333 (Tinashe album)
{{Use mdy dates|date=July 2021}}
{{Infobox album
| name = 333
| type = studio
| artist = Tinashe
| cover = Tinashe 333.jpeg
| border = yes
| caption = Standard edition cover
| alt =
| released = {{Start date|2021|08|06}}
| recorded = 2020–2021
| studio = Tinashe's home studio (Los Angeles)
| genre =
- Alternative R&B
- R&B
- pop{{Cite web|url=https://www.nme.com/reviews/album/tinashe-333-review-3013107|title=Tinashe – {{'}}333{{'}} review: mercurial star follows her muse, with electrifying results|date=August 6, 2021|website=NME|language=en|access-date=August 24, 2021}}
| length = 47:16
| label = Tinashe Music
| producer =
| prev_title = Songs for You
| prev_year = 2019
| next_title = BB/Ang3l
| next_year = 2023
| misc = {{Singles
| name = 333
| type = studio
| single1 = Pasadena
| single1date = June 4, 2021
| single2 = Bouncin
| single2date = July 9, 2021
| single3 = X
| single3date = January 21, 2022
}}
}}
333 is the fifth studio album by American singer Tinashe. It was released independently through her own label Tinashe Music on August 6, 2021.{{Cite web|title=Tinashe Announces New Album "333" Release Date|url=https://www.hotnewhiphop.com/tinashe-announces-new-album-333-release-date-news.136159.html|access-date=2021-07-23|website=HotNewHipHop|date=July 22, 2021 }} The project features collaborations with Jeremih, Kaytranada, Kaash Paige, ABsolutely, Wax Motif, Buddy, Channel Tres, Christian Blue, and Tinashe's brothers Quiet Child and Kudzai.{{Cite web|date=2021-07-23|title=Tinashe Shares The '333' Tracklist, Shares Dates For Fall Tour|url=https://defpen.com/tinashe-333-tracklist/|access-date=2021-07-23|website=Def Pen}} The album's deluxe edition, featuring four additional tracks, was released on March 3, 2022.{{cite web |last1=Folk |first1=Antwane |title=Tinashe Releases '333 (Deluxe)' Album |url=https://ratedrnb.com/2022/03/tinashe-releases-333-deluxe-album/ |website=Rated R&B |date=March 3, 2022 |access-date=12 March 2022}}
Title
The album's title itself is an allusion to the angel number 333 associated with messages from the divine of protection, love, and destiny. Regarding the title selection, Tinashe commented that “I named it 333 because I really felt like I was on the right path, in alignment with what I was meant to do. I just wanted to acknowledge that.”{{cite web|url=https://notion.online/tinashe-digital-cover-august-333/|title=Digital Cover: Tinashe Takes Us to a World of Limitless Possibilities with New Album '333'|date=2021-08-06|website=notion}}
Promotion
= Singles =
"Pasadena" (featuring Buddy) was released as the album's lead single on June 4, 2021.{{Cite web|date=2021-06-07|title=Tinashe links up with Buddy for new single 'Pasadena'|url=https://www.nme.com/news/music/tinashe-buddy-new-single-pasadena-2961931|access-date=2021-07-25|website=NME}} Its music video, directed by Micaiah Carter, was premiered on June 10, 2021, on Tinashe's YouTube account. The music video was created as a collaborative effort with photography mobile-app VSCO, and was further promoted by the company through social media creative challenge which encouraged users to create and share contents inspired by the music video, using the hashtag #VSCOPasadena.{{Cite web|last=Brown|first=D'Shonda|title=How Tinashe Used VSCO To Curate Her Creative Vision For "Pasadena" Music Video|url=https://www.forbes.com/sites/forbestheculture/2021/07/08/how-tinashe-used-vsco-to-curate-her-creative-vision-for-pasadena-music-video/|access-date=2021-07-25|website=Forbes}} The second single, "Bouncin", was released on July 9, 2021, and its music video was subsequently released on July 14, 2021, directed by Lloyd Pursall and choreographed by Parris Goebel.