Queen of da Souf

In 2019, Latto rose to prominence with her single, "Bitch from da Souf". Not only did the song later receive a remix with feature guest appearances from fellow American rappers Saweetie and Trina, but the remix would be featured on her extended play (EP), titled Hit the Latto (2019). The success of the remix led her to sign a record deal with RCA Records in early 2020. Following her signing a record deal after its release of the remix, the single peaked at number 95 on the US Billboard Hot 100, becoming a certified gold by the Recording Industry Association of America (RIAA). Within a day prior to the album's announcement, it was revealed that Latto would be included on XXL{{'}}s Freshman Class of 2020.{{Cite web|date=August 11, 2020|first=Georgette|last=Cline|title=XXL 2020 Freshman Class Revealed|url=https://www.xxlmag.com/xxl-2020-freshman-class-revealed/|access-date=2020-08-16|website=XXL Mag}}

On August 12, 2020, Latto went on her social media accounts to announce the release of her debut studio album, titled Queen of da Souf, while revealing the album cover artwork, alongside the release date.{{Cite web|title=Queen Of da Souf 8/21|url=https://twitter.com/mulatto/status/1293684112465829890|access-date=2020-08-16|via=Twitter}} Three days later, Latto revealed the track listing for the album, but replaced all unknown guest appearances with emojis, opting for her fans to guess the features.{{Cite web|last=Harper|first=Rosario|date=2020-08-15|title=Mulatto Shares Jam-Packed Queen Of da Souf Album Tracklisting and Uses Emojis To Reveal Guest Features|url=https://www.sohh.com/mulatto-shares-jam-packed-queen-of-da-souf-album-tracklisting-and-uses-emojis-to-reveal-guest-features/|access-date=2020-08-21|website=SOHH}} Latto revealed the features on August 19, which includes the rap duo City Girls and Georgian-native rapper 21 Savage.{{Cite web|title=Mulatto Shares "Queen Of da Souf" Tracklist: 21 Savage, Gucci Mane, & More|url=https://www.hotnewhiphop.com/mulatto-shares-queen-of-da-souf-tracklist-21-savage-gucci-mane-and-more-news.116382.html?_amp|access-date=2020-08-21|website=www.hotnewhiphop.com|date=August 20, 2020 }}

The album's lead single, "Bitch from da Souf" was released in January 2019 and became Latto's breakout hit. The remix version, featuring Saweetie and Trina, was released on December 4, 2019.

"Muwop", featuring Gucci Mane, was released on July 30, 2020, as the album's official second single after Latto recreated Mane's album covers on her social media.{{cite web|url=https://www.hotnewhiphop.com/gucci-mane-reacts-to-mulatto-recreating-his-classic-album-covers-news.115094.html?|website=hotnewhiphop.com|title=Gucci Mane Reacts To Mulatto Recreating His Classic Album Covers| date=July 28, 2020 |access-date=2020-12-18}} The song samples Mane's 2007 single "Freaky Gurl" and was released alongside its music video. The single was serviced to US Rhythmic radio on August 25, 2020.{{Cite web|date=2020-08-15|title=Top 40 Rhythmic Future Releases {{!}} R&B Song and Hip-Hop Music Release Dates {{!}} ...|url=https://www.allaccess.com/top40-rhythmic/future-releases|access-date=2020-08-16|archive-url=https://web.archive.org/web/20200815224916/https://www.allaccess.com/top40-rhythmic/future-releases|archive-date=2020-08-15}}

The album's third single, "On God", had a music video released on Lyrical Lemonade's YouTube account on September 10, 2020.{{Cite web|date=2020-09-10|title=Mulatto Makes Men Her Accessories In The Outrageous 'On God' Video|url=https://uproxx.com/music/mulatto-on-god-video/|access-date=2020-09-10|website=Uproxx}}

"In n Out", featuring American rap duo City Girls, was released as the album's fourth single and received a music video which was released on October 15, 2020.{{Cite web|last=Powell|first=Jon|date=2020-10-16|title=Mulatto teams up with City Girls for "In N Out" visual|url=https://www.revolt.tv/new-music/2020/10/16/21518935/mulatto-city-girls-in-n-out-video|access-date=2020-10-17|website=Revolt}}

"Sex Lies", featuring Lil Baby, was released as the first single from the extended version of the album and the fifth overall. A music video was premiered on December 11, 2020.{{Cite web|last=Cho|first=Regina|date=2020-12-11|title=Mulatto puts on a show in new "Sex Lies" visual featuring Lil Baby|url=https://www.revolt.tv/new-music/2020/12/11/22169825/mulatto-sex-lies-lil-baby-video|access-date=2020-12-22|website=Revolt}}

Her first song, titled "No Hook", was first released as the album's first single, but instead was its promotional single on April 23, 2020. The song was Latto's first official release since announcing that she had signed to RCA Records and was released alongside its music video. "No Hook" tells Latto's come up story to stardom in a single verse, hence the title. The second song, titled "He Say She Say", was released alongside a "quarantine style" music video as the album's second promotional single in May 2020.

