Jump (Tyla, Gunna, and Skillibeng song)
{{Use South African English|date=May 2024}}
{{Use dmy dates|date=May 2024}}
{{Infobox song
| name = Jump
| cover =
| alt =
| type = single
| artist = Tyla, Gunna, and Skillibeng
| album = Tyla
| released = {{start date|2024|05|14|df=y}}
| recorded =
| studio = Miloco (London)
| genre =
| length = {{Duration|m=2|s=27}}
| label = * Epic
- FAX
| writer = * Tyla Seethal
- Ariowa Irosogie
- Imani Lewis
- Corey Lindsay-Keay
- Samuel Awuku
- Sergio Kitchens
- Emwah Warmington
| producer = Sammy SoSo
| chronology = Tyla
| prev_title = Art
| prev_year = 2024
| next_title = One Call
| next_year = 2024
| misc = {{Extra chronology
| artist = Gunna
| type = single
| prev_title = WhatsApp (Wassam)
| prev_year = 2024
| title = Jump
| year = 2024
| next_title =
| next_year =
}}
{{Extra chronology
| artist = Skillibeng
| type = single
| prev_title = Missbnasty
| prev_year = 2024
| title = Jump
| year = 2024
| next_title =
| next_year =
}}
{{External music video
| 1 = {{YouTube|n3s6lDf8Nq0|"Jump"}}
| type = single
| header = Music video
}}
}}
"Jump" is a song by South African singer Tyla, American rapper Gunna and Jamaican rapper Skillibeng, from Tyla's self-titled debut album. The song was written by Tyla, Mocha, Believve, Gunna, Skillibeng, and its producer Sammy SoSo. Musically, "Jump" is a genre fusion of Afrobeats, dancehall and hip hop. It features throbbing bass, amapiano percussion, and a chant of the Zulu language expression "haibo". Tyla reflects on her rise to fame with braggadocio in the lyrics and references Johannesburg, the city where she was born and raised, by its two colloquial names, Joburg and Jozi.
After becoming a trend on the video sharing service TikTok, "Jump" was sent to US rhythmic radio stations on 14 May 2024 as the album's fourth single. Critics complimented Tyla's confident performance in the song, while some were critical of Gunna's appearance. "Jump" charted at number 18 in South Africa and became Tyla's second top-40 entry on the UK Singles Chart. The music video, directed by Nabil, was mainly filmed in the Johannesburg areas of Hillbrow and Soweto, and was regarded by local media as an authentic representation of South Africa.
Background and release
Tyla co-wrote "Jump" with her frequent collaborators Believve, Mocha, Ari PenSmith, and the song's producer Sammy Soso.{{cite magazine|url=https://www.billboard.com/music/rb-hip-hop/tyla-water-song-hit-global-billboard-cover-1235642263/|title=Tyla: 'Water' Singer Vows There's 'No Way to Stop Me' After Global Hit|last=Mamo|first=Heran|magazine=Billboard|date=28 March 2024|access-date=26 May 2024|archive-date=28 March 2024|archive-url=https://web.archive.org/web/20240328161327/https://www.billboard.com/music/rb-hip-hop/tyla-water-song-hit-global-billboard-cover-1235642263/|url-status=live}} According to Soso, the group's diverse range of cultures unintentionally created a genre fusion on "Jump".{{cite web|url=https://www.okayafrica.com/tyla-water-producer-sammy-soso/|title=Sammy Soso's Secret Behind Producing Tyla's 'Water' and Her Debut Album|last=Hellerbach|first=Miki|website=OkayAfrica|date=4 April 2024|access-date=26 May 2024|archive-date=15 May 2024|archive-url=https://web.archive.org/web/20240515231857/https://www.okayafrica.com/tyla-water-producer-sammy-soso/|url-status=live}} During Tyla's visit to Jamaica in October 2023, she relistened to the song and felt it needed a Jamaican sound and informed her team to contact Skillibeng for a feature.{{cite web|url=https://www.dancehallmag.com/2024/03/22/music/tyla-taps-skillibeng-gunna-for-jump-off-her-new-album-listen.html|title=Tyla Taps Skillibeng, Gunna For 'Jump' Off Her New Album: Listen|last=Mallick|first=Dani|website=DancehallMag|date=22 March 2024|access-date=26 May 2024|archive-date=9 May 2024|archive-url=https://web.archive.org/web/20240509165134/https://www.dancehallmag.com/2024/03/22/music/tyla-taps-skillibeng-gunna-for-jump-off-her-new-album-listen.html|url-status=live}}{{cite interview|last=Seethal|first=Tyla|interviewer=Manny Norté|title=Tyla shares how 'Jump' and working with Skillibeng & Gunna came about|url=https://www.youtube.com/watch?v=aZSeAQ-5Kz8&t=396s|work=Capital Xtra|publisher=Global Media & Entertainment|date=5 April 2024|access-date=26 May 2024|archive-date=27 May 2024|archive-url=https://web.archive.org/web/20240527015711/https://www.youtube.com/watch?v=aZSeAQ-5Kz8&t=396s|url-status=live}} At the time, she had also spoken to Gunna about a collaboration. Impressed by his interest in African music and culture, Tyla thought Gunna would elevate "Jump" and give it a rougher hip hop sound.{{cite web|url=https://people.com/tyla-grammy-win-south-africa-debut-album-exclusive-interview-8619317|title=Tyla Talks Winning a Grammy and Releasing Her Debut Album (Exclusive)|last=Irvin|first=Jack|website=People|date=22 March 2024|access-date=26 May 2024|archive-date=4 April 2024|archive-url=https://web.archive.org/web/20240404044137/https://people.com/tyla-grammy-win-south-africa-debut-album-exclusive-interview-8619317|url-status=live}} The song was recorded at Miloco Studios in London.
