Twitter under Elon Musk#Premium
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{{Use American English|date=November 2023}}
{{Use mdy dates|date=September 2024}}
{{Elon Musk series|expanded=Companies}}
Elon Musk completed the acquisition of Twitter in October 2022; Musk acted as CEO of Twitter until June 2023 when he was succeeded by Linda Yaccarino. In a move that, despite Yaccarino's accession, was widely attributed to Musk,{{Cite web |last=Stokel-Walker |first=Chris |title=Twitter's rebrand to X is destined to fail, critics say |url=https://www.fastcompany.com/90927580/elon-musk-twitter-rebrand-x-bad-idea |website=Fast Company |date=July 24, 2023 |access-date=August 31, 2024 |archive-date=August 31, 2024 |archive-url=https://web.archive.org/web/20240831155349/https://www.fastcompany.com/90927580/elon-musk-twitter-rebrand-x-bad-idea |url-status=live }}{{Cite web |last=Feiner |first=Lauren |date=July 25, 2023 |title=Musk explains why he's rebranding Twitter to X: It's not just a name change |url=https://www.cnbc.com/2023/07/25/musk-explains-why-hes-rebranding-twitter-to-x.html |access-date=August 31, 2024 |publisher=CNBC |language=en}} Twitter was rebranded to X on July 23, 2023, and its domain name changed from twitter.com to x.com on May 17, 2024.
Now operating as X, the platform closely resembles its predecessor but includes additional features such as long-form texts,{{Cite web |last=Aadeetya |first=S |date=March 9, 2024 |title=X Brings 'Articles' That Lets You Post Long-Form Content |url=https://www.news18.com/tech/x-brings-articles-that-lets-you-post-long-form-content-8808651.html |access-date=June 8, 2024 |website=News18 |archive-date=March 10, 2024 |archive-url=https://web.archive.org/web/20240310173741/https://www.news18.com/tech/x-brings-articles-that-lets-you-post-long-form-content-8808651.html |url-status=live }} account monetization options,{{Cite web |date=March 28, 2024 |title=Elon Musk announces free premium features for X Accounts with over 2500 verified subscribers |url=https://www.newindianexpress.com/business/2024/Mar/28/elon-musk-announces-free-premium-features-for-x-accounts-with-over-2500-verified-subscribers-2 |access-date=June 8, 2024 |website=The New Indian Express |archive-date=April 8, 2024 |archive-url=https://web.archive.org/web/20240408063606/https://www.newindianexpress.com/business/2024/Mar/28/elon-musk-announces-free-premium-features-for-x-accounts-with-over-2500-verified-subscribers-2 |url-status=live }} audio-video calls,{{Cite web |last=The Hindu Bureau |date=March 2, 2024 |title=How to control your new audio and video call privacy settings on X |url=https://www.thehindu.com/sci-tech/technology/how-to-control-your-new-audio-and-video-call-privacy-settings-on-x/article67906874.ece |access-date=June 8, 2024 |website=The Hindu |archive-date=March 4, 2024 |archive-url=https://web.archive.org/web/20240304034229/https://www.thehindu.com/sci-tech/technology/how-to-control-your-new-audio-and-video-call-privacy-settings-on-x/article67906874.ece |url-status=live }} integration with xAI's Grok chatbot,{{Cite web |date=November 23, 2023 |title=Grok will be available to X Premium Plus subscribers next week: Elon Musk |url=https://indianexpress.com/article/technology/artificial-intelligence/grok-will-be-available-to-x-premium-plus-subscribers-next-week-elon-musk-9038949/ |access-date=June 8, 2024 |website=The Indian Express |archive-date=December 4, 2023 |archive-url=https://web.archive.org/web/20231204112103/https://indianexpress.com/article/technology/artificial-intelligence/grok-will-be-available-to-x-premium-plus-subscribers-next-week-elon-musk-9038949/ |url-status=live }} job search,{{Cite web |title=X, formerly Twitter, opens job search function to all users |url=https://www.hrdive.com/news/x-elon-musk-opens-job-search-function/700391/ |access-date=June 10, 2024 |website=HR Dive |language=en-US |archive-date=February 12, 2024 |archive-url=https://web.archive.org/web/20240212003543/https://www.hrdive.com/news/x-elon-musk-opens-job-search-function/700391/ |url-status=live }} and a repurposing of the platform's verification system as a subscription premium.{{Cite web |last=Gerken |first=Tom |date=April 4, 2024 |title=X gives free blue ticks to its most popular users |url=https://www.bbc.com/news/technology-68718291 |access-date=June 8, 2024 |website=BBC Home |archive-date=May 11, 2024 |archive-url=https://web.archive.org/web/20240511020030/https://www.bbc.com/news/technology-68718291 |url-status=live }} Several legacy Twitter features were removed from the site after Musk acquired Twitter, including Circles,{{cite web | last=Peters | first=Jay | title=X is shutting down Circles | website=The Verge | date=September 21, 2023 | url=https://www.theverge.com/2023/9/21/23884851/x-shutting-down-circles-twitter | access-date=June 11, 2024 | archive-date=April 11, 2024 | archive-url=https://web.archive.org/web/20240411040544/https://www.theverge.com/2023/9/21/23884851/x-shutting-down-circles-twitter | url-status=live }} NFT profile pictures,{{cite web | last=Mehta | first=Ivan | title=X removes support for NFT profile pictures | website=TechCrunch | date=January 10, 2024 | url=https://techcrunch.com/2024/01/10/x-removes-support-for-nft-profile-pictures/ | access-date=June 11, 2024 | archive-date=June 6, 2024 | archive-url=https://web.archive.org/web/20240606141123/https://techcrunch.com/2024/01/10/x-removes-support-for-nft-profile-pictures/ | url-status=live }} and the experimental pronouns in profiles feature.{{cite web | last=Manager | first=Social Media | title=X Removes Pronoun Display Options on User Profiles | website=Social Media Today | date=March 31, 2024 | url=https://www.socialmediatoday.com/news/x-removes-pronoun-display-options-profiles/711807/ | access-date=June 11, 2024 | archive-date=April 8, 2024 | archive-url=https://web.archive.org/web/20240408091029/https://www.socialmediatoday.com/news/x-removes-pronoun-display-options-profiles/711807/ | url-status=live }} Musk aims to transform X into an "everything app", akin to WeChat.{{Cite web |last=Ortutay |first=Barbara |date=May 25, 2023 |title=Elon Musk wants to build a digital town square. But his debut for DeSantis had a tech failure. |url=https://apnews.com/article/twitter-spaces-musk-desantis-presidential-f1d67097d0ec19616bd0b0d320cb27d1 |url-status=live |archive-url=https://web.archive.org/web/20231123130932/https://apnews.com/article/twitter-spaces-musk-desantis-presidential-f1d67097d0ec19616bd0b0d320cb27d1 |archive-date=November 23, 2023 |access-date=November 25, 2023 |website=AP News |language=en}}
X has faced significant controversy post-rebranding. Issues such as the release of the Twitter Files, suspension of ten journalists' accounts, and temporary measures like labeling media outlets as "state-affiliated" and restricting their visibility have sparked criticism.{{cite web | last=Stempel | first=Jonathan | title=Musk's X Corp loses lawsuit against hate speech watchdog | work=Reuters | date=March 25, 2024 | url=https://www.reuters.com/technology/musks-x-corp-loses-lawsuit-against-hate-speech-watchdog-2024-03-25/ | access-date=June 9, 2024}}{{cite web | last1=Sengupta | first1=Abhik | title=Here's What Action Facebook, Twitter, TikTok and Others Are Taking During Russia-Ukraine War | website=News18 | date=March 7, 2022 | url=https://www.news18.com/news/tech/heres-what-action-facebook-twitter-tiktok-and-others-are-taking-during-russia-ukraine-war-4845368.html | access-date=June 9, 2024 | archive-date=October 24, 2022 | archive-url=https://web.archive.org/web/20221024125422/http://www.news18.com/news/tech/heres-what-action-facebook-twitter-tiktok-and-others-are-taking-during-russia-ukraine-war-4845368.html | url-status=live }} Despite Musk stepping down as CEO, X continues to struggle with challenges such as viral misinformation,{{cite web | title=Influencers On X Profiting From Fake News On Israel-Gaza War: Report | website=NDTV.com | date=February 22, 2019 | url=https://www.ndtv.com/world-news/influencers-on-x-profiting-from-fake-news-on-israel-gaza-war-report-5054978 | access-date=June 9, 2024 | archive-date=June 9, 2024 | archive-url=https://web.archive.org/web/20240609023832/https://www.ndtv.com/world-news/influencers-on-x-profiting-from-fake-news-on-israel-gaza-war-report-5054978 | url-status=live }} hate speech, and antisemitism controversies.{{cite web | last1=Frenkel | first1=Sheera | last2=Myers | first2=Steven Lee | title=Antisemitic and Anti-Muslim Hate Speech Surges Across the Internet | website=The New York Times | date=November 15, 2023 | url=https://www.nytimes.com/2023/11/15/technology/hate-speech-israel-gaza-internet.html | access-date=June 9, 2024 | archive-date=May 3, 2024 | archive-url=https://web.archive.org/web/20240503190050/https://www.nytimes.com/2023/11/15/technology/hate-speech-israel-gaza-internet.html | url-status=live }}{{cite web | last=Clayton | first=James | title=X ad boycott gathers pace amid antisemitism storm | website=BBC Home | date=November 18, 2023 | url=https://www.bbc.com/news/world-us-canada-67460386 | access-date=June 9, 2024 | archive-date=November 18, 2023 | archive-url=https://web.archive.org/web/20231118032055/https://www.bbc.com/news/world-us-canada-67460386 | url-status=live }} In response to allegations it deemed unfair, X Corp. has pursued legal action against nonprofit organizations Media Matters and the Center for Countering Digital Hate.{{cite web | title=X sues Media Matters over report about ads appearing next to Nazi posts | publisher=NBC News | date=November 21, 2023 | url=https://www.nbcnews.com/tech/tech-news/x-sues-media-matters-report-ads-appearing-nazi-posts-rcna126095 | access-date=June 9, 2024 | archive-date=June 2, 2024 | archive-url=https://web.archive.org/web/20240602120057/https://www.nbcnews.com/tech/tech-news/x-sues-media-matters-report-ads-appearing-nazi-posts-rcna126095 | url-status=live }}
History
= Acquisition of Twitter =
{{Main|Acquisition of Twitter by Elon Musk}}
{{Tweet
| name = Elon Musk 15px
| username = elonmusk
| date = April 14, 2022
| text = I made an offer
{{URL|https://www.sec.gov/Archives/edgar/data/0001418091/000110465922045641/tm2212748d1_sc13da.htm|https://sec.gov/Archives/edgar...}}
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| image = Elon Musk Royal Society (crop2).jpg
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Elon Musk initiated the acquisition of Twitter, Inc. on April 14, 2022, and completed it on October 28, 2022.{{cite web | last1=Turner | first1=Giles | last2=Adler | first2=Maxwell | title=Elon Musk Makes $43 Billion Unsolicited Bid to Take Twitter Private | website=Bloomberg.com | date=April 14, 2022 | url=https://www.bloomberg.com/news/articles/2022-04-14/elon-musk-launches-43-billion-hostile-takeover-of-twitter | access-date=June 9, 2024 | archive-date=April 14, 2022 | archive-url=https://web.archive.org/web/20220414103558/https://www.bloomberg.com/news/articles/2022-04-14/elon-musk-launches-43-billion-hostile-takeover-of-twitter | url-status=live }}{{cite news | last1=Siddiqui | first1=Faiz | last2=Dwoskin | first2=Elizabeth | title=Elon Musk acquires Twitter and fires top executives | newspaper=The Washington Post | date=October 28, 2022 | url=https://www.washingtonpost.com/technology/2022/10/27/twitter-elon-musk/ | access-date=June 9, 2024 | archive-date=October 28, 2022 | archive-url=https://web.archive.org/web/20221028022504/https://www.washingtonpost.com/technology/2022/10/27/twitter-elon-musk/ | url-status=live }} His goal was to transform Twitter into X, an all-encompassing app inspired by WeChat.{{cite web | last=Anirban Sen | first=Tom Hals | title=Musk reverses course, again: he's ready to buy Twitter, build 'X' app | work=Reuters | date=October 5, 2022 | url=https://www.reuters.com/markets/europe/musk-said-go-ahead-with-5420-share-twitter-deal-bloomberg-reporter-2022-10-04/ | access-date=June 9, 2024 | archive-date=October 4, 2022 | archive-url=https://web.archive.org/web/20221004165933/https://www.reuters.com/markets/europe/musk-said-go-ahead-with-5420-share-twitter-deal-bloomberg-reporter-2022-10-04/ | url-status=live }} By April, Musk had become Twitter's largest shareholder with a 9.2 percent stake and made an unsolicited $44 billion offer on April 14, which Twitter's board initially resisted before accepting on April 25.{{cite web | last=Lora Kolodny | first=Jordan Novet | title=Elon Musk spent $2.64 billion on Twitter shares so far this year, new filing shows | publisher=CNBC | date=April 5, 2022 | url=https://www.cnbc.com/2022/04/05/elon-musk-spent-2point64-billion-on-twitter-shares-so-far-this-year-new-filing-shows.html | access-date=June 9, 2024 | archive-date=April 6, 2022 | archive-url=https://web.archive.org/web/20220406014745/https://www.cnbc.com/2022/04/05/elon-musk-spent-2point64-billion-on-twitter-shares-so-far-this-year-new-filing-shows.html | url-status=live }}{{cite web | last=McCabe | first=David | title=Elon Musk's Twitter Deal Unlikely to Be Blocked by Regulators | website=The New York Times | date=April 25, 2022 | url=https://www.nytimes.com/2022/04/25/technology/elon-musk-twitter-regulators.html | access-date=June 9, 2024 | archive-date=April 25, 2022 | archive-url=https://web.archive.org/web/20220425204005/https://www.nytimes.com/2022/04/25/technology/elon-musk-twitter-regulators.html | url-status=live }} In July, Musk attempted to terminate the deal, citing Twitter's failure to address spam bot accounts.{{cite web | last=Roumeliotis | first=Greg | title=Twitter vows legal fight after Musk pulls out of $44 billion deal | work=Reuters | date=July 11, 2022 | url=https://www.reuters.com/technology/elon-musk-terminating-twitter-deal-2022-07-08/ | access-date=June 9, 2024 | archive-date=July 8, 2022 | archive-url=https://web.archive.org/web/20220708213217/https://www.reuters.com/technology/elon-musk-terminating-twitter-deal-2022-07-08/ | url-status=live }} Twitter sued him, with a trial set for mid-October.{{cite web | title=Twitter-Musk takeover dispute heading for October trial | website=BBC Home | date=July 19, 2022 | url=https://www.bbc.com/news/world-us-canada-62058387 | access-date=June 9, 2024 | archive-date=July 19, 2022 | archive-url=https://web.archive.org/web/20220719200010/https://www.bbc.com/news/world-us-canada-62058387 | url-status=live }} Musk then reversed his decision and completed the acquisition on October 28.{{cite web | last1=Hern | first1=Alex | last2=Rushe | first2=Dominic | title=Elon Musk claims he has acquired Twitter 'to help humanity' | website=The Guardian | date=October 27, 2022 | url=https://www.theguardian.com/technology/2022/oct/27/elon-musk-twitter-advertisers-donald-trump | access-date=June 9, 2024 | archive-date=October 27, 2022 | archive-url=https://web.archive.org/web/20221027183417/https://www.theguardian.com/technology/2022/oct/27/elon-musk-twitter-advertisers-donald-trump | url-status=live }} He became the new owner and CEO, took Twitter private, merged it into X Corp., and fired several top executives, including CEO Parag Agrawal.{{cite web | last=Sullivan | first=Clare Duffy | title=Elon Musk has taken control of Twitter and fired its top executives | publisher=CNN | date=October 28, 2022 | url=https://www.cnn.com/2022/10/27/tech/elon-musk-twitter/index.html | access-date=June 9, 2024 | archive-date=October 28, 2022 | archive-url=https://web.archive.org/web/20221028011450/https://www.cnn.com/2022/10/27/tech/elon-musk-twitter/index.html | url-status=live }} Following Twitter's change in ownership, Musk renamed several features to remove references to bird-oriented terminology, including renaming "Birdwatch" to "Community Notes".{{Cite web |last=Biron |first=Bethany |title=Elon Musk said Twitter's Birdwatch feature will be renamed 'Community Notes' and is aimed at 'improving information accuracy' amid growing content-moderation concerns |url=https://www.businessinsider.com/musk-renames-birdwatch-community-notes-touts-improving-accuracy-2022-11 |url-status=live |archive-url=https://web.archive.org/web/20221115023929/https://www.businessinsider.com/musk-renames-birdwatch-community-notes-touts-improving-accuracy-2022-11 |archive-date=November 15, 2022 |access-date=November 15, 2022 |website=Business Insider}}{{cite web | last=Hoskins | first=James Clayton & Peter | title=Elon Musk takes control of Twitter in $44bn deal | website=BBC Home | date=October 28, 2022 | url=https://www.bbc.com/news/technology-63402338 | access-date=June 9, 2024 | archive-date=April 14, 2023 | archive-url=https://web.archive.org/web/20230414154710/https://www.bbc.com/news/technology-63402338 | url-status=live }} In October, Musk ordered Twitter employees to revamp multiple aspects of the program within one week, enlisting employees from his other companies, including Tesla, the Boring Company, and Neuralink,{{Cite web |last=Kolodny |first=Lora |author-link=Lora Kolodny |date=October 31, 2022 |title=Elon Musk has pulled more than 50 Tesla employees into his Twitter takeover |url=https://www.cnbc.com/2022/10/31/elon-musk-has-pulled-more-than-50-tesla-engineers-into-twitter.html |url-status=live |archive-url=https://web.archive.org/web/20221031211903/https://www.cnbc.com/2022/10/31/elon-musk-has-pulled-more-than-50-tesla-engineers-into-twitter.html |archive-date=October 31, 2022 |access-date=November 1, 2022 |publisher=CNBC}} as well as investors Jason Calacanis and Sriram Krishnan.{{Cite magazine |last=Perrigo |first=Billy |date=October 31, 2022 |title=Inside Twitter's Chaotic First Weekend Under Elon Musk |url=https://time.com/6226659/elon-musk-twitter-misinformation-verification-employees |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20221031154831/https://time.com/6226659/elon-musk-twitter-misinformation-verification-employees/ |archive-date=October 31, 2022 |access-date=November 3, 2022 |magazine=Time}} To meet these deadlines, many staff members were told to work longer hours.{{Cite web |last=Dean |first=Grace |date=November 1, 2022 |title=Twitter staff have been told to work 84-hour weeks and managers slept at the office over the weekend as they scramble to meet Elon Musk's tight deadlines, reports say |url=https://www.businessinsider.com/elon-musk-twitter-staff-layoffs-long-hours-shifts-work-jobs-2022-11 |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20221101112108/https://www.businessinsider.com/elon-musk-twitter-staff-layoffs-long-hours-shifts-work-jobs-2022-11 |archive-date=November 1, 2022 |access-date=November 3, 2022 |website=Business Insider}}
Musk is not the sole owner of X Corp.; it is wholly owned by X Holdings Corp. (XHC) and based on a court filing by X Corp. and XHC. Investors in XHC include entities linked to Bill Ackman, Larry Ellison, Marc Andreessen, and Sean Combs.{{Cite web |last=Cho |first=Winston |date=August 22, 2024 |title=Sean "Diddy" Combs Revealed to Be Among Investors in Elon Musk's X Launch |url=https://www.hollywoodreporter.com/business/business-news/sean-diddy-combs-investors-elon-musk-x-1235982288/ |access-date=August 22, 2024 |website=The Hollywood Reporter |language=en-US |archive-date=August 22, 2024 |archive-url=https://web.archive.org/web/20240822192339/https://www.hollywoodreporter.com/business/business-news/sean-diddy-combs-investors-elon-musk-x-1235982288/ |url-status=live }} The court filing also reflects that over 20 Fidelity-associated funds, trusts and pools are investors in XHC.
= Post-acquisition =
On July 23, 2023, Musk announced the rebranding of Twitter to X, which started when the X.com domain (formerly associated with PayPal) began redirecting to Twitter;{{Cite web |last=Davis |first=Wes |date=July 23, 2023 |title=Twitter's rebrand to X may actually be happening soon |url=https://www.theverge.com/2023/7/23/23804629/twitters-rebrand-to-x-may-actually-be-happening-soon |url-status=live |archive-url=https://web.archive.org/web/20231013162439/https://www.theverge.com/2023/7/23/23804629/twitters-rebrand-to-x-may-actually-be-happening-soon |archive-date=October 13, 2023 |access-date=July 23, 2023 |website=The Verge |language=en-US}} the logo was changed from the bird to the X the next day,{{Cite web |title=Twitter changes logo to 'X', replacing blue bird symbol. |url=https://www.aljazeera.com/news/2023/7/23/elon-musk-says-he-will-change-twitters-blue-bird-logo-to-an-x |url-status=live |archive-url=https://web.archive.org/web/20230724022444/https://www.aljazeera.com/news/2023/7/23/elon-musk-says-he-will-change-twitters-blue-bird-logo-to-an-x |archive-date=July 24, 2023 |access-date=July 24, 2023 |publisher=Al Jazeera |language=en}} and the platform's official main and associated accounts also began using the letter X within their handles.{{Cite news |last=Roth |first=Emma |date=July 25, 2023 |title=Elon Musk just changed Twitter's logo again — sort of |url=https://www.theverge.com/2023/7/25/23807418/twitter-x-logo-design-change-elon-musk |url-status=live |archive-url=https://web.archive.org/web/20230725203202/https://www.theverge.com/2023/7/25/23807418/twitter-x-logo-design-change-elon-musk |archive-date=July 25, 2023 |access-date=July 25, 2023 |work=The Verge}} The @x handle was originally owned by photographer Gene X Hwang, who registered it in 2007. Hwang had expressed willingness to sell the handle, but received an email stating that the company was taking it, and was not offered financial benefits.{{Cite news |last=Titcomb |first=James |date=July 26, 2023 |title='They just took it': Elon Musk takes over @x Twitter account without paying owner |url=https://www.telegraph.co.uk/business/2023/07/26/x-twitter-handle-account-owner-not-paid-elon-musk-rebrand/ |url-status=live |archive-url=https://web.archive.org/web/20230726094318/https://www.telegraph.co.uk/business/2023/07/26/x-twitter-handle-account-owner-not-paid-elon-musk-rebrand/ |archive-date=July 26, 2023 |access-date=July 26, 2023 |work=The Daily Telegraph |issn=0307-1235}} The Android app's name and icon were changed to X on Google Play by July 27; the same change went live on the App Store on July 31 after Apple granted an exception to its minimum character length of 2.{{Cite web |date=July 31, 2023 |title=Twitter gets special permission to be 'X' in the iOS App Store |url=https://www.theverge.com/2023/7/31/23813883/twitter-x-ios-app-store-iphone-apple-elon-musk |url-status=live |archive-url=https://web.archive.org/web/20230731152819/https://www.theverge.com/2023/7/31/23813883/twitter-x-ios-app-store-iphone-apple-elon-musk |archive-date=July 31, 2023 |access-date=July 31, 2023}} Around that time, some more elements of the Twitter branding were removed from the web version, including tweets being renamed to "posts".{{Cite web |date=July 29, 2023 |title=As Musk renames Twitter to X; 'Tweets' now 'posts', 'retweets' become 'reposts': Report |url=https://www.hindustantimes.com/technology/twitter-latest-news-elon-musk-x-tweet-to-be-called-post-101690642819088.html |url-status=live |archive-url=https://web.archive.org/web/20230813172330/https://www.hindustantimes.com/technology/twitter-latest-news-elon-musk-x-tweet-to-be-called-post-101690642819088.html |archive-date=August 13, 2023 |access-date=August 14, 2023 |website=Hindustan Times |language=en}}
The rebrand was described as unusual, given that Twitter's brand was already strong internationally, with words like "tweet" having entered common language.{{Cite web |date=July 26, 2023 |title=Twitter was the Holy Grail of branding. Then Elon Musk ditched it. Experts question why |url=https://www.cbc.ca/news/business/twitter-elon-musk-branding-x-1.6917161 |url-status=live |archive-url=https://web.archive.org/web/20230810233741/https://www.cbc.ca/news/business/twitter-elon-musk-branding-x-1.6917161 |archive-date=August 10, 2023 |access-date=August 9, 2023 |publisher=Canadian Broadcasting Corporation}} The rebranding was criticized on the basis that the trademarkability of the name and logo is weak: there are almost 900 companies in the U.S. that own an X trademark,{{Cite news |date=July 25, 2023 |title=Why Twitter's rebrand to X could be legally challenging |url=https://www.cbsnews.com/news/twitter-trademark-x-com-rebrand/ |url-status=live |archive-url=https://web.archive.org/web/20230804171027/https://www.cbsnews.com/news/twitter-trademark-x-com-rebrand/ |archive-date=August 4, 2023 |access-date=August 4, 2023 |publisher=CBS News}} including an existing social media-related logo owned by Meta Platforms.{{Cite news |last1=Sheth |first1=Sonam |last2=Sundar |first2=Sindhu |title=Meta already appears to hold the rights to 'X.' It could make Twitter's rebrand complicated. |url=https://www.businessinsider.com/meta-holds-rights-to-x-twitter-rebrand-elon-musk-2023-7 |url-status=live |archive-url=https://web.archive.org/web/20230804171025/https://www.businessinsider.com/meta-holds-rights-to-x-twitter-rebrand-elon-musk-2023-7 |archive-date=August 4, 2023 |access-date=August 4, 2023 |work=Business Insider}} The X logo uses a blackboard bold X, a character that has appeared in mathematical textbooks since the 1970s and that is included in Unicode as {{unichar|1D54F|Mathematical double-struck capital X}}.{{Cite web |title=Twitter's new 'X' logo looks suspiciously like a Unicode character – Business Insider |url=https://www.businessinsider.com/twitter-x-logo-unicode-math-textbooks-2023-7 |url-status=live |archive-url=https://web.archive.org/web/20231110050123/https://www.businessinsider.com/twitter-x-logo-unicode-math-textbooks-2023-7 |archive-date=November 10, 2023 |access-date=November 9, 2023 |website=Business Insider}}{{Cite news |last=Brodkin |first=Jon |date=July 24, 2023 |title=Musk rushes out new Twitter logo—it's just an X that someone tweeted at him |url=https://arstechnica.com/tech-policy/2023/07/musk-rushes-out-new-twitter-logo-its-just-an-x-that-someone-tweeted-at-him/ |url-status=live |archive-url=https://web.archive.org/web/20230730052415/https://arstechnica.com/tech-policy/2023/07/musk-rushes-out-new-twitter-logo-its-just-an-x-that-someone-tweeted-at-him/ |archive-date=July 30, 2023 |access-date=August 4, 2023 |work=Ars Technica}} A few days after the rebrand took effect, an AP Stylebook update recommended that journalists refer to the platform as "X, formerly known as Twitter".{{Cite news |last=Conger |first=Kate |date=August 3, 2023 |title=So What Do We Call Twitter Now Anyway? |url=https://www.nytimes.com/2023/08/03/technology/twitter-x-tweets-elon-musk.html |url-status=live |archive-url=https://web.archive.org/web/20231012220459/https://www.nytimes.com/2023/08/03/technology/twitter-x-tweets-elon-musk.html |archive-date=October 12, 2023 |access-date=August 29, 2023 |work=The New York Times |language=en-US |issn=0362-4331}} By September 2023, Ad Age, citing The Harris Poll, noted that the rebranding had not publicly caught on, with the majority of users still referring to X as "Twitter".{{Cite web |last=Nudd |first=Tim |date=September 15, 2023 |title=Twitter users don't want to call it X — Inside the platform's marketing challenge |url=https://adage.com/article/digital-marketing-ad-tech-news/twitter-users-dont-want-call-it-x-inside-platforms-marketing-challenge/2516031 |url-status=live |archive-url=https://web.archive.org/web/20230915163111/https://adage.com/article/digital-marketing-ad-tech-news/twitter-users-dont-want-call-it-x-inside-platforms-marketing-challenge/2516031 |archive-date=September 15, 2023 |access-date=September 16, 2023 |website=Advertising Age}} On May 17, 2024, Musk announced that the URL was officially changed from twitter.com to x.com,{{Cite web |last=Cartwright |first=Jason |date=May 15, 2024 |title=Goodbye Twitter.com, Welcome to X.com |url=https://techau.com.au/goodbye-twitter-com-welcome-to-x-com/ |url-status=live |archive-url=https://web.archive.org/web/20240515082607/https://techau.com.au/goodbye-twitter-com-welcome-to-x-com/ |archive-date=May 15, 2024 |access-date=May 15, 2024 |website=techAU |language=en-AU}}{{Cite news |date=May 17, 2024 |title=Twitter's domain is now officially x.com, Elon Musk 'tweets' |url=https://economictimes.indiatimes.com/news/international/business/twitters-domain-is-now-officially-x-com-elon-musk-tweets/articleshow/110198217.cms?from=mdr |url-status=live |archive-url=https://web.archive.org/web/20240517063326/https://economictimes.indiatimes.com/news/international/business/twitters-domain-is-now-officially-x-com-elon-musk-tweets/articleshow/110198217.cms?from=mdr |archive-date=May 17, 2024 |access-date=May 17, 2024 |work=The Economic Times |issn=0013-0389}} with the domain transition being one of the more awkward aspects of Musk's rebranding the company.{{citation|first1=Jay|last1=Peters|first2=Thomas|last2=Ricker|title=Twitter is officially X.com now|date=May 17, 2024|url=https://www.theverge.com/2024/5/17/23829098/twitter-x-com-url-links-switch|work=The Verge|access-date=August 21, 2024|archive-date=May 17, 2024|archive-url=https://web.archive.org/web/20240517194725/https://www.theverge.com/2024/5/17/23829098/twitter-x-com-url-links-switch|url-status=live}}
Social media sites including Twitter came under questioning for their handing of disinformation related to the 2024 United Kingdom riots.{{cite web |last1=Otis |first1=John |title=Covering the U.K. Riots Amid Disorder and Misinformation |url=https://www.nytimes.com/2024/08/09/insider/uk-riots.html |work=The New York Times |date=August 9, 2024 |access-date=August 9, 2024 |archive-date=August 9, 2024 |archive-url=https://web.archive.org/web/20240809075308/https://www.nytimes.com/2024/08/09/insider/uk-riots.html |url-status=live}}{{cite web |last1=Browne |first1=Ryan |title=As disinformation spreads during UK riots, regulators are currently powerless to take action |date=August 8, 2024 |url=https://www.cnbc.com/2024/08/08/online-disinformation-fueled-uk-riots-but-regulators-cant-take-action.html |publisher=CNBC |access-date=August 9, 2024}} Musk criticised UK Prime Minister Keir Starmer amid the riots, saying "Shouldn't you be concerned about attacks on *all* communities?".{{Cite news |last1=Riley-Smith |first1=Ben |last2=Penna |first2=Dominic |date=August 5, 2024 |title=Starmer clashes with Musk over UK riot remarks |url=https://www.telegraph.co.uk/politics/2024/08/05/starmer-attacks-musk-over-claims-uk-civil-war-is-inevitable/ |access-date=August 5, 2024 |work=The Telegraph |language=en-GB |issn=0307-1235 |archive-date=August 5, 2024 |archive-url=https://web.archive.org/web/20240805164637/https://www.telegraph.co.uk/politics/2024/08/05/starmer-attacks-musk-over-claims-uk-civil-war-is-inevitable/ |url-status=live }} Responding to a tweet with footage of the disorder that said the riots were due to the "effects of mass migration and open borders", Musk tweeted, "Civil war is inevitable" and his comments were condemned by Starmer's official spokesman. Having previously restored Tommy Robinson's account, Musk interacted with him on the platform,{{cite news |last1=Gregory |first1=Andy |last2=Cooke |first2=Millie |date=August 5, 2024 |title=Downing Street condemns Elon Musk for claim 'civil war is inevitable' |url=https://www.independent.co.uk/news/uk/home-news/elon-musk-civil-war-uk-riots-b2591213.html |newspaper=The Independent |archive-date=August 5, 2024 |access-date=August 9, 2024 |archive-url=https://web.archive.org/web/20240805174350/https://www.independent.co.uk/news/uk/home-news/elon-musk-civil-war-uk-riots-b2591213.html |url-status=live }}{{cite news |last1=Cecil |first1=Nicholas |date=August 5, 2024 |title=UK riots: No10 slaps down Elon Musk for 'civil war is inevitable' post |url=https://www.standard.co.uk/news/politics/riots-social-media-southport-rotherham-liverpool-twitter-elon-musk-b1174760.html |newspaper=Evening Standard |archive-date=August 5, 2024 |access-date=August 9, 2024 |archive-url=https://web.archive.org/web/20240805184022/https://www.standard.co.uk/news/politics/riots-social-media-southport-rotherham-liverpool-twitter-elon-musk-b1174760.html |url-status=live }}{{cite web|url=https://www.bbc.com/news/articles/cze5gd1jzkeo|title=What is Elon Musk's game plan?|work=BBC News|date=August 7, 2024 |access-date=August 9, 2024|archive-date=August 7, 2024|archive-url=https://web.archive.org/web/20240807125803/https://www.bbc.com/news/articles/cze5gd1jzkeo|url-status=live}}{{cite web|url=https://www.bbc.com/news/articles/cp35w0kj2y4o|title=Musk shares faked far-right 'detainment camp' for rioters post|work=BBC News|date=August 8, 2024 |access-date=August 9, 2024|archive-date=August 8, 2024|archive-url=https://web.archive.org/web/20240808133009/https://www.bbc.com/news/articles/cp35w0kj2y4o|url-status=live}} and went on to refer to Starmer as "two-tier Keir" and ask the protection of communities in Britain.{{cite news |date=August 6, 2024 |title=Musk brands Starmer 'two-tier Keir' amid row over riot policing |url=https://www.telegraph.co.uk/news/2024/08/06/riots-police-tackle-all-sides-equal-ferocity-two-tier/ |url-status=live |archive-url=https://web.archive.org/web/20240807004921/https://www.telegraph.co.uk/news/2024/08/06/riots-police-tackle-all-sides-equal-ferocity-two-tier/ |archive-date=August 7, 2024 |access-date=August 7, 2024 |work=The Daily Telegraph}} Musk also promoted a conspiracy theory that the UK government was planning to build detainments camps in the Falkland Islands to hold rioters. The UK's Secretary of State for Science, Innovation and Technology Peter Kyle said that in practice dealing with large tech companies and their leaders can be more like negotiating with foreign states than normal businesses.{{cite web |last1=MCDONALD |first1=ANDREW |last2=WEBBER |first2=ESTHER |title=Elon Musk is 'accountable to no one,' says UK tech minister as riots rage |url=https://www.politico.eu/article/elon-musk-uk-riots-twitter-x-peter-kyle-tech-minister/ |work=Politico |date=August 7, 2024 |access-date=August 9, 2024}}
In December 2024, the X website was redesigned, giving it a more modern and simplified look alongside removing the last elements of the Twitter branding (such as blue colors).{{Cite web |title=Elon Musk-Run X May Soon Update User Interface of Web Application |url=https://www.latestly.com/socially/technology/elon-musk-run-x-may-soon-update-user-interface-of-web-application-6492951.html |website=latestly |date=2024-12-15}} Musk argued in February 2025 that X's Community Notes "is increasingly being gamed by governments & legacy media", and that he was taking steps to "fix" it.{{cite news |last1=Quiroz-Gutierrez |first1=Marco |title=Elon Musk says he's going to 'fix' Community Notes on X after claiming without evidence they're being manipulated by governments and legacy media |url=https://fortune.com/2025/02/21/elon-musk-community-notes-x-social-media-content-moderation-ukraine/ |access-date=February 22, 2025 |work=Fortune |date=February 21, 2025}}{{cite news |last1=Vanian |first1=Jonathan |last2=Kolodny |first2=Lora |title=Elon Musk has a problem with X's Community Notes when he disapproves of the results |url=https://www.cnbc.com/2025/02/21/elon-musk-has-problem-with-x-community-notes-after-ukraine-corrections.html |access-date=February 22, 2025 |work=CNBC |date=February 21, 2025}}{{cite news |title=Musk vows to 'fix' X feature over Ukraine and Zelensky |url=https://www.france24.com/en/live-news/20250221-musk-vows-to-fix-x-feature-over-ukraine-and-zelensky |access-date=February 22, 2025 |work=France 24 |agency=Agence France-Presse}} The statement came after Community Notes contradicted Musk's claims on astronauts and legacy media, and also contradicted claims that Ukrainian President Volodymyr Zelenskyy was unpopular among Ukrainians.
