:Panasonic

From 1925 to October 1, 2008, the company's corporate name was "Matsushita Electric Industrial Co." (MEI).[http://panasonic.co.jp/corp/news/official.data/data.dir/jn081001-3/jn081001-3.html 松下電器産業株式会社が「パナソニック株式会社」に社名変更] {{Webarchive|url=https://web.archive.org/web/20141005163707/http://panasonic.co.jp/corp/news/official.data/data.dir/jn081001-3/jn081001-3.html |date=October 5, 2014 }}, Panasonic Corporation. October 1, 2008. Retrieved October 3, 2008.{{in lang|ja}}.{{cite web|url=http://panasonic.co.jp/corp/news/official.data/data.dir/en071012-4/en071012-4.html|title=Matsushita Electric Becomes Panasonic Corporation|publisher=Panasonic Corporation|date=October 1, 2008|access-date=October 3, 2008}}{{Dead link|date=August 2024 |bot=InternetArchiveBot |fix-attempted=yes }} On January 10, 2008, the company announced that it would change its name to "Panasonic Corporation", in effect on October 1, 2008, to conform with its global brand name "Panasonic".{{Cite news |last=Foster |first=Martin |date=2008-01-10 |title=Matsushita Electric changing its name to Panasonic |url=https://www.nytimes.com/2008/01/10/business/worldbusiness/10iht-panasonic.4.9136644.html |access-date=2024-05-16 |work=The New York Times |language=en-US |issn=0362-4331}}{{cite magazine|url=https://www.forbes.com/2008/01/10/matsushita-panasonic-update-markets-equity-cx_cg_0110markets45.html|author-first1=Carl|author-last1=Gutierrez| title=What's In A Name For Matsushita|access-date=June 3, 2012|magazine=Forbes| date=January 11, 2008}}{{Cite web |title=Ltd. Matsushita Electric Industrial Co. {{!}} Science Museum Group Collection |url=https://collection.sciencemuseumgroup.org.uk/people/cp50168/matsushita-electric-industrial-co-ltd |access-date=2024-05-16 |website=collection.sciencemuseumgroup.org.uk |language=en}} The name change was approved at the shareholders' meeting on June 26, 2008.

In 2022, Panasonic announced a reorganization plan which split the company into Panasonic Holdings Corporation (the former Panasonic Corporation) and conversion of its divisions into subsidiaries; the Lifestyle Updates Business Division being the division that took the Panasonic Corporation name after the reorganization. The reorganization took effect on April 1, 2022.

Panasonic Corporation currently sells virtually all of its products and services worldwide under the Panasonic brand, having phased out the Sanyo brand in the first quarter of 2012.{{cite web|url=http://www.avinteractive.com/news/36654/sanyo-name-to-cease-by-april-1-2012-panasonic-tells-parters|title=Sanyo name to cease by April 1, 2012, Panasonic tells partners|website=AV Magazine|publisher=Metropolis International Group Limited|date=November 29, 2011|access-date=July 26, 2013|first1=Paul|last1=Milligan}} It uses the marketing slogan "A Better Life, A Better World". The company has sold products under a number of other brand names during its history.

In 1927, Matsushita adopted the {{Nihongo foot|"National"|ナショナル|Nashonaru|group=lower-alpha}} brand name for a new lamp product.{{cite web|url=http://panasonic.net/history/corporate/chronicle/1927-01.html|title=Panasonic History: 1927 – Square bicycle lamp developed and marketed|publisher=Panasonic Corporation|access-date=October 2, 2008|url-status=dead|archive-url=https://web.archive.org/web/20081006074416/http://panasonic.net/history/corporate/chronicle/1927-01.html|archive-date=October 6, 2008}} In 1955, the company began branding audio speakers and lamps as "PanaSonic" for markets outside of Japan. Further refined to Panasonic, taken from the words "pan" – meaning "all" – and "sonic" – meaning "sound", the brand was created for the Americas because the National brand was already registered by others.{{cite web|url=http://panasonic.net/brand/history/|title=Brand History|access-date=June 3, 2012|publisher=Panasonic Corporation|url-status=dead|archive-url=https://web.archive.org/web/20120614033313/http://panasonic.net/brand/history/|archive-date=June 14, 2012}} Panasonic also sold the first bread machine.See the case study of the breadmaker's development, as an example of knowledge management and innovation, in Nonaka, I. and Takeuchi, H. (1995), The Knowledge-Creating Company, Oxford University Press.

The company began to use the brand name {{Nihongo foot|"Technics"|テクニクス|Tekunikusu|group=lower-alpha}} in 1965 for audio equipment. The use of multiple brands lasted for some decades.{{cite web|url=http://www.panasonic.net/brand/history/|title=Brand History|publisher=Panasonic Corporation|access-date=October 2, 2008|url-status=dead|archive-url=https://web.archive.org/web/20081108061747/http://panasonic.net/brand/history/|archive-date=November 8, 2008}} While National had been the premier brand on most Matsushita products, including audio and video, National and Panasonic were combined as National Panasonic in 1997 after the worldwide success of the Panasonic name.{{Cite web |title=Ltd. Matsushita Electric Industrial Co. {{!}} Science Museum Group Collection |url=https://collection.sciencemuseumgroup.org.uk/people/cp50168/matsushita-electric-industrial-co-ltd |access-date=2024-05-22 |website=collection.sciencemuseumgroup.org.uk |language=en}}

In 1974, Motorola sold its Quasar brand and facilities to Matsushita.{{cite news|url=https://www.nytimes.com/1981/10/16/business/the-japanese-way-at-quasar.html?pagewanted=all|title=The Japanese Way at Quasar|last=Hayes|first=Thomas C.|date=October 16, 1981|work=The New York Times|access-date=March 25, 2016}}

In May 2003, the company announced that Panasonic would become its global brand, and launched the global tagline "Panasonic ideas for life." By March 2004, Matsushita replaced the National name for products and outdoor signboards, except for those in Japan.{{cite web|url= http://panasonic.co.jp/history/chronicle/2003-02.html|title=社史：2003年（平成15年） グローバルブランドを「Panasonic」に統一|publisher=Panasonic Corporation|access-date=October 2, 2008|language=ja}} They would eventually phase out the National brand in Japan by March 2010.{{Cite news |date=2008-01-11 |title=Matsushita to be Panasonic from now |url=https://economictimes.indiatimes.com/news/international/matsushita-to-be-panasonic-from-now/articleshow/2690940.cms |access-date=2024-05-22 |work=The Economic Times |issn=0013-0389}}

In September 2013, the company adopted a new tagline to better illustrate their vision: "A Better Life, A Better World."{{cite web|url=http://panasonic.co.jp/corp/news/official.data/data.dir/2013/09/en130904-2/en130904-2.html|title=Panasonic Establishes "A Better Life, A Better World" as its New Brand Slogan|publisher=Panasonic Corporation|access-date=November 27, 2013}}

The Chinese company Shun Hing Electric Works and Engineering Co. Ltd (信興電工工程有限公司) has sold imported Panasonic and National branded product under the brand name Rasonic since the Matsushita Electric Industrial era. They have also sold MEI and Panasonic products under their original brand names. In June 1994, Panasonic Shun Hing Industrial Devices Sales (Hong Kong) Co., Ltd. (松下信興機電(香港)有限公司) and Panasonic SH Industrial Sales (Shenzhen) Co., Ltd. (松下電器機電(深圳)有限公司) were established by joint venture between Matsushita Electric Industrial and Shun Hing Group respectively,{{Cite web|url=http://industrial.panasonic.com/ea/i_e/29085/psi_e/psi_e.html|archive-url=https://web.archive.org/web/20120517013631/http://industrial.panasonic.com/ea/i_e/29085/psi_e/psi_e.html|url-status=dead|title=PSIDS (China (Guangdong), Hong Kong, Macau)|archive-date=May 17, 2012}}{{cite web|url=http://industrial.panasonic.com/ea/i/29085/psi/psi.html|title=PSIDS(中国(广东),香港,澳门)|access-date=December 30, 2016|url-status=dead|archive-url=https://web.archive.org/web/20140927100453/http://industrial.panasonic.com/ea/i/29085/psi/psi.html|archive-date=September 27, 2014}} making Rasonic a product brand for MEI and subsequently the Panasonic Corporation.

In September 2014, Panasonic announced the revival of the Technics brand, first in European markets in December of that year.{{Cite web |date=2024-04-17 |title=Panasonic Confirms the Return of Technics Brand |url=https://audioxpress.com/news/Panasonic-Confirms-the-Return-of-Technics-Brand |access-date=2024-05-16 |website=audioXpress |language=en}}

File:Panasonic, IFA 2018, Berlin (P1070160).jpg

Panasonic, then Matsushita Electric, was founded in 1918 by Kōnosuke Matsushita as a vendor of duplex lamp sockets.{{cite magazine| url=http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?ticker=PCRFF:US| archive-url= https://archive.today/20120711014901/http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?ticker=PCRFF:US|url-status= dead|archive-date=July 11, 2012| title=Panasonic Corp (PCRFF:OTC US)| magazine=Bloomberg Businessweek| access-date=March 14, 2012}} In the 1920s, Matsushita began regularly launching products. In 1927, he produced a line of bicycle lamps that were the first to be marketed with the National brand name.{{Cite book|url=https://books.google.com/books?id=aoF-CwAAQBAJ&q=1927+panasonic+bicycle+lamps+named+National&pg=PA175|title=Multinational Management: A Casebook on Asia's Global Market Leaders|last=Segers|first=Rien|date=January 29, 2016|publisher= Springer| isbn=9783319230122|language=en}} During World War II, the company operated factories in Japan and other parts of Asia which produced electrical components and appliances such as light fixtures, motors, electric irons, wireless equipment and its first vacuum tubes.{{cite web| url= http://panasonic.net/history/museum/product/product02.html|title=Products on Display|access-date=July 16, 2015|url-status=dead|archive-url=https://web.archive.org/web/20150205044745/http://panasonic.net/history/museum/product/product02.html|archive-date=February 5, 2015}}

After the war, the Matsushita group, largely having been split into MEI and MEW by the dissolution imposed by the occupation force, imperfectly regrouped as a Keiretsu and began to supply the post-war boom in Japan with radios and appliances, as well as bicycles. Matsushita's brother-in-law, Toshio Iue, founded Sanyo as a subcontractor for components after World War II. Sanyo grew to become a competitor to Matsushita, but was later acquired by Panasonic in December 2009.{{cite web | first= Eric | last= Loveday | work= Green Car Reports | url= http://www.greencarreports.com/news/1039758_panasonic-approved-for-4-6-billion-to-acquire-sanyo-to-become-worlds-largest-li-ion-battery-maker | title= Panasonic Approved For $4.6 Billion To Acquire Sanyo, To Become World's Largest Li-Ion Battery Maker | date= December 8, 2009| accessdate= March 10, 2017}}

In 1961, Matsushita traveled to the United States and met American dealers. The company began producing television sets for the U.S. market under the Panasonic brand name, and expanded the use of the brand to Europe in 1979.[http://panasonic.co.jp/corp/news/official.data/data.dir/en030422-4/en030422-4.html Panasonic expands use of Panasonic brand name globally] in April 2003. /* Introduction */ Shahid Kapoor was the brand ambassador for Panasonic India from 2005 to 2010. Now Ranbir Kapoor has taken over along with Katrina Kaif. {{webarchive|url=https://web.archive.org/web/20080622183647/http://panasonic.co.jp/corp/news/official.data/data.dir/en030422-4/en030422-4.html|date=June 22, 2008}}.

