Babymonster

Following the launch of YG Entertainment's representative girl groups, 2NE1 (2009) and Blackpink (2016), news of their next girl group circulated as early as 2018.{{cite news|script-title=ko:[단독] YG, 자사 新걸그룹 선보인다...관련 프로 올 연말 론칭|trans-title=Exclusive] YG New Girl Group Introduction... Related Program Launch Year-End|url=https://www.news1.kr/articles/?3431360|work={{ill|News1 (South Korean company)|ko|뉴스1|lt=News1}}|language=ko|first=Mi-hyun|author=Hwang|date=September 19, 2018|access-date=December 31, 2022|archive-date=May 19, 2021|archive-url=https://web.archive.org/web/20210519061619/https://www.news1.kr/articles/?3431360|url-status=live}} They received applicants from various countries, some of whom were accepted into its training program as early as age 10, training an average of four to five years.{{cite news|script-title=ko:[단독] YG 새 걸그룹, 15~16세 하이틴 최정예로 선발|trans-title=Exclusive] YG New Girl Group, 15~16 Year Old High-Teens Selected as Elite Players|url=http://osen.mt.co.kr/article/G1111583162|work={{ill|Osen (newspaper)|ko|OSEN|lt=OSEN}}|language=ko|first=Min-kyung|author=Ji|date=May 20, 2021|access-date=May 31, 2022|archive-date=May 26, 2022|archive-url=https://web.archive.org/web/20220526195324/http://osen.mt.co.kr/article/G1111583162|url-status=live}} In the number of recruits, each prospective member placed first against thousands in their respective auditions.{{Cite news|script-title=ko:YG 새 걸그룹=베이비 몬스터..양현석 "YG 유전자 가졌다"|trans-title=YG New Girl Group=Baby Monster; Yang Hyun-suk: "Has the YG Genes"|url=https://www.starnewskorea.com/stview.php?no=2023010108011575038|via=|work={{ill|Star News (South Korean newspaper)|ko|스타뉴스|lt=Star News}}|language=ko|first=No-eul|author=Kim|date=January 1, 2023|access-date=January 1, 2023|archive-date=January 1, 2023|archive-url=https://web.archive.org/web/20230101100909/https://www.starnewskorea.com/stview.php?no=2023010108011575038|url-status=live}} In January 2020, "Babymonster", one of many names initially considered for Blackpink,{{Cite news|script-title=ko:[Oh!쎈 토크] 블랙핑크가 직접 밝힌 #3대기획사 경쟁 #YG #2NE1|trans-title=Oh!Sen Talk] Blackpink Reveals: #3 Biggest Company Competition #YG #2NE1|url=https://entertain.naver.com/ranking/read?oid=109&aid=0003425985|via=Naver|work={{ill|Osen (newspaper)|ko|OSEN|lt=OSEN}}|language=ko|last=Jung|first=Joon-hwa|date=November 3, 2016|access-date=January 1, 2023|archive-date=October 22, 2020|archive-url=https://web.archive.org/web/20201022194706/https://entertain.naver.com/ranking/read?oid=109&aid=0003425985|url-status=live}} and "Baemon" (a syllabic abbreviation of the former) were trademarked in English and Korean by the label and tentatively used by media outlets until the eventual disclosure of their official uses.{{cite web|title=Babymonster: Meet the 7 members of YG Entertainment's upcoming girl group|url=https://www.tatlerasia.com/lifestyle/entertainment/yg-babymonster-profile-haram-ahyeon-chiquita-asa-rora-pharita-ruka|website=Tatler Asia|last=Loh|first=Lainey|date=February 9, 2023|access-date=February 11, 2023|archive-date=February 10, 2023|archive-url=https://web.archive.org/web/20230210010940/https://www.tatlerasia.com/lifestyle/entertainment/yg-babymonster-profile-haram-ahyeon-chiquita-asa-rora-pharita-ruka|url-status=live}}{{Cite news|script-title=ko:YG, 블랙핑크 동생 걸그룹 내놓는다...'베몬' 데뷔? [공식]|trans-title=YG Blackpink's Sister Girl Group Will Come Soon, 'Baemon' Debut? [Formula]|url=https://www.hankyung.com/entertainment/article/202105185209H|via=|work=The Korea Economic Daily|language=ko|first=Soo-young|author=Kim|date=May 18, 2021|access-date=January 2, 2023|archive-date=June 20, 2021|archive-url=https://web.archive.org/web/20210620010815/https://www.hankyung.com/entertainment/article/202105185209H|url-status=live}}{{cite web|title=K-pop agencies back in business with booming results in third quarter|url=https://koreajoongangdaily.joins.com/2022/12/30/entertainment/kpop/korea-yg-entertainment-girl-group/20221230160804880.html|website=Korea JoongAng Daily|last=Yoon|first=Seo-yeon|date=November 14, 2022|access-date=December 31, 2022|archive-date=December 28, 2022|archive-url=https://web.archive.org/web/20221228122554/https://koreajoongangdaily.joins.com/2022/11/14/business/industry/Korea-Kpop-SM-Entertainment/20221114174952083.html|url-status=live}}

Its selection process was chronicled in Last Evaluation (2023), a reality show filmed in the previous year prior to its airing, showcasing seven potential members.{{Cite news|title=YG Baby Monster, Debut Reality Show on the 10th "Contains the Final Member Selection Process"|url=http://www.spotvnews.com/news/articleView.html?idxno=35712|website=SpoTV News|last=Jeong|first=Hye-won|date=March 7, 2023|access-date=May 8, 2023|archive-date=May 8, 2023|archive-url=https://web.archive.org/web/20230508052735/http://www.spotvnews.com/news/articleView.html?idxno=35712|url-status=live}} Label founder, Yang Hyun-suk, enlisted assistance by Lee Su-hyun of AKMU, and Winner's Kang Seung-yoon and Lee Seung-hoon amidst others to judge, rank, and determine its formation for the duration of the show.{{cite web|title=Watch BabyMobster cover Rosé's 'Gone' on 'Last Evaluation'|url=https://www.nme.com/news/music/babymonster-cover-rose-gone-last-evaluation-3415226|website=NME|last=Puah|first=Ziwei|date=March 17, 2023|access-date=March 26, 2023|archive-date=March 20, 2023|archive-url=https://web.archive.org/web/20230320102841/https://www.nme.com/news/music/babymonster-cover-rose-gone-last-evaluation-3415226|url-status=live}}{{cite web|title=Watch BabyMonster perform Blackpink's 'Don't Know What To Do' on 'Last Evaluation'|url=https://www.nme.com/news/music/babymonster-blackpink-dont-know-what-to-do-last-evaluation-cover-3424859|website=NME|last=Yeo|first=Gladys|date=April 3, 2023|access-date=May 8, 2023|archive-date=April 3, 2023|archive-url=https://web.archive.org/web/20230403112050/https://www.nme.com/news/music/babymonster-blackpink-dont-know-what-to-do-last-evaluation-cover-3424859|url-status=live}} Yang revealed the number of members he first planned was five;{{Cite news|title=Baby Monster, Today (11th) Reveal the Final Member ... YG: "We Made the Best Team"|url=http://www.spotvnews.com/news/articleView.html?idxno=47755|website=SpoTV News|last=Jang|first=Jin-ri|date=May 11, 2023|access-date=May 12, 2023|archive-date=May 11, 2023|archive-url=https://web.archive.org/web/20230511235916/http://www.spotvnews.com/news/articleView.html?idxno=47755|url-status=live}} however, a seven-piece ensemble was finalized with three South Koreans (Ahyeon, Rami, Rora), two Japanese (Ruka, Asa), and two Thai members (Pharita, Chiquita).{{cite web|title=YG's rookie Babymonster to debut with 7 members|url=http://www.koreaherald.com/view.php?ud=20230512000568|website=The Korea Herald|last=Choi|first=Ji-won|date=May 12, 2023|access-date=May 14, 2023|archive-date=May 12, 2023|archive-url=https://web.archive.org/web/20230512073759/http://www.koreaherald.com/view.php?ud=20230512000568|url-status=live}} Ahyeon, Ruka, Chiquita, Rami, and Pharita were selected by the label, while Rora and Asa were contemplated to be placed into two different projects before ultimately joining the final line-up as the "fans' choice".