"Jump" was released by FAX and Epic Records on 22 March 2024 as the ninth track on Tyla's self-titled debut studio album.{{cite magazine|url=https://www.billboard.com/music/pop/tyla-debut-album-stream-it-now-1235638294/ |url-status=live|title=Tyla Drops Self-Titled Debut Album: Stream It Now|last=Mamo |first=Heran|date=22 March 2024|magazine=Billboard|access-date=22 March 2024|archive-url=https://web.archive.org/web/20240322073350/https://www.billboard.com/music/pop/tyla-debut-album-stream-it-now-1235638294/ |archive-date=22 March 2024}} The accompanying lyric video was shared on YouTube the same day.{{cite web|url=https://m.youtube.com/watch?v=r5a8oIOuerE|title=Tyla, Gunna, Skillibeng - Jump (Official Lyric Video)|via=YouTube|publisher=TylaVevo|date=22 March 2024|access-date=26 May 2024|archive-date=18 April 2024|archive-url=https://web.archive.org/web/20240418041914/https://m.youtube.com/watch?v=r5a8oIOuerE|url-status=live}} Although "Truth or Dare" and "Art" were being promoted as singles from Tyla at the time, "Jump" became popular on streaming platforms, increasing its stream tally by nearly 10% for four consecutive weeks. It was boosted by two viral dance trends on the video sharing service TikTok. The first was a dance created by Zoe Baptiste, while the second was based on the opening of Tyla's first verse, "They never had a pretty girl from Joburg / See me now, and that's what they prefer". On 14 May 2024, "Jump" was serviced to rhythmic contemporary radio stations in the United States as the fourth single from the album. The song was sent for radio airplay in Italy on 7 June 2024.
Composition and lyrics
{{Listen
| filename = Tyla - Jump sample.ogg
| title = "Jump"
| description = A 14-second sample of "Jump" featuring the "haibo!" party chant and Tyla performing the single-syllable chorus with a rap-sung cadence.
| pos = right
| format = Ogg
}}
"Jump" is a genre fusion of Afrobeats, dancehall and hip hop. The song features echoing log drums and percussion definitive of the amapiano genre, and R&B chords.{{cite magazine|url=https://www.rollingstone.com/music/music-album-reviews/tyla-tyla-review-1234992787/|title=Tyla's Debut Album Proves She's the Perfect Amapiano Ambassador|last=Hermes|first=Will|magazine=Rolling Stone|date=22 March 2024|access-date=20 May 2024|archive-url=https://web.archive.org/web/20240322182416/https://www.rollingstone.com/music/music-album-reviews/tyla-tyla-review-1234992787/|archive-date=22 March 2024|url-status=live|url-access=limited}} Beats Per Minute{{'}}s Lucas Martins describes it as being "the most trap-adjacent production" on the album.{{cite web|url=https://beatsperminute.com/album-review-tyla-tyla/|title=Album Review: Tyla – Tyla|last=Martins|first=Lucas|website=Beats Per Minute |date=26 March 2024|access-date=20 May 2024|archive-url=https://web.archive.org/web/20240325230517/https://beatsperminute.com/album-review-tyla-tyla/|archive-date=25 March 2024|url-status=live}} Driven by a dancehall riddim and throbbing bass,{{cite web|url=https://thenativemag.com/featured/review-tylas-tyla|title=Review: Tyla's "Tyla"|last=Miya|first=Madzadza|website=The Native|date=22 March 2024|access-date=26 May 2024|archive-date=31 March 2024|archive-url=https://web.archive.org/web/20240331161333/https://thenativemag.com/featured/review-tylas-tyla/|url-status=live}}{{cite web |url=https://www.okayafrica.com/tyla-album-debut-interview/|title=In the Time of Tyla|last=Turner-Williams|first=Jaelani|date=22 March 2024 |website=OkayAfrica|access-date=20 May 2024|archive-url=https://web.archive.org/web/20240522194236/https://www.okayafrica.com/tyla-album-debut-interview/|archive-date=22 May 2024|url-status=live}}{{cite magazine|url=https://www.billboard.com/music/music-news/best-new-afrobeats-songs-tyla-kizz-daniel-tems-pheelz-1235642686/|title=Afrobeats Fresh Picks: Tyla, Odumodublvck & Tiwa Savage, Kizz Daniel, BNXN, Ruger, Tems & More|last1=Rys|first1=Dan|last2=Mamo|first2=Heran|magazine=Billboard|date=28 March 2024|access-date=20 May 2024|archive-url=https://web.archive.org/web/20240408211219/https://www.billboard.com/music/music-news/best-new-afrobeats-songs-tyla-kizz-daniel-tems-pheelz-1235642686/|archive-date=8 April 2024|url-status=live}} it eschews the more easy-going sound of Tyla's other music.{{cite web|url=https://muumuse.com/2024/03/tyla-self-titled-debut-album-review.html|title='Tyla': A Star Is Born (Album Review)|last=Stern|first=Bradley|website=MuuMuse|date=24 March 2024|access-date=26 May 2024|archive-date=25 March 2024|archive-url=https://web.archive.org/web/20240325003708/https://muumuse.com/2024/03/tyla-self-titled-debut-album-review.html/|url-status=live}}
