Bill Clinton 1992 presidential campaign
{{Short description|Political campaign}}
{{use mdy dates|date=November 2021}}
{{Infobox U.S. federal election campaign
| committee = Bill Clinton for President 1992
| logo = {{Switcher
|General election logo|default=1
|Primary campaign logo}}
| logo_alt =
| campaign = 1992 Democratic primaries
1992 U.S. presidential election
| candidate = Bill Clinton
40th and 42nd Governor of Arkansas
(1979–1981, 1983–1992)
Al Gore
U.S. Senator from Tennessee
(1985–1993)
| cand_id = P00003392
| affiliation = Democratic Party
| status = Announced: October 3, 1991
Presumptive nominee: June 2, 1992
Official nominee: July 16, 1992
Won election: November 3, 1992
Certification: January 6, 1993
Inaugurated: January 20, 1993
| headquarters = Little Rock, Arkansas
| key_people = David Wilhelm (campaign manager)
James Carville (chief strategist)
George Stephanopoulos (senior strategist, communications director & spokesperson)
Paul Begala (senior strategist)
Harold M. Ickes (senior strategist)
Betsey Wright (deputy campaign chair, senior researcher)
Bruce Reed (deputy campaign manager for policy)
Rahm Emanuel (finance director)
Dee Dee Myers (media strategist)
Mandy Grunwald (media strategist)
David Axelrod (media strategist){{cite news|url=https://mediaburn.org/video/the-90s-election-specials-raw-david-axelrod-1/?t=23:19|title=[The 90's Election Specials raw: David Axelrod #1]|work=Mediaburn|date=1991-03-04|last=Morrissette|first=Jim|access-date=April 29, 2023}}
Mickey Kantor (general counsel)
Stan Greenberg (chief pollster)
| receipts =
| receipts_footnote =
| fec_date =
| slogan = For people for change
Putting People First
It's the economy, stupid!
For America, for the people
| themesong = "Don't Stop" by Christine McVie
| chant =
| website =
}}
{{Bill Clinton series|expanded=Presidential campaigns}}
{{Al Gore series}}
The 1992 presidential campaign of Bill Clinton, the then-governor of Arkansas, was announced on October 3, 1991, at the Old State House in Little Rock, Arkansas.{{Citation |title=On This Day: Governor Bill Clinton Announces His Candidacy for President of the United States |url=https://www.youtube.com/watch?v=1NCpDuxyNMM |access-date=2023-04-29 |publisher=Clinton Foundation |language=en}} After winning a majority of delegates in the Democratic primaries of 1992, the campaign announced that then-junior U.S. senator from Tennessee, Al Gore, would be Clinton's running mate. The Clinton–Gore ticket defeated Republican incumbent President George H. W. Bush and Vice President Dan Quayle in the presidential election on November 3, 1992, and took office as the 42nd president and 45th vice president, respectively, on January 20, 1993.
Candidate background
Bill Clinton was the governor of a traditionally conservative Southern state, Arkansas. He had been viewed as a viable presidential candidate before his actual bid in 1992. During the 1988 Democratic Party presidential primaries, where George H. W. Bush, the incumbent vice president, seemed all but inevitable as the president, many turned to Clinton as the next Southern leader of the party. Clinton was seen as a potential candidate as he was a popular Democratic governor in a state that had voted for Republicans in four of the last five presidential elections. Breaking with the traditional left wing platform of the Democratic Party, Clinton espoused the ideas of the Third Way.{{cite news|url=https://www.nytimes.com/1992/09/26/us/1992-campaign-democrats-clinton-says-he-s-not-leaning-left-but-taking-new-third.html|title=The 1992 Campaign: The Democrats; Clinton Says He's Not Leaning Left but Taking a New 'Third Way'|work=The New York Times|date=September 26, 1992|last=Kelly|first=Michael|access-date=February 17, 2021}} A former chairman of the DLC, he ran as a New Democrat.