Leading to their acceptance into the label, Rami started as a child model at age two;{{cite web|title=Babymonster Rami Reveals Her Mother Almost Made Debut in a Girl Group|url=https://sbsstar.net/article/N1007868749/babymonster-rami-reveals-her-mother-almost-made-debut-in-a-girl-group|website=SBS Star|publisher=SBS News|last=Lee|first=Narin|date=November 11, 2024|access-date=November 12, 2024|archive-date=November 12, 2024|archive-url=https://web.archive.org/web/20241112041639/https://sbsstar.net/article/N1007868749/babymonster-rami-reveals-her-mother-almost-made-debut-in-a-girl-group|url-status=live}} Ruka debuted in the Japanese girl group {{ill|Shibu3 project|ja|Shibu3 project}}; Rora joined the children's music group U.SSO Girl with Hyein of NewJeans;{{Cite news|script-title=ko:'데뷔만 두 번' 뉴진스 혜인, 알고 보니 '베이비 몬스터'와 인연이?|trans-title=Debuted Twice, NewJeans' Hyein Seems to Have a Relation With BabyMonster?|url=https://www.tvreport.co.kr/2133247|work=TV Report|language=ko|first=Soo-yeon|author=Lee|date=February 17, 2023|access-date=February 20, 2023|archive-date=February 20, 2023|archive-url=https://web.archive.org/web/20230220111315/https://www.tvreport.co.kr/2133247|url-status=live}} and Pharita modelled in contests and sought for audition programs.{{Cite news|script-title=th:YG เปิดตัว "ภริตา" สมาชิกชาวไทยอีกคน ใน BabyMonster แฟนๆทึ่งในพลังเสียง|trans-title=YG Introdduces "Pharita", Another Thai Member of BabyMonster. Fans Amazed by the Power of Her Voice.|url=https://www.tnnthailand.com/news/trueinside/137645/|work=TNN Online|language=th|author=True Inside|date=February 2, 2023|access-date=February 2, 2023|archive-date=February 2, 2023|archive-url=https://web.archive.org/web/20230202040537/https://www.tnnthailand.com/news/trueinside/137645/|url-status=live}} Ruka, the longest trained member of the seven,{{cite web|title=YG's next big thing: Baby Monster members unveiled|url=https://www.koreaherald.com/view.php?ud=20230208000747|website=The Korea Herald|last=Choi|first=Ji-won|date=February 8, 2023|access-date=February 9, 2023|archive-date=February 8, 2023|archive-url=https://web.archive.org/web/20230208125148/https://www.koreaherald.com/view.php?ud=20230208000747|url-status=live}} Rora, and Asa, trained under the company for six years anterior to their debut.{{Cite news|script-title=ko:베이비몬스터, 아이돌 라이브 논란에도 당당한 이유..."11살 때부터 연습 시작" ('컬투쇼')|trans-title=The Reason BabyMonster is Confident Despite the Idol Live Issue, "I Trained Since I Was 11" ('Cultwo Show')|url=https://tenasia.hankyung.com/article/2024042822844|work=Ten Asia|language=ko|last=Kim|first=Se-ah|date=April 28, 2024|access-date=April 28, 2024|archive-date=April 28, 2024|archive-url=https://web.archive.org/web/20240428150459/https://tenasia.hankyung.com/article/2024042822844|url-status=live}} Rami and Ahyeon honed their craft for five years, while Pharita, who was chosen out of 1,226 applicants in her audition,{{cite web|title=Who is BabyMonster? Meet YG's new girl group|url=https://www.koreatimes.co.kr/www/art/2023/03/732_346450.html|website=The Korea Times|last=Dong|first=Sun-hwa|date=March 3, 2023|access-date=March 6, 2023|archive-date=March 11, 2023|archive-url=https://web.archive.org/web/20230311040936/http://www.koreatimes.co.kr/www/art/2023/03/732_346450.html|url-status=live}} trained for four years.{{cite web|title=Meet BabyMonster, the K-pop Rookies Playing By Their Own Rules|url=https://www.teenvogue.com/story/meet-babymonster-the-k-pop-rookies-playing-by-their-own-rules|website=Teen Vogue|last=Bell|first=Crystal|date=May 16, 2024|access-date=June 26, 2024|archive-date=June 2, 2024|archive-url=https://web.archive.org/web/20240602074202/https://www.teenvogue.com/story/meet-babymonster-the-k-pop-rookies-playing-by-their-own-rules|url-status=live}} Chiquita, the final addition to the prospective group,{{cite web|title=Babymonster: YG Entertainment releases introduction videos for the girl group|url=https://www.tatlerasia.com/lifestyle/entertainment/babymonster-introducing-haram-ahyeon-asa-rora-pharita-ruka-yg-entertainment|website=Tatler Asia|last=Loh|first=Lainey|date=March 2, 2023|access-date=March 6, 2023|archive-date=March 6, 2023|archive-url=https://web.archive.org/web/20230306054124/https://www.tatlerasia.com/lifestyle/entertainment/babymonster-introducing-haram-ahyeon-asa-rora-pharita-ruka-yg-entertainment|url-status=live}} joined after three months of training, the shortest period of all members; cultivating with its members for three years. In this time, their vocals were often recorded in their labelmate's work (i.e. the final chorus of Kang Seung-yoon's "Iyah" ({{lang|ko|아이야}}; aiya)).{{cite episode|number=|script-title=ko:텐션 업! 초대석 with 강승윤(of Winner) full ver./[강한나의 볼륨을 높여요] ｜KBS 210401 방송|series=Kang Han-na's Volume Up|url=https://www.youtube.com/watch?v=f9lFYDQsx_M|time=25:51|network=Korean Broadcasting System|date=April 2, 2021|access-date=January 3, 2023|archive-date=November 10, 2022|archive-url=https://web.archive.org/web/20221110033915/https://www.youtube.com/watch?v=f9lFYDQsx_M|url-status=live}}

File:BabyMonster Logo (2023).jpg

YG Entertainment signaled the septet's formal introduction on December 30, 2022, with a poster and the subtext "YG Next Movement".{{cite web|title=YG Entertainment teases a new girl group|url=https://koreajoongangdaily.joins.com/2022/12/30/entertainment/kpop/korea-yg-entertainment-girl-group/20221230160804880.html|website=Korea JoongAng Daily|last=Shin|first=Min-hee|date=December 30, 2022|access-date=December 31, 2022|archive-date=December 31, 2022|archive-url=https://web.archive.org/web/20221231010139/https://koreajoongangdaily.joins.com/2022/12/30/entertainment/kpop/korea-yg-entertainment-girl-group/20221230160804880.html|url-status=live}} It heralded a trailer-esque video posted on YouTube on New Year's Day that garnered 15 million views in three days,{{Cite news|script-title=ko:'YG NEXT MOVEMENT' 베이비몬스터, 공개한 티저 영상...3일만에 '천오백만 뷰'|trans-title=Baby Monster Releases Teaser Video "YG Next Movement", 15 Million Views in 3 Days|url=http://www.newsculture.press/news/articleView.html?idxno=514948|via=|work=New Culture|language=ko|first=Hye-ran|author=Choi|date=January 4, 2023|access-date=January 4, 2023|archive-date=January 4, 2023|archive-url=https://web.archive.org/web/20230104034935/http://www.newsculture.press/news/articleView.html?idxno=514948|url-status=live}} and featured appearances by members of Winner and Blackpink, sibling duo AKMU, dancer and choreographer Leejung Lee, and label founder Yang Hyun-suk.{{cite web|title=Yang Hyun-suk, YG Entertainment unveil new girl group: Baby Monster|url=https://mb.com.ph/2022/12/31/yang-hyun-suk-yg-entertainment-unveil-new-girl-group-baby-monster-2/|website=Manila Bulletin|last=Hicap|first=Jonathan|date=December 31, 2022|access-date=December 31, 2022|archive-date=January 1, 2023|archive-url=https://web.archive.org/web/20230101062829/https://mb.com.ph/2022/12/31/yang-hyun-suk-yg-entertainment-unveil-new-girl-group-baby-monster-2/|url-status=live}} Babymonster's introduction, together with the announcement of G-Dragon's feasible return as a soloist that same day, contributed to a subsequent rise in the label's stocks, leaping by 11.74%.{{Cite news|title=Baby Monster's Debut and GD's Comeback... YG Stock Price Soared|url=http://www.spotvnews.com/news/articleView.html?idxno=25525|website=SpoTV News|last=Gong|first=Mina|date=January 2, 2023|access-date=January 2, 2023|archive-date=May 8, 2023|archive-url=https://web.archive.org/web/20230508023749/http://www.spotvnews.com/news/articleView.html?idxno=25525|url-status=live}} The seven members were revealed to the public through the gradual releases of live performance videos starting on January 12, (in order: Rami, Ahyeon, Chiquita, Asa, Rora, Pharita, and Ruka).

