Tim Cook
{{Short description|American business executive (born 1960)}}
{{Other people|Tim Cook}}
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{{Infobox person
| name = Tim Cook
| image = Visit of Tim Cook to the European Commission - P061904-946789.jpg
| caption = Cook in 2023
| birth_name = Timothy Donald Cook
| birth_date = {{birth date and age|1960|11|1}}
| birth_place = Mobile, Alabama, U.S.
| education = Auburn University (BS)
Duke University (MBA)
| occupation = Business executive
| employer = Apple Inc. (1998–present)
| known_for =
| title = CEO of Apple Inc. (2011–present)
| boards = Nike, Inc.
| signature = Tim Cook's signature.png
| website = {{URL|https://www.apple.com/leadership/tim-cook|apple.com}}
}}
Timothy Donald Cook (born November 1, 1960){{Cite web |last=Brownlee |first=John |date=August 25, 2011 |title=Who Is Apple's New CEO Tim Cook? [Bio] |url=https://www.cultofmac.com/110498/who-is-apples-new-ceo-tim-cook-bio/ |url-status=live |archive-url=https://web.archive.org/web/20171028094155/https://www.cultofmac.com/110498/who-is-apples-new-ceo-tim-cook-bio/ |archive-date=October 28, 2017 |access-date=November 13, 2017 |website=Cult of Mac}} is an American business executive who is the current chief executive officer of Apple Inc. Cook had previously been the company's chief operating officer under its co-founder Steve Jobs.{{Cite press release |title=Steve Jobs Resigns as CEO of Apple: Tim Cook Named CEO and Jobs Elected Chairman of the Board |date=August 25, 2011 |publisher=Apple Inc. |url=https://www.apple.com/newsroom/2011/08/24Steve-Jobs-Resigns-as-CEO-of-Apple/ |last1=Cotton |first1=Katie |last2=Dowling |first2=Steve |access-date=November 13, 2017 |archive-url=https://web.archive.org/web/20171118204938/https://www.apple.com/newsroom/2011/08/24Steve-Jobs-Resigns-as-CEO-of-Apple/ |archive-date=November 18, 2017 |url-status=live }} Cook joined Apple in March 1998 as a senior vice president for worldwide operations, and then as vice president for worldwide sales and operations.{{Cite web |url=https://www.forbes.com/profile/tim-cook/ |title=Tim Cook |website=Forbes |access-date=November 13, 2017 |archive-url=https://web.archive.org/web/20171010222046/https://www.forbes.com/profile/tim-cook/ |archive-date=October 10, 2017 |url-status=live }} He was appointed chief executive of Apple on August 24, 2011, after Jobs resigned.
During his tenure as the chief executive of Apple and while serving on its board of directors, he has advocated for the political reform of international and domestic surveillance, cybersecurity, national manufacturing, and environmental preservation. Since becoming CEO, Cook has also replaced Jobs' micromanagement with a more liberal style and implemented a collaborative culture at Apple.{{Rp|page=314}}
Since 2011 when he took over Apple, to 2020, Cook doubled the company's revenue and profit, and the company's market value increased from $348 billion to $1.9 trillion.{{Cite news|last=Mickle|first=Tripp|date=August 7, 2020|title=How Tim Cook Made Apple His Own|language=en-US|work=Wall Street Journal|url=https://www.wsj.com/articles/tim-cook-apple-steve-jobs-trump-china-iphone-ipad-apps-smartphone-11596833902|access-date=August 9, 2020|issn=0099-9660|archive-date=August 8, 2020|archive-url=https://web.archive.org/web/20200808234449/https://www.wsj.com/articles/tim-cook-apple-steve-jobs-trump-china-iphone-ipad-apps-smartphone-11596833902|url-status=live}} In 2023, Apple was the largest technology company by revenue, with {{US$|394.33}}{{nbsp}}billion.{{Cite web|title=Global 500|url=https://fortune.com/global500/2023/|access-date=2023-08-11|website=Fortune|language=en|archive-date=September 13, 2024|archive-url=https://web.archive.org/web/20240913145751/https://fortune.com/ranking/global500/2023/|url-status=live}}
Outside of Apple, Cook has sat on the board of directors of Nike, Inc. since 2005.{{Cite web |title=Investor Relations – Investors – Corporate Governance |url=http://investors.nikeinc.com/investors/corporate-governance/?toggle=directors |url-status=live |archive-url=https://web.archive.org/web/20171113060358/http://investors.nikeinc.com/investors/corporate-governance/?toggle=directors |archive-date=November 13, 2017 |access-date=November 13, 2017 |website=Nike, Inc.}} He also sits on the board of the National Football Foundation and is a trustee of Duke University, his alma mater.{{Cite web |date=August 25, 2011 |title=NFF Board Member Tim Cook Named CEO of Apple |url=http://www.footballfoundation.org/News/NewsDetail/tabid/567/Article/51174/nff-board-member-tim-cook-named-ceo-of-apple.aspx |url-status=live |archive-url=https://web.archive.org/web/20171113222307/http://www.footballfoundation.org/News/NewsDetail/tabid/567/Article/51174/nff-board-member-tim-cook-named-ceo-of-apple.aspx |archive-date=November 13, 2017 |access-date=November 13, 2017 |website=National Football Foundation}}{{Cite web |title=Tim Cook B'88 |url=https://trustees.duke.edu/trustees/tim-cook-b%E2%80%9988 |url-status=live |archive-url=https://web.archive.org/web/20180201093650/https://trustees.duke.edu/trustees/tim-cook-b%E2%80%9988 |archive-date=February 1, 2018 |access-date=November 13, 2017 |website=Duke University}} Cook engages in philanthropy; in March 2015 he said he planned to donate his fortune to charity.{{Cite web |url=https://www.theguardian.com/technology/2015/mar/26/tim-cook-apple-donate-800m-fortune-charity |title=Tim Cook plans to donate $800m fortune to charity before he dies |website=TheGuardian.com |date=March 27, 2015 |access-date=April 4, 2018 |archive-url=https://web.archive.org/web/20180405025320/https://www.theguardian.com/technology/2015/mar/26/tim-cook-apple-donate-800m-fortune-charity |archive-date=April 5, 2018 |url-status=live }} In 2014, Cook became the first and only chief executive of a Fortune 500 company to publicly come out as gay.{{cite web |url=https://www.nbcnews.com/video/apple-s-tim-cook-is-first-fortune-500-to-come-out-as-gay-350111811811 |title=Apple's Tim Cook Is First Fortune 500 to Come Out as Gay |author= |date=October 30, 2014 |website=NBCNews.com |access-date=November 13, 2017 |archive-url=https://web.archive.org/web/20171113222948/https://www.nbcnews.com/video/apple-s-tim-cook-is-first-fortune-500-to-come-out-as-gay-350111811811 |archive-date=November 13, 2017 |url-status=live }} In October 2014, the Alabama Academy of Honor inducted Cook, who spoke on the state's record of LGBT rights.