Beymen
{{Short description|Qatari luxury department store chain}}
{{Infobox company
| name = Beymen
| logo =
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| image = Beymen.jpg
| image_size = 280px
| image_caption = Beymen Store in Hilltown Karşıyaka
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| foundation = {{start date and age|1971}}
| founder = Osman Boyner
| defunct =
| location_city = Istanbul
| location_country = Turkey
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| key_people = Osman Boyner
| industry = Fashion
| products = Luxury goods
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| owner = Mayhoola for Investments
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| homepage = [https://www.beymen.com/]
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File:Beymen İstinyePark İzmir 01.jpg mall]]
Beymen is a chain of luxury department stores in Istanbul, Turkey, part of the Beymen Group owned by the Qatari investment fund Mayhoola for Investments.
Fodor's has compared the chain to Bloomingdale's in the United States,[https://books.google.com/books?id=t_GZDwAAQBAJ&dq=beymen+department+stores+turkey&pg=PT161 Fodor's Essential Turkey][https://books.google.com/books?id=pQaRDgAAQBAJ&dq=beymen+department+stores+turkey&pg=PA435 Marc-Christian Riebe, "Retail Market Study 2016"] while London's Evening Standard has called Beymen Turkey's "answer to Selfridge's".{{cite news |title=Escape: Check in Istanbul |url=https://www.newspapers.com/article/evening-standard-escape-check-in-istanb/147087378/ |access-date=11 May 2024 |work=Evening Standard |date=15 January 2010 |pages=46}}
Beymen Group also operates the Beymen Classics, NetWork and Divarese chains of clothing boutiques. However, the separate Beymen Business operation is a chain of boutiques retailing private brand men's clothing under the Beymen Business brand, which it also manufactures. That business is not part of Beymen Group, but rather Boyner Group.
The company's headquarters is in Vadistanbul.{{cite web |title=Beymen Group {{!}} Yalin Tan + Partners |url=https://archello.com/project/beymen-group |website=Archello |access-date=10 May 2024 |language=en}}
History
Ali Osman Boyner co-founded Altınyıldız (today Boyner Holding) in 1952 with the idea to introduce Turkish fabric to the world. The company began exporting in 1956. At the end of the 1960s, Boyner began manufacturing ready-to-wear clothing to fill a gap in the Turkish market for quality goods. The upscale department store Beymen was conceived in collaboration with friend and fashion designer Kerim Kerimol and Italian fashion house owner Silvano Corsini. Beymen's first store, featuring its own private-label products, opened in 1971 in Şişli, Istanbul. From there, Beymen has continued to expand,{{cite news |date=23 September 2010 |title=Osman Boyner artık onursal başkan |trans-title=Osman Boyner is now honorary president |url=https://www.dunya.com/gundem/osman-boyner-artik-onursal-baskan-haberi-126361 |access-date=20 May 2024 |work=Dünya Gazetesi |language=tr-TR}} owning a chain of 20 full-line department stores as of July 2024. A main competitor of Beymen is the upscale department store brand Vakko.
In 2016, supermodel Magdalena Frackowiak appeared in Beymen's advertising.{{cite news |title=Supermodel Magdalena Frackowiak Stars in Beymen FW16 Playful Ads |url=https://www.designscene.net/2016/09/magdalena-frackowiak-beymen-fw16.html |access-date=7 May 2024 |work=DSCENE |date=12 September 2016}}
For its 50th anniversary in 2023, it held an exhibition, Golden opulence, "showcasing Istanbul’s lasting influence on high fashion".{{cite news |title=Inside "Golden Opulence," an Exhibition Showcasing Istanbul's Lasting Influence on High Fashion |url=https://www.vogue.com/article/golden-opulence-istanbul-exhibition |access-date=7 May 2024 |work=Vogue |date=7 November 2023}}{{cite magazine |title=Designers Channeled Their Most Opulent Selves for Beymen's 50th Anniversary Exhibition |url=https://www.harpersbazaar.com/fashion/designers/a45836396/designers-beymen-50th-anniversary-exhibition-review/ |access-date=7 May 2024 |magazine=Harper's Bazaar |date=14 November 2023}}
Products and services
Currently, the department stores sell high-quality house-brand ("Beymen") merchandise but also from global luxury brands including Valentino, Balmain, Dolce & Gabbana, Prada, Miu Miu, Etro, Balenciaga, Loewe, Isabel Marant, Bottega Veneta, Stella McCartney, Celine and Fendi.{{cite web |title=About Beymen |url=https://www.beymen.com/tr/about-beymen-c-343 |access-date=7 May 2024 |website=Beymen}}
Beymen's website also sells art, including works by İzzet Keribar (tr).{{cite news |title=Izzet Keribar´s Works @Beymen.com |url=https://www.salom.com.tr/salomTurkey/arsiv/haber/116922/izzet-keribars-works-beymencom |access-date=7 May 2024 |work=Salom}}
Corporate
In 2015, Qatari company Mayhoola acquired a 54% share of Boyner Retail and Textile Investments Inc., while Boyner Holding retained a share of 42.8%.
