:Yash Raj Films

{{Short description|Indian film studio founded 1970}}

{{Use dmy dates|date=October 2017}}

{{Infobox company

| name = Yash Raj Films

| logo = Yash Raj Films Logo.svg

| logo_caption = Official logo

| type = Privately held company

| founded = {{Start date and age|1970}}

| founder = Yash Chopra

| key_people = * Aditya Chopra
(Chairman & MD)

  • Akshaye Widhani
    (CEO)

| divisions = {{Hlist

| Production

| Distribution

| Studio

| Marketing

| Merchandising

| Licensing

| Home Video

| Music

| Digital

| Talent

| Brand Partnerships

| Communications

| Technical

| Visual Effects

| YRF Entertainment

}}

| revenue =

| operating_income =

| subsid =

| location_city = Mumbai

| location_country = India

| website = {{Official URL}}

| products = Films released

}}

Yash Raj Films (YRF) is an Indian film production and distribution company founded by filmmaker Yash Chopra in 1970. Since 2012, it has been led by his son Aditya Chopra. The company mainly produces and distributes Hindi films.{{Cite web |url=http://www.forbesindia.com/article/special/producers-who-scored-at-the-box-office/34631/1 |title=Producers Who Scored at the Box Office |website=Forbes India |language=en |access-date=5 December 2018 |archive-date=5 December 2018 |archive-url=https://web.archive.org/web/20181205105529/http://www.forbesindia.com/article/special/producers-who-scored-at-the-box-office/34631/1 |url-status=live }}

History

In 1970, YRF was founded by Yash Raj Chopra, a veteran director and producer in the Indian film industry.

= YRF Studios =

In 2005, Chopra built YRF Studios in Mumbai. In 2006, The first film shot at YRF Studios was the romantic thriller Fanaa. Since then, several notable films have been shot at YRF Studios, including Kabhi Alvida Naa Kehna (2006), Partner (2007), {{lang|hi-latn|Taare Zameen Par}} (2007), Dostana (2008), Wanted (2009), 3 Idiots (2009), Dabangg (2010), Bodyguard (2011), Ra.One (2011), Agneepath (2012), Chennai Express (2013), Jai Ho (2014), and PK (2014). The studio consists of six floors and spans 20 acres. YRF Studios has also been rented out for other film and television productions, including 10 Ka Dum and Kaun Banega Crorepati for Sony Entertainment Television, as well as Kya Aap Paanchvi Pass Se Tez Hain?, Koffee With Karan, and Satyamev Jayate for STAR India.{{cite web |title=YRF Studios |url=http://www.yrfstudios.com/?CatalogID=BE714428-43EC-4D04-8B70-96D684F5B60B?CatalogID=A4A74BBF-A235-4D9F-93E2-5EB6D48EA43C?SectionCode=TV0001?itemCat=210&catName=MjAwNA== |publisher=Yash Raj Films|access-date=30 May 2010|archive-url=https://web.archive.org/web/20160109105322/http://www.yrfstudios.com/?CatalogID=BE714428-43EC-4D04-8B70-96D684F5B60B%3FCatalogID%3DA4A74BBF-A235-4D9F-93E2-5EB6D48EA43C%3FSectionCode%3DTV0001%3FitemCat%3D210&catName=MjAwNA%3D%3D|archive-date=9 January 2016|url-status=dead}}

= YRF Distributors =

YRF since launching their distribution arm, has not just distributed films produced by them but also but also several films made by other production companies, within India as well as overseas, which includes a variety of independent films and Parallel Cinema productions such as Godmother (1999),

Zubeidaa (2001), Maqbool (2004),

Meenaxi: A Tale of Three Cities (2004),

My Brother Nikhil (2005), Mangal Pandey: The Rising (2005) and Maine Gandhi Ko Nahin Mara (2005).

YRF Distributors released several mainstream commercial films such as Kuch Kuch Hota Hai (1998), Kaho Naa... Pyaar Hai (2000), Kabhi Khushi Kabhie Gham... (2001), Koi... Mil Gaya (2003), Kal Ho Naa Ho (2003), Black (2005), Krrish (2006),

Kabhi Alvida Naa Kehna (2006),

Dostana (2008),

All The Best: Fun Begins (2009),

Happy New Year (2014),

Piku (2015),

De De Pyaar De (2019), among others.

In recent years, YRF has distributed successful films like Tu Jhoothi Main Makkaar (2023), Laapataa Ladies (2024), Chhaava (2025).

While they mostly distribute Hindi films, they also have distributed a few regional films in various languages.