Its plant in 1963 produced eight TV sets per minute, accounting for 21.8% of Japan's production of cathode ray tube television sets at the time, the largest share out of any company.{{cite web |date=June 1, 1963 |title=8 TV SETS IN 60 SECONDS |url=https://eresources.nlb.gov.sg/newspapers/digitised/article/straitstimes19630601-1.2.158.4 |access-date=August 10, 2023 |website=The Straits Times (retrieved from NLB)}}

The company used the National brand outside North America from the 1950s to the 1970s (the trademark could not be used in the United States because it was already in use).{{Cite web |last=Suthakar |first=K. |title=The man behind Panasonic – Tech News {{!}} The Star Online |url=https://www.thestar.com.my/tech/tech-news/2018/04/02/the-man-behind-panasonic/ |archive-url=https://web.archive.org/web/20190105043010/https://www.thestar.com.my/tech/tech-news/2018/04/02/the-man-behind-panasonic/ |archive-date=January 5, 2019 |access-date=January 4, 2019 |website=www.thestar.com.my|date=April 2, 2018 }} The inability to use the National brand name led to the creation of the Panasonic brand in the United States. Over the next several decades, Matsushita released additional products, including black and white TVs (1952), electrical blenders, fridges (1953), rice cookers (1959), color TVs, and microwave ovens (1966).

The company debuted a high-fidelity audio speaker in Japan in 1965 with the brand Technics. This line of high quality stereo components became a worldwide favorite, the most famous products being its turntables, such as the SL-1200 record player, known for its high-performance, precision and durability. Throughout the 1970s and early 1980s, Matsushita continued to produce high-quality specialized electronics for niche markets, such as shortwave radios, and developed its successful line of stereo receivers, CD players and other components.{{Cite news |date=1970-01-19 |title=Matsushita Says Its Goal Is Abundance |url=https://www.nytimes.com/1970/01/19/archives/matsushita-says-its-goal-is-abundance.html |access-date=2024-05-16 |work=The New York Times |language=en-US |issn=0362-4331}}

In 1968, Matsushita began to make rotary compressors for air conditioners, and, in 1971, it began to make absorption chillers, also for air-conditioning applications.

In 1972, Matsushita established its first overseas factory, in Malaysia.

In 1973, Matsushita established "Anam National", joint venture with Anam Group in South Korea.

In 1983, Matsushita launched the Panasonic Senior Partner, the first fully IBM PC compatible Japanese-made computer.{{Cite web|url=http://www.old-computers.com/museum/computer.asp?st=1&c=498|title=Panasonic Senior Partner|access-date=August 26, 2011|archive-url=https://web.archive.org/web/20100612065031/http://www.old-computers.com/MUSEUM/computer.asp?st=1&c=498|archive-date=June 12, 2010|url-status=dead}} A year later, Panasonic released the Executive Partner, the first affordable portable computer with a plasma display.{{cite journal | last=Howitt | first=Doran | date=July 22, 1985 | url=https://books.google.com/books?id=AS8EAAAAMBAJ&pg=PA22 | title=Gas Plasma Price Breakthrough | journal=InfoWorld | publisher=CW Communications | volume=7 | issue=29 | pages=21–22 | via=}} Around this time the company also introduced inverter air conditioners.{{Cite web|url=https://aircon.panasonic.com/introducing/history.html|title=History of Panasonic AC| website= aircon.panasonic.com}}

In 1984, Matsushita established the Panasoft software label, which published software for MSX computers from 1984 to 1989. The company also manufactured MSX computers of their own, such as Panasonic FS-A1.{{Cite web| url=https://www.msx.org/wiki/Panasonic_FS-A1|title=Panasonic FS-A1 – MSX Wiki}}

In November 1990, Matsushita agreed to acquire an American media company, MCA Inc., the predecessor of both Universal Music Group and Universal Pictures, for US$6.59 billion. The acquisition was preceded by the takeover of Columbia Pictures by Sony, the arch rival of Matsushita.{{cite news|url=https://www.latimes.com/archives/la-xpm-1990-11-26-mn-4086-story.html|title=It's a Wrap: MCA Sold : Matsushita to Pay About $6.6 Billion|access-date=April 14, 2013| work=Los Angeles Times| date= November 26, 1990}}{{cite news| url=https://www.nytimes.com/1990/12/01/business/who-gets-what-from-mca-deal.html|title=Who Gets What From MCA Deal|access-date=April 14, 2013|work=The New York Times| date=December 1, 1990}} At the time, Matsushita had dominated the home video market with the company's leading position in the electronics market. It had been strengthened by VHS, the de facto standard of consumer videotape that Matsushita and JVC co-introduced. Inspired by Sony's bold quest for Hollywood, Matsushita believed it could become a leader in the film industry as well. However, Matsushita subsequently sold 80% of MCA to Seagram Company for US$7 billion in April 1995, demoralized by the high volatility of the film industry.{{cite news| url=https://www.nytimes.com/1995/04/07/business/seagram-heads-for-hollywood-seagram-will-buy-80-of-big-studio-from-matsushita.html| title=Seagram heads for Hollywood; Seagram will buy 80% of big studio from Matsushita|access-date=April 14, 2013|work=The New York Times |date=April 7, 1995}}{{cite news|url=https://www.nytimes.com/1996/08/28/business/matsushita-freed-of-mca-reports-a-profit.html| title= Matsushita, Freed of MCA, Reports a Profit|access-date=April 14, 2013| work=The New York Times| date= August 28, 1996}}

In 1992, Matsushita made the Panasonic FS-A1GT, the last model of the MSX turbo R computer.{{Cite web| url= https://www.msx.org/wiki/Panasonic_FS-A1GT|title=Panasonic FS-A1GT – MSX Wiki}}

In 1993, Matsushita released the CF-V21P, the first notebook computer to have an integrated CD-ROM drive as an option (although only up to 80mm/3.5 inch diameter mini CDs instead of standard 120mm/4.7 inch diameter discs).{{cite journal | last=Anthony | first=Robert S. | date=January 24, 1995 | url=https://books.google.com/books?id=AghQgqwUzgUC&pg=PA111 | title=Color Portables: Power to Go | journal=PC Magazine | publisher=Ziff-Davis | volume=14 | issue=2 | pages=108–181 | via=Google Books}}{{rp|111}}

In 1998, Matsushita sold Anam National to Anam Electronics.

On May 2, 2002, Panasonic Canada marked its 35th anniversary in that country by giving $5 million to help build a "music city" on Toronto's waterfront.{{Cite news|last=Adams |first=James |date=May 2, 2002 |title=Panasonic donates $5-million to music city |url=https://www.theglobeandmail.com/news/national/panasonic-donates-5-million-to-music-city/article4134519/ |website=Globe & Mail|archive-url=https://web.archive.org/web/20200417065437/https://www.theglobeandmail.com/news/national/panasonic-donates-5-million-to-music-city/article4134519/ |archive-date=April 17, 2020 |url-status=live}}

In 2005, Matsushita Toshiba Picture Display Co. Ltd. (a joint venture between Matsushita and Toshiba created in 2002{{Cite web|url=https://www.theengineer.co.uk/consolidating-crts/|title=Consolidating CRTs|first=System|last=Administrator|date=October 13, 2002|access-date=January 8, 2020|archive-date=August 10, 2020|archive-url=https://web.archive.org/web/20200810162529/https://www.theengineer.co.uk/consolidating-crts/|url-status=dead}}) stopped production of CRTs at its factory in Horseheads, New York.{{Cite web|url=https://www.smh.com.au/technology/lg-samsung-try-to-save-the-crt-20050819-gdlwh2.html|title = LG, Samsung try to save the CRT| date=August 19, 2005 }} A year later, in 2006, it stopped production at its Malaysian factory, following heavy losses.{{Cite web|url=https://www.networkworld.com/article/2305303/panasonic-toshiba-venture-to-shut-malaysia-crt-plant.html|title=Panasonic-Toshiba venture to shut Malaysia CRT plant|first=Martyn|last=Williams|date=July 27, 2006|website=Network World}}{{Cite web|url=https://www.cio.com/article/2445309/panasonic-toshiba-venture-to-shutter-malaysia-crt-plant.html|title=Panasonic-Toshiba Venture to Shutter Malaysia CRT Plant|first=C. I. O.|last=Staff|date=July 27, 2006|website=CIO|access-date=January 8, 2020|archive-date=October 21, 2020|archive-url=https://web.archive.org/web/20201021052759/https://www.cio.com/article/2445309/panasonic-toshiba-venture-to-shutter-malaysia-crt-plant.html|url-status=dead}}{{Cite web|url=https://www.itworld.com/article/2811895/hitachi--matsushita--toshiba-cement-lcd-venture-plan.amp.html|title=Hitachi, Matsushita, Toshiba cement LCD venture plan | ITworld|website=www.itworld.com|access-date=January 4, 2020|archive-date=May 13, 2020|archive-url=https://web.archive.org/web/20200513103100/https://www.itworld.com/article/2811895/hitachi--matsushita--toshiba-cement-lcd-venture-plan.amp.html|url-status=dead}} In 2007, it bought the venture from Toshiba, eventually ending all production.{{Cite news|url=https://www.reuters.com/article/matsushita-toshiba-display-idUKT17170920070330|title=UPDATE 1-Matsushita buys stake in CRT venture from Toshiba|newspaper=Reuters|date=March 30, 2007|via=mobile.reuters.com}}

On January 19, 2006, Matsushita announced that it would stop producing analog televisions (then 30% of its total TV business) from the next month, to concentrate on digital televisions.{{cite web|last=Perton|first=Marc|url=https://www.engadget.com/2006/01/19/panasonic-exiting-analog-tv-business/|title=Panasonic exiting analog TV business |work=Engadget|date=January 19, 2006|access-date=July 1, 2009}}

In 2008, all models of electric shavers from the Panasonic factory were called Panasonic shavers, and they dropped Matsushita and National from their name.

