g.o.d

In 1997, Park Joon-hyung flew to South Korea with the goal of creating a group which blended Western and Asian influences.{{cite news|title=Interview with Korea's g.o.d|url=http://edition.cnn.com/2001/WORLD/asiapcf/east/06/27/korea.god/|publisher=CNN|date=June 27, 2001}} He recruited his cousin Danny Ahn and the latter's friend Son Ho-young, Yoon Kye-sang and Kim Tae-woo were later recruited through auditions.{{Cite episode |title=We Can See Korea Trip (part 2)|series=2 Days & 1 Night|network=KBS2|date=October 18, 2015|season=3|number=414}} Their formation was fraught with difficulties from the beginning as their talent management company EBM (which merged into Sidus and again split to become iHQ (SidusHQ) in 2005) had been affected by the 1997 Asian financial crisis and was forced to cut financial funding for its trainees.{{cite news|title=god와 하늘색풍선, 꿈같은 18년간의 동행 (feat. JYP)|url=http://news.kmib.co.kr/article/view.asp?arcid=0011199003&code=61181611&cp=nv|work=Kukmin Ilbo|date=January 14, 2017|language=ko}}{{cite news|title=아이돌 그룹 장수를 위한 숨은 열쇠 '상표권'|url=http://tenasia.hankyung.com/archives/284474|work=10Asia (Korea Economic Daily)|date=July 17, 2014|language=ko|access-date=September 4, 2017|archive-date=September 4, 2017|archive-url=https://web.archive.org/web/20170904155756/http://tenasia.hankyung.com/archives/284474|url-status=dead}} After over a year, executives allowed them to continue with the project due to their persistence and introduced singer-songwriter and JYP Entertainment founder Park Jin-young to be their producer and mentor.{{cite episode|title=Episode 10|series=Handsome Boys of the 20th Century|date=June 18, 2013|network=QTV}} Kim Sun-a left to pursue acting and Kim Tae-woo, who was still a high school student, was the final member added, joining the group in July 1998.{{cite news|title='명단공개' 김선아, god 원년멤버였다…'멤버들과 동고동락'|url=http://news.chosun.com/site/data/html_dir/2016/10/24/2016102403103.html|work=The Chosun Ilbo|date=October 24, 2016|language=ko}}{{cite episode|title=Episode 9|series=Handsome Boys of the 20th Century|date=June 11, 2013|network=QTV}}{{cite news|title=다섯 남자 god의 귀환…가슴에 담아뒀던 이야기 첫 공개|url=http://imnews.imbc.com/news/2014/culture/article/3564945_17397.html|publisher=MBC|date=November 29, 2014|language=ko}} The group was to be called "Got6", but their name was changed to g.o.d (Groove Over Dose) instead when it became a five-member boy band; Park Jin-young has since revealed that Got7's group name originated from Got6.{{cite news|title=Park Jin Young Reveals That g.o.d's Original Name Was GOT6|url=https://www.soompi.com/2014/12/23/park-jin-young-reveals-that-g-o-ds-original-name-was-got6/|publisher=Soompi|date=December 23, 2014}}

The group made their debut appearance on January 13, 1999, performing "To Mother" (어머님께), the title track of their first album, live on the SBS late night show One Night of TV Entertainment (ko). The music video for the song featured actor Jang Hyuk. Although it has since become one of their most famous songs, the initial televised performance did not earn a positive response from those in the music industry.{{cite episode|title=Episode 1|series=Handsome Boys of the 20th Century|date=April 16, 2013|network=QTV}}{{cite news|title=신인상 놓치고도 최고인 톱가수들 ⑴|url=http://news.chosun.com/site/data/html_dir/2010/01/16/2010011600316.html|work=The Chosun Ilbo|date=January 16, 2010|language=ko}} g.o.d also gained attention for their "boys next door" persona and vocal talent,{{cite news|title=Comebacks are in, but they aren't easy|url=http://mengnews.joins.com/view.aspx?aId=2995951|work=Korea JoongAng Daily|date=October 13, 2014|last=Sung|first=So-young}} a stark contrast to the trend of the era which was largely focused on groups with visually appealing members and highly sophisticated and energetic choreography.{{cite news|title=The Evolution of Korean Pop Music in the Past Ten Years|url=https://www.soompi.com/2011/03/10/the-evolution-of-korean-pop-music-in-the-past-ten-years/|publisher=Soompi|date=Mar 10, 2011}}{{cite news|title=god, 5+4+1+5=15 추억을 안고 현재로 돌아오다|url=http://tenasia.hankyung.com/archives/279834|work=10Asia (Korea Economic Daily)|date=July 8, 2014|language=ko}} They released their second album at the end of the year and it garnered a much better response and also earned the group their first ever #1 win on a music program.

In January 2000, the five members appeared in a reality TV series, called g.o.d's Baby Diaries (ko), which aired as a segment of MBC's "Achieve the Goal Saturday" (ko) weekend program. The members acted as a family to take care of an eleventh-month old boy named Han Jae-min.{{cite news|title=오빠들이 돌아왔다, god가 다시 거짓말처럼!|url=http://tenasia.hankyung.com/archives/250689|work=10Asia (Korea Economic Daily)|date=May 8, 2014|language=ko|access-date=July 22, 2017|archive-date=July 30, 2019|archive-url=https://web.archive.org/web/20190730032542/http://tenasia.hankyung.com/archives/250689|url-status=dead}} Every one of them had a duty (i.e. Son Ho Young acted as 'mommy' and Park Joon Hyung as 'daddy'). The show was popular due to the fact that it was the first time an idol group had starred in their own reality show and its high ratings reportedly forced the sketch comedy show Gag Concert, which aired at the same time on MBC's competitor broadcaster KBS, to switch time slots.{{cite news|title=박성호 "'개그콘서트' 위기 두 번 있었다"|url=http://isplus.live.joins.com/news/article/article.asp?total_id=5703569&cloc=|publisher=joins.com|date=June 28, 2011}}{{cite news|title=MBC 'god의 육아일기', 호평속 자리 옮겨|url=http://news.joins.com/article/605941|work=JoongAng Ilbo|date=February 25, 2002|language=ko}}

Just a year after debuting, g.o.d saw success with the release of their third album, which sold over a million copies. Its promoted track "Lies" (거짓말) dominated the #1 spot on music programs and also won the Daesang ("Grand Prize") at the KBS Music Awards. Following the success of their third album, g.o.d held their first national tour beginning in February 2001 and became only the second K-pop group (after H.O.T.) to hold a concert in the largest sports venue in South Korea, the Seoul Olympic Stadium.{{cite news|title=god,콘서트 매출 100억원 돌파에 2014년 히트상품까지|url=http://news.chosun.com/site/data/html_dir/2014/10/27/2014102700346.html|work=The Chosun Ilbo|date=October 25, 2014|language=ko}} In November that year, g.o.d launched their fourth album Chapter 4, their second album to hit a million in sales.{{cite news|title=EXO becomes the first million seller in twelve years!|url=http://www.allkpop.com/article/2013/12/exo-becomes-the-first-million-seller-in-twelve-years|publisher=allkpop.com|date=December 27, 2013}}{{cite news|title=god, 김건모·조성모 누르고 '2001년 짱!'|url=http://news.joins.com/article/1067760|work=JoongAng Ilbo|date=January 30, 2002|language=ko}} The title track "Road" (길) topped the rankings on several music shows and has since become a classic hit. The album won the Disk Daesang (Grand Prize) at the 16th Golden Disc Awards. Additionally, the group achieved a rare feat by sweeping the Daesang awards at the respective year-end music awards run by the country's three major broadcasting stations KBS, SBS and MBC.{{cite news|title=신인상 놓치고도 최고인 톱가수들 ⑴|url=https://www.chosun.com/site/data/html_dir/2010/01/16/2010011600316.html|work=The Chosun Ilbo|date=January 16, 2010|language=ko}}{{cite news|title=천하무적 god '2001 통합 챔프'|url=https://news.joins.com/article/1927224|work=JoongAng Ilbo|date=January 2, 2002}}

