:OK Go

{{external media | width = 210px | float = right | headerimage=210px | video1 = [https://www.youtube.com/watch?v=0n9hRrUsQ5w OK Go - Wikipedia: Fact or Fiction?], 15:52, Diffuser.fm{{cite web | title =OK GO PLAY 'WIKIPEDIA: FACT OR FICTION?' | publisher =Diffuser.fm | date = October 28, 2014 | url =http://diffuser.fm/ok-go-wikipedia-fact-or-fiction/ | access-date =September 29, 2015 }} }}

The band's lead singer, Damian Kulash, met bassist Tim Nordwind at Interlochen Arts Camp near Traverse City, Michigan, when they were 11.{{Cite magazine|last=Silver|first=Curtis|date=February 27, 2012|title=Video Visionaries OK Go: Innovation Fueled by Creative Collaboration|magazine=Wired|url=https://www.wired.com/2012/02/ok-go-creative-collaboration/|access-date=September 10, 2020|issn=1059-1028}} The band name comes from an inside joke developed at Interlochen; their art teacher had an often high assistant who would repeatedly say, "OK... Go!" while they were drawing.{{Cite news|last=Wehelie|first=Benazir|date=September 23, 2014|title=Q&A: OK Go's Tim Nordwind|work=Emery Wheel|url=https://emorywheel.com/qa-ok-gos-tim-nordwind/|access-date=September 10, 2020}} They kept in touch after camp, often exchanging mixtapes which influenced each other's musical tastes and the band's future sound. They met the band's future guitarist and keyboardist Andy Duncan in high school.{{Cite web|date=October 10, 2002|title=Ready, Set, OKGO|url=https://www.thecrimson.com/article/2002/10/10/ready-set-okgo-the-year-is/|access-date=September 12, 2020|website=Harvard Crimson}} Nordwind and Duncan moved to Chicago for college, and, with drummer Dan Konopka, formed the band Stanley's Joyful Noise.{{cite web|last=Margasak|first=Peter|date=September 12, 2002|title=The Pleasure Principle: OK Go/Radio Ready|url=http://www.chicagoreader.com/chicago/the-pleasure-principle/Content?oid=909662|access-date=June 19, 2013|work=Chicago Reader}} After graduating from Brown University, Kulash moved to Chicago. The quartet formed OK Go with the name being "an obvious choice for us" according to Nordwind.

The band marketed themselves aggressively, putting up posters all around Chicago and touring heavily. Within a year the group had shared the stage with international artists such as Elliott Smith, the Promise Ring, the Olivia Tremor Control and Sloan. At the end of 2000, the band was invited by radio host Ira Glass to serve as the house band for live performances of This American Life. Glass also helped the band creatively after asking Kulash the question, "Do you see yourselves as being earnest or clever?" Kulash struggled with the question before deciding that the answer was earnest. "I wanted to write a full-on rock song, one that made me feel like Queen songs made me feel", after which he wrote "Get Over It".

The band self-released two EPs, titled Brown EP (2000) and Pink EP (2001), which were culled from an album's worth of songs recorded in February 2000 with producer Dave Trumfio, to serve as demos.{{cite web|last=Kendrick|first=Monica|date=January 13, 2000|title=Spot Check|url=http://www.chicagoreader.com/chicago/spot-check/Content?oid=901211|access-date=June 19, 2013|work=Chicago Reader}}{{Citation needed|date=September 2020}} The demos did not land the band a label deal, but got them the attention of booking agent Frank Riley, who booked them as the opening act for a few shows by They Might Be Giants. OK Go eventually opened for the Giants on five tours; singer John Flansburgh briefly sought to co-manage them.{{cite web|title=Hotstar: This article's big question is to Capitol Records: Why didn't POLLSTAR get a mini ping-pong table?|url=http://www.pollstar.com/hotstar_article.aspx?ID=27622|work=Pollstar|access-date=June 19, 2013|date=January 20, 2003|url-status=dead|archive-url=https://web.archive.org/web/20150610041357/http://www.pollstar.com/hotstar_article.aspx?ID=27622|archive-date=June 10, 2015}}

In 2001 the group moved to Los Angeles,{{Cite web|last=O. K. Go|title=OK Go|url=https://www.ted.com/speakers/ok_go|access-date=September 14, 2020|website=www.ted.com|language=en}} although they considered their Chicago roots important even a decade later.{{cite web|last=Kolpak|first=Ashley|title=Exclusive Interview with OK Go Frontman Damian Kulash Lead Singer Talks New Projects, Chicago and Confetti Cannons|url=http://joonbug.com/national/frequency/Exclusive-Interview-with-OK-Go-Frontman-Damian-Kulash/u6rRqPzeAlA|work=Joonbug|access-date=June 28, 2013|date=August 16, 2011|archive-url=https://web.archive.org/web/20151018073800/http://joonbug.com/national/frequency/Exclusive-Interview-with-OK-Go-Frontman-Damian-Kulash/u6rRqPzeAlA|archive-date=October 18, 2015|url-status=dead}}

{{Main|OK Go (album)}}

In April 2001, the band signed with Capitol Records, forgoing offers from bigger labels because they believed that, as the first signing by newly hired label president Andy Slater,{{cite web|last=Wood|first=Mikael|title=OK Go: The Billboard Cover Story|url=http://www.billboard.com/articles/news/958830/ok-go-the-billboard-cover-story|work=Billboard Magazine|access-date=June 19, 2013|date=March 26, 2010}} they would get more attention and support.{{cite web|title=The Definitive OK Go|url=http://georgetownvoice.com/2003/02/13/the-definitive-ok-go/|work=The Georgetown Voice|access-date=June 19, 2013|date=February 13, 2003}}

The band recorded its self-titled debut album at the Capitol Studios in Los Angeles. OK Go's original plan was to do minor tweaks to its original demo recordings; instead, the band rerecorded everything and added five new songs, including the first single "Get Over It", which later appeared in Triple Play Baseball, Madden NFL 2003, and Guitar Hero 5 video games.{{cite web|title=The Show 2008: OK Go|url=http://www3.nd.edu/~theshow/okgo.php|work=The Show|access-date=June 22, 2013|url-status=dead|archive-url=https://web.archive.org/web/20131211223850/http://www3.nd.edu/~theshow/okgo.php|archive-date=December 11, 2013}}

The label delayed the album's release from its original June 2002 date to September 17. To promote the album, the label sent out miniature ping pong tables to press outlets, a reference to the "Get Over It" video directed by Francis Lawrence, while the band toured with acts including the Vines, Phantom Planet, Superdrag, the Donnas, Fountains of Wayne, and Mew,{{cite web|last=Glauber|first=Gary|title=OK Go: self-titled|url=http://www.popmatters.com/pm/review/okgo-st/|work=Pop Matters|access-date=June 22, 2013|date=October 4, 2002}}{{cite web|url=http://www.playbackstl.com/backstage-pass/concert-reviews-backstage-pass/the-donnasok-go/|title=The Donnas/OK Go|last=Laura|first=Hamlett|date=February 18, 2003|work=Playback:STL|access-date=June 22, 2013|archive-url=https://web.archive.org/web/20160420003231/http://www.playbackstl.com/backstage-pass/concert-reviews-backstage-pass/the-donnasok-go/|archive-date=April 20, 2016|url-status=usurped}}{{cite web|title=Fountains Of Wayne at Paradise Rock Club|url=http://www.songkick.com/concerts/804586-fountains-of-wayne-at-paradise-rock-club|work=Songkick|access-date=June 22, 2013|date=November 10, 2002}}{{cite web|title=OK Go at King Tuts Wah Wah Hut|url=http://www.songkick.com/concerts/13766999-ok-go-at-king-tuts-wah-wah-hut|work=Songkick|access-date=June 22, 2013|date=June 11, 2003}} and played festival shows including Leeds in 2002 and 2003, and NoisePop, Reading, Witnness, and T in the Park in 2003.{{cite web|title=Leeds Festival 2002|url=http://www.songkick.com/festivals/58/id/710910-leeds-festival-2002|work=Songkick|access-date=June 22, 2013}}{{cite web|title=NoisePop 2003|url=http://www.songkick.com/festivals/3276/id/6174561-noise-pop-2003|work=Songkick|access-date=June 22, 2013}}{{cite web|title=Reading Festival 2003|url=http://www.songkick.com/festivals/57/id/703034-reading-festival|work=Songkick|access-date=June 22, 2013}}{{cite web|title=Leeds Festival 2003|url=http://www.songkick.com/festivals/58/id/711301-leeds-festival|work=Songkick|access-date=June 22, 2013}}{{cite web|title=Witnness Festival 2003|url=http://www.songkick.com/festivals/8391/id/2303011-witnness-festival-2003|work=Songkick|access-date=June 22, 2013}}{{cite web|title=T in the Park Festival 2003|url=http://www.songkick.com/festivals/1926/id/661693-t-in-the-park-2003|work=Songkick|access-date=June 22, 2013}}

In the United States, the album reached #1 on the Billboard Heatseekers Chart and #107 on the Billboard 200 Chart.{{cite magazine|url = http://www.billboard.com/articles/news/63000/billboard-bits-jim-brickman-ndegeocello-ok-go | title = Billboard Bits: Jim Brickman, Ndegeocello, OK Go | date = May 6, 2005 | magazine = Billboard}}{{cite web|url = http://www.100xr.com/artists/O/OK_Go.htm|archive-url = https://web.archive.org/web/20151018073800/http://www.100xr.com/artists/O/OK_Go.htm|url-status = usurped|archive-date = October 18, 2015| title = OK Go | publisher = 100xr.com}} In the United Kingdom, the first single "Get Over It" debuted at no. 27,{{cite web | url = http://acharts.us/song/8615 | title = OK Go – Get Over It | type = Music Charts | publisher = αCharts | location = United States}} in the UK singles chart on March 16, 2003, and the band performed it on that week's edition of Top of the Pops. Also that week, the single's video was named video of the week by Q magazine.{{cite web|url=http://www.abc.net.au/rage/archive/s2966930.htm|title=OK Go Guests and Specials|work=ABC|date=July 31, 2010|access-date=November 25, 2017}}

File:OKGo.jpg

{{Main|Oh No (OK Go album)}}

The band's second album, Oh No, was recorded in Malmö, Sweden, in the fall of 2004 and was produced by Tore Johansson (the Cardigans, Franz Ferdinand) and mixed by Dave Sardy (Nine Inch Nails, Jet, System of a Down). In February 2005, Andy Duncan left the band, citing creative differences, major label pressures, and the band's rigorous touring schedule.{{cite web|last=Armstrong|first=Liz|title=When Fun Is Work|url=http://www.chicagoreader.com/chicago/when-fun-is-work/Content?oid=917872|work=Chicago Reader|access-date=June 25, 2013|date=February 3, 2005}} Duncan was replaced by Andy Ross, who beat out 34 other guitarists who auditioned for the role, in a process that ended with each candidate being asked about their willingness to do a choreographed dance on stage. Ross introduced himself to the band's fans by writing a blog post entitled "The Will To Rock", in which he detailed life on the road, beginning with his first show with the band on February 18, 2005.{{cite web|last=Ross|first=Andy|title=The Will To Rock - February 2005|url=http://thewilltorock.blogspot.com/2005_02_01_archive.html|work=The Will To Rock|access-date=June 22, 2013}}

