Yandex Market

{{Short description|Russian e-commerce platform}}

{{Infobox company

| name = Yandex Market

| logo = Yandex Market cropp logo.svg

| type = Marketplace

| industry = E-commerce, technology, retail

| hq_location_city = Moscow

| hq_location_country = Russia

| parent = Yandex

| website = {{URL|https://market.yandex.ru}}

}}

Yandex Market ({{langx|ru|Яндекс Маркет|Yandeks Market}}; stylised as Yandex.Market) is a Russian free online service for the selection of goods and shopping.{{cite web|url=https://yandex.ru/support/market/|title=Что такое Яндекс.Маркет|publisher=Yandex.Market|language=ru|access-date=2021-01-09}} The service was launched on November 30, 2000, by Yandex.{{cite web|url=https://yandex.ru/company/press_releases/2002/1209|title=Яндекс.Маркет - площадь для торговли в интернете неограничена|date=2002|publisher=Yandex|language=ru|access-date=2021-01-09}} Since 2016, it is a separate company.{{cite web|url=https://www.interfax.ru/business/497361|title="Яндекс" выделил "Яндекс.Маркет" в отдельную компанию|date=2013-03-04|publisher=Interfax|language=ru|access-date=2021-01-09}}

The service has a daily audience of over 4 million users and monthly audience of 20 million.{{cite web|url=https://rb.ru/news/ya-market/|title=Группа «Яндекс.Маркет» рассказала о росте выручки на 145% в 2019 году|date=2020-02-19|author=Наталья Бархатова|publisher=Rusbase|language=ru|access-date=2021-01-09}}{{cite web|url=https://www.rbc.ru/rbcfreenews/5bd70cbb9a79475bec1af850|title=Выручка "Яндекс.Маркет" увеличилась на 71%|date=2018-10-27|publisher=RBC|language=ru|access-date=2021-01-09}}

History

On November 30, 2000, Yandex.Market was launched entitled "Yandex.Tovary" (literally "Yandex.Products") by employees of Yandex Dmitriy Zavalishin, Evgeniya Zavalishina and Ilya Polozhintsev. Therefore, a month prior, Yandex launched an online consulting service Yandex.Guru that helped the user to choose a product using leading questions. Yandex.Tovary, Yandex.Guru and online service Podberi.ru where all combined into Yandex.Market in 2002.{{cite web|url=https://yandex.ru/blog/company/31367|title=10 лет Яндекс.Маркету|date=2010-11-30|publisher=Yandex Blog|language=ru|access-date=2021-01-09}}

In June 2013, Yandex.Market opened a website section with the list of recommended online shops. The shop can get a "recommended" status after the conclusion of the contract with Yandex.Market.{{cite web|url=https://1prime.ru/consumer_markets/20130604/763858519.html|title="Яндекс" позволил производителям советовать места продажи своих товаров|date=2013-06-04|publisher=Prime|language=ru|access-date=2021-01-09}} In 2015 Yandex.Market launched delivery service Yandex.Delivery ({{langx|ru|Яндекс.Доставка}}).{{cite web|url=https://www.vedomosti.ru/technology/articles/2015/07/28/602459-yandeks-zapustil-novii-servis-dostavki-tovarov|title="Яндекс" запустил новый сервис доставки товаров|date=2015-07-28|author=Анастасия Демидова|publisher=Vedomosti|language=ru|access-date=2021-01-09}}

In 2016, Yandex.Market has become a separate company.

In 2018, Yandex.Market and Sberbank launched a joint online marketplace named «Beru». it was closed and included into Yandex.Market in 2020.{{cite web|url=https://www.vedomosti.ru/business/articles/2018/10/24/784535-yandeks-beru|title="Яндекс" и Сбербанк запустили маркетплейс "Беру" в полноценном режиме|date=2018-10-24|author=Наталья Ищенко|publisher=Vedomosti|language=ru|access-date=2021-01-09}}{{cite web|url=https://www.vedomosti.ru/business/news/2020/09/09/839260-yandeksmarket-zaimetsya-prodazhei-s-beru|title="Яндекс.Маркет" займется продажей товаров из маркетплейса "Беру"|date=2020-09-09|author=Татьяна Морозова|publisher=Vedomosti|language=ru|access-date=2021-01-09}}

Service work

File:Yandex delivery robot test real environment ride.jpg during the first race in a real setting (January 2021).]]

The general director of Yandex.Market is Daniil Shuleyko. Head office of the company is located in Lotte Plaza business center on the New Arbat Avenue in Moscow.{{cite web|url=https://www.rbc.ru/business/17/07/2019/5d2860b29a7947e505658799|title="Яндекс.Маркет" переведет штаб-квартиру в бывший торговый центр у Арбата|date=2019-07-19|publisher=RBC|language=ru|access-date=2021-01-09}}

Users of service can search products by their parameters, view a products specifications, comparison of models and prices, product reviews and overviews, rating of shops, and buy this products.

In February 2020, Yandex launched Yandex.Market Analytics: an online platform with information about electronic equipment market in Russia. This service displays combined data on sales volumes and buyers characteristics (age, gender, geolocation, etc.).{{cite web|url=https://www.business.ru/news/12557-yandeks-zapustil-novyy-servis-dlya-biznesa/|title=Яндекс.Маркет запустил новый сервис для бизнеса|date=2020-02-11|publisher=Business.ru|language=ru|access-date=2021-01-09}}

References

{{Reflist}}