In 2013, the company's distribution team sold the satellite rights of its venture Dhoom 3 for {{INRConvert|75|c}}{{cite web |title=Top Earners: Box Office 2004 |url=http://businessindia.co.uk/2013/05/dhoom-3-satellite-rights-sold-to-sony-for-75-crores/ |publisher=BusinessIndia.com|access-date=30 May 2013|archive-url=https://web.archive.org/web/20131219051049/http://businessindia.co.uk/2013/05/dhoom-3-satellite-rights-sold-to-sony-for-75-crores/|archive-date=19 December 2013|url-status=dead}} to Sony Entertainment Television.{{cite web |title=YRF Home Entertainment |url=http://www.yashrajfilms.com/OnlineStore/InnerLanding.aspx?CatalogID=BE714428-43EC-4D04-8B70-96D684F5B60B%3FCatalogID%3DA4A74BBF-A235-4D9F-93E2-5EB6D48EA43C%3FSectionCode%3DTV0001%3FitemCat%3D210&catName=MjAwNA%3D%3D |publisher=Yash Raj Films |access-date=30 May 2010 |archive-date=9 January 2016 |archive-url=https://web.archive.org/web/20160109105321/http://www.yashrajfilms.com/OnlineStore/InnerLanding.aspx?CatalogID=BE714428-43EC-4D04-8B70-96D684F5B60B%3FCatalogID%3DA4A74BBF-A235-4D9F-93E2-5EB6D48EA43C%3FSectionCode%3DTV0001%3FitemCat%3D210&catName=MjAwNA%3D%3D |url-status=live }}

= YRF Home Entertainment =

YRF Home Entertainment division produces and releases Audio CDs, DVDs, Blu-ray Discs & VCDs. While these include films from YRF's own films catalogue, the division also selectively acquires films from outside banners for releasing them across Home Video formats. YRF Home Entertainment forever classics collection includes many of their own classic films, directed by the company's founder Yash Chopra and his son Aditya Chopra, besides several popular films from Raj Kapoor Films and B.R. Films, among others.

= YRF Music =

The company impacted the music industry through Darr (1993), Dilwale Dulhaniya Le Jayenge (1995), and Dil To Pagal Hai (1997). In 2004, YRF established its independent feature music distribution company named YRF Music. The first soundtrack to be distributed under YRF Music was the critical and commercial blockbuster epic love saga Veer-Zaara. It supported the careers of upcoming composers such as Jatin–Lalit (Dilwale Dulhania Le Jayenge), Anu Malik (Dum Laga Ke Haisha), Shankar–Ehsaan–Loy (Bunty Aur Babli), Pritam (Dhoom), Vishal–Shekhar (Salaam Namaste), Salim–Sulaiman (Rab Ne Bana Di Jodi), Amit Trivedi (Ishaqzaade), Ram Sampath (Luv Ka The End), Sajid–Wajid (Daawat-e-Ishq), Sohail Sen (Mere Brother Ki Dulhan), Raghu Dixit (Mujhse Fraaandship Karoge), Sachin–Jigar (Shuddh Desi Romance), Mithoon (Shamshera), Jasleen Royal (Hichki), and Amartya Rahut (Aurangzeb).{{cite web |title=YRF Music |url=http://www.yashrajfilms.com/OnlineStore/InnerLanding.aspx?CatalogID=A4A74BBF-A235-4D9F-93E2-5EB6D48EA43C%3FSectionCode%3DTV0001%3FitemCat%3D210&catName=MjAwNA%3D%3D |publisher=Yash Raj Films |access-date=30 May 2010 |archive-date=9 January 2016 |archive-url=https://web.archive.org/web/20160109105321/http://www.yashrajfilms.com/OnlineStore/InnerLanding.aspx?CatalogID=A4A74BBF-A235-4D9F-93E2-5EB6D48EA43C%3FSectionCode%3DTV0001%3FitemCat%3D210&catName=MjAwNA%3D%3D |url-status=live }}

= 2009 Disney buyout-refusal =

In 2007, The Walt Disney Company entered Indian entertainment through a three-film co-production agreement with YRF, Ta Ra Rum Pum, Thoda Pyaar Thoda Magic, and Roadside Romeo. Disney's move was seen as a bid to increase its global recognition and finally enter the increasingly lucrative Indian cinema arena. In 2009, Disney offered a 49% acquisition of YRF for {{INRConvert|2500|c}}{{cite web |url=http://www.movieweb.com/news/walt-disney-studios-teams-up-with-yash-raj-films-to-create-computer-animated-feature-films |title=Walt Disney Studios Teams Up with Yash Raj Films to Create Computer-Animated Feature Films |publisher=MovieWeb |date=11 June 2007 |access-date=27 December 2013 |url-status=dead |archive-url=https://web.archive.org/web/20131227131437/https://movieweb.com/news/walt-disney-studios-teams-up-with-yash-raj-films-to-create-computer-animated-feature-films/ |archive-date=27 December 2013}} (unadjusted for inflation), which took the valuation of the Indian entertainment company to {{INRConvert|5000|c|year=2009}}.{{cite news |url=http://www.business-standard.com/article/companies/yash-raj-disney-in-animation-films-tie-up-107061301114_1.html |title=Yash Raj, Disney in animation films tie-up |work=Business Standard |date=13 June 2007 |access-date=27 December 2013 |location=Mumbai |archive-date=31 December 2014 |archive-url=https://web.archive.org/web/20141231142847/http://www.business-standard.com/article/companies/yash-raj-disney-in-animation-films-tie-up-107061301114_1.html |url-status=live }}