In late 2006, Matsushita began talks with Kenwood Corporation to sell and spin off JVC.{{cite web |last1=Eki |first1=Yoshinori |last2=Ujikane |first2=Keiko |title=Matsushita Says No Decision on Sale of Victor Shares to Kenwood |url=https://www.bloomberg.com/apps/news?pid=20601101&refer=japan&sid=a.FYoVTCPXMY |publisher=Bloomberg News|archive-url=https://web.archive.org/web/20070930075953/https://www.bloomberg.com/apps/news?pid=20601101&refer=japan&sid=a.FYoVTCPXMY |archive-date=September 30, 2007 |date=December 23, 2007 |url-status=dead}} As of October 1, 2008, JVC and Kenwood merged to create the JVCKenwood Corporation.{{cite web|title=Notice of the Establishment of JVC KENWOOD Holdings, Inc.|url=http://www.jvckenwood.com/en/press/2008/10/press_081001.pdf |archive-url=https://web.archive.org/web/20160911224809/http://www.jvckenwood.com/en/press/2008/10/press_081001.pdf |archive-date=September 11, 2016 |url-status=live|website=www.jvckenwood.com|access-date=August 4, 2015}}

On November 3, 2008, Panasonic and Sanyo announced that they were holding merger talks, which eventually resulted in the acquisition of Sanyo by Panasonic.{{cite news|url=http://news.bbc.co.uk/1/hi/business/7714994.stm|title=Panasonic aims to take over Sanyo|work=BBC News|date=November 7, 2008|access-date=December 16, 2012}}{{cite news|url=http://news.bbc.co.uk/1/hi/business/7791292.stm|title=Panasonic set to buy rival Sanyo|access-date=December 16, 2012|work=BBC News|date=December 19, 2008}} The merger was completed in December 2009, and resulted in a corporation with revenues of over ¥11.2 trillion (around $110 billion).{{cite web|url=https://techcrunch.com/2009/12/22/panasonic-officially-owns-sanyo-and-boasts-the-worlds-largest-plasma-panel-plant-now/|title=Panasonic officially owns Sanyo and boasts the world's largest plasma panel plant now|publisher=Tech Crunch|date=December 22, 2009}}

With the announcement that Pioneer would exit the production of its Kuro plasma HDTV displays, Panasonic purchased many of the patents and incorporated these technologies into its own plasma displays.

In April 2011, it was announced that Panasonic would cut its work force by 40,000 by the end of fiscal 2012 in a bid to streamline overlapping operations. The curtailment is about 10 percent of its group work force.{{cite web|url=http://www.thejakartapost.com/news/2011/04/28/reports-panasonic-cut-40000-jobs.html|title=Reports: Panasonic to cut 40,000 jobs|work=The Jakarta Post|date=April 28, 2011|access-date=May 26, 2012|url-status=dead|archive-url=https://web.archive.org/web/20120725104003/http://www.thejakartapost.com/news/2011/04/28/reports-panasonic-cut-40000-jobs.html|archive-date=July 25, 2012}}

In October 2011, Panasonic announced that it was going to trim its money-losing TV business by ceasing production of plasma TVs at its plant in Amagasaki, Hyōgo Prefecture by March 2012, cutting 1,000 jobs in the process.{{cite news|url=http://www.japantoday.com/category/business/view/panasonic-to-trim-tv-business-cut-1000-jobs|title=Panasonic to trim TV business, cut 1,000 jobs " Japan Today: Japan News and Discussion|newspaper=Japan Today|date=October 20, 2011|access-date=May 26, 2012}} Also, it sold some of Sanyo's home appliances business to Haier.{{Cite web|title=Haier, Sanyo sign merger agreement – People's Daily Online|url=http://en.people.cn/90778/7620716.html|access-date=July 25, 2020|website=en.people.cn|archive-date=August 6, 2020|archive-url=https://web.archive.org/web/20200806032430/http://en.people.cn/90778/7620716.html|url-status=dead}}

In January 2012, Panasonic announced that it had struck a deal with Myspace on its new venture, Myspace TV.Junko Yoshida, EE Times. "[http://eetimes.com/electronics-news/4234391/3-D-TV-or-Myspace-TV- 3-D TV or Myspace TV?]." January 10, 2012. Retrieved January 10, 2012. Myspace TV would allow users to watch live television while chatting with other users on a laptop, tablet or the television itself. With the partnership, Myspace TV would be integrated into Panasonic Viera televisions.{{cite news|url=https://venturebeat.com/2012/01/09/myspace-tv-panasonic/|title=Myspace reinvents itself as an "entertainment experience," with help from Panasonic and Justin Timberlake|author=Dylan Tweney|work=VentureBeat|date=January 9, 2012|access-date=February 23, 2012}}

On May 11, 2012, Panasonic announced plans to acquire a 76.2% stake in FirePro Systems, an India-based company in infrastructure protection and security solutions such as fire alarm, fire suppression, video surveillance and building management.{{cite news|url=http://economictimes.indiatimes.com/news/news-by-industry/cons-products/electronics/panasonic-acquires-76-stake-in-firepro-systems/articleshow/13094230.cms|title=Panasonic acquires 76% stake in Firepro-Systems|work=Times of India|date=May 11, 2012|access-date=May 26, 2012}}

In April 2012, Panasonic spun off Sanyo DI Solutions, a digital camera OEM.{{Cite web|url=https://www.engadget.com/2012-04-25-panasonic-spins-off-sanyo-di-solutions.html|title=Panasonic spins off Sanyo DI Solutions, keeps the digital camera OEMs happy|website=Engadget|date=July 19, 2019 }}

In line with company prediction of a net loss of 765 billion yen, on November 5, 2012, the shares fell to the lowest level since February 1975 to 388 yen. In 2012, the shares plunged 41 per cent.{{cite web|url=https://www.bloomberg.com/news/2012-11-05/panasonic-falls-to-37-year-low-on-wider-loss-target-tokyo-mover.html|title=Panasonic Falls to 37-Year Low on Wider Loss Target|website=Bloomberg News|date=November 5, 2012}} On November 14, 2012, Panasonic said it would cut 10,000 jobs and make further divestments.{{cite news|url=https://www.reuters.com/article/us-panasonic-cfo-idUSBRE8AD0D120121114|title=Panasonic prepares for 'garage sale', to axe 10,000 jobs|work= Reuters |access-date=November 14, 2012}}

On May 18, 2013, Panasonic announced that it would invest $US40 million in building a factory in Binh Duong, Vietnam, which was completed in 2014.{{cite web|url=http://investvine.com/big-names-ready-to-enter-vietnam/|title=Big names ready to enter Vietnam|first=Arno|last=Maierbrugger|work=Inside Investor|date=May 18, 2013|access-date=June 30, 2013|archive-date=July 1, 2013|archive-url=https://web.archive.org/web/20130701110502/http://investvine.com/big-names-ready-to-enter-vietnam/|url-status=dead}}

In July 2013, Panasonic agreed to acquire a 13% stake in the Slovenian household appliance manufacturer Gorenje for around €10 million.{{cite news| url=https://www.reuters.com/article/us-panasonic-gorenje-idUSBRE9640E320130705| title=Panasonic to buy stake in Slovenia's Gorenje | author=Marja Novak | work=Reuters | date=July 5, 2013}} That same month, Panasonic signed an agreement with Sony Corporation to develop Archival Disc, described as an optical disc format for long-term data archival purposes.{{cite press release | url=http://www.sony.net/SonyInfo/News/Press/201307/13-0729E/index.html | title=Sony and Panasonic sign basic agreement to jointly develop standard for professional-use next-generation optical discs | publisher=Sony Corporation | date=July 29, 2013 | access-date=March 21, 2014}}

In a press release following its announcement at IFA 2013, Panasonic announced that it had acquired the "Cameramanager video surveillance service" with the intention of expanding its reach to cloud-based solutions.{{cite web|title=Panasonic Europe Announce New Operating Company to Expand New Cloud Video Surveillance Service at IFA 2013|url=http://business.panasonic.co.uk/professional-camera/press-and-events/panasonic-europe-announce-new-operating-company-to-expand-new-cloud-video-surveillance-service|website=Panasonic Business|publisher=Panasonic UK & Ireland|access-date=June 11, 2014|archive-url=https://web.archive.org/web/20140714163119/http://business.panasonic.co.uk/professional-camera/press-and-events/panasonic-europe-announce-new-operating-company-to-expand-new-cloud-video-surveillance-service|archive-date=July 14, 2014|url-status=dead}}

In 2014, Panasonic Healthcare was bought by KKR. Panasonic Healthcare was renamed PHC in April 2018.{{Cite web |last=Densford |first=Fink |date=2018-04-02 |title=Panasonic rebrands healthcare biz to PHC Holdings |url=https://www.massdevice.com/panasonic-rebrands-healthcare-biz-to-phc-holdings/ |access-date=2024-05-17 |website=MassDevice |language=en-US}}

In July 2014, it was announced that Panasonic has reached a basic agreement with Tesla Motors to participate in the Gigafactory, the battery plant that the American electric vehicle manufacturer plans to build in the U.S.{{cite news|url=http://asia.nikkei.com/Business/Deals/Panasonic-Tesla-agree-to-partnership-for-US-car-battery-plant |title=Panasonic, Tesla agree to partnership for US car battery plant |newspaper=Nikkei Inc |date=July 29, 2014 |access-date=August 1, 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140731192257/http://asia.nikkei.com/Business/Deals/Panasonic-Tesla-agree-to-partnership-for-US-car-battery-plant |archive-date=July 31, 2014 }} In August 2014, Tesla said the plant would be built in the Southwest or Western United States by 2020. The $US5 billion plant would employ 6,500 people, and reduce Tesla's battery costs by 30 per cent.{{cite news|title=Gigafactory battery plant planned by Tesla in tie-up with Panasonic|url=http://www.sandiegonews.net/index.php/sid/224312611/scat/3a8a80d6f705f8cc/ht/Gigafactory-battery-plant-planned-by-Tesla-in-tie-up-with-Panasonic|access-date=August 1, 2014|publisher=San Diego News.Net|archive-url=https://web.archive.org/web/20140808061515/http://www.sandiegonews.net/index.php/sid/224312611/scat/3a8a80d6f705f8cc/ht/Gigafactory-battery-plant-planned-by-Tesla-in-tie-up-with-Panasonic|archive-date=August 8, 2014|url-status=dead}}

Due to increased competition from China, Panasonic's Li-ion automotive market share decreased from 47% in 2014 to 34% in 2015."[http://asia.nikkei.com/Business/Trends/Nissan-s-battery-pullout-may-energize-rivals Nissan's battery pullout may energize rivals]" Nikkei, August 6, 2016. In June 2016, Tesla announced that Panasonic would be the exclusive supplier of batteries for its mass market vehicle Model 3. Batteries for the higher-end Model S sedan and Model X SUV will also be supplied by Panasonic.Zacks Equity Research, Zacks. "[https://www.zacks.com/stock/news/219909/tesla-says-panasonic-exclusive-supplier-of-model-3-batteries Tesla Says Panasonic Exclusive Supplier of Model 3 Batteries]." June 9, 2016. June 9, 2016. In early 2016, Panasonic president Kazuhiro Tsuga confirmed a planned total investment of about $1.6 billion by the company to construct Gigafactory to full capacity.{{citation |last=Ramsey |first=Mike |title=Panasonic Will Bet Big on Gigafactory |date=January 7, 2016 |work=The Wall Street Journal |url=https://www.wsj.com/articles/panasonic-will-bet-big-on-gigafactory-1452189826}} However, after the number of Model 3 reservations became known in April,{{cite web |last=Golson |first=Jordan |date=July 28, 2016 |title=Tesla's entire future depends on the Gigafactory |url=https://www.theverge.com/2016/7/28/12299202/tesla-model-3-gigafactory-tour-elon-musk-photos-nevada |access-date=August 8, 2016 |website=The Verge}} Panasonic moved production plans forward and announced a bond sale for $US3.86 billion, most of it to be invested in Gigafactory.{{Cite web |date=July 29, 2016 |title=Panasonic to raise $3.9 billion, partly to finance Tesla plant investment |url=http://finance.yahoo.com/news/panasonic-raise-3-9-billion-091120222.html |website=finance.yahoo.com}}

In November 2014, Panasonic announced its partnership with Photon Interactive to create customized and personalized digital signs in stores.{{cite web|first1=Anthony|last1=Ha|website=TechCrunch| url=https://techcrunch.com/2014/11/16/panasonic-partners-with-photon/|publisher=Yahoo! Inc|title=Panasonic Partners With Photon To Build Smarter Signs In Stores|date=November 16, 2014|access-date=November 17, 2014}}

In January 2015, Panasonic announced it had stopped making TVs in China and plans to liquidate its joint venture in Shandong.Ritsuko Ando and Lisa Twaronite, Reuters. "[https://www.reuters.com/article/us-panasonic-china-tv-idUSKBN0L405520150131 Panasonic withdraws from TV production in China: source]." January 31, 2015. February 10, 2015.

