Song Joong-ki#Listicles

Song Joong-ki was born in Dong District, Daejeon, South Korea as the middle child of three siblings. He was raised in a rural outskirts of the city.{{cite news|script-title=ko:'대전의 아들' 송중기 때문에 속 태우는 대전시 왜?|url=http://www.daejonilbo.com/news/newsitem.asp?pk_no=1210220|work=Daejeon Ilbo|language=ko|date=April 16, 2016|access-date=June 10, 2017|archive-date=August 31, 2017|archive-url=https://web.archive.org/web/20170831175237/http://www.daejonilbo.com/news/newsitem.asp?pk_no=1210220|url-status=live}} He competed in short track speed skating{{cite news|script-title=ko:송중기 "쇼트트랙 선수 출신 배우입니다"|url=http://news.sbs.co.kr/news/endPage.do?news_id=N1000626424|website=SBS|language=ko|date=April 8, 2009|access-date=June 9, 2017|archive-date=July 11, 2018|archive-url=https://web.archive.org/web/20180711193911/http://news.sbs.co.kr/news/endPage.do?news_id=N1000626424|url-status=live}} and represented his home city at a national level; his skating background would prove useful for his role as a national team skater in the TV series Triple. An injury forced him to give up the sport during his first year of high school. He excelled in his studies all through high school and scored 380 points out of 400 on his national college entrance test,{{cite web|title=Song Joong-ki's school report revealed|url=http://koreajoongangdaily.joinsmsn.com/news/article/Article.aspx?aid=2963012|work=Korea JoongAng Daily|last=Sunwoo|first=Carla|date=November 28, 2012|access-date=November 28, 2012|archive-date=December 27, 2012|archive-url=https://web.archive.org/web/20121227175317/http://koreajoongangdaily.joinsmsn.com/news/article/Article.aspx?aid=2963012|url-status=usurped}} gaining admission to Sungkyunkwan University.{{cite news|script-title=ko:송중기가 주원·유이 제치고 '성균관대 대표얼굴' 된 이유|url=http://news.hankyung.com/culturesports/2012/11/27/201211272149g?nv=o|work=Korea Economic Daily|language=ko|date=November 27, 2012|access-date=June 14, 2017|archive-date=August 27, 2017|archive-url=https://web.archive.org/web/20170827083412/http://news.hankyung.com/article/201211272149g?nv=o|url-status=live}} While in Seoul preparing for the entrance test, he was scouted on the subway by an agent but did not immediately enter the entertainment industry as he was still ambivalent about his career path,[https://www.youtube.com/watch?v=huWmpw7G1_w Star Date — The Star of 2012, Actor 'Song Joong-ki' (송중기)] {{Webarchive|url=https://web.archive.org/web/20160328001645/https://www.youtube.com/watch?v=huWmpw7G1_w&gl=US&hl=en |date=March 28, 2016 }}. KBS World (YouTube). January 1, 2013. and because his father had initially been against him becoming an actor.{{cite news|script-title=ko:본지 단독 - 대세남의 아버지를 대전에서 만났다!|url=http://ju-bu.com/common/cms_view.asp?cd1=100101&cd2=100108&rai=468|work=Styler|publisher=ju-bu.com|language=ko|date=February 12, 2013|access-date=June 10, 2017|archive-date=August 27, 2017|archive-url=https://web.archive.org/web/20170827042452/http://ju-bu.com/common/cms_view.asp?cd1=100101&cd2=100108&rai=468|url-status=dead}} He continued to study part-time after deciding to enter the entertainment industry full-time during his third year of university, eventually graduating with a degree in Business Administration (minor in broadcasting) in 2012.{{cite news|script-title=ko:송중기 성균관大 졸업사진 "학사모도 빛나"|url=http://sports.chosun.com/news/ntype3.htm?id=201202070100043220003436&ServiceDate=20120206|work=The Chosun Ilbo|language=ko|date=February 6, 2012|access-date=June 14, 2017|archive-date=August 27, 2017|archive-url=https://web.archive.org/web/20170827003517/http://sports.chosun.com/news/ntype3.htm?id=201202070100043220003436&ServiceDate=20120206|url-status=live}}{{cite web|title=Song Joong-ki in news anchor role|url=https://koreatimes.co.kr/www/news/nation/2016/03/398_200473.html|work=The Korea Times|date=March 16, 2016|access-date=August 26, 2017|archive-date=August 27, 2017|archive-url=https://web.archive.org/web/20170827003419/http://koreatimes.co.kr/www/news/nation/2016/03/398_200473.html|url-status=live}}

Song first appeared in a TV show as a contestant on KBS's Quiz Korea, substituting for a senior who was sick.{{cite news|script-title=ko:[톱클래스] '송중기'라는 이름의 드라마|url=http://news.chosun.com/site/data/html_dir/2016/04/26/2016042602606.html|work=The Chosun Ilbo|language=ko|date=May 14, 2016|access-date=June 14, 2017|archive-date=May 14, 2016|archive-url=https://web.archive.org/web/20160514015323/http://news.chosun.com/site/data/html_dir/2016/04/26/2016042602606.html|url-status=live}} Song eventually won second place. This brought him significant attention, and he became a cover model for the university magazine College.{{cite web|script-title=ko:송중기: 나무가 자란다|url=http://www.tenasia.co.kr/archives/475|work=10Asia|language=ko|last=Yoon|first=Hee-seong|date=February 11, 2009|access-date=November 18, 2012|archive-date=February 24, 2014|archive-url=https://web.archive.org/web/20140224145723/http://tenasia.hankyung.com/archives/475|url-status=dead}}{{cite web|script-title=ko:송중기: My name is..|url=http://www.tenasia.co.kr/archives/471|work=10Asia|language=ko|last=Yoon|first=Hee-seong|date=February 11, 2009|access-date=November 18, 2012|archive-date=February 24, 2014|archive-url=https://web.archive.org/web/20140224135238/http://tenasia.hankyung.com/archives/471|url-status=dead}}{{cite news|script-title=ko:송중기, 中 팬미팅 기자회견서 능숙한 중국어 실력 뽐내|url=http://www.mydaily.co.kr/new_yk/html/read.php?newsid=201605141135741111&ext=na|work=MyDaily|language=ko|last1=Lee|first1=Yong Wook|date=May 14, 2016|access-date=March 11, 2017|archive-date=March 12, 2017|archive-url=https://web.archive.org/web/20170312185916/http://www.mydaily.co.kr/new_yk/html/read.php?newsid=201605141135741111&ext=na|url-status=live}}

Song made his acting debut in the 2008 period film A Frozen Flower.{{cite web|script-title=ko:송중기 8년 변천사, 쌍화점에서 늑대소년-태후까지|url=http://newsen.com/news_view.php?uid=201603211843370210|website=Newsen|language=ko|date=March 25, 2016|access-date=July 11, 2018|archive-date=April 24, 2021|archive-url=https://web.archive.org/web/20210424141803/https://www.newsen.com/news_view.php?uid=201603211843370210|url-status=live}} The following year, he appeared in the couple-swapping segment "Believe in the Moment" of omnibus Five Senses of Eros and continued to take on small but notable roles in Triple and Will It Snow for Christmas?.{{cite web|title=Song Joong-ki's evolution -- from wolf boy to captain|url=http://kpopherald.koreaherald.com/view.php?ud=201707181804032380928_2&ACE_SEARCH=1|work=Kpop Herald|date=July 18, 2017|access-date=August 26, 2017|archive-date=August 27, 2017|archive-url=https://web.archive.org/web/20170827042703/http://kpopherald.koreaherald.com/view.php?ud=201707181804032380928_2&ACE_SEARCH=1|url-status=live}}

File:MelOn Music Awards 2010.jpg]]

Song also became a regular host of KBS Friday music program Music Bank from 2009 to 2010.{{cite web|title=KBS <뮤직뱅크> 새 MC로 서효림, 송중기 낙점|url=http://www.cine21.com/news/view/?mag_id=57259|website=Cine21|language=ko|date=July 31, 2009|access-date=July 11, 2018|archive-date=July 11, 2018|archive-url=https://web.archive.org/web/20180711204620/http://www.cine21.com/news/view/?mag_id=57259|url-status=live}} He then appeared in the 2010 medical drama OB & GY,{{cite web|title=SBS gives double dose of medical drama|url=http://view.koreaherald.com/kh/view.php?ud=20100202000080|work=The Korea Herald|last=Oh|first=Jean|date=February 2, 2010|access-date=November 18, 2012|archive-date=July 12, 2018|archive-url=https://web.archive.org/web/20180712054330/http://www.koreaherald.com/view.php?ud=20100202000080|url-status=live}} and animal movie sequel Hearty Paws 2.{{cite web|title=Canine movie star breaks more hearts in sequel|url=https://www.koreatimes.co.kr/www/news/art/2010/08/141_69475.html|work=The Korea Times|last=Lee|first=Hyo-won|date=July 15, 2010|access-date=November 18, 2012|archive-date=March 4, 2016|archive-url=https://web.archive.org/web/20160304024732/http://www.koreatimes.co.kr/www/news/art/2010/08/141_69475.html|url-status=live}}

Song's breakthrough came in the fusion historical drama Sungkyunkwan Scandal where he played the role of an 18th-century Joseon-era rich, indolent playboy.{{cite web|title=Talented Young Hunks Draw Young Female Fans to TV Dramas|url=http://english.chosun.com/site/data/html_dir/2012/02/01/2012020100848.html|work=The Chosun Ilbo|date=February 1, 2012|access-date=August 26, 2017|archive-date=November 2, 2020|archive-url=https://web.archive.org/web/20201102093119/http://english.chosun.com/site/data/html_dir/2012/02/01/2012020100848.html|url-status=live}}{{cite web|title=Song Joong Ki: 'I Want Become Actor Like Leonardo DiCaprio'|url=http://english.kbs.co.kr/hallyu/entertainment_news_view.html?No=7972|website=KBS Global|date=November 4, 2011|access-date=May 16, 2015|archive-date=March 4, 2016|archive-url=https://web.archive.org/web/20160304203649/http://english.kbs.co.kr/hallyu/entertainment_news_view.html?No=7972|url-status=live}} Despite stable but unspectacular ratings, the drama became a cult hit and his on-screen "bromance" with actor Yoo Ah-in was popular with viewers.{{cite web|title=KBS TV series Sungkyunkwan Scandal press conf – Part 1|url=http://www.asiae.co.kr/news/view.htm?idxno=2010071615513775570|work=10Asia|last=Lee Ji-hye|first=Lynn Kim|date=July 16, 2010|access-date=November 18, 2012|archive-date=June 28, 2017|archive-url=https://web.archive.org/web/20170628220040/http://www.asiae.co.kr/news/view.htm?idxno=2010071615513775570|url-status=bot: unknown}}{{cite web|title=KBS TV series Sungkyunkwan Scandal press conf – Part 2|url=http://www.asiae.co.kr/news/view.htm?idxno=2010071617073768632|work=10Asia|last=Lee Ji-hye|first=Lucia Hong|date=July 16, 2010|access-date=November 18, 2012|archive-date=June 29, 2017|archive-url=https://web.archive.org/web/20170629023809/http://www.asiae.co.kr/news/view.htm?idxno=2010071617073768632|url-status=bot: unknown}} Song also joined the cast of variety program Running Man from 2010 to 2011.{{cite web|title=9 rising 'It' stars in Korean entertainment|url=http://travel.cnn.com/seoul/life/rising-it-stars-korean-entertainment-413305/|work=CNN Travel|date=June 28, 2011|access-date=August 26, 2017|archive-date=November 7, 2014|archive-url=https://web.archive.org/web/20141107050800/http://travel.cnn.com/seoul/life/rising-it-stars-korean-entertainment-413305/|url-status=live}}

Song later released the book Beautiful Skin Project, a bestselling health and beauty guide for men (which was re-released in Japan in 2013).{{cite web|title=Song Joong-ki book on facial grooming to go on sale in Taiwan|url=http://www.asiae.co.kr/news/view.htm?idxno=2010120218023585708|work=10Asia|last=Hong|first=Lucia|date=December 2, 2010|access-date=November 18, 2012|archive-date=June 29, 2017|archive-url=https://web.archive.org/web/20170629145340/http://www.asiae.co.kr/news/view.htm?idxno=2010120218023585708|url-status=bot: unknown}}{{cite web|title=Song Joong-ki writes the book on skin care|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2966101|work=Korea JoongAng Daily|last=Sunwoo|first=Carla|date=January 26, 2013|access-date=January 28, 2013|archive-date=August 27, 2017|archive-url=https://web.archive.org/web/20170827001151/http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2966101|url-status=live}} In late 2010, he went on a bicycling tour around Sydney, which aired two episodes on TV via ELLE, an offshoot of the eponymous fashion magazine. Moreover, a TV special of the actor's trip to Japan entitled I'm Real: Song Joong-ki aired two parts in early 2011.{{cite web|title=TV special of Song Joong-ki's Japan trip to air next month|url=http://www.asiae.co.kr/news/view.htm?idxno=2011013109130173557|work=10Asia|last=Hong|first=Lucia|date=January 31, 2011|access-date=November 18, 2012|archive-date=June 29, 2017|archive-url=https://web.archive.org/web/20170629151332/http://www.asiae.co.kr/news/view.htm?idxno=2011013109130173557|url-status=bot: unknown}} Song later became an MC for jTBC audition program Made in U.{{cite news|script-title=ko:'메이드 인 유' 단독 MC 송중기, 진행 호평|url=http://www.tvreport.co.kr/?c=news&m=newsview&idx=188652|work=TV Report|language=ko|date=January 12, 2012|access-date=November 22, 2016|archive-date=July 11, 2018|archive-url=https://web.archive.org/web/20180711191652/http://www.tvreport.co.kr/?c=news&m=newsview&idx=188652|url-status=live}}

In 2011, Song starred as a jobless deadbeat in the romantic comedy Penny Pinchers.{{cite web|title=Song Joong-ki, Han Ye-seul cast in new film|url=http://www.asiae.co.kr/news/view.htm?idxno=2010121414004185397|work=10Asia|date=December 14, 2010|archive-date=March 3, 2016|archive-url=https://web.archive.org/web/20160303214219/http://www.asiae.co.kr/news/view.htm?idxno=2010121414004185397|url-status=bot: unknown}} His acting performance was praised by critics, declaring him a "charismatic, swoon-worthy leading man with a viable presence."{{cite web|title=Indecisive Penny Pinchers banks on wrong formula for love|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2948971|work=Korea JoongAng Daily|last=Cho|first=Jae-eun|date=February 24, 2012|access-date=November 18, 2012|archive-date=August 27, 2017|archive-url=https://web.archive.org/web/20170827000417/http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2948971|url-status=live}}

Song took on the role of the young king Sejong in Deep Rooted Tree (2011).{{cite web|title=Song Joong-ki cast in new historical drama|url=http://www.asiae.co.kr/news/view.htm?idxno=2011053110190962734|work=10Asia|last=Kim|first=Heidi|date=May 31, 2011|access-date=November 18, 2012|archive-date=June 29, 2017|archive-url=https://web.archive.org/web/20170629154927/http://www.asiae.co.kr/news/view.htm?idxno=2011053110190962734|url-status=bot: unknown}} Critics praised Song's performance, calling it a portrayal of a genius who "realizes the futility of power early in life" and hides in his books to cope with growing up under the rule of his tyrannical father Taejong.{{cite web|title=Song Joong-ki Migrating into Movies with Romantic Comedy|url=http://english.chosun.com/site/data/html_dir/2011/11/09/2011110900385.html|work=The Chosun Ilbo|date=November 9, 2011|access-date=November 18, 2012|archive-date=July 5, 2017|archive-url=https://web.archive.org/web/20170705143809/http://english.chosun.com/site/data/html_dir/2011/11/09/2011110900385.html|url-status=live}} Song received the PD Award at the 2011 SBS Drama Awards for the role.