= 2011 Acquisition by Disney =

In 2011, a 99% share acquisition offer by Disney was accepted by UTV for {{INRConvert|2000|c}}{{cite web |url=http://www.thehindubusinessline.com/companies/article2296094.ece |title=Walt Disney to buy out UTV Software in Rs 2,000-cr deal |work=The Hindu Business Line |date= |access-date=27 December 2013 |archive-url=https://web.archive.org/web/20120518090756/https://www.thehindubusinessline.com/companies/article2296094.ece |archive-date=18 May 2012}} (unadjusted for inflation). The two companies together established Disney UTV, which functioned as the Indian subsidiary of the American company. In December 2016, Disney announced that it was restructuring its Indian operations and UTV will no longer produce movies and will focus only on the distribution of its Hollywood films.{{cite news |url=http://economictimes.indiatimes.com/industry/media/entertainment/walt-disney-to-restructure-india-operations/articleshow/56129407.cms |title=Walt Disney to restructure India operations |work=Economic Times |date=23 December 2016 |access-date=27 December 2016 |last1=Laghate |first1=Gaurav |archive-date=18 August 2017 |archive-url=https://web.archive.org/web/20170818025414/http://economictimes.indiatimes.com/industry/media/entertainment/walt-disney-to-restructure-india-operations/articleshow/56129407.cms |url-status=live }}

Aditya Chopra (2007 - present)

= Aditya Chopra as Vice-Chairman =

From 2007 to 2010 the company saw an all-time low, with several of their high-budgeted films failing at the box office, and thereby suffering losses amounting to millions. The films broke YRF's perfect success ratio and were oddly released one after another. Some of the most unsuccessful films produced under the banner were Jhoom Barabar Jhoom, Laaga Chunari Mein Daag, Aaja Nachle, Tashan, Thoda Pyaar Thoda Magic, Roadside Romeo, Dil Bole Hadippa!, Rocket Singh: Salesman of the Year and Pyaar Impossible.

Aditya Chopra then took over as the vice-chairman of Yash Raj Films in 2010, soon after the release of the film Badmaash Company under the same banner.{{cite web |title=Profile |url=http://www.yashrajfilms.com/profile/adi.htm?SectionCode=PRO003a1?itemCat=210&catName=MjAwNA |publisher=Yash Raj Films|access-date=30 May 2010 |archive-url=https://web.archive.org/web/20131227183332/https://www.yashrajfilms.com/profile/adi.htm?SectionCode=PRO003a1?itemCat=210&catName=MjAwNA |archive-date=December 27, 2013 |url-status=dead}}

In 2011, the company went into production of three individual films with Aamir Khan for Dhoom 3, Shah Rukh Khan for Jab Tak Hai Jaan and with Salman Khan for Ek Tha Tiger, the first installment in the YRF Spy Universe. The three films would become the most expensive productions ever undertaken by YRF; Ek Tha Tiger{{cite web |url=https://mdb.org.in/titles/78/tiger-zinda-hai |title=TIGER ZINDA HAI Trailer |access-date=19 November 2017 |publisher=YRF |archive-date=3 April 2023 |archive-url=https://web.archive.org/web/20230403210626/https://mdb.org.in/titles/78/tiger-zinda-hai |url-status=dead }} was produced at {{INRConvert|75|c}},{{cite web |title=Ek Tha Tiger: It's Salman's show all the way |url=http://ibnlive.in.com/news/ek-tha-tiger-its-salmans-show-all-the-way/282723-8-66.html|archive-url=https://web.archive.org/web/20120818125111/http://ibnlive.in.com/news/ek-tha-tiger-its-salmans-show-all-the-way/282723-8-66.html|url-status=dead|archive-date=18 August 2012 |publisher=IBNLive.com|access-date=16 August 2012}} Jab Tak Hai Jaan was produced at {{INRConvert|60|c}}{{cite news |last=Adarsh |first=Taran |url=https://twitter.com/taran_adarsh/status/269036107033890816 |title=JTHJ P&A 60 crore |publisher=Twitter |date=15 November 2012 |access-date=1 January 2013 |archive-date=24 October 2013 |archive-url=https://web.archive.org/web/20131024232014/https://twitter.com/taran_adarsh/status/269036107033890816 |url-status=live }} and Dhoom 3 was produced at {{INRConvert|150|c}}.{{cite news |last=Adarsh |first=Taran |url=http://epaper.telegraphindia.com/detail/49952-175527875.html |archive-url=https://web.archive.org/web/20131215120551/http://epaper.telegraphindia.com/detail/49952-175527875.html |url-status=dead |archive-date=15 December 2013 |title=Dhoom 3 decoded |publisher=Telegraph India |date=27 December 2013 | access-date=27 December 2013}}

