The Attico
{{Short description|Italian fashion label}}
The Attico is a Milan-based fashion label founded in 2016 by designers and creative directors Gilda Ambrosio and Giorgia Tordini.{{Cite web |title=Gilda Ambrosio & Giorgia Tordini {{!}} BoF 500 {{!}} The People Shaping the Global Fashion Industry |url=https://www.businessoffashion.com/community/people/gilda-ambrosio-giorgia-tordini |access-date=2024-05-10 |website=The Business of Fashion |language=en-GB}}
The label has partnered with Nike Air Jordan, Sant Ambroeus, Eres, Linda Farrow, and Re/Done.{{Cite web |date=2019-07-11 |title=Eres x The Attico Release Swimwear Capsule Collection |url=https://crfashionbook.com/fashion-a28364016-eres-the-attico-swimwear-collection/ |access-date=2024-05-10 |website=CR Fashion Book |language=en-US}}{{Cite web |date=2019-07-12 |title=Eres x The Attico team up to launch this summer's sexiest swimwear collab |url=https://www.vogue.fr/fashion/article/eres-x-the-attico-team-up-to-launch-this-summers-sexiest-swimwear-collab |access-date=2024-05-10 |website=Vogue France |language=fr-FR}}{{Cite web |last=Figueroa |first=Chiara |date=2020-02-19 |title=The Attico special pack launch for the new Air Jordan 1 Mid Milan |url=https://www.zoemagazine.net/163252-the-attico-special-pack-launch-for-the-new-air-jordan-1-mid-milan/ |access-date=2024-05-10 |website=ZOE Magazine |language=it-IT}} It is distributed worldwide with over 200 top retailers, boutiques, and concept stores.
History
The Attico was launched in 2016 by two fashion designers – Giorgia Tordini and Gilda Ambrosio. The Attico is the Italian word for "penthouse." Initially, the designers launched the line around luxury dressing gowns and going-out attire.{{Cite web |date=2017-12-06 |title=BLUEPRINT: How Gilda Ambrosio and Giorgia Tordini Built Attico |url=https://www.thefashionlaw.com/blueprint-how-gilda-ambrosio-and-giorgia-tordini-built-attico/ |access-date=2024-05-10 |website=The Fashion Law |language=en}}{{Cite web |last=Donoghue |first=Katy |date=2019-12-23 |title=The Artistic Journey of Gilda Ambrosio: A WhiteWall Retrospective |url=https://whitewall.art/fashion/giorgia-tordini-gilda-ambrosio-imbue-sense-optimism-attico/ |access-date=2024-05-10 |website=Whitewall |language=en-US}}{{Cite web |date=2016-11-22 |title=È tutto un Attico |url=https://www.vanityfair.it/fashion/abbigliamento/16/11/19/attico-gilda-ambrosio-giorgia-tordini |access-date=2024-05-10 |website=Vanity Fair Italia |language=it}}
Following the label's debut, The Attico founders were profiled in American Vogue's May 2016 and 2017 issues. In 2017, the designers were awarded "Launch of the Year" at the 31st annual Footwear News Achievement Awards in New York City{{Cite web |last=Sidell |first=Misty White |date=2017-10-31 |title=Footwear News Announces 2017 FN Achievement Award Winners |url=https://wwd.com/feature/footwear-news-announces-2017-acheivement-award-winners-11039652/ |access-date=2024-05-10 |website=WWD |language=en-US}} and listed as part of The BOF 500, a professional index of people shaping the fashion industry.{{Cite web |date=2016-02-25 |title=Gilda Ambrosio and Giorgia Tordini Would Like You to Dress Up |url=https://www.vogue.com/article/fashion-line-attico-launch-gilda-ambrosio-giorgia-tordini |access-date=2024-05-10 |website=Vogue |language=en-US}}{{Cite web |date=2017-11-08 |title=Don't Call Them It Girls—Street Style Stars Gilda Ambrosio and Giorgia Tordini Are Growing Attico Into a Significant Business |url=https://www.vogue.com/article/attico-matches-fashion-capsule-launch |access-date=2024-05-10 |website=Vogue |language=en-US}}