{{Cite news |url=https://www.nytimes.com/2014/10/28/technology/apples-tim-cook-calls-on-alabama-to-protect-gay-rights.html |title=Apple's Tim Cook Calls on Alabama to Protect Gay Rights |date=October 27, 2014 |work=The New York Times |access-date=October 30, 2014 |agency=Associated Press |archive-url=https://web.archive.org/web/20141028120600/http://www.nytimes.com/2014/10/28/technology/apples-tim-cook-calls-on-alabama-to-protect-gay-rights.html |archive-date=October 28, 2014 |url-status=live }} It is the highest honor Alabama gives its citizens.{{Cite news |url=https://www.nytimes.com/2014/10/31/technology/timothy-cook-apples-chief-executive-says-he-is-proud-to-be-gay.html |title=Long Private About the Topic, Tim Cook Says He's 'Proud to Be Gay' |last=Isaac |first=Mike |date=October 30, 2014 |work=The New York Times |access-date=October 30, 2014 |archive-url=https://web.archive.org/web/20141030131330/http://www.nytimes.com/2014/10/31/technology/timothy-cook-apples-chief-executive-says-he-is-proud-to-be-gay.html |archive-date=October 30, 2014 |url-status=live }} In 2012 and 2021, Cook appeared on the Time 100, Time{{'}}s annual list of the 100 most influential people in the world.{{Cite magazine |url=http://www.time.com/time/specials/packages/article/0,28804,2111975_2111976_2112101,00.html |title=The 100 Most Influential People in the World |last=Gore |first=Al |author-link=Al Gore |date=April 12, 2012 |magazine=Time |url-status=dead |archive-url=https://web.archive.org/web/20190102101130/http://content.time.com/time/specials/packages/article/0,28804,2111975_2111976_2112101,00.html |archive-date=January 2, 2019 |access-date=August 15, 2012}}{{cite web |last1=Keane |first1=Sean |title=Tim Cook, Elon Musk among Time's 100 most influential people of 2021 |url=https://www.cnet.com/news/tim-cook-elon-musk-among-times-100-most-influential-people-of-2021/ |website=CNET |access-date=November 13, 2021 |language=en |date=September 15, 2021 |archive-date=November 7, 2021 |archive-url=https://web.archive.org/web/20211107221808/https://www.cnet.com/news/tim-cook-elon-musk-among-times-100-most-influential-people-of-2021/ |url-status=live }} As of May 2025, his net worth is estimated at US$2.4 billion, according to Forbes.{{Cite web |title=Tim Cook |url=https://www.forbes.com/profile/tim-cook/ |access-date=2025-05-14 |website=Forbes |language=en}}
Early life and education
Cook was born on November 1, 1960, in the city of Mobile, Alabama.Michael Finch II: [http://blog.al.com/live/2014/02/tim_cook_--_apple_ceo_and_robe.html Tim Cook – Apple CEO and Robertsdale's favorite son – still finds time to return to his Baldwin County roots.] {{Webarchive|url=https://web.archive.org/web/20140228132223/http://blog.al.com/live/2014/02/tim_cook_--_apple_ceo_and_robe.html |date=February 28, 2014 }} AL.com, February 24, 2014.{{Cite web |url=https://www.businessinsider.com/the-rise-of-apple-ceo-tim-cook-2016-1 |title=The rise of Apple CEO Tim Cook, the leader of the first $1 trillion company in the US |last=Weinberger |first=Matt |website=Business Insider |access-date=February 28, 2019 |archive-url=https://web.archive.org/web/20190301013426/https://www.businessinsider.com/the-rise-of-apple-ceo-tim-cook-2016-1 |archive-date=March 1, 2019 |url-status=live }} He was baptized in a Baptist church and grew up in the nearby city Robertsdale.{{Cite web |url=https://www.washingtonpost.com/opinions/pro-discrimination-religious-freedom-laws-are-dangerous-to-america/2015/03/29/bdb4ce9e-d66d-11e4-ba28-f2a685dc7f89_story.html |title=Tim Cook: Pro-discrimination 'religious freedom' laws are dangerous |last=Cook |first=Tim |date=March 29, 2016 |access-date=November 27, 2016 |newspaper=The Washington Post |archive-url=https://web.archive.org/web/20161124181332/https://www.washingtonpost.com/opinions/pro-discrimination-religious-freedom-laws-are-dangerous-to-america/2015/03/29/bdb4ce9e-d66d-11e4-ba28-f2a685dc7f89_story.html |archive-date=November 24, 2016 |url-status=live }} His father, Donald Cook,{{Cite web |last=Vân |first=Sơn |date=2024-04-15 |title=Tim Cook: 'Triết lý của Steve Jobs sẽ vẫn ở Apple 100 năm nữa' |url=https://1thegioi.vn/tim-cook-triet-ly-cua-steve-jobs-se-van-o-apple-100-nam-nua-216091.html |access-date=2024-04-16 |website=Báo Một thế giới |language=vi}} was a shipyard worker.{{cite news |last1=Underwood |first1=John |title=Living the good life: Robertsdale resident reflects on a life with few regrets |url=https://gulfcoastmedia.com/stories/living-the-good-life,64626 |access-date=18 November 2022 |work=Gulf Coast Media |language=en |archive-date=November 18, 2022 |archive-url=https://web.archive.org/web/20221118084238/https://gulfcoastmedia.com/stories/living-the-good-life,64626 |url-status=live }} His mother, Geraldine Cook, worked at a pharmacy.{{Cite web |url=http://blog.al.com/live/2014/02/tim_cook_--_apple_ceo_and_robe.html |title=Tim Cook – Apple CEO and Robertsdale's favorite son – still finds time to return to his Baldwin County roots |website=AL.com |date=February 24, 2014 |access-date=February 25, 2014 |archive-url=https://web.archive.org/web/20140228132223/http://blog.al.com/live/2014/02/tim_cook_--_apple_ceo_and_robe.html |archive-date=February 28, 2014 |url-status=live }} Cook graduated salutatorian from the public Robertsdale High School in Alabama in 1978.{{Cite news|title=Why Tim Cook's old high school is no longer giving students Apple MacBooks|url=https://www.washingtonpost.com/news/the-switch/wp/2016/03/08/why-tim-cooks-old-high-school-is-no-longer-giving-students-apple-macbooks/|last=Frankel|first=Todd|date=March 8, 2016|newspaper=The Washington Post|url-status=live|archive-url=https://web.archive.org/web/20200712193645/https://www.washingtonpost.com/news/the-switch/wp/2016/03/08/why-tim-cooks-old-high-school-is-no-longer-giving-students-apple-macbooks/|archive-date=July 12, 2020|access-date=May 7, 2020}}
Cook received a Bachelor of Science with a major in industrial engineering from Auburn University in 1982 and a Master of Business Administration from Duke University in 1988.[http://www.thewareaglereader.com/2011/08/portrait-of-new-apple-ceo-tim-cook-as-a-young-auburn-student/#.VEGJW-fOSDo Portrait of New Apple CEO Tim Cook as a Young Auburn Student] {{Webarchive|url=https://web.archive.org/web/20141023000623/http://www.thewareaglereader.com/2011/08/portrait-of-new-apple-ceo-tim-cook-as-a-young-auburn-student/#.VEGJW-fOSDo|date=October 23, 2014}}: The War Eagle Reader{{Cite news |url=http://www.dukechronicle.com/articles/2009/01/15/fuqua-grad-takes-reins-apple |title=Fuqua grad takes reins at Apple |last=Love |first=Julia |date=January 14, 2009 |work=The Chronicle (Duke University) |access-date=February 11, 2011 |archive-url=https://web.archive.org/web/20150328090902/http://www.dukechronicle.com/articles/2009/01/15/fuqua-grad-takes-reins-apple |archive-date=March 28, 2015 |url-status=dead }}
