Massage Envy

Massage Envy is based in Scottsdale, Arizona. Its network of franchised locations is the largest provider of therapeutic massages and skin care in the United States.{{cite journal |last1=Brookman |first1=Faye |title=Joe Magnacca Brings Private-Label Expertise to Massage Envy |journal=Women's Wear Daily |date=April 26, 2018 |url=https://wwd.com/beauty-industry-news/skin-care/magnacca-brings-private-label-expertise-to-massage-envy-1202661264/ |accessdate=September 26, 2018 |issn=0043-7581 |publisher=Penske Media Corporation}}{{cite journal |last1=McMains |first1=Andrew |title=Massage Envy Trades Hometown Agency for San Francisco Shop |journal=Adweek |date=February 9, 2015 |url=https://www.adweek.com/brand-marketing/massage-envy-trades-hometown-agency-san-francisco-shop-162837/ |accessdate=September 26, 2018 |issn=0199-2864}} The Massage Envy franchise network uses a membership-based business model,{{cite journal |title=Massage Envy |journal=Entrepreneur |url=https://www.entrepreneur.com/franchises/massageenvy/315409 |accessdate=September 26, 2018 |issn=0163-3341}} Massage Envy's franchisees are collectively the largest American employer of massage therapists and estheticians. In addition to massage therapy, facials, skin peels, and microderm infusion,{{cite journal |last1=Brookman |first1=Faye |title=Massage Envy Digs Deeper Into Skin Care |journal=Women's Wear Daily |date=May 11, 2017 |url=https://wwd.com/beauty-industry-news/skin-care/massage-envy-deeper-into-skin-care-10884629/ |accessdate=March 4, 2019}} Massage Envy franchises offer stretch therapy and skin care products.{{cite journal |last1=Herold |first1=Tracy Stapp |title=Our Top 10 Franchise Categories for 2018 |journal=Entrepreneur |date=December 12, 2017 |url=https://www.entrepreneur.com/article/305002 |accessdate=September 26, 2018}}

Todd Schrader is the current chief executive officer of Massage Envy Franchising. Joseph "Joe" Magnacca previously served as chief executive officer from early 2016 until late 2019.{{cite news |last1=Johnsen |first1=Michael |title=Former RadioShack CEO, Walgreens exec to lead Massage Envy |url=https://www.chainstoreage.com/operations/former-radioshack-ceo-walgreens-exec-lead-massage-envy/ |accessdate=September 26, 2018 |work=Chain Store Age |date=January 19, 2016}}{{cite journal |last1=Totten |first1=Steven |title=Former RadioShack CEO tapped to lead this Scottsdale company |journal=Phoenix Business Journal |date=January 20, 2016 |url=https://www.bizjournals.com/phoenix/blog/business/2016/01/former-radioshack-ceo-tapped-to-lead-this.html |accessdate=January 30, 2019}} Beth Stiller previously held the chief commercial officer position, from April 2016 until Joe Magnacca's departure in 2019.{{cite web |last1=Johnsen |first1=Michael |title=Massage Envy adds second Walgreens executive to its team |url=https://www.drugstorenews.com/news/massage-envy-adds-second-walgreens-executive-its-team/ |website=Drug Store News |accessdate=March 4, 2019}} Kathy Collins became chief marketing officer in July 2018.{{cite news |last1=Pasquarelli |first1=Adrianne |title=With New CMO and AOR, Massage Envy Rolls Out Brand Campaign |url=https://adage.com/article/cmo-strategy/massage-envy-rolls-brand-campaign/316205/ |accessdate=January 29, 2019 |work=Advertising Age |date=January 11, 2019}}

Massage Envy was founded in 2002 and started franchising in 2003.{{cite journal |last1=Madov |first1=Natasha |title=Massage Envy Changes its Message to Appeal to Millennials and Boomers |journal=Advertising Age |date=April 12, 2016 |url=https://adage.com/article/cmo-strategy/massage-envy-reinvents-wellness-brand/303489/ |accessdate=September 26, 2018 |publisher=Crain Communications}} By late 2008, Massage Envy franchisees collectively employed more than 8,000 professionals at 420 independently owned and operated locations in 36 U.S. states.{{cite journal |title=Massage Envy Boosts Research |journal=Massage Magazine |date=June 18, 2008 |url=https://www.massagemag.com/massage-envy-boosts-research-1052/ |accessdate=September 26, 2018}} The Massage Envy franchise network expanded its membership-based business model in 2009 by adding facials and other spa services. There were approximately 650 franchised locations by late 2010.{{cite journal |title=Top 20 Franchises for the Buck: 20. Massage Envy |journal=Forbes |url=https://www.forbes.com/pictures/elld45le/20-massage-envy/#14dda1aa781a |archive-url=https://web.archive.org/web/20120212015824/http://www.forbes.com/pictures/elld45le/20-massage-envy/#14dda1aa781a |url-status=dead |archive-date=February 12, 2012 |accessdate=September 26, 2018 |issn=0015-6914}} Forbes ranked Massage Envy number 20 on their 2012 list of "Top 20 Franchises for the Buck". According to the magazine, franchises required an initial investment averaging $455,505 and made over $1 million in annual sales in 2010. Massage Envy partnered with Susan G. Komen for the Cure for a campaign called "Massage for the Cure", which raised over $1.4 million by August 2010.{{cite web |title=Massage for the Cure |url=https://www.franchisetimes.com/August-2010/Massage-for-the-Cure/ |website=Franchise Times |accessdate=March 4, 2019 |date=August 1, 2010}}