The song opens with a rapped intro by Skillibeng in which he compliments the singer, calling her "an original gyal". Tyla then performs the first verse with braggadocio,{{cite magazine|url=https://www.billboard.com/music/rb-hip-hop/tyla-jump-video-gunna-skillibeng-1235687648/|title=Tyla's 'Jump' Video Features Gunna & Skillibeng: Watch|last=Saponara|first=Michael|magazine=Billboard|date=20 May 2024|access-date=26 May 2024|archive-date=24 May 2024|archive-url=https://web.archive.org/web/20240524080611/https://www.billboard.com/music/rb-hip-hop/tyla-jump-video-gunna-skillibeng-1235687648/|url-status=live}} and the single-syllable chorus in a rap-sung cadence. Hip hop air horns are introduced in the chorus, along with the party chant, "haibo!", a Zulu expression for shock or disbelief. Gunna raps the second verse promising to fulfil Tyla's desires and buy her jewellery. The song ends with an outro by Skillibeng.{{cite web|url=https://www.rap-up.com/2024/05/20/tyla-calls-on-gunna-and-skillibeng-for-her-jump-visuals/|title=Tyla Calls On Gunna And Skillibeng For Her 'Jump' Visuals|last=Trapp|first=Malcolm|website=Rap-Up|date=20 May 2024|access-date=26 May 2024|archive-date=25 May 2024|archive-url=https://web.archive.org/web/20240525030754/https://www.rap-up.com/2024/05/20/tyla-calls-on-gunna-and-skillibeng-for-her-jump-visuals/|url-status=live}}
The lyrics find Tyla reflecting on her rise to fame with confidence.{{cite news|url=https://taz.de/Album-der-suedafrikanischen-Saengerin-Tyla/!6008660/|title=Album der südafrikanischen Sängerin Tyla: Reine Seide aus Südafrika|trans-title=Album by South African singer Tyla: Pure silk from South Africa|language=de|last=Leischow|first=Dagmar|website=Die Tageszeitung|date=14 May 2024|access-date=25 May 2024|archive-date=18 May 2024|archive-url=https://web.archive.org/web/20240518140300/https://taz.de/Album-der-suedafrikanischen-Saengerin-Tyla/!6008660/|url-status=live}} Tyla said she is "flexing on people" in the song.{{cite web|url=https://apnews.com/article/tyla-afrobeats-amapiano-south-africa-tiktok-1bc1926aa669b85ddf110dff66a9f467|title=Tyla, South Africa's amapiano angel, manifests stardom in debut album|last=Hamilton|first=Gary Gerard|work=Associated Press News|date=29 March 2024|access-date=26 May 2024|archive-date=2 April 2024|archive-url=https://web.archive.org/web/20240402043436/https://apnews.com/article/tyla-afrobeats-amapiano-south-africa-tiktok-1bc1926aa669b85ddf110dff66a9f467|url-status=live}} In an interview for Apple Music, she explained: "I really just wanted to tell people who I am, and I had to show my confidence through the song." Tyla also wanted to represent Johannesburg with "Jump", and referenced the city in the song by its colloquial names, Jo'burg{{Cite web |date=2024-05-02 |title=Tyla and Gunna spotted at Johannesburg's Konka |url=https://tribune.com.pk/story/2464882/tyla-and-gunna-spotted-at-johannesburgs-konka |access-date=2024-07-05 |website=The Express Tribune |language=en |archive-date=2 May 2024 |archive-url=https://web.archive.org/web/20240502113027/https://tribune.com.pk/story/2464882/tyla-and-gunna-spotted-at-johannesburgs-konka |url-status=live }} and Jozi.{{Cite web |last=Daly |first=Rhian |date=2024-03-22 |title=Tyla – 'Tyla' review: on the path to superstardom |url=https://thefortyfive.com/opinion/reviews/tyla-tyla-album-review/ |access-date=2024-07-05 |website=The Forty-Five |language=en-GB}}
Critical reception
"Jump" was generally well received by critics upon release. Writing for Stereogum, Katherine St. Asaph believed Tyla "loosened up" with the song and proved she had both "playfulness and poise".{{cite web|url=https://www.stereogum.com/2257502/tyla-album-review-amapiano-south-africa-water/columns/chained-to-the-rhythm|title=Tyla Album Review: Self-Titled Debut From South Africa's Amapiano Pop Star|last=St. Asaph|first=Katherine|website=Stereogum|date=29 March 2024|access-date=25 May 2024|archive-date=25 May 2024|archive-url=https://web.archive.org/web/20240525210941/https://www.stereogum.com/2257502/tyla-album-review-amapiano-south-africa-water/columns/chained-to-the-rhythm/|url-status=live}} Robin Murray of Clash called it "a superb demonstration of fiery pop magic".{{cite web|url=https://www.clashmusic.com/music-videos/tyla-shares-scorching-jump-video|title=Tyla Shares Scorching 'Jump' Video|last=Murray|first=Robin|website=Clash|date=20 May 2024|access-date=25 May 2024|archive-date=25 May 2024|archive-url=https://web.archive.org/web/20240525052848/https://www.clashmusic.com/music-videos/tyla-shares-scorching-jump-video/|url-status=live}} Variety{{'}}s Thania Garcia wrote that Tyla grew in confidence and successfully accentuated her phrasing, citing the word "prefer" in the first verse as an example. Garcia named it the track on the album most likely to become "a party anthem".{{cite web|url=https://variety.com/2024/music/news/tyla-self-titled-debut-album-review-1235948797|title=Tyla's Self-Titled Debut: Album Review|last=Garcia|first=Thania|website=Variety|date=22 March 2024|access-date=25 May 2024|archive-date=10 May 2024|archive-url=https://web.archive.org/web/20240510091617/https://variety.com/2024/music/news/tyla-self-titled-debut-album-review-1235948797/|url-status=live}} Olive Pometsey of The Face said the song has "an elevated, sexier approach to Tyla's typically breezy sound, complete with a hook that might just get stuck in your head all day."{{cite web|url=https://theface.com/music/the-best-new-tracks-playlist-tyla-two-shell-fka-twigs|title=The best new tracks, picked by our staff|last1=Pometsey|first1=Olive|last2=Wickes|first2=Jade|last3=Reed|first3=Davey|website=The Face|date=25 March 2024|access-date=26 May 2024|archive-date=16 May 2024|archive-url=https://web.archive.org/web/20240516014620/https://theface.com/music/the-best-new-tracks-playlist-tyla-two-shell-fka-twigs|url-status=live}}
