Vince Offer#ShamWow
{{Short description|Israeli-American pitchman (born 1964)}}
{{Use mdy dates|date=April 2024}}
{{Infobox person
| name = Vince Offer
| image = Vince Offer.JPG
| caption = Offer in July 2009
| native_name = עופר שלומי
| birth_name = Offer Shlomi{{cite web |last=Rovellurl|first=Darren|url=https://www.cnbc.com/2009/01/27/first-interview-with-vince-from-shamwow.html|title=First Interview with Vince from ShamWow!|publisher=CNBC|date=January 27, 2009}}{{cite news |url=http://www.thesmokinggun.com/archive/years/2009/0327092sham1.html |title=ShamWow Guy In Slap, Chop Bust |date=March 27, 2009 |agency=The Smoking Gun}}
| birth_date = {{Birth date and age|1964|04|25}}
| birth_place = Beersheba, Southern District, Israel
| native_name_lang = he
| other_names = Vince Shlomi, ShamWow Guy
| known_for = Infomercial acting
| spouse = {{marriage|Melody Claire Mandate|April 18, 2014|October 18, 2018|end=divorced}}{{cite news | url=http://www.toofab.com/2014/04/23/shamwow-guy-vince-offer-ties-the-knot-photos/ | title='ShamWow Guy' Vince Offer Ties the Knot! | publisher=toofab.com | date=April 23, 2014 | access-date=November 30, 2014 }}
| children = 1
| occupation = Salesman, screenwriter, film director, film producer, comedian, editor
| years_active = 1988–present
| website = {{URL|https://squareoneent.com/}}
}}
Offer Shlomi ({{langx|he|עופר שלומי }}; born April 25, 1964),{{cite web |title=ShamWow Guy In Slap, Chop Bust |url=http://www.thesmokinggun.com/file/shamwow-guy-slap-chop-bust |access-date=October 12, 2023 |website=The Smoking Gun |date=June 12, 2014 }} better known as Vince Offer or Vince Shlomi, is an Israeli-American infomercial pitchman, screenwriter, actor and director, who is the president and CEO of television advertising industry Square One Entertainment.{{cite web |last=Brian |first=Greg |url=http://voices.yahoo.com/who-vince-offer-hes-changing-2520378.html |title=Who is Vince Offer? He's Changing the Style of Pitchman for Infomercials |publisher=Yahoo! Voices |date=January 22, 2009 |access-date=March 7, 2012 |archive-date=July 28, 2014 |archive-url=https://web.archive.org/web/20140728210524/http://voices.yahoo.com/who-vince-offer-hes-changing-2520378.html |url-status=dead }} Offer's first major work was the 1999 comedy film The Underground Comedy Movie. He appears in television commercials for his own products including "ShamWow!", an absorbent towel; the "Slap Chop", a kitchen utensil; a lint roller called the "Schticky"; a liquid cleaner called "InVinceable"; and another kitchen utensil called "Crank Chop".
Early life
Offer Shlomi was born in Beersheva, Israel. His family immigrated to the U.S. when he was a child and he grew up in Sheepshead Bay, Brooklyn, New York. Offer grew up with a single mother.{{Cite web|url=https://www.twitter.com/realvinceoffer/status/1762634594782757110?s=46|title=The Shamwow Guy (@RealVinceOffer) on X}} Offer dropped out of high school at the age of 17 and moved to Los Angeles.{{cite web|url=https://www.nbcnews.com/businessmain/shamwow-guy-cleans-his-act-8C11094914|title = The 'ShamWow Guy' cleans up his act|website = NBC News| date=September 13, 2013 }} He changed his name to Vince Offer in 1986 and started appearing on public access television.