He later narrated the six-part documentary Tears of the Antarctic for MBC program Tears of the Earth (2012), which focuses on pressing environmental issues on the planet and donated his entire salary to charity.{{cite web|title=Song Joong Ki Donates Profits Earned From Narrating|url=http://enewsworld.mnet.com/enews/contents.asp?idx=2324|work=enewsWorld|last=Ko|first=Hong-ju|date=December 22, 2011|access-date=November 18, 2012|archive-date=October 31, 2013|archive-url=https://web.archive.org/web/20131031085558/http://mwave.interest.me/enewsworld/en/article/2324}}{{cite web|title=Song Joong-ki to donate to needy|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2945986|work=Korea JoongAng Daily|last=Sunwoo|first=Carla|date=December 22, 2011|access-date=November 18, 2012|archive-date=February 18, 2017|archive-url=https://web.archive.org/web/20170218063255/http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2945986|url-status=live}} He reprised his role as the narrator when the series was re-edited and released in theaters as Pengi and Sommi (2012).{{cite web|title=Putting warm, fuzzy spin on Mother Nature|url=https://www.koreatimes.co.kr/www/news/art/2012/08/141_116895.html|work=The Korea Times|last=Kwaak|first=Je-yup|date=August 7, 2012|access-date=November 18, 2012|archive-date=August 27, 2017|archive-url=https://web.archive.org/web/20170827002755/http://www.koreatimes.co.kr/www/news/art/2012/08/141_116895.html|url-status=live}}{{cite web|title=Song Joong Ki Narrates Penguin Documentary Movie|url=http://enewsworld.mnet.com/enews/contents.asp?idx=9473|work=enewsWorld|last=Ho|first=Stewart|date=July 10, 2012|access-date=November 18, 2012|archive-date=October 31, 2013|archive-url=https://web.archive.org/web/20131031230207/http://mwave.interest.me/enewsworld/en/article/9473}} The Korea Times highlighted his talking baritone when addressing his narration role.{{Cite web|title=Putting warm, fuzzy spin on Mother Nature|url=https://www.koreatimes.co.kr/www/art/2021/05/689_116895.html|website=The Korea Times|language=en|last=Kwaak|first=Je-yup|date=August 7, 2012|access-date=May 2, 2021|archive-date=May 2, 2021|archive-url=https://web.archive.org/web/20210502103918/https://www.koreatimes.co.kr/www/art/2021/05/689_116895.html|url-status=live}} He later went on a fan-meeting tour called Song Joong-ki Asia Fan Meeting Tour – THRILL & LOVE, holding fan meetings in Thailand, Singapore, Taiwan, and South Korea.{{cite web|title=Song Joong-ki to hit the road for fan meetings in Asia next week|url=http://www.asiae.co.kr/news/view.htm?idxno=2012042311231918366|work=10Asia|last=Suk|first=Monica|date=April 23, 2012|access-date=November 18, 2012|archive-date=June 29, 2017|archive-url=https://web.archive.org/web/20170629142056/http://www.asiae.co.kr/news/view.htm?idxno=2012042311231918366|url-status=bot: unknown}}{{cite web|title=Got Song? Hallyu actor to make six stops throughout Asia for fan meets|url=http://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=2951864|work=Korea JoongAng Daily|last=Sunwoo|first=Carla|date=April 24, 2012|access-date=November 18, 2012|archive-date=March 12, 2017|archive-url=https://web.archive.org/web/20170312064658/http://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=2951864|url-status=live}}{{cite web|title=Song Joong Ki Wraps Asia Fan Meeting Tour in Seoul With 600 Fans|url=http://mwave.interest.me/en/kpop-news/article-print/10441/|work=enewsWorld|last=Ho|first=Stewart|date=July 23, 2012|access-date=November 18, 2012|archive-date=July 11, 2018|archive-url=https://web.archive.org/web/20180711195455/http://mwave.interest.me/en/kpop-news/article-print/10441/|url-status=dead}}

Song described 2012 as a "phenomenal year" for his career.{{cite web|title=Werewolf Boy gets real: Actor Song Joong-ki talks about his phenomenal year|url=http://mengnews.joins.com/view.aspx?aId=2962710|work=Korea JoongAng Daily|language=ko|last=Yang|first=Seo-hee|date=November 22, 2012|access-date=November 22, 2012|archive-date=July 11, 2018|archive-url=https://web.archive.org/web/20180711202332/http://mengnews.joins.com/view.aspx?aId=2962710|url-status=live}}{{cite web|title=Song Joong-ki Hits the Big Time|url=http://english.chosun.com/site/data/html_dir/2012/09/29/2012092900261.html|work=The Chosun Ilbo|date=September 29, 2012|access-date=November 18, 2012|archive-date=July 5, 2017|archive-url=https://web.archive.org/web/20170705144257/http://english.chosun.com/site/data/html_dir/2012/09/29/2012092900261.html|url-status=live}}{{cite web|title=Song Joong Ki Says He′s Still Thirsty for More Experience as an Actor|url=http://enewsworld.mnet.com/enews/contents.asp?idx=17774|work=enewsWorld|last=Oh|first=Mi-jung|date=October 17, 2012|access-date=November 18, 2012|archive-date=April 6, 2015|archive-url=https://web.archive.org/web/20150406163102/http://mwave.interest.me/enewsworld/en/article/17774/song-joong-ki-says-hes-still-thirsty-for-more-experience-as-an-actor}} He played the titular character in fantasy romance film A Werewolf Boy, which premiered at the 2012 Toronto International Film Festival. In preparation for his role, Song watched nature documentaries and observed stray dogs on the streets to learn how to mime and imitate the body movements of an animal.{{cite web|title=Song Joong-ki "Watched Animal Documentaries to Play Werewolf Boy"|url=http://www.asiae.co.kr/news/view.htm?idxno=2012092613564476583|work=10Asia|last=Lee|first=Hye-ji|date=September 27, 2012|access-date=November 18, 2012|archive-date=June 26, 2017|archive-url=https://web.archive.org/web/20170626235706/http://www.asiae.co.kr/news/view.htm?idxno=2012092613564476583|url-status=bot: unknown}}{{cite web|title=Uncomplicated relationship central to A Werewolf Boy|url=http://mengnews.joins.com/view.aspx?aId=2961327|work=JoongAng Ilbo|last=Park|first=Eun-jee|date=October 26, 2012|access-date=November 18, 2012|archive-date=July 11, 2018|archive-url=https://web.archive.org/web/20180711203636/http://mengnews.joins.com/view.aspx?aId=2961327|url-status=live}} He also repeatedly watched Tim Burton's 1990 romantic fantasy Edward Scissorhands, Matt Reeves' 2010 vampire flick Let Me In, and Gollum in The Lord of the Rings.{{cite web|title=Werewolf tale brings out beast in Song|url=http://view.koreaherald.com/kh/view.php?ud=20120927000735|work=The Korea Herald|last=Lee|first=Claire|date=September 27, 2012|access-date=November 18, 2012|archive-date=October 22, 2012|archive-url=https://web.archive.org/web/20121022110908/http://nwww.koreaherald.com/view.php?ud=20120927000735|url-status=live}} The film was screened at the Busan International Film Festival,{{cite web|title=hBIFF to show Song Joong-ki's movie|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2959979|work=Korea JoongAng Daily|date=September 26, 2012|access-date=August 26, 2017|archive-date=July 11, 2018|archive-url=https://web.archive.org/web/20180711194553/http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2959979|url-status=live}} and became the most successful Korean melodrama of all time, with more than 7 million tickets sold.{{cite web|title=Werewolf Boy the top melodrama|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2962504|work=Korea JoongAng Daily|last=Sunwoo|first=Carla|date=November 19, 2012|access-date=November 18, 2012|archive-date=July 11, 2018|archive-url=https://web.archive.org/web/20180711195150/http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2962504|url-status=live}}

File:Song Joong-ki at the The Innocent Man production presentation02.jpg press conference in September 2012|alt=]]

The same year, he took on his first leading drama role in television, The Innocent Man.{{cite web|title=Song Joong Ki doesn't care if he plays a leading role|url=http://star.mt.co.kr/foreign/starViewEng.html?no=2012090515340875252|work=Star News|last=Lee|first=Gyeong-ho|date=September 5, 2012|access-date=November 18, 2012|archive-date=August 27, 2017|archive-url=https://web.archive.org/web/20170827002232/http://star.mt.co.kr/foreign/starViewEng.html?no=2012090515340875252|url-status=live}}{{cite web|title=Song Joong-ki "I'd be happy to go through growing pains as an actor"|url=http://www.asiae.co.kr/news/view.htm?idxno=2012090517292117056|work=10Asia|last=Lee|first=Hye-ji|date=September 5, 2012|access-date=November 18, 2012|archive-date=June 29, 2017|archive-url=https://web.archive.org/web/20170629144244/http://www.asiae.co.kr/news/view.htm?idxno=2012090517292117056|url-status=bot: unknown}}{{cite web|title=Song Joong-ki aims to change it up|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2959040|work=Korea JoongAng Daily|last=Sunwoo|first=Carla|date=September 7, 2012|access-date=November 18, 2012|archive-date=April 2, 2019|archive-url=https://web.archive.org/web/20190402042829/http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2959040|url-status=live}} His assured and nuanced portrayal of an antihero received praise from critics and audience.{{cite web|title=Reasons Why We Cannot But To Love the Innocent Man|url=http://english.kbs.co.kr/hallyu/gallery_view.html?No=1664|work=KBS Global|date=November 7, 2012|access-date=November 18, 2012|archive-date=October 29, 2013|archive-url=https://web.archive.org/web/20131029191938/http://english.kbs.co.kr/hallyu/gallery_view.html?No=1664|url-status=live}} The drama attracted high ratings, which along with the impressive box office run of A Werewolf Boy, cemented Song's image in the press as the "savior" of the melodrama genre both on the big and small screen.{{cite web|title=Song Joong Ki Says He Feels He's Become More Popular but Doesn't Care|url=http://enewsworld.mnet.com/enews/contents.asp?idx=21937|work=enewsWorld|last=Lee|first=Jin-ho|date=November 23, 2012|access-date=November 28, 2012|archive-date=April 6, 2015|archive-url=https://web.archive.org/web/20150406164950/http://mwave.interest.me/enewsworld/en/article/21937/song-joong-ki-doesnt-care-for-fame}} Song won Top Excellence Award (Actor) at the 20th Korean Culture and Entertainment Awards,{{cite web|script-title=ko:송중기 '수트도 멋스럽게 소화'|url=http://www.newsen.com/news_view.php?uid=201212062012462710|work=Newsen|language=ko|last=Lee|first=Han-hyung|date=December 6, 2012|access-date=December 9, 2012|archive-date=March 3, 2016|archive-url=https://web.archive.org/web/20160303215805/http://www.newsen.com/news_view.php?uid=201212062012462710|url-status=live}} 1st K-Drama Star Awards{{cite web|title='K드라마어워즈' 송중기, 최우수남자연기상...함성 커지자 "오빠 얘기하잖니"|url=http://www.tvreport.co.kr/?c=news&m=newsview&idx=289174|work=TV Report|language=ko|last=Shim|first=Na-ra|date=December 8, 2012|access-date=December 9, 2012|archive-date=March 4, 2016|archive-url=https://web.archive.org/web/20160304000531/http://www.tvreport.co.kr/?c=news&m=newsview&idx=289174|url-status=live}} and the 2012 KBS Drama Awards.{{cite web|title=KBS연기대상, 베스트커플 후보 발표..주원·박기웅 '男男커플'|url=http://star.mt.co.kr/stview.php?no=2012122009570193338&type=3|work=Star News|language=ko|last1=Kim|first1=Sung-hee|date=December 20, 2012|access-date=December 21, 2012|archive-date=March 3, 2016|archive-url=https://web.archive.org/web/20160303220956/http://star.mt.co.kr/stview.php?no=2012122009570193338&type=3|url-status=live}}

