What Makes You Beautiful

"What Makes You Beautiful" was written by Savan Kotecha and Carl Falk and produced by Yacoub and Falk. Instrumentation was completed by Falk and Yacoub. Serban Ghenea handled the audio mixing, Tom Coyne the audio mastering, and John Hanes the mix engineering, for which Phil Seaford served as the assistant. Discussing the song's conception, Kotecha said: {{cquote|I had the melody of the chorus in my song for about a year until I was in a hotel room in London with my wife and she was having a bad morning. She was like, "Oh, I feel so ugly" and I was like, "No, you look beautiful. You don't know how beautiful you look." And I was like, "Oh, crap! That's a good song! Hold on!" And I wrote that down. I actually wrote the song for my wife, so I went to the studio and it took a process of a couple weeks to really tweak it, but the core of it was written within two days and then tweaked a few things here and there over a couple weeks, but I mean, I still have the text message from Harry [Styles]. When he heard the demo, I was in Miami on my way back to Sweden, and he sent me a text message saying, "I think you got it. I think you got the one here."{{cite web|last1=Schillaci|first1=Sophie|title=Meet Savan Kotecha: The Man Behind One Direction's Rapid Rise to the Top (Q&A)|url=https://www.hollywoodreporter.com/earshot/one-direction-meet-man-rapid-418682|website=The Hollywood Reporter|access-date=28 June 2015|date=6 February 2013}}}}

After recording the song at Cosmos Studios and Kinglet Studios in Stockholm, Sweden, the band felt relieved to have a song that they were happy to release as their debut single. Band member Liam Payne called the song "perfect",{{cite web |url=http://www.digitalspy.co.uk/music/news/a330745/one-direction-debut-single-is-perfect.html |title=One Direction: 'Debut single is perfect' |first=Robert |last=Copsey |work=Digital Spy|publisher=Hearst Magazines UK |date=20 July 2011 |access-date=4 January 2012}} and Harry Styles said, "When we were recording in the studio we knew instantly that we wanted this track to be our first single." Styles spoke to MTV News, "I think for us we wanted to release something that wasn't cheesy but it was fun. It kind of represented us, I think it took us a while to find it but I think we found the right song." Payne added, "We always wanted [the single] to be something that people didn't expect and then when we heard it, it wasn't what we expected either so it kind of fitted perfectly."{{cite news |url=http://www.mtv.co.uk/news/one-direction/329291-one-direction-what-makes-you-beautiful-video |archive-url=https://web.archive.org/web/20110921103610/http://www.mtv.co.uk/news/one-direction/329291-one-direction-what-makes-you-beautiful-video |url-status=dead |archive-date=21 September 2011 |title=Watch One Direction's Video |publisher=MTV News (MTV Networks) |date=20 August 2011 |access-date=5 January 2012}}

"What Makes You Beautiful" premiered on BBC Radio 1 on 10 August 2011,{{cite web |url=http://www.digitalspy.co.uk/music/s103/the-x-factor/news/a334259/one-direction-premiere-debut-single-what-makes-you-beautiful-listen.html |title=One Direction premiere debut single 'What Makes You Beautiful': Listen |first=Ryan |last=Love |work=Digital Spy|publisher=Hearst Magazines UK|date=10 August 2011 |access-date=5 January 2012}} and was released by Syco Music in Europe, Australia and New Zealand via digital download on 11 September 2011. A CD single was released in the United Kingdom on 12 September 2011, and followed in Australia and Germany on 25 November 2011 and 2 December 2011, respectively. In North America, the single was released in Canada via digital download on 31 January 2012.{{cite web|url=https://itunes.apple.com/ca/album/what-makes-you-beautiful-single/id474714569?s=143455&ign-mpt=uo%3D4 |archive-url=https://web.archive.org/web/20140619154843/https://itunes.apple.com/ca/album/what-makes-you-beautiful-single/id474714569?s=143455&ign-mpt=uo%3D4 |url-status=dead |archive-date=19 June 2014 |title=What Makes You Beautiful – Single by One Direction |publisher=iTunes Store (Apple Inc.) |date=31 January 2012 |access-date=31 January 2012}} It was issued 14 February 2012 in the United States{{cite news |author=Hasaka |first=Amanda |date=14 February 2012 |title=One Direction's Debut Single 'What Makes You Beautiful' Now Available on iTunes! |work=Celebuzz |publisher=Buzz Media |url=http://www.celebuzz.com/2012-02-14/one-directions-debut-single-what-makes-you-beautiful-now-available-on-itunes/ |access-date=15 February 2012}} and was sent by Columbia Records to US contemporary hit radio (CHR) playlists on 28 February 2012.

For the North American release of Up All Night on 13 March 2012, Columbia Records executives used social media to shape the marketing campaign. Columbia Records co-chairman Steve Barnett and his team decided to reverse the usual pattern of releasing a single on radio. Instead the label mounted a four-month marketing campaign aimed at building a fan base through social media before a single was ever released or played on the radio. The social media campaign asked fans to sign petitions and to enter video competitions to win a concert in their town. The campaign was a success as One Direction's Facebook followers in the United States rose from 40,000 to 400,000. As a result, "What Makes You Beautiful" sold more than 131,000 copies in its first week, even though it had yet to be played on the radio. Radio programmers were flooded with calls from fans. Johnny Wright, who managed New Kids on the Block, Backstreet Boys and 'N Sync, said: "Now they are calling the radio station, and the radio station is scratching its head, saying, "We don't even have that record yet". It's almost like the return of the Beatles. I call it hype, but it's positive hype because it's all real. It's not manufactured. No one paid these kids."{{cite news| author=James C. McKinley Jr| url=https://www.nytimes.com/2012/03/24/arts/music/one-direction-and-the-wanted-boy-bands-return.html?_r=2 |title=Boy Bands Are Back, Wholesome or Sexy|work=The New York Times |date=23 March 2012|access-date=30 March 2012}}