In March 2015, Panasonic announced plans to buy US satellite communication service provider ITC Global.By Takashi Mochizuki, Wall Street Journal "[https://www.wsj.com/articles/panasonic-to-buy-houston-based-itc-global-1426510777 Panasonic to Buy Houston-Based ITC Global]." March 16, 2015. April 6, 2015.

In April 2015, Panasonic announced its new range of products and relaunched its brand in South Africa. The company intends to use South Africa as a springboard into Africa, with Nigeria and Egypt as its initial targets.BizCommunity.com. "[http://www.bizcommunity.com/Article/410/423/127250.html Panasonic...big plans for Africa and SA]." April 21, 2015. April 21, 2015.

In June 2015, Panasonic reached agreements with three Australian energy utilities (Red Energy, Ergon Energy and ActewAGL) to trial its home-based battery storage options.Giles Parkinson, Renew Economy. "[http://reneweconomy.com.au/2015/panasonic-signs-battery-storage-deal-with-3-australian-utilities-57179 Panasonic signs battery storage deal with 3 Australian utilities]." June 2, 2015. June 3, 2015.

In November 2015, Panasonic announced that it set up a new plant in Suzhou, China, through its subsidiary, Panasonic Ecology Systems Co., Ltd, to produce a new type of catalyst-coated diesel particulate filter (DPF) that decomposes matter contained in diesel engine exhaust gas.{{Cite web |last=Moaref |first=Hamid |date=2015-11-17 |title=Panasonic to Begin Producing Catalyst-coated Diesel Particulate Filter in China |url=https://tiresandparts.net/news/parts/panasonic-to-begin-producing-catalyst-coated-diesel-particulate-filter-in-china/ |access-date=2024-05-17 |website=Tires & Parts News |language=en-US}}

In November 2015, Panasonic starts to retail locally harvested produce from its indoor agriculture facility salads via Veggie Life branding in Singapore, from the first licensed indoor vegetable farm in the country using Panasonic's own technology.{{cite web|url=http://news.panasonic.com/global/stories/2015/44449.html|title=Panasonic Indoor Vegetable Farm Offers More Opportunities for Farm-To-Table Experience|access-date=January 27, 2016|publisher=Panasonic}}

In February 2016, Panasonic and the City of Denver formed a formal partnership to make Denver the "smartest" city in the US. Joseph M. Taylor, chairman and CEO of Panasonic Corp. of America, laid out the plans for the partnership in four key areas: smart housing and small offices, energy and utilities, transportation and city services and smart buildings.Meghan Ottolini, CRN. “[http://www.crn.com/news/networking/video/300079732/panasonic-partners-to-make-denver-smartest-city-in-america.htm Panasonic Partners to Make Denver The Smartest City in America]." February 18, 2016. February 18, 2016.

In 2016, Panasonic debuted a transparent TV.{{cite web |url=https://www.yahoo.com/tech/this-is-an-invisible-tv-really-181044827.html |title=Panasonic releases transparent tv |date=October 7, 2016 |access-date=October 8, 2016}}

In January 2016, Panasonic bought Bayer's diabetes care business for $1 billion.{{Cite web |last=Densford |first=Fink |date=2018-04-02 |title=Panasonic rebrands healthcare biz to PHC Holdings |url=https://www.massdevice.com/panasonic-rebrands-healthcare-biz-to-phc-holdings/ |access-date=2024-05-17 |website=MassDevice |language=en-US}}

In July 2016, Panasonic unveiled its interest in making acquisitions in the artificial intelligence (AI) and machine learning space. According to a source, the company has put aside $US10 million for use in either an acquisition or joint venture.{{Cite web |last=Costello |first=Steve |date=2016-07-06 |title=Panasonic looks to AI acquisitions with $10M fund |url=https://www.mobileworldlive.com/devices/news-devices/panasonic-looks-to-ai-for-device-differentiation/ |access-date=2024-05-17 |website=Mobile World Live |language=en-GB}}

In August 2018, the company announced, to avoid potential tax issues, Panasonic would move its European headquarters from the UK to Amsterdam in October as Brexit approaches.{{Cite news|url=https://www.bbc.co.uk/news/business-45351288|title=Panasonic to move Europe HQ out of UK|date=August 30, 2018|work=BBC News|access-date=August 30, 2018}}{{Cite news|url=https://www.telegraph.co.uk/business/2018/08/30/panasonic-move-european-hq-london-netherlands-brexit-concerns/ |archive-url=https://ghostarchive.org/archive/20220111/https://www.telegraph.co.uk/business/2018/08/30/panasonic-move-european-hq-london-netherlands-brexit-concerns/ |archive-date=January 11, 2022 |url-access=subscription |url-status=live|title=Panasonic to move European HQ in London to Netherlands over Brexit concerns |date=August 30, 2018|work=The Telegraph|access-date=August 30, 2018|issn=0307-1235}}{{cbignore}}

File:Panasonic.Lumix.S1R.50f1.4.jpg in September 2018]]

On September 25, 2018, Panasonic became one of the founding members of the L-Mount Alliance, and announced two full-frame mirrorless cameras and a range of L-Mount lenses to be launched in 2019.{{Cite web|url=https://www.businesswire.com/news/home/20180925005345/en/Panasonic-Develops-Models-Full-Frame-Mirrorless-Camera|title=Panasonic Develops Two Models of Its First Full-Frame Mirrorless Camera|date=September 25, 2018|website=Business Wire|language=en|access-date=December 28, 2018}} The 47-megapixel Panasonic Lumix S1R and the 24-megapixel Panasonic Lumix S1 will be the first full-frame mirrorless cameras produced by Panasonic and will offer the Lumix Pro support service for professional photographers. These cameras will also be equipped with Dual Image Stabilization technology to help photographers when shooting in low-light.{{Cite web|url=https://www.digitalcameraworld.com/news/panasonic-lumix-s1r-an-lumix-s-full-frame-mirrorless-cameras-revealed|title=Panasonic Lumix S1R and Lumix S full-frame mirrorless cameras revealed|last=Chacksfield|first=Marc |website=Digital Camera World |date=September 27, 2018|language=en|access-date=December 28, 2018}}

In 2019, Panasonic sold its semiconductors and security systems (security camera) businesses. The security systems division was rebranded as i-PRO.{{Cite web|date=November 28, 2019|title=Panasonic to sell loss-making chip business to Taiwanese firm: source|url=https://www.japantimes.co.jp/news/2019/11/28/business/corporate-business/panasonic-sell-loss-making-chip-business-taiwanese-firm-source/|access-date=July 25, 2020|website=The Japan Times|language=en-US|archive-date=August 7, 2020|archive-url=https://web.archive.org/web/20200807135530/https://www.japantimes.co.jp/news/2019/11/28/business/corporate-business/panasonic-sell-loss-making-chip-business-taiwanese-firm-source/|url-status=dead}}{{Cite web|url=https://asia.nikkei.com/Business/Companies/Panasonic-to-spin-off-security-camera-business-as-costs-weigh|title=Panasonic to spin off security camera business as costs weigh|website=Nikkei Asian Review |date=May 31, 2019 |first1=Itsuro |last1=Fujino }}{{Cite web|url=https://www.dealstreetasia.com/stories/polaris-capital-panasonic-138745|title=Japan's Polaris Capital to acquire 80% stake in Panasonic's spinoff business|website=DealStreetAsia |first1=Mars W. Jr. |last1=Mosqueda |date=June 4, 2019 }} The company also decided to completely exit from the liquid-crystal display panel business by 2021, marking the end of its display production, to focus its resources on the automotive and industrial businesses. Panasonic's LCD plant in Himeji, Hyōgo will be overhauled to manufacture automotive batteries.{{Cite web|last=Shilov|first=Anton|title=Panasonic to Cease LCD Production by 2021|url=https://www.anandtech.com/show/15157/panasonic-to-cease-lcd-production-by-2021|access-date=September 4, 2020|website=AnandTech |date=November 26, 2019 }}

In 2020, Panasonic exited the vending machine business, as it failed to achieve profitability, lagging behind rivals Fuji Electric, Sanden and Glory.{{Cite web|url=https://asia.nikkei.com/Business/Companies/Panasonic-exits-vending-machines-as-market-shrinks|title=Panasonic exits vending machines as market shrinks|website=Nikkei Asian Review |date=February 29, 2020 |first1=Hisashi |last1=Iwato }}{{Cite web|url=https://www.jvma.or.jp/search/|title=会員検索（正会員）| インフォメーション館 | よくあるご質問|website=www.jvma.or.jp}}{{Cite web|url=https://corporate.glory-global.com/groupinfo/at_a_glance/|title=GLORY at a Glance|website=GLORY Group}}

Meanwhile, Panasonic has made an investment to take a 20% stake in Blue Yonder, the supply-chain management software company previously known as JDA Software, deepening the integration of the former's industrial connected technology and the latter's products that has been under way since a year ago.{{Cite news|last=Smith|first=Jennifer|date=May 20, 2020|title=Panasonic Takes 20% Stake in Blue Yonder|language=en-US|work=The Wall Street Journal|url=https://www.wsj.com/articles/panasonic-takes-20-stake-in-blue-yonder-11589991586|access-date=October 7, 2020|issn=0099-9660}} In March 2021, it was reported that Panasonic will buy Blue Yonder for $US6.45 billion after buying a 20% stake in Blue Yonder for 86 billion yen in 2020. This deal is considered one of the biggest since 2011.{{Cite news |last1=Umekawa |first1=Takashi |last2=Kelly |first2=Tim |date=March 8, 2021 |editor1-last=Heavens |editor1-first=Louise |title=Panasonic to buy Blue Yonder for $6.5 billion in biggest deal since 2011: Nikkei |url=https://www.reuters.com/article/us-blueyonder-m-a-panasonic-idUSKBN2B00UU |access-date=January 18, 2023 |work=Reuters |location=Tokyo |language=en |editor2-first=Mark |editor2-last=Potter}}

On November 19, 2020, Panasonic announced a restructuring set to be completed by 2022 in which the company spins off the domain companies as wholly owned subsidiaries while transforming itself into the holding company named Panasonic Holdings Corporation.{{Cite web|title=Panasonic Transitions to a Holding Company System {{!}} Headquarters News|url=http://news.panasonic.com/global/press/data/2020/11/en201113-3/en201113-3.html|access-date=November 19, 2020|website=Panasonic Newsroom Global|language=en}} Panasonic's plans are similar to that of its competitor, Sony, did on April 1, 2021, when Sony Corporation became Sony Group Corporation.

