Taylor Swift Productions
{{Short description|American production company}}
{{good article}}
{{Use American English|date=October 2023}}
{{Use mdy dates|date=October 2023}}
{{Infobox company
| name = Taylor Swift Productions, Inc.
| logo = Taylor Swift Productions logo.jpg
| logo_alt = A cat next to the name of the company.
| type = Private
| industry = Visual media
| founded = {{Start date and age|2008}}
| founder = Taylor Swift
| hq_location_country = United States
}}
Taylor Swift Productions, Inc. is the in-house visual media production company of the American singer-songwriter Taylor Swift. It was founded in 2008, being first credited in the concert film Speak Now World Tour – Live (2011). Taylor Swift Productions has produced all of Swift's visual media works since 2018, including her films and music videos. The company has been praised by management consultants for its innovative business and marketing strategies.
The studio's outputs have received various awards, including a Grammy Award, four MTV Video Music Awards for Video of the Year, an Art Directors Guild Award, a Gracie Award, an Eddie Award, and a Hollywood Critics Association Film Award. Its films Taylor Swift: Reputation Stadium Tour (2018), Folklore: The Long Pond Studio Sessions (2020), All Too Well: The Short Film (2021), and Taylor Swift: The Eras Tour (2023) were met with acclaim from critics. The lattermost became the highest-grossing concert film of all-time and was nominated for the Golden Globe Award for Cinematic and Box Office Achievement.
Background
The American singer-songwriter Taylor Swift has stated on several occasions that she views visual media as an important element in her songwriting process.{{Cite news |last=Ordoña |first=Michael |date=September 9, 2022 |title=Taylor Swift, in the Race for an Oscar, Brings All Too Well to TIFF |url=https://www.latimes.com/entertainment-arts/music/story/2022-09-09/taylor-swift-tiff-oscar-all-too-well-toronto-2022 |access-date=September 10, 2024 |newspaper=Los Angeles Times |archive-url=https://web.archive.org/web/20240626200114/https://www.latimes.com/entertainment-arts/music/story/2022-09-09/taylor-swift-tiff-oscar-all-too-well-toronto-2022 |archive-date=June 26, 2024 |url-status=live |url-access=limited |language=en-US}}{{cite web |last=Goodfellow |first=Melanie |date=September 9, 2022 |title=Taylor Swift Wows Toronto As She Presents All Too Well; Talks Wooing Sadie Sink and Dylan O'Brien for Roles; Hints at Feature Film Ambitions |url=https://deadline.com/2022/09/taylor-swift-attends-toronto-film-festival-all-too-well-1235113472/ |website=Deadline Hollywood |access-date=September 3, 2024 |archive-date=September 1, 2024 |archive-url=https://web.archive.org/web/20240901120806/https://deadline.com/2022/09/taylor-swift-attends-toronto-film-festival-all-too-well-1235113472/ |url-status=live }}{{Cite magazine |last=Dailey |first=Hannah |date=October 25, 2022 |title=Here Are All of Taylor Swift's Self-Directed Music Videos, from 'All Too Well' to 'Bejeweled' |url=https://www.billboard.com/lists/taylor-swift-music-videos-she-directed-herself/bejeweled-3/ |access-date=September 10, 2024 |magazine=Billboard |language=en-US |archive-url=https://web.archive.org/web/20240228150853/https://www.billboard.com/lists/taylor-swift-music-videos-she-directed-herself/ |archive-date=February 28, 2024 |url-status=live }} As her career progressed, she delved into film treatment,{{Cite web |date=May 4, 2011 |title=Taylor Swift's "Mean" Video Debuts Friday |url=https://www.cmt.com/news/pd6xs8/taylor-swifts-mean-video-debuts-friday |archive-url=https://web.archive.org/web/20221210043234/https://www.cmt.com/news/pd6xs8/taylor-swifts-mean-video-debuts-friday |url-status=dead |archive-date=December 10, 2022 |access-date=October 4, 2023 |publisher=CMT |language=en}} filmmaking,{{Cite magazine |last=Vlessing |first=Etan |date=September 9, 2022 |title=Taylor Swift Says She Wants to Direct Films With "Human Stories About Human Emotion" |url=https://www.hollywoodreporter.com/movies/movie-news/taylor-swift-all-too-well-short-film-directing-tiff-1235216096/ |access-date=September 11, 2024 |magazine=The Hollywood Reporter |language=en-US |archive-url=https://web.archive.org/web/20240910141027/https://www.hollywoodreporter.com/movies/movie-news/taylor-swift-all-too-well-short-film-directing-tiff-1235216096/ |archive-date=September 10, 2024 |url-status=live }} screenwriting,{{Cite web |last=Greenwood |first=Josie |date=August 12, 2023 |title=Why the Backlash Towards Taylor Swift Becoming a Movie Director is Unnecessary (and Misogynistic) |url=https://movieweb.com/taylor-swift-movie-director-backlash-unnecessary/ |access-date=September 10, 2024 |website=MovieWeb |archive-date=September 21, 2023 |archive-url=https://web.archive.org/web/20230921052551/https://movieweb.com/taylor-swift-movie-director-backlash-unnecessary/ |url-status=live }} directing, and producing.{{Cite magazine |last=Stone |first=Natalie |date=May 17, 2015 |title=Taylor Swift: How 'Bad Blood's' Celebrity Roster Appeals to a Varied Audience |url=https://www.hollywoodreporter.com/news/music-news/taylor-swift-how-bad-bloods-796285/ |access-date=September 10, 2024 |magazine=The Hollywood Reporter |language=en-US |archive-url=https://web.archive.org/web/20240503023546/https://www.hollywoodreporter.com/news/music-news/taylor-swift-how-bad-bloods-796285/ |archive-date=May 3, 2024|url-status=live }} Several directors that Swift collaborated with, including Roman White and Joseph Kahn, praised her involvement in creating her music videos.{{Cite web |last=Bonaguro |first=Allison |date=May 6, 2011 |title=Offstage: Taylor Swift Isn't "Mean" at All, Director Says |url=https://www.cmt.com/news/fs9wh0/offstage-taylor-swift-isnt-mean-at-all-director-says |archive-url=https://web.archive.org/web/20220923173204/https://www.cmt.com/news/fs9wh0/offstage-taylor-swift-isnt-mean-at-all-director-says |url-status=dead |archive-date=September 23, 2022 |access-date=October 4, 2023 |publisher=CMT |language=en}}{{Cite web |last=Tailor |first=Leena |date=September 1, 2017 |title=Exclusive: Taylor Swift's Director Joseph Kahn on How Her Image Invokes a Double Standard: 'She's a Genius' |url=https://www.etonline.com/exclusive-taylor-swifts-director-joseph-kahn-how-her-image-invokes-double-standard-shes-genius |access-date=September 10, 2024 |work=Entertainment Tonight |archive-url=https://web.archive.org/web/20231214041941/https://www.etonline.com/exclusive-taylor-swifts-director-joseph-kahn-how-her-image-invokes-double-standard-shes-genius |archive-date=December 14, 2023 |url-status=live |language=en-US}} In 2015, She won the Primetime Emmy Award for Outstanding Emerging Media Program in the category "Outstanding Creative Achievement in Interactive Media — Original Interactive Program" as the executive producer for the interactive app AMEX Unstaged: Taylor Swift Experience, which gave viewers access to a customizable 360° view of the music video for "Blank Space" (2014).{{cite web|url=http://www.emmys.com/awards/nominees-winners/2015/outstanding-creative-achievement-in-interactive-media-original-interactive-program |title=Outstanding Creative Achievement in Interactive Media – Original Interactive Program – 2015 |publisher=Academy of Television Arts & Sciences |access-date=September 10, 2024 |archive-url=https://web.archive.org/web/20240305040752/https://www.emmys.com/awards/nominees-winners/2015/outstanding-creative-achievement-in-interactive-media-original-interactive-program |archive-date=March 5, 2024 |url-status=live }}{{Cite magazine |last=O'Connell |first=Mikey |date=September 10, 2015 |title=Taylor Swift and Jimmy Fallon Among Early Emmy Winners |url=https://www.hollywoodreporter.com/news/general-news/taylor-swift-wins-emmy-interactive-821735/ |access-date=September 10, 2024 |magazine=The Hollywood Reporter |archive-url=https://web.archive.org/web/20240406182858/https://www.hollywoodreporter.com/news/general-news/taylor-swift-wins-emmy-interactive-821735/ |archive-date=April 6, 2024 |url-status=live |language=en-US}} Swift produced the music video for "Bad Blood" (2015), which won the Grammy Award for Best Music Video in 2016.{{Cite magazine |last=Lynch |first=Joe |date=February 15, 2016 |title=Watch Taylor Swift & Selena Gomez Freak Out After 'Bad Blood' Grammy Win |url=https://www.billboard.com/music/awards/grammys-2016-taylor-swift-selena-gomez-bad-blood-grammy-music-video-6875270/ |access-date=September 10, 2024 |magazine=Billboard |archive-url=https://web.archive.org/web/20231005122122/https://www.billboard.com/music/awards/grammys-2016-taylor-swift-selena-gomez-bad-blood-grammy-music-video-6875270/ |archive-date=October 5, 2023 |url-status=live |language=en-US}}