In February 2013, after his contract with entertainment agency Sidus HQ expired, Song announced that he would be joining Blossom Entertainment.{{cite web|title=Song Joong-ki signs with Cha Tae-hyun's agency|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2966605|work=Korea JoongAng Daily|date=February 5, 2013|access-date=August 26, 2017|archive-date=August 26, 2017|archive-url=https://web.archive.org/web/20170826235810/http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2966605|url-status=live}}

Prior to his enlistment for his mandatory military service, Song held a fan meeting on August 17, 2013.{{cite web|title=Song Joong-ki Holds Last Fan Meeting Before Joining Army|url=http://www.tenasia.com/song-joong-ki-holds-last-fan-meeting-before-joining-army/|work=10Asia|last=Kang|first=Jung-yeon|date=August 19, 2013|access-date=August 19, 2013|archive-date=March 31, 2014|archive-url=https://web.archive.org/web/20140331070724/http://www.tenasia.com/song-joong-ki-holds-last-fan-meeting-before-joining-army/|url-status=dead}}{{cite web|title=Song meets fans before military|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2976315|work=Korea JoongAng Daily|date=August 20, 2013|access-date=August 26, 2017|archive-date=August 27, 2017|archive-url=https://web.archive.org/web/20170827000230/http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2976315|url-status=live}} He then enlisted on August 27 at the 102nd draft camp in Chuncheon.{{cite web|title=Song Joong-ki to Enter Military on August 27|url=http://www.tenasia.com/song-joong-ki-to-enter-military-on-august-27/|work=10Asia|last=Lee|first=Hye-ji|date=August 1, 2013|access-date=August 1, 2013|archive-date=March 31, 2014|archive-url=https://web.archive.org/web/20140331070124/http://www.tenasia.com/song-joong-ki-to-enter-military-on-august-27/|url-status=dead}}{{cite web|title=Actor Song Joong-ki to Join Army Late This Month|url=http://english.chosun.com/site/data/html_dir/2013/08/02/2013080200905.html|work=The Chosun Ilbo|date=August 2, 2013|access-date=August 3, 2013|archive-date=July 5, 2017|archive-url=https://web.archive.org/web/20170705143955/http://english.chosun.com/site/data/html_dir/2013/08/02/2013080200905.html|url-status=live}}{{cite web|title=Song Joong-ki says goodbye to fans|url=http://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=2976705|work=Korea JoongAng Daily|last=Lee|first=Sun-min|date=August 28, 2013|access-date=August 28, 2013|archive-date=June 29, 2017|archive-url=https://web.archive.org/web/20170629205133/http://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=2976705|url-status=live}} He served in an infantry unit assigned to patrol and conduct reconnaissance missions along the DMZ{{cite news|title=Song Joong-ki's newspaper column about military experience deserves spotlight|url=http://kpopherald.koreaherald.com/view.php?ud=201603171741298220629_2|work=The Korean Herald|date=March 17, 2016|access-date=June 14, 2017|archive-date=April 21, 2021|archive-url=https://web.archive.org/web/20210421201849/http://kpopherald.koreaherald.com/view.php?ud=201603171741298220629_2|url-status=live}} and was discharged on May 26, 2015.{{cite web|title=Song Joong-ki returns from military duty|url=https://www.koreatimes.co.kr/www/news/nation/2015/05/116_179557.html|website=The Korea Times|date=May 26, 2015|access-date=May 27, 2015|archive-date=April 24, 2017|archive-url=https://web.archive.org/web/20170424053428/http://www.koreatimes.co.kr/www/news/nation/2015/05/116_179557.html|url-status=live}}{{cite web|title=Song Joong-ki Completes Military Service|url=http://english.chosun.com/site/data/html_dir/2015/05/27/2015052700819.html|website=The Chosun Ilbo|date=May 27, 2015|access-date=May 27, 2015|archive-date=August 27, 2017|archive-url=https://web.archive.org/web/20170827003305/http://english.chosun.com/site/data/html_dir/2015/05/27/2015052700819.html|url-status=live}}{{cite web|title=Song discharged from Army|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=3004627|website=Korea JoongAng Daily|last1=Jin|first1=Min-ji|date=May 27, 2015|access-date=May 27, 2015|archive-date=June 29, 2017|archive-url=https://web.archive.org/web/20170629201451/http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=3004627|url-status=live}}

Song made his small screen comeback in Descendants of the Sun alongside actress Song Hye-kyo, playing a military officer.{{cite web|title=Song Hye-kyo, Song Joong-ki pair up for new drama|url=http://www.koreaherald.com/view.php?ud=20150402000892|website=The Korea Herald|last1=Choi|first1=He-suk|date=April 2, 2015|access-date=April 2, 2015|archive-date=June 18, 2016|archive-url=https://web.archive.org/web/20160618153327/http://www.koreaherald.com/view.php?ud=20150402000892|url-status=live}}{{cite web|title=Song Joong-ki to Return to Acting After Military Discharge|url=http://english.chosun.com/site/data/html_dir/2015/04/03/2015040301051.html|website=The Chosun Ilbo|date=April 3, 2015|access-date=April 3, 2015|archive-date=March 4, 2016|archive-url=https://web.archive.org/web/20160304225551/http://english.chosun.com/site/data/html_dir/2015/04/03/2015040301051.html|url-status=live}} The drama was incredibly popular in Korea with a peak viewership rating of 41.6% and in Asia, where it was viewed 2.5 billion times on iQiyi.{{cite news|title=Descendants of the Sun: the Korean military romance sweeping Asia|url=https://www.bbc.com/news/world-asia-35888537|work=BBC News Online|date=March 27, 2016|access-date=January 7, 2017|archive-date=April 21, 2021|archive-url=https://web.archive.org/web/20210421203204/https://www.bbc.com/news/world-asia-35888537|url-status=live}}{{cite web|title=Descendants of The Sun ends on massive ratings high|url=http://english.chosun.com/site/data/html_dir/2016/04/15/2016041501478.html|work=The Chosun Ilbo|date=April 15, 2016|access-date=April 21, 2016|archive-date=August 27, 2017|archive-url=https://web.archive.org/web/20170827002819/http://english.chosun.com/site/data/html_dir/2016/04/15/2016041501478.html|url-status=live}} The drama reestablished Song as a leader of the Hallyu, and he topped popularity polls in Asia.{{cite web|title=Song Joong-ki Works His Magic in Hit TV Soap|url=http://english.chosun.com/site/data/html_dir/2016/03/17/2016031701487.html|work=The Chosun Ilbo|date=March 17, 2016|access-date=August 26, 2017|archive-date=August 26, 2017|archive-url=https://web.archive.org/web/20170826235628/http://english.chosun.com/site/data/html_dir/2016/03/17/2016031701487.html|url-status=live}}{{cite web|title=Song Joong-ki leads top 10 hallyu stars in China|url=https://koreatimes.co.kr/www/news/nation/2016/06/398_206971.html|work=The Korea Times|date=June 14, 2016|access-date=August 26, 2017|archive-date=August 27, 2017|archive-url=https://web.archive.org/web/20170827003437/http://koreatimes.co.kr/www/news/nation/2016/06/398_206971.html|url-status=live}}

File:Song Joong-Ki and Park Geun-Hye.jpg, former President of South Korea in 2016]]

Song was made the Korean Tourism Honorary Ambassador by the Korea Tourism Organization to actively promote Korean tourism worldwide.{{cite web|title=Song Joong-ki to serve as Korean tour ambassador|url=http://www.koreaherald.com/view.php?ud=20160401000887&ACE_SEARCH=1|work=The Korea Herald|date=April 1, 2016|access-date=August 26, 2017|archive-date=August 27, 2017|archive-url=https://web.archive.org/web/20170827001741/http://www.koreaherald.com/view.php?ud=20160401000887&ACE_SEARCH=1|url-status=live}}{{cite web|title=Song Joong-ki, the New Face of Korean Tourism 2016|url=http://www.visitkorea.com.my/news/song-joong-ki-the-new-face-of-korean-tourism-2016.html|website=Imagine your Korea|last=Pang|first=Sharon|access-date=October 25, 2016|archive-date=October 25, 2016|archive-url=https://web.archive.org/web/20161025172557/http://www.visitkorea.com.my/news/song-joong-ki-the-new-face-of-korean-tourism-2016.html|url-status=dead}} He was the first actor to be invited to the nationwide live prime-time news show KBS News 9.{{cite web|title='Descendants of the Sun' actor Song JoongKi on KBS 9 News|url=https://asiatimes.com/2016/04/descendants-of-the-sun-actor-song-joongki-on-kbs-9-news/|work=Asia Times|date=April 1, 2016|access-date=February 29, 2020|archive-date=February 29, 2020|archive-url=https://web.archive.org/web/20200229092044/https://asiatimes.com/2016/04/descendants-of-the-sun-actor-song-joongki-on-kbs-9-news/|url-status=live}} He was also listed as one of the Top 100 Future Generation of Leaders, at #34.{{Cite news|title=<2016 차세대 리더 100> 나경원 김상헌 정용진 조국|url=http://www.sisapress.com/journal/article/159052|newspaper=Sisa Journal|language=ko|access-date=October 20, 2016|archive-date=August 27, 2017|archive-url=https://web.archive.org/web/20170827001100/http://www.sisapress.com/journal/article/159052|url-status=live}} He became the face of over 30 brands in 2016 alone and was one of the recipients of Korea's "Brand of the Year" award.{{cite web|title=Winners of 2016 Korea's Brand of the Year: Song Joong-ki, TWICE, Jo Se-ho, Ha Hyun-woo|url=http://world.kbs.co.kr/english/program/program_musicnews_detail.htm?No=30911|website=KBS World|date=June 28, 2016|access-date=October 3, 2016|archive-date=July 25, 2018|archive-url=https://web.archive.org/web/20180725033504/http://world.kbs.co.kr/english/program/program_musicnews_detail.htm?No=30911|url-status=dead}}{{cite web|title=Lifestyle: Song Joong-ki effect is sweeping across Asia|url=https://asiatimes.com/2016/04/fashion-song-joong-ki-effect-is-sweeping-across-asia/|website=Asia Times|date=April 15, 2016|access-date=January 7, 2017|archive-date=January 23, 2021|archive-url=https://web.archive.org/web/20210123153138/https://asiatimes.com/2016/04/fashion-song-joong-ki-effect-is-sweeping-across-asia/|url-status=live}}{{cite web|title=Song Joong-ki named favorite spokesmodel|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=3027139|work=Korea JoongAng Daily|date=December 8, 2016|access-date=August 26, 2017|archive-date=December 29, 2016|archive-url=https://web.archive.org/web/20161229132903/http://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=3027139|url-status=live}} Song won the Daesang (or "Grand Prize"), the highest award for television, at the 30th KBS Drama Awards{{cite web|title=Song-Song couple wins top KBS Award|url=http://kpopherald.koreaherald.com/view.php?ud=201701011310526615185_2&ACE_SEARCH=1|work=Kpop Herald|date=January 1, 2017|access-date=August 26, 2017|archive-date=July 11, 2018|archive-url=https://web.archive.org/web/20180711192441/http://kpopherald.koreaherald.com/view.php?ud=201701011310526615185_2&ACE_SEARCH=1|url-status=live}} and the 5th APAN Star Awards{{cite web|title=Song Joong-ki wins grand prize at APAN awards|url=http://www.koreaherald.com/view.php?ud=20161003000276&ACE_SEARCH=1|work=The Korea Herald|date=October 3, 2016|access-date=August 26, 2017|archive-date=July 11, 2018|archive-url=https://web.archive.org/web/20180711195050/http://www.koreaherald.com/view.php?ud=20161003000276&ACE_SEARCH=1|url-status=live}} as well as the Best Actor (TV) award at the 11th Seoul International Drama Awards{{cite web|title=British-American TV series wins top prize in Seoul Drama Awards|url=http://www.koreaherald.com/view.php?ud=20160908001117&ACE_SEARCH=1|work=The Korea Herald|date=September 29, 2016|access-date=August 26, 2017|archive-date=September 21, 2020|archive-url=https://web.archive.org/web/20200921202625/http://www.koreaherald.com/view.php?ud=20160908001117&ACE_SEARCH=1|url-status=live}} and the 29th Korean Producer Awards for his acting performance.{{cite web|title=Song Joong-ki, Twice honored at PD Awards|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=3031126|work=Korea JoongAng Daily|date=March 18, 2017|access-date=August 26, 2017|archive-date=April 2, 2019|archive-url=https://web.archive.org/web/20190402073019/http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=3031126|url-status=live}} He then embarked on a series of sold-out Asian tour spanning 10 different cities, where he met more than 60,000 fans.{{cite web|title=Song Joong-ki kicks off Asia tour|url=http://www.koreaherald.com/view.php?ud=20160417000361&ACE_SEARCH=1|work=The Korea Herald|date=April 17, 2016|access-date=August 26, 2017|archive-date=August 27, 2017|archive-url=https://web.archive.org/web/20170827003900/http://www.koreaherald.com/view.php?ud=20160417000361&ACE_SEARCH=1|url-status=live}}{{cite web|title=Song Joong-ki completes Asian fan meeting tour|url=https://koreatimes.co.kr/www/news/nation/2016/07/398_209660.html|date=July 18, 2016|access-date=August 26, 2017|archive-date=August 27, 2017|archive-url=https://web.archive.org/web/20170827003434/http://koreatimes.co.kr/www/news/nation/2016/07/398_209660.html|url-status=live}}