Timeline
=Primaries=
In the wake of President George H.W. Bush's sky-high approval ratings after Operation Desert Storm, American media gave the Democratic Party little chance of winning the presidency in 1992.{{cite web|url=https://www.nytimes.com/1991/04/07/weekinreview/the-nation-1992-election-is-far-off-but-not-far-enough-for-some.html|title=The Nation; 1992 Election Is Far Off, But Not Far Enough for Some|work=The New York Times|date=April 17, 1991|last=Toner|first=Robin|access-date=February 17, 2021}} Early Democratic front-runners included Bill Bradley, a New Jersey senator; Jesse Jackson, who finished second in 1988; Dick Gephardt, a Missouri representative and then House Majority Leader; Al Gore, then a senator from Tennessee; and Jay Rockefeller, a senator from West Virginia. But each bowed out early; neither Bradley nor Rockefeller considered themselves ready to run, Gephardt seemed to accept Bush's re-election as a sure thing, and Gore had opted to spend more time with his family in the wake of a tragic accident that threatened the life of his young son. The most notable front-runner, Mario Cuomo, decided not to run on December 20, 1991, the final day to apply to run in the New Hampshire primary.
In the lead-up to the 1992 New Hampshire Democratic primary, the Clinton campaign was rocked by scandal when Gennifer Flowers accused Clinton of having a 12-year sexual affair. At the same time, Clinton was accused of misleading the U.S. Army Reserve to avoid service in the Vietnam War.{{Cite book|title=Guide to U.S. elections|others=Kalb, Deborah|date=December 24, 2015|isbn=978-1-4833-8035-3|edition=Seventh|location=Thousand Oaks, California|oclc=935494263}} Bill and Hillary Rodham Clinton addressed the sexual misconduct allegations in an interview by Steve Kroft on an episode of 60 Minutes aired after the Super Bowl XXVI.{{Cite news|date=1992-01-25|title=THE 1992 CAMPAIGN; Clintons to Rebut Rumors on "60 Minutes"|language=en-US|work=The New York Times|url=https://www.nytimes.com/1992/01/25/us/the-1992-campaign-clintons-to-rebut-rumors-on-60-minutes.html|access-date=2020-08-31|issn=0362-4331}} Although at that time the Clintons denied an affair, they admitted to have known Flowers and Bill admitted that he had caused problems in their marriage.{{Cite web|title=Washingtonpost.com Special Report: Clinton Accused|url=https://www.washingtonpost.com/wp-srv/politics/special/clinton/stories/flowers012792.htm|access-date=2020-08-31|website=www.washingtonpost.com}} Although Clinton lost to Paul Tsongas in the New Hampshire primary and suffered from persistent criticism over his character for the rest of the election, he won the Super Tuesday primaries. He ultimately secured the Democratic nomination after winning primaries in Illinois and Michigan, earning him the nickname "The Comeback Kid." At the same time, Bush's lead waned due to his administration's handling of the early 1990s recession and the 1992 Los Angeles riots.{{Cite book|last=Warren|first=Kenneth F.|title=Encyclopedia of U.S. campaigns, elections, and electoral behavior|date=2011|publisher=Sage|isbn=978-1-84972-549-1|oclc=755061870}}{{Cite book|last=Pomper|first=Gerald M.|title=The New York Times on critical elections, 1854-2008|date=2010|publisher=CQ Press|isbn=978-1-60426-583-5|oclc=567823148}}
= ''Arsenio Hall Show'' appearance =
Clinton was a guest on The Arsenio Hall Show on Wednesday June 3, 1992, the day after he secured the Democratic Party nomination.{{cite news|title= Gov. Bill Clinton plays saxophone on "The Arsenio Hall Show" June 3, 1992|work= Chicago Tribune|url= http://www.chicagotribune.com/sns-clinton-arsenio-jpg,0,5715444.photo|access-date=July 31, 2011}}{{cite web|url=https://www.thefreelibrary.com/Road+warriors.-a013318850|title=Road warriors.|publisher=Washington Monthly Company|year=1993|access-date=February 17, 2021}}{{cite magazine|title= Clinton Plays It Cool|magazine=Time|date=June 15, 1992|url= http://www.time.com/time/magazine/article/0,9171,975751,00.html|archive-url= https://web.archive.org/web/20080417001635/http://www.time.com/time/magazine/article/0,9171,975751,00.html|url-status= dead|archive-date= April 17, 2008|access-date=July 31, 2011|first=Walter|last=Shapiro}} He played "Heartbreak Hotel" on the saxophone.{{cite web |url=http://www.mtv.com/music/artist/clinton_bill/artist.jhtml|archive-url=https://web.archive.org/web/20070516084651/http://www.mtv.com/music/artist/clinton_bill/artist.jhtml|url-status=dead|archive-date=May 16, 2007| title=Bill Clinton| publisher=MTV.com|work=MTV|access-date=July 31, 2011}} The appearance is often considered an important moment in Clinton's political career, helping build his popularity amongst minority and young voters. Clinton's appearance on the show and subsequent media coverage of it, catapulted him ahead of Bush in the polls.