• Rami (#1): {{cite web|title=First member of upcoming YG girl group BabyMonster, revealed|url=https://koreajoongangdaily.joins.com/2023/01/12/entertainment/kpop/Korea-Kpop-BabyMonster/20230112125542693.html|website=Korea JoongAng Daily|last=Yoon|first=So-yeon|date=January 12, 2023|access-date=January 26, 2023|archive-date=January 15, 2023|archive-url=https://web.archive.org/web/20230115221012/https://koreajoongangdaily.joins.com/2023/01/12/entertainment/kpop/Korea-Kpop-BabyMonster/20230112125542693.html|url-status=live}}
• Ahyeon (#2): {{cite web|title=Second member of YG's new girl group BabyMonster revealed|url=https://koreajoongangdaily.joins.com/2023/01/16/entertainment/kpop/Korea-Kpop-BabyMonster/20230116101854232.html|website=Korea JoongAng Daily|last=Yoon|first=So-yeon|date=January 16, 2023|access-date=January 26, 2023|archive-date=January 17, 2023|archive-url=https://web.archive.org/web/20230117154826/https://koreajoongangdaily.joins.com/2023/01/16/entertainment/kpop/Korea-Kpop-BabyMonster/20230116101854232.html|url-status=live}}
• Chiquita (#3): {{cite web|title=13-year-old Thai, Chiquita, is BabyMonster's No. 3|url=https://koreajoongangdaily.joins.com/2023/01/24/entertainment/kpop/Korea-Kpop-YG-Entertainment/20230124120446760.html|website=Korea JoongAng Daily|last=Yoon|first=So-yeon|date=January 24, 2023|access-date=January 26, 2023|archive-date=January 24, 2023|archive-url=https://web.archive.org/web/20230124044255/https://koreajoongangdaily.joins.com/2023/01/24/entertainment/kpop/Korea-Kpop-YG-Entertainment/20230124120446760.html|url-status=live}}
• Asa (#4): {{cite web|title=Fourth member of YG girl group BabyMonster, Asa, revealed|url=https://koreajoongangdaily.joins.com/2023/01/26/entertainment/kpop/Korea-Kpop-YG/20230126111029509.html|website=Korea JoongAng Daily|last=Cho|first=Yong-jun|date=January 26, 2023|access-date=January 26, 2023|archive-date=January 26, 2023|archive-url=https://web.archive.org/web/20230126074815/https://koreajoongangdaily.joins.com/2023/01/26/entertainment/kpop/Korea-Kpop-YG/20230126111029509.html|url-status=live}}
• Rora (#5): {{cite web|title=YG unveils fifth member of new girl group BabyMonster|url=https://koreajoongangdaily.joins.com/2023/01/30/entertainment/kpop/Korea-Kpop-BabyMonster/20230130104329011.html|website=Korea JoongAng Daily|last=Yoon|first=So-yeon|date=January 26, 2023|access-date=January 30, 2023|archive-date=January 30, 2023|archive-url=https://web.archive.org/web/20230130100818/https://koreajoongangdaily.joins.com/2023/01/30/entertainment/kpop/Korea-Kpop-BabyMonster/20230130104329011.html|url-status=live}}
• Pharita (#6): {{cite web|title=YG unveils sixth member of BabyMonster, confirms group will have 7 members|url=https://koreajoongangdaily.joins.com/2023/02/02/entertainment/kpop/Koea-Kpop-YG/20230202114841583.html|website=Korea JoongAng Daily|last=Cho|first=Yong-jun|date=February 2, 2023|access-date=February 2, 2023|archive-date=February 2, 2023|archive-url=https://web.archive.org/web/20230202220543/https://koreajoongangdaily.joins.com/2023/02/02/entertainment/kpop/Koea-Kpop-YG/20230202114841583.html|url-status=live}}
• Ruka (#7): {{cite web|title=Final member of YG girl group BabyMonster revealed|url=https://koreajoongangdaily.joins.com/2023/02/06/entertainment/kpop/Korea-Kpop-YG/20230206104009475.html|website=Korea JoongAng Daily|last=Cho|first=Yong-jun|date=February 6, 2023|access-date=February 6, 2023|archive-date=February 6, 2023|archive-url=https://web.archive.org/web/20230206063519/https://koreajoongangdaily.joins.com/2023/02/06/entertainment/kpop/Korea-Kpop-YG/20230206104009475.html|url-status=live}} They released a pre-debut promotional single titled "Dream" on May 14, 2023, coinciding with the release of Last Evaluation (2023);{{Cite news|script-title=ko:YG 베이비몬스터, 프리 데뷔곡 'DREAM' 공개..7人 완벽 하모니|trans-title=YG BabyMonster Unveils Pre-debut Song 'Dream', 7 Individuals in Perfect Harmony|url=http://osen.mt.co.kr/article/G1112103961|work={{ill|Osen (newspaper)|ko|OSEN|lt=OSEN}}|language=ko|last=Ji|first=Min-kyung|date=May 14, 2023|access-date=May 14, 2023|archive-date=May 14, 2023|archive-url=https://web.archive.org/web/20230514041840/http://osen.mt.co.kr/article/G1112103961|url-status=live}} the YouTube exclusive debuted atop the Billboard Hot Trending Songs chart.{{cite magazine|title=BABYMONSTER Premieres Atop Hot Trending Songs Chart With 'DREAM'|url=https://www.billboard.com/music/chart-beat/babymonster-dream-number-one-hot-trending-songs-1235334704/|magazine=Billboard|last=Rutherford|first=Kevin|date=May 23, 2023|access-date=May 24, 2023|archive-date=May 24, 2023|archive-url=https://web.archive.org/web/20230524004608/https://www.billboard.com/music/chart-beat/babymonster-dream-number-one-hot-trending-songs-1235334704/|url-status=live}} Their channel soon surpassed one million subscribers in 52 days since its creation on December 28, 2022, and two million subscribers in 129 days, becoming the fastest K-pop girl group to achieve this milestone.{{Cite news|title=Baby Monster, a K-pop Girl Group Record Even Before Their Debut... 2 Million Subscribers in 129 Days|url=http://www.spotvnews.com/news/articleView.html?idxno=47086|website=SpoTV News|last=Kim|first=Won-gyeom|date=May 8, 2023|access-date=May 8, 2023|archive-date=May 8, 2023|archive-url=https://web.archive.org/web/20230508050241/http://www.spotvnews.com/news/articleView.html?idxno=47086|url-status=live}}