Released in August 2005, Oh No gained popularity for its first single, "A Million Ways". Ross programmed a web application, hosted at a1000000ways.com, that allowed people to hear the single and to share it with their friends in exchange for free downloads from the iTunes music store.{{cite web | url= http://www.tv.com/news/ok-go-web-buzz-begets-sales-6204/ | title= OK Go: Web buzz begets sales? | publisher= tv.com | access-date= July 29, 2013 | archive-date= May 5, 2015 | archive-url= https://web.archive.org/web/20150505003217/http://www.tv.com/news/ok-go-web-buzz-begets-sales-6204/ | url-status= dead }}{{Failed verification|date=January 2025}} The video for "A Million Ways" featured the band in a backyard performing a dance choreographed by lead singer Kulash's sister, Trish Sie. By August 2006, the video had become the most downloaded music video ever, with over 9 million downloads.{{cite news | url=http://www.mtv.com/news/articles/1539637/go-risk-becoming-goofy-dancing-band.jhtml | archive-url=https://web.archive.org/web/20111113163338/http://www.mtv.com/news/articles/1539637/go-risk-becoming-goofy-dancing-band.jhtml | url-status=dead | archive-date=November 13, 2011 | title= YouTube Faves OK Go: The Band Least Likely To Become Famous For Their Dancing |last= Kaufman | first= Gil | publisher= MTV | work= MTV News | date=August 29, 2006 | access-date= March 26, 2008}} The band performed the dance live on British TV show Soccer AM, as well as on the late-night American comedy show Mad TV. The US version of the album includes "9027 km", a 35-minute track of lead singer Damian Kulash's girlfriend sleeping that is not listed on the album art.{{cite web | url= http://www.newburycomics.com/rel/v2_viewupc.php?storenr=103&upc=72435788002 | title= Ok Go - Oh No Notes/Reviews | publisher= newburycomics.com | access-date= June 19, 2013 | url-status= dead | archive-url= https://web.archive.org/web/20140804230117/http://www.newburycomics.com/rel/v2_viewupc.php?storenr=103&upc=72435788002 | archive-date= August 4, 2014 }} Fans speculated that the track's name is derived from the distance between Los Angeles, California, and Malmö, Sweden, where the album was recorded and that the track was included to prevent the band's label from using the extra space for digital rights management (DRM) software. On December 6, 2005, Kulash published an op-ed piece in The New York Times advocating against record labels' use of DRM.{{cite news | url= https://www.nytimes.com/2005/12/06/opinion/06kulash.html?_r=0/ | title= Buy, Play, Trade, Repeat | work= The New York Times | access-date= June 19, 2013 | date=December 6, 2005}}

The band toured extensively to support Oh No, sharing dates with Death Cab For Cutie, Panic! at the Disco, Kaiser Chiefs, and Snow Patrol.{{cite web|last=McKinlay|first=Fiona|title=we're obsessed with clashing patterns right now|url=http://drownedinsound.com/in_depth/13367|work=Drowned In Sound|access-date=June 26, 2013|date=October 20, 2005|archive-date=February 3, 2015|archive-url=https://web.archive.org/web/20150203160452/http://drownedinsound.com/in_depth/13367|url-status=dead}}{{cite web|title=Death Cab Drafts Leo, Lewis, OK Go For Tour|url=http://www.billboard.com/articles/news/57319/death-cab-drafts-leo-lewis-ok-go-for-tour|work=Billboard Magazine|access-date=June 25, 2013|date=September 6, 2006}}{{cite web|last=Aswad|first=Jem|title=Panic! At The Disco Announce First Headlining North American Tour|url=http://www.mtv.com/news/articles/1527584/panic-at-disco-announce-north-american-tour.jhtml|archive-url=https://web.archive.org/web/20130514160115/http://www.mtv.com/news/articles/1527584/panic-at-disco-announce-north-american-tour.jhtml|url-status=dead|archive-date=May 14, 2013|work=MTV News|access-date=June 26, 2013|date=March 31, 2006}}{{cite web|last=Katz|first=Laura|title=OK Go Hits The Road With Snow Patrol|url=http://netmusiccountdown.com/inc/news_article.php?id=11865|work=Net Music Countdown|access-date=June 26, 2013|date=January 15, 2007|archive-url=https://web.archive.org/web/20150203152622/http://netmusiccountdown.com/inc/news_article.php?id=11865|archive-date=February 3, 2015|url-status=dead}} They did special performances, including free shows on New Year's Eve in New York City's Times Square and in the parking lot before the University of Michigan-vs.-Michigan State University football game{{cite web|title=For The Record: Quick News On Jay-Z, Gwyneth Paltrow, Chris Martin, Snoop Dogg, CBGB, OK Go, Jet & More|url=http://vh1.com/news/article.rbml?id=1541925|work=VH1 News|access-date=June 27, 2013|date=September 28, 2006|url-status=dead|archive-url=https://archive.today/20130629092242/http://vh1.com/news/article.rbml?id=1541925|archive-date=June 29, 2013}} They played festivals such as the Edinburgh Fringe Festival, Bennicassim in Spain, Formoz Festival in Taiwan, Summer Sonic in Japan, and Incheon Pentaport in South Korea.{{cite web|title=OK Go: T On The Fringe 2006|url=http://www.songkick.com/concerts/855133-ok-go-at-t-on-the-fringe|work=Songkick|access-date=July 1, 2013}}{{cite web|title=2007 BENICASSIM FESTIVAL LINE UP|url=http://www.gigwise.com/festivals/28121/2007-Benicassim-Festival-Line-Up|publisher=gigwise|access-date=July 1, 2013|url-status=dead|archive-url=https://web.archive.org/web/20150203151615/http://www.gigwise.com/festivals/28121/2007-Benicassim-Festival-Line-Up|archive-date=February 3, 2015}}{{cite web|title=FORMOZ FESTIVAL|url=http://www.islandofsound.org/festivals/formoz.html|publisher=Island Of Sound|access-date=July 1, 2013|archive-url=https://web.archive.org/web/20140707084622/http://www.islandofsound.org/festivals/formoz.html|archive-date=July 7, 2014|url-status=dead}}{{cite web|title=Summer Sonic Festival 2007|url=http://www.songkick.com/concerts/716802-fratellis-at-summer-sonic-festival|work=Songkick|access-date=July 1, 2013}}{{cite web|last=Just|first=Jorge|title=OK Go at Incheon Pentaport|url=http://thewilltorock.blogspot.com/2007/08/ok-go-at-incheon-pentaport.html|work=The Will To Rock|publisher=OK Go|access-date=June 27, 2013|date=August 22, 2007}}

On November 7, 2006, after the success of the "Here It Goes Again" video, the band released a deluxe DVD version of the album. The DVD contains a documentary on the making of the album, the four official Capitol Records videos, a video of the band's appearance on Chic-a-Go-Go, a "super cut" of the hundreds of fan versions of the "A Million Ways" dance, a behind-the-scenes video of the making of "Here It Goes Again", rehearsals for the 2006 MTV Video Music Awards, an acoustic performance of "What to Do", a video for "There's A Fire" featuring video game characters, a dance booth version of "Don't Ask Me”, and live versions of "Do What You Want" and "You're So Damn Hot".

After visiting New Orleans in 2007, the band returned to record an EP with New Orleans funk rock band Bonerama and producer Mark Nevers,{{cite web|title=OK Go Give Back|url=http://www.ign.com/articles/2008/01/07/ok-go-give-back|work=IGN Music|date=January 7, 2008| publisher =IGN|access-date=June 7, 2013}} to raise money for musicians who were still displaced by the 2005 Hurricane Katrina. The EP, entitled You're Not Alone, was released on Mardi Gras, February 5, 2008.{{cite web|url=http://firewireblog.com/2012/02/06/ok-go-chevy-sonic-needinggetting-music-video/|title=OK Go & Chevy Sonic – Needing/Getting Music Video -|date=February 6, 2012|publisher=Firewireblog.com|access-date=January 10, 2015}} The title is taken from a line in David Bowie's "Rock 'n' Roll Suicide", a cover of which appears on the EP, along with renditions of Bob Dylan's "I Shall Be Released" and three songs from Oh No. The EP was sold through iTunes and raised over $40,000, which helped buy a new home for New Orleans musician Al "Carnival Time" Johnson in the Musicians Village. Johnson, who sings on "I Will Be Released", the final song on the EP, moved into his new home in December 2008.{{cite web|title=How ATC Helps Musicians Connect To Advocacy: OK Go Case Study|url=http://www.atctower.net/2011/05/how-atc-helps-musicians-connect-to-advocacy-ok-go-case-study/|publisher=Air Traffic Control|access-date=June 7, 2013|url-status=dead|archive-url=https://web.archive.org/web/20150110143937/http://www.atctower.net/2011/05/how-atc-helps-musicians-connect-to-advocacy-ok-go-case-study/|archive-date=January 10, 2015}} In support of the EP, OK Go and Bonearama played benefit shows on January 11, 2008, at Tipitina's in New Orleans, and on February 2, 2008, at the 9:30 Club in Washington, D.C. The D.C. show was streamed live by NPR and featured on a subsequent NPR podcast.{{cite web|title=OK Go, Bonerama team up for New Orleans charity|url=http://www.altpress.com/news/entry/archive_3297|work=Alt Press|access-date=June 7, 2013}}

{{Main|Of the Blue Colour of the Sky}}

On October 12, 2008, OK Go announced that the members had finished writing new songs for its third album and were in the studios in upstate New York with producer Dave Fridmann (the Flaming Lips, MGMT).{{cite web | url= http://www.okgo.net/news.aspx?StartingDate=10-12-08#11977 | archive-url= https://web.archive.org/web/20090113091144/http://www.okgo.net/news.aspx?StartingDate=10-12-08#11977 | url-status= dead | archive-date= January 13, 2009 | title= The Rock is Cooking | work= News | publisher= OK Go | date= October 12, 2008 | access-date= October 15, 2008 }} The band previewed its third album, titled Of the Blue Colour of the Sky, with several dates on the US East Coast, starting in Philadelphia on March 6, 2009, at the TLA Theatre. The name of the album comes from a pseudo-scientific book written by Augustus Pleasonton in 1876 entitled The Influence of the Blue Ray of the Sunlight and of the Blue Colour of the Sky. The members of the band have said that these songs are the "danciest, most anthemic, most heartbroken, and honest songs" of their career, and the album itself takes a much more funky, dance-prone, yet melancholy sound to it, drawing influence from Prince. On May 7, 2009, a song from the album, titled "Skyscrapers", was released for streaming online.{{cite magazine |url=http://music-mix.ew.com/2009/05/ok-go-skyscrape.html |date=May 7, 2009 |access-date=May 9, 2009 |title=OK Go's Damian Kulash talks new album, plus exclusive stream of 'Skyscrapers' | last= Pastorek |first=Whitney |magazine=Entertainment Weekly}} The first single, "WTF?", was released on November 17, 2009. On January 8, 2010, OK Go appeared on The Tonight Show with Conan O'Brien and performed a song from the album, "This Too Shall Pass". Of the Blue Colour of the Sky was released on January 12, 2010.{{cite news | url=http://livinthelimelight.typepad.com/home/2010/01/okgo.html | title= Shooting the Moon with OK Go | publisher=LivInTheLimelight | access-date=January 13, 2010}}