In a review for Billboard, Kyle Denis and Michael Saponara deemed it the album's "genre-bending" standout track and likened Tyla's cadence to the relaxed style of Rihanna. They believed it "continues her track record of steamy come-hither bops that keep her in complete control at all times".{{cite magazine|url=https://www.billboard.com/music/rb-hip-hop/best-new-rb-hip-hop-kendrick-lamar-tyla-big-sean-future-metro-boomin-1235640522/|title=R&B/Hip-Hop Fresh Picks of the Week: Kendrick Lamar, Tyla, Big Sean & More|last1=Denis|first1=Kyle|last2=Saponara|first2=Michael|magazine=Billboard|date=25 March 2024|access-date=25 May 2024|archive-date=8 April 2024|archive-url=https://web.archive.org/web/20240408210535/https://www.billboard.com/music/rb-hip-hop/best-new-rb-hip-hop-kendrick-lamar-tyla-big-sean-future-metro-boomin-1235640522/|url-status=live}} On the other hand, Joshua Minsoo Kim of Resident Advisor felt the song was a trend-chasing outlier on the album and wrote that Tyla adopts "an awkward patois".{{cite web|url=https://ra.co/reviews/36005|title=Tyla - Tyla · Album Review|last=Kim|first=Joshua Minsoo|website=Resident Advisor|date=27 March 2024|access-date=1 June 2024|archive-date=29 April 2024|archive-url=https://web.archive.org/web/20240429102201/https://ra.co/reviews/36005|url-status=live}} Pitchfork{{'}}s Julianne Escobedo Shepherd found Gunna's appearance "a bit confusing" and criticized his rhyming, but called the track "a black-light banger".{{cite web|url=https://pitchfork.com/reviews/albums/tyla-tyla/|title=Tyla: Tyla|last=Shepherd|first=Julianne Escobedo |website=Pitchfork|date=27 March 2024|access-date=20 May 2024|archive-date=27 March 2024|archive-url=https://web.archive.org/web/20240327052237/https://pitchfork.com/reviews/albums/tyla-tyla/|url-status=live}} Tai Saint-Louis of HipHopDX said Gunna's feature was squandered because he sounds "barely recognizable".{{cite web|url=https://hiphopdx.com/reviews/tyla-album-review|title=Tyla {{!}} 'Tyla' Album Review|last=Saint-Louis|first=Tai|website=HipHopDX|date=25 March 2024|access-date=25 May 2024|archive-date=26 March 2024|archive-url=https://web.archive.org/web/20240326111014/https://hiphopdx.com/reviews/tyla-album-review|url-status=live}}
Commercial performance
Following the album's release in March 2024, "Jump" debuted at number 18 on The Official South African Charts. In the United States, it debuted at number six on the Afrobeats Songs chart.{{cite magazine|url=https://www.billboard.com/music/chart-beat/tyla-water-number-1-hot-rb-songs-chart-1235648286/|title=Tyla's 'Water' Tops R&B Songs Chart as Album Floods Afrobeats Chart|last=Anderson|first=Trevor|magazine=Billboard|date=3 April 2024|access-date=25 May 2024|archive-date=20 May 2024|archive-url=https://web.archive.org/web/20240520170458/https://www.billboard.com/music/chart-beat/tyla-water-number-1-hot-rb-songs-chart-1235648286/|url-status=live}} Boosted by two viral dance trends on TikTok, the song steadily grew in popularity and received 2 million on-demand streams for four consecutive weeks. During the week of 12–18 April, "Jump" received 2.9 million on-demand streams and climbed to number three on the Afrobeats Songs chart.{{cite magazine|url=https://www.billboard.com/music/chart-beat/taylor-swift-tortured-poets-department-charlie-puth-starting-line-blue-nile-1235665301/|title=Taylor Swift's 'Tortured Poets Department' Bumps: Charlie Puth & More|last1=Denis|first1=Kyle|last2=Lipshutz|first2=Jason|last3=Unterberger|first3=Andrew|magazine=Billboard|date=24 April 2024|access-date=25 May 2024|archive-date=3 May 2024|archive-url=https://web.archive.org/web/20240503075647/https://www.billboard.com/music/chart-beat/taylor-swift-tortured-poets-department-charlie-puth-starting-line-blue-nile-1235665301/|url-status=live}} The song debuted at number 49 on US Hot R&B/Hip-Hop Songs, making Skillibeng the first Jamaican to appear on the chart since Popcaan in 2012 with the single "Only Man She Want".{{cite web|url=https://www.jamaicaobserver.com/2024/05/30/skillibeng-breaks-spell-billboards-hot-r-b-hip-hop-chart/|title=Skillibeng breaks spell on Billboard's Hot R and B/Hip-Hop chart|website=Jamaica Observer|date=30 May 2024|access-date=31 May 2024|archive-date=30 May 2024|archive-url=https://web.archive.org/web/20240530231136/https://www.jamaicaobserver.com/2024/05/30/skillibeng-breaks-spell-billboards-hot-r-b-hip-hop-chart/|url-status=live}}
