Great Wall Motor

{{Infobox company

| name = Great Wall Motor Company Limited

| logo = Great Wall Motor 2025 logo.png

| logo_size = 260

| logo_caption = Logo used since 2025

| image = Great Wall Motor R&D Center in Baoding, Hebei, China.png

| image_caption = GWM R&D Center in Baoding

| type = Public

| traded_as = {{HKEX|2333}}

| foundation = {{Start date and age|1984}}

| founder =

| location_city = Baoding, Hebei

| location_country = China

| key_people = {{ubl

| Wei Jianjun (chairman, executive director)

| Zhao Guoqing (vice chairman, executive director)

}}

| area_served = Worldwide

| industry = Automotive

| products = Automobiles, engines, transmissions

| production = {{increase}} 1,233,292 vehicles (2024)

| brands = {{ubl

| GWM

| Haval

| Ora

| Wey

| Tank

| Souo

}}

| services =

| revenue = {{increase}} CN¥ 173.21 billion (2023)

| operating_income = {{decrease}} CN¥ 7.20 billion (2023)

| net_income = {{decrease}} CN¥ 7.02 billion (2023)

| assets = {{increase}} CN¥ 201.27 billion (2023)

| num_employees = {{decrease}} 82,439 (2023)

| parent = Baoding Great Wall Holdings Company

| subsid = Spotlight Automotive (50%)

| equity = {{increase}} CN¥ 68.50 billion (2023)

| owner =

| module = {{Infobox Chinese|child=yes|s=长城汽车股份有限公司|t=長城汽車股份有限公司|p=Chángchéng Qìchē Gǔfèn Yǒuxiàn Gōngsī|order=st}}

| homepage = [https://www.gwm.com.cn/ gwm.com.cn] (Chinese)
[https://www.gwm-global.com/ gwm-global.com] (global)

| footnotes = {{Cite web |title=2023 Annual Report |url=https://res.gwm.com.cn/2024/03/28/1839952_126_E-10.pdf |access-date=2024-06-18 |website=Great Wall Motor}}

}}

Great Wall Motor Company Limited (GWM, {{lang-zh|s=长城汽车|hp=Chángchéng Qìchē}}) is a Chinese automobile manufacturer headquartered in Baoding, Hebei, China. Named after the Great Wall of China, the company largely produces sport-utility vehicles (SUVs) and pick-up trucks, as well as trucks.{{cite web |date=2010-09-16 |title=Great Wall Motor in green car push in 2011 |url=https://www.reuters.com/article/idUSTRE68F0V820100916 |publisher=Reuters}} It is one of the top ten Chinese automobile manufacturers, with 1.23 million vehicles sold globally in 2024.

GWM was founded in 1984 as a small manufacturer partly owned by a local government in Hebei. Wei Jianjun, GWM's current chairman was appointed as the company director in 1990, and grew the company as one of the leading pickup truck manufacturers in China. In 1998, the company was privatized and went public on the Hong Kong Stock Exchange in 2003.

The company manufactures and sells vehicles under multiple brands, including GWM, Haval, Wey, Tank, Poer, and Ora. In addition to automobiles, it produces touring motorcycles under the Souo brand. Since 2019, GWM has also operated a joint venture with BMW Group to produce electric Mini vehicles in China, under the name Spotlight Automotive.

History

= 1984–2003: Establishment and early years =

GWM began as a agricultural vehicle repair workshop called Great Wall Repair Factory in Baoding, Hebei. The workshop was founded in 1976 by Wei Deliang, the uncle of the current chairman Wei Jianjun, in collaboration with the local government of Nandayuan Township. By 1984, the workshop began producing his own commercial vehicles based on the Beijing BJ212, including small trucks called the CC130 and a large SUV, the CC513.{{Cite web |date=2020-10-19 |title=如果没有这几台SUV，长城或许很难成为今天的长城！ |trans-title=Without these SUVs, Great Wall might hardly become what it is today! |url=https://www.sohu.com/a/425741179_120110948 |access-date=2024-06-18 |website=Sohu}} Wei Deliang renamed the company Great Wall Industry Company.{{Cite web |last=Breevoort |first=Leo |date=2021-09-19 |title=The Big Read: Story of Great Wall Motor (part 1) |url=https://carnewschina.com/2021/09/19/the-big-read-story-of-great-wall-motor-part-1/ |access-date=2024-06-17 |website=CarNewsChina.com |language=en-US}}

After graduating high school, Wei Jianjun worked briefly in a micromotor factory in Beijing, and later at a carpet factory. In 1986, he joined a company owned by Wei Deyi, his father, which focused on metal construction, water pipes, and heating parts. In 1989, he and his father founded Taihang Dongwei Automotive Suspension, focusing on designing vehicle suspensions. In 1989, Wei Deliang died in a car accident. As the Great Wall Industry Company was a cooperative, the company reverted to local community ownership. At the time, the business was struggling with few technically trained workers and some debts. The Nandayuan Township council sought a new director to run the company on their behalf. At the age of 26, Wei Jianjun applied for the position, viewing it as an opportunity to pursue his interest in cars. In July 1990, he was appointed director for five years and left his father's company.

File:2009 Great Wall Deer double cab, front 8.8.18.jpg.]]

Upon taking charge, Wei Jianjun started developing passenger cars, and taught himself automotive engineering with his team. By 1993, Great Wall produced several models based on existing designs, such as the Nissan Cedric (Y30) and Toyota Crown (S130), labeled CC1020 and CC1020S respectively. The company also developed variants like station wagons and pickups. Other early Great Wall models includes a BJ212-based crew cab pickup (also called CC1020S), a BJ212-based station wagon, the CC6490, a small sedan known as the Hawk CC6470 and a clone of the Rolls-Royce Silver Spur.{{cite web |date=18 December 2017 |title=About the cars made by Great Wall: a history before their official history. |url=http://chinacarhistory.com/2017/12/18/about-the-cars-made-by-great-wall-a-history-before-their-official-history/}} However, new national regulations forced Great Wall to end passenger car (sedans) production by the end of 1994. Recognizing the potential of pickup trucks globally, Wei Jianjun developed a model based on the Toyota Hilux. In 1996, Great Wall launched the Great Wall Deer, priced competitively and was considered of good quality. The Deer's success made Great Wall the leading pickup producer in China. In October 1997, the first Great Wall pickup trucks were exported to the Middle East.{{Cite web |date=2020-07-20 |title=深度解读：谋布长城汽车全球发展魏建军居安思危的智慧和能力-半月谈 |trans-title=In-depth analysis: Wei Jianjun's wisdom and ability to plan for Great Wall Motor's global development |url=http://m.banyuetan.org/ppsj/detail/20200720/1000200033138281595176369675841950_1.html |access-date=2024-06-18 |website=Banyuetan}}

In 1998, the local government privatized the company, forming Great Wall Motor Group Co. Ltd., with Wei Jianjun owning 25% of the shares. By 2001, the Wei family owned 56%, while the Nandayuan Township retained the rest. Great Wall expanded its pickup range with models like the Sailor and SoCool, and ventured into SUVs with the Safe, Sing, and Pegasus models.

In 1999, Great Wall faced a supply chain crisis when its sole engine supplier partnered with competitor Brilliance Auto, limiting supply to Great Wall. To secure their supply chain, Wei Jianjun established the Great Wall Internal Combustion Engine Company, holding a 51% stake, and invested in advanced equipment for independent engine production. Over the next two years, he formed over ten holding companies through mergers and acquisitions to produce various automobile parts.