class="wikitable"
FilmDay of ReleaseScreen ReleasesDistributionBudgetWorldwide Gross
Ek Tha TigerEid (2012)3,850 screens{{cite news |url=http://timesofindia.indiatimes.com/entertainment/bollywood/news-interviews/Salman-Khans-Ek-Tha-Tiger-gets-extraordinary-advance-booking/articleshow/15495421.cms |title=Salman Khan's Ek Tha Tiger gets 'extraordinary' advance booking |work=The Times of India |author=Bharti Dubey |date=14 August 2012 |access-date=15 August 2012 |archive-date=3 April 2023 |archive-url=https://web.archive.org/web/20230403212016/https://timesofindia.indiatimes.com/entertainment/bollywood/news-interviews/Salman-Khans-Ek-Tha-Tiger-gets-extraordinary-advance-booking/articleshow/15495421.cms |url-status=live }}rowspan="3" | YRF Distributors{{INRConvert|75|c}}{{INRConvert|320|c}}{{refn|{{cite web |title=Chennai Express Crosses Ek Tha Tiger Worldwide in Ten Days |url=http://www.boxofficeindia.com/boxnewsdetail.php?page=shownews&articleid=5979&nCat= |publisher=Boxofficeindia.com|access-date=19 August 2013}}}}
Jab Tak Hai JaanDiwali (2012)3,100 screens{{cite web |url=http://www.boxofficeindia.com/youdetail.php?page=shownews&articleid=5057&nCat= |title=JTHJ screen count |publisher=Box Office India |access-date=9 November 2012 |archive-date=9 November 2012 |archive-url=https://web.archive.org/web/20121109014907/http://www.boxofficeindia.com/youdetail.php?page=shownews&articleid=5057&nCat= |url-status=live }}{{INRConvert|60|c}}{{INRConvert|241|c}}
Dhoom 3Christmas (2013)5,250 screens{{cite web |url=http://www.livemint.com/Consumer/7K3WaBJHUg2nawEWnNvVOI/All-eyes-and-wallets-on-Dhoom-3-this-Friday.html |title=All eyes (and wallets) on Dhoom: 3 this Friday |publisher=Live Mint |work=Nandini Ramnath |date=17 December 2013 |access-date=18 December 2013 |archive-date=18 December 2013 |archive-url=https://web.archive.org/web/20131218074424/http://www.livemint.com/Consumer/7K3WaBJHUg2nawEWnNvVOI/All-eyes-and-wallets-on-Dhoom-3-this-Friday.html |url-status=live }}{{INRConvert|150|c}}{{INRConvert|542|c}}{{cite web |title=Dhoom 3 crosses INR 500 crore |url=http://profit.ndtv.com/topic/dhoom-3-box-office-collection?page=shownews&articleid=5979&nCat= |publisher=Boxofficeindia.com|access-date=30 July 2016}}{{cite web |title=Dhoom 3 rakes in more than INR 500 crore |date=8 January 2014 |url=http://indianexpress.com/article/entertainment/bollywood/dhoom-3-becomes-first-indian-film-to-gross-rs-500-crore/?page=shownews&articleid=5979&nCat= |publisher=Boxofficeindia.com|access-date=30 July 2016}}

All three of these films broke box office records in India and went on to become some of the highest-grossing films of their time. Ek Tha Tiger, which released on the 66th Independence Day of India, earned approximately {{INRConvert|320|c}}{{cite web |title=Yash Raj Films makes more than INR 500 crore |date=8 January 2014 |url=http://indianexpress.com/article/entertainment/bollywood/dhoom-3-becomes-first-indian-film-to-gross-rs-500-crore/?page=shownews&articleid=5979&nCat= |publisher=Boxofficeindia.com|access-date=30 July 2016}} and became the eleventh highest-grossing film of Indian cinema. Jab Tak Hai Jaan opened worldwide on the Diwali day of 2012 and went on to earn {{INRConvert|241|c}}{{cite web |title=Jab Tak Hai Jaan Worldwide Blockbuster |url=http://www.yashrajfilms.com/News/NewsDetails.aspx?newsid=1d3cf0a4-a473-4513-ae21-2864f6464dd5 |publisher=Yash Raj Films |access-date=5 December 2012 |archive-date=28 November 2012 |archive-url=https://web.archive.org/web/20121128035258/http://www.yashrajfilms.com/News/NewsDetails.aspx?NewsID=1d3cf0a4-a473-4513-ae21-2864f6464dd5 |url-status=live }} and became the fifteenth highest-grossing film in India. Dhoom 3 released in (Hindi, Tamil, Telugu and Arabic) on the Christmas week of 2013 and grossed approximately {{INRConvert|542|c}},{{cite web |url=http://entertainment.oneindia.in/bollywood/box-office/2014/dhoom-3-28-days-4th-week-collection-box-office-129967.html?itemCat=313&catName=TGlmZXRpbWUgQWRqdXN0ZWQ= |title=Dhoom 3 crosses INR 530 crore |date=18 January 2014 |publisher=Entertainment One|access-date=18 January 2014}}{{cite web |url=http://www.ibtimes.co.in/articles/534924/20140118/dhoom-3-box-office-collection-timepass-marathi.html?itemCat=313&catName=TGlmZXRpbWUgQWRqdXN0ZWQ= |title=Dhoom 3 crosses INR 532 crore |work=IBI Times |date=18 January 2014|access-date=19 January 2014}} in the worldwide market and went on to become the twelfth highest-grossing film of Indian cinema, {{as of|2022|January|lc=y}}.