On the UK Singles Chart, "Jump" debuted at number 80 and peaked at number 38 in its fourth week with sales of 12,094 units, becoming Tyla's second UK top-40 single.{{cite web|url=https://www.officialcharts.com/songs/tylagunnaskillibeng-jump/|title=Jump - Tyla/Gunna/Skillibeng|publisher=Official Charts Company|access-date=25 May 2024|archive-date=2 April 2024|archive-url=https://web.archive.org/web/20240402104234/https://www.officialcharts.com/songs/tylagunnaskillibeng-jump/|url-status=live}}{{cite web|url=https://www.musicweek.com/analysis/read/charts-analysis-hozier-secures-second-week-at-summit-with-too-sweet/089653|title=Charts analysis: Hozier secures second week at summit with Too Sweet|last=Jones|first=Alan|website=Music Week|date=19 April 2024|access-date=25 May 2024|url-access=subscription|archive-date=27 May 2024|archive-url=https://web.archive.org/web/20240527015633/https://www.musicweek.com/analysis/read/charts-analysis-hozier-secures-second-week-at-summit-with-too-sweet/089653|url-status=live}}{{cite magazine|url=https://www.billboard.com/music/awards/sabrina-carpenter-dua-lipa-perrie-uk-top-10-debuts-1235662269/|title=Sabrina Carpenter, Dua Lipa and Perrie Snag U.K. Top 10 Debuts|last=Brandle|first=Lars|magazine=Billboard|date=22 April 2024|access-date=25 May 2024|archive-date=9 May 2024|archive-url=https://web.archive.org/web/20240509221247/https://www.billboard.com/music/awards/sabrina-carpenter-dua-lipa-perrie-uk-top-10-debuts-1235662269/|url-status=live}} The song topped the UK Afrobeats Singles Chart for seven consecutive weeks. Elsewhere, "Jump" charted at number 49 in Switzerland, number 51 in the Netherlands, number 57 in Nigeria, number 66 in Ireland, and number 87 in Canada.
Music video
{{multiple image
| image1 = Hillbrow Tower.jpg
| width1 = 154
| image2 = South African singer, Tyla and American rapper Gunna in South Africa in 2024.jpg
| width2 = 153
| footer = The music video features the iconic Hillbrow Tower (left) in Johannesburg, where Tyla and Gunna are also seen at a Soweto nightclub (right).
| align = right
}}
The music video for "Jump" was directed by Nabil, who worked with Tyla on the videos for "Truth or Dare" and "Art".{{cite magazine|url=https://www.rollingstone.com/music/music-news/tyla-drops-jump-gunna-skillibeng-video-1235024146|title=Tyla Drops 'Jump' Video With Gunna and Skillibeng: Watch|last=Mier|first=Tomás|magazine=Rolling Stone|date=20 May 2024|access-date=30 May 2024|url-access=limited|archive-date=23 May 2024|archive-url=https://web.archive.org/web/20240523002920/https://www.rollingstone.com/music/music-news/tyla-drops-jump-gunna-skillibeng-video-1235024146/|url-status=live}}{{cite web|url=https://www.star945.com/news/tyla-gunna/I4D3C3WC3EMNOKZ42VZ4EETO3U/|title=Tyla, Gunna and Skillibeng unite for 'Jump' music video|last=Saint-Vil|first=Sweenie|publisher=WCFB|date=20 May 2024|access-date=20 May 2024|archive-url=https://web.archive.org/web/20240520231758/https://www.star945.com/news/tyla-gunna/I4D3C3WC3EMNOKZ42VZ4EETO3U/|archive-date=20 May 2024|url-status=live}} Tyla and Gunna's scenes were filmed on 1 May 2024 in Hillbrow, Johannesburg, and Kliptown, Soweto.{{cite web|url=https://www.iol.co.za/entertainment/celebrity-news/tyla-and-us-rapper-gunna-spotted-in-joburg-during-jump-music-video-shoot-at-konka-773e983e-b613-400e-9d71-c81d58e499a0|title=Tyla and US rapper Gunna spotted in Joburg during 'Jump' music video shoot at Konka|last=Keteyi|first=Oluthando|website=Independent Online|date=2 May 2024|access-date=30 May 2024|archive-date=30 May 2024|archive-url=https://web.archive.org/web/20240530224825/https://www.iol.co.za/entertainment/celebrity-news/tyla-and-us-rapper-gunna-spotted-in-joburg-during-jump-music-video-shoot-at-konka-773e983e-b613-400e-9d71-c81d58e499a0|url-status=live}}{{cite web|url=https://www.3music.tv/section/news/article/tyla-drops-electrifying-music-video-for-her-song-jump-featuring-gunna-and-skillibeng-2024-05-20|title=Tyla Drops Electrifying Music Video for Her Song, Jump featuring Gunna and Skillibeng|last=Quartey|first=Aimee Cherry|website=TV3 Ghana|date=20 May 2024|access-date=30 May 2024|archive-date=30 May 2024|archive-url=https://web.archive.org/web/20240530224826/https://www.3music.tv/section/news/article/tyla-drops-electrifying-music-video-for-her-song-jump-featuring-gunna-and-skillibeng-2024-05-20|url-status=live}} A segment was also shot at Konka, a nightclub in Soweto. The video includes a new verse by Skillibeng who was filmed separately in Kingston, Jamaica.{{cite web|url=https://thesource.com/2024/05/20/tyla-drops-video-for-jump-featuring-gunna-and-skillibeng/|title=Tyla Drops Video for 'Jump' Featuring Gunna and Skillibeng|last=Grant|first=Shawn|website=The Source|date=20 May 2024|access-date=30 May 2024|archive-date=30 May 2024|archive-url=https://web.archive.org/web/20240530224826/https://thesource.com/2024/05/20/tyla-drops-video-for-jump-featuring-gunna-and-skillibeng/|url-status=live}} Nabil worked with the production company Happy Place, as well as South African and Jamaican professionals for the shoot.{{cite instagram|user=nabil |postid=C7M1DsgPm1g|date=20 May 2024|title=Jump video out now 🎥 with Tyla, Skilli & Gunna. What an amazing experience to shoot in Joburg 🇿🇦 with such a great team and amazing cast of talented people, Done know 🔒 in Kingston 🇯🇲 always 🙏🏽|access-date=30 May 2024}} The music video was released on 20 May 2024.