The group released two singles as a six-piece titled "Batter Up" and "Stuck in the Middle" on November 27, 2023,{{cite web|title=YG's new girl group Babymonster debuts with single 'Batter Up'|url=https://www.koreaherald.com/view.php?ud=20231127000525|website=The Korea Herald|last=Hong|first=Yoo|date=November 27, 2023|access-date=December 8, 2023|archive-date=November 27, 2023|archive-url=https://web.archive.org/web/20231127231748/https://www.koreaherald.com/view.php?ud=20231127000525|url-status=live}} and February 1, 2024,{{cite web|title=BabyMonster try a new sound on latest single, 'Stuck in the Middle'|url=https://www.nme.com/news/music/babymonster-new-single-stuck-in-the-middle-3564422|website=NME|last=Puah|first=Ziwei|date=February 1, 2024|access-date=March 23, 2024|archive-date=February 3, 2024|archive-url=https://web.archive.org/web/20240203225944/https://www.nme.com/news/music/babymonster-new-single-stuck-in-the-middle-3564422|url-status=live}} respectively, with the former serving as the sextet's debut single and Babymonster's pre-debut release.{{Cite news|script-title=ko:[인터뷰]베이비몬스터 "7명 데뷔 당연...신인상 한 번 더 도전"|trans-title=[Interview] BabyMonster: "Debut with 7 members was Natural, Challenge for the Rookie of the Year Award"|url=https://www.newsis.com/view/?id=NISX20240401_0002683643&cID=10601&pID=10600|website=Newsis|language=ko|last=Choo|first=Seung-hyun|date=April 1, 2024|access-date=April 3, 2024|archive-date=April 3, 2024|archive-url=https://web.archive.org/web/20240403022735/https://www.newsis.com/view/?id=NISX20240401_0002683643&cID=10601&pID=10600|url-status=live}} Label-mates Lee Chan-hyuk of AKMU and Choi Hyun-suk of Treasure contributed in penning the piece, while its member Asa, worked on both its music and lyrics. Its music video amassed 22.59 million views within a day, became the most viewed debut music video in the first 24 hours in K-pop history,{{Cite news|title=BabyMonster Sets New K-Pop Record One Day After Their Debut|url=https://www.mhnse.com/news/articleView.html?idxno=240978|publisher=MHNSports|location=Seoul|language=en|last=Kim|first=Hee-won|date=November 28, 2023|access-date=November 28, 2023|archive-date=November 29, 2023|archive-url=https://web.archive.org/web/20231129042444/https://www.mhnse.com/news/articleView.html?idxno=240978|url-status=live}} and became the fastest debut music video to reach 100 million views on the platform, eighteen days after its release.{{cite web|title=BabyMonster's 'Batter Up' video tops 100 million views on YouTube|url=https://koreajoongangdaily.joins.com/news/2023-12-15/entertainment/kpop/BabyMonsters-Battter-Up-video-tops-100-million-views-on-YouTube/1936504|website=JoongAng Daily|last=Lee|first=Chae-min|date=December 15, 2023|access-date=March 23, 2024|archive-date=December 15, 2023|archive-url=https://web.archive.org/web/20231215063921/https://koreajoongangdaily.joins.com/news/2023-12-15/entertainment/kpop/BabyMonsters-Battter-Up-video-tops-100-million-views-on-YouTube/1936504|url-status=live}} It found further success on Spotify, achieving 10 million streams in ten days, the fastest for a rookie K-pop girl group.{{cite web|title='Monster rookie' BabyMonster's 'untact' approach sets the stage for K-pop's future|url=https://timesofindia.indiatimes.com/entertainment/k-pop/music/news/monster-rookie-babymonsters-untact-approach-sets-the-stage-for-k-pops-future/articleshow/105894784.cms|website=The Times of India|date=December 11, 2023|access-date=March 23, 2024|archive-date=December 12, 2023|archive-url=https://web.archive.org/web/20231212105842/https://timesofindia.indiatimes.com/entertainment/k-pop/music/news/monster-rookie-babymonsters-untact-approach-sets-the-stage-for-k-pops-future/articleshow/105894784.cms|url-status=live}} Ahyeon, who was absent from its releases for health reasons,{{cite web|title=One gone, one renamed: Six members of BabyMonster gear up for debut|url=https://koreajoongangdaily.joins.com/news/2023-11-23/entertainment/kpop/One-gone-one-renamed-Six-members-of-BabyMonster-gear-up-for-debut/1919836|website=Korea JoongAng Daily|last=Kim|first=Ji-ye|date=November 23, 2023|access-date=December 6, 2023|archive-date=November 23, 2023|archive-url=https://web.archive.org/web/20231123102655/https://koreajoongangdaily.joins.com/news/2023-11-23/entertainment/kpop/One-gone-one-renamed-Six-members-of-BabyMonster-gear-up-for-debut/1919836|url-status=live}}{{cite web|script-title=ko:'베이비 몬스터' 데뷔 초읽기|trans-title='BabyMonster' debut countdown|url=https://entertain.naver.com/read?oid=382&aid=0001088047|via=Naver|publisher=Sports Donga|language=ko|last=Heo|first=Min-nyeong|date=November 16, 2023|access-date=November 20, 2023|archive-date=November 20, 2023|archive-url=https://web.archive.org/web/20231120023817/https://entertain.naver.com/read?oid=382&aid=0001088047|url-status=live}} soon recovered and returned from her hiatus, joining the ensemble to promote their future activities as a seven-member group.{{cite web|title=Babymonster to return as septet next month with new single|url=https://www.koreaherald.com/view.php?ud=20240125000637|website=The Korea Herald|last=Hong|first=Yoo|date=January 25, 2024|access-date=March 23, 2024|archive-date=January 25, 2024|archive-url=https://web.archive.org/web/20240125060814/http://www.koreaherald.com/view.php?ud=20240125000637|url-status=live}}