Song was then cast in the period action film The Battleship Island (2017). He stars alongside actors So Ji-sub and Hwang Jung-min and portrays a member of the Korean independence movement, who sneaks onto Hashima Island to rescue a fellow member.{{cite web|title=Song Joong-ki intrigued by playing dark roles|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=3036256|work=Korea JoongAng Daily|date=July 25, 2017|access-date=August 26, 2017|archive-date=August 27, 2017|archive-url=https://web.archive.org/web/20170827000011/http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=3036256|url-status=live}}{{cite web|title='Battleship Island' sees Song Joong-ki in another heroic role|url=http://www.koreaherald.com/view.php?ud=20170719000952&ACE_SEARCH=1|work=The Korea Herald|date=July 19, 2017|access-date=August 26, 2017|archive-date=April 28, 2021|archive-url=https://web.archive.org/web/20210428010140/http://www.koreaherald.com/view.php?ud=20170719000952&ACE_SEARCH=1|url-status=live}}

Song made his small screen comeback in the historical fantasy drama Arthdal Chronicles, which premiered on tvN in 2019. The drama was a reunion project with his Descendants of the Sun co-star Kim Ji won.{{cite web|title='Arthdal Chronicles' features Song Joong-ki as half-neanderthal hero in antiquity|url=http://www.koreaherald.com/view.php?ud=20190528000815|website=The Korea Herald|date=May 29, 2019|access-date=June 8, 2019|archive-date=March 18, 2023|archive-url=https://web.archive.org/web/20230318151611/http://www.koreaherald.com/view.php?ud=20190528000815|url-status=live}}{{cite web|title=Song Joong-ki Returns to TV with New Epic Series|url=http://english.chosun.com/site/data/html_dir/2019/06/01/2019060100399.html|website=The Chosun Ilbo|date=June 1, 2019|access-date=June 8, 2019|archive-date=August 20, 2019|archive-url=https://web.archive.org/web/20190820170819/http://english.chosun.com/site/data/html_dir/2019/06/01/2019060100399.html|url-status=live}}{{cite web|title=Song Joong-ki to Exude 'Primitive' Masculinity in Upcoming TV Series|url=http://english.chosun.com/site/data/html_dir/2019/04/20/2019042000379.html|website=The Chosun Ilbo|date=April 20, 2019|access-date=February 3, 2020|archive-date=September 6, 2019|archive-url=https://web.archive.org/web/20190906111754/http://english.chosun.com/site/data/html_dir/2019/04/20/2019042000379.html|url-status=live}}

In January 2020, Song left Blossom Entertainment and signed with History D&C, a newly launched talent management and content production company founded by former SidusHQ executive Hwang Ki-yong.{{Cite news|script-title=ko:송중기, 신생사 '하이스토리 디앤씨'서 새 출발|url=https://www.yna.co.kr/view/AKR20200103044400005?input=1195m|work=Yonhap News Agency|date=January 3, 2020|access-date=January 3, 2020|archive-date=April 21, 2021|archive-url=https://web.archive.org/web/20210421201846/https://www.yna.co.kr/view/AKR20200103044400005?input=1195m|url-status=live | author1=이정현 }}{{cite web|title=Song Joong-ki signs new contract|url=http://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=3072222|website=Korea JoongAng Daily|date=January 4, 2020|access-date=February 3, 2020|archive-date=January 20, 2020|archive-url=https://web.archive.org/web/20200120232700/http://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=3072222|url-status=live}}

In 2021, Song starred in the science fiction film Space Sweepers alongside Kim Tae-ri, directed by Jo Sung-hee, released exclusively on Netflix on February 5, 2021.{{cite web|title=SONG Joong-ki and KIM Tae-ri Confirmed for THE VICTORY|url=http://www.koreanfilm.or.kr/eng/news/news.jsp?blbdComCd=601006&seq=5160&mode=VIEW|website=Korean Film Biz Zone|date=May 31, 2019|access-date=June 8, 2019|archive-date=February 3, 2021|archive-url=https://web.archive.org/web/20210203115057/http://www.koreanfilm.or.kr/eng/news/news.jsp?blbdComCd=601006&seq=5160&mode=VIEW|url-status=live}} The movie debuted at No. 1 on Netflix, dominated daily top 10 rankings in 80 countries and gathered more than 26 millions household viewers during the first 28 days of its release.{{cite web|title='Space Sweepers' debuts at No. 1 on Netflix|url=http://www.koreaherald.com/view.php?ud=20210207000179&np=1&mp=1|work=The Korea Herald|last=Lim|first=Jang-won|date=February 7, 2021|access-date=February 7, 2021|archive-date=February 7, 2021|archive-url=https://web.archive.org/web/20210207220123/http://www.koreaherald.com/view.php?ud=20210207000179&np=1&mp=1|url-status=live}} He also starred as the titular character in the series Vincenzo alongside Jeon Yeo-been, which was released on February 20, 2021, on Netflix and tvN. It became the 6th highest-rated drama in tvN history after its finale, and is currently the 9th highest-rated drama in Korean cable television history.{{cite web|script-title=ko:'빈센조' 송중기, 악당의 방식으로 빌런 옥택연X김여진X조한철 처단|url=https://entertain.naver.com/read?oid=015&aid=0004540144|website=The Korea Economic Daily|language=ko|date=May 3, 2021|access-date=May 3, 2021|archive-date=May 12, 2021|archive-url=https://web.archive.org/web/20210512102844/https://entertain.naver.com/read?oid=015&aid=0004540144|url-status=live}} The series was also vastly popular on Netflix, ranking 4th on Forbes most-viewed Korean series on Netflix in 2021.{{Cite web|title=Here Are The 10 Most-Viewed Korean Series On Netflix In 2021|url=https://www.forbes.com/sites/danafeldman/2021/12/10/here-are-the-10-most-viewed-korean-dramas-on-netflix-in-2021/|website=Forbes|language=en|last=Feldman|first=Dana|access-date=December 15, 2021|archive-date=December 15, 2021|archive-url=https://web.archive.org/web/20211215112043/https://www.forbes.com/sites/danafeldman/2021/12/10/here-are-the-10-most-viewed-korean-dramas-on-netflix-in-2021/|url-status=live}}

Song was then cast in the fantasy revenge series Reborn Rich directed by Jeong Dae-Yoon, adapted from the popular web novel of the same name.{{Cite news|title=Song Joong Ki and Lee Sung Min confirmed to star in upcoming drama 'Chaebol Family's Youngest Son' - Times of India|url=https://timesofindia.indiatimes.com/web-series/news/korean/song-joong-ki-and-lee-sung-min-confirmed-to-star-in-upcoming-drama-chaebol-familys-youngest-son/articleshow/84597516.cms|website=The Times of India|language=en|date=July 21, 2021|access-date=December 15, 2021|archive-date=December 15, 2021|archive-url=https://web.archive.org/web/20211215194647/https://timesofindia.indiatimes.com/web-series/news/korean/song-joong-ki-and-lee-sung-min-confirmed-to-star-in-upcoming-drama-chaebol-familys-youngest-son/articleshow/84597516.cms|url-status=live}} It premiered on JTBC in November 2022, and Song played the role of an employee who was killed by a conglomerate family and reincarnated as the youngest member of the same family.{{cite web|title=Fantasy of being 'Reborn Rich' amid harsh struggle of reality|url=https://www.koreatimes.co.kr/www/opinion/2023/01/137_340839.html|work=The Korea Times|author=Kim Rahn|date=November 30, 2022|access-date=January 25, 2023|archive-date=January 25, 2023|archive-url=https://web.archive.org/web/20230125102350/https://www.koreatimes.co.kr/www/opinion/2023/01/137_340839.html|url-status=live}} The series became the highest rated series aired in 2022{{cite web|title='Reborn Rich' surpasses 20% viewership, highest rating for drama series this year|url=https://n.news.naver.com/entertain/article/640/0000032504|via=Naver|publisher=Korea JoongAng Daily|author=Lim Jeong-won|date=December 13, 2022|access-date=January 25, 2023|archive-date=January 25, 2023|archive-url=https://web.archive.org/web/20230125100628/https://n.news.naver.com/entertain/article/640/0000032504|url-status=live}} and the second highest-rated drama in Korean cable television history in both viewership ratings and number of viewers, with its final episode recording 26.9% nationwide ratings.{{cite web|title=JTBC's 'Reborn Rich' is second-most watched show on cable channel|url=https://n.news.naver.com/entertain/article/640/0000032755|via=Naver|publisher=Korea JoongAng Daily|author=Lee Ji-an|date=December 19, 2022|access-date=January 25, 2023|archive-date=January 25, 2023|archive-url=https://web.archive.org/web/20230125100102/https://n.news.naver.com/entertain/article/640/0000032755|url-status=live}}

In 2024, Song played the titular character Loh Kiwan, a North Korean defector in the drama film My Name Is Loh Kiwan alongside Choi Sung-eun, written and directed by Kim Hee-jin, released exclusively on Netflix on March 1, 2024.{{Cite magazine|title=Song Joong-ki plays a North Korean defector in the teaser for 'My Name is Loh Kiwan'|url=https://www.nme.com/en_asia/news/film/my-name-is-loh-kiwan-netflix-song-joong-ki-teaser-trailer-premiere-plot-3580465|magazine=NME|last=Ziwei|first=Puah|date=February 1, 2024|access-date=March 1, 2024|archive-date=March 1, 2024|archive-url=https://web.archive.org/web/20240301120323/https://www.nme.com/en_asia/news/film/my-name-is-loh-kiwan-netflix-song-joong-ki-teaser-trailer-premiere-plot-3580465|url-status=live}}

He is set to appear in the criminal thriller film Bogota: City of the Lost alongside Lee Hee-joon and Kwon Hae-hyo, which will be directed by Kim Seong-je.{{cite web|title=LEE Hee-jun and SONG Joong-ki Book Trip to BOGOTA|url=http://koreanfilm.or.kr/eng/news/news.jsp?pageIndex=1&blbdComCd=601006&seq=5263&mode=VIEW&returnUrl=&searchKeyword=|website=Korean Film Biz Zone|date=November 4, 2019|access-date=February 3, 2020|archive-date=May 2, 2021|archive-url=https://web.archive.org/web/20210502173340/http://koreanfilm.or.kr/eng/news/news.jsp?pageIndex=1&blbdComCd=601006&seq=5263&mode=VIEW&returnUrl=&searchKeyword=|url-status=live}}

{{Fan POV|section|date=January 2022}}

Song has primarily been known for his "flower boy" or "pretty boy" image, with his theme song being "Pretty Boy" by M2M.{{cite web|title=Song Joong-ki's evolution as an actor|url=https://www.asiaone.com/multimedia/gallery/song-joongkis-evolution-actor|website=AsiaOne|date=n.d.|access-date=March 18, 2020|archive-date=March 18, 2023|archive-url=https://web.archive.org/web/20230318151635/https://www.asiaone.com/multimedia/gallery/song-joongkis-evolution-actor|url-status=live}} He majored in business administration at Korea's Sungkyunkwan University and worked as an active anchor of the campus broadcaster.{{cite web|script-title=ko:송중기 "절대 '꽃미남' 이미지 버릴 생각 없다"|url=https://www.insight.co.kr/newsRead.php?ArtNo=58561|website=Insight Korea|language=ko|date=April 17, 2016|access-date=March 18, 2020|archive-date=April 15, 2022|archive-url=https://web.archive.org/web/20220415081410/https://www.insight.co.kr/newsRead.php?ArtNo=58561|url-status=live}} He was called the school's ulzzang (best face) and umchina or "mom's friend's son" (perfect son).{{cite web|script-title=ko:송중기 학창시절 모습 공개, '태양의후예' 속 유시진 미소는 그대로(명단공개)|url=https://news.nate.com/view/20160329n03749?mid=n1008|website=Nate|language=ko|date=March 29, 2016|access-date=March 18, 2020|archive-date=April 27, 2022|archive-url=https://web.archive.org/web/20220427082011/https://news.nate.com/view/20160329n03749?mid=n1008|url-status=live}} Dr. Jun Sung, author of Korean Masculinities and Transcultural Consumption, cited Song as the embodiment of "soft masculinity."{{cite web|title=Flowerboys and the appeal of 'soft masculinity' in South Korea|url=https://www.bbc.com/news/world-asia-42499809|website=BBC News|date=September 5, 2018|access-date=March 18, 2020|archive-date=April 22, 2020|archive-url=https://web.archive.org/web/20200422035442/https://www.bbc.com/news/world-asia-42499809|url-status=live}}

