:Motorola Mobility

{{Main|Motorola}}

File:Motorola Mobility.svg

On January 4, 2011, Motorola, Inc. was split into two publicly traded companies; Motorola Solutions took on the company's enterprise-oriented business units, while the remaining mostly consumer divisions were taken on by Motorola Mobility.{{cite press release|url=http://mediacenter.motorola.com/Press-Releases/Motorola-Mobility-Launches-as-Independent-Company-352b.aspx |archive-url=https://web.archive.org/web/20120221000924/http://mediacenter.motorola.com/Press-Releases/Motorola-Mobility-Launches-as-Independent-Company-352b.aspx |title=Motorola Mobility Launches as Independent Company |publisher=Motorola Mobility |archive-date=February 21, 2012 |date=January 4, 2011 |access-date=August 13, 2013}} The previous Motorola had been a pioneer in the development of cellular phones. After the major success of RAZR V3, the company was unable to keep up and quickly lost market share to rivals such as Nokia and Samsung, leading to major financial losses that culminated in the company's split.{{Cite web |last=Ojo |first=Bolaji |date=2007-12-03 |title=Motorola's new CEO faces long odds |url=https://www.eetimes.com/motorolas-new-ceo-faces-long-odds/?utm_source=eetimes&utm_medium=relatedcontent |access-date=2025-05-19 |website=EE Times}} Legally, the split was structured so that Motorola Inc. changed its name to Motorola Solutions and spun off Motorola Mobility as a new publicly traded company.

Motorola Mobility originally consisted of the mobile devices business, which produced smartphones, mobile accessories including Bluetooth headphones, and the home business, which produced set-top boxes, end-to-end video solutions, cordless phones, and cable modems.

In the run up to the company's formation, Motorola Defy, Droid Pro, Droid 2 (global) and Bravo were among the handsets introduced. At the 2011 Consumer Electronic Show, Motorola Mobility introduced the Motorola Atrix 4G, Droid Bionic and Cliq 2 handsets, as well as the Motorola Xoom tablet.{{Cite web |date=2011-01-26 |title=Motorola Mobility reports robust growth in last quarter, but predicts difficult times ahead |url=https://www.engadget.com/2011-01-26-motorola-mobility-reports-robust-growth-in-last-quarter-but-pre.html |access-date=2025-05-19 |website=Engadget |language=en-US}} At Mobile World Congress the company also announced the Motorola Gleam flip phone and Motorola Pro for GSM networks.{{Cite web |date=2011-02-14 |title=Motorola Gleam: Because the world needs yet another RAZR |url=https://www.intomobile.com/2011/02/14/motorola-gleam-because-the-world-needs-yet-another-razr-variant/ |access-date=2025-05-19 |website=IntoMobile |language=en-US}}{{Cite web |title=MWC 2011 - Rollin' with Motorola, Samsung & Huawei |url=https://www.hardwarezone.com.sg/feature-mwc-2011-rollin-motorola-samsung-huawei |access-date=2025-05-19 |website=www.hardwarezone.com.sg |language=en}} In Q1 2011, the company reported revenues of $3 billion (up 22% from a year prior) and sales of 9.3 million mobile devices, including 4.1 million smartphones.{{Cite web |last=Savitz |first=Eric |title=Motorola Mobility Q1 Tops Estimates; Sells 4.1M Smartphones; Over 250K Tablets |url=https://www.forbes.com/sites/ericsavitz/2011/04/28/motorola-mobility-q1-tops-estimates-sells-4-1m-smartphones-over-250k-tablets/ |access-date=2025-05-19 |website=Forbes |language=en}}

In June 2011, the company launched their third generation Droid, Droid 3.{{Cite web |title=Motorola Droid 3 for Verizon is finally announced |url=https://www.gsmarena.com/motorola_droid_3_for_verizon_is_finally_announced-news-2863.php |access-date=2025-05-19 |website=GSMArena.com |language=en-US}} They also announced other products during this time including the Motorola Photon 4G and the Motorola Wilder feature phone.{{Cite web |last=Todorov |first=Nick |date=2011-06-08 |title=Budget-friendly Motorola WILDER gets officially announced |url=https://www.phonearena.com/news/Budget-friendly-Motorola-WILDER-gets-officially-announced_id19404 |access-date=2025-05-19 |website=PhoneArena |language=en-US}}{{Cite web |last=Petrov |first=Daniel |date=2011-06-10 |title=Motorola PHOTON 4G is the diamond-shaped Tegra 2 handset for Sprint you've been waiting for |url=https://www.phonearena.com/news/Motorola-PHOTON-4G-is-the-diamond-shaped-Tegra-2-handset-for-Sprint-youve-been-waiting-for_id19447 |access-date=2025-05-19 |website=PhoneArena |language=en-US}}

On October 18, 2011, Motorola Mobility announced the Droid Razr smartphone, bringing back the Razr brand that had been very popular as the Razr V3 in the 2000s.{{Cite web |last=Goldman |first=David |title=Motorola brings back RAZR brand |url=https://money.cnn.com/2011/10/18/technology/motorola_xoom_droid_razr/index.htm |access-date=2025-05-19 |website=CNNMoney}}

On August 15, 2011, American technology company Google announced that it would acquire Motorola Mobility for $12.5 billion, pending regulatory approval.{{cite news |url=https://www.washingtonpost.com/blogs/faster-forward/post/google-agrees-to-acquire-motorola-mobility/2011/08/15/gIQABmTkGJ_blog.html |title=Google agrees to acquire Motorola Mobility |author=Tsukayama, Hayley |date=August 15, 2011 |newspaper=The Washington Post |access-date=August 15, 2011}}{{cite press release |url=http://investor.google.com/releases/2011/0815.html |title=Google to Acquire Motorola Mobility |date=August 15, 2011 |access-date=August 15, 2011}}{{cite news|last= Bradshaw |first= Timothy ‘Tim’ |title= Google buys Motorola mobile phone division |url= http://www.ft.com/cms/s/2/e906bedc-c734-11e0-a9ef-00144feabdc0.html#axzz1V6DVHjMP |access-date= August 15, 2011 |newspaper= Financial Times |date= August 15, 2011}} Critics viewed Google as being a white knight, since Motorola Mobility had recently had a fifth straight quarter of losses.{{cite news |url=http://www.dailytech.com/Motorola+Bleeds+More+Cash+as+it+Waits+for+Google+to+Save+It/article24589.htm |title=Motorola Bleeds More Cash as it Waits for Google to Save It |work=DailyTech |last=Mick |first=Jason |date=May 2, 2012 |access-date=January 3, 2013 |archive-date=March 8, 2016 |archive-url=https://web.archive.org/web/20160308070207/http://www.dailytech.com/Motorola+Bleeds+More+Cash+as+it+Waits+for+Google+to+Save+It/article24589.htm |url-status=dead }} Google planned to operate Motorola Mobility as an independent company.{{cite news |url=https://www.nytimes.com/2011/08/22/technology/after-google-motorola-to-face-identity-crisis.html |title=Motorola's Identity Crisis |first1=Matt |last1=Richtel |first2=Jenna |last2=Wortham |date=August 21, 2011 |work=The New York Times |access-date=January 3, 2013}} In a post on the company's blog, Google CEO and co-founder Larry Page revealed that Google's acquisition of Motorola Mobility was a strategic move to strengthen Google's patent portfolio. At the time, the company had 17,000 patents, with 7,500 patents pending.{{cite news|last=Page|first=Larry|title=Supercharging Android: Google to Acquire Motorola Mobility|url=http://googleblog.blogspot.com/2011/08/supercharging-android-google-to-acquire.html|newspaper=Official Google Blog|date=August 15, 2011}}{{cite web |url=http://news.cnet.com/8301-1035_3-20092600-94/motorola-struggled-before-the-google-deal/ |title=Motorola struggled before the Google deal |last=Cheng |first=Roger |website=CNET |date=August 15, 2011 |access-date=January 3, 2013}} The expanded portfolio was to defend the viability of its Android operating system, which had been the subject of numerous patent infringement lawsuits between device vendors and other companies such as Apple, Microsoft and Oracle.{{cite web |url= http://www.appleinsider.com/articles/11/08/15/google_ceo_anticompetitive_apple_microsoft_forced_motorola_deal.html |title=Google CEO: 'Anticompetitive' Apple, Microsoft forced Motorola deal |date=August 15, 2011 |access-date=August 15, 2011 |work=Apple Insider}}{{cite web |url=http://googleblog.blogspot.com/2011/08/when-patents-attack-android.html |title=When patents attack Android |first=David |last=Drummond |date=August 3, 2011 |work=Official Google Blog |publisher=Google Inc |access-date=August 3, 2011}}File:Motorola Mobility Logo Being Installed.jpg

