Cracker Jack

The origin of sugar-coated popcorn with a mixture of peanuts is unknown, but periodicals document its manufacture and sale in North America as far back as the early 19th century. The Freeport, Illinois Daily Journal newspaper published on January 29, 1857, for example, contains an advertisement by a local merchant selling sugar-coated popcorn.{{cite news|url=https://www.newspapers.com/article/freeport-daily-journal-sugar-coated/138090818/|location=Freeport, Illinois |newspaper=Daily Journal|title=Advertisement for sugar-coated popcorn |date= January 29, 1857 |page =2, second column|access-date=January 6, 2024}}

Recipes for popcorn and peanut mixtures were mentioned in North American literature and expressions of speech:

• Page 4 of the Friday, August 23, 1867, edition of the Evening Star newspaper published in Washington, D. C., contains the notice: The Nantucket Inquirer and Mirror says, "Peanuts and pop-corn were not mixed up with piety when we first knew camp meetings, nor cigar smoking and psalm singing. But the times are changed and we with them."{{cite news |url=https://www.newspapers.com/article/evening-star-peanuts-and-pop-corn/138086153/ |title=Nantucket Inquirer anecdote |author= |page=4 |newspaper=The Washington Evening Star (Washington, DC) |date=August 23, 1867|access-date=January 6, 2024}}
• An inquiry was published on page 362 of the December 5, 1885 issue of Scientific American, asking how the sugar coating was prepared after the popcorn had popped.{{cn|date=August 2023}}
• Page 222 of the 1886 edition of the Pennsylvania Historical Review, Gazetteer, Post-Office, Express and Telegraph Guide lists Goodwin Brothers, 105 North Front Street, Philadelphia, Pennsylvania, as manufacturers of Sugar Coated Popcorn, Prize Balls, Corn Balls, Corn Cakes, etc.{{cn|date=August 2023}}

In Chicago, there are two legends of how Cracker Jack originated: The older attributes it to Charles Frederick Gunther (1837–1920), also known as "The Candy Man" and "Cracker-Jacks King"; the other attributes it to Frederick William Rueckheim, a German immigrant known informally as "Fritz", who sold popcorn at 113 Fourth Avenue (now known as Federal Street), in Chicago beginning in 1871.{{cite book |last1=Cross |first1=Mary |title=A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture |date=2002 |publisher=Greenwood Press |isbn=978-0313314810 |access-date=4 September 2020 |url=https://archive.org/details/centuryofamerica00cros/page/28/ |pages=28–29}} The Rueckheim popcorn was made by hand, using steam equipment. In 1873, Fritz bought out his partner William Brinkmeyer and brought his brother Louis from Germany to join in his venture, forming the company F. W. Rueckheim & Bro.{{cite web|url=http://whatscookingamerica.net/History/PopcornHistory.htm |title=History of Popcorn, History of Caramel Corn, History of Cracker Jacks, History of Popcorn Squares |website=Whatscookingamerica.net |year=2004 |access-date=2013-11-20 |first=Linda |last=Stradley}}

The Rueckheim brothers produced a new recipe, including popcorn, peanuts, and molasses, and first presented it to the public at the World's Columbian Exposition (Chicago's first World's Fair) in 1893. The molasses of this early version was too sticky.Chmelik, Samantha. [http://www.immigrantentrepreneurship.org/entry.php?rec=158 "Frederick Rueckheim."] In Immigrant Entrepreneurship: German-American Business Biographies, 1720 to the Present, vol. 4, edited by Jeffrey Fear. German Historical Institute. Last modified October 10, 2013.

File:Enlist Cracker Jack ad.png

In 1896, Louis discovered a method to separate the kernels of molasses-coated popcorn during the manufacturing process. As each batch was mixed in a cement-mixer-like drum, a small quantity of oil was added — a closely guarded trade secret. Before this change, the mixture had been difficult to handle, as it stuck together in chunks.

