Vakko
{{Short description|Turkish fashion brand}}
{{Use dmy dates|date=November 2015}}
{{Infobox company
| name = Vakko
| logo = File:Vakko_Turkish_fashion_company.png
| logo_size = 100px
| image = File:Vakko store on Bağdat Avenue, Istanbul, December 2022.jpg
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| image_caption = Vakko department store in December 2022
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| foundation = {{start date and age|1934}}
| founder = Vitali Hakko
| defunct =
| location_city = Istanbul
| location_country = Turkey
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| key_people = Cem Hakko (President)
Jaklin Guner (CEO)
| industry = Fashion
| products = Luxury goods
| services =
| revenue = {{increase}} $424 million (2023)
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| homepage = [http://www.vakko.com vakko.com]
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}}
File:VakkoStore.jpg, Istanbul Central Business District]]
Vakko is a Turkish luxury fashion company{{cite web|url=http://www.archdaily.com/12556/vakko-headquarters-and-power-media-center-rex/|title=Vakko Headquarters and Power Media Center / REX|date=10 February 2009 |publisher=Arch Daily|access-date=25 April 2012}} founded by Vitali Hakko (d. 2007) survived by his son Cem Hakko.{{cite news |title=Türkiye moda devini uğurladı |url=https://www.hurriyet.com.tr/gundem/turkiye-moda-devini-ugurladi-7855885 |access-date=14 May 2024 |work=Hurriyet |date=12 December 2007 |language=tr}} It produces and retails textiles, leather goods, and accessories.{{cite web|url=https://www.reuters.com/finance/stocks/companyProfile?symbol=VAKKO.IS|title=Vakko Tekstil ve Hazir Giyim Sanayi Isletmeleri AS (VAKKO.IS)|publisher=Reuters|access-date=25 April 2012}}Karen M. Morin, Jeanne Kay Guelke – 2007 – Aperçu – Autres éditionsTurkey – Page 192 Rosie Ayliffe, Marc S. Dubin, Terry Richardson – 2003Istanbul City Guide
Vakko also operates luxury department stores under the Vakko name at Zorlu Center, İstinye Park, Akmerkez, Vadi Istanbul, and Akasya malls and on Bağdat Caddesi in Suadiye (Asian side); in Ankara at Atakule and Armada malls, and in İzmir at Hilltown and Istinye Park İzmir malls. It also operates boutiques under the Vakkorama, Vakko Couture, Vakko Wedding, Vakko L'Atelier, and Vakko Home names, as well as Vakko Outlet locations.[https://www.vakko.com/en/stores/ "Stores", Vakko official website]
In 1962, Vakko's eight-story flagship store on İstiklal Avenue in Beyoğlu was the first modern department store in Turkey.[https://www.vakko.com/en/heritage/ "Heritage", Vakko website] It operated until 2006, when it became a branch of Mango.[https://www.hurriyet.com.tr/ekonomi/vakko-beyoglu-ndan-gidiyor-yerine-en-buyuk-mango-geliyor-4665872 "Vakko Beyoğlu'ndan gidiyor yerine en büyük Mango geliyor" ("Vakko leaves Beyoğlu and is replaced by the biggest Mango"), Hürriyet, 29 June 2006]
History
Vakko was founded in 1934 by Vitali Hakko under the brand name Şen Şapka ({{langx|tr|The Happy Hat}}) as a small hat seller in Sultanhamam.{{cite web | url = https://www.vakko.com/history | title = History | website = vakko.com | access-date = 10 October 2021 | lang = en, tr | place = Istanbul | archive-url = https://web.archive.org/web/20170128142023/https://www.vakko.com/history | archive-date = 28 January 2017}}{{cite news |url=https://www.hurriyet.com.tr/adini-modayla-ozdeslestiren-marka-24704465 |title=Adını modayla özdeşleştiren marka |trans-title=The brand that identifies its name with fashion|work=Hürriyet |date=17 July 2013 |access-date=10 May 2024 |lang=tr |archive-url=https://web.archive.org/web/20200201140925/http://www.hurriyet.com.tr/adini-modayla-ozdeslestiren-marka-24704465 |archive-date=1 February 2020}}{{cite web | url = https://hizmetix.com.tr/ekonomi-basari-oykuleri/vakko-80-yildir-yerli-ve-milli-bir-marka/2828 | title = Vakko, 80 yıldır yerli ve millî bir marka | trans-title=Vakko has been a local and national brand for 80 years| website = hizmetix.com | date = 21 January 2019 | access-date = 10 October 2021 | lang=tr-TR | archive-url = https://web.archive.org/web/20211010194431/https://hizmetix.com.tr/ekonomi-basari-oykuleri/vakko-80-yildir-yerli-ve-milli-bir-marka/2828 | archive-date = 10 October 2021}} In 1937, with his older brother Albert Hakko becoming a partner, Vitali Hakko changed the name of the company to Vakko and established Turkey's first silk dyeing workshop in Kurtuluş, Şişli.{{cite web |access-date=10 October 2021 |archive-date=19 September 2020 |archive-url=https://web.archive.org/web/20200919224330/https://www.vakkoesmod.com/istanbul/vakko/tarihce/ |lang=tr |location=Istanbul |title=Vakko'nun Tarihi |trans-title=History of Vakko |url=https://www.vakkoesmod.com/istanbul/vakko/tarihce/ |website=vakkoesmod.com}} After Şen Şapka transformed into Vakko, it started to produce scarves with Turkish silk, cotton and wool. Over time, Vakko turned to ready-to-wear to produce more than hats, scarves, and printed fabrics. Here, customers were introduced for the first time to modern store practices such as bargain-free and promotional sales, and replacement of sold goods.
In 1962, Hakko opened a large 8-storey store, including a cafe and fashion gallery, in Beyoğlu (a.k.a. Pera), at the time, the most important modern shopping districts in Istanbul. In 1969, the first Vakko Factory was built in Merter measuring 40,000 m2 and employment was provided. In 1973, the second Vakko store opened in Ankara, and Vakko began to further expand its retail network with the Vakko Boutique sales points it opened one after the other. Six years later, in 1979, the third Vakko store opened in İzmir. There was an increase in the popularity of the Vakko brand with advertising campaigns and fashion shows carried out throughout Turkey.
In September 1979 Vakko opened up its first shop outside Turkey, in Old Bond Street, London, selling merchandise 90% Vakko-produced, including items by Sevim Cavdar, and launched by a rooftop fashion show at the Régine Club.{{cite news |last1=Ranson |first1=Geraldine |title=Turkish delight |url=http://newspapers.com/article/sunday-telegraph-turkish-delight/147413710/ |access-date=15 May 2024 |work=Sunday Telegraph |date=25 March 1979 |pages=11}}
In 1981, on the 100th birthday of Mustafa Kemal Atatürk, a fashion and art show called "Anatolian Sun" was organized, bringing together Anatolian cultures and Western fashion concepts. The show, which was also exhibited in Rome, Vienna, Brussels, Paris, and London on outside Turkey, introduced Vakko in Europe as the representative of contemporary Turkish fashion.
In 1982, Vakkorama, one of Turkey's first youth stores, opened in Taksim, Istanbul.{{cite web |access-date=10 October 2021 |archive-date=3 November 2007 |archive-url=https://web.archive.org/web/20071103130136/https://www.vakkorama.com.tr/hakkimizda |language=tr |title=Vakkorama'nın Tarihçesi |url=https://www.vakkorama.com.tr/hakkimizda |website=vakkorama.com}} In order to bring New York fashion to Istanbul, Vakkorama introduced a new team called V2K Designers ('V2K Designers') in 2000 with the slogan "Two cities, one brand". Over time, V2K Designers has acquired designers and brands from other fashion cities such as Paris, London and Milan, as well as New York. Today, it is Turkey's first concept store where different world brands meet under the same roof. Creations of other designers and brands such as Rick Owens, Gareth Pugh, Alexander Wang, Hussein Chalayan, Preen, Erdem, Elizabeth & James, Band of Outsider, and Rag & Bone are available at V2K Designers.