In 2025 the Wall Street Journal reported that Musk had used the platform to solicit an influencer he had never met in person to have his child. Following their rejection of his offer he unfollowed their account and their impressions and revenue declined sharply.{{cite web |last1=Hawkinson |first1=Katie |title=Musk asked influencer Tiffany Fong to have his baby and she worried saying 'no' would hurt her X earnings, report says |url=https://www.independent.co.uk/news/world/americas/elon-musk-tiffany-fong-baby-x-b2734494.html |website=independent.co.uk |date=April 16, 2025 |publisher=The Independent |access-date=16 April 2025}}{{cite web |last1=Mattioli |first1=Dana |title=The Tactics Elon Musk Uses to Manage His 'Legion' of Babies—and Their Mothers |url=https://www.wsj.com/politics/elon-musk-children-mothers-ashley-st-clair-grimes-dc7ba05c |website=wsj.com |publisher=The Wall Street Journal |access-date=16 April 2025}}
= Layoffs and mass resignations =
{{For|the immediate events following the buyout|Acquisition of Twitter by Elon Musk#Completion of purchase}}{{Tweet
| name = Elon Musk 15px
| username = elonmusk
| date = November 4, 2022
| text = Regarding Twitter's reduction in force, unfortunately there is no choice when the company is losing over $4M/day.
Everyone exited was offered 3 months of severance, which is 50% more than legally required.
| ID = 1588671155766194176
| image = Elon Musk Royal Society (crop2).jpg
| reference = {{Cite tweet |number=1588671155766194176 |user=elonmusk |title=Regarding Twitter's reduction in force, unfortunately there is no choice when the company is losing over $4M/day. Everyone exited was offered 3 months of severance, which is 50% more than legally required. |first=Elon |last=Musk |author-link=Elon Musk |date=November 4, 2022 |access-date=November 20, 2023 |language=en |archive-url=https://web.archive.org/web/20221105005258/https://twitter.com/elonmusk/status/1588671155766194176 |archive-date=November 5, 2022 |url-status=live |url=https://twitter.com/elonmusk/status/1588671155766194176}}{{Cite news |title=Twitter Now Asks Some Fired Workers to Please Come Back |website=Bloomberg News |date=November 6, 2022 |url=https://www.bloomberg.com/news/articles/2022-11-06/twitter-now-asks-some-fired-workers-to-please-come-back |url-status=live |archive-url=https://archive.today/20221107003347/https://www.bloomberg.com/news/articles/2022-11-06/twitter-now-asks-some-fired-workers-to-please-come-back |archive-date=November 7, 2022 |access-date=June 3, 2024}}
| ref-name = Layoffs
}}
On November 4, 2022, Musk and Twitter began laying off a substantial portion of the company's workforce and Twitter temporarily closed its offices, with The New York Times estimating that roughly half of employees had been let go. The night before the layoffs, five Twitter employees based in San Francisco and Cambridge, Massachusetts, filed a lawsuit against the company, alleging that mass layoffs would violate federal and California WARN Acts. Musk explained that the layoffs were a cost-cutting measure and stated that the company had been losing over $4 million a day, and criticized activist groups who had called on advertisers to cease doing business with the company. The Times described the layoffs as "haphazard", Twitter's internal directory, Birdhouse, was taken offline and Twitter offices worldwide were closed for the weekend.
On November 6, Twitter asked some employees who had been laid off to return to the company. Days after the layoffs, Twitter terminated a large number of its contractors, and Musk fired a series of employees who criticized him publicly or within the company. On November 16, Musk delivered an ultimatum to employees via email: commit to "extremely hardcore" work in order to realize Musk's vision of "Twitter 2.0", or leave. In response, hundreds of Twitter employees resigned the next day, hours before the deadline to respond to Musk's email. Business Insider reported that fewer than 2,000 employees remained at the company. Musk and his advisers met with several employees to dissuade them from leaving the company, while Twitter offices were once again closed until November 21. Despite the closures, Musk summoned all Twitter software engineers to Twitter's headquarters on November 18, seeking greater insight into the platform's solution stack. Additional layoffs occurred later that month, and the company resumed hiring. Musk continued laying off employees in February 2023, promising substantial "performance-based stock awards" to employees who remained at the company.
{{Tweet
| name = Elon Musk 15px
| username = elonmusk
| date = March 19, 2023
| text = press@twitter.com now auto responds with 💩
| ID = 1637420728743088130
| image = Elon Musk Royal Society (crop2).jpg
| ref-name = Emoji
}}
In November 2022, Axios reported that Twitter had fired almost all of its communications team, leaving only one member. From November 2022 to March 2023, Twitter's communications team was "effectively silent" and not responding to press inquiries, reported NPR. In March 2023, Musk personally announced a new Twitter policy, which brought Twitter in-line with Musk's other businesses which do not have press or communications departments.{{Cite web |last=Adnan |first=Minhaj |date=October 29, 2022 |title=Will Musk become the only face of communication for Twitter like Tesla? |url=https://www.siasat.com/will-musk-become-the-only-face-of-communication-for-twitter-like-tesla-2444957/ |url-status=live |archive-url=https://web.archive.org/web/20230422221554/https://www.siasat.com/will-musk-become-the-only-face-of-communication-for-twitter-like-tesla-2444957/ |archive-date=April 22, 2023 |access-date=April 22, 2023 |website=The Siasat Daily |quote=None of Musk's companies have public relations or press relations departments, and none of them spend money on advertising. |agency=Indo-Asian News Service}} During the April 2023 controversy, NPR confirmed that a press inquiry it sent to Twitter was responded to by Twitter with an emoji of feces. In April 2023, Musk told the BBC that he had reduced staff from around 8,000 to under 1,500.{{Cite news |last=Clayton |first=James |date=April 12, 2023 |title=Elon Musk BBC interview: Twitter boss on layoffs, misinfo and sleeping in the office |url=https://www.bbc.com/news/business-65248196 |url-status=live |archive-url=https://web.archive.org/web/20230419083529/https://www.bbc.com/news/business-65248196 |archive-date=April 19, 2023 |access-date=April 19, 2023 |publisher=BBC}} In June 2023, trust and safety chief Ella Irwin resigned,{{Cite web |last=Goswami |first=Rohan |date=June 2, 2023 |title=Twitter trust and safety chief Ella Irwin resigns |url=https://www.cnbc.com/2023/06/02/twitter-ella-irwin-trust-and-safety-chief-resigns.html |url-status=live |archive-url=https://web.archive.org/web/20230626025208/https://www.cnbc.com/2023/06/02/twitter-ella-irwin-trust-and-safety-chief-resigns.html |archive-date=June 26, 2023 |access-date=June 26, 2023 |publisher=CNBC |language=en}}{{Cite news |last=Dang |first=Sheila |date=June 2, 2023 |title=Twitter's head of trust and safety says she has resigned |url=https://www.reuters.com/technology/twitters-head-trust-safety-says-she-has-resigned-2023-06-02/ |url-status=live |archive-url=https://web.archive.org/web/20230622165430/https://www.reuters.com/technology/twitters-head-trust-safety-says-she-has-resigned-2023-06-02/ |archive-date=June 22, 2023 |access-date=June 26, 2023 |work=Reuters |language=en}} hours after Musk undid a company moderation decision by unrestricting and reposting The Daily Wire
= Resignation poll =
{{Tweet
| name = Elon Musk 15px
| username = elonmusk
| date = December 18, 2022
| text = Should I step down as head of Twitter? I will abide by the results of this poll. {{Bar box
| width = 260px
| barwidth = 200px
| bars = {{bar percent|Yes|#7CC5F6|57.5}}
{{bar percent|No|#7CC5F6|42.5}}
| caption = 17,502,391 votes · Final results
| ref-name = Resignation
}}
| ID = 1604617643973124097
| image = Elon Musk Royal Society (crop2).jpg
| reference = {{Cite tweet |number=1604617643973124097 |user=elonmusk |title=Should I step down as head of Twitter? I will abide by the results of this poll. |first=Elon |last=Musk |author-link=Elon Musk |date=December 18, 2022 |access-date=December 20, 2022 |archive-url=https://web.archive.org/web/20221219173932/https://twitter.com/elonmusk/status/1604617643973124097 |archive-date=December 19, 2022 |url-status=live |url=https://twitter.com/elonmusk/status/1604617643973124097}}{{Cite news |last=Corse |first=Alexa |title=Elon Musk's Twitter Poll Shows Users Want Him to Step Down as CEO |url=https://www.wsj.com/articles/elon-musks-twitter-poll-shows-users-want-him-to-step-down-11671449123 |url-status=live |archive-url=https://web.archive.org/web/20230323221912/https://www.wsj.com/articles/elon-musks-twitter-poll-shows-users-want-him-to-step-down-11671449123 |archive-date=March 23, 2023 |access-date=June 3, 2024 |work=The Wall Street Journal}}
| width = 300px
}}
On November 16, 2022, Musk stated that he planned to eventually appoint a new CEO to oversee Twitter,{{Cite web |last=Hawkins |first=Andrew J. |date=November 16, 2022 |title=Elon Musk says he doesn't want to be CEO of Twitter, or any company |url=https://www.theverge.com/2022/11/16/23462668/elon-musk-trial-testimony-twitter-tesla-ceo-technoking |url-status=live |archive-url=https://web.archive.org/web/20221116234530/https://www.theverge.com/2022/11/16/23462668/elon-musk-trial-testimony-twitter-tesla-ceo-technoking |archive-date=November 16, 2022 |access-date=November 18, 2022 |website=The Verge}} shortly thereafter beginning the process of searching for his successor.{{Cite web |last=Hawkins |first=Andrew J. |date=December 20, 2022 |title=Elon Musk started looking for a new Twitter CEO before polling the site's users |url=https://www.theverge.com/2022/12/20/23518663/elon-musk-twitter-ceo-replacement-search |url-status=live |archive-url=https://web.archive.org/web/20221220160747/https://www.theverge.com/2022/12/20/23518663/elon-musk-twitter-ceo-replacement-search |archive-date=December 20, 2022 |access-date=December 21, 2022 |website=The Verge}} On December 18, amid growing public discontent surrounding the ElonJet and Mastodon controversies, Musk conducted an open-access Twitter poll asking whether he should resign from his position as Twitter CEO, claiming that he would "abide by the results".{{Cite news |last=Oshin |first=Olafimihan |date=December 18, 2022 |title=Elon Musk polls users about stepping down as head of Twitter |url=https://thehill.com/policy/technology/3780173-elon-musk-polls-users-about-stepping-down-as-head-of-twitter/ |url-status=live |archive-url=https://web.archive.org/web/20221219013659/https://thehill.com/policy/technology/3780173-elon-musk-polls-users-about-stepping-down-as-head-of-twitter/ |archive-date=December 19, 2022 |access-date=December 19, 2022 |work=The Hill}}{{Cite web |date=December 19, 2022 |title=Musk's Twitter rules: A dizzying, whiplash-inducing timeline |url=https://apnews.com/article/elon-musk-twitter-inc-technology-europe-business-383f8b17ad7f0f20ede1451f14482d48 |url-status=live |archive-url=https://web.archive.org/web/20221220030528/https://apnews.com/article/elon-musk-twitter-inc-technology-europe-business-383f8b17ad7f0f20ede1451f14482d48 |archive-date=December 20, 2022 |access-date=December 20, 2022 |website=Associated Press News}} The poll resolved to "yes" after 57.5 percent of 17.5 million users voted in favor of him stepping down.{{Cite web |last=Balu |first=Nivedita |date=December 19, 2022 |title=Musk poll shows 57.5% want him to step down as Twitter chief |url=https://www.reuters.com/technology/musk-poll-shows-575-want-him-step-down-twitter-chief-2022-12-19/ |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20221219113650/https://www.reuters.com/technology/musk-poll-shows-575-want-him-step-down-twitter-chief-2022-12-19/ |archive-date=December 19, 2022 |access-date=December 20, 2022 |work=Reuters}}{{Cite magazine |last=Rahman |first=Abid |date=December 19, 2022 |title=Twitter Users Want Elon Musk to Step Down as CEO Following Poll |url=https://www.hollywoodreporter.com/business/digital/twitter-poll-elon-musk-step-down-1235284478/ |url-status=live |archive-url=https://web.archive.org/web/20221219112442/https://www.hollywoodreporter.com/business/digital/twitter-poll-elon-musk-step-down-1235284478/ |archive-date=December 19, 2022 |access-date=December 21, 2022 |magazine=The Hollywood Reporter}}
After this result, Musk responded "interesting" to unfounded theories that the result of the resignation poll had been influenced by bots, agreeing with a user's suggestion to restrict future polls on policy changes to paid Twitter Blue subscribers.{{Cite web |date=December 21, 2022 |title=Reports Elon Musk looking for new Twitter CEO after social media site users vote for him to go |url=https://www.news.com.au/technology/online/social/reports-elon-musk-looking-for-new-twitter-ceo-after-social-media-site-users-vote-for-him-to-go/news-story/5e9dd9940b57a5580865365f90976f54 |url-status=live |archive-url=https://web.archive.org/web/20221221041902/https://www.news.com.au/technology/online/social/reports-elon-musk-looking-for-new-twitter-ceo-after-social-media-site-users-vote-for-him-to-go/news-story/5e9dd9940b57a5580865365f90976f54 |archive-date=December 21, 2022 |access-date=December 21, 2022 |website=news.com.au}}{{Cite magazine |last=Ray |first=Siladitya |date=December 20, 2022 |title=Elon Musk Says He'll Restrict Polls To Twitter Blue Subscribers—After Vote Said He Should Step Down As CEO |url=https://www.forbes.com/sites/siladityaray/2022/12/20/elon-musk-says-hell-restrict-polls-to-twitter-blue-subscribers-after-vote-said-he-should-step-down-as-ceo/ |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20221220095231/https://www.forbes.com/sites/siladityaray/2022/12/20/elon-musk-says-hell-restrict-polls-to-twitter-blue-subscribers-after-vote-said-he-should-step-down-as-ceo/ |archive-date=December 20, 2022 |access-date=December 20, 2022 |magazine=Forbes}}{{Cite news |last=Hern |first=Alex |date=December 20, 2022 |title=Elon Musk breaks silence after 10 million Twitter users vote for him to step down |url=https://www.theguardian.com/technology/2022/dec/20/elon-musk-breaks-silence-after-10-million-twitter-users-vote-for-him-to-step-down |url-status=live |archive-url=https://web.archive.org/web/20221220032450/https://www.theguardian.com/technology/2022/dec/20/elon-musk-breaks-silence-after-10-million-twitter-users-vote-for-him-to-step-down |archive-date=December 20, 2022 |access-date=December 21, 2022 |work=The Guardian |issn=0261-3077}} On December 20, he announced he would step down as CEO as soon as his replacement was selected, but would continue to lead Twitter's software and server teams.{{Cite web |last=Miller |first=Monica |date=December 20, 2022 |title=Elon Musk to quit as Twitter CEO when replacement found |url=https://www.bbc.com/news/business-64037261 |url-status=live |archive-url=https://web.archive.org/web/20221221040704/https://www.bbc.com/news/business-64037261 |archive-date=December 21, 2022 |access-date=December 21, 2022 |website=BBC News}} On April 11, 2023, he told the BBC that he had stepped down and appointed his dog as CEO.{{Cite news |last=Siddiqui |first=Faiz |date=May 15, 2023 |title=Elon Musk says he's sleeping on a couch at Twitter and his dog is in charge |url=https://www.washingtonpost.com/technology/2023/04/12/elon-musk-twitter/ |url-status=live |archive-url=https://web.archive.org/web/20230513185932/https://www.washingtonpost.com/technology/2023/04/12/elon-musk-twitter/ |archive-date=May 13, 2023 |access-date=June 30, 2023 |newspaper=The Washington Post}}
On May 11, 2023, Musk announced he had found a person to succeed him in the CEO position; the following day, he named Linda Yaccarino, former head of ad sales for NBCUniversal, to succeed him as CEO.
= Corporate value =
One year after the Musk acquisition, company documents related to employee restricted stock grants showed the company had estimated its own valuation at about $19 billion, down about 55% from Musk's purchase price.{{Cite news |last=Mac |first=Ryan |date=October 30, 2023 |title=X Says It Is Worth $19 Billion, Down From $44 Billion Last Year |url=https://www.nytimes.com/2023/10/30/technology/x-twitter-19-billion-dollars.html#:~:text=X%2C%20the%20company%20formerly%20known,by%20The%20New%20York%20Times. |url-status=live |archive-url=https://web.archive.org/web/20231126112131/https://www.nytimes.com/2023/10/30/technology/x-twitter-19-billion-dollars.html |archive-date=November 26, 2023 |work=The New York Times}}{{Cite web |last=Robison |first=Kylie |date=October 30, 2023 |title=X, formerly Twitter, valued at $19 billion in new employee stock plan |url=https://fortune.com/2023/10/30/x-formerly-twitter-valued-19-billion-employee-stock-plan/ |url-access=subscription |url-status=live |archive-url=https://web.archive.org/web/20231128233212/https://fortune.com/2023/10/30/x-formerly-twitter-valued-19-billion-employee-stock-plan/ |archive-date=November 28, 2023 |website=Fortune}} A lower estimate was reported in October 2023 from Fidelity at about the same time, estimating the company to be down 65% from its purchase price.{{Cite web |last=Mezistrano |first=Rebecca |date=October 31, 2023 |title=Twitter valuation slips to $19 billion, less than half of what Musk paid |url=https://www.msn.com/en-us/money/other/twitter-valuation-slips-to-19-billion-less-than-half-of-what-musk-paid/ar-AA1jaDrZ |url-status=live |archive-url=https://web.archive.org/web/20231108063005/https://www.msn.com/en-us/money/other/twitter-valuation-slips-to-19-billion-less-than-half-of-what-musk-paid/ar-AA1jaDrZ |archive-date=November 8, 2023 |access-date=November 7, 2023 |website=TheStreet |quote=Fidelity, which contributed $300 million to Musk's purchase, says it thinks the company is worth 65 percent less than what it was sold for.}} Fidelity estimated in October 2024 that the company's value was down 79% from Musk's original purchase price, 24% lower than what Fidelity had estimated two months earlier.{{cite news |last1=Egan |first1=Matt |date=October 2, 2024 |title=Elon Musk's X is worth nearly 80% less than when he bought it, Fidelity estimates |url=https://edition.cnn.com/2024/10/02/business/elon-musk-twitter-x-fidelity/index.html |publisher=CNN}} In February 2025, Musk was reportedly in talks for a new round of financing at a $44 billion valuation, thus returning to the valuation at the time of purchase.{{Cite web |title=Musk's X in Talks to Raise Money at a $44 Billion Valuation |url=https://www.bloomberg.com/news/articles/2025-02-19/musk-s-x-is-in-talks-to-raise-money-at-a-44-billion-valuation?embedded-checkout=true |website=Bloomberg}}
= Fines =
In August 2023, X was fined US$350,000 for failing to meet two deadlines to comply with a U.S. Department of Justice search warrant for the account of former president Donald Trump.{{Cite web |date=August 9, 2023 |title=Special counsel obtained search warrant for Donald Trump's Twitter account |url=https://www.politico.com/news/2023/08/09/special-counsel-obtained-search-warrant-for-donald-trumps-twitter-account-00110484 |url-status=live |archive-url=https://web.archive.org/web/20230913092058/https://www.politico.com/news/2023/08/09/special-counsel-obtained-search-warrant-for-donald-trumps-twitter-account-00110484 |archive-date=September 13, 2023 |access-date=August 10, 2023 |website=Politico}}{{Cite magazine |date=August 9, 2023 |title=Twitter Fined $350,000 in Secret DOJ Fight Over Trump Records |url=https://time.com/6303088/twitter-x-doj-fine/ |url-status=dead |archive-url=https://web.archive.org/web/20230811052353/https://time.com/6303088/twitter-x-doj-fine/ |archive-date=August 11, 2023 |access-date=August 11, 2023 |magazine=Time |language=en}} In October 2024, the Supreme Court declined to hear X's appeal.{{Cite web |last=Fritze |first=John |date=2024-10-07 |title=Supreme Court boots Elon Musk's fight with Jack Smith over Trump's Twitter records |url=https://edition.cnn.com/2024/10/07/politics/elon-musk-trump-twitter-records/index.html |url-status=live |archive-url=https://web.archive.org/web/20241007164505/https://edition.cnn.com/2024/10/07/politics/elon-musk-trump-twitter-records/index.html |archive-date=October 7, 2024 |access-date=2024-10-07 |website=CNN |language=en}} In October 2023, X was fined AU$610,500 by Australia's e-Safety Commission for failing to properly disclose information about how it polices child abuse content.{{Cite news |last=Kaye |first=Ron |date=October 16, 2023 |title=Australia fines Musk's X platform $386,000 over anti-child abuse gaps |url=https://www.reuters.com/technology/australia-fines-musks-x-platform-386000-over-anti-child-abuse-gaps-2023-10-15/ |url-status=live |archive-url=https://web.archive.org/web/20231021122826/https://www.reuters.com/technology/australia-fines-musks-x-platform-386000-over-anti-child-abuse-gaps-2023-10-15/ |archive-date=October 21, 2023 |access-date=October 22, 2023 |work=Reuters |language=en}}{{Cite web |last=Picciotto |first=Rebecca |date=October 15, 2023 |title=Australia fines X, formerly Twitter, for not answering questions on child abuse content |url=https://www.cnbc.com/2023/10/15/australia-fines-x-formerly-twitter-for-not-answering-questions-on-child-abuse-content-.html |url-status=live |archive-url=https://web.archive.org/web/20231022011535/https://www.cnbc.com/2023/10/15/australia-fines-x-formerly-twitter-for-not-answering-questions-on-child-abuse-content-.html |archive-date=October 22, 2023 |access-date=October 22, 2023 |publisher=CNBC |language=en}} {{As of|2023}} other fines were being considered.{{Cite news |last=Johnson |first=Khari |date=November 23, 2022 |title=Elon Musk's Twitter Risks Big Fines From US Regulators |url=https://www.wired.com/story/elon-musks-twitter-risks-big-fines-from-ftc-us-regulators/ |url-status=live |archive-url=https://web.archive.org/web/20231117122812/https://www.wired.com/story/elon-musks-twitter-risks-big-fines-from-ftc-us-regulators/ |archive-date=November 17, 2023 |access-date=November 17, 2023 |publisher=WIRED}}{{Cite news |last=Anand |first=Vijay |date=April 10, 2023 |title=Twitter faces a whopping fine in Germany which is more than its net worth |url=https://www.cnbctv18.com/technology/twitter-faces-a-whopping-fine-in-germany-which-is-more-than-its-net-worth-16366461.htm |url-status=live |archive-url=https://web.archive.org/web/20231117122813/https://www.cnbctv18.com/technology/twitter-faces-a-whopping-fine-in-germany-which-is-more-than-its-net-worth-16366461.htm |archive-date=November 17, 2023 |access-date=November 17, 2023 |publisher=CNBC TV}}
Appearance and features
= Posts =
Posts are publicly visible by default, but senders can restrict message delivery to only their followers. Users can mute users they do not wish to interact with, block accounts from viewing their posts, and remove accounts from their followers list.{{Cite magazine |title=Know Your Twitter Terms: 'Block' vs. 'Mute' |url=https://www.wired.com/wiredinsider/2014/02/know-your-twitter-terms-block-vs-mute/ |url-status=live |archive-url=https://web.archive.org/web/20200809173858/https://www.wired.com/wiredinsider/2014/02/know-your-twitter-terms-block-vs-mute/ |archive-date=August 9, 2020 |access-date=July 20, 2020 |magazine=Wired}}{{Cite news |last=Gibbs |first=Samuel |date=May 13, 2014 |title=13 reasons to mute people on Twitter |url=https://www.theguardian.com/technology/2014/may/13/twitter-mute-unfollow-block-reason-secret-abuse |url-status=live |archive-url=https://web.archive.org/web/20210119144643/https://www.theguardian.com/technology/2014/may/13/twitter-mute-unfollow-block-reason-secret-abuse |archive-date=January 19, 2021 |access-date=July 21, 2020 |work=The Guardian}}{{Cite web |date=October 11, 2021 |title=Now every Twitter web user can 'soft block' annoying followers |url=https://www.theverge.com/2021/10/11/22721218/twitter-soft-block-remove-follower-web |url-status=live |archive-url=https://web.archive.org/web/20211014130113/https://www.theverge.com/2021/10/11/22721218/twitter-soft-block-remove-follower-web |archive-date=October 14, 2021 |access-date=October 12, 2021 |website=The Verge}} Users can post via the X website, compatible external applications (such as for smartphones), or by Short Message Service (SMS) available in certain countries.{{Cite web |title=Using Twitter with Your Phone |url=http://help.twitter.com/entries/14226-how-to-find-your-twitter-short-long-code |url-status=dead |archive-url=https://web.archive.org/web/20100315200218/http://help.twitter.com/entries/14226-how-to-find-your-twitter-short-long-code |archive-date=March 15, 2010 |access-date=June 1, 2010 |publisher=Twitter Support |quote=We currently support 2-way (sending and receiving) Twitter SMS via short codes and one-way (sending only) via long codes.}} Users may subscribe to other users' posts—this is known as "following" and subscribers are known as "followers".{{Cite web |last=Stone, Biz |date=October 30, 2009 |title=There's a List for That |url=http://blog.twitter.com/2009/10/theres-list-for-that.html |url-status=live |archive-url=https://web.archive.org/web/20130429143525/http://blog.twitter.com/2009/10/theres-list-for-that.html |archive-date=April 29, 2013 |access-date=February 1, 2010 |via=Twitter}} Individual posts can be forwarded by other users to their own feed, a process known as a "repost". Users can also "quote",{{Cite news |last=Porter |first=Jon |date=September 1, 2020 |title=Twitter quote tweets are now easier to find |url=https://www.theverge.com/2020/9/1/21409925/twitter-quote-tweets-counter-retweet-with-comments-interface-ratiod |url-status=live |archive-url=https://web.archive.org/web/20210228084308/https://www.theverge.com/2020/9/1/21409925/twitter-quote-tweets-counter-retweet-with-comments-interface-ratiod |archive-date=February 28, 2021 |access-date=May 23, 2021 |work=The Verge}} a feature that allows users to add a comment to their post, imbedding one post in the other.{{Cite news |last=Shu |first=Catherine |date=April 7, 2015 |title=Twitter Officially Launches Its 'Retweet With Comment' Feature |url=https://techcrunch.com/2015/04/06/retweetception/ |url-status=live |archive-url=https://web.archive.org/web/20210522133353/https://techcrunch.com/2015/04/06/retweetception/ |archive-date=May 22, 2021 |access-date=May 22, 2021 |work=TechCrunch}} Users can also "like" individual posts.{{Cite news |title=Twitter officially kills off favorites and replaces them with likes |url=https://www.theverge.com/2015/11/3/9661180/twitter-vine-favorite-fav-likes-hearts |url-status=live |archive-url=https://web.archive.org/web/20171009213148/https://www.theverge.com/2015/11/3/9661180/twitter-vine-favorite-fav-likes-hearts |archive-date=October 9, 2017 |access-date=November 4, 2015 |work=The Verge}}
Users can group posts together by topic or type by use of hashtags – words or phrases prefixed with a "#
" sign. Similarly, the "@
" sign followed by a username is used for mentioning or replying to other users.{{Cite news |last=Strachan |first=Donald |date=February 19, 2009 |title=Twitter: How To Set Up Your Account |url=https://www.telegraph.co.uk/travel/4698589/Twitter-how-to-set-up-your-account.html |url-access=subscription |url-status=live |archive-url=https://ghostarchive.org/archive/20220110/https://www.telegraph.co.uk/travel/4698589/Twitter-how-to-set-up-your-account.html |archive-date=January 10, 2022 |access-date=February 13, 2011 |work=The Daily Telegraph |location=London}}{{cbignore}} Hashflags are special hashtags that automatically generate a custom emoji next to them for a certain period of time.{{Cite web |last=Magdaleno |first=Alex |date=June 11, 2014 |title=Raise Your 'Hashflags': Twitter Reintroduces World Cup Hashtags |url=https://mashable.com/2014/06/10/world-cup-twitter-hashflags/ |url-status=live |archive-url=https://web.archive.org/web/20210516165640/https://mashable.com/2014/06/10/world-cup-twitter-hashflags/ |archive-date=May 16, 2021 |access-date=May 16, 2021 |website=Mashable}} Hashflags may be generated by X themselves{{Cite web |date=March 18, 2021 |title=Twitter hashflags call out support for the Asian American community: Thursday Wake-Up Call |url=https://adage.com/article/media/twitter-hashflags-call-out-support-asian-american-community-thursday-wake-call/2322671 |url-status=live |archive-url=https://web.archive.org/web/20210516230050/https://adage.com/article/media/twitter-hashflags-call-out-support-asian-american-community-thursday-wake-call/2322671 |archive-date=May 16, 2021 |access-date=May 16, 2021 |website=Advertising Age}} or be purchased by corporations.{{Cite web |last=Johnson |first=Lauren |date=February 2, 2016 |title=Twitter's Branded Emojis Come With a Million-Dollar Commitment |url=https://www.adweek.com/performance-marketing/twitters-branded-emojis-come-million-dollar-commitment-169327/ |url-status=live |archive-url=https://web.archive.org/web/20210516165639/https://www.adweek.com/performance-marketing/twitters-branded-emojis-come-million-dollar-commitment-169327/ |archive-date=May 16, 2021 |access-date=May 16, 2021}} Users can reply to other accounts' replies. Users can hide replies to their messages and select who can reply to each of their posts before sending them: anyone, accounts the poster followed, verified accounts, or specific accounts.{{Cite web |last=Peters |first=Jay |date=May 20, 2020 |title=Twitter is testing a way to let you limit replies to your tweets |url=https://www.theverge.com/2020/5/20/21265090/twitter-testing-limited-replies-tweets-conversations |url-status=live |archive-url=https://web.archive.org/web/20201109072444/https://www.theverge.com/2020/5/20/21265090/twitter-testing-limited-replies-tweets-conversations |archive-date=November 9, 2020 |access-date=July 14, 2021}}{{Cite news |last=Peters |first=Jay |date=July 13, 2021 |title=Twitter will let you change who can reply to a tweet after you post it |url=https://www.theverge.com/2021/7/13/22575998/twitter-tweet-change-who-can-reply-after-you-post |url-status=live |archive-url=https://web.archive.org/web/20210716155656/https://www.theverge.com/2021/7/13/22575998/twitter-tweet-change-who-can-reply-after-you-post |archive-date=July 16, 2021 |access-date=July 14, 2021 |work=The Verge}}
= X Hiring =
X offers a job search feature named X Hiring, where users can search jobs by keyword or location, and they may filter the results by location type, seniority, employment type and company.{{Cite web |title=X Tests New Search Filters for Hiring |url=https://www.socialmediatoday.com/news/x-formerly-twitter-tests-search-job-search-filters/711073/ |access-date=June 10, 2024 |website=Social Media Today |language=en-US |archive-date=April 1, 2024 |archive-url=https://web.archive.org/web/20240401054147/https://www.socialmediatoday.com/news/x-formerly-twitter-tests-search-job-search-filters/711073/ |url-status=live }} Users can also get personalized job recommendations on their timeline.{{Cite web |last=Singh |first=Sushant |date=May 3, 2024 |title=You Will Soon Be Able To See Personalized Job Recommendations Directly In Your Timelines On X |url=https://www.thetechoutlook.com/news/web-social-media/you-will-soon-be-able-to-see-personalized-job-recommendations-directly-in-your-timelines-on-x/ |access-date=June 10, 2024 |website=The Tech Outlook |language=en-US |archive-date=June 10, 2024 |archive-url=https://web.archive.org/web/20240610193357/https://www.thetechoutlook.com/news/web-social-media/you-will-soon-be-able-to-see-personalized-job-recommendations-directly-in-your-timelines-on-x/ |url-status=live }}
= Grok =
{{Main|Grok (chatbot)}}
Grok is a generative artificial intelligence chatbot developed by xAI, and integrated inside X. It has direct access to X data, and is available for Premium and Premium+ subscribers. Grok is also used to power the Stories feature, which summarizes posts on X associated with each trending story. Stories are visible under the For You tab of the Explore section.{{Cite web |date=May 4, 2024 |title=X launches Stories, uses Grok AI to summarise news |url=https://indianexpress.com/article/technology/social/x-launches-stories-uses-grok-ai-to-summarise-news-9307116/ |access-date=June 10, 2024 |website=The Indian Express |language=en |archive-date=May 9, 2024 |archive-url=https://web.archive.org/web/20240509222646/https://indianexpress.com/article/technology/social/x-launches-stories-uses-grok-ai-to-summarise-news-9307116/ |url-status=live }}
= Premium =
X offers three tiers of paid subscription for individual users, namely Premium, which provides additional functionality compared to the free tier. The three tiers are Basic, Premium, and Premium+.{{cite web | last=Perez | first=Sarah | title=X to test three tiers of its Premium service, CEO says; code shows one tier may be ad-free | website=Yahoo Finance | date=October 6, 2023 | url=https://au.finance.yahoo.com/news/x-test-three-tiers-premium-140332710.html | access-date=June 10, 2024 | archive-date=October 17, 2023 | archive-url=https://web.archive.org/web/20231017000756/https://au.finance.yahoo.com/news/x-test-three-tiers-premium-140332710.html | url-status=live }}{{cite web | title=X launches Premium+ and Basic subscription plans: Here's what has changed | website=The Indian Express | date=October 28, 2023 | url=https://indianexpress.com/article/technology/tech-news-technology/x-launches-premium-and-basic-subscription-plans-9002996/ | access-date=June 10, 2024 | archive-date=June 10, 2024 | archive-url=https://web.archive.org/web/20240610105843/https://indianexpress.com/article/technology/tech-news-technology/x-launches-premium-and-basic-subscription-plans-9002996/ | url-status=live }} Additionally, X offers a paid subscription for businesses, non-profits, and governments called Verified Organization, which provides additional functionality beyond the Premium+ tier.{{cite web | last=Peters | first=Jay | title=Maybe $1,000 per month was too expensive. | website=The Verge | date=January 2, 2024 | url=https://www.theverge.com/2024/1/2/24022953/maybe-1000-per-month-was-too-expensive | access-date=June 10, 2024 | archive-date=June 5, 2024 | archive-url=https://web.archive.org/web/20240605213800/https://www.theverge.com/2024/1/2/24022953/maybe-1000-per-month-was-too-expensive | url-status=live }}
;Basic
This is the entry-level subscription tier for the social media platform X. Priced at $3 per month or $32 per year, it offers several enhancements over the free version, aimed at improving user experience. Basic tier allows users to edit posts within 30 minutes of posting and retract a post shortly after sending it, before it is widely seen. It enables users to write posts up to 25,000 characters, bypassing the 280-character limit, and to upload videos up to three hours long and 8 GB in size on the X website and iOS app. Users can also download videos posted on X, play videos in the background while using other features, and apply bold or italic formatting to text in posts. Additionally, Basic tier provides organizational tools such as bookmark folders, access to the most shared articles from followed accounts, and a reader mode for simplified reading of long conversation threads. Subscribers can also customize the X app icon on their mobile devices, create communities based on shared interests, and enjoy prioritized replies over non-subscribers.{{cite web | last=Roth | first=Emma | title=X launches two new subscriptions to boost your replies | website=The Verge | date=October 27, 2023 | url=https://www.theverge.com/2023/10/27/23935317/x-premium-basic-subscriptions-reply-boost-no-ads | access-date=June 10, 2024 | archive-date=May 23, 2024 | archive-url=https://web.archive.org/web/20240523164258/https://www.theverge.com/2023/10/27/23935317/x-premium-basic-subscriptions-reply-boost-no-ads | url-status=live }}{{cite web | last=Whitney | first=Lance | title=X Premium Explained: What You Get and How to Use a Paid Twitter Account | website=PC Magazine | date=March 22, 2024 | url=https://www.pcmag.com/explainers/what-is-x-premium-plus-subscription-how-much | access-date=June 10, 2024 | archive-date=May 23, 2024 | archive-url=https://web.archive.org/web/20240523222349/https://www.pcmag.com/explainers/what-is-x-premium-plus-subscription-how-much | url-status=live }}
;Premium
This is the mid-tier subscription, costing $8 per month or $84 per year. It includes all Basic tier features plus additional benefits aimed at enhanced user engagement and monetization. Premium subscribers can earn a share of ad revenue based on the engagement their posts receive and set up creator subscriptions to receive monthly payments from top followers, sharing revenue generated by X. They also gain access to Media Studio for managing and measuring content performance, X Pro for managing multiple timelines and accounts from a single interface and Grok,{{cite web | title=Musk's xAI to enable chatbot Grok for all premium subscribers of X | work=Reuters | date=March 26, 2024 | url=https://www.reuters.com/technology/musks-xai-enable-chatbot-grok-all-premium-subscribers-x-2024-03-26/ | access-date=June 10, 2024}} an AI-powered chatbot for information and inquiries. Premium subscribers see half the ads compared to Basic subscribers and non-subscribers and receive a verification checkmark next to their name, with the option to hide it. Replies from Premium subscribers are prioritized higher than those from Basic subscribers.{{cite web | last=Nguyen | first=Britney | title=X Launches $16 Per Month Subscription Tier After Ad Revenue Declines | website=Forbes | date=October 27, 2023 | url=https://www.forbes.com/sites/britneynguyen/2023/10/27/x-launches-16-per-month-subscription-tier-after-ad-revenue-declines/ | access-date=June 10, 2024 | archive-date=April 7, 2024 | archive-url=https://web.archive.org/web/20240407053907/https://www.forbes.com/sites/britneynguyen/2023/10/27/x-launches-16-per-month-subscription-tier-after-ad-revenue-declines/ | url-status=live }}
;Premium+
This is the top-tier subscription, priced at $22 per month or $229 per year. It includes all features from Basic and Premium tiers, along with exclusive benefits. Premium+ subscribers have no advertisements on the site. They can directly post articles with formatting, and their replies receive the highest prioritization over other tiers.{{cite web | last=Bell | first=Karissa | title=X introduces an ad-free 'Premium+' tier for $16 a month | website=Engadget | date=October 27, 2023 | url=https://www.engadget.com/x-introduces-an-ad-free-premium-tier-for-16-a-month-191523132.html?guccounter=1 | access-date=June 10, 2024 | archive-date=June 10, 2024 | archive-url=https://web.archive.org/web/20240610105840/https://www.engadget.com/x-introduces-an-ad-free-premium-tier-for-16-a-month-191523132.html?guccounter=1 | url-status=live }}
;Verified Organizations
It offers a premium subscription service for businesses, non-profits and governments with two plans: Basic and Full Access. The Basic plan, available for $200 per month or $2,000 per year, includes a gold checkmark, priority support, X Premium+ features, and a limited-time advertising credit of $2,500 per year or $200 per month. The Full Access plan, priced at $1,000 per month or $10,000 per year, includes all the Basic plan features plus increased reach, affiliations, and a limited-time advertising credit of $12,000 per year or $1,000 per month.{{cite web | title=X/Twitter introduces 'basic' subscription plan for verified organisations with free ad credits | website=The Indian Express | date=January 3, 2024 | url=https://indianexpress.com/article/technology/social/x-twitter-basic-subscription-verified-organisations-price-benefits-9093012/ | access-date=June 10, 2024 | archive-date=January 5, 2024 | archive-url=https://web.archive.org/web/20240105213827/https://indianexpress.com/article/technology/social/x-twitter-basic-subscription-verified-organisations-price-benefits-9093012/ | url-status=live }}{{cite web | last=Hindy | first=Joe | title=X Courts Small Businesses With $200 'Basic' Tier for Verified Organizations | website=PC Magazine | date=January 3, 2024 | url=https://www.pcmag.com/news/x-courts-small-businesses-with-200-basic-tier-for-verified-organizations | access-date=June 10, 2024 | archive-date=February 26, 2024 | archive-url=https://web.archive.org/web/20240226020223/https://www.pcmag.com/news/x-courts-small-businesses-with-200-basic-tier-for-verified-organizations | url-status=live }}
= X Money Account =
In January 2025, X announced plans to introduce an "X Money Account" feature later in the year.{{Cite web |date=2025-01-28 |title=Elon Musk's X partners with Visa on payment service in an effort to become an 'everything app,' |url=https://apnews.com/article/elon-musk-x-money-visa-payments-ed4538e0be2deb5fb5767ffb39ba25f3 |access-date=2025-02-13 |website=AP News |language=en}} The feature which would function as a digital wallet allowing real-time payments on the social media platform and moving funds to and from traditional bank accounts.{{Cite web |last=Sigalos |first=Hugh Son,MacKenzie |date=2025-01-28 |title=Elon Musk's X begins its push into financial services with Visa deal |url=https://www.cnbc.com/2025/01/28/elon-musk-x-visa-digital-wallet.html |access-date=2025-02-13 |website=CNBC |language=en}} Visa was announced as partnering with X on the project and, at least initially, cryptocurrencies would not be supported.{{Cite news |last=Mattson |first=Jennifer |date=2025-01-28 |title=Elon Musk's X partners with Visa to move into financial services—and no, it's not for crypto (yet) |url=https://www.fastcompany.com/91268412/x-visa-partnership-financial-services-payments-crypto-elon-musk |access-date=2025-02-13 |work=Fast Company}}
Content moderation
{{Tweet
| name = Elon Musk 15px
| username = elonmusk
| date = October 28, 2022
| text = Twitter will be forming a content moderation council with widely diverse viewpoints.