{{Cite web|last=Cho|first=Regina|date=2021-07-09|title=Tinashe returns with new single "Bouncin'"|url=https://www.revolt.tv/new-music/2021/7/9/22569440/tinashe-333-song|access-date=2021-07-25|website=Revolt}}{{Cite web|last=Curto|first=Justin|date=2021-07-14|title=Tinashe Bounces on the Ground, a Trampoline, and a Guy in 'Bouncin' Video|url=https://www.vulture.com/2021/07/tinashe-releases-bouncin-video.html|access-date=2021-07-25|website=Vulture|language=en-us}} The album's promotional single, "I Can See the Future", was released on July 23, 2021, along with the album's track list announcement.{{Cite web|title=Tinashe Drops New Song 'I Can See the Future," Reveals '333' Album Art and Tracklist|url=https://www.complex.com/music/tinashe-i-can-see-the-future-333-album-tracklist|access-date=2021-07-25|website=Complex}} The third single of the album, "X" (featuring Jeremih), was released on January 21, 2022. It was released alongside a music video of both "X" and "I Can See The Future", directed by Sebastian Sdaigui.{{cite web |last1=Williams|first1=Aaron|title=Tinashe Sees Her Future In The Stunning 'X' Video |url=https://uproxx.com/music/tinashe-x-i-can-see-the-future-video/|website=Uproxx|date=January 21, 2022 |access-date=January 21, 2022}}
"Naturally" was released as the lead single from the album's deluxe edition (and fourth overall) on February 14, 2022.{{cite web |last1=Rettig |first1=James |title=Tinashe Shares '333' Deluxe Edition Track "Naturally": Listen |url=https://www.stereogum.com/2176178/tinashe-naturally/music/ |website=Stereogum |date=February 14, 2022 |access-date=12 March 2022}} The single was promoted with a music video inspired by the horror movie The Texas Chain Saw Massacre and was directed by Raul Rosco Guerrero. The music video for "HMU for a Good Time" (featuring Channel Tres) was surprise released on June 24, 2022, directed by Jonah Haber and choreographed by Jojo Gomez.{{cite web |last1=Cho|first1=Regina|title=Tinashe takes over the club in new "HMU For A Good Time" video |url=https://www.revolt.tv/article/2022-06-24/176315/tinashe-hmu-for-a-good-time-video|website=Revolt|access-date=24 June 2022}}
= Tour =
To promote the album, Tinashe announced her 333 Tour, with Rei Ami as the supporting act.{{Cite web|date=2021-07-12|title=Tinashe Announces '333 Tour' Dates|url=https://ratedrnb.com/2021/07/tinashe-announces-333-tour-dates/|access-date=2021-07-25|website=Rated R&B}} In less than one week after pre-sale and general tickets were made available, several dates were sold out, prompting new dates to be added. The concert tour will also be available to worldwide audience as a livestream concert event, in partnership with Moment House, which will be the "exclusive digital tour experience" and is promised to be "specially crafted for at-home fans around the world".{{Cite web|date=2021-07-12|title=Tinashe Unveils North American Fall 2021 Tour Dates|url=https://uproxx.com/music/tinashe-2021-tour-dates-333/|access-date=2021-07-26|website=Uproxx}}{{Cite web|title=Moment House|url=https://www.momenthouse.com/tinashe|access-date=2021-07-26|website=www.momenthouse.com|language=en}}
==Setlist==
- "I Can See the Future"
- "X"
- "Small Reminders"
- "Cold Sweat"
- "Soul Glitch"
- "Touch & Go"