= 2003–2018: Initial public offering, exports and new brands =

File:Great Wall Motors logo.pngGWM was the first private Chinese auto manufacturer to become a public company, by making an initial public offering on the Hong Kong Stock Exchange on 15 December 2003.{{cite book |url=https://books.google.com/books?id=JNjOrjAecHQC&q=%22great+wall+motor%22&pg=PA195 |title=China Stock Market Handbook |publisher=Javin Press |year=2008 |isbn=9781602670068 |pages=195}}{{cite book |last=McGarvie |first=Blythe |url=https://books.google.com/books?id=aEebwdEyjlgC&q=%22great+wall+motor%22&pg=PT166 |title=Shaking the Globe: Courageous Decision-Making in a Changing World |date=2008-12-23 |publisher=John Wiley & Sons |isbn=9780470438152 |pages=140}} In 2006, GWM introduced the Haval CUV (initially Hover CUV) in 2006, which was exported to Asian, Russian, and South American markets. The Haval platform also supported the Wingle pickup, which became popular in export markets. GWM started selling vehicles in Europe in 2006, offering small vans.{{cite book |last1=Sperling |first1=Daniel |url=https://archive.org/details/twobillioncarsdr00sper_0 |title=Two billion cars: driving toward sustainability |last2=Gordon |first2=Deborah |publisher=Oxford University Press |year=2009 |isbn=9780195376647 |pages=[https://archive.org/details/twobillioncarsdr00sper_0/page/213 213] |quote=great wall. |url-access=registration}} In September 2006, 500 units of Haval CUVs were exported to Italy for the first time, marking the first time a privately-owned Chinese car company exported cars to Europe in large quantities.{{Cite web |date=2017-03-30 |title=哈弗背后的故事 |trans-title=The story behind Haval |url=https://www.dongchedi.com/article/6403210343304560897 |access-date=2023-12-15 |website=Dongchedi}}{{cite journal |last=Dyer |first=Geoff |date=2006-09-06 |title=Great Wall ships SUVs to Europe |journal=Financial Times |publisher=Pearson |page=31}} GWM products were first available in the Australian market in 2009.{{cite web |date=2009-04-01 |title=First look: Great Wall's 2009 wares |url=http://www.goauto.com.au/mellor/mellor.nsf/story2/95B9EC3791370B28CA25758B0005D43D |url-status=dead |archive-url=https://web.archive.org/web/20170527000948/http://www.goauto.com.au/mellor/mellor.nsf/story2/95B9EC3791370B28CA25758B0005D43D |archive-date=2017-05-27 |access-date=2012-02-06 |publisher=GoAuto}} In 2011, GWM opened a factory in Bulgaria that assembles three different models from knock-down kits.{{cite news |last=Bursa |first=Mark |date=2011-04-04 |title=EMERGING MARKETS ANALYSIS: Chinese exports finally start to gain traction |url=http://www.just-auto.com/analysis/chinese-exports-finally-start-to-gain-traction_id120858.aspx |url-status=dead |archive-url=https://web.archive.org/web/20121029091758/http://www.just-auto.com/analysis/chinese-exports-finally-start-to-gain-traction_id120858.aspx |archive-date=2012-10-29 |access-date=2012-08-10 |publisher=Just-Auto |agency=Bromsgrove}}

During this period, GWM's passenger cars often resembled models from other carmakers. GWM launched several models between 2006 and 2010, including the Peri (a Fiat Panda lookalike) and the Voleex series (resembling Toyota and Honda models). Numerous legal disputes over intellectual property followed, with varied outcomes. In China, Fiat's case against the Peri was rejected due to insufficient visual differences, while in Italy, the sale of the Peri was prohibited.{{cite web |date= |title=Fiat Successfully Sues Chinese Automaker for Panda Clone |url=http://www.leftlanenews.com/fiat-successfully-sues-chinese-automaker-for-panda-clone.html |accessdate=2011-10-28 |publisher=Leftlanenews.com}}{{cite web |date=2008-07-23 |title=Chinese 'Panda' can't come here |url=http://www.autocar.co.uk/News/NewsArticle/Fiat-Panda/234161/ |accessdate=2011-10-28 |publisher=Autocar.co.uk |archive-date=2011-02-02 |archive-url=https://web.archive.org/web/20110202084400/http://www.autocar.co.uk/News/NewsArticle/Fiat-Panda/234161/ |url-status=dead }}{{cite web |date= |title=FIAT IS CONSIDERING TAKING LEGAL ACTION TO STOP GREAT WALL'S PANDA CLONE BEING SOLD IN EUROPE |url=http://www.italiaspeed.com/2006/cars/financial/12/great_wall/1312.html |accessdate=2011-10-28 |publisher=Italiaspeed.com}} GWM defended their practices as necessary for catching up with international competitors.{{Cite web |last=Breevoort |first=Leo |date=2021-09-26 |title=The Big Read: Story of Great Wall Motor (part 2) |url=https://carnewschina.com/2021/09/26/the-big-read-story-of-great-wall-motor-part-2/ |access-date=2024-06-17 |website=CarNewsChina.com |language=en-US}}

On 28 September 2011, GWM went public again, this time on the Shanghai Stock Exchange, merging the equity portfolios of the Wei family and Nandayuan Township into a single investment fund. This IPO established the company’s current corporate structure.{{Cite web |last=Flannery |first=Russell |title=Great Wall Motor To List At Shanghai Stock Exchange Tomorrow |url=https://www.forbes.com/sites/russellflannery/2011/09/27/great-wall-motor-to-list-at-shanghai-stock-exchange-tomorrow/ |access-date=2021-06-23 |website=Forbes |language=en}}

File:2018 Great-Wall Haval H6 (facelift), front 8.3.18.jpg over three generations.]]

In the midst of producing numerous copycat vehicles, GWM introduced the Haval H6 at the 2010 Guangzhou Auto Show, which was notable for not being a direct copy of other carmaker's model. The crossover SUV quickly became GWM's major success, catering to the growing Chinese middle-class family market with its spacious interior and above-average build quality.{{Cite web |last=张 |first=雪莲 |date=2021-11-25 |title=【图】哈弗H6累计100个月获得SUV销量冠军_汽车之家 |trans-title=Haval H6 has been the SUV sales champion for 100 consecutive months |url=https://www.autohome.com.cn/news/202111/1227236.html |access-date=2024-06-17 |website=Autohome}} It found success nationwide, particularly in urban and coastal regions.{{Cite web |date=2021-08-27 |title=一锤定音：国民神车哈弗H6十年卖了350万辆，创出多个业界第一 |trans-title=The final word: Haval H6, the national car, has sold 3.5 million units in ten years, setting many industry firsts |url=https://www.sohu.com/a/485995168_191175 |access-date=2024-06-17 |website=Sohu}} Since its launch, the H6 has led the SUV segment in China for 103 consecutive months, or around 8 years. {{As of|2024}}, GWM has sold more than 4 million H6 globally.{{Cite web |date=2024-06-01 |title=每天车闻：魏建军回应哈弗H6销量下滑 |trans-title=Daily Car News: Wei Jianjun responds to the decline in Haval H6 sales |url=https://www.sohu.com/a/782992613_437891 |access-date=2024-06-17 |website=Sohu}}

With the success of the Haval H6, GWM achieved massive growth, with net profit increasing sevenfold in five years. It became one of the first carmaker to fully concentrate on the SUV segment as its popularity began to grow. This shift also marked the launch of Haval as a brand in March 2013, which only sells SUVs. The company quickly phased out sedans and hatchbacks, except for the Voleex C30 which lasted until 2016. This strategy proved highly successful, with GWM producing over one million cars annually for the first time by 2016. The company later introduced several new Haval models, positioned both above and below the H6. By 2018, there were at least ten Haval H6 derivatives.

In April 2017, GWM introduced a third brand, Wey, named after Wei Jianjun's family name. Positioned as the group’s premium brand, Wey delivered more luxurious crossovers and SUVs than Haval.{{Cite web |title=中国豪华SUV开创者 |url=http://www.wey.com/ |access-date=2017-04-28 |website=www.wey.com |language=zh-CN}}

File:2019 Great Wall Ora Black Cat (front).jpg electric car]]

In the electric vehicle segment, GWM through its battery business unit conducted pre-research on battery production since 2012.{{Cite web |date=2019-07-14 |title=Great Wall Motor battery offshoot SVOLT premieres Li-ion battery lineup, targeting EVs |url=https://www.greencarcongress.com/2019/07/20190714-svolt.html |access-date=2024-06-18 |website=Green Car Congress}} in October 2016, the company launched its first electric vehicle, the Great Wall C30EV.{{Cite web |title=GREATWALL MOTOR 1st Electric New Energy Vehicle Launched |url=http://www.aastocks.com/en/stocks/analysis/stock-aafn-content/02333/NOW.804786/all |access-date=2017-06-06 |website=AASTOCKS.COM}}{{Cite web |last=Feijter |first=Tycho de |date=2016-10-13 |title=Great Wall C30 EV Hits The Chinese Car Market |url=https://carnewschina.com/2016/10/13/great-wall-c30-ev-hits-the-chinese-car-market/ |access-date=2024-04-24 |website=CarNewsChina.com |language=en-US}} In 2017, in order to offset the company's fleet average fuel consumption in China, GWM acquired a 25% stake of Hebei Yujie Vehicle Industry, a major company in the low-speed electric vehicle (LSEV) market. The collaboration led to the establishment of Linktour Automobile, which initially converted some LSEVs to automobiles. The Linktour K-One electric crossover launched shortly after but failed in the market. By 2019, Linktour faced financial difficulties, leading to production halts and eventual bankruptcy. In February 2018, GWM spun off its battery business unit into an independent battery manufacturer, SVOLT Energy Technology Co., Ltd or commonly known as SVOLT. GWM in 2018 also created its own electric vehicle brand, Ora. While its first model, the Ora iQ, had limited success, the Ora Black Cat (initially Ora R1) dominated small electric car sales.