No major content decisions or account reinstatements will happen before that council convenes.
| ID = 1586059953311137792
| image = Elon Musk Royal Society (crop2).jpg
| ref-name = Moderation
}}
= Initial reforms =
On October 28, 2022, Musk announced that a "content moderation council" with diversified viewpoints would be established to inform the platform's "content policy", and declared a moratorium in "major content decisions or account reinstatements" until then.{{Cite web |date=October 27, 2022 |title=Elon Musk owns Twitter now — and what happens next is anyone's guess |url=https://www.cbc.ca/news/business/musk-twitter-sale-1.6632491 |url-status=live |archive-url=https://web.archive.org/web/20221028022036/https://www.cbc.ca/news/business/musk-twitter-sale-1.6632491 |archive-date=October 28, 2022 |access-date=October 28, 2022 |publisher=CBC News}} The council was never formed; Musk claimed that it had been part of a deal made with activists who had failed to honor it.{{Cite web |last=Clark |first=Mitchell |date=November 22, 2022 |title=Elon Musk tries to blame 'activists' for his Twitter moderation council lie |url=https://www.theverge.com/2022/11/22/23474381/elon-musk-twitter-moderation-council-activist-promise |url-status=live |archive-url=https://web.archive.org/web/20221123014322/https://www.theverge.com/2022/11/22/23474381/elon-musk-twitter-moderation-council-activist-promise |archive-date=November 23, 2022 |access-date=November 23, 2022 |website=The Verge}} He also signaled an intention to do away with lifetime account suspensions and unban those suspended for "minor [or] dubious reasons".{{Cite news |last=Folmar |first=Chris |date=October 28, 2022 |title=Musk plans to end lifetime Twitter bans |url=https://thehill.com/policy/technology/3709000-musk-to-plans-to-end-lifetime-twitter-bans/ |url-status=live |archive-url=https://web.archive.org/web/20221028215144/https://thehill.com/policy/technology/3709000-musk-to-plans-to-end-lifetime-twitter-bans/ |archive-date=October 28, 2022 |access-date=October 28, 2022 |work=The Hill}}{{Cite web |last1=Abbruzzese |first1=Jason |last2=Zadrozny |first2=Brandy |author-link2=Brandy Zadrozny |date=October 28, 2022 |title=Twitter's first full day under Elon Musk is here, and the mood has already shifted |url=https://www.nbcnews.com/tech/internet/twitter-elon-musk-day-1-rcna54546 |url-status=live |archive-url=https://web.archive.org/web/20221028200800/https://www.nbcnews.com/tech/internet/twitter-elon-musk-day-1-rcna54546 |archive-date=October 28, 2022 |access-date=October 29, 2022 |publisher=NBC News}}{{Cite news |last=Milmo |first=Dan |date=October 29, 2022 |title=Twitter could split into strands allowing users to stage rows, Elon Musk says |url=https://www.theguardian.com/technology/2022/oct/29/twitter-elon-musk-pvp-row-strands |url-status=live |archive-url=https://web.archive.org/web/20221029133719/https://www.theguardian.com/technology/2022/oct/29/twitter-elon-musk-pvp-row-strands |archive-date=October 29, 2022 |access-date=October 29, 2022 |work=The Guardian |issn=0261-3077}} Musk later stated that he would not alter Twitter's content policies or restore banned accounts until after the midterm elections.{{Cite news |last1=Conger |last2=Mac |first2=Ryan |last3=Hsu |first3=Tiffany |date=November 2, 2022 |title=Elon Musk Takes a Page Out of Mark Zuckerberg's Social Media Playbook |url=https://www.nytimes.com/2022/11/02/technology/musk-twitter-advertisers-civil-rights.html |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20221102230013/https://www.nytimes.com/2022/11/02/technology/musk-twitter-advertisers-civil-rights.html |archive-date=November 2, 2022 |access-date=November 4, 2022 |work=The New York Times |issn=0362-4331}}{{Cite news |last=Milmo |first=Dan |date=November 2, 2022 |title=Banned Twitter accounts will not be reinstated until after US midterms |url=https://www.theguardian.com/technology/2022/nov/02/banned-twitter-accounts-will-not-be-reinstated-until-after-us-midterms-donald-trump |url-status=live |archive-url=https://web.archive.org/web/20221102101352/https://www.theguardian.com/technology/2022/nov/02/banned-twitter-accounts-will-not-be-reinstated-until-after-us-midterms-donald-trump |archive-date=November 2, 2022 |access-date=November 2, 2022 |work=The Guardian |issn=0261-3077}}
In June 2023, Musk defended the approach to content moderation as "freedom of speech, not freedom of reach", but went against his own policies, restricting the use of the terms "cis" and "cisgender" arguing that they are slurs,{{Cite magazine |last=Piemontese |first=Antonio |date=June 28, 2023 |title=Elon Musk Seeks Support Against Rules on Free Speech Online |url=https://www.wired.com/story/vivatech-elon-musk-announcement/ |url-status=live |archive-url=https://web.archive.org/web/20230703012121/https://www.wired.com/story/vivatech-elon-musk-announcement/ |archive-date=July 3, 2023 |access-date=November 25, 2023 |magazine=Wired |language=en-US |issn=1059-1028}} and describing the platform as having liberal bias.{{Cite magazine |last=Elliott |first=Vittoria |title=Elon Musk Has Put Twitter's Free Speech in Danger |url=https://www.wired.com/story/twitter-free-speech-musk-takeover/ |url-status=live |archive-url=https://web.archive.org/web/20221107150148/https://www.wired.com/story/twitter-free-speech-musk-takeover/ |archive-date=November 7, 2022 |access-date=November 25, 2023 |magazine=Wired |language=en-US |issn=1059-1028}} In September 2023, X subsequently scrapped the feature for users to report misleading posts, instead relying exclusively on Community Notes to combat misinformation on the platform.{{Cite news |last=Taylor |first=Josh |date=September 27, 2023 |title=X/Twitter scraps feature letting users report misleading information |url=https://www.theguardian.com/technology/2023/sep/27/xtwitter-scraps-function-letting-users-report-misleading-information |url-status=live |archive-url=https://web.archive.org/web/20231127072258/https://www.theguardian.com/technology/2023/sep/27/xtwitter-scraps-function-letting-users-report-misleading-information |archive-date=November 27, 2023 |access-date=November 18, 2023 |work=The Guardian |language=en-GB |issn=0261-3077}}
= Handling of misinformation and disinformation =
{{Further|Community Notes#Criticisms and analysis}}
In November 2022, X announced it would no longer enforce its policy prohibiting COVID-19 misinformation.{{Cite web |last=O'Sullivan |first=Donie |date=November 29, 2022 |title=Twitter is no longer enforcing its Covid misinformation policy |url=https://edition.cnn.com/2022/11/29/tech/twitter-covid-misinformation-policy/index.html |url-status=live |archive-url=https://web.archive.org/web/20221129125821/https://edition.cnn.com/2022/11/29/tech/twitter-covid-misinformation-policy/index.html |archive-date=November 29, 2022 |access-date=December 14, 2022 |publisher=CNN Business}} Algorithm changes promoted viral disinformation about the Russian invasion of Ukraine, and led to significant gains in followers for media outlets affiliated with Russia, China and Iran.{{Cite web |last=Hammond-Errey |first=Miah |date=July 15, 2023 |title=Elon Musk's Twitter Is Becoming a Sewer of Disinformation |url=https://foreignpolicy.com/2023/07/15/elon-musk-twitter-blue-checks-verification-disinformation-propaganda-russia-china-trust-safety/ |url-status=live |archive-url=https://web.archive.org/web/20231008213935/https://foreignpolicy.com/2023/07/15/elon-musk-twitter-blue-checks-verification-disinformation-propaganda-russia-china-trust-safety/ |archive-date=October 8, 2023 |access-date=October 10, 2023 |website=Foreign Policy |language=en-US}}{{Cite web |last=Kann |first=Alyssa |date=April 21, 2023 |title=State-controlled media experience sudden Twitter gains after unannounced platform policy change |url=https://dfrlab.org/2023/04/21/state-controlled-media-experience-sudden-twitter-gains-after-unannounced-platform-policy-change/ |url-status=live |archive-url=https://web.archive.org/web/20231010052931/https://dfrlab.org/2023/04/21/state-controlled-media-experience-sudden-twitter-gains-after-unannounced-platform-policy-change/ |archive-date=October 10, 2023 |access-date=October 10, 2023 |website=DFRLab |language=en-US}} Twitter, like Meta, Twitch, and Alphabet, laid off a significant portion of its content moderators in 2023.{{Cite web |last1=Field |first1=Hayden |last2=Vanian |first2=Jonathan |date=May 26, 2023 |title=Tech layoffs ravage the teams that fight online misinformation and hate speech |url=https://www.cnbc.com/2023/05/26/tech-companies-are-laying-off-their-ethics-and-safety-teams-.html |url-status=live |archive-url=https://web.archive.org/web/20231009170254/https://www.cnbc.com/2023/05/26/tech-companies-are-laying-off-their-ethics-and-safety-teams-.html |archive-date=October 9, 2023 |access-date=October 10, 2023 |publisher=CNBC |language=en}}
As of September 2023, Twitter relied exclusively on its Community Notes program to combat misinformation, leading to failures in labeling misinformation.{{Cite web |last=Weatherbed |first=Jess |date=October 20, 2023 |title=Blue checkmarks on X are 'superspreaders of misinformation' about Israel-Hamas war |url=https://www.theverge.com/2023/10/20/23925086/x-verified-blue-checkmarks-superspreader-misinformation-israel-hamas-war |url-status=live |archive-url=https://web.archive.org/web/20231020203856/https://www.theverge.com/2023/10/20/23925086/x-verified-blue-checkmarks-superspreader-misinformation-israel-hamas-war |archive-date=October 20, 2023 |access-date=November 18, 2023 |website=The Verge |language=en}}{{Cite web |last=Spangler |first=Todd |date=October 20, 2023 |title=X/Twitter Verified Blue Check-Mark Users Are 'Superspreaders' of Disinformation About Israel-Hamas War, Study Says |url=https://variety.com/2023/digital/news/x-twitter-blue-check-mark-users-superspreaders-disinformation-israel-hamas-war-1235763100/ |url-status=live |archive-url=https://web.archive.org/web/20231020201001/https://variety.com/2023/digital/news/x-twitter-blue-check-mark-users-superspreaders-disinformation-israel-hamas-war-1235763100/ |archive-date=October 20, 2023 |access-date=November 18, 2023 |website=Variety |language=en-US}}{{Cite web |title=Blue-Checked, 'Verified' Users on X Produce 74 Percent of the Platform's Most Viral False or Unsubstantiated Claims Relating to the Israel-Hamas War – Misinformation Monitor: October 2023 |url=https://www.newsguardtech.com/misinformation-monitor/october-2023 |url-status=live |archive-url=https://web.archive.org/web/20231020204413/https://www.newsguardtech.com/misinformation-monitor/october-2023/ |archive-date=October 20, 2023 |access-date=November 18, 2023 |website=NewsGuard |language=en-US}} The program has become responsible for spreading misinformation{{Cite web |author= |date=October 20, 2023 |title=X's Community Notes is Spreading False Information About Taylor Swift's Bodyguard |url=https://www.bellingcat.com/news/2023/10/20/xs-community-notes-is-spreading-false-information-about-taylor-swifts-bodyguard/ |url-status=live |archive-url=https://web.archive.org/web/20231129131736/https://www.bellingcat.com/news/2023/10/20/xs-community-notes-is-spreading-false-information-about-taylor-swifts-bodyguard/ |archive-date=November 29, 2023 |access-date=November 18, 2023 |website=bellingcat |language=en-GB}}{{Cite web |last=Center for Technology and Society |first=ADL |date=November 1, 2023 |title=Generative Artificial Intelligence (GAI): Increasing the Fog of War between Israel and Hamas {{!}} ADL |url=https://www.adl.org/resources/blog/generative-artificial-intelligence-gai-increasing-fog-war-between-israel-and-hamas |url-status=live |archive-url=https://web.archive.org/web/20231113125759/https://www.adl.org/resources/blog/generative-artificial-intelligence-gai-increasing-fog-war-between-israel-and-hamas |archive-date=November 13, 2023 |access-date=November 18, 2023 |website=www.adl.org |language=en}}{{Cite magazine |last=Gilbert |first=David |title=A Graphic Hamas Video Donald Trump Jr. Shared on X Is Actually Real, Research Confirms |url=https://www.wired.com/story/x-community-notes-failures/ |url-status=live |archive-url=https://web.archive.org/web/20231012000042/https://www.wired.com/story/x-community-notes-failures/ |archive-date=October 12, 2023 |access-date=November 18, 2023 |magazine=Wired |language=en-US |issn=1059-1028}} as well as delays in fact-checking.{{Cite web |last=Goggins |first=Ben |date=October 10, 2023 |title=Inside X's Community Notes, fact-checks on known misinformation are delayed for days |url=https://www.nbcnews.com/tech/misinformation/elon-musk-x-fact-check-israel-misinformation-rcna119658 |url-status=live |archive-url=https://web.archive.org/web/20231123170840/https://www.nbcnews.com/tech/misinformation/elon-musk-x-fact-check-israel-misinformation-rcna119658 |archive-date=November 23, 2023 |access-date=November 19, 2023 |publisher=NBC News |language=en}} A European Commission study found that disinformation was most prevalent and received the highest relative engagement on Twitter, compared to other major social networks,{{Cite news |last=Vallance |first=Chris |date=September 26, 2023 |title=Disinformation most active on X, formerly known as Twitter, EU says |url=https://www.bbc.com/news/technology-66926080 |url-status=live |archive-url=https://web.archive.org/web/20231009124615/https://www.bbc.com/news/technology-66926080 |archive-date=October 9, 2023 |access-date=October 10, 2023 |work=BBC News |language=en-GB}} leading to warnings of a potential ban or fines by the EU for non-compliance with the Digital Services Act.{{Cite news |last1=Espinoza |first1=Javier |last2=Murphy |first2=Hannah |last3=Politi |first3=James |last4=Criddle |first4=Cristina |date=November 30, 2022 |title=EU and US turn up the heat on Elon Musk over Twitter |url=https://www.ft.com/content/a07ca1ae-9f9a-46ee-9457-27bb30e18ed2 |url-status=live |archive-url=https://web.archive.org/web/20231016035511/https://www.ft.com/content/a07ca1ae-9f9a-46ee-9457-27bb30e18ed2 |archive-date=October 16, 2023 |access-date=October 10, 2023 |work=Financial Times}}{{Cite web |date=June 23, 2023 |title=EU warns Twitter to beef up content moderation as new rules loom |url=https://www.euractiv.com/section/platforms/news/eu-warns-twitter-to-beef-up-content-moderation-as-new-rules-loom/ |url-status=live |archive-url=https://web.archive.org/web/20231016035510/https://www.euractiv.com/section/platforms/news/eu-warns-twitter-to-beef-up-content-moderation-as-new-rules-loom/ |archive-date=October 16, 2023 |access-date=October 10, 2023 |website=Euractiv |language=en-GB |agency=Agence France-Presse}}
In October 2023, media outlets and experts observed significant disinformation related to the war in Gaza.{{Cite news |last=Milmo |first=Dan |date=October 9, 2023 |title=X criticised for enabling spread of Israel-Hamas disinformation |url=https://www.theguardian.com/technology/2023/oct/09/x-twitter-elon-musk-disinformation-israel-hamas |url-status=live |archive-url=https://web.archive.org/web/20231010020310/https://www.theguardian.com/technology/2023/oct/09/x-twitter-elon-musk-disinformation-israel-hamas |archive-date=October 10, 2023 |access-date=October 10, 2023 |work=The Guardian |language=en-GB |issn=0261-3077}}{{Cite web |last=Goswami |first=Rohan |date=October 9, 2023 |title=X, formerly Twitter, amplifies disinformation amid the Israel-Hamas conflict |url=https://www.cnbc.com/2023/10/09/x-formerly-twitter-amplifies-disinformation-amid-the-israel-hamas-conflict.html |url-status=live |archive-url=https://web.archive.org/web/20231009225415/https://www.cnbc.com/2023/10/09/x-formerly-twitter-amplifies-disinformation-amid-the-israel-hamas-conflict.html |archive-date=October 9, 2023 |access-date=October 10, 2023 |publisher=CNBC |language=en}}{{Cite web |last1=Lyngaas |first1=Sean |last2=O'Sullivan |first2=Donie |last3=Duffy |first3=Clare |date=October 9, 2023 |title=Elon Musk's X adds to fog of war at outset of Israel-Hamas conflict |url=https://www.cnn.com/2023/10/09/tech/musk-x-misinformation-israel-hamas-conflict/index.html |url-status=live |archive-url=https://web.archive.org/web/20231010001927/https://www.cnn.com/2023/10/09/tech/musk-x-misinformation-israel-hamas-conflict/index.html |archive-date=October 10, 2023 |access-date=October 10, 2023 |publisher=CNN|language=en}} A BBC journalist described a "deluge" of false information, including by "blue tick" accounts, and CNBC found that while some videos were flagged as "misleading or false", identical re-posts remained unflagged. Despite Hamas being banned on Twitter as a terrorist organization, some of its propaganda videos have circulated on the platform.
An analysis from NewsGuard found that Verified users, described as "superspreaders of misinformation", produced 74% of the most viral misinformation related to the Gaza war during the first week of the conflict. The study analyzed 250 of the most-engaged posts on Twitter, based on the most popular false or unsubstantiated claims, that had received over 100 million views and one million engagements from users. On December 18, 2023, the European Union announced it would be taking action against Twitter over the spread of disinformation.{{Cite news |date=December 18, 2023 |title=EU takes action against Elon Musk's X over disinformation |url=https://www.bbc.com/news/technology-67749228 |url-status=live |archive-url=https://web.archive.org/web/20231218161816/https://www.bbc.com/news/technology-67749228 |archive-date=December 18, 2023 |access-date=December 18, 2023 |work=BBC News}}{{Cite web |title=EU targets Musk's X in first illegal content probe |url=https://www.reuters.com/technology/eu-opens-proceedings-against-x-over-its-efforts-combat-information-manipulation-2023-12-18 |work=Reuters}}{{Cite magazine |last=Otten |first=Tori |date=November 2022 |title=Elon Musk May Finally Face Consequences for Wrecking Twitter |url=https://newrepublic.com/post/177634/elon-musk-may-finally-face-consequences-wrecking-twitter |url-status=live |archive-url=https://web.archive.org/web/20231219032858/https://newrepublic.com/post/177634/elon-musk-may-finally-face-consequences-wrecking-twitter |archive-date=December 19, 2023 |access-date=December 19, 2023 |magazine=New Republic}}{{Cite web |title=Brazil's first lady to sue Musk's X over hacked account |url=https://www.reuters.com/technology/cybersecurity/brazil-first-lady-sue-musks-x-over-hacked-account-2023-12-19/ |work=Reuters}}
In August 2024, several Labour MPs in the United Kingdom reduced their use of Twitter or left the platform due to concerns about misinformation and hate speech under Musk's ownership. Some explored alternatives like Threads and Bluesky, while the British government continued to use X, focusing on implementing stronger online safety regulations.{{cite news|title=Labour MPs begin quitting X over 'hate and disinformation|date=August 12, 2024|url=https://www.theguardian.com/technology/article/2024/aug/12/labour-mps-begin-quitting-x-over-hate-and-disinformation|archive-url=https://web.archive.org/web/20240813004446/https://www.theguardian.com/technology/article/2024/aug/12/labour-mps-begin-quitting-x-over-hate-and-disinformation|archive-date=August 13, 2024|access-date=August 13, 2024|url-status=live}}
= Increase in hate speech =
Following Musk's acquisition of Twitter, multiple organizations reported a rise in hate speech on the platform, including the Center for Countering Digital Hate (CCDH), the Anti-Defamation League, and a research group at Tufts University.{{Cite web |last=Darcy |first=Oliver |date=December 2, 2022 |title=Hate speech dramatically surges on Twitter following Elon Musk takeover, new research shows {{!}} CNN Business |url=https://www.cnn.com/2022/12/02/tech/twitter-hate-speech/index.html |url-status=live |archive-url=https://web.archive.org/web/20221202171829/https://www.cnn.com/2022/12/02/tech/twitter-hate-speech/index.html |archive-date=December 2, 2022 |access-date=December 2, 2023 |publisher=CNN|language=en}}{{Cite magazine |last=Knight |first=Will |title=Here's Proof Hate Speech Is More Viral on Elon Musk's Twitter |language=en-US |magazine=Wired |url=https://www.wired.com/story/heres-proof-hate-speech-is-more-viral-on-elon-musks-twitter/ |access-date=December 2, 2023 |issn=1059-1028 |archive-date=December 13, 2022 |archive-url=https://web.archive.org/web/20221213125832/https://www.wired.com/story/heres-proof-hate-speech-is-more-viral-on-elon-musks-twitter/ |url-status=live }} The CCDH report found that anti-Black slurs appeared on Twitter at nearly three times the rate they had prior to the acquisition and that homophobic and transphobic slurs had risen by 52% and 62% respectively.{{Cite news |last1=Frenkel |first1=Sheera |last2=Conger |first2=Kate |date=December 2, 2022 |title=Hate Speech's Rise on Twitter Is Unprecedented, Researchers Find |language=en-US |work=The New York Times |url=https://www.nytimes.com/2022/12/02/technology/twitter-hate-speech.html |access-date=December 2, 2023 |issn=0362-4331 |archive-date=October 16, 2023 |archive-url=https://web.archive.org/web/20231016020133/https://www.nytimes.com/2022/12/02/technology/twitter-hate-speech.html |url-status=live }} Academics and researchers studied the spread of hate speech on Twitter primarily by accessing the Twitter API, which was shut down in February 2023. According to a Reuters survey, this removal led to the modification or cancellation of more than 100 ongoing studies.{{Cite news |last=Dang |first=Sheila |date=November 6, 2023 |title=Exclusive: Elon Musk's X restructuring curtails disinformation research, spurs legal fears |url=https://www.reuters.com/technology/elon-musks-x-restructuring-curtails-disinformation-research-spurs-legal-fears-2023-11-06/ |url-status=live |archive-url=https://web.archive.org/web/20231117162751/https://www.reuters.com/technology/elon-musks-x-restructuring-curtails-disinformation-research-spurs-legal-fears-2023-11-06/ |archive-date=November 17, 2023 |access-date=November 17, 2023 |work=Reuters |language=en}}
According to the Institute of Strategic Dialogue (ISD), from June 2022 to February 2023, the number of anti-semitic tweets doubled on the platform, with removal of such content also increasing, while the number of Islamic State accounts had also increased by 70%. A further showed that in the period up to June 2023, the weekly rate of hate speech was approximately 50% higher than when Musk took over, and the number of likes received by hate posts had doubled.{{Cite journal |last1=Hickey |first1=Daniel |last2=Fessler |first2=Daniel M. T. |last3=Lerman |first3=Kristina |last4=Burghardt |first4=Keith |date=2025-02-12 |title=X under Musk's leadership: Substantial hate and no reduction in inauthentic activity |journal=PLOS ONE |language=en |volume=20 |issue=2 |pages=e0313293 |doi=10.1371/journal.pone.0313293 |doi-access=free |pmid=39937728 |bibcode=2025PLoSO..2013293H |issn=1932-6203|pmc=11819532 }} In March, a study from the BBC found a third of the 1,100 reinstated accounts appeared to have violated Twitter guidelines.{{Cite news |last=Wendling |first=Mike |date=April 13, 2023 |title=Twitter and hate speech: What's the evidence? |url=https://www.bbc.com/news/world-us-canada-65246394 |url-status=live |archive-url=https://web.archive.org/web/20231121114056/https://www.bbc.com/news/world-us-canada-65246394 |archive-date=November 21, 2023 |access-date=November 21, 2023 |work=BBC News |language=en-GB}} Twitter insiders told BBC Panorama they were struggling to protect users from trolling and harassment, including misogynistic online hate, and the targeting of rape survivors.{{Cite news |last=Spring |first=Marianna |date=March 5, 2023 |title=Twitter insiders: We can't protect users from trolling under Musk |url=https://www.bbc.com/news/technology-64804007 |url-status=live |archive-url=https://web.archive.org/web/20231121115437/https://www.bbc.com/news/technology-64804007 |archive-date=November 21, 2023 |access-date=November 21, 2023 |language=en-GB}}
From a study of over 1 million tweets since 2022, the CCDH reported that posts associating LGBT people with "grooming" increased by 119 percent since October 2022, with advertising also appearing alongside what many deemed anti-LGBT rhetoric. The study featured five high-profile accounts including Libs of TikTok, Christopher Rufo, Tim Pool, and James Lindsay.{{Cite news |last=Muldowney |first=Decca |date=March 28, 2023 |title=Elon Musk's Twitter Makes Millions Off Anti-LGBT 'Groomer' Tweets: Report |url=https://www.thedailybeast.com/elon-musks-twitter-makes-millions-off-anti-lgbt-groomer-tweets-report |url-status=live |archive-url=https://web.archive.org/web/20231124194420/https://www.thedailybeast.com/elon-musks-twitter-makes-millions-off-anti-lgbt-groomer-tweets-report |archive-date=November 24, 2023 |access-date=December 2, 2023 |work=The Daily Beast |language=en}}{{cite web |last=Perry |first=Sophie |date=March 28, 2023 |title=Twitter makes millions from groomer slur after 'Elon Musk sends bat signal' |url=https://www.thepinknews.com/2023/03/28/twitter-groomer-lgbtq-elon-musk/ |url-status=live |archive-url=https://web.archive.org/web/20240114153418/https://www.thepinknews.com/2023/03/28/twitter-groomer-lgbtq-elon-musk/ |archive-date=January 14, 2024 |access-date=December 2, 2023 |website=PinkNews }}{{Cite web |date=March 2022 |title=Toxic Twitter: How Twitter Makes Millions from Anti-LGBTQ+ Rhetoric |url=https://counterhate.com/wp-content/uploads/2023/03/Toxic-Twitter-II-Final-Report.pdf |url-status=live |archive-url=https://web.archive.org/web/20231201015236/https://counterhate.com/wp-content/uploads/2023/03/Toxic-Twitter-II-Final-Report.pdf |archive-date=December 1, 2023 |access-date=December 2, 2023 |website=Center for Countering Digital Hate {{!}} CCDH |language=en-GB}} Media monitoring group GLAAD described Twitter as "the most dangerous platform for LGBTQ people" with X ranking lowest on its Social Media Safety Index.{{Cite web |date=June 15, 2023 |title=Twitter is the 'most dangerous' major social media platform for LGBTQ users, GLAAD says |url=https://www.nbcnews.com/nbc-out/out-news/twitter-dangerous-social-media-platform-lgbtq-users-glaad-says-rcna89530 |url-status=live |archive-url=https://web.archive.org/web/20231202214547/https://www.nbcnews.com/nbc-out/out-news/twitter-dangerous-social-media-platform-lgbtq-users-glaad-says-rcna89530 |archive-date=December 2, 2023 |access-date=December 2, 2023 |publisher=NBC News |language=en}}{{Cite web |last=Gomez |first=Brandon |date=June 15, 2023 |title=Twitter is a more dangerous platform for the LGBTQ community now than it was a year ago, GLAAD finds |url=https://www.cnbc.com/2023/06/15/twitter-more-dangerous-for-the-lgbtq-community-now-vs-year-ago-glaad.html |url-status=live |archive-url=https://web.archive.org/web/20231202214548/https://www.cnbc.com/2023/06/15/twitter-more-dangerous-for-the-lgbtq-community-now-vs-year-ago-glaad.html |archive-date=December 2, 2023 |access-date=December 2, 2023 |publisher=CNBC |language=en}}{{Cite web |date=October 27, 2023 |title=A year after Elon Musk bought Twitter, LGBTQ people say it has become toxic |url=https://www.nbcnews.com/nbc-out/out-news/year-elon-musk-bought-twitter-lgbtq-people-say-become-toxic-rcna122154 |url-status=live |archive-url=https://web.archive.org/web/20231202214547/https://www.nbcnews.com/nbc-out/out-news/year-elon-musk-bought-twitter-lgbtq-people-say-become-toxic-rcna122154 |archive-date=December 2, 2023 |access-date=December 2, 2023 |publisher=NBC News |language=en}}
In November 2023, the CCDH released a new report claiming 98% of misinformation, antisemitism, Islamophobia, and other hate speech, in relation to the Gaza war, remained on X after 7 days of reporting, generating over 24 million views. X responded by detailing the removal of 3,000 accounts and taking action against 325,000 pieces of content, such as restricting the reach of a post.{{Cite web |last=Weatherbed |first=Jess |date=November 14, 2023 |title=X continues to suck at moderating hate speech, according to a new report |url=https://www.theverge.com/2023/11/14/23960430/x-twitter-ccdh-hate-speech-moderation-israel-hamas-war |url-status=live |archive-url=https://web.archive.org/web/20231121144457/https://www.theverge.com/2023/11/14/23960430/x-twitter-ccdh-hate-speech-moderation-israel-hamas-war |archive-date=November 21, 2023 |access-date=November 21, 2023 |website=The Verge |language=en}}{{Cite web |last=Ortiz |first=Ana Guzman |date=November 14, 2023 |title=NEW: X fails to act on antisemitism, anti-Muslim hate, and anti-Palestinian hate. |url=https://counterhate.com/blog/israel-gaza-crisis-x-fails-to-remove-98-of-posts-reported-by-the-ccdh-for-hate-and-extremism/ |url-status=live |archive-url=https://web.archive.org/web/20231121144459/https://counterhate.com/blog/israel-gaza-crisis-x-fails-to-remove-98-of-posts-reported-by-the-ccdh-for-hate-and-extremism/ |archive-date=November 21, 2023 |access-date=November 21, 2023 |website=Center for Countering Digital Hate {{!}} CCDH |language=en-GB}}{{Cite web |last=Vigliarolo |first=Brandon |title=X still failing to control hate speech, say researchers |url=https://www.theregister.com/2023/11/14/x_israel_gaza_moderation/ |url-status=live |archive-url=https://web.archive.org/web/20231121145003/https://www.theregister.com/2023/11/14/x_israel_gaza_moderation/ |archive-date=November 21, 2023 |access-date=November 21, 2023 |website=The Register |language=en}} On November 24, the European Union halted advertisements on X referring to an "alarming increase" in hate speech and misinformation. A spokesperson for the European Commission confirmed that X is affected by the EU rules, and has advised European institutions to abstain from advertising on the platform.{{Cite web |last=Cooban |first=Anna |date=November 22, 2023 |title=EU stops advertising on X over hate speech. Fines could follow next year {{!}} CNN Business |url=https://www.cnn.com/2023/11/22/tech/eu-advertising-x-hate-speech/index.html |url-status=live |archive-url=https://web.archive.org/web/20231125203748/https://www.cnn.com/2023/11/22/tech/eu-advertising-x-hate-speech/index.html |archive-date=November 25, 2023 |access-date=November 25, 2023 |publisher=CNN|language=en}}
Following the Dublin riots in Ireland on November 23, X faced criticism for allowing "vile messages" on the platform, described as hate speech, while other social media platforms, TikTok, Instagram, and Facebook, complied with Garda requests for taking down content.{{Cite web |last=Molony |first=Senan |date=November 29, 2023 |title=Dublin riots: Elon Musk's X did not take down 'vile messages' despite Garda requests, Justice Minister Helen McEntee says |url=https://www.independent.ie/irish-news/politics/dublin-riots-elon-musks-x-did-not-take-down-vile-messages-despite-garda-requests-justice-minister-helen-mcentee-says/a2015832225.html |url-status=live |archive-url=https://web.archive.org/web/20231129181909/https://www.independent.ie/irish-news/politics/dublin-riots-elon-musks-x-did-not-take-down-vile-messages-despite-garda-requests-justice-minister-helen-mcentee-says/a2015832225.html |archive-date=November 29, 2023 |access-date=November 29, 2023 |website=Irish Independent |language=en}}{{Cite web |last=Thompson |first=Polly |date=November 26, 2023 |title=Elon Musk takes aim at Ireland's prime minister following the Dublin riots: He 'hates the Irish people' |url=https://www.businessinsider.com/elon-musk-ireland-pm-politics-dublin-riots-incitement-hatred-2023-11 |url-status=live |archive-url=https://web.archive.org/web/20231129192801/https://www.businessinsider.com/elon-musk-ireland-pm-politics-dublin-riots-incitement-hatred-2023-11 |archive-date=November 29, 2023 |access-date=November 29, 2023 |website=Business Insider |language=en-US}} After Prime Minister Leo Varadkar called for incitement to hatred legislation to be updated, Musk responded by stating "the Irish PM hates the Irish people".{{Cite web |last=Graziosi |first=Graig |date=November 25, 2023 |title=Elon Musk weighs in on Dublin riots claiming country's PM 'hates the Irish people' |url=https://www.independent.co.uk/news/world/europe/elon-musk-dublin-riots-varadkar-b2453496.html |url-status=live |archive-url=https://web.archive.org/web/20231125221742/http://www.independent.co.uk/news/world/europe/elon-musk-dublin-riots-varadkar-b2453496.html |archive-date=November 25, 2023 |access-date=November 29, 2023 |website=The Independent |language=en}}{{Cite web |last=Kula |first=Adam |date=November 26, 2023 |title=Twitter boss and space explorer Elon Musk says that Leo Varadkar 'hates the Irish people' as Dublin government tries to push through 'thought crime' bill |url=https://uk.news.yahoo.com/twitter-boss-space-explorer-elon-124831061.html |url-status=live |archive-url=https://web.archive.org/web/20231207170832/https://uk.news.yahoo.com/twitter-boss-space-explorer-elon-124831061.html |archive-date=December 7, 2023 |access-date=November 29, 2023 |website=Yahoo News |language=en-GB}}
= Child sexual abuse material =
In August 2023, it was reported that child sexual abuse material (CSAM) on Twitter was still an issue, despite statements by Musk that removing it was a top priority.{{Cite news |last1=Michael H. Keller |last2=Kate Conger |date=February 6, 2023 |title=Musk Pledged to Cleanse Twitter of Child Abuse Content. It's Been Rough Going. |url=https://www.nytimes.com/2023/02/06/technology/twitter-child-sex-abuse.html |url-status=live |archive-url=https://web.archive.org/web/20230810230308/https://www.nytimes.com/2023/02/06/technology/twitter-child-sex-abuse.html |archive-date=August 10, 2023 |access-date=August 9, 2023 |work=The New York Times |language=en}}{{Cite web |last=Gilbert |first=David |date=July 27, 2023 |title=Elon Musk Welcomes Child Sex Abuse Imagery Poster Back to Twitter |url=https://www.vice.com/en/article/twitter-elon-musk-dom-lucre-child-sexual-abuse/ |url-status=live |archive-url=https://web.archive.org/web/20230727153525/https://www.vice.com/en/article/xgwa7z/twitter-elon-musk-dom-lucre-child-sexual-abuse |archive-date=July 27, 2023 |access-date=July 27, 2023 |website=Vice}} As of June 2023, an investigation by the Stanford Internet Observatory at Stanford University reported "a lapse in basic enforcement" against CSAM by Twitter within "recent months".{{Cite news |last=Corse |first=Alexa |date=June 5, 2023 |title=Twitter Missed Dozens of Known Images of Child Sexual Abuse Material, Researchers Say |url=https://www.wsj.com/articles/twitter-missed-dozens-of-known-images-of-child-sexual-abuse-material-researchers-say-58d44f7b |access-date=October 17, 2024 |work=The Wall Street Journal |archive-date=December 14, 2024 |archive-url=https://web.archive.org/web/20241214081727/https://www.wsj.com/articles/twitter-missed-dozens-of-known-images-of-child-sexual-abuse-material-researchers-say-58d44f7b |url-status=live }}{{Cite news |last=Quach |first=Katyanna |date=June 6, 2023 |title=Stanford Internet Observatory raises alarm over 'serious failings with the child protection systems at Twitter' |url=https://www.theregister.com/2023/06/06/stanford_internet_observatory_csam/ |access-date=October 17, 2024 |work=The Register |archive-date=December 14, 2024 |archive-url=https://web.archive.org/web/20241214081727/https://www.theregister.com/2023/06/06/stanford_internet_observatory_csam/ |url-status=live }} The number of staff on Twitter's trust and safety teams were reduced, for example, leaving one full-time staffer to handle all child sexual abuse material in the Asia-Pacific region in November 2022.{{Cite news |last1=Menn |first1=Joseph |last2=Harwell |first2=Drew |date=July 27, 2023 |title=Twitter under fire for reinstating account that posted child sex abuse |url=https://www.washingtonpost.com/technology/2023/07/27/twitter-csam-dom-lucre-elon-musk/ |url-status=live |archive-url=https://web.archive.org/web/20230727230343/https://www.washingtonpost.com/technology/2023/07/27/twitter-csam-dom-lucre-elon-musk/ |archive-date=July 27, 2023 |access-date=July 27, 2023 |newspaper=The Washington Post}}{{Cite magazine |last=Meaker |first=Morgan |date=November 28, 2022 |title=Layoffs Have Gutted Twitter's Child Safety Team |url=https://www.wired.co.uk/article/twitter-child-sexual-abuse-material |url-status=live |archive-url=https://web.archive.org/web/20230811021437/https://www.wired.co.uk/article/twitter-child-sexual-abuse-material |archive-date=August 11, 2023 |access-date=August 11, 2023 |magazine=Wired UK |language=en-GB |issn=1357-0978}}{{Cite news |last1=Solon |first1=Olivia |last2=Deutsch |first2=Jillian |date=November 29, 2022 |title=Job cuts by Elon Musk decimated Twitter team tackling child sexual abuse |url=https://www.bloomberg.com/news/articles/2022-11-29/musk-s-cuts-decimated-twitter-team-tackling-child-sexual-abuse |access-date=October 17, 2024 |work=Bloomberg News}} A 2023 investigation by BBC Panorama found concerns that child sexual abuse was rising, following the layoffs and changes at Twitter since Musk's takeover.