On November 17, 2011, Motorola Mobility announced that its shareholders voted in favor of the company's acquisition by Google for $12.5 billion. The deal received regulatory approval from the United States Department of Justice and the European Union on February 13, 2012.{{cite web|url=https://www.engadget.com/2012/02/13/us-gives-its-blessing-to-googles-moto-purchase/|title=US gives its blessing to Google's Moto Purchase|date=Feb 13, 2012|publisher=Engadget}} The deal received subsequent approval from Chinese authorities and was completed on May 22, 2012.{{cite news |url=https://www.bbc.co.uk/news/business-18164190 |work=BBC News |title=Google completes purchase of Motorola Mobility |date=May 22, 2012 |access-date=August 13, 2013}} Alongside the completion of the acquisition, Motorola Mobility's CEO Sanjay Jha was replaced by Dennis Woodside, a former senior vice president at Google.{{Citation |last=D'Orazio |first=Dante |date=May 23, 2012

|title=Meet Motorola Mobility's new CEO |at=washingtonpost.com |access-date=May 23, 2012

|newspaper=The Washington Post (originally published on The Verge)

|url=https://www.washingtonpost.com/business/technology/motorola-mobilitys-new-ceo-who-is-dennis-woodside/2012/05/23/gJQADCg8jU_story_1.html }}

On August 13, 2012, Google announced that it would cut 4,000 employees and close one third of the company's locations, mostly outside the US.{{cite news |url=https://abcnews.go.com/blogs/business/2012/08/google-plans-to-slash-jobs-at-cell-phone-maker/ |title=Google Cutting 4,000 at Motorola Unit |work=ABC News |date=August 13, 2012 |access-date=January 3, 2012}}

On December 19, 2012, it was announced that Arris Group would purchase Motorola Mobility's cable modem and set-top box business for $2.35 billion in a cash-and-stock transaction.{{cite press release |url=https://finance.yahoo.com/news/arris-acquire-motorola-home-business-231200145.html |archive-url=https://web.archive.org/web/20121222083817/http://finance.yahoo.com/news/arris-acquire-motorola-home-business-231200145.html |url-status=dead |archive-date=December 22, 2012 |title=ARRIS To Acquire Motorola Home Business For $2.35 Billion In Cash And Stock |publisher=Arris Group |date=December 19, 2012 |access-date=January 3, 2013 }}

In May 2013, Motorola Mobility opened a factory in Fort Worth, Texas, with the intent to assemble customized smartphones in the US. At its peak, the factory employed 3,800 workers. On April 9, 2014, following the departure of Woodside, lead product developer Rick Osterloh was named the new president of Motorola Mobility.{{cite web|title=Under Lenovo, Motorola picks a new but familiar leader|url=https://www.engadget.com/2014/04/09/motorola-names-rick-osterloh-president/|work=Engadget|date=9 April 2014 |access-date=April 15, 2014}}

Under Google ownership, Motorola Mobility's market share would be boosted by a focus on high-quality entry-level smartphones, aimed primarily at emerging markets; in the first quarter of 2014, Motorola Mobility sold 6.5 million phones—led by strong sales of its low-end Moto G, especially in markets such as India, and in the United Kingdom—where the company accounted for 6% of smartphone sales sold in the quarter, up from nearly zero. These goals were compounded further by the May 2014 introduction of the Moto E—a low-end device aimed at first-time smartphone owners in emerging markets.{{cite web|title=Moto G resurrects Motorola in UK market|url=https://www.cnet.com/news/moto-g-resurrects-motorola-in-uk-market/|work=CNET|access-date=May 14, 2014}}{{cite web|title=Motorola ships 6.5 million phones in 2014 thanks to Moto G.|url=https://www.cnet.com/news/motorola-ships-6-5-million-devices-in-2014-thanks-to-moto-g/|work=CNET|access-date=May 14, 2014}}{{cite web|title=Motorola aims for Indian buyers with super-cheap Rs 6,999 Moto E|url=https://www.theguardian.com/technology/2014/may/13/motorola-india-moto-e-cheap-android|work=The Guardian|date=13 May 2014|access-date=May 14, 2014}}{{cite news|title=Motorola to Sell the Moto E Low-Priced Smartphone First in India|url=https://blogs.wsj.com/indiarealtime/2014/05/13/motorola-to-sell-the-moto-e-low-priced-smartphone-first-in-india/|work=IndiaRealTime|date=13 May 2014|publisher=The Wall Street Journal|access-date=May 14, 2014|last1=Krishna|first1=R. Jai}} In May 2014, Motorola Mobility announced that it would close its Fort Worth factory by the end of the year, citing the high costs of domestic manufacturing in combination with the weak sales of the Moto X (which was customized and assembled at the plant) and the company's increased emphasis on low-end devices and emerging markets.{{cite news|title=Google's Motorola Mobility to Close Factory in Texas|url=https://online.wsj.com/articles/googles-motorola-mobility-to-close-factory-in-texas-1401462571|website=The Wall Street Journal|date=30 May 2014|access-date=September 5, 2014|last1=Winkler|first1=Rolfe}}

On January 29, 2014, Google announced it would, pending regulatory approval, sell Motorola Mobility to the Chinese technology company Lenovo for US$2.91 billion in a cash-and-stock deal, seeing the sale of $750 million in Lenovo shares to Google. Google retained the Advanced Technologies & Projects unit (which was integrated into the main Android team), and all but 2000 of the company's patents. Lenovo had prominently disclosed its intent to enter the U.S. smartphone market, and had previously expressed interest in acquiring BlackBerry, but was reportedly blocked by the Canadian government due to national security concerns.{{cite web|title=Google sells Motorola to Lenovo for $2.91 billion|url=https://www.theverge.com/2014/1/29/5358620/lenovo-reportedly-buying-motorola-mobility-from-google|work=The Verge|date=29 January 2014|access-date=January 30, 2014}}{{cite web|title=Lenovo's BlackBerry takeover was reportedly thwarted by the Canadian government|url=https://www.theverge.com/2013/11/5/5069430/lenovo-bid-for-blackberry-blocked-by-canadian-government|work=The Verge|date=5 November 2013|access-date=January 30, 2014}}{{cite web|title=Google to keep Motorola's Advanced Technology group, including Project Ara modular phone|url=https://www.theverge.com/2014/1/29/5359068/google-keeping-motorola-advanced-technology-group-project-ara-phone|work=The Verge|date=29 January 2014|access-date=January 30, 2014}}{{cite web|title=Google to buy 5.94 percent stake in Lenovo after Motorola Mobility deal|url=http://gadgets.ndtv.com/mobiles/news/google-bought-594-percent-stake-in-lenovo-in-motorola-mobility-deal-480428|work=NDTV|date=7 February 2014 |access-date=May 19, 2014}} The acquisition was completed on October 30, 2014. The company remained headquartered in Chicago, and continued to use the Motorola brand, while Liu Jun ({{lang|zh-hans|刘军}}) — president of Lenovo's mobile device business, became the company's chairman.{{cite news|title=Lenovo Completes Motorola Acquisition|url=https://online.wsj.com/articles/lenovo-completes-motorola-acquisition-1414665138|access-date=October 30, 2014|work=The Wall Street Journal|date=October 30, 2014}}

On January 26, 2015, owing to its new ownership, Motorola Mobility re-launched its product line in China with the local release of the second-generation Moto X, and an upcoming release of the Moto G LTE and Moto X Pro (a re-branded Nexus 6) in time for the Chinese New Year.{{cite web|title=Motorola returns to China with launch of Moto X, Moto X Pro, and Moto G|url=https://www.theverge.com/2015/1/26/7904311/motorola-moto-x-china-launch|website=The Verge|date=26 January 2015|access-date=January 27, 2015}}

Lenovo maintained a "hands-off" approach in regards to Motorola Mobility's product development. Head designer Jim Wicks explained that "Google had very little influence and Lenovo has been the same." The company continued to engage in practices it adopted under Google, such as the use of nearly "stock" Android, undercutting competitor's pricing while offering superior hardware (as further encouraged by Lenovo), and placing a larger focus on direct-to-consumer selling of unlocked phones in the US market (as opposed to carrier subsidized versions). On July 28, 2015, Motorola Mobility unveiled three new devices, and its first under Lenovo ownership—the third-generation Moto G, Moto X Play, and Moto X Style—in three separate events.{{cite news |last=Savov |first=Vlad |date=July 29, 2015 |title=Under Lenovo, Motorola is more like Google than it ever was

|url=https://www.theverge.com/2015/7/29/9067665/motorola-google-lenovo-pure-android |newspaper=The Verge |location=United Kingdom |access-date=August 5, 2015}}

In August 2015, Lenovo announced that it would merge its existing smartphone division, including design, development, and manufacturing, into the Motorola Mobility unit. The announcement came in addition to a cut of 3,200 jobs across the entire company.{{cite news|last=Burt|first=Jeffrey|title=Lenovo Moves Smartphone Efforts to Motorola.|url=http://www.eweek.com/mobile/lenovo-moves-smartphone-efforts-to-motorola.html|newspaper=eWeek|date=August 28, 2015}}{{Dead link|date=May 2025 |bot=InternetArchiveBot |fix-attempted=yes }} As a result of the change, Motorola Mobility will be responsible for the development and production of its own "Moto" product line, as well as Lenovo's own "Vibe" range.