History
In February 2008, Swift launched her in-house production company, Taylor Swift Productions, Inc.,{{Cite news |last=Fulwood |first=Alice |date=July 24, 2024 |title=How to Get Rich (Taylor's Version) |url=https://www.economist.com/1843/2024/07/24/how-to-get-rich-taylors-version |url-status=live |archive-url=https://web.archive.org/web/20240901111552/https://www.economist.com/1843/2024/07/24/how-to-get-rich-taylors-version |archive-date=September 1, 2024 |access-date=September 2, 2024 |newspaper=The Economist |url-access=limited}} which was first credited in the concert film Speak Now World Tour – Live (2011).{{cite magazine |last=Tracey |first=Janey |date=March 14, 2024 |title=Here's Every Taylor Swift Movie and Documentary in Chronological Order |url=https://ew.com/taylor-swift-movies-8608953 |access-date=October 10, 2024 |magazine=Entertainment Weekly |url-status=live |archive-url=https://web.archive.org/web/20240924173651/https://ew.com/taylor-swift-movies-8608953 |archive-date=September 24, 2024 }}{{cite web |url=https://www.classification.gov.au/titles/taylor-swift-speak-now-world-tour-live |title=Taylor Swift Speak Now World Tour Live |publisher=Australian Classification Board |access-date=September 2, 2024 |archive-url=https://web.archive.org/web/20240902195556/https://www.classification.gov.au/titles/taylor-swift-speak-now-world-tour-live |archive-date=September 2, 2024 |url-status=live }} The studio's next release was the television special Taylor Swift: The Road to Reputation, documenting her career and the Reputation Stadium Tour shows in the United States. It aired on the Australian TV channels Eleven and Network Ten in September 2018.{{Cite magazine |last=Macklen |first=Helen |date=September 28, 2018 |title=Eleven Screening Taylor Swift Road to Reputation Special Tonight |url=https://themusicnetwork.com/eleven-screening-taylor-swift-road-to-reputation-special-tonight/ |access-date=September 2, 2024 |magazine=The Music Network |archive-url=https://web.archive.org/web/20240902214924/https://themusicnetwork.com/eleven-screening-taylor-swift-road-to-reputation-special-tonight/ |archive-date=September 2, 2024 |url-status=live }}{{Cite web |title=Taylor Swift: The Road to Reputation |url=https://www.moviefone.com/movie/taylor-swift-the-road-to-reputation/QCv2uU7xE3y1wj8J5LXOZ7/main/ |access-date=September 2, 2024 |publisher=Moviefone |archive-url=https://web.archive.org/web/20240902214924/https://www.moviefone.com/movie/taylor-swift-the-road-to-reputation/QCv2uU7xE3y1wj8J5LXOZ7/main/ |archive-date=September 2, 2024 |url-status=live }} Taylor Swift Productions produced the concert film Taylor Swift: Reputation Stadium Tour, released on Netflix on the New Year's Eve of 2018.{{Cite web |last=Cohen |first=Jess |date=December 31, 2018 |title=9 Things You Might Have Missed in Taylor Swift's Netflix Concert Film |url=https://www.eonline.com/news/1000340/9-things-you-might-have-missed-in-taylor-swift-s-netflix-concert-film |access-date=September 10, 2022 |website=E! News |archive-date=September 15, 2024 |archive-url=https://web.archive.org/web/20240915203513/https://www.eonline.com/news/1000340/9-things-you-might-have-missed-in-taylor-swift-s-netflix-concert-film |url-status=live }}{{Cite web |last=Asif |first=Ayesha |date=November 6, 2023 |title=Taylor Swift Reputation Stadium Tour Streaming: Watch & Stream Online via Netflix |url=https://www.comingsoon.net/guides/news/1390216-taylor-swift-reputation-stadium-tour-watch-stream-online-via-netflix |access-date=September 2, 2024 |publisher=ComingSoon.net |archive-url=https://web.archive.org/web/20231110184900/https://www.comingsoon.net/guides/news/1390216-taylor-swift-reputation-stadium-tour-watch-stream-online-via-netflix |archive-date=November 10, 2023 |url-status=live }} Directed by Paul Dugdale, Reputation Stadium Tour received acclaim from critics,{{Cite news|last=Lovece|first=Frank|date=January 1, 2019|title=Taylor Swift Throws Celebrity-Filled New Year's Eve Costume Party |url=https://www.newsday.com/entertainment/celebrities/taylor-swift-new-years-eve-costume-party-t45101|access-date=September 10, 2024|newspaper=Newsday|archive-date=August 13, 2022|archive-url=https://web.archive.org/web/20220813144719/https://www.newsday.com/entertainment/celebrities/taylor-swift-new-years-eve-costume-party-t45101|url-status=live|url-access=limited}} who particularly praised its direction, production, camerawork, and Swift's stage presence.{{Cite web |last=Gallagher |first=Eidhne |date=March 25, 2024 |title=The Eras Tour Movie Makes This Long-Awaited Taylor Swift Announcement Even More Exciting |url=https://screenrant.com/taylor-swift-eras-tour-reputation-version-album-announcement/ |url-status=live |archive-url=https://web.archive.org/web/20240326034433/https://screenrant.com/taylor-swift-eras-tour-reputation-version-album-announcement/ |archive-date=March 26, 2024 |access-date=September 10, 2024 |website=Screen Rant}}{{Cite magazine |last=Sheffield |first=Rob |author-link=Rob Sheffield |date=December 31, 2018 |title=Taylor Swift's Reputation Film Shows Why She's One of the All-Time Greats |url=https://www.rollingstone.com/tv-movies/tv-movie-features/taylor-swift-reputation-movie-netflix-773838/ |access-date=September 10, 2024 |magazine=Rolling Stone |url-status=live |archive-url=https://web.archive.org/web/20230127202337/https://www.rollingstone.com/tv-movies/tv-movie-features/taylor-swift-reputation-movie-netflix-773838/ |archive-date=January 27, 2023 |language=en-US |url-access=limited }}{{Cite magazine |last=Petrusich |first=Amanda |date=January 3, 2019 |title=Taylor Swift's Netflix Special Is the End of an Era |language=en-US |magazine=The New Yorker |url=https://www.newyorker.com/culture/cultural-comment/taylor-swifts-netflix-special-is-the-end-of-an-era |url-status=live |archive-url=https://web.archive.org/web/20231025232710/https://www.newyorker.com/culture/cultural-comment/taylor-swifts-netflix-special-is-the-end-of-an-era |archive-date=October 25, 2023 |access-date=September 10, 2024 |url-access=limited }} Billboard{{'}}s Denis Warner stated that the film "illuminates the singer's power, dedication, and strength as an artist" and it "allows you to get more of a feel of the singer as a performer – and experience just how delicately everything is staged".{{cite magazine |url=https://www.billboard.com/articles/columns/pop/8491764/taylor-swift-reputation-tour-netflix-doc-review |title=Taylor Swift Knows All Too Well How to Put on a Masterful Performance: Netflix Doc Review |last=Denis |first=Warner |date=December 31, 2018 |magazine=Billboard |access-date=September 3, 2024 |archive-date=November 21, 2021 |archive-url=https://web.archive.org/web/20211121160517/https://www.billboard.com/music/pop/taylor-swift-reputation-tour-netflix-doc-review-8491764/ |url-status=live}} Reputation Stadium Tour{{'s}} production designers, Tamlyn Wright and Baz Halpin, were nominated at the 24th Art Directors Guild Annual Awards for Excellence in Production Design in the category "Variety, Reality or Event Special".{{Cite magazine |url=https://variety.com/2019/artisans/awards/the-irishman-once-upon-a-time-the-mandalorian-art-directors-guild-nominations-1203429170/ |title=The Irishman, Once Upon a Time, The Mandalorian Among Art Directors Guild Nominations |last=Tangcay |first=Jazz |date=December 9, 2019 |magazine=Variety |access-date=September 3, 2024 |archive-date=December 10, 2019 |archive-url=https://web.archive.org/web/20191210133951/https://variety.com/2019/artisans/awards/the-irishman-once-upon-a-time-the-mandalorian-art-directors-guild-nominations-1203429170/ |url-status=live}} The film's producer, Simon Fisher, and Dugdale both were nominated for Best Multicamera Work at the 2019 Royal Television Society Craft & Design Awards.{{Cite web |title=Craft & Design Awards 2019 |url=https://rts.org.uk/award/craft-design-awards-2019 |access-date=December 13, 2024 |publisher=Royal Television Society |archive-date=March 17, 2023 |archive-url=https://web.archive.org/web/20230317231317/https://rts.org.uk/award/craft-design-awards-2019 |url-status=live }}{{Cite web |title=Taylor Swift: The Road to Reputation (Credits) |url=https://www.moviefone.com/movie/taylor-swift-reputation-stadium-tour/0acyvYZRowRii2dWndsEf5/credits/ |access-date=December 13, 2024 |publisher=Moviefone }}