After the first two videos for Of the Blue Colour of the Sky were posted to YouTube in 2009, the band was quickly met with complaints from fans who were only able to view them on YouTube. In response, Kulash posted a long letter on the band's website explaining the record label's policies. The letter itself went viral,{{cite news|last=Fletcher|first=Dan|title=OK Go: Did the Music Biz Kill a Viral Video Star?|url=http://www.time.com/time/arts/article/0,8599,1956309,00.html|archive-url=https://web.archive.org/web/20100128200210/http://www.time.com/time/arts/article/0,8599,1956309,00.html|url-status=dead|archive-date=January 28, 2010|work=Time Magazine|access-date=June 17, 2013|date=January 25, 2010}} after being reprinted in Gizmodo,{{cite web|last=Kulash|first=Damian|title=Open Letter From OK Go, Regarding Non-Embeddable YouTube Videos|url=https://gizmodo.com/5453042/open-letter-from-ok-go-regarding-non+embeddable-youtube-videos|work=Gizmodo|date=January 20, 2010 |access-date=June 17, 2013}} cited as "required reading" on BoingBoing,{{cite web|last=Doctorow|first=Cory|title=OK Go explains the screwed-up state of the music industry|url=http://boingboing.net/2010/01/20/ok-go-explains-the-s.html|work=boingboing|date=January 20, 2010|access-date=June 17, 2013}} and excerpted on many other websites. At the end of the letter, Kulash included embed codes for the band's most recent video in direct opposition to the desires of the label. On February 20, 2010, the New York Times printed an op-ed in which Kulash furthered the arguments he made in his open letter.{{cite news|last=Kulash|first=Damian|title=WhoseTube?|url=https://www.nytimes.com/2010/02/20/opinion/20kulash.html|access-date=June 17, 2013|newspaper=The New York Times|date=February 19, 2010}}

On March 9, 2010, the band uploaded a video to YouTube entitled "OK Go Announces new label", in which Kulash, accompanied by two dogs in neckties, announced the creation of Paracadute. On March 10, 2010, the band announced it had cut ties with EMI and Capitol and formed the independent label Paracadute.{{cite magazine|last=Peoples|first=Glenn|title=OK Go Splits With EMI |url=http://www.billboard.com/articles/news/959066/ok-go-splits-with-emi|magazine=Billboard|date=March 10, 2010|access-date=March 10, 2010}} The split became official on April 1, 2010. Paracadute then assumed ownership of the album, Of the Blue Colour of the Sky, though the band's first two albums, OK Go and Oh No remained catalog items of EMI.{{cite journal|last1=Wood|first1=Mikael|title=Go Your Own Way: Groundbreaking YouTube Auteurs OK Go Part Ways with Their Longtime Record Label, EMI, and Set Sail in Uncharted Waters|journal=Billboard: The International Newsweekly of Music, Video and Home Entertainment|date=April 3, 2010|volume=122|issue=13|pages=21–23}} That night, OK Go performed a single from its newly independent record on Late Night with Jimmy Kimmel.{{cite magazine|last=Daniel|first=Kreps|title=OK Go, EMI Split Days After Arrival of Video Hit "This Too Shall Pass"|url=https://www.rollingstone.com/music/news/ok-go-emi-split-days-after-arrival-of-video-hit-this-too-shall-pass-20100310|magazine=Rolling Stone|date=March 10, 2010|access-date=June 19, 2013}} Now charting its own destiny as an independent entity, the band has attempted to plot a new course for itself, as Kulash puts it: "We're trying to be a DIY [do-it-yourself] band in a post-major label world."{{cite book|title=Media & Culture: An Introduction To Mass Communication|year=2012|publisher=Beford / St. Martin's|isbn=978-0-312-64465-9|page=72|chapter-url=https://books.google.com/books?id=WuqjReIZ4TcC&q=%22ok+go%22+video&pg=PA72|edition=8|first1=Richard |last1=Campbell |first2=Christopher R. |last2=Martin |first3=Bettina |last3=Fabos |access-date=June 28, 2013|chapter=Sound Recording and Popular Music}}

The first wholly new release on the band's label Paracadute Recordings was 180/365,{{cite web|title=OK Go – 180/365 | type = album review|url =http://www.absolutepunk.net/showthread.php?t=2471312|work=AbsolutePunk|access-date=June 11, 2013}} a live album recorded over several shows in 2010, mixed by producer Fridmann, and released on June 21, 2011. The album title refers to the number of concerts the band played in the course of one year. A stream of the album premiered on the technology website Mashable before its official street date.{{cite web |last=Erlich|first=Brenda|title=OK Go's New Album Premieres on Mashable|url=http://mashable.com/2011/06/20/ok-go-180-365/|work=Mashable|date=June 20, 2011| access-date =June 11, 2013}} To celebrate the release, the band printed and sold 200 signed copies of 180/365: The Book, a limited-edition book of tour photographs by Nathaniel Wood that was made available only to purchasers of the album.{{cite web|title=180/365: The Book | url =http://okgo.net/2011/06/15/180365-thebook/|work=OK Go News|publisher=okgo.net|access-date=June 11, 2013}} The album was sold digitally and on CD in six-panel eco-friendly "Tron Pack" packaging from Norway.{{cite web|title=180/365 Editorial Reviews|url=https://www.amazon.com/music/dp/B004X6J2YM |work= Amazon.com|access-date=June 11, 2013}}

In July 2012, the band partnered with the Humble Bundle for a pay-what-you-will release of the remix collection Twelve Remixes Of Four Songs, alongside titles from MC Frontalot, They Might Be Giants, Christopher Tin, Hitoshi Sakimoto, and Jonathan Coulton.{{cite web|title=180/365 Editorial Reviews|url=http://www.techdirt.com/articles/20120726/02494019838/humble-bundle-expands-beyond-video-games-offers-awesome-pay-what-you-want-music-package.shtml |work= techdirt.com|date=July 26, 2012 |access-date=July 29, 2013}}

The band's most successful example of its new business model was taking money from State Farm Insurance, which was looking to tap into a younger audience by creating a piece of interesting digital content.{{cite web|last=Walters |first=Helen |title=Inside the OK Go / State Farm Deal |url=http://www.businessweek.com/the_thread/brandnewday/archives/2010/03/ok_go_state_far.html |work=Bloomberg Businessweek |access-date=June 20, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130513235211/http://www.businessweek.com/the_thread/brandnewday/archives/2010/03/ok_go_state_far.html |archive-date=May 13, 2013 }} The band created a music video for "This Too Shall Pass", in which a toy truck with State Farm branding was used to start a large Rube Goldberg machine built in a warehouse.{{cite web|last=Joe|first=Berkowitz|title=Behind OK Go's New Word-Focused App And Its Label-less Model For Success|url=http://www.fastcocreate.com/1682929/behind-ok-gos-new-word-focused-app-and-its-label-less-model-for-success|work=FastCo.Create|date=May 9, 2013|publisher=Fast Company |access-date=May 13, 2013}} Released on March 1, 2010, the video quickly went viral, with 1.4 million YouTube views in the first 48 hours and over 50 million total views {{As of|2016|02|lc=y}}.Archived at [https://ghostarchive.org/varchive/youtube/20211211/qybUFnY7Y8w Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20100307165440/http://www.youtube.com/watch?v=qybUFnY7Y8w Wayback Machine]{{cbignore}}: {{cite web|title=This Too Shall Pass, Rube Goldberg Machine - Official Video|url=https://www.youtube.com/watch?v=qybUFnY7Y8w|publisher=YouTube|access-date=June 13, 2013}}{{cbignore}} Since that video, OK Go has employed a similar model in projects funded by Range Rover,{{cite web|title=Range Rover goes viral with OK Go and their new geo-mapping app|date=November 18, 2010|url=https://thenextweb.com/socialmedia/2010/11/18/range-rover-goes-viral-with-ok-go-and-their-new-geo-mapping-app/|publisher=thenextweb.com |access-date=June 20, 2013}} Yahoo,{{cite web|title=OK Go Shakes The Roof For Yahoo! Bus Stop Derby Winners|url=http://music.yahoo.com/blogs/live/ok-go-shakes-the-roof-for-yahoo-bus-stop-derby-winners.html|publisher=Yahoo Music |access-date=June 20, 2013}} Cisco,{{cite web|title=Marketing Partnership Insights From OK Go Lead Singer Damian Kulash|url=http://www.sponsorship.com/iegsr/2010/12/06/Marketing-Partnership-Insights-From-OK-Go-Lead-Sin.aspx|publisher=sponsorship.com |access-date=June 20, 2013}} Samsung,{{cite web|title=OK Go collaborates with Samsung for new music video|date=November 10, 2010|url=http://www.digitaltrends.com/photography/ok-go-collaborates-with-samsung-for-new-music-video/|publisher=Digital Trends |access-date=June 20, 2013}} Google Chrome,{{cite web|title=OK Go play with Chrome|url=http://chrome.blogspot.com/2011/07/ok-go-play-with-chrome.html | publisher= Official Google Chrome Blog|access-date=June 20, 2013}} Jose Cuervo,{{cite web|title=Jose Cuervo, OK Go|url=http://www.contagiousmagazine.com/2011/11/jose_cuervo_ok_go.php|work=Contagious Magazine|access-date=June 20, 2013|url-status=dead|archive-url=https://web.archive.org/web/20130706113431/http://www.contagiousmagazine.com/2011/11/jose_cuervo_ok_go.php|archive-date=July 6, 2013}} and Chevrolet.{{cite web|title=Is OK Go's Chevy-Sponsored Music Video One of the Best Product Placements Ever?|date=February 6, 2012|url=http://adage.com/article/special-report-super-bowl/triumphs-chevy-sponsored-music-video/232556/|publisher=AdAge |access-date=June 20, 2013}}

{{Main|Hungry Ghosts (album)}}

In December 2012, OK Go released a collection of rare songs, B-sides and covers called Twelve Days of OK Go. The collection was released for free on the band's website and includes covers of songs by the Beatles, They Might Be Giants, the Kinks, Adam and the Ants, and Pixies.{{cite web|title=The Twelve Days of OK Go|url=http://okgo.net/2012/12/10/the-twelve-days-of-ok-go/|publisher=okgo.net|access-date=June 21, 2013}}