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"What Makes You Beautiful" is a power pop song, with electropop influences.{{cite magazine |url=https://www.billboard.com/articles/news/502856/one-direction-up-all-night-track-by-track-review |title=One Direction, 'Up All Night': Track-By-Track Review |first=Jason |last=Lipshutz |location=New York City|magazine=Billboard |date=7 March 2012 |access-date=16 April 2012}} Running for 3 minutes and 23 seconds, the song is set in common time with a tempo of 125 beats per minute. Written in the key of E major, it follows the chord progression E–A–B; vocal elements range from the note of B₂ to G{{music|sharp}}₄.{{cite web |url=http://www.musicnotes.com/sheetmusic/mtdFPE.asp?ppn=MN0097775 |title=One Direction – What Makes You Beautiful Sheet Music |date=31 October 2011 |publisher=Musicnotes (EMI Music Publishing) |access-date=3 January 2012}} James C. McKinley Jr. of The New York Times compared its chord progression to "La Bamba".{{cite news |url=https://www.nytimes.com/2012/03/24/arts/music/one-direction-and-the-wanted-boy-bands-return.html?_r=1&pagewanted=all |title=Boy Bands Are Back, Wholesome or Sexy |first=James C. |last=McKinley |work=The New York Times |date=23 March 2012 |access-date=16 April 2012}} The opening guitar riff has been noted as similar to that of "Summer Nights" from the musical Grease. "What Makes You Beautiful" has a guitar-based chorus whose notes range from C to E; Digital Spy's Robert Copsey likened it to a cross between Pink's "Raise Your Glass" and McFly's "All About You". It also contains cowbell instrumentation,{{cite web|last=Houle |first=Zachary |url=https://www.popmatters.com/pm/review/155316-one-direction-up-all-night/ |title=One Direction: Up All Night|work=PopMatters |date=16 March 2012 |access-date=31 March 2012}} and the middle eight consists of an "oh na na na" hook.

The song received generally positive reviews from music critics. Robert Copsey of Digital Spy gave "What Makes You Beautiful" four out of five stars, praising its catchy melody and summarising it as "adorable, completely innocent and bound to cause a stir amongst your mates".{{cite web |url=http://www.digitalspy.co.uk/music/singlesreviews/a338401/one-direction-what-makes-you-beautiful-single-review.html |title=One Direction: 'What Makes You Beautiful' – Single review |work=Digital Spy |publisher=Heart Magazines UK|first=Robert |last=Copsey |date=11 September 2011 |access-date=3 January 2012}} Zachary Houle of PopMatters called the song a "nice get-up-and-go dance number." Ailbhe Malone of NME commended the song's appeal to the teenage audience and its chord progression for being "simple enough to be played on an acoustic guitar at a house party."{{cite news |url=https://www.nme.com/blog/index.php?blog=148&title=one_direction_what_makes_you_beautiful_r&more=1&c=1&tb=1&pb=1 |title=One Direction, 'What Makes You Beautiful' – Review |work=NME |first=Ailbhe |last=Malone |date=8 October 2011 |access-date=3 January 2012}} Newsround called it "fun, upbeat and incredibly catchy."{{cite web|url=http://www.bbc.co.uk/newsround/14823863 |title=Review: One Direction – What Makes You Beautiful |work=Newsround|publisher=BBC|date=7 September 2011 |access-date=31 March 2011}} AllMusic's Matthew Chisling called it an "effervescent and fresh tween love song", and chose it as one of the best tracks on Up All Night.{{cite news|author=Chisling, Matthew |url=https://www.allmusic.com/album/up-all-night-r2324993/review |title=Up All Night – One Direction|work=AllMusic |publisher=Rovi Corporation |date=21 November 2011 |access-date=5 January 2012}} Sophie Goddard from Cosmopolitan called the single "ridiculously catchy".{{cite news |url=http://www.cosmopolitan.co.uk/lifestyle/entertainment/cosmo-reviews-one-direction-album-up-all-night |title=Why there's only One Direction...Cosmo reviews their debut album |first=Sophie |last=Goddard |work=Cosmopolitan |date=25 November 2011 |access-date=21 January 2012 |archive-url=https://web.archive.org/web/20111130052427/http://www.cosmopolitan.co.uk/lifestyle/entertainment/cosmo-reviews-one-direction-album-up-all-night |archive-date=30 November 2011 |url-status=dead }} Student{{'s}} Jack Murray rated "What Makes You Beautiful" five out of five stars and called it "not only the best pop single of the year so far, but potentially of any X Factor contestant ever". Murray lauded the songwriting and light production.{{cite news |url=http://www.studentnewspaper.org/music/784-review-one-direction-what-makes-you-beautiful |title=Review: One Direction – What Makes You Beautiful |first=Jack |last=Murray |date=8 October 2011 |work=Student |publisher=The Student Newspaper Online |access-date=5 January 2012 |archive-url=https://web.archive.org/web/20120118191540/http://www.studentnewspaper.org/music/784-review-one-direction-what-makes-you-beautiful |archive-date=18 January 2012 |url-status=dead }} Tanner Stransky of Entertainment Weekly awarded "What Makes You Beautiful" a B+ grade, calling the song "shallow but crushworthy", writing that the song shows that boy bands are not dying out.{{cite magazine |url=https://www.ew.com/ew/article/0,,20530309_20526759,00.html |title=Singles: Sept. 2, 2011 |date=8 September 2011 |magazine=Entertainment Weekly |first=Tanner |last=Stransky |access-date=4 January 2012 |archive-date=21 July 2013 |archive-url=https://web.archive.org/web/20130721024912/http://www.ew.com/ew/article/0,,20530309_20526759,00.html |url-status=dead }}