Throughout 2019 and 2020, Taylor Swift Productions produced the music videos for Swift's songs "Me!",{{cite web |last=Swift |first=Taylor |date=April 29, 2019 |title=Taylor Swift - ME! (feat. Brendon Urie of Panic! At The Disco) |url=https://www.youtube.com/watch?v=FuXNumBwDOM |author-link=Taylor Swift |publisher=Vevo |via=YouTube |language=en |format=video |access-date=September 2, 2024 |archive-date=April 26, 2019 |archive-url=https://web.archive.org/web/20190426011649/https://www.youtube.com/watch?v=FuXNumBwDOM&gl=US&hl=en |url-status=live }} "You Need to Calm Down",{{cite web |last=Swift |first=Taylor |date=June 17, 2019 |title=Taylor Swift - You Need To Calm Down |url=https://www.youtube.com/watch?v=Dkk9gvTmCXY |author-link=Taylor Swift |publisher=Vevo |via=YouTube |language=en |format=video |access-date=September 2, 2024 |archive-date=October 30, 2019 |archive-url=https://web.archive.org/web/20191030010753/https://www.youtube.com/watch?v=Dkk9gvTmCXY |url-status=live }} "Lover",{{cite web |last=Swift |first=Taylor |date=August 22, 2019 |title=Taylor Swift - Lover (Official Music Video) |url=https://www.youtube.com/watch?v=-BjZmE2gtdo |author-link=Taylor Swift |publisher=Vevo |via=YouTube |language=en |format=video |access-date=September 2, 2024 |archive-date=August 22, 2019 |archive-url=https://web.archive.org/web/20190822163757/https://www.youtube.com/watch?v=-BjZmE2gtdo |url-status=live }} "Christmas Tree Farm",{{cite web |last=Swift |first=Taylor |date=December 6, 2019 |title=Taylor Swift - Christmas Tree Farm |url=https://www.youtube.com/watch?v=mN3rDTAdM2o |author-link=Taylor Swift |publisher=Vevo |via=YouTube |language=en |format=video |access-date=September 2, 2024 |archive-date=May 11, 2020 |archive-url=https://web.archive.org/web/20200511024548/https://www.youtube.com/watch?v=mN3rDTAdM2o |url-status=live }} "The Man",{{cite web |last=Swift |first=Taylor |date=February 27, 2020 |title=Taylor Swift - The Man (Official Video) |url=https://www.youtube.com/watch?v=AqAJLh9wuZ0 |author-link=Taylor Swift |publisher=Vevo |via=YouTube |language=en |format=video |access-date=September 2, 2024 |archive-date=April 6, 2020 |archive-url=https://web.archive.org/web/20200406130013/https://www.youtube.com/watch?v=AqAJLh9wuZ0 |url-status=live }} "Cardigan",{{cite web |last=Swift |first=Taylor |date=July 24, 2020 |title=Taylor Swift - Cardigan |url=https://www.youtube.com/watch?v=K-a8s8OLBSE |author-link=Taylor Swift |publisher=Vevo |via=YouTube |language=en |format=video |access-date=September 2, 2024 |archive-date=August 19, 2020 |archive-url=https://web.archive.org/web/20200819232039/https://www.youtube.com/watch?v=K-a8s8OLBSE |url-status=live }} and "Willow".{{cite web |last=Swift |first=Taylor |date=December 11, 2020 |title=Taylor Swift - Willow (Official Music Video) |url=https://www.youtube.com/watch?v=RsEZmictANA |author-link=Taylor Swift |publisher=Vevo |via=YouTube |language=en |format=video |access-date=September 2, 2024 |archive-date=December 11, 2020 |archive-url=https://web.archive.org/web/20201211021403/https://www.youtube.com/watch?v=RsEZmictANA&gl=US&hl=en |url-status=live }} The music video for "You Need to Calm Down" received the MTV Video Music Award for Video of the Year in 2019,{{cite news |last=Minsker |first=Evan |date=August 26, 2019 |title=MTV VMAs 2019: Taylor Swift Wins Video of the Year |url=https://pitchfork.com/news/mtv-vmas-2019-taylor-swift-wins-video-of-the-year/ |access-date=September 10, 2024 |website=Pitchfork |archive-date=January 23, 2024 |archive-url=https://web.archive.org/web/20240123074452/https://pitchfork.com/news/mtv-vmas-2019-taylor-swift-wins-video-of-the-year/ |url-status=live }} while the production designer of the music video for "Lover", Kurt Gefke, was nominated at the 24th Art Directors Guild Awards in the "Short Format: Web Series, Music Video or Commercial" category. Taylor Swift Productions' next feature release, the television special Taylor Swift: City of Lover, was directed by Dan Massie. It aired on ABC on May 17, 2020, and was made available for on-demand streaming on Hulu and Disney+ the following day.{{Cite web |title=Taylor Swift City of Lover Concert |url=https://www.moviefone.com/movie/taylor-swift-city-of-lover-concert/kz5WFLJPZO4cHUVYx4R2y3/main/ |access-date=October 24, 2024 |publisher=Moviefone |archive-url=https://web.archive.org/web/20201205222241/https://www.moviefone.com/movie/taylor-swift-city-of-lover-concert/kz5WFLJPZO4cHUVYx4R2y3/main/ |archive-date=December 5, 2020 |url-status=live }}{{Cite magazine |last=Kaufman |first=Gil |date=May 8, 2020 |title=ABC To Air Taylor Swift City of Lover Concert Special |url=https://www.billboard.com/music/pop/taylor-swift-city-of-lover-concert-special-9374008/ |access-date=September 2, 2024 |magazine=Billboard |archive-url=https://web.archive.org/web/20231005122122/https://www.billboard.com/music/pop/taylor-swift-city-of-lover-concert-special-9374008/ |archive-date=October 5, 2023 |url-status=live |language=en-US}}{{Cite magazine |last=Thomas |first=Carly |date=February 29, 2024 |title=Here Are All 13 of Taylor Swift's Documentaries and Live Concert Movies |url=https://www.hollywoodreporter.com/lists/taylor-swift-movies-documentaries-live-concerts/ |access-date=September 2, 2024 |archive-date=April 6, 2024 |archive-url=https://web.archive.org/web/20240406183516/https://www.hollywoodreporter.com/lists/taylor-swift-movies-documentaries-live-concerts/ |url-status=live |magazine=The Hollywood Reporter}} City of Lover received positive reviews from critics, who complimented its intimate setting and Swift's storytelling abilities, but felt that its 42-minute runtime was too short.{{Cite news |last=DeLuca |first=Dan |date=May 18, 2020 |title=Taylor Swift's City of Lover Concert Special Was Brief and Bittersweet. Remember Live Music? {{!}} Review |url=https://www.inquirer.com/entertainment/taylor-swift-city-of-lover-concert-review-paris-hulu-disney-plus-20200518.html |access-date=September 10, 2024 |newspaper=The Philadelphia Inquirer |archive-url=https://web.archive.org/web/20231030234434/https://www.inquirer.com/entertainment/taylor-swift-city-of-lover-concert-review-paris-hulu-disney-plus-20200518.html |archive-date=October 30, 2023 |url-status=live |url-access=limited }} Chris Willman of Variety praised Swift's simplistic appearance, the minimal lighting, and the monochrome design.{{cite web|url=https://variety.com/2020/music/news/taylor-swift-city-of-lover-acoustic-special-1234609090/|title=Taylor Swift's Acoustic Side Commands Center Stage in City of Lover Special|work=Variety|first=Chris|last=Willman|date=May 18, 2020|access-date=September 3, 2024|archive-date=April 2, 2021|archive-url=https://web.archive.org/web/20210402195359/https://variety.com/2020/music/news/taylor-swift-city-of-lover-acoustic-special-1234609090/|url-status=live}} The ABC premiere of City of Lover attracted 3.63 million viewers.{{cite web |url=https://www.hollywoodreporter.com/live-feed/american-idol-finale-60-minutes-tv-ratings-sunday-may-17-2020-1294981 |title=TV Ratings: American Idol Finale Tops Sunday, Down from 2019 |date=May 18, 2020 |last=Porter |first=Rick |work=The Hollywood Reporter |access-date=September 3, 2024 |archive-date=August 28, 2020 |archive-url=https://web.archive.org/web/20200828120843/https://www.hollywoodreporter.com/live-feed/american-idol-finale-60-minutes-tv-ratings-sunday-may-17-2020-1294981 |url-status=live }}
