Hotel McAlpin

Herald Towers is on the east side of Herald Square in the Midtown Manhattan neighborhood of New York City. The building has a frontage along Sixth Avenue to the northwest, Broadway to the west, 34th Street to the north, and 33rd Street to the south.{{Cite web |title=50 West 34th Street, 10001 |url=https://zola.planning.nyc.gov/l/lot/1/835/7501 |url-status=live |archive-url=https://web.archive.org/web/20221125190103/https://zola.planning.nyc.gov/l/lot/1/835/7501 |archive-date=November 25, 2022 |access-date=March 20, 2020 |publisher=New York City Department of City Planning }} Its land lot covers {{Convert|36,025|ft2}}, with a frontage of {{Convert|207|ft}} on 34th Street and a depth of {{Convert|200|ft}} between 33rd and 34th Streets. Because Broadway runs diagonally to the Manhattan street grid, the land lot is pentagonal, with the western facade on Broadway running at an irregular angle. The site initially measured {{convert|125|ft}} long on 33rd Street and {{convert|150|ft}} long on 34th Street.{{Cite news |date=December 30, 1910 |title=To be Largest in World |pages=20 |work=The Brooklyn Daily Eagle |via=newspapers.com |url=https://www.newspapers.com/clip/113637907/to-be-largest-in-world/ |access-date=November 26, 2022 |archive-date=November 26, 2022 |archive-url=https://web.archive.org/web/20221126004821/https://www.newspapers.com/clip/113637907/to-be-largest-in-world/ |url-status=live }}

The building shares the city block with the Empire State Building to the east. Other nearby structures include the Marbridge Building to the north, Macy's Herald Square to the northwest, Manhattan Mall to the southwest, and the Martinique New York and Hotel Pierrepont to the south.{{cite aia5|pages=260}} An entrance to the New York City Subway's 34th Street–Herald Square station and to the PATH system's adjacent 33rd Street station is directly outside the building.{{cite web|title=MTA Neighborhood Maps: Pennsylvania Station / Times Square|url=http://web.mta.info/maps/neighborhoods/mn/M08_PennStation_2015.pdf|website=mta.info|publisher=Metropolitan Transportation Authority|access-date=December 11, 2015|date=2015|archive-date=September 14, 2020|archive-url=https://web.archive.org/web/20200914173833/http://web.mta.info/maps/neighborhoods/mn/M08_PennStation_2015.pdf|url-status=live}}{{cite magazine |id={{ProQuest|1700017944}} |title=Herald Square's New Express Station |volume=8 |issue=83 |date=10 Apr 1914 |pages=MS12 |magazine=Women's Wear Daily}} When the 34th Street station opened, it had two entrances just outside the Hotel McAlpin.

Herald Towers was designed by architect Frank Mills Andrews, who was also president of the Greeley Square Hotel Company, the hotel's developer.{{Cite news |date=September 3, 1948 |title=F. M. Andrews Dies, a Noted Architect; Designer of the Hotel McAlpin and Other Large Structures |language=en-US |work=The New York Times |url=https://www.nytimes.com/1948/09/03/archives/fm-andrews-diesih-notedkrihitet-designer-of-the-hotel-mcaipin-and.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124234830/https://www.nytimes.com/1948/09/03/archives/fm-andrews-diesih-notedkrihitet-designer-of-the-hotel-mcaipin-and.html |url-status=live }}{{cite news |date=September 3, 1948 |title=F. M. Andrews, Hotel McAlpin Architect, Dies: Designed Frankfort, Ky., and Helena, Mont., Capitols, Cash Register Factory |page=18 |work=New York Herald Tribune |issn=1941-0646 |id={{ProQuest|1327426759}}}} It was designed in the Italian Renaissance style.{{Cite magazine |date=May 1, 1911 |title=Hotel McAlpin |volume=52 |issue=5 |page=48 |id={{proQuest|865263998}} |magazine=The National Builder}} Between 1915 and 1917, the hotel was expanded east to designs by Warren and Wetmore.{{Cite magazine |date=April 1, 1915 |title=Annex to Hotel McAlpin |page=38 |id={{proQuest|128353679}} |magazine=Building Age}}{{Cite news |date=February 9, 1915 |title=Work Soon to Start on M'Alpin Addition; Plans Filed for Twenty-three-Story Building Adjoining the Big Hotel |language=en-US |work=The New York Times |url=https://www.nytimes.com/1915/02/09/archives/work-soon-to-start-on-malpin-addition-plans-filed-for.html |access-date=November 27, 2022 |issn=0362-4331 |archive-date=November 27, 2022 |archive-url=https://web.archive.org/web/20221127002453/https://www.nytimes.com/1915/02/09/archives/work-soon-to-start-on-malpin-addition-plans-filed-for.html |url-status=live }}{{cite magazine |date=February 13, 1915 |title=Plans for McAlpin Addition |url=https://rerecord.library.columbia.edu/document.php?vol=ldpd_7031148_055&page=ldpd_7031148_055_00000537&no=14 |magazine=The Real Estate Record: Real estate record and builders' guide |volume=95 |pages=269 |via=columbia.edu |number=2448}} The hotel's original owners cited the McAlpin as being 26 stories tall,{{harvnb|Hotel McAlpin|1913|ps=.|p=4}}{{efn|{{harvnb|Architecture and Building|1913|p=43}}, cites the hotel as having 24 stories, in addition to two mezzanines. The same source cites the hotel as having one basement, two sub-basements, and a basement mezzanine.|name=AB-floors}} although other sources gave a height of 25 stories.{{Cite news |last=Mangaliman |first=Jessie |date=August 8, 1989 |title=Remembering Them in Herald Square |pages=25 |work=Newsday |via=newspapers.com |url=https://www.newspapers.com/clip/113625081/remembering-them-in-herald/ |access-date=November 25, 2022 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125204817/https://www.newspapers.com/clip/113625081/remembering-them-in-herald/ |url-status=live }}{{Cite news |date=December 30, 1912 |title=Flock to Inspect the Biggest Hotel; The McAlpin Thronged with Visitors When Its Doors Are Opened for Business. |language=en-US |work=The New York Times |url=https://www.nytimes.com/1912/12/30/archives/flock-to-inspect-the-biggest-hotel-the-mcalpin-thronged-with.html |access-date=November 25, 2022 |issn=0362-4331 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125224229/https://www.nytimes.com/1912/12/30/archives/flock-to-inspect-the-biggest-hotel-the-mcalpin-thronged-with.html |url-status=live }}{{cite news |date=November 29, 1912 |title=New Twenty-five Story Hotel: Crowning Achievement of Frank M. Andrews |page=27 |work=New-York Tribune |id={{ProQuest|574836759}}}} The roof is {{Convert|390|ft}} above the curb.{{harvnb|Architecture and Building|1913|p=43|ps=.}} The hotel also had four basement levels,{{harvnb|Good Lighting and the Illuminating Engineer|1913|ps=.|p=3}} three of which were full stories; these extended {{Convert|60|ft}} below ground.{{Cite news |date=December 30, 1912 |title=World's Largest Hotel is Opened: $13,500,000 Spent Upon the McAlpin's Many and Unique Conveniences |page=3 |work=Detroit Free Press |id={{proQuest|565118371}}}}

The building is divided into three wings facing Broadway and Sixth Avenue, with light courts between each wing.{{harvnb|Architecture and Building|1913|p=45|ps=.}} The base is clad with Bedford limestone, while the main shaft of the building contains a facade of orange brick.{{harvnb|Good Lighting and the Illuminating Engineer|1913|ps=.|pp=3–5}}{{cite magazine |date=March 1, 1913 |title=Materials in the Hotel McAlpin |url=https://rerecord.library.columbia.edu/document.php?vol=ldpd_7031148_051&page=ldpd_7031148_051_00000598&no=12 |magazine=The Real Estate Record: Real estate record and builders' guide |volume=91 |pages=494 |via=columbia.edu |number=2346}} {{PD-notice}} There were originally iron and terracotta balconies in front of many of the windows. The top stories contain a facade of orange brick and terracotta. There are multi-story arched openings on the top several stories, above which are a terracotta cornice and attic.{{harvnb|Good Lighting and the Illuminating Engineer|1913|ps=.|p=5}} Fiske and Company Inc. manufactured most of the brick, while Michael Cohen and Co. made the limestone.{{harvnb|Architecture and Building|1913|p=47|ps=.}}

The building uses {{convert|13000|ST|LT t}} of structural steel. The foundations consist of concrete footings, built atop a layer of solid rock. Some of the columns in the superstructure are placed extremely close to the lot line, so girders are used to distribute the weight of the columns across multiple footers. The columns at the building's corners are placed atop cantilevered girders. At the end of each wing is an enclosed emergency stair that runs the full height of the building. Stairways were also placed next to the service elevators along 33rd Street, as well as next to the public elevators at the core of the building. As a fireproofing measure, the hotel's doors and trim were all made of hollow steel, and each floor contained five standpipes.

The first basement level connected to the New York City Subway at 34th Street–Herald Square and to the Hudson & Manhattan Railroad's Uptown Hudson Tubes (now PATH) at 33rd Street. There were also a ratskeller (later the Marine Grill), kitchen, servants' rooms, service entrance, and receiving room on the first basement level. The other basement levels included stewards' departments, mechanical equipment, and an in-house laundry. There was also a wine cellar, as well as humidors for cigars.{{harvnb|Hotel McAlpin|1913|ps=.|p=15}}

The hotel's sub-basement contained power generators with a capacity of {{convert|2400|hp}}, as well as two icemakers that could create up to 10 tons of ice per day. The hotel had 13 elevators, which traveled at {{convert|600|ft/min}} and could carry up to 20 people each, as well as three sidewalk lifts.{{harvnb|Architecture and Building|1913|p=61|ps=.}} The hotel's mechanical system included {{convert|7|mi}} of heating ducts, {{convert|115|mi}} of electric wires, and {{convert|3.25|mi}} of tubes. When the hotel was under construction in 1911, one source described its {{convert|30|by|120|ft|adj=on}} telephone switchboard equipment as the largest in any hotel. There were three switchboards with 100 trunk lines and 1,800 stations, which could accommodate 500,000 calls per day at the time of the McAlpin's opening. In addition, the hotel contained 16 telautograph machines.{{harvnb|Architecture and Building|1913|p=60|ps=.}} Servants communicated using a telephone system with 17 stations.{{harvnb|Architecture and Building|1913|ps=.|pp=59–60}}

When the hotel was built, the Real Estate Record and Guide wrote that the design of the base "marks a distinct departure from the established New York type of hostelry", in that the dining rooms and restaurants were placed one story above ground level. This allowed the hotel's proprietors to maximize its retail space by placing shops on three sides of the ground level, while also retaining sufficient space on the ground story for a large lobby.

The ground story was largely devoted to retail. The main entrance was from 34th Street; there was a women's reception room to the left (east) of the main entrance.{{harvnb|Good Lighting and the Illuminating Engineer|1913|ps=.|pp=5–7}} The main lobby, a three-story space, was clad in marble and Caen stone{{harvnb|Architecture and Building|1913|p=46|ps=.}} and was designed in the Italian Renaissance style.{{cite magazine |date=February 1, 1911 |title=New York's Latest Hotel Building |page=111 |id={{ProQuest|128344681}} |magazine=Building Age}} It measured {{convert|64|by|96|ft}} wide and {{convert|50|ft}} tall. The space could be accessed from Broadway, 33rd Street, and 34th Street. The reception desk was made of marble,{{Cite magazine |date=February 1, 1913 |title=Marbles in the Hotel McAlpin |volume=34 |issue=2 |page=89 |id={{proQuest|910668574}} |magazine=Stone}} and near the reception desk was a maids' signal board, which showed whether a certain room was being cleaned. The western side of the lobby contained a bronze railing, behind which were the cashier, room clerk, key clerk, information desk, and other departments. The lobby also had leather seats, marble pedestals, vases, and other decorations. The lobby's ceiling contained three red-and-gold chandeliers. The lobby was surrounded by sixteen marble columns, twelve of which were light-golden veined Famosa and four of which were light Bongard.{{cite magazine |date=April 19, 1913 |title=Architects have enquired the name of the beautiful marbles of which the sixteen columns in the lobby of the Hotel McAlpin were cut... |url=https://rerecord.library.columbia.edu/document.php?vol=ldpd_7031148_051&page=ldpd_7031148_051_00000993&no=17 |magazine=The Real Estate Record: Real estate record and builders' guide |volume=91 |pages=839 |via=columbia.edu |number=2353}} The columns formed an arcade of arches, the tops of which contained lunettes with eight murals by T. Gilbert White.