Jason Lipshutz of Billboard characterised it as "the real deal", regarding the song as "endlessly playable" as 'N Sync's "Bye Bye Bye". Lipshutz noted its "cheeky electro-pop twist".{{cite magazine|author=Jason Lipshutz |url=https://www.billboard.com/articles/news/502856/one-direction-up-all-night-track-by-track-review |title=One Direction, 'Up All Night': Track-By-Track Review |location=New York |magazine=Billboard |date=7 March 2012 |access-date=16 April 2012}} Stephanie Abrahams of TIME assessed, "The group takes cues from the boy bands of yesteryear with bubblegum lyrics about young love — "The way you flip your hair gets me overwhelmed" they croon in their breakout single – which any parent can get behind. That's a far cry from a typical Nicki Minaj verse."{{cite magazine|author=Abrahams, Stephanie |url=https://entertainment.time.com/2012/04/06/behind-the-hype-can-one-direction-save-the-boy-band/#ixzz1rJSoTbQX |title=Can One Direction Save the Boy Band? |magazine=Time |date=6 April 2012 |access-date= 27 April 2012}} The Observer editor Kitty Empire wrote in an assessment, "With the exception of their persuasive No 1 single, "What Makes You Beautiful", their songs aren't wildly distinctive."{{cite news|author=Kitty Empire |url=https://www.theguardian.com/music/2012/jan/08/one-direction-x-factor-live |title=One Direction – review |date=7 January 2012 |work=The Observer |access-date=8 April 2012|archive-url=http://www.freezepage.com/1333939139CSPGVONNPC?url=http://www.guardian.co.uk/music/2012/jan/08/one-direction-x-factor-live |archive-date=9 April 2012 |location=London}} "What Makes You Beautiful" won the BRIT Award for Best British Single at the 2012 Brit Awards, which was held on 21 February 2012.{{cite web|url=http://www.capitalfm.com/artists/one-direction/news/brit-awards-2012-british-single/ |title=One Direction Win Best British Single At BRIT Awards 2012 |work=Capital FM / Global Radio|date=21 February 2012|access-date=31 March 2012}} The song also won the Teen Choice Award for Choice Music: Love Song at the 2012 Teen Choice Awards.{{cite news |author=Hart |first=Tina |date=23 July 2012 |title=Swift and Bieber big winners at Teen Choice Awards |work=Music Week |url=http://www.musicweek.com/news/read/swift-and-bieber-big-winners-at-teen-choice-awards/051089 |access-date=27 July 2012}} Newsround called the song "fun, upbeat and incredibly catchy" while commenting "there's no way these boys won't be a hit".{{Cite web|url=https://www.bbc.co.uk/newsround/14823863|title=Review: One Direction - What Makes You Beautiful - CBBC Newsround|work=BBC Newsround |date=7 September 2011 }}

File:One Direction Sydney 6.jpg, 2012]]

"What Makes You Beautiful" performed considerably well worldwide, but especially so in the British Isles, debuting at number 1 on the Irish Singles Chart on 15 September 2011; its B-side, "Na Na Na" also entered at number 27. The single topped the chart for four consecutive weeks.{{cite web |url=http://www.chart-track.co.uk/?i=1190&s=1111 |title=No Change of Direction |work=Chart-track |publisher=GFK |date=7 October 2011 |access-date=2012-03-31 |archive-url=https://web.archive.org/web/20131023064929/http://www.chart-track.co.uk/?i=1190&s=1111 |archive-date=23 October 2013 |url-status=dead }} "What Makes You Beautiful" became the fourteenth best-selling single of 2011 on the Irish Singles Chart.{{cite web|url=http://irma.ie/best2011.htm#albums |title=IRMA - Irish Charts - Best of 2006 |publisher=Irish Recorded Music Association |access-date=31 March 2012}}{{cite web |url=http://irish-charts.com/showinterpret.asp?interpret=One+Direction |title=Discography One Direction |publisher=Irish-charts.com (Hung Medien) |access-date=5 January 2012}} In the UK, "What Makes You Beautiful" received the highest ever number of pre-orders for a Sony Music Entertainment single.{{cite web |url=http://www.digitalspy.co.uk/music/news/a335956/one-directions-what-makes-you-beautiful-breaks-pre-order-sales-record.html |date=19 August 2011 |title=One Direction's 'What Makes You Beautiful' breaks pre-order sales record |first=Lewis |last=Corner |work=Digital Spy|publisher=Hearst Magazines UK}} It entered the UK Singles Chart at number 1 on 18 September 2011, shifting 153,965 copies that week—the highest first-week UK sales for any song in 2011 at the time.{{cite news |url=http://www.musicweek.com/story.asp?sectioncode=22&storycode=1046622 |title=What Makes You Beautiful becomes fastest seller of the year |first=Alan |last=Jones |work=Music Week |date=19 September 2011 |access-date=5 January 2012 |archive-date=16 January 2012 |archive-url=https://web.archive.org/web/20120116085928/http://www.musicweek.com/story.asp?sectioncode=22&storycode=1046622 |url-status=dead }} "What Makes You Beautiful" also debuted at number 1 on the Scottish Singles Chart. "What Makes You Beautiful" was the 20th best-selling single of 2011, moving 540,000 copies,{{cite news |url=http://www.officialcharts.com/chart-news/the-top-20-biggest-selling-singles-of-2011-revealed/ |title=The Top 20 biggest selling singles of 2011 revealed! |publisher=Official Charts Company |date=2 January 2012 |access-date=5 January 2012}} and was the 92nd best-selling single of the 21st century in the UK by May 2012.{{cite news|author=Lane, Dane |url=http://www.officialcharts.com/chart-news/the-official-top-150-biggest-selling-singles-of-the-21st-century-revealed-1382/ |title=The official top 150 biggest selling singles of the 21st century revealed |publisher=Official Charts Company |date=15 May 2012 |access-date=5 June 2012}} It has sold over 1,000,000 copies in the UK.{{cite web|url=http://www.officialcharts.com/chart-news/one-direction-s-official-top-10-biggest-selling-singles-revealed-__7226/|title=One Direction's Official Top 10 Biggest Selling Singles Revealed!|date=25 August 2015|first=Justin|last=Myers|publisher=Official Charts Company|access-date=25 August 2015}}

In Belgium, the song debuted at number 44 on both the Flemish Ultratop 50 and the Wallonian Ultratip; it peaked at numbers 8 and 19, respectively. Accumulating twenty-two weeks on the French Singles Chart, it debuted at number 83 and peaked at number 38. In Finland, the single debuted and peaked at number 20. On the top sixty Swedish Sverigetopplistan, the single debuted at number 49, peaked at number 29, and spent twenty-four weeks on that chart. It was certified quadruple platinum by the Swedish Recording Industry Association (GLF), denoting sales of 80,000 copies.{{cite web |url=http://www.sverigetopplistan.se/index.html |title=Veckolista Singlar – Vecka 3, 20 januari 2012 |date= 17 January 2012 |publisher=Sverigetopplistan (Swedish Recording Industry Association) |access-date=22 January 2012|language=sv}} "What Makes You Beautiful" debuted at number 15 and peaked at number 7 on the Australian Singles Chart. The single spent twenty-five weeks in the Australian Singles Chart top twenty. "What Makes You Beautiful" has been certified six times platinum by the Australian Recording Industry Association (ARIA), denoting sales of 420,000 units.{{cite web|url=http://www.aria.com.au/pages/httpwww.aria.com.aupagesSINGLEaccreds2012.htm|title=ARIA Charts – Accreditations – 2012 Singles|publisher=Australian Recording Industry Association|access-date=28 July 2012}} "Na Na Na" also appeared on the Australian Singles Chart of 28 November 2011 at number 84.{{cite web |url=http://www.ariacharts.com.au/pages/chartifacts.htm |title=Chartifacts – Week Commencing: 28th November 2011 |publisher=Australian Recording Industry Association |date=28 November 2011 |archive-url=https://web.archive.org/web/20111205172543/http://www.ariacharts.com.au/pages/chartifacts.htm |url-status=dead |archive-date=5 December 2011}} On the New Zealand Singles Chart, the single entered at number 16, and peaked at number 2 in its fourth and fifth weeks. The song spent eleven consecutive weeks in the chart's top ten.{{cite web |url=https://charts.nz/showitem.asp?interpret=One+Direction&titel=What+Makes+You+Beautiful&cat=s |title=One Direction – What Makes You Beautiful |publisher=charts.nz |access-date=4 January 2012}} It was certified double platinum by the Recording Industry Association of New Zealand (RIANZ), denoting sales of 30,000 units.{{cite web |url=https://aotearoamusiccharts.co.nz/archive/singles/2012-03-02 |title=NZ Top 40 Singles Chart |date=5 March 2012 |publisher=Recording Industry Association of New Zealand |access-date=3 June 2012}}