The group nearly broke up in September 2001 after Park was discovered to be dating, which was considered to be taboo for most pop stars in South Korea at that time.{{cite news|title=사랑한 죄로 퇴출될 뻔했던 GOD 박준형, 한고은|url=http://mnews.joins.com/article/1032196#home|work=JoongAng Ilbo|date=January 31, 2002|language=ko}} Their management announced, without informing him or the other group members, that he was to leave the group and g.o.d would continue as a quartet. It was met with strong objection from fans, who repeatedly signed petitions, threatened to boycott concerts and stated their intentions of returning purchased merchandise for refunds. Ahn, Yoon, Son and Kim held their own press conference, without the knowledge of their management, to show their support for Park. By November, their management eventually backed down.{{cite news|title=Park Joon Hyung Almost Got Kicked Out of g.o.d Because of His Girlfriend|url=http://mwave.interest.me/en/kpop-news/article/78951/parkjoonhyung-talks-about-past-issues|publisher=Mnet|date=October 23, 2014|access-date=August 23, 2020|archive-date=October 2, 2017|archive-url=https://web.archive.org/web/20171002022418/http://mwave.interest.me/en/kpop-news/article/78951/parkjoonhyung-talks-about-past-issues|url-status=dead}}{{cite news|title=god 멤버퇴출에 성난 팬들|url=http://legacy.www.hani.co.kr/section-014009000/2001/09/014009000200109121446007.html|work=The Hankyoreh|date=September 12, 2001|language=ko}}{{cite news|title=[연예가 소식]god 멤버 4명 ＂박준형 퇴출 철회하라＂|url=http://news.donga.com/List/Series_70090000000053/3/70090000000053/20010913/7737416/1|work=The Dong-a Ilbo|date=September 13, 2001|language=ko}}{{cite news|title=Well, g.o.d Bless Us All: A Boy Band Returns|url=http://mengnews.joins.com/view.aspx?aId=1897512|work=Korea JoongAng Daily|date=November 25, 2001}}

Having established themselves as the country's best selling idol group of 2001, g.o.d was invited to perform at the inaugural MTV Asia Awards held in Singapore as the Korean representative and was nominated for the Favorite Artist Award (Korea).{{cite magazine|title=Martin, Spears Win Big At MTV Asia Awards|url=https://www.billboard.com/articles/news/76905/martin-spears-win-big-at-mtv-asia-awards|magazine=Billboard.com|date=February 5, 2002}}{{cite news|title=한국은 별볼 일 없는 나라? — '타임'의 오만과 편견|url=http://www.donga.com/docs/magazine/new_donga/200209/nd2002090400.html|work=The Dong-a Ilbo|date=September 4, 2002|language=ko}}{{cite news|title=국가대표 god 'MTV…' 준비 한창|url=http://news.joins.com/article/1845777|work=JoongAng Ilbo|date=January 24, 2002|language=ko}} While in Singapore, the group was interviewed by Time magazine and featured on the cover of the Asian edition for July 29. However, the article they were featured in was met with criticism by Korean music critics, local media and g.o.d's management agency SidusHQ as the author used a misquote attributed to Yoon Kye-sang to segue into an opinion editorial about corruption within the K-pop industry rather than focus on g.o.d as one of the country's most popular pop groups.{{cite magazine|title=Flying Too High?|url=http://content.time.com/time/world/article/0,8599,2056115,00.html|magazine=Time|date=July 29, 2002|first=Donald|last=Macintyre}}{{cite news|title=Band threatens to sue Time|url=http://mengnews.joins.com/view.aspx?aId=1906523|work=Korea JoongAng Daily|date=July 25, 2002}} They were chosen as the country's representative artistes to be featured in the 2002 FIFA World Cup official album Fever Pitch, for which they recorded the song "True East Side".{{cite news|title=god 월드컵음반 '지구촌 메아리'|url=http://news.joins.com/article/1862864|work=JoongAng Ilbo|date=May 13, 2002|language=ko}} In July they took a break from television promotions and began their "100-day Human Concert" series where all the shows were sold out and each day had a different theme.{{cite news|title=[콘서트]god ,100일간의 휴먼콘서트|url=http://news.donga.com/List/Culture/3/07/20020712/7841988/1|work=The Dong-a Ilbo|date=July 12, 2002|language=ko}}{{cite news|title=god "콘서트 준비에 쉴 틈 없어요"|url=http://news.joins.com/article/1948436|work=JoongAng Ilbo|date=June 8, 2002|language=ko}}

Yoon left the group in 2004 and g.o.d switched to JYP Entertainment after their group contract with SidusHQ expired.{{cite news|title=[연예결산] 올해 고배마신 큰 별들|url=http://www.chosun.com/se/news/200312/200312290156.html|work=The Chosun Ilbo|date=December 29, 2003|language=ko|access-date=May 17, 2018|archive-url=https://web.archive.org/web/20180517223410/http://www.chosun.com/se/news/200312/200312290156.html|archive-date=May 17, 2018|url-status=dead|df=mdy-all}} They continued promoting as a quartet, releasing another two more albums.{{cite news|title=충격! god 5년만에 해체|url=http://news.joins.com/article/1796246|work=JoongAng Ilbo|date=September 3, 2003|language=ko}}{{cite news|title=싸이더스HQ 음반사업부, god 앨범판매 및 활동에 따른 로열티 수입 받아|url=http://www.newswire.co.kr/newsRead.php?no=22241|publisher=Korea Newswire|date=December 21, 2004|language=ko}}{{cite news|title=GOD, 7집 앨범 끝으로 사실상 해체|url=http://news.joins.com/article/1699913|work=JoongAng Ilbo|date=October 12, 2005|language=ko}} They went on hiatus from 2006 after holding their last concert in December 2005. Various media outlets and sources have described them as having disbanded between 2006 and 2014. However, the remaining members stated that they chose not use the term "disbanding" as they had promised fans they would reunite as a five-piece at some point in the future.{{cite news|title=그룹 god 7년 만에 사실상 해체 발표|url=http://www.hani.co.kr/arti/PRINT/70837.html|work=The Hankyoreh|date=October 12, 2005}}{{cite news|title=<손바닥tv> 데니안 'god 재결합? 해체한 적 없다'|url=http://enews.imbc.com/News/RetrieveNewsInfo/57147|publisher=MBC|date=February 15, 2012|language=ko}}{{cite news|title=More 'oldies' of K-pop to come back|url=https://www.koreatimes.co.kr/www/news/culture/2014/03/386_153509.html|work=The Korea Times|date=March 17, 2014|last=Park|first=Jin-hai}} All members remained in the entertainment industry: Park returned to the United States to pursue acting, Ahn hosted KBS Cool FM's Kiss the Radio while Son and Kim continued as singers and musical actors. The remaining four members unofficially reunited to perform in 2012 at the Korean Music Festival in Los Angeles{{cite web|title=The Los Angeles Korean Music Festival: Old Versus New|url=http://seoulbeats.com/2012/05/the-los-angeles-korean-music-festival-old-versus-new/|publisher=seoulbeats.com|date=May 2, 2012}} and on SBS MTV's The Stage Big Pleasure.{{cite web|title=FT아일랜드 GOD (대니,호영), KWILL, 린, 임정희 [더 스테이지 빅 플레져 — 25회]|url=http://www.mtv.co.kr/shows/thestage-bigpleasure/episodes/thestage-bigpleasure-ep25/video/thestage-bigpleasure-ep25-3-865991/|publisher=SBS MTV}}