Following Twelve Days of OK Go, in January 2013 the band announced Twelve Months of OK Go, a free long-form release of new and rare recordings, B-sides, and covers. One song per month was distributed through the band's email list and free MP3 web store.{{cite web|title=The 12 Months of Rare Unreleased OK Go|url=http://okgo.net/2013/04/24/the-12-months-of-rare-unreleased-ok-go/|publisher=okgo.net|access-date=June 27, 2013|url-status=dead|archive-url=https://web.archive.org/web/20130616025621/http://okgo.net/2013/04/24/the-12-months-of-rare-unreleased-ok-go/|archive-date=June 16, 2013}} The collection includes covers of songs by the Breeders, the Specials, and Nelly.{{cite web|title=OK Go Free Store|url=http://okgo.net/free|publisher=okgo.net|access-date=June 27, 2013|url-status=dead|archive-url=https://web.archive.org/web/20130705145317/http://okgo.net/free/|archive-date=July 5, 2013}} In March 2013, OK Go released a new single, "I'm Not Through", through "Twelve Months of OK Go" and in partnership with advertising agency Saatchi & Saatchi for The Saatchi & Saatchi Music Video Challenge.{{cite web|title=Saatchi and Saatchi OK Go Video Challenge|url=http://www.talenthouse.com/saatchi-and-saatchi-ok-go-video-challenge|publisher=talenthouse.com|access-date=June 27, 2013|archive-date=July 28, 2013|archive-url=https://web.archive.org/web/20130728214813/http://www.talenthouse.com/saatchi-and-saatchi-ok-go-video-challenge|url-status=dead}}

On April 3, 2013, OK Go announced on its YouTube channel that the band was recording its fourth studio album.Archived at [https://ghostarchive.org/varchive/youtube/20211211/Efs96iqw-S0 Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20130413063353/http://www.youtube.com/watch?v=Efs96iqw-S0&gl=US&hl=en Wayback Machine]{{cbignore}}: {{cite news |url=https://www.youtube.com/watch?v=Efs96iqw-S0 |title=Dan and Tim present present PYYRAMIDS – Brightest Darkest Day on Hype Machine | publisher=OK Go |date=April 3, 2013 }}{{cbignore}} On May 6, 2014, OK Go announced that the album, Hungry Ghosts, would be released in October 2014. The album was made available for pre-order on the direct-to-fan platform, PledgeMusic.{{cite web|url=http://pledgemusic.com/projects/okgo|title=OK GO|work=PledgeMusic|access-date=January 10, 2015|archive-url=https://web.archive.org/web/20150924121757/http://www.pledgemusic.com/projects/okgo|archive-date=September 24, 2015|url-status=dead}} The first official single, "The Writing's on the Wall" was released on June 17, 2014, along with a music video which received over 7 million views on YouTube within a week.{{Cite web |last=Bolien |first=Bob |date=2014-06-24 |title=The Making Of OK Go's 'The Writing's On The Wall' Video |url=https://www.npr.org/blogs/allsongs/2014/06/24/325088850/the-making-of-ok-gos-the-writings-on-the-wall-video |access-date=2014-06-24 |publisher=NPR}}

On October 14, 2014, Hungry Ghosts was released. Since then, the Pledge Music campaign has stopped. A music video for "I Won't Let You Down" was released on October 27, 2014. In its first two weeks, the video hit 12 million views on YouTube.Archived at [https://ghostarchive.org/varchive/youtube/20211211/u1ZB_rGFyeU Ghostarchive]{{cbignore}} and the [https://web.archive.org/web/20141027124526/https://www.youtube.com/watch?v=u1ZB_rGFyeU&gl=US&hl=en Wayback Machine]{{cbignore}}: {{cite web|url=https://www.youtube.com/watch?v=u1ZB_rGFyeU|title=OK Go - I Won't Let You Down - Official Video|work=YouTube|access-date=January 10, 2015}}{{cbignore}} The video features a cameo from the J-pop band Perfume.{{cite web |last=Trenholm |first=Rich |date=October 27, 2014 |title=OK Go take off with a drone and electric unicycles in latest stunning one-take video |url=http://www.cnet.com/news/ok-go-take-off-with-drone-and-electric-unicycles-in-latest-stunning-one-take-video/ |url-status=live |archive-url=https://web.archive.org/web/20141027202308/http://www.cnet.com/news/ok-go-take-off-with-drone-and-electric-unicycles-in-latest-stunning-one-take-video/ |archive-date=October 27, 2014 |accessdate=October 27, 2014 |publisher=CNET}}{{cite web |last=Ripley |first=Will |date=October 29, 2014 |title=How did they do that? OK Go's music video in Japan goes viral |url=http://khon2.com/2014/10/29/how-did-they-do-that-ok-gos-music-video-in-japan-goes-viral/ |url-status=dead |archive-url=https://web.archive.org/web/20141209035251/http://khon2.com/2014/10/29/how-did-they-do-that-ok-gos-music-video-in-japan-goes-viral/ |archive-date=December 9, 2014 |accessdate=October 31, 2014 |publisher=KHON-TV}}

The video for "Upside Down & Inside Out" was released on February 11, 2016, where the band perform the song while moving about in microgravity, with the aid of a reduced-gravity aircraft provided by the Russian S7 Airlines.

{{cite news |last=Sage |first=Alyssa |url=https://variety.com/2016/digital/news/ok-go-zero-gravity-music-video-upside-down-and-inside-out-1201703717/ |title=Watch: OK Go Filmed a Music Video Entirely in Zero Gravity |work=Variety |date=February 11, 2016 |access-date=February 12, 2016 }}

{{cite web|title=Upside Down and Inside Out FAQ & Credits|url=http://okgo.net/2016/02/11/upside-down-inside-out-faq/}}

On July 20, 2016, OK Go released "I Don't Understand You", a stand-alone single that was a collaboration with Perfume, as ending theme of TOKYO MX 20th Anniversary Memorial TV Animation 3DCG short 'SUshi Police' anime series.{{cite web |date=June 28, 2016 |title=「I Don't Understand You」OK Go x Perfume フルバージョンにてデジタル配信決定!! |url=http://www.universal-music.co.jp/perfume/news/2016/06/28/#XfIHz0IGiDsB7cIC.99 |access-date=May 23, 2017}}

On November 24, 2016, OK Go released the music video for "The One Moment", featuring multiple seemingly unconnected events filmed in the span of a few seconds. The video is then slowed down to reveal each action being played in perfect synchronization with the song.{{cite magazine | url = https://www.rollingstone.com/music/features/inside-ok-gos-latest-record-breaking-music-video-marvel-w452114 | title = Inside OK Go's Latest Record-Breaking Music-Video Marvel | first= Muara |last = Johnston | date = November 23, 2016 | access-date = November 23, 2016 | magazine = Rolling Stone }}{{cite web|first=Ned|last=Ehrbar|url=https://www.cbsnews.com/news/ok-go-releases-colorful-new-music-video-for-the-one-moment/|title=OK Go releases colorful new music video for "The One Moment"|work=CBS News|date=November 23, 2016|access-date=November 25, 2017}}

On November 23, 2017, OK Go released the music video for "Obsession". 567 printers were used to create a multicolored backdrop in the video.{{cite web|first=Lee|last=Moran|url=https://www.huffingtonpost.com/entry/ok-go-obsession-music-video-paper-printers_us_5a196012e4b0d4906caf0296|title=OK Go Makes Serious Paper With Hypnotizing New Music Video|publisher=huffingtonpost|date=November 25, 2017|access-date=November 25, 2017}}{{cite magazine|first=Daniel|last=Kreps|url=https://www.rollingstone.com/music/news/watch-ok-gos-innovative-colorful-obsession-video-w512592|title=Watch OK Go's Innovative 'Obsession' Video, Made With Wall of Printers|magazine=Rolling Stone|date=November 24, 2017|access-date=November 25, 2017}}

In early 2020, during the beginning of the COVID-19 pandemic, Kulash and his wife fell ill with the 2019 novel coronavirus.{{Cite web |last= |first= |date=May 17, 2020 |title=All the Celebrities Who Have Tested Positive for the Coronavirus |url=https://www.vulture.com/article/famous-people-celebrities-with-coronavirus.html |access-date=May 18, 2020 |website=Vulture |language=en-us}} After his recovery, while the band members were following stay-at-home orders at their homes, they wrote and recorded "All Together Now" and filmed a video for it over two months as a tribute to the healthcare workers battling the infection. The song and video were released on May 12, 2020; proceeds went to Partners in Health.{{cite magazine | url = https://www.rollingstone.com/music/music-news/ok-go-all-together-now-covid-19-998665/ | title = OK Go Premiere New Song for Frontline COVID-19 Workers | first= Claire | last = Shaffer | date = May 13, 2020 | access-date = May 13, 2020 | magazine = Rolling Stone }}{{Cite magazine|title=OK Go's 'All Together Now' Video: Watch|url=http://www.billboard.com/articles/columns/pop/9376931/ok-go-all-together-now-video|date=May 13, 2020|magazine=Billboard|access-date=May 18, 2020}} The band uploaded several alternate music videos for "All Together Now" on YouTube, including clips sent to them by fans.

In early 2021, the band released an acoustic cover of "This Will Be Our Year" by the Zombies, which they also covered in 2004.