In January 2016, Lenovo announced that the "Motorola" name would be further downplayed in public usage in favor of the "Moto" brand. Motorola Mobility later clarified that the "Motorola" brand will continue to be used in product packaging and through its brand licensees. The company said that "the Motorola legacy is near and dear to us as product designers, engineers and Motorola [Mobility] employees, and clearly it's important to many of you who have had long relationships with us. We plan to continue it under our parent company, Lenovo."{{cite web|title=Motorola's Next Chapter as a Brand|url=http://motorola-blog.blogspot.ca/2016/01/motorolas-next-chapter-as-brand.html|publisher=Motorola Mobility|access-date=30 January 2016}}

In response to claims by a Lenovo executive that only high-end devices would be produced under the "Moto" name, with low-end devices being amalgamated into Lenovo's existing "Vibe" brand, Motorola Mobility clarified its plans and explained that it would continue to release low-end products under the Moto brand, including the popular Moto G and Moto E lines. Motorola Mobility stated that there would be overlap between the Vibe and Moto lines in some price points and territories, but that both brands would have different "identities" and experiences. Moto devices would be positioned as "innovative" and "trendsetting" products, and Vibe would be a "mass-market challenger brand".{{cite web|title=Motorola won't kill the Moto G, but be prepared for fewer phones|url=https://www.theverge.com/2016/1/12/10755756/moto-g-not-being-killed-will-continue-lenovo|website=The Verge|date=12 January 2016|access-date=13 January 2016}}{{cite web|title=Goodbye, Moto(rola). Iconic brand name to be phased out|url=https://www.cnet.com/news/goodbye-moto-rola-iconic-brand-name-to-be-phased-out/|website=CNET|publisher=CBS Interactive|access-date=January 9, 2016}}{{cite web|title=Lenovo is not killing off Motorola's best-selling smartphone (Updated)|url=http://mashable.com/2016/01/12/motorola-moto-g-moto-e-dead/|website=Mashable|date=12 January 2016|access-date=29 January 2016}}

In November 2016, it was reported that Lenovo would be branding all its future smartphones under the brand "Moto by Lenovo".{{cite web|title=Hello 'Moto': Lenovo gives up on marketing smartphones under its own name|url=http://www.campaignasia.com/article/hello-moto-lenovo-gives-up-on-marketing-smartphones-under-its-own-name/431194|website=Campaign Asia-Pacific|access-date=24 December 2016}}{{cite web|title=Lenovo to use only Moto branding for all future smartphones - Report|url=http://www.ibtimes.co.uk/lenovo-use-only-moto-branding-all-future-smartphones-report-1590631|website=International Business Times|date=9 November 2016|access-date=24 December 2016}} In March 2017, it was reported that Lenovo would continue to use the "Motorola" brand and logo, citing its recognition as a heritage cellphone brand. Furthermore, Aymar de Lencquesaing, Motorola Mobility's president at the time, stated that Lenovo planned to phase out its self-branded smartphones in favor of the Motorola brand.{{Cite web|url=https://www.cnet.com/news/motorola-phones-moto-z-motomods-mission-lenovo-mwc-2017/|title=Moto Z, this is your mission: Make Motorola relevant again|last=Cheng|first=Roger|website=CNET|language=en|access-date=2019-07-03}}

Under Lenovo, Motorola Mobility has faced criticism for having an increasingly poor commitment to maintaining Android software updates for its devices, exemplified by negative responses to a 2019 announcement that Android 9.0 "Pie" updates to the Moto Z2 Force in the United States would only be available to the Verizon Wireless model.{{Cite web|url=https://www.theverge.com/circuitbreaker/2019/6/26/18759908/motorola-moto-z2-force-android-9-pie-update-verizon-only|title=Motorola reneges on Moto Z2 Force Android 9 Pie update, unless you have Verizon|last=Gartenberg|first=Chaim|date=2019-06-26|website=The Verge|access-date=2019-07-03}}{{Cite web|url=https://www.androidcentral.com/motorola-has-let-me-down-last-time|title=Motorola has let me down for the last time|date=2019-06-29|website=Android Central|language=en|access-date=2019-07-03}}

In the early 2020s, Motorola Mobility managed to double its global smartphone shipments (2020-2024). During this period, its market share in the U.S. has increased from 4.8% to 11.2%. Its strongest market is Brazil where Motorola Mobility holds 31% market share in the mobile phone market as of 2024.{{Cite web |last=Kumar |first=Rakesh |date=2025-05-15 |title=Motorola rebounds, hits record high in 2024 |url=https://www.newindianexpress.com/xplore/2025/May/15/motorola-rebounds-hits-record-high-in-2024?utm_source=website&utm_medium=related-stories |access-date=2025-05-19 |website=The New Indian Express |language=en}}

File:Black-RAZRV3-closed.jpg

Motorola Mobility's predecessor Motorola, Inc. released the Razr V3 in the third quarter of 2004.{{cite news | title = Motorola embraces the ethos of cool |work = MSNBC | date =April 11, 2006 | url = https://www.nbcnews.com/id/wbna7432916 | access-date = December 22, 2006}} Because of its striking appearance and thin profile, it was initially marketed as an exclusive fashion phone,{{cite web |last = German | first = Kent | title = Razr refresh: Motorola's fashion cell phones | work = CNet | date = November 9, 2005 |url = http://reviews.cnet.com/4520-3504_7-5670915-1.html | access-date = October 25, 2010}} but within a year, its price was lowered and it was wildly successful, selling over 50 million units by July 2006.{{cite press release|url=https://www.motorola.com/mediacenter/news/detail.jsp?globalObjectId=7031_6980_23 |archive-url=https://web.archive.org/web/20060813131444/https://www.motorola.com/mediacenter/news/detail.jsp?globalObjectId=7031_6980_23 |title=Motorola Ships 50 Millionth MotoRazr |publisher=Motorola |archive-date=August 13, 2006 |date=July 18, 2006 |access-date=August 13, 2013}} Over the Razr four-year run, Motorola sold more than 130 million units, becoming the bestselling clamshell phone in the world.

Motorola released other phones based on the Razr design as part of the 4LTR line. These include the Pebl U6, Slvr L6, Slvr L7 (more expensive variant of Slvr L6), Razr V3c (CDMA), Razr V3i (with upgraded camera and appearance and iTunes syncing for 100 songs), V3x (supports 3G technology and has a 2-megapixel camera), Razr V3xx (supports 3.5G technology) and Razr maxx V6 (supports 3.5G technology and has a 2-megapixel camera) announced in July 2006.

The Razr series was marketed until July 2007, when the succeeding Motorola Razr2 series was released. Marketed as a more sleek and more stable design of the Razr, the Razr2 included more features, improved telephone audio quality, and a touch-sensitive external screen. The new models were the V8, the V9, and the V9m.{{cite news | last=Ziegler |first = Chris |title = The Motorola Razr 2 | work=Engadget Mobile | date = May 15, 2007 | url= https://www.engadget.com/2007/05/15/the-motorola-razr-2/ |access-date = June 23, 2007}} However, Razr2 sales were only half of the original in the same period.