= Malicious and fake accounts =
In March 2024, The Intelligencer reported on the proliferation of spam posts containing the phrase "░P░U░S░S░Y░I░N░B░I░O░", or similar references to pornographic content appearing in the poster's bio, apparently formatted so as to evade counter-spam measures.{{Cite web|url=https://nymag.com/intelligencer/article/who-is-behind-all-the-pussy-in-bio-porn-spam-on-x.html|title=Who's Behind All the 'Pussy in Bio' on X?|first=John|last=Herrman|date=March 26, 2024|website=Intelligencer|access-date=June 11, 2024|archive-date=June 14, 2024|archive-url=https://web.archive.org/web/20240614045647/https://nymag.com/intelligencer/article/who-is-behind-all-the-pussy-in-bio-porn-spam-on-x.html|url-status=live}} The commonality of "pussy in bio" or "PIB" spam made it fodder for jokes, including one posted by Elon Musk himself. The Intelligencer further noted that most of the accounts that posted this spam were short-lived throwaway accounts, and that links provided by the accounts typically routed users through several layers of redirecting websites, ultimately landing on a provider of simulated sex chats.
Policy changes
{{Tweet
| name = Elon Musk 15px
| username = elonmusk |last=Musk |first=Elon |author-link=Elon Musk |user=elonmusk
| date = November 18, 2022
| text = New Twitter policy is freedom of speech, but not freedom of reach.
Negative/hate tweets will be max deboosted & demonetized, so no ads or other revenue to Twitter.
You won't find the tweet unless you specifically seek it out, which is no different from rest of Internet.
| ID = 1593673339826212864
| image = Elon Musk Royal Society (crop2).jpg
| archive-url = https://web.archive.org/web/20221118183748/https://twitter.com/elonmusk/status/1593673339826212864
| archive-date = November 18, 2022
| url-status = live
| ref-name = New-Policy
}}
In December 2022, Twitter dissolved the Trust and Safety Council responsible for Twitter's policies on hate speech, child sexual exploitation, and self-harm content.{{Cite web |last1=O'Brien |first1=Matt |last2=Ortutay |first2=Barbara |date=December 13, 2022 |title=Musk's Twitter disbands its Trust and Safety advisory group |url=https://apnews.com/article/elon-musk-twitter-inc-technology-business-a9b795e8050de12319b82b5dd7118cd7 |url-status=live |archive-url=https://web.archive.org/web/20221213022005/https://apnews.com/article/elon-musk-twitter-inc-technology-business-a9b795e8050de12319b82b5dd7118cd7 |archive-date=December 13, 2022 |access-date=December 13, 2022 |website=Associated Press News}} This occurred while evidence showed an increase in hate speech following Musk's acquisition.Hickey, D., Schmitz, M., Fessler, D., Smaldino, P., Muric, G., Burghardt, K. Auditing Elon Musk's Impact on Hate Speech and Bots. In: Proceedings of the 17th International AAAI Conference On Web And Social Media, (in press) https://arxiv.org/abs/2304.04129 {{Webarchive|url=https://web.archive.org/web/20230415042601/https://arxiv.org/abs/2304.04129 |date=April 15, 2023 }}. The new head of Trust and Safety, Ella Irwin, announced that Twitter had moved towards more automation to moderate content, in order to restrict diffusion,{{Cite news |last1=Paul |first1=Katie |last2=Dang |first2=Sheila |date=December 5, 2022 |title=Exclusive: Twitter leans on automation to moderate content as harmful speech surges |url=https://www.reuters.com/technology/twitter-exec-says-moving-fast-moderation-harmful-content-surges-2022-12-03/ |url-status=live |archive-url=https://web.archive.org/web/20221203014349/https://www.reuters.com/technology/twitter-exec-says-moving-fast-moderation-harmful-content-surges-2022-12-03/ |archive-date=December 3, 2022 |access-date=November 25, 2023 |work=Reuters |language=en}} later described by Musk as "freedom of speech, not freedom of reach".
Twitter adopted an updated zero-tolerance policy on "violent speech" on February 28, 2023, described by The Verge as both "more specific {{em|and}} more vague" than the prior version.{{Cite web |last=Clark |first=Mitchell |date=February 28, 2023 |title=Twitter rewrites its rules on violent content under Elon Musk |url=https://www.theverge.com/2023/2/28/23619262/twitter-violent-speech-policy-zero-tolerance |url-status=live |archive-url=https://web.archive.org/web/20230301012752/https://www.theverge.com/2023/2/28/23619262/twitter-violent-speech-policy-zero-tolerance |archive-date=March 1, 2023 |access-date=March 1, 2023 |website=The Verge}}{{Cite news |last=Rumpf |first=Sarah |date=April 21, 2022 |title=Elon Musk vows to 'defeat the spam bots' or 'die trying' if Twitter bid succeeds |url=https://www.usatoday.com/story/tech/2022/12/18/twitter-bans-links-facebook-instagram-mastodon-accounts/10921759002/ |url-status=live |archive-url=https://web.archive.org/web/20230202165154/https://www.foxbusiness.com/technology/elon-musk-vows-to-defeat-the-spam-bots-or-die-trying-if-twitter-bid-succeeds |archive-date=February 2, 2023 |access-date=April 14, 2023 |work=Fox Business}} As of April 2023 there was no evidence of policy changes that had decreased the overall number of bots, although there was some evidence that spambots had decreased slightly.
= Account suspensions and reinstatements =
{{Main|Twitter suspensions}}
Within hours of the takeover in October 2022, the far-right Britain First account, previously banned in 2017, was reinstated.{{Cite news |last1=Das |first1=Shanti |last2=Milmo |first2=Dan |date=October 29, 2022 |title=Banned British far-right figures return to Twitter within hours of takeover |url=https://www.theguardian.com/politics/2022/oct/29/banned-british-far-right-figures-return-to-twitter-within-hours-of-takeover |url-status=live |archive-url=https://web.archive.org/web/20231121175734/https://www.theguardian.com/politics/2022/oct/29/banned-british-far-right-figures-return-to-twitter-within-hours-of-takeover |archive-date=November 21, 2023 |access-date=November 21, 2023 |work=The Observer |language=en-GB |issn=0029-7712}}{{Cite web |last=McHardy |first=Martha |date=April 24, 2023 |title=Twitter verifies previously banned far-right party Britain First |url=https://www.independent.co.uk/news/uk/home-news/twitter-britain-first-verfied-elon-musk-b2325689.html |url-status=live |archive-url=https://web.archive.org/web/20231121180213/https://www.independent.co.uk/news/uk/home-news/twitter-britain-first-verfied-elon-musk-b2325689.html |archive-date=November 21, 2023 |access-date=November 21, 2023 |website=The Independent |language=en}} Account bans continued to be lifted in late November 2022, beginning with Jordan Peterson, Kathy Griffin, The Babylon Bee, and Donald Trump.{{Cite web |last=Brandom |first=Russell |date=November 18, 2022 |title=Elon Musk begins reinstating banned Twitter accounts, starting with Jordan Peterson and the Babylon Bee |url=https://www.theverge.com/2022/11/18/23466625/elon-musk-twitter-reinstatement-jordan-peterson-kathy-griffin-babylon-bee |url-status=live |archive-url=https://web.archive.org/web/20221118191740/https://www.theverge.com/2022/11/18/23466625/elon-musk-twitter-reinstatement-jordan-peterson-kathy-griffin-babylon-bee |archive-date=November 18, 2022 |access-date=November 23, 2022 |website=The Verge}}{{Cite web |last1=Duffy |first1=Clare |last2=DeBlanc |first2=Paul |date=November 19, 2022 |title=Elon Musk restores Donald Trump's Twitter account |url=https://www.cnn.com/2022/11/19/business/twitter-musk-trump-reinstate |url-status=live |archive-url=https://web.archive.org/web/20221120013512/https://www.cnn.com/2022/11/19/business/twitter-musk-trump-reinstate |archive-date=November 20, 2022 |access-date=November 23, 2022 |publisher=CNN}} Multiple accounts were suspended, many of which had been named by far-right figures who urged Musk to take action. Among those banned include a group that provided security to LGBTQ+ events, and several accounts parodying Musk.{{Cite web |last1=Mackey |first1=Robert |last2=Lee |first2=Micah |date=November 29, 2022 |title=Left-Wing Voices Are Silenced on Twitter as Far-Right Trolls Advise Elon Musk |url=https://theintercept.com/2022/11/29/elon-musk-twitter-andy-ngo-antifascist/ |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20221129174104/https://theintercept.com/2022/11/29/elon-musk-twitter-andy-ngo-antifascist/ |archive-date=November 29, 2022 |access-date=November 29, 2022 |website=The Intercept}}{{Cite magazine |last=Rahman |first=Abid |date=November 7, 2022 |title=Twitter Cracks Down on Impersonators, Permanently Suspends Kathy Griffin |url=https://www.hollywoodreporter.com/business/digital/twitter-impersonators-elon-musk-kathy-griffin-1235256624/ |url-status=live |archive-url=https://web.archive.org/web/20221107040946/https://www.hollywoodreporter.com/business/digital/twitter-impersonators-elon-musk-kathy-griffin-1235256624/ |archive-date=November 7, 2022 |access-date=December 5, 2022 |magazine=The Hollywood Reporter}} Twitter has also suspended the accounts of Musk/Tesla critic Aaron Greenspan and his legal transparency company PlainSite,{{cite web |last1=Kolodny |first1=Lora |date=June 15, 2023 |title=Twitter has suspended the accounts of a prominent Tesla and Elon Musk critic, PlainSite founder Aaron Greenspan |url=https://www.cnbc.com/2023/06/15/elon-musk-led-twitter-suspended-plainsite-a-prominent-tesla-critic.html |url-status=live |archive-url=https://web.archive.org/web/20230618015148/https://www.cnbc.com/2023/06/15/elon-musk-led-twitter-suspended-plainsite-a-prominent-tesla-critic.html |archive-date=June 18, 2023 |access-date=June 18, 2023 |publisher=CNBC}} and several journalists and left-leaning accounts, including Ken Klippenstein.{{cite news |last1=Gault |first1=Matthew |date=January 9, 2024 |title=X Purges Prominent Journalists, Leftists With No Explanation |url=https://www.vice.com/en/article/x-purges-prominent-journalists-leftists-with-no-explanation/ |url-status=live |archive-url=https://web.archive.org/web/20240109155005/https://www.vice.com/en/article/5d948x/x-purges-prominent-journalists-leftists-with-no-explanation |archive-date=January 9, 2024 |access-date=January 9, 2024 |work=Vice |language=en}}
In November, Twitter analytics firm Bot Sentinel calculated that around 877,000 accounts were deactivated and 497,000 were suspended between October 28 and November 1, over double the usual number.{{Cite magazine |last=Stokel-Walker |first=Chris |date=November 3, 2022 |title=Twitter may have lost more than a million users since Elon Musk took over |url=https://www.technologyreview.com/2022/11/03/1062752/twitter-may-have-lost-more-than-a-million-users-since-elon-musk-took-over/ |url-status=live |archive-url=https://web.archive.org/web/20221103164848/https://www.technologyreview.com/2022/11/03/1062752/twitter-may-have-lost-more-than-a-million-users-since-elon-musk-took-over/ |archive-date=November 3, 2022 |access-date=March 16, 2023 |magazine=MIT Technology Review}}{{Cite news |last=Alund |first=Natalie Neysa |date=November 8, 2022 |title=Twitter lost more than 1.3 million users in the week after Elon Musk bought it |url=https://www.usatoday.com/story/tech/2022/11/08/mit-report-twitter-elon-musk-users-lost/8300611001/ |archive-url=https://web.archive.org/web/20221108154847/https://www.usatoday.com/story/tech/2022/11/08/mit-report-twitter-elon-musk-users-lost/8300611001/ |archive-date=November 8, 2022 |access-date=March 16, 2023 |work=USA Today}} In December, neo-Nazi and founder of The Daily Stormer Andrew Anglin was reinstated,{{Cite news |title=Days After Suspending Kanye, Twitter Reinstates Notorious neo-Nazi Andrew Anglin |url=https://www.haaretz.com/us-news/2022-12-05/ty-article/.premium/days-after-suspending-kanye-twitter-reinstates-notorious-neo-nazi-andrew-anglin/00000184-e185-dffa-ada4-ff9f1c9a0000 |url-status=live |archive-url=https://web.archive.org/web/20230314131624/https://www.haaretz.com/us-news/2022-12-05/ty-article/.premium/days-after-suspending-kanye-twitter-reinstates-notorious-neo-nazi-andrew-anglin/00000184-e185-dffa-ada4-ff9f1c9a0000 |archive-date=March 14, 2023 |access-date=November 21, 2023 |work=Haaretz |language=en}} within 24 hours of Kanye West's suspension after posting an antisemitic tweet.{{Cite news |last=Milmo |first=Dan |date=December 2, 2022 |title=Kanye West suspended from Twitter after posting swastika inside Star of David |url=https://www.theguardian.com/music/2022/dec/02/kanye-west-suspended-from-twitter-after-posting-swastika-inside-the-star-of-david |url-status=live |archive-url=https://web.archive.org/web/20221203223945/https://www.theguardian.com/music/2022/dec/02/kanye-west-suspended-from-twitter-after-posting-swastika-inside-the-star-of-david |archive-date=December 3, 2022 |access-date=November 21, 2023 |work=The Guardian |language=en-GB |issn=0261-3077}} with his account later restored in July 2023.{{Cite news |last=Moloney |first=Marita |date=July 30, 2023 |title=Twitter restores Kanye West's account after ban |language=en-GB |work=BBC News |url=https://www.bbc.com/news/entertainment-arts-66351871 |access-date=November 21, 2023 |archive-date=November 21, 2023 |archive-url=https://web.archive.org/web/20231121110618/https://www.bbc.com/news/entertainment-arts-66351871 |url-status=live }}{{Cite news |last=Busby |first=Mattha |date=July 30, 2023 |title=Elon Musk reinstates Kanye West's Twitter account after ban |language=en-GB |work=The Guardian |url=https://www.theguardian.com/music/2023/jul/30/elon-musk-reinstates-kanye-west-twitter-account-after-ban |access-date=November 21, 2023 |issn=0261-3077 |archive-date=December 7, 2023 |archive-url=https://web.archive.org/web/20231207161712/https://www.theguardian.com/music/2023/jul/30/elon-musk-reinstates-kanye-west-twitter-account-after-ban |url-status=live }}
In August 2024, a Brazilian Supreme Court judge cautioned that X might face suspension if Musk did not appoint a new legal representative for Brazil within 24 hours, in relation to issues over the reinstatement of Brazilian accounts that had been suspended under a court order. Musk had earlier paused X's business operations in the country and criticized Judge Alexandre de Moraes for his efforts against disinformation. The with platform suspended in late August temporarily,{{Cite news|date=July 31, 2024|url=https://g1.globo.com/politica/noticia/2024/08/31/entenda-em-5-pontos-a-decisao-de-moraes-de-bloquear-o-x-e-o-que-acontece-agora.ghtml|title=Entenda em 5 pontos a decisão de Moraes de bloquear o X e o que acontece agora|work=G1|archive-date=September 21, 2024|access-date=October 9, 2024|archive-url=https://web.archive.org/web/20240921140631/https://g1.globo.com/politica/noticia/2024/08/31/entenda-em-5-pontos-a-decisao-de-moraes-de-bloquear-o-x-e-o-que-acontece-agora.ghtml|url-status=live}} the platform blocked the accounts as requested in October.{{cite news|title=Moraes autoriza desbloqueio do X no Brasil; saiba quando a rede ficará disponível|url=https://www.folhape.com.br/colunistas/tecnologia-e-games/moraes-autoriza-desbloqueio-do-x-no-brasil-saiba-quando-a-rede-ficara-disponivel/46883/|work=Folha de Pernambuco|date=October 8, 2024}}
== ElonJet and journalists suspended ==
{{Main|December 2022 Twitter suspensions}}
{{Tweet
| name = Elon Musk 15px
| username = elonmusk
| date = December 15, 2022
| text = Any account doxxing real-time location info of anyone will be suspended, as it is a physical safety violation. This includes posting links to sites with real-time location info.
Posting locations someone traveled to on a slightly delayed basis isn't a safety problem, so is ok.
| ID = 1603181423787380737
| image = Elon Musk Royal Society (crop2).jpg
| ref-name = Suspensions
}}
On December 14, Musk suspended ElonJet, a Twitter bot account operated by Jack Sweeney which tracked Musk's private jet in real-time using publicly accessible data, in addition to several of Sweeney's other accounts. He had previously stated, "My commitment to free speech extends even to not banning the account following my plane, even though that is a direct personal safety risk." Defending his decision to suspend the accounts, Musk declared a ban on doxxing real-time location data, and Twitter followed suit by updating its policies page.{{Cite web |last=O'Brien |first=Matt |date=December 15, 2022 |title=Twitter changes rules over account tracking Elon Musk's jet |url=https://apnews.com/article/elon-musk-technology-business-social-media-13119e8cc9bbc15a886369263b29087a |url-status=live |archive-url=https://web.archive.org/web/20221214170926/https://apnews.com/article/elon-musk-technology-business-social-media-13119e8cc9bbc15a886369263b29087a |archive-date=December 14, 2022 |access-date=December 15, 2022 |work=Associated Press News}}{{Cite news |last1=Harwell |first1=Drew |last2=Siddiqui |first2=Faiz |date=December 14, 2022 |title=Musk bans Twitter account tracking his jet, threatens to sue creator |newspaper=The Washington Post |url=https://www.washingtonpost.com/technology/2022/12/14/elonjet-twitter-suspension-jack-sweeney-talks/ |url-status=live |url-access=limited |access-date=December 15, 2022 |archive-url=https://web.archive.org/web/20221215002815/https://www.washingtonpost.com/technology/2022/12/14/elonjet-twitter-suspension-jack-sweeney-talks/ |archive-date=December 15, 2022 |issn=0190-8286}}
The next day, Twitter banned the accounts of multiple journalists who had been covering the ElonJet incident,{{Cite web |last=Darcy |first=Oliver |date=December 16, 2022 |title=Elon Musk's Twitter bans accounts of CNN, NYT, WaPo journalists |url=https://www.cnn.com/2022/12/15/media/twitter-musk-journalists-hnk-intl/index.html |url-status=live |archive-url=https://web.archive.org/web/20221216014051/https://www.cnn.com/2022/12/15/media/twitter-musk-journalists-hnk-intl/index.html |archive-date=December 16, 2022 |access-date=December 16, 2022 |publisher=CNN Business}}{{Cite web |last=Heath |first=Alex |date=December 16, 2022 |title=Elon Musk starts banning critical journalists from Twitter |url=https://www.theverge.com/2022/12/15/23512004/elon-musk-starts-banning-critical-journalists-from-twitter |url-status=live |archive-url=https://web.archive.org/web/20221216011749/https://www.theverge.com/2022/12/15/23512004/elon-musk-starts-banning-critical-journalists-from-twitter |archive-date=December 16, 2022 |access-date=December 16, 2022 |website=The Verge}}{{Cite web |last=Levitz |first=Eric |date=December 19, 2022 |title=The Unhinged Debate Over Twitter and 'Free Speech' |url=https://nymag.com/intelligencer/2022/12/twitter-free-speech-elon-musk-greenwald-taibbi.html |url-status=live |archive-url=https://web.archive.org/web/20221219131543/https://nymag.com/intelligencer/2022/12/twitter-free-speech-elon-musk-greenwald-taibbi.html |archive-date=December 19, 2022 |access-date=December 20, 2022 |website=Intelligencer}} as well as the Mastodon account on Twitter,{{Cite web |last=Hatmaker |first=Taylor |date=December 16, 2022 |title=Twitter suspends Mastodon's account, making a good case for Mastodon |url=https://techcrunch.com/2022/12/15/elon-musk-suspends-mastodon-twitter-account-over-elonjet-tracking/ |url-status=live |archive-url=https://web.archive.org/web/20221216005613/https://techcrunch.com/2022/12/15/elon-musk-suspends-mastodon-twitter-account-over-elonjet-tracking/ |archive-date=December 16, 2022 |access-date=December 16, 2022 |website=TechCrunch}}{{Cite web |last=Peters |first=Jay |date=December 16, 2022 |title=Twitter suspends Mastodon after it tweeted about Elon's jet |url=https://www.theverge.com/2022/12/15/23511894/twitter-suspends-mastodon-tweeted-about-elons-jet-elonjet |url-status=live |archive-url=https://web.archive.org/web/20221216005003/https://www.theverge.com/2022/12/15/23511894/twitter-suspends-mastodon-tweeted-about-elons-jet-elonjet |archive-date=December 16, 2022 |access-date=December 16, 2022 |website=The Verge}} on the grounds that they had violated the new doxing policy.{{Cite web |last=Hatmaker |first=Taylor |date=December 16, 2022 |title=Twitter just banned prominent journalists who cover Elon Musk with no warning |url=https://techcrunch.com/2022/12/15/twitter-just-banned-a-wave-of-prominent-journalists-with-no-explanation/ |url-status=live |archive-url=https://web.archive.org/web/20221216013117/https://techcrunch.com/2022/12/15/twitter-just-banned-a-wave-of-prominent-journalists-with-no-explanation/ |archive-date=December 16, 2022 |access-date=December 16, 2022 |website=TechCrunch}} Some of the suspended journalists joined a Twitter Spaces mass audio call with Musk, where Musk was asked about their suspensions; Musk quit the call, and the call was abruptly ended before the entire Twitter Spaces service was temporarily taken down. Musk attributed the shutdown to a software bug, while a Twitter senior software engineer said that Spaces had been "taken offline".{{Cite web |last=Lim |first=Clarissa-Jan |date=December 17, 2022 |title=Twitter Spaces Were Taken Offline After Elon Musk Fled One Where He Was Asked About Reporters Being Banned |url=https://www.buzzfeednews.com/article/clarissajanlim/twitter-spaces-nuked-elon-musk |url-status=live |archive-url=https://web.archive.org/web/20221216194353/https://www.buzzfeednews.com/article/clarissajanlim/twitter-spaces-nuked-elon-musk |archive-date=December 16, 2022 |access-date=December 19, 2022 |website=Buzzfeed News}}{{Cite web |last1=Savov |first1=Vlad |last2=Alba |first2=Davey |date=December 16, 2022 |title=Musk Disables Twitter Spaces After Clash With Journalists |url=https://www.bloomberg.com/news/articles/2022-12-16/musk-disables-twitter-spaces-after-clash-with-journalists |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20221216103003/https://www.bloomberg.com/news/articles/2022-12-16/musk-disables-twitter-spaces-after-clash-with-journalists |archive-date=December 16, 2022 |access-date=December 20, 2022 |publisher=Bloomberg News}}{{Cite magazine |last=Farivar |first=Cyrus |date=December 16, 2022 |title=Elon Musk Briefly Speaks To Reporters In Twitter Spaces, Then Departs |url=https://www.forbes.com/sites/cyrusfarivar/2022/12/16/elon-musk-twitter-spaces/ |url-status=live |magazine=Forbes |archive-url=https://web.archive.org/web/20221216063944/https://www.forbes.com/sites/cyrusfarivar/2022/12/16/elon-musk-twitter-spaces/ |archive-date=December 16, 2022 |access-date=December 20, 2022 |url-access=limited}} Most suspended journalists were later reinstated, but found themselves unable to post new tweets until their policy-violating tweets had been taken down.{{Cite news |last=Furlong |first=Ashleigh |date=December 17, 2022 |title=Musk reinstates journalists banned from Twitter |newspaper=Politico |url=https://www.politico.eu/article/elon-mush-unbanning-journalists-twitter/ |url-status=live |access-date=December 21, 2022 |archive-url=https://web.archive.org/web/20221217114123/https://www.politico.eu/article/elon-mush-unbanning-journalists-twitter/ |archive-date=December 17, 2022}}{{Cite magazine |last1=Mae |first1=Anderson |last2=O'Brien |first2=Matt |date=December 17, 2022 |title=Elon Musk reinstates suspended journalists as rift deepens between Twitter and media organizations: 'Self-inflicted wound' |url=https://fortune.com/2022/12/17/elon-musk-reinstates-suspended-journalists-rift-twitter-media-organizations/ |url-status=live |magazine=Fortune |archive-url=https://web.archive.org/web/20221218143852/https://fortune.com/2022/12/17/elon-musk-reinstates-suspended-journalists-rift-twitter-media-organizations/ |archive-date=December 18, 2022 |access-date=December 21, 2022 |url-access=limited}}
= State-affiliated media labeling =
In April 2023, Twitter designated National Public Radio's main account as "US state-affiliated media", a label that was typically reserved for foreign media outlets that directly represented the point of view of their respective governments, like Russia's RT and China's Xinhua.{{Cite web |last=Novak |first=Matt |date=April 5, 2023 |title=Twitter Adds 'State-Affiliated Media' Label To NPR Account Putting It On Par With Russia Today |url=https://www.forbes.com/sites/mattnovak/2023/04/05/twitter-adds-state-affiliated-media-label-to-npr-account-putting-it-on-par-with-russia-today/?sh=4ba401c6635c |url-status=live |archive-url=https://web.archive.org/web/20230406010257/https://www.forbes.com/sites/mattnovak/2023/04/05/twitter-adds-state-affiliated-media-label-to-npr-account-putting-it-on-par-with-russia-today/?sh=4ba401c6635c |archive-date=April 6, 2023 |access-date=April 5, 2023 |website=Forbes}} Twitter's decision was controversial; though established by an act of Congress, NPR is an independent news organization that only receives a fraction of its funding through government programs. Twitter's previous policy had explicitly mentioned NPR, as well as the United Kingdom's BBC, as examples of networks that were not considered state-affiliated due to their editorial independence.{{Cite web |last=Ladden-Hall |first=Dan |date=April 5, 2023 |title=NPR Labeled 'State-Affiliated Media' on Twitter as Musk Steps Up Press Feud |url=https://www.thedailybeast.com/npr-labeled-state-affiliated-media-on-twitter-as-musk-steps-up-press-feud |url-status=live |archive-url=https://web.archive.org/web/20230405114026/https://www.thedailybeast.com/npr-labeled-state-affiliated-media-on-twitter-as-musk-steps-up-press-feud |archive-date=April 5, 2023 |access-date=April 5, 2023 |website=Daily Beast}}{{Cite web |title=Twitter labels NPR as "state-affiliated media" |url=https://www.cbsnews.com/news/twitter-labels-npr-as-u-s-state-affiliated-media-agency/ |url-status=live |archive-url=https://web.archive.org/web/20230405194837/https://www.cbsnews.com/news/twitter-labels-npr-as-u-s-state-affiliated-media-agency/ |archive-date=April 5, 2023 |access-date=April 5, 2023 |publisher=CBS News |date=April 5, 2023 |language=en-US}} NPR ceased activity on its main Twitter account in response to the designation.{{cite web |last=Scire |first=Sarah |title=NPR says it won't tweet from @NPR until Twitter removes false "state-affiliated" label |url=https://www.niemanlab.org/2023/04/npr-says-it-wont-tweet-from-npr-until-twitter-removes-false-state-affiliated-label/ |url-status=live |archive-url=https://web.archive.org/web/20230408150539/https://www.niemanlab.org/2023/04/npr-says-it-wont-tweet-from-npr-until-twitter-removes-false-state-affiliated-label/ |archive-date=April 8, 2023 |access-date=April 8, 2023 |website=Nieman Lab}} As of October 2023, NPR still no longer uses Twitter, with the media outlet describing the effects on traffic as negligible.{{Cite web |last=Bullard |first=Gabe |date=October 11, 2023 |title=Six Months Ago NPR Left Twitter. The Effects Have Been Negligible |url=https://niemanreports.org/articles/npr-twitter-musk/ |access-date=December 1, 2023 |website=Nieman Reports |language=en-US |archive-date=November 28, 2023 |archive-url=https://web.archive.org/web/20231128184658/https://niemanreports.org/articles/npr-twitter-musk/ |url-status=live }}{{Cite web |last=Mastrangelo |first=Dominick |date=October 12, 2023 |title=NPR: Traffic loss from leaving Twitter negligible |url=https://thehill.com/homenews/media/4252469-npr-twitter-negligible-traffic-loss/ |access-date=December 1, 2023 |website=The Hill |language=en-US |archive-date=December 11, 2023 |archive-url=https://web.archive.org/web/20231211114950/https://thehill.com/homenews/media/4252469-npr-twitter-negligible-traffic-loss/ |url-status=live }}{{Cite web |last=Baragona |first=Justin |date=October 12, 2023 |title=NPR Ditching Twitter Has Had Almost Zero Impact on Traffic |url=https://ca.sports.yahoo.com/news/npr-ditching-twitter-had-almost-184303771.html |access-date=December 1, 2023 |website=Yahoo Sports |language=en-CA |archive-date=December 11, 2023 |archive-url=https://web.archive.org/web/20231211113448/https://ca.sports.yahoo.com/news/npr-ditching-twitter-had-almost-184303771.html |url-status=live }}File:Npr labeled state media.jpgOn April 8, 2023, Twitter changed the designation of NPR's account from "state-affiliated" to "government-funded".{{Cite web |title=Twitter Changes Label On NPR Account From 'State-Affiliated' To 'Government Funded' |url=https://www.forbes.com/sites/mattnovak/2023/04/08/twitter-changes-label-on-npr-account-from-state-affiliated-to-government-funded/?sh=858b17373529 |access-date=April 9, 2023 |website=Forbes |archive-date=April 10, 2023 |archive-url=https://web.archive.org/web/20230410062727/https://connatix-d.openx.net/v/1.0/av?auid=539844291&schain=1.0,1!connatix.com,679698455578581,1,,,,&url=www.forbes.com%2Fsites%2Fmattnovak%2F2023%2F04%2F08%2Ftwitter-changes-label-on-npr-account-from-state-af&cb=6742c70b-03cb-4ba5-b3df-dfb0399a0147&vwd=526&vht=296&gdpr=0&gdpr_consent=undefined&us_privacy= |url-status=live }} On April 10, after managing to get in contact with Musk himself, NPR reporter Bobby Allyn tweeted that Musk said he was relying on a list accessible through a Wikipedia category page, named ":Category:Publicly funded broadcasters", to determine which news organizations' accounts should be deemed as "government-funded media".{{Cite web |last=Folkenflik |first=David |date=April 12, 2023 |title=NPR quits Twitter after being falsely labeled as 'state-affiliated media' |url=https://www.npr.org/2023/04/12/1169269161/npr-leaves-twitter-government-funded-media-label |access-date=April 12, 2023 |publisher=NPR |archive-date=April 22, 2023 |archive-url=https://web.archive.org/web/20230422231851/https://www.npr.org/2023/04/12/1169269161/npr-leaves-twitter-government-funded-media-label |url-status=live }}{{Cite web |last=Jackson |first=Sarah |date=April 11, 2023 |title=Elon Musk says Twitter is using a Wikipedia list to help decide which news organizations are labeled 'government-funded media' |url=https://www.businessinsider.com/elon-musk-twitter-using-wikipedia-to-decide-government-funded-media-2023-4 |access-date=April 12, 2023 |website=Business Insider |language=en-US |archive-date=April 11, 2023 |archive-url=https://web.archive.org/web/20230411190614/https://www.businessinsider.com/elon-musk-twitter-using-wikipedia-to-decide-government-funded-media-2023-4 |url-status=live }} Twitter then added the label to other sources such as PBS, the BBC, and Voice of America, which all three objected to.{{cite web|first1=Stephen|last1=Neukam|access-date=April 11, 2023|title=Twitter slaps 'government funded media' labels on other major news outlets after NPR backlash|url=https://thehill.com/media/3941373-twitter-slaps-government-funded-media-labels-on-other-major-news-outlets-after-npr-backlash/|website=The Hill|date=April 9, 2023|archive-date=April 11, 2023|archive-url=https://web.archive.org/web/20230411232053/https://thehill.com/media/3941373-twitter-slaps-government-funded-media-labels-on-other-major-news-outlets-after-npr-backlash/|url-status=live}}{{Cite news |date=April 12, 2023 |title=Six things we learned from Elon Musk interview |language=en-GB |work=BBC News |url=https://www.bbc.com/news/world-us-canada-65251160 |access-date=May 8, 2023 |archive-date=April 12, 2023 |archive-url=https://web.archive.org/web/20230412143305/https://www.bbc.com/news/world-us-canada-65251160 |url-status=live }}
On April 12, NPR announced that its accounts would no longer be active on Twitter,{{Cite news |last=Yang |first=Maya |date=April 12, 2023 |title=NPR to quit Twitter after being labelled 'state-affiliated media' |language=en-GB |work=The Guardian |url=https://www.theguardian.com/media/2023/apr/12/npr-leaves-twitter-elon-musk-state-media |access-date=April 13, 2023 |issn=0261-3077 |archive-date=April 12, 2023 |archive-url=https://web.archive.org/web/20230412231518/https://www.theguardian.com/media/2023/apr/12/npr-leaves-twitter-elon-musk-state-media |url-status=live }} citing the platform's "inaccurate and misleading" labeling of NPR as "government-funded media" despite the fact that it receives "less than 1 percent of its $300 million annual budget" from the Corporation for Public Broadcasting.{{cite news |last1=Kelley |first1=Lora |last2=Robertson |first2=Katie |date=April 12, 2023 |title=NPR to Suspend Twitter Use After 'Government-Funded' Label |work=The New York Times |url=https://www.nytimes.com/2023/04/12/business/npr-twitter-suspension.html |access-date=April 12, 2023 |archive-date=April 12, 2023 |archive-url=https://web.archive.org/web/20230412133912/https://www.nytimes.com/2023/04/12/business/npr-twitter-suspension.html |url-status=live }}{{Cite web |last=Wile |first=Rob |date=April 13, 2023 |title=NPR quits Twitter, saying the platform is 'undermining' its credibility |url=https://www.nbcnews.com/tech/tech-news/npr-quits-twitter-says-platform-undermining-credibility-rcna79322 |access-date=April 13, 2023 |publisher=NBC News |language=en |archive-date=April 13, 2023 |archive-url=https://web.archive.org/web/20230413004131/https://www.nbcnews.com/tech/tech-news/npr-quits-twitter-says-platform-undermining-credibility-rcna79322 |url-status=live }} As their last post on the platform, the network shared links to their alternative newsletters, websites and social media profiles.{{Cite tweet |user=NPR |number=1646138100035272704 |date=April 12, 2023 |title=NPR produces consequential, independent journalism every day in service to the public. Here's you can find and read our work... |access-date=April 12, 2023 |language=en |archive-date=April 12, 2023 |archive-url=https://web.archive.org/web/20230412150925/https://twitter.com/NPR/status/1646138100035272704 |url-status=live }} In an email to the staff explaining the decision, CEO John Lansing allowed individual NPR journalists and staffers to choose for themselves whether to keep using Twitter, while noting that remaining on the site "would be a disservice to the serious work you all do here".