= Aditya Chopra as Chairman =

After the death of Yash Chopra in October 2012, Aditya Chopra was elevated to the position of chairman and Chief Executive of the company's studio wing. Facing overwhelming pressure by the Indian bourses to be publicly listed around the same period, the company went for a soft-launch on 3 January 2013.

The company received angel investment by institutional fund-raisers such as LIC of India, RNT Associates, PremjiInvest, Catamaran Ventures, Maruti Udyog and Unilazer Ventures. YRF was made open to Indian enterprises only and no FDI was accepted. Venture capitalists also showed interest with Adi Godrej, Y. C. Deveshwar, Kumar Birla, Arundhati Bhattacharya, Anand Mahindra, Chanda Kochhar, Sunil Mittal, Shikha Sharma and Uday Kotak investing undisclosed sums. YRF produced more films under the chairmanship of Chopra and the new management.{{cite web |title=Profile |url=http://www.yashrajfilms.com/AboutUs/YRFTeam.aspx?SectionCode=PRO003a1%3FitemCat%3D210&catName=MjAwNA%3D%3D |publisher=Yash Raj Films |access-date=30 May 2010 |archive-date=9 January 2016 |archive-url=https://web.archive.org/web/20160109105321/http://www.yashrajfilms.com/AboutUs/YRFTeam.aspx?SectionCode=PRO003a1%3FitemCat%3D210&catName=MjAwNA%3D%3D |url-status=live }}

Produced and distributed films

{{Main|List of films released by Yash Raj Films}}

YRF Entertainment

In November 2011, YRF Entertainment was announced as a subsidiary of Yash Raj Films, in Beverly Hills, California, US, with Uday Chopra as the CEO.{{cite news|url=https://www.hollywoodreporter.com/news/general-news/yash-raj-hollywood-yrf-entertainment-264971/|title=Veteran Bollywood Banner Yash Raj Films Launches Hollywood-Based YRF Entertainment|work=The Hollywood Reporter|date=22 November 2011|access-date=19 November 2023|archive-date=19 November 2023|archive-url=https://web.archive.org/web/20231119113455/https://www.hollywoodreporter.com/news/general-news/yash-raj-hollywood-yrf-entertainment-264971/|url-status=live}}

By 2023, YRF Entertainment was transformed into the streaming division of Yash Raj Films.{{cite news|url=https://variety.com/2023/tv/news/netflix-yash-raj-films-partnership-railway-men-maharaj-1235723624/|title=Netflix and India's Yash Raj Films Launch Multi-Year Creative Partnership With 'The Railway Men,' 'Maharaj'|work=Variety|date=14 September 2023|access-date=19 November 2023|archive-date=7 November 2023|archive-url=https://web.archive.org/web/20231107175621/https://variety.com/2023/tv/news/netflix-yash-raj-films-partnership-railway-men-maharaj-1235723624/|url-status=live}}

=Film=

class="wikitable plainrowheaders sortable" style="width: 100%; text-align: center;"
scope="col" | Year

! scope="col" | Title

! scope="col" | Language

! scope = "col" | Notes

! scope="col" class="unsortable" | {{Abbr|Ref.|Reference}}

rowspan="2" |2014

| The Longest Week

| rowspan="2" |English

|

|

Grace of Monaco

|

| {{cite news|url=https://www.business-standard.com/article/companies/yash-raj-films-to-produce-nicole-kidman-starrer-grace-of-monaco-112052000026_1.html|title=Yash Raj Films to produce Nicole Kidman-starrer Grace of Monaco|work=Business Standard|date=20 January 2013|access-date=19 November 2023|archive-date=19 November 2023|archive-url=https://web.archive.org/web/20231119113640/https://www.business-standard.com/article/companies/yash-raj-films-to-produce-nicole-kidman-starrer-grace-of-monaco-112052000026_1.html|url-status=live}}

rowspan="2" |2024

| Maharaj

| rowspan="2" |Hindi

| rowspan="2" | Netflix Original

|

Vijay 69

|

= Television =

class="wikitable plainrowheaders sortable" style="width: 100%; text-align: center;"
scope="col" | Year

! scope="col" | Title

! scope="col" | Language

! scope="col" | Platform

! scope = "col" | Notes

! scope="col" class="unsortable" | {{Abbr|Ref.|Reference}}

rowspan="2" |2023

| The Romantics

| English
Hindi

| rowspan="4" |Netflix

| Documentary series

|

The Railway Men

| Hindi

|

|

rowspan="2" |TBA

| Mandala Murders

| Hindi

|

|{{Cite web|url=https://www.deccanherald.com/entertainment/netflix-yrf-entertainment-release-first-looks-of-mandala-murders-maharaj-and-vijay-69-2916015|title=Netflix, YRF Entertainment release first looks of 'Mandala Murders', 'Maharaj', and 'Vijay 69'|website=Deccan Herald}}