= 2018–present: Global expansion =

In 2018, GWM signed a joint venture agreement with BMW, establishing Spotlight Automotive to produce electric Mini in China for the global market.{{Cite web |last=McDonald |first=Joe |title=BMW group and Great Wall Motors partner to make electric MINIs in China |url=https://www.usatoday.com/story/money/cars/2018/07/10/bmw-electric-mini-cooper-china-great-wall-motors/772302002/ |website=USA Today}}

In this period, GWM has been investing in overseas markets to increase its manufacturing footprint and sales outside China. In June 2019, GWM's Russian factory in the Uzlovaya industrial park in Tula went operational after being under construction since 2015. It was the largest investment project from a Chinese manufacturing industry in Russia.{{Cite web |date=2020-02-19 |title=GWM has deployed 11 plants worldwide |url=https://english.news18a.com/news/english_140639.html |access-date=2024-06-17 |website=english.news18a.com |language=en}}

In January 2020, GWM agreed to purchase one of two plants owned by General Motors India located in Talegaon, Maharashtra as part of the company's aim to manufacture and sell cars in India.{{Cite news|url=https://www.reuters.com/article/us-india-great-wall-motor-gm-idUSKBN1ZG0QB|title=China's Great Wall agrees to buy General Motors' India plant|date=2020-01-17|work=Reuters|access-date=2020-01-19|language=en}} The company participated at the Auto Expo in February 2020, which was held in Greater Noida. The company had proposed an investment of US$1 billion and planned to start manufacturing in 2021. In July 2022, GWM cancelled its Indian investment plans due to failure of obtaining regulatory approvals, caused by the Indian government stance towards Chinese investments amid the ongoing Sino-Indian border dispute.{{Cite web |last=www.ETAuto.com |title=Breaking: GWM fires all Indian employees, wraps up biz in country - ET Auto |url=https://auto.economictimes.indiatimes.com/news/breaking-gwm-fires-all-indian-employees-shuts-operations/92602531 |url-status=live |archive-url=https://web.archive.org/web/20240409102757/https://auto.economictimes.indiatimes.com/news/breaking-gwm-fires-all-indian-employees-shuts-operations/92602531 |archive-date=2024-04-09 |access-date=2024-04-09 |website=ETAuto.com |language=en}}

In February 2020, GWM reached a deal with General Motors to purchase the General Motors Thailand plant in Rayong province. It began production in the first quarter of 2021 with an annual production capacity of 80,000 units.{{Cite web|last=Thaiger|first=The|date=2020-02-18|title=Thailand's General Motors plant sold to China's Great Wall Motors|url=https://thethaiger.com/news/business/thailands-general-motors-plant-sold-to-chinas-great-wall-motors|access-date=2020-06-05|website=The Thaiger|language=en-TH}}

File:2020 TANK 300.jpg is the first product from GWM's Tank brand.]]

In 2020, Great Wall Motor rebranded to GWM.{{Cite web |last=Zachariah |first=Ben |date=2020-10-12 |title=2021 GWM Ute: Australian debut confirmed for fourth quarter |url=https://www.drive.com.au/news/2021-gwm-ute-australian-debut-confirmed-for-fourth-quarter/ |access-date=2024-06-18 |website=Drive |language=en-AU}} In March 2021, GWM spun off the Tank brand, which was previously a model line within the Wey brand. Tank-branded vehicles are body-on-frame SUVs based on the Tank platform.{{Cite web |date=2021-03-22 |title=Great Wall Motor to spin off TANK series into standalone brand |url=https://autonews.gasgoo.com/m/70018100.html |access-date=2024-06-17 |website=Gasgoo}}

After participating in European auto shows such as the International Motor Show Germany in 2019 and 2021,{{Cite web |last=Suzan |date=2024-05-19 |title=Great Wall Motors Announces To Fully Enter the EU market Two Years Later {{!}} China Car News, Reviews and More |url=https://www.chinapev.com/gwm/great-wall-motors-announces-to-fully-enter-the-eu-market-two-years-later/ |access-date=2024-06-17 |language=en-US}} GWM opened its European headquarters in Munich, Germany in November 2021 as an effort to expand sales in Europe with Wey and Ora brands.{{Cite web |last=Eddy |first=Nathan |date=2021-11-23 |title=Great Wall accelerates Europe expansion with hq in Germany |url=https://europe.autonews.com/automakers/great-wall-accelerates-expansion-europe-new-headquarters-germany |access-date=2024-06-17 |website=Automotive News Europe}} In May 2024, GWM announced that it is closing its European headquarters by 31 August 2024 due to its low sales in the region. In 2023, the company sold just 6,300 vehicles in Europe, or 2% of its overseas sales.{{Cite web |last=Roberts |first=Graeme |date=2024-06-05 |title=GWM to close European base |url=https://www.just-auto.com/news/gwm-to-close-european-base/ |access-date=2024-06-17 |website=Just Auto |language=en-US}} GWM vehicles will still be available in Europe, however its European operations will be controlled directly from China.{{Cite web |last=Rimell |first=Will |date=2024-05-30 |title=GWM to close European base and move operations to China |url=https://www.autocar.co.uk/car-news/business-electric-vehicles/gwm-close-european-base-and-move-operations-china |access-date=2024-06-17 |website=Autocar |language=en}}File:WEY at IAA 2021 1X7A0050.jpg in Frankfurt]]In November 2023, GWM announced an adjustment of its multi-brand strategy for export markets, naming the new strategy "One GWM".{{Cite web |date=2023-11-21 |title=ONE GWM: Great Wall Motor consolidates WEY and ORA into a single consumer brand |url=https://www.press-gwm-eu.com/gwm/one-gwm-great-wall-motor-consolidates-wey-and-ora-into-a-single-consumer-brand |access-date=2024-06-18 |website=Press Service Center Great Wall Motor Europe |language=en}} GWM will be a "master brand", while its brands such as Haval, Ora and Wey were downgraded to a sub-brand status. This adjustment led to the renaming of the Ora Funky Cat to the GWM Ora 03, and the Ora Next Cat to the GWM Ora 07 for some markets.{{Cite web |last=Batchelor |first=James |date=2023-11-22 |title=GWM axes controversial Funky Cat name as firm adopts new numbered naming strategy |url=https://cardealermagazine.co.uk/publish/gwm-drops-controversial-funky-cat-name-as-firm-adopts-new-number-naming-strategy/293464 |access-date=2024-06-17 |website=Car Dealer Magazine |language=en}} In mid-2024, GWM started replacing the Haval wordmark at the rear of its vehicles in favour of a "GWM" wordmark badge, starting with the 2024 Haval Jolion in Australia.{{Cite web |date=2024-06-17 |title=2024 GWM Haval Jolion price and specs: Hybrid gets unique bodywork, prices cut |url=https://www.drive.com.au/news/2024-gwm-haval-jolion-price-specs/ |access-date=2024-06-17 |website=Drive |language=en-AU}}

File:Great Wall Motors 2020 logo.png

Operations

= Manufacturing =

GWM's primary base of operations is located in Baoding, Hebei province. A site in Tianjin began operating in 2011. A second base of operations in Baoding become operational in October 2013, located in Xushui county.{{cite web|title=GWM's newly-built plant--Xushui base put into production in October|url=http://www.gwm-global.com/news_detail-382.html|publisher=Great Wall Motors|access-date=2014-01-05|date=2013-03-20}}

In November 2020, GWM announced the completion of its Taizhou plant in Jiangsu, with the Ora Good Cat rolling off the assembly line as its first product. The Taizhou base, constructed since November 2019, is GWM's eighth vehicle assembly facility in China, with a total investment of 8 billion yuan ($1.22 billion) and an annual capacity of 100,000 vehicles.{{Cite web |date=2020-12-07 |title=CN - Great Wall Motor starts operation at Taizhou car manufacturing plant |url=https://www.foundry-planet.com/d/great-wall-motor-starts-operation-at-taizhou-car-manufacturing-plant/ |access-date=2024-06-18 |website=foundry-planet.com |language=en-US}}

{{As of|2024}}, GWM operates 10 full-process automobile manufacturing plants in China, three full-process automobile manufacturing plants overseas in Thailand, Brazil and Russia, and several knock-down assembly plants in countries such as Pakistan and Ecuador.