Career
=Pre-Apple era=
After graduating from Auburn University, Cook spent twelve years in IBM's personal computer business, ultimately as director of North American fulfillment.{{Cite web|title=Tim Cook {{!}} American business executive|url=https://www.britannica.com/biography/Tim-Cook|website=Encyclopedia Britannica|language=en|access-date=May 7, 2020|archive-url=https://web.archive.org/web/20200715094701/https://www.britannica.com/biography/Tim-Cook|archive-date=July 15, 2020|url-status=live}} During this time, Cook also earned his MBA from Duke University, becoming a Fuqua Scholar in 1988.{{Cite web|title=Apple CEO to deliver 2018 Duke commencement address|url=https://www.newsobserver.com/news/local/education/article195793864.html|date=January 20, 2018|website=The News and Observer|url-status=live|archive-url=https://web.archive.org/web/20180622020417/http://www.newsobserver.com/news/local/education/article195793864.html|archive-date=June 22, 2018|access-date=May 7, 2020}} Later, he was the chief operating officer of the computer reseller division of Intelligent Electronics.{{Cite web |title=Tim Cook Fast Facts |url=https://edition.cnn.com/2013/04/30/us/tim-cook-fast-facts/index.html |access-date=17 April 2023 |website=CNN |date=April 30, 2013 |archive-date=April 17, 2023 |archive-url=https://web.archive.org/web/20230417135710/https://edition.cnn.com/2013/04/30/us/tim-cook-fast-facts/index.html |url-status=live }} In 1997, he became the vice president for corporate materials at Compaq, but took up his position at Apple six months later.{{Cite news |url=https://money.cnn.com/2011/08/24/technology/cook_apple.fortune/index3.htm?iid=EL |title=The genius of Steve |date=August 24, 2011 |work=CNN |access-date=October 4, 2013 |archive-url=https://web.archive.org/web/20131004230845/http://money.cnn.com/2011/08/24/technology/cook_apple.fortune/index3.htm?iid=EL |archive-date=October 4, 2013 |url-status=live}}
=Apple era=
==Early career==
In 1998, Steve Jobs asked Cook to join Apple. In a commencement speech at Auburn University, Cook said he decided to join Apple after meeting Jobs:
{{blockquote|Any purely rational consideration of cost and benefits lined up in Compaq's favor, and the people who knew me best advised me to stay at Compaq... On that day in early 1998, I listened to my intuition, not the left side of my brain or for that matter even the people who knew me best... no more than five minutes into my initial interview with Steve, I wanted to throw caution and logic to the wind and join Apple. My intuition already knew that joining Apple was a once-in-a-lifetime opportunity to work for the creative genius and to be on the executive team that could resurrect a great American company.{{Cite web |url=http://www.fastcompany.com/1776338/tim-cook-apple-ceo-auburn-university-commencement-speech-2010 |title=Commencement Address at Auburn University, 2010 |last=Cook |first=Tim |date=August 26, 2011 |publisher=Fast Co Design |access-date=October 4, 2013 |archive-url=https://web.archive.org/web/20131005000233/http://www.fastcompany.com/1776338/tim-cook-apple-ceo-auburn-university-commencement-speech-2010 |archive-date=October 5, 2013 |url-status=live }}|sign=|source=}}
His first position was senior vice president for worldwide operations.{{Cite web|title=Apple CEO Tim Cook had an impact on the company before he was even hired|url=https://www.businessinsider.com/tim-cook-influenced-apple-and-steve-jobs-before-he-was-even-hired-2019-4|last=Eadicicco|first=Lisa|website=Business Insider|access-date=May 7, 2020|archive-url=https://web.archive.org/web/20200314185501/https://www.businessinsider.com/tim-cook-influenced-apple-and-steve-jobs-before-he-was-even-hired-2019-4|archive-date=March 14, 2020|url-status=live}} Cook closed factories and warehouses, and replaced them with contract manufacturers; this resulted in a reduction of the company's inventory from months to days. Predicting its importance, his group had invested in long-term deals such as advance investment in flash memory since 2005. This guaranteed a stable supply of what became the iPod Nano, then iPhone and iPad. Competitors at Hewlett-Packard described their cancelled HP TouchPad tablet computer and later said that it was made from "cast-off, reject iPad parts".{{Cite web|title=Pre to postmortem: the inside story of the death of Palm and webOS|url=https://www.theverge.com/2012/6/5/3062611/palm-webos-hp-inside-story-pre-postmortem|last=Ziegler|first=Chris|website=The Verge|date=June 5, 2012|access-date=September 11, 2014|archive-url=https://web.archive.org/web/20140828135523/http://www.theverge.com/2012/6/5/3062611/palm-webos-hp-inside-story-pre-postmortem|archive-date=August 28, 2014|url-status=live}} Cook's actions were recognized for keeping costs under control, and combined with the rest of the company, generated huge profits.{{Cite news|last=Lashinsky|first=Adam|date=November 10, 2008|title=The genius behind Steve|work=CNN|url=https://money.cnn.com/2008/11/09/technology/cook_apple.fortune/index.htm|access-date=November 17, 2008|archive-url=https://web.archive.org/web/20190403080458/https://money.cnn.com/2008/11/09/technology/cook_apple.fortune/index.htm|archive-date=April 3, 2019|url-status=live}}
File:Tim Cook WWDC 2012.jpg at the 2012 World Wide Developers Conference]]
In January 2007,{{Cite news |url=https://www.nytimes.com/2011/01/24/technology/24cook.html?pagewanted=all |title=The Understudy Takes the Stage at Apple |last=Helft |first=Miguel |date=January 23, 2011 |work=The New York Times |access-date=February 11, 2011 |archive-url=https://web.archive.org/web/20120122031434/http://www.nytimes.com/2011/01/24/technology/24cook.html?pagewanted=all |archive-date=January 22, 2012 |url-status=live }} Cook was promoted to lead operations and was chief executive in 2009, while Jobs, in failing health, was away on a leave of absence. In January 2011, Apple's board of directors approved a third medical leave of absence requested by Jobs. During that time, Cook was responsible for most of Apple's day-to-day operations, while Jobs made most major decisions.{{Cite news |url=https://www.bbc.co.uk/news/technology-12205173 |title=Apple boss Steve Jobs takes 'medical leave' |date=January 17, 2011 |work=BBC News |access-date=February 11, 2011 |archive-url=https://web.archive.org/web/20110119050439/http://www.bbc.co.uk/news/technology-12205173 |archive-date=January 19, 2011 |url-status=live }}{{Cite web |url=https://www.forbes.com/sites/robinferracone/2011/09/13/an-outsiders-view-of-apples-succession-plan-3/ |title=An Outsider's View of Apple's Succession Plan |last=Robin Ferracone |date=September 13, 2011 |website=Forbes.com |access-date=August 25, 2014 |archive-url=https://web.archive.org/web/20140911133015/http://www.forbes.com/sites/robinferracone/2011/09/13/an-outsiders-view-of-apples-succession-plan-3/ |archive-date=September 11, 2014 |url-status=live }}
