DR Automobiles#ICH-X
{{Short description|Italian automobile company}}
{{Infobox company
| name = DR Automobiles S.r.l.
| logo = DR Automobiles logo 2020.png
| logo_size = 150px
| type = Private
| industry = Automotive
| foundation = {{Start date and age|1985}}
| founder = Massimo Di Risio
| hq_location_city = Macchia d'Isernia
| hq_location_country = Italy
| area_served = Italy
| key_people = Massimo Di Risio (Chairman)
| products = Automobiles
| num_employees =
| brands = {{Unbulleted list
|DR
|EVO
|Birbahttps://www.quattroruote.it/news/nuovi-modelli/2025/03/27/birba_il_gruppo_dr_debutta_nel_segmento_delle_microcar.html
}}
| revenue = {{increase}} {{EU€|700 million|link=yes}} (2023)
| net_income =
| subsid =
| slogan =
| homepage = {{URL|www.drautomobilesgroupe.com}}
}}
DR Automobiles Groupe is an Italian automobile company established in 2006. It mainly sells rebadged vehicles from Chinese automakers BAIC Group, Chery Automobile, Dongfeng Motor Corporation and JAC Motors.
It produces vehicles under 5 brands: DR, EVO, Sportequipe, ICH-X and Tiger.
History
The company was founded by Massimo Di Risio in 1985. In 2006 the DR brand was launched[http://www.odcec.pescara.it/files/Fondazione/Dispense/Dispense_2015/MancinelliDirittoFallimentare/10.%20XXXRelazione%20ex%20art.%20172.pdf Tribunale di Isernia] (PDF; {{in lang |it}}, retrieved 6 June 2020 As of 2008,{{needs update|date=August 2022}} the company had offices in Rome, Campobasso and Pescara.Marek Brzeżański, Robert Jabłoński: Cars of the World. 2008 · 2009. Moto Media Print, Nowy Dwór Mazowiecki 2008, {{ISBN|978-83-61604-12-9}}, page 323.{{Cite web |date= |title=Viaggia sugli spot il Suv low cost prodotto a Isernia |url=http://www.ilsole24ore.com/art/SoleOnLine4/Economia%20e%20Lavoro/2008/03/Suv-italiano-ipermermercati.shtml |access-date=2018-06-09 |website=Il Sole 24 ORE}}
Since November 2007, DR partners with Chery to assemble and distribute Chery vehicles in Italy under the DR brand.{{Cite web |last=Ciferri |first=Luca |date=2008-12-08 |title=Italians to help Chery |url=https://europe.autonews.com/article/20081208/ANE03/812079931/italians-to-help-chery |access-date=2024-05-17 |website=Automotive News Europe}}{{Cite web |last=Ally |date=2009-03-09 |title=DR Motor to sell rebadged Chery cars by mid-'09 |url=https://autonews.gasgoo.com/Detail2020.aspx?ArticleId=1008661 |access-date=2024-05-17 |website=Gasgoo}} Some Chery vehicles are assembled at a facility in Macchia d'Isernia to be sold as DR vehicles. The original Chery Tiggo was marketed as the DR 5, while the Riich M1 became the DR 1.{{Cite web |date=2009-03-03 |title=Chery launches DR Euro brand |url=https://www.autocar.co.uk/car-news/industry/chery-launches-dr-euro-brand |access-date=2024-05-17 |website=AUTOCAR}}
The company had a network of 20 dealers in Italy at the end of 2018.{{cite web|title=I NOSTRI DEALERS|periodical=|publisher=DR Motor Company S.p.A.|url=http://hekla.drmotor.it/drmotor/reteItaliaRivenditori.jsp|url-status=|format=|access-date=2018-12-19|archive-url=|archive-date=|last=|date=|year=|language=|pages=|quote=}}
In 2020, DR launched their first subbrand called EVO, which at the same year, the company started rebranding vehicles from BAIC Group.{{Cite web |last=Grassi |first=Massimo |date=2023-10-23 |title=Dove vengono prodotte le auto DR? |trans-title=Where are DR cars produced? |url=https://it.motor1.com/news/692692/dr-produzione-auto-dove-cina/ |access-date=2024-05-17 |website=Motor1 Italia}}