=Running mate selection=
{{Main|1992 Democratic Party vice presidential candidate selection}}
In June and July 1992, speculation grew about who Clinton was going to pick as his running mate. Possible candidates included Kerrey, Indiana congressman Lee Hamilton, Missouri congressman Dick Gephardt, Tennessee senator Al Gore, New Jersey senator Bill Bradley, Florida senator Bob Graham and Pennsylvania senator Harris Wofford. On July 9, 1992,{{cite web|url=http://clinton1.nara.gov/White_House/EOP/OVP/html/Bio.html|title=Biography of Vice President Al Gore|work=NARA.gov|date=1995|access-date=July 3, 2016|archive-url=https://web.archive.org/web/20160507065327/http://clinton1.nara.gov/White_House/EOP/OVP/html/Bio.html|archive-date=May 7, 2016|url-status=dead}} Clinton selected Gore as his running mate in the Arkansas State Mansion at Little Rock.
=Convention=
{{Main|1992 Democratic National Convention}}
During the 1992 Democratic Convention, the convention hall was plagued by the fact that independent candidate Ross Perot was tied with or beating Clinton in opinion research polls. This caused a moderate turn of events at the convention to win back Perot voters from the Perot campaign. This led to the selection of such speakers such as Representative Barbara Jordan from Texas to deliver a bipartisan keynote address to the convention delegates. Also speaking was the vice-presidential nominee Al Gore who appealed to the center as he was, at the time, a Southern moderate Democrat from Tennessee.
However, on the last day the convention convened on July 16, 1992, Ross Perot dropped out of the presidential race and left a gap for both Bush and Clinton to scramble for newly undecided voters. This greatly led to the advantage of Bill Clinton who gave his nomination acceptance speech that night.
=Election night=
Throughout election night, Clinton over performed in rural areas of the country such as in the mountain west, winning Montana, Colorado, and New Mexico (16 electoral votes). Clinton also won rural voters in the south and mid-west, carrying states such as Missouri, Arkansas, Tennessee, Kentucky, West Virginia, Louisiana, Georgia, and Iowa (57 electoral votes).
Campaign strategy
=The Southern lock=
A source of frustration for Democrats after the adoption of Richard Nixon's Southern strategy was the increasing Republican lock on the electoral votes of the Southern United States. Clinton's home of Arkansas gave Democrats hope that they could carry some Southern states and ultimately win the election. Clinton then made what even his opponents acknowledged was a master stroke by choosing Al Gore, a senator from Tennessee, as his running mate. This choice blunted a major strategy of the Bush campaign to paint Clinton and Gore as 'Northern liberals' in the mold of previous candidates George McGovern, Walter Mondale, Michael Dukakis, and, to a lesser extent, Hubert Humphrey. Additionally, Gore's prior military record removed much of the criticism Clinton had received earlier.
Besides Gore, several names were rumored to be in contention for the second spot, including Florida senator and former governor of Florida Bob Graham, Indiana congressman Lee H. Hamilton, Nebraska senator and former governor Bob Kerrey, Iowa senator Tom Harkin, and newly elected Pennsylvania senator Harris Wofford.