= Research and development =

While R&D activities commenced in 1998, in 2010 the company began construction of a technical center in Baoding, Hebei province.{{cite web |date=2010-10-29 |title=New Technology Center Kicks off to Build Global Competitiveness |url=http://www.gwm.com.cn/en/newsDetail_1256111095687_1288425000750.html |url-status=dead |archive-url=https://web.archive.org/web/20111004011332/http://www.gwm.com.cn/en/newsDetail_1256111095687_1288425000750.html |archive-date=2011-10-04 |publisher=Great Wall Motor}} Part of an effort to increase R&D investment,{{cite web |date=2010-10-27 |title=China Great Wall Motor to invest $751 mln in R&D in 5 yrs |url=https://www.reuters.com/article/idUSTOE69Q08920101027 |publisher=Reuters}} the center may become fully operational in 2013 as GWM said it would obtain "world-leading R&D... and technical ability" by that year.{{update inline |date=May 2024}}

Currently, component design may rely heavily on foreign technical assistance, and some hard-to-source parts may be provisioned from overseas;{{citation needed|date=December 2011}} the company states it has cooperative agreements with companies such as Autoliv, Delphi Automotive, BorgWarner, Robert Bosch GmbH, the German company Brose, Ricardo plc, TRW Automotive, and Valeo in regards to specific parts such as engines, transmissions, door locks, and airbags, etc. As of 2009, some models used Mitsubishi engines and Siemens electronic systems—both sourced in China.{{citation |last=Chang |first=Crystal |title=Developmental Strategies in a Global Economy: The Unexpected Emergence of China's Independent Auto Industry |date=2009-08-13 |work=APSA 2009 Toronto Meeting Paper |page=18 |ssrn=1450117}}

In January 2016, GWM has announced the creation of a R&D center in Yokohama, Japan as part of a strategy to enter the Japanese auto market.{{cite web |date=13 January 2016 |title=China's Great Wall automaker opens Yokohama R&D division in bid to obtain Japanese technology |url=http://www.japantimes.co.jp/news/2016/01/13/business/corporate-business/japanese-rd-base-chinas-great-wall-motor-commences-operations/ |access-date=2017-11-03 |website=The Japan Times}} It also opened a R&D center in Bangalore, India in June 2016.{{cite web |date=2 January 2020 |title=China-based Great Wall Motors Company will start India innings with an SUV |url=https://www.timesnownews.com/auto/car-news/article/china-based-great-wall-motors-company-will-start-india-innings-with-an-suv/534839}}

In 2021, following its joint venture with BMW Group, GWM opened an office in Munich, Germany, situated across from the BMW Group Research and Innovation Center (FIZ). The objective of CEO Qiao Xianghua was to hire up to 300 employees in the Design and Engineering sector for its office in Germany. These employees would be tasked with providing services to BMW R&D, sales, and management, including complete vehicle integration, vehicle component development, development and integration of electronic power system platforms, smart driving, and internet of vehicles. Additionally, EDAG constructed another Engineering Building at Frankfurter Ring 77.{{cite web |date=27 January 2022 |title=GWM Munich |url=https://www.gwm-global.com/news/3401907.html}}{{cite web |date=27 January 2022 |title=EDAG Munich |url=https://www.edag.com/de/edag-group/presse/pressemeldung/neuer-engineering-hub-fuer-edag-muenchen}}

Overseas markets

GWM products are available in many places across the globe. Since its early years of exporting vehicles, GWM also uses third-party factories in overseas markets to produce models from knock-down kits.

= Australia =

File:Great Wall Adelaide City 2010 2.JPG, Australia, in 2010]]

Great Wall vehicles started sales in Australia in 2009 by an independent distributor, Ateco. In 2012, almost 25,000 Chery and Great Wall vehicles were recalled by Ateco after discoveries of asbestos in the engine and exhaust gaskets. The Australian Competition & Consumer Commission who monitored the recall, stated that the newly imported stock of both brands were not affected by the recall.{{cite news |last=Nenov |first=Stoyan |date=15 August 2012 |title=Thousands of China-made cars recalled in Australia |url=http://www.abc.net.au/news/2012-08-15/chinese-cars-recalled-over-asbestos-concerns/4199630 |access-date=2012-08-15 |newspaper=ABC News|publisher=Australian Broadcasting Corporation}}

In May 2016, GWM set up a factory-backed distribution operation, coinciding with the launch of the Haval brand on the Australian market.{{Cite web|title=Great Wall and Haval hit reset, plan big 2021 model and dealer expansion|url=https://www.carexpert.com.au/car-news/great-wall-and-haval-hit-reset-plan-big-2021-model-and-dealer-expansion|access-date=2021-10-20|website=CarExpert|date=22 November 2020 |language=en}} As of October 2021, Australia was GWM's largest export market.{{Cite web|title=Australia becomes top export market for GWM Haval|url=https://www.carexpert.com.au/car-news/australia-becomes-top-export-market-for-gwm-haval|access-date=2021-10-20|website=CarExpert|date=19 October 2021 |language=en}} According to official VFACTS reporting from Australia's Federal Chamber of Automotive Industries (FCAI), GWM Haval sold a total of 18,384 units in the 2021 calendar year, placing GWM Haval 14th overall on the Australian market, ahead of Honda.{{Cite web|title=VFACTS: Australia's 2021 new car sales detailed in full|url=https://www.carexpert.com.au/car-news/vfacts-australias-2021-new-car-sales-detailed-in-full|access-date=2022-02-10|website=CarExpert|date=6 January 2022 |language=en}} As of 2023, GWM Australia features a range of models including SUVs, pickup trucks, and electric vehicles.

= Brazil =

File:Visita ao novo Complexo Automotivo da Great Wall Motors Brasil - GWM (52846157139).jpg, governor of São Paulo visiting GWM Brazilian facility in Iracemápolis in 2023]]

On 18 August 2021, the company announced the start of operations in Brazil with the acquisition of a former Mercedes-Benz plant in the city Iracemápolis, São Paulo. The annual production capacity would reach 100,000 vehicles, and would create nearly 2,000 local jobs. The production would cover both Brazil domestic market and the rest of South America.{{cite news|url=https://www.gwm-global.com/news/3401623.html|title=GWM acquires Iracemápolis plant in Brazil|date=19 August 2021|publisher=Great Wall Motor Company Limited}} On 27 January 2022, details and launch of factory was presented. According to news reports in 2022, GWM will offer 10 models in Brazil, most will be hybrid electric SUVs and pickup trucks, with a planned investment of R$10 billion.{{cite news|url=https://g1.globo.com/sp/piracicaba-regiao/noticia/2022/01/27/montadora-chinesa-gwm-anuncia-fabrica-de-veiculos-eletricos-e-hibridos-no-interior-de-sp.ghtml|title=GWM with electric vehicles|date=27 January 2021|publisher=G1}}

= Europe =

GWM started exporting vehicles to Italy in 2006. There was an investigation on GWM vehicles in 2014 in Italy to inspect for the presence of asbestos.{{cite web |title=Great Wall con amianto, indagini in Italia |url=http://www.auto.it/2014/07/24/great-wall-con-amianto-indagini-in-italia/24015/ |url-status=dead |archive-url=https://web.archive.org/web/20141222184329/http://www.auto.it/2014/07/24/great-wall-con-amianto-indagini-in-italia/24015/ |archive-date=2014-12-22 |access-date=2014-12-22 |publisher=Auto.it}}{{cite web |title=Amianto é encontrado em carros de Chery e Great Wall |url=http://revistaautoesporte.globo.com/Revista/Autoesporte/0,,EMI316373-10142,00.html |access-date=2014-12-22 |publisher=Auto esporte}}

In 2021, GWM opened a new European base in Munich{{cite web |title=Home |url=https://uk.ora-eu.com/ |website=uk.ora-eu.com}}{{cite web |date=9 November 2021 |title=News - ORA Funky Cat - New compact electric car |url=https://uk.ora-eu.com/news/}} in order to launch the Ora Good Cat EV in France, Germany, Italy, Ireland, Norway, Spain and the United Kingdom. The car was rebranded as the Ora Funky Cat in many of these markets.{{cite web |date=7 April 2022 |title=GWM ORA launching in the UK in Autumn 2022 |url=https://uk.ora-eu.com/gwm-ora-uk-launch-autumn-2022/}}{{Cite web|url=https://www.autoexpress.co.uk/electric-cars/355921/new-ora-funky-cat-electric-car-out-bag-britain-ps30k|title=New Ora Funky Cat electric car is out of the bag in Britain from £30k|website=Auto Express}}{{Cite web|url=https://www.carmagazine.co.uk/car-news/first-official-pictures/_ora/funky-cat/|title=New 2022 Ora Funky Cat electric hatchback to reach UK in Autumn}} The company was also considering opening a plant in Europe.{{Cite web |last=Opletal |first=Jiri |date=2023-05-30 |title=Great Wall considers Germany, Hungary, and Czechia as locations for its first European plant |url=https://carnewschina.com/2023/05/30/great-wall-considers-germany-hungary-and-czechia-as-locations-for-its-first-european-plant/ |access-date=2024-05-29 |website=CarNewsChina.com |language=en-US}} In May 2024, GWM announced it would close its European office in Munich by August but affirmed its continued presence in European markets.{{Cite web |title=Great Wall to close its European headquarters in Munich |url=https://www.electrive.com/2024/05/28/great-wall-to-close-its-european-headquarters-in-munich/ |access-date=2024-05-29 |website=electrive.com |language=en-US}}

== Bulgaria ==

Together with the Bulgarian company Litex Motors, Great Wall has a production base in Bahovitsa,{{cite web|title=Made in China, but Assembled in Bulgaria|url=https://www.nytimes.com/2012/05/23/business/global/made-in-china-but-assembled-in-bulgaria.html|access-date=2012-05-23|work=The New York Times|date=2012-05-22|author=Boryana Dzhambazova}} near the town of Lovech, Bulgaria, that became operational in February 2012.{{cite web|title=Chinese carmakers eye European markets|url=https://www.bbc.co.uk/news/business-17811752|access-date=2012-05-23|work=BBC News|date=2012-04-24|author=Vladov, Andrey}} As of 2012, the factory had the capacity to assemble 2,000 cars per year{{cite news|url=http://www.businessweek.com/ap/financialnews/D9T1QK280.htm|archive-url=https://web.archive.org/web/20150722083434/http://www.businessweek.com/ap/financialnews/D9T1QK280.htm|url-status=dead|archive-date=July 22, 2015|title=Chinese carmaker opens plant in Bulgaria|publisher=Bloomberg Businessweek|date=2012-02-21|agency=The Associated Press|access-date=2012-07-10|author=Toshkov, Veselin}} from knock-down kits. Initially only making the Voleex C10, the factory later added production of an SUV and a pick-up, the Hover 6 and the Steed 5.

