Capri-Sun#CITEREFCapri Sun Groupn.d. b

File:Rudolf Wild.jpg

Rudolf Wild founded Rudolf Wild & Co. (better known as Wild) in Heidelberg, Germany, in 1931. After World War II, Rudolf Wild created Libella,{{sfn|Taylor|1998}} which, according to Rudolf's son Hans-Peter Wild, was Germany's first branded beverage with a fruit-juice base.{{harvnb|Wild|2022|p=96}}. {{langx|de|"das Getränk »Libella« ... war das erste deutsche Markengetränk auf natürlicher Fruchtsaftbasis!"}} Libella was successful, and Wild pursued several other ventures, including Capri-Sonne,{{harvnb|Taylor|1998}}. "With Libella's success, Wild moved on to bigger enterprises: ... [H]e created {{sic|Capri-Sun}}". Regarding name, see {{harvnb|Spiegel|2017}}. which was developed in the 1960s.{{sfn|Spiegel|2017}} Restrictions on color additives at the time in West Germany led to less visually appealing soft drinks, incentivizing opaque packaging.{{sfn|Gump|1979}} Rudolf Wild & Co. engaged with Thimonnier, a French company that primarily manufactured sewing machines, for rights to use their patented pouch design and pouch-making machines.{{sfnm|Doll|2009|Wild|2022|2pp=97–98}} According to Hans-Peter, Rudolf Wild & Co., they did not obtain exclusive rights to Thimonnier's patents but bought all of their machines to make the pouches.{{sfn|Wild|2022|pp=97–98}} After initial issues with spoilage and stains were resolved,{{sfn|Doll|2009}} the product debuted in West Germany in 1969.{{sfn|Boyer|1998}} The name references the Italian island of Capri, a fashionable yet affordable vacation destination for Germans of the 1960s.{{sfnm|Capri-Sonne|n.d.|Burfeind|2017}} Capri inspired many other product names around the same time and place, such as the Ford Capri, Capri pants, and Langnese Capri ice cream; it was branding that appealed to, and represented, bourgeois indulgence.{{Sfn|Maak|2001|p=53, 56–57}}

File:Hans-Peter Wild.jpg

At the initiative of Hans-Peter Wild, champion boxer Muhammad Ali began promoting the brand in 1978. SiSi-Werke, the Wild subsidiary responsible for Capri-Sonne, said that the deal included one product crate a week for four years. The endorsement—in which Ali said Capri-Sonne was, like him, "the greatest of all time"—led to a significant increase in sales.{{sfnm|Camilli|1978|Maeder|1978|Salewski|2016|Shapiro|2016}} By 1982, Capri-Sun was sold in 23 countries, in 19 of which it was the most popular fruit juice.{{sfn|Lazarus|1982a}} Availability rose to 52 countries by 1991.{{sfn|Marinucci|1991|p=[https://www.newspapers.com/article/the-san-francisco-examiner-selling-by-wo/117709515/ B-1]}}

Capri Sun GmbH (renamed from SiSi-Werke in 2018) is organized and headquartered in Germany and is a subsidiary of Swiss companies Capri Sun AG and Capri Sun Group Holding AG{{efn|name=companies|Capri Sun GmbH, Capri Sun AG, and Capri Sun Group Holding AG are the Wild subsidiaries based in Germany and Switzerland; Capri Sun Inc. is the Kraft subsidiary based in the United States. While the Wild subsidiaries are sometimes metonymically called "Capri-Sun", their official names do not contain hyphens. Capri Sun GmbH, not Capri Sun Inc., owns the Capri Sun trademarks in the United States.{{sfnm|Capri Sun GmbH|2022a|Capri Sun GmbH|2022b|2pp=107–108|Capri Sun Group GTC}} Where this article uses "Capri-Sun" unqualified to refer to a corporate entity, it is about the Wild subsidiaries.}} and of German company Wild.{{sfnm|Capri Sun GmbH|2022a|Capri Sun GmbH|2022b|2pp=107–108}} When Rudolf Wild & Co. went public in 2009, Hans-Peter Wild excluded Capri Sun AG from the offering to avoid losing control of it.{{harvnb|LZ|2009}}, quoting Wild. "Putting Wild on the stock exchange with Capri-Sonne as part of it makes no sense. Then, it could happen that Capri-Sonne would be bought out of the stock exchange package. I don't want that." {{langx|de|"Wild mit Capri-Sonne als Teil an die Börse zu bringen macht keinen Sinn. Dann könnte es passieren, dass Capri-Sonne aus dem Börsenpaket herausgekauft würde. Das will ich nicht."}} Wild licenses the brand to different companies, which {{as of|2009|lc=yes}} bottle Capri-Sun in 18 countries; Wild subsidiary INDAG supplies the various bottling plants.{{sfn|Doll|2009}} Another subsidiary, Pouch Partners, which has served as Capri-Sun's pouch supplier,{{sfnm|1a1=Capri Sun Group FAQ|2a1=Weinbren|2y=2020}} was sold to CCL Industries in 2023 and rebranded as CCL Specialty Pouches.{{sfn|Rosengren|2023}}

In 2009, Capri-Sun's global sales of 1.106 billion liters of absolute volume (243 million imp gal; 292 million U.S. gal) ranked third in the world among fruit juice brands, after Tropicana and Minute Maid.{{harvnb|LZ|2009}}. Tropicana sold 1.95 billion gallons to Minute Maid's 1.45 billion. At that time, per capita consumption in the United States and Germany was around 6 Capri-Sun pouches per year, while the French island of Réunion—a major Capri-Sun exporter where the juice sells for the same price as water{{sfn|Ronin|2016}}—had the highest per capita consumption at 9.6.{{sfn|Doll|2009}} {{As of|2023}}, Capri-Sun sells an estimated 6 billion pouches per year globally.{{sfn|Arthur|2023}} {{as of|2024}}, Forbes reports sales in more than 100 countries, netting roughly $500 million per year.{{sfn|Forbes|2024}}

File:Capri-Sonne-Werk Eppelheim.jpg, Germany, is shaped like a box of Capri-Sun.{{sfn|Widdrat|2022}}|alt=A mostly white large building styled after a crate of Capri-Sun: It has blue towers at two corners with "Capri-Sun" on both outer sides at their peaks; midway along both visible sides, there is an image of an Orange-flavor Capri-Sun pouch.]]

After initial poor sales under RHM Foods, Coca-Cola Schweppes Beverages took over production of Capri-Sun in the United Kingdom in 1994.{{sfnm|Meller|1993|Canadean|2015|p=9}} Coca-Cola Enterprises (CCE), which bought Coca-Cola Schweppes in 1997,{{sfn|Bloomberg|1997}} began selling the drink in France in 2007.{{sfn|Laemmel|2018}} As the number of children in Germany aged 6 to 12 decreased, SiSi-Werke developed a resealable spouted pouch aimed toward older demographics, which debuted in Germany and the United Kingdom by 2009.{{sfnm|LZ|2009|FoodBev|2016}} By 2014, CCE was selling Capri-Sun in France, Ireland, the Netherlands, and the United Kingdom;{{sfn|Bouckley|2014}} its successors Coca-Cola European Partners and Coca-Cola Europacific Partners (CCEP) continued selling the brand.{{sfnm|Selwood|2016b|Leonard-Bedwell|2022}} In Ukraine, {{as of|2015|lc=yes}} Capri-Sun is licensed to {{ill|Rosinka|uk|Росинка}}.{{sfnm|BMI|2015b|1p=55|Interfax-Ukraine|2015}} In France, 213 million pouches were sold in 2016, a 24% increase from the previous year.{{sfn|Laemmel|2018}} Sales increased another 20% to 250 million the next year.{{sfn|Fauroux|2018}}

In February 2017, SiSi-Werke announced that it would rename Capri-Sonne to Capri-Sun in Germany, the last country to have retained the original name. The brand faced some criticism for the change, some of it lighthearted in tone; they did not rule out reintroducing the name later.{{sfn|Spiegel|2017}} Three months later, Capri Sun Group's CEO reported no negative impact on sales.{{sfn|dpa|2017}} Starting in 2018, Capri Sun Group began assuming direct control of more of its distribution, starting with Switzerland, Austria, the Middle East, China, and Poland. Citing a desire to be more "agile and responsive", in 2023 it announced an end to its agreement with CCEP (covering Belgium, France, Luxembourg, the Netherlands, Portugal, Spain, Sweden, and the United Kingdom), with a gradual transition to begin in March 2024. It hired an additional 70 employees for the CCEP transition.{{sfn|Arthur|2023}}

In 1979, Shasta Beverages (then a part of Consolidated Foods) began to license the drink from Wild in the United States under the name Capri Sun.{{sfnm|Shirley|1982|Lazarus|1982a}} After two promising test runs in Buffalo, New York, and Atlanta, Georgia,{{harvnb|Lazarus|1982a}}; {{harvnb|Hodgell|1982}}; {{harvnb|Gump|1979}} (regarding Rochester, near Buffalo). Additionally, {{harvnb|Thompson|1980}} and {{harvnb|Hofmann|1981}} mention trials in St. Louis, Missouri, and in several cities in Ohio, respectively. Shasta began a rolling expansion, starting with the Midwestern and Southeastern United States in 1980 and 1981.{{sfn|Hodgell|1982}}

When Shasta introduced the product in the United States, its single-serving packaging was unusual in contrast with the {{convert |46 |usoz |l |adj=on}} cans that dominated the fruit juice market. Despite initial issues on the rollout, the packaging was light, durable, blunt, long-lasting, freezable, and insular. The patented design, trademarked under the name Doy-N-Pack and exclusively licensed by Shasta from Wild, soon faced a competitor in aseptic "brick packaging" like Tetra Brik. Both proved popular in stores, and Doy-N-Pack would usher in the use of pouches for single-serving food and beverage containers in the United States.{{harvnb|Griffin|Sacharow|Brody|1985}}. {{harvnb|Calamusa|2013|p=27}}. {{nowrap|"[T]his}} single serve bottom gusseted standup pouch with its attached overwrapped straw would re-invent the way we and a generation of children thought about and accepted pouch packaged products in our everyday lives ... As mentioned, this single product market success, more than any other, pushed the market forward".