In 2022, DR added a more "premium" brand called Sportequipe, which are also rebranded Chery vehicles.{{Cite web |date=2022-10-26 |title=DR Automobiles Group’s new Italian brand unveils LPG hybrid Sportequipe 8 |url=https://auto-gas.net/mediaroom/dr-automobiles-groups-new-italian-brand-unveils-lpg-hybrid-sportequipe-8/ |access-date=2024-05-17 |website=auto-gas.net}}{{Cite web |last=Rigatto |first=Alessandro |date=2022-10-17 |title=Sportequipe 8: la nuova top di gamma |url=https://www.alvolante.it/news/sportequipe-8-2023-caratteristiche-immagini-380131 |access-date=2024-05-17 |website=alVolante.it |language=it}} It also introduced the ICKX brand (later renamed to ICH-X due to a legal dispute with former motorsport driver Jacky Ickx), initially with one model in offer, the ICH-X K2, based on the first-generation Beijing BJ40;{{Cite web |last=Gori |first=Gianmarco |date=2022-06-17 |title=Sportequipe e ICKX, ecco a chi si rivolgono i due nuovi marchi DR |url=https://it.motor1.com/news/592518/sportequipe-ickx-dr-mimo-2022/ |access-date=2022-10-19 |website=Motor1 Italia |language=it}} at the same year, the company acquired the OSCA brand from the Maserati family.{{Cite web |last=Murgida |first=Rosario |date=2022-09-19 |title=O.S.C.A. - Il proprietario della DR rilancerà lo storico marchio bolognese |url=https://www.quattroruote.it/news/industria-finanza/2022/09/19/o_s_c_a_massimo_di_risio_rileva_i_diritti_del_marchio_bolognese.html |access-date=2024-07-19 |website=Quattroruote.it |language=it}}
In February 2023, DR started selling its first electric vehicle, the DR 1.0, a rebranded Chery eQ1.{{Cite web |last=Magni |first=Mirco |date=2023-02-13 |title=DR 1.0 EV - L'elettrica mignon ha quattro posti e prezzi sotto i 20 mila euro |url=https://www.quattroruote.it/news/nuovi-modelli/2023/02/13/dr_1_0_ev_prezzo_autonomia_elettrica_interni_dimensioni_4_posti_scheda_tecnica.html |access-date=2024-05-17 |website=Quattroruote.it |language=it}}
Following the acquisition of Tiger Racing in 2023, in 2024 DR introduced the Tiger sub-brand,{{Cite web |last=Ragoni |first=Emiliano |date=2024-04-16 |title=Debutta in Italia il marchio Tiger |url=https://www.alvolante.it/news/debutta-in-italia-marchio-tiger-394137 |access-date=2024-12-07 |website=alVolante.it |language=it}} which at the same year, the company started rebranding vehicles from Dongfeng Motor Corporation.
Products
= Current models =
== DR ==
- DR 1.0 (2023–present, based on the Chery eQ1)
- DR 3 / 3.0 (2016–present, based on the Chery Tiggo 3x)
- DR 5.0 (2020–present, based on the Chery Tiggo 5x)
- DR 6.0 (2022–present, based on the second-generation Chery Tiggo 7)
- DR 7.0 (2023–present, based on the Chery Tiggo 8)
- DR PK8 (2023–present, based on the JAC Shuailing T8)
File:DR 1.0 IAA 2023 1X7A0283.jpg|DR 1.0
File:2024 DR 3.0 front.jpg|DR 3.0
File:2022 DR 5.0.jpg|DR 5.0
File:DR 6.0 1.5 Turbo.jpg|DR 6.0
== EVO ==
- EVO 3 (2020–present, based on the JAC Refine S2)
- EVO 4 (2020–present, based on the JAC Refine S3)
- EVO 5 (2020–present, based on the Chery Tiggo 3 between 2020 and 2022, and later the second-generation Beijing X3 since 2023)
- EVO 6 (2020–present, based on the Chery Tiggo 5 between 2020 and 2021, and later the second-generation Forthing T5 EVO since 2024)
- EVO 7 (2023–present, based on the Sehol X8)
- EVO 8 (2024–present, based on the Kaiyi X7)
- EVO Cross 4 (2022–present, based on the JAC Shuailing T8)
- EVO Spazio (2024–present, based on the Forthing Yacht)
File:EVO 3.jpg|EVO 3
File:EVO 4 2024.jpg|EVO 4
File:EVO 5 2024.jpg|EVO 5 (Second-generation)
File:EVO 6 Salone di Torino 1.jpg|EVO 6 (Second-generation)
File:EVO 7.jpg|EVO 7
File:Evo Cross 4 2024.jpg|EVO Cross 4
File:EVO Spazio Salone di Torino 1.jpg|EVO Spazio
== ICH-X ==
Formerly known as ICKX between 2022 and 2024.