Marking the group's official debut,{{cite web|title=[Interview] BabyMonster signals new beginning with Ahyeon's return|url=https://www.koreatimes.co.kr/www/art/2024/04/398_371848.html|website=The Korea Times|last=Dong|first=Sun-hwa|date=April 1, 2024|access-date=April 3, 2024|archive-date=April 1, 2024|archive-url=https://web.archive.org/web/20240401140248/https://www.koreatimes.co.kr/www/art/2024/04/398_371848.html|url-status=live}} their first extended play (EP) Babymons7er, was released on April 1. It was primarily supported by the titular single "Sheesh" and included re-recordings of "Batter Up" and "Stuck in the Middle" with all seven members. A gift titled "Like That" by Charlie Puth following a viral cover of "Dangerously" sung by Ahyeon, was also included.{{cite web|title=Charlie Puth "gifted" BabyMonster their new song 'Like That'|url=https://www.nme.com/news/music/charlie-puth-gifted-babymonster-new-song-like-that-3602485|website=NME|last=Chin|first=Carmen|date=March 18, 2024|access-date=April 27, 2024|archive-date=April 4, 2024|archive-url=https://web.archive.org/web/20240404165010/https://www.nme.com/news/music/charlie-puth-gifted-babymonster-new-song-like-that-3602485|url-status=live}} The eponymous release received over 460,000 pre-orders,{{cite web|title='BabyMonster' Breaks 400,000 Sales for Debut Mini Album|url=https://www.starnewskorea.com/foreign/starViewEng.html?no=2024040811096972876|website={{ill|Star News (South Korean newspaper)|ko|스타뉴스|lt=Star News}}|last1=Lee|first1=Gyeong Ho|last2=Lee|first2=So Yun|date=April 8, 2024|access-date=April 29, 2024|archive-date=April 29, 2024|archive-url=https://web.archive.org/web/20240429100821/https://www.starnewskorea.com/foreign/starViewEng.html?no=2024040811096972876|url-status=live}} and debuted at number three on the Circle Album Chart.{{cite web|title=BabyMons7er: Circle Album Chart [2024 Week 14]|url=https://circlechart.kr/page_chart/album.circle?nationGbn=T&targetTime=14&hitYear=2024&termGbn=week&yearTime=3|publisher=Korea Music Content Association|language=ko|access-date=April 11, 2024|archive-date=April 11, 2024|archive-url=https://web.archive.org/web/20240411052347/https://circlechart.kr/page_chart/album.circle?nationGbn=T&targetTime=14&hitYear=2024&termGbn=week&yearTime=3|url-status=live}} Initially released to lukewarm reception,{{cite web|script-title=ko:[IS포커스]실력이 곧 바이럴... 베이비몬스터 '포에버'로 인기 굳히기 ②|trans-title=[IS Focus] Skills Went Viral, BabyMonster Solidifies Popularity With 'Forever' ②|url=https://isplus.com/article/view/isp202406240084|via=|work=Isplus|language=ko|last=Kim|first=Jihye|date=June 25, 2024|access-date=June 26, 2024|archive-date=June 24, 2024|archive-url=https://web.archive.org/web/20240624215440/https://isplus.com/article/view/isp202406240084|url-status=live}} "Sheesh" experienced a surge in popularity through its live performances, peaking at number ten on the Circle Digital Chart."Sheesh": {{cite web|title=Digital Chart [Week 18 of 2024]|url=https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=ALL&targetTime=18&hitYear=2024&termGbn=week&yearTime=3|publisher=Korea Music Content Association|language=ko|date=April 28 – May 4, 2024|access-date=May 9, 2024|archive-date=May 9, 2024|archive-url=https://web.archive.org/web/20240509020824/https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=ALL&targetTime=18&hitYear=2024&termGbn=week&yearTime=3|url-status=live}} It became the highest-charting K-pop girl group entry on Spotify that year,{{cite web|title=Babymonster sets first-week sales record for girl group debut album|url=https://en.yna.co.kr/view/AEN20240408003000315|website=Yonhap|last=Shim|first=Sun-ah|date=April 8, 2024|access-date=April 30, 2024|archive-date=April 30, 2024|archive-url=https://web.archive.org/web/20240430095141/https://en.yna.co.kr/view/AEN20240408003000315|url-status=live}} debuting at sixty-ninth place on the Daily Top Songs Global Chart with 1.76 million streams.{{cite web|script-title=ko:베이비몬스터, 스포티파이 글로벌 올해 K팝 걸그룹 최고기록 69위 진입|trans-title=Babymonster Enters Spotify Global Chart at Historic 69th Place, Setting the Record for K-Pop Girl Groups This Year|url=http://www.osen.co.kr/article/G1112308089|publisher={{ill|Osen (newspaper)|ko|OSEN|lt=OSEN}}|language=ko|last=Seon|first=Mi-kyung|date=April 9, 2024|access-date=April 30, 2024|archive-date=April 30, 2024|archive-url=https://web.archive.org/web/20240430095138/http://www.osen.co.kr/article/G1112308089|url-status=live}} To commemorate their debut, a pop-up store at The Hyundai Seoul, which was held for ten days,{{cite web|title=BabyMonster pop-up store to open in Seoul April 1|url=https://koreajoongangdaily.joins.com/news/2024-03-21/entertainment/kpop/BabyMonster-popup-store-to-open-in-Seoul-April-1/2007866|website=Korea JoongAng Daily|last=Kim|first=Ju-yeon|date=March 21, 2024|access-date=April 29, 2024|archive-date=April 24, 2024|archive-url=https://web.archive.org/web/20240424061953/https://koreajoongangdaily.joins.com/news/2024-03-21/entertainment/kpop/BabyMonster-popup-store-to-open-in-Seoul-April-1/2007866|url-status=live}} attracted 2,000 visitors in its first two days.{{cite web|script-title=ko:더현대 서울 '베이비몬스터' 팝업에 이틀간 2천명 찾아|trans-title=2,000 Visitors Flock to The Hyundai Seoul for BabyMonster's Pop-Up Store in Just Two Days|url=https://www.yna.co.kr/view/AKR20240403062200030|publisher=Yonhap|language=ko|last=Lee|first=Shin-young|date=April 3, 2024|access-date=April 29, 2024|archive-date=April 29, 2024|archive-url=https://web.archive.org/web/20240429105954/https://www.yna.co.kr/view/AKR20240403062200030|url-status=live}} In tandem with their EP, the septet embarked on their inaugural fan meeting tour in May, covering six Asian regions: Singapore, Japan, Thailand, Taiwan, Indonesia, and South Korea. Consequently, Babymonster entered "arena-class" venues within forty days of their debut,{{cite web|script-title=ko:베이비몬스터, 첫 아시아 팬미팅 투어 日 공연 전석 매진..폭발적 인기|trans-title=Babymonster's First Asia Fan Meeting Tour in Japan Sells Out, Indicating Explosive Popularity|url=http://www.osen.co.kr/article/G1112331572|publisher={{ill|Osen (newspaper)|ko|OSEN|lt=OSEN}}|language=ko|last=Seon|first=Mi-kyung|date=May 8, 2024|access-date=May 12, 2024|archive-date=May 16, 2024|archive-url=https://web.archive.org/web/20240516005218/http://www.osen.co.kr/article/G1112331572|url-status=live}} selling out 26,000 tickets at their Tokyo stop alone.

File:BabyMonster Promoting drip on 2024112.png, in November 2024.]]

For Babymonster's first studio album, a pre-release digital single titled "Forever" was released on July 1.{{Cite news|title=Babymonster drops summery single 'Forever'|url=https://en.yna.co.kr/view/AEN20240701004000315|website=Yonhap|last=Shim|first=Sun-ah|date=July 1, 2024|access-date=July 1, 2024|archive-date=July 1, 2024|archive-url=https://web.archive.org/web/20240701054405/https://en.yna.co.kr/view/AEN20240701004000315|url-status=live}} The studio album Drip, was released on November 1, and was led by the two singles, "Clik Clak" and "Drip".{{Cite magazine|title=Babymonster Flex Global-Pop Appeal With First Full-Length Album 'Drip'|url=https://www.billboard.com/music/pop/babymonster-drip-first-full-length-album-1235818258/|magazine=Billboard|last=Benjamin|first=Jeff|date=November 1, 2024|access-date=November 4, 2024|archive-date=November 4, 2024|archive-url=https://web.archive.org/web/20241104062843/https://www.billboard.com/music/pop/babymonster-drip-first-full-length-album-1235818258/|url-status=live}} Notably, G-Dragon participated in the composition and demo recording of "Drip",{{Cite web|title=Babymonster Shares Their Excitement About Collaborating with G-Dragon|url=https://www.starnewskorea.com/foreign/starViewEng.html?no=2024110114256992699|website={{ill|Star News (South Korean newspaper)|ko|스타뉴스|lt=Star News}}|last1=Mun|first1=Wan Sik|last2=Lee|first2=So Yun|date=November 1, 2024|access-date=November 12, 2024|archive-date=November 12, 2024|archive-url=https://web.archive.org/web/20241112042747/https://www.starnewskorea.com/foreign/starViewEng.html?no=2024110114256992699|url-status=live}} while Mino of Winner co-wrote the album's b-side, "Really Like You". The album marked a new career high for the septet, with 820,000 orders within a week—nearly doubling the sales of their debut album Babymons7er in the same timeframe.{{Cite web|script-title=ko:베이비몬스터, 정규 1집 82만장 돌파..'밀리언셀러' 청신호|trans-title=Babymonster Surpasses 820,000 Sales with Debut Album, Poised to Become a Million Seller|url=https://www.news1.kr/industry/distribution/5310467|website=SpoTV News|language=ko|last=Kim|first=Won-gyeom|date=November 9, 2024|access-date=November 12, 2024|archive-date=November 12, 2024|archive-url=https://web.archive.org/web/20241112044906/https://www.spotvnews.co.kr/news/articleView.html?idxno=714033|url-status=live}} Furthermore, Drip became their first entry on the Billboard 200, debuting at number 149.{{Cite web|title=Babymonster enters Billboard 200 just 8 months after debut|url=https://en.yna.co.kr/view/AEN20241112004600315|website=Yonhap|last=Shim|first=Sun-ah|date=November 12, 2024|access-date=November 12, 2024|archive-date=November 13, 2024|archive-url=https://web.archive.org/web/20241113225718/https://en.yna.co.kr/view/AEN20241112004600315|url-status=live}} The titular single of the same name, recorded a new personal best, peaking at number 30 on the Billboard Global 200,{{cite web|title=Babymonster's debut album title track "Drip" Get Attention|url=https://www.starnewskorea.com/foreign/starViewEng.html?no=2024112013176949468|website=Star News Korea|last2=Lee|first2=So yun|last1=Heo|first1=Ji Hyeong|date=November 20, 2024|access-date=January 31, 2025|archive-date=February 1, 2025|archive-url=https://web.archive.org/web/20250201045421/https://www.starnewskorea.com/foreign/starViewEng.html?no=2024112013176949468|url-status=live}} and acquired belated popularity in Korea and Japan, following the virality of their live performance videos on SBS Gayo Daejeon and The First Take, respectively.{{cite web|title='The First Take' Performance Surpasses 10 Million Views|url=https://www.starnewskorea.com/foreign/starViewEng.html?no=2025013117006915244|website=Star News Korea|last2=Lee|first2=So yun|last1=Han|first1=Hae Seon|date=January 31, 2025|access-date=January 31, 2025|archive-date=February 1, 2025|archive-url=https://web.archive.org/web/20250201044040/https://www.starnewskorea.com/foreign/starViewEng.html?no=2025013117006915244|url-status=live}} In result, the septet obtained their second top ten hit on the Circle Digital Charts, and reached an all-time high on the Billboard Japan Hot 100 at number 26.