==Apple chief executive==
After Jobs resigned as CEO and became chairman of the board, Cook was named the new chief executive officer of Apple Inc. on August 24, 2011.{{Cite news |url=https://www.reuters.com/article/us-apple-idUSTRE77N82K20110824 |title=Steve Jobs resigns from Apple, Cook becomes CEO |date=August 24, 2011 |access-date=August 24, 2011 |work=Reuters |archive-url=https://web.archive.org/web/20120827040000/http://www.reuters.com/article/2011/08/24/us-apple-idUSTRE77N82K20110824 |archive-date=August 27, 2012 |url-status=live }} Six weeks later, on October 5, 2011, Jobs died due to complications from pancreatic cancer.{{Cite web |url=https://gizmodo.com/5851475/steve-jobs-worked-the-day-before-he-died |title=Steve Jobs Worked the Day Before He Died |last=Biddle, Sam |date=October 19, 2011 |website=Gizmodo |url-status=live |archive-url=https://web.archive.org/web/20120615134508/http://gizmodo.com/5851475/steve-jobs-worked-the-day-before-he-died |archive-date=June 15, 2012 |access-date=October 21, 2011 }} Forbes contributor Robin Ferracone wrote in September 2011: "Jobs and Cook proceeded to forge a strong partnership, and rescued the company from its death spiral, which took it from $11 billion in revenue in 1995 down to less than $6 billion in 1998 ... Under their leadership, the company went from its nadir to a remarkable $100 billion today".{{Cite web |url=https://www.growdaily.co.uk/4961-2 |title=#MCM – Tim Cook | Grow Daily |access-date=June 17, 2020 |archive-url=https://web.archive.org/web/20200617070626/https://www.growdaily.co.uk/4961-2 |archive-date=June 17, 2020 |url-status=live }}
On October 29, 2012, Cook made major changes to the company's executive team. Scott Forstall resigned as senior vice president of iOS after the poorly received launch of Apple Maps, and became an advisor to Cook until he eventually departed from the company in 2013. John Browett, who was senior VP of retail, was dismissed six months after he commenced at Apple, and given 100,000 shares worth US$60 million.{{Cite web |url=https://www.cultofmac.com/163180/apple-welcomes-new-retail-vp-john-browett-with-60-million-in-stock/ |title=Apple Welcomes New Retail VP John Browett With $60 Million In Stock |last=Heath |first=Alex |date=April 25, 2012 |website=Cult Of Mac |url-status=live |archive-url=https://web.archive.org/web/20130513141746/http://www.cultofmac.com/163180/apple-welcomes-new-retail-vp-john-browett-with-60-million-in-stock/ |archive-date=May 13, 2013 |access-date=May 2, 2013}} Forstall's duties were divided among four other Apple executives: design SVP Jony Ive assumed leadership of Apple's human interface team; Craig Federighi became the new head of iOS software engineering; services chief Eddy Cue became responsible for Maps and Siri; and Bob Mansfield, previously SVP of hardware engineering, became the head of a new technology group.{{Cite web |url=https://www.apple.com/pr/library/2012/10/29Apple-Announces-Changes-to-Increase-Collaboration-Across-Hardware-Software-Services.html |title=Apple Announces Changes to Increase Collaboration Across Hardware, Software & Services |date=October 29, 2012 |publisher=Apple Inc. |access-date=October 29, 2012 |archive-url=https://web.archive.org/web/20121029235405/http://www.apple.com/pr/library/2012/10/29Apple-Announces-Changes-to-Increase-Collaboration-Across-Hardware-Software-Services.html |archive-date=October 29, 2012 |url-status=live }}
File:The Apple CEO, Mr. Tim Cook calls on the Prime Minister, Shri Narendra Modi, in New Delhi on May 21, 2016 (1).jpg in New Delhi]]
Cook made the executive changes after the third quarter of fiscal year 2012, when revenues and profits grew less than predicted.{{Cite news |url=https://www.theguardian.com/technology/2012/oct/30/apple-tim-cook-ruthless-streak |title=Apple's Tim Cook shows ruthless streak in firing maps and retail executives |last=Arthur |first=Charles |date=October 30, 2012 |work=The Guardian |location=London |access-date=December 17, 2016 |archive-url=https://web.archive.org/web/20171024152617/https://www.theguardian.com/technology/2012/oct/30/apple-tim-cook-ruthless-streak |archive-date=October 24, 2017 |url-status=live }} Forstall's resignation was widely seen as a dismissal,{{Cite web |last=Arthur |first=Charles |date=2012-10-30 |title=Apple's Tim Cook shows ruthless streak in firing maps and retail executives |url=http://www.theguardian.com/technology/2012/oct/30/apple-tim-cook-ruthless-streak |access-date=2022-11-04 |website=The Guardian |language=en |archive-date=June 12, 2018 |archive-url=https://web.archive.org/web/20180612144928/https://www.theguardian.com/technology/2012/oct/30/apple-tim-cook-ruthless-streak |url-status=live }}{{Cite web |last=Yarow |first=Jay |date=Dec 6, 2012 |title=Tim Cook: Why I Fired Scott Forstall |url=https://www.businessinsider.com/tim-cook-why-i-fired-scott-forstall-2012-12 |access-date=2022-11-04 |website=Business Insider |language=en-US |archive-date=March 31, 2023 |archive-url=https://web.archive.org/web/20230331164149/https://www.businessinsider.com/tim-cook-why-i-fired-scott-forstall-2012-12 |url-status=live }} allegedly caused by Cook's desire to reduce "rivalries between executives",{{Cite book |last=Mickle |first=Tripp |url=https://books.google.com/books?id=M0I7EAAAQBAJ |title=After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul |date=2022-05-03 |publisher=HarperCollins |isbn=978-0-06-300983-7 |language=en |quote= |access-date=November 4, 2022 |archive-date=April 4, 2023 |archive-url=https://web.archive.org/web/20230404101308/https://books.google.com/books?id=M0I7EAAAQBAJ |url-status=live }}{{Rp|page=127}} and drew criticism, as Forstall had been seen as a possible successor to Cook.{{Cite news |url=http://www.businessinsider.com/ex-employee-why-firing-scott-forstall-was-a-mistake-2012-11 |title=Fired Apple Executive Scott Forstall 'Was The Best Approximation Of Steve Jobs That Apple Had Left' |last=Jay Yarow |date=November 12, 2012 |work=Business Insider |access-date=May 2, 2013 |archive-url=https://web.archive.org/web/20130511003956/http://www.businessinsider.com/ex-employee-why-firing-scott-forstall-was-a-mistake-2012-11 |archive-date=May 11, 2013 |url-status=live }}