The music video for the opening track, "Youngest and Richest", was premiered on the release date of the album.{{Cite web|date=2020-08-29|title=Mulatto's 'Youngest N Richest' Video Takes Her Out To The Country|url=https://uproxx.com/music/mulatto-youngest-n-richest-video/|access-date=2020-10-17|website=Uproxx}} A music video for the extended version album track, "Spend It", was released on December 22, 2020. The video portrays Latto going to a local Walmart and purchasing essential items for the community.{{Cite web|title=Mulatto - Spend It (Official Video) - YouTube| date=December 22, 2020 |url=https://www.youtube.com/watch?v=0oCUWQd9pL0|access-date=2020-12-22|via=YouTube}}

According to the BrooklynVegan, "Queen of da Souf is full of sex-positive anthems that are overflowing with charisma and confidence".{{Cite web |last=Sacher |first=Andrew |date=August 21, 2020 |title=Notable Releases of the Week (8/21) |url=https://www.brooklynvegan.com/killers-bright-eyes-bully-mulatto-mach-hommy-be-well-nubya-garcia-unreal-city-reviews/ |website=BrooklynVegan}} On "Muwop", Latto "twists Gucci Mane’s 2006 hit, “Freaky Gurl” with a feminine flare."{{Cite web |last=Tharp |first=Hayley |date=August 21, 2020 |title=Mulatto proves she is rap royalty on 'Queen of Da Souf' mixtape |url=https://earmilk.com/2020/08/21/mulatto-proves-she-is-rap-royalty-on-queen-of-da-souf-mixtape/ |website=Earmilk}} On "No Hook", she "bravely talks about her pregnancy scares, her terrible relationships, and her rough come-up". On "Bitch from da Souf Remix", the rappers "trade off and spit bars representative of their respective hometowns–Atlanta, Miami and the Bay Area."{{Cite web |date=August 21, 2020 |title=Defining the Best Hip-Hop Songs of the Weirdest Modern Summer of All Time |url=https://www.xxlmag.com/hip-hop-songs-weirdest-summer/ |website=XXL}}

{{Music ratings

| rev1 = AllMusic

| rev1score = {{rating|3.5|5}}

| rev2 = Ratings Game Music

| rev2score = C

}}

Fred Thomas of AllMusic rated the album 3.5 out of 5 stars. He commented that it "taps into the same irrepressible swagger and irreverent charm of Latto's runaway hits "No Hook," and "B*tch from Da Souf" and pads out the material with plentiful features from established artists."{{Cite web |title=Queen of Da Souf Review by Fred Thomas |url=https://www.allmusic.com/album/queen-of-da-souf-mw0003422900 |website=AllMusic}} Quincy of Ratings Game Music gave the album a C rating. He wrote that "Mulatto has a bright future and the aura of someone that can end up being one of the greats."{{Cite web |title=Mulatto – Queen Of Da Souf (Album Review) |url=https://ratingsgamemusic.com/2020/08/21/mulatto-queen-of-da-souf-album-review/ |website=Ratings Game Music|date=August 21, 2020 }}

Michael Penn of VMP wrote that Latto shows her versatility by adjusting to featuring artists' styles and choosing beats that suit her attitude.{{Cite web |last=Penn II |first=Michael |date=August 24, 2020 |title=All Hail The 'Queen of Da Souf' |url=https://www.vinylmeplease.com/blogs/magazine/queen-of-da-souf-review |website=VMP}} Alphonse Pierre of Pitchfork criticized the album, which "is held back by production that seems like it was chosen by someone who hasn't listened to Atlanta rap in at least half a decade."{{Cite web |last=Pierre |first=Alphonse |date=September 18, 2020 |title=The Blatant Hypocrisy of the Sotheby's Hip-Hop Auction |url=https://pitchfork.com/thepitch/sothebys-hip-hop-auction-mulatto-xxl-freestyle/ |website=Pitchfork}}

{{Track listing

| headline = Standard edition{{cite web|url=https://listen.tidal.com/album/152304826/credits|website=listen.tidal.com|title=listen.tidal.com/album/152304826/credits|date=August 21, 2020 |access-date=2020-12-18}}

| total_length = 31:24

| title_width = 40%

| writing_width = 60%

| title1 = Youngest and Richest

| writer1 = {{hlist|Alyssa Stephens|Joel Banks|Taylor Banks}}

| length1 = 1:45

| title2 = Muwop

| note2 = featuring Gucci Mane

| writer2 = {{hlist|Stephens|Radric Davis|Keldrick Sapp|Bobby Session, Jr.|Anthony White|Ronny Wright}}

| length2 = 3:20

| title3 = In n Out

| note3 = featuring City Girls

| writer3 = {{hlist|Stephens|Caresha Brownlee|Jatavia Johnson|Jocelyn Donald|Johnny Dutra|Derrick Grey|Shane Lindstrom}}

| length3 = 3:15

| title4 = He Say She Say

| writer4 = {{hlist|Stephens|Mark Bankhead, Jr.|Randy Turner, Jr.|Bijan Amirkhani}}