From January 25 to 26, 2025, Babymonster held a two-day concert at KSPO Dome in Seoul, the onset to their first world tour Hello Monsters; the event drew an audience of around 20,000 attendees.{{cite web|last=Kyung|first=Jimin|date=January 26, 2025|script-title=ko:베이비몬스터 "첫 콘서트를 체조경기장에서..너무 행복하고 영광" [Oh!쎈 현장]|trans-title=Babymonster, "First Concert Held at the Gymnastics Arena, Extremely Happy and Honored" [Oh!Sen Site]|url=https://www.osen.co.kr/article/G1112494863|url-status=live|archive-url=https://web.archive.org/web/20250127000048/https://www.osen.co.kr/article/G1112494863|archive-date=January 27, 2025|access-date=January 26, 2025|publisher={{ill|Osen (newspaper)|ko|OSEN|lt=OSEN}}|language=ko}}{{Cite web|script-title=ko:블랙핑크 사라지자 '와르르'|trans-title=When Blackpink Disappears, 'Growl'|url=https://dealsite.co.kr/articles/136480|website=Deal Site|language=ko|last=Kim|first=Gyu-hee|date=February 13, 2025|access-date=February 12, 2025|archive-date=February 13, 2025|archive-url=https://web.archive.org/web/20250213075936/https://dealsite.co.kr/articles/136480|url-status=live}} Notably, the seven-member group became the fastest female act to hold a concert at the venue, accomplishing this milestone within eight months of their debut in April 2024.{{cite web|title=Babymonster kicks off first world tour with powerful performance|url=https://www.koreaherald.com/article/10407695|website=The Korea Herald|last=Lee|first=Jung-youn|date=January 26, 2025|access-date=January 31, 2025|archive-date=January 26, 2025|archive-url=https://web.archive.org/web/20250126200126/https://www.koreaherald.com/article/10407695|url-status=live}} The success achieved from their North America leg, which included two shows in Newark and Los Angeles, led to the announcement of six more shows in the region,{{Cite web|script-title=ko:베이비몬스터, 북미 투어 규모 확장…6회 공연 추가 [공식]|trans-title=Babymonster Expands North American Tour, Adds 6 More Shows [Official]|url=https://www.newsen.com/news_view.php?uid=202503040912442410|website=Newsen|language=ko|last=Lee|first=Min-ji|date=March 4, 2025|access-date=March 4, 2025|archive-date=March 4, 2025|archive-url=https://web.archive.org/web/20250304052621/https://www.newsen.com/news_view.php?uid=202503040912442410|url-status=live}} featuring performances in Toronto, Rosemont, Atlanta, Fort Worth, Oakland, and Seattle.{{cite web|title=Babymonster Expand North American Leg of Debut World Tour|url=https://exclaim.ca/music/article/babymonster-expand-north-american-leg-of-debut-world-tour|website=Exclaim!|last=Lapierre|first=Megan|date=March 4, 2025|access-date=March 4, 2025|archive-date=March 4, 2025|archive-url=https://web.archive.org/web/20250304051939/https://exclaim.ca/music/article/babymonster-expand-north-american-leg-of-debut-world-tour|url-status=live}} Additionally, the Japan leg of their tour sold all 100,000 initial tickets, prompting the opening of restricted view seats to accommodate to demand.{{Cite web|title=2025 Babymonster 1st World Tour ＜Hello Monsters＞ in Japan|url=https://prtimes.jp/main/html/rd/p/000000077.000061313.html|website=PR Times|publisher=Sony Music Solutions Inc.|language=ja|last=|first=|date=February 20, 2025|access-date=March 4, 2025|archive-date=February 21, 2025|archive-url=https://web.archive.org/web/20250221221039/https://prtimes.jp/main/html/rd/p/000000077.000061313.html|url-status=live}}

{{multiple image

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| image1 = 2NE1 IDC Reggae (cropped).jpg

| image2 = Blackpink Coachella 2023 01.jpg

| footer = Babymonster's major blueprints include 2NE1 (left) and Blackpink (right).

}}

Babymonster was crafted with an image reflecting their contrasting personas: a "baby" side, showcasing charm and innocence offstage, and a "monstrous" side, demonstrating a fierce and powerful performance onstage.{{cite web|title=Babymonster makes full-group debut with self-titled album|url=https://en.yna.co.kr/view/AEN20240401008100315|website=Yonhap|last=Shim|first=Sun-ah|date=April 1, 2024|access-date=June 28, 2024|archive-date=April 30, 2024|archive-url=https://web.archive.org/web/20240430095143/https://en.yna.co.kr/view/AEN20240401008100315|url-status=live}} This duality often highlights their versatility and depth as artists. Furthermore, the group was designed to embody the charisma of 2NE1 and the glamour of Blackpink, two notable girl groups under YG Entertainment.{{cite web|title=BabyMonster on 'YG hip-hop' and learning from fans on tour|url=https://koreajoongangdaily.joins.com/news/2024-11-01/entertainment/kpop/BabyMonster-on-YG-hiphop-and-learning-from-fans-on-tour/2168890|website=Korea JoongAng Daily|last=Yoon|first=So-yeon|date=November 1, 2024|access-date=November 12, 2024|archive-date=November 13, 2024|archive-url=https://web.archive.org/web/20241113065638/https://koreajoongangdaily.joins.com/news/2024-11-01/entertainment/kpop/BabyMonster-on-YG-hiphop-and-learning-from-fans-on-tour/2168890|url-status=live}} The blend of qualities the group personifies is the better known moniker, the "YG DNA", a signature style that combines talent, boldness, and a "distinctive edge".{{cite web|title=K-Pop Rookies Babymonster On The First Full-Length Album "[Drip]", Their First World Tour, And What K-Pop Means To Them|url=https://www.buzzfeed.com/jessicabui1/babymonster-album-drip|website=Buzzfeed|last=Bui|first=Jessica|date=December 20, 2024|access-date=February 11, 2025|archive-date=December 29, 2024|archive-url=https://web.archive.org/web/20241229153157/https://www.buzzfeed.com/jessicabui1/babymonster-album-drip|url-status=live}}{{cite web|title=SM, JYP, YG Entertainment each have distinct style reflected in their stars|url=https://www.koreaherald.com/article/10010990|website=The Korea Herald|last=Kim|first=Jae-heun|date=November 16, 2024|access-date=February 11, 2025|archive-date=February 11, 2025|archive-url=https://web.archive.org/web/20250211091059/https://www.koreaherald.com/article/10010990|url-status=live}}