Swift made her debut as a film director with the documentary feature Folklore: The Long Pond Studio Sessions, released on November 25, 2020. The documentary features Swift performing all of the 17 tracks of her eighth studio album, Folklore (2020), and discussing the creative process, stories, and inspirations behind the songs with her collaborators Aaron Dessner and Jack Antonoff.{{Cite magazine |last=Spangler |first=Todd |date=November 24, 2020 |title=Taylor Swift Folklore Concert Film to Debut on Disney Plus |url=https://variety.com/2020/digital/news/taylor-swift-folklore-disney-plus-1234838930/ |access-date=September 10, 2024 |magazine=Variety |language=en-US |archive-date=August 30, 2024 |archive-url=https://web.archive.org/web/20240830114137/https://variety.com/2020/digital/news/taylor-swift-folklore-disney-plus-1234838930/ |url-status=live }}{{Cite web |last=Lee |first=Timothy |date=November 9, 2023 |title=Where the Long Pond Studio in Taylor Swift's Folklore Doc Is Located |url=https://screenrant.com/long-pond-studio-taylor-swift-folklore-documentary-location/ |url-status=live |archive-url=https://web.archive.org/web/20240313172713/https://screenrant.com/long-pond-studio-taylor-swift-folklore-documentary-location/ |archive-date=March 13, 2024 |access-date=September 3, 2024 |website=Screen Rant}} Produced by Taylor Swift Productions and distributed by Disney+,{{Cite magazine|last=Barker|first=Andrew|date=November 27, 2020|title=Folklore: The Long Pond Studio Sessions Review: Taylor Swift Gives Her Last Album a Stripped-Down Reading in This Cozy Performance Film|url=https://variety.com/2020/film/reviews/folklore-the-long-pond-studio-sessions-film-review-taylor-swift-1234840985/|access-date=September 3, 2024|magazine=Variety|archive-date=November 29, 2020|archive-url=https://web.archive.org/web/20201129104734/https://variety.com/2020/film/reviews/folklore-the-long-pond-studio-sessions-film-review-taylor-swift-1234840985/|url-status=live}}{{Cite web |title=Folklore: The Long Pond Studio Sessions |url=https://www.moviefone.com/movie/folklore-the-long-pond-studio-sessions/yeHbii4whgXSK0QMbJGAQ/main/ |access-date=October 24, 2024 |publisher=Moviefone |archive-url=https://web.archive.org/web/20240902214928/https://www.moviefone.com/movie/folklore-the-long-pond-studio-sessions/yeHbii4whgXSK0QMbJGAQ/main/ |archive-date=September 2, 2024 |url-status=live }} Folklore: The Long Pond Studio Sessions received universal acclaim from critics for its performances, intimacy, and conversations regarding Folklore{{'}}s creative process.{{efn|Attributed to multiple references:{{Cite web|last=Keogh|first=Joey|date=December 3, 2020|title=Here’s Where Taylor Swift Fans Can Catch a Sneak Peek at an Iconic Classic|url=https://www.thelist.com/288317/heres-where-taylor-swift-fans-can-catch-a-sneak-peek-at-an-iconic-classic/|access-date=September 3, 2024|website=The List|archive-date=April 24, 2021|archive-url=https://web.archive.org/web/20210424000932/https://www.thelist.com/288317/heres-where-taylor-swift-fans-can-catch-a-sneak-peek-at-an-iconic-classic/|url-status=live}}{{Cite web |last=Williams |first=Jordan |date=February 11, 2024 |title=Make Sure You Watch This 4-Year-Old Taylor Swift Movie Before The Eras Tour on Disney+ |url=https://screenrant.com/taylor-swift-eras-tour-disney-plus-folklore-long-pond-studio-watch-before/ |url-status=live |archive-url=https://web.archive.org/web/20240211212909/https://screenrant.com/taylor-swift-eras-tour-disney-plus-folklore-long-pond-studio-watch-before/ |archive-date=February 11, 2024 |access-date=September 10, 2024 |website=Screen Rant}}{{Cite news |last=Pareles |first=Jon |date=November 26, 2020 |title=Taylor Swift Illuminates Folklore in a Stripped-Down Studio Concert |language=en-US |work=The New York Times |url=https://www.nytimes.com/2020/11/26/arts/music/taylor-swift-folklore-long-pond-studio-sessions-review.html |access-date=September 10, 2024 |url-access=limited |archive-date=May 13, 2024 |archive-url=https://web.archive.org/web/20240513090329/https://www.nytimes.com/2020/11/26/arts/music/taylor-swift-folklore-long-pond-studio-sessions-review.html |url-status=live }}{{Cite news|last=Hunt|first=Elle|date=November 25, 2020|title=Taylor Swift: The Long Pond Studio Sessions Review – Cosy Campfire Confessions|url=http://www.theguardian.com/music/2020/nov/25/taylor-swift-the-long-pond-studio-sessions-review-cosy-campfire-confessions|access-date=October 22, 2024|newspaper=The Guardian|archive-date=November 29, 2020|archive-url=https://web.archive.org/web/20201129061331/https://www.theguardian.com/music/2020/nov/25/taylor-swift-the-long-pond-studio-sessions-review-cosy-campfire-confessions|url-status=live}}{{Cite web |last=Loftus |first=Johnny |date=November 25, 2020 |title=Stream It or Skip It: Folklore: The Long Pond Studio Sessions on Disney+, a Surprise Companion to Taylor Swift's Surprise Album |url=https://decider.com/2020/11/25/taylor-swift-folklore-long-pond-studio-sessions-review/ |access-date=September 15, 2024 |website=Decider |language=en-US |archive-url=https://web.archive.org/web/20231128141312/https://decider.com/2020/11/25/taylor-swift-folklore-long-pond-studio-sessions-review/ |archive-date=November 28, 2023 |url-status=live }}}} On the review aggregator website Rotten Tomatoes, the film has an approval rating of 100% based on 13 critics' reviews.{{Cite web |url=https://www.rottentomatoes.com/m/folklore_the_long_pond_studio_sessions |title=Folklore: The Long Pond Studio Sessions |website=Rotten Tomatoes |publisher=Fandango Media |access-date=September 21, 2024 |archive-url=https://web.archive.org/web/20240827132039/https://www.rottentomatoes.com/m/folklore_the_long_pond_studio_sessions |archive-date=August 27, 2024 |url-status=live }} Little White Lies{{'}} Sydney Urbanek lauded Folklore: The Long Pond Studio Sessions as a "triumphant debut" for Swift as a film director,{{Cite magazine|last=Urbanek|first=Sydney|date=November 26, 2020|title=Folklore: The Long Pond Studio Sessions Review – a Triumphant Debut from Taylor Swift |url=https://lwlies.com/reviews/folklore-the-long-pond-studio-sessions/|access-date=September 10, 2024|magazine=Little White Lies|archive-date=November 27, 2020|archive-url=https://web.archive.org/web/20201127222816/https://lwlies.com/reviews/folklore-the-long-pond-studio-sessions/|url-status=live}} and the i{{'s}} Sarah Carson defined it as "artfully crafted, aesthetically gorgeous, cosy cottagecore escapism" with diverse conversations.{{Cite news|last=Carson|first=Sarah|date=November 26, 2020|title=On Folklore: The Long Pond Sessions, Taylor Swift Wants Us to Stop Reading Between the Lines|url=https://inews.co.uk/culture/television/taylor-swift-folklore-long-pond-sessions-disney-plus-review-joe-alwyn-jack-antonoff-new-film-773962|access-date=September 3, 2024|newspaper=i|archive-date=March 18, 2021|archive-url=https://web.archive.org/web/20210318103036/https://inews.co.uk/culture/television/taylor-swift-folklore-long-pond-sessions-disney-plus-review-joe-alwyn-jack-antonoff-new-film-773962|url-status=live}} The film received the Grand Award for Special or Variety at the 46th Gracie Awards.{{Cite magazine |url=https://variety.com/2021/music/news/taylor-swift-gracie-awards-folklore-long-pond-studio-sessions-simone-biles-1235081805/ |title=Taylor Swift Thanks Fans While Accepting Gracie Award for Folklore Concert Film: 'You Continue to Blow Me Away' |last=Yuma |first=Jennifer |date=October 5, 2021 |magazine=Variety |access-date=October 27, 2024 |archive-date=December 10, 2022 |archive-url=https://web.archive.org/web/20221210091432/https://variety.com/2021/music/news/taylor-swift-gracie-awards-folklore-long-pond-studio-sessions-simone-biles-1235081805/ |url-status=live}}
In 2021, Taylor Swift Productions produced the music videos for Swift's songs "The Best Day (Taylor's Version)" and "I Bet You Think About Me".{{cite web |last=Swift |first=Taylor |date=April 30, 2021 |title=Taylor Swift - The Best Day (Taylor's Version) (Official Music Video) |url=https://www.youtube.com/watch?v=n0cde-Km05o |author-link=Taylor Swift |publisher=Vevo |via=YouTube |language=en |format=video |access-date=September 3, 2024 |archive-date=December 30, 2024 |archive-url=https://web.archive.org/web/20241230004932/https://www.youtube.com/watch?v=n0cde-Km05o |url-status=live }}{{cite web |last=Swift |first=Taylor |date=November 15, 2021 |title=Taylor Swift ft. Chris Stapleton - I Bet You Think About Me (Taylor's Version) (Official Music Video) |url=https://www.youtube.com/watch?v=5UMCrq-bBCg |author-link=Taylor Swift |publisher=Vevo |via=YouTube |language=en |format=video |access-date=September 3, 2024 |archive-date=August 29, 2024 |archive-url=https://web.archive.org/web/20240829190104/https://www.youtube.com/watch?v=5UMCrq-bBCg |url-status=live }} The music video for the latter marked the directional debut of the American actress Blake Lively and stars the American actor Miles Teller.{{Cite web |last=Sanchez |first=Gabrielle |date=November 15, 2021 |title=Taylor Swift Shares Blake Lively-Directed Music Video for 'I Bet You Think About Me (Taylor's Version)' |url=https://www.avclub.com/taylor-swift-shares-blake-lively-directed-music-video-f-1848058825 |access-date=September 2, 2024 |website=The A.V. Club |archive-date=August 12, 2024 |archive-url=https://web.archive.org/web/20240812025730/https://www.avclub.com/taylor-swift-shares-blake-lively-directed-music-video-f-1848058825 |url-status=live }} Swift made her filmmaking debut with the romantic drama All Too Well: The Short Film (2021), an adaptation of her critically-acclaimed song "All Too Well (10 Minute Version)" (2021).