Career
=Film=
In 1996, Offer directed and appeared in The Underground Comedy Movie, which was met with negative reviews and led to several lawsuits. Many of the sketches were remade from when Offer appeared on public access television around the 1980s.{{cite web|url=https://www.cnbc.com/2013/09/13/infomercial-shamwow-guy-cleans-up-his-act.html|title='ShamWow Guy' cleans up his act|first=Ben |last=Popken |date=September 13, 2013|website=CNBC|accessdate=April 19, 2024}} Although the film was released and screened in 1999, Offer was bankrupt by 2002 and home video distribution plans were shelved, so he started selling the film via infomercials airing on Comedy Central between 2:00 AM and 4:00 AM. Within a few months, he had earned enough to resume production, and the movie was finally completed, released, and marketed entirely on late-night infomercials that Offer paid for with his earnings from the swap meet vegetable chopper sales. The film has sold in excess of 100,000 copies and Offer has used the proceeds from sales to file a lawsuit against the Church of Scientology.{{cite web |url=https://www.cnbc.com/2009/01/27/first-interview-with-vince-from-shamwow.html |title=First Interview with Vince from ShamWow! |last=Rovell |first=Darren |date=January 27, 2009 |publisher=CNBC.com |access-date=February 4, 2009}} He is an ex-Scientologist.{{cite magazine |title=LOW-RENT RIOT |magazine=Entertainment Weekly |url=https://www.ew.com/ew/article/0,,294037,00.html |url-status=dead |archive-url=https://web.archive.org/web/20080212030906/https://www.ew.com/ew/article/0,,294037,00.html |archive-date=February 12, 2008 |access-date=October 12, 2023}} In 2011, he appeared as himself in the Adam Sandler film Jack and Jill. Title character Jill, played by Sandler, referred to him as "the ShamWow guy".{{cn|date=April 2024}}
In 2013, Offer released the universally panned InAPPropriate Comedy, which he directed, wrote and appears in as a character called 'Peeping Tom'.{{cite news| url=http://movies.nytimes.com/2013/03/23/movies/inappropriate-comedy-directed-by-vince-offer.html?_r=0 | work=The New York Times | first=Neil | last=Genzlinger | title='InAPPropriate Comedy,' Directed by Vince Offer | date=March 22, 2013}} The film was originally envisioned as a sequel to Underground Comedy Movie. The film features stars Rob Schneider, Michelle Rodriguez, Adrien Brody, and Lindsay Lohan.[http://www.ropeofsilicon.com/inappropriate-comedy-red-band-trailer/ Someone Thought It Was a Good Idea to Spend Money On This], Rope of Silicon
=Infomercial marketing=
After his successful infomercials for The Underground Comedy Movie, he ran an ad in 2010 for Eminem's Recovery album.{{cite magazine | url=http://www.adweek.com/adfreak/eminem-taps-shamwow-guy-infomercial-12561 | title=Eminem taps ShamWow guy for infomercial | magazine=Adweek | date=June 17, 2010 | access-date=March 8, 2012 | author=Griner, David}} In 2020, Eminem celebrated the album's 10th anniversary by introducing merchandise and sharing the original commercial starring Offer.{{cite web |last1=Kapralau |first1=Marina |title=Eminem Promotes 10th Anniversary Of 'Recovery' With The Slap Chop Guy |url=https://www.thethings.com/eminem-promotes-10th-anniversary-of-recovery-with-the-slap-chop-guy/ |website=TheThings |access-date=June 24, 2020 |date=June 24, 2020}}
==ShamWow==
In 2006, Offer began to market a cleaning product that he saw in flea markets, an absorbent towel that he called the "ShamWow!"{{cite journal |last=Stevenson |first=Seth |url=http://www.slate.com/id/2190658/pagenum/all/#page_start |title=Salesjerk; Meet the next great TV pitchman. |date=May 13, 2008 |journal=Slate |publisher=The Slate Group |access-date=December 15, 2008}} The advertisement, filmed in the summer of 2007 with a budget of $20,000, received critical praise. Slate{{'}}s Seth Stevenson praised Offer for his "impressive and subtle mastery of the pitchman's art", and wondered if Offer's "abrasive manner might also mark a unique, new strategy in the annals of pitchdom." Stevenson compared Offer to earlier, "more upbeat" television pitchmen like Billy Mays and the Home Shopping Network hosts and concluded that Offer's "smooth-talking condescension" was more suited to the present "zeitgeist" than the "earnest fervor" of spokesmen like Mays and Ron Popeil.