As of January 2015, the company had a production output of about 5,000 vehicles per year (the Hover H6 and the Steed 5 models) and was planning to reach up to 8,000 vehicles within a year or two.{{cite web|title=Bulgarii care produc Great Wall au intrat pe piata din Serbia|url=http://www.wall-street.ro/articol/Auto/179146/bulgarii-care-produc-great-wall-au-intrat-pe-piata-din-serbia.html|publisher=Wall-Street.ro|language=ro|date=31 January 2015}} By mid-2016, the company had a total of 14 dealerships in 12 Bulgarian cities, three of them in the capital Sofia.{{cite web|url=http://greatwall.bg/en/dealers/|title=ДилъриFind a dealer – Great Wall Bulgaria – Dealership Locations|website=greatwall.bg|access-date=2017-11-03|archive-date=2017-11-20|archive-url=https://web.archive.org/web/20171120042506/http://greatwall.bg/en/dealers/|url-status=dead}}

== Russia ==

File:Haval Motor Manufacturing Rus 06.jpg, Russia]]

In September 2015, GWM broke ground on a new assembly plant located in the Tula Region, Russia.{{cite web |date=5 October 2015 |title=Haval Tula Plant breaks ground, expected to go into production in late 2017 |url=http://www.haval-global.com/news_detail-2176.html |access-date=2016-04-10 |work=haval-global.com |publisher=Great Wall Motors}} The plant is slated to have a total production capacity of 150,000 units per year if the project is successful enough to warrant a second phase of expansion. Initially scheduled to open in 2017, the facility is touted as an "all-process vehicle plant". The Russian plant went operational in June 2019, producing Haval models such as the F7 and H9.{{Cite web |title=Российский завод Haval: зачем его построили и как он работает |trans-title=Russian Haval plant: why it was built and how it works |url=https://www.zr.ru/content/articles/917051-rossijskij-zavod-haval-fotoreportazh/ |access-date=2023-12-15 |website=zr.ru |language=ru}}

Following the withdrawal of global manufacturers in the aftermath of Russia's invasion of Ukraine, GWM experienced a significant surge in sales and revenue in Russia.{{Cite web |last=Kawase |first=Kenji |date=2023-04-01 |title=Great Wall Motor's Russia revenue jumps 73% as rivals recede |url=https://asia.nikkei.com/Business/Automobiles/Great-Wall-Motor-s-Russia-revenue-jumps-73-as-rivals-recede |access-date=2024-06-18 |website=Nikkei Asia |language=en-GB}} In the first nine months of 2023, GWM saw a fourfold increase in sales in the Russian market, selling over 84,500 vehicles across its three brands: Great Wall pickups, Haval crossovers, and Tank SUVs. The Haval brand accounted for the majority, with 73,600 cars, including 36,400 units of the locally assembled Haval Jolion. Approximately 40% of GWM's total unit sales in the Russian market were imports, while the remaining 60% consisted of vehicles assembled locally in Tula.{{Cite web |date=2023-10-25 |title=Great Wall sees 1.15-mln unit market for passenger cars and LCVs in Russia in 2023, more optimistic than AEB and Avtovaz forecasts |url=https://interfax.com/newsroom/top-stories/95821/ |access-date=2024-06-18 |website=interfax.com}}

Because of company's continued business with Russia amid Russian invasion of Ukraine, GWM is listed among International Sponsors of War by Ukrainian National Agency on Corruption Prevention.{{cite web |date= |title=Great Wall Motor |url=https://sanctions.nazk.gov.ua/en/boycott/27/ |accessdate=24 August 2023 |publisher=NACP}}

= India =

In 2020, GWM announced its plans to acquire the General Motors India manufacturing facility in Talegaon, Maharashtra, with an intent to launch sales in 2021.{{cite web|date=5 February 2020|title=Great Wall Motor to launch first SUV in India in 2021|url=https://economictimes.indiatimes.com/industry/auto/cars-uvs/great-wall-motor-to-launch-first-suv-in-india-in-2021/get-ready-for-an-suv-takeover-by-great-wall-motors/slideshow/73956612.cms|access-date=19 February 2020|website=Economic Times}} In June 2020, it committed to a phased investment of $1 billion but no date was confirmed for the start of production,{{cite web|title=China's Great Wall Motors signs MoU with Maharashtra government |url=https://www.newindianexpress.com/business/2020/jun/17/chinas-great-wall-motors-signs-mou-with-maharashtra-government-2157605.html|website=The New Indian Express|access-date=10 January 2021|date=17 June 2020}} despite the expectation for confirmation of the investment approval by the Indian government by the end of 2020.{{cite web|title=China's Great Wall Motors hopeful of hearing soon from India on investment clearances |url=https://www.newindianexpress.com/business/2020/sep/29/chinas-great-wall-motors-hopeful-of-hearing-soon-from-india-on-investment-clearances-2203466.html |website=New Indian Express|access-date=10 January 2021|date=29 September 2020}} In July 2022, GWM cancelled its Indian investment plans and announced its exit from the country, terminating all its employees. The exit was attributed to several factors, including the failure to obtain Foreign Direct Investment (FDI) approval from the Indian government and the inability to secure clearance to acquire a former General Motors India plant in Talegaon, Maharashtra.{{Cite news |last=Shah |first=Aditi |date=2022-07-01 |title=China's Great Wall Motor shelves $1 bln India plan -sources |url=https://www.reuters.com/business/autos-transportation/chinas-great-wall-shelves-1-billion-india-investment-plan-sources-2022-07-01/ |access-date=2022-07-03 |work=Reuters |language=en}}{{Cite news |last=Shah |first=Aditi |date=2022-07-01 |title=GM calls off plan to sell India car plant to China's Great Wall |url=https://www.reuters.com/business/autos-transportation/gm-calls-off-plan-sell-india-car-plant-chinas-great-wall-2022-06-30/ |access-date=2022-07-03 |work=Reuters |language=en}}

= Iran =

The Iranian motor company Diar has assembled Great Wall vehicles from knock-down kits.{{cite web |date=2010-09-06 |title=History |url=http://www.diar-khodro.com/history.asp |url-status=dead |archive-url=https://web.archive.org/web/20100906111331/http://www.diar-khodro.com/history.asp |archive-date=2010-09-06 |access-date=2009-10-25 |publisher=DIAR Automobile}}

= Pakistan =

The Pakistani automotive manufacturer Sazgar assembles Haval SUVs under a joint venture with GWM since 2022.{{cite web |date=1 July 2022 |title=Sazgar completes manufacturing facilities for Haval |url=https://www.brecorder.com/news/40183819 |access-date=9 December 2023}} Under this joint venture, the Haval H6 HEV became the first hybrid electric vehicle to be assembled in Pakistan.{{cite web|url=https://www.dawn.com/news/1721393|title=Sazgar rolls out Pakistan's first hybrid EV today|date=17 November 2022|access-date=9 December 2023}} In February 2024, Sazgar launched the GWM Ora 03.{{Cite web |last=Desk |first=Monitoring |date=2024-02-15 |title=Sazgar Engineering launches its first electric vehicle |url=https://profit.pakistantoday.com.pk/2024/02/15/sazgar-engineering-launches-its-first-electric-vehicle/ |access-date=2024-03-13 |website=Profit by Pakistan Today |language=en-US}}{{Cite web |date=2024-02-15 |title=Sazgar Engineering Launches ORA 03 Electric Car In Pakistan {{!}} The Neutral |url=https://theneutral.pk/sazgar-engineering-launches-ora-03-electric-car-in-pakistan/ |access-date=2024-03-13 |language=en-US}}{{Cite web |last=Ali |first=Sulman |date=2024-02-14 |title=Sazgar Launches its First EV Car in Pakistan ORA 03 - Specs & Features |url=https://www.pakwheels.com/blog/sazgar-launches-its-first-ev-car-in-pakistan-ora-03-specs-features/ |access-date=2024-03-13 |website=PakWheels Blog |language=en-US}}