In 2006, Vakko opened in the then-new Kanyon Shopping Mall in Levent, in Istanbul's modern Central Business District (the store has since closed and opened in the newer, larger Zorlu Center nearby). At the same time, the famous fashion designer Zac Posen's specially interpreted creations for Vakko were introduced under the label "Zac Posen @Vakko". In the same year, world-famous top model Gisele Bündchen became the face of Vakko's campaign. Since 2008, Vakko has been continuing its operations in its new factory, which is headquartered in Merter and spread over an area 2 times the size of its old factory, with screen printing and ready-made clothing production units, logistics facilities, social use areas, and work offices.{{cite news |last1=Menkes |first1=Suzy |title=A futuristic mall is new Turkish playground |url=https://www.nytimes.com/2006/12/04/style/04iht-design12_28.html |access-date=14 May 2024 |work=The New York Times |date=4 December 2006}}
In 2009, Vakko Home, launched, offering a selection of home furnishings and accessories, domestics (bed linens and towels), etc.
In 2010, Vakko Fashion Center, designed by New York-based REX and shared with media company Power Media, was opened in Nakkaştepe, Üsküdar (Asia), consisting of all management units and creative staff offices, as well as showrooms, the Vitali Hakko Creative Industries Library, auditorium, gallery and museum. In the same year, Vakko Wedding House Akaretler, which brings together evening dresses, tuxedos, accessories, underwear and hats suitable for all kinds of ceremonies for the bride and groom's families, opened in a single store. The first culture and arts festival, Istancool, which brought together many famous artists from different disciplines, was held in 2010. Many important names from the fashion and art worlds were hosted as guests, including the famous style icon Daphne Guinness, hat designer Philip Treacy, and pianist Michael Nyman. In 2011, Vakko Fashion Center was chosen as the "Best Workspace of the Year" by Wallpaper magazine and the international architecture platform ArchDaily.{{cite web |title=The Vakko Fashion Center |url=https://rex-ny.com/project/vakko-fashion-center/ |website=REX |access-date=14 May 2024 |language=en}}{{cite news |title=Vakko Fashion Center & Power Media Centre by REX |url=https://www.dezeen.com/2010/04/23/vakko-fashion-center-power-media-centre-by-rex-architecture/ |access-date=14 May 2024 |work=Dezeen |date=23 April 2010 |language=en}}{{cite news |title=Vakko Fashion and Power Media Center {{!}} 2010-11-15 {{!}} Architectural Record |url=https://www.architecturalrecord.com/articles/7854-vakko-fashion-and-power-media-center |access-date=14 May 2024 |work=Architectural Record |language=en}}
Also in 2011, milliner (hat designer) Stephen Jones ' The Accent of Fashion Exhibition was held at Vakko Fashion Center.{{cite news |last1=Menkes |first1=Suzy |title=Stephen Jones Pulls in the Crowds, Hats in Hand |url=https://www.nytimes.com/2011/04/12/fashion/12iht-fjones12.html |access-date=14 May 2024 |work=The New York Times |date=11 April 2011}}{{cite web |title=Stephen Jones: The Accent of Fashion |url=https://istanbul74.com/portfolio-item/stephen-jones/ |website=Istanbul '74 |access-date=14 May 2024}}
In the 2010s, Vakko continued to branch out in diverse related businesses:{{cite web |title=Vakko Hotel & Residence: Heritage |url=https://www.vakkohotel.com/?field=en#history-vakko |website=Vakko Hotel |access-date=14 May 2024}}
- In 2011, the Vitali Hakko Creative Industries Library opened focusing on fashion, architecture, painting, design, cinema and music-related publications