{{cite magazine |last=Lenker |first=Maureen Lee |date=December 21, 2022 |title=Taylor Swift's Short Film All Too Well Is Not on Oscar Shortlist Despite Robust Campaigning Efforts |url=https://ew.com/awards/oscars/taylor-swift-all-too-well-snubbed-oscar-shortlist-best-live-action-short-film/ |url-status=live |archive-url=https://web.archive.org/web/20231104040507/https://ew.com/awards/oscars/taylor-swift-all-too-well-snubbed-oscar-shortlist-best-live-action-short-film/ |archive-date=November 4, 2023 |access-date=September 3, 2024 |magazine=Entertainment Weekly }}{{Cite magazine|last=Trust|first=Gary|date=November 22, 2021|title=Taylor Swift's 'All Too Well (Taylor's Version)' Soars In at No. 1 on Billboard Hot 100|url=https://www.billboard.com/music/chart-beat/taylor-swift-all-too-well-hot-100-debut-1235001340/|access-date=September 3, 2024|magazine=Billboard|archive-date=November 23, 2021|archive-url=https://web.archive.org/web/20211123042946/https://www.billboard.com/music/chart-beat/taylor-swift-all-too-well-hot-100-debut-1235001340/|url-status=live}}{{Cite web |last=Ahlgrim |first=Callie |date=November 12, 2021 |title=Taylor Swift Finally Released the 10-Minute Version of 'All Too Well' That Fans Have Waited 9 Years For. Here's Everything You Need to Know. |url=https://www.businessinsider.com/taylor-swift-all-too-well-10-minute-version-explained-reactions-2021-11 |url-status=live |archive-url=https://web.archive.org/web/20240814190709/https://www.businessinsider.com/taylor-swift-all-too-well-10-minute-version-explained-reactions-2021-11 |archive-date=August 14, 2024 |access-date=September 10, 2024 |website=Business Insider}} Produced by Taylor Swift Productions and starring the American actors Sadie Sink and Dylan O'Brien, the film received a limited theatrical release through Universal Pictures and special screenings at the 2022 Tribeca and Toronto film festivals.{{cite web |last=Grobar |first=Matt |title=Taylor Swift Set for Toronto Film Festival Sit-Down Centered on All Too Well: The Short Film |url=https://deadline.com/2022/09/taylor-swift-set-for-toronto-film-festival-sit-down-1235106691/ |website=Deadline Hollywood |access-date=September 3, 2024 |date=September 2, 2022 |archive-date=September 25, 2022 |archive-url=https://web.archive.org/web/20220925235717/https://deadline.com/2022/09/taylor-swift-set-for-toronto-film-festival-sit-down-1235106691/ |url-status=live }}{{Cite web |last=Lattanzio |first=Ryan |date=December 9, 2022 |title=Taylor Swift Is Making Her Feature Directorial Debut for Searchlight Pictures |url=https://www.indiewire.com/features/general/taylor-swift-to-make-feature-directorial-debut-searchlight-pictures-1234790309/ |url-status=live |archive-url=https://web.archive.org/web/20240516235554/https://www.indiewire.com/features/general/taylor-swift-to-make-feature-directorial-debut-searchlight-pictures-1234790309/ |archive-date=May 16, 2024 |access-date=September 3, 2024 |website=IndieWire}} All Too Well: The Short Film was met with widespread acclaim from film critics,{{efn|Attributed to multiple references:{{cite magazine |url=https://www.billboard.com/music/pop/taylor-swift-directorial-film-debut-searchlight-pictures-1235184103/ |title=Taylor Swift to Make Directorial Debut for Searchlight Pictures |last=Kaufman |first=Gil |date=December 9, 2022 |magazine=Billboard |access-date=September 10, 2024 |archive-date=January 17, 2024 |archive-url=https://web.archive.org/web/20240117175731/https://www.billboard.com/music/pop/taylor-swift-directorial-film-debut-searchlight-pictures-1235184103/ |url-status=live}}{{cite magazine |last=McNeal |first=Bria |date=May 3, 2022 |title=Taylor Swift to Screen All Too Well at Tribeca Film Festival |url=https://www.nylon.com/entertainment/taylor-swift-all-too-well-tribeca-film-festival-screening |access-date=September 3, 2024 |magazine=Nylon |archive-date=January 12, 2023 |archive-url=https://web.archive.org/web/20230112170315/https://www.nylon.com/entertainment/taylor-swift-all-too-well-tribeca-film-festival-screening |url-status=live }}{{Cite magazine |last=Walsh |first=Kathleen |date=December 9, 2022 |title=Taylor Swift Is Directing a Feature Film |url=https://www.glamour.com/story/taylor-swift-is-directing-a-feature-film |access-date=September 10, 2024 |magazine=Glamour |archive-url=https://web.archive.org/web/20230202091214/https://www.glamour.com/story/taylor-swift-is-directing-a-feature-film |archive-date=February 2, 2023 |url-status=live }}{{Cite news |last=Klawans |first=Justin |date=September 2, 2022 |title=Taylor Swift's Short Film All Too Well to Screen at TIFF |url=https://www.upi.com/Entertainment_News/Movies/2022/09/02/taylor-swift-all-too-well/8111662134562/ |url-status=live |archive-url=https://web.archive.org/web/20221203152307/https://www.upi.com/Entertainment_News/Movies/2022/09/02/taylor-swift-all-too-well/8111662134562/ |archive-date=December 3, 2022 |access-date=September 10, 2024 |publisher=United Press International}}{{Cite magazine |last=Bairagi |first=Aastik |date=August 15, 2024 |title=Sadie Sink Opens Up About Stepping Away from Taylor Swift's All Too Well |url=https://musicfeeds.com.au/news/sadie-sink-opens-up-about-stepping-away-from-taylor-swifts-all-too-well/ |access-date=September 10, 2024 |magazine=Music Feeds |url-status=live |archive-url=https://web.archive.org/web/20240910172523/https://musicfeeds.com.au/news/sadie-sink-opens-up-about-stepping-away-from-taylor-swifts-all-too-well/ |archive-date=September 10, 2024 }}}} with particular praise for Swift's vision as a filmmaker.{{Cite web |last=Leishman |first=Rachel |date=June 12, 2022 |title=Taylor Swift Shares All Too Well: The Short Film Easter Eggs That Audiences May Have Missed |url=https://collider.com/taylor-swift-all-too-well-short-film-easter-eggs/ |access-date=October 22, 2024 |website=Collider |url-status=live |archive-url=https://web.archive.org/web/20221113183700/https://collider.com/taylor-swift-all-too-well-short-film-easter-eggs/ |archive-date=November 13, 2022 }}{{Cite web |last=Snapes |first=Laura |date=October 14, 2022 |title='Genuine': Why Taylor Swift Can Celebrate More than an Album Release |url=https://www.theguardian.com/music/2022/oct/14/taylor-swift-celebrate-album-release-midnights-pop-acclaim |access-date=September 3, 2024 |website=The Guardian |archive-date=October 14, 2022 |archive-url=https://web.archive.org/web/20221014143722/https://www.theguardian.com/music/2022/oct/14/taylor-swift-celebrate-album-release-midnights-pop-acclaim |url-status=live }} Laura Coates, publishing on RogerEbert.com, commended Swift's direction and her "meticulous lighting and eye for production design".{{Cite web |last=Coates |first=Laura |date=September 20, 2022 |title=On The Rise of Taylor Swift, Filmmaker |url=https://www.rogerebert.com/features/on-the-rise-of-taylor-swift-filmmaker |access-date=September 3, 2024 |website=RogerEbert.com |archive-date=September 23, 2022 |archive-url=https://web.archive.org/web/20220923043154/https://www.rogerebert.com/features/on-the-rise-of-taylor-swift-filmmaker |url-status=live }} The Sydney Morning Herald{{'}}s Karl Quinn simirlarly lauded Swift's direction, the screenplay, and the performances of Sink and O'Brien.{{Cite news|last=Quinn|first=Karl|date=November 16, 2021|title=Taylor Swift's All Too Well Short Film: On Controlling the Narrative and Having the Last Word |url=https://www.smh.com.au/culture/celebrity/taylor-swift-s-all-too-well-short-film-control-the-narrative-you-win-20211116-p599en.html|url-status=live|access-date=September 3, 2024|newspaper=The Sydney Morning Herald|archive-url=https://web.archive.org/web/20211116075415/https://amp.smh.com.au/culture/celebrity/taylor-swift-s-all-too-well-short-film-control-the-narrative-you-win-20211116-p599en.html |archive-date=November 16, 2021 |url-access=limited }}