In 2011, after effectively playing the younger version of King Sejong in Deep Rooted Tree that made him trend in web portals, he earned the title "good actor Song Joong-ki."{{cite web|title=Why is the public captivated by Song Joong-ki?|url=https://www.hancinema.net/why-is-the-public-captivated-by-song-joong-ki--34885.html?mobilewebsite=1|website=HanCinema|date=November 1, 2011|access-date=March 18, 2020|archive-date=January 28, 2022|archive-url=https://web.archive.org/web/20220128114459/https://www.hancinema.net/why-is-the-public-captivated-by-song-joong-ki--34885.html?mobilewebsite=1|url-status=live}} Song has been hailed as "the savior of melodrama" in his home country and called "Korea's DiCaprio" after the hit drama The Innocent Man and most watched melodrama movie A Werewolf Boy in 2012.{{cite web|title='Werewolf Boy' gets real|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2962710|website=Korea JoongAng Daily|date=November 22, 2012|access-date=March 18, 2020|archive-date=November 20, 2020|archive-url=https://web.archive.org/web/20201120150206/https://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2962710|url-status=live}}{{cite web|title=Song Joong Ki:'I Want Become Actor Like Leonardo DiCaprio'|url=https://kbsworld.kbs.co.kr/news/news_view.php?no=13439&sec=enter&lang=eng&page=134&search_tag=&writer=|website=KBS World|date=November 4, 2011|access-date=March 18, 2020|archive-date=March 18, 2023|archive-url=https://web.archive.org/web/20230318151641/http://world.kbs.co.kr/service/index.htm?lang=e|url-status=live}} In 2016, after portraying Army Captain Yoo Shi-jin in Descendants of the Sun, he was made the Korea Tourism Organization's Honorary Ambassador, topped popularity polls in Asia, and became a CF King.{{cite web|title=Song Joong-ki sweeps across ad industry|url=http://www.korea.net/NewsFocus/Business/view?articleId=134945|website=Korea.net|date=April 8, 2016|access-date=March 6, 2020|archive-date=May 5, 2016|archive-url=https://web.archive.org/web/20160505024347/http://www.korea.net/NewsFocus/Business/view?articleId=134945|url-status=live}}{{cite web|title=Korean Drama 'Descendants Of The Sun' Breaks Records Thanks To Chinese Investments|url=https://www.forbes.com/sites/johnkang/2016/04/05/korean-drama-descendants-of-the-sun-breaks-records-thanks-to-chinese-investments/#43f0613c19ee|website=Forbes|date=April 5, 2016|access-date=March 18, 2020|archive-date=June 13, 2020|archive-url=https://web.archive.org/web/20200613101945/https://www.forbes.com/sites/johnkang/2016/04/05/korean-drama-descendants-of-the-sun-breaks-records-thanks-to-chinese-investments/#43f0613c19ee|url-status=live}} In China, the public safety Weibo page and the Chinese government has had to issue statements cautioning against overindulgence of the actor and the drama, citing cases of plastic surgery, domestic violence and divorce as a direct result.{{cite web|title=Descendants of the Sun smash hit prompts Beijing to warn on South Korean dramas|url=https://www.cnbc.com/2016/03/16/descendants-of-the-sun-smash-hit-prompts-beijing-to-warn-on-south-korean-dramas.html|website=CNBC|date=March 16, 2016|access-date=December 13, 2020|archive-date=November 26, 2020|archive-url=https://web.archive.org/web/20201126203438/https://www.cnbc.com/2016/03/16/descendants-of-the-sun-smash-hit-prompts-beijing-to-warn-on-south-korean-dramas.html|url-status=live}} However, Song insisted that he never wanted a meteoric rise in popularity, saying "It's inevitable that popularity fades. That's why I must always be prepared."{{cite web|title=Lifestyle: Song Joong-ki effect is sweeping across Asia|url=https://asiatimes.com/2016/04/fashion-song-joong-ki-effect-is-sweeping-across-asia/|website=AsiaTimes|date=April 15, 2016|access-date=March 18, 2020|archive-date=January 23, 2021|archive-url=https://web.archive.org/web/20210123153138/https://asiatimes.com/2016/04/fashion-song-joong-ki-effect-is-sweeping-across-asia/|url-status=live}}

Former journalist Kim Young-ho said that he is more than just a Hallyu star and called him "a man of character." He also stated that "He is humble, well-mannered and very polite. Even after he rose to stardom, there was no change in his demeanor and he's still humble."{{cite web|title=Fans tune into YouTube for backstory|url=https://www.koreatimes.co.kr/www/culture/2019/10/141_271558.html%20|website=The Korea Times|date=July 2, 2019|access-date=March 18, 2020|archive-date=April 5, 2023|archive-url=https://web.archive.org/web/20230405023742/http://www.koreatimes.co.kr/www/culture/2019/10/141_271558.html|url-status=live}} Actor So Ji-sub described him as "a manly man without any pretense."{{cite web|script-title=ko:[인터뷰] 소지섭 "감히 상상만으로 그 분들 고통 느꼈다 말할 수 없어"|url=https://news.nate.com/view/20170820n01557?mid=e0100|website=Nate|language=ko|date=August 20, 2017|access-date=March 18, 2020|archive-date=March 18, 2023|archive-url=https://web.archive.org/web/20230318151611/https://news.nate.com/view/20170820n01557?mid=e0100|url-status=live}} Other personalities in South Korea that have been vocal of his good manners include Gummy,{{cite web|title=Gummy reveals Song Joong Ki is 'very kind and considerate'|url=https://www.ibtimes.sg/gummy-reveals-song-joong-ki-very-kind-considerate-2278|website=IB Times|date=July 10, 2016|access-date=March 18, 2020|archive-date=October 20, 2020|archive-url=https://web.archive.org/web/20201020233802/https://www.ibtimes.sg/gummy-reveals-song-joong-ki-very-kind-considerate-2278|url-status=live}}{{Unreliable source?|reason=Per WP:IBTIMES|date=March 2024}} DinDin,{{cite web|title=Song Joong Ki is surprisingly friends with this person - Who is he?|url=https://www.econotimes.com/Song-Joong-Ki-is-surprisingly-friends-with-this-person-Who-is-he-1572843|website=EconoTimes|date=January 22, 2020|access-date=March 18, 2020|archive-date=September 22, 2020|archive-url=https://web.archive.org/web/20200922141950/http://www.econotimes.com/Song-Joong-Ki-is-surprisingly-friends-with-this-person-Who-is-he-1572843|url-status=live}} Park Hoon,{{cite web|script-title=ko:박훈 "송중기♥송혜교, 비밀 연애 때 母 소주방서 데이트"|url=https://entertain.naver.com/read?oid=018&aid=0004316015|website=Naver|language=ko|date=February 22, 2019|access-date=March 18, 2020|archive-date=August 9, 2019|archive-url=https://web.archive.org/web/20190809152113/https://entertain.naver.com/read?oid=018&aid=0004316015|url-status=live}} Kim Jong-kook,{{cite web|script-title=ko:김종국 "송중기 뜨고도 안 변해..광수 놀리기는 나보다 한 수 위"|url=https://star.mt.co.kr/stview.php?no=2016071807312612015|website=Star News|language=ko|date=July 18, 2016|access-date=March 18, 2020|archive-date=January 28, 2022|archive-url=https://web.archive.org/web/20220128114502/https://star.mt.co.kr/stview.php?no=2016071807312612015|url-status=live}} Onew,{{cite web|script-title=ko:김종국 "송중기 뜨고도 안 변해..광수 놀리기는 나보다 한 수 위"|url=https://www.insight.co.kr/newsRead.php?ArtNo=62117|website=Insight Korea|language=ko|date=May 18, 2016|access-date=March 18, 2020|archive-date=January 28, 2022|archive-url=https://web.archive.org/web/20220128114503/https://www.insight.co.kr/newsRead.php?ArtNo=62117|url-status=live}} Moon Chae-won,{{cite web|script-title=ko:[송중기의 그녀들⑤] 문채원 "송중기, 가장 호흡 잘 맞은 배우"|url=http://www.obsnews.co.kr/news/articleView.html?idxno=956686|website=OBS News|language=ko|date=March 17, 2016|access-date=March 18, 2020|archive-date=January 28, 2022|archive-url=https://web.archive.org/web/20220128114503/http://www.obsnews.co.kr/news/articleView.html?idxno=956686|url-status=live}} Park Bo-young,{{cite web|script-title=ko:[아츠포토] 늑대소년 '박보영-송중기' '다정한 남매처럼'|url=http://artsnews.mk.co.kr/news/226410|website=Arts News|language=ko|date=October 15, 2012}}{{Dead link|date=July 2021 |bot=InternetArchiveBot |fix-attempted=yes }} Jo In-sung,{{cite web|title=Cho In Sung makes a surprise appearance during Song Joong Ki's fan meeting|url=https://www.yahoo.com/news/cho-in-sung-makes-a-surprise-appearance-during-051252561.html|website=Yahoo! News|date=August 19, 2013|access-date=March 18, 2020|archive-date=June 17, 2021|archive-url=https://web.archive.org/web/20210617045942/https://www.yahoo.com/news/cho-in-sung-makes-a-surprise-appearance-during-051252561.html|url-status=live}} and Lee Kwang-soo.{{cite web|title=Lee Kwang Soo Revealed His Emotional Congratulatory Letter During Song-Song Couple's Wedding|url=https://www.insight.co.kr/ph/news/458|website=Insight|date=November 1, 2017|access-date=March 18, 2020|archive-date=January 28, 2022|archive-url=https://web.archive.org/web/20220128114501/https://www.insight.co.kr/ph/news/458|url-status=live}} He is also known for his regular donations to several causes and participation in philanthropic acts.{{cite web|title=Song Joong-ki donates to 'comfort women'|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=3025159|website=Korea JoongAng Daily|date=October 21, 2016|access-date=February 29, 2020|archive-date=April 21, 2022|archive-url=https://web.archive.org/web/20220421014142/https://koreajoongangdaily.joins.com/news/article/article.aspx?aid=3025159|url-status=live}}{{cite web|title=Coronavirus: South Korean celebrities donate money, masks|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=3025159|website=The Straits Times|date=February 27, 2020|access-date=February 29, 2020|archive-date=April 21, 2022|archive-url=https://web.archive.org/web/20220421014142/https://koreajoongangdaily.joins.com/news/article/article.aspx?aid=3025159|url-status=live}}{{cite web|title=Song Joong Ki donates KRW 20 million to help paediatric cancer|url=https://www.ibtimes.sg/song-joong-ki-donates-krw-20-million-help-paediatric-cancer-18041|website=International Business Times|date=January 14, 2020|access-date=March 19, 2020|archive-date=March 19, 2020|archive-url=https://web.archive.org/web/20200319052648/https://www.ibtimes.sg/song-joong-ki-donates-krw-20-million-help-paediatric-cancer-18041|url-status=live}}{{Unreliable source?|reason=Per WP:IBTIMES|date=March 2024}}

Song considers his "responsibility" to be aware of his influence on fans that expanded overseas, saying that "I could have never made it to such a position without the help of many others. I think the effort and hard work of my predecessors, staff members, and fans have contributed to such a result. Thus, I do have a sense of responsibility. I want to live up to my reputation as a Korean citizen, actor, and person. I will try my best to be modest but confident at all times."{{cite web|title=Song Joong-ki interview on 'KBS News 9' (Full Transcript)|url=http://kpopherald.koreaherald.com/view.php?ud=201603311459144476304_2|website=K-pop Herald|date=March 31, 2016|access-date=March 18, 2020|archive-date=January 28, 2022|archive-url=https://web.archive.org/web/20220128114500/http://kpopherald.koreaherald.com/view.php?ud=201603311459144476304_2|url-status=live}}{{cite web|title=Song Joong-ki is more than good looks|url=https://www.asiaone.com/entertainment/song-joong-ki-more-good-looks|website=AsiaOne|date=April 27, 2016}}{{dead link|date=August 2021|bot=medic}}{{cbignore|bot=medic}} In 2017, when asked about starring in The Battleship Island that shows the sensitive subject of Korean-Japanese history, he expressed that it was a small expression of his beliefs.{{cite web|title=Song Joong Ki on Battleship Island and his upcoming wedding|url=https://www.thestar.com.my/lifestyle/people/2017/08/08/song-joong-ki-battleship-island/|website=The Star|date=August 8, 2017|access-date=March 19, 2020|archive-date=March 19, 2020|archive-url=https://web.archive.org/web/20200319052644/https://www.thestar.com.my/lifestyle/people/2017/08/08/song-joong-ki-battleship-island/|url-status=live}}

After years of aversion to social media, Song opened his official Instagram account under the username "hi_songjoongki" on February 14, 2021, directly managed by his agency History D&C.{{Cite news|title=Descendants Of The Sun star Song Joong-ki makes his Instagram debut|url=https://www.straitstimes.com/life/entertainment/descendants-of-the-sun-star-song-joong-ki-makes-his-instagram-debut|work=The Straits Times|language=en|last=Lim|first=Ruey Yan|date=February 16, 2021|access-date=December 15, 2021|issn=0585-3923|archive-date=December 15, 2021|archive-url=https://web.archive.org/web/20211215112959/https://www.straitstimes.com/life/entertainment/descendants-of-the-sun-star-song-joong-ki-makes-his-instagram-debut|url-status=live}} When interviewed for KBS News 9 in 2016, Song revealed that it was challenging for him to keep up with the latest technology, including social media.{{cite web|script-title=ko:'뉴스 9' 송중기가 SNS를 하지 않는 이유|url=https://www.insight.co.kr/newsRead.php?ArtNo=56336|website=Insight|language=ko|date=March 31, 2016|access-date=January 12, 2022|archive-date=January 30, 2023|archive-url=https://web.archive.org/web/20230130144726/https://www.insight.co.kr/newsRead.php?ArtNo=56336|url-status=live}} His fancafe, established in early 2006, became his way to communicate with his official fandom named "Ki Aile", which means "Ki's wings". Song said the fans were like his wings for they lift him up, emotionally and financially, by voting for him and buying the products he endorses as well as watch all his movies and TV shows.{{cite web|title=Officials of Song Joong-ki's Fancafe Ki Aile Allegedly Embezzle 10 Million Won Group Funds|url=http://en.yibada.com/articles/144089/20160722/officials-of-song-joong-ki-s-fancafe-ki-aile-allegedly-embezzle-10-million-won-group-funds.htm|website=Yibada|date=July 22, 2016|access-date=March 19, 2020|archive-date=November 8, 2020|archive-url=https://web.archive.org/web/20201108095432/http://en.yibada.com/articles/144089/20160722/officials-of-song-joong-ki-s-fancafe-ki-aile-allegedly-embezzle-10-million-won-group-funds.htm|url-status=live |last1=Hernandez |first1=Vittorio }}{{cite web|script-title=ko:송중기 공식 팬카페 '공금횡령' 의혹|url=https://news.nate.com/view/20160722n18124|website=Nate|language=ko|date=July 22, 2016|access-date=March 18, 2020|archive-date=June 13, 2022|archive-url=https://web.archive.org/web/20220613071031/https://news.nate.com/view/20160722n18124|url-status=live}}

In 2010, Song and Park Shin-hye were chosen as PR ambassadors for the 17th Jeonju International Film Festival (JIFF).{{cite web|title=Park Shin-hye, Song Joong-ki to promote Jeonju film fest|url=https://www.hancinema.net/park-shin-hye-song-joong-ki-to-promote-jeonju-film-fest-22490.html|website=HanCinema|date=March 4, 2010|access-date=February 28, 2020|archive-date=February 28, 2020|archive-url=https://web.archive.org/web/20200228173750/https://www.hancinema.net/park-shin-hye-song-joong-ki-to-promote-jeonju-film-fest-22490.html|url-status=live}}