On April 17, Canadian public broadcaster CBC was designated as "government-funded media" by Twitter, in response to a letter from Conservative Party of Canada leader Pierre Poilievre. On April 18, the label was changed to "70% government-funded media", referring to outdated data from the CBC's 2020–2021 report; shortly afterwards, Musk tweaked the percentage in the label to "69%". Musk tweeted "Canadian Broadcasting Corp said they're 'less than 70% government-funded', so we corrected the label".{{Cite web |last=Brodkin |first=Jon |date=April 18, 2023 |title=Musk labels CBC "69% Government-funded" as more news outlets quit Twitter |url=https://arstechnica.com/tech-policy/2023/04/musk-feuds-with-another-public-broadcaster-labels-cbc-69-government-funded/ |access-date=April 28, 2023 |website=Ars Technica |language=en-us |archive-date=April 24, 2023 |archive-url=https://web.archive.org/web/20230424191227/https://arstechnica.com/tech-policy/2023/04/musk-feuds-with-another-public-broadcaster-labels-cbc-69-government-funded/ |url-status=live }}{{Cite web |last=Ladden-Hall |first=Dan |date=April 18, 2023 |title=Musk Mocks CBC With '69% Government-Funded Media' Twitter Label |url=https://www.thedailybeast.com/musk-mocks-cbc-with-69-government-funded-media-twitter-label |access-date=April 28, 2023 |website=The Daily Beast |language=en |archive-date=April 28, 2023 |archive-url=https://web.archive.org/web/20230428205612/https://www.thedailybeast.com/musk-mocks-cbc-with-69-government-funded-media-twitter-label |url-status=live }} In response, CBC announced they would pause Twitter activity.{{Cite news|url=https://www.reuters.com/world/americas/trudeau-rival-clash-over-twitter-labeling-cbc-government-funded-2023-04-17/|title=Canada public broadcaster's Twitter account labeled '69% Government-funded Media'|first=Steve|last=Scherer|agency=Reuters |date=April 18, 2023|work=Reuters.com|access-date=April 18, 2023|archive-date=April 18, 2023|archive-url=https://web.archive.org/web/20230418051541/https://www.reuters.com/world/americas/trudeau-rival-clash-over-twitter-labeling-cbc-government-funded-2023-04-17/|url-status=live}}{{Cite news|url=https://www.theguardian.com/world/2023/apr/17/justin-trudeau-pierre-poilievre-twitter-cbc|title=Canada's CBC 'pauses' Twitter use after government-funded media label|first=Leyland|last=Cecco|date=April 17, 2023|newspaper=The Guardian|access-date=April 18, 2023|archive-date=April 18, 2023|archive-url=https://web.archive.org/web/20230418035005/https://www.theguardian.com/world/2023/apr/17/justin-trudeau-pierre-poilievre-twitter-cbc|url-status=live}} Four days later, Twitter stopped labeling state-affiliated media entirely, with neither Western publicly funded outlets such as NPR, BBC and CBC, nor China's Xinhua and Russia's RT, displaying the label on their accounts.{{cite web|access-date=April 21, 2023|title=Twitter drops 'state-affiliated', 'government-funded' labels|url=https://www.aljazeera.com/economy/2023/4/21/twitter-drops-state-affiliated-government-funded-labels|publisher=Al Jazeera|archive-date=April 21, 2023|archive-url=https://web.archive.org/web/20230421135852/https://www.aljazeera.com/economy/2023/4/21/twitter-drops-state-affiliated-government-funded-labels|url-status=live}}{{Cite web |date=June 20, 2023 |title=Twitter Makes It Easier for China's Propaganda |url=https://chinaobservers.eu/twitter-makes-it-easier-for-chinas-propaganda/ |access-date=September 1, 2023 |website=chinaobservers |language=en-US |archive-date=September 1, 2023 |archive-url=https://web.archive.org/web/20230901004843/https://chinaobservers.eu/twitter-makes-it-easier-for-chinas-propaganda/ |url-status=live }}
= Hateful conduct and language regarding transgender people =
{{See also|Views of Elon Musk#Transgender issues}}
{{Tweet
| name = Elon Musk 15px
| username = elonmusk
| date = June 21, 2023
| text = Repeated, targeted harassment against any account will cause the harassing accounts to receive, at minimum, temporary suspensions.
The words "cis" or "cisgender" are considered slurs on this platform.
| ID = 1671370284102819841
| image = Elon Musk Royal Society (crop2).jpg
| ref-name = Cisgender
}}
After previously indicating his intention to review Twitter's policy against "misgendering or deadnaming of transgender individuals",{{Cite magazine |last=Urquhart |first=Evan |date=November 1, 2022 |title=One of the Biggest Red Flags of Elon Musk's Twitter Takeover |url=https://slate.com/technology/2022/11/elon-music-twitter-transgender-harassment-misinformation.html |url-status=live |magazine=Slate |archive-url=https://web.archive.org/web/20221101181119/https://slate.com/technology/2022/11/elon-music-twitter-transgender-harassment-misinformation.html |archive-date=November 1, 2022 |access-date=December 3, 2022}} Musk relaxed the platform's hate speech policies in November 2022, with Gizmodo describing the policy protecting transgender people as "effectively dead".{{Cite magazine |last=Ecarma |first=Caleb |date=November 21, 2022 |title=We're Officially in the Elon Musk Era of Content Moderation |url=https://www.vanityfair.com/news/2022/11/elon-musk-twitter-content-moderation/ |url-status=live |magazine=Vanity Fair |archive-url=https://web.archive.org/web/20221121210251/https://www.vanityfair.com/news/2022/11/elon-musk-twitter-content-moderation/ |archive-date=November 21, 2022}} While previously tweets would be removed, Twitter announced it would instead place warning labels on tweets that are "potentially" in violation of its hateful conduct policy in April 2023.{{Cite web |last=Ortutay |first=Barbara |date=April 19, 2023 |title=Twitter removes policy against deadnaming transgender people |url=https://apnews.com/article/twitter-elon-musk-transgender-deadnaming-hateful-conduct-ae1b7285bb906e04b26ff9751ec0c2ce |access-date=December 1, 2023 |website=AP News |language=en |archive-date=October 7, 2023 |archive-url=https://web.archive.org/web/20231007055007/https://apnews.com/article/twitter-elon-musk-transgender-deadnaming-hateful-conduct-ae1b7285bb906e04b26ff9751ec0c2ce |url-status=live }}{{Cite web |date=April 19, 2023 |title=Twitter quietly removes policy against "deadnaming" transgender people |url=https://www.cbsnews.com/news/twitter-transgender-deadnaming-policy-change/ |access-date=December 1, 2023 |publisher=CBS News |language=en-US |archive-date=December 11, 2023 |archive-url=https://web.archive.org/web/20231211113503/https://www.cbsnews.com/news/twitter-transgender-deadnaming-policy-change/ |url-status=live }}{{Cite news |title=Twitter quietly changes its hateful conduct policy to remove standing protections for its transgender users |work=NBC |url=https://www.nbcnews.com/tech/twitter-changes-hateful-conduct-policy-rcna80338 |url-status=live |access-date=April 19, 2023 |archive-url=https://web.archive.org/web/20230419124816/https://www.nbcnews.com/tech/twitter-changes-hateful-conduct-policy-rcna80338 |archive-date=April 19, 2023}}
In June, on the first day of Pride Month, Musk confirmed that a policy against misgendering wouldn't be enforced, and that in his opinion "Whether or not you agree with using someone's preferred pronouns, not doing so is at most rude and certainly breaks no laws".{{Cite web |last=Ingram |first=David |date=June 1, 2023 |title=Elon Musk's new Twitter pronoun rule invites bullying, LGBTQ groups say |url=https://www.nbcnews.com/tech/tech-news/elon-musks-new-twitter-pronoun-rule-invites-bullying-lgbtq-groups-say-rcna87336 |access-date=December 2, 2023 |publisher=NBC News |language=en |archive-date=December 2, 2023 |archive-url=https://web.archive.org/web/20231202190116/https://www.nbcnews.com/tech/tech-news/elon-musks-new-twitter-pronoun-rule-invites-bullying-lgbtq-groups-say-rcna87336 |url-status=live }} He also promoted the film What Is a Woman? by The Daily Wire, after a Twitter review determined the content promoted hateful conduct, and was therefore in violation of abuse and harassment policies. Musk claimed the objection to the film was "a mistake", but that it wouldn't be promoted across the platform. After a pressure campaign from users, the restrictions were reduced to simply not being placed next to advertising.{{Cite web |last=Woodward |first=Alex |date=June 5, 2023 |title=Elon Musk promotes anti-trans content as hate speech surges on his far-right platform |url=https://www.independent.co.uk/news/world/americas/elon-musk-twitter-transgender-hate-speech-b2351923.html |access-date=December 1, 2023 |website=The Independent |language=en |archive-date=August 7, 2023 |archive-url=https://web.archive.org/web/20230807120600/https://www.independent.co.uk/news/world/americas/elon-musk-twitter-transgender-hate-speech-b2351923.html |url-status=live }} Shortly after, Musk declared that the words "cis" and "cisgender" are considered slurs on Twitter, within the context of repeated and targeted harassment.{{Cite web |last=Burton |first=Jamie |date=June 23, 2023 |title=Elon Musk's cisgender slur remarks torn apart by lawyer |url=https://www.newsweek.com/elon-musk-cisgender-slur-remarks-torn-apart-lawyer-1808602 |access-date=June 26, 2023 |website=Newsweek |language=en |archive-date=June 25, 2023 |archive-url=https://web.archive.org/web/20230625213704/https://www.newsweek.com/elon-musk-cisgender-slur-remarks-torn-apart-lawyer-1808602 |url-status=live }}{{Cite web |date=June 21, 2023 |title=Elon Musk Declares 'Cisgender' a Slur on Free Speech Twitter |url=https://gizmodo.com/elon-musk-cis-cisgender-slur-twitter-1850559321 |access-date=June 26, 2023 |website=Gizmodo |language=en |archive-date=June 26, 2023 |archive-url=https://web.archive.org/web/20230626024919/https://gizmodo.com/elon-musk-cis-cisgender-slur-twitter-1850559321 |url-status=live }}{{Cite web |date=June 21, 2023 |title=Elon Musk sparks outrage with threat to ban 'cisgender' as a 'slur' on Twitter |url=https://www.independent.co.uk/news/world/americas/elon-musk-cisgender-twitter-slur-b2361734.html |access-date=June 26, 2023 |website=The Independent |language=en |archive-date=June 25, 2023 |archive-url=https://web.archive.org/web/20230625113140/https://www.independent.co.uk/news/world/americas/elon-musk-cisgender-twitter-slur-b2361734.html |url-status=live }} In October, the ability to report allegations of transphobic abuse had been scrapped.{{Cite web |date=October 5, 2023 |title=Twitter Quietly Removes Feature That Protects Trans Users From Hate |url=https://news.yahoo.com/twitter-quietly-removes-feature-protects-135742826.html |access-date=December 3, 2023 |website=Yahoo News |language=en-US |archive-date=December 3, 2023 |archive-url=https://web.archive.org/web/20231203001354/https://news.yahoo.com/twitter-quietly-removes-feature-protects-135742826.html |url-status=live }}{{cite web |last=Hansford |first=Amelia |date=October 5, 2023 |title=Twitter scraps option to report transphobic abuse |url=https://www.thepinknews.com/2023/10/05/x-twitter-report-system-transphobia/ |access-date=December 1, 2023 |website=PinkNews |archive-date=November 30, 2023 |archive-url=https://web.archive.org/web/20231130151045/https://www.thepinknews.com/2023/10/05/x-twitter-report-system-transphobia/ |url-status=live }}
In November, PragerU would buy a "timeline takeover" advertising spot, which forces an advertisement and accompanying hashtag to be seen by most Twitter users regardless of demographics or preferences for 24 hours, to promote their short film Detrans: The Dangers of Gender-Affirming Care; the "timeline takeover" spot was part of PragerU's estimated $1 million marketing budget for the short film.{{cite news |last1=Yurcaba |first1=Jo |title=PragerU buys 'takeover' ad on X as part of $1M campaign to promote polarizing 'Detrans' film |url=https://www.nbcnews.com/nbc-out/out-news/prageru-buys-takeover-ad-x-part-1m-campaign-promote-polarizing-detrans-rcna123351 |access-date=January 17, 2024 |publisher=NBC News |date=November 2, 2023 |archive-date=November 3, 2023 |archive-url=https://web.archive.org/web/20231103221553/https://www.nbcnews.com/nbc-out/out-news/prageru-buys-takeover-ad-x-part-1m-campaign-promote-polarizing-detrans-rcna123351 |url-status=live }}{{cite news |last1=Silberling |first1=Amanda |date=November 2, 2023 |title=X runs 'timeline takeover' ad promoting anti-trans film |work=TechCrunch |url=https://techcrunch.com/2023/11/02/x-runs-timeline-takeover-ad-promoting-anti-trans-film/?guccounter=1 |access-date=November 4, 2023 |archive-date=November 4, 2023 |archive-url=https://web.archive.org/web/20231104174537/https://techcrunch.com/2023/11/02/x-runs-timeline-takeover-ad-promoting-anti-trans-film/?guccounter=1 |url-status=live }} The Nation describes "anti-trans hatred" as one of Twitter's "core features".{{Cite news |last=Bauer |first=Sydney |date=June 23, 2023 |title=Elon Musk Has Made Anti-Trans Hatred One of Twitter's Core Features |language=en-US |url=https://www.thenation.com/article/society/elon-musk-transphobia-twitter/ |access-date=December 1, 2023 |issn=0027-8378 |archive-date=September 27, 2023 |archive-url=https://web.archive.org/web/20230927193339/https://www.thenation.com/article/society/elon-musk-transphobia-twitter/ |url-status=live }}
= Aggressive monetization of access =
In January 2023, Twitter abruptly cut off many third-party Twitter clients from the site's application programming interface (API),{{Cite web |last=Mehta |first=Ivan |date=January 16, 2023 |title=Twitter's third-party client issue is seemingly a deliberate suspension |url=https://techcrunch.com/2023/01/16/twitters-third-party-client-issue-is-seemingly-a-deliberate-suspension/ |url-status=live |archive-url=https://web.archive.org/web/20230116105529/https://techcrunch.com/2023/01/16/twitters-third-party-client-issue-is-seemingly-a-deliberate-suspension/ |archive-date=January 16, 2023 |access-date=February 2, 2023 |website=TechCrunch}}{{Cite web |last=Purdy |first=Kevin |date=January 18, 2023 |title=Twitter says third-party apps broke "long-standing API rules," won't name rules |url=https://arstechnica.com/tech-policy/2023/01/twitter-says-third-party-apps-broke-long-standing-api-rules-wont-name-rules/ |url-status=live |archive-url=https://web.archive.org/web/20230118171639/https://arstechnica.com/tech-policy/2023/01/twitter-says-third-party-apps-broke-long-standing-api-rules-wont-name-rules/ |archive-date=January 18, 2023 |access-date=February 10, 2023 |website=Ars Technica}} and had retroactively updated its developer agreement, barring developers from creating products similar to Twitter's own app.{{Cite web |last=Wiggers |first=Kyle |date=January 19, 2023 |title=Twitter officially bans third-party clients after cutting off prominent devs |url=https://techcrunch.com/2023/01/19/twitter-officially-bans-third-party-clients-after-cutting-off-prominent-devs/ |url-status=live |archive-url=https://web.archive.org/web/20230119233358/https://techcrunch.com/2023/01/19/twitter-officially-bans-third-party-clients-after-cutting-off-prominent-devs/ |archive-date=January 19, 2023 |access-date=February 2, 2023 |website=TechCrunch}} In February, Twitter announced it would be removing the free tier of its API and replacing it with a "basic paid tier".{{Cite web |last=Weatherbed |first=Jess |date=February 2, 2023 |title=Twitter is replacing free access to its API with a new paid tier |url=https://www.theverge.com/2023/2/2/23582615/twitter-removing-free-api-developer-apps-price-announcement |url-status=live |archive-url=https://web.archive.org/web/20230202134652/https://www.theverge.com/2023/2/2/23582615/twitter-removing-free-api-developer-apps-price-announcement |archive-date=February 2, 2023 |access-date=February 2, 2023 |website=The Verge}} while excluding "good content" bot accounts.{{Cite web |last=Roth |first=Emma |date=February 5, 2023 |title=Elon Musk says bots with 'good content' can use Twitter's API for free |url=https://www.theverge.com/2023/2/5/23586577/elon-musk-bots-good-content-twitters-api-free |url-status=live |archive-url=https://web.archive.org/web/20230205184358/https://www.theverge.com/2023/2/5/23586577/elon-musk-bots-good-content-twitters-api-free |archive-date=February 5, 2023 |access-date=February 10, 2023 |website=The Verge}}
{{Tweet
| name = Elon Musk 15px
| username = elonmusk
| date = July 1, 2023
| text = To address extreme levels of data scraping & system manipulation, we've applied the following temporary limits:
- Verified accounts are limited to reading 6000 posts/day
- Unverified accounts to 600 posts/day
- New unverified accounts to 300/day
| ID = 1675187969420828672
| image = Elon Musk Royal Society (crop2).jpg
| ref-name = Verified
}}
In July 2023, Twitter temporarily blocked unregistered users from viewing tweets or profiles.{{Cite web |last=Weatherbed |first=Jess |date=June 30, 2023 |title=Twitter has started blocking unregistered users |url=https://www.theverge.com/2023/6/30/23779764/twitter-blocks-unregistered-users-account-tweets |url-status=live |archive-url=https://web.archive.org/web/20230630144648/https://www.theverge.com/2023/6/30/23779764/twitter-blocks-unregistered-users-account-tweets |archive-date=June 30, 2023 |access-date=June 30, 2023 |website=The Verge |language=en-US}} The following day further measures were implemented with temporary limits to the number of tweets a user could see per day, with different limits for verified and unverified users, as well as newly created users,{{Cite web |date=July 1, 2023 |title=Twitter temporarily restricts tweets users can see, Elon Musk announces |url=https://www.bbc.com/news/technology-66077195 |url-status=live |archive-url=https://web.archive.org/web/20230701174439/https://www.bbc.com/news/technology-66077195 |archive-date=July 1, 2023 |access-date=July 1, 2023 |website=BBC News |language=en-GB}} and thousands of users reported Twitter issues to the website Downdetector.{{Cite web |date=July 2, 2023 |title=Thousands of Twitter users report problems accessing site as Elon Musk says new limits have been installed |url=https://www.nbcnews.com/news/us-news/thousands-users-report-problems-accessing-twitter-met-rate-limit-excee-rcna92188 |url-status=live |archive-url=https://web.archive.org/web/20230701233115/https://www.nbcnews.com/news/us-news/thousands-users-report-problems-accessing-twitter-met-rate-limit-excee-rcna92188 |archive-date=July 1, 2023 |access-date=July 2, 2023 |publisher=NBC News |language=en}} Soon after, the limit was increased again. Twitter also limited the number of direct messages (DMs) that unverified users could send per day.{{Cite web |date=July 22, 2023 |title=Twitter is limiting the number of DMs unverified users can send |url=https://www.engadget.com/twitter-is-limiting-the-number-of-dms-unverified-users-can-send-120035602.html |url-status=live |archive-url=https://web.archive.org/web/20230814160846/https://www.engadget.com/twitter-is-limiting-the-number-of-dms-unverified-users-can-send-120035602.html |archive-date=August 14, 2023 |access-date=August 14, 2023 |website=Engadget |language=en-US}}
{{Tweet
| name = Elon Musk 15px
| username = elonmusk
| date = August 18, 2023
| text = Block is going to be deleted as a "feature", except for DMs
| ID = 1692558414105186796
| image = Elon Musk Royal Society (crop2).jpg
| reference = {{Cite tweet |last=Musk |first=Elon |author-link=Elon Musk |user=elonmusk |number=1692558414105186796 |date=August 18, 2023 |title=Block is going to be deleted as a "feature", except for DMs |url-status=live |archive-url=https://web.archive.org/web/20230818155437/https://twitter.com/elonmusk/status/1692558414105186796 |archive-date=August 18, 2023 |access-date=November 21, 2023 |language=en}}
| ref-name = Block
| left = yes
}}
In October 2023, X began charging new users in New Zealand and the Philippines an annual fee of $1 in order to use basic features such as posting, replying and quoting tweets, as part of a pilot program.{{Cite web |last=Belanger |first=Ashley |date=October 18, 2023 |title=Elon Musk launches test to see if users are willing to pay $1 a year for X |url=https://arstechnica.com/tech-policy/2023/10/elon-musk-launches-test-to-see-if-users-are-willing-to-pay-1-a-year-for-x/ |url-status=live |archive-url=https://web.archive.org/web/20240324015320/https://arstechnica.com/tech-policy/2023/10/elon-musk-launches-test-to-see-if-users-are-willing-to-pay-1-a-year-for-x/ |archive-date=March 24, 2024 |access-date=April 17, 2024 |website=Ars Technica |language=en-us}}
{{Tweet
| name = Elon Musk 15px
| username = elonmusk
| date = Apr 15, 2024
| text = Unfortunately, a small fee for new user write access is the only way to curb the relentless onslaught of bots.
Current AI (and troll farms) can pass "are you a bot" with ease.
| ID = 1779930065469383166
| image = Elon Musk Royal Society (crop2).jpg
| ref-name = Bots-2023
| left = yes
}}
In January 2024 Nitter privacy-friendly alternative frontend had to be declared as "dead" by the project leader {{Cite web |title=nitter.net certificate expired on 15:08:30 GMT · Issue #1155 · zedeus/nitter |url=https://github.com/zedeus/nitter/issues/1155 |access-date=2024-01-31 |website=GitHub |language=en}} because due to API changes Nitter cannot be sustainably used as a multi-user frontend providing free access to unrestricted set of persons (it still can be installed and used by small group, given the installer provides account credentials, but since the anonymity set of such usage is very small, this way giving the platform detailed enough view which small set of people has seen and searched which accounts and tweets, such mode of operation has never been the primary objective of the project). During the gap between API monetization decision and discontinuation Nitter was relying on various tricks and workarounds, utilizing undocumented unauthenticated endpoints for integration with official apps for various devices and third-party Web 2.0 platforms. As an effort to actually implement the monetization policy X has gradually closed those endpoints.
= Miscellaneous =
In August 2023, Musk proposed deleting the "Block" feature, with the exception of direct messaging,{{cite web |last=Robinson |first=Adi |date=August 18, 2023 |title=Elon Musk says (yet again) that X will stop letting you block users |url=https://theverge.com/2023/8/18/23837494/elon-musk-twitter-x-remove-blocking |url-status=live |archive-url=https://web.archive.org/web/20231007041822/https://www.theverge.com/2023/8/18/23837494/elon-musk-twitter-x-remove-blocking |archive-date=October 7, 2023 |access-date=August 23, 2023 |website=The Verge}}{{cite web |last=Mark |first=Julian |date=August 18, 2023 |title=Elon Musk to limit 'block' function on his social media platform |url=https://washingtonpost.com/technology/2023/08/18/musk-limits-twitter-block-button |url-status=live |archive-url=https://web.archive.org/web/20230821192243/https://www.washingtonpost.com/technology/2023/08/18/musk-limits-twitter-block-button/ |archive-date=August 21, 2023 |access-date=August 23, 2023 |newspaper=The Washington Post}} instead replacing it with a stronger version of "Mute".{{Cite web |last=Thompson |first=Jay Daniel |date=August 22, 2023 |title=Beginning of the end: how Elon Musk's removal of the block function on X could trigger its hellish demise |url=http://theconversation.com/beginning-of-the-end-how-elon-musks-removal-of-the-block-function-on-x-could-trigger-its-hellish-demise-211897 |url-status=live |archive-url=https://web.archive.org/web/20231012093831/https://theconversation.com/beginning-of-the-end-how-elon-musks-removal-of-the-block-function-on-x-could-trigger-its-hellish-demise-211897 |archive-date=October 12, 2023 |access-date=August 22, 2023 |website=The Conversation |language=en}} In response to backlash received from anti-bullying activists for removing the feature, chief executive Linda Yaccarino confirmed the changes,{{Cite news |date=August 19, 2023 |title=Blocking feature to be removed from former Twitter platform X, says Musk |url=https://www.theguardian.com/technology/2023/aug/19/blocking-feature-to-be-removed-from-former-twitter-platform-x-says-musk |url-status=live |archive-url=https://web.archive.org/web/20231020094007/http://www.theguardian.com/technology/2023/aug/19/blocking-feature-to-be-removed-from-former-twitter-platform-x-says-musk |archive-date=October 20, 2023 |access-date=August 23, 2023 |work=The Guardian |language=en-GB |issn=0029-7712 |agency=Reuters}} with concern that if removed Twitter would violate the App Store and Google Play Store policies.{{cite web |last=Spangler |first=Todd |date=August 19, 2023 |title=Will Musk's Removing X/Twitter User-Blocking Feature Get It Kicked Off Apple and Google App Stores? |url=https://variety.com/2023/digital/news/x-twitter-remove-user-block-apple-google-app-store-ban-1235700310https://variety.com/2023/digital/news/x-twitter-remove-user-block-apple-google-app-store-ban-1235700310 |url-status=live |archive-url=https://web.archive.org/web/20240313015222/https://variety.com/2023/digital/news/x-twitter-remove-user-block-apple-google-app-store-ban-1235700310/ |archive-date=March 13, 2024 |access-date=August 23, 2023 |newspaper=Variety}} That same month, analysis from The Washington Post found that X was delaying links to external social media sites such as those owned by Meta Platforms, Substack, Bluesky, as well as Reuters and The New York Times, all companies that Musk has had grudges with. The Washington Post found that users were made to wait approximately five seconds before the links loaded. They also claimed that the New York Times had seen a drop in user traffic.{{Cite news |last1=Merrill |first1=Jeremy B. |last2=Harwell |first2=Drew |date=August 15, 2023 |title=Elon Musk's X is throttling traffic to websites he dislikes |url=https://www.washingtonpost.com/technology/2023/08/15/twitter-x-links-delayed/ |url-status=live |archive-url=https://web.archive.org/web/20230815173422/https://www.washingtonpost.com/technology/2023/08/15/twitter-x-links-delayed/ |archive-date=August 15, 2023 |access-date=August 16, 2023 |newspaper=The Washington Post |language=en-US |issn=0190-8286}} A few hours after the story was first published, X started reversing this delay.{{cite web |last=Brittain |first=Blake |date=October 2, 2023 |title=Elon Musk's X hit with trademark lawsuit from marketing agency |url=https://www.reuters.com/technology/elon-musks-x-hit-with-trademark-lawsuit-marketing-agency-2023-10-02/ |url-status=live |archive-url=https://web.archive.org/web/20231007192445/https://www.reuters.com/technology/elon-musks-x-hit-with-trademark-lawsuit-marketing-agency-2023-10-02/ |archive-date=October 7, 2023 |access-date=November 18, 2023 |work=Reuters}}{{cite web |last=Conger |first=Kate |date=October 5, 2023 |title=S.E.C. Sues Elon Musk to Compel Him to Testify on Twitter Purchase |url=https://www.nytimes.com/2023/10/05/technology/sec-elon-musk-twitter.html |url-status=live |archive-url=https://web.archive.org/web/20231117104456/https://www.nytimes.com/2023/10/05/technology/sec-elon-musk-twitter.html |archive-date=November 17, 2023 |access-date=November 18, 2023 |work=The New York Times}} Later that month, Fortune reported that Musk was planning to remove headlines and other text from news articles posted on Twitter,{{Cite web |last=Robison |first=Kylie |date=August 22, 2023 |title=Elon Musk wants to get rid of this headline |url=https://fortune.com/2023/08/21/elon-musk-plans-remove-headlines-news-articles-link-shared-on-x-twitter/ |url-status=live |archive-url=https://web.archive.org/web/20231122070506/https://fortune.com/2023/08/21/elon-musk-plans-remove-headlines-news-articles-link-shared-on-x-twitter/ |archive-date=November 22, 2023 |access-date=November 24, 2023 |website=Fortune |language=en}}{{Cite news |last=Paul |first=Kari |date=August 22, 2023 |title=Elon Musk to strip headlines off news links on Twitter in latest overhaul |url=https://www.theguardian.com/technology/2023/aug/22/elon-musk-x-twitter-changes-news-links |url-status=live |archive-url=https://web.archive.org/web/20231124013922/https://www.theguardian.com/technology/2023/aug/22/elon-musk-x-twitter-changes-news-links |archive-date=November 24, 2023 |access-date=November 24, 2023 |work=The Guardian |language=en-GB |issn=0261-3077}} with the change taking effect in October 2024.{{Cite news |last=Taylor |first=Josh |date=October 5, 2023 |title=X, formerly Twitter, strips headlines from news story links to improve their look |url=https://www.theguardian.com/technology/2023/oct/05/x-twitter-strips-headlines-new-links-why-elon-musk |url-status=live |archive-url=https://web.archive.org/web/20231124013928/https://www.theguardian.com/technology/2023/oct/05/x-twitter-strips-headlines-new-links-why-elon-musk |archive-date=November 24, 2023 |access-date=November 24, 2023 |work=The Guardian |language=en-GB |issn=0261-3077}}{{Cite web |last=Brodkin |first=Jon |date=October 5, 2023 |title=Twitter/X strips headlines out of news links: "It's something Elon wants" |url=https://arstechnica.com/tech-policy/2023/10/musk-makes-news-links-on-twitter-aka-x-less-useful-by-removing-headlines/ |url-status=live |archive-url=https://web.archive.org/web/20231124013925/https://arstechnica.com/tech-policy/2023/10/musk-makes-news-links-on-twitter-aka-x-less-useful-by-removing-headlines/ |archive-date=November 24, 2023 |access-date=November 24, 2023 |website=Ars Technica |language=en-us}}
In November 2023, Musk declared on X that users who use the phrases "decolonization" and "from the river to the sea", commonly used by activists calling for a Palestinian state, as well as "similar euphemisms", would be suspended. According to Musk, the phrases imply genocide of Jewish people, as well as "clear calls for extreme violence", against the terms of service of the platform, and was welcomed by ADL director Jonathan Greenblatt.{{Cite web |last=Vanian |first=Jonathan |date=November 17, 2023 |title=Apple, Disney, other media companies pause advertising on X after Elon Musk boosted antisemitic tweet |url=https://www.cnbc.com/2023/11/17/apple-has-paused-advertising-on-x-after-musk-promoted-antisemitic-tweet.html |url-status=live |archive-url=https://web.archive.org/web/20231119160359/https://www.cnbc.com/2023/11/17/apple-has-paused-advertising-on-x-after-musk-promoted-antisemitic-tweet.html |archive-date=November 19, 2023 |access-date=November 29, 2023 |publisher=CNBC |language=en}}
{{Tweet
| name = Elon Musk 15px
| username = elonmusk
| date = Nov 17, 2023
| text = As I said earlier this week, "decolonization", "from the river to the sea" and similar euphemisms necessarily imply genocide.
