Getir
{{Short description|Turkish on-demand food and grocery delivery start-up}}
{{Infobox company
| name =
| logo = Getir wordmark.svg
| type = Private
| industry =
| founder = {{interlanguage link|Nazim Salur|tr|Nazım Salur}}
| founded = 2015
| hq_location_city = Istanbul
| hq_location_country = Turkey
| area_served = Turkey
| services =
| owner = Mubadala Investment Company
| num_employees = 32,000+
| website = {{URL|getir.com}}
}}
Getir ({{IPA|tr|ɟeˈtiɾ}}; "bring" in Turkish) is a Turkish company, operating in several countries until 2024, founded as a startup company in 2015 that offers rapid on-demand delivery services for grocery items and a courier service for restaurant food deliveries, accessed via a mobile app.{{Cite web|title=getir {{!}} getir bi mutluluk|url=https://www.getir.com/en/|access-date=2020-06-16|website=Getir.com}}{{Cite web|last=Pitel|first=Laura|date=2020-01-15|title=Michael Moritz backs Turkish grocery start-up|url=https://www.ft.com/content/d0a427f6-36e0-11ea-a6d3-9a26f8c3cba4|url-status=live|archive-url=https://archive.today/20200117144523/https://www.ft.com/content/d0a427f6-36e0-11ea-a6d3-9a26f8c3cba4|archive-date=2020-01-17|access-date=2020-06-16|website=Ft.com}}
In March 2022, Getir announced that it had raised US$768 million in its Series E, valuing the company at nearly $12 billion, but a further funding round in mid-2023 valued the company at a quarter of that figure.
From 2023, Getir started to withdraw from other countries than Turkey, announcing withdrawal from all other countries in April 2024. Closure of all their market operations outside of Turkey was completed in May 2024.
History
The company was founded in 2015 by a team including {{ill|Nazım Salur|tr}}, who also founded the Turkish ride-hailing app BiTaksi.{{Cite web|last=Sırt|first=Timur|date=2020-01-17|title=Turkish fast-delivery startup Getir's secret lies in metropolitan traffic|url=https://www.dailysabah.com/business/2020/01/17/turkish-fast-delivery-startup-getirs-secret-lies-in-metropolitan-traffic|url-status=live|archive-url=https://archive.today/20200616210857/https://www.dailysabah.com/business/2020/01/17/turkish-fast-delivery-startup-getirs-secret-lies-in-metropolitan-traffic|archive-date=2020-06-16|access-date=2020-06-16|website=Daily Sabah|language=en}}{{Cite web|title=BiTaksi|url=http://www.bitaksi.com/en/|website=Bitaksi.com|access-date=2020-06-16|language=en-US}} Getir expanded rapidly since then, having doubled its orders in the second half of 2019 to reach almost 1.5 million in December of that year. It generated $120 million from sales in 2019.{{Cite web|last=Ersoy|first=Ercan|date=2020-02-04|title=Turkey's Getir Seeks New Funds as Startup Plans U.K. Expansion|url=https://www.bloomberg.com/news/articles/2020-02-04/turkey-s-getir-seeks-new-funds-as-startup-plans-u-k-expansion|url-status=live|archive-url=https://archive.today/20200616202435/https://www.bloomberg.com/news/articles/2020-02-04/turkey-s-getir-seeks-new-funds-as-startup-plans-u-k-expansion|archive-date=2020-06-16|access-date=2020-06-16|website=Bloomberg.com}}
In July 2021, Getir bought Spanish online grocery startup BLOK, adding several major cities in Southern Europe to its delivery spots.{{Cite web|url=https://www.aa.com.tr/en/economy/turkish-on-demand-delivery-giant-getir-buys-spanish-online-grocery-startup/2291449|title=Turkish on-demand delivery giant Getir buys Spanish online grocery startup|website=Aa.com.tr|access-date=3 December 2021}} On 23 November 2021, Getir bought UK-based hyper fast grocery delivery startup Weezy.{{Cite web|url=https://www.reuters.com/technology/turkeys-getir-signs-deal-buy-uk-fast-delivery-company-weezy-2021-11-23/|title=Turkey's Getir signs deal to buy UK fast delivery company Weezy|date=23 November 2021|access-date=3 December 2021|website=Reuters.com}}