= Courting white voters =
According to Princeton politics professor Paul Frymer, Clinton's campaign successfully exploited the "Democratic capture" of African American votes to the detriment of African Americans. Frymer argues that the open hostility of the Republican Party towards minorities allowed Clinton to pursue the votes of white "Reagan Democrats" with sub-textually racist messages without losing support among the African American community.{{Cite book|last=Frymer|first=Paul|date=1999|title=Uneasy Alliances: Race and Party Competition in America|publisher=Princeton University Press}}
One way in which Clinton courted white votes was by associating closely with the Democratic Leadership Council (DLC), an organization created by southern conservative Democrats with the intent to bring white voters back to the Democratic party after the failure of the Mondale campaign in 1984. To that end, the DLC adopted Republican positions on race-related issues like crime, welfare, and affirmative action.{{Cite journal|last=Kim|first=Claire Jean|date=2002|title=Managing the Racial Breach: Clinton, Black-White Polarization, and the Race Initiative|url=https://www.jstor.org/stable/798094|journal=Political Science Quarterly|volume=117|issue=1|pages=55–79|doi=10.2307/798094|jstor=798094|issn=0032-3195}} Clinton served as the DLC national chairman from 1990 to 1991, and he aligned his rhetoric closely with that of the DLC during his campaign. For example, he advocated to "end welfare as we know it" and failed to mention race at all in his campaign book Putting People First, except while denouncing racial quotas.
Clinton, while serving as governor of Arkansas, refused to pardon a brain-damaged black man on death row named Rickey Ray Rector who had been convicted of killing a police officer. This was a widely publicized event that may have been influenced by Clinton's desire to not be painted "soft on crime," as failed Democratic candidate Michael Dukakis had been by the notorious Willie Horton ad.
Clinton also visited the Stone Mountain Correctional Facility in Georgia shortly before Super Tuesday to promote his "tough on crime" message. The location of the prison, Stone Mountain, Georgia is notable for its ties to white supremacist movements. Stone Mountain was the birthplace of the second rendition of the KKK and was a "white supremacist mecca." It is home to Stone Mountain Park which features a massive monument to the Confederacy carved onto the face of Stone Mountain.{{Cite web|title=Bill Clinton's Stone Mountain Moment|url=https://jacobinmag.com/2016/09/stone-mountain-kkk-white-supremacy-simmons/|access-date=2021-03-14|website=jacobinmag.com|language=en-US}} Clinton's press conference at the prison was organized to have a group of inmates, mostly black, present in the background. The image of "white political leaders in business suits in front of subjugated black male prisoners in jumpsuits"{{Citation|title=Front Matter|url=http://dx.doi.org/10.5406/j.ctt1vjqrrs.1|work=Leaders of Their Race|year=2017|pages=i–vi|publisher=University of Illinois Press|doi=10.5406/j.ctt1vjqrrs.1|isbn=978-0-252-09984-7|access-date=2021-03-14}} conveyed a message summed up by another contender for the Democratic nomination, former California governor Jerry Brown:
"Two white men and forty black prisoners, what's he saying? He's saying we got 'em under control, folks, don't worry."O'Reilly, Nixon's Piano, 411-412, 410After the Los Angeles riots of 1992, Clinton attended a summit conference of Jesse Jackson's Rainbow Coalition. During Clinton's speech, Clinton strongly criticized Jackson, who was sitting next to Clinton, for hosting Sister Souljah at the event. Clinton claimed that the comments Sister Souljah made were anti-white. The shocking denunciation was carried extensively by the media and gave Clinton's campaign a boost at a time when he was trailing Bush and Perot. Mary Matalin, Bush's campaign director, called Clinton's speech "a stroke of genius" by dealing with "the Jesse Jackson factor" by "publicly humilat[ing] him."O'Reilly, Nixon's Piano, 415
=President Bush's approval ratings=
