Iteris

The company from which Iteris Inc. was formed, Odetics Inc., was originally founded in 1969, in Anaheim, California,{{cite news|last1=White|first1=Ronald D.|title=Iteris greenlights ways to better account for its revenue|url=http://www.latimes.com/business/la-fi-stock-spotlight-iteris-20150504-story.html|accessdate=October 31, 2017|work=Los Angeles Times|date=May 3, 2015|issn=0458-3035|oclc=3638237}}Orange County Register:

• {{cite news|title=Data firm Iteris in Santa Ana lists on Russell 2000 index|url=http://www.ocregister.com/2017/06/30/data-firm-iteris-in-santa-ana-lists-on-russell-2000-index/|accessdate=October 31, 2017|work=Orange County Register|publisher=Digital First Media|date=June 30, 2017|issn=0886-4934|oclc=12199155}}
• {{cite news|last1=Gowen|first1=Samantha|title=Status Update: Will Righeimer joins Lindora as CEO; noted Alzheimer researcher joins ChromaDex advisory board|url=http://www.ocregister.com/2017/07/03/status-update-will-righeimer-joins-lindora-as-ceo-noted-alzheimer-researcher-joins-chromadex-advisory-board/|accessdate=November 1, 2017|work=Orange County Register|date=July 3, 2017}} and incorporated in Delaware in 1987.{{cite web|title=Form 10-K|url=https://www.sec.gov/Archives/edgar/data/350868/000104746916013877/a2228979z10-k.htm|publisher=U.S. Securities and Exchange Commission|accessdate=December 12, 2017|format=PDF}} It served as a business incubator for technology companies, and provided digital tape recorders to aerospace manufacturers. Odetics received an initial public offering in 1989. The company became known as simply Iteris in October 2004, through reverse merger.{{cite web|title=Form 8-K|url=https://www.sec.gov/Archives/edgar/data/350868/000110465904032426/a04-12238_18k.htm|publisher=U.S. Securities and Exchange Commission|accessdate=December 12, 2017}}

The company acquired Meridian Environmental Technology Inc. (MET), which developed technologies related to traveler information and meteorology,{{cite news|last1=Haffner|first1=Andrew|title=Bruce Gjovig, UND Innovation Center CEO, to retire|url=http://www.grandforksherald.com/news/4234374-bruce-gjovig-und-innovation-center-ceo-retire|accessdate=November 2, 2017|work=Grand Forks Herald|publisher=Forum Communications|date=March 14, 2017|location=Grand Forks, North Dakota}} during 2010–2011.{{cite web|title=Iteris to acquire Meridian Environmental Technology|url=http://www.fleetowner.com/trucking_news/iteris-acquire-meridian-environmental-technology-1229|accessdate=November 16, 2017|website=FleetOwner|date=December 29, 2010}}{{cite journal|title=Meridian Environmental Technology joining Iteris Family|journal=Prairie Business Magazine|date=January 3, 2011|url=http://www.prairiebusinessmagazine.com/business/technology/3963733-meridian-environmental-technology-joining-iteris-family|accessdate=November 16, 2017}} Meridian continued to operate as a wholly owned subsidiary.{{cite news|last1=Bonham|first1=Kevin|title=Meridian to be acquired by California traffic management firm|url=http://www.grandforksherald.com/news/2144485-meridian-be-acquired-california-traffic-management-firm|accessdate=November 16, 2017|work=Grand Forks Herald|date=December 29, 2010}}

In 2011, Iteris acquired Berkeley Transportation Systems (BTS), a Northern California-based privately held company that analyzes transport networks and their effectiveness.{{cite journal|last1=Casacchia|first1=Chris|title=Iteris Buys Traffic Management Company in Berkeley|journal=Orange County Business Journal|date=October 31, 2011|url=http://www.ocbj.com/news/2011/oct/31/iteris-buys-traffic-management-company-berkeley/|accessdate=November 1, 2017}}

