StarPlus

When it was first launched on 21 February 1992, StarPlus was an English language entertainment television channel, broadcasting international television shows from the United States, United Kingdom, Australia and New Zealand, with Zee TV being the Hindi-language counterpart.{{cite news|last=Flegg|first=Michael|title=India's Star TV Leaps to Top Spot Due to Game Shows, Soap Operas|url=https://www.wsj.com/articles/SB1000058525375899610|newspaper=The Wall Street Journal|archive-url=https://web.archive.org/web/20010919222951/http://public.wsj.com/sn/y/SB1000058525375899610.html|archive-date=19 September 2001|date=10 September 2001}}

After Star ended its relationship with Zee TV on 30 June 2000, StarPlus was transformed completely into a Hindi-language channel from the next day - 1 July 2000 (from April 1996 to June 2000, StarPlus was a bilingual TV channel consisting of Hindi and English programmes),{{Cite web|url=https://www.theweek.in/theweek/cover/2019/12/20/see-change.html|title=See Change|website=The Week}} with Star World becoming the network's English-language counterpart channel.{{Cite web|url=https://www.equitymaster.com/detail.asp?date=10/01/1999&story=7&title=Zee-Life-after-Star-and-vice-versa|title=Zee: Life after Star, and vice-versa|website=Equity Master}} The company's CEO Sameer Nair and programming chief Tarun Katial introduced a number of new shows, which helped solidify the channel's position as a large influence in Hindi-language television broadcasting.{{Cite web|title=Sameer Nair: The creative strategist|url=https://www.livemint.com/Leisure/3cduJwWSAIZw9dTNwPqIvM/Sameer-Nair-The-creative-strategist.html|website=Live Mint}}{{Cite web|url=https://www.livemint.com/Companies/DY6tYikVelf4mtIywJh6eN/There-and-back-again-Subhash-Chandra-and-the-Zee-TV-story.html|title=There and back again: Subhash Chandra and the Zee TV story|website=Live Mint}}{{cite web|title=History Star Plus Global|url=https://yehrishtakyakehlataserial.com/|access-date=6 July 2015|publisher=Star Plus Global|archive-date=27 September 2020|archive-url=https://web.archive.org/web/20200927131941/https://yehrishtakyakehlataserial.com/|url-status=dead}}

The channel launched in the United States in November 2004.{{Cite web|url=https://www.businesswire.com/news/home/20140103005517/en/YuppTV-Launches-Star-Life-Channels-USA|title=YuppTV Launches Star Plus and Life OK Channels in USA|website=Business Wire}}

The channel's high-definition feed was launched on 15 April 2011.{{Cite web|url=https://www.hollywoodreporter.com/news/star-tv-india-launches-five-179068|title=Star TV India Launches Five HD Channels|website=Hollywood Reporter}} It carries the same schedule as the SD feed, but with different commercials.

StarPlus HD was set to launch in both the United Kingdom and Ireland by the end of 2011,Star Plus UK to launch HD Channel – http://media247.co.uk/bizasia/newsarchive/2011/02/exclusive_star_5.php but it was delayed until 5 July 2012.Star Plus HD UK date confirmed – http://www.media247.co.uk/bizasia/star-plus-hd-to-launch-in-july-in-uk {{Webarchive|url=https://web.archive.org/web/20160605142940/http://www.media247.co.uk/bizasia/star-plus-hd-to-launch-in-july-in-uk |date=5 June 2016 }}

On 6 October 2017, Canada's ATN Channel lost rights to Star programming, with viewers directed to the new streaming service Hotstar, which was recently introduced into the Canadian market.{{Cite web|url=http://www.asiantelevision.com/news-detail.php?id_news=188|title=&TV replace Star Plus to be part of the ATN HD channel|website=Asian Television}}

On 4 January 2019, Star similarly shut down its linear channels in the United States, in favour of Hotstar.{{cite news|url=https://www.bizasialive.com/star-tv-ceases-television-operations-in-usa/|title=Star TV to shutdown television operations in USA|last=Baddhan|first=Raj|date=7 December 2018|work=BizAsia|access-date=11 August 2019}} On 14 September 2023, Dish Network and Sling TV relaunched Star Plus and other Disney Star channels in the United States.{{Cite web |title=MyDISH |url=https://my.dish.com/upgrades/international/channels?keyword=hindimega&packageName=Hindi%20Mega |access-date=2 October 2023 |website=my.dish.com}}