{{cite web

|url=http://www.phonemag.com/iphone-sales-rocking-and-eating-razr2s-lunch-at-the-same-time-01320.php

|title=iPhone sales rocking and eating Razr's lunch at the same time

|publisher=Phone mag

|date=January 23, 2008

|last=Nguyen

|first=Vincent

|archive-url=https://web.archive.org/web/20081230142739/http://www.phonemag.com/iphone-sales-rocking-and-eating-razr2s-lunch-at-the-same-time-01320.php

|archive-date=December 30, 2008

}}

Because Motorola relied so long upon the Razr and its derivatives{{cite web|url=https://www.bloomberg.com/news/articles/2008-01-24/what-can-brown-do-for-motorola-businessweek-business-news-stock-market-and-financial-advice#xj4y7vzkg|title=What Can Brown Do for Motorola?|last=Crockett|first=Roger|date=January 24, 2008|work=BusinessWeek|access-date=June 13, 2022}} {{subscription required}}{{cite web |url = http://news.cnet.com/Is-Motorolas-cell-phone-revamp-enough/2100-1039_3-6184006.html?tag=mncol;txt |title= Is Motorola's cell phone revamp enough? |last=Reardon |first=Marguerite |date=May 15, 2007 |publisher=CNET | work = News |access-date=December 15, 2010}} and was slow to develop new products in the growing market for feature-rich touchscreen and 3G phones,{{cite magazine |url=https://www.forbes.com/2007/02/20/motorola-dell-zander-pf-ii-in_jl_0220soapbox_inl.html |title=Motorola's Zander Has Real Trouble Now |last=Lappin |first=Joan |date = February 20, 2007 |magazine=Forbes |access-date=December 15, 2010}} the Razr appeal declined while rival offerings like the LG Chocolate, BlackBerry, and iPhone captured, leading Motorola to eventually drop behind Samsung and LG in market share for mobile phones.{{cite web|url=https://www.bloomberg.com/apps/news?pid=newsarchive&refer=home&sid=ayxGSpH9aIiE |title=Motorola to Split Into Two After Phone Sales Slide (Update10) |publisher = Bloomberg |date=March 26, 2008 |access-date=April 2, 2009}} Motorola's strategy of grabbing market share by selling tens of millions of low-cost Razrs cut into margins and resulted in heavy losses in the cellular division.{{cite web |url=http://www.marketwatch.com/story/struggling-motorola-back-in-a-familiar-position |title=Struggling Motorola back in a familiar position | last =Bartash |first = Jeffry |date=November 30, 2007 |website=MarketWatch |access-date=January 3, 2013}}

Motorola capitalized on the Razr too long and it was also slow adopting 3G. While Nokia managed to retain its lead of the worldwide cellular market, Motorola was surpassed first by Samsung and then LG Electronics.{{cite news |url= http://news.cnet.com/Motorolas-Zander-out-after-Razr-deemed-one-hit-wonder/2100-1036_3-6220913.html |title=Motorola's Zander out after Razr deemed one-hit wonder |publisher=CNet |first1=Dawn |last1=Kawamoto |first2=Tom |last2=Krazit |date=November 30, 2007 |access-date=January 3, 2013}}{{cite magazine |url=http://www.businessweek.com/the_thread/techbeat/archives/2009/11/moto_droid_off.html |archive-url=https://web.archive.org/web/20091118224327/http://www.businessweek.com/the_thread/techbeat/archives/2009/11/moto_droid_off.html |url-status=dead |archive-date=November 18, 2009 |title=Moto Droid off to a Good Start. But Is It Good Enough? |magazine=BusinessWeek |first=Peter |last=Burrows |date=November 16, 2009|access-date=January 3, 2013}} By 2007, without new cellphones that carriers wanted to offer, Motorola sold tens of millions of Razrs and their offshoots by slashing prices, causing margins to collapse in the process.{{cite news| url=https://www.forbes.com/2007/02/20/motorola-dell-zander-pf-ii-in_jl_0220soapbox_inl.html | work=Forbes | title=Motorola's Zander Has Real Trouble Now |last=Lappin |first=Joan| date=February 20, 2007 |access-date=January 3, 2013}} CEO of Motorola Ed Zander departed for Dell, while his successor failed to turn around the struggling mobile handset division.

Motorola continued to experience severe problems with its cellphone/handset division in the latter-2000s, recording a record $1.2 billion loss in Q4 2007.{{cite web | url = http://www.marketwatch.com/story/motorola-profit-slides-on-mobile-woes-shares-hit-5-year-low?siteid=yhoof | title= Motorola profit slides on mobile woes; shares hit 5-year low |website= MarketWatch | date = January 23, 2008 |access-date= August 17, 2011}} Its global competitiveness continued to decline: from 18.4% market share in 2007, to 9.7% by 2008. By 2010 Motorola's global market share had dropped to seventh place, leading to speculation of bankruptcy of the company.{{cite press release|url= http://www.gartner.com/newsroom/id/1543014 |archive-url= https://web.archive.org/web/20130201071137/http://www.gartner.com/newsroom/id/1543014 |url-status= dead |archive-date= February 1, 2013 | title= Gartner Says Worldwide Mobile Device Sales to End Users Reached 1.6 billion Units in 2010; Smartphone Sales Grew 72 Percent in 2010| publisher =Gartner|date=February 9, 2011 |access-date=January 3, 2013}} While Motorola's other businesses were thriving, the poor results from the Mobile Devices Unit as well as the 2008 financial crisis delayed the company plans to spin off the mobile division.{{cite web |url=http://news.cnet.com/8301-1035_3-10079539-94.html |title=Motorola's struggle for survival |last=Reardon |first=Margeurite |publisher=CNet |date=October 30, 2008 |access-date=January 3, 2013}}

In 2008, Sanjay Jha took over as co-chief executive officer of Motorola's mobile device division; under Jha's control, significant changes were made to Motorola's mobile phone business, including most prominently, a shift to the recently introduced Android operating system as its sole smartphone platform, replacing both Symbian and Windows Mobile. In August 2009, Motorola introduced the Cliq, its first Android device, for T-Mobile USA. The device also featured a user interface known as Motoblur, which aimed to aggregate information from various sources, such as e-mail and social networking services, into a consistent interface.{{cite web|title=The Cliq: Motorola's first Android phone|url=https://www.cnet.com/news/the-cliq-motorolas-first-android-phone/|website=CNET|publisher=CBS Interactive|access-date=November 7, 2014}}{{cite web |url=https://www.forbes.com/sites/chunkamui/2012/10/17/lessons-from-sanjay-jhas-transformation-of-motorola/ |title=Lessons From Sanjay Jha's Transformation Of Motorola |last=Mui |first=Chanka |work=Forbes Contributor blog |date=October 17, 2012 |access-date=January 3, 2013}}

A month later, Motorola unveiled the Droid, Verizon Wireless's first Android phone, which was released on November 8, 2009. Backed with a marketing campaign by Verizon, which promoted the device as a direct competitor to the iPhone with the slogan "iDon't, Droid Does", the Droid was a significant success for Motorola and Verizon. Flurry estimated that at least 250,000 Droid smartphones had been sold in its first week of availability. PC World considered the sales figures to be an indicator of mainstream growth for the Android platform as a whole.{{cite magazine|last=Segan |first=Sascha |url=https://www.pcmag.com/article2/0,2817,2354388,00.asp |title=Verizon Tips Oct. 30 for 'Droid' Phone |magazine=PC Magazine |date=October 18, 2009 |access-date=August 17, 2011}}{{cite web|title=Verizon, Motorola unveil the Droid|url=https://www.cnet.com/news/verizon-motorola-unveil-the-droid/|website=CNET|publisher=CBS Interactive|access-date=November 7, 2014}}{{cite news|title=Droid Sales and the Android Explosion|url=http://www.techhive.com/article/182310/Droid_Sales_and_the_Android_Explosion.html|access-date=November 7, 2014|work=PC World|publisher=IDG}} The Droid was also named "Gadget of the Year" for 2009 by Time.{{cite magazine|last=Grossman|first=Lev|title=The Top 10 Everything of 2009 – Top 10 Gadgets|url=http://www.time.com/time/specials/packages/article/0,28804,1945379_1944278_1944280,00.html|archive-url=https://web.archive.org/web/20091213010015/http://www.time.com/time/specials/packages/article/0,28804,1945379_1944278_1944280,00.html|url-status=dead|archive-date=December 13, 2009 |magazine=Time|access-date=January 20, 2011|date=December 8, 2009}} Other Droid-branded devices would be released by Verizon, although not all of them were manufactured by Motorola.{{cite web|title=DROID does – but Motorola can't rest on its laurels|url=http://www.thefullsignal.com/motorola/5856/droid-does-motorola-cant-rest-its-laurels |last=Perez |first=Marin |work=The Full Signal |date=June 11, 2010|access-date=January 3, 2012}}