Akka

| Hindi

|

| {{Cite web|url=https://variety.com/2023/global/asia/radhika-apte-keerthy-suresh-akka-1235807821|title=Keerthy Suresh, Radhika Apte to Headline YRF Entertainment Revenge Thriller Series 'Akka'|website=Variety|date=24 November 2023|access-date=28 March 2024|archive-date=19 January 2024|archive-url=https://web.archive.org/web/20240119134254/https://variety.com/2023/global/asia/radhika-apte-keerthy-suresh-akka-1235807821/|url-status=live}}

YRF Television

YRF Television was a TV production company, based in Mumbai, India,{{cite web|url=http://www.yashrajfilms.com/ContactUs/ContactUsLanding.aspx?SectionCode=CU001 |title=Yash Raj Films (YRF) Contact Details }} and promoted by Aditya Chopra.

YRF Television, although produced a small number of programmes, but all of these were content oriented productions. It was mainly focused on creating and producing unique, distinctive shows for television audiences, than most of the shows that were developed during that time, aiming to provide television viewers compelling content through fresh, contemporary and engaging storylines.

Some of YRF Television's shows include Mahi Way, Rishta.com, Powder, Khotey Sikkey, Kismat,

{{cite news|url=https://www.hindustantimes.com/tv/yrf-tv-driven-by-content-not-trps/story-WCR8RyF0LTfsF5cOnrO3wN.html | title=YRF TV driven by content, not TRPs' | date=26 January 2011 | newspaper=Hindustan Times | author=IANS | access-date=31 January 2019 }} It was owned by Yash Raj Films (YRF) and entered into an exclusive agreement with Sony Entertainment Television to produce exclusive fiction and non-fiction content for the channel.{{cite web |title=Yash Raj Films (YRF) teams up with Sony Entertainment Television for exclusive TV content deal |url=http://www.yashrajfilms.com/News/NewsDetails.aspx?NewsID=879b0148-fa51-4ce8-b292-2a00f6ab2d97 |archive-url=https://web.archive.org/web/20091226035625/http://www.yashrajfilms.com/News/NewsDetails.aspx?NewsID=879b0148-fa51-4ce8-b292-2a00f6ab2d97 |archive-date=2009-12-26}}

Works with newcomers

YRF launched a number of budding screenwriters and directors under their banner throughout these years. Directors and screenwriters such as Kunal Kohli, Kabir Khan, Sanjay Gadhvi, Ali Abbas Zafar, Jaideep Sahni, Siddharth Anand, Shimit Amin, Habib Faisal, Shaad Ali, Maneesh Sharma and Vijay Krishna Acharya debuted under YRF and have gone on to become independent entities in films. The company also produced films for filmmakers such as Anil Mehta, Chandraprakash Dwivedi and Pradeep Sarkar under their banner. The company was ranked as the most powerful film production companies in India in a survey conducted by Filmfare in 2006.{{cite web |title=Aditya Chopra Powerlist |url=http://articles.timesofindia.indiatimes.com/2007-01-23/news-interviews/27875191_1_filmfare-power-list-woman-power-powerful-person?itemCat=210&catName=MjAwNA==|archive-url=https://archive.today/20131227113101/http://articles.timesofindia.indiatimes.com/2007-01-23/news-interviews/27875191_1_filmfare-power-list-woman-power-powerful-person?itemCat=210&catName=MjAwNA==|url-status=dead|archive-date=27 December 2013 |work=The Times of India|access-date=30 May 2010}}

= Talent Management =

Apart from producing big-budgeted films with established actors, YRF also announced several films featuring relative newcomers in the fourth quarter of 2012; Aurangzeb starring Prithviraj Sukumaran, Sashaa Agha and Arjun Kapoor, Gunday starring Ranveer Singh, Bewakoofiyaan starring Ayushmann Khurrana and Sonam Kapoor, Daawat-e-Ishq with Aditya Roy Kapur, Mardaani with Rani Mukerji, and Kill Dil starring Ali Zafar and Govinda.{{cite web |title=YFilms |url=http://www.yfilms.in/?itemCat=210&catName=MjAwNA== |publisher=Yash Raj Films |access-date=30 May 2010 |archive-date=10 June 2015 |archive-url=https://web.archive.org/web/20150610061204/http://www.yfilms.in/?itemCat=210&catName=MjAwNA== |url-status=live }} The films released all through 2013 and 2014 were seen as a strategic move by the company to infuse newer jobs into Hindi cinema in the form of actors, screenwriters, directors and technicians. In a bid to break away from the traditional star system of Hindi cinema, the company ventured into producing low-budgeted independent films with new creatives (actors, creatives and technicians) from 2008. Apart from working with upcoming actors, the company independently launched several new faces as leading actors in several of their big-budget films through their home banner and through Y-Films.{{cite web |title=Yash Raj Films Newcomers |url=http://articles.timesofindia.indiatimes.com/2012-04-19/news-interviews/31367500_1_yrf-yash-raj-films-workshops?itemCat=210&catName=MjAwNA==|archive-url=https://archive.today/20131227113033/http://articles.timesofindia.indiatimes.com/2012-04-19/news-interviews/31367500_1_yrf-yash-raj-films-workshops?itemCat=210&catName=MjAwNA==|url-status=dead|archive-date=27 December 2013 |work=The Times of India|access-date=30 May 2010}}