In 2019, Boyner Holding and Mayhoola agreed to dissolve their partnership, with Boyner Büyük Mağazacılık (department stores) and Altınyıldız Tekstil, the heritage businesses of the group, becoming part of Boyner Holding.
97% of Beymen Mağazacılık and Ay Marka Mağazacılık (boutiques) became part of Mayhoola, which thus added Turkey's largest luxury and fashion company to its global luxury portfolio, a portfolio including brands such as Valentino, Balmain and Pal Zileri.
=Beymen Group=
File:Beymen department store Galataport 2.jpg complex along the Bosphorus, Istanbul]]
File:Beymen Club Vadistanbul AVM-mall.jpg shopping center]]
File:NetWork store, Zorlu Center, Istanbul.jpg in Istanbul, 2024]]
As of mid-2022, Beymen Group led by Cem Boyner{{cite news |title=Cem Boyner {{!}} BoF 500 {{!}} The People Shaping the Global Fashion Industry |url=https://www.businessoffashion.com/community/people/cem-boyner |access-date=7 May 2024 |work=The Business of Fashion}} operates a total of 91,000m2 of retail space across a total of 244 department and specialty stores.[https://www.beymengroup.com/en/about-us.php "About Us", Beymen Group site] The four brands are:
- Beymen (full-line department store)
- Beymen Club men's clothing stores
- NetWork men's and women's clothing stores
- Divarese, with about 32 stores across Turkey{{cite web |title=Diverse stores |url=https://www.beymengroup.com/en/our-stores-divarese.php |website=Beymen Group |access-date=12 May 2024}}
Beymen Business, on the other hand, is not part of Beymen Group, but rather operated by BR Mağazacılık of the Boyner Group.
=Boyner Group=
{{Main|Boyner}}
From 2019 onwards, Boyner Group has focused on five core businesses, as shown in the chart below.{{cite news |url=https://www.cnnturk.com/ekonomi/beymenin-sahibi-degisti |title=Beymen'in sahibi değişti!|trans-title=Beymen changed owners|access-date=14 April 2020 |archive-url=https://web.archive.org/web/20190512021931/https://www.cnnturk.com/ekonomi/beymenin-sahibi-degisti |date=10 May 2019|archive-date=12 May 2019|language=tr-TR }} As of 2024, the Boyner Group brands are organized slightly differently than in 2019.{{cite web |title=Markalar |url=https://www.boynergrup.com/markalar |website=Boyner Grup |access-date=12 May 2024 |language=tr}}
BR Mağazacılık manufactures and retails the brands Altınyıldız Classics and Beymen Business, created in 2011 as a joint venture of Boyner Group and Ran Konfesiyon. Headquartered in Torbalı, İzmir, and has around 2000 employees, 200 stores and more than 400 sales points in 60 provinces in Turkey as well as 60 stores in 18 other countries.{{cite web |title=Home |url=https://www.brmagazacilik.com.tr/# |website=BR Mağazacılık |access-date=12 May 2024 |language=tr-TR}}
| class="wikitable"
! 2019 !! 2024 | |
| colspan = 2 style="text-align:center;vertical-align:top;"| Boyner Büyük Mağazacılık (Boyner): multi-brand retail | |
| Morhipo: fashion and multi-brand e-commerce | |
| colspan = 2 style="text-align:center;vertical-align:top;"| Hopi: consumer technologies | |
| colspan = 2 style="text-align:center;vertical-align:top;"| Altınyıldız: textile production | |
| style="vertical-align:top;" | Altınyıldız Classics: men's clothing manufacturing and retail | style="vertical-align:top;" | BR Mağazacılık (Altınyıldız Classics and Beymen Business manufacturing and retail) |
| Boyner Yayınları: publishing | |
| Brooks Brothers |
Beymen stores
File:Beymen department store, Zorlu Center, Istanbul 2.jpg, Istanbul, 2024]]
File:Beymen Seasons Vadistanbul AVM-mall.jpg, 2024]]