Shasta intended the product for children around 7 to 12; its marketing director for new products told a journalist, "Adults have a mental block about putting the straw in—they try to be careful, and it just doesn't work."As quoted in {{harvnb|Hofmann|1981}}, regarding children ages 8 to 12. See also {{harvnb|Shirley|1982}}, quoting the same person: "We think our largest market segment is children between 7 and 11 years old." Instead of general advertising, Shasta's marketing placed image spots in kids' magazines such as DuckTales and Sports Illustrated for Kids, building brand loyalty based on promotional offers, word of mouth, and child-oriented package design.{{sfn|Marinucci|1991}} Early marketing emphasized the product as all-natural, a designation that was met with some criticism.Variously:

• {{harvnb|Okun|1979}}, quoting a review panelist. "I also resent them using the word 'natural' on the label. It uses 12% fruit juice, the same as many Hi-C-like drinks".
• {{harvnb|Gump|1979}}. "Capri Sun's marketing campaign emphasizes a 'natural fruit drink' with 'no preservatives' and 'nothing artificial'. But it's only 10% fruit juice, just like Hi-C and Hawaiian Punch."
• {{harvnb|Sugarman|1988}}. "Capri Sun, a 'natural fruit drink' with 'no artificial ingredients' ... also lists 'grape skin extract' as one of the ingredients in its raspberry apple beverage." By 1982, it had a 10% market share where it was available and was aiming for a 15–20% share against competitors Hi-C and Hawaiian Punch,{{sfn|Lazarus|1982a}} which were about half its price.{{sfn|Griffin|Sacharow|Brody|1985}} Most of Capri Sun's early market share gains came at the expense of small brands.{{sfn|Griffin|Sacharow|Brody|1985}}

In 1983, the Capri Sun brand brought Shasta $28 million in sales.{{sfn|Greenberg|1984|p=[https://www.newspapers.com/clip/117479873 7-3]}} In 1985, Sara Lee (the former Consolidated Foods) sold Shasta to National Beverage.{{sfn|Tribune|1985}} Capri Sun Inc.,{{efn|name=companies}} a dedicated subsidiary, was established to market Capri Sun in the 1980s, headquartered in San Mateo, California, with factories in nearby Fresno and in Granite City, Illinois.{{sfnm|Coyle|1987|Lazarus|1991}}

In December 1991, Kraft General Foods{{efn|Renamed Kraft Foods, Inc. in 1995.{{sfn|Collins|1995}} The North American grocery business was split off in 2012 as Kraft Foods Group; the rest of the company became Mondelez International.{{sfn|Rushe|2012}} Kraft Foods Group merged with Heinz to become part of Kraft Heinz in 2015.{{sfn|Kell|2015}}}} announced a buyout of Capri Sun Inc. for $155 million (${{Inflation|US|155|1998}} million in {{Inflation/year|US}}), making it part of General Foods USA. Kraft's acquisition of Capri Sun was expected to strengthen the former's share in the juices and drinks market and increase the latter's marketing power.{{harvnb|Lazarus|1991}}; {{harvnb|Daily Times|1991}}; {{harvnb|Carney|1992|p=102}}; {{harvnb|Moss|2014|p=134}}; {{harvnb|Capri Sun GmbH|2022a}}. ({{harvnb|McDonough|2002|p=Business-1}}, and {{harvnb|Nguyen|Glantz|Palmer|Schmidt|2019}} incorrectly characterize the deal as a mere transfer of rights.) The acquisition covered marketing rights in the United States (extending to Puerto Rico), Canada,{{efn|Capri Sun was being advertised in Canada by March 1991,{{sfn|Capri Sun Inc.|1991}} continuing after Kraft's purchase in September;{{sfn|Grocery Specials|2002}} a 2009 CNN Money article noted Kraft as the distributor there.{{sfn|Feldman|2009}}}} and Mexico,{{efn|Kraft announced in 2000 that it would be launching Capri Sun in Mexico, imported from the U.S.;{{sfnm|Patrón|2000|Zapata|2000}} in 2013, Jumex, rather than Kraft, announced plans to bring Capri-Sun to the Mexican market for the first time, with Capri Sun AG and sister company WILD-INDAG providing equipment and support.{{sfnm|Bouckley|2013a|Bouckley|2013b}}}}{{sfn|Daily Times|1991}} the former two of which Kraft retains rights in {{as of|2022|lc=yes}}.{{sfn|Food Engineering|2022}}

Kraft's parent company, Philip Morris Cos. (later renamed Altria),{{sfn|Callahan|Manier|Alexander|2006}} had been barred from marketing cigarettes to children, but had accrued significant experience in selling to young people before the ban was implemented. To make use of this expertise, they acquired sugary drink brands, including Capri Sun, Kool-Aid, and Tang.{{sfnm|1a1=Nguyen|1a2=Glantz|1a3=Palmer|1a4=Schmidt|1y=2019|2a1=Jacobs|2y=2019a}} The campaign they created emphasized flashy colors and beach scenes, evoking a bright and fun-seeming "California cool"; later, they would switch to a sporty theme. In 1994, Philip Morris added Capri Sun to Lunchables, prepackaged lunch sets for schoolchildren.{{sfn|Nguyen|Glantz|Palmer|Schmidt|2019}} By 2006, marketing techniques had gone online as well, including a website where children under the age of 13 could submit photos for a chance to win a vacation for their families{{sfn|Lewin|Lindstrom|Nestle|2006|p=338}} or send Capri Sun–themed greeting cards.{{sfn|Lewin|Lindstrom|Nestle|2006|p=340}} These techniques were extremely successful: by 1996, Capri Sun was selling 26% more each year than the last, and sales had risen to over $230 million from around $100 million in 1991.{{sfn|Carney|1992|p=102}} This rise was also attributed to improvements in manufacturing efficiency.{{sfn|Moss|2014|p=134}} In 2008, Capri Sun went from projecting a 5% drop in sales to a 17% increase because of a "Respect the Pouch" campaign aimed at 6–12 year-olds.{{sfn|Moss|2014|pp=134–135}} A 2019 review in The BMJ, which criticized the health effects of marketing sugary drinks to children, found that the marketing techniques introduced by Philip Morris were still in use, even after Kraft became independent of it in 2007.{{sfn|Nguyen|Glantz|Palmer|Schmidt|2019}}

In the 2020s, Capri Sun has been noted for its marketing to parents. In 2020, Kraft used the Granite City plant to manufacture pouches of filtered water labeled "we're sorry it's not juice", donating 5 million pouches to schools in the Granite City area and Chicagoland.{{sfnm|Hollan|2020|Pletsch|2020}} The accompanying ad campaign, according to Ad Age, was targeted towards parents in the area who were concerned about COVID-19 pandemic safety restrictions shutting down drinking fountains.{{sfn|Diaz|2020}} In 2022, the company released an advertisement more directly targeted at parents in light of new regulations, starring a character named "Juicio". The character, modeled after the male leads of romance novels (such as those modeled by Fabio), appears onscreen in-character for long enough to try and disinterest children viewers and then changes tack to pitch Capri Sun to the adults still watching.{{sfn|Nelson|2022}} This was not their first foray into marketing to parents: under Philip Morris Cos., Capri Sun slightly changed the formula to include juice concentrate, which allowed them to include "Natural fruit drink. No artificial flavors." on the packaging.{{sfn|Moss|2014|pp=134–135}}

In 1980, Capri-Sun established a factory in Nigeria.{{sfn|Canadean|2015|p=9}} {{as of|2019}} the brand is licensed there by Chi Limited, a Coca-Cola Company subsidiary.{{sfnm|Canadean|2016|Arthur|2019}} A second African factory was established in Viana, Angola, in 2013.{{sfn|Capri-Sun|2013}} In 2012, SDU Beverages of India agreed to produce Capri-Sun there, with distribution rights in Bangladesh, the Maldives, Nepal, and Sri Lanka. SDU has produced pouches from a factory in Hyderabad since 2014.{{sfn|Kesireddy|2014}} In L'Étang-Salé on Réunion, a French island in the Indian Ocean, Grand Sud Productions has operated a factory since 2004, which also distributes to Madagascar, Mauritius, Mayotte, and Tahiti. By 2016, the factory had produced more pouches than either Angola or India.{{sfn|Ronin|2016}}

File:Capri-Sun China headquarters (20220418131317).jpg|alt=A modern building with a glass and metal façade, the words "Capri-Sun" and Chinese text toward its top. On the road leading to it, a sign bearing Chinese text and the translation "Bestshin Beverages (Beijing) Co., Ltd."]]

Capri-Sun products first became available in China in 2005 but did not spread beyond the Beijing area until 2015, when Reignwood Group partnered with Capri-Sun to expand nationwide. Their factory in the Beijing Yanqi Economic Development Area has a capacity of 650 million pouches per year.{{sfnm|Arthur|2015a|Zhu|2016}} According to China Daily, Capri-Sun sold 80 million pouches in China in 2015.{{sfn|Zhu|2016}} Agthia Group began producing Capri-Sun in the United Arab Emirates in 2009, also selling to the rest of the Gulf Cooperation Council, excluding Saudi Arabia.{{sfnm|BMI|2010|1p=23|BMI|2015a|2p=70}} Agthia discontinued their sale of Capri-Sun in 2020.{{sfn|Caterer|2021}}

A Capri-Sun executive told China Daily in 2016 that they produce 27 flavors worldwide.{{sfn|Zhu|2016}} The best-known flavor globally is Orange.{{sfn|AFP|2009}} In the United States, an initial roster of Apple, Fruit Punch,{{refn|group=fl|Pear, grape, orange, apple, pineapple{{sfn|Daily Meal|2021}}}} Lemonade, and Orange{{sfn|Lazarus|1982b}} has expanded to include Mountain Cooler,{{refn|group=fl|Apple and raspberry{{sfn|Eschman|2016}}}} Pacific Cooler,{{refn|group=fl|Apple, cherry, pineapple, and grape{{sfn|Eschman|2016}}}} Strawberry Kiwi, Tropical Punch,{{refn|group=fl|Strawberry, orange, pineapple, lemon, and lime, among other flavors{{sfn|Eschman|2016}}}} and Wild Cherry.{{sfnm|Eschman|2016|Mather|2022}} Options vary by country: In France {{as of|2017|lc=yes}}, for instance, the only flavors in the main line are Classic (orange) and Red Multifruit{{refn|group=fl|Apple, blackcurrant, and cherry{{sfn|Be.|2017}}}} and Yellow Multifruit{{refn|group=fl|Apple, banana, and passionfruit{{sfn|Be.|2017}}}} organic ("{{lang|fr|Bio}}") flavors;{{sfnm|Leboulenger|2016|Be.|2017}} Orange, Tropical, Blackcurrant, and Cherry are sold in the United Kingdom {{as of|2022|lc=yes}};{{sfn|Leonard-Bedwell|2022}} and {{as of|2015|lc=yes}} the Chinese market has Orange, White Grape, Pear, and Peach Apple.{{sfn|Arthur|2015a}} Flavor profile also varies: German fruit flavors are riper than French ones. Flavors in China, Mexico, and the United Arab Emirates are sweeter than those in Europe, which Capri-Sun says is to cater to local tastes; likewise, Hungarian cherry flavors are more sour than elsewhere.{{sfnm|Doll|2009|Bouckley|2013a|Arthur|2015a}}

In addition to the main line of juice concentrate–based beverages,{{harvnb|Capri Sun Group FAQ}} "Do you use real fruit juice for Capri-Sun? / Yes, we use real fruit juice from concentrate." American Capri Sun products have included four no-added-sugar lines—100% Juice, Fruit Refreshers, Fruit & Veggie Blends (previously Super V), and Organic{{sfn|Wohl|2017}}—and Roarin' Waters, a line of flavored waters.{{sfnm|Painter|2006|Lileks|2006}} The United Kingdom has its flavored water line, Fruity Water (sold in Mango Passionfruit and Blackcurrant).{{sfn|Selwood|2016b}} A "No Added Sugar" version debuted there in 2015,{{sfn|Arthur|2018}} in 2020 becoming "No Added Sugar Nothing Artificial" through use of stevia as a sweetener;{{sfn|Wells|2020}} in 2023, Capri-Sun began replacing it with "Zero Added Sugar", which contains sucralose.{{sfn|Beeson|2023}} Fruit Crush, another no-added-sugar line, is sold in France in Apple Strawberry and Tropical flavors.{{sfnm|Leboulenger|2016|Be.|2018}} Capri-Sun squash (concentrated syrup) is sold in the United Kingdom{{sfn|Dawson|2021}} and Germany.{{sfn|Rentz|2022}} Sisi-Werke introduced an organic variety of the drink in 2011.{{sfn|Econo Rhein-Neckar|2011|p=3}}