The single debuted on the Canadian Hot 100 at number 9, while bowing at number 2 on the Canadian Hot Digital Songs Chart with 19,000 downloads sold, the biggest debut for a first time charted artist since the Stereos's "Summer Girl" entered at number two in June 2009.{{cite web|url=https://www.allmusic.com/artist/one-direction-mn0002766592/awards|title=One Direction > Charts & Awards > Billboard Singles|access-date=28 September 2012|work=AllMusic|publisher=Rovi Corporation|location=United States}} The single peaked at number 7 on the Canadian Hot 100 and has been certified quadruple platinum by Music Canada, denoting sales of 320,000 copies.{{Certification Cite Ref|region=Canada|type=digital download|title=What Makes You Beautiful|artist=One Direction|date=27 November 2012 |access-date=1 December 2012}} In the United States, "What Makes You Beautiful" became the highest Billboard Hot 100 debut for a British act since 1998. On 3 March 2012, the single debuted on the Billboard Hot 100 at number 28, whilst bowing at number 12 on the Hot Digital Songs chart, selling 132,000 digital downloads in its first week.{{cite magazine |author=Caufield, Keith|url=https://www.billboard.com/articles/news/504475/one-direction-has-highest-hot-100-debut-for-new-uk-act-since-1998 |title=One Direction Has Highest Hot 100 Debut For New UK Act Since 1998 |magazine=Billboard |date=22 February 2012 |access-date=13 March 2012}} On the week ending 21 April 2012, "What Makes You Beautiful" peaked at number 4.{{cite magazine|author=Caufield, Keith|url=https://www.billboard.com/articles/news/496322/hot-100-fun-makes-digital-sales-history-in-sixth-week-at-no-1 |title=Hot 100: Fun. Makes Digital Sales History in Sixth Week at No. 1 |magazine=Billboard |date=11 April 2012 |access-date=11 April 2012 }} As of 30 June 2012, the single had spent thirteen consecutive weeks in the Billboard Hot 100 top ten.{{cite magazine|author=Trust, Gary |url=https://www.billboard.com/articles/chartbeat/482331/weekly-chart-notes-lmfao-katy-perry-fiona-apple |title=Weekly Chart Notes: LMFAO, Katy Perry, Fiona Apple |magazine=Billboard |date=30 June 2012 |access-date=9 June 2012}} The song also became a chart success on other Billboard charts, reaching the top five on the Mainstream Top 40, Adult Pop Songs, and Hot 100 Airplay charts, whilst topping the Hot Dance Club Songs chart.{{cite magazine|url=https://www.billboard.com/articles/chartbeat/484791/chart-highlights-carrie-underwood-crowns-country-songs-with-good-girl|title=Chart Highlights: Carrie Underwood Crowns Country Songs With 'Good Girl'|magazine=Billboard|date=4 June 2012|access-date=4 June 2012}} The track sold 3,881,000 copies in the United States in 2012, becoming the best-selling song by a boy band in digital history.{{cite news |url=http://music.yahoo.com/blogs/chart-watch/chart-watch-extra-top-songs-2012-155237610.html |title=Chart Watch Extra: Top Songs of 2012 |author=Paul Grein|work=Yahoo! Music|publisher=Yahoo! |date=3 January 2013 |access-date=5 January 2013 }} The song was certified quadruple platinum by the Recording Industry Association of America (RIAA) on 21 February 2013,{{cite web|url=https://www.riaa.com/goldandplatinumdata.php?content_selector=gold-platinum-searchable-database|title=Searchable Database|publisher=Recording Industry Association of America|date=21 February 2013|access-date=23 March 2013}} and it has sold 4.8 million copies in the US as of June 2016.{{cite magazine|url=https://www.billboard.com/articles/columns/chart-beat/7408939/ask-billboard-one-directions-career-sales|title=Ask Billboard: One Direction's Career Sales|author=Trust, Gary|magazine=Billboard|date=19 June 2016|access-date=19 June 2016}} "What Makes You Beautiful" has sold over 7 million copies worldwide.{{cite news |url=http://www.bbc.co.uk/newsbeat/19093915|title=One Direction hit 12 million sales in less than a year|date=2 August 2012 |work=BBC News |publisher=BBC|access-date=2 August 2012}}

Following Liam Payne's death in October 2024, the song saw a surge in sales and streams. The Official Charts Company showed "What Makes You Beautiful" place at number 47 on the UK Midweek Singles Chart.{{cite web|url=https://www.officialcharts.com/chart-news/first-look-one-direction-liam-payne-death-re-entry/|title=One Direction songs set to re-enter Official Singles Chart following Liam Payne's death|website=Official Charts|last=Griffiths|first=George|date=20 October 2024|access-date=21 October 2024}} It entered the UK Singles Chart Top 100, on 25 October 2024, at number 23.{{cite web|url=https://www.officialcharts.com/charts/singles-chart/20241025/7501/|title=Official Singles Chart Top 100 on 25/10/2024 25 October 2024 - 31 October 2024|website=Official Charts|date=25 October 2024|access-date=25 October 2024}}