On 14 June 2010, it underwent a rebranding along with a change from the blue rectangular logo to a ruby red star with the tagline "Rishta Wahi, Soch Nayi" (Same Relationship, New Thinking).{{Cite web|url=https://www.livemint.com/Consumer/lpi96EJoZvLG4Foxaj1ZaO/Star-Plus-to-sport-new-logo-tagline-in-battle-for-top-slot.html|title=Star Plus to sport new logo, tagline in battle for top slot|website=Live Mint}} The signature tune was composed by Shankar–Ehsaan–Loy and rendered by Shreya Ghoshal.{{Cite web |title=STAR Plus undergoes revamp, with a new logo and a new brand promise |url=https://www.afaqs.com/news/media/27356_star-plus-undergoes-revamp-with-a-new-logo-and-a-new-brand-promise |date=2010-06-14 |access-date=2024-11-12 |website=www.afaqs.com |language=en |quote=The creative team behind the new look includes Piyush Pandey, executive chairperson and creative director, Ogilvy South Asia; music composers, Shankar, Ehsaan and Loy; and singer Shreya Ghoshal, who have worked on the new signature tune.}}

On 7 November 2016, it underwent a rebranding with the tagline "Nayi Soch" (New Thinking).{{Cite web|url=https://www.business-standard.com/article/specials/how-an-ad-campaign-challenged-stereotypes-and-affected-a-cultural-shift-118120501236_1.html|title=How an ad campaign 'challenged stereotypes' and affected a 'cultural shift'|website=Business Standard}}

On 27 May 2018, it underwent a rebranding with Alia Bhatt as the face of the campaign with the red crystal star with gold swoosh along with the tagline "Rishta Wahi, Baat Nayi" (Same Relationship, New Conversations), and signature song composed by A. R. Rahman.{{Cite web|url=https://indianexpress.com/article/entertainment/television/alia-bhatt-ar-rahman-star-plus-new-song-look-video-5193958/|title=Alia Bhatt becomes fresh face of Star Plus new look|website=The Indian Express}}

On 30 December 2020, Disney announced that the Star branding in the Netherlands would be replaced with Utsav from 22 January 2021. On 22 January 2021, StarPlus became Utsav Plus in the UK and Europe.{{Cite web|url=https://whatsondisneyplus.com/disney-renaming-star-channels-in-the-netherlands/|title=Disney Renaming Star Channels In The Netherlands | What's On Disney Plus|date=30 December 2020}}{{Cite web|url=https://www.bizasialive.com/exclusive-first-look-at-the-new-utsav-branding/|title=Exclusive: First look at Star TV's new Utsav TV branding|date=11 January 2021}}

In 2000, StarPlus was at third position in terms of revenue and viewership after Zee TV and Sony Entertainment Television while none of the series were in top 10.{{Cite web|title=Kaun Banega Crorepati mesmerises people as Star TV bets Rs 75 crore on Amitabh Bachchan|url=https://www.indiatoday.in/magazine/cover-story/story/20000717-kaun-banega-crorepati-mesmerises-people-as-star-tv-bets-rs-75-crore-on-amitabh-bachchan-779071-1999-11-30|website=India Today|date=30 November 1999 }} With the launch of Indian Hindi version of "Who wants to be a millionaire?", Kaun Banega Crorepati, hosted by Amitabh Bachchan, the show emerged as a major blockbuster, becoming the number one show in 2000 followed by the launch of Ekta Kapoor's Kyunki Saas Bhi Kabhi Bahu Thi, on the same day which became the second most watched show in 2000, which soon beat KBC after the new year to the number one position, held for the next 6 years, while StarPlus emerged as the most watched channel.{{Cite web |last=Bhushan |first=Nyay |date=4 November 2008 |title=Court ends run of India's top soap |url=https://www.hollywoodreporter.com/news/court-ends-run-indias-top-122272 |url-status=live |archive-url=https://web.archive.org/web/20210123091100/https://www.hollywoodreporter.com/news/court-ends-run-indias-top-122272 |archive-date=23 January 2021 |access-date=2 September 2021 |website=The Hollywood Reporter}}{{Cite news |last=Sinha |first=Ashish |date=20 January 2013 |title=Sony does a Star Plus |url=https://www.business-standard.com/article/management/sony-does-a-star-plus-109060100035_1.html |url-status=live |archive-url=https://web.archive.org/web/20211004133124/https://www.business-standard.com/article/management/sony-does-a-star-plus-109060100035_1.html |archive-date=4 October 2021 |access-date=2 September 2021 |website=Business Standard India}} This followed Kahaani Ghar Ghar Kii in October 2000 and later Kasautii Zindagi Kay a year after it and many more produced under Balaji Telefilms which made StarPlus to achieve the highest viewership during that time, making it the channel at No. 1 position since.{{Cite web|url=https://www.livemint.com/Home-Page/jU43xjDdcaum76IzPAwKYJ/Star-likely-to-divest-its-259-stake-in-Balaji-Telefilms.html|title=Star likely to divest its 25.9% stake in Balaji Telefilms|website=Live Mint|date=6 June 2008 }}{{Cite web|url=https://www.business-standard.com/article/management/sony-does-a-star-plus-109060100035_1.html|title=Sony does a Star Plus|website=Business Standard}} Most of the series (80-90%) aired in the channel during that period were produced by Balaji Telefilms.{{Cite web|url=https://www.business-standard.com/article/companies/star-balaji-rediscover-their-love-110062700048_1.html|title=STAR, Balaji rediscover their love|website=Business Standard}} 70% of the revenue for the production house was obtained from Star then.