A 2009 comparison of various flavored drinks published by the Harvard T.H. Chan School of Public Health classified Capri Sun Strawberry Kiwi in the least healthy tier, alongside all of the other surveyed fruit punch and fruit juice drinks. Drinks in this tier, which had a classification requirement of more than 12 grams (2.9 teaspoons) of sugar per 12 fluid ounces (.35L), were recommended for consumption only "sparingly and infrequently". At 34 grams (8.1 tsp) of sugar, the drink's sugar content was the lowest in the fruit drinks category. Capri Sun Lemon Lime, a sports drink with 20 grams (4.8 tsp) of sugar per 12 ounces, was also placed in the least healthy tier.{{sfnm|Nutrition Source|2012}} In 2015, facing declining sales, Kraft switched the main Capri Sun line from high-fructose corn syrup (HFCS) to regular sugar and switched the Roarin' Waters flavored water brand from HFCS and sucralose to sugar and stevia,{{sfn|AP|2015}} dropping the sugar content from 30g per 12 ounces to 26g.{{Sfn|Harris|Romo-Palafox|Choi|Kibwana|2019|p=21}} In 2022, Capri Sun cut the sugar content of its pouches by just under half by adding monk fruit concentrate.{{sfn|Shure|2022}} The same year, CCEP changed the composition of some of its Capri-Sun flavors to be compliant with the United Kingdom's new rules on food high in fat, salt, and sugar.{{sfn|Leonard-Bedwell|2022}}

In January 2007 a Florida woman, backed by the Center for Science in the Public Interest, filed suit against Kraft for deceptive packaging, alleging that its usage of HFCS made its claimed "all-natural" status inaccurate. Kraft announced a day later that they would cease labeling Capri Sun that way as part of a planned reformulation and repackaging, replacing the words with "no artificial colors, flavors, or preservatives".{{sfnm|Ledger|2007|Salisbury|2007|2p=[https://www.newspapers.com/clip/117751678/kraft-to-relabel-capri-sun-packages/ 9B]}} Tesco, the largest supermarket chain in the United Kingdom, announced in 2015 that it would stop selling Capri-Sun pouches with added sugar, as part of an initiative that also affected competitors Ribena and Rubicon; The Guardian characterized the move as an unprecedented action against branded sugary drink suppliers.{{sfnm|Arthur|2015b|Collinson|2015}} In January 2023, a class action was filed in the United States, disputing the "no artificial colors, flavors, or preservatives" tagline in light of Capri Sun apple juice's incorporation of citric acid.{{sfn|Kim|2023a}}

File:Capri Sun pouch standing.jpg

Capri-Sun drinks are stored in laminate foil pouches made of aluminum, polyester, and polyethylene,{{Sfn|Maak|2001|p=53}}{{Sfn|Farmer|2013|p=7}} usually {{convert|200|ml|sp=us}} in volume.{{harvnb|Arthur|2015a}}, citing a Capri-Sun spokesperson; {{harvnb|Selwood|2016a}}. The distinctive Doy-N-Pack pouches were developed by Rudolf Wild & Co. in collaboration with Thimonnier.{{sfnm|Doll|2009|Wild|2022|2pp=97–98}} The pouches have become a key part of Capri-Sun's brand identity,Variously:

• {{Harvnb|Griffin|Sacharow|Brody|1985}}. "Capri Sun's unusual Doy-N-Pack packaging was unique in 1979 ... Doy-N-Pack's eye-catching, flashy graphics".
• {{Harvnb|Hofmann|1981}}. "What's the big deal about adding one more fruit drink to a market overflowing with 'natural fruit flavors'? / With Capri Sun, It's the packaging: unique foil pouches with straws, sharpened at one end, to provide access to the contents."
• {{Harvnb|Kim|2023b}}. "Capri Sun's trademark on its signature juice pouch". and their advent in the United States, where Tetra Brik packaging had yet to debut, played a major role in popularizing stand-up pouches. In the United States, the pouches, sold in packs of 10,{{sfnm|Hofmann|1981|Calamusa|2013|p=27}} were initially double the price of their 46-US-fluid-ounce (1.4 L) competitors, but over time stand-up pouches have become cheaper than alternatives.{{sfn|Brody|2013|p=[https://www.ift.org/~/media/food%20technology/pdf/2013/03/0313_col_packaging.pdf#page=1 73]}} The Doy-N-Pack patents expired in the 1990s.{{sfn|Brody|2000}} Around 1998, stand-up pouches overtook aseptic "brick" packaging as the more common format for food and beverages.{{sfn|Brody|2003}}

Capri-Suns were introduced with plastic-wrapped plastic straws.{{Sfn|Maak|2001|p=53}} After England banned single-use plastic straws in 2020,{{Sfn|BBC|2020}} Capri-Sun introduced paper straws to its pouches in the United Kingdom, a move it said was environmentally friendly. Capri-Sun drew some criticism for the straws' inability to pierce the pouch in opening the drink and the still-existing plastic wrapping on the straw, which Capri-Sun said was required under British law.{{sfnm|Daily Telegraph|2021|Cumming|2023}}

SiSi-Werke attempted to secure trademarks for eight of its pouch designs in the European Union (although not the original pouch shape), in the context of fruit drinks and fruit juices. The European Court of Justice, which has consistently rejected trademarks based on product shape, rejected the request in 2006.{{sfn|Schafft|Arnold|2006|pp=373–374}} The shape is trademarked in Germany, where SiSi-Werke has won multiple court cases defending it.{{sfn|Hofmann|2014}} Capri Sun GmbH has filed some lawsuits in the United States to defend its trademark on the pouch design, securing a $650,000 licensing fee from Faribault Foods in one case. In 2017, Capri Sun GmbH sued the pouch manufacturer American Beverage, claiming that the pouches it supplied to SunnyD and 23 other brands constituted trademark infringement. In April 2022, U.S. District Judge Paul A. Engelmayer found conflicting evidence for Capri Sun GmbH's claim that the pouch design was regularly associated with Capri Sun by consumers.{{harvnb|Karpan|2022}}, citing {{harvnb|Capri Sun GmbH|2022b}}. The parties reached a settlement-in-principle in October 2023 on the eve of the trial.{{sfn|Kim|2023b}}

After a series of instances in which mold was found in its pouches, Kraft in 2014 introduced clear bottoms, both to assuage concerns about mold and emphasize the lack of artificial colors, which internal research showed most consumers were unaware of.{{sfn|Zmuda|2014}} Occasional mold reports have continued,{{sfnm|Stump|2018|Tolentino|2021}} including in a viral 2021 TikTok in which a father shows the mold through a pouch's clear bottom.{{sfn|Tolentino|2021}} Kraft stresses that the mold is naturally occurring, and may arise due to small punctures.{{sfn|Tolentino|2021}} Kraft permanently reverted to foil bottoms in 2022, citing supply chain issues.{{sfn|Capri Sun|2022}} The same year, Kraft recalled over 5,000 Wild Cherry pouches after discovering some were contaminated with cleaning supplies.{{sfnm|Lopes|2022|Onque|2022}}

The packaging of Capri-Sun has been the subject of scrutiny. In 2015, U.S. environmental activist groups started a campaign to make Kraft rethink its packaging of Capri Sun, claiming that the packages are not easily recycled, resulting in 1.4 billion pouches littered annually. Capri Sun pouch recycling is done by TerraCycle, founded in 2001, but according to environmental groups, only 2% of pouches are recycled this way.{{sfnm|Feldman|2009|Ellis|2012|Satran|2015}} In Germany, Capri-Sun purchases a recycling guarantee from the aluminum industry (which does the recycling), getting a Green Dot on every pouch and box of pouches.{{sfn|Fishbein|1996}} A 2001 essay by Niklas Maak, however, termed Capri-Sonne the "antichrist of the environmentalists" in 1980s Germany for its 12% juice content, as well as the packaging materials. "More waste is not possible for {{Convert|0.2|L|U.S.oz}} of aqueous liquid", he wrote.{{Sfn|Maak|2001|p=53}}

In addition to the well-known Doy-N-Pack pouch, Capri-Sun comes in other packaging in various markets. Products targeting older demographics have included a resealable {{convert|330|ml|adj=on|sp=us}} pouch with spout and safety cap,{{sfnm|LZ|2009|Arthur|2015a|FoodBev|2016|Cronin|2019}} and in the United States a 16.5-US-fl-oz (0.5 L) aluminum "bottle can" manufactured in Japan by {{ill|Daiwa Can Company|ja|大和製罐}}.{{sfnm|B|2003|Brody|2004}} The squash lines are sold in one-liter plastic bottles.{{sfn|Dawson|2021}}

At the same time that Philip Morris Cos. and Kraft marketed Capri Sun to children, child obesity rates in the United States began rising, a phenomenon attributed in part to the rise in sugary drinks consumption across the board.{{sfn|Jacobs|2019a}} Food industry advertising, including the marketing of sugary drinks to children, has been linked to adverse effects on diet.{{sfnm|1a1=Lewin|1a2=Lindstrom|1a3=Nestle|1y=2006|1pp=328–329|2a1=Nguyen|2a2=Glantz|2a3=Palmer|2a4=Schmidt|2y=2019}} A 2013 online poll from Foodwatch, a European consumer protection group, resulted in Capri-Sun receiving a "Golden Windbag" award for perceived deceptive advertising to children. Capri-Sun denied that its advertising was targeted towards children.{{sfn|Local|2013}}

Parents who respond to surveys tend to overrate the health value of Capri Sun and underestimate its harmful additives. A 2015 study in Public Health Nutrition on American parents' attitudes towards sugary drinks found that 36% of surveyed parents with children between the ages of 2 and 17 rated Capri Sun as "somewhat" or "very healthy"; 48% say that they gave the drink to their children in that age group. Black and Hispanic parents were significantly more likely to rate Capri Sun as healthy than white parents, and the rating was higher than sugary fruit drinks as a category, which only 30% of parents gave the same rating. Regarding Roarin' Waters, 39% rated the same, but only 16% said they give their children a drink. Hispanic parents were significantly more likely than white parents to rate the product as healthy, although black parents were not. Roarin' Waters was one of a few products to be rated less healthy than its category overall; 48% rated flavored water drinks as healthy. The study concluded that those parents may have selected Capri Sun Roarin' Waters because they considered it a healthier option.{{sfn|Munsell|Harris|Sarda|Schwartz|2015|pp=[https://www.cambridge.org/core/services/aop-cambridge-core/content/view/D3CD799AFA14A8EEFD518753518208FD/S1368980015000397a.pdf/parents-beliefs-about-the-healthfulness-of-sugary-drink-options-opportunities-to-address-misperceptions.pdf#page=6 49–50]}} A 2021 survey published in Pediatric Obesity found that most parents with young children correctly guessed that the Fruit Punch and Roarin' Waters flavors had added sugar, but a majority did not accurately guess that Roarin' Waters contained non-nutritive sweeteners. Only 3.1% of respondents who looked at the front packaging of Roarin' Waters correctly assessed that it contained no juice, and that number increased to a slight majority for those who viewed an information panel about the drink.{{sfn|Harris|Pomeranz|2021|p=[https://uconnruddcenter.org/wp-content/uploads/sites/2909/2021/04/IJPO_12791.pdf#page=5 5]}} Niklas Maak criticized the trend of Capri-branded items in West Germany at the time it was launched, terming it a flashy way to sell poor-quality products, and specifically criticized the Capri-Sonne packaging as difficult to handle and use.{{Sfn|Maak|2001|pp=56}}

In 2015, author Josephine Lébard noted Capri-Sun's popularity, along with that of SunnyD, in Clichy-sous-Bois, a banlieue near Paris{{sfn|Lebard|2015}}—indicative of the drink's broad popularity in poorer areas in France.{{harvnb|Laemmel|2018}}. "It's an open secret according to a former member of Coca-Cola's sales department: Sales of Capri-Sun are exploding in poor areas; elsewhere, they sometimes come up empty." {{langx|fr|"C'est un secret de Polichinelle pour un ancien membre du service commercial de Coca-Cola: les ventes de Capri-Sun explosent dans les quartiers pauvres; ailleurs, il fait parfois chou blanc."}} A representative of Coca-Cola France told Slate.fr in 2018 that 87% of families with children under 15 recognized the Capri-Sun brand.{{sfn|Laemmel|2018}} A 2021 report from the Rudd Center for Food Policy and Health found that the average black child in the United States between the ages of 6 and 11 viewed an ad for Capri-Sun 21 times in 2018; for a white child in the same age group, that number was 11.{{sfn|Jacobs|2019b}}