In 2011, Song was chosen as the ambassador for the Good-hearted Library Project, a talent donation campaign by the Standard Chartered that allows the public to participate in the production of audiobooks for the visually impaired.{{cite web|script-title=ko:송중기, '착한 도서관 프로젝트'로 목소리 재능 기부|url=http://www.welfarenews.net/news/articleView.html?idxno=29103|website=Welfare News|language=ko|date=November 29, 2011}}{{cite web|script-title=ko:"당신의 멋진 목소리로 재능기부 하세요"|url=http://www.bokjitimes.com/news/articleView.html?idxno=12094|website=Bokji Times|language=ko|date=December 14, 2011|access-date=February 28, 2020|archive-date=March 18, 2023|archive-url=https://web.archive.org/web/20230318151612/http://www.bokjitimes.com/news/articleView.html?idxno=12094|url-status=live}}{{cite web|script-title=ko:[SS포토] 송중기, 환한미소 지으며 여심홀리는 '아기피부' 눈길|url=http://www.newsinside.kr/news/articleView.html?idxno=129238|website=News Inside|language=ko|date=January 14, 2012|access-date=February 28, 2020|archive-date=April 15, 2022|archive-url=https://web.archive.org/web/20220415081411/http://www.newsinside.kr/news/articleView.html?idxno=129238|url-status=live}}

In 2013, Song and Ha Ji-won were appointed as honorary ambassadors of medical tourism by South Korea's Ministry of Health and Welfare. They appeared in regional cities on behalf of Medical Korea as they promote greater international co-operation for medical technology and positive medical tourism.{{cite web|title=Korean Pop Culture Taking Medical Tourism by Storm|url=https://www.magazine.medicaltourism.com/article/korean-pop-culture-medical-tourism|website=Medical Tourism|date=April 11, 2013|access-date=February 28, 2020|archive-date=February 28, 2020|archive-url=https://web.archive.org/web/20200228173750/https://www.magazine.medicaltourism.com/article/korean-pop-culture-medical-tourism|url-status=live}}{{cite web|title=Jaseng participates in International Medical Tour Expo "Medical Korea 2013"|url=http://www.jaseng.net/jaseng-participates-in-international-medical-tour-expo-medical-korea-2013/|website=Jaseng|date=April 11, 2013|access-date=February 28, 2020|archive-date=August 16, 2017|archive-url=https://web.archive.org/web/20170816105549/http://www.jaseng.net/jaseng-participates-in-international-medical-tour-expo-medical-korea-2013/|url-status=live}}

In 2016, Song was chosen as the honorary ambassador and promotional model for Korean tourism under South Korea's Ministry of Culture, Sports and Tourism.{{cite web|script-title=ko:'태양의 후예' 송중기, 한국관광 명예홍보대사 위촉|url=https://entertain.naver.com/ranking/read?oid=001&aid=0008299026|website=Naver|language=ko|date=April 1, 2016|access-date=February 28, 2020|archive-date=March 1, 2020|archive-url=https://web.archive.org/web/20200301073708/https://entertain.naver.com/ranking/read?oid=001&aid=0008299026|url-status=live}}

From 2017 to 2021, Song is titled the honorary ambassador for Incheon International Airport.{{cite web|title=Incheon International Airport|script-title=ko:인천공항, 한류스타 송중기 명예홍보대사로 위촉|url=https://www.airport.kr/co/en/cmm/cmmBbsView.do?PAGEINDEX=1&SEARCH_STR=&FNCT_CODE=121&SEARCH_TYPE=&SEARCH_FROM=2017.05.10&SEARCH_TO=2018.05.10&NTT_ID=22739|website=Airport|language=ko|date=October 23, 2017|access-date=February 28, 2020|archive-date=March 18, 2023|archive-url=https://web.archive.org/web/20230318151616/https://www.airport.kr/co/en/cmm/cmmBbsView.do?PAGEINDEX=1&SEARCH_STR=&FNCT_CODE=121&SEARCH_TYPE=&SEARCH_FROM=2017.05.10&SEARCH_TO=2018.05.10&NTT_ID=22739|url-status=live}}{{cite web|title=JIncheon Airport's second terminal celebrates grand opening|url=http://www.koreaherald.com/view.php?ud=20180112000762|website=The Korea Herald|date=January 12, 2018|access-date=February 28, 2020|archive-date=September 4, 2019|archive-url=https://web.archive.org/web/20190904163437/http://www.koreaherald.com/view.php?ud=20180112000762|url-status=live}}

Song has been a celebrity advocate for cancer-stricken children since 2011. This was later known in early March 2016 through the announcement made by the Korea Childhood Leukemia Foundation (KCLF) on their official blog. For the past 5 years, more than 10 children have received treatment secretly donated by him.{{cite web|script-title=ko:송중기 측 "2011년부터 기부..알려지지 않길 원했다"|url=https://entertain.naver.com/read?oid=108&aid=0002506804&gid=999339&cid=1013925|website=Naver|language=ko|date=March 7, 2016|access-date=February 29, 2020|archive-date=February 29, 2020|archive-url=https://web.archive.org/web/20200229080547/https://entertain.naver.com/read?oid=108&aid=0002506804&gid=999339&cid=1013925|url-status=live}} According to KCLF, he has participated in the "Yellow Ribbon Campaign" to raise awareness about childhood cancers. Furthermore, he has given rice wreaths from press conferences and his pay generated from narrating the documentary Tears of the Antarctic.{{cite web|title=Song Joong-ki revealed as secret donor|url=http://www.koreaherald.com/view.php?ud=20160308000671|website=The Korea Herald|date=March 8, 2016|access-date=February 29, 2020|archive-date=September 28, 2021|archive-url=https://web.archive.org/web/20210928191009/http://www.koreaherald.com/view.php?ud=20160308000671|url-status=live}} This has inspired his official fan club Ki Aile to celebrate his birthdays by donating transplant fees to help patients with leukemia and cancer.{{cite web|title=Song Joong-ki's fans make donation to celebrate his birthday|url=http://kpopherald.koreaherald.com/view.php?ud=201709191630299043311_2|website=Kpop Herald|date=September 19, 2017|access-date=March 1, 2020|archive-date=November 8, 2017|archive-url=https://web.archive.org/web/20171108091145/http://kpopherald.koreaherald.com/view.php?ud=201709191630299043311_2|url-status=live}} Song has since made donations to KCLF every year.{{cite web|script-title=ko:[단독]송중기, 소아암 환우 위해 9500만원 기부=|url=https://news.joins.com/article/20775648|website=JoongAng|language=ko|date=October 25, 2016|access-date=February 29, 2020|archive-date=February 29, 2020|archive-url=https://web.archive.org/web/20200229080531/https://news.joins.com/article/20775648|url-status=live}}{{cite web|script-title=ko:[단독]송중기, 소아암 환우 위해 9500만원 기부=|url=http://news.kbs.co.kr/news/view.do?ncd=3367675|website=KBS News|language=ko|date=October 26, 2016|access-date=February 29, 2020|archive-date=March 18, 2023|archive-url=https://web.archive.org/web/20230318152125/https://news.kbs.co.kr/news/view.do?ncd=3367675|url-status=live}}{{cite web|script-title=ko:송중기, 끝없는 선행...소아암 환우 위해 2천만원 또 기부|url=https://www.huffingtonpost.kr/2017/10/13/story_n_18262996.html|website=Huffington Post|language=ko|date=October 14, 2017|access-date=February 29, 2020|archive-date=February 29, 2020|archive-url=https://web.archive.org/web/20200229080532/https://www.huffingtonpost.kr/2017/10/13/story_n_18262996.html|url-status=live}}{{cite web|script-title=ko:송중기, 소아암 환우 위해 2470만원 기부|url=https://www.radiokorea.com/bulletin/bbs/board.php?bo_table=c_talk_entertain&wr_id=7668|website=Radio Korea|language=ko|date=January 17, 2018|access-date=February 29, 2020|archive-date=April 15, 2022|archive-url=https://web.archive.org/web/20220415081413/https://www.radiokorea.com/bulletin/bbs/board.php?bo_table=c_talk_entertain&wr_id=7668|url-status=live}}{{cite web|title=Korea Childhood Leukemia Foundation|url=https://www.kclf.org/|website=KCLF|access-date=February 29, 2020|archive-date=February 29, 2020|archive-url=https://web.archive.org/web/20200229080533/https://www.kclf.org/|url-status=live}} Song also took part in lending his voice for the visually impaired.{{cite web|script-title=ko:송중기, '착한 도서관 프로젝트' 서 목소리 기부|url=http://www.theleader.kr/news/articleView.html?idxno=11091|website=The Leader|language=ko|date=November 28, 2011|access-date=January 12, 2022|archive-date=March 18, 2023|archive-url=https://web.archive.org/web/20230318152130/http://www.theleader.kr/news/articleView.html?idxno=11091|url-status=live}}{{cite web|title=New braille book about national monuments features Son Heung-min and Song Joong-ki's voices|url=https://m.k-odyssey.com/news/newsview.php?ncode=1065590172383759|website=K-ODYSSEY|date=October 8, 2021|access-date=January 12, 2022|archive-date=October 8, 2021|archive-url=https://web.archive.org/web/20211008052711/https://m.k-odyssey.com/news/newsview.php?ncode=1065590172383759|url-status=live}}

In 2015, during his military service, he donated 100 million won to the UNICEF Korea Committee to help the children and victims of the April 2015 Nepal earthquake.{{cite web|script-title=ko:배우 송중기, 네팔 지진 긴급구호 기금 1억 원 전달|url=https://www.unicef.or.kr/news/press_view.asp?idx=49434|website=Unicef|language=ko|date=May 8, 2015|access-date=February 29, 2020|archive-date=August 11, 2020|archive-url=https://web.archive.org/web/20200811185413/https://www.unicef.or.kr/news/press_view.asp?idx=49434|url-status=live}} In 2016, Song donated all of his proceeds from being featured on the May 13 episode of Hurry Up, Brother, a Chinese version of Running Man, to a Chinese charity organization.{{cite web|script-title=ko:송중기. 중국 '달려라 형제4' 출연|url=http://www.donga.com/news/article/all/20160511/78025566/9|website=Donga|language=ko|date=May 11, 2016|access-date=February 29, 2020|archive-date=February 29, 2020|archive-url=https://web.archive.org/web/20200229080531/http://www.donga.com/news/article/all/20160511/78025566/9|url-status=live}}{{cite web|title=Song Joong Ki donates entire 'Hurry Up, Brother' fee to charity|url=http://en.yibada.com/articles/122574/20160511/song-joong-ki-donated-entire-hurry-up-brother-tv-fee.htm|website=Yibada|date=May 11, 2016|access-date=February 29, 2020|archive-date=June 25, 2016|archive-url=https://web.archive.org/web/20160625123114/http://en.yibada.com/articles/122574/20160511/song-joong-ki-donated-entire-hurry-up-brother-tv-fee.htm|url-status=live |last1=E. |first1=Maolen }} Song has also donated a portion of his profits from the 2016 Asian Fan Meeting Tour to a foundation that helps those affected by 2008 Sichuan earthquake.{{cite web|title=Song Joong-ki to donate to earthquake victims in China|url=http://kpopherald.koreaherald.com/view.php?ud=201607071634090377227_2|website=Kpop Herald|date=July 7, 2016|access-date=February 29, 2020|archive-date=October 6, 2020|archive-url=https://web.archive.org/web/20201006152310/http://kpopherald.koreaherald.com/view.php?ud=201607071634090377227_2|url-status=live}} In addition, his revenues from Seoul and Thailand fan meetings were all donated to an unnamed charity.{{cite web|script-title=ko:송중기, 4000 키엘 영접하던 날...팬미팅서 받은 진심 기부로 되갚아|url=https://www.hankyung.com/entertainment/article/201604180733H|website=The Korea Economic Daily|language=ko|date=April 18, 2016|access-date=February 29, 2020|archive-date=February 29, 2020|archive-url=https://web.archive.org/web/20200229080533/https://www.hankyung.com/entertainment/article/201604180733H|url-status=live}}{{cite web|script-title=ko:'태양의 후예' 송중기 "국내 팬미팅 수익 모두 기부" 훈훈|url=http://www.etoday.co.kr/news/view/1318199|website=EToday|language=ko|date=April 18, 2016|access-date=February 29, 2020|archive-date=February 29, 2020|archive-url=https://web.archive.org/web/20200229080531/http://www.etoday.co.kr/news/view/1318199|url-status=live}} Subsequently, Song donated 20 million won to the House of Sharing in Gwangju, Gyeonggi, a shelter for elderly women who were forced into being comfort women by the Imperial Japanese Army during World War II. The actor was likely influenced while filming his movie The Battleship Island, a period action film about Korean workers under Japanese rule. Later in July 2017, his fans donated to the same center.{{cite web|title=Song Joong-ki's fans make donation to 'comfort women'|url=https://www.asiaone.com/entertainment/song-joong-kis-fans-make-donation-comfort-women|website=AsiaOne|date=July 14, 2017|archive-date=February 29, 2020|archive-url=https://web.archive.org/web/20200229080531/https://www.asiaone.com/entertainment/song-joong-kis-fans-make-donation-comfort-women|url-status=dead}} In 2019, Song has donated 30 million won for the victims of wildfire in Gangwon Province.{{cite web|script-title=ko:송중기·아이유·남주혁·윤지성 등 들, 기부로 보탠 마음 [엑's 이슈]|url=https://entertain.naver.com/read?oid=311&aid=0000975861|website=Naver|language=ko|date=April 5, 2019|access-date=March 13, 2020|archive-date=February 29, 2020|archive-url=https://web.archive.org/web/20200229080541/https://entertain.naver.com/read?oid=311&aid=0000975861|url-status=live}} From 2020 to 2021, Song made donations for coronavirus prevention.{{cite web|script-title=ko:[단독] 송중기, 매니저도 모르는 선행...코로나19 피해 극복 성금 1억 기탁|url=https://entertain.naver.com/read?oid=382&aid=0000801509|website=Naver|language=ko|date=February 27, 2020|access-date=February 29, 2020|archive-date=March 30, 2020|archive-url=https://web.archive.org/web/20200330143154/https://entertain.naver.com/read?oid=382&aid=0000801509|url-status=live}}{{cite web|script-title=ko:송중기, 1억 원 기부 "코로나19 의료진 방한용품 위해" (공식)|url=https://entertain.naver.com/read?oid=052&aid=0001535530|website=Naver|language=ko|date=January 7, 2021|access-date=January 12, 2022|archive-date=March 18, 2023|archive-url=https://web.archive.org/web/20230318152118/https://entertain.naver.com/read?oid=052&aid=0001535530|url-status=live}} On August 2, 2021, Song participated in the promotion of the annual dance festival Korea International Accessible Dance Festival (KIADA) for persons with disabilities while being quarantined.{{cite web|title=[SBS Star] Song Joong Ki Promotes an Unknown Festival for the Disabled Only After Receiving an E-mail|url=https://news.sbs.co.kr/news/endPage.do?news_id=N1006416288|website=Seoul Broadcasting System|date=August 3, 2021|access-date=January 12, 2022|archive-date=August 4, 2021|archive-url=https://web.archive.org/web/20210804133755/https://news.sbs.co.kr/news/endPage.do?news_id=N1006416288|url-status=live}} On October 26, 2021, Song received the Presidential Commendation Award for his generous contributions over the years.{{cite web|script-title=ko:송중기X주원, 대통령상·국무총리상 수상 "저축+기부 선한영향력|trans-title=Song Joong-ki X Joo-won wins Presidential and Prime Minister's Award "Saving + Donation for Good Influence|url=https://entertain.naver.com/now/read?oid=076&aid=0003793830|via=Naver|publisher=Sports Chosun|language=ko|author=Lee Yu-na|date=October 26, 2021|access-date=November 1, 2021|archive-date=October 26, 2021|archive-url=https://web.archive.org/web/20211026072917/https://entertain.naver.com/now/read?oid=076&aid=0003793830|url-status=live}}