Beginning in 2013 there was already speculation that the members of g.o.d were discussing the possibility of reuniting.{{cite news|title=g.o.d. to reform with or without Yoon Kye-sang|url=http://mengnews.joins.com/view.aspx?aId=1897512|work=Korea JoongAng Daily|date=April 16, 2014|last=Kim|first=Hee-eun}}{{cite news | url = http://news.naver.com/main/read.nhn?mode=LSD&mid=shm&sid1=106&oid=047&aid=0002038124 | title = god on making a come back | access-date=2013-11-04 | date = 2013-11-04}}{{cite news|title=육아예능으로 '국민그룹' 등극|url=http://news.donga.com/3/all/20140224/61166328/1|work=The Dong-a Ilbo|date=February 24, 2014|language=ko}} Following Yoon Kye-sang's confirmation to rejoin the group and lengthy discussion and organization with the members' individual managements,{{Cite news|url = http://www.dramafever.com/news/kpop-group-god-to-make-a-comeback-with-yoon-kye-sang--/|title = Kpop group, god, to make a comeback with Yoon Kye Sang|date = 2013-11-04|access-date = 2014-12-10|publisher =DramaFever }}{{Cite episode |title=Episode 212: g.o.d |url=http://program.sbs.co.kr/builder/endPage.do?pgm_id=00000350336&pgm_mnu_id=3214&pgm_build_id=50&contNo=et1706f0021200&srs_nm=212 |series=Healing Camp, Aren't You Happy |network=SBS |date=December 7, 2015}} they recommenced group activities under their original management agency SidusHQ.{{cite news|title='완전체' 컴백 god 관련, 궁금한 몇 가지. 왜 다시 뭉쳤고, 계속 볼 수 있을까?|url=http://news.chosun.com/site/data/html_dir/2014/05/07/2014050700360.html|work=The Chosun Ilbo|date=May 7, 2014|language=ko}}{{cite news|title=지오디 재결합 : 지오디 다섯 멤버가 12년 만에 입맞추는 이유는|url=http://www.huffingtonpost.kr/2014/05/05/story_n_5270040.html|work=HuffPost Korea|date=May 6, 2014|language=ko}} On May 3, 2014 their 15th anniversary concert was announced through a TV advertisement which aired on Korean cable channel jTBC, followed by confirmation from their management agency.{{cite news|title=god-음원차트 점령…명불허전 원조 밀리언셀러의 귀환|url=http://www.sidushq.com/stars/news/read.asp?SearchField=strsubject&SearchText=&nPageNo=119&oidArticle=243782|publisher=SidusHQ|date=May 9, 2014|language=ko}}{{Dead link|date=August 2018 |bot=InternetArchiveBot |fix-attempted=yes }} Despite the low-key announcement and the group's refusal to promote on music programs, their comeback received extensive media coverage and became a trending topic on the internet within South Korea as they were the first inactive K-pop idol group to make a comeback with all of its original members.{{cite news|title=[M+기획…'god 컴백'①] 키워드로 보는 지오디의 15년 역사|url=http://news.mk.co.kr/newsRead.php?year=2014&no=726508|publisher=star.mbn.co.kr|date=May 11, 2014|language=ko}}{{cite news|title=[M+기획…'god 컴백'②] 12년 만의 가요계 귀환 가져다주는 의미|url=http://star.mbn.co.kr/view.php?sc=71600002&year=2014&no=726510|publisher=star.mbn.co.kr|date=May 11, 2014|language=ko}}

The album Chapter 8 was released on July 8, 2014.{{cite web|title=g.o.d Comes Back with Next Great Chapter|url=http://seoulbeats.com/2014/07/g-o-d-comes-back-next-great-chapter/|publisher=seoulbeats.com|date=July 18, 2014}} Several songs were pre-released as teasers for their official comeback tour. The pre-released singles, "The Lone Duckling" (also "The Ugly Duckling") (미운 오리 새끼) and "Sky Blue Promise" (하늘색 약속), both achieved "all kills" in the digital charts.{{cite news|title=Winners From the 4th Gaon Chart K-Pop Awards|url=https://www.soompi.com/2015/01/28/winners-from-the-4th-gaon-chart-k-pop-awards/|publisher=Soompi|date=January 28, 2015|access-date=June 26, 2017|archive-date=June 12, 2018|archive-url=https://web.archive.org/web/20180612162159/https://www.soompi.com/2015/01/28/winners-from-the-4th-gaon-chart-k-pop-awards/|url-status=dead}}{{cite news|title=g.o.d. releases 'Sky Blue Promise'|url=http://www.koreaherald.com/view.php?ud=20140701001039|work=The Korean Herald|date=July 1, 2014|last=Ahn|first=Sung-mi}} The music videos for "Saturday Night", which contained references of their hit "Friday Night", and the ballad "Story of Our Lives" were uploaded on YouTube.{{Cite news|url = http://star.mt.co.kr/foreign/starViewEng.html?no=2014070811554179710|title = 'god'releases music video of [Saturday Night], comes back fabulously|date = 2014-07-08|access-date = 2014-12-10}} The album was repackaged and released in October as the "Thank You" edition and included a new song "Wind" (바람), whose lyrics were written by Yoon to express his gratitude to fans.{{cite news|title=god '바람', 각종 음원 차트 정상 차지|url=http://tenasia.hankyung.com/archives/349779|work=10Asia (Korea Economic Daily)|date=October 22, 2014|language=ko}}{{cite news|title=g.o.d. announces digital single release|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2996092|work=Korea JoongAng Daily|date=October 16, 2014|last=Sung|first=So-young}}

The group began their 15th anniversary tour on July 12, 2014 at Jamsil Sports Complex with around 14,000 fans in attendance. It was their first concert as a quintet in 12 years. Initially they had planned to hold two concerts over two days in Seoul but extended it to eight more dates in four other cities due to popular demand.{{cite news|title=g.o.d Changes Seoul Concerts to National Tour|url=http://mwave.interest.me/en/kpop-news/article/68366/god-adds-more-concert-shows|publisher=Mnet|date=June 16, 2014}}{{Cite news|url = http://star.mt.co.kr/foreign/starViewEng.html?no=2014071219050785234|title = 'god' Comes Back in Style, Wraps Up Successful Concert for the First Time in 12 Years|date = 2014-07-15|access-date = 2014-12-10}} They also made their first televised performance together in 12 years on September 5 as exclusive guests on You Hee-yeol's Sketchbook,{{cite news|title=g.o.d. Members to Make First Television Appearance Together on 'Yoo Hee Yeol's Sketchbook'|url=http://mwave.interest.me/en/kpop-news/article/73327/god-to-appear-on-yooheeyeols-sketchbook|publisher=Mnet Media|date=August 12, 2014}} the only guests who have been granted the honor.{{cite news|title=g.o.d perform as exclusive guests on 'Yoo Hee Yeol's Sketchbook'|url=http://www.allkpop.com/article/2014/09/god-perform-as-exclusive-guests-on-yoo-hee-yeols-sketchbook|date=September 6, 2014}}{{cite news|title=유희열의 스케치북 (2TV, 9월5일) 추석특집 'god'편 역사상 최대 방청객, 최초 단독게스트!|url=http://office.kbs.co.kr/mylovekbs/archives/115212|publisher=KBS|date=September 5, 2014|language=ko}}{{Dead link|date=December 2019 |bot=InternetArchiveBot |fix-attempted=yes }} They concluded their national tour with an encore concert in October at the 40,000-capacity Seoul Olympic Stadium,{{cite news|title=god 앵콜콘서트, 1차 예매 30분 만에 전석 매진|url=http://news.joins.com/article/15826226|work=JoongAng Ilbo|date=September 16, 2014|language=ko}}{{cite news|title=김태우, god 앵콜콘서트 매진에 "진심으로 감사합니다"|url=http://news.chosun.com/site/data/html_dir/2014/09/16/2014091604238.html|work=The Chosun Ilbo|date=September 16, 2014|language=ko}} the second time they have held a sold-out concert at the venue. In November they extended their tour overseas for the time, holding concerts at the Staples Center in Los Angeles, California and Prudential Center in Newark, New Jersey, and became the first single South Korean group to play at stadiums in the United States since BIGBANG (Alive Galaxy Tour).{{cite news|title=g.o.d to Bring Reunion Tour to East & West Coast Arenas|url=http://www.billboard.com/articles/columns/k-town/6266653/god-anniversary-reunion-tour-us-los-angeles-new-jersey|publisher=Billboard K-Town|date=September 29, 2014}}