In 2021, Kulash hinted in an interview that he might do another video in zero gravity for a future song similar to "Upside Down and Inside Out".{{Cite web |date=February 20, 2021 |title=OK Go has message we need: 'This Will Be Our Year' |url=https://www.bostonherald.com/2021/02/20/ok-go-has-message-we-need-this-will-be-our-year/ |access-date=April 22, 2021 |website=Boston Herald |language=en-US}}

In 2022 and early 2023, the band became involved in a legal dispute with Minnesota company Post Consumer Brands, which registered a trademark on the phrase "OK Go!" for a new line of portable breakfast cereals. A lawyer for the band cited a previous collaboration between OK Go and Post as evidence that the "namejacking" was most likely intentional.{{cite web|url=https://kstp.com/kstp-news/local-news/alternative-rock-group-ok-go-in-legal-dispute-with-post-over-breakfast-cereal-product-ok-go/|title=Alternative rock group OK Go in legal dispute with Post over breakfast cereal product 'OK Go!'|date=January 25, 2023 }} On May 31, 2023, OK Go and Post reached a settlement, which resulted in Post abandoning its registration of the "OK Go!" name.{{cite web | url=https://ttabvue.uspto.gov/ttabvue/v?pno=91283668&pty=OPP&eno=7 | title=USPTO TTABVUE. Proceeding Number 91283668 }}

{{Main|And the Adjacent Possible}}

In late 2024, OK Go announced through their newsletter that they had finished recording their then-untitled fifth album, planned for release in early 2025.{{Cite AV media |url=https://www.youtube.com/shorts/iJo98Zdf9EY |title=We curated Spotify playlists featuring the artists OK Go is most inspired by. Hit ⊕ button to save. |language=en |access-date=2024-11-12 |via=www.youtube.com}} The album's title, And the Adjacent Possible, was announced alongside with the release of the first video single from the album, "A Stone Only Rolls Downhill", on January 16, 2025.{{Cite magazine |last=Kreps |first=Daniel |date=2025-01-16 |title=OK Go + 64 Phones = New Video for 'A Stone Only Rolls Downhills' |url=https://www.rollingstone.com/music/music-news/ok-go-new-video-a-stone-only-rolls-downhills-1235237855/ |access-date=2025-01-16 |magazine=Rolling Stone |language=en-US}} The album was released on April 11, 2025, along with a new music video for their song, "Love".{{cite web |last1=Molloy |first1=Laura |title=Check out OK Go’s exclusive track-by-track guide to new album And the Adjacent Possible |url=https://www.nme.com/news/music/check-out-ok-gos-exclusive-track-by-track-guide-to-new-album-adjacent-possible-3853567 |website=NME |access-date=10 April 2025|date=10 April 2025}}

{{main|OK Go videography}}

OK Go has earned fame for its creative and often low-budget music videos, most of which have been promoted through Internet video sharing sites such as YouTube.{{cite magazine | url = https://newsfeed.time.com/2010/11/10/ranking-the-ok-go-video-catalogue-are-the-videos-always-better-than-the-songs/ |title = Ranking the OK Go Video Catalogue: Are the Videos Always Better Than the Songs? | magazine = Time | date = November 10, 2010 | access-date= November 26, 2010 | first = Nate | last = Jones }} Many of these have become viral; the 2006 video for "Here It Goes Again", in which the band performed a complex routine on motorized treadmills, had received over 50 million views on YouTube four years later when EMI took it off the platform during a dispute with YouTube.{{cite news | url = http://www.guardian.co.uk/music/2010/sep/25/ok-go-white-knuckles | title = Here they go again: new OK Go video is a White Knuckle ride | first = Priya | last = Elan | date = September 25, 2010 | access-date =September 25, 2010 | work = The Guardian | location=London}} The subsequent reposting had been viewed over 66 million times as of February 15, 2025. The band's video for "Needing/Getting", funded by Chevrolet and released February 5, 2012, debuted during Super Bowl XLVI and within the year received more than 47 million views on YouTube.{{cite web|title=Super Bowl Commercials 2012: OK Go's Chevy Sonic Music Video|date=February 5, 2012|url=https://www.sbnation.com/2012-super-bowl/2012/2/5/2773416/2012-superbowl-commercials-ok-go-chevy-sonic|publisher=sbnation.com|access-date=June 13, 2013}} Samuel Bayer, who produced many music videos in the 1990s, said that OK Go's promotion of music videos on the Internet was akin to Nirvana's ushering in the grunge movement. Many of the videos use long or single-shot takes, which Salon{{'}}s Matt Zoller Seitz claims "restore[s] a sense of wonder to the musical number by letting the performers' humanity shine through and allowing them to do their thing with a minimum of filmmaking interference".{{cite web | url =http://www.salon.com/entertainment/2010/09/21/how_ok_go_could_save_the_movie_musical/ | title = Can OK Go save the movie musical? | date = September 21, 2010 | access-date = September 25, 2010| work = Salon.com | first = Matt Zoller | last = Seitz }} OK Go won the 14th Annual Webby Special Achievement Award for Film and Video Artist of the Year.{{cite web|url=http://www.webbyawards.com/webbys/specialachievement14.php |title=14th Annual Webby Special Achievement Award Winners |date=May 4, 2010 |access-date=May 4, 2010 |publisher=Webby Awards |url-status=dead |archive-url=https://web.archive.org/web/20130404205528/http://www.webbyawards.com/webbys/specialachievement14.php |archive-date=April 4, 2013 }} The video for "This Too Shall Pass" was named both "Video of the Year" and "Best Rock Video" at the 3rd annual UK Music Video Awards.{{cite news | url = https://www.telegraph.co.uk/culture/music/music-news/8060133/OK-Go-win-video-of-year-award.html | title = OK Go win video of year award | date = October 13, 2010 | access-date = October 13, 2010 | work = The Daily Telegraph | location=London}} "This Too Shall Pass" won the LA Film Fest's Audience Award for Best Music Video,{{cite web | url = http://2010.lafilmfest.com/award-winners/ | title = OK Go win Audience Award For Best Video | publisher = 2010.lafilmfest.com | access-date = January 10, 2014 | url-status = dead | archive-url = https://web.archive.org/web/20110204083659/http://2010.lafilmfest.com/award-winners/ | archive-date = February 4, 2011 }} UK MVA Awards – Music Video of the Year Winner 2010,{{cite web | url = http://www.ukmva.com/ | title = OK Go Win UK MVA Awards Music Video of the Year|publisher=Ukmva.com|access-date=January 10, 2014}} among others.

The band has worked with directors including Francis Lawrence, Olivier Gondry (brother of Michel Gondry), Brian L. Perkins, Scott Keiner, and Todd Sullivan. The videos have been screened and displayed at museums, art galleries, and film festivals around the world including the Guggenheim Museum,{{cite web|title=YouTube Play: Live from the Guggenheim|url=http://www.guggenheim.org/new-york/press-room/news/3758|publisher=guggenheim.org|access-date=July 26, 2013|url-status=dead|archive-url=https://web.archive.org/web/20130720012218/http://www.guggenheim.org/new-york/press-room/news/3758|archive-date=July 20, 2013}} the Museum of the Moving Image,{{cite web|title=Spectacle: The Music Video|url=http://www.movingimage.us/exhibitions/2013/04/03/detail/spectacle-the-music-video/|publisher=movingimage.us|access-date=July 26, 2013|archive-date=January 7, 2020|archive-url=https://web.archive.org/web/20200107110623/http://www.movingimage.us/exhibitions/2013/04/03/detail/spectacle-the-music-video/|url-status=dead}} the Edinburgh International Film Festival,{{cite web|title='Here It Goes Again,' OK Go's Latest Homemade Video (on Treadmills) Added by VH1|url=http://www.prnewswire.com/news-releases/here-it-goes-again-ok-gos-latest-homemade-video-on-treadmills-added-by-vh1-69955182.html|publisher=prnewswire.com|access-date=July 26, 2013}} the Los Angeles County Museum of Art, the Los Angeles Film Festival,{{cite web|title=TIMELINE: 2010-2012|url=http://www.lafilmfest.com/about/festival-history/timeline-2010/#.UfaO6mTzZCc|publisher=lafilmfest.com|access-date=July 29, 2013|url-status=dead|archive-url=https://web.archive.org/web/20130806142216/http://www.lafilmfest.com/about/festival-history/timeline-2010/#.UfaO6mTzZCc|archive-date=August 6, 2013}}{{cite web|title=OK Go Video Release Party @ LACMA|url=http://breesays.buzznet.com/user/journal/6722401/ok-video-release-party-lacma/|publisher=breesays.buzznet.com|access-date=July 26, 2013|archive-url=https://web.archive.org/web/20100311174758/http://breesays.buzznet.com/user/journal/6722401/ok-video-release-party-lacma/|archive-date=March 11, 2010|url-status=dead}} and the Saatchi & Saatchi New Director's Showcase.{{cite web|title=Saatchi & Saatchi New Director's Showcase|url=http://www.saatchi.com/new_directors_showcase|publisher=saatchi.com|access-date=July 26, 2013|url-status=dead|archive-url=https://web.archive.org/web/20130518095352/http://www.saatchi.com/new_directors_showcase|archive-date=May 18, 2013}}

In 2008, Damian Kulash said that the band had not produced the music videos as part of any overt "Machiavellian" marketing campaign. "In neither case did we think, 'A-ha, this will get people to buy our records.' It has always been our position that the reason you wind up in a rock band is you want to make stuff. You want to do creative things for a living."{{cite book

| last = Kirsner

| first = Scott

| title = Fans, Friends & Followers: Building an Audience and a Creative Career in the Digital Age

| url = http://www.scottkirsner.com/fff

| year = 2009

| publisher = CinemaTech Books

| location = Boston, MA

| isbn = 978-1-4421-0074-9

| page = 88

| access-date = April 6, 2009

| archive-url = https://web.archive.org/web/20190630034130/http://www.scottkirsner.com/fff/

| archive-date = June 30, 2019

| url-status = dead

}} On the release of the band's video for "The Writing's on the Wall" in 2014, Kulash explained to Rolling Stone that the band continued to make such quirky videos following their success after "Here It Goes Again" because the band worried about being considered a one-hit wonder: "We could go in two directions: We could either try to out-cool it – try to out-run it like Radiohead did with 'Creep' – or just embrace it and go, OK, what really worked here."{{Cite magazine | url = https://www.rollingstone.com/music/videos/watch-ok-gos-eye-boggling-writings-on-the-wall-video-premiere-20140617 | title = Watch OK Go's Eye-Boggling 'Writing's on the Wall' Video - Premiere | first = Nick | last = Murray | date = January 17, 2014 | access-date = June 20, 2014 | magazine = Rolling Stone }}

"Get Over It" is featured in the EA Sports video games Triple Play 2002 and Madden NFL 2003, while a censored version of "Don't Ask Me" is featured in MVP Baseball 2003{{cite web|url=http://www.mtv.com/news/1458674/forget-radio-video-games-tv-ads-are-where-youll-hear-new-music/|archive-url=https://web.archive.org/web/20171201055553/http://www.mtv.com/news/1458674/forget-radio-video-games-tv-ads-are-where-youll-hear-new-music/|url-status=dead|archive-date=December 1, 2017|title=Forget Radio: Video Games, Tv Ads Are Where You'll Hear New Music|publisher=MTV|date=November 13, 2002|access-date=November 25, 2017}}{{cite web|url=http://www.ign.com/faqs/2003/madden-nfl-2003-song-lyrics-faq-389676|title=Madden NFL 2003 - Song Lyrics FAQ|publisher=IGN|date=March 15, 2003|access-date=November 25, 2017}}{{cite web|url=http://www.ign.com/faqs/2003/mvp-baseball-2003-song-lyrics-faq-391196|title=MVP Baseball 2003 - Song Lyrics FAQ|publisher=IGN|date=March 24, 2003|access-date=November 25, 2017}} and as background to the transitions in the British TV show The Inbetweeners.