Consumer Reports reported that the infomercial for "ShamWow!" initially featured Offer claiming that the product held "20 times its weight in liquid". Later, the infomercial was changed to Offer claiming the "ShamWow!" held "12 times its weight in liquid", then again to "10 times". Consumer Reports did its own test on the product and found that it does indeed hold ten times its weight in liquid but no more.{{cite web|url=http://blogs.consumerreports.org/home/2009/05/shamwow-cloth-wipes-consumer-reports-review.html|title=Consumer Reports: ShamWow fails to wow in Consumer Reports tests|publisher=Consumer Reports|date=May 1, 2009|access-date=May 3, 2009|archive-date=March 16, 2010|archive-url=https://web.archive.org/web/20100316172338/http://blogs.consumerreports.org/home/2009/05/shamwow-cloth-wipes-consumer-reports-review.html|url-status=dead}}
Offer says that he has sold millions of the towels. In contrast to claims that the absorbency of the towels is over-hyped, he responds that returns of the product are low. Pitchman Billy Mays had been promoting a similar product, Zorbeez; Popular Mechanics tested the absorbency of the two towel products and declared that "ShamWow!" was the more effective of the two. Still, it noted: "If you have reusable cloth rags (and a roll of paper towels for backup), then neither product is necessary."{{cite web|last=Sawyers|first=Harry|url=http://www.popularmechanics.com/blogs/home_journal_news/4309587.html|title=Shamwow vs. Zorbeez: Which works Better? As Seen On TV Lab Test|date=March 29, 2009|access-date=March 7, 2009|archive-date=March 23, 2010|archive-url=https://web.archive.org/web/20100323012209/http://www.popularmechanics.com/blogs/home_journal_news/4309587.html|url-status=dead}}
Following the popularity of the commercial, TMZ posted a remix of the commercial on their site in 2009.{{cite web | url=https://www.tmz.com/2009/10/22/shamwow-guy-sir-remix-a-lot/#.T1isKMx0qHk | title=ShamWow Guy -- Sir Remix-a-Lot | publisher=TMZ | date=October 22, 2009 | access-date=March 8, 2012 | author=TMZ Staff}} The remix was originally created by DJ Steve Porter and uploaded on YouTube.Archived at [https://ghostarchive.org/varchive/youtube/20211205/LV6puTS14Ho Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20100520062946/http://www.youtube.com/watch?v=LV6puTS14Ho Wayback Machine]{{cbignore}}: {{cite web| url = https://www.youtube.com/watch?v=LV6puTS14Ho| title = TV VERSION- "Shamwow Jam" Remastered (DJ Steve Porter featuring Vince Offer) | website=YouTube| date = October 22, 2009 }}{{cbignore}}
In 2020, Offer started to sell "ShamWow!" masks due to the COVID-19 pandemic. He appeared in an infomercial showing the cloths, followed by wearing the face mask, which are made up of viscose/polypropylene thermally bonded non-woven cloth, and then giving a thumbs up.{{cite web |last1=Liffreing |first1=Ilyse |title=ShamWow gives away branded face masks in its dystopian infomercial|url=https://adage.com/article/cmo-strategy/shamwow-gives-away-branded-face-masks-its-dystopian-infomercial/2254616 |website=AdAge |date=May 4, 2020}}
==Slap Chop==
In December 2008, Offer, who had previously sold kitchen utensils at swap meets, appeared in another kitchen gadget infomercial, advertising the Slap Chop and the Graty. The Slap Chop is a hand-held chopping device with internal blades; to operate it, the user places it over a food item and slaps down the button on the top. The Graty is a cheese grater operated by placing the cheese inside and then turning the outside housing of the utensil which causes the cheese to be grated.{{cite news |url=https://www.chron.com/disp/story.mpl/life/main/6215205.html |title=Hoffman: A vote for Jay, against Conan |last=Hoffman |first=Ken |date=January 16, 2009 |newspaper=Houston Chronicle |access-date=February 4, 2009}} The infomercial, filmed in August 2008, contains Offer's aggressiveness and uses of double entendres such as "you're gonna love my nuts" and "Stop having a boring tuna, stop having a boring life". The advertisement quickly went viral shortly after its release, and the uses of his aggressiveness and double entendres were noted by AdWeek,{{cite news |url=http://adweek.blogs.com/adfreak/2009/01/how-vince-became-an-infomercial-superstar.html |title=How Vince Became an Infomercial Superstar |last=Griner |first=David |date=January 19, 2009 |publisher=adfreak.com, an online publication of Adweek |access-date=February 17, 2009}} and, according to an Adweek blog, helped make Offer "the man who could beat Billy Mays at his own game."{{cite web|date=January 20, 2009|title=How Vince became an infomercial superstar|url=https://www.adweek.com/creativity/how-vince-became-infomercial-superstar-14776/|access-date=September 17, 2021}}