All Too Well: The Short Film made Swift the first artist to win the MTV Video Music Award for Video of the Year three times{{efn|Swift previously won for "Bad Blood" in 2015 and "You Need to Calm Down" in 2019.}} and the first artist to win for a self-directed project, winning the category in 2022.{{Cite magazine |last=Grein |first=Paul |date=August 29, 2022 |title=Taylor Swift Is First Artist to Achieve These VMAs Feats, Plus Other 2022 Record Setters |url=https://www.billboard.com/lists/taylor-swift-bad-bunny-records-set-2022-mtv-vmas/ |url-status=live |archive-url=https://web.archive.org/web/20240827201419/https://www.billboard.com/lists/taylor-swift-bad-bunny-records-set-2022-mtv-vmas/ |archive-date=August 27, 2024 |access-date=September 3, 2024 |magazine=Billboard }}{{Cite web |last=Kate |first=Bove |date=August 14, 2023 |title=13 Taylor Swift Music Videos That Point to a Great Feature Film Directorial Debut |url=https://screenrant.com/taylor-swift-music-videos-good-debut-film/ |url-status=live |archive-url=https://web.archive.org/web/20231021201238/https://screenrant.com/taylor-swift-music-videos-good-debut-film/ |archive-date=October 21, 2023 |access-date=September 3, 2024 |website=Screen Rant}} In 2023, she became the first artist to win the Grammy Award for Best Music Video with a sole directing credit.{{Cite news |last=Smith |first=Morgan |date=February 6, 2023 |title=From Beyoncé to Taylor Swift: 7 Women Who Made History at the 2023 Grammys |url=https://www.cnbc.com/2023/02/06/grammys-2023-beyonc-taylor-swift-and-more-women-who-made-history.html |url-status=live |archive-url=https://web.archive.org/web/20240227080043/https://www.cnbc.com/2023/02/06/grammys-2023-beyonc-taylor-swift-and-more-women-who-made-history.html |archive-date=February 27, 2024 |access-date=September 3, 2024 |publisher=CNBC}} All Too Well: The Short Film won Best Music Video at the 26th Art Directors Guild Annual Awards for Excellence in Production Design and Best Short Film at the 6th Hollywood Critics Association Film Awards.{{Cite web |last1=Giardina |first1=Carolyn |last2=Gajewski |first2=Ryan |date=March 5, 2022 |title=Dune, Nightmare Alley, No Time to Die Win Art Directors Guild Awards |url=https://www.hollywoodreporter.com/movies/movie-news/art-directors-guild-awards-winners-list-1235101611/ |access-date=September 3, 2024 |website=The Hollywood Reporter |archive-date=March 6, 2022 |archive-url=https://web.archive.org/web/20220306040850/https://www.hollywoodreporter.com/movies/movie-news/art-directors-guild-awards-winners-list-1235101611/ |url-status=live }}{{Cite web |last=Moye |first=Clarence |date=February 24, 2023 |title=Everything Everywhere Leads 2023 HCA Awards with 7 Wins |url=https://www.awardsdaily.com/2023/02/everything-everywhere-leads-2023-hca-awards-with-7-wins/ |access-date=September 3, 2024 |website=Awards Daily |url-status=live |archive-url=https://web.archive.org/web/20240903145244/https://www.awardsdaily.com/2023/02/everything-everywhere-leads-2023-hca-awards-with-7-wins/ |archive-date=September 3, 2024 }} Throughout 2022 and 2023, Taylor Swift Productions produced the music videos for Swift's songs "Anti-Hero",{{cite web |last=Swift |first=Taylor |date=October 21, 2022 |title=Taylor Swift - Anti-Hero (Official Music Video) |url=https://www.youtube.com/watch?v=b1kbLwvqugk |author-link=Taylor Swift |publisher=Vevo |via=YouTube |language=en |format=video |access-date=September 3, 2024 |archive-date=September 3, 2024 |archive-url=https://web.archive.org/web/20240903164840/https://www.youtube.com/watch?v=b1kbLwvqugk |url-status=live }} "Bejeweled",{{cite web |last=Swift |first=Taylor |date=October 25, 2022 |title=Taylor Swift - Bejeweled (Official Music Video) |url=https://www.youtube.com/watch?v=b7QlX3yR2xs |author-link=Taylor Swift |publisher=Vevo |via=YouTube |language=en |format=video |access-date=September 3, 2024 |archive-date=September 3, 2024 |archive-url=https://web.archive.org/web/20240903225636/https://www.youtube.com/watch?v=b7QlX3yR2xs |url-status=live }} "Lavender Haze",{{cite web |last=Swift |first=Taylor |date=January 27, 2023 |title=Taylor Swift - Lavender Haze (Official Music Video) |url=https://www.youtube.com/watch?v=h8DLofLM7No |author-link=Taylor Swift |publisher=Vevo |via=YouTube |language=en |format=video |access-date=September 3, 2024 |archive-date=September 7, 2024 |archive-url=https://web.archive.org/web/20240907082526/https://www.youtube.com/watch?v=h8DLofLM7No |url-status=live }} "Karma",{{cite web|last=Swift |first=Taylor |date=May 27, 2023 |title=Taylor Swift ft. Ice Spice - Karma (Official Music Video) |url=https://www.youtube.com/watch?v=XzOvgu3GPwY |author-link=Taylor Swift |publisher=Vevo |via=YouTube |language=en |format=video |archive-date=February 3, 2025 |archive-url=https://web.archive.org/web/20250203174532/https://www.youtube.com/watch?v=XzOvgu3GPwY |url-status=live }} and "I Can See You".{{cite web |last=Swift |first=Taylor |date=July 8, 2023 |title=Taylor Swift - I Can See You (Taylor's Version) (From The Vault) (Official Video) |url=https://www.youtube.com/watch?v=lVkKLf4DCn8 |author-link=Taylor Swift |publisher=Vevo |via=YouTube |language=en |format=video |access-date=September 3, 2024 |archive-date=July 8, 2023 |archive-url=https://web.archive.org/web/20230708040423/https://www.youtube.com/watch?v=lVkKLf4DCn8 |url-status=live }} For the music video for the lattermost, she stated that she wanted to create a visual story that depicted how her fans helped her reclaim her music following her masters dispute. It stars the American actors Joey King, Taylor Lautner, and Presley Cash.{{cite magazine|last=Huff|first=Lauren|date=July 8, 2023|title=Taylor Swift Pulls Off a Heist in 'I Can See You' Music Video Starring Taylor Lautner and Joey King|url=https://ew.com/music/taylor-swift-debuts-music-video-i-can-see-you-joey-king-taylor-lautner/|magazine=Entertainment Weekly|access-date=September 3, 2024|archive-date=July 8, 2023|archive-url=https://web.archive.org/web/20230708050631/https://ew.com/music/taylor-swift-debuts-music-video-i-can-see-you-joey-king-taylor-lautner/|url-status=live}} The music video for "Anti-Hero" won the MTV Video Music Award for Video of the Year in 2023, making Swift the first artist in history to win the award two years in a row.{{Cite magazine |last=Thomas |first=Carly |date=September 12, 2023 |title=VMAs: Taylor Swift Makes History Winning Video of the Year Two Years in a Row |url=https://www.hollywoodreporter.com/news/music-news/taylor-swift-video-of-year-2023-vmas-1235588836/ |url-status=live |archive-url=https://web.archive.org/web/20240604052941/https://www.hollywoodreporter.com/news/music-news/taylor-swift-video-of-year-2023-vmas-1235588836/ |archive-date=June 4, 2024 |access-date=September 10, 2024 |magazine=The Hollywood Reporter}}{{Cite magazine |last1=Avila |first1=Daniela |last2=DeSantis |first2=Rachel |date=September 13, 2023 |title=Taylor Swift Wins Video of the Year at the 2023 MTV VMAs as She Calls Her Last Year the 'Adventure of a Lifetime' |url=https://people.com/mtv-vmas-2023-taylor-swift-wins-video-of-the-year-7968721 |url-status=live |archive-url=https://web.archive.org/web/20240604052549/https://people.com/mtv-vmas-2023-taylor-swift-wins-video-of-the-year-7968721 |archive-date=June 4, 2024 |access-date=September 10, 2024 |magazine=People}}
File:Taylor Swift at the 2024 Golden Globes (1).png at the 2024 Golden Globe Awards]]
Taylor Swift Productions independently produced the concert film Taylor Swift: The Eras Tour, directed by Sam Wrench and distributed globally in cinemas by AMC and Cinemark Theatres.{{Cite news |last=Snapes |first=Laura |date=September 26, 2023 |title=Taylor Swift: Eras Tour Concert Film to Get Global Release in October |newspaper=The Guardian |url=https://www.theguardian.com/music/2023/sep/26/taylor-swift-eras-tour-concert-film-to-be-released-in-uk-in-october |access-date=October 4, 2023 |url-status=live |archive-url=https://web.archive.org/web/20240223225020/https://www.theguardian.com/music/2023/sep/26/taylor-swift-eras-tour-concert-film-to-be-released-in-uk-in-october |archive-date=February 23, 2024 }}{{Cite web |last=Brueggemann |first=Tom |date=August 31, 2023 |title=Don't Blame Me: Taylor Swift Concert Film and AMC Infuriates Studios, Creates Chaos |url=https://www.indiewire.com/news/box-office/taylor-swift-the-eras-tour-amc-infuriates-studios-1234901227/ |url-status=live |archive-url=https://web.archive.org/web/20230831232705/https://www.indiewire.com/news/box-office/taylor-swift-the-eras-tour-amc-infuriates-studios-1234901227/ |archive-date=August 31, 2023 |access-date=September 3, 2024 |website=IndieWire}} Released on October 13, 2023, the film received universal acclaim from critics,{{Cite web |last=Gallagher |first=Eidhne |date=March 15, 2024 |title=All 3 Versions of Taylor Swift: The Eras Tour Movie, Ranked |url=https://screenrant.com/taylor-swift-the-eras-tour-movie-versions-ranked/ |url-status=live |archive-url=https://web.archive.org/web/20240322070721/https://screenrant.com/taylor-swift-the-eras-tour-movie-versions-ranked/ |archive-date=March 22, 2024 |access-date=September 10, 2024 |website=Screen Rant}}{{Cite web |last=Yemi |first=Frank |date=October 13, 2023 |title=Taylor Swift: The Eras Tour Debuts with Perfect Rotten Tomatoes Score |url=https://www.cbr.com/taylor-swift-the-eras-tour-rotten-tomatoes-score/ |url-status=live |archive-url=https://web.archive.org/web/20231026134255/https://www.cbr.com/taylor-swift-the-eras-tour-rotten-tomatoes-score/ |archive-date=October 26, 2023 |access-date=September 3, 2024 |website=Comic Book Resources }}{{Cite magazine |last=Grein |first=Paul |date=October 22, 2023 |title=Taylor Swift's The Eras Tour Extends Its Lead as the Top Music Concert Film of All Time: Here's the Top 10 |url=https://www.billboard.com/lists/top-music-concert-films-taylor-swift-eras-tour/ |url-status=live |archive-url=https://web.archive.org/web/20231025185828/https://www.billboard.com/lists/top-music-concert-films-taylor-swift-eras-tour |archive-date=October 25, 2023 |access-date=September 3, 2024 |magazine=Billboard }} who praised for its cinematography, spectacle, and energy.