- "Throw a Fit"
- "Link Up"
- "How Many Times"
- "Like I Used To"
- "Ghetto Boy"
- "So Much Better"
- "Life's Too Short"
- "Story of Us"
- "Feelings"
- "The Worst in Me"
- "Die a Little Bit"
- "Hopscotch"
- "2 On"
- "All Hands on Deck"
- "Rascal (Superstar)"
- "So Much Better"
- "Ooh La La"
- "Bouncin’, Pt. 2"
- "Last Call"
- "The Chase"
- "No Drama"
- "Cash Race"
- "Bouncin"
- "Save Room for Us"
- "Undo (Back to My Heart)"
- "Pasadena"
Critical reception
{{Music ratings
| MC = 84/100{{cite web|url=https://www.metacritic.com/music/333/tinashe|title=333 by Tinashe Reviews and Tracks|access-date=2021-09-17|website=Metacritic}}
| rev1 = AllMusic
| rev1score = {{Rating|4.5|5}}{{cite web|url=https://www.allmusic.com/album/333-mw0003573439|title=333 - Tinashe {{!}} Songs, Reviews, Credits|website=AllMusic|date=2021-08-16|access-date=2021-09-16|last=Kellman|first=Andy}}
| rev2 = Clash
| rev2score = 7/10{{cite web|url=https://www.clashmusic.com/reviews/tinashe-333|title=Tinashe - 333|website=Clash|date=2021-08-10|access-date=2021-08-24|last=Browne|first=Hannah}}
| rev3 = NME
| rev3score = {{Rating|4|5}}{{cite web|url=https://www.nme.com/reviews/album/tinashe-333-review-3013107|title=Tinashe – '333' review: mercurial star follows her muse, with electrifying results|website=NME|access-date=2021-08-24|date=2021-08-06|last=Williams|first=Kyann-Sian}}
| rev4 = Pitchfork
| rev4score = 7.8/10{{cite web|url=https://pitchfork.com/reviews/albums/tinashe-333/|title=Tinashe: 333 Album Review|website=Pitchfork|last=Rytlewski|first=Evan|date=August 9, 2021|access-date=August 10, 2021}}
| noprose = yes
| rev5 = Sputnikmusic
| rev5score = 3.4/5{{cite web|url=https://www.sputnikmusic.com/review/83658/Tinashe-333/|title=Review: Tinashe - 333|access-date=2021-08-24|date=2021-08-06|website=Sputnikmusic}}
| rev6 = Financial Times
| rev6score = {{Rating|4|5}}{{cite web|url=https://www.ft.com/content/c4c8e69d-e0c5-4437-bf61-30ed0a94ceaf|title=Tinashe's 333 is an exercise in musical seduction|website=Financial Times|access-date=2021-08-24|date=2021-08-13|last=Hunter-Tilney|first=Ludovic}}
| rev7 = Stereogum
| rev7score = Positive{{cite web|url=https://www.stereogum.com/2156594/tinashe-333-review/columns/the-week-in-pop/|title=Freedom Sounds Good On Tinashe|website=Stereogum|access-date=2021-09-19|date=2021-08-09|last=Deville|first=Chris}}
}}
333 received critical acclaim. At Metacritic, which assigns a normalised rating out of 100 to reviews from mainstream critics, the album has an average score of 84 based on five reviews, indicating "universal acclaim". Clash Music called the album a "a sparkling display of personal evolution" and despite not being a radically innovative record, it is coherent with "artful production", and "never having a dull moment". They also praised Tinashe's vocals as "faultless as ever" with "rap-like cadences." Giving four out of five stars, NME said 333 "furthers the 28-year-old's narrative of being whatever she wants to be musically". The album also "gives off the same energy as Tinashe's early mixtapes such as Black Water and In Case We Die, reminding us of the singular artist that [she] is and always has been." Pitchfork named 333 her best work to date, stating it as a "showcase for her omnivorous tastes and supremely light touch. Tinashe's voice glides through much of the record as if she's smirking at a private joke. Ultimately, it's that breezy, impish spirit that most distinguishes 333 and its predecessor from her RCA albums."