In July 2019, Iteris acquired Albeck Gerken, Inc., a privately held traffic operations engineering services provider headquartered in Tampa, Florida.{{cite news|last1=Business|first1=Wire|title=Iteris Announces Agreement to Acquire Albeck Gerken|journal=Business Wire|date=June 4, 2019|url=https://www.businesswire.com/news/home/20190614005082/en/Iteris-Announces-Agreement-Acquire-Albeck-Gerken|accessdate=September 9, 2019}} Iteris was reportedly earning $68 million in annual revenue in 2015,{{cite journal|last1=Casacchia|first1=Chris|title=Iteris CEO Resigns|journal=Orange County Business Journal|date=February 26, 2015|url=http://www.ocbj.com/news/2015/feb/26/iteris-ceo-resigns/|accessdate=November 1, 2017}} and was added to the Russell 2000 Index on June 26, 2017. In May 2020, the company sold its agriculture and weather analytics business segment to DTN, an operating company of TBG AG.{{cite news |last1=Kennedy |first1=Patrick |title=Burnsville weather-analytics company bolsters agricultural business with $12M acquisition |url=https://www.startribune.com/burnsville-weather-analytics-company-bolsters-agricultural-business-with-12m-acquisition/570248792/ |accessdate=June 17, 2020 |work=Star Tribune |date=May 6, 2020}} In mid 2023, Iteris reported revenue of $156.1 million for the previous fiscal year, ending March 31.{{cite web |title=Iteris Form 10-K 2023 |url=https://iterisinc.gcs-web.com/node/18146/html |publisher=U.S. Securities and Exchange Commission |accessdate=September 25, 2023 |page=31}}

In December 2020, Iteris acquired TrafficCast International, Inc., a privately held, Wisconsin-based company that provides travel information services to commercial and public-sector providers.{{cite news |last=Stone |first=Tom |date=December 8, 2020 |title=Iteris acquires TrafficCast |url=https://www.traffictechnologytoday.com/news/acquisitions-mergers/iteris-acquires-trafficcast.html |work=Travel Technology Today |access-date=May 13, 2021}}{{cite news |last=Spencer |first=Ben |date=December 8, 2020 |title=Iteris snaps up TrafficCast for $16m |url=https://www.itsinternational.com/its4/news/iteris-snaps-trafficcast-16m |work=ITS International |access-date=May 13, 2021}}

Joe Bergera has served as the company's president and chief executive officer (CEO) since 2015.{{cite news|last1=Ray|first1=Tiernan|title=Iteris CEO: Startups Would Be 'Psyched' to Have Our Rates of Growth|url=http://www.barrons.com/articles/iteris-ceo-startups-would-be-psyched-to-have-our-rates-of-growth-1466115067|accessdate=October 31, 2017|work=Barron's|publisher=Dow Jones & Company (News Corp)|date=June 16, 2016|issn=1077-8039}}{{cite journal|last1=Casacchia|first1=Chris|title=Iteris Names New CEO|journal=Orange County Business Journal|date=September 22, 2015|url=http://www.ocbj.com/news/2015/sep/22/iteris-names-new-ceo/|accessdate=November 1, 2017}} Former CEOs include Jack Johnson, who served until 2007, and Abbas Mohaddes, who served from 2007 to 2015. Kevin Daly served as interim CEO between Mohaddes and Bergera, and maintained his longtime board position following the latter's hiring.

