WZDA

Image:WZDA HD.png Channels on a SPARC Radio with PSD.]]

WZDA began as WHBM on June 18, 1962, under license to Xenia, Ohio; the WHBM call letters stood for "Harry B. Miller", the station's owner and general manager.[http://www.americanradiohistory.com/hd2/Archive-BC-YB-IDX/60s-OCR-YB/1964-YB/1964-BC-YB-OCR-Page-0297.pdf Radio Guide 1964] {{Dead link|date=February 2022|fix-attempted=yes}} WHBM was the FM sister station to AM station WELX in Xenia and WERM in Wapakoneta.{{citation needed|date=March 2014}} WELX and WHBM began operations in the late 1960s with a middle of the road format, then switching in the early 1970s to progressive jazz and soul gospel. WHBM_FM, began operations first in 1962 from the second floor above "The Dutch Oven" bakery on North Detroit St., in Xenia. WELX began operations several years later. Both stations eventually operated from the WELX transmitter site adjacent to U.S. Route 35 off June Drive in Xenia. Both stations miraculously survived the April 3, 1974, tornado which ravaged Xenia and nearby Beavercreek. However, a fire destroyed the small studio/transmitter building around 1977, thus WELX and WHBM both went silent.

Both stations along with WERM were sold in 1978 to separate owners with WELX (now southern gospel WGNZ) owned by L&D Broadcasting and WHBM sold to Ohio Broadcast Associates becoming Top-40 formatted WDJX, using the "Xenia/Fairborn/Beavercreek" top of hour ID giving FM competition to Dayton's WING (AM).

In 1982 WDJX moved its studios (and eventually its city of license) to Beavercreek, later becoming Hot A/C-formatted "Majic 104" WYMJ-FM. In 1989 WYMJ was purchased by Alan Gray's Dayton Radio, Inc and switched to "Oldies 104".

By 1992, the station became WRVF "The River" with a country format before being overshadowed by the former WHIO-FM becoming WHKO "K-99.1 FM",{{citation needed|date=April 2015}}.

In late August 1995, the station became "103.9 The Edge",{{cite magazine|title=Vox Jox|magazine=Billboard|date=September 9, 1995|volume=107|issue=38|page=118}} WXEG introducing the Alternative format to Dayton and moving the studios to Dayton's Historic Oregon District. During this time, WXEG with sister stations WONE (AM) and WTUE (FM) went through several ownerships after being sold by Group One to Stoner Broadcasting, American Radio Systems, Entercom and finally Jacor before its merger with Clear Channel.

File:WXEG logo.png

On January 1, 1998, "103.9 The Edge" became "103.9 The X", retaining the Alternative format but rebranding due to a dispute with a consultant who owned the trademark of "The Edge."

By 2010, WXEG changed formats to active rock as it was moved to the Mediabase active rock panel, but by 2015, it returned to the Alternative panel after phasing out the harder rock product.

File:WZDA ALT103.9 logo.png

On August 28, 2015, WXEG completed the move back to alternative rock, rebranding as "Alt 103-9".[https://radioinsight.com/blog/headlines/94305/wxeg-dayton-rebrands-as-alt-103-9/ WXEG Dayton Rebrands As Alt 103.9] The station changed its call sign to the current WZDA on September 28, 2015.

File:AltDaytonCmas.png

[https://i.iheart.com/v3/re/assets.brands/619ddb2c715ea242f57e0fbe?ops=gravity(%22center%22),contain(300,100)&quality=100 Your home for the Holidays, Christmas]

{{cite web |url=https://christmas1039.iheart.com/ |title=Home |website=christmas1039.iheart.com}}

File:WZDA 103.9 The Bull.png

On November 24, 2021, at 6 a.m., after playing a block of "goodbye"-themed songs (specifically "In The End" by Linkin Park, "Closing Time" by Semisonic, and "It's the End of the World as We Know It (And I Feel Fine)" by R.E.M.), WZDA dropped their rock format after 26 years and began stunting with Christmas music as "Christmas 103.9"; a new format is expected after the holidays. The first song on "Christmas" was Frank Sinatra's cover of "Jingle Bells". WZDA replaces former sister WRZX-FM as iHeart's Christmas music brand in the Dayton market, as WRZX-FM was donated from iHeart’s Aloha Stations Trust along with WYDB and flipped to conservative talk in August. The change comes as the now-former "Alt" format had a 2.0 share in the October 2021 Nielsen Audio ratings.[https://radioinsight.com/headlines/215479/alt-103-9-dayton-gives-way-to-christmas-music/ Alt 103.9 Dayton Gives Way To Christmas Music] On December 27, 2021, at Midnight, WZDA flipped to country as "103.9 The Bull", with the first song being "Buy Dirt" by Jordan Davis and Luke Bryan.{{Cite web|title=103.9 The Bull Debuts In Dayton|url=https://radioinsight.com/headlines/217260/103-9-the-bull-debuts-in-dayton/|access-date=2021-12-27|website=RadioInsight|date=27 December 2021 |language=en-US}} On January 14, 2022, WZDA rebranded as "New Country 103.9".[https://radioinsight.com/headlines/218548/daytons-bull-quickly-rebrands-to-new-country-103-9/ Dayton’s Bull Quickly Rebrands To New Country 103.9] Radioinsight - January 14, 2022

The station started broadcasting in HD Radio on February 2, 2006.[http://www.clearchannel.com/Radio/PressRelease.aspx?PressReleaseID=1533 Clear Channel]

• HD1 is a simulcast of its analog audio and
• HD2 broadcasts an 80s hits format as "iHeart80s". The station broadcasts using the MP1 service mode.

WXEG held an annual X-Fest every year from 1996 to 2012. The X-Fest was cancelled in 2012 just weeks before the event was to take place[http://www.daytondailynews.com/l/content/oh/story/entertainment/music/2007/09/13/ddn091407goxfest.html?cxtype=rss&cxsvc=7&cxcat=43 Prepare to be shaken and stirred at X-Fest's '007' concert] and has not taken place since.

{{Reflist}}

• [https://newcountry1039fm.iheart.com/ New Country 103.9]
• {{FM station data|67689|WZDA}}

{{Dayton Radio}}

{{Country Radio Stations in Ohio}}

{{iHeartMedia, Inc.}}

Category:1962 establishments in Ohio

Category:Beavercreek, Ohio

Category:Greene County, Ohio

Category:IHeartMedia radio stations

Category:Radio stations established in 1962

ZDA

Category:Country radio stations in the United States