In 1896, the first lot of Cracker Jack was produced, the same year the product's name and tagline "The More You Eat, the More You Want" were registered. It was named as if someone tasted it and remarked: "That's a crackerjack!" (Crackerjack is a colloquialism meaning "of excellent quality").{{cite news|title=Crackerjack|work=American Heritage Dictionary|edition= 4th |date= 2000}}

In 1899, Henry Gottlieb Eckstein developed the "waxed sealed package" for freshness, which was then known as the "Eckstein Triple Proof Package," a dust-, germ-, and moisture-proof paper package.

In 1902, the company was reorganized as Rueckheim Bros. & Eckstein. In 1907, the release of the song, "Take Me Out to the Ball Game," written by the lyricist Jack Norworth and composer Albert Von Tilzer, gave Cracker Jack free publicity, with its line: "Buy me some peanuts and Cracker Jack!"

In 1922, the name of the Chicago company was changed to The Cracker Jack Company.

File:Grave of Robert Muno Rueckheim (1913–1920) at St. Henry Catholic Cemetery, Chicago.jpg

Cracker Jack's mascots Sailor Jack and his dog Bingo, drawn by Andrew Loomis, were introduced as early as 1916{{cite news|title=The Evening World|url=http://chroniclingamerica.loc.gov/lccn/sn83030193/1916-03-06/ed-1/seq-9/#date1=1916&sort=date&date2=1916&searchType=advanced&language=&sequence=0&index=0&words=Cracker+jack+Jack+Jacks+popcorn&proxdistance=50&rows=20&ortext=&proxtext=cracker+jack+popcorn&phrasetext=cracker+jack&andtext=&dateFilterType=yearRange&page=1|access-date=8 October 2015|date=March 6, 1916|page=9}} and registered as a trademark in 1919.{{cite web|url=http://inventors.about.com/library/inventors/blcrackerjacks.htm |archive-url=https://archive.today/20120710092950/http://inventors.about.com/library/inventors/blcrackerjacks.htm |url-status=dead |archive-date=July 10, 2012 |title=Cracker Jack |website=About.com |date=2013-11-14 |access-date=2013-11-20 |first=Mary |last=Bellis}} Sailor Jack was modeled after Frederick’s grandson Robert Rueckheim. He was the son of Edward, the eldest of the Rueckheim brothers. Robert died of pneumonia shortly after his image appeared at the age of 7.{{cite web |url=https://www.scribd.com/doc/44602448/Charles-Panati-Extraordinary-Origins-of-Everyday-Things |title=Charles Panati – Extraordinary Origins of Everyday Things |website=Scribd.com |access-date=2012-03-05 |archive-date=November 7, 2012 |archive-url=https://web.archive.org/web/20121107070919/http://www.scribd.com/doc/44602448/Charles-Panati-Extraordinary-Origins-of-Everyday-Things |url-status=dead }} The sailor boy image acquired such meaning for the founder of Cracker Jack that he had it carved on his tombstone at St. Henry Catholic Cemetery in Chicago; the image, an inset in the stone, is missing.

The Cracker Jack Company was purchased by Borden in 1964 after a bidding war with Frito-Lay and was manufactured for years in Northbrook, Illinois. Borden sold the brand to Frito-Lay parent PepsiCo in 1997, and Cracker Jack was quickly incorporated into the Frito-Lay portfolio. Frito-Lay transferred production of Cracker Jack from Northbrook to Wyandot Snacks in Marion, Ohio soon after that.[https://www.bizjournals.com/columbus/stories/2002/04/29/daily52.html Snack-maker Wyandot launches updated Web site ] Retrieved December 14, 2018

In 2013, Frito-Lay announced that Cracker Jack would undergo a slight reformulation, adding more peanuts and updating the prizes to make them more relevant to the times.

On April 30, 2013, Frito-Lay expanded the Cracker Jack product line to include other salty snacks in the spirit of the original Cracker Jack. Called Cracker Jack'D, it is distinct from the original Cracker Jack by using black packaging instead of the traditional red and white and showing a close-up version of Sailor Jack & Bingo. In addition, unlike the original Cracker Jack, Cracker Jack'D has not featured prizes in its packages.{{cite news| url=http://www.huffingtonpost.com/2013/04/30/cracker-jackd_n_3185811.html | work=Huffington Post | first=Kim | last=Bhasin | title=WTF Happened To Cracker Jack? | date=2013-04-30}} One of the products available under the Cracker Jack'D line, the Power Bites, gained some criticism before its official launch due to concern over caffeine{{cite news| url=http://www.huffingtonpost.com/2012/11/15/cracker-jackd_n_2138891.html | work=Huffington Post | first=Rachel | last=Tepper | title=Frito Lay Unveils Controversial Caffeinated Cracker Jacks, 'Cracker Jack'd' | date=2012-11-15}} being added to more foods, and potential harm to children or pregnant women.