In 2010, Motorola released the Droid X along with other devices such as the Charm, Flipout, and i1. In July 2010, Motorola reported that it had sold 2.7 million smartphones during the second quarter of 2010, an increase of 400,000 units over the first quarter. Jha stated that the company was in "a strong position to continue improving our share in the rapidly growing smartphone market and improve our operating performance."{{cite web|title=Motorola's Q2 handset sales drop, but Droid X pushes smartphone numbers up|url=http://www.geek.com/mobile/motorola-sells-fewer-cheap-cellphones-in-q2-but-more-smartphones-1273614/|website=Geek.com|access-date=November 7, 2014|archive-date=November 8, 2014|archive-url=https://web.archive.org/web/20141108002647/http://www.geek.com/mobile/motorola-sells-fewer-cheap-cellphones-in-q2-but-more-smartphones-1273614/|url-status=dead}} In its third quarter earnings report, Jha reaffirmed that the Droid X was selling "extremely well."{{cite web|last=Dignan|first=Larry|title=Motorola: Droid X Selling 'Extremely Well'|url=http://seekingalpha.com/article/232957-motorola-droid-x-selling-extremely-well-third-quarter-shines |publisher=Seeking Alpha |date=October 28, 2010|access-date=May 19, 2011}}

On January 5, 2011, Motorola Mobility announced that the Atrix 4G and the Droid Bionic were headed to AT&T and Verizon, respectively, with expected release dates in Q1 of 2011. The Atrix was released on February 22 as the world's first phone with both a Dual-Core Processor and 1 GB of RAM.{{cite web|last=Savov|first=Vlad|title=Take a Look at the World's First Dual Core Phone|url=http://www.entertainmentbuddha.com/take-a-look-at-the-worlds-first-dual-core-phone-motorola/|publisher=Entertainment Buddha|access-date=January 3, 2013|archive-date=April 2, 2015|archive-url=https://web.archive.org/web/20150402182805/http://www.entertainmentbuddha.com/take-a-look-at-the-worlds-first-dual-core-phone-motorola/|url-status=dead}} The phone also had optional peripherals such as a Multimedia Dock and a Laptop Dock which launched a Webtop UI.{{cite web |url=http://www.atrix4gsmartphone.com |title=Atrix 4G with Laptop Dock |publisher=Motorola Mobility |access-date=January 12, 2011}}{{nonspecific|date=January 2013}} On February 24, two days after the release of Atrix, the company released Motorola Xoom, the world's first Android 3.0 tablet,{{cite web|last=Kamal|first=Kal| title=Meanwhile, Motorola launches world's first Android 3.0 Honeycomb tablet XOOM in Malaysia|url=http://www.greyreview.com/2011/04/29/meanwhile-motorola-launches-worlds-first-android-3-0-honeycomb-tablet-xoom-in-malaysia/|access-date=June 7, 2011 |publisher=Grey Review |date=April 29, 2011}} and followed it up shortly afterwards with an update to make it the world's first Android 3.1 tablet.{{cite web|last=Bowman|first=Arthur|title=Android 3.1 Honeycomb Update To Verizon Motorola XOOM Users First|url=http://bwone.com/android-3-1-honeycomb-update-to-verizon-motorola-xoom-users-first/|access-date=June 7, 2011|publisher=BWOne|date=May 11, 2011|archive-url=https://web.archive.org/web/20110525054505/http://bwone.com/android-3-1-honeycomb-update-to-verizon-motorola-xoom-users-first/|archive-date=May 25, 2011|url-status=dead}}

In the fourth quarter of 2011, Motorola Mobility unveiled the Droid RAZR, the world's thinnest 4G LTE smartphone at that time at just 7.1 mm. The Droid Razr featured Kevlar backing, the same used in bulletproof vests, and a Gorilla Glass faceplate. The phone was very successful through Verizon Wireless, and many color variants were released. In addition, a Maxx version of the Droid RAZR with an extended battery was released at CES 2012. The Droid RAZR MAXX won CTIA's "Best Smartphone" award.{{cite news|title=CTIA Awards: Droid Razr Maxx named best smartphone|url=http://www.hindustantimes.com/gadgets/ctia-awards-droid-razr-maxx-named-best-smartphone/story-Wssf9iU0jiIawC93ZnU67I.html|newspaper=Hindustan Times |access-date=May 11, 2012}} The company also announced new products by late 2011 and early 2012 such as the Xoom 2 tablets, the motoACTV fitness watch with Android, and the Droid 4 with 4G LTE for Verizon Wireless.

Though Jha managed to restore some of the lost luster to Motorola Mobility, it struggled against Samsung and Apple. Even among Android manufacturers, Motorola Mobility had dropped behind Samsung, HTC, and LG in market share by the second quarter of 2011. This may have been due to the delay in releasing 4G LTE-capable devices, as well as setting the prices of its new products too high. Jha was replaced by Dennis Woodside as CEO by May 2012, when the Google acquisition was complete.

Motorola Mobility released the Droid RAZR HD (and Droid RAZR MAXX HD) as its 2012 flagship devices, featuring improvements over 2011's RAZR. A lower end RAZR M was released, along with an Intel powered RAZR i. Through late 2012 until 2013's third quarter, no further devices were released, except for the lower end RAZR D1 and D3 devices for Latin America.{{citation needed|date=December 2020}}

{{main|Moto X}}

In an August 2013 interview, Motorola Mobility's vice president of product management Lior Ron explained that the company will focus on the production of fewer products to focus on quality rather than quantity. Ron stated, "Our mandate from Google, from Larry, is really to innovate and take long-term bets. When you have that sort of mentality, it's about quality and not quantity".{{cite web|title=The New Motorola Is Focusing On "Very Few" Devices, And A Low-Cost Phone May Be Next|url=https://techcrunch.com/2013/08/01/the-new-motorola-is-focusing-on-very-few-devices-and-a-low-cost-phone-may-be-next/?ncid=tcdaily|work=TechCrunch|publisher=AOL Inc|access-date=August 4, 2013|last=Velazco|first=Chris|date=August 1, 2013}}

File: Moto X (11236439494).jpg

Speaking at the D11 conference in Palos Verdes, California, in May 2013, Motorola Mobility CEO Dennis Woodside announced that a new mobile device would be built by his company at a 500,000 square-feet facility near Fort Worth, Texas, formerly used by Nokia. The facility will employ 2,000 people by August 2013 and the new phone, to be named "Moto X", will be available to the public in October 2013.{{cite news|title=Motorola's new 'Moto X' phone to be made in Texas |url=https://news.yahoo.com/motorolas-moto-x-phone-made-texas-235347380.html |access-date=July 12, 2013 |newspaper=Yahoo! News |date=May 29, 2013 |last=Oreskovic |first=Alexei |archive-url=https://archive.today/20130712004431/http://news.yahoo.com/motorolas-moto-x-phone-made-texas-235347380.html |archive-date=July 12, 2013 |url-status=dead }} The Moto X featured Google Now software, and an array of sensors and two microprocessors that will mean that users can “interact with [the phone] in very different ways than you can with other devices”. Media reports suggested that the phone will be able to activate functions preemptively based on an "awareness" of what the user is doing at any given moment.{{cite news|title=Google's new "Moto X" superphone will spy on you 24/7, and you'll like it|url=http://qz.com/89410/google-moto-x-smartphone-will-spy-on-you-247-and-youll-like-it/|access-date=July 12, 2013|newspaper=Quartz|date=May 30, 2013|author=Christopher Mims}}

On July 3, 2013, Motorola Mobility released a full-page color advertisement in many prominent newspapers across the US. It claimed that Motorola Mobility's next flagship phone will be "the first smartphone designed, engineered, and assembled in the United States".{{cite web|title=Motorola's Moto X is the Smartphone 'You Can Design Yourself'|url=https://www.ign.com/articles/2013/07/02/motorola-ad-moto-x-is-first-smartphone-you-can-design-yourself|work=IGN |access-date=July 12, 2013|last=Clark|first=Matt|date=July 2, 2013}} On the same day that the advertisement was published, ABC News reported that customers will be able to choose the color of the phone, as well as add custom engravings and wallpaper at the time of purchase.{{cite news|title=Moto X Details Revealed: Colors, Wallpapers, Engravings Will Be Customizable at U.S. Factory|url=https://abcnews.go.com/Technology/motorola-moto-xs-color-wallpaper-engraving-customized-leaves/story?id=19567319#.Ud7lRGRoTVs|access-date=July 12, 2013|newspaper=ABC News|date=July 3, 2013|author=Joanna Stern}}