For most of 1991, the incumbent president, George H.W. Bush, was extremely popular after the Persian Gulf War, with approval rating at times reaching as high as 90 percent. That war had helped erase the Vietnam Syndrome America had felt since the 1960s, restoring confidence in the country's ability to assert itself militarily abroad. But because of a growing public perception of an economic downturn, Bush's popularity began falling throughout late 1991, and by February 1992, his approval rating fell below 40%. Bush's approval would stay low for the rest of the campaign season.{{Cite web |url=http://webapps.ropercenter.uconn.edu/CFIDE/roper/presidential/webroot/presidential_rating_detail.cfm?allRate=True&presidentName=Bush%20(G.H.W.) |title=Job Performance Ratings for President Bush (G.H.W.) |access-date=August 15, 2008 |archive-url=https://web.archive.org/web/20090228070119/http://webapps.ropercenter.uconn.edu/CFIDE/roper/presidential/webroot/presidential_rating_detail.cfm?allRate=True&presidentName=Bush%20(G.H.W.) |archive-date=February 28, 2009 |url-status=dead }}
=Reasons for victory=
Clinton's charisma, combined with a talented campaign staff and skilled campaign strategy, led to victory. Organizational theorists have proposed that his campaign structure adopted an effective blend of informality with clear goal definition, which allowed for structured creativity. There was also the Ross Perot factor, as he took many votes from the angry base due to Bush's breaking of the no tax pledge. Bill Clinton also focused on the economy in 1992 due to the recession and ran on school choice, balanced budget amendment, opposition to illegal immigration and support for NAFTA. {{Citation needed|date=March 2023}}File:Candidate Bill Clinton at HH Rackham school Oct. 19, 1992.jpg in front of Rackham School at the University of Michigan on October 19, 1992, flanked by Michigan Senator Carl Levin, Hillary Clinton, Chelsea Clinton and Michigan Senator Donald W. Riegle, Jr. ]]
Endorsements
{{hidden begin|titlestyle=background:#cff|title=List of Bill Clinton 1992 presidential campaign endorsements|contentstyle=border:solid 1px silver; padding:8px; background:white;}}
Former Government Officials
- William Denman Eberle United States Trade Representative{{cite web |title=REPUBLICANS FOR CLINTON : Press Release - 1028/92
|url=https://www.ibiblio.org/pub/academic/political-science/speeches/clinton.dir/c221.txtp|date=28 October 1992}} (republican)
- Arthur Flemming United States Secretary of Health, Education, and Welfare (republican)
- John Frohnmayer chairman of the National Endowment for the Arts (republican)
Former Representatives
- John B. Anderson (R-IL) (independent since 1980)
- John Hall Buchanan Jr. (R-AL)
- Marc L. Marks (R-PA)
- Claudine Schneider (R-RI)
- Stanley R. Tupper (R-ME)
Governors
- Lowell Weicker (I-CT)
Former Governors
- Russell W. Peterson (R-DE)
State Officials
- Member of New Hampshire Senate Susan McLane (republican)
- Former Oregon Treasurer H. Clay Myers Jr. (republican
- Pasadena City Council Member Bill Paparian (republican)
Individuals
- Thomas Hoving former Director of the Metropolitan Museum of Art (republican)
- Calvin Klein fashion designer{{cite web |title=A CLEAR NIGHT FOR CLINTON
|url=https://www.washingtonpost.com/archive/lifestyle/1992/09/17/a-clear-night-for-clinton/c18d25bc-6610-401f-b0f7-bb5c15e4f8b0/|date=16 September 1992}}
- George C. Lodge Harvard Professor (republican)
- Clyde V. Prestowitz Jr. economist (republican)
- Elizabeth Rickey anti-racism activist (republican)
- Darryl Strawberry
- Calvin Waller lieutenant general in United States Army (independent)
Businessmen
- Larry Ellison CEO of Oracle Corporation (republican)
- Roger Johnson CEO of Western Digital (republican)
- John Sculley CEO of Apple Inc. (republican)
- John A. Young CEO of Hewlett-Packard (republican)
Actors
- Lauren Bacall
- Warren Beatty{{cite web |title=Perot, Economy Cool Hollywood Push for Clinton : Art and politics: In 1988, Dukakis got a warm welcome in traditionally Democratic filmland, but times have changed
|url=https://www.latimes.com/archives/la-xpm-1992-07-03-ca-1380-story.html|date=3 July 1992}}
- Anette Bening{{cite web |title=Clinton Embraces ‘Elite’ : Politics: Candidate calls entertainment-industry backers ‘gifted, creative and caring’ at high-profile fund-raiser.