After 2006, their top rated shows started to decline in viewership and were axed one by one by the channel.{{Cite web|url=https://www.indiatoday.in/magazine/society-the-arts/story/20050606-with-falling-trps-channel-share-pricey-actors-entertainment-television-faces-the-heat-787640-2005-06-06|title=With falling TRPs, channel share, pricey actors, entertainment television faces the heat|website=India Today|date=6 June 2005 }}{{Cite web|url=https://www.livemint.com/Money/bEGRfOdawl68PD8xtITrpL/Balaji-Telefilms-stock-surges-20-after-stake-sale-by-Star-M.html|title=Star India sells 26% stake in Balaji Telefilms for 108 crore|website=Live Mint|date=5 August 2015 }} However, during 2008, differences arouse between Star India and Balaji due to termination of their serials over declining ratings, cancellation of joint venture for regional content in South India and as a result the agreement of Balaji buying Star's stake was terminated.{{Cite web|url=https://m.rediff.com/money/2008/sep/23tv.htm|title=Balaji, Star TV at war!|website=Rediff}}{{Cite web|url=https://www.livemint.com/Home-Page/1p0ChRJEpwbp73QY5pWo1O/Star-Balaji-have-finally-parted-ways.html|title=Star, Balaji have finally parted ways|website=Live Mint|date=4 August 2008 }} Both suffered some downfall after it.{{Cite news|url=https://economictimes.indiatimes.com/markets/stocks/news/balaji-telefilms-falls-13-star-unit-terminates-tv-serial/articleshow/3617756.cms?from=mdr|title=Balaji Telefilms falls 13% Star unit terminates TV serial|newspaper=The Economic Times|date=20 October 2008 }} However, after two years, they patched up and Tere Liye was the show produced after it in 2010.{{Cite web|url=https://www.fortuneindia.com/people/the-return-of-ekta/100775|title=The return of Ekta|website=Fortune India|date=8 November 2012 }}{{Cite web|url=https://m.rediff.com/movies/slide-show/slide-show-1-tv-ekta-kapoor-on-tere-liye/20100611.htm|title=The latest offering from TV's soap queen|website=Rediff}} During the slight downfall in viewership in the end of the 2000s the No.1 position dominated by it for nine years continuously was beaten by the rival channel Colors TV in April 2009 for the first time pushing it to second position.{{Cite web|url=https://www.livemint.com/Consumer/D4oazeNK1AQE29t93qln6L/Colors-beats-Star-Plus-with-highest-viewership.html|title=Colors beats Star Plus with highest viewership|website=Live Mint|date=16 April 2009 }}{{Cite web|url=https://www.financialexpress.com/archive/star-attraction/627541/|title=Star attraction|website=The Financial Express|date=June 2010 }}{{Cite web|url=https://www.livemint.com/Consumer/aEhQWCQ8zoLPQbKrzuGo5N/Success-Strategy--Colors-making-a-mark-with-content.html|title=Success Strategy{{!}} Colors: making a mark with content|website=Live Mint|date=10 March 2009 }} During last week of May 2009, it was beaten by Zee TV for the first time in nine years, pushing it to third position and only Yeh Rishta Kya Kehlata Hai has maintained its ratings among Top 10.{{Cite web|title=Zee overtakes Star first time in 10 years|url=https://www.livemint.com/Companies/i2E6Yc1DbYbcNj61fUS88L/Zee-overtakes-Star-first-time-in-10-years.html|website=Live Mint|date=3 June 2009 }}

After Yeh Rishta Kya Kehlata Hai maintaining its ratings among Top 10, few other shows like Saath Nibhaana Saathiya, Diya Aur Baati Hum, Sapna Babul Ka...Bidaai, Iss Pyaar Ko Kya Naam Doon?, Yeh Hai Mohabbatein and Mann Kee Awaaz Pratigya helped StarPlus to regain their position into Top 10.