Song had endorsed deals in nearly every industry such as healthcare, cosmetic, clothing, food, travel and tourism, telecom, electronics and retail.{{cite web|title=Song Joong-ki sweeps across ad industry|url=http://www.korea.net/NewsFocus/Business/view?articleId=134945|work=Korea.net|date=April 8, 2016|access-date=March 6, 2020|archive-date=May 5, 2016|archive-url=https://web.archive.org/web/20160505024347/http://www.korea.net/NewsFocus/Business/view?articleId=134945|url-status=live}} He first appeared in a television commercial of Dunkin' Donuts in May 2008.{{cite web|script-title=ko:'성대얼짱' 송중기, 이태란 동생으로 브라운관 데뷔!|url=https://www.hankyung.com/life/article/2008062076987|work=The Korea Economic Daily|language=ko|date=May 20, 2008|access-date=March 13, 2020|archive-date=March 18, 2023|archive-url=https://web.archive.org/web/20230318152129/https://www.hankyung.com/life/article/2008062076987|url-status=live}} After starring in drama Sungkyunkwan Scandal in 2010, Song became the face of fashion brands EZIO{{cite web|script-title=ko:송중기, 패션브랜드 '이지오(EZIO)' 전속모델 발탁!|url=https://www.hankyung.com/life/article/2010031042257|work=The Korea Economic Daily|language=ko|date=March 10, 2010|access-date=March 7, 2020|archive-date=February 29, 2020|archive-url=https://web.archive.org/web/20200229181619/https://www.hankyung.com/life/article/2010031042257|url-status=live}} and TBJ,{{cite web|script-title=ko:송중기, TBJ로 시크한 모습 선봬|url=http://www.itnk.co.kr/news/articleView.html?idxno=30153|work=ITN|language=ko|date=August 10, 2010|access-date=March 7, 2020|archive-date=April 16, 2022|archive-url=https://web.archive.org/web/20220416001103/http://www.itnk.co.kr/news/articleView.html?idxno=30153|url-status=live}} casual clothing brand AD HOC with Min Hyo-rin, sports brand Le Coq Sportif with IU,{{cite web|script-title=ko:르꼬끄, 송중기•아이유 바캉스룩 제안|url=http://stylem.mt.co.kr/stylemView.php?no=2011072914425061642|work=styleM|language=ko|date=July 29, 2011}} as well as foods Pizza Etang, a popular pizza in South Korea{{cite web|script-title=ko: 송중기, 피자에땅 새 모델로 발탁|url=https://www.yna.co.kr/view/AKR20101123057300005|work=Yonhap|language=ko|date=November 23, 2010|access-date=March 13, 2020|archive-date=March 11, 2022|archive-url=https://web.archive.org/web/20220311234217/https://www.yna.co.kr/view/AKR20101123057300005|url-status=live |author1=윤고은 }} and Ottogi Snack Ramen.{{cite web|title=YouTube|script-title=ko: 제품별 TV CF 보기|url=http://ottogi.co.kr/pr/ad_view.asp?page=6&cate=&idx=56&adtype=TV2|work=Ottogi|language=ko|date=2010}} In the digital and technology sector, Song was chosen for the brand Xbox 360 Kinect because of his "childlike, innocent, and healthy" image that matches the new hands-free game controller and LG XNote with Shin Min-a in 2011.{{cite web|script-title=ko:MS `키넥트' CF 모델로 송중기 선정|url=https://www.yna.co.kr/view/AKR20101201054200017|work=Yonhap|language=ko|date=December 1, 2010|access-date=March 13, 2020|archive-date=March 17, 2022|archive-url=https://web.archive.org/web/20220317225121/https://www.yna.co.kr/view/AKR20101201054200017|url-status=live |author1=민경락 }}{{cite web|script-title=ko:'신민아 파격변신' 엑스노트 새 CF 온에어|url=https://www.newswire.co.kr/newsRead.php?no=548914|work=News Wire|language=ko|date=June 1, 2011|access-date=March 13, 2020|archive-date=April 15, 2022|archive-url=https://web.archive.org/web/20220415081414/https://www.newswire.co.kr/newsRead.php?no=548914|url-status=live}} Song was also appointed as the official ambassador of the skincare Tony Moly{{cite web|script-title=ko:김현중 대신 송중기...'토니모리'의 선택|url=https://news.joins.com/article/4395583|work=Korea JoongAng Daily|language=ko|date=August 19, 2010|access-date=March 7, 2020|archive-date=February 29, 2020|archive-url=https://web.archive.org/web/20200229181623/https://news.joins.com/article/4395583|url-status=live}} and FUJIFILM polaroid for two consecutive years.{{cite web|title=Song Ha-yoon and Song Joong-ki are selected as Polaroid camera models|url=https://www.hancinema.net/song-ha-yoon-and-song-joong-ki-are-selected-as-polaroid-camera-models-25797.html|work=HanCinema|date=November 2, 2010|access-date=March 7, 2020|archive-date=February 29, 2020|archive-url=https://web.archive.org/web/20200229181626/https://www.hancinema.net/song-ha-yoon-and-song-joong-ki-are-selected-as-polaroid-camera-models-25797.html|url-status=live}} Subsequently, he appeared in restaurant brand Sonsoo's advertisement as a prodigy cook alongside Song Seung-heon and Yoon Sang-hyun.{{cite web|script-title=ko:"송승헌이 손수 맛있는 요리를 대접합니다"|url=http://www.foodbank.co.kr/news/articleView.html?idxno=28489|work=Food Bank|language=ko|date=June 3, 2011|access-date=March 7, 2020|archive-date=March 31, 2022|archive-url=https://web.archive.org/web/20220331131934/http://www.foodbank.co.kr/news/articleView.html?idxno=28489|url-status=live}} Song was also chosen as the new model of the dairy brand Seoul Milk.{{cite web|script-title=ko:서울우유, 광고모델에 탤런트 송중기|url=https://www.news1.kr/articles/?566478|work=News1|language=ko|date=February 21, 2012}}

Soon after starring in drama The Innocent Man and film A Werewolf Boy in 2012, Blossom Entertainment reported that Song was on his way to become the next CF King with 10 endorsement deals under his belt.{{cite web|title=Song Joong Ki Proves He's CF King with 10 Ads|url=https://sg.style.yahoo.com/news/song-joong-ki-proves-he-s-cf-king-025719126.html|work=Yahoo! Lifestyle|date=March 11, 2013|access-date=March 14, 2020|archive-date=January 31, 2023|archive-url=https://web.archive.org/web/20230131040106/https://sg.style.yahoo.com/news/song-joong-ki-proves-he-s-cf-king-025719126.html|url-status=live}} For two years in a row, he was the main model for the global soda brand Sprite.{{cite web|title=Song Joong ki to become main model for Sprite two years in a row|url=https://sg.news.yahoo.com/song-joong-ki-to-become-main-model-for-041314937.html|work=Yahoo News|date=April 16, 2013|access-date=March 7, 2020|archive-date=February 29, 2020|archive-url=https://web.archive.org/web/20200229181620/https://sg.news.yahoo.com/song-joong-ki-to-become-main-model-for-041314937.html|url-status=live}} From 2013 to 2016, he was the endorser of the water purifier brand Ruhens.{{cite web|script-title=ko:송중기, 정수기업체 루헨스 광고모델로|url=https://www.yna.co.kr/view/AKR20130307083200003|work=Yonhap|language=ko|date=March 7, 2013|access-date=March 13, 2020|archive-date=March 17, 2022|archive-url=https://web.archive.org/web/20220317225133/https://www.yna.co.kr/view/AKR20130307083200003|url-status=live |author1=이웅 }} In February 2019, Ruhens selected Song as their endorser again.{{cite web|script-title=ko:루헨스, 2019년 모델로 배우 송중기 선정|url=http://www.cctvnews.co.kr/news/articleView.html?idxno=111008|work=CCTVNews|language=ko|date=April 2, 2019|access-date=March 7, 2020|archive-date=March 18, 2023|archive-url=https://web.archive.org/web/20230318152150/https://www.cctvnews.co.kr/news/articleView.html?idxno=111008|url-status=live}}