Mays had been promoting a similar product set which included the Quick Chop utensil and the Quick Grater utensil prior to Offer's Slap Chop/Graty product set. Mays again noted that the Slap Chop commercials use many of the same demos as the earlier-produced Quick Chop commercial. Mays said in the same Adam Carolla radio show interview in February 2009 that Offer stole not only the Zorbeez product idea, but also the Quick Chop idea.{{cite web|url=http://www.thedailytube.com/video/15991/billy-mays-shampows-shamwow-guy|archiveurl=https://web.archive.org/web/20090505011352/http://www.thedailytube.com/video/15991/billy-mays-shampows-shamwow-guy|url-status=usurped|title=The Daily Tube: Billy Mays 'ShamPows' ShamWow Guy|archivedate=May 5, 2009|accessdate=April 21, 2024}}
In April 2009, DJ Steve Porter posted an electro-themed "Slap Chop Rap" Auto Tune remix which grew a cult following during July 2009.{{cite news | url=https://www.cbsnews.com/news/slap-chops-vince-shlomi-spawns-remix-cult-on-youtube/ | title=Slap Chop's Vince Shlomi Spawns Remix Cult on YouTube | publisher=CBS News | date=July 6, 2009 | access-date=March 8, 2012 | author=Edwards, Jim}}{{cite web|last1=Montgomery|first1=James|title=Eminem And Snoop Dogg Recognize Vince 'ShamWow!' Offer's Street Cred|url=http://newsroom.mtv.com/2010/06/16/eminem-shamwow-guy/|website=MTV|access-date=September 4, 2014|archive-date=November 2, 2012|archive-url=https://web.archive.org/web/20121102115737/http://newsroom.mtv.com/2010/06/16/eminem-shamwow-guy|url-status=dead}}
An excerpt from a televised Slap Chop commercial featuring Offer is briefly on screen during the 2013 blockbuster Marvel superhero movie Iron Man 3.{{cite web|url=https://www.imdb.com/title/tt1300854/fullcredits?ref_=tt_cl_sm#cast|title=Iron Man 3 (2013) - Full Cast & Crew|website=IMDb}}
==Schticky==
In 2012, Offer returned to television selling the "Schticky", a reusable lint roller that comes in three sizes: little Schticky, Schticky, and big Schticky.
The commercial makes many references to his other two commercials for the ShamWow and the Slap Chop, with Offer saying many of his catchphrases. He also pokes fun at his 2009 arrest by posing for a fake mugshot.{{cite web |url=https://www.schticky.com/ |title=Official Schticky website |access-date=January 9, 2012 |archive-date=January 18, 2012 |archive-url=https://web.archive.org/web/20120118032135/https://schticky.com/ |url-status=dead }}{{cite web|url=http://www.zimbio.com/Vince+Offer/articles/48OLfFMo7Cr/The+Schticky+by+Vince+Offer|title=The Schticky by Vince Offer|publisher=advertfix.com|date=January 10, 2012|access-date=March 7, 2012}}{{cite magazine | url=http://www.adweek.com/adfreak/infomercial-pariah-vince-offer-returns-brand-new-spot-137406 | title=Infomercial Pariah Vince Offer Returns With Brand-New Spot Pokes fun at 2009 arrest in Schticky pitch | magazine=Adweek | date=January 9, 2012 | access-date=March 8, 2012 | author=Nudd, Tim}}
The Schticky commercial was co-written by the comedian Dante.
==Canada Green==
In April 2014, Offer appeared in a Canada Green commercial advertising their "Quicky Grass" product.{{cite web| url=https://www.prweb.com/releases/canada_green_announces_launch_of_new_product_quicky_grass/prweb11847178.htm| title=Vince the 'ShamWow' Guy Returns With a New Product| publisher=PRWeb| date=May 13, 2014| access-date=November 30, 2014}}
==Crank Chop==
In December 2015, Offer appeared in a Crank Chop infomercial demonstrating the abilities of the product that slices and dices food with the pull of a nylon cord.{{cite web |last1=Aaron |first1=Kurt |title=Does It Really Work: Crank Chop |url=https://www.wnep.com/article/news/local/does-it-really-work-crank-chop/523-4748cbd5-a283-4a41-b9cc-6305c5c9f406 |website=WNEP-TV |date=April 11, 2019 |access-date=April 11, 2019}}
Legal issues
=Lawsuits=
The Underground Comedy Movie was the subject of a lawsuit filed on September 23, 1998, by Offer against 20th Century Fox and Bobby and Peter Farrelly, the co-directors of There's Something About Mary. Offer claimed that 14 scenes from Mary were lifted from his film. The Farrellys denied this claim, stating "We've never heard of him, we've never heard of his movie, and it's all a bunch of baloney."{{cite web |last=Karger |title=Monitor |url=https://ew.com/article/1998/10/16/monitor-269/ |access-date=October 12, 2023 |website=EW.com }} The case was dismissed in 2000, with the judge ordering Offer to pay over $66,000 in attorneys' fees.Offer v. Farrelly, Case No. CV 98-7697 RAP(RCx) (C.D. Cal. January 13, 2000); id. (March 14, 2000).