There were more than 1,100 locations in 49 U.S. states, as of March 2022. The Massage Envy franchise network expanded its skin care products and service offerings in 2017 to include Image Skincare and PCA Skin as well as non-surgical procedures such as chemical peels and microderm abrasion. The company also announced plans for its franchisees to remodel more than 700 locations, and to launch new body stretch, facial, and massage services over the next few years.{{cite news |last1=Van Abbema |first1=Alex |title=Massage Envy Rolling Out New Services and Remodel |url=https://www.franchisetimes.com/news/May-2017/Massage-Envy-Rolling-Out-New-Services-and-Remodel/ |accessdate=January 29, 2019 |work=Franchise Times |date=May 17, 2017}} In late 2017, Entrepreneur reported there were 1,189 franchises, with startup costs ranging from $434,800 to approximately $1 million.

In November 2017, BuzzFeed reported that over 180 women had "filed sexual assault lawsuits, police reports, and state board complaints against Massage Envy spas, their employees, and the national company" over allegations of sexual misconduct.{{Cite web |url=https://www.buzzfeed.com/katiejmbaker/more-than-180-women-have-reported-sexual-assaults-at |title=More than 180 Women Report Sexual Assaults at Massage Envy |last=Baker |first=Katie J. M. |date=2017-11-26 |website=BuzzFeed |access-date=2017-11-27}} The women also accused Massage Envy of ignoring or mishandling most of the cases they reported to the company. According to BuzzFeed's article, Massage Envy requires internal investigations of reported abuse, but does not provide significant instruction on how they should be conducted, and it does not require that law enforcement be notified except in states with laws requiring such notification. The article also stated that employees of Massage Envy franchises were not equipped to conduct internal investigations into abuse allegations.{{Cite web |url=https://www.cbsnews.com/news/massage-envy-sexual-assault-allegations/ |title=Massage Envy therapists accused of sexual assault by more gthan 180 women |date=2017-11-27 |website=CBS News |language=en |access-date=2017-11-27}} In response, the company issued a statement describing the incidents as "heartbreaking". The company's statement also noted that the Massage Envy franchise network had performed over 125 million massages during their more than 15 years of operation, but added that "even one incident is too many".{{Cite web |url=https://www.usnews.com/news/national-news/articles/2017-11-27/more-than-180-women-accuse-massage-envy-therapists-of-sexual-assault |title=Dozens Accuse Massage Envy Therapists of Assault |last=Lardieri |first=Alexa |date=2017-11-27 |website=U.S. News & World Report}}{{Cite web |url=https://www.usatoday.com/story/news/nation/2017/11/27/massage-envy-therapists-accused-180-sexual-assaults/896972001/ |title=Massage Envy therapists accused of 180 sexual assaults |last=Bacon e|first=John |date=2017-11-27 |website=USA TODAY |language=en |access-date=2017-11-27}} The company founded a safety advisory council with industry executives and a representative from the anti-sexual assault advocacy organization Rape, Abuse & Incest National Network (RAINN). Massage Envy also added a "Commitment to Safety" to their website to make clients aware of implemented changes.

The company announced a private label skin care brand CyMe (pronounced "see me") in 2018.{{cite news |last1=Brookman |first1=Faye |title=Massage Envy Fuses Massages and Body Care With New Launch |url=https://wwd.com/beauty-industry-news/skin-care/massage-envy-fuses-massages-and-body-care-1202750188/ |accessdate=January 29, 2019 |work=Women's Wear Daily |date=July 5, 2018}} According to Women's Wear Daily, skin care accounted for approximately seven percent of the company's business, as of April 2018. The Massage Envy franchise network also launched assisted stretch services in 2018, featuring proprietary methods administered by a massage therapist.{{cite journal |last1=Shortsleeve |first1=Cassie |title=Should You Try an Assisted Stretch Class? |journal=Shape |date=June 4, 2018 |url=https://www.shape.com/fitness/trends/should-you-try-assisted-stretch-class-trend |accessdate=September 26, 2018}} Entrepreneur ranked Massage Envy number 358 on its 2019 "Franchise 500" list.{{cite journal |title= Our 40th Annual 2019 Franchise 500 Ranking |journal=Entrepreneur |date=2019 |url=https://www.entrepreneur.com/franchise500/2019/8 |accessdate=January 29, 2019}}