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Cracker Jack is known for being commonly sold at baseball games and is mentioned in the American standard "Take Me Out to the Ball Game."

Each July from 1982 to 1985, Cracker Jack sponsored an Old-Timers Classic game featuring former MLB players, held at RFK Stadium in Washington, D.C.{{cite news |url=https://www.newspapers.com/clip/20245840/oldtimers_to_play_at_tiger_stadium/ |title=Old-timers to play at Tiger Stadium |newspaper=Detroit Free Press |page=46 |date=February 11, 1986 |access-date=May 20, 2018 |via=newspapers.com}}

On June 16, 1993, the 100th anniversary of Cracker Jack was celebrated at Wrigley Field during the game between the Cubs and the expansion Florida Marlins. Before the game, Sailor Jack, the company's mascot, threw out the ceremonial first pitch.{{cite news|first=Barnaby J. |last=Feder|url=https://www.nytimes.com/1993/06/17/business/company-news-old-timers-day-for-snack-cracker-jack-takes-itself-out-to-ballgame.html |title=Old-Timers Day for Snack; Cracker Jack Takes Itself Out to Ballgame |newspaper=New York Times |date=1993-06-17 |access-date=2013-11-20}}

In 2004, the New York Yankees baseball team replaced Cracker Jack with the milder, sweet butter toffee-flavored Crunch 'n Munch at home games. After public outcry, the club switched back to Cracker Jack.{{cite news|url=https://www.washingtonpost.com/wp-dyn/articles/A14400-2004Jun3.html |title=Crunch 'n Munch Waived by Yankees |newspaper=The Washington Post |date=2004-06-04 |access-date=2013-11-20 |agency=Associated Press |pages=D02}}

The Cracker Jack Company began advertising on television in 1955. Cracker Jack sponsored CBS Television's On Your Account, which was televised on 130 stations nationally.{{cite web|url=http://www.crackerjack.com/history.php |archive-url=https://web.archive.org/web/20100408031824/http://www.crackerjack.com/history.php |archive-date=2010-04-08 |title=Brief History |website=CrackerJack.com |date=2010-04-08 |access-date=2013-11-20}}

Actor Jack Gilford appeared in many television commercials for Cracker Jack from 1960 until 1972, and was most recognized as the "rubber-faced guy on the Cracker Jack commercials" for 12 years.{{Cite web|url=http://www.imdb.com/name/nm0318527/bio|title=Jack Gilford|website=IMDb.com}}

Puppeteer Shari Lewis and her puppet Lamb Chop appeared in Cracker Jack commercials in 1961.

A new television ad for Cracker Jack ran during Super Bowl XXXIII on January 31, 1999. It was the first television advertising for the Cracker Jack brand in 15 years. It introduced the company's new bag packaging, the first time Cracker Jack was made available in something other than the classic Cracker Jack box.

Cracker Jack originally included a small "mystery" novelty item referred to as a "Toy Surprise" in each box. The tagline for Cracker Jack was originally "Candy-coated popcorn, peanuts and a prize" but has since become "Caramel-coated popcorn & peanuts" under Frito-Lay.{{cite web|url=http://www.fritolay.com/our-snacks/cracker-jack-original.html|title=Snacks|website=Fritolay.com|access-date=2012-06-06|archive-url=https://web.archive.org/web/20120607134842/http://www.fritolay.com/our-snacks/cracker-jack-original.html|archive-date=2012-06-07|url-status=dead}}