=Synopsis=
The video opens with shots of Tyla and the Hillbrow Tower, an iconic symbol of Johannesburg.{{cite web |last=Davie |first=Lucille |date=6 January 2004 |title=Hillbrow Tower – symbol of Joburg |url=http://www.southafrica.info:80/plan_trip/holiday/cities/hillbrowtower.htm |url-status=dead |archive-url=https://web.archive.org/web/20040306031008/http://www.southafrica.info/plan_trip/holiday/cities/hillbrowtower.htm|website=southafrica.info|archive-date=6 March 2004 |accessdate=31 May 2024}} She is seen seated in a braiding chair handing a hairpiece to her stylist.{{cite web|url=https://www.iol.co.za/entertainment/music/tylas-jump-video-reaches-2-million-views-in-two-days-7ef89b95-8f2d-42b4-a450-e09826d0dda9|title=Tyla's 'Jump' video reaches 2 million views in two days|last=Keteyi|first=Oluthando|website=Independent Online|date=22 May 2024|access-date=22 May 2024|archive-url=https://web.archive.org/web/20240522164042/https://www.iol.co.za/entertainment/music/tylas-jump-video-reaches-2-million-views-in-two-days-7ef89b95-8f2d-42b4-a450-e09826d0dda9 |archive-date=22 May 2024|url-status=live}} It transitions to Skillibeng rapping in a Jamaican location, before returning to Johannesburg where Tyla dances on a shebeen's pool table and a balcony with a DStv satellite dish.{{Cite web |last=Moloi |first=Atlehang |date=23 May 2024 |title=South African & Cultural References Spotted In Tyla's 'Jump' Visuals |url=https://slikouronlife.co.za/blog/26735/south-african-cultural-references-spotted-in-tylas-jump-visuals/ |access-date=2024-05-31 |website=Silk on our Life |archive-date=31 May 2024 |archive-url=https://web.archive.org/web/20240531063413/https://slikouronlife.co.za/blog/26735/south-african-cultural-references-spotted-in-tylas-jump-visuals/ |url-status=live }} Gunna appears driving Tyla through the city in a red lowrider with the tongue and lips logo. Tyla pays homage to Kliptown, dancing in front of a wall with the neighbourhood's name displayed on it. Elderly women are seen playing street soccer and a group of men play morabaraba before throwing the game table over in disagreement.
Throughout the video, people engage in Izikhothane (skothane) dance battles and perform local dances such as the pantsula.{{cite web|url=https://041online.co.za/authentic-south-african-elements-in-tylas-jump-music-video|title=Authentic South African Elements in Tyla's Jump Music Video|last=Douglas-Meyers|first=Eleanor|website=041online|date=21 May 2024|access-date=30 May 2024|archive-date=20 May 2024|archive-url=https://web.archive.org/web/20240520222914/http://041online.co.za/authentic-south-african-elements-in-tylas-jump-music-video/|url-status=live}} Tyla and Gunna are also shown dancing in Konka, and eating snacks popular in South African townships and working-class areas, namely Go-Slo's crisps and Apple Munch refreshers.{{cite web|url=https://www.citizen.co.za/entertainment/celebrity-news/tyla-mzansi-price-go-slo-snacks-music-video/|title=Tyla has Mzansi sweating over the price of Go-Slo snacks after new video drops|last=Tiwane|first=Bonginkosi Tiwane|website=The Citizen|date=20 May 2024|access-date=30 May 2024|archive-date=30 May 2024|archive-url=https://web.archive.org/web/20240530224820/https://www.citizen.co.za/entertainment/celebrity-news/tyla-mzansi-price-go-slo-snacks-music-video/|url-status=live}}{{cite web|url=https://www.bona.co.za/entertainment/internet-fear-a-spike-in-go-slo-prices-after-tyla-dropped-jump-video/|title=Internet fear a spike in Go-Slo prices after Tyla dropped 'Jump' video|last=Miller|first=Sergio|website=Bona|date=21 May 2024|access-date=30 May 2024|archive-date=30 May 2024|archive-url=https://web.archive.org/web/20240530230323/https://www.bona.co.za/entertainment/internet-fear-a-spike-in-go-slo-prices-after-tyla-dropped-jump-video/|url-status=live}} A brawl occurs in a home where Tyla is seated and a man is thrown through the window.{{cite web|url=https://www.vibe.com/music/videos/tyla-jump-music-video-1234880186/|title=Tyla Releases 'Jump' Music Video Feat. Gunna And Skillibeng|last=Inman|first=Demicia|website=Vibe|date=20 May 2024|access-date=30 May 2024|archive-date=30 May 2024|archive-url=https://web.archive.org/web/20240530224820/https://www.vibe.com/music/videos/tyla-jump-music-video-1234880186/|url-status=live}} The video ends with the singer stopping a minibus taxi in the street and twerking in front of it.