In May 2013 Cook shared that his leadership focused on people, strategy, and execution; he explained, "If you get those three right the world is a great place."{{Cite web |date=May 29, 2013 |title=Apple CEO and Fuqua Alum Tim Cook Talks Leadership at Duke |url=http://www.fuqua.duke.edu/news_events/feature_stories/tim-cook-talks-leadership/ |url-status=live |archive-url=https://web.archive.org/web/20140221221148/http://www.fuqua.duke.edu/news_events/feature_stories/tim-cook-talks-leadership/ |archive-date=February 21, 2014 |access-date=February 4, 2014 |publisher=The Fuqua School of Business, Duke University}} Under Cook's leadership, Apple increased its donations to charity, and in 2013 he hired Lisa Jackson, formerly the head of the Environmental Protection Agency, to assist Apple with the development of its renewable energy activities.{{Cite web |last=Patel |first=Nilay |date=February 2, 2012 |title=Tim Cook boasts about Apple's charitable contributions during internal all-hands meeting |url=https://www.theverge.com/2012/2/2/2766403/tim-cook-apple-charity-project-red-stanford |url-status=live |archive-url=https://web.archive.org/web/20130606215427/http://www.theverge.com/2012/2/2/2766403/tim-cook-apple-charity-project-red-stanford |archive-date=June 6, 2013 |access-date=May 21, 2013 |publisher=The Verge}}{{Cite news |date=December 10, 2012 |title=Apple's softer side emerges under Cook |url=http://www.3news.co.nz/Apples-softer-side-emerges-under-Cook/tabid/412/articleID/279793/Default.aspx |url-status=live |archive-url=https://web.archive.org/web/20130211122326/http://www.3news.co.nz/Apples-softer-side-emerges-under-Cook/tabid/412/articleID/279793/Default.aspx |archive-date=February 11, 2013 |access-date=December 9, 2012 |work=3 News NZ}}
On February 28, 2014, Cook made headlines when he challenged shareholders to "get out of the stock" if they did not share the company's views on sustainability and climate change.{{Cite news |url=http://tech.fortune.cnn.com/2014/03/01/apple-cook-shareholders-sustainability/ |title=Apple's Tim Cook picks a fight with climate change deniers |date=March 1, 2014 |work=CNN |access-date=March 1, 2014 |archive-url=https://web.archive.org/web/20140301160457/http://tech.fortune.cnn.com/2014/03/01/apple-cook-shareholders-sustainability/ |archive-date=March 1, 2014 |url-status=live }} In May 2016, Cook traveled to China to meet with government officials there after the Chinese government closed Apple's online iTunes Store and Apple Books store.{{Cite web |url=https://www.theverge.com/2016/5/6/11606412/apple-china-books-movies-tim-cook-visit |title=Tim Cook reportedly traveling to China following closure of Apple's online stores |last=Vincent |first=James |date=May 6, 2016 |website=The Verge |access-date=November 27, 2016 |archive-url=https://web.archive.org/web/20161030190438/http://www.theverge.com/2016/5/6/11606412/apple-china-books-movies-tim-cook-visit |archive-date=October 30, 2016 |url-status=live }}
File:Tim Cook with Chongqing Mayor Huang in Apple Jiefangbei.jpg Mayor Huang in Apple Store Jiefangbei, China, August 17, 2016]]
In 2016, some analysts compared Cook to former Microsoft CEO Steve Ballmer, claiming that innovation had died down since he replaced Jobs, similar to when Ballmer became Microsoft CEO in 2000.{{Cite web |url=https://venturebeat.com/2016/10/25/why-tim-cook-is-steve-ballmer/ |title=Why Tim Cook is Steve Ballmer |date=October 26, 2016 |access-date=November 12, 2017 |archive-url=https://web.archive.org/web/20171113003548/https://venturebeat.com/2016/10/25/why-tim-cook-is-steve-ballmer/ |archive-date=November 13, 2017 |url-status=live }}{{Cite web |url=https://www.cio.com/article/3170935/leadership-management/apple-is-tim-cook-turning-into-steve-ballmer.html |title=Apple: Is Tim Cook turning into Steve Ballmer? |last=Lynch |first=Jim |access-date=November 12, 2017 |archive-url=https://web.archive.org/web/20171113005933/https://www.cio.com/article/3170935/leadership-management/apple-is-tim-cook-turning-into-steve-ballmer.html |archive-date=November 13, 2017 |url-status=live }} In December 2017, Cook was a speaker at the World Internet Conference in China.{{Cite web |url=https://www.theverge.com/2017/12/4/16733202/china-apple-google-tim-cook-sundar-pichai-open-internet-surprise-guests |title=Apple's Tim Cook and Google's Sundar Pichai were surprise guests at China's internet conference |last=Liao |first=Shannon |date=December 4, 2017 |website=The Verge |access-date=December 5, 2017 |archive-url=https://web.archive.org/web/20171204172723/https://www.theverge.com/2017/12/4/16733202/china-apple-google-tim-cook-sundar-pichai-open-internet-surprise-guests |archive-date=December 4, 2017 |url-status=live }}{{Cite web |url=https://qz.com/1145637/2017-world-internet-conference-tim-cook-and-sundar-pichais-surprise-remarks/ |title=Tim Cook and Sundar Pichai's surprise remarks at China's "open internet" conference |last=Horwitz |first=Josh |date=December 4, 2017 |website=QZ |access-date=December 5, 2017 |archive-url=https://web.archive.org/web/20171206074449/https://qz.com/1145637/2017-world-internet-conference-tim-cook-and-sundar-pichais-surprise-remarks/ |archive-date=December 6, 2017 |url-status=live }} Cook was appointed chairman of the advisory board for Tsinghua University's economics school in October 2019 for a three-year term.{{Cite web|url=https://www.businessinsider.com/apple-ceo-tim-cook-to-be-chinese-business-school-chairman-2019-10|title=Apple CEO Tim Cook took a chairman position at one of China's top business schools|last=Wood|first=Charlie|website=Business Insider|access-date=November 20, 2019|archive-url=https://web.archive.org/web/20191115203246/https://www.businessinsider.com/apple-ceo-tim-cook-to-be-chinese-business-school-chairman-2019-10|archive-date=November 15, 2019|url-status=live}}