The group made a rare live televised performance as a quintet, performing at the "I Am Korea" Gala Concert celebrating 70 years of independence which was broadcast live on KBS1.{{cite news|title=I am Korea a concert 70 years in the making|url=http://english.kbs.co.kr/about/Latest_at.html?No=8008469&page=5|publisher=KBS|date=July 21, 2015}} On December 9, 2015, they released the maxi single "A Funny but Sad Day" (웃픈 하루){{cite web|title=지오디 (god), 다섯 남자들의 따뜻한 힐링송!|url=https://www.genie.co.kr/magazine/subMain?ctid=1&mgz_seq=1614|publisher=Genie Music Magazine|date=December 9, 2015|language=ko}} and the music video was uploaded by CJ E&M in anticipation of their upcoming year-end concerts.{{cite news|title=god, 신곡 '웃픈 하루' 뮤직비디오 공개…'현실감 넘치는 스토리'|url=http://tenasia.hankyung.com/archives/794827|work=10Asia (Korea Economic Daily)|date=December 9, 2015|language=ko}}{{cite news|title=[정오의 신곡] god '네가 할일', 오늘은 포근한 사랑꾼들|url=http://news.chosun.com/site/data/html_dir/2015/12/09/2015120901774.html|work=The Chosun Ilbo|date=December 9, 2015|language=ko}}{{cite web|title=god – 웃픈 하루 (A Funny But Sad Day) MV|url=https://www.youtube.com/watch?v=sXkZgR9gS24|publisher=YouTube (CJ E&M official channel)}} Although the group did not promote the song at all, it was the top 30 most downloaded singles that month and remained in the Gaon Digital Chart for six consecutive weeks.{{cite web|title=2015년 12월 Download Chart|url=http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=S1020&targetTime=12&hitYear=2015&termGbn=month|publisher=Korea Music Content Industry Association|language=ko}}{{cite web|title=2015년 12월 Digital Chart |url=http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=12&hitYear=2015&termGbn=month|publisher=Korea Music Content Industry Association|language=ko}} They held a series of sold-out concerts in Seoul over five days before heading to Daegu and Busan to celebrate the Christmas holidays and New Year's Day with fans.{{cite news|title=[뮤직톡톡] god, 17년째 하늘색 풍선|url=http://news.chosun.com/site/data/html_dir/2016/01/13/2016011301237.html|work=The Chosun Ilbo|date=January 13, 2016|language=ko}}{{cite news|title=평균나이 39세의 국민그룹 god와 팬들의 '극적인 하룻밤'|url=http://pub.chosun.com/client/news/viw.asp?cate=C06&mcate=M1010&nNewsNumb=20151218996&nidx=18997|work=The Chosun Ilbo|date=December 22, 2015|language=ko}}{{cite news|title=[현장출동] 컴백 2년차 god, 3가지가 좋아졌다! 지난해 공연과 비교해 보니…|url=http://news.chosun.com/site/data/html_dir/2015/12/18/2015121800749.html|work=The Chosun Ilbo|date=December 18, 2015|language=ko}} They took a break in 2016 while the members returned to their solo activities.

For the first two months of 2017 g.o.d embarked on their second nationwide tour since reuniting. Entitled g.o.d to MEN the tour began in Seoul{{cite news|title=god, 전국 투어 콘서트 ′2017 god to MEN Concert′ 포문 성공적...″짜릿한 감동 선사...|url=http://gaonchart.co.kr/main/section/article/view.gaon?idx=12477&sgenre=perform|publisher=Korea Music Content Industry Association|date=January 9, 2017|language=ko}} and went to five other major cities.{{cite news|title=First generation K-pop group 'god' to embark on nationwide tour|url=http://english.yonhapnews.co.kr/culturesports/2016/11/04/0701000000AEN20161104006900315.html|publisher=Yonhap News Agency|date=November 4, 2016}}{{Cite episode |title=G.O.D Special Interview|url=https://www.youtube.com/watch?v=FngpNqFDeeM |archive-url=https://ghostarchive.org/varchive/youtube/20211214/FngpNqFDeeM |archive-date=2021-12-14 |url-status=live|series=Entertainment Weekly|network=KBS2|date=January 16, 2017}}{{cbignore}} The Incheon concert on January 13 was extended by several hours as it coincided with the 18th anniversary of their debut and culminated in a special fan event hosted by DinDin.{{cite news|title=god, 5시간 동안 달렸다…#인천 콘서트 #팬지오디 #가족모임|url=http://tenasia.hankyung.com/archives/1111569|work=10Asia (Korea Economic Daily)|date=January 14, 2017|language=ko}}{{cite news|title=god, 팬들과 함께 한 18번째 생일...'역대급 공연'|url=http://news.chosun.com/site/data/html_dir/2017/01/14/2017011400555.html|work=The Chosun Ilbo|date=January 14, 2017|language=ko}}