=Reception=
The music video received 2.1 million views on YouTube in its first two days of release. South African media complimented it for being an authentic representation of the country. Sergio Miller of the magazine Bona wrote that Tyla "embraced her heritage while showcasing the most authentic version of South Africa." Emmanuel Esomnofu of OkayAfrica appreciated the "artistic eccentricity" and fast-paced cinematography. He felt the video portrayed the nation in a new and positive light, calling it "a creative alliance that succeeds on all fronts."{{cite web|url=https://www.okayafrica.com/tyla-jump-music-video/|title=Tyla Holds Your Attention in the Sizzling Visuals for 'Jump'|last=Esomnofu|first=Emmanuel|website=OkayAfrica|date=20 May 2024|access-date=30 May 2024|archive-date=30 May 2024|archive-url=https://web.archive.org/web/20240530224825/https://www.okayafrica.com/tyla-jump-music-video/|url-status=live}} Independent Online{{'}}s Oluthando Keteyi believed it was "well executed" and "kept things authentic and filled with nostalgia flavour that can only [be] found in Mzansi."
Live performances
Tyla performed "Jump" alongside Gunna and Skillibeng at the 24th annual BET Awards in Los Angeles, California on 30 June 2024, after receiving the BET Award for Best New Artist.{{cite magazine|url=https://www.rollingstone.com/music/music-news/tyla-gunna-skillibeng-performance-2024-bet-awards-1235050581/|title=Tyla Performs 'Jump' With Gunna, Skillibeng After Best New Artist Win at BET Awards|first=Althea|last=Legaspi|magazine=Rolling Stone|date=30 June 2024|access-date=17 September 2024|archive-date=19 September 2024|archive-url=https://web.archive.org/web/20240919001744/https://www.rollingstone.com/music/music-news/tyla-gunna-skillibeng-performance-2024-bet-awards-1235050581/|url-status=live}} She then attended the Prelude to the 2024 Olympic Games at the Foundation Louis Vuitton in Paris on 25 July 2024,{{cite web|url=https://www.timeslive.co.za/lifestyle/2024-07-26-in-pics-tyla-performs-charlize-theron-co-hosts-star-studded-olympic-games-kick-off/|title=IN PICS {{!}} Tyla performs, Charlize Theron co-hosts star-studded Olympic Games kick-off|first=Jen|last=Su|website=TimesLIVE|date=26 July 2024|access-date=17 September 2024|archive-date=16 September 2024|archive-url=https://web.archive.org/web/20240916211126/https://www.timeslive.co.za/lifestyle/2024-07-26-in-pics-tyla-performs-charlize-theron-co-hosts-star-studded-olympic-games-kick-off/|url-status=live}} dressed in black velvet Louis Vuitton tracksuits,{{cite magazine|url=https://www.vogue.com/article/tyla-brings-naughties-pop-style-prelude-to-the-2024-olympic-games|title=Tyla Brings Y2K Popstar Style to the Prelude to the 2024 Olympic Games|date=26 July 2024|access-date=17 September 2024|magazine=Vogue|first=Hannah|last=Jackson|archive-date=23 August 2024|archive-url=https://web.archive.org/web/20240823205624/https://www.vogue.com/article/tyla-brings-naughties-pop-style-prelude-to-the-2024-olympic-games|url-status=live}} where she delivered a medly of "Thata Ahh", "Jump" and "Water" dressed in an oversized Louis Vuitton jersey and spandex shorts.{{cite magazine|url=https://www.vogue.com/article/tyla-prelude-performance|title=Tyla Just Shut Down the Prelude to the 2024 Olympics With a Surprise Performance|date=25 July 2024|access-date=17 September 2024|magazine=Vogue|first=Leah Faye|last=Cooper|archive-date=24 August 2024|archive-url=https://web.archive.org/web/20240824162424/https://www.vogue.com/article/tyla-prelude-performance|url-status=live}} Tyla performed most of the tracks from the record including "Breathe Me" and "Water", and cover songs at the 2024 edition of Summer Sonic Festival in Osaka, Japan on 17 August 2024,{{Cite web |last=Simpasa |first=Precious |date=2024-08-19 |title=Tyla ignites Japan with amapiano beats and viral moves |url=https://www.thesouthafrican.com/lifestyle/celeb-news/local-celebs/tyla-ignites-japan-with-amapiano-beats-and-viral-moves/ |access-date=2024-09-18 |website=The South African |language=en-ZA |archive-date=18 September 2024 |archive-url=https://web.archive.org/web/20240918101944/https://www.thesouthafrican.com/lifestyle/celeb-news/local-celebs/tyla-ignites-japan-with-amapiano-beats-and-viral-moves/ |url-status=live }}{{Cite web |last=Birjalal |first=Alyssia |date=26 August 2024 |title=WATCH: Tyla impresses Tokyo with explosive performance at the 2024 Summer Sonic music festival |url=https://www.msn.com/en-za/news/other/watch-tyla-impresses-tokyo-with-explosive-performance-at-the-2024-summer-sonic-music-festival/ar-AA1psdDH?apiversion=v2&noservercache=1&domshim=1&renderwebcomponents=1&wcseo=1&batchservertelemetry=1&noservertelemetry=1 |access-date=18 September 2024 |website=MSN |archive-date=23 September 2024 |archive-url=https://web.archive.org/web/20240923010659/https://www.msn.com/en-za/news/other/watch-tyla-impresses-tokyo-with-explosive-performance-at-the-2024-summer-sonic-music-festival/ar-AA1psdDH?apiversion=v2&noservercache=1&domshim=1&renderwebcomponents=1&wcseo=1&batchservertelemetry=1&noservertelemetry=1 |url-status=live }} and again the following day in Tokyo, she delivered a 45-minutes long performance where she opened with "Safer", followed by "On My Body", which she performed with Becky G.