AllMusic claimed that "333 sees the singer truly settling into independence. There's a near surplus of the breathy slow jams and midtempo cuts that roll and skitter like the tracks on which she built her reputation. Each one of those songs uniquely tweaks the approach to make it sound fresh." Stereogum said Tinashe spends most of the album "sliding across an eclectic landscape of sounds, centered on fluttery impressionistic R&B but just as likely to veer into neon arena anthems (the Stargate-produced 'The Chase'), undulating synth-pop ('Undo (Back To My Heart)' with Wax Motif), breathless dance-adjacent hip-hop (the Buddy collab 'Pasadena'), or darkly spacious slow jams (the Kaash Paige duet 'Angels')." They also praised the cohesiveness of the album in comparison to her previous works "whereas the similarly diverse Joyride seemed awkwardly stitched together, a result of too many cooks in the kitchen, Tinashe's post-RCA albums feel coherent no matter how much she experiments because they're so clearly an outgrowth of her own perspective. She's the one calling the shots, and she knows damn well what she’s doing."{{Cite web|date=2021-08-09|title=Freedom Sounds Good On Tinashe|url=https://www.stereogum.com/2156594/tinashe-333-review/columns/the-week-in-pop/|access-date=2021-09-19|website=Stereogum|language=en}}
= Year-end lists =
class="wikitable sortable"
|+333 and its songs on year-end lists !Publication !Accolade !Rank !class="unsortable"|{{abbr|Ref.|Reference}} |
rowspan="2"|Uproxx
|The 50 Best Albums of 2021 |{{N/A}} |
The 15 Best R&B Albums of 2021
|{{N/A}} |
VIBE magazine
|The 21 Best R&B Albums of 2021 |{{center|2}} |
34th Street
|The Best Albums of 2021 |{{center|5}} |
rowspan="2"|Spin
|The 30 Best Albums of 2021 |{{center|9}} |
The 30 Best Songs of 2021 ("Bouncin")
|{{center|11}} |
PopCrush
|The Best Albums of 2021 |{{center|13}} |
PopBuzz
|The Best Albums of 2021 |{{center|14}} |
Okayplayer
|The Best Albums of 2021 |{{center|16}} |
Insider
|The Best Albums of 2021 |{{center|19}} |
Cosmopolitan
|The Best Albums of 2021 |{{center|22}} |
Slant Magazine
|The 50 Best Albums of 2021 |{{center|35}} |
rowspan="2"|Pitchfork
|The Best Progressive Pop Music of 2021 |{{N/A}} |
The 100 Best Songs Of 2021 ("Bouncin")
|{{center|16}} |
rowspan="2"|Stereogum
|The Best Pop Songs Of 2021 ("Pasadena") |{{center|28}} |
The Best Songs Of 2021 ("X")
|{{N/A}} |
rowspan="2"|HipHopDX
|The Best R&B Songs of the Year ("Bouncin") |{{center|26}} |
The Best R&B Songs of the Year ("Angels")
|{{center|45}} |
NPR
|The 100 Best Songs Of 2021 ("X") |{{center|90}} |
BrooklynVegan
|15 R&B songs that defined 2021 ("X") |{{center|3}} |
{{clear}}
Track listing
{{Track listing
| headline = 333 standard track listing
| extra_column = Producer(s)
| total_length = 47:16
| title1 = Let Go
| writer1 = {{hlist|Tinashe Kachingwe|Thomas Callaway|Charlie Smalls}}
| extra1 = Kingston Callaway
| length1 = 1:53
| title2 = I Can See the Future
| writer2 = {{hlist|Kachingwe|Derrick Milano|Devin Mitchell|Troy Artopoeus}}
| extra2 = {{hlist|Iiinfinite|sdtroy}}
| length2 = 2:56
| title3 = X
| note3 = featuring Jeremih
| writer3 = {{hlist|Kachingwe|Drew Love|Jeremy Felton}}
| extra3 = {{hlist|Hitmaka|Chrishan|Mari Beatz}}
| length3 = 2:51
| title4 = Shy Guy
| writer4 = {{hlist|Kachingwe|Olivia Miraldi|David Wilson}}
| extra4 = Dwilly
| length4 = 1:06
| title5 = Bouncin'
| writer5 = {{hlist|Kachingwe|Jade Mckenzie|Wilson}}
| extra5 = Dwilly