Iteris provides hardware, software, and consulting services for smart mobility infrastructure management.{{cite web|last1=Frost|first1=Adam|date=March 13, 2020|title=Commercial vehicle operations system helps movement of goods|url=https://www.traffictechnologytoday.com/news/cloud-computing/commercial-vehicle-operations-system-helps-movement-of-goods.html|website=Traffic Technology Today|accessdate=June 17, 2020}}{{cite web|last1=Stone|first1=Tom|date=May 19, 2020|title=South Carolina DOT upgrades traffic analysis with Iteris ClearGuide|url=https://www.traffictechnologytoday.com/news/traffic-management/south-carolina-dot-upgrades-traffic-analysis-with-iteris-clearguide.html|website=Traffic Technology Today|accessdate=June 17, 2020}} Specific products include ClearGuide (software as a service for transportation analytics),{{cite web|last1=Stone|first1=Tom|date=March 13, 2020|title=Minnesota DOT launches first statewide deployment of Iteris smart infrastructure management|url=https://www.traffictechnologytoday.com/news/its/minnesota-dot-launches-first-statewide-deployment-of-iteris-smart-infrastructure-management.html|website=Traffic Technology Today|accessdate=June 17, 2020}} VantageCare (a cloud-enabled managed service),{{cite news|date=January 20, 2021|title=Iteris helps cities manage smart mobility infrastructure|work=Smart Cities World|url=https://www.smartcitiesworld.net/news/news/iteris-helps-cities-manage-smart-mobility-infrastructure-6025|access-date=May 13, 2021}} and ClearMobility Cloud (an open-architecture cloud framework that facilitates access to Iteris’s other hardware and software).{{cite news|last=Spencer|first=Ben|date=December 8, 2020|title=Iteris snaps up TrafficCast for $16m|work=ITS International|url=https://www.itsinternational.com/its4/news/iteris-snaps-trafficcast-16m|access-date=May 13, 2021}} The company also produces sensors and other devices that record and predict traffic conditions, using proprietary data analysis software.

According to Business Insider, Iteris is the "leading provider of outdoor vision systems and sensors that optimize the flow of traffic and enhance driver safety". The company uses digital image processing, information technology, and traffic engineering to provide safety and transportation solutions.{{cite news|title=Rebuilding America's Infrastructure: List of Stocks That Will Benefit|url=http://www.businessinsider.com/rebuilding-americas-infrastructure-list-of-stocks-that-will-benefit-2011-7|accessdate=November 2, 2017|work=Business Insider|publisher=Axel Springer SE|date=July 29, 2011}}

In 2000, the Virginia Department of Transportation (VDOT) implemented an advanced traveller information system developed as part of a public–private partnership between the agency and Iteris. The system was among the first in the United States to collect data by reading motorists' wireless signals.{{cite news|last1=Messina|first1=Debbie|title=Steering Clear of Congestion Wireless Phone Technology to Let Drivers Knows When Roads Are Clogged|work=The Virginian-Pilot|publisher=Landmark Media Enterprises|date=February 4, 2000|issn=0889-6127|location=Norfolk, Virginia}}{{cite news|last1=Heyser|first1=Holly A.|title=System to Help Drivers Avoid Congestion New $7 Million Project Will Multiply Motorists' Resources for Traffic Data.|work=The Virginian-Pilot|date=August 18, 2000}} Iteris designed a crash avoidance system in 2000 to warn Mercedes-Benz Actros drivers if trucks drifted outside their lane without using a turn signal.{{cite news|last1=Sparkes|first1=Matthew|title=Driverless cars: how long until we can sit back and relax?|url=https://www.telegraph.co.uk/technology/news/11273463/Driverless-cars-how-long-until-we-can-sit-back-and-relax.html|accessdate=November 3, 2017|work=The Daily Telegraph|date=December 4, 2014|location=London|issn=0307-1235|oclc=49632006}}{{cite news|last1=Quain|first1=John R.|title=Lane Departure Warning Systems for the Rest of Us|url=https://wheels.blogs.nytimes.com/2010/04/13/lane-departure-warning-systems-for-the-rest-of-us/|accessdate=November 3, 2017|work=The New York Times|date=April 13, 2010|issn=0362-4331|oclc=1645522}} The lane departure warning system was available on approximately 8,000 trucks in Europe and the United States by 2004,{{cite news|last1=Boe|first1=Dave|title=Iteris System Warns of Unintended Side Moves|work=Daily Herald|date=December 20, 2004}} and offered on two cars, the 2005 Infiniti FX crossover and the 2006 Infiniti M.{{cite news|last1=Kiley|first1=David|title=Infiniti to sell cars with lane-change alert system|work=Chicago Sun-Times|publisher=Sun-Times Media Group|date=April 5, 2004|issn=1553-8478}} In 2004, Iteris and Valeo were reportedly collaborating on a camera-based vision system for heavy duty trucks using active pixel sensors and integrated signal processing.{{cite journal|last1=Frank|first1=Randy|title=Under the hood at the SAE show: fuel economy, emissions, and safety are big topics for automotive engineers.|journal=Design News|date=April 26, 2004|issn=0011-9407|publisher=UBM plc|location=Santa Monica, California}}{{cite journal|last1=Frank|first1=Randy|title=New and notable product design.|journal=Design News|date=April 10, 2006}}