West of the central lobby, facing Broadway, was a men's restaurant designed in a 15th-century Italian Gothic style. The men's restaurant had a low vaulted ceiling and was sparsely decorated.{{harvnb|Good Lighting and the Illuminating Engineer|1913|ps=.|pp=7–9}} The walls were wainscoted with square and rhombus-shaped wooden panels. The cornice contained a gilded frieze made of carved wood; the frieze contained the coats of arms of various 15th-century Italian families. The columns in the men's restaurant contained niches with carved wooden figures, which represented 15th- and 16th-century Italian decorations.{{harvnb|Good Lighting and the Illuminating Engineer|1913|ps=.|p=9}}

A gallery surrounded the lobby at mezzanine level, which was {{Convert|17|ft}} above ground. The mezzanine level contained a "tapestry gallery" decorated with tapestries by Albert Herter.{{harvnb|Hotel McAlpin|1913|ps=.|p=13}} The tapestries, which were colored blue and ocher, varied in size from {{convert|7|by|6|ft}} to {{convert|33|by|7|ft}}. They were disassembled in the 1930s and reinstalled at the Armenian Sisters Academy in Radnor, Pennsylvania, during the 1970s.{{Cite news |last=Ferretti |first=Fred |date=May 9, 1976 |title=1912 Tapestries Depicting Life in New York Restored |language=en-US |work=The New York Times |url=https://www.nytimes.com/1976/05/09/archives/1912-tapestries-depicting-life-in-new-york-restored-21-tapestries.html |access-date=November 25, 2022 |issn=0362-4331 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125020411/https://www.nytimes.com/1976/05/09/archives/1912-tapestries-depicting-life-in-new-york-restored-21-tapestries.html |url-status=live }} Corridors surrounded the lobby on both the first story and the mezzanine level. The ceilings of each corridor contained gold decorations with red and blue accents.{{harvnb|Good Lighting and the Illuminating Engineer|1913|ps=.|p=7}}

The dining room, banquet room, women's restaurant, reception room, writing room, and library were on the mezzanine level. The dining room measured {{convert|63|by|145|ft}} across and {{convert|25|ft}} high and was designed in the French Renaissance style. The dining room included gilded decorations, mirrored panels, and damask tapestries on its walls; cream-and-gold decorations on the ceiling; and crystal chandeliers.{{harvnb|Good Lighting and the Illuminating Engineer|1913|ps=.|p=13}} On Broadway was a banquet hall with a vaulted ceiling, measuring {{convert|80|by|32|ft}} across. The banquet hall was decorated in green and gold, and it contained murals on its ceiling. The south side of the hotel contained a women's tea room and restaurant, measuring {{convert|65|by|30|ft}}, and a women's reception room, measuring {{convert|30|by|30|ft}}. These two rooms were colored gray and blue. The women's restaurant, an irregularly shaped space at the southeast corner of the mezzanine, was decorated with blue tapestries and carved capitals. There was also a library measuring {{convert|30|by|45|ft}} on the east side of the mezzanine. These rooms were designed in the Renaissance style, except the women's rooms, which were in the Louis XVI style.

The second floor included a men's lounge and private dining rooms. The men's lounge measured {{convert|65|by|96|ft}}. During the mid-1910s expansion, a children's play area was added to the sixth floor. The hotel had a medical clinic on its 23rd story.{{Cite magazine |date=May 1, 1911 |title=Modern Hospital in Largest Hotel in the World |volume=58 |issue=2 |page=97 |id={{proQuest|128285890}} |magazine=Atlanta Journal - Record of Medicine}} The top floor had men's baths and a ballroom. The baths included a Victorian-style Turkish bath, a Russian bath, an outdoor lounge,{{harvnb|Hotel McAlpin|1913|ps=.|p=7}} and a swimming pool made of enameled brick. Fifty additional dressing rooms were added next to the Turkish bath in the 1910s.{{Cite news |date=February 9, 1915 |title=To Enlarge the M'Alpin |pages=3 |work=New-York Tribune |via=newspapers.com |url=https://www.newspapers.com/clip/113688835/to-enlarge-the-malpin/ |access-date=November 27, 2022 |archive-date=November 27, 2022 |archive-url=https://web.archive.org/web/20221127002453/https://www.newspapers.com/clip/113688835/to-enlarge-the-malpin/ |url-status=live }} The ballroom, designed in a Renaissance style, measured {{convert|46|by|84|ft}} across and {{convert|25|ft}} high. By 1970, the upper stories contained an off-Broadway theater, the McAlpin Roof Theater.

File:Fulton St art vc.jpg designed numerous terracotta murals for the Marine Grill, some of which were reinstalled in the Fulton Street station.]]

In the hotel's basement was the Marine Grill, which could fit 250 people.{{Cite news |date=November 29, 1957 |title=Food: Two Restaurants; Cafe Chauveron Is in De Luxe Style --Dutch Food Feature of Gate of Cleve Moderately Expensive |language=en-US |work=The New York Times |url=https://www.nytimes.com/1957/11/29/archives/food-two-restaurants-cafe-chauveron-is-in-de-luxe-style-dutch-food.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124221559/https://www.nytimes.com/1957/11/29/archives/food-two-restaurants-cafe-chauveron-is-in-de-luxe-style-dutch-food.html |url-status=live }} The Marine Grill, also known as the ratskeller,{{harvnb|Good Lighting and the Illuminating Engineer|1913|ps=.|pp=9–11}}{{cite news |last=Oser |first=Alan S. |date=16 May 1971 |title=Hotels Streamlining as Occupancy Falls: Hotels Are Streamlining |page=R1 |work=The New York Times |issn=0362-4331 |id={{ProQuest|119337851}}}} was designed in the Spanish Renaissance style with arched niches and ceiling vaults. According to a promotional booklet for the hotel, the space was decorated with "beautifully colored, glazed terra-cotta tiles, [which have] made it really unique and one of New York's most talked about novelties."{{harvnb|Hotel McAlpin|1913|ps=.|p=6}} The Marine Grill was illuminated by recessed lighting on the ceiling and lamps on the tables.{{harvnb|Good Lighting and the Illuminating Engineer|1913|ps=.|p=11}}

The space had numerous terracotta murals designed by Frederick Dana Marsh.{{Cite news |last=Gray |first=Christopher |date=July 23, 1989 |title=Streetscapes: The McAlpin Marine Grill; The Fate of a Polychrome Grotto Hangs in Balance |language=en-US |work=The New York Times |url=https://www.nytimes.com/1989/07/23/realestate/streetscapes-mcalpin-marine-grill-fate-polychrome-grotto-hangs-balance.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124023858/https://www.nytimes.com/1989/07/23/realestate/streetscapes-mcalpin-marine-grill-fate-polychrome-grotto-hangs-balance.html |url-status=live }} Each mural measured {{convert|8|ft|2|in}} tall by {{convert|11|ft|7|in}} wide and was shaped like a lunette. Of the 16 original murals, 12 depicted two sets of six related scenes, while the other four depicted separate motifs.{{Cite news |last=Slesin |first=Suzanne |date=June 28, 1990 |title=Current; Ghosts Of Bygone Glory |language=en-US |work=The New York Times |url=https://www.nytimes.com/1990/06/28/garden/current-ghosts-of-bygone-glory.html |url-status=live |access-date=April 30, 2022 |archive-url=https://web.archive.org/web/20220430171608/https://www.nytimes.com/1990/06/28/garden/current-ghosts-of-bygone-glory.html |archive-date=April 30, 2022 |issn=0362-4331}} The Marine Grill was relatively obscure due to its location in the basement.{{Cite news |last=Lyons |first=Richard D. |date=January 21, 1990 |title=Posting: From the McAlpin; Nautical Tiles, Anyone? |language=en-US |work=The New York Times |url=https://www.nytimes.com/1990/01/21/realestate/posting-from-the-mcalpin-nautical-tiles-anyone.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124221602/https://www.nytimes.com/1990/01/21/realestate/posting-from-the-mcalpin-nautical-tiles-anyone.html |url-status=live }} According to The New York Times, the space "was generally unknown to architectural aficionados and not listed in encyclopedic works like the WPA Guide to New York City or the AIA Guide to New York City".

The original Marine Grill had been closed by 1951. The restaurant was renovated in 1957 and was rebranded the Gate of Cleve, after a restaurant in Amsterdam called Die Port van Cleve. The Gate of Cleve was not successful, and a German restaurant, an Indian restaurant, and a Japanese restaurant all occupied the space in subsequent years. In the early 1970s, it operated as an event space. During the 1980s, the Grenadier Realty Corporation had unsuccessfully attempted to lease the space. The New York City Landmarks Preservation Commission declined to preserve the restaurant as a landmark, and the restaurant was demolished in 1989 to make way for a Gap clothing store.{{Cite news |last=Gray |first=Christopher |date=April 4, 1993 |title=Streetscapes: The Della Robbia Bar; Does a Far-From-Pristine Remnant Rate Protection? |language=en-US |work=The New York Times |url=https://www.nytimes.com/1993/04/04/realestate/streetscapes-della-robbia-bar-does-far-pristine-remnant-rate-protection.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=April 23, 2022 |archive-url=https://web.archive.org/web/20220423175252/https://www.nytimes.com/1993/04/04/realestate/streetscapes-della-robbia-bar-does-far-pristine-remnant-rate-protection.html |url-status=live }} Susan Tunick, president of the non-profit group Friends of Terra Cotta, saw dumpsters outside the hotel filled with fragments from the murals.{{Cite news |last=Dunlap |first=David W. |date=April 29, 2001 |title=Postings: Rescued McAlpin Hotel Murals From 1912 Find a Home in the Subway; For Terra Cotta, Terra Firma |language=en-US |work=The New York Times |url=https://www.nytimes.com/2001/04/29/realestate/postings-rescued-mcalpin-hotel-murals-1912-find-home-subway-for-terra-cotta.html |url-status=live |access-date=April 30, 2022 |archive-url=https://web.archive.org/web/20220430171609/https://www.nytimes.com/2001/04/29/realestate/postings-rescued-mcalpin-hotel-murals-1912-find-home-subway-for-terra-cotta.html |archive-date=April 30, 2022 |issn=0362-4331}} In 2001, six of the murals were reassembled under the oversight of the MTA Arts for Transit program at the William Street entrance of the New York City Subway's Fulton Street station.{{cite book |last=Bloodworth |first=Sandra |url=https://books.google.com/books?id=97dvDwAAQBAJ&pg=PA216 |title=New York's Underground Art Museum: MTA Arts and Design |publisher=Monacelli Press |year=2014 |isbn=978-1-58093-403-9 |page=216 |access-date=April 30, 2022 |archive-url=https://web.archive.org/web/20220430171608/https://books.google.com/books?id=97dvDwAAQBAJ&pg=PA216 |archive-date=April 30, 2022 |url-status=live}}{{cite web |title=Frederick Dana Marsh-Marine Grill Murals |url=http://web.mta.info/mta/aft/permanentart/permart.html?agency=n&line=2&station=31&artist=1&img=6&xdev=3480 |access-date=March 13, 2021 |website=MTA Arts and Design |publisher=New York City Transit |archive-date=January 26, 2021 |archive-url=https://web.archive.org/web/20210126003201/http://web.mta.info/mta/aft/permanentart/permart.html?agency=n&line=2&station=31&artist=1&img=6&xdev=3480 |url-status=live }}