The Massage Envy network has funded massage therapy research conducted by the Massage Therapy Foundation, as well as the Touch Research Institute, part of the University of Miami's Miller School of Medicine.{{cite journal |last1=DeBusk |first1=Christina |title=Touch Research Institute Offers MTS Volunteer Opportunities |journal=Massage Magazine |date=August 15, 2018 |url=https://www.massagemag.com/touch-research-institute-2-90408/ |accessdate=September 26, 2018}} In December 2018, Massage Envy announced a partnership with the Cortiva Institute, the largest group of massage therapy and skincare schools in the U.S., to provide development and employment opportunities through Massage Envy franchise locations for Cortiva graduates at Massage Envy clinics.{{cite news |last1=Reed |first1=Samantha |title=Two Massage Industry Giants Partner to Benefit Students |url=https://www.americanspa.com/news/two-massage-industry-giants-partner-benefit-students |accessdate=March 4, 2019 |work=America Spa |date=January 9, 2019}}

In 2015, Adweek reported that the company hired a new lead agency and spent approximately $15 million annually on advertising and marketing, with franchisees spending an additional $40 million annually in local markets. The company rebranded in 2016, targeting baby boomers and millennials; the "Because Everything" campaign promoted massage as holism rather than a luxury, and featured men, who made up 25 percent of Massage Envy's clientele.

The Massage Envy network spent $17.9 million on measured media in the U.S. in 2017. Fallon Worldwide became the company's agency-of-record in 2018. Massage Envy launched a brand awareness campaign "Keep your body working" in early 2019.{{cite news |last1=Michaels |first1=Laura |title=New Massage Envy Campaign Touts Benefits of Wellness Regimen |url=http://www.franchisetimes.com/news/January-2019/New-Massage-Envy-Campaign-Touts-Benefits-of-Wellness-Regimen/ |accessdate=January 29, 2019 |work=Franchise Times |date=January 17, 2019}} The campaign, expected to cost $20–25 million, includes radio and television ads, as well as digital video and social media placements. It continues to focus on holism and replaces the previous tagline, "Making the most of every body".

In 2017 and 2018, Massage Envy sponsored the PGA Tour and served as the "official total body care sponsor" of Player Performance Centers, mobile trailers staffed with chiropractors, personal trainers, and physical therapy professionals to administer massage and stretch therapy to players.{{cite journal |last1=Menehan |first1=Karen |title=Massage Envy Partners with PGA for New Stretch Protocol |journal=Massage Magazine |date=August 2, 2017 |url=https://www.massagemag.com/massage-envy-pga-total-body-stretch-85893/ |accessdate=September 26, 2018}}{{cite news |title=The Massage Envy Player Performance Center may have been one of the keys to Tiger Woods' epic performance at the 2018 Players Championship |url=https://www.aol.com/article/lifestyle/2018/05/15/the-massage-envy-player-tiger-woods-players-championship/23435225/ |accessdate=September 26, 2018 |publisher=AOL |date=May 15, 2018}}{{cite journal |last1=Jussim |first1=Matthew |title=How the PGA Tour's Massage Envy Player Performance Center Helps Golfers Swing Longer and Stronger |journal=Men's Journal |url=https://www.mensjournal.com/sports/how-the-pga-tours-player-performance-center-helps-golfers-swing-longer-and-stronger/ |accessdate=January 29, 2019}} As part of the sponsorship, Massage Envy partnered with ten professional golfers to serve as spokespeople for "The Streto Method", a proprietary method created by experts in chiropractic treatments, ergonomics, and massage therapy to deliver the company's "Total Body Stretch" service offering. Spokespeople who appeared in television advertisements, wore branded clothing, or used logo-emblazoned equipment included Jamie Lovemark, Patrick Rodgers,{{cite news |last1=Johnston |first1=Tom |title=Players utilize relatively new Streto Method program |url=https://qctimes.com/sports/golf/professional/players-utilize-relatively-new-streto-method-program/article_2f0a8572-3484-5122-8285-25c07e5054cb.html |accessdate=September 26, 2018 |work=Quad-City Times |publisher=Lee Enterprises |date=July 13, 2018}} and Justin Thomas. The method started being offered at franchised locations in mid 2017. In 2018, the sponsorship expanded to include the PGA Tour Champions and The Players Championship, and Hailey Ostrom served as a spokesperson.{{cite news |last1=Gazdik |first1=Tanya |title=Massage Envy Enlists Pro Golfer As Brand Ambassador |url=https://www.mediapost.com/publications/article/318318/massage-envy-enlists-pro-golfer-as-brand-ambassado.html |accessdate=September 26, 2018 |work=Marketing Daily |publisher=MediaPost Communications |date=April 26, 2018}}

• Hand & Stone Massage and Facial Spa

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• {{Official website|https://www.massageenvy.com}}
• {{official website|https://www.allsalonprices.com/massage-envy-prices/|Massage Envy Prices}}

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Category:Massage

Category:Health care companies established in 2002

Category:Companies based in Scottsdale, Arizona

Category:2002 establishments in Arizona

Category:Franchises