A 2022 Morning Consult survey of American Generation Z adults ranked Capri Sun in 17th place out of over 4,000 on a list of their most favored brands, rated favorably by 77% of respondents.{{sfn|Morning Consult|2022|pp=[https://go.morningconsult.com/rs/850-TAA-511/images/Gen-Zs-Favorite-Brands-2022.pdf#page=2 1–2], [https://go.morningconsult.com/rs/850-TAA-511/images/Gen-Zs-Favorite-Brands-2022.pdf#page=6 5]}} Capri Sun was also one of the brands with the largest differential between Gen Z and older peers; the brand's favorability rating with Gen Z was 16 percentage points higher than the U.S. adult population at large, 19th highest in the brands surveyed, and 7 percentage points higher than the Millennial (Gen Y) respondents, for 16th place.{{sfn|Morning Consult|2022|pp=[https://go.morningconsult.com/rs/850-TAA-511/images/Gen-Zs-Favorite-Brands-2022.pdf#page=7 6–7]}}

A 2022 review of fruit punch drinks in the Marin Independent Journal gave Capri Sun All Natural Fruit Punch two of four stars, noting its lower sugar content compared to other listed sugary drinks but criticizing its taste as "watery" and not evocative of the fruits depicted on the label.{{sfn|Thym|2022}} Marnie Shure of The Takeout, reviewing Capri Sun fruit punch after the addition of monk fruit, wrote that the sweetness had now become the primary flavor, rather than notes of actual fruit as before, and assessed a perhaps 5% increase in tartness, but complimented the lack of aftertaste she associated with most sweeteners.{{sfn|Shure|2022}} Chad Eschman of VinePair reviewed Capri Sun flavors as they relate to creating mixers; reviews included positively rating the combination of gin and Pacific Cooler as tasting like a large white gummy bear and negatively rating the combination of tequila and Tropical Cooler as "we've made a huge mistake".{{sfn|Eschman|2016}}

A 2017 review of "your kids' lunch box favorites" by Brooke Jackson-Glidden and Cooper Green in the Statesman Journal noted the Capri Sun Strawberry Kiwi's 13 grams of sugar, praising its moderately sweet taste and small size. Green commented that it was "definitely not the best flavor of Capri Sun."{{sfn|Jackson-Glidden|2017}} The Daily Meal in 2021 (before the monk fruit change) faulted the 13 grams in Fruit Punch and 20 grams of fruit sugar in 100% Juice Fruit Punch, calling it a "red flag" and ranking Fruit Punch among the unhealthiest juice boxes. The publication further criticized the lack of Vitamin C in either.{{sfn|Daily Meal|2021}}

Roarin' Waters faced early criticism for its sugariness and lack of juice.{{sfnm|Painter|2006|Lileks|2006}} Gannett News Service's Kim Painter characterized it as "a reduced-calorie fruit drink, apparently made for children who expect all drinks, even water, to be sweet",{{sfn|Painter|2006|p=B2}} while James Lileks of the Minneapolis Star Tribune wrote that his daughter thought it tasted like Easy Mac.{{sfn|Lileks|2006}} The Daily Meal also ranked Roarin' Waters (all flavors) on its list of unhealthiest juice boxes, citing its lack of juice and its 8 grams of sugar. They granted that it may be an option for children who do not drink enough water and concluded, "It's not bad for you per se, but you may be better off diluting real juice with water."{{sfn|Daily Meal|2021}}

Capri-Sun in Europe has sponsored a number of athletic endeavors, including holding naming rights to the cycling team previously known as IJsboerke in 1981 and 1982.{{sfnm|1a1=Wild|1y=2022|1pp=131–132|2a1=MdC|2y=n.d.|postscript=}}

{{quote box|width=25%

|"Go ahead, stick the straw, stick the straw in the Capri-Sun."

[{{lang|fr|Vas-y plante la paille, plante la paille dans l'Capri-Sun.}}]

|author=BoyBandit

|source="CAPRI-SUN"{{harvnb|BoyBandit|2017}}, as quoted in {{harvnb|Laemmel|2018}} & {{harvnb|Fauroux|2018}}.}}

A number of French rap artists, including Jul and Timal, have referenced Capri Sun in their songs. Rappers BoyBandit and Edinho have both written songs called "CAPRI-SUN".{{sfn|Fauroux|2018}} Nicolas Santolaria of Le Monde described Capri-Sun as "the new ostentatious elixir of French rappers and gangsters".{{harvnb|Santolaria|2020}}. {{langx|fr|"le nouvel élixir ostentatoire des rappeurs et des gangsters français".}} Humorist Alexandre Majirus connected the trend to a broader phenomenon of 1990s nostalgia in rap.{{sfn|Laemmel|2018}} A Coca-Cola France representative told Slate.fr that they were not working with the rappers and neither supported nor opposed the trend.{{harvnb|Laemmel|2018}}. {{langx|fr|{{" '}}Nous n'avons pas de communication voulue par rapport aux rappeurs. On n'est pas pour, on n'est pas contre{{' "}}.}} Naps's "{{lang|fr|À part ça}}" (2017) originally depicted hiding drugs in a Capri-Sun pouch; the brand name was removed after Capri-Sun sought to have the video taken down.{{harvnb|Laemmel|2018}}. Laemmel does not specify whether the removal was at the request of CCEP or Wild.

{{As of|2023}}, the Guinness World Record for the fastest time to drink a Capri-Sun is held by Fayis Nazer of India, at 8.02 seconds.{{sfn|Hooper|2023}} When the record was created, Guinness established a benchmark time at 18 seconds, but no one officially attempted to take the title until 2021, when Declan Evans of England completed the task in 16.65 seconds.{{sfn|Hooper|2021}} The record has changed hands multiple times; Guinness says it has received over 100 applications for the title since the video of a successful attempt by André Ortolf of Germany went viral.{{sfn|Hooper|2023}}