File:McAlpin typical floor plan.png

When the hotel opened, it had 1,500 guestrooms{{Cite news |last=Dunlap |first=David W. |date=March 2, 1997 |title=The Anatomy of a 'People Building' |language=en-US |work=The New York Times |url=https://www.nytimes.com/1997/03/02/realestate/the-anatomy-of-a-people-building.html |access-date=November 25, 2022 |issn=0362-4331 |archive-date=July 14, 2022 |archive-url=https://web.archive.org/web/20220714133610/https://www.nytimes.com/1997/03/02/realestate/the-anatomy-of-a-people-building.html |url-status=live }} and 1,100 bathrooms. At the time of its completion, this made the McAlpin the largest hotel in New York City. The hotel rooms started at the third story and ended just below the roof. All rooms faced outward toward the street or a light court. The larger rooms faced the street, while smaller rooms faced light courts. Some of the bathrooms were placed between two guestrooms so every guestroom had a bathroom. Each story also had a floor clerk and a kitchen. At its peak, the McAlpin contained 1,700 guestrooms, as some of the smaller units were split up.{{Cite news |last=Horsley |first=Carter B. |date=February 4, 1979 |title=Spruced‐Up Herald Square to Assert Itself |language=en-US |work=The New York Times |url=https://www.nytimes.com/1979/02/04/archives/sprucedup-herald-square-to-assert-itself-a-sprucedup-herald-square.html |access-date=November 25, 2022 |issn=0362-4331 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125204817/https://www.nytimes.com/1979/02/04/archives/sprucedup-herald-square-to-assert-itself-a-sprucedup-herald-square.html |url-status=live }}

The third floor contained sample hotel rooms. In addition, there were two gender-specific floors: one each for men and women. The Greeley Square Hotel Company designated one story as a women-only floor at the suggestion of philanthropist Anne Morgan.{{Cite news |date=June 7, 1912 |title=Floor for Women in Hotel M'Alpin; Miss Anne Morgan's Idea for Separate Quarters Adopted by Owners. |language=en-US |work=The New York Times |url=https://www.nytimes.com/1912/06/07/archives/floor-for-women-in-hotel-malpin-miss-anne-morgans-idea-for-separate.html |access-date=November 25, 2022 |issn=0362-4331 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125224231/https://www.nytimes.com/1912/06/07/archives/floor-for-women-in-hotel-malpin-miss-anne-morgans-idea-for-separate.html |url-status=live }} The sixth floor was designated as a women-only floor and contained a library, lounge, and reception room. It was staffed entirely by women and had its own elevator and checkout area,{{harvnb|Hotel McAlpin|1913|ps=.|p=8}} as well as a library of fiction books.{{harvnb|Hotel McAlpin|1913|ps=.|p=9}} Men could not access the women's-only floor unless they were accompanying a woman.{{Cite magazine |last=Alt |first=Harold L. |date=May 19, 1913 |title=Description of the Gas Kitchens in the Hotel McAlpin |volume=98 |issue=20 |page=321 |id={{ProQuest|88381781}} |magazine=American Gas Light Journal}} The 19th floor was converted to a women's floor in 1938. The 22nd floor was designated as the men's floor and had a stairway leading directly up to the baths on the 24th floor. The men's floor was designed like a private club. The United Service Club for Army and Navy Officers was on the same story.{{harvnb|Hotel McAlpin|1913|ps=.|p=14}} In addition, there was a men's lounge immediately above the 22nd floor, with a library, smoking room, bar, stock ticker, stenographer, and seating areas.

On the floor below the ballroom were rooms for 500 servants. The servants' rooms were arranged based on their tenure, according to the New-York Tribune, "so that the high salaried domestics would not be obliged to associate with the inferior fellow workers between the hours of duty". The 16th floor, dubbed the "sleepy 16th", was designed for night workers, so it was kept quiet during the day.{{cite news |date=July 13, 1914 |title=Where are you going to spend your summer? |newspaper=The Independent |url=https://archive.org/stream/independen79v80newy#page/n77/mode/1up |access-date=August 21, 2012}}

In the late 1970s, the hotel was converted into about 690 apartments, including 30 model apartments designed by Macy's. These were composed of 333 studio apartments, which covered {{convert|440|ft2}} on average, and 357 one-bedroom apartments with one to two bathrooms, which ranged from {{convert|670|to|790|ft2}}.{{Cite news |last=Oser |first=Alan S. |date=February 10, 1978 |title=About Real Estate McAlpin Conversion to Be City's Largest |language=en-US |work=The New York Times |url=https://www.nytimes.com/1978/02/10/archives/about-real-estate-mcalpin-conversion-to-be-citys-largest.html |access-date=November 25, 2022 |issn=0362-4331 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125001915/https://www.nytimes.com/1978/02/10/archives/about-real-estate-mcalpin-conversion-to-be-citys-largest.html |url-status=live }} The McAlpin's apartments included soundproof windows, large closets, and parquet floors,{{Cite web |last=Cutler |first=Steve |date=November 28, 2007 |title=More than Macy's for Herald Square shoppers - The Real Deal |url=https://therealdeal.com/issues_articles/more-than-macy-s-for-herald-square-shoppers/ |access-date=November 25, 2022 |website=The Real Deal New York |language=en-US |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125214649/https://therealdeal.com/issues_articles/more-than-macy-s-for-herald-square-shoppers/ |url-status=live }} as well as concrete floors. Some of the original decorations were preserved when the McAlpin was renovated.{{Cite news |date=June 14, 1980 |title=McAlpin makes a comeback |pages=287 |work=New York Daily News |via=newspapers.com |url=https://www.newspapers.com/clip/113626492/mcalpin-makes-a-comeback/ |access-date=November 25, 2022 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125214648/https://www.newspapers.com/clip/113626492/mcalpin-makes-a-comeback/ |url-status=live }} The building was converted to 692 condominiums in 2007, including 330 studio apartments and 280 one-bedroom apartments. The studios ranged from {{convert|450|to|525|ft2}}; the one-bedroom units averaged {{convert|650|ft2}}; and the two-bedroom units averaged {{convert|1000|ft2}}.

When the McAlpin became an apartment building in the 1970s, the roof was converted into a fitness center that included a sauna, swimming pool, squash courts, and game rooms. By the 2000s, Herald Towers' rooftop contained a New York Sports Club and a rooftop terrace.

Prior to the Hotel McAlpin's construction, the site had contained low-rise residences, as well as the eight-story Alpine Building at Broadway and 33rd Street.{{Cite news |date=September 27, 1910 |title=In the Real Estate Field; Tenants Leaving the Alpine, which is to make way for New Broadway Hotel -- Investor Buys Seventh Ave. Plot -- $50,000 Offered for Broad Street Property. |language=en-US |work=The New York Times |url=https://www.nytimes.com/1910/09/27/archives/in-the-real-estate-field-tenants-leaving-the-alpine-which-is-to.html |access-date=November 26, 2022 |issn=0362-4331 |archive-date=November 26, 2022 |archive-url=https://web.archive.org/web/20221126013815/https://www.nytimes.com/1910/09/27/archives/in-the-real-estate-field-tenants-leaving-the-alpine-which-is-to.html |url-status=live }} The Alpine had housed "legislators, actors, and business executives".{{cite news |date=May 10, 1945 |title=Hotel McAlpin Being Sold by New York Life: Price Reported To Be Under $7,800,000, Valuation Placed by Tax Bureau |page=28A |work=New York Herald Tribune |issn=1941-0646 |id={{ProQuest|1287146487}}}} David Hunter McAlpin had owned the site, and the trustees of his estate took over the site following his death in 1901.{{cite news |date=July 22, 1911 |title=To Mortgage M'Alpin Estate: Money to Be Used in Greeley Square Hotel Enterprise |page=13 |work=New-York Tribune |id={{ProQuest|574783818}}}}

File:Hotel McAlpin 1914.jpg

The Greeley Square Hotel Company was incorporated in June 1910 to lease the site from the McAlpin family.{{cite news |date=June 15, 1910 |title=Greeley Square Hotel Co. Incorporated |page=7 |work=Wall Street Journal |issn=0099-9660 |id={{ProQuest|129236808}}}}{{Cite news |date=June 15, 1910 |title=In the Real Estate Field; Hayward Estate Sells Valuable Site on West 25th Street -- The Charles Truax Residence Sold -- Greeley Square Hotel Co. Incorporated -- Bronx and Suburban Deals. |language=en-US |work=The New York Times |url=https://www.nytimes.com/1910/06/15/archives/in-the-real-estatefield-hayward-estate-sells-valuable-site-on-west.html |access-date=November 25, 2022 |issn=0362-4331 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125224232/https://www.nytimes.com/1910/06/15/archives/in-the-real-estatefield-hayward-estate-sells-valuable-site-on-west.html |url-status=live }} The directors included Frank Mills Andrews, Charles P. Taft, T. Coleman du Pont, Lucius M. Boomer, and William W. McAlpin (D. H. McAlpin's son). The company planned to develop a hotel on the east side of Broadway between 33rd and 34th Streets. Workers started demolishing the existing buildings in September 1910. Nearly all existing tenants left the site, except the Mutual Bank at the base of the Alpine Building, which had two years remaining on its lease. In April 1911, the Greeley Square Hotel Company formally leased the site from the McAlpin family for 21 years, paying between $4 million and $5 million.{{Cite news |date=April 28, 1911 |title=$4,000,000 McAlpin Lease Recorded |pages=20 |work=The New York Times |via=newspapers.com |url=https://www.newspapers.com/clip/113637138/4000000-mcalpin-lease-recorded/ |access-date=November 26, 2022 |issn=0362-4331 |archive-date=November 26, 2022 |archive-url=https://web.archive.org/web/20221126004820/https://www.newspapers.com/clip/113637138/4000000-mcalpin-lease-recorded/ |url-status=live }} Under the terms of the lease, the McAlpin estate was to lend $2 million to the Greeley Square Hotel Company for the construction of a 20-story hotel costing $3.04 million.

The Greeley Square Hotel Company had awarded a contract for the site's demolition by the end of 1910. Andrews, who was president of the Greeley Square Hotel Company, submitted plans for the hotel to the New York City Bureau of Buildings in January 1911. However, the bureau refused to approve the plans for two months, saying that the plans failed to comply with various building codes.{{Cite news |date=March 12, 1911 |title=New Greeley Square Hotel |pages=13 |work=The Sun |via=newspapers.com |url=https://www.newspapers.com/clip/113637005/new-greeley-square-hotel/ |access-date=November 26, 2022 |archive-date=November 26, 2022 |archive-url=https://web.archive.org/web/20221126004824/https://www.newspapers.com/clip/113637005/new-greeley-square-hotel/ |url-status=live }}{{cite news |date=March 12, 1911 |title=Greeley Square Hotel Wins |page=8 |work=New-York Tribune |id={{ProQuest|574728470}}}} The city's commissioner of buildings said that, under the building code, only about 51 percent of the lot area may be covered above the first story.{{cite magazine |date=October 12, 1912 |title=Board of Examiners |url=https://rerecord.library.columbia.edu/document.php?vol=ldpd_7031148_050&page=ldpd_7031148_050_00000880&no=3 |magazine=The Real Estate Record: Real estate record and builders' guide |volume=90 |pages=678 |via=columbia.edu |number=2326}} By mid-1911, the Greeley Square Hotel Company was planning to build a 28-story hotel for $5.05 million, and it was permitted to borrow up to $4 million. It took five months to excavate {{convert|175000|ST|LT t}} of rock from the site; the excavation was completed in August 1911.{{cite news |date=August 20, 1911 |title=An Engineering Feat: Rock Excavation for New McAlpin Hotel is Completed |page=B3 |work=New-York Tribune |id={{ProQuest|574796687}}}} The Thompson–Starrett Company was then hired as the hotel's general contractor. During the hotel's construction, a worker dropped a piece of terracotta onto a passing streetcar,{{Cite news |date=May 18, 1912 |title=Falling Block Shot Into Broadway Car; From Hotel McAlpin Upper Story It Crashed Through Trolley Roof, Hitting Woman. |language=en-US |work=The New York Times |url=https://www.nytimes.com/1912/05/18/archives/falling-block-shot-into-broadway-car-from-hotel-mcalpin-upper-story.html |access-date=November 26, 2022 |issn=0362-4331 |archive-date=November 26, 2022 |archive-url=https://web.archive.org/web/20221126004817/https://www.nytimes.com/1912/05/18/archives/falling-block-shot-into-broadway-car-from-hotel-mcalpin-upper-story.html |url-status=live }} killing a passenger.{{cite news |date=May 19, 1912 |title=Terra Cotta Victim Dies: Sister of Woman Injured at Hotel McAlpin Confirms Identification |page=6 |work=New-York Tribune |id={{ProQuest|574914797}}}} Andrews went to Europe in August 1912 to acquire furniture for the new hotel.{{Cite news |date=August 13, 1912 |title=Furnishing the McAlpin |pages=18 |work=The New York Times |via=newspapers.com |url=https://www.newspapers.com/clip/113638212/furnishing-the-mcalpin/ |access-date=November 26, 2022 |issn=0362-4331 |archive-date=November 26, 2022 |archive-url=https://web.archive.org/web/20221126004818/https://www.newspapers.com/clip/113638212/furnishing-the-mcalpin/ |url-status=live }}