The septet has been recognized as an "all-rounder" group, with each member excelling in various skills such as vocals, rap, and dance.{{cite web|title=Babymonster, ILLIT set to take 5th gen K-pop scene by storm|url=https://www.chosun.com/english/kpop-culture-en/2024/03/18/BHNQA6CU7BBHRAKXYQ5JXVZCX4/|website=The Chosun Daily|last=Kim|first=Seo-young|date=March 18, 2024|access-date=June 28, 2024|archive-date=March 18, 2024|archive-url=https://web.archive.org/web/20240318181537/https://www.chosun.com/english/kpop-culture-en/2024/03/18/BHNQA6CU7BBHRAKXYQ5JXVZCX4/|url-status=live}}{{Cite web|script-title=ko:베이비몬스터, '괴물 신인' 입증할 전력 분석 [Oh!쎈 초점]|trans-title=Power Analysis Proving BabyMonster as 'Monster Rookies' [Oh!Sen Focus]|url=http://osen.mt.co.kr/article/G1112037800|website={{ill|Osen (newspaper)|ko|OSEN|lt=OSEN}}|language=ko|last=Seon|first=Mi-kyung|date=February 8, 2023|access-date=February 11, 2023|archive-date=February 11, 2023|archive-url=https://web.archive.org/web/20230211120837/http://osen.mt.co.kr/article/G1112037800|url-status=live}} They have also been labeled as "elites" by the public and media for their abilities and dedication.{{cite web|title=Babymonster's "real talent" wins in the end|url=https://www.chosun.com/english/kpop-culture-en/2024/04/30/QUZ2S6QTNNBKPPV4GMUAZ7YLRY//|website=The Chosun Daily|last=Kim|first=Mi-geon|date=April 30, 2024|access-date=June 28, 2024|archive-date=June 28, 2024|archive-url=https://web.archive.org/web/20240628233933/https://www.chosun.com/english/kpop-culture-en/2024/04/30/QUZ2S6QTNNBKPPV4GMUAZ7YLRY/|url-status=live}}{{Cite web|script-title=ko:YG 신인 걸그룹 베이비몬스터, 6번째 멤버 17세 '태국 출신 파리타' 공개|trans-title=YG's New Girl Group, Babymonster, Reveals Its 6th Member, 17-year-old 'Pharita From Thailand'|url=https://tenasia.hankyung.com/music/article/2023020291294|website=Ten Asia|language=ko|last=Yoon|first=Jun-ho|date=February 2, 2023|access-date=February 11, 2023|archive-date=February 1, 2023|archive-url=https://web.archive.org/web/20230201234131/https://tenasia.hankyung.com/music/article/2023020291294|url-status=live}} Their skills built the group a repertoire that became a hallmark of their identity, evident in their live shows. Unlike many K-pop acts that lean heavily on backing tracks to prioritize choreography, fashion, and visuals, Babymonster distinguished themselves by showcasing their raw talent, setting them apart from the crowded K-pop industry.{{cite magazine|title=How Babymonster Showcase Their 'Monster-Like Skills' On & Off the Stage|url=https://www.billboard.com/music/pop/babymonster-kpop-rookie-of-the-month-july-2024-forever-1235743065/|magazine=Billboard|last=Benjamin|first=Jeff|date=July 31, 2024|access-date=January 11, 2025|archive-date=January 11, 2025|archive-url=https://web.archive.org/web/20250111020317/https://www.billboard.com/music/pop/babymonster-kpop-rookie-of-the-month-july-2024-forever-1235743065/|url-status=live}} Additionally, the ensemble is proficient in multiple languages, including Korean, English, Japanese, Thai, and Chinese, which allows them to connect with a diverse global audience, solidifying their reputation as a multi-national group.{{Cite web|script-title=ko:베이비몬스터, 데뷔 전인데 벌써 '2억뷰' 넘기는 '괴력'|trans-title=BabyMonster Already Surpassed 200 Million Views Prior Debut, Displaying 'Strength'|url=https://news.jtbc.co.kr/article/article.aspx?news_id=NB12118292|website=JTBC|language=ko|last=Kim|first=Jin-suk|date=March 14, 2023|access-date=March 14, 2023|archive-date=March 14, 2023|archive-url=https://web.archive.org/web/20230314093524/https://news.jtbc.co.kr/article/article.aspx?news_id=NB12118292|url-status=live}}

In a survey conducted by entertainment business magazine JoyNews24, two hundred industry professionals from entertainment companies and broadcasters, film and broadcast content producers, and entertainment reporters ranked the tentative group ninth in the "Most Anticipated Artist of Late 2021 and 2022", tied with Ive amidst others.{{Cite web|script-title=ko:[창간17년] 에스파, 올해의 신인 1위...신선했던 노래·내년 기대주 1위|trans-title=[17 Year Anniversary] Aespa Wins Rookie of the Year, New Music · Most Anticipated Rising Star Next Year|url=https://www.joynews24.com/view/1417120|website=JoyNews24|language=ko|last=Jung|first=Ji-won|date=November 11, 2021|access-date=December 31, 2022|archive-date=November 11, 2021|archive-url=https://web.archive.org/web/20211111010315/https://www.joynews24.com/view/1417120|url-status=live}} Following their debut, Babymonster was recognized as one of the "Next Generation Leaders" through a survey conducted by Sisa Journal and Gallup Korea, and one of eleven artists to be named "Future of Music" by Rolling Stone Korea in 2024.{{Cite web|script-title=ko:롤링스톤 코리아 2024 랭킹 'Future of Music'|trans-title=Rolling Stone Korea 2024 Ranking: 'Future of Music'|url=https://rollingstone.co.kr/main-trending/$/21333|website=Rolling Stone Korea|language=ko|last=|first=|date=January 31, 2025|access-date=February 11, 2025|archive-date=January 31, 2025|archive-url=https://web.archive.org/web/20250131152536/https://rollingstone.co.kr/main-trending/$/21333|url-status=live}}

File:Babymonster Sep'24.png to attend the Formula One Singapore Grand Prix in September 2024.]]

Labelled as a versatile artist who seamlessly molds into any musical style,{{cite web|title=Babymonster's New Album is an Enchanting Auditory Experience|url=https://www.thestardustmag.com/music/babymonster-releases-first-album-drip|website=Stardust|last=Juvet|first=Aedan|date=November 4, 2024|access-date=March 4, 2025|archive-date=March 5, 2025|archive-url=https://web.archive.org/web/20250305032532/https://www.thestardustmag.com/music/babymonster-releases-first-album-drip|url-status=live}} the septet has ventured into a diverse range of genres throughout their career, including hip hop, ballad, R&B, and EDM. Emulating their predecessors, the group was classified as their company's style on "hip hop"; however, the ensemble has built from their foundation to blend genres and showcase various styles since their debut.{{cite web|title=Babymonster aims to continue YG legacy with hip-hop infused album 'Drip'|url=https://www.koreatimes.co.kr/www/art/2025/03/398_385461.html|website=The Korea Times|last=Pyo|first=Kyung-min|date=November 1, 2024|access-date=March 4, 2025|archive-date=March 5, 2025|archive-url=https://web.archive.org/web/20250305050504/https://www.koreatimes.co.kr/www/art/2025/03/398_385461.html|url-status=live}}

Known for their "stage presence" and "musical prowess", Babymonster cites their role models as fellow YG Entertainment artists,{{cite web|title='We always expected to debut as seven': Ahyeon triumphantly returns to BabyMonster|url=https://koreajoongangdaily.joins.com/news/2024-04-01/entertainment/kpop/We-always-expected-to-debut-as-seven-Ahyeon-triumphantly-returns-to-BabyMonster/2015710|website=Korea JoongAng Daily|last=Cho|first=Yong-jun|date=April 1, 2024|access-date=June 28, 2024|archive-date=June 20, 2024|archive-url=https://web.archive.org/web/20240620234114/https://koreajoongangdaily.joins.com/news/2024-04-01/entertainment/kpop/We-always-expected-to-debut-as-seven-Ahyeon-triumphantly-returns-to-BabyMonster/2015710|url-status=live}} drawing particular inspiration from Blackpink and 2NE1. These influences have shaped their style and performance, reflecting the legacy of their predecessors.{{cite web|title=[Herald Interview] Babymonster sets out to target global listeners with YG 'DNA'|url=https://www.koreaherald.com/view.php?ud=20240401050719|website=The Korea Herald|last=Hong|first=Yoo|date=April 1, 2024|access-date=June 28, 2024|archive-date=April 1, 2024|archive-url=https://web.archive.org/web/20240401085241/http://www.koreaherald.com/view.php?ud=20240401050719|url-status=live}}

File:Babymonster with Doosan Bear Players for Adidas.png for Adidas in April 2025.]]