{{notelist}}

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• {{cite news |last1=Kesireddy |first1=Raji Reddy |title=Capri-Sun teams up with SDU Beverages for India foray |url=https://economictimes.indiatimes.com/industry/cons-products/food/capri-sun-teams-up-with-sdu-beverages-for-india-foray/articleshow/32737514.cms |access-date=17 January 2024 |work=The Economic Times |date=26 March 2014 |archive-date=17 January 2024 |archive-url=https://web.archive.org/web/20240117012602/https://economictimes.indiatimes.com/industry/cons-products/food/capri-sun-teams-up-with-sdu-beverages-for-india-foray/articleshow/32737514.cms |url-status=live }}
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• {{Cite news |last=Satran |first=Joe |date=14 May 2015 |title=Capri Sun criticized for environmentally harmful packaging |url=https://www.huffpost.com/entry/capri-sun-pouch-recycling-make-it-take-it_n_7271004 |access-date=17 January 2024 |work=HuffPost |archive-date=17 January 2024 |archive-url=https://web.archive.org/web/20240117211148/https://www.huffpost.com/entry/capri-sun-pouch-recycling-make-it-take-it_n_7271004 |url-status=live }}
• {{Cite news |last=Collinson |first=Patrick |date=28 July 2015 |title=Tesco to stop selling lunchbox-size sugary Ribena and Capri-Sun |work=The Guardian |place=London |url=https://www.theguardian.com/business/2015/jul/28/tesco-stop-selling-childrens-high-sugar-drinks-ribena-capri-sun |url-status=live |access-date=15 February 2023 |archive-url=https://web.archive.org/web/20230209221840/https://www.theguardian.com/business/2015/jul/28/tesco-stop-selling-childrens-high-sugar-drinks-ribena-capri-sun |archive-date=9 February 2023 |id={{ProQuest|1728152172}} }}
• {{Cite news |last=Lebard |first=Joséphine |date=3 November 2015 |title=Comment j'ai pris 10 kilos à Clichy-sous-Bois |language=fr-FR |trans-title=How I gained 10 kilos in Clichy-sous-Bois |work=Slate.fr |url=https://www.slate.fr/story/109207/gastronomie-clichoise |url-status=live |access-date=2 February 2023 |archive-url=https://web.archive.org/web/20220529025039/http://www.slate.fr/story/109207/gastronomie-clichoise |archive-date=29 May 2022 }}
• {{Cite news |last=Shapiro |first=T. Rees |date=7 January 2016 |title=Capri Sun innovator gives $16 million to Marine Corps Scholarship Foundation |newspaper=The Washington Post |url=https://www.washingtonpost.com/local/education/capri-sun-innovator-gives-16-million-to-marine-corps-scholarship-foundation/2016/01/06/af314d1a-b48f-11e5-9388-466021d971de_story.html |url-status=live |url-access=limited |access-date=1 February 2023 |archive-url=https://web.archive.org/web/20191024002709/https://www.washingtonpost.com/local/education/capri-sun-innovator-gives-16-million-to-marine-corps-scholarship-foundation/2016/01/06/af314d1a-b48f-11e5-9388-466021d971de_story.html |archive-date=24 October 2019 |id={{ProQuest|1754476559}} }}
• {{cite magazine |last1=Ronin |first1=Catherine |title=Capri-Sun: un lien incroyable avec les Réunionnais |trans-title=Capri-Sun: An incredible link with the Réunionnais |others=Photos by Roland Chane |url=https://www.7mag.re/Capri-Sun-un-lien-incroyable-avec-les-Reunionnais_a11398.html |access-date=17 January 2024 |magazine=7 Magazine Réunion |date=2016-04-01 |language=fr |archive-date=17 January 2024 |archive-url=https://web.archive.org/web/20240117012603/https://www.7mag.re/Capri-Sun-un-lien-incroyable-avec-les-Reunionnais_a11398.html |url-status=live }}
• {{cite news |last1=Zhu |first1=Wenqian |author1-mask=Zhu Wenqian |title=Capri Sun pouching profit by slaking kids' thirst |url=https://www.chinadaily.com.cn/business/2016-04/18/content_24618572.htm |access-date=22 February 2023 |work=China Daily |location=Beijing |date=2016-04-18 |language=en |id={{ProQuest|1781457130}} |archive-date=22 February 2023 |archive-url=https://web.archive.org/web/20230222065814/https://www.chinadaily.com.cn/business/2016-04/18/content_24618572.htm |url-status=live }}
• {{Cite news |last=Salewski |first=Christian |date=2016-07-10 |title=Durch Geld zum Sieg |trans-title=Through money to victory |work=Die Zeit |location=Hamburg |url=https://www.zeit.de/2016/27/capri-sonne-erfinder-hans-peter-wild |url-status=live |url-access=limited |access-date=29 January 2023 |archive-url=https://web.archive.org/web/20230129203259/https://www.zeit.de/2016/27/capri-sonne-erfinder-hans-peter-wild |archive-date=29 January 2023 }}
• {{Cite magazine|last=Leboulenger |first=Sylvie |date=10 November 2016 |title=Capri Sun s'engage auprès de SOS Villages d'Enfants France |language=fr |trans-title=Capri Sun makes a commitment to SOS Villages d'Enfants France |magazine={{ill|Libre Service Actualités|fr}}|location=Antony, France |publisher={{ill|Infopro Digital|fr}}|url=https://www.lsa-conso.fr/capri-sun-s-engage-aupres-de-sos-villages-d-enfants-france,248859 |url-status=live |access-date=2 February 2023 |archive-url=https://web.archive.org/web/20220709114626/http://www.lsa-conso.fr/capri-sun-s-engage-aupres-de-sos-villages-d-enfants-france,248859 |archive-date=9 July 2022 }}
• {{Cite news |last=Burfeind |first=Sophie |date=2017-02-22 |title=Capri-Sonne heißt nun 'Capri-Sun' |language=de |trans-title=Consumers are outraged by "Capri-Sun" |work=Süddeutsche Zeitung |location=Munich |url=https://www.sueddeutsche.de/wirtschaft/namenswechsel-verbraucher-empoeren-sich-ueber-capri-sun-1.3390425 |url-status=live |access-date=17 February 2023 |archive-url=https://web.archive.org/web/20230217082942/https://www.sueddeutsche.de/wirtschaft/namenswechsel-verbraucher-empoeren-sich-ueber-capri-sun-1.3390425 |archive-date=17 February 2023 }}
• {{Cite news |last= |date=22 February 2017 |title=Capri-Sonne wird jetzt englisch |language=de |trans-title=Capri-Sonne is now becoming English |work=Spiegel Online |publisher=Der Spiegel |location=Hamburg |url=https://www.spiegel.de/wirtschaft/unternehmen/capri-sonne-wird-jetzt-capri-sun-a-1135704.html |url-status=live |access-date=29 January 2023 |archive-url=https://web.archive.org/web/20230129184542/https://www.spiegel.de/wirtschaft/unternehmen/capri-sonne-wird-jetzt-capri-sun-a-1135704.html |archive-date=29 January 2023 |ref={{harvid|Spiegel|2017}} }}
• {{Cite news |last=Laemmel |first=Christine |date=16 April 2018 |title=Le Capri-Sun, boisson favorite des rappeurs français (et de leurs jeunes fans) |language=fr-FR |trans-title=Capri-Sun, favorite drink of French rappers (and their young fans) |work=Slate.fr |url=https://www.slate.fr/story/160411/alimentation-culture-boisson-capri-sun-rap-francais-marketing |url-status=live |access-date=2 February 2023 |archive-url=https://web.archive.org/web/20220913181637/https://www.slate.fr/story/160411/alimentation-culture-boisson-capri-sun-rap-francais-marketing |archive-date=13 September 2022 }}
• {{Cite news |last=Fauroux |first=Virginie |date=9 June 2018 |title=Les nutritionnistes alertent sur le Capri-Sun, la boisson redevenue tendance grâce au rap |language=fr |trans-title=Nutritionists raise the alarm about Capri-Sun, the drink becoming trendy again thanks to rap |work=La Chaîne Info |url=https://www.tf1info.fr/nutrition/capri-sun-coca-cola-nutritionnistes-alertent-sur-le-capri-sun-la-boisson-redevenue-tendance-grace-au-rap-jul-edinho-boyles-2089375.html |url-status=live |access-date=2 February 2023 |archive-url=https://web.archive.org/web/20221230073856/https://www.tf1info.fr/nutrition/capri-sun-coca-cola-nutritionnistes-alertent-sur-le-capri-sun-la-boisson-redevenue-tendance-grace-au-rap-jul-edinho-boyles-2089375.html |archive-date=30 December 2022 }}
• {{cite news |last1=Stump |first1=Scott |title=Father warns parents after finding mold in Capri Sun juice pouch |url=https://www.today.com/parents/father-warns-parents-after-finding-mold-capri-sun-juice-pouch-t139250 |access-date=16 January 2024 |work=Today.com |publisher=NBCUniversal |date=10 October 2018 |language=en |archive-date=16 January 2024 |archive-url=https://web.archive.org/web/20240116054913/https://www.today.com/parents/father-warns-parents-after-finding-mold-capri-sun-juice-pouch-t139250 |url-status=live }}
• {{Cite news |last=Dyson |first=Tauren |date=2019-03-15 |title=Beverage companies use tobacco strategies to snag young customers |language=en |publisher=United Press International |url=https://www.upi.com/Health_News/2019/03/15/Beverage-companies-use-tobacco-strategies-to-snag-young-customers/6101552657629/ |url-status=live |access-date=3 February 2023 |archive-url=https://web.archive.org/web/20220506195852/https://www.upi.com/Health_News/2019/03/15/Beverage-companies-use-tobacco-strategies-to-snag-young-customers/6101552657629/ |archive-date=6 May 2022}}
• {{Cite news |last=Jacobs |first=Andrew |author-link=Andrew Jacobs (journalist) |date=March 14, 2019a |title=How Big Tobacco hooked children on sugary drinks |work=The New York Times |url=https://www.nytimes.com/2019/03/14/health/big-tobacco-kool-aid-sugar-obesity.html |url-status=live |url-access=limited |access-date=3 February 2023 |archive-url=https://web.archive.org/web/20230203151138/https://www.nytimes.com/2019/03/14/health/big-tobacco-kool-aid-sugar-obesity.html |archive-date=2023-02-03 |id={{ProQuest|2191165985}} }}
• {{Cite news |last=Jacobs |first=Andrew |author-link=Andrew Jacobs (journalist) |date=October 22, 2019b |title=How children get hooked on sugary drinks |work=The New York Times |url=https://www.nytimes.com/2019/10/22/health/drinks-sugar-children.html |url-status=live |url-access=limited |access-date=January 28, 2023 |archive-url=https://web.archive.org/web/20230129031958/https://www.nytimes.com/2019/10/22/health/drinks-sugar-children.html |archive-date=29 January 2023 |id={{ProQuest|2307452896}} }}
• {{Cite news |last=Hollan |first=Michael |date=August 30, 2020 |title=Capri Sun donates water to schools, apologizes to kids that it's not juice |work=Fox Business |url=https://www.foxbusiness.com/lifestyle/capri-sun-donates-water-apologizes-not-juice |url-status=live |access-date=January 28, 2023 |archive-url=https://web.archive.org/web/20230128235727/https://www.foxbusiness.com/lifestyle/capri-sun-donates-water-apologizes-not-juice |archive-date=28 January 2023 }}
• {{Cite news |date=30 September 2020 |title=Plastic straw ban in England comes into force |work=BBC |url=https://www.bbc.com/news/uk-england-54366461 |access-date=18 February 2024 |ref={{harvid|BBC|2020}} |archive-date=11 February 2024 |archive-url=https://web.archive.org/web/20240211132852/https://www.bbc.com/news/uk-england-54366461 |url-status=live }}
• {{Cite news |last=Santolaria |first=Nicolas |date=2020-11-23 |title=Le Capri-Sun, boisson addictive passée des cours de récré au gangsta rap |trans-title=Capri-Sun, the addictive beverage that has gone from schoolyards to gangsta rap |work=Le Monde |location=Paris |url=https://www.lemonde.fr/m-perso/article/2020/11/23/le-capri-sun-boisson-addictive-passee-des-cours-de-recre-au-gangsta-rap_6060738_4497916.html |url-access=subscription |access-date=2023-01-24 |id={{ProQuest|2462612432}} |language=fr}}{{cbignore}}
• {{cite news |last1=Pletsch |first1=Tyler |title=Kraft Heinz providing water to schools |url=https://www.thetelegraph.com/insider/article/Kraft-Heinz-keeps-District-7-kids-hydrated-with-15821770.php |access-date=14 March 2023 |work=The Telegraph |date=21 December 2020 |location=Alton, Ill., U.S. |archive-date=14 March 2023 |archive-url=https://web.archive.org/web/20230314060157/https://www.thetelegraph.com/insider/article/Kraft-Heinz-keeps-District-7-kids-hydrated-with-15821770.php |url-status=live }}
• {{Cite news |last=Hooper |first=Ben |date=March 16, 2021 |title=British man drinks Capri Sun in 16.65 seconds to set Guinness record |url=https://www.upi.com/Odd_News/2021/03/16/britain-Guinness-World-Records-fastest-time-drink-Capri-Sun-Declan-Evans/8421615912285/ |access-date=January 16, 2021 |work=United Press International |archive-date=21 April 2023 |archive-url=https://web.archive.org/web/20230421120242/https://www.upi.com/Odd_News/2021/03/16/britain-Guinness-World-Records-fastest-time-drink-Capri-Sun-Declan-Evans/8421615912285/ |url-status=live }}
• {{Cite news |last= |date=April 27, 2021 |title=Capri-Sun sucked into a shambles by eco-friendly paper straws |work=The Daily Telegraph |location=London |url=https://www.telegraph.co.uk/news/2021/04/27/capri-sun-faces-backlash-shambolic-eco-friendly-paper-straws/ |url-status=live |url-access=registration |access-date=January 28, 2023 |archive-url=https://web.archive.org/web/20230128235726/https://www.telegraph.co.uk/news/2021/04/27/capri-sun-faces-backlash-shambolic-eco-friendly-paper-straws/ |archive-date=28 January 2023 |ref={{harvid|Daily Telegraph|2021}} }}
• {{Cite news |last=Tolentino |first=Daysia |date=1 August 2021 |title='The kids are drinking this': TikToker finds mold in unopened CapriSun pouch |work=The Daily Dot |url=https://www.dailydot.com/unclick/caprisun-pouch-mold-tiktok/ |url-status=live |access-date=1 February 2023 |archive-url=https://web.archive.org/web/20211016131210/https://www.dailydot.com/unclick/caprisun-pouch-mold-tiktok/ |archive-date=16 October 2021 }}
• {{Cite news |last=Karpan |first=Andrew |date=April 1, 2022 |title=Capri Sun's pouches headed to a jury in TM saga |work=Law360 |publisher=LexisNexis |url=https://www.law360.com/articles/1479768/capri-sun-s-pouches-headed-to-a-jury-in-tm-saga |url-access=registration |access-date=January 28, 2023}}{{cbignore}}
• {{Cite news |last=Lopes |first=Marina |date=16 August 2022 |title=Capri Sun drinks recalled after being mixed with cleaning solution |newspaper=The Washington Post |url=https://www.washingtonpost.com/world/2022/08/16/capri-sun-recall-kraft-heinz/ |url-status=live |url-access=limited |access-date=1 February 2023 |archive-url=https://web.archive.org/web/20220925084130/https://www.washingtonpost.com/world/2022/08/16/capri-sun-recall-kraft-heinz/ |archive-date=25 September 2022 |id={{ProQuest|2702682782}} }}
• {{Cite news |last=Onque |first=Renée |date=17 August 2022 |title=Thousands of pouches of Capri Sun are recalled due to possible contamination with cleaning solution |work=CNBC |url=https://www.cnbc.com/2022/08/17/capri-sun-recall-pouches-possibly-contaminated-with-cleaning-solution.html |url-status=live |access-date=1 February 2023 |archive-url=https://web.archive.org/web/20220906012842/https://www.cnbc.com/2022/08/17/capri-sun-recall-pouches-possibly-contaminated-with-cleaning-solution.html |archive-date=6 September 2022 }}
• {{cite news |last1=Widdrat |first1=Volker |title=Grünstreifen bei Capri Sun in Eppelheim muss weichen |trans-title=Green strips at Capri Sun in Eppelheim have to give way |url=https://www.schwetzinger-zeitung.de/orte/eppelheim_artikel,-eppelheim-gruenstreifen-bei-capri-sun-in-eppelheim-muss-weichen-_arid,2030485.html |access-date=22 February 2023 |work=Schwetzinger Zeitung |publisher={{ill|Mediengruppe Dr. Haas|de}}|date=16 December 2022 |archive-url=https://web.archive.org/web/20221216075148/https://www.schwetzinger-zeitung.de/orte/eppelheim_artikel,-eppelheim-gruenstreifen-bei-capri-sun-in-eppelheim-muss-weichen-_arid,2030485.html |archive-date=2022-12-16 |url-status=live |url-access=subscription |language=de }}
• {{Cite news |last=Kim |first=Gina |date=4 January 2023a |title=Kraft Heinz sued over citric acid in Capri Sun sold as natural |work=Law360 |publisher=LexisNexis |url=https://www.law360.com/articles/1561734/kraft-heinz-sued-over-citric-acid-in-capri-sun-sold-as-natural |url-access=registration |access-date=15 January 2024}}{{cbignore}}
• {{Cite news |last=Hooper |first=Ben |date=September 22, 2023 |title=Man drinks Capri Sun in 8.02 seconds to recapture world record |url=https://www.upi.com/Odd_News/2023/09/22/india-Guinness-World-Records-Capri-Sun/5161695396027/ |access-date=January 16, 2024 |work=United Press International }}
• {{cite news |last1=Kim |first1=Gina |title=Capri Sun Pouch TM Case Tossed As 11th-Hour Deal Nears |date=October 16, 2023b |url=https://www.law360.com/articles/1733235 |access-date=15 January 2024 |work=Law360 |publisher=LexisNexis |language=en|url-access=registration}}{{cbignore}}