Prizes were included in every box of Cracker Jack beginning in 1912. One of the first prizes was in 1914 when the company produced the first of two Cracker Jack baseball card issues, which featured players from both major leagues as well as players from the short-lived Federal League.{{cite web|url=http://www.cardboardconnection.com/1914-cracker-jack-baseball-cards|title=1914 Cracker Jack Baseball Checklist, Set Info, Key Cards|website=Cardboardconnection.com|date=21 May 2015 }} Early "toy surprises" included rings, plastic figurines, booklets, stickers, temporary tattoos, and decoder rings. Books have been written cataloging the prizes,{{cite web|url=https://www.amazon.com/gp/product/0764301896/ref=s9_simh_gw_p14_d0_i2?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-2&pf_rd_r=0ZP2WXFHDQXACRVNNN4Q&pf_rd_t=101&pf_rd_p=1688200382&pf_rd_i=507846|title=Cracker Jack Toys: The Complete, Unofficial Guide for Collectors (Schiffer Book With Prices): Larry White: 9780764301896: Amazon.com: Books|website=Amazon.com}} and a substantial collector's market exists.{{cite web|url=http://www.kovels.com/price-guide/cracker-jack.html|title=Antique Cracker Jack – Toys & Dolls Price Guide – Antiques & Collectibles Price Guide|website=Kovels.com}}

Until 1937, Cracker Jack toy prizes were made in Japan. They were designed by Carey Cloud from 1938.{{cite web|url=http://www.c-carey-cloud.com/news-articles/man-who-gave-us-cracker-jack-toys.htm|title=C. Carey Cloud – Newspaper Article – The Man Who Gave Us Cracker Jack Toys|website=C-carey-cloud.com}} Many metal toys were also made by TootsieToy, who also made Monopoly game markers. During World War II, the prizes were made of paper.{{Cite web|url=https://www.mercurynews.com/2014/06/30/jane-alexiadis-metallic-cracker-jack-prizes/|title=Jane Alexiadis: Metallic Cracker Jack prizes|website=Mercurynews.com|date=June 30, 2014}}

In the 1961 movie Breakfast at Tiffany's, the lead couple goes to Tiffany & Co. where they have a ring from a box of Cracker Jack engraved.{{cite book|last=Miyao|first=Daisuke |author-link=Daisuke Miyao|title=Cinema Is a Cat: A Cat Lover's Introduction to Film Studies|url=https://books.google.com/books?id=hFzGDwAAQBAJ&pg=PA22|date=October 31, 2019|publisher=University of Hawaii Press|isbn=978-0-8248-7970-9|pages=22–23}}

The prizes attained pop-culture status with the phrase "came in a Cracker Jack box" or metaphorical comparisons to a "Cracker Jack prize," particularly when applied sarcastically to engagement and wedding rings of dubious investment value. The Jim Steinman song "Two Out of Three Ain't Bad" (best known as a 1978 recording by Meat Loaf) includes the lyric "there ain't no Coupe de Ville hiding at the bottom of a Cracker Jack box."

Under Frito-Lay, toy and trinket prizes were replaced with paper prizes displaying riddles and jokes, then temporary tattoos. In 2013, some prizes became codes for people to play "nostalgic" games on the Cracker Jack app through Google Play for Android-powered devices. The announcement was made in 2016 that these gameplays would replace tangible prizes.

• Caramel corn
• Crunch 'n Munch
• Fiddle Faddle
• List of popcorn brands
• Lolly Gobble Bliss Bombs
• Poppycock
• Prizes
• Screaming Yellow Zonkers
• Take Me Out To The Ballgame
• {{portal-inline|Food}}

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• {{official website}}
• [http://www.crackerjackcollectors.com/ The Cracker Jack Collectors Association]
• {{cite news|url=https://www.npr.org/programs/morning/features/patc/crackerjack/ |work=NPR |title=Cracker Jack |author=Feeney, Susan |date=August 26, 2002 |edition=Archived |url-status=deviated |archive-url=https://web.archive.org/web/20091126105803/http://www.npr.org/programs/morning/features/patc/crackerjack/ |archive-date=November 26, 2009 }} History.

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Category:Products introduced in 1896

Category:Baseball culture

Category:Brand name snack foods

Category:Frito-Lay brands

Category:Popcorn brands

Category:World's Columbian Exposition

Category:American brands

Category:Cuisine of Chicago