The Ant Farm
{{short description|Marketing and advertising agency}}
{{multiple issues|
{{primary sources|date=May 2014}}
{{more footnotes needed|date=May 2016}}
}}
{{Infobox company
| name = Ant Farm
| type = Subsidiary
| founded = {{Start date and age|1996|12|02}} in Los Angeles, California, United States
| founders = {{Unbulleted list|Barbara Glazer|Michael Greenfeld}}
| hq_location_city = Los Angeles, California, United States
| key_people = {{Unbulleted list|Doug Brandt (CEO)|Melissa Palazzo Hart (President)|Rob Troy (CCO)}}
| industry = {{Unbulleted list|Marketing|Advertising}}
| website = [http://www.antfarm.net/ www.anfarm.net]
}}
Ant Farm is an entertainment marketing and advertising agency owned by DDB Worldwide and part of the Omnicom Group.
History
Founded in 1996 by Barbara Glazer and Michael Greenfeld, the agency became well known for its work on motion picture trailers and commercials.Jonathan Bing, [https://web.archive.org/web/20160910045323/https://www.highbeam.com/doc/1G1-106860888.html "Big six hitching hopes to trailers."], Variety, July 9, 2003. It was sold to DDB in 2002, and Glazer and Greenfeld left in 2007.Gail Schiller, [https://www.hollywoodreporter.com/news/ant-farm-founders-greenfield-glazer-150425 "Ant Farm founders burrow out"], The Hollywood Reporter, September 18, 2007.
Ant Farm has multiple divisions: Theatrical, Games, Broadcast, Digital, Design, and Experiential. Ant Farm's theatrical arm is Industry Creative, which has created award-winning campaigns for the "Transformers" franchise and American Hustle.{{citation needed|date=May 2014}}
On July 26, 2018, Ant Farm's parent company, Omnicom, announced that it would be closing Ant Farm due to a lack of profitability. The last day of operations is expected to be sometime in September 2018.{{Cite news|url=https://deadline.com/2018/07/ant-farm-closing-doors-hollywood-marketing-agency-trailers-1202434566/|title=Ant Farm, A Mainstay Of Hollywood Marketing, Is Shutting Its Doors|last=Hayes|first=Patrick Hipes, Dade|date=2018-07-27|work=Deadline|access-date=2018-08-07|language=en-US}}
Awards
In April 2014, the agency won seven Game Marketing Awards, including a Gold Award for "Best Showing at a Trade Event: E3 Experience" (Activision/Blizzard Entertainment).{{citation needed|date=May 2014}} During 2013, Ant Farm won the Key Art Awards' "Grand Gold/Best of Show" in the Audio Visual/Teaser category for its campaign promoting, The Wolf of Wall Street.{{citation needed|date=May 2014}} Ant Farm won a 2013 Silver Cannes Lions Award;{{citation needed|date=May 2014}} was named the Game Marketing Awards "Agency of the Year" for 2013 and 2011 respectively.{{citation needed|date=May 2014}} Ant Farm recently produced the trailer for Activision's "Call of Duty: Advanced Warfare".{{citation needed|date=May 2014}} The trailer has received more than 18 million views since its release on May 2, 2014.{{citation needed|date=May 2014}}
References
{{Reflist}}
External links
- Ant Farm website: http://www.antfarm.net
- Industry Creative website: *http://www.industrycreative.tv
- http://www.adweek.com/news/advertising-branding/ad-day-yes-thats-kevin-spacey-new-call-duty-commercial-157430
- http://www.hollywoodreporter.com/heat-vision/kevin-spacey-signs-new-call-700725
- http://www.hollywoodreporter.com/news/key-art-awards-universal-30sixty-650839
- http://www.hollywoodreporter.com/lists/call-duty-black-ops-249431
- http://www.hollywoodreporter.com/gallery/41st-hollywood-reporter-key-art-379919#11-scott-cookson-david-wilson
- http://www.hollywoodreporter.com/gallery/41st-hollywood-reporter-key-art-379919#14-joseph-hubbard-melissa-palazzo-rob-troy
- http://www.hollywoodreporter.com/news/key-art-awards-universal-30sixty-650839
- http://www.hollywoodreporter.com/news/wolf-wall-street-trailer-leonardo-569723
{{DEFAULTSORT:Ant Farm, The}}
Category:Advertising agencies of the United States