In 2018, Archive, an investment firm controlled by ou(R) group (Remo Ruffini's family holding), acquired 49% of the brand.{{Cite web |last=Zargani |first=Luisa |date=2018-10-08 |title=Remo Ruffini Invests in Attico Through Archive Vehicle |url=https://wwd.com/feature/ruffini-partecipazioni-invests-in-attico-sources-say-1202871560/ |access-date=2024-05-10 |website=WWD |language=en-US}}{{Cite web |last=Turra |first=Alessandra |date=2018-11-29 |title=40 of Tomorrow: Giorgia Tordini and Gilda Ambrosio of The Attico |url=https://wwd.com/feature/40-of-tomorrow-giorgia-tordini-and-gilda-ambrosio-the-attico-1202912870/ |access-date=2024-05-10 |website=WWD |language=en-US}} The acquisition led to a shifting of brand strategy and overall company restructuring.{{Cite web |last=Zargani |first=Luisa |date=2020-06-29 |title=The Attico to Launch New Strategy in November |url=https://wwd.com/fashion-news/designer-luxury/the-attico-strategy-customer-stefano-marcovaldi-1203659800/ |access-date=2024-05-10 |website=WWD |language=en-US}}{{Cite web |last=Carrera |first=Martino |date=2023-12-22 |title=CEO Talks: The Attico's Stefano Marcovaldi on Brand Identity, Building Longevity, Next Growth Phase |url=https://wwd.com/business-news/business-features/the-attico-ceo-stefano-marcovaldi-brand-identity-building-longevity-growth-1236071786/ |access-date=2024-05-10 |website=WWD |language=en-US}}
In 2019, Giorgia Tordini moved back to Milan to officially launch The Attico with Gilda Ambrosio during Milan Fashion Week.{{Cite web |last=Carter |first=Felicity |title=Italian Street Style Favorites Giorgia Tordini And Gilda Ambrosio On Their Brand Attico |url=https://www.forbes.com/sites/felicitycarter/2018/09/23/italian-street-style-favorites-giorgia-tordini-and-gilda-ambrosio-on-their-brand-attico/ |access-date=2024-05-10 |website=Forbes |language=en}}{{Cite web |last=Whitney |first=Christine |date=2018-02-26 |title=An Italian Design Duo on Their Bond, Chocolate, and Guilty Pleasures |url=https://www.thecut.com/2018/02/giorgia-tordini-and-gilda-ambrosio-of-attico-on-their-taste.html |access-date=2024-05-10 |website=The Cut |language=en}} Also in 2019, The Attico founders were honored with "The Young Business Award" by the Altagamma Foundation, an institution supporting emerging companies within the Italian cultural and creative industry.{{Cite web |last=Meliado |first=Edoardo |date=2019-06-24 |title=The Attico vince il premio "Giovani Imprese" di Altagamma per la categoria moda |url=https://it.fashionnetwork.com/news/The-attico-vince-il-premio-giovani-imprese-di-altagamma-per-la-categoria-moda,1112913.html |access-date=2024-05-10 |website=it.fashionnetwork.com}}
The Attico launched pop-up shops and installations at luxury retailers such as Harrods, Selfridges, The Webster, Bergdorf, Beymen, La Rinascente, and Level Shoes. In September 2022, during New York Fashion Week, The Attico launched its first pop-up retail concept in New York.{{Cite web |last=Carrera |first=Martino |date=2021-12-02 |title=The Attico's Latest Pop-ups Spotlight Accessories |url=https://wwd.com/feature/the-atticos-latest-pop-ups-spotlight-accessories-1235008487/ |access-date=2024-05-10 |website=WWD |language=en-US}}{{Cite web |last=Carrera |first=Martino |date=2022-09-14 |title=The Attico Opens Pop-up on Wooster Street |url=https://wwd.com/fashion-news/fashion-scoops/attico-giorgia-tordini-gilda-ambrosio-pop-up-new-york-1235329962/ |access-date=2024-05-10 |website=WWD |language=en-US}}{{Cite news |last=Iredale |first=Jessica |date=2022-09-14 |title=Little Dresses for Big Nights |url=https://www.nytimes.com/2022/09/14/style/little-dresses-for-big-nights.html |access-date=2024-05-10 |work=The New York Times |language=en-US |issn=0362-4331}}