{{refend}}

{{refbegin|30em}}

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• {{cite magazine |title=Bottling in Aluminum |first1=Aaron L. |author1-link=Aaron L. Brody |last1=Brody |url=https://www.ift.org/news-and-publications/food-technology-magazine/issues/2004/december/columns/packaging |access-date=19 February 2024 |magazine=Food Technology |date=December 2004 |volume=58 |issue=12 |url-access=limited |publisher=Institute of Food Technologists |archive-date=8 March 2024 |archive-url=https://archive.today/20240308181439/https://www.ift.org/news-and-publications/food-technology-magazine/issues/2004/december/columns/packaging |url-status=live }}
• {{cite news |last1= |title=SiSi wird unabhängiger |trans-title=SiSi is becoming more independent |url=https://www.lebensmittelzeitung.net/handel/nachrichten/Wild-Nimmt-SiSi-nicht-mit-an-die-Boerse-71685 |access-date=12 February 2024 |work={{ill|Lebensmittel Zeitung|de}}|date=2009-02-05 |ref={{harvid|LZ|2009}} |language=de |url-access=registration}} {{cbignore}}
• {{Cite report |title=Kuwait Food & Drink Report Q2 2010 |date=February 2010 |publisher=Business Monitor International |id={{ProQuest|189809603}} |ref={{harvid|BMI|2010}}}}
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• {{cite magazine |last1=Brody |first1=Aaron L. |author-link=Aaron L. Brody |title=Stand Up and Spout |url=https://www.ift.org/~/media/food%20technology/pdf/2013/03/0313_col_packaging.pdf |access-date=17 January 2024 |volume=67 |issue=3 |magazine=Food Technology |publisher=Institute of Food Technologists |date=2013-03-01 |archive-date=17 January 2024 |archive-url=https://web.archive.org/web/20240117191136/https://www.ift.org/~/media/food%20technology/pdf/2013/03/0313_col_packaging.pdf |url-status=live }}
• {{Cite news |last=Bouckley |first=Ben |date=2013-04-28 |year=2013a |title=$2bn brand Capri-Sun: Mexico offers 'enormous growth potential' |work=BeverageDaily |publisher=William Reed Ltd |url=https://www.beveragedaily.com/Article/2013/04/29/2bn-brand-Capri-Sun-Mexico-offers-enormous-growth-potential |url-status=live |url-access=limited |access-date=10 February 2023 |archive-url=https://web.archive.org/web/20220518224300/https://www.beveragedaily.com/Article/2013/04/29/2bn-brand-Capri-Sun-Mexico-offers-enormous-growth-potential |archive-date=18 May 2022 }}
• {{Cite news |last=Bouckley |first=Ben |date=2013-04-29 |year=2013b |title=Capri-Sun: Mexico low sugar launches depend on consumer demand |work=BeverageDaily |publisher=William Reed Ltd |url=https://www.beveragedaily.com/Article/2013/04/30/Capri-Sun-Mexico-low-sugar-launches-depend-on-consumer-demand |url-status=live |url-access=limited |access-date=10 February 2023 |archive-url=https://web.archive.org/web/20220523045339/https://www.beveragedaily.com/Article/2013/04/30/Capri-Sun-Mexico-low-sugar-launches-depend-on-consumer-demand |archive-date=23 May 2022 }}
• {{Cite magazine |last=Calamusa |first=Dennis |date=November 2013 |title=The 15 year RETROspective of the innovative flexible standup pouch |department=Industry Insights |magazine=Flexible Packaging |language=en |publisher={{interlanguage link|BNP Media|sv}} |volume=15 |issue=10 |pages=26–32 |id={{EBSCOhost|93289388|dbcode=bth}}. {{ProQuest|1477757211}}}}
• {{cite news |last1=Hofmann |first1=Beate |title=Markenstreit: Capri Sonne gewinnt vor Gericht |url=https://www.lebensmittelzeitung.net/handel/nachrichten/Capri-Sonne-gewinnt-vor-Gericht-103759 |access-date=7 March 2024 |work={{interlanguage link|Lebensmittel Zeitung|de}} |date=2014-02-20 |language=de |url-access=registration |trans-title=Capri Sun wins in court}} {{cbignore}}
• {{Cite news |last=Bouckley |first=Ben |date=2014-03-18 |title='We'd like to buy more brands like Capri Sun': Coca-Cola Enterprises CEO |work=BeverageDaily |publisher=William Reed Ltd |url=https://www.beveragedaily.com/Article/2014/03/18/We-d-like-to-buy-more-brands-like-Capri-Sun-Coca-Cola-Enterprises |url-status=live |url-access=limited |access-date=3 February 2023 |archive-url=https://web.archive.org/web/20220815135740/https://www.beveragedaily.com/Article/2014/03/18/We-d-like-to-buy-more-brands-like-Capri-Sun-Coca-Cola-Enterprises |archive-date=15 August 2022 }}
• {{cite news |last1=Zmuda |first1=Natalie |title=Capri Sun Rolling Out New Packaging, Campaign to Clear Up Mold Complaints |url=https://adage.com/article/cmo-strategy/capri-sun-turns-packaging-clear-mold-complaints/292511 |work=Ad Age |date=2014-04-07 |archive-url=https://web.archive.org/web/20140407170119/http://adage.com/article/cmo-strategy/capri-sun-turns-packaging-clear-mold-complaints/292511/ |archive-date=2014-04-07 |url-status=live |url-access=subscription |id={{EBSCOhost|95539707|dbcode=a9h}} }}
• {{Cite report |title=Rudolf WILD GmbH & Co. KG: Ingredients—Company Profile & SWOT Report |date=2015-02-18 |publisher=Canadean Company Reports |id={{ProQuest|1813399946}} |ref={{harvid|Canadean|2015}}}}
• {{Cite report |title=United Arab Emirates Food & Drink Report Q3 2015 |date=April 2015a |publisher=BMI Research |id={{ProQuest|1680867911}} |ref={{harvid|BMI|2015a}}}}
• {{cite news |last1=Arthur |first1=Rachel |title=Beijing and beyond: Capri-Sun expands operations in China |url=https://www.beveragedaily.com/Article/2015/04/16/Capri-Sun-expands-operations-in-China-with-Reignwood-Group |access-date=22 February 2023 |work=BeverageDaily |publisher=William Reed Ltd |date=16 April 2015a |orig-date=15 April 2015 |url-access=limited |archive-date=5 June 2023 |archive-url=https://web.archive.org/web/20230605165654/https://www.beveragedaily.com/Article/2015/04/16/Capri-Sun-expands-operations-in-China-with-Reignwood-Group |url-status=live }}
• {{Cite report |title=Ukraine Food & Drink Report Q3 2015 |date=June 2015b |publisher=BMI Research |id={{ProQuest|1686886808}} |ref={{harvid|BMI|2015b}}}}
• {{cite news |last1=Kell |first1=John |title=Kraft Heinz begins trading as merged company |url=https://fortune.com/2015/07/06/kraft-heinz-begins-trading-as-merged-company/ |access-date=15 March 2023 |work=Fortune |date=2015-07-06 |language=en |archive-date=15 March 2023 |archive-url=https://web.archive.org/web/20230315080253/https://fortune.com/2015/07/06/kraft-heinz-begins-trading-as-merged-company/ |url-status=live }}
• {{cite news |last1=Arthur |first1=Rachel |title=#RibenaGate: Tesco to stop selling children's drinks with added sugar, including Capri Sun and Ribena |url=https://www.beveragedaily.com/Article/2015/07/28/RibenaGate-Tesco-to-stop-selling-children-s-drinks-with-added-sugar-including-Capri-Sun-and-Ribena |access-date=22 March 2024 |work=BeverageDaily |publisher=William Reed Ltd |date=27 July 2015b |url-access=limited |archive-date=9 April 2024 |archive-url=https://web.archive.org/web/20240409181403/https://www.beveragedaily.com/Article/2015/07/28/RibenaGate-Tesco-to-stop-selling-children-s-drinks-with-added-sugar-including-Capri-Sun-and-Ribena |url-status=live }}
• {{Cite report |title=The Coca-Cola Company: Consumer Packaged Goods—Company Profile, SWOT & Financial Analysis |date=2016-02-11 |publisher=Canadean Company Reports |id={{ProQuest|1850338548}} |ref={{harvid|Canadean|2016}}}}
• {{cite news |ref={{harvid|FoodBev|2016}} |last1= |title=Capri-Sun invests in summer campaign to attract young adults |url=https://www.foodbev.com/news/capri-sun-invests-in-summer-campaign-to-attract-young-adults/ |access-date=12 February 2024 |work=FoodBev Media |date=28 April 2016 |archive-date=12 February 2024 |archive-url=https://web.archive.org/web/20240212221309/https://www.foodbev.com/news/capri-sun-invests-in-summer-campaign-to-attract-young-adults/ |url-status=live }}
• {{Cite news |last=Selwood |first=Daniel |date=3 May 2016a |title=Capri-Sun gets new look, new line and Color Run partnership |language=en |work=The Grocer |url=https://www.thegrocer.co.uk/soft-drinks/capri-sun-gets-new-look-new-line-and-color-run-partnership/535487.article |url-status=live |url-access=limited |access-date=28 January 2024 |archive-date=28 January 2024 |archive-url=https://web.archive.org/web/20240128075620/https://www.thegrocer.co.uk/soft-drinks/capri-sun-gets-new-look-new-line-and-color-run-partnership/535487.article }}
• {{Cite news |last=Selwood |first=Daniel |date=12 July 2016b |title=CCEP unveils Capri-Sun Fruity Water duo |language=en |work=The Grocer |url=https://www.thegrocer.co.uk/soft-drinks/ccep-unveils-capri-sun-fruity-water-duo/538847.article |url-status=live |url-access=limited |access-date=3 February 2023 |archive-url=https://web.archive.org/web/20201027032644/https://www.thegrocer.co.uk/soft-drinks/ccep-unveils-capri-sun-fruity-water-duo/538847.article |archive-date=2020-10-27 }}
• {{cite news |title=Capri-Sun-Chef: Umbenennung von Capri-Sonne bisher nicht negativ |url=https://www.yumda.com/de/news/1151294/capri-sun-chef-umbenennung-von-capri-sonne-bisher-nicht-negativ.html |trans-title=Capri-Sun boss: Renaming of Capri-Sonne has not been negative so far |access-date=7 March 2024 |work=Yumda |agency=Deutsche Presse-Agentur |date=2017-05-18 |ref={{harvid|dpa|2017}} |language=de}}
• {{cite news |last1=Be. |first1=J. |title=Un nouveau Capri-Sun bio |url=https://www.rayon-boissons.com/nouveaux-produits/un-nouveau-capri-sun-bio-50252 |access-date=1 March 2023 |work={{ill|Rayon boissons|fr}}|publisher={{ill|Éditions du Boisbaudry|fr}}|date=2017-07-05 |language=fr-FR |archive-date=1 March 2023 |archive-url=https://web.archive.org/web/20230301235326/https://www.rayon-boissons.com/nouveaux-produits/un-nouveau-capri-sun-bio-50252 |url-status=live }}