In 2009, the Southern California Association of Governments hired Iteris to survey trucking companies about possible Interstate 710 usage; the company's senior vice president was selected by Bill Bogaard to serve on a working group in 2014 to study the freeway's expansion.{{cite news|title=The Historic Spine of L.A.'s Freeway System Is the 710. But Improving the Road from Long Beach to East L.A. Is Mired in Political Gridlock, Much of It Over the ... Missing Link|date=September 23, 2012|first1=Lauren|last1=Gold|first2=Steve|last2=Scauzillo|first3=Karen Robes|last3=Meeks|first4=Brian|last4=Charles|work=Los Angeles Daily News|publisher=Digital First Media}}{{cite news|last1=Gold|first1=Lauren|title=Pasadena Convenes 710 Freeway Working Group|work=Pasadena Star-News|publisher=Digital First Media|date=September 8, 2014}} Iteris and Traffic Products worked to replace video surveillance systems on traffic lights in Murrysville, Pennsylvania, along U.S. Route 22, in 2010.{{cite news|last1=Panian|first1=AJ|title=Murrysville eyes repair to Route 22 surveillance equipment|work=Pittsburgh Tribune-Review|publisher=Tribune-Review Publishing Company|date=July 22, 2010|location=Pittsburgh}} VDOT hired Iteris again in 2011 to improve the state's 5-1-1 system over five years.{{cite news|last1=Messina|first1=Debbie|title=Updated system will tailor traffic info to commutes.|work=The Virginian-Pilot|date=September 29, 2011}} The company began developing engineering and planning guidelines for the Abu Dhabi Department of Transport in 2011. Iteris partnered with TrafQuest again, having previously collaborated on an intelligent transportation system action plan for the department.{{cite news|title=Iteris Awarded $1.3 Million Contract to Provide Traffic Engineering and Planning Manuals for Abu Dhabi s Department of Transport.|work=Mena Report|publisher=Al Bawaba|date=April 14, 2011}} In late 2013, the National Highway Institute chose Iteris to create and maintain a five-year training program for use by local, state, and federal highway and transportation agencies. The nearly $18 million contract was funded by the Federal Highway Administration, a division of the USDOT.{{cite news|last1=Sablan|first1=Kevin|title=O.C. drone company moving to Bay Area|url=http://www.ocregister.com/2013/12/23/oc-drone-company-moving-to-bay-area/|accessdate=November 3, 2017|work=Orange County Register|date=December 23, 2013}}

The city of San Diego purchased Iteris equipment in 2014 as part of a pilot program to count bicyclists and influence signal lengths displayed by traffic lights. The cameras were not installed along Harbor Drive until 2016, and engineers had to assess the system's accuracy and address inconsistencies by comparing automatically generated counts with actual video footage.{{cite news|last1=Bowen|first1=Andrew|title=San Diego Confronts Bad Data from Bike-Counting Cameras|url=http://www.kpbs.org/news/2017/jul/24/san-diego-troubleshooting-bike-counting-cameras/|accessdate=November 1, 2017|publisher=KPBS-FM|date=July 24, 2017|location=San Diego}} In Texas, the company's vehicle detection system has directed the merging of traffic. Iteris analyzed technical data for the Santa Clara Valley Transportation Authority in 2015 to determine if removing two bus lanes would impact traffic on El Camino Real between Palo Alto and San Jose.{{cite news|last1=Richards|first1=Gary|title=Audit: Bus lanes won't have dire impact on El Camino traffic|url=http://www.mercurynews.com/2015/09/22/audit-bus-lanes-wont-have-dire-impact-on-el-camino-traffic/|accessdate=November 2, 2017|work=The Mercury News|publisher=Digital First Media|date=September 22, 2015|location=San Jose, California|issn=0747-2099|oclc=145122249}} The company was developing vehicle-to-traffic-infrastructure technology, as of mid 2015, to facilitate communication between vehicles and traffic signals.{{cite news|last1=Gitlin|first1=Jonathan M.|title=Mcity: The future of connected and autonomous vehicle research|url=https://arstechnica.com/cars/2015/07/mcity-the-future-of-connected-and-autonomous-vehicle-research/|accessdate=November 1, 2017|work=Ars Technica|publisher=Condé Nast|date=July 21, 2016}}