The hotel officially opened on December 29, 1912, at a total cost of $13.5 million. It was the largest hotel in the world at the time; The New York Times commented that the 25-story McAlpin "seems isolated from other buildings". On opening day, 600 guests ate dinner from custom-made silver plates.{{Cite news |date=October 8, 1959 |title=New York's McAlpin Now Sheraton-Atlantic |page=6 |work=Daily Boston Globe |id={{proQuest|250853907}}}} The hotel could accommodate 2,500 guests and employed either 1,500 or 2,000 servants.{{harvnb|Hotel McAlpin|1913|ps=.|p=5}} It was built at a cost of $13.5 million (${{Formatprice|{{Inflation|US|13500000|1912}}}} today{{Inflation-fn|US}}). Room rates ranged from $1.50 to $5.00 per night. A promotional booklet for the hotel advertised the hotel's proximity to various modes of transit, including the original Pennsylvania Station, as well as elevated, streetcar, and subway lines. Lucius M. Boomer, who also operated the adjacent Waldorf-Astoria and the Hotel Claridge, was the McAlpin's first manager.{{Cite news |date=June 27, 1947 |title=Lucius Boomer, 68, Hotel Leader, Dies; Director of Waldorf-Astoria Spent Half Century at Helm of Outstanding Hostelries |language=en-US |work=The New York Times |url=https://www.nytimes.com/1947/06/27/archives/hotel-leaderdies-director-of-waldorfastoria-spent-half-century-at.html |access-date=November 27, 2022 |issn=0362-4331 |archive-date=November 27, 2022 |archive-url=https://web.archive.org/web/20221127014320/https://www.nytimes.com/1947/06/27/archives/hotel-leaderdies-director-of-waldorfastoria-spent-half-century-at.html |url-status=live }} Boomer was associated with Du Pont's group, which controlled all of these hotels.{{Cite news |date=October 3, 1919 |title=Du Pont Interests Buy the Martinique; Acquire Property at Broadway and 32d Street Held at About $5,000,000 |language=en-US |work=The New York Times |url=https://www.nytimes.com/1919/10/03/archives/du-pont-interests-buy-the-martinique-acquire-property-at-broadway.html |access-date=November 27, 2022 |issn=0362-4331 |archive-date=November 27, 2022 |archive-url=https://web.archive.org/web/20221127014320/https://www.nytimes.com/1919/10/03/archives/du-pont-interests-buy-the-martinique-acquire-property-at-broadway.html |url-status=live }}

The McAlpin family acquired two lots on 46 and 48 West 34th Street, measuring {{convert|50|by|100|ft}}, in December 1914.{{Cite news |date=December 10, 1914 |title=The Real Estate Field; Deal in Old Silk Centre; Thirty-fourth Street Purchase Adjoining Hotel McAlpin Under Assessed Value $75,000 Residence Sale in Brooklyn ;- Railroad Lease in Woolworth Building. |language=en-US |work=The New York Times |url=https://www.nytimes.com/1914/12/10/archives/the-real-estate-field-deal-in-old-silk-centre-thirtyfourth-street.html |access-date=November 27, 2022 |issn=0362-4331 |archive-date=November 27, 2022 |archive-url=https://web.archive.org/web/20221127002454/https://www.nytimes.com/1914/12/10/archives/the-real-estate-field-deal-in-old-silk-centre-thirtyfourth-street.html |url-status=live }} The Greeley Square Hotel Company planned to build an annex on the site, but the company was forced to postpone these plans during World War I. By early 1915, the hotel company decided to build the annex, as the hotel's business had increased sufficiently. In February 1915, the Greeley Square Hotel Company filed plans with the New York City Bureau of Buildings for a 23-story annex on the site, to be designed by Warren and Wetmore. The new addition was expected to provide an additional 200 rooms, four elevators, an enlarged ballroom, and a children's play area on the sixth floor. The company began razing the existing buildings the same month, although the structures were not completely demolished until the end of 1916.{{Cite news |date=November 5, 1916 |title=34th Street Improvement; Ruined Buildings Removed for Addition to Hotel McAlpin. |language=en-US |work=The New York Times |url=https://www.nytimes.com/1916/11/05/archives/34th-street-improvement-ruined-buildings-removed-for-addition-to.html |access-date=November 27, 2022 |issn=0362-4331 |archive-date=November 27, 2022 |archive-url=https://web.archive.org/web/20221127014303/https://www.nytimes.com/1916/11/05/archives/34th-street-improvement-ruined-buildings-removed-for-addition-to.html |url-status=live }} The annex was built during 1917;{{cite news |title=Hotel McAlpin Addition |url=https://timesmachine.nytimes.com/timesmachine/1917/03/18/113302651.pdf |newspaper=The New York Times |date=March 18, 1917 |access-date=September 1, 2008 |archive-date=June 19, 2022 |archive-url=https://web.archive.org/web/20220619235841/https://timesmachine.nytimes.com/timesmachine/1917/03/18/113302651.pdf |url-status=live }} the same year, Boomer opened a store for employees, selling merchandise at reduced prices.{{Cite news |date=March 25, 1917 |title=Starts Cost-price Store; McAlpin Hotel Director Offers Its Benefits to Employes. |language=en-US |work=The New York Times |url=https://www.nytimes.com/1917/03/25/archives/starts-costprice-store-mcalpin-hotel-director-offers-its-benefits.html |access-date=November 27, 2022 |issn=0362-4331 |archive-date=November 27, 2022 |archive-url=https://web.archive.org/web/20221127014301/https://www.nytimes.com/1917/03/25/archives/starts-costprice-store-mcalpin-hotel-director-offers-its-benefits.html |url-status=live }}

When Boomer went to Europe in 1918, Benjamin B. McAlpin began managing the Hotel McAlpin's finances.{{Cite news |date=November 17, 1918 |title=Col. McAlpin to Manage Hotels. |language=en-US |work=The New York Times |url=https://www.nytimes.com/1918/11/17/archives/col-mcalpin-to-manage-hotels.html |access-date=November 27, 2022 |issn=0362-4331 |archive-date=November 27, 2022 |archive-url=https://web.archive.org/web/20221127014320/https://www.nytimes.com/1918/11/17/archives/col-mcalpin-to-manage-hotels.html |url-status=live }} In 1922, the McAlpin became one of the first hotels to link ship-to-shore radios into their phone system.{{cite book |last=Jaker |first=Bill |url=https://books.google.com/books?id=0qr_W5B1SAQC&dq=mcalpin+new+york&pg=PA119 |title=The Airwaves of New York |publisher=McFarland & Company |year=1998 |isbn=0-7864-0343-8 |pages=119 |access-date=June 22, 2009}} In February 1925, an antenna for radio station WMCA was installed atop the building, reaching {{convert|430|ft}} above ground.{{cite news |date=February 20, 1925 |title=Gala Program for Opening of Hotel McAlpin Station: Output of 500 Watts to Be Used by New Radio caster, Testing as "2XH, 1280 Broadway." Transmitting Apparatus Studio Details |page=10 |work=The Christian Science Monitor |id={{ProQuest|511489038}}}}{{cite magazine |date=February 28, 1925 |title=Hotel McAlpin Opens Broadcasting Studio |magazine=The Billboard |volume=36 |issue=9 |pages=7 |id={{ProQuest|1031751445}}}} The same year, the McAlpin replaced 50 beds on the 22nd floor with oversized beds for tall guests;{{Cite news |date=July 3, 1925 |title=New York Hotel to Have Beds for Tall Persons: Special Accommodations on 22d Floor for 50 Giants Will Be Ready by End of Next Week |page=A7 |work=Boston Daily Globe |id={{proQuest|498516176}}}}{{Cite news |date=July 3, 1925 |title=To Do Some Tall Altering; McAlpin Will Remodel 50 Rooms to Take Care of Long Guests. |language=en-US |work=The New York Times |url=https://www.nytimes.com/1925/07/03/archives/to-do-some-tall-altering-mcalpin-will-remodel-50-rooms-to-take-care.html |access-date=November 27, 2022 |issn=0362-4331 |archive-date=November 27, 2022 |archive-url=https://web.archive.org/web/20221127184538/https://www.nytimes.com/1925/07/03/archives/to-do-some-tall-altering-mcalpin-will-remodel-50-rooms-to-take-care.html |url-status=live }} it also signed a contract with the Curtiss Flying Service in 1926, allowing guests to book flights quickly.{{Cite news |date=July 15, 1926 |title=Hotel Adds Planes to Service; First 'Air' Filling Station Opens |language=en-US |work=The New York Times |url=https://www.nytimes.com/1926/07/15/archives/hotel-adds-planes-to-service-first-air-filling-station-opens.html |access-date=November 27, 2022 |issn=0362-4331 |archive-date=November 27, 2022 |archive-url=https://web.archive.org/web/20221127184535/https://www.nytimes.com/1926/07/15/archives/hotel-adds-planes-to-service-first-air-filling-station-opens.html |url-status=live }} The McAlpin family sold the site to the Greeley Square Hotel Company in September 1926{{cite news |date=September 19, 1926 |title=M'Alpin Site Sold to Hotel Company |page=W24 |work=The New York Times |issn=0362-4331 |id={{ProQuest|103684976}}}}{{cite news |date=September 19, 1926 |title=Hotel M'Alpin Site Bought By Builders: Company Operating Hostelry on Broadway Becomes Owner of Land on Which Building Stands Residential Sales Feature Late Trades Buyers for Apartments and Dwellings on the East and West Sides |page=C1 |work=New York Herald Tribune |issn=1941-0646 |id={{ProQuest|1112632378}}}} for $7.2 million.{{cite news |date=October 5, 1926 |title=Hotel McAlpin Site Was Sold For $7,200,000, Deeds Show |page=48 |work=The New York Times |issn=0362-4331 |id={{ProQuest|103698475}}}}

Frank A. Duggan took over as the hotel's manager in 1928.{{Cite news |date=April 3, 1928 |title=F.A. Duggan New Head of McAlpin. |language=en-US |work=The New York Times |url=https://www.nytimes.com/1928/04/03/archives/fa-duggan-new-head-of-mcalpin.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124212732/https://www.nytimes.com/1928/04/03/archives/fa-duggan-new-head-of-mcalpin.html |url-status=live }} A major refurbishment costing $2.1 million was announced that May.{{Cite news |date=May 22, 1928 |title=McAlpin to be Altered; Modern Hotel Improvements Will Cost $2,000,000. |language=en-US |work=The New York Times |url=https://www.nytimes.com/1928/05/22/archives/mcalpin-to-be-altered-modern-hotel-improvements-will-cost-2000000.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124212733/https://www.nytimes.com/1928/05/22/archives/mcalpin-to-be-altered-modern-hotel-improvements-will-cost-2000000.html |url-status=live }} The owners refreshed the rooms, installed modern bathrooms, and updated the elevators; in addition, numerous groups of three rooms were combined into two rooms. The project was completed that December.{{Cite news |date=December 21, 1928 |title=Hotel McAlpin Changes Completed. |language=en-US |work=The New York Times |url=https://www.nytimes.com/1928/12/21/archives/hotel-mcalpin-changes-completed.html |access-date=November 27, 2022 |issn=0362-4331 |archive-date=November 27, 2022 |archive-url=https://web.archive.org/web/20221127184542/https://www.nytimes.com/1928/12/21/archives/hotel-mcalpin-changes-completed.html |url-status=live }} By 1930, there were rumors that the hotel would be replaced with a skyscraper, but Duggan denied these rumors.{{cite news |date=November 21, 1930 |title=Skyscraper Will Not Replace Hotel McAlpin, Says Duggan |page=38 |work=New York Herald Tribune |issn=1941-0646 |id={{ProQuest|1113257475}}}} At the end of 1931, John J. Woelfe replaced Duggan as the hotel's manager.{{Cite news |date=December 15, 1931 |title=Woelfle to Manage Hotel McAlpin. |language=en-US |work=The New York Times |url=https://www.nytimes.com/1931/12/15/archives/woelfle-to-manage-hotel-mcalpin.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124212731/https://www.nytimes.com/1931/12/15/archives/woelfle-to-manage-hotel-mcalpin.html |url-status=live }}{{cite magazine |date=December 18, 1931 |title=Hotel And Restaurant News: Woelfle To Manage Hotel McAlpin |magazine=Women's Wear Daily |volume=43 |issue=121 |pages=11 |id={{ProQuest|1653169937}}}} The Greeley Square Hotel Company transferred the hotel in 1934 to the 34th Street Hotel Corporation, subject to a $7.4 million mortgage from the New York Life Insurance Company. This only involved a nominal change in ownership.{{cite news |date=February 21, 1934 |title=New Syndicate Takes Title to Hotel McAlpin: Midtown Properly Involved in Technical Transfer; 58th St. Corner in Deal |page=34 |work=New York Herald Tribune |issn=1941-0646 |id={{ProQuest|1240122564}}}} At the time, the hotel was valued at $5.5 million.{{cite news |date=February 11, 1934 |title=High Realty Value on Broadway Plot |page=RE2 |work=The New York Times |issn=0362-4331 |id={{ProQuest|101097048}}}}