On September 19, 2018, jTBC released a trailer of Shall We Walk Together (같이걸을까), a 10-episode travel variety-reality show which documented the members' trip to walk the Camino de Santiago in Spain.{{cite news|title='같이걸을까' god 5人, 함께 걷는 데뷔 20주년 여행…공항 포착|url=http://news.chosun.com/site/data/html_dir/2018/08/22/2018082200732.html|work=The Chosun Ilbo|date=August 22, 2018|language=ko}}{{cite news|title=[티저] 가슴 뜨거워지는 다섯 남자 god의 산티아고 순례기 〈같이 걸을까〉 10월 첫 방송|url=https://www.youtube.com/watch?v=-uGpvSxhXiQ& |archive-url=https://ghostarchive.org/varchive/youtube/20211214/-uGpvSxhXiQ |archive-date=2021-12-14 |url-status=live|publisher=YouTube (jTBC Official Channel)|date=September 19, 2018}}{{cbignore}} It began airing on October 11, as part of a series of projects to celebrate the 20th anniversary of their debut.{{cite news|title='같이 걸을까' 다시 뭉친 god 5인방…감성 가득 '우정 여행'|url=http://news.jtbc.joins.com/article/article.aspx?news_id=NB11699781|publisher=jTBC|date=September 20, 2018|language=ko}} On November 27, they released the single "Snowfall" (눈이 내린다) to little fanfare and it debuted at #63 on the Gaon Digital Chart that week with over 9 million downloads and streams despite intense competition from their much younger counterparts.{{cite web|title=2018년 48주차 Digital Chart|url=http://gaonchart.co.kr/main/section/chart/online.gaon?serviceGbn=ALL&termGbn=week&hitYear=2018&targetTime=48&nationGbn=T&year_time=3|publisher=Korea Music Content Industry Association|language=ko}} From November 30 to December 2 they held a series of concerts entitled "Greatest" at the KSPO Dome before playing in Busan and Daegu on December 22 and 25 respectively.{{cite news|title='20주년' god, 1월 13일 데뷔일 콘서트 개최.."특별한 선물" [공식입장]|url=http://news.chosun.com/site/data/html_dir/2018/12/13/2018121301395.html|work=The Chosun Ilbo|date=December 23, 2018|language=ko}}{{cite news|title=[TEN 공연] god, '와썹맨'이 100살 되더라도 이 길을 계속 걷길|url=http://tenasia.hankyung.com/archives/1613025|work=10Asia (Korea Economic Daily)|date=December 1, 2018|language=ko}} In a positive review, the Kukmin Ilbo noted that the concerts were appropriately named as g.o.d was one of the few K-pop groups who could put together a full set list consisting almost exclusively of number 1 songs, with 17 out of 20 songs in the set list being number 1 hits on South Korean music programs.{{cite news|title=국민그룹 god의 위대한 20년, 다섯이 함께 걸어나갈 길 [리뷰]|url=http://news.kmib.co.kr/article/view.asp?arcid=0924041522&code=13230000&sid1=%EF%BF%BD%C3?|work=Kukmin Ilbo|date=December 2, 2018|language=ko}} On January 10, 2019, the album Then & Now was released.{{cite news|title=Musicians release New Years' tunes|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=3057421|work=Korea JoongAng Daily|date=December 28, 2018|last=Yoon|first=So-yeon}} It contains a mixture of new original material, including a title track composed by Park Jin-young, remixed and re-recorded songs from previous albums. On January 13 they held the last of their anniversary concerts, playing to a sold-out crowd at the KSPO Dome.{{cite news|title="god 지키겠다" 20주년 god 새로운 약속, 눈물 속 콘서트 성료|url=https://news.joins.com/article/23287673|work=JoongAng Ilbo|date=January 14, 2019|language=ko}}

On September 30, 2022, it was announced that g.o.d will hold a year-end concert that will take place at the Olympic Park Gymnastics Stadium in Seoul from December 9 to 11, marking their first performance in four years.{{cite web|url=https://entertain.naver.com/now/read?oid=416&aid=0000288001|last=Kang|first=Seon-ae|title=국민 그룹' god, 완전체로 돌아온다…12월 연말 콘서트 개최|trans-title=National group' god, come back as a whole... December year-end concert|publisher=SBS Entertainment News|via=Naver|date=September 30, 2022|access-date=September 30, 2022|language=ko}} On October 14, it was confirmed that g.o.d will be holding an additional Busan concert which will be held on December 24 and 25.{{cite web|url=https://entertain.naver.com/now/read?oid=609&aid=0000641540|last=Park|first=Ah-reum|title=데뷔 23주년' god 연말 콘서트 서울→부산 추가 개최 확정[공식]|trans-title=23rd Anniversary of Debut’ god’s year-end concert Seoul → Busan additionally confirmed [Official]|publisher=Newsen|via=Naver|date=October 14, 2022|access-date=October 14, 2022|language=ko}}

Although known primarily for R&B,{{cite web |date=February 23, 2012 |title=Korean R&B: A Hidden Route to Explore |url=http://seoulbeats.com/2012/02/korean-rb-a-hidden-route-to-explore/ |publisher=seoulbeats.com}} g.o.d has often displayed their versatility as their albums feature songs which combine elements of different genres such as hip hop, rap, funk and dance pop:{{cite book |last=Anderson |first=Crystal S. |title=The Global Impact of South Korean Popular Culture: Hallyu Unbound |date=2014 |publisher=Lexington Books |editor-last=Marinescu |editor-first=Valentina |pages=123–134 |chapter=HallyU.S.A.: America's Impact on the Korean Wave}} their debut single "To Mother" (어머님께) contains elements of hip hop and a refrain sung in R&B style, the upbeat and rhythmic "Friday Night" from the second album heavily features funk elements{{cite news |date=April 10, 2013 |title=WBW: g.o.d. – "Friday Night" |url=http://www.allkpop.com/article/2013/04/wbw-g-o-d-friday-night |publisher=allkpop.com}} and the ballad "The Story of Our Lives" from the most recent album utilizes a "duet" of the rap and singing parts in the chorus to create a polyphonic texture.{{cite web |date=July 11, 2014 |title=우리가 사는 이야기 뮤비 공개 'god 표 감성 발라드' 가슴 울리는 가족 이야기 눈길 |url=http://sbsfune.sbs.co.kr/news/news_content.jsp?article_id=E10005501486 |publisher=SBS |language=ko}} Park Joon-hyung has stated that from the beginning he had intended for the group to effectively combine Western and Asian influences into their music. They were one of the few first generation K-pop groups to successfully incorporate elements of African American genres such as rap and hip hop into their music and utilize lines rapped entirely in Korean, which was uncommon at that time.{{citation needed|date=June 2017}} While each song differs in genre, a key characteristic is a prominently distinct and simple melody which is accompanied by a minimalistic piano, guitar or percussion-based groove.{{cite news |date=May 16, 2014 |title=Classic K-Pop Band g.o.d Returns After 10-Year Hiatus to Top K-Pop Hot 100 |url=http://www.billboard.com/articles/columns/k-town/6091992/god-lone-duckling-10-year-hiatus-k-pop-hot-100 |publisher=Billboard K-Town}}{{cite news |date=July 8, 2014 |title=권석정의 뭔걱정, god, 노래로 남은 아이돌그룹 |url=http://tenasia.hankyung.com/archives/280183 |work=10 Asia (Korea Economic Daily) |language=ko}}{{cite news |last=Choe |first=Jae-hee |date=November 25, 2001 |title=Well, g.o.d Bless Us All: A Boy Band Returns |url=http://mengnews.joins.com/view.aspx?aId=1897512 |work=Korea JoongAng Daily}}{{cite news |date=October 26, 2014 |title=god 콘서트, 그렇게 추억은 하나를 만든다..팬god와 신화창조의 이야기 |url=http://tenasia.hankyung.com/archives/352708 |work=10Asia (Korea Economic Daily) |language=ko}} Their overall style has been described as a mixture of "belting styles" with "gentle rap, candid lyrics and plain vocal narration".{{cite news |date=May 9, 2014 |title=Iconic pop group g.o.d. returns |url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2988867 |work=Korea JoongAng Daily}} Their ability to seamlessly transition between rap and R&B is apparent in their hit songs, most of which are classified as R&B ballads or pop but contain at least several lines that are rapped. This combination of a prominent lyrical melody and rap has been described as their "signature".{{cite news |date=May 8, 2014 |title=god, '미운오리새끼' 12년 기다림 아깝지 않았던 감성 발라드 |url=http://tenasia.hankyung.com/archives/251184 |work=10Asia (Korea Economic Daily) |language=ko}}{{cite news |date=May 7, 2014 |title=g.o.d Is Back in Classic 'Groove Over Dose' Style with "The Lone Duckling" Single |url=https://www.soompi.com/2014/05/07/g-o-d-is-back-in-classic-groove-over-dose-style-with-the-lone-duckling-single/ |publisher=Soompi}} Some songs feature a spoken narration to introduce the song. They have shied away from trending genres such as bubblegum pop and electronic music.