The Oregon Department of Transportation used Iteris Freeway Performance Measurement software in Central Oregon to use mobile phone data to monitor and predict traffic problems associated with the solar eclipse of August 21, 2017.{{cite news|last1=Larsen|first1=Jacob|title=ODOT tracking cellphone data for motorists' real-time traffic info|url=http://www.ktvz.com/news/odot-tracking-driver-cellphones-data-for-real-time-traffic-info/568145151|accessdate=November 1, 2017|publisher=KTVZ|date=June 29, 2017|location=Bend, Oregon|archive-date=November 10, 2017|archive-url=https://web.archive.org/web/20171110000456/http://www.ktvz.com/news/odot-tracking-driver-cellphones-data-for-real-time-traffic-info/568145151|url-status=dead}}{{cite news|last1=Roberts|first1=Heather|title=ODOT to Use Cell Data to Track Eclipse Traffic|url=http://kbnd.com/kbnd-news/local-news-feed/312392|accessdate=November 1, 2017|publisher=KBND|date=July 5, 2017|location=Bend, Oregon}} In May, the Louisiana Department of Transportation and Development signed a $2 million contract with Arcadis, Iteris, and Alliance Transportation Group to help prepare the state for vehicular automation.{{cite news|last1=Nobles III|first1=Wilborn P.|title=To prepare Louisiana for driverless vehicles, DOTD signs $2 million consulting contract|url=http://www.nola.com/traffic/index.ssf/2017/05/dotd_enters_2_million_driverle.html|accessdate=November 1, 2017|work=The Times-Picayune|publisher=Advance Publications|date=May 16, 2017|issn=1055-3053|location=New Orleans}} Iteris evaluated the necessity to keep nearly a dozen traffic signals in Columbus, Nebraska, in 2017.{{cite news|last1=Ellyson|first1=Tyler|title=City taking down signals at five intersections|url=http://columbustelegram.com/news/local/govt-and-politics/city-taking-down-signals-at-five-intersections/article_ac98b9e0-80ab-5cac-9e3a-b4e7ecea6e61.html|accessdate=November 2, 2017|work=Columbus Telegram|publisher=Lee Enterprises|date=July 18, 2017|location=Columbus, Nebraska}}

The cities of Bentonville, Arkansas,{{cite news |last1=Stone |first1=Tom |title=How new video-detection technology can assist with traffic data collection |url=https://www.traffictechnologytoday.com/videos/video-how-new-video-detection-technology-can-assist-with-traffic-data-collection.html |accessdate=June 23, 2020 |work=Traffic Technology Today |date=February 20, 2020}}{{cite news |title=Software Helps Bentonville Keep Timely Tabs on Traffic (Infrastructure: Winner, Class I) |url=https://www.arkansasbusiness.com/article/129189/software-helps-bentonville-keep-timely-tabs-on-traffic-infrastructure-winner-class-i |accessdate=June 23, 2020 |work=Arkansas Business |publisher=Arkansas Business Publishing Group |date=December 9, 2019}} and Gainesville, Florida, have used Iteris' VantageLive! traffic data collection software to capture traffic, pedestrian and bicycle counts at major intersections.{{cite news |last1=Boonzaier |first1=Katrina |title=City of Gainesville uses new software to make roads safer for pedestrians, monitor traffic |url=https://mycbs4.com/news/local/city-of-gainesville-uses-new-software-to-make-roads-safer-for-pedestrians-monitor-traffic |accessdate=June 18, 2020 |date=March 7, 2018 |publisher=WGFL}}{{cite news |title=Iteris VantageLive! Chosen for Smart Transportation Initiative |url=https://gainesvillebizreport.com/iteris-vantagelive-chosen-for-smart-transportation-initiative/ |accessdate=June 18, 2020 |work=The Business Report |date=April 24, 2018}} The South Carolina Department of Transportation uses the company's ClearGuide mobility intelligence software as a service to reduce traffic congestion and delays, and to manage evacuation traffic during and after severe weather.{{cite web |last1=Stone |first1=Tom |title=South Carolina DOT upgrades traffic analysis with Iteris ClearGuide |url=https://www.traffictechnologytoday.com/news/traffic-management/south-carolina-dot-upgrades-traffic-analysis-with-iteris-clearguide.html |website=Traffic Technology Today |accessdate=June 17, 2020 |date=May 19, 2020}}