Also, "Here It Goes Again" was featured in Rock Band, Guitar Hero 5 and SSX on Tour; while "Do What You Want" was featured in a back to school television campaign for J. C. Penney and the video games EA Sports NHL 06, Guitar Hero: On Tour, and Burnout Revenge.{{cite web|url=http://xboxlive.ign.com/articles/838/838218p1.html |title=Rock Band: The Complete Licensed Track List |publisher=IGN |first=Hilary |last=Goldstein |date=October 26, 2007 |access-date=October 26, 2007 |url-status=dead |archive-url=https://web.archive.org/web/20080713102401/http://xboxlive.ign.com/articles/838/838218p1.html |archive-date=July 13, 2008 }}{{cite web|url=http://www.gamezone.com/originals/i-burnout-revenge-i-music-list-revealed|title=Burnout Revenge Music List Revealed|publisher=GameZone|date=August 23, 2005|access-date=November 25, 2017}}{{cite web | url = http://www.hitsdailydouble.com/news/newsPage.cgi?news06290m01 | title = Here They OK Go Again | access-date = July 31, 2013 | publisher =IMDb}} "Invincible" was a theme song for ABC's Saturday Night Football for the 2006 season. The band's song "A Million Ways" was featured in Band Hero.{{cite web|url=https://www.lifewire.com/band-hero-song-list-3562630|title=Band Hero Song List|publisher=Lifewire|access-date=November 25, 2017}}

The band contributed a cover of the Zombies "This Will Be Our Year" as the lead track of Future Soundtrack for America, a political benefit album put out by Barsuk Records in the fall of 2004.{{cite web|first=Johnny|last=Loftus|url=https://www.allmusic.com/album/future-soundtrack-for-america-mw0000403354|title=Future Soundtrack for America Allmusic Review|publisher=AllMusic|access-date=November 25, 2017}} Lead singer Damian Kulash wrote a how-to-guide entitled "How Your Band Can Fire Bush" for bands hoping to help unseat President George W. Bush.{{cite web|first=Michael|last=Roberts|url=http://www.westword.com/music/ok-go-5091824|title=OK Go|publisher=Westword|date=March 1, 2007|access-date=November 25, 2017}}{{cite magazine|url=https://www.billboard.com/articles/news/67166/billboard-bits-fuji-rock-big-star-ok-go|title=Billboard Bits: Fuji Rock, Big Star, OK Go|magazine=Billboard|date=July 27, 2004|access-date=November 25, 2017}}

After visiting New Orleans in 2006, the band recorded an EP with New Orleans funk rock band Bonerama, to raise money for musicians who were still displaced by the 2005 Hurricane Katrina. The EP, entitled You're Not Alone, was released on February 5, 2008.{{cite web|title=You're Not Alone at iTunes Today|work=News|date=February 5, 2008|access-date=November 25, 2017|archive-url= https://web.archive.org/web/20080210162203/http://www.okgo.net/news.aspx?StartingDate=02-05-07|archive-date=February 10, 2008|url=http://www.okgo.net/news.aspx?StartingDate=02-05-07}}

In 2007, OK Go wrote the fight song for a Chicago soccer team, Chicago Fire S.C. The song was offered on the team's official website as a free download. Also in 2007, OK Go covered the Pixies "Gigantic" for American Laundromat Records Dig for Fire: A Tribute to Pixies CD.{{cite web|url=https://www.allmusic.com/album/dig-for-fire-a-tribute-to-pixies-mw0000583664|title=Dig for Fire: A Tribute to Pixies|publisher=AllMusic|access-date=November 25, 2017}}

The band's song "Do What You Want" could also be heard on the in-game radio in the LucasArts published video game Thrillville: Off The Rails. "Here It Goes Again" is also featured in the minigame Stunt Rider.{{cite web|first=Matt|last=Collar |url=http://www.allmusic.com/album/paramore-mw0002479086 |title=Thrillville: Off the Rails - Not just kids-adult appeal, it's too fun!|publisher=GameSpot|date=May 24, 2009|access-date=November 25, 2017}}

In 2009, the band appeared as the wedding band Tastes Like Chicken in DreamWorks' I Love You, Man starring Paul Rudd and Jason Segel.{{cite web | url = http://www.salon.com/2010/09/21/how_ok_go_could_save_the_movie_musical/ | title = How OK Go Could Save The Movie Musical | access-date = July 31, 2013 | work =Salon| date = September 21, 2010 }}

In April 2010, OK Go collaborated with Brett Doar of Syyn Labs to build a speciality Rube Goldberg Machine called "The Colbert Machine" for the band's appearance on The Colbert Report.{{cite news | url = http://artsbeat.blogs.nytimes.com/2010/04/30/welcome-to-the-colbert-machine/ | title = Welcome To The Colbert Machine | access-date = July 31, 2013 | publisher =artsbeat.blogs.nytimes.com | first=Dave | last=Itzkoff | date=April 30, 2010}} At the end of the episode, the band performed "This Too Shall Pass" with host Stephen Colbert singing lead vocals. Later that year, the OK Go song "Here It Goes Again" was included in the soundtrack for the children's film Ramona and Beezus.{{cite web | url = https://www.imdb.com/title/tt0493949/soundtrack | title = Soundtrack Ramona and Beezus | access-date = July 31, 2013 | publisher =IMDb}}

In 2011, OK Go were featured in the meta-documentary The Greatest Movie Ever Sold by Morgan Spurlock with the song "The Greatest Song I Ever Heard". In the film, Damian Kulash says: "Does that mean... Hold on, if we make the theme for The Greatest Movie Ever Sold, does that mean that we're the greatest rock band ever to write a theme song?" whereby Spurlock responds: "Absolutely."{{cite web | url = https://www.imdb.com/title/tt1743720/ | title = IMDb The Greatest Movie Ever Sold | access-date = September 9, 2012 | publisher =IMDb}}

On May 9, 2013, the band, through its label Paracadute, released "Say the Same Thing", a collaborative word guessing game app for iOS and Android in which two players attempt to guess the same word, by finding common points between two random starting words.{{cite web| last =Trevor|first=Sheridan|title=App of The Day: Say The Same Thing – Aligning Wavelengths|url=http://applenapps.com/app-pick/app-of-the-day-say-the-same-thing-aligning-wavelengths.html|work=Apple napps |access-date=May 13, 2013}} The app, which was created by guitarist Andy Ross during the band's down time, is based on an improv game which the band plays together while on tour. The band advertised the app by releasing a comedic video that introduces and explains the game.{{cite web|last=Casey|first=Dan|title=Beat Boredom with OK Go's New App "Say the Same Thing" |url= http://www.nerdist.com/2013/05/beat-boredom-with-ok-gos-new-app-say-the-same-thing/|work=Nerdist.com|access-date=May 13, 2013}} On May 15, 2013, "Say the Same Thing" became the 50 billionth download in Apple's App Store.

OK Go also contributed a song to the 2015 film Hot Tub Time Machine 2, titled "You're a Fucking Nerd and No One Likes You".{{cite web|first=Brenna|last=Ehrlich|url=http://www.mtv.com/news/2054268/ok-go-hot-tub-time-machine-song/|archive-url=https://web.archive.org/web/20150123001015/http://www.mtv.com/news/2054268/ok-go-hot-tub-time-machine-song/|url-status=dead|archive-date=January 23, 2015|title=OK Go's 'You're a Fucking Nerd and No One Likes You' Is Our New Geeky Anthem|publisher=MTV|date=January 20, 2015|access-date=November 25, 2017}}

In February 2015, the band was featured in a segment created to help children learn colors in a premiere for "The Cookie Thief", a Sesame Street movie special.{{cite web|first=Mike|last=Vago|url=https://www.avclub.com/sesame-street-the-cookie-thief-1798183011|title=Sesame Street: The Cookie Thief|publisher=AV TV Club|date=February 17, 2015|access-date=November 25, 2017}}

In March 2015, OK Go made a cameo appearance in the music video for "Pick Me Up" by Japanese electropop group Perfume, following Perfume's cameo appearance at the beginning of OK Go's "I Won't Let You Down".

In June 2019, the band was featured in the Ripley's Believe It or Not television program on the Travel Channel, showing the making of the music video for their song "The One Moment".

In 2021, the band recorded the theme for the Apple TV+ children's show Hello, Jack! The Kindness Show, entitled "Try a Little Act of Kindness", and appeared as themselves in the season finale.

A rendition of their song "This Too Shall Pass" titled "This Too Shall (Flash)" was included in the 2023 film The Flash.

The band composed a new original song titled "This" for the 2023 Apple TV movie The Beanie Bubble, directed by Kulash and his wife Kristin Gore. The single and associated video were released on July 21, 2023.{{cite web |last=Tangcay |first=Jazz |date=July 21, 2023 |title=OK Go Shares New Single 'This' From 'The Beanie Bubble' Movie (EXCLUSIVE) |url=https://variety.com/2023/artisans/news/ok-go-beanie-bubble-song-this-1235675816/ |accessdate=July 21, 2023 |work=Variety}}