Clear calls for extreme violence are against our terms of service and will result in suspension.
| ID = 1725645884409401435
| image = Elon Musk Royal Society (crop2).jpg
| ref-name = River-2023
}}
In March 2024, antifascists published materials claiming to reveal the identity of the pseudonymous neo-Nazi cartoonist StoneToss. He sought help from Musk; Twitter then suspended multiple users who included StoneToss' alleged real name in their tweets, and amended its privacy policy to prohibit disclosure of others' real names.{{cite magazine |last1=Gilbert |first1=David |date=March 20, 2024 |title=X Blocked Journalists and Researchers Who Identified a Neo-Nazi Cartoonist |url=https://www.wired.com/story/elon-musk-x-blocked-journalists-researchers-neo-nazi-cartoonist/ |url-status=live |archive-url=https://web.archive.org/web/20240328123632/https://www.wired.com/story/elon-musk-x-blocked-journalists-researchers-neo-nazi-cartoonist/ |archive-date=March 28, 2024 |access-date=March 28, 2024 |magazine=Wired}}{{Cite news |last1=Ingram |first1=David |date=March 21, 2024 |title=Elon Musk's X bans revealing the names of anonymous users after scrutiny of antisemitic cartoonist |url=https://www.nbcnews.com/tech/social-media/elon-musk-x-bans-revealing-names-anonymous-users-cartoon-rcna144486 |url-status=live |archive-url=https://web.archive.org/web/20240322153949/https://www.nbcnews.com/tech/social-media/elon-musk-x-bans-revealing-names-anonymous-users-cartoon-rcna144486 |archive-date=March 22, 2024 |access-date=March 21, 2024 |publisher=NBC News}} The following month, Musk announced that new users would soon have to pay in order to tweet, intended to combat the "onslaught of bots".{{Cite web |date=April 15, 2024 |title=Elon Musk says new X users have to pay to tweet |url=https://qz.com/elon-musk-twitter-spam-bots-annual-fee-tweet-1851411201 |url-status=live |archive-url=https://web.archive.org/web/20240416223227/https://qz.com/elon-musk-twitter-spam-bots-annual-fee-tweet-1851411201 |archive-date=April 16, 2024 |access-date=April 16, 2024 |website=Quartz |language=en}}{{Cite web |last=Belanger |first=Ashley |date=April 16, 2024 |title=So much for free speech on X; Musk confirms new users must soon pay to post |url=https://arstechnica.com/tech-policy/2024/04/so-much-for-free-speech-on-x-musk-confirms-new-users-must-soon-pay-to-post/ |url-status=live |archive-url=https://web.archive.org/web/20240416235132/https://arstechnica.com/tech-policy/2024/04/so-much-for-free-speech-on-x-musk-confirms-new-users-must-soon-pay-to-post/ |archive-date=April 16, 2024 |access-date=April 17, 2024 |website=Ars Technica |language=en-us}} In June 2024, X made likes private, allowing only post authors to see who liked their posts. This decision sparked mixed reactions, with some users protesting by responding to posts they liked with images of the "Yeah!" button from Nintendo's discontinued Miiverse social network.{{Cite news |last=Hunter |first=Tatum |date=June 13, 2024 |title=The end of an era: Likes on X are anonymous now |url=https://www.washingtonpost.com/technology/2024/06/12/twitter-likes-hidden-private-x/ |url-status=live |archive-url=https://web.archive.org/web/20240612232746/https://www.washingtonpost.com/technology/2024/06/12/twitter-likes-hidden-private-x/ |archive-date=June 12, 2024 |access-date=June 13, 2024 |newspaper=The Washington Post |language=en-US |issn=0190-8286}}{{cite news |last1=Bevan |first1=Rhiannon |date=June 14, 2024 |title=Twitter Users Are Spamming Miiverse's "Yeah" After Likes Are Hidden |url=https://www.thegamer.com/miiverse-yeah-twitter-meme-explained-likes-hidden/ |url-status=live |archive-url=https://web.archive.org/web/20240614164952/https://www.thegamer.com/miiverse-yeah-twitter-meme-explained-likes-hidden/ |archive-date=June 14, 2024 |access-date=June 15, 2024 |work=TheGamer |language=en}}
In October 2024, the "For You" section was found to be highly politicized for new accounts with twice as much pro-Trump content than pro-Harris.{{cite news |last1=Gillum |first1=Jack |last2=Corse |first2=Alexa |last3=Tong |first3=Adrienne |date=2024-10-29 |title=X Algorithm Feeds Users Political Content—Whether They Want It or Not |url=https://www.wsj.com/politics/elections/x-twitter-political-content-election-2024-28f2dadd |url-status=live |archive-url=https://web.archive.org/web/20241104102121/https://www.wsj.com/politics/elections/x-twitter-political-content-election-2024-28f2dadd |archive-date=November 4, 2024 |access-date=October 30, 2024 |work=The Wall Street Journal}} Twitter also announced that the block function would be changed to allow blocked accounts to view public posts, but not interact with said posts,{{Cite news |last=Keates |first=Emma |date=October 16, 2024 |title=Twitter/X's short-sighted block function update is almost here. |url=https://www.avclub.com/twitter-x-block-feature-update-elon-musk |url-status=live |archive-url=https://web.archive.org/web/20241020231215/https://www.avclub.com/twitter-x-block-feature-update-elon-musk |archive-date=October 20, 2024 |access-date=October 17, 2024 |work=AVClub}} and regardless of consent, posts would be used to train generative AI.{{Cite news |last=McKenzie |first=Theodore |date=October 17, 2024 |title=Your Twitter Posts Will Be Used For AI Training And There's No Opting Out |url=https://80.lv/articles/twitter-x-will-use-your-posts-for-ai-training-and-there-s-no-opting-out/ |access-date=October 17, 2024 |work=80.lv}}
Changes to the algorithm
= "For You" feed =
Under Elon Musk, Twitter's "Newsfeed" tab was split into two new tabs: "For You" and "Following".{{cite news |last1=Conger |first1=Kate |title=How Elon Musk Is Changing the Twitter Experience |url=https://www.nytimes.com/2023/04/07/technology/elon-musk-twitter-changes.html |access-date=22 November 2024 |work=New York Times |date=7 April 2023 |archive-date=December 1, 2024 |archive-url=https://web.archive.org/web/20241201231738/https://www.nytimes.com/2023/04/07/technology/elon-musk-twitter-changes.html |url-status=live }} While the latter, like "Newsfeed", only displays activity from accounts followed by the user, "For You" displays an algorithmically curated feed similar to that of TikTok. With a paid subscription to Twitter Blue, users can have their tweets boosted by this algorithm. This change was blamed for a rise in disinformation on the platform, with some paying accounts being used to spread fake news, notably pro-Kremlin propaganda related to the Russo-Ukrainian War.
= Promotion of Elon Musk's tweets =
On February 7, 2023, Elon Musk convened a meeting of Twitter engineers and advisors to address the decline in engagement with his own tweets.{{cite news |last1=Newton |first1=Casey |title=Elon Musk's reach on Twitter is dropping — he just fired a top engineer over it |url=https://www.theverge.com/2023/2/9/23593099/elon-musk-twitter-fires-engineer-declining-reach-ftc-concerns |access-date=22 November 2024 |work=The Verge |date=9 February 2023 |language=en}} One of the company's two principal engineers, after suggesting that public interest in Musk was waning following a peak during his acquisition of the platform, was fired. A Google Trends chart presented by employees had shown a decline in popularity. The following week, after the Super Bowl LVII, Twitter employee James Musk, who is Elon's paternal cousin, sent a message to the company's engineers concerning a "high urgency" matter: that Elon Musk's tweet about the Super Bowl had received less impressions than one sent by US president Joe Biden.{{cite news |last1=Newton |first1=Casey |title=Yes, Elon Musk created a special system for showing you all his tweets first |url=https://www.theverge.com/2023/2/14/23600358/elon-musk-tweets-algorithm-changes-twitter |access-date=22 November 2024 |work=The Verge |date=15 February 2023 |language=en |archive-date=February 15, 2023 |archive-url=https://web.archive.org/web/20230215012828/https://www.theverge.com/2023/2/14/23600358/elon-musk-tweets-algorithm-changes-twitter |url-status=live }} By that afternoon, Twitter's algorithm had been altered to artificially boost Musk's tweets by a factor of 1,000. Many users observed an overwhelming promotion of his posts in the "For You" tab. Following criticism, the boost was lessened to a smaller factor.
= Promotion of state-controlled media =
On April 6, 2023, Twitter reversed its official policy stating that the platform would not "recommend or amplify" the content of state-controlled media entities. According to an analysis by the Digital Forensic Research Lab, the change had already taken effect since around March 29, when Twitter stopped filtering government accounts in Russia, China and Iran. These accounts, such as those managed by Russia's RT, have a significant presence on the platform. Following the change, which enabled the accounts to be algorithmically promoted by Twitter, their follower count quickly rose.
= Promotion of conservative content =
A computational analysis published on November 1, 2024, found potential algorithmic bias on Twitter in favour of Republican Party supporters.{{cite news |last1=Davis |first1=Wes |title=A study found that X's algorithm now loves two things: Republicans and Elon Musk |url=https://www.theverge.com/2024/11/17/24298669/musk-trump-endorsement-x-boosting-republican-posts-july-algorithm-change |access-date=30 November 2024 |work=The Verge |date=17 November 2024 |language=en}}{{cite web |last1=Graham |first1=Timothy |last2=Andrejevic |first2=Mark |title=A computational analysis of potential algorithmic bias on platform X during the 2024 US election |url=https://eprints.qut.edu.au/253211/ |access-date=30 November 2024 |language=en |date=1 November 2024}} The study, which looked at more than 56,000 posts, identified a system-wide "structural break" on the platform around July 13, 2024, a date which coincides with Elon Musk's endorsement of Donald Trump in the 2024 US presidential election. From that point on, Elon Musk and other Republican commentators saw increased visibility for their tweets. According to the researchers behind the study, this "could imply an algorithmic adjustment". On January 17, 2025, the European Commission requested to see Twitter's internal documentation about its algorithms "and any recent changes made to it", following accusations of manipulation benefitting far-right viewpoints.{{cite news |last1=O'Carroll |first1=Lisa |title=EU asks X for internal documents about algorithms as it steps up investigation |url=https://www.theguardian.com/technology/2025/jan/17/eu-asks-x-for-internal-documents-about-algorithms-as-it-steps-up-investigation |access-date=21 January 2025 |work=The Guardian |date=17 January 2025}}
Major developments
= Verification =
{{Further|Twitter verification#Since November 2022}}
{{multiple image
| perrow = 1 / 2
| total_width = 200
| image2 = Twitter Verified Badge Gold.svg
| image3 = Twitter Verified Badge Gray.svg
| caption2 = Badge for verified organizations
| alt2 = Gold-colored eight-lobed badge with checkmark icon
| caption3 = Badge for government accounts
| alt3 = Gray eight-lobed badge with checkmark icon
}}
On November 5, 2022,{{Cite web |last=Biron |first=Bethany |date=November 5, 2022 |title=Twitter is already rolling out Elon Musk's divisive $7.99 blue check paid verification subscription |url=https://www.businessinsider.com/twitter-rolls-out-elon-musks-blue-check-verification-2022-11 |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20221106182317/https://www.businessinsider.com/twitter-rolls-out-elon-musks-blue-check-verification-2022-11 |archive-date=November 6, 2022 |access-date=November 6, 2022 |website=Business Insider}} Twitter required users to purchase a Twitter Blue subscription to indicate they were "verified" on the platform,{{Cite web |date=October 31, 2022 |title=Elon Musk says Twitter will revise how it verifies users |url=https://www.reuters.com/technology/elon-musk-says-twitter-will-revise-how-it-verifies-users-2022-10-30/ |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20221031003706/https://www.reuters.com/technology/elon-musk-says-twitter-will-revise-how-it-verifies-users-2022-10-30/ |archive-date=October 31, 2022 |access-date=October 31, 2022 |work=Reuters}}{{Cite web |last=Heath |first=Alex |date=October 30, 2022 |title=Twitter is planning to start charging $20 per month for verification |url=https://www.theverge.com/2022/10/30/23431931/twitter-paid-verification-elon-musk-blue-monthly-subscription |url-status=live |archive-url=https://web.archive.org/web/20221031010409/https://www.theverge.com/2022/10/30/23431931/twitter-paid-verification-elon-musk-blue-monthly-subscription |archive-date=October 31, 2022 |access-date=October 31, 2022 |website=The Verge}} which was then delayed until after the U.S. midterm elections due to concerns of potential election interference.{{Cite news |last1=Mac |first1=Ryan |last2=Conger |first2=Kate |last3=Isaac |first3=Mike |date=November 6, 2022 |title=Twitter Said to Delay Changes to Check Mark Badges Until After Midterm Election |newspaper=The New York Times |url=https://www.nytimes.com/2022/11/06/technology/twitter-verification-check-marks.html |url-status=live |url-access=limited |access-date=November 6, 2022 |archive-url=https://web.archive.org/web/20221106191045/https://www.nytimes.com/2022/11/06/technology/twitter-verification-check-marks.html |archive-date=November 6, 2022 |issn=0362-4331}} Twitter's Trust and Safety team assessed the potential for impersonation of official accounts and increasing the credibility of scammers with their highest risk categorization.{{Cite web |last1=Newton |first1=Casey |author1-link=Casey Newton |last2=Schiffer |first2=Zoe |date=November 14, 2022 |title=Elon Musk ignored Twitter's internal warnings about his paid verification scheme |url=https://www.theverge.com/2022/11/14/23459244/twitter-elon-musk-blue-verification-internal-warnings-ignored |url-status=live |archive-url=https://web.archive.org/web/20221115014511/https://www.theverge.com/2022/11/14/23459244/twitter-elon-musk-blue-verification-internal-warnings-ignored |archive-date=November 15, 2022 |access-date=November 18, 2022 |website=The Verge}}
On November 9, one day after the United States Election Day, Twitter launched its revamped verification program on iOS devices for all users.{{Cite web |last=Bonifacic |first=Igor |date=November 9, 2022 |title=Twitter's $8 a month Blue subscription with verification is rolling out |url=https://www.engadget.com/elon-musk-twitter-blue-now-available-190106760.html |url-status=live |archive-url=https://web.archive.org/web/20221109190642/https://www.engadget.com/elon-musk-twitter-blue-now-available-190106760.html |archive-date=November 9, 2022 |access-date=November 10, 2022 |website=Engadget}} To distinguish between those who had been verified before the change and those who received the checkmark via Twitter Blue.{{Cite web |last1=Reichert |first1=Corinne |last2=Wong |first2=Queenie |last3=Keane |first3=Sean |date=November 9, 2022 |title=Twitter Briefly Added Gray Check Marks for Official Accounts. Then Musk 'Killed It' |url=https://www.cnet.com/news/social-media/twitter-briefly-adds-gray-check-marks-for-official-accounts-until-elon-musk-killed-it/ |url-status=live |archive-url=https://web.archive.org/web/20221109173236/https://www.cnet.com/news/social-media/twitter-briefly-adds-gray-check-marks-for-official-accounts-until-elon-musk-killed-it/ |archive-date=November 9, 2022 |access-date=November 10, 2022 |publisher=CNET}}{{Cite magazine |last=Spangler |first=Todd |date=November 9, 2022 |title=Musk Kills Twitter Rollout of 'Official' Account Labels, Says Subscription-Only Blue Check-Mark Will Be 'The Great Leveler' |url=https://variety.com/2022/digital/news/musk-kills-twitter-official-account-tags-blue-check-mark-1235427979/ |url-status=live |magazine=Variety |archive-url=https://web.archive.org/web/20221109170912/https://variety.com/2022/digital/news/musk-kills-twitter-official-account-tags-blue-check-mark-1235427979/ |archive-date=November 9, 2022 |access-date=November 10, 2022}} Twitter then halted new verifications via Twitter Blue amid a spike in impersonator accounts,{{Cite web |last1=Kolodny |first1=Lora |last2=Pitt |first2=Sofia |date=November 11, 2022 |title=Twitter pauses paid verifications after users abuse service to impersonate brands and people |url=https://www.cnbc.com/2022/11/11/twitter-blue-subscription-disappears-from-app.html |url-status=live |archive-url=https://web.archive.org/web/20221111143621/https://www.cnbc.com/2022/11/11/twitter-blue-subscription-disappears-from-app.html |archive-date=November 11, 2022 |access-date=November 12, 2022 |publisher=CNBC}}{{Cite web |last=Belanger |first=Ashley |date=November 11, 2022 |title=Twitter quietly drops $8 paid verification; "tricking people not OK," Musk says |url=https://arstechnica.com/tech-policy/2022/11/twitter-quietly-drops-8-paid-verification-tricking-people-not-ok-musk-says/ |url-status=live |archive-url=https://web.archive.org/web/20221111162351/https://arstechnica.com/tech-policy/2022/11/twitter-quietly-drops-8-paid-verification-tricking-people-not-ok-musk-says/ |archive-date=November 11, 2022 |access-date=November 12, 2022 |website=Ars Technica}} before relaunching the program on December 12, with gold checkmarks for businesses and gray checkmarks for government accounts.{{Cite web |last=Morrison |first=Sarah |date=December 12, 2022 |title=Twitter enters its chaotic new multicolored check mark phase |url=https://www.vox.com/recode/2022/12/12/23506109/elon-musk-twitter-blue-verified-checks-gold-gray |url-status=live |archive-url=https://web.archive.org/web/20221213011005/https://www.vox.com/recode/2022/12/12/23506109/elon-musk-twitter-blue-verified-checks-gold-gray |archive-date=December 13, 2022 |access-date=December 13, 2022 |website=Vox}} Musk also met with advertisers via Twitter Spaces to outline his plans to fulfill his pre-acquisition pledges, previewing forthcoming features and allaying fears of a rise in disinformation and hate speech, referencing the crowd-sourced Community Notes program.{{Cite web |last=Fung |first=Brian |date=November 9, 2022 |title=Elon Musk pleads with advertisers to stay on Twitter |url=https://www.cnn.com/2022/11/09/tech/musk-twitter-brands-interview |url-status=live |archive-url=https://web.archive.org/web/20221109222321/https://www.cnn.com/2022/11/09/tech/musk-twitter-brands-interview |archive-date=November 9, 2022 |access-date=November 10, 2022 |publisher=CNN Business}}
On March 23, 2023, Twitter announced that "legacy" verification badges would be removed starting on April 1. The date passed with no change, before Twitter announced that the removal date for checkmarks from non-paying accounts would be April 20, with the only way to acquire a blue checkmark through the paid subscription.{{cite web |last1=Spangler |first1=Todd |date=March 23, 2023 |title=Twitter to Revoke 'Legacy' Verified Badges in April, Leaving Only Paying Subscribers With Blue Check-Marks |url=https://variety.com/2023/digital/news/twitter-revokes-legacy-verification-blue-checkmarks-april-1235561515/ |url-status=live |archive-url=https://web.archive.org/web/20230330193235/https://variety.com/2023/digital/news/twitter-revokes-legacy-verification-blue-checkmarks-april-1235561515/ |archive-date=March 30, 2023 |access-date=March 24, 2023 |website=Variety}} Around late April, the remaining "legacy" badges were removed, and only those subscribed to Twitter Blue remained.{{Cite web |last=Binder |first=Matt |date=April 21, 2023 |title=Dril and other Twitter power users begin campaign to 'Block the Blue' paid checkmarks |url=https://mashable.com/article/block-the-blue-twitter-campaign-dril |url-status=live |archive-url=https://web.archive.org/web/20230423001306/https://mashable.com/article/block-the-blue-twitter-campaign-dril |archive-date=April 23, 2023 |access-date=April 23, 2023 |website=Mashable |language=en}} Several notable users, however, reported having the blue check mark without having paid for it nor wanting it, such as writer Stephen King and actor Jason Alexander.{{Cite web |last=Mollman |first=Steve |date=April 22, 2023 |title=Elon Musk weighs in on campaign to block Twitter accounts that still have blue check mark after legacy purge |url=https://fortune.com/2023/04/22/elon-musk-on-twitter-users-blocking-blue-check-marks-after-legacy-purge/ |url-status=live |archive-url=https://web.archive.org/web/20230422232623/https://fortune.com/2023/04/22/elon-musk-on-twitter-users-blocking-blue-check-marks-after-legacy-purge/ |archive-date=April 22, 2023 |access-date=April 23, 2023 |website=Fortune |language=en}}
= Twitter Files =
{{Main|Twitter Files}}
The Twitter Files are a series of internal documents from Twitter, Inc. released between December 2022 and March 2023. After acquiring Twitter on October 28, 2022, CEO Elon Musk provided these documents to journalists Matt Taibbi, Bari Weiss, Lee Fang, and authors Michael Shellenberger, David Zweig, and Alex Berenson. Taibbi and Weiss, in coordination with Musk, published the details of the files through a series of Twitter threads.{{Cite news |last=Grynbaum |first=Michael M. |date=December 4, 2022 |title=Elon Musk, Matt Taibbi, and a Very Modern Media Maelstrom |url=https://www.nytimes.com/2022/12/04/business/media/elon-musk-twitter-matt-taibbi.html |url-status=live |archive-url=https://web.archive.org/web/20230113154157/https://www.nytimes.com/2022/12/04/business/media/elon-musk-twitter-matt-taibbi.html |archive-date=January 13, 2023 |access-date=December 6, 2022 |work=The New York Times}}{{Cite news |date=December 4, 2022 |title="End of story": Elon Musk responds to Trump's "Twitter Files" reaction |url=https://www.axios.com/2022/12/05/elon-musk-trump-twitter-files-constitution |url-status=live |archive-url=https://web.archive.org/web/20230113154158/https://www.axios.com/2022/12/05/elon-musk-trump-twitter-files-constitution |archive-date=January 13, 2023 |access-date=December 6, 2022 |work=Axios}}{{Cite web |last=Frankel |first=Alison |date=December 5, 2022 |title=Musk is entitled to order disclosures like 'The Twitter Files.' Are states? |url=https://www.reuters.com/legal/transactional/musk-is-entitled-order-disclosures-like-the-twitter-files-are-states-2022-12-05/ |url-status=live |archive-url=https://archive.today/20221206100437/https://www.reuters.com/legal/transactional/musk-is-entitled-order-disclosures-like-the-twitter-files-are-states-2022-12-05/ |archive-date=December 6, 2022 |access-date=December 10, 2022 |work=Reuters}}{{cite web |date=December 3, 2022 |title=Musk releases 'Twitter Files' about platform's inner workings |url=https://edition.cnn.com/videos/business/2022/12/03/smr-musk-taibbi-twitter-files.cnn |access-date=December 16, 2022 |language=en}} After the initial release, some technology and media journalists observed that the documents mainly showed Twitter's policy team handling difficult decisions effectively. In contrast, some conservatives argued the documents revealed a liberal bias within Twitter.{{Cite news |last=Fischer |first=Sara |date=December 6, 2022 |title=The alternative-media industrial complex |url=https://www.axios.com/2022/12/06/musk-substack-taibbi-alternative-media |url-status=live |archive-url=https://web.archive.org/web/20221206213119/https://www.axios.com/2022/12/06/musk-substack-taibbi-alternative-media |archive-date=December 6, 2022 |access-date=December 6, 2022 |work=Axios}}{{Cite news |date=December 7, 2022 |title=Musk says Twitter lawyer fired amid Hunter Biden laptop dispute |url=https://www.aljazeera.com/economy/2022/12/7/musk-says-twitter-lawyer-fired-amid-hunter-biden-laptop-storm |url-status=live |archive-url=https://web.archive.org/web/20230122044502/https://www.aljazeera.com/economy/2022/12/7/musk-says-twitter-lawyer-fired-amid-hunter-biden-laptop-storm |archive-date=January 22, 2023 |access-date=December 7, 2022 |publisher=Al Jazeera}}
= Dispute with ADL =
{{Further|Views of Elon Musk#Race and white nationalism|Antisemitism on social media}}
{{Tweet
| name = Elon Musk 15px
| username = elonmusk
| date = Sep 4, 2023
| text = Our US advertising revenue is still down 60%, primarily due to pressure on advertisers by
@ADL
(that's what advertisers tell us), so they almost succeeded in killing X/Twitter!
| ID = 1698755938541330907
| image = Elon Musk Royal Society (crop2).jpg
| ref-name = Advertising-2023
}}
In August 2023, a community note falsely accusing Jewish lynching victim Leo Frank of raping and murdering a 13-year-old girl repeatedly appeared on tweets by the Anti-Defamation League (ADL) and ADL CEO Jonathan Greenblatt. Neo-Nazi trolls created the note and cited white supremacist websites purporting to substantiate the note's claims. The Times of Israel characterized the note's appearance as part of a pattern of Twitter's features rewarding antisemites.{{cite web |last=Cramer |first=Philissa |date=August 22, 2023 |title=X briefly allows anti-Leo Frank 'community note' as antisemitic content spikes |url=https://www.timesofisrael.com/x-briefly-allows-anti-leo-frank-community-note-as-antisemitic-content-spikes/ |url-status=live |archive-url=https://web.archive.org/web/20230901022927/https://www.timesofisrael.com/x-briefly-allows-anti-leo-frank-community-note-as-antisemitic-content-spikes/ |archive-date=September 1, 2023 |access-date=August 31, 2023 |website=The Times of Israel}} Later that month, Greenblatt and Twitter CEO Linda Yaccarino had a dialogue about addressing hate speech on the platform. Both parties tweeted about it, sparking a backlash from many right-wing users, who accused the ADL of censorship and bias and launched a "#BanTheADL" hashtag campaign, which trended on the site. In the wake of this, Twitter users reported seeing a tweet promoted by Twitter's ad platform containing the white supremacist slogan known as the "fourteen words".{{cite web |last1=Binder |first1=Matt |date=September 1, 2023 |title=Elon Musk 'likes' trending #BanTheADL posts as white supremacist ad runs on platform |url=https://mashable.com/article/x-twitter-elon-musk-white-supremacist-ad-ban-adl-hashtag |url-status=live |archive-url=https://web.archive.org/web/20230902060001/https://mashable.com/article/x-twitter-elon-musk-white-supremacist-ad-ban-adl-hashtag |archive-date=September 2, 2023 |access-date=September 2, 2023 |website=Mashable |language=en}}{{cite web |last1=Harpaz |first1=Beth |date=September 1, 2023 |title=An anti-ADL campaign is erupting on Twitter and Elon Musk endorsed it |url=https://forward.com/fast-forward/559394/ban-adl-twitter-campaign-musk/ |url-status=live |archive-url=https://web.archive.org/web/20230902060002/https://forward.com/fast-forward/559394/ban-adl-twitter-campaign-musk/ |archive-date=September 2, 2023 |access-date=September 2, 2023 |website=The Forward |language=en}} Days later, Musk then threatened to sue the ADL, blaming the organization for the companies loss of revenue that resulted in billions of dollars.{{multiref|{{Cite web |last=Valinsky |first=Jordan |date=September 5, 2023 |title=Elon Musk blames the ADL for 60% ad sales decline at X, threatens to sue {{!}} CNN Business |url=https://www.cnn.com/2023/09/05/tech/elon-musk-adl-lawsuit/index.html |access-date=November 21, 2023 |publisher=CNN|language=en |archive-date=September 29, 2023 |archive-url=https://web.archive.org/web/20230929031925/https://www.cnn.com/2023/09/05/tech/elon-musk-adl-lawsuit/index.html |url-status=live }}|{{Cite web |title=Musk threatens to sue Anti-Defamation League over X's falling revenue |url=https://www.aljazeera.com/economy/2023/9/6/musk-threatens-to-sue-anti-defamation-league-over-xs-falling-revenue |access-date=November 21, 2023 |publisher=Al Jazeera |language=en |archive-date=November 21, 2023 |archive-url=https://web.archive.org/web/20231121150804/https://www.aljazeera.com/economy/2023/9/6/musk-threatens-to-sue-anti-defamation-league-over-xs-falling-revenue |url-status=live }}|{{Cite web |last=Bevan |first=Hurley |date=September 5, 2023 |title=Elon Musk vows to sue ADL for calling him antisemitic over X campaign |url=https://www.independent.co.uk/news/world/americas/elon-musk-adl-antisemitic-b2405195.html |access-date=November 21, 2023 |website=The Independent |language=en |archive-date=November 21, 2023 |archive-url=https://web.archive.org/web/20231121150805/https://www.independent.co.uk/news/world/americas/elon-musk-adl-antisemitic-b2405195.html |url-status=live }}|{{Cite web |last=Pope |first=Felix |date=September 6, 2023 |title=Elon Musk threatens to sue ADL for costing him 'billions' |url=https://www.thejc.com/news/world/elon-musk-threatens-to-sue-adl-for-costing-him-billions-6cKHEm78wpJFcwl9kb5cq |access-date=November 21, 2023 |website=The Jewish Chronicle |archive-date=November 21, 2023 |archive-url=https://web.archive.org/web/20231121150803/https://www.thejc.com/news/world/elon-musk-threatens-to-sue-adl-for-costing-him-billions-6cKHEm78wpJFcwl9kb5cq |url-status=live }}}}
{{Tweet
| name = Elon Musk 15px
| username = elonmusk
| date = Nov 15, 2023
| text = You have said the actual truth
| ID = 1724908287471272299
| image = Elon Musk Royal Society (crop2).jpg
| ref-name = Tweet-Truth-2023
}}
In November 2023, Musk replied to an antisemitic tweet which supported the white genocide conspiracy theory and accused Jews of "pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them". Musk responded that the tweet "said the actual truth".{{multiref|{{cite web |last=Goldman |first=David |date=November 15, 2023 |title=Elon Musk agrees with X post that claims Jews 'push hatred' against White people |url=https://www.cnn.com/2023/11/15/media/elon-musk-antisemitism-white-people/index.html |access-date=November 15, 2023 |website=CNN Business |archive-date=November 16, 2023 |archive-url=https://web.archive.org/web/20231116035430/https://www.cnn.com/2023/11/15/media/elon-musk-antisemitism-white-people/index.html |url-status=live }}|{{cite web |last=Hull |first=Dana |date=November 15, 2023 |title=Elon Musk Calls Antisemitic Post on X the 'Actual Truth' |url=https://www.bloomberg.com/news/articles/2023-11-16/elon-musk-calls-anti-semitic-post-on-x-the-actual-truth |access-date=November 15, 2023 |website=Bloomberg News |archive-date=November 16, 2023 |archive-url=https://web.archive.org/web/20231116042350/https://www.bloomberg.com/news/articles/2023-11-16/elon-musk-calls-anti-semitic-post-on-x-the-actual-truth |url-status=live }}|{{Cite web |last=Roush |first=Ty |date=November 16, 2023 |title=Elon Musk Condemned After Calling Antisemitic Post 'Actual Truth' |url=https://www.forbes.com/sites/tylerroush/2023/11/16/elon-musk-condemned-after-calling-antisemitic-post-actual-truth/ |access-date=December 3, 2023 |website=Forbes |language=en |archive-date=December 3, 2023 |archive-url=https://web.archive.org/web/20231203132153/https://www.forbes.com/sites/tylerroush/2023/11/16/elon-musk-condemned-after-calling-antisemitic-post-actual-truth/ |url-status=live }}|{{Cite web |last=McHardy |first=Martha |date=November 16, 2023 |title=Elon Musk under fire for calling antisemitic conspiracy theory the 'actual truth' |url=https://www.independent.co.uk/news/world/americas/elon-musk-antisemitic-conspiracy-theory-x-b2448362.html |access-date=December 3, 2023 |website=The Independent |language=en |archive-date=December 3, 2023 |archive-url=https://web.archive.org/web/20231203132153/https://www.independent.co.uk/news/world/americas/elon-musk-antisemitic-conspiracy-theory-x-b2448362.html |url-status=live }}|{{Cite web |last=Calfas |first=Jennifer |date=November 17, 2023 |title=Elon Musk Said Antisemitic Social-Media Post Was 'the Actual Truth' |url=https://www.wsj.com/tech/elon-musk-antisemitism-social-media-fc5ec321 |access-date=December 3, 2023 |website=The Wall Street Journal |language=en-US |archive-date=December 3, 2023 |archive-url=https://web.archive.org/web/20231203132153/https://www.wsj.com/tech/elon-musk-antisemitism-social-media-fc5ec321 |url-status=live }}}} Following this reply, Musk affirmed white nationalism, saying it was "super messed-up" that white people are not "allowed to be proud of their race".{{multiref|{{harvnb|Kastrenakes|2023a}}|{{Cite news |last=Montgomery |first=Blake |date=November 17, 2023 |title=Elon Musk agrees with tweet accusing Jewish people of 'hatred against whites' |work=The Guardian |url=https://www.theguardian.com/technology/2023/nov/16/elon-musk-antisemitic-tweet-adl |access-date=November 18, 2023 |archive-date=November 17, 2023 |archive-url=https://web.archive.org/web/20231117180053/https://www.theguardian.com/technology/2023/nov/16/elon-musk-antisemitic-tweet-adl |url-status=live }}|{{Cite web |last=Rosenberg |first=Yair |date=November 16, 2023 |title=Elon Musk's Disturbing 'Truth' |url=https://www.theatlantic.com/ideas/archive/2023/11/elon-musks-disturbing-truth/676019/ |access-date=November 23, 2023 |website=The Atlantic |language=en |archive-date=November 16, 2023 |archive-url=https://web.archive.org/web/20231116042516/https://www.theatlantic.com/ideas/archive/2023/11/elon-musks-disturbing-truth/676019/ |url-status=live }}|{{Cite web |last=Spangler |first=Todd |date=December 1, 2023 |title=After Musk's Profane Anti-Advertiser Tirade, Billionaire Investor Bill Ackman Comes to His Defense: 'We All Should Be Grateful That X Is Owned by Musk' |url=https://variety.com/2023/digital/news/musk-advertisers-go-f-yourself-bill-ackman-1235816126/ |access-date=December 3, 2023 |website=Variety |language=en-US |archive-date=December 3, 2023 |archive-url=https://web.archive.org/web/20231203132153/https://variety.com/2023/digital/news/musk-advertisers-go-f-yourself-bill-ackman-1235816126/ |url-status=live }}}} Two days later, after the ADL had condemned Musk's tweet describing it as "indisputably dangerous",{{Cite news |last=Montgomery |first=Blake |date=November 17, 2023 |title=Elon Musk agrees with tweet accusing Jewish people of 'hatred against whites' |url=https://www.theguardian.com/technology/2023/nov/16/elon-musk-antisemitic-tweet-adl |url-status=live |archive-url=https://web.archive.org/web/20231117180053/https://www.theguardian.com/technology/2023/nov/16/elon-musk-antisemitic-tweet-adl |archive-date=November 17, 2023 |access-date=November 17, 2023 |work=The Guardian |language=en-GB |issn=0261-3077}} the White House issued a statement with Joe Biden condemning Musk, proclaiming "we condemn this abhorrent promotion of antisemitic and racist hate in the strongest terms".{{multiref|{{Cite news |last=Montgomery |first=Blake |date=November 17, 2023 |title=White House condemns Elon Musk's 'abhorrent' antisemitic tweets |work=The Guardian |url=https://www.theguardian.com/technology/2023/nov/17/white-house-biden-elon-musk-antisemitic-tweet-hate |access-date=November 17, 2023 |issn=0261-3077 |archive-date=November 23, 2023 |archive-url=https://web.archive.org/web/20231123040538/https://www.theguardian.com/technology/2023/nov/17/white-house-biden-elon-musk-antisemitic-tweet-hate |url-status=live }}|{{Cite web |last1=Breuninger |first1=Kevin |last2=Kolodny |first2=Lora |date=November 17, 2023 |title=White House blasts Elon Musk for promoting 'Antisemitic and racist hate' |url=https://www.cnbc.com/2023/11/17/white-house-blasts-elon-musk-for-promoting-antisemitic-racist-hate.html |access-date=November 17, 2023 |publisher=CNBC |archive-date=November 17, 2023 |archive-url=https://web.archive.org/web/20231117233011/https://www.cnbc.com/2023/11/17/white-house-blasts-elon-musk-for-promoting-antisemitic-racist-hate.html |url-status=live }}|{{Cite news |last=Wendling |first=Mike |date=November 17, 2023 |title=White House criticises Elon Musk over 'hideous' antisemitic lie |language=en-GB |work=BBC News |url=https://www.bbc.com/news/world-us-canada-67446800 |access-date=December 3, 2023 |archive-date=November 18, 2023 |archive-url=https://web.archive.org/web/20231118004746/https://www.bbc.com/news/world-us-canada-67446800 |url-status=live }}|{{Cite web |last=Spangler |first=Todd |date=November 17, 2023 |title=White House Slams Elon Musk's 'Abhorrent Promotion of Antisemitic and Racist Hate' |url=https://variety.com/2023/digital/news/white-house-condemns-elon-musk-antisemitic-racist-hate-1235795049/ |access-date=December 3, 2023 |website=Variety |language=en-US |archive-date=December 3, 2023 |archive-url=https://web.archive.org/web/20231203132153/https://variety.com/2023/digital/news/white-house-condemns-elon-musk-antisemitic-racist-hate-1235795049/ |url-status=live }}|{{Cite news |last1=Wang |first1=Amy B. |last2=Oremus |first2=Will |last3=Nix |first3=Naomi |date=November 17, 2023 |title=White House condemns Elon Musk tweet as 'abhorrent promotion' of antisemitism |language=en-US |newspaper=The Washington Post |url=https://www.washingtonpost.com/politics/2023/11/17/white-house-elon-musk-antisemitism/ |access-date=December 3, 2023 |issn=0190-8286 |archive-date=November 17, 2023 |archive-url=https://web.archive.org/web/20231117182218/https://www.washingtonpost.com/politics/2023/11/17/white-house-elon-musk-antisemitism/ |url-status=live }}|{{Cite news |last1=Friedman |first1=Lisa |last2=Mac |first2=Ryan |date=November 17, 2023 |title=White House Condemns Elon Musk for Spreading 'Antisemitic and Racist Hate' |language=en-US |work=The New York Times |url=https://www.nytimes.com/2023/11/17/us/politics/elon-musk-antisemitism-white-house.html |access-date=December 3, 2023 |issn=0362-4331 |archive-date=March 13, 2024 |archive-url=https://web.archive.org/web/20240313015019/https://www.nytimes.com/2023/11/17/us/politics/elon-musk-antisemitism-white-house.html |url-status=live }}}}
{{Quote box
| quote = If somebody is going to try to blackmail me with advertising, blackmail me with money, go fuck yourself. Go fuck yourself. Is that clear? I hope it is
| author = Elon Musk, November 29, 2023
| align = right
| width = 220px
| salign = right
}}
At the DealBook Summit later that month, journalist Andrew Ross Sorkin questioned Musk about the withdrawal of advertisers from X following his recent posts. Musk said in response, "I hope they stop. Don't advertise", and told advertisers to "go fuck yourself".{{multiref|{{cite news |last1=Kastrenakes |first1=Jacob |last2=Sato |first2=Mia |title=Elon Musk tells advertisers: 'Go fuck yourself' |url=https://www.theverge.com/2023/11/29/23981928/elon-musk-ad-boycott-go-fuck-yourself-destroy-x |access-date=November 29, 2023 |work=The Verge |date=November 29, 2023 |archive-date=November 30, 2023 |archive-url=https://web.archive.org/web/20231130004905/https://www.theverge.com/2023/11/29/23981928/elon-musk-ad-boycott-go-fuck-yourself-destroy-x |url-status=live }}|{{cite news |last1=Paul |first1=Kari |title=Elon Musk hurls defiant, profanity-laced retort at fleeing advertisers |url=https://www.theguardian.com/technology/2023/nov/29/elon-musk-hurls-defiant-profanity-laced-retort-at-fleeing-advertisers |access-date=November 29, 2023 |work=The Guardian |date=November 29, 2023 |archive-date=November 30, 2023 |archive-url=https://web.archive.org/web/20231130013110/https://www.theguardian.com/technology/2023/nov/29/elon-musk-hurls-defiant-profanity-laced-retort-at-fleeing-advertisers |url-status=live }}|{{Cite news |last=Vynck |first=Gerrit De |date=November 30, 2023 |title=Elon Musk targets advertisers who boycott X with expletive-filled rant |language=en-US |newspaper=The Washington Post |url=https://www.washingtonpost.com/technology/2023/11/29/elon-musk-advertiser-dealbook/ |access-date=December 3, 2023 |issn=0190-8286 |archive-date=November 30, 2023 |archive-url=https://web.archive.org/web/20231130055202/https://www.washingtonpost.com/technology/2023/11/29/elon-musk-advertiser-dealbook/ |url-status=live }}|{{Cite magazine |last=Goode |first=Lauren |date=November 29, 2023 |title=Elon Musk Just Told Advertisers, 'Go Fuck Yourself' |language=en-US |magazine=Wired |url=https://www.wired.com/story/elon-musk-x-advertisers-interview/ |access-date=December 3, 2023 |issn=1059-1028 |archive-date=December 3, 2023 |archive-url=https://web.archive.org/web/20231203132153/https://www.wired.com/story/elon-musk-x-advertisers-interview/ |url-status=live }}}} Musk mentioned Bob Iger, the CEO of the Walt Disney Company, which had stopped advertising on X; Musk also said that if X fails, it would be "because of an advertiser boycott. And that will be what bankrupts the company."{{cite news |last1=Clayton |first1=James |date=December 2, 2023 |title=Could X go bankrupt under Elon Musk? |url=https://www.bbc.com/news/technology-67599937 |url-status=live |archive-url=https://web.archive.org/web/20231203003920/https://www.bbc.com/news/technology-67599937 |archive-date=December 3, 2023 |access-date=December 3, 2023 |work=BBC News}} He later called for Iger to be fired from Disney.{{Cite web |last=Vlachou |first=Marita |date=December 8, 2023 |title=Elon Musk Wants Bob Iger 'Immediately' Fired From Disney |url=https://www.huffpost.com/entry/elon-musk-bob-iger-disney_n_6572eab9e4b05e622ea36eb1 |url-status=live |archive-url=https://web.archive.org/web/20231208225538/https://www.huffpost.com/entry/elon-musk-bob-iger-disney_n_6572eab9e4b05e622ea36eb1 |archive-date=December 8, 2023 |access-date=December 8, 2023 |website=HuffPost |language=en}}{{Cite news |last=Liang |first=Annabelle |date=December 8, 2023 |title=Disney: Elon Musk calls for boss to be fired over ad spat |url=https://www.bbc.com/news/business-67656437 |url-status=live |archive-url=https://web.archive.org/web/20231208225536/https://www.bbc.com/news/business-67656437 |archive-date=December 8, 2023 |access-date=December 8, 2023 |work=BBC News |language=en-GB}}{{Cite web |last1=Stewart |first1=Samantha |last2=Buckley |first2=Thomas |date=December 7, 2023 |title=Elon Musk is so irate at Disney for pulling ads from X that he says CEO Bob Iger 'should be fired immediately' |url=https://fortune.com/2023/12/07/elon-musk-x-bob-iger-fight-disney-pulls-ads/ |url-status=live |archive-url=https://web.archive.org/web/20231208225537/https://fortune.com/2023/12/07/elon-musk-x-bob-iger-fight-disney-pulls-ads/ |archive-date=December 8, 2023 |access-date=December 8, 2023 |website=Fortune |language=en}}
Lawsuits
= Center for Countering Digital Hate =
{{Quote box
| quote = Sometimes it is unclear what is driving a litigation, and only by reading between the lines of a complaint can one attempt to surmise a plaintiff's true purpose, [...] Other times, a complaint is so unabashedly and vociferously about one thing that there can be no mistaking that purpose. This case represents the latter circumstance. This case is about punishing the defendants for their speech.