In November 2020, Panasonic signed a Memorandum of Understanding (MoU) with Equinor and Norsk Hydro to set up a Gigafactory in Norway, for battery production.{{Cite web |last=Flaherty |first=Nick |date=2020-11-25 |title=Panasonic finally looks at European battery gigafactory |url=https://www.eenewseurope.com/en/panasonic-finally-looks-at-european-battery-gigafactory/ |access-date=2024-05-22 |website=eeNews Europe |language=en-US}}{{Cite web |title=Panasonic, Equinor and Hydro to explore potential for European battery business - equinor.com |url=https://www.equinor.com/news/archive/202011-battery-business |access-date=2024-05-22 |website=www.equinor.com |language=en}}

In January 2021, the company announced that it would end its solar panel production citing increasing price competition from Chinese manufacturers.{{Cite news|first=Mari|last=Saito|editor-first=Raju|editor-last=Goplakrishnan|date=January 31, 2021|title=Japan's Panasonic to end solar panel production – domestic media|language=en|work=Reuters|location=Tokyo|url=https://www.reuters.com/world/china/japans-panasonic-end-solar-panel-production-domestic-media-2021-01-31/|access-date=January 18, 2023}}

In June 2021, it was reported that Panasonic sold its entire stake in Tesla for $US3.6 billion.{{Cite web|last=Inagaki|first=Kana|date=June 25, 2021|title=Panasonic offloads Tesla stake for $3.6bn|url=https://www.ft.com/content/8862a466-d157-4395-8f73-0f3efcb09a26 |archive-url=https://ghostarchive.org/archive/20221210/https://www.ft.com/content/8862a466-d157-4395-8f73-0f3efcb09a26 |archive-date=December 10, 2022 |url-access=subscription|access-date=July 4, 2021|website=Financial Times}}

In August 2022, it was reported that the company, which is a supplier to Tesla, was in discussions to build a new electric vehicle battery plant in the US, with Oklahoma named as a leading contender. This would be on top of the plant planned for Kansas. Each would have similar capacity.{{Cite news |last=Elliott |first=River Davis and Rebecca |date=August 26, 2022 |title=WSJ News Exclusive {{!}} Tesla Supplier Panasonic Plans Additional $4 Billion EV Battery Plant in U.S. |language=en-US |work=The Wall Street Journal |url=https://www.wsj.com/articles/tesla-supplier-panasonic-plans-additional-4-billion-ev-battery-plant-in-u-s-11661495847 |access-date=August 26, 2022 |issn=0099-9660}}

In the first half of 2022, Panasonic is ranked fourth in the world with a market share of 10 per cent according to SNE research.{{cite web |title=2022 1H Global[1] EV & Battery Performance Review |url=https://www.sneresearch.com/en/insight/release_view/34/page/0 |website=SNE research |access-date=October 1, 2022}} Construction of the battery plant in Kansas began in November 2022.{{Cite web|url=https://www.theverge.com/2022/11/2/23437072/panasonic-kansas-ev-battery-factory-tesla-2170|title=Panasonic breaks ground on $4 billion EV battery plant in Kansas|first=Andrew J.|last=Hawkins|date=November 2, 2022|website=The Verge}}

In December 13, 2022, Panasonic Energy Co., Ltd., and Lucid Group, Inc. announced that they had entered into multi-year agreements to supply batteries for Lucid's electric vehicle.{{Cite web|url=https://www.reuters.com/technology/panasonic-agrees-supply-ev-batteries-lucid-group-2022-12-13/|title=Panasonic agrees to supply EV batteries to Lucid Group|date=December 13, 2022|website=Reuters}}{{Cite web|url=https://www.motor1.com/news/626442/lucid-announces-agreement-with-panasonic-for-lithium-ion-batteries/|title=Panasonic Signs Battery Cell Supply Agreement With Lucid|date=December 13, 2022|website=Motor1.com}}

As of March 31, 2012, Panasonic employed about 330,000 staff (reduced to around 260,000 by March 2020) and had around 580 subsidiaries.{{cite web|url=http://panasonic.net/ir/annual/2012/pdf/panasonic_ar2012_e.pdf|title=Annual Report for the year ended March 31, 2012|access-date=April 27, 2013|publisher=Panasonic|url-status=dead|archive-url=https://web.archive.org/web/20130522163213/http://www.panasonic.net/ir/annual/2012/pdf/panasonic_ar2012_e.pdf|archive-date=May 22, 2013}} Panasonic had total revenues of {{JPY|7,846,216 million}} in 2012, of which 53 per cent were generated in Japan, 25 per cent in Asia (excluding Japan), 12 per cent in the Americas and 10 per cent in Europe. The company invested a total of {{JPY|520,216 million}} in research and development in 2012, equivalent to 6.6 per cent of its revenues in that year.

In 2012, Panasonic held a total of 140,146 patents worldwide. Panasonic was the world's top patent applicant for three decades, from the 1980s to the 2000s.{{cite web|year=2015|title=World Intellectual Property Indicators|url=https://www.wipo.int/edocs/pubdocs/en/wipo_pub_941_2015.pdf |archive-url=https://web.archive.org/web/20160122141620/http://www.wipo.int/edocs/pubdocs/en/wipo_pub_941_2015.pdf |archive-date=January 22, 2016 |url-status=live|access-date=July 8, 2019|website=World Intellectual Property Indicators|publisher=World Intellectual Property Organization}} According to a research conducted by the European Patent Office in 2020, the number of battery-related patents having been filed by Panasonic from 2000 to 2018 was the second-highest in the world.{{Cite news|date=September 28, 2020|title=Japan leads battery tech race with third of patent filings|work=FT}} In 2021, the WIPO's annual review of the World Intellectual Property Indicators report ranked Panasonic's number of patent applications published under the PCT System as 10th in the world, with 1,611 patent applications being published during 2020.{{Cite web|title=World Intellectual Property Indicators 2021|url=https://www.wipo.int/edocs/pubdocs/en/wipo_pub_941_2021.pdf |archive-url=https://web.archive.org/web/20211108113717/https://www.wipo.int/edocs/pubdocs/en/wipo_pub_941_2021.pdf |archive-date=November 8, 2021|url-status=live|access-date=November 30, 2021|website=WIPO}} This position is up from their previous ranking as 12th in 2019 with 1,567 applications.{{Cite book|author1=World Intellectual Property Organization|url=https://www.wipo.int/publications/en/details.jsp?id=4526|title=World Intellectual Property Indicators 2020|publisher=World Intellectual Property Organization (WIPO)|year=2020|isbn=9789280532012|series=World IP Indicators (WIPI)|language=en|doi=10.34667/tind.42184|access-date=August 26, 2021}}

{{gallery

|File:Panasonic Center Tokyo -01.jpg|The Panasonic Center in Tokyo, Japan

|File:Matsushita IMP Building 20061105-001.jpg|The Panasonic IMP Building in Osaka, Japan

|File:PMC YRP Research Center 20090609.jpg|The Panasonic R&D facility at Yokosuka Research Park, Japan

|File:Panasonic Philippines Taytay, Rizal (2019).jpg|Panasonic Philippines Manufacturing Corporation Taytay Rizal|title=}}

As of July 2020, Panasonic's operations are organized into seven "domain companies": Appliances, Life Solutions, Connected Solutions, Automotive, Industrial Solutions, and two overseas branches overseeing the businesses in the United States and Asia. Each of these companies may comprise multiple subsidiaries conducting actual operations.{{Cite web|title=FY 2021 Q1 Financial Results|url=https://www.panasonic.com/global/corporate/ir/pdf/2020_1q/1q_financial_results_e.pdf |archive-url=https://web.archive.org/web/20201009184100/https://www.panasonic.com/global/corporate/ir/pdf/2020_1q/1q_financial_results_e.pdf |archive-date=October 9, 2020 |url-status=live|website=Panasonic}}

Panasonic Homes (formerly PanaHome) was a Japanese real estate and construction company and a subsidiary of Life Solutions Company, Panasonic, founded as the housing unit of Matsushita Electric Works in 1963.{{Cite web|title=Corporate Information – Panasonic Homes Co., Ltd. – Panasonic|url=https://homes.panasonic.com/english/information/|access-date=July 25, 2020|website=homes.panasonic.com}} In recent years, Panasonic Homes has been involved in developing smart cities. In 2019, it was announced that Toyota and Panasonic would initiate a process to merge their housing businesses, Toyota Housing and Misawa Homes from the former and Panasonic Homes of the latter, into a joint venture scheduled to be established in January 2020 and co-controlled by the two parties, named Prime Life Technologies Corporation.{{Cite web|last=CORPORATION|first=TOYOTA MOTOR|title=Panasonic and Toyota Confirm Location and Executive Structure of Town Development Joint Venture {{!}} Corporate {{!}} Global Newsroom|url=https://global.toyota/en/newsroom/corporate/30919382.html|access-date=October 8, 2020|website=Toyota Motor Corporation Official Global Website|language=en}}

{{main|Panasonic Avionics Corporation}}

Panasonic Avionics Corporation (PAC), a subsidiary of Panasonic Corporation of North America and a unit of Connected Solutions Company, Panasonic, is a supplier of in-flight entertainment (IFE) and communication systems.{{Cite web|title=Home|url=https://www.panasonic.aero/|website=www.panasonic.aero}} Headquartered in Irvine, California, where engineering, development and testing is performed while system installation, field engineering, major quality functions, certification and program management are performed at the Bothell, Washington, facility – Panasonic Avionics Corporation employs approximately 3,300 employees based in over 70 locations worldwide, with major facilities in London, Toulouse, Hamburg, Dallas, Dubai, and Singapore. A majority of the component manufacturing is carried out in Osaka, Japan.

In February 2017, Panasonic reported that the subsidiary was being investigated by American authorities under the FCPA.{{cite news|date=February 2, 2017|title=Panasonic says its avionics business being probed by U.S. authorities|work=Reuters|url=https://www.reuters.com/article/us-panasonic-probe-idUSKBN15H0OH|access-date=February 2, 2017}}

Panasonic Mobile Communications manufactures mobile phone handsets and related equipment. As of 2012, it had around a 20 percent share of the Japanese handset market.{{cite news|date=February 21, 2012|title=Panasonic to launch waterproof Eluga phone|work=The Telegraph|url=https://www.telegraph.co.uk/technology/mobile-phones/9094824/Panasonic-to-launch-waterproof-Eluga-phone.html |archive-url=https://ghostarchive.org/archive/20220111/https://www.telegraph.co.uk/technology/mobile-phones/9094824/Panasonic-to-launch-waterproof-Eluga-phone.html |archive-date=January 11, 2022 |url-access=subscription |url-status=live|access-date=April 20, 2013}}{{cbignore}} Panasonic used to market mobile phone handsets worldwide, but in December 2005 announced its withdrawal from overseas markets due to poor sales. Panasonic returned to the overseas market in 2012, with the release of the Panasonic Eluga Android-powered smartphone. In July 2013, Panasonic announced the company will not supply a new model of smartphone to NTT DoCoMo Inc., because NTT DoCoMo will focus with Sony and Samsung products. In Q2 2013, Panasonic Mobile Communications booked a 5.4 billion yen operating loss.{{cite news|date=August 5, 2013|title=Panasonic to stop making new smartphones for NTT Docomo: Kyodo|newspaper=Reuters|url=https://www.reuters.com/article/us-panasonic-nttdocomo-idUSBRE9740RX20130805}} From July 2013 to January 2018, Panasonic India has released one more series of Android Smartphones Panasonic P Series, along with Eluga Series.