File:Forencos (7).jpg

Following the release of the pan-Asian hit drama Descendants of the Sun in 2016, Song became the modelling face of more than 30 international and local products.{{cite web|title=Companies rushing to sign Song Joong-ki|url=https://www.koreatimes.co.kr/www/news/biz/2016/04/123_202440.html|work=The Korea Times|date=April 12, 2016|access-date=January 7, 2017|archive-date=August 27, 2017|archive-url=https://web.archive.org/web/20170827002800/http://www.koreatimes.co.kr/www/news/biz/2016/04/123_202440.html|url-status=live}} The Korea Broadcast Advertising Promotion Corporation (KOBACO) "2016 Consumer Behavior Survey" picked Song as the best model to represent South Korean brands.{{cite web|title=Song Joong-ki Is The Best Brand Model Of 2016, Proves Consumer Survey|url=https://news.yahoo.com/song-joong-ki-best-brand-090549210.html|work=Yahoo News|date=December 7, 2016|access-date=March 6, 2020|archive-date=March 18, 2023|archive-url=https://web.archive.org/web/20230318152146/https://news.yahoo.com/song-joong-ki-best-brand-090549210.html|url-status=live}} Some of his ad include Baskin Robbins,{{cite web|script-title=ko:배스킨라빈스, 송중기와 함께 '솜사탕 아이스크림' 즐기는 법 '온에어'|url=https://www.asiae.co.kr/article/2016042910361797488|work=AsiaE|language=ko|date=March 29, 2016|access-date=March 13, 2020|archive-date=March 1, 2020|archive-url=https://web.archive.org/web/20200301073658/https://www.asiae.co.kr/article/2016042910361797488|url-status=live}} LG Household & Health Care,{{cite web|script-title=ko:'태양의 후예' 송중기, LG생활건강 페리오•죽염 치약 모델 발탁|url=https://biz.chosun.com/site/data/html_dir/2016/03/27/2016032701238.html|work=ChosunBiz|language=ko|date=March 27, 2016|access-date=March 7, 2020|archive-date=March 1, 2020|archive-url=https://web.archive.org/web/20200301073658/https://biz.chosun.com/site/data/html_dir/2016/03/27/2016032701238.html|url-status=live}} KT,{{cite web|title=KT launches 'brand film' company advertisement in collaboration with film director|url=https://smartblog.kt.com/5754|work=Smart Blog|date=October 17, 2016|access-date=March 6, 2020|archive-date=March 1, 2020|archive-url=https://web.archive.org/web/20200301073701/https://smartblog.kt.com/5754|url-status=dead}} Forencos,{{cite web|title=Song Joong Ki becomes face of Forencos Cosmetics|url=http://kpopherald.koreaherald.com/view.php?ud=201604121521045181348_2|work=Kpop Herald|date=April 12, 2016|access-date=March 7, 2020|archive-date=April 29, 2021|archive-url=https://web.archive.org/web/20210429112926/http://kpopherald.koreaherald.com/view.php?ud=201604121521045181348_2|url-status=live}} Jeju Air,{{cite web|title=Actor Song Joong-ki models for Jeju Air|url=http://www.koreaherald.com/view.php?ud=20160414000912|work=The Korea Herald|date=April 14, 2016|access-date=March 7, 2020|archive-date=September 28, 2021|archive-url=https://web.archive.org/web/20210928205039/http://www.koreaherald.com/view.php?ud=20160414000912|url-status=live}} Hite Jinro,{{cite web|title=Song Joong-ki becomes Hite beer's new face|url=http://kpopherald.koreaherald.com/view.php?ud=201603241447577099712_2|work=Kpop Herald|date=March 24, 2016|access-date=March 7, 2020|archive-date=August 4, 2016|archive-url=https://web.archive.org/web/20160804070639/http://kpopherald.koreaherald.com/view.php?ud=201603241447577099712_2|url-status=live}} Cuchen,{{cite web|script-title=ko:쿠첸, 송중기 리미티드 에디션 명품철정 엣지 출시|url=https://www.hankyung.com/news/article/2016062224175|work=The Korea Economic Daily|language=ko|date=June 22, 2016|access-date=March 13, 2020|archive-date=March 18, 2023|archive-url=https://web.archive.org/web/20230318152148/https://www.hankyung.com/news/article/2016062224175|url-status=live}} as well as lucrative Chinese products like Proya with Zhang Ziyi,{{cite web|title=Actor Song Joong-ki models for Chinese cosmetics brand|url=https://en.yna.co.kr/view/AEN20160422007600315|work=Yonhap|date=April 22, 2016|access-date=March 9, 2020|archive-date=March 18, 2023|archive-url=https://web.archive.org/web/20230318152144/https://en.yna.co.kr/view/AEN20160422007600315|url-status=live |author1=이광호 }} Tencent,{{cite web|title=Song Joong Ki Flexes His Biceps and Models for "Tencent" China|url=http://www.koogle.tv/media/news/song-joong-ki-flexes-his-biceps-and-models-for-tencent-china/|work=KoogleTV|language=ko|date=June 28, 2016|access-date=March 6, 2020|archive-date=March 1, 2020|archive-url=https://web.archive.org/web/20200301073658/http://www.koogle.tv/media/news/song-joong-ki-flexes-his-biceps-and-models-for-tencent-china/|url-status=dead}} and VIVO.{{cite web|script-title=ko:송중기 극찬한 中브랜드 "송중기 매력 빠지면 출구가 없다"|url=http://stoo.asiae.co.kr/article.php?aid=28924387500|work=AsiaE|language=ko|date=June 21, 2016}}{{Dead link|date=March 2023 |bot=InternetArchiveBot |fix-attempted=yes }} Song also worked with Park Bo-gum as brand models for Domino's Pizza and LINE Pay Card.{{cite web|script-title=ko:박보검X송중기, 대만 라인페이 모델 발탁 '남신(男神) 강림'|url=https://www.starnewskorea.com/stview.php?no=2016122008421235198&type=1&DSBA|work=Star News|language=ko|date=December 20, 2016|access-date=March 7, 2020|archive-date=March 18, 2023|archive-url=https://web.archive.org/web/20230318152149/https://www.starnewskorea.com/stview.php?no=2016122008421235198&type=1&DSBA|url-status=live}}{{cite web|script-title=ko:라인, 대만서 '한류스타' 박보검•송중기 마케팅|url=http://www.asiatoday.co.kr/view.php?key=20161219010012693|work=Asia Today|language=ko|date=December 19, 2016|access-date=March 7, 2020|archive-date=March 18, 2023|archive-url=https://web.archive.org/web/20230318152157/https://www.asiatoday.co.kr/view.php?key=20161219010012693|url-status=live}} In February 2017, Song was announced as the brand ambassador of the online market place "11Street" of SK Planet in Thailand. He was paired with Thai actress Mew Nittha on TV, digital, and outdoor ads on the busiest Bangkok Mass Transit System stations in Chit Lom, Siam and Phrom Pong. Cheil Thailand reported that it was a successful campaign as its Facebook page exceeded 1 million views upon its launching.{{cite web|script-title=ko:SK플래닛 11번가, 한류 송중기 앞세워 6억 동남아시장 본격 진출...태국11번가 오픈|url=http://www.digitaltoday.co.kr/news/articleView.html?idxno=103688|work=Digital Today|language=ko|date=February 17, 2017|access-date=March 7, 2020|archive-date=April 15, 2022|archive-url=https://web.archive.org/web/20220415081413/http://www.digitaltoday.co.kr/news/articleView.html?idxno=103688|url-status=live}}{{cite web|title=Thailand Opens Door for New Song Joong-ki Commercial for 11th Street|url=http://en.yibada.com/articles/197583/20170308/thailand-opens-door-for-new-song-joong-ki-commercial-for-11th-street.htm|work=Yibada|date=March 8, 2017|access-date=March 7, 2020|archive-date=November 12, 2020|archive-url=https://web.archive.org/web/20201112000430/http://en.yibada.com/articles/197583/20170308/thailand-opens-door-for-new-song-joong-ki-commercial-for-11th-street.htm|url-status=live |last1=Hernandez |first1=Vittorio }} In April 2018, Song was revealed as the new endorser of Hyundai LIVART, a Korea-based lifestyle culture company. They chose Song as its advertising model only 14 years after actress Kim Nam-joo in 2004.{{cite web|script-title=ko:가구업계 2위 현대리바트, 배우 송중기 모델 발탁 배경은|url=https://www.hankyung.com/economy/article/2018020428791|work=The Korea Economic Daily|language=ko|date=February 4, 2018|access-date=March 7, 2020|archive-date=March 1, 2020|archive-url=https://web.archive.org/web/20200301073658/https://www.hankyung.com/economy/article/2018020428791|url-status=live}}

On July 5, 2017, Song and Descendants of the Sun co-star Song Hye-kyo announced through their respective agencies that they were engaged.{{cite web|title=Song Joong-ki, Song Hye-kyo to Wed in October|url=http://english.chosun.com/site/data/html_dir/2017/07/05/2017070501400.html|work=The Chosun Ilbo|date=July 5, 2017|access-date=August 26, 2017|archive-date=December 25, 2018|archive-url=https://web.archive.org/web/20181225171940/http://english.chosun.com/site/data/html_dir/2017/07/05/2017070501400.html|url-status=live}}{{cite web|title=Descendants of the Sun stars Song Joong-ki, Song Hye-kyo to wed|url=http://www.channelnewsasia.com/news/lifestyle/descendants-of-the-sun-stars-song-joong-ki-song-hye-kyo-to-wed-9004520|work=Channel NewsAsia|date=July 5, 2017|access-date=July 5, 2017|archive-date=December 25, 2018|archive-url=https://web.archive.org/web/20181225171944/https://www.channelnewsasia.com/news/lifestyle/descendants-of-the-sun-stars-song-joong-ki-song-hye-kyo-to-wed-9004520|url-status=dead}}{{cite web|title='Descendants of the Sun' stars to wed at The Shilla|url=http://www.koreaherald.com/view.php?ud=20170808000234&ACE_SEARCH=1|work=The Korea Herald|date=August 8, 2017|access-date=August 26, 2017|archive-date=December 25, 2018|archive-url=https://web.archive.org/web/20181225171958/http://www.koreaherald.com/view.php?ud=20170808000234&ACE_SEARCH=1|url-status=live}} They married in a private ceremony on October 31, 2017, at Youngbingwan, Hotel Shilla in Seoul, amid intense media interest across Asia with his closest family and friends.{{cite web|title=Marriage of Song Joong-ki, Song Hye-kyo shrouded in complete secrecy|url=http://english.yonhapnews.co.kr/culturesports/2017/10/30/0701000000AEN20171030013100315.html|website=Yonhap News Agency|date=October 30, 2017|access-date=October 31, 2017|archive-date=December 25, 2018|archive-url=https://web.archive.org/web/20181225171956/https://en.yna.co.kr/view/AEN20171030013100315|url-status=live}}{{cite web|title=Song Joong-ki, Song Hye-kyo get married in private wedding|url=http://english.yonhapnews.co.kr/culturesports/2017/10/31/0701000000AEN20171031011951315.html|website=Yonhap News Agency|date=October 31, 2017|access-date=October 31, 2017|archive-date=November 1, 2017|archive-url=https://web.archive.org/web/20171101195428/http://english.yonhapnews.co.kr/culturesports/2017/10/31/0701000000AEN20171031011951315.html|url-status=live}}{{cite web|title=[Video] Big day: Song Joong-ki, Song Hye-kyo wed in private ceremony|url=http://www.koreaherald.com/view.php?ud=20171031000873|website=The Korea Herald|date=October 31, 2017|access-date=May 5, 2018|archive-date=February 24, 2019|archive-url=https://web.archive.org/web/20190224162610/http://www.koreaherald.com/view.php?ud=20171031000873|url-status=live}}{{cite web|title=Song Joong-ki, Song Hye-kyo Marry in Private Wedding|url=http://english.chosun.com/site/data/html_dir/2017/11/01/2017110101077.html|website=The Chosun Ilbo|date=November 1, 2017|access-date=May 5, 2018|archive-date=February 24, 2019|archive-url=https://web.archive.org/web/20190224043139/http://english.chosun.com/site/data/html_dir/2017/11/01/2017110101077.html|url-status=live}} On June 26, 2019, the couple announced their divorce,{{cite web|title=Song Hye-kyo, Song Joong-ki taking legal steps for divorce|url=http://www.koreaherald.com/view.php?ud=201906270001373|website=The Korea Herald|date=June 27, 2019|access-date=June 27, 2019|archive-date=August 7, 2020|archive-url=https://web.archive.org/web/20200807091250/http://www.koreaherald.com/view.php?ud=201906270001373|url-status=live}} which was finalized in July 2019.{{Cite web|title=Power couple Song Hye-kyo and Song Joong-ki finalise divorce in Seoul|url=https://www.scmp.com/news/asia/east-asia/article/3019546/south-korean-celebrity-couple-song-hye-kyo-and-song-joong-ki|website=South China Morning Post|language=en|date=July 22, 2019|access-date=July 22, 2019|archive-date=July 26, 2019|archive-url=https://web.archive.org/web/20190726084803/https://www.scmp.com/news/asia/east-asia/article/3019546/south-korean-celebrity-couple-song-hye-kyo-and-song-joong-ki|url-status=live}}

On December 26, 2022, it was confirmed that Song was dating a British girlfriend, though nothing more was stated about her identity.{{cite web|script-title=ko:[공식] 송중기 "英출신 여성과 열애 사실..따뜻한 시선으로 봐주길"(전문)|trans-title=[Official] Song Joong-ki "The fact that he is dating a woman from England... Please look at it warmly" (professional)|url=https://entertain.naver.com/read?oid=076&aid=0003953906|via=Naver|publisher=Sports Chosun|language=ko|last=Jo|first=Ji-young|date=December 26, 2022|access-date=December 26, 2022|archive-date=December 26, 2022|archive-url=https://web.archive.org/web/20221226031135/https://entertain.naver.com/read?oid=076&aid=0003953906|url-status=live}} On January 30, 2023, Song announced through his fancafe that he had married his British girlfriend Katy Louise Saunders, a former actress who was already pregnant with their first child.{{Cite web|title=Korean star Song Joong-ki announces marriage to Katy Louise Saunders, says they are expecting a baby|url=https://www.cnn.com/2023/01/30/celebrities/korea-actor-song-joong-ki-married-pregnant-intl-hnk/index.html|website=CNN|language=en|last=Kwon|first=Tara Subramaniam,Jake|date=January 30, 2023|access-date=April 27, 2023|archive-date=April 21, 2023|archive-url=https://web.archive.org/web/20230421171429/https://www.cnn.com/2023/01/30/celebrities/korea-actor-song-joong-ki-married-pregnant-intl-hnk/index.html|url-status=live}} On June 14, 2023, Saunders gave birth to a son at a hospital in Rome.{{Cite web|script-title=ko:"건강한 아들"..송중기, '♥케이티'와 결혼발표 5개월만 로마서 득남 [종합]|url=https://n.news.naver.com/entertain/now/article/108/0003159754|publisher=Star News|language=ko|last=Kim Mi-hwa|date=June 14, 2023|access-date=June 14, 2023|archive-date=June 29, 2023|archive-url=https://web.archive.org/web/20230629085721/https://n.news.naver.com/entertain/now/article/108/0003159754|url-status=live}} On July 8, 2024, it was reported that the couple is expecting their second child.{{Cite web|last=Yoon|first=Hyo-jeong|date=July 8, 2024|script-title=ko:[단독] 송중기♥케이티, 두 아이 부모된다…첫째 출산 1년 만에 둘째 임신|trans-title=[Exclusive] Song Joong-ki♥Katy become parents of two children… Pregnant with second child a year after giving birth to first child|url=https://m.entertain.naver.com/ranking/article/421/0007649752|access-date=July 8, 2024|publisher=News1|language=ko|via=Naver}} On November 20, 2024, Song announced the birth of their daughter.{{Cite web|last=Moon|first=Ji-yeon|date=November 20, 2024|script-title=ko:[단독] 송중기, 오늘(20일) 득녀..♥케이티와 아기 건강 "예쁜 공주님 태어나"|trans-title=[Exclusive] Song Joong-ki, today (20th) gave birth to a daughter..♥Katie and baby's health "A beautiful princess is born"|url=https://m.entertain.naver.com/article/076/0004218046|access-date=November 20, 2024|publisher=Sports Chosun|language=ko|via=Naver}} Song lives in Seoul and Tuscany, Italy with his wife and children.{{Cite web|last=Jeong|first=Yoona|date=January 12, 2025|title=♥KT Song Joong-ki doesn't understand Italian, so I'm in big trouble (cold)|url=https://www.sportschosun.com/celebrity/2025/01/kt-song-joong-ki-doesnt-understand-italian-so-im-43601|access-date=January 12, 2025|publisher=Sports Chosun}}{{Cite web|last=Srivastava|first=Aditi|date=December 27, 2024|title=Song Joong Ki reveals how wife Katy 'put him in his place' for making his manager wait: 'Who do you think you are?'

|url=https://www.hindustantimes.com/entertainment/web-series/song-joong-ki-reveals-how-wife-katy-put-him-in-his-place-for-making-his-manager-wait-who-do-you-think-you-are-101735272273293.html|access-date=January 12, 2025|publisher=Hindustan Times}}

{{Main|Song Joong-ki filmography}}

{{notelist}}

{{Reflist}}

{{commons category|Song Joong-ki}}

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Category:1985 births

Category:Living people

Category:21st-century South Korean male actors

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Joong-ki

Category:Sungkyunkwan University alumni

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