In 2007, the band released You're Not Alone, a charity EP whose proceeds raised money for musicians displaced by Hurricane Katrina. The successful EP, which helped purchase a home for New Orleans musician Al "Carnival Time" Johnson, was the most public example of the band's increasing interest in politics and social issues, as the campaign included promotional appearances on Late Night with David Letterman as well as charity concerts. Earlier examples of the band's activism include a ten-page PDF titled "How Your Band Can Fire Bush", which was written by Kulash and distributed on the band's website.{{cite magazine|last=Jeckell|first=Barry|title=Billboard Bits: Fuji Rock, Big Star, OK Go|url=http://www.billboard.com/articles/news/67166/billboard-bits-fuji-rock-big-star-ok-go|magazine=Billboard|access-date=June 26, 2013}}{{cite web|url=http://www.playbackstl.com/play-by-play/music-profile-play-by-play/ok-go-its-getting-serious/|archive-url=https://web.archive.org/web/20160422155321/http://www.playbackstl.com/play-by-play/music-profile-play-by-play/ok-go-its-getting-serious/|url-status=usurped|archive-date=April 22, 2016|title=OK Go: It's Getting Serious|date=October 31, 2005|work=Playback:STL|access-date=June 24, 2013}} Other efforts have included direct appeals to fans of the band via the band's email newsletter,{{cite web|url=http://www.playbackstl.com/play-by-play/music-profile-play-by-play/music-politics-artists-tune-in/|title=Music + Politics: Artists Tune In|last1=Hammett|first1=Laura|date=July 31, 2004|work=Playback:STL|access-date=June 26, 2013|first2=Jim|last2=Dunn|archive-date=April 22, 2016|archive-url=https://web.archive.org/web/20160422220950/http://www.playbackstl.com/play-by-play/music-profile-play-by-play/music-politics-artists-tune-in/|url-status=usurped}} auctioning themselves off on behalf of Sweet Relief Musician's Fund,{{cite web|last=Just|first=Jorge|title=Win A Good Talking To And Rocking Towards From OK Go|url=http://thewilltorock.blogspot.com/2007/01/win-good-talking-to-and-rocking.html|work=The Will To Rock|publisher=OK Go|access-date=June 26, 2013|date=January 19, 2007}} and the Burrito Project in which the group enlisted fans to join them in handing out burritos to homeless people before concerts. In Chicago, the band partnered with the Inspiration Corporation, a local provider of services to the homeless.{{cite web|last=Griffin|first=Stephanie|title=Hang with OK Go Today!|url=http://gapersblock.com/transmission/2009/04/23/hang_with_ok_go_today/|work=Gapers Block|access-date=June 25, 2013|date=April 23, 2009}} The band has played several high-profile political and charity events, including a Super Tuesday Voter Awareness show hosted by Stella in 2008,{{cite web|last=Just|first=Jorge|title=A Big Exciting NYC Show To Remind You About Voting|url=http://thewilltorock.blogspot.com/2008/01/big-exciting-nyc-show-to-remind-you.html|work=The Will To Rock|publisher=OK Go|access-date=June 26, 2013|date=January 23, 2008}} and a star-studded benefit in Los Angeles led by Frank Black, and including "Weird Al" Yankovic, Tenacious D, and others.{{cite web|last=Singh|first=Amrit|title=Pixies With Weird Al, Flea, Tenacious D @ Echoplex, LA 12/8/09|url=http://www.stereogum.com/105231/pixies_weird_al_flea_tenacious_d_echoplex_la/concert/|work=Stereogum|access-date=June 26, 2013|date=December 10, 2009}} Lead singer Damian Kulash has written op-eds in The New York Times on digital rights management{{cite news|last=Kulash|first=Damian|title=Buy, Play, Trade, Repeat|url=https://www.nytimes.com/2005/12/06/opinion/06kulash.html?|work=The New York Times|access-date=June 26, 2013|date=December 6, 2005}} and net neutrality,{{cite news|last=Kulash|first=Damian|title=Beware The New, New Thing|url=https://www.nytimes.com/2008/04/05/opinion/05kulash.html|work=The New York Times|access-date=June 26, 2013|date=April 5, 2008}} an issue he also testified about in front of the House Judiciary Antitrust Task Force about in March 2008,{{cite book|last=Kot|first=Greg|title=Ripped: How the Wired Generation Revolutionized Music|year=2009|publisher=Scribner|isbn=978-1-4391-6635-2|pages=214–217|chapter-url=https://books.google.com/books?id=MqafHkC81h0C&pg=PT207|access-date=June 27, 2013|chapter=17: "The Feedback Loop Of Creativity"}} and also discussed with the FCC commissioner. The day after that meeting, it was announced that the Internet would be reclassified under Title 2 of the telecommunications act — one of the band's short-term goals,{{cite web|last=Sahlani|first=Jason|title=Mr. Kulash Goes To Washington|url=http://fillermagazine.com/culture/music/interview-with-damian-kulash-of-ok-go/|work=Filler Magazine|access-date=June 26, 2013|date=Spring 2013}} which the band members nodded to in their five-word Webby acceptance speech: "Fight for Net Neutrality now."{{cite web|title=Archived Award Speeches 2010|url=http://www.webbyawards.com/press/archived-speeches.php#2010|work=Webby Awards|access-date=June 26, 2013}}

The band has also used the massive popularity of its videos to further its favored causes. Downloads of the "White Knuckles" video went to ASPCA and were earmarked for rural animal shelters, and the video itself ends with a call to support animal rescue.{{cite news|last=Barnett|first=Lindsay|title=OK Go's new music video for "White Knuckles" features talented dogs (and raises money for homeless animals)|url=http://latimesblogs.latimes.com/unleashed/2010/09/ok-gos-new-music-video-for-white-knuckles-features-talented-dogs-and-raises-money-for-homeless-pets.html#more|work=Unleashed: LA Times Blog|publisher=Los Angeles Times|access-date=June 26, 2013|date=September 24, 2010}} A marching band costume from "This Too Shall Pass" was auctioned off to feed the homeless{{cite web|last=Charlesworth|first=Jenny|title=Holiday Hunger Bundle: Bid on New Music From OK Go and More for Charity|url=http://www.spinner.com/2011/12/23/holiday-hunger-bundle-ok-go-of-montreal/|work=Spinner|publisher=AOL|access-date=June 26, 2013|date=December 23, 2011}} and eleven of the signed Gretsch guitars and amplifiers used in "Needing/Getting" were sold to benefit the Fender Music Foundation, which provides instruments to music education programs.{{cite web|title=Signed guitar and amp from OK Go "Needing/Getting" music video #5|url=http://store.fendermusicfoundation.org/Signed-guitar-and-amp-from-OK-Go-NeedingGetting-music-video-5_p_881.html|work=Fender Music Foundation|access-date=June 26, 2013}}{{cite web|title=Own One Of The Guitars Used In OK Go's 'Needing/Wanting' Video|url=http://www.gretschguitars.com/blog/product-plugs/own-one-of-11-guitars-used-in-ok-gos-needingwanting-video/|work=Gretsch Guitars|access-date=June 26, 2013|date=April 6, 2012}}

OK Go has also allowed its music on benefit albums, most notably Dear New Orleans, a 31-song online compilation that benefits a variety of New Orleans organizations. Lyrics from the band's contribution, "Louisiana Land", reference a number of New Orleans personalities and institutions, which the New Orleans Times-Picayune called "indicative of just how deeply the members of OK Go waded into the local gestalt".{{cite web|last=Spera|first=Keith|title='Dear New Orleans' online benefit album features OK Go, Tom Morello, Steve Earle, My Morning Jacket, Bonerama and more|url=http://www.nola.com/music/index.ssf/2010/08/dear_new_orleans_online_benefi.html|work=Nola.com|publisher=New Orleans Times-Picayune|access-date=June 26, 2013|date=August 24, 2010}} and the Future Soundtrack for America, a compilation released by Barsuk Records that benefited MoveOn.org and Music for America, which included OK Go's cover of "This Will Be Our Year" by The Zombies.{{cite web|title=Various Artists: Future Soundtrack Of America|url=http://www.barsuk.com/shop/bark037|publisher=Barsuk Records|access-date=June 26, 2013}}

On January 18, 2017, two days before Donald Trump was inaugurated as the 45th President of the United States, OK Go released a cover of the politically charged Morrissey song "Interesting Drug". The music video includes images of Trump and other prominent political figures as bad people and ends with a list of organizations the band recommends viewers support. Fans of the band had mixed reactions, prompting this status update on OK GO's Facebook page: "Morrissey Official wrote this song almost 30 years ago but it seems truer to us now than ever. The comments we’ve gotten over the past day are fascinating. We especially applaud those who disagree with us without abandoning civility or respect. You give us hope."{{cite web |title= OK Go Facebook |website= Facebook |url= https://www.facebook.com/okgo/ |access-date=January 20, 2017}}

In recent years, OK Go has worked on OK Go Sandbox to create music videos and educational tools with the Playful Learning Lab (a partnership with the University of St. Thomas).

From 2002 to 2005, OK Go toured across North America and Europe on tours with the Vines, Phantom Planet, Superdrag, the Music, Fountains of Wayne, Kaiser Chiefs, the Redwalls, Brendan Benson, and She Wants Revenge.{{cite web|title=OK Go on Tour: Songkick|url=https://www.songkick.com/artists/225160-ok-go|publisher=songkick.com|access-date=August 26, 2013}}

On October 20, 2005, OK Go appeared on Good Morning America to teach and perform the dance from the "A Million Ways" video.{{cite web|title=OK Go To Shake It On Good Morning America… Yes, Really|url=http://www.thefader.com/2005/10/19/ok-go-to-shake-it-on-i-good-morning-america-i-yes-really/#ixzz2aT0Ir5MX|publisher=thefader.com|access-date=July 29, 2013}}

On December 31, 2005, the band performed surrounded by pyrotechnics and confetti on the Pontiac Garage Stage in New York City for the Times Square New Year's Eve Celebration.{{cite web|title=EVENT GUIDE FOR TIMES SQUARE 2006, NEW YEAR'S EVE IN TIMES SQUARE|url=http://newyears.earthcam.com/ts2006/eventguide.php|publisher=newyears.earthcam.com|access-date=July 29, 2013}}

In May 2006, OK Go toured with Panic! at the Disco; in September the band toured the UK supporting Motion City Soundtrack before returning to the United States to tour with Death Cab for Cutie in late 2006 and Snow Patrol in Spring 2007. In Summer 2007, OK Go opened for the Fray on its North American tour.

On February 4, 2008, OK Go headlined a fundraiser for the Barack Obama presidential campaign at Bowery Ballroom in New York City on the night before the Super Tuesday elections.{{cite web|title=Barack Obama "Get up and Vote" show @ Bowery Ballroom|date=January 10, 2008 |url=http://www.brooklynvegan.com/archives/2008/01/barack_obama_ge.html|publisher=brooklynvegan.com|access-date=July 29, 2013}} The event was hosted by singer/songwriter Craig Wedren and the comedy group Stella.

On February 23, 2008, the band performed at the release party for Ben Karlin's collection of essays Things I've Learned From Women Who've Dumped Me at the Steve Allen Theater in Hollywood.{{cite web|title=Strike Struck, Oscar Lives!|url=http://www.laweekly.com/2008-02-21/la-life/strike-struck-oscarlives/|publisher=laweekly.com|access-date=July 29, 2013}} Lead singer Damian Kulash contributed an essay for the collection, entitled "A Dog Is Not A Reason To Stay Together".{{cite web|title=Things I've Learned From Women Who've Dumped Me |url=http://www.craveonline.com/lifestyle/reviews/154196-things-ive-learned-from-women-whove-dumped-me |publisher=craveonline.com |access-date=July 29, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130321025636/http://www.craveonline.com/lifestyle/reviews/154196-things-ive-learned-from-women-whove-dumped-me |archive-date=March 21, 2013}} Comedians Stephen Colbert, Will Forte, Andy Richter, Dan Savage, and Patton Oswalt also contributed essays to the collection.{{cite book|title=Things I've Learned From Women Who've Dumped Me|url=https://www.amazon.com/Things-Learned-Women-Whove-Dumped/dp/B0041T4Q42|access-date=July 29, 2013}}

From 2009 to 2011, OK Go headlined an extensive tour across North America, Europe, South America, and Asia in support of Of the Blue Colour of the Sky, including festival appearances at Kanrocksas Music Festival (Kansas City, Kansas, US), Festival Cultura Quente (Caldas de Reis, Spain), and Positivus Festival (Salacgrīva, Latvia).

File:OK Go at WWDC 2010.JPG

On May 6, 2010, The Baltimore Sun reported that OK Go was selling USB flash drives with recordings of each show on the Spring 2010 US Tour{{cite news |url=https://www.baltimoresun.com/2010/05/06/ok-go-sets-out-on-its-own/ |title=OK Go Sets out on Its Own |last=Sessa |first=Sam |work=The Baltimore Sun |date=May 6, 2010 |access-date=May 22, 2010}}

On May 23, 2010, the band performed live underwater on stage at Maker Faire in San Mateo California.{{cite web|title=OK Go Performs Underwater at Maker Faire (The One)|url=http://www.urlesque.com/2010/05/26/ok-go-performs-underwater-the-one/|publisher=urlesque.com|access-date=July 29, 2013}} The band members' heads were each submerged in water bubbles attached to breathing apparatuses for the duration of the performance, with lead singer Damian Kulash completely submerged in a tank of water.