Within the 2022 Salone Mobile fair, The Attico launched a design exhibition with the New York-based gallery Superhouse to host its semi-annual exhibition in Milan, Italy.{{Cite web |date=2022-06-26 |title=Nella Galleria di The Attico, gli esercizi di stile incontrano il design di Superhouse |url=https://www.elledecor.com/it/design/a40390487/the-gallery-the-attico-superhouse-stephen-markos-fuorisalone-2022/ |access-date=2024-05-10 |website=ELLE Decor |language=it-IT}}
In September 2023, The Attico hosted its first fashion show during Milan Fashion Week.{{Cite web |date=2023-09-23 |title=The Attico had the chops to show in Milan. What's next? |url=https://www.voguebusiness.com/fashion/the-attico-had-the-chops-to-show-in-milan-whats-next |access-date=2024-05-10 |website=Vogue Business |language=en-US}}{{Cite web |last=Carrera |first=Martino |date=2023-09-20 |title=The Attico Hits the Street With First Runway Show |url=https://wwd.com/fashion-news/designer-luxury/the-attico-gilda-ambrosio-giorgia-tordini-first-fashion-show-1235820511/ |access-date=2024-05-10 |website=WWD |language=en-US}}{{Cite web |date=2023-07-14 |title=The Attico's Gilda Ambrosio and Giorgia Tordini to Stage Their First Runway Show in September |url=https://www.vogue.com/article/the-attico-plans-first-runway-show |access-date=2024-05-10 |website=Vogue |language=en-US}}
The Attico received attention from fashion magazines, retail stores, and celebrities. It has been worn by Dua Lipa, Beyonce, Rhianna, Kylie Jenner, Hailey Bieber, and more.{{Cite web |last=Akim |first=Tanya |title=Why The Attico Is Every Cool Girl's Dream Designer Brand |url=https://www.forbes.com/sites/tanyaakim/2023/11/03/why-the-attico-is-every-cool-girls-dream-designer-brand/ |access-date=2024-05-10 |website=Forbes |language=en}}{{Cite web |date=2023-11-20 |title=How The Attico Became The Ultimate It-Girl Brand |url=https://crfashionbook.com/the-attico-gilda-ambrosio-giorgia-tordini/ |access-date=2024-05-10 |website=CR Fashion Book |language=en-US}} Initially launched around luxury dressing gowns and going-out attire, the label included ready-to-wear offering, shoes, bags, beachwear, and leisurewear.
References
External links
- [https://www.theattico.com/en/ Official website]
- [https://www.vogue.fr/fashion/article/essential-pieces-gilda-ambrosio-giorgia-tordini-the-attico The 5 pieces a woman should always have in her wardrobe according to the coolest Italians in fashion] Vogue France
- [https://www.wmagazine.com/story/giorgia-tordini-gilda-ambrosio-milan-guide Giorgia Tordini and Gilda Ambrosio Reveal their Insider's Guide to Milan, from the Best Stores to the Coziest Restaurant for Date Night] W (magazine)
- [https://www.vogue.com/slideshow/the-attico-vacation-diary Around the world with Gilda and Giorgia's]
- [https://www.forbes.com/sites/maggiemcgrath/2018/01/21/30-under-30-europe-meet-the-trendsetters-inspiring-art-culture-in-2018/?sh=281bd4cfb972 Forbes 30 under 30]
Category:Clothing companies established in 2016