|url=https://www.latimes.com/archives/la-xpm-1992-09-18-ca-555-story.html|date=18 September 1992}}
- Lloyd Bridges
- Dixie Carter (republican){{cite web |title=How Ross Perot got a line on Hollywood celebs
|url=https://ew.com/article/1992/06/12/how-ross-perot-got-line-hollywood-celebs/|date=12 June 1992}}
- Glenn Close{{cite web |title=THE 1992 CAMPAIGN: The Democrats; Clinton Rallies Supporters for Final 'Long Walk'
|url=https://www.nytimes.com/1992/11/02/us/the-1992-campaign-the-democrats-clinton-rallies-supporters-for-final-long-walk.html|date=2 November 1992}}
- Geena Davis
- Carol Channing
- Danny Devito
- Richard Dreyfuss
- Jill Eikenberry
- Carrie Fisher{{cite web |title=Stars come out for Clinton
|url=https://variety.com/1992/voices/columns/stars-come-out-for-clinton-1117862075/|date=22 October 1992}}
- Teri Garr
- Daryl Hannah
- Buck Henry
- Dustin Hoffman
- Gregory Hines
- Anne-Marie Johnson
- Christine Lahti
- Jack Lemmon
- Ali MacGraw
- Elizabeth Peña
- Rhea Perlman
- Michelle Pfeiffer
- Annie Potts
- Sheryl Lee Ralph
- Burt Reynolds
- John Ritter
- William Schallert
- Cybill Shepherds
- Andrew Shue
- Ron Silver
- Christian Slater
- Mary Steenburgen
- Meshach Taylor
- Courtney Thorne-Smith
- Michael Tucker
- Kathleen Turner
- Paul Winfield
Comedians
Filmmakers
- Alan and Marilyn Bergman, film composers
- Peter Guber, producer
- Callie Khouri, screenwriter
- Mike Nichols, director
- Linda Bloodworth Thomason, screenwriter
Musicians
- Michael Bolton, singer
- Judy Collins, singer
- Don Henley, singer and drummer
- Bruce Hornsby, pianist
- Quincy Jones, record producer
- Wynton Marsalis, trumpeter
- Kathy Mattea, singer
- T. S. Monk, drummer
- Linda Ronstadt, singer
- Barbra Streisand, singer
- Dionne Warwick, singer
- Grover Washington Jr., saxophonist
- Young MC
{{hidden end}}
See also
{{portal|1990s|Arkansas|Liberalism|Politics|United States}}
- 1992 Democratic Party presidential primaries
- 1992 Democratic Party vice presidential candidate selection
- 1992 Democratic National Convention
- 1992 United States presidential election
- George H. W. Bush 1992 presidential campaign
- Ross Perot 1992 presidential campaign
- Bill Clinton 1996 presidential campaign
- Sister Souljah moment
References
{{reflist}}
External links
- [http://www.4president.org/speeches/billclinton1992announcement.htm Bill Clinton announcement speech] {{Webarchive|url=https://web.archive.org/web/20201108111932/http://www.4president.org/speeches/billclinton1992announcement.htm |date=November 8, 2020 }}
- [http://www.4president.org/speeches/1992/clintongore1992convention.htm Bill Clinton acceptance speech]
- [https://www.c-span.org/video/?37209-1/clinton-portrait-victory Booknotes interview with P.F. Bentley on Clinton: Portrait of Victory, January 17, 1993.]
{{1992 United States presidential election}}
{{Democratic presidential campaigns}}
{{Bill Clinton}}
{{Al Gore}}
{{DEFAULTSORT:Bill Clinton presidential campaign, 1992}}