Several other lawmakers criticized Cook in 2019 over Apple's decision to remove an app used by pro-democracy protesters in Hong Kong from its App Store.{{cite news |title=AOC and Ted Cruz call out Apple for dropping Hong Kong app in joint letter |url=https://www.theverge.com/2019/10/18/20921300/rebulicans-democrats-blizzard-apple-china-hong-kong-app-censorship |work=The Verge |date=October 18, 2019 |access-date=October 3, 2020 |archive-date=November 12, 2020 |archive-url=https://web.archive.org/web/20201112023627/https://www.theverge.com/2019/10/18/20921300/rebulicans-democrats-blizzard-apple-china-hong-kong-app-censorship |url-status=live }} They accused Apple of censorship, and co-signed a letter to Cook that read, "Apple's decisions last week to accommodate the Chinese government by taking down HKMaps is deeply concerning. We urge you in the strongest terms to reverse course, to demonstrate that Apple puts values above market access, and to stand with the brave men and women fighting for basic rights and dignity in Hong Kong."{{cite news |title=Lawmakers condemn Apple, Activision Blizzard over censorship of Hong Kong protesters |url=https://thehill.com/policy/technology/466507-bipartisan-lawmakers-condemn-apple-activision-blizzard-over-censorship-of |work=The Hill |date=October 18, 2019 |access-date=October 3, 2020 |archive-date=October 1, 2020 |archive-url=https://web.archive.org/web/20201001133916/https://thehill.com/policy/technology/466507-bipartisan-lawmakers-condemn-apple-activision-blizzard-over-censorship-of |url-status=live }} Cook explained in an internal letter why the company removed the Hong Kong mapping app used by protesters to coordinate movements.{{cite news |title=Tim Cook defends Apple's removal of Hong Kong mapping app |url=https://www.theguardian.com/technology/2019/oct/10/tim-cook-apple-hong-kong-mapping-app-removal |work=The Guardian |date=October 10, 2019 |access-date=October 3, 2020 |archive-date=July 4, 2021 |archive-url=https://web.archive.org/web/20210704144147/https://www.theguardian.com/technology/2019/oct/10/tim-cook-apple-hong-kong-mapping-app-removal |url-status=live }}
In 2016, Cook signed a $275 billion deal with Chinese officials.{{Cite web|agency=Reuters|date=2021-12-07|title=Tim Cook reportedly signed five-year $275bn deal with Chinese officials|url=https://www.theguardian.com/technology/2021/dec/07/apple-china-deal-tim-cook|access-date=2021-12-08|website=The Guardian|language=en|archive-date=December 8, 2021|archive-url=https://web.archive.org/web/20211208001308/https://www.theguardian.com/technology/2021/dec/07/apple-china-deal-tim-cook|url-status=live}} The deal{{snd}}personally negotiated by Cook{{snd}}paved the way for increased censorship by Apple in China, for example the removal of Muslim content, preventing users from entering numbers that refer to the date of the Tiananmen Square Massacre, censoring Chinese words like "human rights" or "democracy", and manipulating Apple Maps to support China in the Senkaku Islands dispute by making Chinese-claimed islands appear larger than they actually were.{{Cite web|access-date=December 13, 2021|work=The Verge|url=https://www.theverge.com/2021/12/10/22826695/apple-china-mou-275-billion-tim-cook-icloud|title=Apple's concessions in China reportedly include a secret $275 billion deal and one odd change in Maps|author=Richard Lawler|date=December 10, 2021|archive-date=December 12, 2021|archive-url=https://web.archive.org/web/20211212215433/https://www.theverge.com/2021/12/10/22826695/apple-china-mou-275-billion-tim-cook-icloud|url-status=live}}{{Cite web|access-date=December 13, 2021|work=The Verge|url=https://www.theverge.com/2021/8/19/22632029/apple-engraving-filter-censorship-keyword-china-hong-kong-taiwan|title=The four numbers Apple won't let you engrave on your iPad in China|date=August 19, 2021|author=James Vincent|archive-date=December 13, 2021|archive-url=https://web.archive.org/web/20211213172600/https://www.theverge.com/2021/8/19/22632029/apple-engraving-filter-censorship-keyword-china-hong-kong-taiwan|url-status=live}}{{Cite web|access-date=December 13, 2021|work=The Verge|url=https://www.theverge.com/2021/10/15/22728257/apple-quran-majeed-app-removed-china|title=Apple removed a popular Quran app in China|date=October 15, 2021|author=Ian Carlos Campbell|archive-date=December 13, 2021|archive-url=https://web.archive.org/web/20211213172557/https://www.theverge.com/2021/10/15/22728257/apple-quran-majeed-app-removed-china|url-status=live}} In August 2021, Cook received an approximate $750 million payout, selling more than five million shares in Apple, ten years after becoming CEO.{{Cite news|date=2021-08-27|title=Apple chief executive Tim Cook gets $750m payout|language=en-GB|work=BBC News|url=https://www.bbc.com/news/business-58352098|access-date=2021-08-27|archive-date=August 27, 2021|archive-url=https://web.archive.org/web/20210827131630/https://www.bbc.com/news/business-58352098|url-status=live}}{{Cite news|title=Become an FT subscriber to read {{!}} Financial Times|url=https://www.ft.com/content/c8694f10-7d60-484b-aa50-a3162f61d908|access-date=2021-08-27|newspaper=Financial Times|date=August 27, 2021|last1=Bradshaw|first1=Tim|archive-date=August 27, 2021|archive-url=https://web.archive.org/web/20210827132957/https://www.ft.com/content/c8694f10-7d60-484b-aa50-a3162f61d908|url-status=live}}
Political affiliations
File:Donald Trump and Tim Cook 2018-04-25.jpg in the Oval Office at the White House, April 25, 2018]]
During the 2008 election cycle, Cook donated to Barack Obama's first White House election.{{Cite web |url=https://www.npr.org/sections/alltechconsidered/2013/12/16/251787365/um-chaddickerson-how-did-you-get-an-invite-to-the-white-house |title=Almost All Tech Execs At White House Supported Obama Campaign |website=NPR |date=December 17, 2013 |access-date=June 21, 2016 |archive-url=https://web.archive.org/web/20180410143433/https://www.npr.org/sections/alltechconsidered/2013/12/16/251787365/um-chaddickerson-how-did-you-get-an-invite-to-the-white-house |archive-date=April 10, 2018 |url-status=live |last1=Henn |first1=Steve }} While it had been reported in early 2011 that Cook was gay,{{Cite web |url=http://gawker.com/5736917/meet-apples-new-boss-the-most-powerful-gay-man-in-silicon-valley |title=Meet Apple's New Boss, The Most Powerful Gay Man in Silicon Valley |date=January 20, 2011 |website=Gawker |access-date=November 1, 2014 |archive-url=https://web.archive.org/web/20110829012502/http://gawker.com/5736917/meet-apples-new-boss-the-most-powerful-gay-man-in-silicon-valley |archive-date=August 29, 2011 |url-status=live }}{{Cite web |url=http://www.advocate.com/business/2011/10/19/apples-newest-product-gay-icon |title=Apple's Newest Product: Gay iCon? |date=October 19, 2011 |website=advocate.com |access-date=November 1, 2014 |archive-url=https://web.archive.org/web/20141101044749/http://www.advocate.com/business/2011/10/19/apples-newest-product-gay-icon |archive-date=November 1, 2014 |url-status=live }} at the time, and prior to his October 2014 public statement, Cook chose to keep his personal life private.