• {{cite news |last1=Wohl |first1=Jessica |title=Capri Sun Taps Kids and John Legend for No-Added-Sugar Line |url=https://adage.com/article/cmo-strategy/capri-sun-taps-kids-john-legend-added-sugar-line/310459 |access-date=19 February 2024 |work=Ad Age |date=2017-09-15 |archive-url=https://web.archive.org/web/20170915102110/http://adage.com/article/cmo-strategy/capri-sun-taps-kids-john-legend-added-sugar-line/310459/ |archive-date=2017-09-15 |url-access=subscription |url-status=live }}
• {{cite news |last1=Arthur |first1=Rachel |title=Capri-Sun turns to stevia to cut sugar by 50% |url=https://www.beveragedaily.com/Article/2018/03/29/Capri-Sun-turns-to-stevia-to-cut-sugar-by-50 |access-date=26 January 2024 |work=BeverageDaily |date=29 March 2018 |publisher=William Reed Ltd |url-access=limited |archive-date=10 June 2023 |archive-url=https://web.archive.org/web/20230610033706/https://www.beveragedaily.com/Article/2018/03/29/Capri-Sun-turns-to-stevia-to-cut-sugar-by-50 |url-status=live }}
• {{cite news |last1=Be. |first1=J. |title=Capri Sun réinvente sa gamme Fruit Crush |url=https://www.rayon-boissons.com/nouveaux-produits/capri-sun-reinvente-sa-gamme-fruit-crush-54541 |work={{ill|Rayon boissons|fr}}|publisher={{ill|Éditions du Boisbaudry|fr}}|date=2018-03-29 |language=fr-FR |access-date=2023-06-06 |archive-date=6 June 2023 |archive-url=https://web.archive.org/web/20230606211709/https://www.rayon-boissons.com/nouveaux-produits/capri-sun-reinvente-sa-gamme-fruit-crush-54541 |url-status=live }}
• {{cite news |last1=Arthur |first1=Rachel |title=Coca-Cola completes acquisition of Chi Ltd in Nigeria |url=https://www.beveragedaily.com/Article/2019/02/04/Coca-Cola-completes-acquisition-of-Chi-Ltd-in-Nigeria |access-date=20 January 2024 |work=BeverageDaily |publisher=William Reed Ltd |url-access=limited |date=4 February 2019 |archive-date=22 September 2023 |archive-url=https://web.archive.org/web/20230922204309/https://www.beveragedaily.com/Article/2019/02/04/Coca-Cola-completes-acquisition-of-Chi-Ltd-in-Nigeria |url-status=live }}
• {{Cite news |last=Cronin |first=Éilis |date=13 February 2019 |title=Capri-Sun welcomes Cherry flavour into portfolio |language=en |work=Talking Retail |url=https://www.talkingretail.com/products-news/soft-drinks/capri-sun-welcomes-cherry-flavour-portfolio-13-02-2019/ |url-status=live |access-date=2 February 2023 |archive-url=https://web.archive.org/web/20190213170906/https://www.talkingretail.com/products-news/soft-drinks/capri-sun-welcomes-cherry-flavour-portfolio-13-02-2019/ |archive-date=13 February 2019 }}
• {{cite news |last1=Wells |first1=Liz |title=Capri-Sun becomes free from artificial ingredients |url=https://www.talkingretail.com/products-news/soft-drinks/capri-sun-becomes-free-artificial-ingredients-07-07-2020/ |access-date=26 January 2024 |work=Talking Retail |date=7 July 2020 |language=en |archive-date=26 January 2024 |archive-url=https://web.archive.org/web/20240126225859/https://www.talkingretail.com/products-news/soft-drinks/capri-sun-becomes-free-artificial-ingredients-07-07-2020/ |url-status=live }}
• {{Cite news |last=Diaz |first=Ann-Christine |date=21 August 2020 |title=Capri Sun 'pranks' schoolkids with water in Greg Hahn's first work out of mischief |work=Ad Age |url=https://adage.com/creativity/work/capri-sun-pranks-school-kids-water-greg-hahns-first-work-out-mischief/2275491 |url-status=live |access-date=29 January 2023 |archive-url=https://web.archive.org/web/20220120090955/https://adage.com/creativity/work/capri-sun-pranks-school-kids-water-greg-hahns-first-work-out-mischief/2275491 |archive-date=20 January 2022 |url-access=subscription }}
• {{cite news |last1=Weinbren |first1=Emma |title=Big interview: Capri-Sun boss Roland Weening on sugar, recycling and an unexpected pandemic boost |url=https://www.thegrocer.co.uk/big-interview/big-interview-capri-sun-boss-roland-weening-on-sugar-recycling-and-an-unexpected-pandemic-boost/649852.article |access-date=17 January 2024 |work=The Grocer |date=2020-10-30 |language=en |id={{ProQuest|2456114397}} |url-access=limited |archive-date=8 May 2021 |archive-url=https://web.archive.org/web/20210508105902/https://www.thegrocer.co.uk/big-interview/big-interview-capri-sun-boss-roland-weening-on-sugar-recycling-and-an-unexpected-pandemic-boost/649852.article |url-status=live }}
• {{Cite news |last=Dawson |first=Abbie |date=2021-03-04 |title=Capri-Sun makes debut in squash with functional duo |language=en |work=The Grocer |url=https://www.thegrocer.co.uk/soft-drinks/capri-sun-makes-debut-in-squash-with-functional-duo/653828.article |url-status=live |url-access=limited |access-date=2 February 2023 |archive-url=https://web.archive.org/web/20210531062703/https://www.thegrocer.co.uk/soft-drinks/capri-sun-makes-debut-in-squash-with-functional-duo/653828.article |archive-date=31 May 2021 }}
• {{Cite news |last= |date=2021-08-11 |title=Agthia Group records AED67.9 million profit in H1 2021 |work=Caterer Middle East |publisher=ITP Media Group |url=https://www.caterermiddleeast.com/suppliers/agthia-group-records-aed67-9-million-profit-in-h1-2021 |url-status=live |url-access=limited |access-date=17 February 2023 |archive-url=https://web.archive.org/web/20230217050233/https://www.caterermiddleeast.com/suppliers/agthia-group-records-aed67-9-million-profit-in-h1-2021 |archive-date=17 February 2023 |ref={{harvid|Caterer|2021}} }}
• {{Cite report |url=https://go.morningconsult.com/rs/850-TAA-511/images/Gen-Zs-Favorite-Brands-2022.pdf |title=Gen Z's favorite brands 2022 |date=2022 |publisher=Morning Consult |access-date=January 28, 2023 |archive-url=https://web.archive.org/web/20221013213045/https://go.morningconsult.com/rs/850-TAA-511/images/Gen-Zs-Favorite-Brands-2022.pdf |archive-date=13 October 2022 |url-status=live |ref={{sfnRef|Morning Consult|2022}} }}
• {{Cite news |last=Leonard-Bedwell |first=Niamh |date=2022-03-17 |title=Capri-Sun recipe to change ahead of HFSS clampdown |language=en |work=The Grocer |url=https://www.thegrocer.co.uk/soft-drinks/capri-sun-recipe-to-change-ahead-of-hfss-clampdown/665657.article |url-status=live |url-access=limited |access-date=2 February 2023 |archive-url=https://web.archive.org/web/20220625174957/https://www.thegrocer.co.uk/soft-drinks/capri-sun-recipe-to-change-ahead-of-hfss-clampdown/665657.article |archive-date=25 June 2022 }}
• {{cite news |last1=Rentz |first1=Ingo |title=Kultgetränk: Capri Sun steigt in das Geschäft mit Sirup ein |trans-title=Capri Sun enters the syrup business |url=https://www.lebensmittelzeitung.net/industrie/nachrichten/kultgetraenk-capri-sun-steigt-in-das-geschaeft-mit-sirup-ein-164676 |access-date=12 February 2024 |work={{interlanguage link|Lebensmittel Zeitung|de}} |date=2022-04-07 |language=de |url-access=registration}} {{cbignore}}
• {{Cite magazine |date=2022-08-02 |title=The Kraft Heinz Company's Capri Sun brand uses monk fruit to cut sugar across juice drink portfolio |url=https://www.foodengineeringmag.com/articles/100448-the-kraft-heinz-companys-capri-sun-brand-uses-monk-fruit-to-cut-sugar-across-juice-drink-portfolio |url-status=live |magazine=Food Engineering |language=en |publisher={{interlanguage link|BNP Media|sv}} |archive-url=https://web.archive.org/web/20230210023721/https://www.foodengineeringmag.com/articles/100448-the-kraft-heinz-companys-capri-sun-brand-uses-monk-fruit-to-cut-sugar-across-juice-drink-portfolio |archive-date=10 February 2023 |access-date=10 February 2023 |ref={{harvid|Food Engineering|2022}} }}
• {{Cite news |last=Nelson |first=Samantha |date=21 September 2022 |title=Here's why Capri Sun's latest campaign looks like a romance novel |work=Adweek |url=https://www.adweek.com/creativity/heres-why-capri-suns-latest-campaign-looks-like-a-steamy-romance-novel/ |url-status=live |access-date=29 January 2023 |archive-url=https://web.archive.org/web/20221015201558/https://www.adweek.com/creativity/heres-why-capri-suns-latest-campaign-looks-like-a-steamy-romance-novel/ |archive-date=15 October 2022 }}
• {{cite news |last1=Rosengren |first1=Cole |title=CCL Industries closes acquisition of Pouch Partners, plus 2 more deals |url=https://www.packagingdive.com/news/ccl-industries-pouch-capri-sun-creaprint-oomph/685364/ |access-date=17 January 2024 |work=Packaging Dive |publisher=Informa |date=2023-07-07 |archive-date=17 January 2024 |archive-url=https://web.archive.org/web/20240117154743/https://www.packagingdive.com/news/ccl-industries-pouch-capri-sun-creaprint-oomph/685364/ |url-status=live }}
• {{cite news |last1=Arthur |first1=Rachel |title=Capri Sun to take back sales and distribution from Coca-Cola Europacific Partners in Western Europe |url=https://www.beveragedaily.com/Article/2023/08/02/Capri-Sun-to-take-back-sales-and-distribution-from-Coca-Cola-in-Western-Europe |access-date=17 January 2024 |date=2 August 2023 |work=BeverageDaily |publisher=William Reed Ltd |url-access=limited |archive-date=28 January 2024 |archive-url=https://web.archive.org/web/20240128075637/https://www.beveragedaily.com/Article/2023/08/02/Capri-Sun-to-take-back-sales-and-distribution-from-Coca-Cola-in-Western-Europe |url-status=live }}
• {{cite news |last1=Beeson |first1=James |title=Capri-Sun adds zero sugar drinks range |url=https://www.thegrocer.co.uk/soft-drinks/capri-sun-adds-zero-sugar-drinks-range/684786.article |access-date=26 January 2024 |work=The Grocer |date=2023-10-30 |language=en |url-access=limited |archive-date=28 January 2024 |archive-url=https://web.archive.org/web/20240128075708/https://www.thegrocer.co.uk/soft-drinks/capri-sun-adds-zero-sugar-drinks-range/684786.article |url-status=live }}
• {{Cite web |last= |date=15 January 2024 |title=Hans Peter Wild |url=https://www.forbes.com/profile/hans-peter-wild/ |url-status=live |archive-url=https://web.archive.org/web/20240115094348/https://www.forbes.com/profile/hans-peter-wild/ |archive-date=15 January 2024 |access-date=15 January 2024 |website=Forbes |language=en |ref={{harvid|Forbes|2024}} }}