| author = Judge Charles Breyer, March 25, 2024
| width = 300px
| salign = right
}}
In July 2023, at the suggestion of Yaccarino,{{Cite news |last1=Conger |first1=Kate |last2=Mac |first2=Ryan |author-link2=Ryan Mac |last3=Mullin |first3=Benjamin |last4=McCabe |first4=David |last5=Maheshwari |first5=Sapna |author-link5=Sapna Maheshwari |date=July 27, 2024 |title=How Do You Solve a Problem Like Elon? |url=https://www.nytimes.com/2024/07/27/technology/linda-yaccarino-x-ceo-elon-musk.html |access-date=August 1, 2024 |work=The New York Times}} X Corp sued the Center for Countering Digital Hate (CCDH) over their research that suggested Twitter fails to act on 99% of hate content from Twitter Blue subscribers, accusing the group of "inflammatory, outrageous, and false or misleading assertions about Twitter".{{cite news |last1=Frenkel |first1=Sheera |last2=Mac |first2=Ryan |date=July 31, 2023 |title=Twitter Sues Nonprofit That Tracks Hate Speech |url=https://www.nytimes.com/2023/07/31/technology/twitter-x-center-for-countering-digital-hate.html |url-status=live |archive-url=https://web.archive.org/web/20231016193843/https://www.nytimes.com/2023/07/31/technology/twitter-x-center-for-countering-digital-hate.html |archive-date=October 16, 2023 |access-date=November 17, 2023 |work=The New York Times}}{{Cite news |last=Milmo |first=Dan |date=July 31, 2023 |title=Anti-hate speech group accuses Elon Musk's X Corp of intimidation over legal threat |url=https://www.theguardian.com/technology/2023/jul/31/anti-hate-speech-group-accuses-elon-musk-x-corp-intimidation |url-status=live |archive-url=https://web.archive.org/web/20231118050837/https://www.theguardian.com/technology/2023/jul/31/anti-hate-speech-group-accuses-elon-musk-x-corp-intimidation |archive-date=November 18, 2023 |access-date=November 21, 2023 |work=The Guardian |language=en-GB |issn=0261-3077}}{{Cite news |date=August 1, 2023 |title=X Corp sues anti-hate campaigners over Twitter research |url=https://www.bbc.com/news/technology-66376988 |url-status=live |archive-url=https://web.archive.org/web/20231121134911/https://www.bbc.com/news/technology-66376988 |archive-date=November 21, 2023 |access-date=November 21, 2023 |work=BBC News |language=en-GB}} The online watchdog said the lawsuit was "riddled with legal deficiencies" and in November 2023 filed for dismissal.{{Cite news |last=Milmo |first=Dan |date=November 17, 2023 |title=Anti-hate group says lawsuit from Elon Musk's X 'riddled with deficiencies' |url=https://www.theguardian.com/technology/2023/nov/17/anti-hate-group-says-lawsuit-from-elon-musks-x-riddled-with-deficiencies |url-status=live |archive-url=https://web.archive.org/web/20231121134913/https://www.theguardian.com/technology/2023/nov/17/anti-hate-group-says-lawsuit-from-elon-musks-x-riddled-with-deficiencies |archive-date=November 21, 2023 |access-date=November 21, 2023 |work=The Guardian |language=en-GB |issn=0261-3077}} The nonprofit group also argued it was an intimidation attempt, as well as an attempt to stifle their First Amendment protected speech.{{Cite web |last=Duffy |first=Clare |date=November 17, 2023 |title=Online hate watchdog moves to dismiss lawsuit from Elon Musk's X {{!}} CNN Business |url=https://www.cnn.com/2023/11/16/tech/online-watchdog-ccdh-motion-to-dismiss-x-lawsuit/index.html |url-status=live |archive-url=https://web.archive.org/web/20231121134913/https://www.cnn.com/2023/11/16/tech/online-watchdog-ccdh-motion-to-dismiss-x-lawsuit/index.html |archive-date=November 21, 2023 |access-date=November 21, 2023 |publisher=CNN|language=en}} According to a Coalition for Independent Technology Research survey carried out for Reuters, the majority of researchers surveyed fear they would be sued for studying the platform since the CCDH lawsuit.{{cite web |date=December 7, 2023 |title=Dems Demand Twitter, Meta Rein in Rampant Abortion Misinformation |url=https://www.rollingstone.com/politics/politics-news/democrats-twitter-meta-abortion-misinformation-1234919833/ |url-status=live |archive-url=https://web.archive.org/web/20231208042112/https://www.rollingstone.com/politics/politics-news/democrats-twitter-meta-abortion-misinformation-1234919833/ |archive-date=December 8, 2023 |access-date=December 8, 2023 |publisher=rollingstone.}} On March 25, 2024, Judge Charles Breyer dismissed the lawsuit in accordance with anti-SLAPP laws, having described parts of the case as the "most vapid extensions of law that I've ever heard". The decision was welcomed by the CEO of the CCDH, Imran Ahmed. {{Cite news |last=Robins-Early |first=Nick |date=March 25, 2024 |title=Judge dismisses 'vapid' Musk lawsuit against group that cataloged racist content on X |url=https://www.theguardian.com/technology/2024/mar/25/elon-musk-hate-speech-lawsuit |url-status=live |archive-url=https://web.archive.org/web/20240325162639/https://www.theguardian.com/technology/2024/mar/25/elon-musk-hate-speech-lawsuit |archive-date=March 25, 2024 |access-date=March 25, 2024 |work=The Guardian |language=en-GB |issn=0261-3077}}
= Media Matters =
On November 16, 2023, Media Matters published analysis indicating Twitter was placing major client advertisements next to user posts containing antisemitic content, including praise for Adolf Hitler and Nazis. Several prominent companies subsequently suspended their advertising on the platform, including; IBM,{{cite web |last=Kastrenakes |first=Jacob |date=November 16, 2023a |title=IBM pulls X ads as Elon Musk endorses white pride |url=https://www.theverge.com/2023/11/16/23964160/elon-musk-antisemitic-x-post-ibm-ads |access-date=November 16, 2023 |website=The Verge |archive-date=November 16, 2023 |archive-url=https://web.archive.org/web/20231116213641/https://www.theverge.com/2023/11/16/23964160/elon-musk-antisemitic-x-post-ibm-ads |url-status=live}}{{cite web |last=Swartz |first=Jon |date=November 16, 2023 |title=IBM pulls ads from X after Elon Musk's incendiary comments over white pride |url=https://www.marketwatch.com/story/ibm-pulls-ads-from-x-after-elon-musks-incendiary-comments-over-white-pride-e69fe7b4 |access-date=November 16, 2023 |website=MarketWatch |archive-date=November 16, 2023 |archive-url=https://web.archive.org/web/20231116221527/https://www.marketwatch.com/story/ibm-pulls-ads-from-x-after-elon-musks-incendiary-comments-over-white-pride-e69fe7b4 |url-status=live }} Apple,{{cite web |last1=Fried |first1=Ina |date=November 17, 2023 |title=Exclusive: Apple to pause advertising on X after Musk backs antisemitic post |url=https://www.axios.com/2023/11/17/apple-twitter-x-advertising-elon-musk-antisemitism-ads |access-date=November 17, 2023 |website=Axios |archive-date=November 17, 2023 |archive-url=https://web.archive.org/web/20231117201820/https://www.axios.com/2023/11/17/apple-twitter-x-advertising-elon-musk-antisemitism-ads |url-status=live }} Lionsgate,{{cite web |last1=Seal |first1=Thomas |date=November 17, 2023 |title=Lionsgate Has Suspended All Advertising on X, Spokesman Says |url=https://www.bloomberg.com/news/articles/2023-11-17/lionsgate-has-suspended-all-advertising-on-x-spokesman-says |access-date=November 17, 2023 |publisher=Bloomberg L.P. |archive-date=November 17, 2023 |archive-url=https://web.archive.org/web/20231117202913/https://www.bloomberg.com/news/articles/2023-11-17/lionsgate-has-suspended-all-advertising-on-x-spokesman-says |url-status=live }} Disney,{{cite news |last1=Mac |first1=Ryan |last2=Barnes |first2=Brooks |last3=Hsu |first3=Tiffany |date=November 17, 2023 |title=Advertisers Flee X as Outcry Over Musk's Endorsement of Antisemitic Post Grows |work=The New York Times |url=https://www.nytimes.com/2023/11/17/technology/elon-musk-twitter-x-advertisers.html |access-date=November 17, 2023 |archive-date=November 17, 2023 |archive-url=https://web.archive.org/web/20231117233538/https://www.nytimes.com/2023/11/17/technology/elon-musk-twitter-x-advertisers.html |url-status=live }} Paramount, Comcast,{{cite news |last1=Tan |first1=Eli |date=November 17, 2023 |title=This is the growing list of companies pulling ads from X |url=https://www.washingtonpost.com/technology/2023/11/17/elon-musk-x-companies-pulling-ads-anti-semitism/ |access-date=November 17, 2023 |newspaper=The Washington Post |language=en |archive-date=November 22, 2023 |archive-url=https://web.archive.org/web/20231122040617/https://www.washingtonpost.com/technology/2023/11/17/elon-musk-x-companies-pulling-ads-anti-semitism/ |url-status=live }} Warner Bros. Discovery,{{cite news |date=November 18, 2023 |title=Disney and Warner Bros pull ads from X after Elon Musk apparently endorses antisemitic conspiracy theory |publisher=Sky News |url=https://news.sky.com/story/disney-and-warner-bros-pull-ads-from-x-after-elon-musk-apparently-endorses-antisemitic-conspiracy-theory-13010699 |access-date=November 18, 2023 |archive-date=November 18, 2023 |archive-url=https://web.archive.org/web/20231118092736/https://news.sky.com/story/disney-and-warner-bros-pull-ads-from-x-after-elon-musk-apparently-endorses-antisemitic-conspiracy-theory-13010699 |url-status=live }} Sony,{{cite news |last1=Conger |first1=Kate |last2=Hsu |first2=Tiffany |date=November 18, 2023 |title=More Advertisers Halt Spending on X in Growing Backlash Against Musk |work=The New York Times |url=https://www.nytimes.com/2023/11/18/technology/elon-musk-twitter-x-advertisers.html |access-date=November 19, 2023 |archive-date=November 19, 2023 |archive-url=https://web.archive.org/web/20231119002922/https://www.nytimes.com/2023/11/18/technology/elon-musk-twitter-x-advertisers.html |url-status=live }} Walmart,{{cite news| last=Picchi| first=Aimee| url=https://www.cbsnews.com/news/walmart-x-stops-advertising-elon-musk/| title=Walmart says it has stopped advertising on Elon Musk's X platform| publisher=CBS News| date=December 1, 2023| access-date=December 2, 2023| archive-date=December 2, 2023| archive-url=https://web.archive.org/web/20231202002219/https://www.cbsnews.com/news/walmart-x-stops-advertising-elon-musk/| url-status=live}} Coca-Cola, Uber, Airbnb, Ubisoft, Expedia, Fox Sports, and Netflix.{{Cite web |last=Adgate |first=Brad |date=December 7, 2023 |title=With Concerns About Brand Safety, More Advertisers Have Left X |url=https://www.forbes.com/sites/bradadgate/2023/12/07/with-concerns-about-brand-safety-more-advertisers-have-left-x/ |url-status=live |archive-url=https://web.archive.org/web/20231207163224/https://www.forbes.com/sites/bradadgate/2023/12/07/with-concerns-about-brand-safety-more-advertisers-have-left-x/ |archive-date=December 7, 2023 |access-date=December 7, 2023 |website=Forbes |language=en}} The New York Times estimated the potential revenue loss to be up to $75 million.{{Cite news |last1=Mac |first1=Ryan |last2=Conger |first2=Kate |date=November 24, 2023 |title=X May Lose Up to $75 Million in Revenue as More Advertisers Pull Out |work=The New York Times |url=https://www.nytimes.com/2023/11/24/business/x-elon-musk-advertisers.html |url-status=live |access-date=December 7, 2023 |archive-url=https://web.archive.org/web/20231124220941/https://www.nytimes.com/2023/11/24/business/x-elon-musk-advertisers.html |archive-date=November 24, 2023}}
{{Tweet
| name = Elon Musk 15px
| username = elonmusk
| date = Nov 18, 2023
| text = The split second court opens on Monday, X Corp will be filing a thermonuclear lawsuit against Media Matters and ALL those who colluded in this fraudulent attack on our company
| ID = 1725771191644758037
| image = Elon Musk Royal Society (crop2).jpg
| ref-name = Thermonuclear-2023
}}
Musk announced that X Corp would file "a thermonuclear lawsuit" against Media Matters and affiliated parties,{{cite news |last1=Taylor |first1=Harry |date=November 18, 2023 |title=Elon Musk to file 'thermonuclear lawsuit' as advertisers desert X |work=The Guardian |url=https://www.theguardian.com/technology/2023/nov/18/elon-musk-to-file-thermonuclear-lawsuit-as-advertisers-desert-x |access-date=November 20, 2023 |archive-date=November 19, 2023 |archive-url=https://web.archive.org/web/20231119192505/https://www.theguardian.com/technology/2023/nov/18/elon-musk-to-file-thermonuclear-lawsuit-as-advertisers-desert-x |url-status=live }}{{cite news |last1=Kann |first1=Sharon |date=November 17, 2023 |title=X is placing ads for Amazon, NBA Mexico, NBCUniversal, and others next to content with white nationalist hashtags |publisher=Media Matters for America |url=https://www.mediamatters.org/twitter/x-placing-ads-amazon-nba-mexico-nbcuniversal-and-others-next-content-white-nationalist |access-date=November 20, 2023 |archive-date=November 20, 2023 |archive-url=https://web.archive.org/web/20231120033839/https://www.mediamatters.org/twitter/x-placing-ads-amazon-nba-mexico-nbcuniversal-and-others-next-content-white-nationalist |url-status=live }} and called for the journalists to be jailed.{{Cite web |last=McHardy |first=Martha |date=November 20, 2023 |title=Elon Musk and Trump aide want journalists jailed over X Hitler exposé |url=https://www.independent.co.uk/news/world/americas/elon-musk-media-matters-antisemitism-trump-stephen-miller-b2450368.html |access-date=November 22, 2023 |website=The Independent |language=en |archive-date=November 22, 2023 |archive-url=https://web.archive.org/web/20231122161049/https://www.independent.co.uk/news/world/americas/elon-musk-media-matters-antisemitism-trump-stephen-miller-b2450368.html |url-status=live }} On November 20, 2023, X Corp filed a complaint naming Media Matters as defendant.{{multiref|1={{cite news |last1=Patten |first1=Dominic |last2=Johnson |first2=Ted |date=November 21, 2023 |title=Elon Musk Finally Files Threatened Suit Over White Supremacist Ads Placement On X/Twitter |work=Deadline |url=https://deadline.com/2023/11/elon-musk-lawsuit-twitter-ads-1235630087/ |access-date=November 21, 2023 |archive-date=November 21, 2023 |archive-url=https://web.archive.org/web/20231121005005/https://deadline.com/2023/11/elon-musk-lawsuit-twitter-ads-1235630087/ |url-status=live }}|2={{Cite news |date=November 20, 2023 |title=Elon Musk, under fire, threatens lawsuit against media watchdog |language=en |work=Reuters |url=https://www.reuters.com/legal/x-corp-file-lawsuit-against-media-watchdog-others-musk-2023-11-18/ |access-date=November 22, 2023 |archive-date=November 21, 2023 |archive-url=https://web.archive.org/web/20231121015610/https://www.reuters.com/legal/x-corp-file-lawsuit-against-media-watchdog-others-musk-2023-11-18/ |url-status=live }}|3={{Cite news |last=Matza |first=Max |date=November 21, 2023 |title=Elon Musk's X sues Media Matters over antisemitism analysis |language=en-GB |url=https://www.bbc.com/news/world-us-canada-67482231 |publisher=BBC |access-date=November 22, 2023 |archive-date=November 21, 2023 |archive-url=https://web.archive.org/web/20231121021824/https://www.bbc.com/news/world-us-canada-67482231 |url-status=live }}|4={{Cite web |last=Jones |first=Ja'han |date=November 30, 2023 |title=State-level interest in Media Matters shows Republicans are Elon Musk's lackeys |url=https://www.msnbc.com/the-reidout/reidout-blog/elon-musk-media-matters-ken-paxton-rcna126401 |access-date=December 3, 2023 |publisher=MSNBC |language=en |archive-date=November 29, 2023 |archive-url=https://web.archive.org/web/20231129135349/https://www.msnbc.com/the-reidout/reidout-blog/elon-musk-media-matters-ken-paxton-rcna126401 |url-status=live }}}} Texas Attorney General Ken Paxton announced an investigation into Media Matters for potential fraud, referring to it as a "radical anti-free speech organization".{{Cite web |last=Melhado |first=William |date=November 21, 2023 |title=Ken Paxton announces investigation of media group following Elon Musk's lawsuit |url=https://www.texastribune.org/2023/11/20/texas-ken-paxton-elon-musk-media-matters/ |access-date=December 8, 2023 |website=The Texas Tribune |language=en |archive-date=December 8, 2023 |archive-url=https://web.archive.org/web/20231208070538/https://www.texastribune.org/2023/11/20/texas-ken-paxton-elon-musk-media-matters/ |url-status=live }}{{cite web|url=https://www.hollywoodreporter.com/business/business-news/elon-musk-x-loses-bid-block-california-content-moderation-transparency-law-1235776430/|title=Elon Musk's X Loses Bid to Block California Law Over Content ...|date=December 29, 2023|work=The Hollywood Reporter|access-date=December 29, 2023|archive-date=December 29, 2023|archive-url=https://web.archive.org/web/20231229023545/https://www.hollywoodreporter.com/business/business-news/elon-musk-x-loses-bid-block-california-content-moderation-transparency-law-1235776430/|url-status=live}}{{cite web|url=https://www.reuters.com/sustainability/society-equity/elon-musks-x-fails-block-californias-content-moderation-law-2023-12-29/|title=Elon Musk's X fails to block California's content moderation law|work=Reuters|access-date=December 29, 2023|archive-date=December 29, 2023|archive-url=https://web.archive.org/web/20231229084140/https://www.reuters.com/sustainability/society-equity/elon-musks-x-fails-block-californias-content-moderation-law-2023-12-29/|url-status=live}}
{{Quote box
| quote = Although tough talk is not foreign to the law enforcement arena, such overt political messaging is atypical. A reasonable factfinder is likely to interpret Defendants' words as targeting Media Matters not for legitimate law enforcement purposes but instead for its protected First Amendment activities.
| author = Judge Amit P. Mehta, August 26, 2024{{cite web |last=Johnson |first=Ted |title=Judge Halts Missouri AG's Elon Musk-Triggered Investigation Of Media Matters |work=Deadline |via=Yahoo! News |date=August 26, 2024 |access-date=August 26, 2024 |url=https://www.yahoo.com/news/judge-halts-missouri-ag-elon-214743757.html|archive-url=https://web.archive.org/web/20240826224020/https://www.yahoo.com/news/judge-halts-missouri-ag-elon-214743757.html|archive-date=2024-08-26}}
| align = left
| width = 300px
| salign = right
}}
On June 13, 2024, a U.S. District judge ordered that X Corp's lawsuit against Media Matters will proceed to trial on April 7, 2025.{{cite web | author=LegalHarvard hires law firm King & | title=X's lawsuit against Media Matters to head to trial in April 2025 | work=Reuters | date=June 13, 2024 | url=https://www.reuters.com/legal/xs-lawsuit-against-media-matters-head-trial-april-2025-2024-06-13/ | access-date=June 14, 2024}} The judge, Reed O'Connor, owns Tesla stock and chose not to recuse.{{Cite news |last=Allyn |first=Bobby |date=2024-10-17 |title=New records show Texas judge on X case didn't sell his Tesla shares after taking the suit |url=https://www.npr.org/2024/10/16/g-s1-28620/texas-judge-elon-musk-x-case-tesla-shares |access-date=2024-10-20 |work=NPR}} In August, he ruled against Media Matter's request that the case be dismissed. Legal experts have criticized Musk's lawsuit, deeming it "frivolous" or "bogus", and saying that it contradicts the First Amendment.{{Cite web |last=Fung |first=Brian |date=November 21, 2023 |title=Legal critics blast Elon Musk's lawsuit against Media Matters as 'weak' and 'bogus' |url=https://www.cnn.com/2023/11/21/tech/elon-musk-texas-lawsuit-media-matters/index.html |access-date=December 24, 2023 |website=CNN Business |language=en}}{{Cite web |last=Prater |first=Nia |date=November 21, 2023 |title=Does Elon Musk's Media Matters Lawsuit Have a Chance? |url=https://nymag.com/intelligencer/2023/11/does-elon-musks-media-matters-lawsuit-have-a-chance.html |access-date=December 24, 2023 |website=Intelligencer |language=en}} In December 2023, Missouri Attorney General Andrew Bailey opened a similar investigation into Media Matters.Rosenbaum, Jason. (December 18, 2023) [https://www.stlpr.org/government-politics-issues/2023-12-18/elon-musks-fight-against-media-matters-gets-backup-from-missouri-attorney-general "Elon Musk's fight against Media Matters gets backup from Missouri attorney general"] St. Louis Public Radio In August 2024, a federal judge granted an injunction to halt the Missouri investigation, saying the suit was using law enforcement machinery for political ends against Media Matters.
= Advertisers =
On August 6, 2024, X filed an anti-trust lawsuit in the Northern District of Texas against the World Federation of Advertisers, Unilever, Mars, CVS and Ørsted, alleging that the advertisers had conspired via their participation in the Global Alliance for Responsible Media to withhold "billions of dollars in advertising revenue" from X.{{Cite web |last=Scarcella |first=Mike |date=August 6, 2024 |title=Musk's X accuses advertisers of boycotting platform in new lawsuit |url=https://www.reuters.com/legal/musks-x-accuses-advertisers-illegal-boycott-new-lawsuit-2024-08-06/ |access-date=August 6, 2024 |work=Reuters}} The World Federation of Advertisers created the Global Alliance for Responsible Media in 2019 to address "illegal or harmful content on digital media platforms and its monetization via advertising".{{Cite web |date=April 24, 2024 |title=About GARM – World Federation of Advertisers |url=https://wfanet.org/leadership/garm/about-garm |archive-url=https://web.archive.org/web/20240424142830/https://wfanet.org/leadership/garm/about-garm |url-status=dead |archive-date=April 24, 2024 |access-date=August 9, 2024 }}
Reactions and commentary
Commentators have described it as a "free speech free-for-all",{{Cite web |last=Burgess |first=Jean |date=April 27, 2022 |title=The 'digital town square'? What does it mean when billionaires own the online spaces where we gather? |url=http://theconversation.com/the-digital-town-square-what-does-it-mean-when-billionaires-own-the-online-spaces-where-we-gather-182047 |url-status=live |archive-url=https://web.archive.org/web/20231121034635/http://theconversation.com/the-digital-town-square-what-does-it-mean-when-billionaires-own-the-online-spaces-where-we-gather-182047 |archive-date=November 21, 2023 |access-date=November 25, 2023 |website=The Conversation|language=en-US}} "free-for-all hellscape",{{Cite web |last=Morrow |first=Allison |date=December 6, 2022 |title=Welcome to the 'free-for-all hellscape' that is Twitter {{!}} CNN Business |url=https://www.cnn.com/2022/12/05/business/nightcap-twitter-neo-nazi/index.html |url-status=live |archive-url=https://web.archive.org/web/20230519030010/https://www.cnn.com/2022/12/05/business/nightcap-twitter-neo-nazi/index.html |archive-date=May 19, 2023 |access-date=December 4, 2023 |publisher=CNN|language=en}} and as a right-wing social network.{{Cite web |last=Warzel |first=Charlie |date=May 23, 2023 |title=Twitter Is a Far-Right Social Network |url=https://www.theatlantic.com/technology/archive/2023/05/elon-musk-ron-desantis-2024-twitter/674149/ |url-status=live |archive-url=https://web.archive.org/web/20231125171248/https://www.theatlantic.com/technology/archive/2023/05/elon-musk-ron-desantis-2024-twitter/674149/ |archive-date=November 25, 2023 |access-date=November 25, 2023 |website=The Atlantic |language=en}}{{Cite news |last=Mahdawi |first=Arwa |date=June 3, 2023 |title=Twitter's rightwing takeover is complete. Why are liberals still on it? |url=https://www.theguardian.com/world/2023/jun/03/twitter-conservative-media-elon-musk-ron-desantis |url-status=live |archive-url=https://web.archive.org/web/20231125172226/https://www.theguardian.com/world/2023/jun/03/twitter-conservative-media-elon-musk-ron-desantis |archive-date=November 25, 2023 |access-date=November 25, 2023 |work=The Guardian |language=en-GB |issn=0261-3077}} The platform garnered favorable attention from conservatives and Republicans in the United States.{{cite web |date=April 18, 2022 |title=Why Does Elon Musk's Potential Twitter Takeover Scare the Media So Much? |url=https://reason.com/2022/04/18/elon-musk-twitter-takeover-poison-pill-media-speech/ |url-status=live |archive-url=https://web.archive.org/web/20220423095946/https://reason.com/2022/04/18/elon-musk-twitter-takeover-poison-pill-media-speech/ |archive-date=April 23, 2022 |access-date=February 25, 2024}}
= 2022 =
{{Tweet
| name = Ed Markey 15px
| username = SenMarkey
| date = November 13, 2022
| text = One of your companies is under an FTC consent decree. Auto safety watchdog NHTSA is investigating another for killing people. And you're spending your time picking fights online. Fix your companies. Or Congress will.