In March 2022, the company closed a Series E funding round, raising $768 million, with Mubadala Investment Company leading the round, making Getir's valuation $12 billion.{{Cite web|last=Dillet|first=Romain|date=17 March 2022|title=Getir is now worth nearly $12 billion after raising another $768 million|url=https://techcrunch.com/2022/03/17/getir-is-now-worth-nearly-12-billion-after-raising-another-768-million/|url-status=live|archive-url=https://web.archive.org/web/20220317124843/https://techcrunch.com/2022/03/17/getir-is-now-worth-nearly-12-billion-after-raising-another-768-million/|archive-date=2022-03-17|website=TechCrunch}}
Getir acquired rival firm Gorillas in December 2022 for $1.25 billion.{{cite news |last1=Cantrill |first1=Aggi |last2=Kandemir |first2=Asli |last3=Tan |first3=Gillian |title=Rapid-Delivery Startup Getir Buys Rival Gorillas in $1.2 Billion Deal |url=https://www.bloomberg.com/news/articles/2022-12-09/getir-buys-quick-commerce-rival-gorillas-in-1-2-billion-deal?srnd=premium&sref=CIpmV6x8 |access-date=9 December 2022 |work=Bloomberg |date=9 December 2022}}{{Cite web |last=Cameron |first=Isabel |date=2023-03-01 |title=Getir to cut hundreds of jobs as it delays office move |url=https://www.chargedretail.co.uk/2023/03/01/getir-job-cuts/ |access-date=2023-03-13 |language=en-US}}
Getir does not publicize its revenues or profit, although leaks suggest it made $1 billion revenue in 2021. A May 2023 report quotes Getir's CEO Nazim Salur as saying that the company was profitable in some markets in Turkey, but the business as a whole was and would continue not to be profitable as it expanded.{{cite web | title=Getir Revenue and Usage Statistics (2023)|last=Curry|first=David| website=Business of Apps | date=2 May 2023 | url=https://www.businessofapps.com/data/getir-statistics/}}
From 2023, Getir started to withdraw from countries other than its home, Turkey.
In September 2023, the company was seeking $500 million in an equity funding round that would value the company at $2.5 billion, a quarter of the March 2022 value. Many other grocery delivery companies had flourished during the COVID-19 pandemic, but closed down when demand later plummeted.{{cite news| title=Getir valuation slashed to $2.5bn as delivery start-up raises new cash| last1 = Levingston | first1 = Ivan| last2 = Hammond | first2 = George| newspaper=Financial Times | date=8 September 2023 | url=https://www.ft.com/content/6037cacb-4161-4c36-af14-9f9821daa6e5}}{{cite news| last=Kollewe | first=Julia | title=Getir value 'drops to $2.5bn' as shoppers move away from convenience |newspaper=The Guardian | date=8 September 2023 | url=https://www.theguardian.com/business/2023/sep/08/getir-value-drops-to-25bn-as-shoppers-move-away-from-convenience }}
In November 2023, Getir acquired FreshDirect, a competing online grocery company operating in the US.{{cite web |last1=Lunden |first1=Ingrid |title=More consolidation in grocery delivery: Getir acquires FreshDirect to beef up in the US |url=https://techcrunch.com/2023/11/07/getir-freshdirect/ |website=TechCrunch |date=8 November 2023 |access-date=13 November 2023}}
In September 2024, Getir in its entirety was bought out by Mubadala Investment Company.{{Cite web |title=Getir Birleşik Arap Emirlikleri şirketine satıldı |url=https://www.gundemebakis.com/getir-birlesik-arap-emirlikleri-sirketine-satildi |access-date=2024-09-29 |website=Gündeme Bakış |language=tr}}
Operations
File:Getir_Zuidplein,_Charlois,_Rotterdam_(2021)_02.jpg
All five of the company's services ("ultrafast" delivery, takeaway food delivery, online grocery shopping, online water ordering, ordering from local businesses, ordering a taxi (via BiTaksi), and finding local employment) are offered through a single Getir app.{{Cite web|last=Budak|first=Burak|date=2019-06-15|title=4 bin ürün ve daha uygun fiyatla Getir'den yeni hizmet: Getirbüyük|url=https://webrazzi.com/2019/06/15/getirden-yeni-hizmet-getirbuyuk/|url-status=live|archive-url=https://archive.today/20200616210205/https://webrazzi.com/2019/06/15/getirden-yeni-hizmet-getirbuyuk/|archive-date=2020-06-16|access-date=2020-06-16|website=Webrazzi|language=tr-TR}}{{Cite web|last=Baş|first=Hanife|date=2020-05-19|title=Çok Getir'di, iyi kazandı!|url=http://www.milliyet.com.tr/ekonomi/cok-getirdi-iyi-kazandi-6215280|url-status=live|archive-url=https://archive.today/20200616212004/https://www.milliyet.com.tr/ekonomi/cok-getirdi-iyi-kazandi-6215280|archive-date=2020-06-16|access-date=2020-06-16|website=Milliyet|language=tr}}