Automotive Systems Business Division, Automotive Company, Panasonic, formerly Panasonic Automotive Systems (PAS),{{Cite web|title=Outline – Automotive Company – Panasonic|url=https://www.panasonic.com/global/corporate/am/company.html|access-date=October 7, 2020|website=www.panasonic.com|language=en}} is a subcontractor to most major autovehicle manufacturers, supplying virtually every Japanese and American automaker and also many European automakers.

In 2015, PAS had a revenue of $12.4 billion.{{cite web|date=June 21, 2016|title=Panasonic to jump-start US battery cell output for Tesla|url=http://asia.nikkei.com/Business/Companies/Panasonic-to-jump-start-US-battery-cell-output-for-Tesla|url-status=live|archive-url=https://web.archive.org/web/20160710105943/http://asia.nikkei.com/Business/Companies/Panasonic-to-jump-start-US-battery-cell-output-for-Tesla|archive-date=July 10, 2016|access-date=October 23, 2016|work=Nikkei Asian Review}} Panasonic also purchased the assets of Sanyo Corporation in 2017.{{Citation needed|date=October 2020}}

Panasonic also formerly manufactured aftermarket vehicle audio products such as head units and speakers.

{{Main|Giga Nevada}}

Panasonic is the financial/technological partner of Tesla-owned Giga Nevada (Gigafactory 1) and has invested in the factory ever since the project's conception;{{Cite web|last=Osborne|first=Charlie|title=Panasonic to pour billions of yen in Tesla's gigafactory as initial investment|url=https://www.zdnet.com/article/panasonic-to-pour-billions-of-yen-in-teslas-gigafactory-as-initial-investment/|access-date=October 7, 2020|website=ZDNet|language=en}} in contrast to Tesla ever expanding its battery production to overseas, Panasonic has refrained from taking part in Tesla's ventures elsewhere; aside from Giga Nevada, it has its own sites in Japan from which it has served Tesla since before the completion of the Gigafactory.{{Cite web|last=Lambert|first=Fred|date=October 2, 2017|title=Tesla's battery partner Panasonic increases production in Japan for other automakers|url=https://electrek.co/2017/10/02/teslas-battery-partner-panasonic-increases-production-factory-japan-other-automakers/|access-date=October 7, 2020|website=Electrek|language=en-US}}

In 2020, Panasonic founded an electric vehicle battery joint venture with Toyota, named Prime Planet Energy & Solutions Inc. (PPES), after its status as the exclusive battery supplier to Tesla has been diminished amid the changes in market environment, such as the rises of the competitors from South Korea and China and Tesla's move to bring the development and manufacturing of battery cells in-house.{{Cite news|date=October 5, 2020|title=Musk and Tesla shock Panasonic investors with battery ambitions|work=FT}} Panasonic owns 49% of the venture.{{Cite news|first=Kevin|last=Buckland|editor1-first=Christian|editor1-last=Schmollinger|editor2-first=Christopher|editor2-last=Cushing|date=February 3, 2020|title=Toyota-Panasonic venture to start EV battery development in April|language=en|work=Reuters|location=Tokyo|url=https://www.reuters.com/article/us-toyota-panasonic-battery-idUSKBN1ZX0LW|access-date=January 18, 2023}} It was the first time the two companies joined hands in the realm of battery technology since Primearth EV Energy (PEVE) kicked off in 1996 to produce batteries for hybrid electric cars.

{{Empty section|date=October 2020}}

Panasonic Corporation of North America is Panasonic's principal subsidiary in the United States. It has been headquartered in Newark, New Jersey, since 2013, after being previously headquartered in Secaucus, since the 1980s;{{Cite web|url=https://www.panasonic.com/us/corporate.html|title=About Us – Panasonic US|website=www.panasonic.com}} both Newark and Secaucus are located within New Jersey's Gateway Region.

Founded in New York City at the MetLife Building in September 1959, it was known as Matsushita Electric Corporation of America (MECA) prior to 2005.

Panasonic Eco Systems North America,{{cite press release |title=EPA and DOE Announce The 2022 ENERGY STAR Award Winners |url=https://www.epa.gov/newsreleases/epa-and-doe-announce-2022-energy-star-award-winners |access-date=May 17, 2022 |work=United States Environmental Protection Agency |date=May 5, 2022 |language=en}} a business unit of Panasonic North America, distributes renewable energy products in the United States and Canada. Established in 2012,{{cite news |last1=Capkun |first1=Anthony |title=Panasonic Eco Solutions aiming for end-to-end energy solutions |url=https://www.ebmag.com/panasonic-eco-solutions-aiming-for-end-to-end-energy-solutions-12490/ |access-date=May 17, 2022 |work=Electrical Business |date=June 21, 2012}} Panasonic Eco Systems sells renewable energy systems and home energy management products, including high efficiency solar panels, battery storage systems,{{cite news |last1=Crowell |first1=Chris |title=Panasonic now offering beefed up battery for residential solar + storage |url=https://solarbuildermag.com/batteries/panasonic-now-offering-beefed-up-battery-for-residential-solar-storage-17-1-kwh-of-capacity/ |access-date=May 17, 2022 |work=Solar Builder |date=May 24, 2018}} and indoor air quality products.{{cite news |last1=Naditz |first1=Alan |title=Panasonic EcoSolutions WhisperFresh Select Fresh Air Supply Fan |url=https://www.greenbuildermedia.com/blog/panasonic-ecosolutions-whisperfresh-select-fresh-air-supply-fan |archive-url=https://web.archive.org/web/20210726004510/https://www.greenbuildermedia.com/blog/panasonic-ecosolutions-whisperfresh-select-fresh-air-supply-fan |url-status=dead |archive-date=July 26, 2021 |access-date=May 17, 2022 |work=Green Builder |date=April 23, 2019 |language=en-us}}{{cite news |last1=Salmonsen |first1=Mary |title=Panasonic's WhisperFresh Select Ventilation Fan Is Balanced for Green Building |url=https://www.builderonline.com/products/hvac/panasonics-whisperfresh-select-ventilation-fan-is-balanced-for-green-building_o |access-date=May 17, 2022 |work=Builder |date=June 12, 2018}} It also distributes cordless assembly tools used on factory assembly lines.{{cite news |title=Panasonic appoints Silver president of Eco Solutions North America |url=https://www.ewweb.com/news/people/article/20921370/panasonic-appoints-silver-president-of-eco-solutions-north-america |access-date=May 17, 2022 |work=Electrical Wholesaling |date=April 4, 2014}} In 2016, the company began expanding its network of residential solar installers to market Panasonic Solar HIT (heterojunction with intrinsic thin layer{{cite news |last1=Masterson |first1=Pete |title=The Next Move For Panasonic's North American Solar Business |url=https://heatingnewsjournal.com/the-next-move-for-panasonics-north-american-solar-business/ |access-date=May 17, 2022 |work=Heating News Journal |date=December 31, 2021}}) panels and battery storage nationally,{{cite news |last1=Thurston |first1=Charles W. |title=Panasonic Solar Builds Out National Residential Installer Network |url=https://cleantechnica.com/2018/11/29/panasonic-solar-builds-out-national-residential-installer-network/ |access-date=May 17, 2022 |work=CleanTechnica |date=November 29, 2018}} reaching 150 authorized installers by November 2018.{{cite news |title=Panasonic Bolsters Premium Solar Panel Installer Program Throughout U.S. |url=https://www.roofingcontractor.com/articles/93489-panasonic-bolsters-premium-solar-panel-installer-program-throughout-us |access-date=May 17, 2022 |work=Roofing Contractor |date=February 22, 2019 |language=en}} The company began offering a 25-year warranty for its HIT photovoltaic modules, compared to the industry standard at the time of 10 years, in 2017.{{cite news |last1=Andorka |first1=Frank |title=Panasonic offers 25-year workmanship warranty on modules |url=https://pv-magazine-usa.com/2017/05/09/panasonic-offers-25-year-workmanship-warranty-on-cells-to-be-used-by-tesla/ |access-date=May 17, 2022 |work=PV Magazine USA |date=May 9, 2017}} In 2019, Panasonic introduced its EverVolt brand of solar and battery storage products.{{cite news |last1=Fitzgerald Weaver |first1=John |title=Old dog solar panel manufacturer, Panasonic, learning new home storage tricks |url=https://pv-magazine-usa.com/2019/11/19/old-dog-solar-panel-manufacturer-panasonic-learning-the-new-trick-of-home-energy-storage/ |access-date=May 17, 2022 |work=PV Magazine USA |date=November 19, 2019}} The company transitioned its solar panel manufacturing to OEMs in early 2021 to focus on offering a wider range of products. Later that year, Panasonic debuted the EverVolt 2.0 energy storage system rated for outdoor use.{{cite news |last1=Crowell |first1=Chris |title=Panasonic debuts outdoor-rated EverVolt 2.0 energy storage system with LFP batteries, more capacity {{!}} Solar Builder |url=https://solarbuildermag.com/news/panasonic-debuts-outdoor-rated-evervolt-2-0-energy-storage-with-lfp-batteries-more-capacity/ |access-date=May 17, 2022 |work=Solar Builder |date=November 18, 2021}}

Panasonic's principal subsidiaries in Europe are Panasonic Europe Ltd.{{cite magazine|url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=5466412|archive-url=https://web.archive.org/web/20130501234953/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=5466412|url-status=dead|archive-date=May 1, 2013|title=Company Overview of Panasonic Europe Ltd.|access-date=April 14, 2013|magazine=Bloomberg Businessweek}} and Panasonic Marketing Europe GmbH.{{cite magazine|url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=6562049|archive-url=https://web.archive.org/web/20130501205550/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=6562049|url-status=dead|archive-date=May 1, 2013|title=Company Overview of Panasonic Marketing Europe Gmbh|access-date=April 14, 2013|magazine=Bloomberg Businessweek}} Panasonic Europe is headquartered in London, England, but it is moving its headquarters to Amsterdam, Netherlands, due to Brexit.{{Cite news|url=https://www.bbc.co.uk/news/business-45351288|title=Panasonic to move Europe HQ out of UK|date=August 30, 2018|work=BBC News|access-date=September 2, 2018}} Panasonic employs around 12,000 people in Europe, and the region generates around 10 percent of its total revenues.{{cite news|url=http://uk.reuters.com/article/us-panasonic-europe-idUKBRE9380UM20130409|archive-url=https://web.archive.org/web/20160306151536/http://uk.reuters.com/article/us-panasonic-europe-idUKBRE9380UM20130409|url-status=dead|archive-date=March 6, 2016|title=Panasonic executive says Europe consumer sales hold up|access-date=April 20, 2013|work=Reuters|date=April 9, 2013}} In 2012, Panasonic had around a 10 per cent share of the consumer electronics market in Europe, ranking third behind Samsung Electronics (with 26 per cent) and LG Electronics (with 12 percent).