{{Cite web |url=http://www.advocate.com/business/2012/12/06/apple-ceo-tim-cook-finally-does-big-interview |title=Apple CEO Tim Cook Finally Takes Questions |date=December 6, 2012 |website=advocate.com |access-date=November 1, 2014 |quote=He described himself repeatedly as 'private' |archive-url=https://web.archive.org/web/20141101042608/http://www.advocate.com/business/2012/12/06/apple-ceo-tim-cook-finally-does-big-interview |archive-date=November 1, 2014 |url-status=live }} He did publicly support LGBT rights.{{Cite web |url=http://upstart.bizjournals.com/entrepreneurs/hot-shots/2013/12/23/tim-cook-memo-mentions-gay-rights.html?page=all |title=Tim Cook's memo takes public battle for gay rights to his employees |date=December 23, 2013 |website=upstart.bizjournals.com/ |access-date=November 1, 2014 |quote=The traditionally reserved CEO kicked off this recent burst of public statements in support of the rights of the LGBTQ community with an op-ed in the Wall Street Journal urging Congress to pass the Employment Nondiscrimination Act (ENDA) protecting employees against discrimination in the workplace. |archive-url=https://web.archive.org/web/20141101061227/http://upstart.bizjournals.com/entrepreneurs/hot-shots/2013/12/23/tim-cook-memo-mentions-gay-rights.html?page=all |archive-date=November 1, 2014 |url-status=live }}
In 2015, Cook said he donated to Democratic senators Chuck Schumer and Patrick Leahy for their stances on ebook pricing and surveillance reform, respectively. During the same election cycle, he hosted a fundraiser for Republican senator Rob Portman.{{Cite web |url=https://www.politico.com/story/2016/06/tim-cook-apple-paul-ryan-fundraiser-224554 |title=Apple's Cook to host Paul Ryan fundraiser amid Trump woes |last=Romm |first=Tony |date=June 20, 2016 |website=Politico |url-status=live |archive-url=https://web.archive.org/web/20160621000037/https://www.politico.com/story/2016/06/tim-cook-apple-paul-ryan-fundraiser-224554 |archive-date=June 21, 2016 |access-date=June 21, 2016}} In early March 2016, Cook disclosed that he donated to the election campaign of Democratic representative Zoe Lofgren of California. In early June, Cook hosted a private fundraiser along with then speaker of the U.S. House of Representatives Paul Ryan. The event was described by Politico as "a joint fundraising committee aimed at helping to elect other House Republicans."
In the 2016 election, Cook raised funds for the presidential campaign of Hillary Clinton.{{Cite web |url=http://fortune.com/2016/08/24/apple-tim-cook-fundraiser-clinton/ |title=Apple CEO Tim Cook Is Hosting a Fundraiser for Hillary Clinton |last=Pressman |first=Aaron |date=August 24, 2016 |website=www.fortune.com |publisher=Fortune |access-date=September 3, 2017 |archive-url=https://web.archive.org/web/20170903121528/http://fortune.com/2016/08/24/apple-tim-cook-fundraiser-clinton/ |archive-date=September 3, 2017 |url-status=live }} At one point, Clinton's campaign considered Cook as a candidate for Vice President.{{Cite web |url=https://www.businessinsider.com/wikileaks-email-shows-apple-ceo-tim-cook-on-vp-shortlist-2016-10 |title=Hillary Clinton's campaign considered Apple CEO Tim Cook for vice president |last=Leswing |first=Kif |date=October 18, 2016 |website=Business Insider |url-status=live |archive-url=https://web.archive.org/web/20161025045429/https://www.businessinsider.com/wikileaks-email-shows-apple-ceo-tim-cook-on-vp-shortlist-2016-10 |archive-date=October 25, 2016 |access-date=September 3, 2017}} In September 2017 at Bloomberg's Global Business Forum, Cook defended the DACA immigration program. He expressed his dissatisfaction with the direction of Donald Trump's administration, stating: "This is unacceptable. This is not who we are as a country. I am personally shocked that there is even a discussion of this."{{Cite web |last=Balakrishnan |first=Anita |date=September 20, 2017 |title=CEO Tim Cook says Apple is pushing extremely hard on DACA: 'I am personally shocked that there is even a discussion of this' |url=https://www.cnbc.com/2017/09/20/apple-ceo-tim-cooks-views-on-immigration-and-daca.html |url-status=live |archive-url=https://web.archive.org/web/20171008130232/https://www.cnbc.com/2017/09/20/apple-ceo-tim-cooks-views-on-immigration-and-daca.html |archive-date=October 8, 2017 |access-date=October 8, 2017 |website=CNBC}}{{Cite web |url=https://www.recode.net/2017/9/20/16338626/tim-cook-bloomberg-forum-dreamers-immigration |title=Tim Cook says DACA is the 'biggest issue of our time' |website=Recode |date=September 20, 2017 |access-date=October 8, 2017 |archive-url=https://web.archive.org/web/20171007112356/https://www.recode.net/2017/9/20/16338626/tim-cook-bloomberg-forum-dreamers-immigration |archive-date=October 7, 2017 |url-status=live}}
In 2018, at a privacy conference in Brussels, Cook expressed his opinions on the stockpiling of personal data by tech firms, suggesting that it amounted to surveillance and should make the public "very uncomfortable."{{Cite web |title=Tim Cook mounted his most stinging attack yet on companies like Facebook and Google that hoard 'industrial' quantities of data |url=https://www.businessinsider.com/apple-ceo-tim-cook-attacks-tech-firms-that-hoard-data-2018-10 |url-status=live |website=Business Insider |access-date=September 18, 2019 |archive-url=https://web.archive.org/web/20190927054757/https://www.businessinsider.com/apple-ceo-tim-cook-attacks-tech-firms-that-hoard-data-2018-10 |archive-date=September 27, 2019}} In a meeting for the American Workforce Policy Advisory Board with President Donald Trump in March 2019, Trump referred to Cook as "Tim Apple".{{cite web |last1=Feiner |first1=Lauren |date=March 11, 2019 |title=Trump says he called Apple's CEO 'Tim Apple' to save time after reportedly telling donors he never said it |url=https://www.cnbc.com/2019/03/11/trump-defends-his-tim-apple-comment.html |website=CNBC |access-date=April 14, 2021 |archive-date=May 14, 2020 |archive-url=https://web.archive.org/web/20200514102313/https://www.cnbc.com/2019/03/11/trump-defends-his-tim-apple-comment.html |url-status=live }} Cook leaned into the slip-up by changing his display name on Twitter to Tim Apple.{{cite news |last1=Wang |first1=Amy B. |date=March 7, 2019 |title=Trump called Tim Cook 'Tim Apple,' and the Apple CEO is leaning into it |url=https://www.washingtonpost.com/technology/2019/03/07/trump-called-tim-cook-tim-apple-apple-ceo-is-leaning-into-it/ |newspaper=The Washington Post |access-date=April 14, 2021 |archive-date=August 31, 2020 |archive-url=https://web.archive.org/web/20200831183728/https://www.washingtonpost.com/technology/2019/03/07/trump-called-tim-cook-tim-apple-apple-ceo-is-leaning-into-it/ |url-status=live }}