By January 1936, the McAlpin's operators were considering spending $2 million to renovate the hotel, expanding the ballroom and relocating some rooms.{{cite magazine |date=January 28, 1936 |title=Report Hotel McAlpin Plans Big Renovation |magazine=Women's Wear Daily |volume=52 |issue=19 |pages=5 |id={{ProQuest|1676760675}}}} In addition, the operators planned to expand the cafe and restore its horseshoe-shaped bar, which had been a popular feature of the cafe before it was removed during Prohibition.{{Cite news |date=August 5, 1936 |title=Horseshoe Bar Planned For Hotel McAlpin Cafe |language=en-US |work=The New York Times |url=https://www.nytimes.com/1936/08/05/archives/horseshoe-bar-ptanned-for-hotel-mcalpln-cafe.html |access-date=November 27, 2022 |issn=0362-4331 |archive-date=November 27, 2022 |archive-url=https://web.archive.org/web/20221127184540/https://www.nytimes.com/1936/08/05/archives/horseshoe-bar-ptanned-for-hotel-mcalpln-cafe.html |url-status=live }} In November 1936, to satisfy a $3.14 million lien, the Title Guarantee and Trust Company moved to foreclose on the hotel.{{cite news |date=November 22, 1936 |title=Auction McAlpin Hotel: Well-known Hostelry to: Be Sold in Foreclosure Proceedings. |page=RE3 |work=The New York Times |issn=0362-4331 |id={{ProQuest|101665787}}}}{{cite news |date=November 5, 1936 |title=Hotel McAlpin Scheduled For Auction Nov. 23 |page=46 |work=New York Herald Tribune |issn=1941-0646 |id={{ProQuest|1222140880}}}} At the time, the McAlpin had 1,444 rooms. At an auction the same month, the Title Guarantee and Trust Company paid $135,000 for the property.{{cite news |date=November 24, 1936 |title=Plaintiff Buys Hotel McAlpin In Foreclosure: Title Firm Pays $135,000 Upset Price Over Liens; Three Theaters Also Sold |page=45 |work=New York Herald Tribune |issn=1941-0646 |id={{ProQuest|1222148581}}}}{{Cite news |date=November 24, 1936 |title=3 Theatres Sold by Order of Court; Masque, Majestic and Royale-Golden Are Auctioned for Upset Price of $700,000 |language=en-US |work=The New York Times |url=https://www.nytimes.com/1936/11/24/archives/3-theatres-sold-by-order-of-court-masque-majestic-and-royalegolden.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=November 19, 2021 |archive-url=https://web.archive.org/web/20211119191830/https://www.nytimes.com/1936/11/24/archives/3-theatres-sold-by-order-of-court-masque-majestic-and-royalegolden.html |url-status=live }} The hotel was renovated in 1937.{{Cite news |date=April 29, 1938 |title=Knotts to Manage the Hotel M'Alpin; Chain to Operate the 25-Story Building Starting May 1 |language=en-US |work=The New York Times |url=https://www.nytimes.com/1938/04/29/archives/knotts-to-manage-the-hotel-malpin-chain-to-operate-the-25story.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124221603/https://www.nytimes.com/1938/04/29/archives/knotts-to-manage-the-hotel-malpin-chain-to-operate-the-25story.html |url-status=live }} Myers, Minott & Co. Inc. and W. & J. Sloane were hired to renovate different sections of the hotel. Myers, Minott & Co. Inc. redecorated approximately 300 rooms in two color schemes, while W. & J. Sloane redecorated the remaining rooms in four color schemes.{{Cite news |date=June 20, 1937 |title=Hotel M'Alpin Being Renovated; All Rooms Being Redecorated in 25-Story Broadway Hostelry |language=en-US |work=The New York Times |url=https://www.nytimes.com/1937/06/20/archives/hotel-malpin-being-renovated-all-rooms-being-redecorated-in-25story.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124221556/https://www.nytimes.com/1937/06/20/archives/hotel-malpin-being-renovated-all-rooms-being-redecorated-in-25story.html |url-status=live }} As part of the project, the 19th floor was converted into a women-only floor, with a dedicated lounge and library.{{Cite news |date=December 25, 1938 |title=Hotel Has Floor for Women |language=en-US |work=The New York Times |url=https://www.nytimes.com/1938/12/25/archives/hotel-has-floor-for-women.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124221602/https://www.nytimes.com/1938/12/25/archives/hotel-has-floor-for-women.html |url-status=live }} The New York Life Insurance Company hired the Knott hotel chain to manage it in May 1938.

New York Life was in the process of selling the hotel by May 1945; the McAlpin was valued at $7.8 million at the time.{{Cite news |date=May 10, 1945 |title=Deal Reported Pending For the McAlpin Hotel |language=en-US |work=The New York Times |url=https://www.nytimes.com/1945/05/10/archives/deal-reported-pending-for-the-mcalpin-hotel.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124223624/https://www.nytimes.com/1945/05/10/archives/deal-reported-pending-for-the-mcalpin-hotel.html |url-status=live }} Shortly afterward, the media reported that Joseph Levy, president of Crawford Clothes, had agreed to buy the hotel. Levy, who operated a small store at the hotel's base on 33rd Street, planned to expand his store after the end of World War II.{{Cite news |date=May 25, 1945 |title=McAlpin Hotel Bought By Crawford Clothes |language=en-US |work=The New York Times |url=https://www.nytimes.com/1945/05/25/archives/mcalpin-hotel-bought-by-crawford-clothes.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124223625/https://www.nytimes.com/1945/05/25/archives/mcalpin-hotel-bought-by-crawford-clothes.html |url-status=live }}{{cite magazine |date=May 25, 1945 |title=General News: Hear Crawford's Buys McAlpin Hotel |magazine=Women's Wear Daily |volume=70 |issue=103 |pages=5 |id={{ProQuest|1627411701}}}} Levy's company Jamlee Hotels took title to the hotel in June 1945;{{Cite news |date=June 29, 1945 |title=Gets Title to Hotel McAlpin |language=en-US |work=The New York Times |url=https://www.nytimes.com/1945/06/29/archives/gets-title-to-hotel-mcalpin.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124223626/https://www.nytimes.com/1945/06/29/archives/gets-title-to-hotel-mcalpin.html |url-status=live }} the company paid $5.25 million, including $1.2 million in cash and $4.05 million toward the mortgage.{{cite news |date=May 25, 1945 |title=Levy Reported McAlpin Buyer For $5,250,000: Head of Crawford Clothes Chain Paying $1,200,000 Cash, Realty Men Hear |page=28 |work=New York Herald Tribune |issn=1941-0646 |id={{ProQuest|1291103272}}}} The hotel remained an upscale hostelry during this time.{{Cite news |last=Singleton |first=Donald |date=November 13, 1976 |title=Bargain-Hunters Pick Bones of the McAlpin |pages=168 |work=New York Daily News |via=newspapers.com |url=https://www.newspapers.com/clip/113624792/bargain-hunters-pick-bones-of-the/ |access-date=November 25, 2022 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125204817/https://www.newspapers.com/clip/113624792/bargain-hunters-pick-bones-of-the/ |url-status=live }}

Jamlee reportedly invested an additional $1,760,000 in renovations.{{Cite news |date=October 15, 1954 |title=$9,000,000 Is Paid for the M'Alpin; 1,500-Room Hotel at 34th Street and Broadway Added to the Sheraton Chain |language=en-US |work=The New York Times |url=https://www.nytimes.com/1954/10/15/archives/9000000-is-paid-for-the-malpin-1500room-hotel-at-34th-street-and.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124234831/https://www.nytimes.com/1954/10/15/archives/9000000-is-paid-for-the-malpin-1500room-hotel-at-34th-street-and.html |url-status=live }} Levy hired the firm of Ely Jacques Kahn and Robert Allan Jacobs to redesign the Crawford store, combining seven stores into a single, large space. These modifications include installing a new storefront with display windows, recessed behind the hotel's facade to create an arcade along the sidewalk, as well as a main entrance with curved glass doors at the corner of 34th Street and Broadway. The store, marketed as the "Store of Tomorrow", predated the construction of strip malls with outdoor arcades.{{cite book |url=https://archive.org/details/elyjacqueskahnar0000ster | last1=Stern | first1=Jewel | last2=Stuart | first2=John A. | title=Ely Jacques Kahn, Architect: Beaux-arts to Modernism in New York | publisher=Norton | year=2006 | isbn=978-0-393-73114-9 |url-access=registration |pages=207}} Knott Hotels subsidiary Hotel McAlpin Inc. leased the hotel from Levy in January 1949.{{Cite news |date=January 4, 1949 |title=Knott Group Leases the M'Alpin Hotel |language=en-US |work=The New York Times |url=https://www.nytimes.com/1949/01/04/archives/knott-group-leases-the-malpin-hotel.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124234830/https://www.nytimes.com/1949/01/04/archives/knott-group-leases-the-malpin-hotel.html |url-status=live }}{{cite news |date=January 4, 1949 |title=Knott Chain, Operators, Lease the Hotel McAlpin |page=41 |work=New York Herald Tribune |issn=1941-0646 |id={{ProQuest|1335470772}}}} The Tisch Organization took over the hotel's operation at the beginning of 1952, with plans to spend $1,225,000 on renovations.{{cite magazine |date=December 27, 1951 |title=Tisch Organization Leases McAlpin Hotel |magazine=Women's Wear Daily |volume=83 |issue=125 |pages=31 |id={{ProQuest|1523172938}}}}{{Cite news |date=December 27, 1951 |title=M'Alpin to Be Renovated; Tisch Chain to Spend $1,225,000 on 1,500-Room Midtown Hotel |language=en-US |work=The New York Times |url=https://www.nytimes.com/1951/12/27/archives/malpin-to-be-renovated-tisch-chain-to-spend-1225000-on-1500room.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124234832/https://www.nytimes.com/1951/12/27/archives/malpin-to-be-renovated-tisch-chain-to-spend-1225000-on-1500room.html |url-status=live }} Tisch hired Norman D. Waters Associates as the hotel's advertising agent,{{cite magazine |date=February 18, 1952 |title=McAlpin Hotel Appoints Waters |magazine=Women's Wear Daily |volume=84 |issue=34 |pages=4 |id={{ProQuest|1523181321}}}}{{cite news |date=February 1, 1952 |title=News in the Advertising Field: Hotel McAlpin Agency Named |page=28 |work=New York Herald Tribune |issn=1941-0646 |id={{ProQuest|1318382466}}}} and it appointed Alexander C. Allen as the hotel's manager in 1953.{{Cite news |date=January 9, 1953 |title=New Manager Is Named For McAlpin Hotel Here |language=en-US |work=The New York Times |url=https://www.nytimes.com/1953/01/09/archives/new-manager-is-named-for-mcalpin-hotel-here.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124234831/https://www.nytimes.com/1953/01/09/archives/new-manager-is-named-for-mcalpin-hotel-here.html |url-status=live }}