Panasonic operates a chain of stores in the United Kingdom and Ireland called "Panasonic Store" which exclusively sell Panasonic products. Prior to 2008 the chain was named "shop@Panasonic".

In November 2010, Panasonic Electric Works established Panasonic Electric Works Vossloh-Schwabe Serbia d.o.o, a new company in Svilajnac, Serbia, to manufacture energy-efficient electronic devices (ballasts) for lighting fixtures. Volume production commenced in January 2011.{{cite web|url=http://panasonic-electric-works.net/news/2010/1011/1011-1.html|title=Panasonic|publisher=Panasonic Electric Works|access-date=May 26, 2012|url-status=dead|archive-url=https://web.archive.org/web/20111214170608/http://panasonic-electric-works.net/news/2010/1011/1011-1.html|archive-date=December 14, 2011}}

In May 2015, Panasonic launched its virtual solar service to UK consumers. The service allows users to run a simulation to provide an estimate of how much a rooftop solar installation would produce if it were installed in their home.By Liam Stoker, Solar Power Portal. "[http://www.solarpowerportal.co.uk/news/panasonic_launches_virtual_solar_service_to_uk_consumers_6717 Panasonic launches virtual solar service to UK consumers]." May 14, 2015. May 14, 2015.

Daizo Ito is Group President for Panasonic Regional Headquarters India (situated in Haryana) at Panasonic India Pvt. Ltd.{{cite web|title=Corporate Profile|url=http://www.panasonic.com/in/corporate/profile.html|website=panasonic.com/in/}} Panasonic India makes washing machines, refrigerators, electric rice cookers, electric irons, mixer-grinders/blenders and other home appliances for the Indian market.

Panasonic Life Solutions India Pvt Ltd (formerly known as Anchor Electricals Pvt. Ltd.), an Indian company which makes electric lamps, switches, sockets and other electrical accessories, is a wholly owned subsidiary of Panasonic Corporation.

PT Panasonic Gobel Indonesia (formerly known as PT National Gobel and PT National Panasonic Gobel) is the name of the company's Indonesia division based in Cawang, East Jakarta. Tomonobu Otsu is the current President Director and Rachmat Gobel is the current President Commissioner. It is a joint venture between Panasonic Corporation Japan and the Gobel Group of Indonesia.

Matsushita bought American media company MCA Inc. for US$6.6 billion.{{cite news| url=https://www.latimes.com/archives/la-xpm-1990-11-26-mn-4086-story.html| title=It's a Wrap: MCA Sold: Matsushita to Pay About $6.6 Billion| access-date=April 14, 2013| work=The Los Angeles Times| date=November 26, 1990}}{{cite news| url=https://www.nytimes.com/1990/12/01/business/who-gets-what-from-mca-deal.html|title=Who Gets What From MCA Deal| access-date=April 14, 2013| work=The New York Times| date=December 1, 1990}} In 1995, it sold 80% of MCA's shares to Canadian drink company Seagram.{{cite news| url=https://www.nytimes.com/1995/04/07/business/seagram-heads-for-hollywood-seagram-will-buy-80-of-big-studio-from-matsushita.html| title=Seagram heads for Hollywood; Seagram will buy 80% of big studio from Matsushita| access-date=April 14, 2013| work=The New York Times|date=April 7, 1995}}{{cite news| url=https://www.nytimes.com/1996/08/28/business/matsushita-freed-of-mca-reports-a-profit.html| title=Matsushita, Freed of MCA, Reports a Profit| access-date=April 14, 2013| work=The New York Times| date=August 28, 1996}}{{Cite news|url=https://www.latimes.com/archives/la-xpm-1995-04-07-mn-52060-story.html|title=Matsushita to Sell 80% of MCA to Seagram Co. : Business: Distiller to pay about $7.1 billion. Japanese owner and Hollywood giant clashed often over five years.|last=BATES|first=JAMES|date=April 7, 1995|work=Los Angeles Times|access-date=February 27, 2018|issn=0458-3035}} MCA was renamed Universal Studios Inc. in 1996,{{cite news| url=http://www.bizjournals.com/orlando/stories/1996/12/09/daily1.html| title=MCA changes name to Universal Studios Inc.| work=Orlando Business Journal| date=December 9, 1996| first=E. Scott| last=Reckard}} after which its motion picture business has changed hands continuously, Vivendi, General Electric and Comcast in order, while the music division has become Universal Music Group, acquired and wholly owned by Vivendi up until 2019.{{Cite news|date=December 31, 2019|title=Tencent Group Buys 10% of Universal Music for $3.4 Billion|language=en|work=Bloomberg.com|url=https://www.bloomberg.com/news/articles/2019-12-31/tencent-group-clinches-deal-for-10-of-vivendi-s-universal-music|access-date=March 19, 2021 |first1=Thomas |last1=Pfeiffer }}

{{main|3DO Interactive Multiplayer}}

Panasonic manufactured 3DO gaming systems from 1993 to 1996 alongside other manufacturers backing the standard, however it was not a success. There were a total of 2 million systems sold during its lifespan, although it is not known how many of these were sold by each manufacturer. Panasonic obtained exclusive rights to develop and manufacture the 3DO's successor, the M2, after purchasing the properties and technology from The 3DO Company, but ultimately backed out of releasing it in 1997 due to the highly competitive state of the console gaming market at that time.

In 2014, Panasonic Healthcare was bought by outside investors and renamed PHCHD, which stands for Panasonic HealthCare HD. It mainly makes cryogenic and ULT freezers for laboratories and sterilization equipment.{{Cite web|url=https://www.phchd.com/global/news/2017/0403|title=Announcement of Company Name Change |date=April 3, 2017 |website=PHC Holdings Corporation}}{{Cite web|url=https://www.businesswire.com/news/home/20180331005006/en/PHC-Holdings-Corporation-Announcement-Company-Change|title=PHC Holdings Corporation: Announcement of Company Name Change|date=April 1, 2018|website=Business Wire}}

Panasonic had been in the semiconductor industry since 1957,{{Cite web|title=Panasonic to Sell Semiconductor Business to Nuvoton|url=https://www.anandtech.com/show/15171/panasonic-to-sell-semiconductor-business-to-nuvoton|access-date=February 8, 2021|website=AnandTech |first1=Anton |last1=Shilov |date=November 29, 2019 }} when it started the mass production of silicon transistors and bipolar ICs. From 2012 onwards the company had implemented a series of measures to boost productivity of the business, including transfers of its production facilities to a joint venture with TowerJazz,{{Cite web|last=tkiyotaka|title=TowerJazz Signs Definitive Agreement Creating Joint Venture with Panasonic Corporation to Acquire its 3 Semiconductor Factories in Japan and to Manufacture Panasonic and Additional Products|url=https://tpsemico.com/2013/12/towerjazz-signs-definitive-agreement-creating-joint-venture-with-panasonic-corporation-to-acquire-its-3-semiconductor-factories-in-japan/|access-date=February 8, 2021|website=Tower Partners Semiconductor Co., Ltd. |language=en-US}} and the system-on-a-chip designing unit to Panasonic/Fujitsu joint venture Socionext.{{Cite web|last=Manners|first=David|date=March 2, 2015|title=Socionext formed from Fujitsu and Panasonic SoC businesses|url=https://www.electronicsweekly.com/news/business/finance/socionext-formed-fujitsu-panasonic-soc-businesses-2015-03/|access-date=February 8, 2021|website=Electronics Weekly|language=en}}

In 2019, Panasonic decided to sell its remaining chip business and the stake in the joint venture with TowerJazz to Nuvoton following heavy losses.

Panasonic has offered a wide range of products and services, including air conditioners, refrigerators, washing machines, compressors, lighting, televisions, personal computers (Matsushita JR series, {{ill|Let's Note|jp|レッツノート}}), mobile phones (as a subsidiary of TCL Electronics), audio equipment, cameras, broadcasting equipment, projectors, automotive electronics, aircraft in-flight entertainment systems, semiconductors, lithium batteries, electrical components, optical devices, bicycles, electronic materials, video game systems (3DO), and photovoltaic modules.{{cite web|url=http://panasonic.net/ir/annual/2013/pdf/panasonic_ar2013_e.pdf|title=Annual Report for the year ended March 31, 2013|access-date=February 9, 2014|publisher=Panasonic Corporation|url-status=dead|archive-url=https://web.archive.org/web/20140223104820/http://panasonic.net/ir/annual/2013/pdf/panasonic_ar2013_e.pdf|archive-date=February 23, 2014}} Ventilation appliances such as electric fans are manufactured under KDK and rebranded as Panasonic.

{{gallery

|File:Panasonic, IFA 2018, Berlin (P1070161).jpg|R-31 tube radio

|File:Panasonic G80.jpg|A Panasonic Lumix camera

|File:Camcorder VHS-C, Panasonic NV-RX17.jpg|Panasonic camcorder VHS-C

|File:Panasoniccfu1.jpg|A Panasonic Toughbook field computer

|File:SoftBank 001P Gold01.jpg|A Panasonic mobile phone

|File:IFA 2010 Internationale Funkausstellung Berlin 124.JPG|A display of Panasonic televisions

|File:Technics Техникс.JPG|Technics headphones

|}}

Panasonic sponsors the German footballer Marco Reus, who plays for Bundesliga club Borussia Dortmund and Germany.{{Cite web|url=http://www.sportspromedia.com/news/panasonic_snaps_up_marco_reus_as_brand_ambassador|title=Panasonic snaps up Marco Reus as brand ambassador – SportsPro Media|website=www.sportspromedia.com|date=June 13, 2013}}

Panasonic owns Panasonic Wild Knights a rugby club base in Gunma just outside of Tokyo. They compete in the highest level of rugby in Japan Top League.

Panasonic owns Gamba Osaka, a club from the J.League, the Japanese professional football league.{{Cite news|url=http://news.panasonic.com/global/topics/2014/30448.html|title=Panasonic Sponsored Gamba Osaka Football Club Secures Domestic Treble! {{!}} Panasonic Newsroom Global|work=Panasonic Newsroom Global|access-date=February 5, 2018}}

Panasonic is an official partner and sponsor of AFC Champions League and Major League Soccer.{{cite news|url=http://www.sportsbusinessdaily.com/Journal/Issues/2011/10/10/Marketing-and-Sponsorship/Panasonic.aspx|title=Panasonic renews with MLS, adds U.S. national teams|access-date=April 14, 2013|work=Sports Business Daily|date=October 10, 2011}}

Between 1981 and 1983, Panasonic was the shirt sponsor of English football club Nottingham Forest F.C..{{citation needed|date=April 2013}}

Between 1983 and 1990, Panasonic was the shirt sponsor of Dutch football club FC Den Bosch.

Between 1989 and 1993, Panasonic was the shirt sponsor of French football club Olympique de Marseille.

Between 1995 and 2001, Panasonic was the shirt sponsor of English football club Huddersfield Town F.C..

Between 2005 and 2006, Panasonic was the shirt sponsor of Brazilian football club Santos F.C..