| length4 = 2:25

| title5 = Pull Up

| note5 = featuring 21 Savage

| writer5 = {{hlist|Stephens|Shéyaa Abraham-Joseph|J. Banks|T. Banks|Diego Avendano|Jaucquez Lowe|Christian "Hitmaka" Ward|Fletcher Redd|Germán Valdés}}

| length5 = 2:36

| title6 = Toya Turnup Talks (Skit)

| writer6 = {{hlist|Stephens|J. Banks|T. Banks|Avendano|Craig Love|Deonjelo Holmes|Jonathan Smith|Eric Jackson, Jr.}}

| length6 = 0:36

| title7 = On God

| writer7 = {{hlist|Stephens|J. Banks|T. Banks|Avendano|Love|Holmes|Smith|Jackson|Donald|Charles Hugo|Pharrell Williams|Joshua Woods}}

| length7 = 1:53

| title8 = Look Back at It

| writer8 = {{hlist|Stephens|Darryl Clemons|Charles Driggers|Jordan Holt-May|Julian Taylor}}

| length8 = 2:47

| title9 = No Hook

| writer9 = {{hlist|Stephens|Bankhead|Turner|Tracy Maxwell, Jr.}}

| length9 = 1:43

| title10 = Off Top

| note10 = featuring 42 Dugg

| writer10 = {{hlist|Stephens|Dion Hayes|Lowe|Ward|Edgar Ferrera}}

| length10 = 2:16

| title11 = My Body

| writer11 = {{hlist|Stephens|Paul Dawson|Scott Fitzgerald|Alvin Isaacs II|Keith Sweat|Gerald Thomas|Alicia Williams}}

| length11 = 2:58

| title12 = Blame Me

| writer12 = {{hlist|Stephens|Driggers|Scott Carter|Kevin Price|Kevin White|Michael Woods II}}

| length12 = 2:06

| title13 = Bitch from da Souf

| note13 = Remix) (featuring Saweetie and Trina

| writer13 = {{hlist|Stephens|Diamonté Harper|Katrina Taylor|J. Banks|T. Banks|Matthew Banks}}

| length13 = 3:44

}}

{{Track listing

| headline = Extended version{{Cite web |url=https://tidal.com/browse/album/165365273 |title=Queen of da Souf (Extended Version) (Deluxe Version) by Mulatto on TIDAL |access-date=December 22, 2020 |archive-date=December 11, 2020 |archive-url=https://web.archive.org/web/20201211122304/https://tidal.com/browse/album/165365273 |url-status=dead }}

| title_width = 40%

| writing_width = 60%

| title14 = Queen

| writer14 = {{hlist|Stephens|Dutra|Ahmar Bailey}}

| length14 = 2:16

| title15 = Sex Lies

| note15 = featuring Lil Baby

| writer15 = {{hlist|Stephens|Dominique Jones|Clemons|Steven Alexander|Nija Charles|Tahj Morgan}}

| length15 = 2:42

| title16 = Step It Up

| writer16 = {{hlist|Stephens|K-So Jaynes|Javar Rockamore|Roman Rondiak}}

| length16 = 2:41

| title17 = Stank

| writer17 = {{hlist|Stephens|Lowe|Clemons|J. Taylor|Carlos Goodwin}}

| length17 = 2:30

| title18 = Spend It

| writer18 = {{hlist|Stephens|J. Banks|T. Banks|Avendano|Holt-May}}

| length18 = 2:32

}}

{{div col}}

• Bankroll Got It – production (1, 5–7, 13, 18)
• Boadray – production (2, 6, 9, 13)
• Diego Ave – production (5–7, 18)
• Mark Bankhead, Jr. – production (4, 9)
• RTJ – production (4, 9)
• Hitmaka – production (5, 10)
• BricksDaMane – production (8, 12)
• Pooh Beatz – production (8, 15, 17)
• Johnny Dutra – production (3, 14)
• IAmXayy – production (8, 17)
• J. White Did It – production (2)
• Murda Beatz – production (3)
• Bijan Amir – production (4)
• Jae Roc – production (5)
• ThaOnlySensei – production (9)
• SkipOnDaBeat – production (10)
• Tha Genius – production (11)
• Ghost-Kid Da Produca – production (11)
• Go Grizzly – production (12)
• Rice N’ Peas – production (12)
• Robot Scott – production (12)
• Kid Hazel – production (14)
• JetsonMade – production (15)
• DJ Shawdi P – production (15)
• The Loopholes – production (16)
• London Jae – production (17)
• Los the Producer – production (17)

{{div col end}}

{{Certification Table Top|caption=Certifications and sales for Queen of da Souf}}

{{Certification Table Entry|region=United States|award=Gold|type=album|artist=Latto|title=Queen of da Souf|relyear=2022|certyear=2023|date=June 4, 2024}}

{{Certification Table Bottom|streaming=true | nosales=true | noshipments=true}}

{{Reflist}}

{{Authority control}}

Category:2020 debut albums

Category:Latto albums

Category:RCA Records albums