In contrast to their contemporaries such as Shinhwa, H.O.T. and Sechs Kies whose repertoire was largely either "feel-good" or hard rock or was choreography-based, g.o.d was focused on lyrical content, garnering them a wider demographic of fans.{{cite web |date=October 25, 2013 |title=[FIRST GEN FRIDAY] g.o.d |url=http://unitedkpop.com/2013/10/first-gen-friday-g-o-d/ |publisher=unitedkpop.com}}{{cite news |date=July 11, 2014 |title=아저씨로 돌아온 god…익숙하다, 편안하다 |url=http://www.hani.co.kr/arti/culture/entertainment/646565.html |work=The Hankyoreh |language=ko}} The trademark features of their repertoire are the "story telling" style and subject matter of their lyrics. MTV Asia describes their songs as "[leaning] towards the social commentary side, with heartfelt lyrics that make people cry until today."{{cite web |date=September 26, 2017 |title=Do you remember all these all these OG Kpop idols? |url=http://www.mtvasia.com/news/1pco8z/do-you-remember-all-these-og-kpop-idols |publisher=MTV Asia}} Their songs often reflected relatable themes such as love, loss and family or were based on their personal experiences:{{cite news |date=July 14, 2014 |title=[NEW RELEASES] G.O.D |url=http://mengnews.joins.com/view.aspx?aid=2991940 |work=Korea JoongAng Daily}} their debut single "To Mother" was partly based on leader Park Joon-hyung's childhood while "The Story of Five Men" (다섯 남자 이야기) described their frugal living conditions during their first year as struggling young singers. Other songs are more humorous and parodied the members themselves, such as the self-composed "Sky Blue Balloon" (하늘색 풍선), in which rapper Danny Ahn refers to himself by his nickname Skinny Pig.

Critics and media have noted the group's unique blend of five distinctly different voices.{{cite news |date=July 10, 2014 |title=[리뷰] 그랬지, 12년전에도 god는 어른스런 아이돌이었다…'우리가 사는 이야기' |url=http://news.joins.com/article/15213735 |work=JoongAng Ilbo |language=ko}} Mnet's Legends 100 series noted that "[The] synergy created by these five people began a page of popular music history that has never been seen before."

Along with Shinhwa, g.o.d was the earliest idol group to adopt a more public-friendly approach towards fans, transitioning away from the mysterious and intensely private personas of earlier groups H.O.T. and Sechs Kies.{{cite news |date=August 23, 2009 |title=[하이컷 엿보기] 아이돌 그룹 변천사...'소방차'에서 '빅뱅'까지 |url=http://news.chosun.com/site/data/html_dir/2009/08/23/2009082300786.html |work=The Chosun Ilbo |language=ko}}{{cite news |date=August 6, 2013 |title=The Root of K-Pop: The Influences of Today's Biggest Acts |url=http://www.billboard.com/articles/columns/k-town/5638224/the-root-of-k-pop-the-influences-of-todays-biggest-acts |publisher=Billboard K-Town}}{{cite news |date=February 25, 2002 |title=[이제는 기획이다] 'god신화' 정해익 |url=http://news.joins.com/article/819095 |work=JoongAng Ilbo |language=ko}}{{cite news |date=February 15, 2019 |title=[키워드 K팝] god로 복고열풍 일으킨 종합엔터사 iHQ |url=https://www.mk.co.kr/news/view/entertain/2019/02/94773/ |url-status=dead |archive-url=https://web.archive.org/web/20190322142513/https://www.mk.co.kr/news/view/entertain/2019/02/94773/ |archive-date=March 22, 2019 |access-date=March 22, 2019 |work=mk.com (Maeil Business Newspaper) |language=ko}} As a vocally-focused group, g.o.d did not adopt any image or concept aimed at a particular age demographic unlike most idol groups at that time which were pitched as teen idols and it further added to their "everyman" persona and solidified their nickname "the nation's group".{{cite news |last=Lee |first=Su-ho |date=July 20, 2014 |title=컴백한 원조 아이돌 지오디(god)...부모와 아이들이 함께 즐겁다 |url=http://premium.chosun.com/site/data/html_dir/2014/07/18/2014071802071.html |work=The Chosun Ilbo |language=ko}} Likewise, they have refrained from colorful and elaborate stage costumes or complex choreography, preferring to utilize themes and simple dance routines to allow members to directly engage with the audience.{{cite news |date=December 21, 2015 |title="이제 안 헤어져" 윤계상의 약속, 다시 찾아온 god의 보통날 |url=http://news.kmib.co.kr/article/view.asp?arcid=0010182274&code=61181611&cp=nv |work=Kukmin Ilbo |language=ko}}{{cite news |date=October 25, 2014 |title=[리뷰]이런 그룹 있어야 하지 않나, god |url=http://news.joins.com/article/16226903 |work=JoongAng Ilbo |language=ko}}

g.o.d is the first K-pop idol group to hold one hundred concerts, a feat they achieved during the "100-day Human Concert" series in 2002 and 2003.{{cite news |date=September 29, 2014 |title=빅스타, 한국 가수 최초로 일본 콘서트 '100회 공연' 달성 |url=http://news.chosun.com/site/data/html_dir/2014/09/29/2014092902430.html |work=The Chosun Ilbo |language=ko}}{{cite news |date=March 23, 2003 |title=GOD, 라이브 100일 대기록 눈 앞 |url=http://news.joins.com/article/1977929 |work=JoongAng Ilbo |language=ko}} They gained popularity and acclaim as consummate entertainers for their stage presence and humorously casual style, often presiding over their concerts themselves.{{cite news |date=July 13, 2014 |title=춤추다 벌렁 드러누워도…'5인조 god'가 반갑다 |url=http://www.hani.co.kr/arti/culture/music/646738.html |work=The Hankyoreh |language=ko}} The group is noted within the industry for their interactive approach towards fans during concerts, which often feature segments such as taking song requests or teaching the audience a dance move.{{cite news |date=December 16, 2015 |title=[더★리뷰] god, 한 뼘 거리에서 '팬지'와 소통하다 |url=http://the-star.co.kr/site/data/html_dir/2015/12/16/2015121604221.html |work=The Star (The Chosun Ilbo) |language=ko}}{{cite web |date=November 8, 2014 |title=Recap: A Reunion to Remember – g.o.d 15th Anniversary Reunion Concert |url=https://www.soompi.com/2014/11/08/a-reunion-to-remember-g-o-d-15th-anniversary-reunion-concert-2/ |publisher=Soompi}} Critics have described their concerts as "a giant noraebang" due to the group's large number of recognizable hit songs.{{cite news |date=December 17, 2015 |title=[리뷰] 1년만에 오래된 친구 만난 날…'god 콘서트' |url=http://news.joins.com/article/19266334 |work=JoongAng Ilbo |language=ko}}

Since their early days, g.o.d's concerts have revolved around specific themes. Their first national tour was entitled "The Story of Five Men", a reference to the eponymous song from their second album chronicling the austere conditions they endured while preparing to debut. The "100-day Human Concert" series notably featured a different theme for each concert. After reuniting in 2014, the group has been more experimental, revising their choreography and the instrumentation of their background tracks several times. Their "g.o.d to MEN" national tour in early 2017 was designed and choreographed as a Broadway musical. Lee Mi-hyun of the JoongAng Ilbo, in reviewing the Seoul leg of the tour, praised the group for their ability to entertain and reinvent themselves without compromising their artistic integrity or losing their unique sound.{{cite news |date=January 9, 2017 |title=괜히 god가 아니다…2만 여명 전곡 떼창 가능한 유일한 그룹 |url=http://news.joins.com/article/21095956 |work=JoongAng Ilbo |language=ko}}

{{cquote|g.o.d is a group that is remembered as a "song" unlike any of the idol groups in Korea. Many idol groups that have appeared in the past twenty years since H.O.T and S.E.S. in the mid-90s are remembered for brilliant dances, fashion, superb concepts, sexiness, and cuteness. But g.o.d was different. Songs such as "One Candle", "To Mother", "Love and Remember", "Lies", and "An Ordinary Day" were loved by various generations... [...] g.o.d tried to differentiate themselves with a unique minimalist, warm sound.

