Brand Factory

{{Short description|Chain of retail stores operated by Future Group}}

{{Primary sources|date=July 2020}}

{{Use dmy dates|date=August 2018}}

{{Use Indian English|date=August 2018}}

{{Infobox company

| name = Brand Factory

| logo = Brand Factory Logo.jpg

| image = Brand Factory - 3B Ram Mohan Mullick Garden Lane - Beleghata - Kolkata 20180223150147.jpg

| image_caption = A Brand Factory store in Kolkata

| type = Private

| genre =

| foundation = 2006

| founder =

| defunct = {{End date| 2022}}

| fate = Acquired by Reliance Industries

| location_city = Mumbai, Maharashtra

| location_country = India

| location =

| locations = 100

| area_served = India

| key_people =

| industry = Retailing

| products = Apparel, Footwear

| services =

| market cap =

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| operating_income =

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| aum =

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| owner =

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| parent = Future Group

| divisions =

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| homepage = {{URL|brandfactoryonline.com}}

| footnotes =

| intl =

}}

Brand Factory was a chain of retail stores operated by Future Group but ownedby reliance group Its head office was in Mumbai. Launched in September 2006, it had 100 stores across 50 cities in India as of December 2018.{{cite web | last=Govind | first=Deepti | title=Brand Factory plans aggressive expansion, to focus on small towns | website=mint | date=December 18, 2017 | url=https://www.livemint.com/Industry/fBmNuyTH7UDpWDHPzQaNSK/Brand-Factory-plans-aggressive-expansion-to-focus-on-small.html | access-date=July 2, 2024}} It was India's largest discount retail chain and offered a wide range of apparel brands in different categories for men, women, infants, accessories, cosmetics, footwear, sportswear, and luggage.{{cite web|url=http://trendandoffers.com/brand-factory-3-day-denim-deals/|title=trendandoffers.com|website=trendandoffers.com}}{{cite web|url=http://newssuperfast.com/2014/12/31/brand-factory-offers-biggest-clearance-sale-this-new-year/ |title=Brand Factory offers 'Biggest Clearance Sale' this New Year |accessdate=2015-03-18 |url-status=dead |archiveurl=https://web.archive.org/web/20150402173805/http://newssuperfast.com/2014/12/31/brand-factory-offers-biggest-clearance-sale-this-new-year/ |archivedate=2015-04-02 }}{{cite web|url=http://www.indiainfoline.com/article/print/news-sector-retail/brand-factory-unleashes-its-ethnic-wear-collection-114111500034_1.html|title=Brand Factory unleashes its Ethnic Wear collection|website=www.indiainfoline.com}} The chain had planned to expand its number of outlets to 100 by 2018.{{cite web|url=http://www.livemint.com/Industry/fBmNuyTH7UDpWDHPzQaNSK/Brand-Factory-plans-aggressive-expansion-to-focus-on-small.html|title=Brand Factory plans aggressive expansion, to focus on small towns|date=18 December 2017|publisher=Livemint|first=Deepti|last=Govind}} It was acquired by Reliance Industries in 2022.{{Cite news |last=Kalra |first=Aditya |date=2022-02-28 |title=India's Reliance to take over operations of 250 more Future Retail stores-sources |language=en |work=Reuters |url=https://www.reuters.com/world/india/indias-reliance-take-over-operations-250-more-future-retail-stores-sources-2022-02-28/ |access-date=2023-02-10}}