- In 2013, the Vakko Esmod Fashion School launched in collaboration with the École supérieure des arts et techniques de la mode (ESMOD) of Paris, established in 1841
- In 2016, Vakko opened the first Vakko Patisserie branch, and introduces a new brand for all of its diverse food and beverage services, Vakko L'Atelier
Istancool2012 hosted important names from the fashion and art world, such as French Vogue editor Carine Roitfeld, famous photographer Mario Sorrenti and artist Pınar Yolaçan.{{cite news |title=Turkish Delight |url=https://www.wmagazine.com/story/demet-muftuoglu-istanbul-art-and-design-center |access-date=14 May 2024 |work=W Magazine |date=1 September 2012 |language=en}}
Also in 2012, Hartford and Riviera Maison brands were incorporated into Vakko Holding. {{cite news |title=Vakko Tekstil – VAKKO Hisse Senedi {{!}} anapara.com |url=https://anapara.com/vakko-tekstil-vakko-hisse-senedi/ |access-date=14 May 2024 |work=Anapara |date=22 December 2016 |language=tr}}
Retail store formats
As of 31 December 2023 there were 181 points of sale: 29 in the department store division, 44 Vakko Boutique, 27 Vakkorama, 51 W Collection, 15 Vakko Outlet, 10 Vakko Wedding and 5 Vakko Home stores.{{cite web |title=31.12.2023 Aralık Faaliyet Raporu|trans-title=Quarterly Activity Report December 31, 2023 |url=https://www.vakko.com/en/investor-relations/finansal-raporlar |website=Vakko Investor Relations |access-date=14 June 2024 |page=8 |language=tr |date=31 December 2023 |quote=31 Aralık 2023 itibarıyla 29 Vakko, 44 Vakko Boutique, 27 Vakkorama, 51 W Collection, 15 Vakko Outlet mağazasının yanı sıra, 15 konsept mağaza ve mono marka butikler (Vakko Wedding, Vakko Home) olmak üzere, toplam 181 noktada Vakko Dostları ile buluşuyoruz.}}
As of June 2024, Vakko lists the following retail divisions and formats:
Defunct formats as of June 2024:
- Vakko 365 Single location at Kanyon mall, converted in 2020 from a Vakko dept. store. Offered current as well as previous-season fashion.{{cite news |title=Vakko'nun Yeni̇ Mağazacilik Konsepti̇ Vakko 365|trans-title=Vakko's New Store Concept, Vakko 365 |url=http://mallandmotto.com/2020/08/27/vakkonun-yeni-magazacilik-konsepti-vakko-365/ |access-date=13 June 2024 |date=27 August 2020 |language=tr}}
=[[Bağdat Avenue]] (Suadiye) store=
Since 1996, the Vakko department store's Suadiye branch has been located in a historic yalı (typical wooden villa/summer house) along the upscale Bağdat Caddesi on the Asian side of Istanbul. In the survey by Kadıköy Platformu asking which store consumers liked the most for its appearance and displays, 76% answered the Vakko Suadiye mansion. Vakko's December seasonal decorations are especially popular, with multiple decorated trees (Christmas tree/New Year tree-style) and a merry-go-round in front of the store, and more trees, wreaths and candles within. In 2012 the store created artificial snow which fell in front of the store.{{cite news |first1=Bülent|last1=Cankurt|title=Kar'lı alışveriş yine başlıyormuş | trans-title = Shopping with "snow" begins again |url=https://www.sabah.com.tr/yazarlar/gunaydin/cankurt/2012/12/04/karli-alisveris-yine-basliyormus |access-date=13 June 2024 |work=Sabah |language=tr}}{{cite news |title=Yeni yılın ışıltısı sokakları sardı |trans-title = The sparkle of the new year engulfed the streets |url=https://www.hurriyet.com.tr/kelebek/hurriyet-cumartesi/yeni-yilin-isiltisi-sokaklari-sardi-41968084 |access-date=13 June 2024 |work=www.hurriyet.com.tr |date=25 December 2021 |language=tr}}{{cite news |title=Suadiye Vakko Köşkü yine birinci | trans-title = Suadiye Vakko Mansion comes in first, again |url=https://www.kadikoylife.com/suadiye-vakko-kosku-yine-birinci/ |access-date=13 June 2024 |work=Kadıköy Life |date=2 January 2017 |language=tr}} For New Year's 2018, newspaper Hürriyet awarded Vakko Suadiye the status of "best decorated stores in the city".{{cite news |title=2018'e ışıl ışıl merhaba | trans-title = Bright hello to 2018 |url=https://www.hurriyet.com.tr/kelebek/hurriyet-cumartesi/2018e-isil-isil-merhaba-40679036 |access-date=13 June 2024 |work=www.hurriyet.com.tr |date=15 December 2017 |language=tr}}