— 10Asia

}}

g.o.d was the first boy band to be dubbed "the nation's group" ({{Korean|국민그룹||Gukmin geurup}}), a sobriquet popularized by the media and cultural commentators due to their appeal to not only the teenage demographic, but across a much broader age demographic compared to their contemporaries.{{cite news |last=Lee |first=Su-ho |date=July 14, 2014 |title=[대중가요] 웰컴! 지오디 |url=http://weekly.chosun.com/client/news/viw.asp?ctcd=c09&nNewsNumb=002315100020 |work=Jugan Chosun |language=ko}}{{cite news |date=December 11, 2015 |title=불후의 명곡 (2TV, 12월12일) 사랑해 그리고 기억해, god 편 |url=http://office.kbs.co.kr/mylovekbs/archives/207461 |url-status=dead |archive-url=https://web.archive.org/web/20170801201850/http://office.kbs.co.kr/mylovekbs/archives/207461 |archive-date=August 1, 2017 |access-date=July 13, 2017 |publisher=KBS |language=ko}} In contrast to their contemporaries, who were primarily targeting a teenage audience, they were known as the boy band which "appealed to both teenagers and their parents" and "rose beyond its status as an idol group to be loved by people of all ages."{{cite book |last=Song |first=Cheol-min |url=https://issuu.com/kocis9/docs/k-popbeyondasia_en |title=Korean Culture No.2: K-Pop Beyond Asia |date=2012 |publisher=KOCIS |page=35}} Cultural commentators have noted that the subject matter of their debut song "To Mother" and other songs such as "One Candle" and "Road" further contributed to their broad popular appeal as the country was transitioning out of difficult times and was still recovering from the 1997 Asian financial crisis when the group debuted.{{Cite episode |title=우리 god 다시 하자 |series=Documentary Special |network=MBC |date=December 2, 2014}} They are the first idol group to star in their own reality show, g.o.d's Baby Diaries, beginning a trend of idol singers and other entertainers participating in similar shows such as Hello Baby and The Return of Superman.{{cite news |date=November 13, 2013 |title='god의 육아일기' 그 후 13년…진짜 가족·리얼리티 진화 |url=http://news.donga.com/3/all/20131113/58855046/1 |work=The Dong-a Ilbo |language=ko}}

g.o.d set a number of records in sales figures. They currently hold the record for the highest-selling album (not including a repackaged version) within a single month – their fourth album Chapter 4 (released in November 2001) sold 1,441,209 copies within a month of its release{{cite web |title=2001년 11월 가요음반판매량 |url=http://www.riak.or.kr/chart/cdc/2001-11.pdf |url-status=dead |archive-url=https://web.archive.org/web/20171015150153/http://www.riak.or.kr/chart/cdc/2001-11.pdf |archive-date=2017-10-15 |access-date=2017-10-15 |publisher=Recording Industry Association of Korea |language=ko}}{{cite news |date=October 13, 2017 |title=BTS album 'Love Yourself: Her' sells over 1.2 mln copies |url=http://www.koreaherald.com/view.php?ud=20171013000378&ACE_SEARCH=1 |work=The Korea Herald}} – and was the only K-pop group to have the sales figures of an album surpass the 1.2 million mark within that time frame until BTS accomplished the same feat in 2017 with the album Love Yourself: Her.{{cite news |date=October 12, 2017 |title=BTS's "Love Yourself: Her" Sets New Gaon Chart Record In 16 Years With 1.2 Million Albums Sold |url=https://www.soompi.com/2017/10/12/btss-love-sets-new-gaon-chart-record-16-years-1-2-million-albums-sold/ |url-status=dead |archive-url=https://web.archive.org/web/20180121002703/https://www.soompi.com/2017/10/12/btss-love-sets-new-gaon-chart-record-16-years-1-2-million-albums-sold/ |archive-date=January 21, 2018 |access-date=October 14, 2017 |publisher=Soompi}}{{cite news |date=October 13, 2017 |title=방탄소년단, 단일 앨범 120만장 돌파 '대기록'…god 4집 이후 16년만 |url=http://news.chosun.com/site/data/html_dir/2017/10/13/2017101300912.html |work=The Chosun Ilbo |language=ko}} They are the most recent K-pop group to sell over a million physical copies of a full album and the last group to do so prior to the establishment of digital music stores, having sold over 1.7 million copies of Chapter 4, before EXO reached the milestone in 2013.{{cite news |last=Jackson |first=Julie |date=December 27, 2013 |title=EXO album sells 1m copies, 1st in 12 years |url=http://www.koreaherald.com/view.php?ud=20131227000657&ntn=0 |work=The Korea Herald}}