{{Cite web |last1=Komatsu |first1=Kaori |last2=Audiot909 |date=26 August 2024 |title=Tyla衝撃の初来日を振り返る 南アフリカ文化を背負う次世代スター、サマーソニックで躍動 {{!}} Rolling Stone Japan(ローリングストーン ジャパン) |trans-title=Looking back at Tyla's shocking first visit to Japan, the next generation star carrying South African culture, performing at Summer Sonic |url=https://rollingstonejapan.com/articles/detail/41500/1/1/1 |access-date=18 September 2024 |website=Rolling Stone Japan |language=ja |archive-date=13 September 2024 |archive-url=https://web.archive.org/web/20240913233844/https://rollingstonejapan.com/articles/detail/41500/1/1/1 |url-status=live }} Tyla also performed her non-album singles "Thata Ahh" and "Ke Shy", the latter by Major Lazer and Major League DJz before performing a mash-up of Aaliyah's "Rock the Boat" and her "On and On", followed by "Art", "No.1" and "Truth or Dare", as she went on to perform another non-album single "Bana Ba", then "Breathe Me" and "Jump" before closing with "Water".
Accolades
=Awards and nominations=
=Critics lists=
Credits and personnel
Credits are adapted from the liner notes of Tyla.{{cite AV media notes |title=Tyla |others=Tyla |date=2024|type=Media notes |publisher=FAX Records, Epic Records|id=19658876922}}
;Recording
- Miloco Studios – London, England
;Musicians
- Tyla – songwriting, vocals, background vocals, additional vocals and harmonies
- Gunna – songwriting, vocals
- Skillibeng – songwriting, vocals
- Sammy Soso – songwriting, production, vocal production, background vocals
- Ari PenSmith – songwriting, vocal production, background vocals, additional vocals and harmonies
- Mocha – songwriting, vocal production, background vocals
- Believve – songwriting, vocal production, background vocals
- Oscar Cornejo – vocal production
;Technical
- Charlie Rolfe – recording engineer
- Flo Ongonga – recording engineering
- Aidan Duncan – engineering assistance
- Leandro "Dro" Hidalgo – mixing engineer
- Colin Leonard – mastering engineer
Charts
Certifications
{{Certification Table Top|caption=Certifications for "Jump"}}
{{Certification Table Entry|region=Brazil|type=single|artist=Tyla x Gunna x Skillibeng|title=Jump|award=Gold|relyear=2024|certyear=2024|access-date=25 October 2024}}
{{Certification Table Entry|region=Canada|type=single|award=Gold|relyear=2024|certyear=2024|title=Jump|artist=Tyla, Gunna & Skillibeng}}
{{Certification Table Entry|region=New Zealand|type=single|artist=Tyla, Gunna and Skillibeng|title=Jump|award=Gold|relyear=2024|certyear=2025|source=radioscope|access-date=17 January 2025}}
{{Certification Table Entry|region=South Africa|certref={{cite web|url=https://fakazanews.com/2024/12/10/tylas-debut-album-certified-platinum-in-south-africa/|title=Tyla's debut album certified platinum in South Africa|last=Adekunle|first=Joy|website=Fakaza News|date=10 December 2024|access-date=18 January 2025}} |award=Platinum|relyear=2024|certyear=2024|type=single}}
{{Certification Table Entry|region=United Kingdom|type=single|award=Silver|relyear=2024|certyear=2024|title=Jump|artist=Tyla/Gunna/Skillibeng|access-date=7 December 2024|id=3539-7017-1}}
{{Certification Table Bottom|streaming=true|nosales=true|noshipments=true}}
Release history
| class="wikitable plainrowheaders"
|+ Release dates and formats for "Jump" ! scope="col" | Region ! scope="col" | Date ! scope="col" | Format(s) ! scope="col" | Label(s) ! scope="col" | {{Abbr|Ref.|Reference(s)}} |
| scope="row" | United States
| 14 May 2024 | {{hlist|Epic|FAX}} | align="center" | {{cite web |date=14 May 2024 |title=Crossover - Your Radio Add Recaps |url=https://hitsdailydouble.com/news%26id%3D341246 |access-date=20 May 2024 |website=Hits |archive-date=20 May 2024 |archive-url=https://web.archive.org/web/20240520100242/https://hitsdailydouble.com/news%26id%3D341246 |url-status=live }} |
|---|
| scope="row" | Italy
| 7 June 2024 |
References
{{reflist}}
External links
- {{YouTube|_ry26RWx8WI|Behind the Scenes}}
- {{YouTube|kZFhLrIATls|The Making of "Jump"}}
- {{YouTube|r5a8oIOuerE|Lyric video}}
- {{YouTube|aZSeAQ-5Kz8|Tyla on how "Jump" came about}}
{{good article}}
{{Tyla}}
{{Gunna}}
{{Authority control}}
Category:Songs written by Ari PenSmith
Category:Songs written by Gunna (rapper)
Category:Songs written by Tyla (South African singer)