| length5 = 2:55
| title6 = Unconditional
| writer6 = {{hlist|Kachingwe|Louis Celestin|Joyce Silveira Moreno}}
| extra6 = Kaytranada
| length6 = 3:17
| title7 = Angels
| note7 = featuring Kaash Paige
| writer7 = {{hlist|Kachingwe|Elijah Ross|Sean Seaton|Sean Momberger|D'Kyla Woolen|Leigh Elliot}}
| extra7 = {{hlist|Nxghts|Neenyo|Momberger|Lee Major}}
| length7 = 2:49
| title8 = 333
| writer8 = {{hlist|Abby-Lynn Keen|John Hill|John Blanda}}
| note8 = featuring ABsolutely
| extra8 = {{hlist|Absolutely|Hill|Blanda| Du'Lanci Vallie}}
| length8 = 3:01
| title9 = Undo (Back to My Heart)
| note9 = featuring Wax Motif
| writer9 = {{hlist|Kachingwe|Danny Chien|Ely Weisfeld}}
| extra9 = {{hlist|Wax Motif|Ely Rise}}
| length9 = 3:17
| title10 = Let Me Down Slowly
| writer10 = {{hlist|Kachingwe|Samuel Falson}}
| extra10 = Sam Sparro
| length10 = 3:05
| title11 = Last Call
| writer11 = {{hlist|Kachingwe|Mckenzie|Nguyen Le Hoang Khoa|Chris Wallace}}
| extra11 = Tido
| length11 = 3:40
| title12 = The Chase
| writer12 = {{hlist|Kachingwe|Keen|Bobby Brackins|Tor Erik Hermansen|Mikkel Eriksen}}
| extra12 = Stargate
| length12 = 3:11
| title13 = Pasadena
| note13 = featuring Buddy
| writer13 = {{hlist|Kachingwe|Oliver Malcolm|Simmie Sims III|Todd Pritchard}}
| extra13 = {{hlist|Todd Pritchard|Big Kidd}}
| length13 = 2:56
| title14 = Small Reminders
| writer14 = {{hlist|Kachingwe|Jonas Karlsson|Christian Waite|Maiike Kito Lebbing}}
| extra14 = {{hlist|Kito|Karlsson|Christian Blue}}
| length14 = 4:30
| title15 = Bouncin', Pt. 2
| writer15 = {{hlist|Kachingwe|Wilson|Mckenzie|Alexander Lustig}}
| extra15 = Alex Lustig
| length15 = 3:21
| title16 = It's a Wrap
| note16 = featuring Quiet Child and Kudzai
| writer16 = {{hlist|Kachingwe|Thulani Kachingwe|Kudzai Kachingwe|Shannon Cooke|Kenneth Akridge|Joseph Love|Anthony Clary|Albert Speaks}}
| extra16 = {{hlist|Beat Billionaire|Da Boom Squad}}
| length16 = 2:20
}}
{{Track listing
| headline = 333 (Deluxe) track listing
| extra_column = Producer(s)
| total_length = 61:17
| title17 = Something Like a Heartbreak
| writer17 = {{hlist|Kachingwe|Ezra Rubin|Sheldon Young}}
| extra17 = Kingdom
| length17 = 3:08
| title18 = HMU for a Good Time
| note18 = featuring Channel Tres
| writer18 = {{hlist|Kachingwe|Leven Kali Simon-Seay|Jamil Chammas|Young}}
| extra18 = {{hlist|Leven Kali|Digi|Channel Tres}}
| length18 = 4:07
| title19 = Naturally
| writer19 = {{hlist|Kachingwe|Max Fogelstrom|Mark Landon|Dimi Sloane Sesson II|Dallas Caton|Keen}}
| extra19 = {{hlist|Midi Jones|M-Phazes|Dallas Caton}}
| length19 = 3:14
| title20 = Woke Up Blessed
| writer20 = {{hlist|Kachingwe|Waite}}
| extra20 = Christian Blue
| length20 = 3:32
| note20 = featuring Christian Blue
}}
;Notes
- "Unconditional" contains a hidden track called "I Dare You" starting at 1:11.
Personnel
- Chloe Scheffe — album art, packaging designer
- Natalie Shields — album art, packaging designer
Charts
class="wikitable sortable plainrowheaders" style="text-align:center;"
|+ Chart performance for 333 ! scope="col"| Chart (2021) ! scope="col"| Peak |
{{album chart|UKDigital|56|date=20210813|rowheader=true|access-date=August 18, 2021}} |
{{album chart|Billboard200|175|artist=Tinashe|rowheader=true|access-date=August 17, 2021}} |
{{album chart|BillboardIndependent|23|artist=Tinashe|rowheader=true|access-date=August 17, 2021}} |
{{album chart|BillboardRandB|20|artist=Tinashe|rowheader=true|access-date=August 17, 2021}} |