In early July 2013, the Wall Street Journal reported that Motorola Mobility would spend nearly US$500 million on global advertising and marketing for the device. The amount is equivalent to half of Apple's total advertising budget for 2012.{{cite news|title=Google is about to spend half of Apple's annual marketing budget promoting a single phone|url=http://qz.com/103266/google-is-about-to-spend-half-of-apples-annual-marketing-budget-promoting-a-single-phone/|access-date=July 12, 2013|newspaper=Quartz|date=July 11, 2013|author=Christopher Mims}}

On August 1, 2013, Motorola Mobility unveiled the first-generation Moto X smartphone. It was released on August 23, 2013, in the US and Canada.{{cite news|title=Moto X 'always listening' phone launched by Google's Motorola|url=https://www.bbc.co.uk/news/technology-23536936|access-date=August 4, 2013|newspaper=BBC News|date=August 1, 2013|author=Dave Lee}}

On September 5, 2014, Motorola Mobility released the second-generation Moto X. This continued the trend of the company letting consumers customize their devices through their Moto Maker website, and added new customization options like additional real wood choices and new leather options. The device also got many increases in specs. With a new 5.2-inch (13 cm) 1080p super AMOLED pentile display, a faster 2.5 GHz Qualcomm Snapdragon 801 processor, and an improved 13-megapixel rear camera capable of recording 4k resolution video with a dual LED flash. The device also came with new software features along with new infrared proximity sensors.

File: Motorola Moto X Style (22033955888).jpg

The Moto X Play and Moto X Style smartphones were announced in July 2015, and were released in September 2015. Many customers who have ordered customized Moto X Pure Editions via Motorola Mobility's website have experienced delays receiving their devices. These delays have been attributed to issues including manufacturing issues, lack of parts needed to complete assembly of custom phones (black fronts, Verizon SIM cards and 64 GB versions), a possible redesign due to initial phones having a defect that causes one of the front facing speakers to rattle at high volume and multiple day delays clearing US customs at FedEx's Memphis, Tennessee hub due to issues related to the import paperwork.{{citation needed|date=May 2016}}

The Moto X Force was launched on October 27, 2015. in the US, it was branded as the Droid Turbo 2, and was Motorola Mobility's flagship device of the year, offering Snapdragon 810 processor and 3 GB of memory. Like other Moto X devices, it was customizable through Moto Maker. This was Motorola Mobility's first smartphone that featured the company's "ShatterShield" technology, which consists of two touchscreen elements, reinforced by an internal aluminum frame to make it resistant to bending and cracking, although this does not protect against scratches or other superficial screen damage. The top layer of the display is designed to be user-replaceable. The screen and case also have a water repellent nanocoating to protect the device from liquids that could damage internal components.

The Moto X4 was introduced in August 2017. It featured a 5.2-inch 1080p IPS display compared to Moto X 2014, and 3, 4, or 6 GB of RAM depending on versions. There were three iterations: a retail one from Motorola Mobility, an Android One version from Google, and an Amazon Prime edition. Unlike its predecessors, the Moto X4 did not offer some older Moto X exclusive features such as the Moto Maker. The phone came with Android Nougat 7.1.1 and Moto features, with support of 'A/B Partitions' and 'seamless update'. It was updated to Android Oreo{{Cite web |date=December 2017 |title=moto x4 - Android™ 8.0 Oreo™ Release Notes |url=https://support.motorola.com/us/en/documents/MS125884/ |website=Motorola |language=en}} in late 2017 and Android Pie{{Cite web |date=November 2018 |title=moto x4 Android One - Android™ 9.0 Pie Release Notes |url=https://support.motorola.com/us/en/solution/MS135157 |website=Motorola |language=en}} in 2018. It was succeeded by the Motorola One lineup since 2018.

{{main|Droid Mini|Droid Ultra|Droid Maxx}}

Droid Mini, Droid Ultra and Droid Maxx were announced in a Verizon press conference on July 23, 2013. These phones share similar design with the predecessing Droid Razr HD lines in different screen and battery sizes, while all featuring the same Motorola X8 Mobile Computing System as the first-generation Moto X, with exclusive features like Motorola Active Notifications and 'OK Google' on device neural-based voice recognition system.

In September 2015, Droid Maxx 2 were launched as Verizon exclusives in the US market, which share the same overall design as the Moto X Style, with Verizon software on board. Unlike its Moto X counterpart, Droid Maxx 2 did not support Moto Maker for customization.

{{main|Moto G}}

On November 13, 2013, Motorola Mobility unveiled the first generation Moto G, a relatively low-cost smartphone. The Moto G had been launched in several markets, including the UK, United States, France, Germany, India and parts of Latin America and Asia. The Moto G was available in the United States, unlocked, for a starting price of US$179. The device is geared toward global markets and some US models support 4G LTE. Unlike the Moto X, the Moto G was not manufactured in the United States.{{cite news|title=Motorola targets budget buyers with Moto G smartphone|url=https://www.bbc.co.uk/news/technology-24913528|access-date=November 16, 2013|newspaper=BBC News|date=November 13, 2013}}

File: Motorola Moto G2 7137.jpg

On September 5, 2014, Motorola Mobility released its successor to the 2013 version of the Moto G, called the Moto G (2nd generation). It came with a larger screen, higher resolution camera, along with dual front-facing stereo speakers.{{Cite web |last=Souppouris |first=Aaron |date=2013-12-02 |title=Motorola Moto G review: how good can a $179 smartphone be? |url=https://www.theverge.com/2013/12/2/5156546/moto-g-review |access-date=2023-03-27 |website=The Verge |language=en-US}}

On July 28, 2015, Motorola Mobility released the third generation of the Moto G series, called the Moto G (3rd generation), in a worldwide press conference in New Delhi, India. It retained the same screen as before but upgraded the processor and RAM. Furthermore, it has an IPx7 water-resistance certification and comes into two variants – one with 1 GB of memory and 8 GB of storage, and the other with 2 GB of memory and 16 GB of storage. The device launched with Android version 5.1.1.

File: Moto G4 Plus Camera.jpg

In May 2016, Motorola Mobility released three fourth generation Moto G smartphones: Moto G⁴, Moto G⁴ Plus, and Moto G⁴ Play.

On February 26, 2017, Motorola Mobility released two fifth generation Moto G smartphones during Mobile World Congress: Moto G⁵ and Moto G⁵ Plus.{{cite news | last = Welch | first = Chris | title = The Moto G5 and G5 Plus have metal designs and very affordable prices | work = The Verge | date = 26 February 2017 | url = https://www.theverge.com/circuitbreaker/2017/2/26/14742166/lenovo-moto-g5-plus-announced-price-release-date | access-date = 13 January 2018 }} The company added two 'special edition' models to the Moto G lineup, the Moto G^5S and Moto G^5S Plus, on August 1.{{Cite web |url=http://blog.motorola.com/2017/08/01/special-editions-now-joining-moto-g%E2%81%B5-family/ |title=Special Editions: Now Joining the Moto G5 Family |date=1 August 2017 |website=blog.motorola.com |access-date= 13 January 2018}}{{cite news | last = Singleton | first = Micah | title = Motorola launches the G5S and G5S Plus | work = The Verge | date = 1 August 2017 | url = https://www.theverge.com/circuitbreaker/2017/8/1/16074984/motorola-g5s-plus-launch-release-price | access-date = 13 January 2018 }}

In May 2018, Motorola Mobility released the sixth generation of the Moto G lineup in three variants, the G6, G6 Plus and the G6 Play. The G6 and G6 Plus have two rear cameras, and a larger screen with an aspect ratio of 18:9. The G6 Plus is capable of taking 4K video. The specification ranges from 3/32 GB to 6/128 GB.

File: Moto G7 Plus XT1965-2 LATAM.jpg

In February 2019, Motorola Mobility launched the Moto G7 with 3 extra variants, the Moto G7 Play, Moto G7 Power and the Moto G7 Plus.{{Cite web|url=https://www.techradar.com/uk/reviews/moto-g7-review|title=Moto G7 review|last=Phones|first=James Peckham 2019-07-15T13:09:07Z|website=TechRadar|language=en|access-date=2019-11-07}}

{{main|Motorola Moto E}}

File: Moto E5 Plus XT1924-1 Black.png

The Moto E (1st generation) was announced and launched on May 13, 2014. It was an entry-level device intended to compete against feature phones by providing a durable, low-cost device for first-time smartphone owners or budget-minded consumers, with a particular emphasis on emerging markets. The Moto E shipped with a stock version of Android 4.4 "KitKat".