Non-retail businesses
- Vakko Hotel and Residence, Istanbul{{cite web |title=Vakko Hotel & Residence |url=https://www.vakkohotel.com |website=www.vakkohotel.com |access-date=8 May 2024}}
- Vakko Esmod, fashion institute (educational institution){{cite web |title=Home |url=https://www.vakkoesmod.com |website=Vakko Esmod |access-date=8 May 2024}}
- VET Vakko School of Hospitality and Service, in partnership with the École hôtelière de Lausanne (Lausanne Hotel School, Switzerland) opened 2024{{cite web |title=Home |url=https://www.vakkoschool.com |website=Vakko School of Hospitality and Service |access-date=8 May 2024 |language=tr-TR |date=17 October 2023}}
- Vitali Hakko Creative Industries Library{{cite web |title=Vitali Hakko Kreatif Endüstriler Kütüphanesi - Vakko |url=https://www.vakko.com/vitali-hakko-kreatif-endustriler-kutuphanesi/ |website=Vakko |access-date=8 May 2024}}
- Power Media (PowerFM launched 1992, see below)
Power Media
Power Media a.k.a. Power Grup, with about 15% of the radio market in Turkey in 2014{{cite journal |title=The Convergence of Internet and Radio in Turkey in Perspective of Distribution and Audience |journal=The Turkish Online Journal of Design, Art and Communication |date=July 2014 |volume=4 |issue=3 |pages=47–54 |url=https://dergipark.org.tr/tr/download/article-file/719427 |access-date=14 May 2024}} whose operations include:{{cite web |title=Home |url=https://www.powerapp.com.tr/?fbclid=IwZXh0bgNhZW0CMTAAAR2KiZ3TkSM23EAuSWnjVIeE-rYN9uhEJeSvx0JwKxVUV-1v6p-HgFytqmI_aem_AcEV4ZuAm58WsgBpovQ3UERlXspmy9Z_NUSPbjYy-E8VjQnZGwHDNYGtvHmQtResfctDsxX2ZkRCHtpgJivre61l |website=Power Media |access-date=14 May 2024}}
- Radio stations (tr), Power FM,(tr) Power TürkFM(tr) Radyo Fenomen, Power Love FM
- Power TV(tr) Power Garage TV, PowerTürk TV, Power Dance TV, Power Love TV, PowerTürk Akustik TV, PowerTürk Slow TV, and PowerTürk Taptaze TV{{cite web |title=TV's |url=https://www.powerapp.com.tr/tvs/power-tvs/ |website=PowerApp |access-date=15 May 2024 |language=tr-TR}} music video channels{{cite web |title=PowerTV pitch |url=https://fehmican.com/PowerTV-pitch |website=Fehmican |access-date=14 May 2024 |language=en}}
The Power Group was launched in 1992 with Power FM, a national radio station, followed by Power XL and PowerTürk radio, PowerTürk television in 2003, Radyo Fenomen in 2008, Power Garage TV in 2012 and Power Love FM in 2012. 160 employees work at the Power Media Center (joint HQ building with Vakko) that includes radio and TV studios.{{cite web |title=ThePowerGroup |url=https://www.linkedin.com/company/thepowergroup/?trk=public_profile_experience-item_profile-section-card_image-click&originalSubdomain=fr |website=LinkedIn |access-date=15 May 2024 |language=en}}
References
{{Reflist}}
External links
- {{cite web|url=http://www.vakko.com.tr/#/?l=en|title=Vakko world|publisher=Vakko|access-date=25 April 2012}}
{{Authority control}}
Category:Retail companies of Turkey
Category:Retail companies established in 1934
Category:Clothing brands of Turkey
Category:Companies based in Istanbul
Category:Turkish companies established in 1934