The music video for "What Makes You Beautiful" was directed by John Urbano and produced by Stephenie Fernandez. Filmed over two days in July 2011,{{cite web |url=http://www.mtv.co.uk/music/mtvs-most-wanted/video/mtvs-most-wanted-one-direction-what-makes-you-beautiful |archive-url=https://web.archive.org/web/20110921041205/http://www.mtv.co.uk/music/mtvs-most-wanted/video/mtvs-most-wanted-one-direction-what-makes-you-beautiful |url-status=dead |archive-date=21 September 2011 |title=MTV's Most Wanted: What Makes You Beautiful Video |work=MTV News|publisher=MTV Networks |format=video |access-date=5 January 2012}}{{cite news |url=http://www.mtv.co.uk/news/one-direction/327333-one-direction-single-cher-lloyd-x-factor |archive-url=https://web.archive.org/web/20111211024532/http://www.mtv.co.uk/news/one-direction/327333-one-direction-single-cher-lloyd-x-factor |url-status=dead |archive-date=11 December 2011 |title=One Direction Announce Debut Single |work=MTV News|publisher=MTV Networks |date=8 August 2011 |access-date=5 January 2012}} it opens with scenes of One Direction spending time on a Malibu, California, beach and driving an orange campervan. During the second verse, a group of three girls joins the band at the beach; in Styles' bridge solo, he intimately sings to one girl, Madison McMillin.{{cite web|last1=Macatee|first1=Rebecca|title=Where Is the Girl From 1D's What Makes You Beautiful Video Today?|url=http://www.eonline.com/news/788822/one-direction-s-what-makes-you-beautiful-turns-5-where-is-the-girl-in-the-music-video-today|website=E! Online|publisher=NBCUniversal|access-date=30 October 2017|date=20 August 2016}} During the final choruses the band and girls sit around a fire, lighting sparklers and taking photographs.

On each of the five days preceding the video's premiere on 19 August 2011, One Direction posted a teaser trailer of the video online. Each teaser showed footage from the video and behind the scenes, and one member of the band announcing how many days were left until the video premiere.Video teasers:

{{YouTube|URyjCS4wMVw|1 (14 August)}}; {{YouTube|CdX6j6Yb06Y|2 (15 August)}}; {{YouTube|6zuJazE4ED4|3 (16 August)}}; {{YouTube|1SG2WZStUTQ|4 (17 August)}}; {{YouTube|Vs4WqS352ok|5 (18 August)}}; One Direction/Vevo. Retrieved 4 January 2012.{{cite web |last=Corner |first=Lewis |date=19 August 2011 |title=One Direction unveil 'What Makes You Beautiful' video |url=http://www.digitalspy.ie/music/news/a336044/one-direction-unveil-what-makes-you-beautiful-video.html |access-date=4 January 2012 |work=Digital Spy |publisher=Hearst Magazines UK}}

The video was the fourth most-watched music video of 2011 in the UK on MUZU TV.{{cite web |url=http://www.4music.com/news/news/2480/2011s-most-watched-music-videos-revealed |title=2011's most-watched music videos revealed |work=4Music |publisher=Bauer Group/Channel Four Television Corporation |date=28 December 2011 |access-date=16 April 2012 |archive-url=https://web.archive.org/web/20120126103747/http://www.4music.com/news/news/2480/2011s-most-watched-music-videos-revealed |archive-date=26 January 2012 |url-status=dead }} The video won two MTV Video Music Awards for Best Pop Video and Most Share-Worthy Video, and earned the group the award for Best New Artist on 6 September 2012.{{cite news |author=Butterfly |first=Amelia |date=7 September 2012 |title=One Direction win three MTV Video Music Awards in LA |work=Newsbeat |publisher=BBC |url=http://www.bbc.co.uk/newsbeat/19515754 |access-date=7 September 2012}}

In November 2018, "What Makes You Beautiful" became the band's first music video to receive 1 billion views on YouTube.{{Cite magazine|url=https://www.billboard.com/music/music-news/one-direction-what-makes-you-beautiful-video-1-billion-views-youtube-8483644/|title=One Direction's 'What Makes You Beautiful' Hits 1 Billion Views on YouTube, 7 Years After Its Release|magazine=Billboard|last=Lenniger|first=Shea|date=6 November 2018|access-date=6 November 2024}} A 4K version of the music video was uploaded to the platform on 23 July 2020, as part of the band's tenth-anniversary celebrations.{{Cite web |last=Ruiz |first=Marah |date=24 July 2020 |title=One Direction releases remastered videos in 4K for 10th anniversary |url=https://www.gmanetwork.com/entertainment/showbiznews/news/66608/one-direction-releases-remastered-videos-in-4k-for-10th-anniversary/story |access-date=6 November 2024 |website=GMA Network}} As of November 2024, the video had more than 1.5 billion views on YouTube.{{Cite web|url=https://www.youtube.com/watch?v=QJO3ROT-A4E|title=One Direction - What Makes You Beautiful (Official Video)|publisher=YouTube|author=One Direction|date=19 August 2011|access-date=27 July 2012}}

File:Zayn Malik and Liam Payne Today Show 2.jpg on 12 March 2012]]

One Direction performed "What Makes You Beautiful" for the first time on Red or Black? on 10 September 2011.{{cite web |url=http://www.capitalfm.com/artists/one-direction/news/number-1/ |title=One Direction Are No. 1 |date=11 September 2011 |archive-date=30 December 2011 |url-status=live |archive-url=https://web.archive.org/web/20111230003449/http://www.capitalfm.com/artists/one-direction/news/number-1/ |publisher=Capital FM (Global Radio)}} The performance started with hosts Ant & Dec announcing that the band was supposedly running late for their appearance, and cut to a video of One Direction boarding a London Tube carriage full of fans, as the studio version of the song began playing. Each fan on the tube was given a numbered ticket. The band and fans disembarked the tube and made their way to the television studio, where the remainder of the song was sung live. After the song, Styles caught a numbered ticket raining onstage. The number corresponded to a ticket held by a fan from the tube; the colour of the fan's shirt was the correct answer for the Red or Black? challenge.{{cite episode |url=https://www.youtube.com/watch?v=igMf_nbglRQ |title=One Direction |season=1 |number=7 |series=Red or Black? |series-link=Red or Black?|network=ITV1 |airdate=10 September 2011 |access-date=3 January 2012}} The band performed "What Makes You Beautiful" after its B-side, "Na Na Na", at the BBC Radio 1 Teen Awards on 9 October 2011.{{cite web |url=http://www.bbc.co.uk/newsbeat/15236506 |title=In pictures: Radio 1 Teen Awards at Wembley Arena|work=Newsbeat |publisher=BBC |date=10 October 2011 |archive-date=13 October 2011 |url-status=dead |archive-url=https://web.archive.org/web/20111013084212/http://www.bbc.co.uk/newsbeat/15236506}} The band also performed the song to open telethon Children in Need 2011 on 19 November 2011.{{cite news |url=https://www.bbc.co.uk/news/entertainment-arts-15790669 |title=Record £26m for Children in Need |date=19 November 2011 |work=BBC News |publisher=BBC|access-date=3 January 2012}} After "Gotta Be You" and "One Thing", One Direction performed "What Makes You Beautiful" at Capital FM's Jingle Bell Ball on 4 December 2011, at The O₂ Arena.{{cite web |url=http://www.capitalfm.com/artists/one-direction/news/fan-tears-jingle-bell-ball/ |title=One Direction Reduce Fans To Tears During Set At Jingle Bell Ball 2011 |date=4 December 2011 |access-date=24 January 2012 |publisher=Capital FM (Global Radio)}} They performed a medley of "She Makes Me Wanna" and "What Makes You Beautiful" with JLS on The X Factor{{'s}} eighth series final on 10 December 2011.{{cite web|url=https://www.capitalfm.com/artists/one-direction/news/jls-x-factor-live-final/|title=One Direction And JLS Form Supergroup For The X Factor Live Final|website=Capital FM|date=8 December 2011|access-date=30 April 2025}} The group performed "One Thing" and "What Makes You Beautiful" on Dancing on Ice on 5 February 2012.{{cite news|url=http://www.sugarscape.com/main-topics/homepage/694412/watch-again-one-directions-dancing-ice-performances-interview |title= WATCH AGAIN: ONE DIRECTION'S DANCING ON ICE PERFORMANCES & INTERVIEW|last=Lucey|first=Kate|work=Sugarscape.com|publisher=Hachette Filipacchi Médias|date=6 February 2012|access-date=17 March 2012}}