- ICH-X K2 (2023–present, based on the first-generation Beijing BJ40)
- ICH-X K3 (2024–present, based on the Jetour T2)
- ICH-X K4 (2024–present, based on the JAC Hunter)
File:ICH-X K2 2.0 Turbo Diesel.jpg|ICH-X K2
File:ICH-X K3 Salone di Torino 3.jpg|ICH-X K3
File:ICH-X K4 Salone di Torino 1.jpg|ICH-X K4
== Sportequipe ==
- Sportequipe 5 (2023–present, based on the Chery Tiggo 5x)
- Sportequipe 6 (2023–present, based on the second-generation Chery Tiggo 7)
- Sportequipe 6 GT (2024–present, based on the Jetour Dashing)
- Sportequipe 7 (2023–present, based on the Chery Tiggo 8)
- Sportequipe 7 GTW (2024–present, based on the Jetour X70)
- Sportequipe 8 (2023–present, based on the Chery Tiggo 8 Pro Max)
- Sportequipe SK (2024–present, based on the JAC Shuailing T8)
File:Sportequipe S5 MIMO 2022.jpg|Sportequipe 5
File:Sportequipe S6 1.jpg|Sportequipe 6
File:Sportequipe S6 (2024) Salone di Torino 1.jpg|Sportequipe 6 GT
File:Sportequipe S7 2023 1.jpg|Sportequipe 7
File:Sportequipe S7 (2024) Salone di Torino 1.jpg|Sportequipe 7 GTW
== Tiger ==
- Tiger Six (2024–present, based on the Beijing Mofang)
- Tiger Seven (2024–present, based on the Sehol QX)
- Tiger Eight (2024–present, based on the Beijing X7)
== Birba ==
- Birba (2025–present, based on the Chery QQ Ice Cream)
= Former models =
== DR ==
- DR 1 (2009–2014, based on the Riich M1)
- DR 2 (2010–2014, based on the Chery A1)
- DR 4 (2016–2020, based on the JAC Refine S3)
- DR 5 (2007–2020, based on the Chery Tiggo 3)
- DR 6 (2016–2020, based on the Chery Tiggo 5)
- DR 4.0 (2022–2024, based on the Chery Tiggo 5x, continuation of the pre-facelift DR 5.0)
- DR CityCross / CityVan (2013–2016, based on the Riich X1)
- DR F35 (2020–2023, based on the first-generation Chery Tiggo 7)
- DR Zero (2015–2019, based on the second-generation Chery QQ3)
File:DR1 in Avellino front.JPG|DR 1
File:DR 2 1.3 bifuel.jpg|DR 2
File:DR 4 Genf 2019 1Y7A5048.jpg|DR 4
File:DR Automobiles DR Evo 5 2018.jpg|DR 5
File:DR 6 Genf 2019 1Y7A5049.jpg|DR 6
File:DR 4.0 1.5 GPL.jpg|DR 4.0
File:2023 DR F35.jpg|DR F35
File:DR CityCross 1.3 bifuel 2015.jpg|DR CityCross / CityVan
File:DR Zero.jpg|DR Zero
== EVO ==
File:Evo 5 GPL.jpg|EVO 5 (First-generation)
References
{{reflist}}
External links
{{Commons category}}
- {{Official website|}}
{{Automotive industry in Italy|state=expanded}}
{{Portal bar|Companies|Italy|Cars}}
Category:Car manufacturers of Italy
Category:Vehicle manufacturing companies established in 1985