On June 10, 2010, the band was the surprise musical guest at Apple Inc.'s 2010 World Wide Developers Conference.{{cite web|last=Hill|first=Maximillian|title=Ready For Awesome? OK Go!|url=http://www.merrellgroup.com/friedlogic/2010/06/11/ready-for-awesome-ok-go/|archive-url=https://archive.today/20130615063311/http://www.merrellgroup.com/friedlogic/2010/06/11/ready-for-awesome-ok-go/|url-status=dead|archive-date=June 15, 2013|work=Fried Logic|publisher=Merrell Group|access-date=June 10, 2013}}

In October 2010, OK Go performed acoustic versions of "White Knuckles", "Here It Goes Again", and "This Too Shall Pass", along with a handbell version of "Return", at the Poptech! Conference in Camden, Maine.{{cite web|title=Yo Gabba Gabba's 'Party In My City' Entertains Breeding Hipsters and their Kids ("Kidsters"?)|url=http://blogs.laweekly.com/westcoastsound/2010/12/lina_lecarothe_biggest_show_-a.php|publisher=blogs.laweekly.com|access-date=July 29, 2013}}

On November 17, 2010, OK Go visited the Today Show for a special Today Goes Viral series and helped hosts Ann Curry, Meredith Vieira, Matt Lauer, and Al Roker create a stop motion video set to "White Knuckles". In the video, the hosts were enclosed in glass containers filled with brightly colored ping pong balls.{{cite news|title='Today' Hosts Get Trapped In Ping-Pong Filled Tubes For OK Go Video (VIDEO)|url=http://www.huffingtonpost.com/2010/11/18/today-hosts-ok-go-ping-pong-video_n_785328.html|publisher=huffingtonpost.com|access-date=July 29, 2013|first=Jack|last=Mirkinson|date=November 18, 2010}}

On November 27, 2010, OK Go joined the Yo Gabba Gabba! Party In My City tour for a special guest performance at the Nokia Theatre in Los Angeles.{{cite web|title=OK Go's synchronized sounds|url=http://poptech.org/popcasts/ok_gos_synchronized_sounds|publisher=poptech.org|access-date=July 29, 2013|archive-url=https://web.archive.org/web/20130510062125/http://poptech.org/popcasts/ok_gos_synchronized_sounds|archive-date=May 10, 2013|url-status=dead}}

On June 23, 2011, the band gave a free concert at the John F. Kennedy Center for the Performing Arts, to celebrate the 14th anniversary of the Millennium Stage. During the show, the band performed "Return" on handbells.{{cite news|last=Klimek|first=Chris|title=In concert: OK Go at the Kennedy Center|url=https://www.washingtonpost.com/blogs/click-track/post/in-concert-ok-go-at-the-kennedy-center/2011/06/24/AGA5J3iH_blog.html|access-date=June 7, 2013|newspaper=The Washington Post|date=June 24, 2011}} In advance of the performance, the Kennedy Center invited 15 Twitter followers and guests to film the show, in order to produce the organization's first crowd-sourced concert video.{{cite web|title=Do What You Want, Kennedy Center!|url=http://artsedge.kennedy-center.org/multimedia/series/VideoStories/ok-go-at-kc.aspx|work=ArtsEdge Kennedy Center|publisher=Kennedy Center|access-date=June 7, 2013}}

On August 3, 2011, OK Go performed at Barack Obama's 50th birthday party, along with musicians Jennifer Hudson and Herbie Hancock at the Aragon Ballroom in Chicago.{{cite web|title=Herbie Hancock, Jennifer Hudson, OK Go set for Obama birthday fundraiser|url=http://www.soundspike.com/story/2639/herbie-hancock-jennifer-hudson-ok-go-set-for-obama-birthday-fundraiser/|publisher=SoundSpike|access-date=June 6, 2013|archive-url=https://web.archive.org/web/20120314165616/http://www.soundspike.com/story/2639/herbie-hancock-jennifer-hudson-ok-go-set-for-obama-birthday-fundraiser/|archive-date=March 14, 2012|url-status=dead}}{{cite news|last=Meikle|first=James|title=Barack Obama enjoys 50th birthday with burgers and banter|url=https://www.theguardian.com/world/2011/aug/04/barack-obama-50th-birthday-celebrations|access-date=June 6, 2013|newspaper=The Guardian|date=August 4, 2011|location=London}}

On August 10, 2011, the band did a live television performance of the dance the members created with Pilobolus for their "All Is Not Lost" interactive video on the NBC show America's Got Talent{{cite news|last=Lanham|first=Tom|title=No way to stop OK Go|url=http://www.sfexaminer.com/sanfrancisco/no-way-to-stop-ok-go/Content?oid=2179412|access-date=June 6, 2013|newspaper=San Francisco Examiner|date=August 10, 2011}}

On January 31, 2012, OK Go appeared on the children's television show Sesame Street in a video called "3 Primary Colors" meant to teach the young audience about red, yellow, blue, and the colors made when you mix them.{{cite web|title=OK Go and Sesame Street Team up to Teach Primary Colors|url=http://www.sesamestreetworkshop.org/our-blog/2012/01/31/ok-go-and-sesame-street-team-up-to-teach-primary-colors/|newspaper=sesamestreetworkshop.org|access-date=July 29, 2013}} "3 Primary Colors" was simultaneously released as a game on the Sesame Street website.

On May 10, 2012, OK Go was the featured band on This American Life Live!, a special performance of the show telecast live to movie theaters across the US and Canada.{{cite web|title=This American Life Live!|url=http://www.thisamericanlife.org/cinema|publisher=thisamericanlife.org|access-date=July 29, 2013}} By downloading a smartphone app coded by guitarist Andy Ross, viewers were able to play along with the band's handbell performance of "Needing/Getting".{{cite web|title=This American Life, OK Go Team up for Music App Magic|url=http://evolver.fm/2012/05/10/this-american-life-ok-go-team-up-for-music-app-magic/|access-date=July 29, 2013}}

OK Go's music style has generally been regarded as alternative rock,{{cite web|first=Tim|last=Walker |url=https://www.independent.co.uk/arts-entertainment/music/features/ok-go-how-video-saved-the-radio-stars-6896560.html|title=OK Go: How video saved the radio stars|publisher=independent.co.uk|date=February 14, 2012|access-date=March 10, 2015}}{{cite web|first=Tyler|last=Pager|url=https://dailynorthwestern.com/2014/05/27/campus/ok-go-announced-as-dillo-day-opener/|title=OK Go announced as Dillo Day opener|publisher=Daily Northwestern|date=May 27, 2014|access-date=November 25, 2017}}{{cite web|first=Tyler|last=Sharp |url=https://www.altpress.com/news/entry/ok_go_get_in_sync_for_i_wont_let_you_down_music_video|title=OK Go get in sync for "I Won't Let You Down" music video|publisher=Alternative Press|date=October 27, 2014|access-date=November 25, 2017}}{{cite web|first=Cat|last=Cardenas|url=http://www.dailytexanonline.com/2014/10/20/ok-go-bassist-talks-about-new-album-technology-in-music|title=OK Go bassist talks about new album, technology in music|publisher=Daily Texan Online|date=October 20, 2014|access-date=November 25, 2017|archive-date=June 12, 2018|archive-url=https://web.archive.org/web/20180612141042/http://www.dailytexanonline.com/2014/10/20/ok-go-bassist-talks-about-new-album-technology-in-music|url-status=dead}} power pop,{{cite web|url=https://www.nytimes.com/interactive/2011/07/31/magazine/31Mag-OKGO.html|title=O.K. to Go Dance Crazy|newspaper=The New York Times|date=July 31, 2011|access-date=November 25, 2017}}{{cite web|last=Sepich|first=Scott|url=https://www.allmusic.com/artist/ok-go-mn0000390743/biography|title=Ok Go Bio|publisher=AllMusic|access-date=November 25, 2017}} pop rock,{{cite web|first=Kit |last=Buchan|url=https://www.theguardian.com/technology/2015/jan/11/ok-go-technology-music-videos-damian-kulash|title=OK Go: the band who want to release their new album on DNA|work=The Guardian|date=January 11, 2015|access-date=November 25, 2017}}{{cite web|first=Gregory |last=Adams|url=http://exclaim.ca/music/article/ok_go-upside_down_and_inside_out_video|title=OK Go"Upside Down & Inside Out" (video)|publisher=EXCLAIM!|date=February 11, 2016|access-date=November 25, 2017}}{{cite magazine|first=Lyndsey |last=Havens|url=https://www.billboard.com/articles/columns/rock/7587928/ok-go-the-one-moment-video|title=OK Go Discuss New Mind-Blowing Video 'The One Moment'|magazine=Billboard|date=November 23, 2016|access-date=November 25, 2017}} indie rock,{{cite web|url=https://www.concertarchives.org/bands/ok-go?page=2|title=OK Go's Concert History|publisher=Concertarchives|access-date=November 25, 2017}}{{cite web|url=https://www.allmusic.com/album/oh-no-mw0000191398|title=OK Go Oh No AllMusic review|publisher=AllMusic|access-date=November 25, 2017}} and indie pop.{{cite web|first=Maddy|last=Kennedy |url=https://marquettewire.org/3889716/tribune/marquee/ok-go-experiments-pop-sound-on-hungry-ghosts/|title=OK Go experiments pop sound on 'Hungry Ghosts'|publisher=Marquette Wire|date=September 30, 2014|access-date=November 25, 2017}}

Current

• Damian Kulash – lead vocals, rhythm guitar, keyboards, programming (1998–present)
• Tim Nordwind – bass, keyboards, backing vocals (1998–present)
• Dan Konopka – drums, percussion (1998–present)
• Andy Ross – lead guitar, keyboards, piano, backing vocals (2005–present)

Former

• Andy Duncan – lead guitar, keyboards, backing vocals (1998–2005)

{{#tag:timeline|

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{{Main|OK Go discography}}

• OK Go (2002)
• Oh No (2005)
• Of the Blue Colour of the Sky (2010)
• Hungry Ghosts (2014)
• And the Adjacent Possible (2025)

{{Main|List of awards and nominations received by OK Go}}

{{Reflist}}

• {{official website}}
• {{YouTube|u=okgo}}
• [https://archive.today/20150117132734/http://okgo.wave.cat/ WaveCat Playlist]
• [https://web.archive.org/web/20130516185117/http://www.saythesamething.com/ Say The Same Thing website]
• [http://thewilltorock.blogspot.com/ Band Blog]
• {{IMDb name|2037328}}

{{OK Go|state=expanded}}

{{Navboxes

|title = Awards for OK Go

|list =

{{Grammy Award for Best Music Video}}

{{MTV Video Music Award for Best Choreography}}

}}

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