In Italy, the band performed the song at the 2012 Sanremo Music Festival on 14 February 2012.{{cite web|url=http://www.shineon-media.com/2012/02/20/one-direction-performs-at-the-san-remo-song-festival-video/ |title=One Direction Performs at the San Remo Song Festival (Video) |work=Shine on Media|date=20 February 2012 |publisher=Shine Limited |access-date=11 June 2012}} In France, they performed "What Makes You Beautiful" and "One Thing" on Le Grand Journal on 22 February 2012.{{cite web|url=http://www.terrafemina.com/societe/buzz/articles/11262-one-direction-revoir-le-grand-journal-en-video-streaming.html |title=One Direction : revoir le Grand Journal en vidéo streaming |work=Terrafemina |date=23 February 2012 |publisher=(Terrafemina Groupe Médias)|access-date=11 June 2012|language=fr}} In the United States, One Direction performed the song along with "More than This" and "One Thing" for the first time on The Today Show at Rockefeller Center on 12 March 2012. An estimated 15,000 fans descended on the plaza. Melissa Lonner, senior entertainment producer for The Today Show, said: "One Direction is relatively unknown with no hits yet. They basically exploded, and all the adults are saying, 'Who are these people, and how do they know about it?'".{{cite magazine |url=https://www.billboard.com/articles/news/499360/one-direction-the-wanted-the-billboard-cover-story |title=One Direction & The Wanted: The Billboard Cover Story |author=Horowitz, Steven J.|magazine=Billboard |date=27 March 2012 |access-date=16 April 2012}} They also performed the song at the 2012 Kids' Choice Awards on 31 March 2012.{{cite news |url=http://www.mtv.com/news/articles/1682190/one-direction-kids-choice-awards-performance-2012.jhtml |archive-url=https://web.archive.org/web/20120402121332/http://www.mtv.com/news/articles/1682190/one-direction-kids-choice-awards-performance-2012.jhtml |url-status=dead |archive-date=2 April 2012 |title=One Direction Get Celebs Dancing at Kids' Choice Awards |first=Katie |last=Byrne |publisher=MTV News (MTV Networks) |date=31 March 2012 |access-date=16 April 2012}} One Direction performed "What Makes You Beautiful" and "One Thing" on the NBC comedy television show Saturday Night Live on 7 April 2012, and also appeared in a comedy sketch with Sofía Vergara.{{cite magazine |url=https://www.rollingstone.com/videos/new-and-hot/one-direction-what-makes-you-beautiful-on-snl-20120408 |archive-url=https://web.archive.org/web/20120411002606/http://www.rollingstone.com/videos/new-and-hot/one-direction-what-makes-you-beautiful-on-snl-20120408 |url-status=dead |archive-date=11 April 2012 |title='What Makes You Beautiful' on 'SNL' |magazine=Rolling Stone |date=8 April 2012 |access-date=16 April 2012}} In Australia, they performed "One Thing" and "What Makes You Beautiful" at the 54th Logie Awards, where they also presented an award for "Most Popular New Female Talent" on 15 April 2012.{{cite web|author=Peel, Sarah|url=http://www.bsckids.com/2012/04/one-direction-present-perform-at-2012-logie-awards/|title=One Direction Present & Perform At 2012 Logie Awards|work=BSC KIDS|publisher=Boomtron LLC|date=18 April 2012|access-date=28 June 2012|archive-date=3 February 2014|archive-url=https://web.archive.org/web/20140203161944/http://www.bsckids.com/2012/04/one-direction-present-perform-at-2012-logie-awards/|url-status=dead}} On 12 August 2012, One Direction performed "What Makes You Beautiful" at the 2012 Summer Olympics closing ceremony in London, which represented the handover to Rio de Janeiro as the host of the 2016 Summer Olympics.{{cite news |author=Makarechi |first=Kia |date=12 August 2012 |title=One Direction & Closing Ceremony: Olympics Get A Dose Of 'What Makes You Beautiful' |work=Huffington Post |url=https://www.huffingtonpost.com/2012/08/12/one-direction-closing-ceremony-olympics_n_1770803.html |access-date=13 August 2012}} It was included on the set list of the group's headlining sold-out show at Madison Square Garden on 3 December 2012.{{cite magazine|url=https://www.billboard.com/articles/photos/live/473866/one-direction-headlines-sold-out-show-at-madison-square-garden|title=One Direction Headlines Sold-Out Show at Madison Square Garden|date=4 December 2012|access-date=7 December 2012|magazine=Billboard|author=Andrew Hampp}} One Direction performed the song on two of their major concert tours: Up All Night Tour (2011–12) and Take Me Home Tour (2013).{{cite web |url=http://www.capitalfm.com/artists/one-direction/news/up-all-night-uk-tour/ |title=One Direction Launch 'Up All Night' UK Tour in Wolverhampton |date=22 December 2011 |work=Capital |publisher=Global Radio|access-date=8 April 2012|archive-url=http://www.freezepage.com/1333940737LJKEAEHLSA?url=http://www.capitalfm.com/artists/one-direction/news/up-all-night-uk-tour/ |archive-date=9 April 2012}}{{cite web |url=http://www.capitalfm.com/artists/one-direction/news/take-me-home-world-tour-launch-london |title=One Direction Launch 'Take Me Home' World Tour With Two Sold-Out Shows in London |date=22 February 2013 |work=Capital FM |publisher=Global Radio |access-date=23 March 2013|archive-url=http://www.freezepage.com/1362122125ZJUWSASAOP?url=http://www.capitalfm.com/artists/one-direction/news/take-me-home-world-tour-launch-london |archive-date=1 March 2013}}