Originally 9,600 m2 upon opening in 2013, expanded in 2022 by another 1,750 m2,{{cite news |title=Beymen Zorlu Center artık daha büyük!|trans-title=Beymen Zorlu center is expanding |url=https://www.lofficiel.com.tr/alisveris/beymen-zorlu-center-artik-daha-buyuk |access-date=12 May 2024 |work=L'Officiel Turkiye - Lüks Moda Dergisi |language=tr}} Beymen Zorlu Center is the brand's largest department store location. 2,500 m2 is dedicated to shoes and bags.{{cite news |title=Beymen Zorlu Center yüzde 20 daha büyüdü |url=https://fastcompany.com.tr/haber/beymen-zorlu-center-yuzde-20-daha-buyudu/ |access-date=12 May 2024 |work=Fast Company Türkiye |date=15 February 2022 |language=tr}} Designed by German/Swiss architects Michelgroup, who have done remodels for Munich's Oberpollinger department store{{cite web |title=Beymen Zorlu Center |url=https://www.world-architects.com/en/michelgroup-zurich/project/beymen-zorlu-center?nonav=1 |website=World Architects |access-date=7 May 2024}}{{cite news |last1=Tanyildiz |first1=Esra |title=Istanbul Site of Beymen's Largest Unit |url=https://wwd.com/feature/beymen-opens-largest-store-7327960-136561/ |access-date=7 May 2024 |work=WWD |date=2 January 2014}} It hosted the German artist Olaf Hajek's solo exhibition 'Best of Olaf Hajek'.{{cite news |title=Beymen Zorlu Center |url=https://www.marieclairemaison.com.tr/tag/beymen-zorlu-center/ |access-date=12 May 2024 |work=Marie Claire Maison (Türkiye) |language=tr}}
In 2022 Beymen opened a three-story, 3,000-sq-m store at Galataport, interiors by Catalan-Spanish designer Lazaro Rosa-Violán.{{cite web | url=https://universaldesignstudio.com/project/beymen-galataport | title=Universal Design Studio – Beymen Galataport }}{{cite web | url=https://www.igds.org/igds-members/beymens-new-store-29158/ | title=Beymen's new store }}
A second location along Bağdat Avenue in Erenköy, Kadıköy district closed as of 2024{{cite web |title=Beymen Erenköy |url=https://www.google.com/maps/place/Beymen+Erenköy/@40.9654039,29.0609089,16z/data=!3m1!5s0x14cac70b40f79c39:0xe4088742a40fa88f!4m7!3m6!1s0x14cac70b4084ffc7:0x1c9036df57cdbdb5!8m2!3d40.9654039!4d29.0704361!15sCkdCZXltZW4gbmVhciBDYWRkZWJvc3RhbiwgQmHEn2RhdCBDYWRkZXNpLCBLYWTEsWvDtnkvxLBzdGFuYnVsLCBUw7xya2l5ZSIDiAEBkgEOY2xvdGhpbmdfc3RvcmXgAQA!16s%2Fg%2F1tds40tb?entry=tts |website=Google Maps |access-date=7 May 2024}} The Suadıye location along Bağdat Avenue remains in operation.
The location in Vadistanbul opened in 2020 is branded Beymen Seasons and combines both the current season's fashions with previous seasons in one location.{{cite news |title=Beymen'in Yeni Konsepti: Beymen Seasons |url=https://www.elle.com.tr/moda/moda-haberleri/sezonsuz-ve-zamansiz-alisverisin-adresi-beymen-seasons#google_vignette |access-date=4 June 2024 |work=ELLE Türkiye |date=2020 |language=tr}}
Beymen operates department stores in the following locations:[https://www.beymen.com/about-beymen-c-343 Beymen official website][https://www.beymen.com/magazalar "Mağazalar", Beymen official website] Michelgroup also designed the 2,000 m2 unit at Akasya mall in Üsküdar on the Asian side of Istanbul.{{cite news |title=Beymen Akasya - Michelgroup |url=https://www.world-architects.com/en/michelgroup-zurich/project/beymen-akasya |access-date=7 May 2024 |work=World Architects}}
Former stores: Erenköy (in Suadiye, Kadıköy),{{cite news |title=Beymen en büyük cadde mağazasını açıyor|trans-title=Beymen opens the biggest street store |url=https://www.aa.com.tr/tr/sirkethaberleri/perakende/beymen-en-buyuk-cadde-magazasini-aciyor/638823 |access-date=4 June 2024 |website=aa.com.tr}} Akmerkez
References
{{reflist}}
External links
- [https://monocle.com/film/design/beymen-nisantasi/ "Baymen Nişantaşı" (video)], Monocle, September 2011
Category:Department stores of Turkey
Category:1971 establishments in Turkey
Category:Companies based in Istanbul
Category:Lists of department store branches by company