Sheraton Hotels and Resorts offered to buy the hotel in September 1954 for $3 million.{{cite news |date=September 27, 1954 |title=Sheraton Corp. Admits It Is Negotiating for The McAlpin, New York: Hotel Chain Reportedly Also Has Made $6 Million Offer for the Palace in San Francisco |page=20 |work=Wall Street Journal |issn=0099-9660 |id={{ProQuest|132096950}}}} Following several weeks of negotiations, Jamlee sold the hotel to Sheraton for $9 million that October.{{cite news |date=October 15, 1954 |title=Sheraton Buys McAlpin Hotel |page=14 |work=The Christian Science Monitor |id={{ProQuest|509055874}}}}{{cite news |date=October 15, 1954 |title=Sheraton Corp. Buys New York's McAlpin Hotel for $9 Million: Sheraton Will Not Take Over Management Until Next May; Hotel Has 1,500 Rooms |page=4 |work=Wall Street Journal |issn=0099-9660 |id={{ProQuest|132119717}}}} Under the terms of Tisch's lease, which ran through 1958, Sheraton had to give nine months' notice before breaking the lease. Although Sheraton was scheduled to take over the hotel in May 1955, Tisch refused to hand over the lease for several months.{{cite news |date=September 8, 1955 |title=Sheraton Takes Full Control Of McAlpin Hotel, New York |page=14 |work=Wall Street Journal |issn=0099-9660 |id={{ProQuest|132168721}}}} Sheraton finally gained full control of the hotel in September 1955, and the McAlpin was renamed the Sheraton-McAlpin. At the time, Sheraton president Ernest Henderson announced plans to renovate the hotel for $2 million.{{cite news |date=September 8, 1955 |title=McAlpin Hotel Passes to Sheraton Chain |page=3A |work=New York Herald Tribune |issn=1941-0646 |id={{ProQuest|1327018366}}}} Sheraton completely renovated the hotel five years later and renamed it the Sheraton-Atlantic Hotel in October 1959.{{Cite news |date=October 8, 1959 |title=Redone McAlpin Hotel Now Sheraton-Atlantic |language=en-US |work=The New York Times |url=https://www.nytimes.com/1959/10/08/archives/redone-mcalpin-hotel-now-sheratonatlantic.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=September 22, 2018 |archive-url=https://web.archive.org/web/20180922063504/https://www.nytimes.com/1959/10/08/archives/redone-mcalpin-hotel-now-sheratonatlantic.html |url-status=live }} Sheraton sold the underlying land to United States Steel and the Carnegie Pension Fund in 1961, but it retained ownership of the hotel building.{{Cite news |date=June 22, 1968 |title=Sheraton-Atlantic Sold to Investors |language=en-US |work=The New York Times |url=https://www.nytimes.com/1968/06/22/archives/sheratonatlantic-sold-to-investors.html |access-date=November 25, 2022 |issn=0362-4331 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125001913/https://www.nytimes.com/1968/06/22/archives/sheratonatlantic-sold-to-investors.html |url-status=live }} In anticipation of the opening of the nearby Madison Square Garden arena, Sheraton made further upgrades to the Sheraton-Atlantic during the mid-1960s. For example, the chain hired a special-events director, added double beds to many guestrooms, and replaced the elevators.{{Cite news|last=Hammer|first=Alexander R.|date=1966-10-08|title=Hotels in City Becoming Big Sports Fans; Madison Square Garden Stirring Bid for Business Hotels Around the New Garden Are Becoming Big Sports Fans|language=en-US|work=The New York Times|url=https://www.nytimes.com/1966/10/08/archives/hotels-in-city-becoming-big-sports-fans-madison-square-garden.html|access-date=2022-11-30|issn=0362-4331|archive-date=November 30, 2022|archive-url=https://web.archive.org/web/20221130000747/https://www.nytimes.com/1966/10/08/archives/hotels-in-city-becoming-big-sports-fans-madison-square-garden.html|url-status=live}}

Sheraton sold the hotel to the investing partnership of Sol Goldman and Alexander DiLorenzo in June 1968 for $7.5 million; the partnership also agreed to lease the land for 94 years. Goldman and DiLorenzo took over the hotel the next month and restored the original name.{{Cite news |date=July 22, 1968 |title=News of Realty: Aeroflot Office; Soviet Company to Occupy 49th Street Building |language=en-US |work=The New York Times |url=https://www.nytimes.com/1968/07/22/archives/news-of-realty-aeroflot-office-soviet-company-to-occupy-49th-street.html |access-date=November 25, 2022 |issn=0362-4331 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125020439/https://www.nytimes.com/1968/07/22/archives/news-of-realty-aeroflot-office-soviet-company-to-occupy-49th-street.html |url-status=live }}{{Cite news |date=July 28, 1968 |title=Original Name Restored to Hotel in New York |pages=83 |work=The Courier-Journal |via=newspapers.com |url=https://www.newspapers.com/clip/113552478/original-name-restored-to-hotel-in-new/ |access-date=November 24, 2022 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124023501/https://www.newspapers.com/clip/113552478/original-name-restored-to-hotel-in-new/ |url-status=live }} In early 1970, the owners opened a 299-seat off-Broadway theater, the McAlpin Rooftop Theater, on the 24th floor.{{Cite news |date=March 1, 1970 |title=News of the Realty Trade |language=en-US |work=The New York Times |url=https://www.nytimes.com/1970/03/01/archives/news-of-the-realty-trade-mcalpin-hotel-getting-a-topfloor-theater.html |access-date=November 25, 2022 |issn=0362-4331 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125020438/https://www.nytimes.com/1970/03/01/archives/news-of-the-realty-trade-mcalpin-hotel-getting-a-topfloor-theater.html |url-status=live }} The basement restaurant contained the hotel's only kitchen, so Goldman and DiLorenzo decided to convert the mezzanine-level lounge into a dining room called the McAlpin Grill. Subsequently, the basement restaurant became the Alpine Cellar, used by large groups and special events. The owners hosted shows in the Alpine Cellar,{{cite magazine |date=June 3, 1970 |title=Vaudeville: N.Y. Hotel McAlpin Ties Dinner & Rooftop Play $11.45, A $2 Discount |magazine=Variety |volume=259 |issue=3 |page=50 |id={{ProQuest|1505848857}}}}{{Cite news |last=Hammer |first=Alexander R. |date=February 8, 1970 |title=Bookings Fat, Profits Lean In N.Y. Hotels |language=en-US |work=The New York Times |url=https://www.nytimes.com/1970/02/08/archives/bookings-fat-profits-lean-in-ny-hotels-profit-of-hotels-lags-in-new.html |access-date=November 25, 2022 |issn=0362-4331 |archive-date=November 9, 2022 |archive-url=https://web.archive.org/web/20221109184342/https://www.nytimes.com/1970/02/08/archives/bookings-fat-profits-lean-in-ny-hotels-profit-of-hotels-lags-in-new.html |url-status=live }} and the hotel was charging $14 to $26 per night by 1970. Goldman and DiLorenzo had planned to replace the McAlpin, and numerous adjacent structures that they also owned, with a 50-story building.{{Cite news |last=Horsley |first=Carter B. |date=June 3, 1979 |title=The Goldman‐DiLorenzo Empire And the Toss of a Coin |language=en-US |work=The New York Times |url=https://www.nytimes.com/1979/06/03/archives/the-goldmandilorenzo-empire-and-the-toss-of-a-coin-the-great.html |access-date=November 25, 2022 |issn=0362-4331 |archive-date=November 7, 2017 |archive-url=https://web.archive.org/web/20171107112547/http://www.nytimes.com/1979/06/03/archives/the-goldmandilorenzo-empire-and-the-toss-of-a-coin-the-great.html |url-status=live }} Goldman began experiencing financial issues after DiLorenzo died in 1975,{{Cite news |last=Reif |first=Rita |date=May 23, 1976 |title=New York's Big Landlord Is Feeling Financial Pinch |language=en-US |work=The New York Times |url=https://www.nytimes.com/1976/05/23/archives/new-yorks-big-landlord-is-feeling-financial-pinch-legal-problems.html |access-date=November 25, 2022 |issn=0362-4331 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125190103/https://www.nytimes.com/1976/05/23/archives/new-yorks-big-landlord-is-feeling-financial-pinch-legal-problems.html |url-status=live }} and Sheraton reacquired the hotel in January 1976 after Goldman defaulted on his mortgage.{{Cite news |date=January 8, 1976 |title=Foreclosure Begun on McAlpin Hotel |language=en-US |work=The New York Times |url=https://www.nytimes.com/1976/01/08/archives/foreclosure-begun-on-mcalpin-hotel.html |access-date=April 28, 2022 |issn=0362-4331 |archive-date=April 28, 2022 |archive-url=https://web.archive.org/web/20220428173812/https://www.nytimes.com/1976/01/08/archives/foreclosure-begun-on-mcalpin-hotel.html |url-status=live }}

File:Empire_State_Building_in_Manhattan,_New_York,_USA_(9892844483).jpg

Developer William Zeckendorf Jr. began negotiating to buy the hotel in April 1976.{{Cite news |last=Tomasson |first=Robert E. |date=April 24, 1976 |title=Zeckendorf Negotiating to Buy the McAlpin |language=en-US |work=The New York Times |url=https://www.nytimes.com/1976/04/24/archives/zeckendorf-negotiating-to-buy-the-mcalpin.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=May 13, 2021 |archive-url=https://web.archive.org/web/20210513044253/https://www.nytimes.com/1976/04/24/archives/zeckendorf-negotiating-to-buy-the-mcalpin.html |url-status=live }} Zeckendorf and his partners, Justin Colin and the Starrett Corporation, bought the hotel for $2.5 million that July. The new owners immediately closed the hotel; they planned to spend $9 million converting the building to rental apartments over the following 18 months.{{Cite news |last=Tomasson |first=Robert E. |date=July 21, 1976 |title=McAlpin Hotel Is Sold and Is to Be Converted Into 700 Apartments |language=en-US |work=The New York Times |url=https://www.nytimes.com/1976/07/21/archives/mcalpin-hotel-is-sold-and-is-to-be-converted-into-700-apartments.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124234831/https://www.nytimes.com/1976/07/21/archives/mcalpin-hotel-is-sold-and-is-to-be-converted-into-700-apartments.html |url-status=live }}{{Cite news |last=King |first=Martin |date=November 12, 1976 |title=Bargain Seekers Can Check Into the Hotel McAlpin |pages=7 |work=New York Daily News |via=newspapers.com |url=https://www.newspapers.com/clip/113588350/bargain-seekers-can-check-into-the/ |access-date=November 24, 2022 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125001922/https://www.newspapers.com/clip/113588350/bargain-seekers-can-check-into-the/ |url-status=live }} Zeckendorf said at the time: "This is the proper time for a new era of hotel construction here."{{Cite news |last=Horsley |first=Carter B. |date=December 4, 1977 |title=Interest in Hotel Projects Stirs As Luxury Market Booms |language=en-US |work=The New York Times |url=https://www.nytimes.com/1977/12/04/archives/interest-in-hotel-projects-stirs-as-luxury-market-booms-interest-in.html |access-date=November 25, 2022 |issn=0362-4331 |archive-date=August 9, 2022 |archive-url=https://web.archive.org/web/20220809213255/https://www.nytimes.com/1977/12/04/archives/interest-in-hotel-projects-stirs-as-luxury-market-booms-interest-in.html |url-status=live }} Zeckendorf and his partners formed McAlpin Apartments Inc. to oversee the apartment conversion. This was one of several residential projects in which Zeckendorf was involved during the late 1970s,{{cite magazine |date=January 24, 1979 |title=Personal Appearances: Zeckendorf Jr. In $24-Mil Deal To Buy Statler-Hilton Hotel |magazine=Variety |volume=293 |issue=12 |page=88 |id={{ProQuest|1401344213}}}}{{Cite news |date=February 18, 1979 |title=Realty News |language=en-US |work=The New York Times |url=https://www.nytimes.com/1979/02/18/archives/realty-news-american-express-expands-downtown-barbizon-hotel.html |access-date=November 25, 2022 |issn=0362-4331 |archive-date=July 23, 2022 |archive-url=https://web.archive.org/web/20220723105649/https://www.nytimes.com/1979/02/18/archives/realty-news-american-express-expands-downtown-barbizon-hotel.html |url-status=live }} and it was the first of more than 20 residential developments that Zeckendorf oversaw during the next decade.{{Cite news |last=Lyons |first=Richard D. |date=July 13, 1986 |title=The Zeckendorf Flag Flying High Again |language=en-US |work=The New York Times |url=https://www.nytimes.com/1986/07/13/realestate/the-zeckendorf-flag-flying-high-again.html |access-date=November 25, 2022 |issn=0362-4331 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125204817/https://www.nytimes.com/1986/07/13/realestate/the-zeckendorf-flag-flying-high-again.html |url-status=live }} The owners started a 120-day sale of furnishings and decorations that November, including televisions, linens, office equipment, and chandeliers. At that point, approximately 30 tenants remained, many of them elderly residents of rent-controlled apartments. The remaining tenants alleged that the owners were trying to evict them by discontinuing room service and shutting off the heat and hot water.{{Cite news |last=Campbell |first=Barbara |date=November 15, 1976 |title=Elderly Tenants Are Refusing to Leave Apartments in the McAlpin Hotel |language=en-US |work=The New York Times |url=https://www.nytimes.com/1976/11/15/archives/elderly-tenants-are-refusing-to-leave-apartments-in-the-mcalpin.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124234832/https://www.nytimes.com/1976/11/15/archives/elderly-tenants-are-refusing-to-leave-apartments-in-the-mcalpin.html |url-status=live }}