Locations
In November 2021, Getir services were offered in all 81 Turkish provincial capital cities, 15 UK cities, 15 Dutch cities, 7 German cities, and 3 US cities. In mid-2023, it withdrew from France, Italy, Spain, and Portugal, following a drastic reduction in sales after the boom during the COVID-19 pandemic.{{cite web | url=https://www.cumhuriyet.com.tr/amp/ekonomi/getir-ispanya-italya-ve-portekizden-de-cekiliyor-2103166 | title= Getir, İspanya, İtalya ve Portekiz'den de çekiliyor |date=2023-07-27 |website=cumhuriyet.com.tr |language=tr}}
| class="wikitable" style="; text-align:left;"
|+Locations as of May 2024 ! Country ! Cities |
| Turkey
| Adana, Adıyaman, Afyonkarahisar, Aksaray, Amasya, Ankara, Antalya, Ardahan, Artvin, Aydın, Ağrı, Balıkesir, Bartın, Batman, Bayburt, Bilecik, Bingöl, Bitlis, Bolu, Burdur, Bursa, Çanakkale, Çankırı, Çorum, Denizli, Diyarbakır, Düzce, Edirne, Elazığ, Erzincan, Erzurum, Eskişehir, Gaziantep, Giresun, Gümüşhane, Hakkari, Hatay, Isparta, Istanbul, Iğdır, İzmir, Kahramanmaraş, Karabük, Karaman, Kars, Kastamonu, Kayseri, Kilis, Kocaeli, Konya, Kütahya, Kırklareli, Kırıkkale, Kırşehir, Malatya, Manisa, Mardin, Mersin, Muğla, Muş, Nevşehir, Niğde, Ordu, Osmaniye, Rize, Sakarya, Samsun, Şanlıurfa, Siirt, Sinop, Şırnak, Sivas, Tekirdağ, Tokat, Trabzon, Tunceli, Uşak, Van, Yalova, Yozgat, Zonguldak |
In June 2023, Getir withdrew from Spain and Portugal, and halted operations in France.{{Cite magazine|last=Bayford |first=Kristian |date=2023-07-19 |title=Getir to sell off bikes, cabinets and delivery boxes as it closes dark stores|magazine=Grocery Gazette|url=https://www.grocerygazette.co.uk/2023/07/19/getir-to-sell-bikes-cabinets/ |access-date=2023-08-20}} Getir was reported to be selling UK assets and closing warehouses, and considering the closure of its UK business.{{Cite web |last=Yau |first=Alex |date=2023-07-28 |title=Getir: UK closure rumour |url=https://www.betterretailing.com/industry-news/getir-uk-rapid-home-delivery-convenience-appp-service-closure/ |access-date=2023-08-20 |website=Better Retailing |language=en-GB}}
In April 2024, Getir announced that it was to focus on Turkey, and withdrew from other countries, following increasing competition, and decreasing sales affecting rapid-delivery companies following the end of the COVID-19 pandemic.{{cite web | last=Butler | first=Sarah | title=Delivery firm Getir to quit UK, Europe and US and focus on Turkey | website=the Guardian | date=29 April 2024 | url=https://www.theguardian.com/business/2024/apr/29/delivery-firm-getir-quit-uk-europe-us-turkey}}{{Cite web |date=2024-04-29 |title=Getir to exit UK, Europe and US |url=https://www.bbc.com/news/articles/c1rvlv01255o |access-date=2024-04-29 |website=BBC News |language=en-GB}} Within a few days of the announcement, UK franchises were selling Getir- and Gorillas-branded freezers, mopeds, and other equipment, faced with losing half their investment.{{cite magazine| last=Nott | first=George | title=Getir franchisees sell off freezers following rapid grocer’s UK exit | magazine=The Grocer | date=2 May 2024 | url=https://www.thegrocer.co.uk/technology-and-supply-chain/getir-franchisees-sell-off-freezers-following-rapid-grocers-uk-exit/690954.article|url-access=registration}}
Competitors
While many fast delivery companies flourished during the COVID-19 pandemic years of 2020–2022, demand later decreased greatly and many companies closed. By September 2023, Getir's principal global competitors were Zapp in London and Gopuff in the US and UK. Other large delivery companies which had been delivering meals were branching out into Getir's market of grocery deliveries, including Uber Eats, Just Eat and Deliveroo. In the UK, supermarkets were offering rapid delivery services: Tesco's Whoosh, Sainsbury's Chop Chop and Ocado's Zoom.
References
{{Reflist}}
External links
- {{Official website|https://www.getir.com}}
{{Online food ordering}}
Category:Retail companies established in 2015