{{refend}}

{{refbegin|30em}}

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• {{Cite news |last=Hofmann |first=Jan |date=June 15, 1981 |title=Pouches put Capri Sun in a good light |page=19 |work=Dayton Daily News |department=Checking It Out |type=Panel review |url=https://www.newspapers.com/clip/117476753/pouches-put-capri-sun-in-good-light/ |access-date=January 28, 2023 |via=Newspapers.com}}{{cbignore}}
• {{Cite news |last=Lileks |first=James |author-link=James Lileks |date=26 April 2006 |title=Even more progress! |page=E2 |work=Star Tribune |type=Opinion column |url=https://www.newspapers.com/clip/117756429/even-more-progress/ |access-date=1 February 2023 |via=Newspapers.com}}{{cbignore}}
• {{Cite news |last=Eschman |first=Chad |date=April 28, 2016 |title=Testing which Capri Sun flavors from childhood make the best mixers |work=VinePair |type=Review |url=https://vinepair.com/wine-blog/testing-which-capri-sun-flavors-from-childhood-make-the-best-mixers/ |url-status=live |access-date=January 28, 2023 |archive-url=https://web.archive.org/web/20230128235721/https://vinepair.com/wine-blog/testing-which-capri-sun-flavors-from-childhood-make-the-best-mixers/ |archive-date=28 January 2023 }}
• {{Cite news |last=Jackson-Glidden |first=Brooke |others=Assisted by Cooper Green |date=August 25, 2017 |title=We try your kids' lunch box favorites so you don't have to |work=Statesman Journal |type=Review |url=https://www.statesmanjournal.com/story/life/2017/08/25/worth/596116001/ |url-status=live |access-date=January 28, 2023 |archive-url=https://web.archive.org/web/20230202092602/https://www.statesmanjournal.com/story/life/2017/08/25/worth/596116001/ |archive-date=2 February 2023 }}
• {{cite news |last1= |title=The Healthiest And Unhealthiest Juice Boxes For Kids |url=https://www.thedailymeal.com/1398086/healthiest-juice-boxes-for-kids/ |access-date=18 January 2024 |work=The Daily Meal |publisher=Spanfeller Media Group |date=20 August 2021 |ref={{harvid|Daily Meal|2021}} |type=Review |archive-date=18 January 2024 |archive-url=https://web.archive.org/web/20240118021352/https://www.thedailymeal.com/1398086/healthiest-juice-boxes-for-kids/ |url-status=live }}
• {{Cite web |last=Mather |first=Katie |date=2022-01-12 |title=Is Capri Sun actually good or is it all nostalgia? |url=https://sports.yahoo.com/capri-sun-actually-good-nostalgia-222448347.html |url-status=live |archive-url=https://web.archive.org/web/20230202092703/https://sports.yahoo.com/capri-sun-actually-good-nostalgia-222448347.html |archive-date=2 February 2023 |access-date=2 February 2023 |website=In the Know |publisher=Yahoo! |type=Review }}
• {{Cite news |last=Thym |first=Jolene |date=September 13, 2022 |title=Taste-Off: The tastiest fruit punch boxes—and the flavorless mistakes |work=Marin Independent Journal |type=Review |url=https://www.marinij.com/2022/09/13/taste-off-the-tastiest-fruit-punch-boxes-and-the-flavorless-mistakes/ |url-status=live |access-date=January 28, 2023 |archive-url=https://web.archive.org/web/20230128235725/https://www.marinij.com/2022/09/13/taste-off-the-tastiest-fruit-punch-boxes-and-the-flavorless-mistakes/ |archive-date=28 January 2023 }}
• {{Cite web |last=Shure |first=Marnie |date=28 September 2022 |title=Capri Sun has a new formula that doesn't suck |url=https://thetakeout.com/capri-sun-new-formula-has-less-sugar-1849587317 |url-status=live |archive-url=https://web.archive.org/web/20221128050714/https://thetakeout.com/capri-sun-new-formula-has-less-sugar-1849587317 |archive-date=28 November 2022 |access-date=1 February 2023 |website=The Takeout |publisher=G/O Media |language=en |type=Review }}
• {{Cite news |last=Cumming |first=Ed |date=26 August 2023 |title=If paper straws are bad for the planet, what else aren't they telling us? |url=https://www.telegraph.co.uk/news/2023/08/26/if-paper-straws-are-bad-for-the-planet-what-else-arent-they/ |access-date=18 February 2024 |work=The Daily Telegraph |archive-date=19 February 2024 |archive-url=https://web.archive.org/web/20240219065914/https://www.telegraph.co.uk/news/2023/08/26/if-paper-straws-are-bad-for-the-planet-what-else-arent-they/ |url-status=live }}

{{refend}}

{{refbegin}}

• {{cite web|title=Capri Sonne (1982)|url=http://www.memoire-du-cyclisme.eu/pelotons/equipes.php?q=8102|language=fr|work=Mémoire du cyclisme|access-date=2024-03-07|date=n.d.|ref={{harvid|MdC|n.d.}}|archive-date=24 March 2023|archive-url=https://web.archive.org/web/20230324005415/https://www.memoire-du-cyclisme.eu/pelotons/equipes.php?q=8102|url-status=live}}
• {{Cite web |date=18 September 2012 |orig-date=April 2009 |title=How Sweet Is It? |url=https://www.hsph.harvard.edu/nutritionsource/healthy-drinks/sugary-drinks/how-sweet-is-it/ |url-status=live |archive-url=https://web.archive.org/web/20221205173349/https://www.hsph.harvard.edu/nutritionsource/healthy-drinks/sugary-drinks/how-sweet-is-it/ |archive-date=5 December 2022 |access-date=1 February 2023 |website=The Nutrition Source |publisher=Harvard T.H. Chan School of Public Health |language=en-us |ref={{harvid|Nutrition Source|2012}} }}
• {{Cite AV media |url=https://www.youtube.com/watch?v=tKJpgUdkxac |title=CAPRI-SUN |date=2017 |last=BoyBandit |type=Music video |language=fr |publisher=Self-published |access-date=2023-01-02 |archive-url=https://web.archive.org/web/20230202034934/https://www.youtube.com/watch?v=tKJpgUdkxac&gl=US&hl=en |archive-date=2 February 2023 |url-status=live |via=YouTube }}
• {{Cite web |last1=Harris |first1=Jennifer L. |last2=Romo-Palafox |first2=Maria |last3=Choi |first3=Yoon-Young |last4=Kibwana |first4=Ahmad |date=October 2019 |title=Children's Drink FACTS 2019: sales, nutrition, and marketing of children's drinks |url=https://uconnruddcenter.org/wp-content/uploads/sites/2909/2020/09/FACTS2019-1.pdf |access-date=March 18, 2024 |website=Rudd Center for Food Policy and Obesity |archive-date=18 March 2024 |archive-url=https://web.archive.org/web/20240318095006/https://uconnruddcenter.org/wp-content/uploads/sites/2909/2020/09/FACTS2019-1.pdf |url-status=live }}
• {{cite court |ref={{harvid|Capri Sun GmbH|2022a}} |litigants=Capri Sun GmbH v. Am. Beverage Corp. |vol=19 |reporter=Civ. |opinion=1422(PAE)(DCF) |url=https://casetext.com/case/capri-sun-gmbh-v-am-beverage-corp-2 |pinpoint=order |court=S.D.N.Y. |date=7 March 2022a |access-date=2023-02-18 |archive-url=https://web.archive.org/web/20230218090745/https://casetext.com/case/capri-sun-gmbh-v-am-beverage-corp-2 |url-status=live }}
• {{cite court |ref={{harvid|Capri Sun GmbH|2022b}} |litigants=Capri Sun GmbH v. Am. Beverage Corp. |vol=19 |reporter=Civ. |opinion=1422(PAE)(DCF) |url=https://casetext.com/case/capri-sun-gmbh-v-am-beverage-corp-5 |pinpoint=slip op. at 1–2 |court=S.D.N.Y. |date=31 March 2022b |access-date=2023-02-17 |archive-url=https://web.archive.org/web/20230217081259/https://casetext.com/case/capri-sun-gmbh-v-am-beverage-corp-5 |url-status=live }}

{{refend}}

{{refbegin|30em}}

• {{Cite web |date=n.d. |title=Company & history |url=http://www.capri-sonne.com/en/deu/parents/info/contact/company-history.html |publisher=Capri-Sonne |ref={{harvid|Capri-Sonne|n.d.}} |archive-url=https://web.archive.org/web/20150227212811/http://www.capri-sonne.com/en/deu/parents/info/contact/company-history.html |archive-date=2015-02-27 |url-status=dead}}
• {{cite web |ref={{harvid|Capri Sun Group FAQ}} |last1= |title=FAQ |url=https://www.capri-sun.com/group/en/faq-2/ |publisher=Capri Sun Group |access-date=16 January 2024 |date=n.d.|archive-date=16 January 2024 |archive-url=https://web.archive.org/web/20240116230820/https://www.capri-sun.com/group/en/faq-2/ |url-status=live }}
• {{Cite web |last= |date=n.d.|title=General Terms and Conditions |url=https://www.capri-sun.com/group/en/general-terms-and-conditions/ |url-status=live |archive-url=https://web.archive.org/web/20230218090749/https://www.capri-sun.com/group/en/general-terms-and-conditions/ |archive-date=18 February 2023 |access-date=18 February 2023 |publisher=Capri Sun Group |ref={{harvid|Capri Sun Group GTC}} }}
• {{cite news |last1=Capri Sun Inc. |title=Save 25¢ on the New Capri Sun 3 pack |type=Advertisement |url=https://www.newspapers.com/clip/118297530/save-25-on-the-new-capri-sun-3-pack/ |access-date=24 February 2023 |work=Calgary Herald |date=27 March 1991 |page=D8 |via=Newspapers.com }} {{cbignore}}
• {{Cite report |url=https://www.industrydocuments.ucsf.edu/docs/#id=hlxp0002 |title=Contents for Briefing Book, Annual Meeting 1992 |last=Carney |first=Alfonso L. Jr. |publisher=Philip Morris Cos. |date=March 6, 1992 |access-date=January 14, 2024 }} {{cbignore}}
• {{cite news |title=Capri-Sun Fruit Beverages |type=Advertisement |url=https://www.newspapers.com/clip/118125088/times-colonist/ |access-date=24 February 2023 |department=Grocery Specials |work=Times Colonist |location=Victoria, British Columbia, Canada |date=24 July 2002 |ref={{harvid|Grocery Specials|2002}} |page=D5 |via=Newspapers.com }} {{cbignore}}
• {{cite press release |ref={{harvid|Capri-Sun|2013}} |author= |title=Capri-Sun opens new production facility in Africa |url=https://www.foodbev.com/news/capri-sun-opens-new-production-facility/ |via=FoodBev Media |publisher=Capri-Sun |date=2013-04-03 |access-date=2024-01-17 |archive-date=17 January 2024 |archive-url=https://web.archive.org/web/20240117012602/https://www.foodbev.com/news/capri-sun-opens-new-production-facility/ |url-status=live }}
• {{cite tweet |ref={{harvid|Capri Sun|2022}} |number=1538895869486911489 |user=Capri_Sun |author=Capri Sun (Kraft Foods) |title=Due to global supply chain challenges, Capri Sun is permanently transitioning to foil bottoms and, while we transition, some pouches may still have the clear bottom, and some may have already transitioned to all foil pouch.}}
• {{Cite book |last=Wild |first=Hans-Peter |title=Mr. Capri-Sun—Die Autobiographie |trans-title=Mr. Capri-Sun—The Autobiography |date=October 16, 2022 |publisher=FinanzBuch Verlag |isbn=9783986092207 |language=de |author-link=Hans-Peter Wild}}

{{refend}}

{{Commons category}}

• {{Official website|https://www.capri-sun.com/group/en/}}

{{portalbar|Drink|Germany}}

{{Kraft Foods Group}}

{{The Coca-Cola Company}}

Category:Coca-Cola brands

Category:Juice brands

Category:Kraft Foods brands

Category:Products introduced in 1969