= Southeast Asia =

== Thailand ==

In 2013, GWM had plans to invest $340 million for a new factory in Thailand,{{Cite news |date=2013-04-03 |title=Great Wall comes to Thailand |publisher=Investvine.com |url=http://investvine.com/great-wall-comes-to-thailand/ |access-date=2013-04-03 |archive-date=2016-03-14 |archive-url=https://web.archive.org/web/20160314052950/http://investvine.com/great-wall-comes-to-thailand/ |url-status=dead }} but this expansion effort was scrapped in early 2014.{{cite web |author=Murphy, Colum |date=19 May 2014 |title=China's Great Wall Motor to Invest in Russia Plant |url=https://www.wsj.com/articles/SB10001424052702304422704579571710903068676 |access-date=2016-04-10 |work=The Wall Street Journal}} On February 17, 2020, General Motors announced it would exit from the Thai market and sell its Rayong plant to GWM by the end of the year.{{cite news |last=Maikaew |first=Piyachart |date=2020-02-17 |title=GM to withdraw from Thailand this year |newspaper=Bangkok Post |url=https://www.bangkokpost.com/business/1859429/gm-to-withdraw-from-thailand-this-year |access-date=2020-02-18}} On 30 September 2020, GWM signed a share sales and purchase agreement with General Motors to acquire GM's production facilities in Rayong, with a plan to begin production in the first quarter of 2021 with automobile production capacity of 80,000 units annually.{{cite web |date=30 September 2020 |title=GWM Signs Definitive Agreement with GM to Purchase Manufacturing Facility in Rayong |url=https://www.gwm-global.com/news/1155959.html |access-date=4 October 2020 |work=gwm-global.com}}

In October 2023, GWM announced plans to produce eight electric vehicle models at its Rayong plant in Thailand, starting in the first quarter of 2024.{{Cite web |last=Roberts |first=Graeme |date=2023-10-02 |title=GWM to start Thai EV production |url=https://www.just-auto.com/news/gwm-to-start-thai-ev-production/ |access-date=2024-03-13 |website=Just Auto |language=en-US}}{{Cite news |last1=Ghoshal |first1=Devjyot |date=2023-05-30 |title=China's Great Wall Motor plans EV battery assembly, research in Thailand |url=https://www.reuters.com/business/autos-transportation/chinas-great-wall-motor-plans-ev-battery-assembly-research-thailand-2023-05-30/ |access-date=2024-03-13 |work=Reuters |language=en}} In January 2024, the company began the production of the Ora Good Cat. It is the first electric vehicle produced at its Rayong plant.{{Cite web |title=Great Wall builds electric cars in Thailand {{!}} electrive.com |url=https://www.electrive.com/2024/01/24/great-wall-builds-electric-cars-in-thailand/ |access-date=2024-03-13 |website=www.electrive.com}}

== Malaysia ==

Great Wall Motor Sales Malaysia was set up in 2022 in Kuala Lumpur, with the company having a warehouse in the Klang Valley and plans to partner with Go Auto Group for localized CKD assembly of its models.{{Cite web |date=5 July 2022 |title=Great Wall Motors officially enters Malaysian market - Ora Good Cat EV, Haval H6, Jolion due in, from Q4 - paultan.org |url=https://paultan.org/2022/07/05/great-wall-motors-officially-enters-malaysian-market-ora-good-cat-ev-haval-h6-jolion-due-in-from-q4/ |accessdate=24 December 2022}}{{cite web |date=12 July 2022 |title=Great Wall Motors Enters Malaysia; Will Focus on EVs |url=https://carnewschina.com/2022/07/12/great-wall-motors-enters-malaysia-will-focus-on-evs/}} In July 2022, GWM was officially introduced in Malaysia with sales commenced in November of the same year, with the Ora Good Cat.{{Cite web |last=Lim |first=Anthony |date=2022-07-05 |title=Great Wall Motors officially enters Malaysian market - Ora Good Cat EV, Haval H6, Jolion due in, from Q4 - paultan.org |url=https://paultan.org/2022/07/05/great-wall-motors-officially-enters-malaysian-market-ora-good-cat-ev-haval-h6-jolion-due-in-from-q4/ |access-date=2024-06-02 |website=Paul Tan's Automotive News |language=en-US}}{{Cite web |last=Chan |first=Mick |date=2022-11-28 |title=Ora Good Cat EV launched in Malaysia - 400 km range for RM140k, 500 km for RM170k; 8 yr battery warranty - paultan.org |url=https://paultan.org/2022/11/28/ora-good-cat-ev-launched-in-malaysia-400-km-range-for-rm140k-500-km-for-rm170k-8-yr-battery-warranty/ |access-date=2024-06-02 |website=Paul Tan's Automotive News |language=en-US}} In May 2023, GWM introduced its first pickup truck in the country, the GWM Cannon Ultra.{{Cite web |date=2023-08-22 |title=GWM Cannon Ultra double-cab pick-up truck - first 66 units now in Malaysia, open for booking; from RM128k - paultan.org |url=https://paultan.org/2023/08/22/gwm-cannon-ultra-double-cab-pick-up-truck-first-batch-of-66-units-now-in-malaysia-open-for-booking/ |access-date=2024-06-18 |website=Paul Tan's Automotive News |language=en-US}}

== Philippines ==

In April 2023, GWM entered the Philippine market under Luxuriant Automotive Group, initially offering the Haval Jolion (HEV and non-HEV variants), Haval H6 and GWM Cannon.{{Cite web |title=Great Wall Motor Philippines Announces Prices, Specs Of Vehicle Line-Up (w/ Specs) |url=https://www.carguide.ph/2023/04/great-wall-motor-philippines-announces.html |access-date=2023-11-28 |website=CarGuide.PH}}

== Indonesia ==

In August 2023, GWM entered Indonesia under a joint venture distributor between Inchcape plc and Indomobil Group. The brand made its appearance at the 30th Gaikindo Indonesia International Auto Show. The event showcased their range of hybrid and electric vehicles under the Haval, Tank and Ora brands.{{Cite web |title=Chinese Automakers Motor Into Indonesia for New Growth - Caixin Global |url=https://www.caixinglobal.com/2023-08-12/chinese-automakers-motor-into-indonesia-for-new-growth-102092428.html |access-date=2023-08-12 |website=www.caixinglobal.com |language=en}} GWM vehicles went on sale in Indonesia in March 2024.{{Cite web |last= |date=2024-03-21 |title=GWM Resmi Hadir di Indonesia, Kapan Mobil Listrik Ora 03 Jadi Dijual? - GridOto.com |url=https://www.gridoto.com/read/224046397/gwm-resmi-hadir-di-indonesia-kapan-mobil-listrik-ora-03-jadi-dijual |access-date=2024-04-13 |website=GridOto.com |language=id}}

= South Africa =

GWM made its debut in South Africa in March 2007. {{As of|2022}}, the company have a national dealer network of more than 66 dealerships.{{cite web |title=GWM South Africa |url=https://gwm.co.za/company-profile.html |archive-url=https://web.archive.org/web/20140815044703/http://gwm.co.za/company-profile.html |url-status=dead |archive-date=August 15, 2014 |access-date=22 February 2022 }}

Brands

In the early 2010s, GWM began differentiating its SUV, passenger car, and pick-up truck offerings under the names Haval, Voleex, and Wingle, respectively.{{cite web |title=Company Profile |url=http://www.gwm.com.cn/en/about.html |url-status=dead |archive-url=https://web.archive.org/web/20110101094807/http://www.gwm.com.cn/en/about.html |archive-date=2011-01-01 |publisher=Great Wall Motor}} By 2013, Haval became an independent brand, and the Voleex nameplate was discontinued around 2016.This is apparent from comparing the pictures shown in various press releases made by the company.