In October 2000, Offer sued Anna Nicole Smith for $4 million, claiming that Smith had agreed to be in his movie, but backed out in 1996 over fears that appearing in the movie would be detrimental to her career.{{cite web |title=Gisele: I'm Not Marrying Leonardo |website=IMDb |url=https://imdb.com/news/wenn/2000-10-23 |url-status=dead |archive-url=https://web.archive.org/web/20040610204940/https://imdb.com/news/wenn/2000-10-23 |archive-date=June 10, 2004 |access-date=October 12, 2023}} Offer claimed that as a result of her backing out of the film, the crew lost $100,000.{{cite web |last=Rovell |first=Darren |date=January 27, 2009 |title=First Interview with Vince from ShamWow! |url=https://www.cnbc.com/2009/01/27/first-interview-with-vince-from-shamwow.html |access-date=November 24, 2023 |website=CNBC }}
In 2011, he was sued by his former personal assistant Jennifer Kosinski, who alleged that he stalked and emotionally abused her, forced her to be with him at all times, groped her, and offered her $20,000 for her to vacation with her family in exchange for her eggs.{{cite web | url=https://www.cbsnews.com/news/vince-shlomi-shamwow-pitchman-sued-by-a-former-employee-say-reports/ | title=Vince Shlomi, ShamWow pitchman, sued by a former employee, say reports | website=CBS News | date=April 6, 2011 }}
=Arrest=
On February 7, 2009, Offer and a 26-year-old prostitute were both arrested in Miami Beach, Florida, after a physical altercation. The police report stated that the woman had bitten onto Offer's tongue and refused to let go, at which point Offer punched her in the face and left her with lacerations and fractures.{{cite web|title=The 'ShamWow Guy' cleans up his act|url=http://www.nbcnews.com/businessmain/shamwow-guy-cleans-his-act-8C11094914|access-date=July 10, 2020|website=NBC News|date=September 13, 2013 }} Police later released photos of the bloodied Offer, hotel room, and the battered woman. Prosecutors later declined to file formal charges against either person.{{cite news|title=ShamWow Guy arrested after hotel fight with woman: Smoking Gun |date=March 27, 2009 |url=https://ottawacitizen.com/Technology/ShamWow+arrested+after+hotel+fight+with+woman+Smoking/1436935/story.html |work=Ottawa Citizen |access-date=March 28, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090331041423/http://www.ottawacitizen.com/Technology/ShamWow%20arrested%20after%20hotel%20fight%20with%20woman%20Smoking/1436935/story.html |archive-date=March 31, 2009 }}{{cite news | url=https://www.huffingtonpost.com/andrea-chalupa/shamwow-guy-the-movie_b_180237.html | title=ShamWow Guy the Movie: Noooo! | work=The Huffington Post | date=March 27, 2009 | access-date=March 8, 2012 | author=Chalupa, Andrea}} When Offer later spoke of the arrest, he stated, "It probably saved my life."
Personal life
Vince Offer married Melody Claire Mandate on April 18, 2014. He has one daughter with her. Mandate filed for divorce on October 18, 2018. Offer divides his time between Los Angeles and Miami.{{cite web|url=https://www.msn.com/en-us/tv/celebrity/wife-of-shamwow-guy-vince-offer-files-for-divorce-reports/ar-BBOyHJN?ocid=spartandhp|title=Wife of ShamWow Guy Vince Offer Files for Divorce: Reports|website=www.msn.com|archive-url=https://web.archive.org/web/20181019001740/https://www.msn.com/en-us/tv/celebrity/wife-of-shamwow-guy-vince-offer-files-for-divorce-reports/ar-BBOyHJN?ocid=spartandhp|access-date=October 18, 2018|archive-date=October 19, 2018}}
References
{{Reflist}}
External links
{{Commons category|Vince Shlomi}}
- {{IMDb name|644399}}
- [https://www.youtube.com/user/therealvinceoffer Official Vince Offer YouTube channel]
{{Authority control}}
{{DEFAULTSORT:Offer, Vince}}
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