On week 12 of 2020, while it dropped to fifth position in Hindi GEC while overall at sixth position in India, the following week the channel did not even feature in top ten Indian channels owing COVID-19 pandemic when production and new episodes broadcast were halted and reruns began.{{Cite web|title=BARC week 12: colors grabs second position on pay platform and urban market|url=https://www.indiantelevision.com/television/tv-channels/viewership/barc-week-12-colors-grabs-second-position-on-pay-platform-and-urban-market-200404|website=Indian Television dot com|date=4 April 2020 }}{{Cite web|title=Ramayan Re-Telecasting Helps Doordarshan To Claim Top Spot In Trp|url=https://telugu.samayam.com/tv/news/ramayan-re-telecasting-helps-doordarshan-to-claim-top-spot-in-trp/articleshow/75072002.cms|website=The Times of India}} However, in week 15 it returned to the top ten.{{Cite web|title=Larger networks takeover free Across Genres list as Star Utsav tops All Platforms|url=https://www.indiantelevision.com/television/tv-channels/viewership/larger-networks-takeover-free-across-genres-list-as-star-utsav-tops-all-platforms-200715|website=Indian Television dot com}}{{Failed verification|date=November 2021}}

Post first lockdown, in 2020, a new lineup of shows like Anupamaa, Ghum Hai Kisikey Pyaar Meiin,{{Cite web |title=TV Rating War: Anupamaa gets tough fight from Ghum Hai Kisikey Pyaar Meiin |url=https://www.indiatoday.in/television/top-stories/story/tv-rating-war-anupamaa-gets-tough-fight-from-ghum-hai-kisikey-pyaar-meiin-2003521-2022-09-22 |website=India Today |language=en}} Saath Nibhaana Saathiya 2,{{Cite web |date=31 October 2020 |title=Saath Nibhana Saathiya 2 debuts at No. 3 on TRP chart |url=https://indianexpress.com/photos/entertainment-gallery/saath-nibhana-saathiya-2-shoots-to-the-top-of-trp-chart-6908624/ |website=The Indian Express |language=en}} Imlie{{Cite web |title=TV Rating War sees new show Imlie and Ekta Kapoor's Yeh Hai Chahatein enter Top 5 |url=https://www.indiatoday.in/television/top-stories/story/tv-rating-war-sees-new-show-imlie-and-ekta-kapoor-s-yeh-hai-chahatein-enter-top-5-1744749-2020-11-27 |website=India Today |language=en}} and Pandya Store{{Cite web |date=16 October 2021 |title=TRP Race: After Udaariyaan, Pandya Store is the New Entry in Top 5 |url=https://www.news18.com/news/movies/trp-race-after-udaariyaan-pandya-store-is-the-new-entry-in-top-5-4328621.html |website=News18 |language=en}} helped StarPlus regain their position.{{Cite web |title=Rupali Ganguly Starrer Anupamaa's Team Celebrates as Show Tops Ratings for Over Two Years |url=https://zeenews.india.com/television/rupali-ganguly-starrer-anupamaa-s-team-celebrates-as-show-tops-ratings-for-over-two-years-2567479.html |website=Zee News |language=en}}{{Cite web |date=13 November 2021 |title=TRP Race: Rupali Ganguly's Anupamaa Breaks its Own Record of 4 Million Viewership |url=https://www.news18.com/news/movies/trp-race-rupali-gangulys-anupamaa-breaks-its-own-record-of-4-million-viewership-4439666.html |website=News18 |language=en}}

{{main|List of programmes broadcast by StarPlus}}

From 2 October 2022, StarPlus extended its fiction airtime band to seven days a week.{{Cite news |title=Shooting 7 days in a week will be exhausting not only for actors, but even technicians: Gaurav Mukesh - Times of India |url=https://timesofindia.indiatimes.com/tv/news/hindi/shooting-7-days-in-a-week-will-be-exhausting-not-only-for-actors-but-even-technicians-gaurav-mukesh/articleshow/94600716.cms |access-date=31 October 2022 |website=The Times of India |language=en|last1=Trivedi |first1=Tanvi }} All shows aired everyday since then.{{Cite web |last=Service |first=Tribune News |title=Star Plus extends fiction shows to seven days a week |url=https://www.tribuneindia.com/news/lifestyle/watch-out-436134 |access-date=31 October 2022 |website=Tribuneindia News Service |language=en}}

{{reflist}}

• {{Official website|http://www.hotstar.com/channels/star-plus}}

{{SP Shows}}

{{STAR}}

Category:Television stations in Mumbai

Category:Hindi-language television stations

Category:Television channels and stations established in 1992

Category:Hindi-language television channels in India

Category:Disney Star

Category:Indian companies established in 1992