The Moto E (2nd generation) was announced and launched on March 10, 2015, in India. Released in the wake of its successful first generation, the second generation of the Moto E series still aims to provide a smooth experience to budget-oriented consumers. It increased the screen size to 4.5 inches but kept the resolution at 540 × 960px. It came in two versions, a 3G-only one powered by a Snapdragon 200 chipset and a 4G LTE version powered by a Snapdragon 410 chipset. As before, it shipped with a stock version of Android 5.0 "Lollipop".

In 2015 Motorola Mobility marketed the 2nd generation Moto E with the promise of continual updates and support, "And while other smartphones in this category don't always support upgrades, we won't forget about you, and we'll make sure your Moto E stays up to date after you buy it." However, 219 days after launch Motorola announced that the device would not receive an upgrade from Lollipop to 6.0 "Marshmallow".{{Cite web|url=http://www.androidpolice.com/2015/10/02/wtf-motorola-marketed-the-moto-e-2015-on-promise-of-updates-is-now-apparently-ending-them-after-219-days/|title = [WTF] Motorola Marketed the Moto e 2015 on Promise of Updates, is Now Apparently Ending Them After 219 Days|date = 2 October 2015}} It was later announced that the LTE variant of the device would receive an upgrade to Marshmallow in Canada, Europe, Latin America, and Asia (excluding China). China and the US carrier-branded versions of the device remained on Lollipop,{{Cite web |url=http://www.androidcentral.com/moto-e-2015-going-receive-marshmallow-update-after-all-albeit-select-regions |title=Moto e 2015 is going to receive the Marshmallow update after all, albeit in select regions | Android Central |access-date=2016-03-01 |archive-url=https://web.archive.org/web/20160610210855/http://www.androidcentral.com/moto-e-2015-going-receive-marshmallow-update-after-all-albeit-select-regions |archive-date=2016-06-10 |url-status=dead }} with a minor upgrade to version 5.1.{{Cite web|url=https://mobilesupport.lenovo.com/us/en/products/cell-phones/android-series/moto-e-2nd-gen/documents/MS110382|title=Motorola Support - Find Answers | Motorola Mobility, Inc}} However, the 2nd generation Moto E in the USA did continue to receive support via Android Security Patch updates until at least the October 1, 2016 patch for the LTE variant{{Cite web|url=https://mobilesupport.lenovo.com/us/en/products/cell-phones/android-series/moto-e-2nd-gen/documents/MS115795|title=Motorola Support - Find Answers | Motorola Mobility, Inc}} and the November 1, 2016 patch for the non-LTE variant.{{Cite web|url=https://mobilesupport.lenovo.com/us/en/products/cell-phones/android-series/moto-e-2nd-gen/documents/MS116095|title=Motorola Support - Find Answers | Motorola Mobility, Inc}}

{{main|Nexus 6}}

File: Nexus 6.png

The Nexus 6 was announced October 15, 2014 by Motorola Mobility in partnership with Google. It was the first 6-inch smartphone in the mainstream market, and came with many high-end specs. It was the successor to the Nexus 5, Google's previous flagship phone from their Google Nexus series of devices. Its design was similar to the Moto X (2nd generation) but with a larger display and dual, front-facing speakers rather than the single front-facing speaker on the Moto X. It was the first phone running vanilla Android Lollipop, receiving software updates directly from Google. It was later updated to Android Marshmallow in 2015 and Android Nougat in 2016, though later versions of Android 7.X took some time to arrive, and it never received Android 7.1.2 update, ending its support with Android 7.1.1 in the end of 2017.

On January 26, 2015, Motorola Mobility announced that they would sell the Moto X Pro in China. The Moto X Pro was similar to the Nexus 6 in terms of hardware, but excluded all of Google's services and applications. The phone was released in April 2015 with Android 5.0.2 'Lollipop'. However, it never received any Android version update throughout its lifetime despite the same hardware as the Nexus 6.

{{main|Droid Turbo}}

File: Motorola Droid Turbo.jpg

The Droid Turbo (Moto Maxx in South America and Mexico, Moto Turbo in India) features a 3900 mAh battery lasting up to two days. Motorola claims an additional eight hours of use after only fifteen minutes of charging with the included Turbo Charger. The device is finished in ballistic nylon over a Kevlar fiber layer and is protected by a water repellent nano-coating.{{cite web|title=Moto Maxx: Choose to live life unplugged|url=http://motorola-blog.blogspot.com/2014/11/moto-maxx-choose-to-live-life-unplugged.html|publisher=Motorola Mobility|access-date=January 27, 2015|date=November 5, 2014}} Droid Turbo uses a quad-core Snapdragon 805 processor clocked at 2.7 GHz, 3 GB RAM, a 21-megapixel camera with 4K video, 5.2-inch screen with resolution of 2560 × 1440 pixels. The Droid Turbo includes 32 or 64 GB of internal storage, while the Moto Maxx is only available in 64 GB.{{cite web|title=Moto Maxx brings its 3900 mAh battery to Latin America|url=http://www.androidauthority.com/moto-maxx-specs-features-price-availability-564291/|access-date=January 27, 2015|publisher=Android Authority|date=November 5, 2014}}

In late 2015, Droid Turbo 2 was introduced as a Verizon exclusive, which was a rebrand of Moto X Force. It was the first Droid device to offer Moto Mods for extensive customization, and ShatterShield display technologies.

{{main|Moto Z|Moto Mods}}

File: Moto Z Hasselblad True Zoom (32437766740).jpg

The Moto Z lineup was introduced in June 2016. The smartphone features Motorola Mobility's Moto Mods platform, in which the user can magnetically attach accessories or "Mods" to the back of the phone, including a projector, style shells, a Hasselblad-branded camera lens, and a JBL speaker. There were three versions of the original Moto Z. The global flagship model Moto Z, and Moto Z Droid as a Verizon exclusive, were introduced as the thinnest premium smartphone in the world, according to Motorola, and featured a 13-megapixel camera with 4K video, 5.5-inch screen and 4 GB of RAM. and an underclocked Snapdragon 820 chipset at 1.8 GHz, but was able to unlock with root permission granted.{{cite web|title=The New Moto Z Family with Moto Mods: Transform Your Smartphone in a Snap|url=http://motorola-blog.blogspot.com/2016/06/the-new-moto-z-family-with-moto-mods.html|publisher=Motorola Mobility|access-date=November 20, 2016|date=June 9, 2016}} Moto Z Play, on the other hand, featured a less powerful processor and a bigger battery. Moto Z Force Droid, only introduced as a Verizon exclusive, featured the Snapdragon 820 chipset with standard frequency, a display with Motorola ShatterShield technology and a 21-megapixel camera. These phones ship with near stock Android 6.0 'Marshmallow' with usual Moto experiences. They were later updated to Android Nougat and Android Oreo in early 2017 and 2018, a substantial delay compared to older Moto X models.

Moto Z2 Play was launched in June 2017 with updated Moto experience, a slightly faster processor than Moto Z Play, and Android Nougat. Moto Z2 Force was launched in July 2017, and was the last Motorola flagship phone with up-to-date processor as for now. It was the first non-Google phone to feature 'A/B partition' and 'seamless update' features of Android Nougat, allowing users to install update in the background and finish with just a restart.{{cite web|title=Motorola's Moto Z2 Force uses Google's A/B Partitioning for Seamless Updates

|url=https://www.xda-developers.com/moto-z2-force-ab-seamless-updates/|publisher=XDA|date=August 11, 2017}} It was updated to Android Oreo in the end of 2017, which was fairly speedy compared to other Android OEMs. In China, the phones run ZUI from ZUK, a subsidiary of Lenovo instead of near stock Android,{{Cite web|url=https://www.gsmarena.com/moto_z2_play_comes_with_zuks_zui_in_china-news-25882.php|title=Moto Z2 Play comes with ZUK's ZUI in China|website=GSMArena|language=en|date=June 28, 2017}} and Moto Z2 Force was rebranded as 'Moto Z 2018'.{{Cite web|url=https://www.gsmarena.com/moto_z2_force_lands_in_china_as_the_1507_moto_z_2018_kingsman_vip_special_edition-news-27897.php|title=Moto Z2 Force lands in China as the $1,507 Moto Z 2018 Kingsman VIP Special Edition|website=GSMArena|language=en|date=October 24, 2017}} There were also several Moto Mods released in 2017, including a Motorola TurboPower Moto Mod with fast charging capabilities.