In February 2024, Babymonster became presenters for Pepsi in the Asia-Pacific region,{{Cite news|script-title=th:เป๊ปซี่ ปรับลุคใหญ่ในรอบ 15 ปี เปลี่ยนโลโก้ ยุค 90 ให้ทันสมัย ดึง Baby Monster เป็นพรีเซนเตอร์|trans-title=Pepsi Makes Big Changes to its Look Since 15 Years, Changing its 90s Logo to a Modern One, Bringing BabyMonster as its Presenter|url=https://www.thairath.co.th/money/business_marketing/marketing/2764617|website=Thairath Money|language=th|date=February 20, 2024|access-date=March 23, 2024|archive-date=February 20, 2024|archive-url=https://web.archive.org/web/20240220200458/https://www.thairath.co.th/money/business_marketing/marketing/2764617|url-status=live}} and the face of LG Household & Health Care's cosmeceutical brand CNP Laboratory,{{Cite news|script-title=ko:CNP의 새로운 얼굴! 베이비몬스터|trans-title=The New Face of CNP! BabyMonster|url=http://www.koreatimes.com/article/20240227/1503911|website=The Korea Times|language=ko|date=February 28, 2024|access-date=March 23, 2024|archive-date=February 28, 2024|archive-url=https://web.archive.org/web/20240228085318/http://www.koreatimes.com/article/20240227/1503911|url-status=live}} to help expand their Generation MZ customer base.{{Cite web|script-title=ko:LG생활건강, CNP 모델로 걸그룹 베이비몬스터 발탁|trans-title=LG Household & Health Care Selects Girl Group Babymonster as CNP's Model|url=https://www.news1.kr/industry/distribution/5310467|website={{ill|News1 (South Korean company)|ko|뉴스1|lt=News1}}|language=ko|last=Kim|first=Jin-hee|date=February 2, 2024|access-date=November 12, 2024|archive-date=November 12, 2024|archive-url=https://web.archive.org/web/20241112032215/https://www.news1.kr/industry/distribution/5310467|url-status=live}} Two months later, the group became global partners of Adidas,{{cite web|title=Rookie groups Illit, BabyMonster, Kiss of Life land on Billboard charts|url=https://koreajoongangdaily.joins.com/news/2024-04-17/entertainment/kpop/Rookie-groups-ILLIT-BabyMonster-Kiss-of-Life-land-on-Billboard-charts-/2027535|website=JoongAng Daily|last=Yoon|first=So-yeon|date=April 17, 2024|access-date=April 18, 2024|archive-date=April 17, 2024|archive-url=https://web.archive.org/web/20240417235114/https://koreajoongangdaily.joins.com/news/2024-04-17/entertainment/kpop/Rookie-groups-ILLIT-BabyMonster-Kiss-of-Life-land-on-Billboard-charts-/2027535|url-status=live}} and became its ambassadors through its sports collection, Z.N.E.{{Cite magazine|script-title=ko:데뷔와 동시에 앰배서더? 베이비몬스터는 세상을 뒤집는 중!|trans-title=Ambassador Upon Debut? Babymonster is Turning the World Upside Down!|url=https://www.cosmopolitan.co.kr/article/1870980|magazine=Cosmopolitan Korea|language=ko|last=Kim|first=Moon-young|date=September 25, 2024|access-date=September 28, 2024|archive-date=September 29, 2024|archive-url=https://web.archive.org/web/20240929081129/https://www.cosmopolitan.co.kr/article/1870980|url-status=live}}{{cite web|title=Adidas New Z.N.E. Collection Inspires Connection Between Sports and Pop Culture|url=https://hypebeast.com/2024/9/adidas-new-zne-collection-taps-next-gen-stars-sportswear-inspired|website=Hypebeast|date=September 18, 2024|access-date=November 12, 2024|archive-date=October 3, 2024|archive-url=https://web.archive.org/web/20241003150833/https://hypebeast.com/2024/9/adidas-new-zne-collection-taps-next-gen-stars-sportswear-inspired|url-status=live}} By November, the septet endorsed for the sportswear brand's first collaboration with Moon Boot, alongside French-Algerian content creator and author, Léna Mahfouf.{{cite web|title=K-pop Rookies Babymonster Star in Moon Boot x adidas's Campaign|url=https://www.teenvogue.com/story/k-pop-rookies-babymonster-moon-boot-x-adidas-campaign|website=Teen Vogue|last=Delgado|first=Sara|date=November 8, 2024|access-date=November 12, 2024|archive-date=November 12, 2024|archive-url=https://web.archive.org/web/20241112035215/https://www.teenvogue.com/story/k-pop-rookies-babymonster-moon-boot-x-adidas-campaign|url-status=live}} The following year, they were appointed as ambassadors for Banila Co.,{{Cite web|script-title=ko:베이비몬스터, 바닐라코 앰버서더 발탁..색조 캠페인|trans-title=Babymonster Selected as Banila Co's Ambassador and its Hue Campaign|url=https://www.slist.kr/news/articleView.html?idxno=618419|website=Singles List|language=ko|last=Jung|first=Young-won|date=February 11, 2025|access-date=February 10, 2025|archive-date=February 11, 2025|archive-url=https://web.archive.org/web/20250211020350/https://www.slist.kr/news/articleView.html?idxno=618419|url-status=live}} and collaborated with the battle royale game, PUBG Mobile, for their seventh anniversary,{{cite web|title=PUBG Mobile teams up with K-pop group Babymonster|url=https://esportsinsider.com/2025/03/pubg-mobile-k-pop-babymonster|website=Esports Insider|last=Xu|first=Davide|date=March 24, 2025|access-date=March 25, 2025|archive-date=March 27, 2025|archive-url=https://web.archive.org/web/20250327010709/https://esportsinsider.com/2025/03/pubg-mobile-k-pop-babymonster|url-status=live}} and Google Pixel's "Imagination Studio" campaign in Japan.{{cite web|script-title=ja:BabymonsterがGoogle Pixelとコラボ、渋谷Tsutayaで魅力を体験|trans-title=Babymonster Collaborates with Google Pixel, Experience its Charm at Shibuya Tsutaya|url=https://natalie.mu/music/news/617330|website=Natalie|date=March 26, 2025|access-date=March 25, 2025|archive-date=March 26, 2025|archive-url=https://web.archive.org/web/20250326081603/https://natalie.mu/music/news/617330|url-status=live}}

• Last Evaluation (2023, YouTube){{cite web|title=Blackpink's Jennie mentors BabyMonster in the first episode of 'Last Evaluation'|url=https://www.nme.com/news/music/blackpink-jennie-mentor-babymonster-first-episode-last-evaluation-3411176|website=NME|last=Puah|first=Ziwei|date=March 10, 2023|access-date=March 26, 2023|archive-date=March 14, 2023|archive-url=https://web.archive.org/web/20230314095305/https://www.nme.com/news/music/blackpink-jennie-mentor-babymonster-first-episode-last-evaluation-3411176|url-status=live}}
• Baemon TV (2024, YouTube){{Cite web|script-title=ko:베이비몬스터, 유령의 집 깜짝 방문에 '괴성'..'BAEMON TV' 1화 공개|trans-title=BabyMonster's Surprise Visit to the Haunted House Causes Screams, 'BAEMON TV' Episode 1 Released|url=https://entertain.naver.com/read?oid=109&aid=0005030899|publisher={{ill|Osen (newspaper)|ko|OSEN|lt=OSEN}}|via=Naver|language=ko|date=March 7, 2024|access-date=April 2, 2024|archive-url=https://web.archive.org/web/20240402083415/https://entertain.naver.com/read?oid=109&aid=0005030899|archive-date=April 2, 2024|url-status=live|last=Seon|first=Mi-kyung}}

• Hello Monsters World Tour (2025)

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Category:K-pop music groups

Category:Musical groups established in 2023

Category:South Korean girl groups

Category:Musical groups from Seoul

Category:YG Entertainment artists

Category:2023 establishments in South Korea

Category:English-language singers from South Korea

Category:South Korean musical septets

Category:Babymonster

Category:Circle Chart Music Award winners