Offices

YRF is headquartered in Mumbai. In India, YRF has a network of distribution offices in Mumbai, Delhi, Jalandhar, Jaipur, Amravati, Indore, Bengaluru, Hyderabad, Kolkata, Chennai and Kochi. Internationally, there are offices in the United Kingdom, the United States of America, and the United Arab Emirates.{{cite web |title=About the Company |url=https://www.yashrajfilms.com/about-us/the-company |publisher=Yash Raj Films |access-date=10 May 2022 |archive-date=21 May 2022 |archive-url=https://web.archive.org/web/20220521070535/https://www.yashrajfilms.com/about-us/the-company |url-status=live }}{{self-published source|date=December 2022}}

Tie-ups

Throughout the years of its existence, YRF entered into various business agreements with independent film and media entities present in the country.

class="wikitable"
EntityPeriodDescription
Saregama{{cite web|title=SaReGaMa YRF|url=http://www.saregama.com/portal/pages/artist?itemCat=210&catName=MjAwNA==|publisher=SaReGaMa.com|access-date=30 May 2010}}1995 to
2005
Music rights of all films produced under the YRF banner (deal existed until the launch of the company's independent music distribution leg, YRF Music)
Raj Kapoor Films{{cite web|title=R.K.Films YRF|url=http://www.yashrajfilms.com/AboutUs/BuisnessActivities.aspx?itemCat=210&catName=MjAwNA==|publisher=R.K.Films YRF|access-date=30 May 2010|archive-date=9 January 2016|archive-url=https://web.archive.org/web/20160109105321/http://www.yashrajfilms.com/AboutUs/BuisnessActivities.aspx?itemCat=210&catName=MjAwNA==|url-status=live}}1995 to
present
Satellite and home entertainment rights to all films produced under the Raj Kapoor Films banner through the company's home entertainment division, YRF Home Entertainment
Sony Pictures Networks India{{cite web|title=Sony Entertainment Television YRF|url=http://articles.timesofindia.indiatimes.com/2009-12-25/tv/28065654_1_mahi-way-yrf-tv-indian-television?itemCat=210&catName=MjAwNA==|archive-url=https://archive.today/20131227113113/http://articles.timesofindia.indiatimes.com/2009-12-25/tv/28065654_1_mahi-way-yrf-tv-indian-television?itemCat=210&catName=MjAwNA==|archive-date=27 December 2013|work=The Times of India|access-date=30 May 2010}}1995 to
2018
Exclusive satellite rights of all films produced under the YRF banner
Dharma Productions{{cite web|title=Dharma Productions YRF|url=http://www.topnews.in/karan-johar-s-dharma-productions-ends-distribution-deal-yash-raj-films-2138048?itemCat=210&catName=MjAwNA==|publisher=Top News|access-date=30 May 2010|archive-date=9 January 2016|archive-url=https://web.archive.org/web/20160109105321/http://www.topnews.in/karan-johar-s-dharma-productions-ends-distribution-deal-yash-raj-films-2138048?itemCat=210&catName=MjAwNA==|url-status=live}}1998 to
2008
Film distribution and home entertainment rights of all films produced by Dharma Productions (deal existed until the release of Dostana
FilmKRAFT{{cite web|title=FilmKRAFT YRF|url=http://www.bollywoodlife.com/news-gossip/will-rakesh-roshans-gamble-to-release-krrish-3-on-diwali-sunday-pay-off/?itemCat=210&catName=MjAwNA==|publisher=Top News|access-date=30 May 2010|archive-date=10 June 2015|archive-url=https://web.archive.org/web/20150610121417/http://www.bollywoodlife.com/news-gossip/will-rakesh-roshans-gamble-to-release-krrish-3-on-diwali-sunday-pay-off/?itemCat=210&catName=MjAwNA==|url-status=live}}2000 to
2008
Theatrical and home entertainment rights to all films produced under the FilmKRAFT banner (deal existed until the release of Krazzy 4)
Disney{{cite web|title=Disney YRF|date = 11 June 2007|url=http://www.movieweb.com/news/walt-disney-studios-teams-up-with-yash-raj-films-to-create-computer-animated-feature-films?itemCat=210&catName=MjAwNA==|publisher=MovieWeb|access-date=30 May 2010}}2006 to
2008
3-film (Ta Ra Rum Pum, Thoda Pyaar Thoda Magic and Roadside Romeo) co-production agreement with Walt Disney Studios
The IMAX Corporation{{cite web|title=IMAX YRF|url=http://www.digitalspy.co.uk/bollywood/news/a465664/yash-raj-films-imax-to-release-shekhar-kapurs-paani.html?itemCat=210&catName=MjAwNA==|publisher=MovieWeb|access-date=30 May 2010}}2012 to
present
Multi film co-production agreement for releasing films such as Dhoom 3, Thugs of Hindostan, War, Shamshera, Pathaan and Tiger 3 in the IMAX format.
Dolby Laboratories{{cite web|title=Dolby YRF|url=http://investor.dolby.com/releasedetail.cfm?ReleaseID=794847?itemCat=210&catName=MjAwNA==|publisher=The Investor|access-date=30 May 2010}} {{Dead link|date=October 2018 |bot=InternetArchiveBot |fix-attempted=yes }}2013 to
present
Multi-film co-production agreement for all YRF projects ({{as of|2013|October|lc=y}})
The Nikkatsu Corporation{{cite web|title=Nikkatsu YRF|url=http://www.bollywoodtrade.com/trade-news/yrf-ties-up-with-japans-oldest-studio-nikkatsu-corporation/index.htm?itemCat=210&catName=MjAwNA==|archive-url=https://archive.today/20131227113007/http://www.bollywoodtrade.com/trade-news/yrf-ties-up-with-japans-oldest-studio-nikkatsu-corporation/index.htm?itemCat=210&catName=MjAwNA==|url-status=dead|archive-date=27 December 2013|publisher=Bollywood Trade|access-date=30 May 2010}}2013 to
present
3-film exclusive distribution agreement for Ek Tha Tiger, Jab Tak Hai Jaan and Dhoom 3 in the Japanese market
Dell Inc.{{cite web|title=Dell INC YRF|url=http://articles.economictimes.indiatimes.com/2013-11-11/news/43930082_1_yrf-storage-solution-platforms?itemCat=210&catName=MjAwNA==|publisher=Bollywood Trade|access-date=30 May 2010|archive-date=9 January 2016|archive-url=https://web.archive.org/web/20160109105321/http://articles.economictimes.indiatimes.com/2013-11-11/news/43930082_1_yrf-storage-solution-platforms?itemCat=210&catName=MjAwNA==|url-status=dead}}2013 to
present
Joint Venture agreement with Dell Computers for digitization and electronic re-distribution of the entire YRF Library up to Fiscal year 2015
Dibakar Banerjee Productions{{cite web|title=Dibakar banerjee YRF|url=http://dearcinema.com/news/yash-raj-to-co-produce-3-films-with-dibakar-banerjee/3805?itemCat=210&catName=MjAwNA==|publisher=Bollywood Trade|access-date=30 May 2010|archive-date=25 June 2022|archive-url=https://web.archive.org/web/20220625145041/https://dearcinema.com/news/yash-raj-to-co-produce-3-films-with-dibakar-banerjee/3805?itemCat=210&catName=MjAwNA==|url-status=live}}2013 to
2015
3-film co-production agreement for feature films to be directed by Dibakar Banerjee
Red Chillies Entertainmenthttps://www.business-standard.com/amp/article/companies/red-chillies-and-yrf-join-hands-for-distribution-of-happy-new-year-114032400308_1.html