For 2013 sighting of Haval brand on SUV, see {{cite web |date=30 September 2013 |title=Haval Team crowned in CGR |url=http://www.haval-global.com/news_detail-1174.html |access-date=2016-04-11 |work=haval-global.com |publisher=Great Wall Motors}}
For continued use of Great Wall name and badge on SUV in 2012, see {{cite web |date=23 January 2013 |title=Haval H6 crowned as 2012 CCTV SUV |url=http://www.haval-global.com/news_detail-20.html |access-date=2016-04-11 |work=haval-global.com |publisher=Great Wall Motors}}{{cite press release |url=http://www.gwm-global.com/company/history.html |title=History |publisher=Great Wall Motors |work=gwm-global.com |access-date=2016-03-07 |quote=March 29 [2013]: Haval brand became independent officially, thus bringing GWM into an era of dual brand of Haval and Great Wall.}} By 2020, GWM ceased selling passenger cars under the Great Wall brand in certain international markets, with all SUVs now carrying the Haval name. Pick-up trucks, including the replacement for the Great Wall Steed, were branded under the GWM marque.{{Cite web |date=14 October 2020 |title=2021 Great Wall Cannon loads up |url=https://www.whichcar.com.au/car-news/gwm-aims-cannon-ute-at-australia |website=WhichCar}}{{Cite web |date=13 October 2020 |title=Cannon ready to fire at big guns? |url=https://www.motoringnz.com/news/2020/10/13/cannon-ready-to-fire-at-big-guns |website=Motoringnz}} Additionally, GWM introduced three new brands: Wey in 2017 for premium vehicles, Ora in 2018 for electric vehicles, and Tank in 2021 for luxury off-roaders. In the early 2020s, Great Wall Commercial Vehicles was formed to manufacture trucks.{{Cite web |date=2024-03-27 |title=Электрический седельный тягач Long March |url=https://mnogotonn.com/elektricheskij-sedelnyj-tyagach-long-march/ |access-date=2025-01-23 |language=ru-RU}}

= Current brands =

== GWM ==

Initially, as the core brand of Great Wall Motor, GWM manufactured various types of vehicles. Over time, the brand was repositioned to focus to pick-up trucks. GWM introduced a sub-brand called Poer (pronounced as power), which stands for Powerful, Off-road, Enjoyable, and Reliable. Models such as the GWM Poer P11 and GWM Poer P12 are available in some markets overseas.{{cite web |date=17 November 2020 |title=Great Wall Motor: Power Players |url=https://www.topgear.com/car-news/great-wall-motor-power-players}}{{cite web |date=23 January 2024 |title=Great Wall Archives |url=https://paultan.org/topics/cars/china/great-wall-china-cars/}}

File:2019 Great Wall Pao (front).jpg|Great Wall Pao

File:2024 GWM Poer Sahar PHEV front view.png|Great Wall Shanhai Cannon (also known as the GWM Poer Sahar)

File:Great Wall King Kong Cannon 005.jpg|Great Wall King Kong Cannon

== Haval ==

Haval ({{lang-zh|s=哈弗|t=哈弗|hp=Hāfú}}) is GWM's SUV brand. The Haval name was first used by the Great Wall Haval CUV (initially romanised as Hover, later renamed to Haval H3), which was introduced in April 2005. Haval was spun-off from a product line of GWM to a standalone brand in March 2013.

File:2020 Great Wall Haval Jolion (front).jpg|Haval Jolion

File:2022 Haval H6 PHEV (front).jpg|Haval H6

File:2020 Great Wall Haval Big Dog front.jpg|Haval Big Dog / Dagou / Dargo

== Wey ==

Wey ({{lang-zh|s=魏牌|t=魏牌|hp=Wèipái}}) is GWM's luxury marque, focusing on crossovers and SUVs. Launched in 2017, it is named after GWM chairman Wei Jianjun.

File:2023 WEY Mocha DHT-PHEV (facelift, front).jpg|Wey Mocha

File:Wey Blue Mountain 004.jpg|Wey Lanshan

File:MIAS 2024 - 2024 GWM Wey Gaoshan PHEV.jpg|Wey Gaoshan

== Ora ==

Ora ({{lang-zh|s=欧拉|t=歐拉|hp=Oūlā}}), also known as GWM Ora in some markets outside China, is GWM's electric car brand. The marque was officially launched with its first model Ora iQ in August 2018, targeting female consumers. According to GWM, Ora stands for 'open, reliable and alternative', while also paying homage to Leonhard Euler, a notable mathematician.{{Cite web |date=5 September 2018 |title=NEW Brand 'ORA' Released by GWM-GWM News-GWM |url=https://www.gwm-global.com/news_detail-3058.html |access-date=13 September 2021 |website=Great Wall Motor}}

File:ORA Funky Cat 1X7A7360.jpg|Ora Good Cat / Funky Cat / 03

File:Ora Lightning Cat 004 (cropped).jpg|Ora Lightning Cat / 07

File:2022 Ora Ballet Cat.jpg|Ora Ballet Cat

== Tank ==

Tank ({{lang-zh|s=坦克|t=坦克|hp=Tǎnkè}}), also known as GWM Tank in some markets outside China, is GWM's luxury off-road marque. Originally a sub-brand under Wey, Tank became independent due to its significantly different styling and brand proposition.

File:2020 TANK 300.jpg|Tank 300

File:2023 Great Wall TANK 400 Hi4-T (front).jpg|Tank 400

File:2022 Great Wall TANK 500.jpg|Tank 500

== Changzheng ==

File:Great Wall GE573 truck at China Transpo 2024 (20240923133019).jpg

Changzheng ({{lang-zh|s=长征|t=長征|hp=Chángzhēng}}) is a heavy-truck manufacturer founded in Xingtai, Hebei, China in 1950. It was acquired by Great Wall Motor on 10 January 2022.

== Souo ==

GWM Souo Moto ({{lang-zh|s=长城灵魂摩托|hp=Chángchéng línghún mótuō}}) or simply Souo is a luxury motorcycle brand established in 2024. Created as a "passion project" of Wei Jianjun, GWM's chairman, Souo mainly produces touring motorcycles.{{Cite web |last=Bell |first=Sebastien |date=2024-05-17 |title=Great Wall’s 8-Cylinder Souo Motorcycle Is Flat-Out Crazy, But Also Kind Of Brilliant |url=https://www.carscoops.com/2024/05/great-walls-flat-8-engined-motorcycle-is-kind-of-useless-but-also-kind-of-brilliant/ |access-date=2025-03-30 |website=Carscoops}}{{Cite web |title=GWM Souo Flat-eight Tourer Revealed |url=https://www.cycleworld.com/motorcycle-news/gwm-souo-flat-eight-tourer-revealed/ |access-date=2025-03-30 |website=Cycle World |language=en}}{{Cite web |title=GWM launched first touring motorcycle SOUO in China-GWM News-GWM |url=https://www.gwm-global.com/news/3403525.html |access-date=2025-03-30 |website=www.gwm-global.com |language=en}}

== Confidence ==

Confidence ({{lang-zh|s=自信|t=自信|hp=Zìxìn}}) is GWM's high-end luxury brand. It is currently planned to be launched in 2025.{{Cite web |last=Yi Chen |first=Dong |date=2025-01-29 |title=GWM will launch new luxury Confidence Auto brand to rival BYD’s Yangwang |url=https://carnewschina.com/2025/01/29/gwm-will-launch-new-luxury-confidence-auto-brand-to-rival-byds-yangwang/ |access-date=2025-03-20 |website=CarNewsChina |language=en}}

= Discontinued brand =

== Sar ==

File:Salon Jijialong by Great Wall Motor Salon front quarter view.jpg

Sar Auto ({{lang-zh|c=沙龙汽车|hp=Shālóng Qìchē|l=Saloon Auto}}),{{Cite web |last=Leung |first=Adrian |date=2024-03-01 |title=Great Wall's Sar Mecha Dragon revived under Ora brand |url=https://carnewschina.com/2024/03/01/great-walls-sar-mecha-dragon-revived-under-ora-brand/ |access-date=2024-04-15 |website=CarNewsChina.com |language=en-US}} is a high-end luxury electric brand under GWM, founded in 2021 with its first product Sar Mecha Dragon. Initial plans were to produce electric luxury sedans and SUVs.{{Cite web |last=Nedelea |first=Andrei |date=2020-12-11 |title=China's Great Wall Motor Reportedly Looking To Set Up Luxury EV Brand |url=https://insideevs.com/news/459766/great-wall-wants-own-luxury-ev-brand/ |access-date=2024-06-18 |website=InsideEVs |language=en}} In March 2023, the Sar brand was cancelled without selling a single vehicle, and the Sar Mecha Dragon was transferred under the Ora brand.{{Cite web |title=【图】长城沙龙与欧拉两大品牌正式完成整合_汽车之家 |url=https://www.autohome.com.cn/news/202303/1281404.html |access-date=2024-02-10 |website=www.autohome.com.cn}}{{clear}}

Joint venture

= Spotlight Automotive =

In November 2019, GWM and BMW Group established a joint venture to develop and produce Mini-branded battery electric vehicles in China. The joint venture is called Spotlight Automotive Ltd.{{Cite web |last=Li |first=Fusheng |date=2019-12-02 |title=Joint venture shines Spotlight on plan to build electric MINIs in China |url=https://www.chinadaily.com.cn/a/201912/02/WS5de47feca310cf3e3557b59a.html |access-date=2024-01-02 |website=China Daily}} A manufacturing plant in Zhangjiagang, Jiangsu was constructed between 2020 and 2022.{{Cite web |last=Frangoul |first=Anmar |date=2019-11-29 |title=BMW and Great Wall Motor to build all-electric Mini cars in China |url=https://www.cnbc.com/2019/11/29/bmw-and-great-wall-motor-to-build-all-electric-mini-cars-in-china.html |access-date=2024-01-02 |website=CNBC |language=en}} The first mass-produced vehicle, a Mini Cooper SE (J01) rolled off from the plant on 14 October 2023.{{Cite web |last=Chen |first=Dong Yi |date=2023-10-14 |title=New electric MINI Cooper made in China rolled off assembly line, market entry in 2024 |url=https://carnewschina.com/2023/10/14/made-in-china-mass-produced-electric-mini-cooper-rolled-off-assembly-line-market-entry-in-2024/ |access-date=2023-10-15 |website=CarNewsChina.com |language=en-US}}{{clear}}