On 16 January 2010, Panasonic signed a three-year, {{INR}} 47 million (£518,500) jersey sponsorship deal for the India national football team.{{cite news|url=https://timesofindia.indiatimes.com/sports/football/top-stories/AIFF-signs-Rs-47-crore-deal-with-new-sponsor/articleshow/5453703.cms|archive-url=https://web.archive.org/web/20130514010514/http://articles.timesofindia.indiatimes.com/2010-01-16/top-stories/28117960_1_indian-football-aiff-secretary-alberto-colaco-praful-patel|url-status=live|archive-date=May 14, 2013|title=AIFF signs Rs 4.7 crore deal with new sponsor|access-date=April 14, 2013|work=The Times of India|date=January 16, 2010}}

File:Toyota F1 Canada 2006 (crop).PNG Formula One team.]]

File:Hiro Matsushita in 1989.jpg in 1991]]

Panasonic was a primary sponsor of Toyota's Formula One program, Panasonic Toyota Racing.{{cite news|url=http://usatoday30.usatoday.com/sports/motor/2009-01-15-3658564838_x.htm|title=Toyota goes virtual to show 2009 F1 car|access-date=April 27, 2013|work=USA Today|date=January 15, 2009}} Hiro Matsushita, grandson of the company founder, is a former race car driver who ran a company overseeing sponsorship arrangements for the company.

Panasonic was also a sponsor in NASCAR's Busch Series in 2005, sponsoring the No. 67 Smith Brothers Racing Dodge for Ken Schrader,{{cite web|url=http://racing-reference.info/race/2005_Sam's_Town_300/B|title=2005 Sam's Town 300|work=Racing-Reference|access-date=June 17, 2014}} Bryan Reffner,{{cite web|url=http://racing-reference.info/race/2005_SBC_250/B|title=2005 SBC 250|work=Racing-Reference|access-date=June 17, 2014}} C.W. Smith,{{cite web|url=http://racing-reference.info/race/2005_Winn-Dixie_250_Presented_by_PepsiCo/B|title=2005 Winn-Dixie 250 Presented by PepsiCo|work=Racing-Reference|access-date=June 17, 2014}} and Johnny Benson Jr.{{cite web|url=http://racing-reference.info/race/2005_Domino's_Pizza_250/B|title=2005 Domino's Pizza 250|work=Racing-Reference|access-date=June 17, 2014}} In 2007, Panasonic became a technology partner with Hendrick Motorsports and served as a primary sponsor of the team's No. 24 car with Jeff Gordon for two races in 2014 and throughout 2015.{{cite web|last=Bruce|first=Kenny|url=http://www.nascar.com/en_us/news-media/articles/2014/6/17/jeff-gordon-adds-new-primary-sponsor-panasonic-through-2016.html|archive-url=https://web.archive.org/web/20140619192020/http://www.nascar.com/en_us/news-media/articles/2014/6/17/jeff-gordon-adds-new-primary-sponsor-panasonic-through-2016.html|url-status=dead|archive-date=June 19, 2014|title=JEFF GORDON ADDS NEW PRIMARY SPONSOR|publisher=NASCAR|date=June 17, 2014|access-date=June 17, 2014}}

On 8 September 2016, Panasonic was unveiled as the title sponsor for the new Jaguar Formula E team.{{cite web |date=September 8, 2016 |title=Jaguar names Panasonic as title sponsor of its Formula E team |url=https://www.theverge.com/2016/9/8/12846824/jaguar-formula-e-sponsor-announced-panasonic |access-date=September 8, 2016}} Panasonic currently sponsors Japanese IndyCar Series driver Takuma Sato in his Rahal Letterman Lanigan Racing car.{{Cite web |title=SATO CONTINUES TO DRIVE IN ELITE INDYCAR COMPANY |url=https://www.indycar.com/News/2019/08/08-31-Cavin-Sato |website=www.indycar.com}}

Panasonic has been a top level sponsor of the Olympic Games since the Seoul Olympics in 1988.{{cite news|url=https://www.nytimes.com/1987/12/15/sports/olympic-affiliates-also-go-for-gold.html|title=Olympic Affiliates Also Go for Gold|access-date=April 14, 2013|work=The New York Times|date=December 15, 1987}}

Panasonic was the official partner and sponsor of the Boston Celtics from 1975 to 1989, along with Technics.{{Cite web|url=https://www.panasonic.aero/join-us/|title=Join Us|website=www.panasonic.aero}} Various Panasonic ads appeared at the old Boston Garden during the 1980s.

Panasonic is the current sponsor for the ride Monsters, Inc. Ride & Go Seek at Tokyo Disneyland Park. It opened in 2009.

On 14 February 2017, Panasonic was unveiled as the main sponsor of Lega Basket Serie A, the highest professional basketball league in Italy and one of the top ranked national domestic league in Europe.{{cite web |url=http://it.euronews.com/2017/02/14/basket-panasonic-main-sponsor-serie-a |title=Basket: Panasonic main sponsor Serie A |date=February 14, 2017 |access-date=February 15, 2017 |language=it |trans-title=Basketball: Panasonic main sponsor of Serie A |archive-url=https://web.archive.org/web/20170216125234/http://it.euronews.com/2017/02/14/basket-panasonic-main-sponsor-serie-a |archive-date=February 16, 2017 |url-status=dead }}

Panasonic is ranked in joint 11th place (out of 16) in Greenpeace's Guide to Greener Electronics, which ranks electronics manufacturers on policies and practices to reduce their impact on the climate, produce greener products and make their operations more sustainable.{{cite web|url=http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/Guide-to-Greener-Electronics/|archive-url=https://web.archive.org/web/20111110192512/http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/Guide-to-Greener-Electronics/|url-status=dead|archive-date=November 10, 2011|title=Guide to Greener Electronics | publisher=Greenpeace International|access-date=November 16, 2011}} The company is one of the top scorers on the Products criteria, praised for its good product life cycles and the number of products which are free from polyvinyl chloride plastic (PVC). It also scores maximum points for the energy efficiency of its products with 100 percent of its TVs meeting the latest Energy Star standards and exceeding the standby power requirement.

However, Panasonic's score is let down by its low score on the Energy criteria, with the Guide stating it must focus on planned reductions of greenhouse gases (GHG), set targets to reduce GHG emissions by at least 30% by 2015 and increase renewable energy use by 2020.

In 2014, an article in The Guardian reported that Panasonic will compensate its expatriate workers in China a "hazard pay" as compensation for the chronic air pollution they are subjected to as they work.{{cite web|url=https://www.theguardian.com/sustainable-business/panasonic-hazard-pay-air-pollution-china|title=Will Panasonic's 'hazard pay' make a difference to air pollution in China?|first1=D G |last1=McCullough|work=The Guardian|date=April 14, 2014|access-date=July 16, 2015}}

In 2020, Panasonic joined WIPO GREEN as an official partner in an effort to address climate change.{{Cite web |title=Partners |url=https://www3.wipo.int/wipogreen/en/network/partners.html |access-date=September 19, 2022 |website=www3.wipo.int |language=en}}

In February 2022, the Wall Street Journal reported that Panasonic got its highest-emitting Chinese factory to "virtually net zero" carbon dioxide.{{Cite news|last=Dvorak|first=Phred|date=February 12, 2022|title=How One of the World's Biggest Carbon Emitters Got a Factory to Zero Emissions|language=en-US|work=The Wall Street Journal|url=https://www.wsj.com/articles/how-one-of-the-worlds-biggest-carbon-emitters-got-a-factory-to-zero-emissions-11644670800|access-date=February 13, 2022|issn=0099-9660}}

• Chairman: Kazuhiro Tsuga (since April 2021)
• President and CEO: {{ill|Yuki Kusumi|jp|楠見雄規}} (since April 2021)

1. Kōnosuke Matsushita (1961–1973)
2. Arataro Takahashi (1973–1977)
3. Masaharu Matsushita (1973–2000)
4. Yoichi Morishita (2000–2006)
5. Kunio Nakamura (2006–2012)
6. Fumio Ōtsubo (2012–2021)

1. Kōnosuke Matsushita (1918–1961)
2. Masaharu Matsushita (1961–1977)
3. Toshihiko Yamashita (1977–1986)
4. Akio Tanii (1986–1993)
5. Yoichi Morishita (1993–2000)
6. Kunio Nakamura (2000–2006)
7. Fumio Ōtsubo (2006–2012)
8. Kazuhiro Tsuga (2012–2021)

• "Just slightly ahead of our time" (1971–2003, outside of Japan){{cite web|url=http://www.adslogans.co.uk/site/pages/slogan-features/slogans-of-the-70s.php|title=Adslogans – A fast, efficient bespoke search service for advertisers on slogans, endlines, straplines, taglines etc. – Slogans of the 70s|access-date=July 16, 2015}}
• "Even more than you expected [out of the blue]" (1970s–1996, Australia)
• "What's on Panasonic" (1990–1996)
• "The quest for zero defect" (1990s–2003, South Africa){{Cite web|url=https://www.itweb.co.za/content/O2rQGMAp2mj7d1ea|title=Panasonic celebrates 21st anniversary at computer faire 2002|date=April 19, 2002}}
• "Panasonic, The One That I Want" (1996–2003, USA)
• "What's New by Panasonic" (1996–2003)
• "Ideas For Life" (2003–2013, Global){{Cite web|url=https://www.panasonic.com/global/corporate/history/chronicle/2003.html|title = 2003 – Corporate History – History – About Us – Panasonic}}
• "A Better Life, A Better World" (2013–2023){{Cite web|title=Panasonic Establishes "A Better Life, A Better World" as its New Brand Slogan {{!}} Headquarters News {{!}} Panasonic Newsroom Global|url=https://news.panasonic.com/global/press/data/2013/09/en130904-2/en130904-2.html|access-date=October 7, 2020|website=news.panasonic.com}}
• "Wonders!" (2014–2017, Japan)
• "Let's Live Life Better" (2017–2018, Indonesia)
• "Live Your Best" (2022–present, Global){{Cite web|title=Live Your Best {{!}} About Us {{!}} Panasonic Holdings|url=https://holdings.panasonic/global/corporate/brand/live-your-best.html|access-date=April 21, 2022|website=holdings.panasonic}}
• "Create Today. Enrich Tomorrow." (2022–present){{Cite web|title=Panasonic unveils its new Brand Action Slogan – Create Today. Enrich Tomorrow.|url=https://www.panasonic.com/mea/en/corporate/news/articles/panasonic-unveils-its-new-brand-action-slogan-create-today-enrich-tomorrow.html|date=January 26, 2023|access-date=November 24, 2023|website=Panasonic Middle East}}
• "Make New" (2023–present, Japan){{Cite web|title=変革の意志を未来へつなぐアクションワード「Make New」を策定|trans-title=Formulated action words “Make New” to connect the will for change to the future|url=https://news.panasonic.com/jp/press/jn220428-1|date=April 28, 2023|access-date=November 24, 2023|website=Panasonic Newsroom Japan}}

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• {{cite book |title=Matsushita Leadership: Lessons from the 20th Century's Most Remarkable Entrepreneur|last=Kotter|first=John P.|author-link=John Kotter|year=1997 |publisher=The Free Press|location=New York|isbn=9780684834603|oclc=35620432 |url=https://books.google.com/books?id=H02ar1hD7nAC}}

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