{{Cite magazine |last=Crawford |first=Lillian |date=October 15, 2023 |title=Taylor Swift: The Eras Tour Review – the Story of a Lifetime |url=https://lwlies.com/reviews/taylor-swift-the-eras-tour/ |url-status=live |archive-url=https://web.archive.org/web/20231016201806/https://lwlies.com/reviews/taylor-swift-the-eras-tour/ |archive-date=October 16, 2023 |access-date=September 3, 2024 |magazine=Little White Lies}}{{Cite news |last=Das |first=Lina |date=October 12, 2023 |title=The Eras Tour Film Will Have You – Like Taylor Swift Herself – Dancing in the Aisles |url=https://www.telegraph.co.uk/music/artists/taylor-swift-eras-tour-film-review-premiere/ |url-access=limited |archive-url=https://web.archive.org/web/20231012115149/https://www.telegraph.co.uk/music/artists/taylor-swift-eras-tour-film-review-premiere/ |archive-date=October 12, 2023 |access-date=September 10, 2024 |newspaper=The Daily Telegraph |url-status=live }}{{Cite news |last=Southern |first=Keiran |date=October 12, 2023 |title=Taylor Swift: The Eras Tour Film Review — Star's Concert Movie Is a Thriller |url=https://www.thetimes.com/culture/music/article/taylor-swift-eras-tour-film-review-2023-nkvgc3290 |url-access=subscription |url-status=live |archive-url=https://archive.today/20231012070211/https://www.thetimes.co.uk/article/taylor-swift-eras-tour-film-review-2023-nkvgc3290 |archive-date=October 12, 2023 |access-date=September 10, 2024 |work=The Times }} Melissa Ruggieri, in a review for USA Today, wrote that The Eras Tour "offers a front-row seat to the grandeur", complimenting the cinematography for showcasing the detailed production of the show.{{Cite news |last=Ruggieri |first=Melissa |date=October 11, 2023 |title=Taylor Swift Eras Movie Review: Concert Film a Thrilling Revisit of Her Live Spectacle |url=https://www.usatoday.com/story/entertainment/music/2023/10/12/taylor-swift-eras-movie-review/71127083007/ |url-status=live |archive-url=https://web.archive.org/web/20231012134250/https://www.usatoday.com/story/entertainment/music/2023/10/12/taylor-swift-eras-movie-review/71127083007/ |archive-date=October 12, 2023 |access-date=December 13, 2024 |work=USA Today}} It became the highest-grossing concert film of all-time,{{Cite magazine |last1=Moreau |first1=Jordan |last2=Lang |first2=Brent |date=October 13, 2023 |title=Box Office: Taylor Swift: Eras Tour Kicks Off With $2.8 Million in Previews |url=https://variety.com/2023/film/box-office/box-office-taylor-swift-eras-tour-previews-1235753749/ |url-status=live |archive-url=https://web.archive.org/web/20231013175811/https://variety.com/2023/film/box-office/box-office-taylor-swift-eras-tour-previews-1235753749/ |archive-date=October 13, 2023 |access-date=September 2, 2024 |magazine=Variety}} earning over $267 million in worldwide revenue against a production budget of $15 million.{{cite web |last=D'Alessandro |first=Anthony |title=Taylor Swift: The Eras Tour Writes Her Name As No. 7 In Deadline's 2023 Most Valuable Blockbuster Tournament |url=https://deadline.com/2024/04/taylor-swift-the-eras-tour-movie-profits-1235899130/ |website=Deadline Hollywood |access-date=September 2, 2024 |date=April 29, 2024 |archive-date=April 30, 2024 |archive-url=https://web.archive.org/web/20240430003700/https://deadline.com/2024/04/taylor-swift-the-eras-tour-movie-profits-1235899130/ |url-status=live }} On December 13, The Eras Tour was made available to rent for on-demand streaming in select territories for a limited period, in collaboration with Universal Pictures Home Entertainment.{{Cite magazine |last=Willman |first=Chris |date=November 27, 2023 |title=Taylor Swift's Eras Tour Film to Be Released for Streaming in December, With Three Extra Songs |url=https://variety.com/2023/music/news/taylor-swifts-streaming-eras-tour-film-extra-songs-1235809590/ |url-status=live |archive-url=https://web.archive.org/web/20231127140828/https://variety.com/2023/music/news/taylor-swifts-streaming-eras-tour-film-extra-songs-1235809590/ |archive-date=November 27, 2023 |access-date=September 3, 2024 |magazine=Variety}}{{Cite magazine |last=Strause |first=Jackie |date=November 27, 2023 |title=Taylor Swift: The Eras Tour to Stream in December |url=https://www.hollywoodreporter.com/news/general-news/taylor-swift-the-eras-tour-streaming-december-1235679604/ |access-date=October 12, 2024 |magazine=The Hollywood Reporter |url-status=live |archive-url=https://web.archive.org/web/20231213190749/https://www.hollywoodreporter.com/news/general-news/taylor-swift-the-eras-tour-streaming-december-1235679604/ |archive-date=December 13, 2023 }} An extended cut of the film, subtitled (Taylor's Version), was released on Disney+ in March 2024.{{Cite news |last=Rosenbloom |first=Alli |date=March 15, 2024 |title=Extended Cut of Taylor Swift's Eras Tour Movie Hits Streaming with 'Cardigan' and Four Bonus Songs |url=https://edition.cnn.com/2024/03/15/entertainment/taylor-swift-eras-tour-movie-streaming/index.html |url-status=live |archive-url=https://web.archive.org/web/20240508000545/https://edition.cnn.com/2024/03/15/entertainment/taylor-swift-eras-tour-movie-streaming/index.html |archive-date=May 8, 2024 |access-date=September 3, 2024 |publisher=CNN}}
The Eras Tour was nominated for Cinematic and Box Office Achievement at the 81st Golden Globe Awards and Best Music Documentary at the 8th Critics' Choice Documentary Awards.{{Cite magazine |last=Nordyke |first=Kimberly |date=January 7, 2024 |title=Golden Globes 2024 Winners List |url=https://www.hollywoodreporter.com/movies/movie-news/golden-globes-2024-winners-list-1235781166/ |url-status=live |archive-url=https://web.archive.org/web/20240108050358/https://www.hollywoodreporter.com/movies/movie-news/golden-globes-2024-winners-list-1235781166/ |archive-date=January 8, 2024 |access-date=September 3, 2024 |magazine=The Hollywood Reporter}}{{Cite web |last=Zilko |first=Christian |date=November 12, 2023 |title=Still: A Michael J. Fox Movie Sweeps the Critics Choice Documentary Awards (Complete Winners List) |url=https://www.indiewire.com/awards/results/2023-critics-choice-documentary-awards-winners-list-1234925712/ |url-status=live |archive-url=https://web.archive.org/web/20231118104834/https://www.indiewire.com/awards/results/2023-critics-choice-documentary-awards-winners-list-1234925712/ |archive-date=November 18, 2023 |access-date=October 9, 2024 |website=IndieWire}} It won Best Edited Variety Talk/Sketch Show or Special at the 74th American Cinema Editors Eddie Awards.{{Cite news |date=March 4, 2024 |title=74th ACE Eddie Awards: The Full List. Oppenheimer, The Holdovers Among Winners |url=https://economictimes.indiatimes.com/news/international/us/74th-ace-eddie-awards-the-full-list-oppenheimer-the-holdovers-among-winners/articleshow/108191213.cms?from=mdr |url-status=live |archive-url=https://web.archive.org/web/20240304082313/https://economictimes.indiatimes.com/news/international/us/74th-ace-eddie-awards-the-full-list-oppenheimer-the-holdovers-among-winners/articleshow/108191213.cms?from=mdr |archive-date=March 4, 2024 |access-date=September 10, 2024 |work=The Economic Times}} In 2024, Taylor Swift Productions produced the music videos for Swift's songs "Fortnight" and "I Can Do It with a Broken Heart".