| ID = 1591827463583453190
| image = Edward Markey, official portrait, 114th Congress.jpg
| reference = {{Cite tweet |last=Markey |first=Ed |author-link=Ed Markey |user=SenMarkey |number=1591827463583453190 |date=November 13, 2022 |title=One of your companies is under an FTC consent decree. Auto safety watchdog NHTSA is investigating another for killing people. And you're spending your time picking fights online. Fix your companies. Or Congress will. |url-status=live |archive-url=https://web.archive.org/web/20231015063812/https://twitter.com/SenMarkey/status/1591827463583453190 |archive-date=October 15, 2023 |access-date=November 20, 2023 |language=en}}{{Cite web |last=Roth |first=Emma |date=November 13, 2022 |title='Fix your companies. Or Congress will,' Senator Ed Markey warns Elon Musk |url=https://www.theverge.com/2022/11/13/23456230/elon-musk-senator-ed-markey-fix-your-companies-congress-will-twitter-warning |access-date=November 18, 2022 |website=The Verge |archive-date=November 13, 2022 |archive-url=https://web.archive.org/web/20221113182955/https://www.theverge.com/2022/11/13/23456230/elon-musk-senator-ed-markey-fix-your-companies-congress-will-twitter-warning |url-status=live|language=en}}
| ref-name = Ed-Markey
}}In November 2022, author Stephen King, U.S. representative Alexandria Ocasio-Cortez, and U.S. senator Ed Markey criticized Musk's decision to charge Twitter users for the blue checkmark.{{Cite web |last=Haysom |first=Sam |date=November 3, 2022 |title=Stephen King has another very blunt response to Elon Musk's Twitter plans |url=https://mashable.com/article/stephen-king-elon-musk-twitter-eight-dollars |url-status=live |archive-url=https://web.archive.org/web/20221103111123/https://mashable.com/article/stephen-king-elon-musk-twitter-eight-dollars/ |archive-date=November 3, 2022 |access-date=November 6, 2022 |website=Mashable}}{{Cite magazine |last=Saul |first=Derek |date=November 4, 2022 |title=Animosity Between AOC And Musk Heats Up Over Billionaire's Twitter Takeover |url=https://www.forbes.com/sites/dereksaul/2022/11/04/animosity-between-aoc-and-musk-heats-up-over-billionaires-twitter-takeover/ |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20221106031419/https://www.forbes.com/sites/dereksaul/2022/11/04/animosity-between-aoc-and-musk-heats-up-over-billionaires-twitter-takeover/ |archive-date=November 6, 2022 |access-date=November 6, 2022 |magazine=Forbes}} President Biden also expressed concern with Musk's plans for Twitter, saying on November 5 that it "spews lies all across the world".{{Cite web |last=Haring |first=Bruce |date=November 5, 2022 |title=Joe Biden Worries That Twitter 'Spews Lies All Across The World' In Campaign Trail Speech |url=https://deadline.com/2022/11/joe-biden-worries-about-twitter-spewing-lies-all-over-the-world-1235164569/ |url-status=live |archive-url=https://web.archive.org/web/20221106181747/https://deadline.com/2022/11/joe-biden-worries-about-twitter-spewing-lies-all-over-the-world-1235164569/ |archive-date=November 6, 2022 |access-date=November 6, 2022 |website=Deadline Hollywood}} After the layoffs, employees flooded the anonymous forum service Blind with negative comments about Musk,{{Cite web |last=Mann |first=Jyoti |date=November 6, 2022 |title=Elon Musk is a 'brutalist decision-maker': Twitter employees are flooding Blind with bad reviews |url=https://www.businessinsider.com/twitter-employees-flooding-blind-bad-reviews-elon-musk-2022-11 |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20221106182732/https://www.businessinsider.com/twitter-employees-flooding-blind-bad-reviews-elon-musk-2022-11 |archive-date=November 6, 2022 |access-date=November 6, 2022 |website=Business Insider}} with Jack Dorsey expressing gratitude toward laid-off employees and apologizing for growing the company too rapidly.{{Cite web |last=Burke |first=Minyvonne |date=November 5, 2022 |title=Twitter co-founder Jack Dorsey apologizes after Elon Musk's team begins mass layoffs days after $44 billion takeover |url=https://www.nbcnews.com/news/us-news/twitter-co-founder-jack-dorsey-apologizes-elon-musks-team-begins-mass-rcna55820 |url-status=live |archive-url=https://web.archive.org/web/20221105183258/https://www.nbcnews.com/news/us-news/twitter-co-founder-jack-dorsey-apologizes-elon-musks-team-begins-mass-rcna55820 |archive-date=November 5, 2022 |access-date=November 6, 2022 |publisher=NBC News}} The FTC commented that it was closely monitoring developments at Twitter, stressing that Musk must abide by its consent decrees,{{Cite web |last=Collins |first=Ben |author-link=Ben Collins (reporter) |date=November 10, 2022 |title=There's an exodus of Twitter executives, including the head of trust and safety, as Musk's chaotic reign continues |url=https://www.nbcnews.com/tech/tech-news/two-twitter-executives-resign-musks-chaotic-run-continues-rcna56597 |url-status=live |archive-url=https://web.archive.org/web/20221110214620/https://www.nbcnews.com/tech/tech-news/two-twitter-executives-resign-musks-chaotic-run-continues-rcna56597 |archive-date=November 10, 2022 |access-date=November 11, 2022 |publisher=NBC News}} while Irish Data Protection Commissioner Helen Dixon stated that her office had reached out to Twitter to discuss privacy concerns.{{Cite news |last1=Vinocur |first1=Nicholas |last2=Manancourt |first2=Vincent |date=November 18, 2022 |title=EU privacy enforcer puts Elon Musk on notice as Twitter melts down |url=https://www.politico.eu/article/elon-musk-twitter-privacy-helen-dixon-eu-privacy-enforcer-puts-on-notice-as-twitter-melts-down/ |url-status=live |archive-url=https://web.archive.org/web/20221118133408/https://www.politico.eu/article/elon-musk-twitter-privacy-helen-dixon-eu-privacy-enforcer-puts-on-notice-as-twitter-melts-down/ |archive-date=November 18, 2022 |access-date=November 22, 2022 |newspaper=Politico}} Social media platform Tumblr mocked the revamped verification program by allowing its users to purchase several checkmarks for their profiles.{{Cite news |last=Sankaran |first=Vishwam |date=November 10, 2022 |title=Tumblr mocks Twitter by selling two useless blue ticks for $8 |newspaper=The Independent |url=https://www.independent.co.uk/tech/tumblr-twitter-blue-tick-checkmarks-musk-b2222801.html |url-status=live |url-access=limited |access-date=November 12, 2022 |archive-url=https://web.archive.org/web/20221111071640/https://www.independent.co.uk/tech/tumblr-twitter-blue-tick-checkmarks-musk-b2222801.html |archive-date=November 11, 2022}}{{Cite web |last=Robertson |first=Adi |date=November 10, 2022 |title=Tumblr will sell you two useless blue check marks for $8 |url=https://www.theverge.com/2022/11/10/23451901/tumblr-blue-internet-checkmark-sale-twitter-verification-troll |url-status=live |archive-url=https://web.archive.org/web/20221110211857/https://www.theverge.com/2022/11/10/23451901/tumblr-blue-internet-checkmark-sale-twitter-verification-troll |archive-date=November 10, 2022 |access-date=November 12, 2022 |website=The Verge}}
On November 9, 2022, Biden expressed support for a U.S. government review of the foreign investors backing Musk's purchase, alluding to national security concerns.{{Cite news |last1=Suliman |last2=Siddiqui |first2=Faiz |last3=Schaffer |first3=Aaron |date=November 10, 2022 |title=Biden says Elon Musk's foreign connections are 'worth being looked at' |url=https://www.washingtonpost.com/politics/2022/11/10/biden-elon-musk-twitter-foreign-ties/ |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20221110145713/https://www.washingtonpost.com/politics/2022/11/10/biden-elon-musk-twitter-foreign-ties/ |archive-date=November 10, 2022 |access-date=November 10, 2022 |newspaper=The Washington Post |issn=0190-8286}} However, U.S. Treasury Secretary Janet Yellen stated that she did not see a reason to investigate the acquisition and was unaware of any national security concerns.{{Cite magazine |last=Bushard |first=Brian |date=November 15, 2022 |title=Yellen: 'No Basis' To Investigate Musk's Twitter Acquisition |url=https://www.forbes.com/sites/brianbushard/2022/11/15/yellen-no-basis-to-investigate-musks-twitter-acquisition |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20221115180105/https://www.forbes.com/sites/brianbushard/2022/11/15/yellen-no-basis-to-investigate-musks-twitter-acquisition/ |archive-date=November 15, 2022 |access-date=November 15, 2022 |magazine=Forbes}} Seven Democratic senators urged the FTC to investigate Musk's rapid changes to Twitter,{{Cite web |date=November 17, 2022 |title=Democratic U.S. senators accuse Musk of undermining Twitter, urge FTC probe |url=https://www.reuters.com/technology/democratic-us-senators-accuse-musk-undermining-twitter-urge-ftc-probe-2022-11-17/ |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20221118064933/https://www.reuters.com/technology/democratic-us-senators-accuse-musk-undermining-twitter-urge-ftc-probe-2022-11-17/ |archive-date=November 18, 2022 |access-date=November 18, 2022 |work=Reuters}} while pharmaceutical company Eli Lilly suspended all advertising campaigns on Twitter after a false tweet from an impersonator account went viral.{{Cite news |last=Harwell |first=Drew |date=November 14, 2022 |title=A fake tweet sparked panic at Eli Lilly and may have cost Twitter millions |url=https://www.washingtonpost.com/technology/2022/11/14/twitter-fake-eli-lilly/ |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20221114140455/https://www.washingtonpost.com/technology/2022/11/14/twitter-fake-eli-lilly/ |archive-date=November 14, 2022 |access-date=November 18, 2022 |newspaper=The Washington Post |issn=0190-8286}} Former head of consumer product Jeff Seibert expressed disappointment and frustration over Musk's changes to Twitter. In the wake of mass employee resignations on November 17, many Twitter users posted humorous messages on the platform expressing grief and anticipating a possible shutdown of Twitter,{{Cite web |last=Lawler |first=Richard |date=November 17, 2022 |title=Twitter's living wake kicked off with Elon's 5PM deadline |url=https://www.theverge.com/2022/11/17/23465659/rip-twitter-trending-elon-musk-ultimatum |url-status=live |archive-url=https://web.archive.org/web/20221118034414/https://www.theverge.com/2022/11/17/23465659/rip-twitter-trending-elon-musk-ultimatum |archive-date=November 18, 2022 |access-date=November 18, 2022 |website=The Verge}}{{Cite magazine |last=Rahman |first=Abid |date=November 17, 2022 |title=#RIPTwitter: Panic, Confusion and Gallows Humor Hits Twitter as More Staff Exit |url=https://www.hollywoodreporter.com/business/digital/riptwitter-twitter-staff-exodus-elon-musk-1235264886/ |url-status=live |archive-url=https://web.archive.org/web/20221118063756/https://www.hollywoodreporter.com/business/digital/riptwitter-twitter-staff-exodus-elon-musk-1235264886/ |archive-date=November 18, 2022 |access-date=November 18, 2022 |magazine=The Hollywood Reporter}} with some posting links to their other social media accounts.
{{Tweet
| name = Lori Trahan 15px
| username = RepLoriTrahan
| date = December 16, 2022
| text = My team met with @Twitter today. They told us that they're not going to retaliate against independent journalists or researchers who publish criticisms of the platform.
Less than 12 hours later, multiple technology reporters have been suspended. What's the deal, @elonmusk?
| ID = 603569307937644546
| image = Lori Trahan, official portrait, 116th Congress (cropped).jpg
| reference = {{Cite tweet |last=Trahan |first=Lori |author-link=Lori Trahan |user=RepLoriTrahan |number=603569307937644546 |title=My team met with @Twitter today. They told us that they're not going to retaliate against independent journalists or researchers who publish criticisms of the platform. Less than 12 hours later, multiple technology reporters have been suspended. What's the deal, @elonmusk? |url-status=live |archive-url=https://web.archive.org/web/20230303025053/https://twitter.com/RepLoriTrahan/status/1603569307937644546 |archive-date=March 3, 2023 |access-date=November 20, 2023 |language=en}}
| ref-name = Lori-Trahan
| left = yes
}}
{{Tweet
| name = Yvette D. Clarke 15px
| username = RepYvetteClarke
| date = December 16, 2022
| text = The gall of @elonmusk to ban respectable journalists doing important work from his platform while parading as some sort of champion of free speech is, quite frankly, detestable. I'd ask if he feels any shame, but meaningful self-reflection may simply be beyond his capacity.
| ID = 1603559699940605952
| image = Yvette Clarke official photo.jpg
| reference = {{Cite tweet |last=Clarke |first=Yvette |author-link=Yvette Clarke |user=RepYvetteClarke |number=1603559699940605952 |date=December 16, 2022 |title=The gall of @elonmusk to ban respectable journalists doing important work from his platform while parading as some sort of champion of free speech is, quite frankly, detestable. I'd ask if he feels any shame, but meaningful self-reflection may simply be beyond his capacity. |url-status=live |archive-url=https://web.archive.org/web/20230210204043/https://twitter.com/RepYvetteClarke/status/1603559699940605952 |archive-date=February 10, 2023 |access-date=November 21, 2023 |language=en}}
| ref-name = Yvette-D-Clarke
}}Musk's suspension of journalists covering the ElonJet incident was widely condemned. CNN and The Washington Post, whose reporters were banned, criticized Musk's hypocrisy and impulsiveness, while Digital Content Next CEO Jason Kint demanded Musk explain his actions.{{Cite news |last=Larson |first=Shannon |date=December 16, 2022 |title='What's the deal?' Trahan and others blast Musk for suspending journalists on Twitter. |url=https://www.bostonglobe.com/2022/12/16/metro/whats-deal-trahan-others-blast-musk-suspending-journalists-twitter/ |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20221219082606/https://www.bostonglobe.com/2022/12/16/metro/whats-deal-trahan-others-blast-musk-suspending-journalists-twitter/ |archive-date=December 19, 2022 |access-date=December 21, 2022 |newspaper=The Boston Globe}} Democrats Lori Trahan, Yvette Clarke, Ro Khanna, Ritchie Torres, and Martin Heinrich all criticized Musk, while Democrat Don Beyer also voiced disapproval with Musk's labeling of Mastodon links as malicious.{{Cite web |last=Terkel |first=Amanda |date=December 15, 2022 |title=Democrats criticize Elon Musk for suspending journalists covering Twitter |url=https://www.nbcnews.com/politics/politics-news/democrats-criticize-elon-musk-suspending-journalists-covering-twitter-rcna62047 |url-status=live |archive-url=https://web.archive.org/web/20221216051956/https://www.nbcnews.com/politics/politics-news/democrats-criticize-elon-musk-suspending-journalists-covering-twitter-rcna62047 |archive-date=December 16, 2022 |access-date=December 21, 2022 |publisher=NBC News}} Lawmakers from the EU, France, and Germany sided with the journalists and threatened to take retaliatory action against Musk.{{Cite web |last1=Deutsch |first1=Jillian |last2=Cantrill |first2=Aggi |date=December 16, 2022 |title=Musk Faces European Anger Over Twitter Ban of Journalists |url=https://www.bloomberg.com/news/articles/2022-12-16/musk-faces-threats-from-european-lawmakers-over-twitter-bans |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20221220172409/https://www.bloomberg.com/news/articles/2022-12-16/musk-faces-threats-from-european-lawmakers-over-twitter-bans |archive-date=December 20, 2022 |access-date=December 21, 2022 |publisher=Bloomberg News}}
The first weeks of Musk's tenure at Twitter were widely described as chaotic and tumultuous by the media.{{multiref|1={{Cite web |last=Paris |first=Martine |date=November 4, 2022 |title=How Elon Musk's Twitter Takeover Turned Into Chaos |url=https://www.bloomberg.com/news/articles/2022-11-04/how-elon-musk-s-twitter-twtr-takeover-turned-into-chaos-quicktake |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20221105010643/https://www.bloomberg.com/news/articles/2022-11-04/how-elon-musk-s-twitter-twtr-takeover-turned-into-chaos-quicktake |archive-date=November 5, 2022 |access-date=November 11, 2022 |publisher=Bloomberg News}}|2={{Cite news |last1=Stolton |first1=Samuel |last2=Kayali |first2=Laura |last3=Scott |first3=Mark |last4=Kern |first4=Rebecca |last5=Chatterjee |first5=Mohar |date=November 4, 2022 |title=Elon Musk plunges Twitter into chaos ahead of midterms |url=https://www.politico.com/news/2022/11/04/elon-musk-twitter-chaos-midterms-00065192 |url-status=live |archive-url=https://web.archive.org/web/20221104174628/https://www.politico.com/news/2022/11/04/elon-musk-twitter-chaos-midterms-00065192 |archive-date=November 4, 2022 |access-date=November 11, 2022 |newspaper=Politico}}|3={{Cite news |last1=Corse |first1=Alexa |last2=McMillan |first2=Robert |last3=Needleman |first3=Sarah E. |last4=Bobrowsky |first4=Meghan |date=November 5, 2022 |title=First Week of Elon Musk's Twitter Was Chaos and Confusion for Employees |url=https://www.wsj.com/articles/first-week-of-elon-musks-twitter-was-chaos-and-confusion-for-employees-11667670558 |url-access=subscription |url-status=live |archive-url=https://web.archive.org/web/20221109152429/https://www.wsj.com/articles/first-week-of-elon-musks-twitter-was-chaos-and-confusion-for-employees-11667670558 |archive-date=November 9, 2022 |access-date=November 11, 2022 |newspaper=The Wall Street Journal |issn=0099-9660}}|4={{Cite web |last=Ortutay |first=Barbara |date=November 6, 2022 |title=Cesspool or civility? Elon Musk's Twitter at a crossroads |url=https://apnews.com/article/elon-musk-spacex-twitter-inc-technology-europe-30b55f9c3cbe64c0b98d0cfbe7ab5a9f |url-status=live |archive-url=https://web.archive.org/web/20221106090657/https://apnews.com/article/elon-musk-spacex-twitter-inc-technology-europe-30b55f9c3cbe64c0b98d0cfbe7ab5a9f |archive-date=November 6, 2022 |access-date=November 11, 2022 |work=Associated Press News}}|5={{Cite web |last=Fischer |first=Sara |date=November 8, 2022 |title=Musk's Twitter chaos opens door for challengers |url=https://www.axios.com/2022/11/08/twitter-challengers-rise-musk-chaos |url-status=live |archive-url=https://web.archive.org/web/20221108131520/https://www.axios.com/2022/11/08/twitter-challengers-rise-musk-chaos |archive-date=November 8, 2022 |access-date=November 11, 2022 |website=Axios}}|6={{Cite web |last=Matthew |first=Matthew |date=November 9, 2022 |title=Elon Continues Twitter Chaos, Kills 'Official' Badge Feature in Under 24 Hours |url=https://www.vice.com/en/article/elon-continues-twitter-chaos-kills-his-first-feature-in-under-24-hours/ |url-status=live |archive-url=https://web.archive.org/web/20221109180236/https://www.vice.com/en/article/4axpd9/elon-continues-twitter-chaos-kills-his-first-feature-in-under-24-hours |archive-date=November 9, 2022 |access-date=November 11, 2022 |publisher=Vice News}}|7={{Cite magazine |last=Smith |first=Raven |date=November 9, 2022 |title=On the Chaos of Elon Musk's Twitter |url=https://www.vogue.com/article/elon-musk-twitter-chaos |url-status=live |archive-url=https://web.archive.org/web/20221109210224/https://www.vogue.com/article/elon-musk-twitter-chaos |archive-date=November 9, 2022 |access-date=November 11, 2022 |magazine=Vogue}}|8={{Cite news |last=Manjoo |first=Farhad |date=November 10, 2022 |title=Elon Musk Has No Idea What He's Doing at Twitter |url=https://www.nytimes.com/2022/11/10/opinion/elon-musk-twitter-chaos.html |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20221110222005/https://www.nytimes.com/2022/11/10/opinion/elon-musk-twitter-chaos.html |archive-date=November 10, 2022 |access-date=November 11, 2022 |newspaper=The New York Times |issn=0362-4331}}}} Harvard professor Sandra Sucher called Musk's mass layoffs "poorly handled". Gerald Hathaway of the Faegre Drinker Biddle & Reath law firm argued the opposite, believing that Musk had done what was necessary to curb Twitter's losses, assuming his claims about Twitter's losses were true.{{Cite magazine |last=Cullins |first=Ashley |date=November 9, 2022 |title=Elon Musk's Mass Twitter Layoffs Spur Legal Headaches |url=https://www.hollywoodreporter.com/business/business-news/elon-musk-twitter-layoffs-lawsuits-1235258453/ |url-status=live |archive-url=https://web.archive.org/web/20221109165923/https://www.hollywoodreporter.com/business/business-news/elon-musk-twitter-layoffs-lawsuits-1235258453/ |archive-date=November 9, 2022 |access-date=November 10, 2022 |magazine=The Hollywood Reporter}} Jason Wilson of the Southern Poverty Law Center criticized Musk's perceived disinterest in "policing hate speech", observing an increase in verified white nationalists and other far-right extremists.{{Cite web |last=Wilson |first=Jason |date=November 16, 2022 |title=Twitter Blesses Extremists With Paid 'Blue Checks' |url=https://www.splcenter.org/hatewatch/2022/11/16/twitter-blesses-extremists-paid-blue-checks |url-status=live |archive-url=https://web.archive.org/web/20221116160955/https://www.splcenter.org/hatewatch/2022/11/16/twitter-blesses-extremists-paid-blue-checks |archive-date=November 16, 2022 |access-date=November 17, 2022 |work=Southern Poverty Law Center}} Branko Marcetic of socialist magazine Jacobin accused Twitter of bias after several left-wing accounts were suspended.{{Cite magazine |last=Marcetic |first=Branko |date=November 29, 2022 |title=Elon Musk, "Free Speech Absolutist," Has Launched a Crackdown on Left-Wing Twitter Accounts |url=https://jacobin.com/2022/11/elon-musk-twitter-crackdown-left-wing-accounts |url-status=live |magazine=Jacobin |archive-url=https://web.archive.org/web/20221129220445/https://jacobin.com/2022/11/elon-musk-twitter-crackdown-left-wing-accounts |archive-date=November 29, 2022 |access-date=December 4, 2022}} The Brookings Institution said that the importance of Twitter "as a platform for political discourse in the U.S." raised implications for national security, while cybersecurity expert Peter W. Singer detailed multiple cybersecurity concerns stemming from Musk's acquisition.{{Cite web |last=Singer |first=Peter W. |author-link=Peter W. Singer |date=November 1, 2022 |title=How Elon Musk's Twitter Buy Raises Cybersecurity Risks For The Rest Of Us |url=https://www.defenseone.com/ideas/2022/11/how-elon-musks-twitter-buy-raises-cybersecurity-risks-rest-us/379213/ |url-status=live |archive-url=https://web.archive.org/web/20221102023600/https://www.defenseone.com/ideas/2022/11/how-elon-musks-twitter-buy-raises-cybersecurity-risks-rest-us/379213/ |archive-date=November 2, 2022 |access-date=November 15, 2022 |website=Defense One}}
= 2023 =
Soon after Twitter introduced viewing Tweet limits and blocked unregistered users from viewing Tweets, numerous people have voiced concerns over the decline of functionality. Mike Proulx of Forrester Research expressed on a Reuters article that the limits were {{" '}}remarkably bad' for users and advertisers already shaken by the 'chaos' Musk has brought to the platform" while Jasmine Enberg of Insider Intelligence stated her concern in the same Reuters article that the move "certainly isn't going to make it any easier to convince advertisers to return."{{Cite news |last=Godoy |first=Jody |date=July 3, 2023 |title=Musk's Twitter rate limits could undermine new CEO, ad experts say |language=en |work=Reuters |url=https://www.reuters.com/business/media-telecom/musks-twitter-rate-limits-could-undermine-new-ceo-ad-experts-say-2023-07-03/ |url-status=live |access-date=July 17, 2023 |archive-url=https://web.archive.org/web/20230705084621/https://www.reuters.com/business/media-telecom/musks-twitter-rate-limits-could-undermine-new-ceo-ad-experts-say-2023-07-03/ |archive-date=July 5, 2023}} In May 2023, Ron DeSantis launched his 2024 presidential campaign via Twitter Spaces, described as a good sign by entrepreneur David Sacks, due to high interest.{{cite web |title=Elon Musk Twitter Takeover Lawsuit Gains Steam as Judge Advances Investors' Claims |date=December 12, 2023 |url=https://www.hollywoodreporter.com/business/business-news/elon-musk-twitter-takeover-lawsuit-investors-claims-1235741291/ |work=The Hollywood Reporter}}
Japanese media reported that the limiting of viewing Tweets prompted many users in the country to abandon the platform entirely, with many flocking to Instagram, Threads, Bakusai, or Misskey.io.{{Cite web |date=July 2, 2023 |title=ツイッター突然の閲覧制限で「爆サイ」など掲示板サイトがパンク |trans-title=Bulletin board sites such as "Baku Sai" are bursting following Twitter's sudden browsing restrictions |url=https://www.sponichi.co.jp/entertainment/news/2023/07/02/kiji/20230702s00041000775000c.html |archive-url=https://web.archive.org/web/20230702143626/https://www.sponichi.co.jp/entertainment/news/2023/07/02/kiji/20230702s00041000775000c.html |archive-date=July 2, 2023 |access-date=July 17, 2023 |website=スポニチ Sponichi Annex |publisher=Sports Nippon |language=ja}}{{Cite web |date=July 16, 2023 |title=Twitterにさよなら SNSの自治求めMisskeyに移民 |trans-title=Say goodbye to Twitter, migrate to Misskey for social autonomy |url=https://www.nikkei.com/article/DGXZQOCB034P20T00C23A7000000/ |url-access=subscription |url-status=live |archive-url=https://web.archive.org/web/20230716043112/https://www.nikkei.com/article/DGXZQOCB034P20T00C23A7000000/ |archive-date=July 16, 2023 |access-date=July 17, 2023 |website=Nihon Keizai Shimbun |language=ja}}{{Cite web |last=Tatsuki |first=Matsuura |date=July 3, 2023 |title=Twitterの移行先は「爆サイ.com」? 閲覧制限でトラフィックが急増 |trans-title=Is Twitter moving to "Bakusai.com"? Traffic surges due to browsing restrictions |url=https://www.itmedia.co.jp/news/articles/2307/03/news111.html |url-status=live |archive-url=https://web.archive.org/web/20230703054504/https://www.itmedia.co.jp/news/articles/2307/03/news111.html |archive-date=July 3, 2023 |access-date=July 17, 2023 |website=ITmedia NEWS |language=ja}} On July 3, Japanese game publisher Yostar announced that they would cease connecting their games' accounts to Twitter, citing the API change that had occurred a few days prior as the reason.{{Cite web |last=Tatsuki |first=Matsuura |date=July 3, 2023 |title=「アズールレーン」「ブルーアーカイブ」など、Twitter連携機能を終了へ 「API変更などの理由で」 |trans-title=Termination of Twitter linkage functions such as "Azur Lane" and "Blue Archive" "for reasons such as API changes" |url=https://www.itmedia.co.jp/news/articles/2307/03/news158.html |url-status=live |archive-url=https://web.archive.org/web/20230703105849/https://www.itmedia.co.jp/news/articles/2307/03/news158.html |archive-date=July 3, 2023 |access-date=July 17, 2023 |website=ITmedia NEWS |language=ja}} The move has also lead to concerns over disaster relief efforts in the country, as many prefectures and cities use Twitter to share public information; with Kumamoto Prefecture's official disaster prevention Twitter account announcing that their accounts will be indefinitely out of service on July 5.{{Cite web |date=July 7, 2023 |title=ツイッター閲覧・投稿制限で災害時の情報に影響「リスクが顕在化」 |trans-title=Restrictions on Twitter viewing and posting affect information at the time of disaster: "Risk materialized" |url=https://www3.nhk.or.jp/news/html/20230707/k10014122011000.html |archive-url=https://web.archive.org/web/20230707165717/https://www3.nhk.or.jp/news/html/20230707/k10014122011000.html |archive-date=July 7, 2023 |access-date=July 17, 2023 |website=NHK News |publisher=Japan Broadcasting Corporation |language=ja}}{{Cite tweet|number=1676380518731091968|user=Bousai_Kumamoto|title=Twitter社のサービスの運用変更に伴い、災害情報等の発信を一時停止します。現在、県の「防災情報くまもと」ホームページで情報を配信しておりますので、
最新の防災情報については、以下を確認ください。|trans-title=Due to the change in the operation of Twitter's service, we will temporarily suspend the transmission of disaster information, etc. Currently, we are distributing information on the prefecture's "Disaster Prevention Information Kumamoto" website, so please check the following for the latest disaster prevention information. |author=Kumamoto Prefecture|date=July 5, 2023|access-date=July 17, 2023|language=ja|archive-url=https://web.archive.org/web/20230717111823/https://twitter.com/Bousai_Kumamoto/status/1676380518731091968|archive-date=July 17, 2023|url-status=live}} The viewing Tweet limit also prompted the creation of a Japanese alternate to Twitter named Taittsuu ({{Langx|ja|たいっつー}}), of which 100,000 users flocked to the service within the first week of inauguration. The tweet announcing the website's inauguration stated that their intended concept was to "not remove functions of paid APIs without warning".{{Cite tweet|number=1674843820331249664|user=hoku_unagi|title=タイッツーは「有料APIの機能削減を事前告知無く行わない」というコンセプトを持つ、未だかつて聞いたことがない空前絶後の極めて画期的なSNSです🎉🎉🎉|date=July 1, 2023|access-date=September 12, 2023|language=ja}}{{Cite web |last=Minasawa |first=Shinji |date=July 20, 2023 |title=「Twitterに不満があるなら自分で作ろう」と開発 個人開発SNS「タイッツー」が1週間で登録者10万人突破 開発者に聞く思い |url=https://nlab.itmedia.co.jp/nl/articles/2307/20/news060.html |url-status=live |archive-url=https://web.archive.org/web/20230720040655/https://nlab.itmedia.co.jp/nl/articles/2307/20/news060.html |archive-date=July 20, 2023 |access-date=September 12, 2023 |website=ねとらぼ |language=ja}}{{Cite web |date=July 10, 2023 |title=Twitterからの移住先としてにわかに注目される画期的なSNS「タイッツー」とは/「有料APIの機能削除を事前告知なく行いません!!!」【やじうまの杜】 |url=https://forest.watch.impress.co.jp/docs/serial/yajiuma/1515190.html |url-status=live |archive-url=https://web.archive.org/web/20230802060649/https://forest.watch.impress.co.jp/docs/serial/yajiuma/1515190.html |archive-date=August 2, 2023 |access-date=September 12, 2023 |website=窓の杜 |publisher=Impress Corporation |language=ja}}
= 2024 =
In September 2024, the book Character Limit: How Elon Musk Destroyed Twitter was released. The book, by New York Times reporters Kate Conger and Ryan Mac, examines Musk's purchase of Twitter and its evolution under him.{{cite web | url=https://www.latimes.com/entertainment-arts/books/story/2024-09-13/character-limit-how-elon-musk-destroyed-twitter-book-kate-conger-ryan-mac | title='How Elon Musk Destroyed Twitter' authors say platform is 'a tool for controlling political discourse' | website=Los Angeles Times | date=September 13, 2024 }}
Statistics
{{Further|List of most-retweeted tweets|List of most-liked tweets}}
According to a May 2023 Pew Research survey, a majority of American users say they have taken a break from the platform in 2023, and a quarter said they were "not very or not at all likely" to continue using the platform.{{cite news |last1=Faverio |first1=Michelle |title=Majority of U.S. Twitter users say they've taken a break from the platform in the past year |url=https://www.pewresearch.org/short-reads/2023/05/17/majority-of-us-twitter-users-say-theyve-taken-a-break-from-the-platform-in-the-past-year/ |url-status=live |archive-url=https://web.archive.org/web/20231117162753/https://www.pewresearch.org/short-reads/2023/05/17/majority-of-us-twitter-users-say-theyve-taken-a-break-from-the-platform-in-the-past-year/ |archive-date=November 17, 2023 |access-date=November 17, 2023 |work=Pew Research Center}}{{Cite news |last1=Counts |first1=Aisha |last2=Nakano |first2=Eari |date=July 19, 2023 |title=Twitter's Surge in Harmful Content a Barrier to Advertiser Return |url=https://www.bloomberg.com/news/articles/2023-07-19/twitter-s-surge-in-harmful-content-a-barrier-to-advertiser-return |url-status=live |archive-url=https://web.archive.org/web/20230725032855/http://www.bloomberg.com/news/articles/2023-07-19/twitter-s-surge-in-harmful-content-a-barrier-to-advertiser-return |archive-date=July 25, 2023 |access-date=November 17, 2023 |work=Bloomberg News |language=en}} Analysis conducted by research firm Sensor Tower in October 2023 found that global active daily users of X via mobile apps had steadily declined during the year after Musk acquired the company, down 16% by September 2023, while the metric showed positive growth for five other major social media platforms.{{cite news |author1=Alexa Corse |author2=Nate Rattner |date=October 25, 2023 |title=X's Tumultuous First Year Under Elon Musk, in Charts |url=https://www.wsj.com/tech/xs-tumultuous-first-year-under-elon-musk-in-charts-71656f81 |url-status=live |archive-url=https://web.archive.org/web/20231026222100/https://www.wsj.com/tech/xs-tumultuous-first-year-under-elon-musk-in-charts-71656f81 |archive-date=October 26, 2023 |access-date=October 26, 2023 |work=The Wall Street Journal}} In November 2023, it was reported X has lost 3 million monthly UK visitors, down from 26.8 million since Musk's takeover, according to Ofcom.{{Cite news |last=Warrington |first=James |date=November 28, 2023 |title=Twitter loses 3 million monthly UK visitors after Musk takeover |url=https://www.telegraph.co.uk/business/2023/11/28/twitter-x-loses-monthly-uk-visitors-elon-musk-takeover/ |url-status=live |archive-url=https://web.archive.org/web/20231128092733/https://www.telegraph.co.uk/business/2023/11/28/twitter-x-loses-monthly-uk-visitors-elon-musk-takeover/ |archive-date=November 28, 2023 |access-date=November 29, 2023 |work=The Telegraph |language=en-GB |issn=0307-1235}}
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{{Cite web |last1=Wagner |first1=Kurt |last2=Leach |first2=Kamaron |last3=Adler |first3=Maxwell |date=November 21, 2022 |title=Musk Fires More Twitter Sales Workers After 'Hardcore' Purge |url=https://www.bloomberg.com/news/articles/2022-11-21/twitter-s-musk-fires-more-sales-workers-after-hardcore-purge |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20221121180319/https://www.bloomberg.com/news/articles/2022-11-21/twitter-s-musk-fires-more-sales-workers-after-hardcore-purge |archive-date=November 21, 2022 |access-date=November 23, 2022 |publisher=Bloomberg News}}
{{Cite web |last=Brodkin |first=Jon |date=November 22, 2022 |title=Musk recruits engineers for "Twitter 2.0" after mass layoffs and resignations |url=https://arstechnica.com/tech-policy/2022/11/musk-recruits-engineers-for-twitter-2-0-after-mass-layoffs-and-resignations/ |url-status=live |archive-url=https://web.archive.org/web/20221122174643/https://arstechnica.com/tech-policy/2022/11/musk-recruits-engineers-for-twitter-2-0-after-mass-layoffs-and-resignations/ |archive-date=November 22, 2022 |access-date=December 14, 2022 |website=Ars Technica}}
{{Cite web |last=Heath |first=Alex |date=February 21, 2023 |title=Elon Musk keeps laying off Twitter employees after saying cuts were done |url=https://www.theverge.com/2023/2/21/23609522/elon-musk-more-twitter-layoffs-sales-engineering-ads-google-revamp |url-status=live |archive-url=https://web.archive.org/web/20230222004738/https://www.theverge.com/2023/2/21/23609522/elon-musk-more-twitter-layoffs-sales-engineering-ads-google-revamp |archive-date=February 22, 2023 |access-date=February 22, 2023 |website=The Verge}}
{{Cite news |last1=Conger |first1=Kate |last2=Mac |first2=Ryan |last3=Isaac |first3=Mike |date=February 26, 2023 |title=In Latest Round of Job Cuts, Twitter Is Said to Lay Off at Least 200 Employees |url=https://www.nytimes.com/2023/02/26/technology/twitter-layoffs.html |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20230227020830/https://www.nytimes.com/2023/02/26/technology/twitter-layoffs.html |archive-date=February 27, 2023 |access-date=February 28, 2023 |newspaper=The New York Times |issn=0362-4331}}
ny.{{Cite news |last=Sforza |first=Lauren |date=February 27, 2023 |title=Musk pledges 'very significant' stock awards to remaining Twitter staffers after layoffs |url=https://thehill.com/policy/technology/3876436-elon-musk-stock-awards-layoffs/ |url-status=live |archive-url=https://web.archive.org/web/20230228012427/https://thehill.com/policy/technology/3876436-elon-musk-stock-awards-layoffs/ |archive-date=February 28, 2023 |access-date=February 28, 2023 |newspaper=The Hill}}
{{cite news |last1=Hawkins |first1=Eleanor |title=Twitter ditches communications |url=https://www.axios.com/2022/11/10/twitter-ditches-communications |access-date=March 30, 2023 |work=Axios |date=November 11, 2022 |archive-date=March 29, 2023 |archive-url=https://web.archive.org/web/20230329200629/https://www.axios.com/2022/11/10/twitter-ditches-communications |url-status=live }}
{{cite news |last1=Treisman |first1=Rachel |title=Got a question for Twitter's press team? The answer will be a poop emoji |url=https://www.npr.org/2023/03/20/1164654551/twitter-poop-emoji-elon-musk |access-date=March 30, 2023 |publisher=NPR |date=March 20, 2023 |archive-date=March 30, 2023 |archive-url=https://web.archive.org/web/20230330022830/https://www.npr.org/2023/03/20/1164654551/twitter-poop-emoji-elon-musk |url-status=live }}
{{cite web |last=Spangler |first=Todd |date=May 12, 2023 |title=Elon Musk Confirms Linda Yaccarino as Twitter's New CEO, Focused on Business Operations |url=https://variety.com/2023/digital/news/linda-yaccarino-twitter-ceo-musk-confirms-1235611144/ |work=Variety}}
}}
Further reading
{{refbegin}}
- {{Cite web |last1=Isaac |first1=Mike |last2=Hirsch |first2=Lauren |last3=Das |first3=Anupreeta |date=May 6, 2022 |title=Inside Elon Musk's Big Plans for Twitter |url=https://www.nytimes.com/2022/05/06/technology/elon-musk-twitter-pitch-deck.html |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20221029003221/https://www.nytimes.com/2022/05/06/technology/elon-musk-twitter-pitch-deck.html |archive-date=October 29, 2022 |access-date=February 28, 2023 |newspaper=The New York Times |issn=0362-4331}}
- {{cite book|title=Character Limit: How Elon Musk Destroyed Twitter|year=2024|author1=Kate Conger|author2=Ryan Mac|publisher=Penguin Press}}
{{refend}}
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fr:Twitter#2022 - aujourd'hui : rachat par Elon Musk et transformation de la société