Tolak Angin
{{Short description|Herbal supplement product}}
{{Infobox brand
| name = Tolak Angin
| logo = Tolak Angin Sachet.jpg
| logo_upright =
| logo_alt =
| logo_caption = A 15ml sachet of Tolak Angin
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| producttype = Medicine
| currentowner =
| producedby = Sido Muncul
| country = Indonesia
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| ambassadors =
| tagline = Orang Pintar Minum Tolak Angin
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}}
Tolak Angin is a herbal supplement product produced in Indonesia by Sido Muncul. Sold as a syrup packaged in yellow sachets, it is one of the most popular brands in Indonesia.
Product
The product contains, as ingredients, ginger, wild mint, fennel, cumin, screw tree, cloves, and honey, with a claimed secret recipe. It is typically sold in sachets, priced at less than $0.25 each in 2014. Generally, it is consumed in Indonesia by people experiencing "masuk angin" or common cold – a general description for common ailments resulting in weakened immune systems. Several variants are manufactured, including sugar-free and child-oriented variants, and separate products such as Tolak Angin branded candies and ointment.{{cite news |last1=Astutik |first1=Yuni |title=Tolak Angin, Dari Jamu Godog Hingga Jamu Cair Modern |url=https://www.cnbcindonesia.com/lifestyle/20200115191521-33-130317/tolak-angin-dari-jamu-godog-hingga-jamu-cair-modern |accessdate=8 May 2020 |work=CNBC Indonesia |date=21 January 2020 |language=id-ID}}
Brand
In Indonesia, Tolak Angin is ubiquitously used and is one of the most popular consumer brands, with the product being sold by millions of small vendors. The product is well-recognized because of its yellow sachet packaging, which has been copied by similar products of competitors.{{cite news |last1=Bland |first1=Ben |title=Appetite grows for Indonesia's herbal remedies |url=https://www.ft.com/content/5ed979a4-e6ec-11e3-b8c7-00144feabdc0 |accessdate=8 May 2020 |work=Financial Times |date=1 June 2014}}{{cite news |title=From street stalls to bourses, South East Asia's traditional medicine makers promise panacea |url=https://www.reuters.com/article/us-asia-health-herbalmedicines/from-street-stalls-to-bourses-south-east-asias-traditional-medicine-makers-promise-panacea-idUSBRE9BJ0BK20131220 |accessdate=8 May 2020 |work=Reuters |date=20 December 2013}} The brand's slogan is "Orang pintar minum Tolak Angin" ("Smart people take Tolak Angin").{{cite news |title=Orang pintar, wong bejo, lalu orang kreatif |url=https://www.merdeka.com/khas/orang-pintar-wong-bejo-lalu-orang-kreatif.html |accessdate=8 May 2020 |work=Merdeka |date=2 May 2014 |language=id}}
Outside of Indonesia, Tolak Angin is also sold in, for example, Philippines, Malaysia, Nigeria, Hong Kong, Australia, the Netherlands, and the United States. Exports outside Indonesia comprised around 5 percent of the product's sales in 2014.{{cite news |title=Kisah Tolak Angin Menembus Pasar Global |url=https://swa.co.id/swa/trends/marketing/kisah-tolak-angin-menembus-pasar-global |accessdate=8 May 2020 |work=SWA |date=13 August 2014 |language=id}}{{cite news |title=Sido Muncul menjajal ekspor ke negara tujuan baru di tahun 2020 |url=https://industri.kontan.co.id/news/sido-muncul-menjajal-ekspor-ke-negara-tujuan-baru-di-tahun-2020 |accessdate=8 May 2020 |work=Kontan |date=23 December 2019 |language=id}} In 2016, it was reported that the annual production of the product was at 780 million sachets.{{cite news |title=Drug Regulator Deems Tolak Angin Safe Despite US Labeling |url=https://jakartaglobe.id/context/drug-regulator-deems-tolak-angin-safe-despite-us-labeling |accessdate=8 May 2020 |work=Jakarta Globe |date=14 August 2015}}
History
The mixture was reportedly first developed by Rahmat Sulistyo in 1930 as a family recipe. It was first sold to the public at Yogyakarta in 1940 as a premixed jamu Although due to the Indonesian National Revolution the family moved to Semarang, and there in 1951, the company Sido Muncul was founded. It was sold as a regular jamu until 1992, when it adopted 15 ml sachets as packaging instead.{{cite news |last1=Astutik |first1=Yuni |title=Setelah Jamu Godok & Cair, Kini Tolak Angin Berbentuk Kapsul |url=https://www.cnbcindonesia.com/market/20200220144732-17-139320/setelah-jamu-godok-cair-kini-tolak-angin-berbentuk-kapsul |accessdate=8 May 2020 |work=CNBC Indonesia |date=2 February 2020 |language=id-ID}} The product is also sold in powder sachets.
In 2015, Tolak Angin sachets sold in California were given Prop 65 warnings which indicated that they contained lead. The distributor later clarified that the warnings were due to "abundance of caution".{{cite news |title=Tolak Angin said to contain lead in California, PT Sido Muncul denies allegations {{!}} Coconuts Jakarta |url=https://coconuts.co/jakarta/news/tolak-angin-said-contain-lead-california-pt-sido-muncul-denies-allegations/ |accessdate=8 May 2020 |work=Coconuts |date=14 August 2015}}
Sido Muncul opened a new production facility for Tolak Angin at Ungaran, Semarang in 2018 with a production capacity of 200 million sachets per month, compared to 80 million in its prior facility.{{cite news |last1=Prawitaningrum |first1=Raras |title=Perluas Pabrik, Sido Muncul Produksi 280 Juta Sachet Jamu per Bulan |url=https://finance.detik.com/berita-ekonomi-bisnis/d-3987629/perluas-pabrik-sido-muncul-produksi-280-juta-sachet-jamu-per-bulan |accessdate=8 May 2020 |work=detikfinance |date=24 April 2018 |language=id-ID}}