Also the song was added in Where We Are Tour (2014) & On the Road Again Tour (2015).{{cite web |last1=Lindner |first1=Emilee |title=One Direction's Where We Are Tour Kicks Off In Colombia: See The Pics |url=http://www.mtv.com/news/1726871/one-direction-where-we-are-tour-bogota-colombia-concert/ |archive-url=https://web.archive.org/web/20140428030905/http://www.mtv.com/news/1726871/one-direction-where-we-are-tour-bogota-colombia-concert/ |url-status=dead |archive-date=28 April 2014 |website=MTV News |date=26 April 2014 |access-date=3 September 2018}}{{cite web|url=http://musik.kapanlagi.com/berita/sudah-tampil-ini-dia-lagu-lagu-yang-dibawakan-one-direction-812416.html|title=Sudah Tampil! Ini Dia Yang Dibawakan One Direction Untuk Jakarta|first=Natanael|last=Sepaya|work=KapanLagi.com|date=25 March 2015|access-date=2 April 2015}} The second verse of the song had originally been sung by Malik. After Malik's departure, Payne took his verse.{{cite web|url=https://www.capitalfm.com/artists/one-direction/performances/what-makes-you-beautiful-summertime-ball-2015/|title=One Direction - 'What Makes You Beautiful' (Live At Capital's Summertime Ball 2015) - WATCH|website=Capital FM|date=7 June 2015|access-date=30 April 2025}}{{cite web|url=https://www.walesonline.co.uk/whats-on/music-nightlife-news/one-direction-reassure-fans-split-9403774|title=One Direction reassure fans they will not split up as they play London concert ahead of second Cardiff show|author=Aled Blake|website=WalesOnline|publisher=Media Wales|date=6 June 2015|access-date=30 April 2025}} In 2017, Styles performed the song on his first solo tour.{{cite magazine|url=https://www.seventeen.com/celebrity/music/a12437521/harry-styles-sang-what-makes-you-beautiful-on-the-opening-night-of-his-tour-and-the-fans-went-wild/|title=Harry Styles Sang "What Makes You Beautiful" on the Opening Night of His Tour and the Fans Went WILD|magazine=Seventeen|author=Noelle Devoe|date=20 September 2017|access-date=30 April 2025}} He also performed the song on his second tour.{{cite web|url=https://www.capitalfm.com/news/harry-styles-one-direction-love-on-tour/|title=Harry Styles Performs One Direction's 'What Makes You Beautiful' On Tour|website=Capital FM|date=16 September 2021|access-date=30 April 2025}}

• The song was covered for American television series Glee by Kevin McHale, Chord Overstreet, Harry Shum Jr., Samuel Larsen, and Damian McGinty in the episode titled "Prom-asaurus".{{cite magazine|url=https://www.rollingstone.com/movies/news/glee-recap-youre-insecure-dont-know-what-for-20120509|title='Glee' Recap: You're Insecure, Don't Know What For One Direction, Selena Gomez and Ke$ha soundtrack a lackluster prom episode|author=Futterman, Erica|date=9 May 2012|magazine=Rolling Stone |access-date=14 May 2012}} It was first aired on 8 May 2012, and is the 19th episode of the third season.{{cite magazine|url=http://tvrecaps.ew.com/recap/glee-season-three-episode-19-prom/|title='Glee' recap: Dinosaurs or Bust. Rachel throws an anti-prom party and Quinn is keeping a big secret|author=Strecker, Erin|date=9 May 2012|page=1|magazine=Entertainment Weekly |access-date=14 May 2012}} Their characters Artie Abrams (McHale), Sam Evans (Overstreet), Mike Chang (Shum), Joe Hart (Larsen), and Rory Flanagan (McGinty), covered the song in the episode, performing a choreographed dance routine to it.{{cite magazine |url=https://www.billboard.com/articles/columns/viral-videos/489096/glee-covers-one-directions-what-makes-you-beautiful-watch |title='Glee' Covers One Direction's 'What Makes You Beautiful': Watch|author=Maloy, Sarah |magazine=Billboard |date=5 May 2012 |access-date=24 July 2012}} Sarah Maloy of Billboard acknowledged, "Screaming girls and choreographed boy band moves are, of course, in no short supply." Maloy described Glee{{'}}s version as "barely changing the sound or style of the original version." Erica Futterman of Rolling Stone wrote, "While One Direction's original manages to pack a pop punch, Glee{{'}}s take kind of hits the mark. (Literally. The Glee boys prance across the stage in the same path as the U.K. heartthrobs.)" Futterman concluded that it was the fourth best performance of that episode. Glee{{'s}} cover was released for digital download through the iTunes Store on 8 May 2012.{{cite web|url=https://itunes.apple.com/us/album/what-makes-you-beautiful-glee/id523218909?i=523218912&ign-mpt=uo%3D4|archive-url=https://web.archive.org/web/20131109103557/https://itunes.apple.com/us/album/what-makes-you-beautiful-glee/id523218909?i=523218912&ign-mpt=uo%3D4|url-status=dead|archive-date=9 November 2013|title=What Makes You Beautiful (Glee Cast Version)|publisher=iTunes (Apple Inc)|access-date=14 May 2012}} It charted at numbers 93 and 163 on the Canadian Hot 100 and UK Singles Chart, respectively.{{cite web| url=http://www.zobbel.de/cluk/120519cluk.txt | title=UK Singles Chart: CLUK Update (19.05.2012 – week 19) | access-date=20 May 2012}}{{Cite magazine|url={{BillboardURLbyName|artist=glee|chart=Billboard Canadian Hot 100}}&sort=date |title=Glee Album & Song Chart History: Billboard Canadian Hot 100 |magazine=Billboard|access-date=10 May 2012}}
• In July 2012, the Piano Guys uploaded on YouTube an instrumental piano version of the song, which went viral.{{cite web|last=Halperin|first=Shirley|title=One Direction's 'What Makes You Beautiful' Gets Plucky Makeover by The Piano Guys|url=https://www.hollywoodreporter.com/earshot/one-direction-what-makes-you-beautiful-piano-guys-351979|work=The Hollywood Reporter|access-date=17 November 2012|date=19 July 2012}}
• Chinese Mandopop band TFBoys covered in Chinese version 《《青蛙也会变王子》》(The frog also can become Prince).
• Kelly Clarkson covered this song on her talk show of the first season The Kelly Clarkson Show which airs 10 October 2019.