https://www.koimoi.com/bollywood-news/exclusive-yash-raj-films-to-distribute-shah-rukh-khans-zero-in-the-overseas-belt/amp/https://www.deccanherald.com/entertainment/jawan-becomes-the-first-indian-film-to-cross-16-million-in-the-middle-east-2714444

https://www.pinkvilla.com/entertainment/exclusives/exclusive-dunki-to-release-on-december-21-in-international-markets-srk-and-rajkumar-hirani-have-big-plans-1246136%3famp

2014 to presentTheatrical film distribution of multiple films
Luv Films{{Cite web |title=Luv Films join hands with Yash Raj Films for worldwide distribution |url=https://www.business-standard.com/amp/article/news-ani/luv-films-join-hands-with-yash-raj-films-for-worldwide-distribution-119120700711_1.html |access-date=2024-12-19}}{{Cite web |date=2023-01-16 |title=Tu Jhoothi Main Makkaar to have one of the biggest showcasing for the trailer, gets hard lock attached with Pathaan |url=https://www.firstpost.com/entertainment/tu-jhoothi-main-makkaar-to-have-one-of-the-biggest-showcasing-for-the-trailer-gets-hard-lock-attached-with-pathaan-11996572.html |access-date=2024-12-19 |website=Firstpost |language=en-us}}2019 to presentTheatrical film distribution of multiple films
Posham Pa Pictures{{Cite web |last=Ramachandran |first=Naman |date=2024-12-10 |title=India’s Yash Raj Films Teams With Posham Pa Pictures for Theatrical Slate (EXCLUSIVE) |url=https://variety.com/2024/film/news/yash-raj-films-posham-pa-pictures-theatrical-slate-1236244159/ |access-date=2024-12-19 |website=Variety |language=en-US}} 2024Theatrical films co-production

References

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