The enduring popularity and cross-generational appeal of their songs and their success has influenced many K-pop idol singers of the new generation, such as R&B quartet 2AM,{{cite news |date=February 2, 2012 |title=2AM, "요즘 가장 힘든 것? 피곤해도 항상 웃어요"[인터뷰] |url=http://news.chosun.com/site/data/html_dir/2010/02/02/2010020200289.html |work=The Chosun Ilbo |language=ko}} boy band B1A4,{{cite news |date=May 24, 2011 |title=비원에이포 "지오디 닮은 국민 아이돌 되겠다"[인터뷰] |url=http://news.chosun.com/site/data/html_dir/2011/05/24/2011052401885.html |work=The Chosun Ilbo |language=ko}} girl group Twice{{cite news |date=January 6, 2016 |title=트와이스 "롤모델은 god, 오래 가고 싶어" |url=http://news.chosun.com/site/data/html_dir/2016/01/06/2016010600698.html |work=The Chosun Ilbo |language=ko}} and solo artist IU,{{cite news |date=July 4, 2014 |title=아이유 측 "god 콜라보 맞다, 방송·콘서트 계획은 無" |url=http://news.joins.com/article/15164388 |work=JoongAng Ilbo |language=ko}} who have all cited g.o.d as industry "role models" and "inspirations".{{cite news |date=July 3, 2014 |title='국민그룹' god 컴백, 후배들도 뜨겁게 반겼다 |url=http://tenasia.hankyung.com/archives/277529 |work=10Asia (Korea Economic Daily) |language=ko}}{{cite news |date=May 8, 2014 |title=god 미운오리새끼 컴백, 후배 가수들 반색? NS윤지 "눈물 난다" |url=http://thestar.chosun.com/site/data/html_dir/2014/05/08/2014050803500.html |work=The Star (The Chosun Ilbo) |language=ko}} Widely acknowledged within the Korean music industry as "legends of K-pop", g.o.d is the only guest to perform on You Hee-yeol's Sketchbook as exclusive guests and the first K-pop group to be the featured legend on Immortal Songs: Singing the Legend. In 2013 the group was selected and featured in Legend 100 – Artists, a Mnet documentary series highlighting 100 legendary Korean artists (both solo artists and groups) active from 1933 to 2002 selected by a panel of fifty professors, music critics and other music professionals for their contributions and achievements.{{cite news |date=January 11, 2013 |title=Mnet Seeks to Communicate with K-Pop Generation with 'Legend 100 – Artist' |url=http://mwave.interest.me/en/kpop-news/article/26114/new-mnet-cross-media-project-legend-100-artist-targets-youth |publisher=Mnet}}{{cite news |date=January 10, 2013 |title=이난영부터 싸이까지..가요계 전설 100인을 말한다 |url=http://www.yonhapnews.co.kr/culture/2013/01/10/0901000000AKR20130110132900005.HTML |publisher=Yonhap News Agency |language=ko}} According to a 2016 poll conducted by The Dong-a Ilbo in which thirty music industry experts and nearly 2,000 citizens voted for the top 15 greatest male K-pop idol groups of the past twenty years, g.o.d was ranked third by the public and fifth by the panel of experts.{{cite news |date=September 1, 2016 |title="반짝반짝 눈이 부셔"… 빅뱅-소녀시대 역대 최고 아이돌 |url=http://news.donga.com/3/all/20160901/80071885/1 |work=The Dong-a Ilbo |language=ko}}{{cite web |date=September 4, 2016 |title=The top 15 K-pop boy groups over the past 20 years |url=https://www.allkpop.com/article/2016/09/the-top-15-k-pop-boy-groups-over-the-past-20-years/s/ |publisher=allkpop.com}} Of the inactive or disbanded first-generation groups, g.o.d was the first to make a comeback and still attain success in a highly saturated market in spite of a nearly decade-long hiatus, which commentators have attributed to the overall increased interest in music and games popular during the 1980s and 1990s as well as the fact that the basis of their popularity had been centered on their vocal abilities and the lyrical content of their songs.{{cite news |date=December 29, 2014 |title=[Why] 볼링·탁구에 추억의 아이돌까지… 8090문화 전성시대 |url=http://news.chosun.com/site/data/html_dir/2014/12/29/2014122901574.html |work=The Chosun Ilbo |language=ko}}{{cite news |date=December 8, 2014 |title=god 컴백 A+ 위풍당당…재결성 신드롬 이끌다 |url=http://news.donga.com/3/07/20141208/68403590/4 |work=The Dong-a Ilbo |language=ko}}{{cite news |date=May 15, 2014 |title=god-아이유부터 '밤사'까지, 가요계의 최근 키워드는 '복고' |url=http://news.chosun.com/site/data/html_dir/2014/05/15/2014051501080.html |work=The Chosun Ilbo |language=ko}}

In contrast to the industry norm for group and all members' individual contracts to be managed by a single company, g.o.d's contractual arrangement was considered groundbreaking for its time as the contracts of the group and each individual member were managed by two different companies. They were managed by and the trademark of their group name is still owned by EBM (now SidusHQ), but individual contracts were managed separately: the individual contracts of the original four members (Park Joon-hyung, Yoon Kye-sang, Danny Ahn and Son Ho-young) were initially managed by SidusHQ while Kim Tae-woo was managed by Park Jin-young's label and agency JYP Entertainment. It would set a precedent in the K-pop industry as this arrangement allowed long-running group Shinhwa to continue group activities after leaving S.M. Entertainment and for g.o.d and fellow first-generation idol group Sechs Kies to recommence group activities after a number of years despite all members being managed by different companies and agencies.{{cite news |date=March 26, 2015 |title=2AM 미래는 god? 팬덤이 관건이다 |url=http://news.chosun.com/site/data/html_dir/2015/03/26/2015032602583.html |work=The Chosun Ilbo |language=ko}}

At the time of its release, "To Mother" (어머님께) was the most requested track on radio stations. Other songs, such as "One Candle" (촛불하나),{{cite news |date=July 9, 2014 |title=Foreign street musician's rendition of K-pop song warms hearts |url=https://www.koreatimes.co.kr/www/news/nation/2016/09/511_160678.html |work=The Korea Times}} "Love and Remember" (사랑해 그리고 기억해), "Lies" (거짓말){{cite news |date=September 1, 2016 |title=Survey Ranks Top K-Pop Idols And Songs In The Past 20 Years |url=https://www.soompi.com/2016/09/01/survey-ranks-top-k-pop-idols-songs-past-20-years/ |publisher=Soompi}}{{cite news |date=September 1, 2016 |title=빅뱅-소녀시대 역대 최고 아이돌 |url=http://news.donga.com/NewsStand/3/all/20160901/80071885/1 |work=The Dong-a Ilbo |language=ko}} and "Road" (길) are considered "indisputable K-pop classics recognized and enjoyed by Koreans of all ages" and regularly covered on singing competitions and music variety shows.{{cite news |date=February 18, 2017 |title=VIXX's Leo Shows Off Unexpected Trot And Rap Skills On "Singing Battle" |url=https://www.soompi.com/2017/02/18/vixxs-leo-shows-off-unexpected-trot-rap-skills-singing-battle/ |publisher=Soompi}} "Sorrow" (애수), from the second album, was featured in the Pump It Up video game series. Their songs have been used as background music on various television dramas and variety shows, including tvN's Reply 1994,{{cite web |title=[12월 셋째주] 응답하라 18, 19화 BGM 리스트 |url=http://program.tving.com/tvn/reply1994/19/Board/View?b_seq=13 |publisher=tving.com |language=ko}} KBS's Drama Special and The Return of Superman and many others.

{{Main|List of awards and nominations received by g.o.d}}

• Park Joon-hyung (박준형) – rap, dance, leader
• Yoon Kye-sang (윤계상) – vocals
• Danny Ahn (데니 안) – rap
• Son Ho-young (손호영) – vocals
• Kim Tae-woo (김태우) – vocals

{{Main|g.o.d discography}}

• Chapter 1 (1999)
• Chapter 2 (1999)
• Chapter 3 (2000)
• Chapter 4 (2001)
• Chapter 5: Letter (2002)
• An Ordinary Day (2004)
• Into the Sky (2005)
• Chapter 8 (2014)
• Then & Now (2019)

{{main|List of g.o.d concert tours}}

;Concert tours

• 1st National Tour: The Story of Five Men (2001)
• SK Telecom Ting Concert (2003)
• g.o.d is Back (2005)
• 15th Anniversary Reunion Tour (2014)
• g.o.d 2015 Concert (2015)
• g.o.d to Men Tour (2017)
• g.o.d 20th Anniversary Tour "Greatest" (2018–2019)
• g.o.d "On" Concert Tour (2022)
• g.o.d's Masterpiece Tour (2023)
• g.o.d "Chapter 0" Concert (2024)

;Residencies

• 100 Days Human Concert (2002–2003)

• List of South Korean idol groups (1990s)
• List of best-selling albums in South Korea

{{reflist|colwidth=30em}}

• [https://www.youtube.com/user/g5dofficial/ Official YouTube channel]
• {{Webarchive|url=https://web.archive.org/web/20180104073008/http://www.mnet.com/artist/49368/profile |date=2018-01-04 }} on Mnet {{in lang|ko}}

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{{g.o.d}}

{{IHQ (company)}}

{{JYP Entertainment}}

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Category:Grand Prize Golden Disc Award recipients

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Category:JYP Entertainment artists

Category:Melon Music Award winners

Category:MAMA Award winners

Category:Musical groups established in 1999

Category:South Korean boy bands

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Category:1999 establishments in South Korea