The state of Minnesota uses Iteris’ cloud framework to integrate its Intelligent Roadway Information System with ClearGuide, Iteris’ transportation analytics software as a service.{{cite news|date=April 15, 2021|title=MnDOT pushes real-time traffic data to road users statewide|work=Smart Cities World|url=https://www.smartcitiesworld.net/news/news/mndot-pushes-real-time-traffic-data-to-road-users-statewide-6300|access-date=May 13, 2021}}

Through its acquisition of TrafficCast, Iteris provides commercial entities like Sirius XM and iHeart Media's Total Traffic & Weather Network with travel and traffic information.{{cite news |last=Stone |first=Tom |date=March 28, 2020 |title=Traffic data around Covid-19 tests sites added to TrafficCast data feed |url=https://www.traffictechnologytoday.com/news/covid-19-news/traffic-data-around-covid-19-tests-sites-added-to-trafficcast-data-feed.html |work=Travel Technology Today |access-date=May 19, 2021}} In 2020 TrafficCast provided traffic data about COVID testing sites in the US via in-car systems.

Prior to its sale of its agriculture and weather analytics business segment to DTN in May 2020, Iteris offered products specifically for agriculture, including the ClearAg system, which used weather simulation to recommend harvest times based on predicted atmosphere and soil conditions, as well as crop moisture amounts. The platform also helped growers determine the best times to plant, fertilize, and treat crops,{{cite journal|last1=Lane|first1=Jim|title=Iteris brings predictive analytics and data science to sunflower, sorghum|journal=Biofuels Digest|date=October 22, 2016|url=http://www.biofuelsdigest.com/bdigest/2016/10/22/iteris-brings-predictive-analytics-and-data-science-to-sunflower-sorghum/|accessdate=November 1, 2017}} delivering advice via application programming interfaces (APIs) and apps.{{cite journal|last1=Lane|first1=Jim|title=How Big Data is Disrupting Agriculture from Biological Discovery to Farming Practices|journal=Biofuels Digest|date=June 14, 2016|url=http://www.biofuelsdigest.com/bdigest/2016/06/14/how-big-data-is-disrupting-agriculture-from-biological-discovery-to-farming-practices/|accessdate=December 13, 2017}} In April 2015, the company received a patent for the system, which was used to track storms as a form of crop protection for BASF.{{cite news|title=Iteris Enters into Precision Ag Weather Agreement with BASF|work=Mena Report|date=February 5, 2015}} As of 2016, Iteris was the only company using land surface models for climate and weather prediction as a tool for farmers to use to improve agriculture practices.

In 2014, Iteris earned a transportation planning award from the American Planning Association for offering recommendations and "appropriate technology for efficient mobility" to the Long Beach general plan. The company and Delcan Technologies were recognized for their contributions to MDOT's Automated Vehicle Location and Maintenance Decision Support System Program, which earned a "Best of ITS" award in the "Best New Innovative Practice in the Sustainability in Transportation" category from ITS America.{{cite news|title=Parsons Intelligent Transportation Systems Project with MDOT Receives Best of ITS Award|work=Mena Report|date=November 19, 2014}}

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