;Digital download and CD single

1. "What Makes You Beautiful" – 3:24
2. "Na Na Na" – 3:10

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;"What Makes You Beautiful"

• Tom Coyne – mastering
• Carl Falk – writing, production, programming, instruments, guitar
• Serban Ghenea – mixing
• John Hanes – mix engineering
• Savan Kotecha – writing
• Phil Seaford – mix engineering assistance
• Rami Yacoub – writing, production, programming, instruments, bass

{{col-2}}

;"Na Na Na"

• Dick Beetham – mastering
• Iain James – writing
• Savan Kotecha – writing
• Matt Lawrence – engineering
• Greg Marriot – engineering assistance
• James Murray – writing
• Matt Squire – writing, production, backing vocals, mixing
• Mustapha Omer – writing{{cite AV media notes |title=What Make You Beautiful |others=One Direction |type=CD liner |location=UK |publisher=Syco Music (Sony Music Entertainment)}}

{{col-end}}

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{{Certification Table Top}}

{{Certification Table Entry|region=Australia|relyear=2011|certyear=2023|title=What Makes You Beautiful|artist=One Direction|type=single|award=Platinum|number=13|access-date=6 April 2023}}

{{Certification Table Entry|region=Belgium|relyear=2011|certyear=2013|title=What Makes You Beautiful|artist=One Direction|type=single|award=Gold}}

{{Certification Table Entry|region=Canada|relyear=2011|certyear=2017|title=What Makes You Beautiful|artist=One Direction|type=single|award=Platinum|number=8}}

{{Certification Table Entry|region=Denmark|relyear=2011|certyear=2013|title=What Makes You Beautiful|artist=One Direction|type=single|award=Gold|id=6460|access-date=7 October 2020}}

{{Certification Table Entry|region=Germany|artist=One Direction|title=What Makes You Beautiful|award=Gold|type=single|relyear=2011|certyear=2023|access-date=25 February 2023}}

{{Certification Table Entry|region=Italy|relyear=2011|certyear=2013|certweek=27|title=What Makes You Beautiful|artist=One Direction|type=single|award=Platinum|id=2013}}

{{Certification Table Entry|region=Japan|relyear=2011|title=ホワット・メイクス・ユー・ビューティフル|artist=ワン・ダイレクション|type=single|award=Platinum|certyear=2014|certmonth=1|digital=true|refname="JpnDigitalCert"}}

{{Certification Table Entry|region=Mexico|relyear=2011|certyear=2020|title=What Makes You Beautiful|artist=One Direction|type=single|award=Platinum|number=3|access-date=7 October 2020}}

{{Certification Table Entry|title=What Makes You Beautiful|type=single|artist=One Direction|relyear=2011|certyear=2024|region=New Zealand|source=oldchart|award=Platinum|number=5|id=5881|access-date=25 October 2024|archive-url=https://archive.today/20241025032749/https://nztop40.co.nz/chart/singles?chart=5881|archive-date=2024-10-25}}

{{Certification Table Entry|region=Norway|relyear=2011|certyear=2013|title=What Makes You Beautiful|artist=One Direction|type=single|award=Platinum|number=7|access-date=24 October 2020}}

{{Certification Table Entry|region=Spain|relyear=2011|certyear=2024|title=What Makes You Beautiful|artist=One Direction|type=single|award=Platinum|id=one-direction-what-makes-you-beautiful|access-date=18 February 2024}}

{{Certification Table Entry|region=Sweden|relyear=2011|certyear=2012|title=What Makes You Beautiful|artist=One Direction|type=single|award=Platinum|number=4|certref={{cite web|url=https://www.sverigetopplistan.se/chart/43?dspy=2012&dspp=1|title=Årslista Singlar, 2012|language=sv|publisher=Sverigetopplistan|access-date=24 October 2020}}}}

{{Certification Table Entry|region=Switzerland|relyear=2011|certyear=2013|title=What Makes You Beautiful|artist=One Direction|type=single|award=Platinum}}

{{Certification Table Entry|region=United Kingdom|relyear=2011|certyear=2022|title=What Makes You Beautiful|artist=One Direction|type=single|award=Platinum|number=3|id=8916-2449-1|salesamount=1,940,000|salesref={{cite news|url=https://www.officialcharts.com/chart-news/one-direction-official-top-20-biggest-songs-ever-in-uk-revealed__7226|title=One Direction: Official Top 20 biggest songs ever in UK revealed|last=Levine|first=Nick|date=14 June 2023|publisher=Official Charts Company|access-date=10 July 2023}}|access-date=10 July 2023}}

{{Certification Table Entry|region=United States|relyear=2011|certyear=2013|certmonth=2|title=What Makes You Beautiful|artist=One Direction|type=single|award=Platinum|number=4|salesamount=4,888,000|salesref=}}

{{Certification Table Separator|title=Streaming}}

{{Certification Table Entry|region=Denmark|relyear=2011|certyear=2013|title=What Makes You Beautiful|artist=One Direction|type=single|award=Platinum|number=2|id=6208|streamsonly=true|refname=DNKstreaming|access-date=10 September 2022}}

{{Certification Table Entry|region=Japan|type=single|title=What Makes You Beautiful|artist=One Direction|award=Platinum|streamsonly=true|relyear=2011|certyear=2024|certmonth=1|access-date=28 February 2024}}

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• List of best-selling singles in Australia
• List of number-one dance singles of 2012 (U.S.)
• List of UK Singles Chart number ones of the 2010s
• List of million-selling singles in the United Kingdom

{{Reflist}}

• {{YouTube|QJO3ROT-A4E|Official music video}}

{{One Direction}}

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{{Brit British Single}}

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Category:2011 debut singles

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Category:Songs written by Savan Kotecha

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