The project was stalled until mid-1977, when Zeckendorf announced that he and his partners would convert the building to rental apartments later the same year.{{Cite news|date=July 10, 1977|title=McAlpin Hotel|language=en-US|work=The New York Times|url=https://www.nytimes.com/1977/07/10/archives/mcalpin-hotel.html|access-date=April 28, 2022|issn=0362-4331|archive-date=April 28, 2022|archive-url=https://web.archive.org/web/20220428173811/https://www.nytimes.com/1977/07/10/archives/mcalpin-hotel.html|url-status=live}} The owners requested permission from the New York City Board of Standards and Appeals to convert the stories above the third floor to apartments.{{Cite news |date=June 25, 1978 |title=City Hall Calendar |pages=528 |work=New York Daily News |via=newspapers.com |url=https://www.newspapers.com/clip/113624992/city-hall-calendar/ |access-date=November 25, 2022 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125204817/https://www.newspapers.com/clip/113624992/city-hall-calendar/ |url-status=live }} The owners unsuccessfully attempted to find private financing for nine months. By 1978, the McAlpin's owners had received a 40-year mortgage commitment from the United States Department of Housing and Urban Development. At the time, the conversion was the largest such project in New York City's history, with an expected cost of $25 million. The lower floors were converted to retail.{{Cite news |last=Oser |first=Alan S. |date=November 22, 1987 |title=Perspectives: 34th Street Growth; Stores Play a Pivotal Role in Mixed Uses |language=en-US |work=The New York Times |url=https://www.nytimes.com/1987/11/22/realestate/perspectives-34th-street-growth-stores-play-a-pivotal-role-in-mixed-uses.html |access-date=November 25, 2022 |issn=0362-4331 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125204817/https://www.nytimes.com/1987/11/22/realestate/perspectives-34th-street-growth-stores-play-a-pivotal-role-in-mixed-uses.html |url-status=live }} J. J. Sopher & Co. began leasing apartments at the McAlpin in August 1979,{{Cite news |date=August 11, 1979 |title=Hotel McAlpin will get new lease on life |pages=178 |work=New York Daily News |via=newspapers.com |url=https://www.newspapers.com/clip/113624547/hotel-mcalpin-will-get-new-lease-on-life/ |access-date=November 25, 2022 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125204816/https://www.newspapers.com/clip/113624547/hotel-mcalpin-will-get-new-lease-on-life/ |url-status=live }} and the building reopened in July 1980 as the McAlpin House.

As part of the city's J-51 program, the building received a 15-year tax abatement in 1980. To qualify for the abatement, the owners placed the apartments under rent regulation, which limited how much rent the owners could charge. Existing tenants could retain their rent-regulated apartments until they moved out, but anyone who moved into the building after the tax abatement expired on June 30, 1995, paid market rates.{{Cite news |last=Garbarine |first=Rachelle |date=October 15, 1999 |title=Residential Real Estate; New Owners Refurbish a Herald Square Stalwart |language=en-US |work=The New York Times |url=https://www.nytimes.com/1999/10/15/nyregion/residential-real-estate-new-owners-refurbish-a-herald-square-stalwart.html |access-date=November 25, 2022 |issn=0362-4331 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125001922/https://www.nytimes.com/1999/10/15/nyregion/residential-real-estate-new-owners-refurbish-a-herald-square-stalwart.html |url-status=live }} A renovation of the facade started in 1989{{Cite news |last=Lueck |first=Thomas J. |date=September 10, 1989 |title=Fortune's Smile Glimmers on Herald Sq. |language=en-US |work=The New York Times |url=https://www.nytimes.com/1989/09/10/realestate/fortune-s-smile-glimmers-on-herald-sq.html |access-date=November 25, 2022 |issn=0362-4331 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125204820/https://www.nytimes.com/1989/09/10/realestate/fortune-s-smile-glimmers-on-herald-sq.html |url-status=live }} and continued over the next two years.{{Cite news |date=November 24, 1991 |title=Postings: Facelift for the McAlpin; In Pursuit of Original Elegance |language=en-US |work=The New York Times |url=https://www.nytimes.com/1991/11/24/realestate/postings-facelift-for-the-mcalpin-in-pursuit-of-original-elegance.html |access-date=November 25, 2022 |issn=0362-4331 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125204816/https://www.nytimes.com/1991/11/24/realestate/postings-facelift-for-the-mcalpin-in-pursuit-of-original-elegance.html |url-status=live }} In addition, the Marine Grill was demolished the same year to make way for a Gap store. A Gitano store opened within the hotel's former mezzanine in 1990.{{cite magazine |last=Gordon |first=Maryellen |date=August 29, 1990 |title=Sportswear Report: In The Markets: Retail: Gitano Hits Herald Square With First Manhattan Store |magazine=Women's Wear Daily |volume=160 |issue=42 |pages=6 |id={{ProQuest|1445708165}}}} Ian Schrager took over the McAlpin in early 1998.{{Cite news |last=Bagli |first=Charles V. |date=March 19, 1998 |title=Hotelier Forms Partnership With an Investment Company |language=en-US |work=The New York Times |url=https://www.nytimes.com/1998/03/19/nyregion/hotelier-forms-partnership-with-an-investment-company.html |access-date=November 25, 2022 |issn=0362-4331 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125214648/https://www.nytimes.com/1998/03/19/nyregion/hotelier-forms-partnership-with-an-investment-company.html |url-status=live }}{{Cite press release |title=Ian Schrager and NorthStar Capital Announce Consolidation of All Hotel Operations Into Ian Schrager Hotels LLC |id={{proQuest|446970449}} |publisher=Business Wire |date=March 18, 1998 |page=1}} Schrager had planned to reopen the McAlpin as a 700-room hotel with "stylized American versions of European/Asian residential-style apartments".

JEMB Realty, controlled by Morris Bailey and Joseph Jerome,{{Cite news |last=Barbanel |first=Josh |date=June 11, 2006 |title=Condo Sales, With a Catch |language=en-US |work=The New York Times |url=https://www.nytimes.com/2006/06/11/realestate/11herald.html |access-date=November 25, 2022 |issn=0362-4331 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125214649/https://www.nytimes.com/2006/06/11/realestate/11herald.html |url-status=live }} bought the McAlpin in August 1999 for $150 million and renamed it Herald Towers. The rebranding coincided with the revitalization of the neighborhood around Herald Square.{{cite magazine |last=Curan |first=Catherine |date=May 15, 2000 |title=34th comes first for fashion retailers |magazine=Crain's New York Business |volume=16 |issue=20 |page=3 |id={{ProQuest|219118241}}}} The McAlpin had 290 rent-regulated apartments and 403 market-rate apartments at the time. JEMB planned to spend $10 million on renovating common rooms; refurbishing vacant studio apartments and one-bedroom units; and converting 70 units into furnished apartments for corporations. JEMB Realty attempted to sell Herald Towers in 2003 to Property Markets Group, but the two companies became involved in a legal dispute. As part of a settlement, Property Markets Group agreed to convert the apartments to condominiums, and JEMB agreed to sell the building after the Attorney General of New York approved a condominium offering plan.

Georgia Malone & Company negotiated to sell Herald Towers for $270 million in 2005.{{Cite news |last=Gregor |first=Alison |date=March 26, 2006 |title=Making a Mark With 'Off Market' Deals |language=en-US |work=The New York Times |url=https://www.nytimes.com/2006/03/26/business/yourmoney/making-a-mark-with-off-market-deals.html |access-date=November 25, 2022 |issn=0362-4331 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125214648/https://www.nytimes.com/2006/03/26/business/yourmoney/making-a-mark-with-off-market-deals.html |url-status=live }} Property Markets Group took over the upper stories, while JEMB retained control of the storefronts at the building's base. Property Markets Group had sold 125 condos by early 2006, when more than 70 buyers reneged from their contracts following a revision to the offering plan. Amid continuing disputes over the Herald Towers condominium conversion, the New York Supreme Court reviewed the case in June 2006. The lawsuit was ultimately settled out of court.{{Cite web |last=Blum |first=Ben |date=November 5, 2007 |title=In the Courts - The Real Deal |url=https://therealdeal.com/issues_articles/in-the-courts-4/ |access-date=November 25, 2022 |website=The Real Deal New York |language=en-US |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125224231/https://therealdeal.com/issues_articles/in-the-courts-4/ |url-status=live }} Around the same time, the attorney general's office began investigating allegations that some of the apartments were illegally being rented out as hotel rooms.{{cite magazine |last=Satow |first=Julie |date=June 12, 2006 |title=Tourists get taken in fake-hotel scam |magazine=Crain's New York Business |volume=22 |issue=24 |page=1 |id={{ProQuest|219129868}}}} The condominium conversion was completed in July 2007, and 124 condominiums had been sold by that November.

After the daughter of U.S. diplomat Eric G. John fell to her death at Herald Towers in 2010, residents expressed concerns that the building was attracting raucous parties and that the building's managers were not preventing such parties.{{cite web |date=August 29, 2010 |title=Herald Towers tenants not surprised by Nicole John's tragic 22-story fall |url=https://www.nydailynews.com/new-york/herald-towers-tenants-not-surprised-nicole-john-tragic-22-story-fall-article-1.200711 |access-date=November 25, 2022 |website=New York Daily News |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125224229/https://www.nydailynews.com/new-york/herald-towers-tenants-not-surprised-nicole-john-tragic-22-story-fall-article-1.200711 |url-status=live }} The Gap store at the building's base operated until 2018.{{Cite web |last=Bockmann |first=Rich |date=September 5, 2018 |title=Gap is adding to a growing stretch of retail vacancies along 34th Street |url=https://therealdeal.com/2018/09/05/gap-is-adding-to-a-growing-stretch-of-retail-vacancies-along-34th-street/ |access-date=November 25, 2022 |website=The Real Deal New York |language=en-US |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125224232/https://therealdeal.com/2018/09/05/gap-is-adding-to-a-growing-stretch-of-retail-vacancies-along-34th-street/ |url-status=live }} Some tenants had fallen behind on rent payments by 2021, prompting JEMB to sue these tenants. This prompted several tenants to file lawsuits in the New York Supreme Court.{{cite web |date=February 12, 2021 |title=JEMB demanding payment from tenants at luxe Herald Towers |url=https://www.crainsnewyork.com/residential-real-estate/jemb-demanding-payment-tenants-luxe-herald-towers |access-date=November 25, 2022 |website=Crain's New York Business |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125224242/https://www.crainsnewyork.com/residential-real-estate/jemb-demanding-payment-tenants-luxe-herald-towers |url-status=live }} Additionally, in the early 2020s, amid efforts to legalize full-scale gambling in New York, Morris Bailey considered erecting a casino on the site of Herald Towers.{{Cite news |last1=Rubinstein |first1=Dana |last2=McKinley |first2=Jesse |date=January 21, 2021 |title=A Casino in Manhattan? Strapped Developers Hope So |language=en-US |work=The New York Times |url=https://www.nytimes.com/2021/01/21/nyregion/casino-manhattan-nyc.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=November 24, 2022 |archive-url=https://web.archive.org/web/20221124212730/https://www.nytimes.com/2021/01/21/nyregion/casino-manhattan-nyc.html |url-status=live }}{{cite web |last=Short |first=Aaron |date=August 9, 2022 |title=Manhattan Casino Push Could Turn Out to be a House of Cards |url=https://commercialobserver.com/2022/08/manhattan-casino-push/ |access-date=November 24, 2022 |website=Commercial Observer |archive-date=December 5, 2022 |archive-url=https://web.archive.org/web/20221205125049/https://commercialobserver.com/2022/08/manhattan-casino-push/ |url-status=live }} In 2025, the clothing store Old Navy leased {{convert|55000|ft2}} on two floors of Herald Towers, relocating its store from 34th Street nearby.{{cite web | last=Moin | first=David | title=Old Navy Returning to Herald Square’s 34th Street | website=WWD | date=May 9, 2025 | url=https://wwd.com/business-news/retail/old-navy-herald-squares-34th-street-1237691453/ | access-date=May 10, 2025}}{{cite web | last=Cryan | first=Elizabeth | title=Old Navy inks year’s largest retail lease, breathes new life into stagnant Herald Square | website=The Real Deal | date=May 9, 2025 | url=https://therealdeal.com/new-york/2025/05/09/ol-navy-inks-years-largest-retail-lease-at-herald-towers/ | access-date=May 10, 2025}}

