rimmel
{{Short description|British multinational cosmetics brand}}
{{For|the album by Francesco De Gregori|Rimmel (album)}}
{{Infobox company
| name = Ella Marie Cohen Beauty Co. (Rimmel London)
| logo = Rimmel logo.svg
| logo_size =
| type = Subsidiary
| industry = Cosmetics
| foundation = 1834
| founder = Eugène Rimmel
| location_city = London
| location_country = England
| area_served = Worldwide
| key_people = Bernd Beetz (CEO)
| products = cosmetics
| revenue =
| operating_income =
| net_income =
| num_employees =
| parent = Coty
| subsid =
| homepage = [http://rimmellondon.com rimmellondon.com]
}}
Rimmel (commonly known as Rimmel London) is a British multinational cosmetics brand, now owned by parent company Coty. The House of Rimmel was founded by French-born British cosmetics entrepreneur Eugène Rimmel in 1834, in Bond Street, London.{{cite web | url=https://www.theguardian.com/fashion/fashion-blog/2012/jan/23/brief-history-rimmel | title=A brief history of Rimmel | Beauty | the Guardian }}
With creative success with these products, Rimmel London began creating products such as pomades and mouth rinses. Today, the brand is one of the world's most popular make-up producers.
Marketing and spokesmodels
Rimmel's company motto is "Get the London Look". The faces of Rimmel were Kate Moss,{{Cite web|title=Kate Moss and Rimmel: an exclusive collection for 15 years of collab|url=https://www.lady-first.me/article/kate-moss-and-rimmel-an-exclusive-collection-for-15-years-of-collab,681.html|archive-url=https://web.archive.org/web/20210629142033/https://www.lady-first.me/article/kate-moss-and-rimmel-an-exclusive-collection-for-15-years-of-collab,681.html|url-status=usurped|archive-date=June 29, 2021|access-date=2021-06-29|website=LadyFirst|language=en}} Sophie Ellis-Bextor, Lily Cole, Ayumi Hamasaki,{{Cite web |url=http://news24.jp/entertainment/news/167095.html |title=浜崎あゆみ、英国ナンバーワンメークブランドの顔に | 日テレNews24 |access-date=2009-07-27 |archive-url=https://web.archive.org/web/20090731023026/http://news24.jp/entertainment/news/167095.html |archive-date=2009-07-31 |url-status=dead }} and ITV's Holly Willoughby.
In October 2009, it was announced that Jerry Hall, Georgia May Jagger, and Canadian supermodel, Coco Rocha, were set to join to the line up of spokeswomen.{{cite web|url=http://www.sassybella.com/2009/10/rimmel-london-add-georgia-may-jagger-and-coco-rocha-to-their-roster-while-rocha-cooks-at-home/|title=Rimmel London add Georgia May Jagger and Coco Rocha to their roster while Rocha cooks at home|website=Sassybella.com|date=19 October 2009 |access-date=9 August 2018}} Within days of Rocha's first campaign release, Rimmel announced that they had signed Zooey Deschanel, Solange Knowles, and Alejandra Ramos Munoz would help the brand launch into the global marketplace.{{cite web|url=http://www.wwd.com/beauty-industry-news/zooey-deschanel-and-solange-knowles-tapped-by-rimmel-2526177?browsets=1267788799726|title=Zooey Deschanel and Solange Knowles Tapped by Rimmel|first=Brid|last=Costello|date=5 March 2010|website=Wwd.com|access-date=9 August 2018}} In 2013, Rimmel announced their collaboration with British singer, Rita Ora, for makeup collections.{{cite web|url=http://style.mtv.com/tag/red-lipstick|archive-url=https://web.archive.org/web/20150602031610/http://style.mtv.com/tag/red-lipstick/|url-status=dead|archive-date=June 2, 2015|title=Rita Ora Confirms Rimmel London Collection|publisher=MTV|date=19 September 2013|access-date=15 December 2015}} In 2016, Rimmel named Cara Delevingne as one of the faces of their brand.{{cite web|title=CARA DELEVINGNE IS NOW THE FACE OF RIMMEL|url=http://www.elle.co.za/cara-delevingne-now-face-rimmel/|publisher=Elle South Africa|access-date=April 13, 2016|date=April 13, 2016}}
Ads featuring Moss and Jagger were banned from British magazines and television after the Advertising Standards Authority found them to be misleading as the ads used false lashes.{{Cite web |url=http://www.asa.org.uk/ASA-action/Adjudications.aspx?SearchTerms=rimmel |title=Adjudications - Advertising Standards Authority |access-date=2011-03-28 |archive-url=https://web.archive.org/web/20120308152513/http://www.asa.org.uk/ASA-action/Adjudications.aspx?SearchTerms=rimmel#results |archive-date=2012-03-08 |url-status=dead }} In 2021, Rimmel announced Adwoa Aboah as the global activist for the brand. She would be the face of major beauty campaigns for the year.{{cite web |title=Rimmel London Taps Adwoa Aboah as a Global Activist for the Brand. |url=https://www.beautypackaging.com/contents/view_breaking-news/2021-05-07/rimmel-london-taps-adwoa-aboah-as-a-global-activist-for-the-brand/ |website=Beauty Packaging |access-date=January 5, 2023}} In 2022, Tom Daley became the first male ambassador of the brand.{{Cite web |title=Tom Daley : "Quand j’étais jeune, il était impensable de montrer un homme se maquiller" |url=https://www.lofficiel.com/beaute/tom-daley-quand-j-etais-jeune-il-etait-impensable-de-montrer-un-homme-se-maquille |access-date=16 April 2024 |website=L'Officiel}}
= International =
Rimmel products are available in pharmacies and supermarkets in Argentina, Australia, Austria, Bahrain, Belarus, Belgium, Bulgaria, Canada, China, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Latvia, Lithuania, Lebanon, Malta, Mexico, Netherlands, Norway, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Slovakia, South Africa, South Korea, Spain, Turkey, Lebanon, the United Arab Emirates, the United Kingdom, Ukraine, Greece, and the United States.{{Cite web |url=http://www.rimmellondon.com/US/promotions.aspx?id=487 |title=Promotions : Rimmel London |access-date=2010-11-08 |archive-url=https://web.archive.org/web/20101028012826/http://www.rimmellondon.com/US/promotions.aspx?id=487 |archive-date=2010-10-28 |url-status=dead }}
References
{{Reflist}}
External links
{{Commons category}}
- {{official website|http://rimmellondon.com}}
{{Cosmetics}}