Sales

= Global sales =

class="wikitable"

|+GWM sales by brand{{Cite web |title=HOME {{!}} Automotive Industry Portal MarkLines {{!}} Portal |url=https://www.marklines.com/ |access-date=2022-12-05 |website=www.marklines.com}}

!Year

!Total

!Great Wall

!Haval

!Wey

!Ora

!Tank

2010

|415,779

|265,368

|150,411

| -

2011

|518,965

|353,407

|165,558

| -

2012

|672,234

|387,942

|284,292

| -

2013

|803,449

|384,303

|419,196

| -

2014

|767,825

|337,264

|430,561

| -

2015

|871,315

|204,663

|666,652

| -

2016

|1,086,639

|147,206

|939,433

| -

2017

|1,085,654

|144,385

|854,842

|86,427

| -

2018

|1,072,529

|158,752

|770,776

|139,486

|3,515

| -

2019

|1,097,451

|166,057

|792,586

|99,943

|38,865

| -

2020

|1,111,598

|226,609

|750,228

|78,500

|56,261

| -

2021

|1,280,993

|233,006

|770,008

|58,363

|135,028

| 84,588

2022

|1,067,523

|186,553

|616,550

|36,381

|103,996

|123,881

2023

|1,230,704

|202,330

|715,188

|41,602

|108,518

|162,539

2024{{Cite web |title=快讯_汽车之家 |url=https://www.autohome.com.cn/fastmessage/detail/1303233.html#pvareaid=6849221 |access-date=2025-01-01 |website=www.autohome.com.cn}}

|1,233,292

|177,100

|706,234

|54,728

|63,272

|231,001

= Exports =

class="wikitable"

!Year

!Exports{{Cite web |title=【图】长城2025新车大爆料自信版劳斯莱斯古思特/坦克版库里南将推出_汽车之家 |url=https://www.autohome.com.cn/news/202501/1303584.html#pvareaid=102624 |access-date=2025-01-19 |website=www.autohome.com.cn}}

2021

|142,793

2022

|173,180

2023

|316,018

2024

|453,141

Motorsport

File:Team Great Wall 307 Haval.jpg]]

The company made appearances at the Dakar Rally previously. In 2010, it first entered the race as car number 389,{{Cite web|date=27 December 2009|title=CARS Entry List 2010 by numbers|url=https://www.automobilsport.com/dakar-2010-cars-entry-list-2010-by-numbers---74194.html|archive-url=https://web.archive.org/web/20091231210524/http://www.automobilsport.com/dakar-2010-cars-entry-list-2010-by-numbers---74194.html|url-status=usurped|archive-date=December 31, 2009|access-date=23 March 2021|website=automobilsport.com}} with a modified model based on Haval H3,{{Cite web|last=Zhai|first=Yuan|date=22 October 2009|title=挑战极限！长城汽车参加达喀尔拉力赛|trans-title=Challenge for extreme, Great Wall Motors to enter the Dakar Rally|url=https://www.autohome.com.cn/tuning/200910/74021.html|access-date=23 March 2021|website=autohome.com.cn|language=zh}} and ranked 33rd.{{Cite web|date=18 January 2010|title=2010 Dakar final standings - Car|url=https://www.motorsport.com/dakar/news/2010-dakar-final-standings-car/355186/|access-date=23 March 2021|website=motorsport.com}}{{Dead link|date=June 2024 |bot=InternetArchiveBot |fix-attempted=yes }} The next year it finished 22nd as car number 373.{{Cite web|date=1 January 2011|title=Car and Truck entry list for 2011 Dakar|url=https://www.motorsport.com/dakar/news/car-and-truck-entry-list-for-2011-dakar/396785/|access-date=23 March 2021|website=motorsport.com}}{{Dead link|date=June 2024 |bot=InternetArchiveBot |fix-attempted=yes }}{{Cite web|date=17 January 2011|title=2011 Dakar final standings - Car|url=https://www.motorsport.com/dakar/news/2011-dakar-final-standings-car/397838/|access-date=23 March 2021|website=motorsport.com}} Its best rankings were achieved in the 2012 and 2013 editions, when the team finished sixth.{{cite web|url=http://www.gwm.com.cn/en/newsDetail_1256111095687_1326853084119.html|title=Haval Racing Team Ranked Seventh, Taking a Lead among Chinese Racing Teams and Hitting a Record in History|date=2012-01-17|publisher=Great Wall Motor|archive-url=https://web.archive.org/web/20130604032404/http://www.gwm.com.cn/en/newsDetail_1256111095687_1326853084119.html|archive-date=2013-06-04}}{{cite web|title=The fourth presence in Dakar makes Haval brand stronger|url=http://www.gwm-global.com/news_detail-275.html|publisher=Great Wall Motors|access-date=2014-01-06|date=2013-02-04}} At the 2014 edition, the team had been competing with the new Haval H8 model, and finished in eighth.{{cite web|title=Great Wall H8: A Price Gap Too Far For A Chinese Brand?|url=http://www.chinacartimes.com/2013/11/great-wall-h8/|publisher=China Car Times|access-date=2014-01-06|date=2013-11-21|url-status=dead|archive-url=https://web.archive.org/web/20140107044732/http://www.chinacartimes.com/2013/11/great-wall-h8/|archive-date=2014-01-07}}{{cite web|title=Haval Dakar Racecar|url=http://www.haval-global.com/event/dakar2014/info_1.html|publisher=Haval-global.com|access-date=2014-01-06}} Since 2015, the company decided to quit Dakar Rally, but kept participating in other domestic rally races.{{Cite web|date=2 July 2015|title=后达喀尔时代哈弗赛事之路在何方？|trans-title=What lies ahead for Haval at its post-Dakar era|url=https://iauto.ifeng.com/index.php?c=news&a=index&id=1043100|access-date=23 March 2021|website=ifeng.com|language=zh}}

Controversies

= Accusations of copied designs =

In 2003, Nissan claimed that Great Wall's SUV, the Great Wall Sing copied the Nissan Paladin, and considered filing a lawsuit against Great Wall.{{multiple image

| align = right

| image1 = Great Wall Peri.jpg

| width1 = 200

| alt1 =

| caption1 =

| image2 = Fiat Panda 2005 vl blue.jpg

| width2 = 167

| alt2 =

| caption2 =

| footer = The Great Wall Peri (left) and Fiat Panda (right)

}}

In 2006, Italian automaker Fiat has claimed that a Great Wall A-segment car, the Peri (Jing Ling in China), is a copy of its popular second generation Fiat Panda.{{cite web|url=http://www.italiaspeed.com/2006/cars/financial/12/great_wall/1312.html|title=Fiat Is Considering Taking Legal Action To Stop Great Wall'S Panda Clone Being Sold In Europe|publisher=Italiaspeed|date=2006-12-31}} A 2008 Turin court ruling substantiated the claim stating that the Great Wall Peri, “doesn't look like a different car but is a [Fiat] Panda with a different front end.”{{cite web|url=http://www.autonews.com/apps/pbcs.dll/article?AID=/20080718/COPY01/829890072/-1/chicgo&template=printart|title=Great Wall banned from importing GWPeri minicar|date=2008-07-18|publisher=Automotive News}} A copyright infringement case in Shijiazhuang, China, however, was rejected, with the court claiming that "consumers would not be confused between the two" as they are "clearly different, particularly the front and rear parts of the vehicles".{{cite web|url=http://www.chinadaily.com.cn/bw/2008-09/22/content_7045504.htm|title=IN BRIEF (Page 9): Fiat's copycat suit rejected|date=2008-09-22|publisher=China Daily}}

Other Great Wall models were also inspired by products of foreign automakers. The Great Wall Florid looks like a Toyota ist, the Great Wall Sailor/SA220 resembles Nissan Frontier, the Great Wall Coolbear is essentially a copy of the first-generation Scion xB, and the original Great Wall Hover model looks like the Isuzu Axiom.{{citation|url=https://books.google.com/books?id=1hTrCgAAQBAJ&pg=PA305|title=The New Domestic Automakers in the United States and Canada: History, Impacts, and Prospects|first = A.J.|last=Jacobs|page=305|publisher=Lexington Books|date=2015|isbn=9780739188262}}{{cite web|title=Are you one of the 3 members (other than me) of the Isuzu Axiom Official Fan Club ?|url=https://oppositelock.kinja.com/are-you-one-of-the-3-members-other-than-me-of-the-isu-1837252159|publisher=Kinja|date=2019-08-14|access-date=2019-11-03|archive-date=2019-11-03|archive-url=https://web.archive.org/web/20191103021627/https://oppositelock.kinja.com/are-you-one-of-the-3-members-other-than-me-of-the-isu-1837252159|url-status=dead}}