In its early years, the McAlpin hosted numerous events. Former U.S. president William Howard Taft attended a party at the McAlpin in 1913 to mark the hotel's first anniversary.{{Cite news |date=December 19, 1913 |title=The McAlpin Celebrates |pages=2 |work=The New York Times |via=newspapers.com |url=https://www.newspapers.com/clip/113671429/the-mcalpin-celebrates/ |access-date=November 26, 2022 |issn=0362-4331 |archive-date=November 26, 2022 |archive-url=https://web.archive.org/web/20221126213704/https://www.newspapers.com/clip/113671429/the-mcalpin-celebrates/ |url-status=live }} At a 1914 banquet in the hotel, members of the New York Democratic Party formed an organization to fight the Tammany Hall political machine.{{Cite news |date=August 19, 1914 |title=State Organization. To Fight Murphy; John A. Hennessy Addresses Democratic Leaders from Forty-five Counties |language=en-US |work=The New York Times |url=https://www.nytimes.com/1914/08/19/archives/state-organization-to-fight-murphy-john-a-hennessy-addresses.html |access-date=November 27, 2022 |issn=0362-4331 |archive-date=November 27, 2022 |archive-url=https://web.archive.org/web/20221127002453/https://www.nytimes.com/1914/08/19/archives/state-organization-to-fight-murphy-john-a-hennessy-addresses.html |url-status=live }} In October 1917{{Cite news|date=October 30, 1917|title=Denies Help for Germany; League of Small Nations, Dr. Howe Says, Did Not Censor Speakers.|language=en-US|work=The New York Times|url=https://www.nytimes.com/1917/10/30/archives/denies-help-for-germany-league-of-small-nations-dr-howe-says-did.html|access-date=November 25, 2022|issn=0362-4331|archive-date=November 25, 2022|archive-url=https://web.archive.org/web/20221125031501/https://www.nytimes.com/1917/10/30/archives/denies-help-for-germany-league-of-small-nations-dr-howe-says-did.html|url-status=live}} and again in December 1918, the McAlpin hosted conferences for the League of Small and Subject Nationalities, a New York City-based self-determinist organization led by Frederic C. Howe.{{cite book|publisher=Charity Organization Society of the City of New York|title=The Survey: social, charitable, civic : a journal of constructive philanthropy|volume=39|year=1918|pages=137|url=https://books.google.com/books?id=7UU5AQAAMAAJ&q=League+of+Small+and+Subject+Nationalities&pg=PA137}} When Luisa Tetrazzini sang from her hotel room in December 1920, the United States Army Signal Corps broadcast her performance to warships.{{Cite news |date=December 4, 1920 |title=Tetrazzini's Voice Heard 400 Miles Away; Radio Telephone Carries Her Songs From This City to Naval Ships at Sea. |language=en-US |work=The New York Times |url=https://www.nytimes.com/1920/12/04/archives/tetrazzinis-voice-heard-400-miles-away-radio-telephone-carries-her.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125001922/https://www.nytimes.com/1920/12/04/archives/tetrazzinis-voice-heard-400-miles-away-radio-telephone-carries-her.html |url-status=live }}{{cite web |last=Hinckley |first=David |date=July 25, 2011 |title=Radio breathed life into heavy-weight championship fight between Dempsey, Carpentier 90 years ago |url=https://www.nydailynews.com/entertainment/tv-movies/radio-breathed-life-heavy-weight-championship-fight-dempsey-carpentier-90-years-article-1.157903 |access-date=November 25, 2022 |website=New York Daily News |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125224231/https://www.nydailynews.com/entertainment/tv-movies/radio-breathed-life-heavy-weight-championship-fight-dempsey-carpentier-90-years-article-1.157903 |url-status=live }} This made Tetrazzini the first woman to sing to military personnel via radio broadcast.{{Cite news |date=December 3, 1920 |title=Tetrazzini by Wireless Telephone Will Sing to Sailors on Navy Warships |language=en-US |work=The New York Times |url=https://www.nytimes.com/1920/12/03/archives/tetrazzini-by-wireless-telephone-will-sing-to-sailors-on-navy.html |access-date=November 24, 2022 |issn=0362-4331 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125001913/https://www.nytimes.com/1920/12/03/archives/tetrazzini-by-wireless-telephone-will-sing-to-sailors-on-navy.html |url-status=live }} The New York Republican State Committee opened a headquarters at the McAlpin in 1926,{{cite news |date=August 12, 1926 |title=Republicans Select Hotel: McAlpin To Be Headquarters for State Convention |page=5 |work=New York Herald Tribune |issn=1941-0646 |id={{ProQuest|1112590202}}}} and the Society of American Magicians also hosted its annual dinners at the McAlpin in the 1920s and 1930s.{{Cite news|date=1931-12-08|title=Magicians Show Tricks; American Society Admits Outsiders to Performance for First Time.|language=en-US|work=The New York Times|url=https://www.nytimes.com/1931/12/08/archives/magicians-show-tricks-american-society-admits-outsiders-to.html|access-date=2023-01-19|issn=0362-4331|archive-date=January 19, 2023|archive-url=https://web.archive.org/web/20230119222329/https://www.nytimes.com/1931/12/08/archives/magicians-show-tricks-american-society-admits-outsiders-to.html|url-status=live}}

In a 1945 ceremony at the hotel, Mordecai Kaplan was excommunicated by the Union of Orthodox Rabbis of the United States and Canada.{{Cite magazine |date=June 30, 1997 |title=Reconstructionism: From "Heresy" to "It's What Most Jews Are" |volume=22 |issue=3 |page=52 |id={{proQuest|227981783}} |magazine=Moment}} Jackie Robinson was living on the 11th floor in 1947 when the Brooklyn Dodgers called to tell him that he would be the first African American player in Major League Baseball.{{Cite news|last=Eig|first=Jonathan|date=June 3, 2007|title='Opening Day: The Story of Jackie Robinson's First Season'|language=en-US|work=The New York Times|url=https://www.nytimes.com/2007/06/03/books/chapters/0603-1st-eig.html|access-date=November 25, 2022|issn=0362-4331|archive-date=November 25, 2022|archive-url=https://web.archive.org/web/20221125031501/https://www.nytimes.com/2007/06/03/books/chapters/0603-1st-eig.html|url-status=live}} The building's facade contains a plaque with the text "In this building on April 10, 1947, Jackie Robinson received his historic call from the Brooklyn Dodgers and changed America."{{cite web |last=Caldera |first=Pete |date=May 27, 2020 |title=Visiting New York's baseball history: Jackie Robinson's residence at former McAlpin Hotel |url=https://www.northjersey.com/story/sports/mlb/yankees/2020/05/27/jackie-robinson-where-living-nyc-when-he-got-call-mlb/5242189002/ |access-date=November 25, 2022 |website=MLB Writer |archive-date=November 30, 2022 |archive-url=https://web.archive.org/web/20221130005027/https://www.northjersey.com/story/sports/mlb/yankees/2020/05/27/jackie-robinson-where-living-nyc-when-he-got-call-mlb/5242189002/ |url-status=live }}

The hotel continued to host major events in later years. The hotel hosted the U.S. National High School Chess Championship every year from 1969 to 1975, except for 1973.{{Cite report |url=http://www.chesscenter.cc/HistoryoftheUSNationalHighSchoolChessChampionshipThru1998.pdf |title=History of the US National High School Chess Championship |date=1998 |publisher=U. S. Chess Championship |pages=1–3 |access-date=November 25, 2022}} Additionally, the First National Jewish Women's Conference took place at the hotel in 1973, after the Reform Jewish denomination began to ordain female rabbis.{{Cite news |last=Josephs |first=Susan |date=February 13, 1998 |title='We Are No Longer A Joke': Twenty-five years after the First National Jewish Women's Conference, the pioneers gather to look back, push ahead |page=16 |work=The New York Jewish Week |id={{proQuest|362481014}}}} During the 1976 Democratic Party presidential primaries, U.S. senator Fred R. Harris of Oklahoma launched his presidential campaign at the hotel,{{Cite news |last=Lynn |first=Frank |date=February 15, 1975 |title=Harris, in Quest of Presidency, Arrives Here Carrying Own Bag |language=en-US |work=The New York Times |url=https://www.nytimes.com/1975/02/15/archives/harris-in-quest-of-presidency-arrives-here-carrying-own-bag.html |access-date=November 25, 2022 |issn=0362-4331 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125204818/https://www.nytimes.com/1975/02/15/archives/harris-in-quest-of-presidency-arrives-here-carrying-own-bag.html |url-status=live }} and California governor Jerry Brown had his headquarters on the McAlpin's 15th floor.{{Cite news |last=Kneeland |first=Douglas E. |date=July 13, 1976 |title=Among the Also‐Rans,' Brown Spurns Loser Role |language=en-US |work=The New York Times |url=https://www.nytimes.com/1976/07/13/archives/among-the-alsorans-brown-spurns-loser-role.html |access-date=November 25, 2022 |issn=0362-4331 |archive-date=November 25, 2022 |archive-url=https://web.archive.org/web/20221125204817/https://www.nytimes.com/1976/07/13/archives/among-the-alsorans-brown-spurns-loser-role.html |url-status=live }}

• List of buildings and structures on Broadway in Manhattan
• List of former hotels in Manhattan

{{notelist}}

{{Reflist}}

• {{Cite magazine |date=1913 |title=Hotel McAlpin, New York |url=https://babel.hathitrust.org/cgi/pt?id=mdp.39015007001301&view=1up&seq=53&q1=%22mcalpin%22 |volume=45 |ref={{harvid|Architecture and Building|1913}} |magazine=Architecture and Building}} {{PD-notice}}
• {{Cite book |url=https://babel.hathitrust.org/cgi/pt?id=nnc2.ark:/13960/t6pz7sk3j&view=1up&seq=1 |title=Hotel McAlpin: New York City, Broadway, 33rd & 34th |date=1913 |publisher=Hotel McAlpin |ref={{harvid|Hotel McAlpin|1913}}}} {{PD-notice}}
• {{Cite magazine |date=January 1, 1913 |title=The Lighting of the McAlpin Hotel |volume=7 |issue=11 |ref={{harvid|Good Lighting and the Illuminating Engineer|1913}} |magazine=Good Lighting and the Illuminating Engineer}}

{{commons category|Herald Towers}}

• [http://www.heraldtowers.com/ Herald Towers]
• [https://babel.hathitrust.org/cgi/pt?id=mdp.39015084517773&view=1up&seq=186 Photos of original interiors]

{{Midtown South, Manhattan}}

{{Broadway (Manhattan)}}

{{DEFAULTSORT:Hotel Mcalpin}}

Category:1912 establishments in New York City

Category:34th Street (Manhattan)

Category:Apartment buildings in New York City

Category:Broadway (Manhattan)

Category:Defunct hotels in Manhattan

Category:Hotel buildings completed in 1912

Category:Midtown Manhattan

Category:Sheraton hotels

Category:Sixth Avenue

Category:1910s architecture in the United States