{{cite web |last=Swift |first=Taylor |date=April 20, 2024 |title=Taylor Swift - Fortnight (feat. Post Malone) (Official Music Video) |url=https://www.youtube.com/watch?v=q3zqJs7JUCQ |author-link=Taylor Swift |publisher=Vevo |via=YouTube |language=en |format=video |access-date=September 3, 2024 |archive-date=April 20, 2024 |archive-url=https://web.archive.org/web/20240420060652/https://www.youtube.com/watch?v=q3zqJs7JUCQ |url-status=live }}{{cite web |last=Swift |first=Taylor |date=August 21, 2024 |title=Taylor Swift - I Can Do It With A Broken Heart (Official Video) |url=https://www.youtube.com/watch?v=Sl6en1NPTYM |author-link=Taylor Swift |publisher=Vevo |via=YouTube |language=en |format=video |access-date=September 3, 2024 |archive-date=September 3, 2024 |archive-url=https://web.archive.org/web/20240903171310/https://www.youtube.com/watch?v=Sl6en1NPTYM |url-status=live }} The former stars the American actors Ethan Hawke and Josh Charles, with cinematography by Rodrigo Prieto.{{Cite web |last=Peikert |first=Mark |date=April 19, 2024 |url=https://www.indiewire.com/news/general-news/fortnight-music-video-taylor-swift-rodrigo-prieto-1234976133/ |title=Taylor Swift's 'Fortnight' Music Video Brings in Cinematographer Rodrigo Prieto |url-status=live |archive-url=https://web.archive.org/web/20240430180804/https://www.indiewire.com/news/general-news/fortnight-music-video-taylor-swift-rodrigo-prieto-1234976133/ |archive-date=April 30, 2024 |access-date=September 3, 2024 |website=IndieWire}} At the 2024 MTV Video Music Awards, the music video for "Fortnight" made Swift the first artist in history to win Video of the Year three years in a row.{{Cite magazine |last=Dunworth |first=Liberty |date=September 12, 2024 |title=Taylor Swift Becomes First Artist to Win Video of the Year Three Years in a Row at VMAs |url=https://www.nme.com/news/music/taylor-swift-becomes-first-artist-to-win-video-of-the-year-three-years-in-a-row-at-vmas-3793041 |access-date=September 12, 2024 |magazine=NME |url-status=live |archive-url=https://web.archive.org/web/20240913205419/https://www.nme.com/news/music/taylor-swift-becomes-first-artist-to-win-video-of-the-year-three-years-in-a-row-at-vmas-3793041 |archive-date=September 13, 2024 }}
Reception
Several management consultants have praised and discussed Taylor Swift Productions' outputs and marketing strategies. Julia Dhar of Forbes said Swift and the company are "no slouches" in marketing and revenue management, dubbing them "masterminds", comparing their work to alchemy, and stating that others can learn from their manuscript.{{Cite magazine |last=Dhar |first=Julia |date=July 8, 2024 |title=Taylor Swift: What Brands Can Learn from a Tortured Poet's Magic |url=https://www.forbes.com/sites/juliadhar/2024/06/26/taylor-swift-what-brands-can-learn-from-a-tortured-poets-magic/ |access-date=September 12, 2024 |magazine=Forbes |archive-date=September 10, 2024 |archive-url=https://web.archive.org/web/20240910205552/https://www.forbes.com/sites/juliadhar/2024/06/26/taylor-swift-what-brands-can-learn-from-a-tortured-poets-magic/ |url-status=live |url-access=limited }} Alice Fulwood of The Economist praised Swift's and the company's ability to "pursue sharp business tactics, while at the same time being careful not to undermine Swift's wholesome image". Screen Daily{{'s}} Jeremy Kay stated that Taylor Swift Productions "most likely has not needed to spend much if anything on marketing" to promote The Eras Tour, as a few posts from Swift was enough "to call her loyal fans to action". He also praised the "timely marketing strategy" of the film.{{Cite web |last=Kay |first=Jeremy |date=October 12, 2023 |title=Is the Worldwide Release of Taylor Swift: The Eras Tour a Game-Changer for Distribution? |url=https://www.screendaily.com/features/is-the-worldwide-release-of-taylor-swift-the-eras-tour-a-game-changer-for-distribution/5186839.article |url-status=live |archive-url=https://web.archive.org/web/20231128042248/https://www.screendaily.com/features/is-the-worldwide-release-of-taylor-swift-the-eras-tour-a-game-changer-for-distribution/5186839.article |archive-date=November 28, 2023 |access-date=September 12, 2024 |website=Screen Daily |url-access=limited}} In 2024, the business magazine Fast Company ranked Taylor Swift Productions at number 15 on their list of "The World's Most Innovative Companies", for "reimagining the business of concerts, music, and movies".{{Cite web |title=Most Innovative Companies 2024 |url=https://www.fastcompany.com/most-innovative-companies/list |url-access=limited |access-date=March 20, 2024 |website=Fast Company |url-status=live |archive-url=https://web.archive.org/web/20241009043005/https://www.fastcompany.com/most-innovative-companies/list |archive-date=October 9, 2024 }} The magazine cited the commercial success and innovative distribution agreement of The Eras Tour film as the chief reason.{{Cite news |last=Zara |first=Christopher |date=March 19, 2024 |title=How Taylor Swift Upended the Business of Concerts, Music, and Movies in a Single Year |url=https://www.fastcompany.com/91037594/taylor-swift-productions-most-innovative-companies-2024 |url-access=limited |access-date=March 20, 2024 |work=Fast Company |url-status=live |archive-url=https://web.archive.org/web/20241008215450/https://www.fastcompany.com/91037594/taylor-swift-productions-most-innovative-companies-2024 |archive-date=October 8, 2024 }}
Credits
= Films =
| class="wikitable sortable plainrowheaders" |
| scope="col"| Year
! scope="col"| Title(s) ! scope="col"| Director(s) ! scope="col"| Distributor(s) ! scope="col"| Budget ! scope="col"| Worldwide gross ! scope="col" class="unsortable" | {{Abbr|Ref.|References}} |
|---|
| 2011
! scope="row" | Speak Now World Tour – Live |Ryan Polito |rowspan="7" {{n/a}} |rowspan="7" {{n/a}} | style="text-align:center;"| {{cite AV media notes|title=Speak Now: World Tour Live|others=Taylor Swift|year=2011|type=CD/DVD|publisher=Big Machine Records|id=BMRTS0340B}} |
| rowspan="2" |2018
! scope="row" | Taylor Swift: The Road to Reputation |{{n/a}} |{{hlist|Eleven|Network Ten}} |
| scope="row" | Taylor Swift: Reputation Stadium Tour
|Paul Dugdale |
| rowspan="2"|2020
! scope="row" | Taylor Swift: City of Lover |Dan Massie |
| scope="row" | Folklore: The Long Pond Studio Sessions
|rowspan="3"|Taylor Swift |Disney+ |
| rowspan="2" | 2021
! scope="row" rowspan="2" | All Too Well: The Short Film |
| Universal Pictures (theatrical) |
| rowspan="2" | 2023
! scope="row" rowspan="2" | Taylor Swift: The Eras Tour |rowspan="2" | Sam Wrench |AMC Theatres (United States) |rowspan="2" style="text-align:center;"| $15 million |rowspan="2" style="text-align:center;"| $267.1 million |
| Cinemark Theatres (worldwide) |
= Music videos =
| class="wikitable plainrowheaders" |
| scope="col"| Year
! scope="col"| Title ! scope="col"| Artist(s) ! scope="col"| Director(s) ! scope="col"| Album ! scope="col" class="unsortable" | {{Abbr|Ref.|References}} |
|---|
| rowspan="4"|2019
! scope="row" | "Me!" |{{hlist|Taylor Swift|Brendon Urie of Panic! at the Disco}} |{{hlist|Taylor Swift|Dave Meyers}} |rowspan="3"|Lover |
| scope="row" | "You Need to Calm Down"
|rowspan="7"| Swift |rowspan="2"|{{hlist|Swift|Drew Kirsch}} |
| scope="row" | "Lover" |
| scope="row" | "Christmas Tree Farm"
|rowspan="5"| Swift |{{N/A|Non-album single}} |
| rowspan="3"|2020
! scope="row" | "The Man" |Lover |
| scope="row" | "Cardigan" |
| scope="row" | "Willow"
| Evermore |
| rowspan="2"|2021
! scope="row" | "The Best Day (Taylor's Version)" |
| scope="row" | "I Bet You Think About Me"
|{{hlist|Swift|Chris Stapleton}} |
| rowspan="2"|2022
! scope="row" | "Anti-Hero" |rowspan="3"| Swift |rowspan="7"| Swift |rowspan="4"|Midnights |
| scope="row" | "Bejeweled" |
| rowspan="3"|2023
! scope="row" | "Lavender Haze" |
| scope="row" | "Karma"
|{{hlist|Swift|Ice Spice}} |
| scope="row" | "I Can See You"
| Swift |
| rowspan="2"|2024
! scope="row" | "Fortnight" |{{hlist|Swift|Post Malone}} |rowspan="2"| The Tortured Poets Department |
| scope="row" | "I Can Do It with a Broken Heart"
| Swift |
=In development=
| class="wikitable plainrowheaders sortable" style="width:99%;" |
| scope="col" | Title
! scope="col" class="unsortable" | Notes |
|---|
| scope="row" | Untitled Taylor Swift film
| co-production with Taylor Swift Productions{{cite news |last=Lang |first=Brent |date=December 9, 2022 |title=Taylor Swift Making Feature Directing Debut for Searchlight Pictures |work=Variety |url=https://variety.com/2022/film/news/taylor-swift-feature-directing-debut-searchlight-pictures-1235455606/ |access-date=December 9, 2022 |archive-date=December 10, 2022 |archive-url=https://web.archive.org/web/20221210030559/https://variety.com/2022/film/news/taylor-swift-feature-directing-debut-searchlight-pictures-1235455606/ |url-status=live }} |
See also
- Olivia Benson, Swift's pet cat featured in the Taylor Swift Productions logo
Notes
{{notelist}}