The Moto Z3 lineup was released in August 2018, consisting of Moto Z3 Play with Snapdragon 6-series SoC and Moto Z3 with last generation 8-series SoC, both supporting all Moto Mods introduced.{{Cite web|url=https://www.androidauthority.com/motorola-moto-z3-price-release-date-availability-891844/|title=Motorola Moto Z3 – Price, release date and availability|website=Android Authority|language=en|date=August 2, 2018}} The 5G Moto Mod was introduced alongside the Moto Z3 lineup, and was a Verizon exclusive at launch in early 2019. It enables 5G connectivity for Moto Z2 Force and later Moto Z devices{{Cite web|url=https://www.theverge.com/2019/8/16/20808383/motorola-z2-force-5g-moto-mod-verizon|title=Motorola's 5G Moto Mod now works with its two-year-old Moto Z2 Force

|website=The Verge|language=en|date=August 16, 2019}} when the mod is attached on the phone. The phones launched with Android Oreo and was later updated to Android Pie with a similar software experience as earlier Moto Z devices.

The Moto Z4 was launched in May 2019 with a 48-megapixel camera sensor and enhanced night sight features, as well as an intergraded fingerprint sensor. It featured a Snapdragon 675 SoC, 4 GB of memory, and launched with Android Pie. Unlike older Moto Z models, this phone was focused on upper mid-range market, and came with a Moto 360 Camera Mod in the box.

File: Motorola Moto M.png

The Moto M was introduced in late 2016. It was a mid-range device launched in markets such as mainland China and Hong Kong, Southeast Asia, and South Asia. It featured an octa-core MediaTek processor and 3 or 4 GB of memory depending on storage, and ran near-stock Android.{{Cite web|url=https://indianexpress.com/article/technology/mobile-tabs/motorola-moto-m-launch-india-price-specifications-features-sale-4424344/h|title=Moto M launched in India: Price, Release date and specs|website=Indian Express|language=en|date=December 13, 2016}} Despite the Moto branding, the bootloader and software update software came from Lenovo directly instead of Motorola Mobility, similar to the Moto E3 Power.

The Moto C was announced in 2017 as a low-end device, slotting in below the Moto E as the cheapest in the Moto range. The base model includes a 5-inch display, MediaTek quad-core processor, a 5-megapixel rear-facing camera, and an LED flash for the front-facing camera. It is accompanied by a higher-end model, the Moto C Plus, which features a more powerful processor, larger battery, 8-megapixel camera, and a 720p display.{{Cite web|url=https://www.techradar.com/news/moto-c-and-moto-c-plus-now-official-with-front-facing-led-flash|title=Moto C and Moto C Plus now official with front facing LED flash|last=phones|first=Chethan Rao 2017-05-16T09:30:00 135Z Mobile|website=TechRadar|date=16 May 2017|language=en|access-date=2019-07-03}}

{{main|Motorola One}}

In 2018, Motorola Mobility launched the Motorola One lineup as upper mid-range replacements for the Moto X4. In August 2018, the first phones in the lineup, the Motorola One and Motorola One Power were launched. Both phones featured dual camera setup, displays with 'notches' for sensors and front-facing camera, and they were all in the Android One program by Google, with guaranteed three-year security updates. The phones launched with Android Oreo 8.1, and were later updated to Android Pie and Android 10 at the end of 2018 and 2019, respectively.

Motorola One Vision and Motorola One Action were introduced in May and August 2019. These devices all feature Samsung Exynos processors. Moto One Vision featured dual camera setup, with the main shooter being 48-megapixel. It featured a 'hole punch' display for front camera, and 27 W TurboPower fast charging. The Motorola One Action featured a triple camera setup with an ultra-wide lens. Both phones were a part of Android One program by Google. They launched with Android Pie, and were updated to Android 10 in early January 2020.

{{Main|Motorola Razr (2020)}}

The Razr is the first foldable smartphone from Motorola Mobility, utilizing a similar design as the original Razr. It was introduced in November 2019 and was expected to launch in 2020. It featured mid-range Snapdragon 7-series SoC and Android Pie, with promised updates to Android 10 in 2020.

{{Main|Motorola Edge|Motorola Edge+}}

The Motorola Edge and Motorola Edge+ were introduced in April 2020. The Edge uses the Snapdragon 765G, while the Edge+ uses the Snapdragon 865; both feature Android 10.0, standard 5G and a curved 90 Hz OLED display. The Edge+ was the first Motorola phone to use a 108-megapixel sensor for the main camera with 6K video recording, and marked a return to flagship devices for Motorola Mobility.

{{Main|ThinkPhone}}

{{Advert section|date=October 2024}}

The ThinkPhone by Motorola is a business-oriented smartphone that combines the security of ThinkShield with the mobility of Android. It is built to withstand the demands of everyday use and comes with a variety of proprietary features that make it ideal for current Lenovo ThinkPad, ThinkBook, and ThinkCentre users.

File: Moto360Cropped.JPG

{{main|Motoactv}}

Motoactv is a square smartwatch running Android 2.3 released by Motorola Mobility in 2011. It contained a number of hardware features and software applications tailored to fitness training.

{{main|Moto 360}}

Moto 360 is a round smartwatch, powered by Google's Android Wear OS, a version of Google's popular Android mobile platform specifically designed for the wearable market. It integrates Google Now and pairs to an Android 4.3 or above smartphone for notifications and control over various features.{{cite web|title=Android Wear|url=http://www.android.com/wear/|website=Android.com/wear|access-date=February 7, 2014}} The second version of this smartwatch was released in 2015.

In August 2020, the MINNIDIP x RAZR CH(AIR) was announced by Motorola Mobility.{{cite web |last1=El Khoury |first1=Rita |title=Lolwut: Motorola just announced... an inflatable chair |url=https://www.androidpolice.com/2020/08/13/lolwut-motorola-just-announced-an-inflatable-chair/ |website=Android Police |access-date=15 August 2020 |date=13 August 2020 }}

The company has licensed its brand through the years to several companies and a variety of home products and mobile phone accessories have been released. Motorola Mobility created a dedicated "Motorola Home" website for these products,{{cite web|title=Motorola Home|url=http://motorolahome.com|publisher=Motorola Mobility|access-date=July 12, 2016|date=July 12, 2016}} which sells corded and cordless phones, cable modems and routers, baby monitors, home monitoring systems and pet safety systems. In 2015, Motorola Mobility sold its brand rights for accessories to Binatone, which already was the official licensee for certain home products. This deal includes brand rights for all mobile and car accessories under the Motorola brand.{{cite web|title=Binatone Acquires License Rights to Motorola Mobility's Accessories to Scale Its Global Business|url=http://www.businesswire.com/news/home/20150903005523/en/Binatone-Acquires-License-Rights-Motorola-Mobility%E2%80%99s-Accessories|publisher=BusinessWire|access-date=July 12, 2016|date=September 3, 2015}}

In 2016, Zoom Telephonics was granted the worldwide brand rights for home networking products, including cable modems, routers, Wi-Fi range extenders and related networking products.{{cite news|title=Zoom(R) Telephonics Expands Motorola Brand License Rights to Include Consumer Wi-Fi Home-Networking Products|url=https://www.morningstar.com/news/access-wire/ASW_Accesswire_444130MSN/zoomr-telephonics-expands-motorola-brand-license-rights-to-include-consumer-wifi-homenetworking-products.html|newspaper=Morning Star|access-date=October 8, 2016|date=August 22, 2015}}

Since 2021 Motorola is the main sponsor of the Milwaukee Bucks of the NBA

From 2022, Motorola was the main kit sponsor of Italian football club AC Monza.

In September 2024, Motorola became the global smartphone partner of Formula 1 from 2025 onwards, {{Cite web |date=September 5, 2024 |title=Lenovo becomes Global Partner of Formula 1 in renewed deal |url=https://www.formula1.com/en/latest/article/lenovo-becomes-global-partner-of-formula-1-in-renewed-deal.1xwn58ZpFjFZQpnvvfXLDb |access-date=September 13, 2024 |website=Formula 1 |language=}} and in the following month Motorola also has inked the same deal with FIFA.{{Cite web |title=Lenovo named Official FIFA Technology Partner |url=https://inside.fifa.com/tournament-organisation/commercial/media-releases/lenovo-named-official-fifa-technology-partner |archive-url=http://web.archive.org/web/20250415194005/https://inside.fifa.com/tournament-organisation/commercial/media-releases/lenovo-named-official-fifa-technology-partner |archive-date=2025-04-15 |access-date=2025-05-13 |website=inside.fifa.com |language=en}} Both were made as a part of Lenovo's partnership with Formula 1 and FIFA.

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