In January 2025, Cook personally donated $1 million to Donald Trump's inaugural committee.{{Cite web |last=Allen |first=Mike |date=2025-01-03 |title=Scoop: Apple CEO Tim Cook donates $1 million to Trump inauguration |url=https://www.axios.com/2025/01/03/tim-cook-apple-donate-1-million-trump-inauguration |url-status=live |archive-url=https://web.archive.org/web/20250507195323/https://www.axios.com/2025/01/03/tim-cook-apple-donate-1-million-trump-inauguration |archive-date=2025-05-07 |access-date=2025-06-01 |website=Axios |language=en}} On January 20, 2025, Cook attended the second inauguration of Donald Trump inside the rotunda of the U.S. Capitol. Other billionaires were also there including Elon Musk, Mark Zuckerberg, and Jeff Bezos.{{cite news |last1=Huang |first1=Jon |date=January 20, 2025 |title=A Closer Look At Who Attended Trump's Second Inauguration |url=https://www.nytimes.com/interactive/2025/01/20/us/politics/trump-inauguration-attendees.html|newspaper=The New York Times |access-date=January 20, 2025 |url-status=live }}
Personal life
Cook is a fitness enthusiast and enjoys hiking, cycling, and going to the gym. He is known for being solitary, using an off-campus fitness center for privacy, and little is publicly shared about his personal life. He explained in October 2014 that he has sought to achieve a "basic level of privacy".{{Cite news |last=Lashinsky |first=Adam |date=November 10, 2008 |title=The genius behind Steve |url=https://money.cnn.com/2008/11/09/technology/cook_apple.fortune/index.htm |url-status=live |archive-url=https://web.archive.org/web/20190403080458/https://money.cnn.com/2008/11/09/technology/cook_apple.fortune/index.htm |archive-date=April 3, 2019 |access-date=May 25, 2010 |work=CNN}}{{Cite web |url=http://mobilitydigest.com/tim-cook-coming-into-his-own/ |title=Tim Cook Coming Into His Own |last=Walter Smyth |date=March 2, 2014 |website=Mobility Digest |access-date=August 25, 2014 |archive-url=https://web.archive.org/web/20140922003625/http://mobilitydigest.com/tim-cook-coming-into-his-own/ |archive-date=September 22, 2014 |url-status=live }} Cook was misdiagnosed with multiple sclerosis in 1996, an incident he said made him "see the world in a different way". He has since taken part in charity fundraising, such as cycle races to raise money for the disease. He later told the Auburn alumni magazine that his symptoms came from "lugging a lot of incredibly heavy luggage around".{{Cite news |url=https://online.wsj.com/news/articles/SB10001424052702304610404579405420617578250 |title=The Job After Steve Jobs: Tim Cook and Apple |last=Kane |first=Yukari |website=Wall Street Journal |date=March 2014 |access-date=September 11, 2014 |archive-url=https://web.archive.org/web/20140917005841/http://online.wsj.com/news/articles/SB10001424052702304610404579405420617578250 |archive-date=September 17, 2014 |url-status=live }}
Cook has said that in 2009 he offered a portion of his liver to Jobs, as they shared a rare blood type. Cook said that Jobs responded by yelling, "I'll never let you do that. I'll never do that."[https://www.theregister.co.uk/2015/03/13/tim_cook_tried_to_foist_his_liver_on_steve_jobs/ I BEG YOU, mighty Jobs, TAKE MY LIVER, Cook told Apple's dying co-founder] {{Webarchive|url=https://web.archive.org/web/20170816154815/http://www.theregister.co.uk/2015/03/13/tim_cook_tried_to_foist_his_liver_on_steve_jobs |date=August 16, 2017 }}. The Register. March 13, 2015 While delivering the 2010 commencement speech at Auburn, Cook emphasized the importance of intuition during significant decision-making processes, and explained that preparation and hard work are also necessary to execute on intuition.{{Cite AV media |url=https://www.youtube.com/watch?v=xEAXuHvzjao |title=Auburn University Spring 2010 Commencement Speaker Tim Cook |date=May 14, 2010 |publisher=Auburn University |access-date=August 27, 2011 |archive-url=https://web.archive.org/web/20110826192715/http://www.youtube.com/watch?v=xEAXuHvzjao |archive-date=August 26, 2011 |url-status=live }} In 2015, Cook was named to Duke University's board of trustees for a six-year term.{{Cite web |date=2015-07-07 |title=Tim Cook Named to Duke University's Board of Trustees on Six-Year Term |url=https://www.macrumors.com/2015/07/07/tim-cook-duke-university-board-of-trustees/ |access-date=2024-08-04 |website=MacRumors |language=en |archive-date=September 13, 2024 |archive-url=https://web.archive.org/web/20240913145801/https://www.macrumors.com/2015/07/07/tim-cook-duke-university-board-of-trustees/ |url-status=live }} He later delivered the university's commencement address in 2018.{{Cite magazine |last=Langone |first=Alix |date=2018-05-13 |title='Be Fearless.' Read Apple CEO Tim Cook's Commencement Speech at Duke University |url=https://time.com/5275610/apple-tim-cook-duke-commencement/ |access-date=2024-08-04 |magazine=TIME |language=en |archive-date=August 4, 2024 |archive-url=https://web.archive.org/web/20240804010204/https://time.com/5275610/apple-tim-cook-duke-commencement/ |url-status=live }}
In June 2014, Cook attended San Francisco's gay pride parade along with a delegation of Apple staff.{{Cite magazine |date=June 30, 2014 |title=Apple CEO Marches in Gay Pride Parade |url=https://time.com/2941401/apple-tim-cook-gay-pride-parade-san-francisco/ |access-date=2022-11-04 |magazine=Time |language=en |archive-date=February 3, 2023 |archive-url=https://web.archive.org/web/20230203112707/https://time.com/2941401/apple-tim-cook-gay-pride-parade-san-francisco/ |url-status=live }} On October 30, Cook publicly came out as gay in an editorial for Bloomberg Business, saying, "I'm proud to be gay, and I consider being gay among the greatest gifts God has given me."{{Cite web|date=October 30, 2014|title=Tim Cook Speaks Up|url=https://www.bloomberg.com/news/articles/2014-10-30/tim-cook-speaks-up|access-date=February 28, 2019|website=Bloomberg|archive-date=March 14, 2019|archive-url=https://web.archive.org/web/20190314190835/https://www.bloomberg.com/news/articles/2014-10-30/tim-cook-speaks-up|url-status=live}} He consulted with Anderson Cooper, who had publicly come out himself, on aspects of the statement, and cleared the timing to ensure it would not distract from business interests.{{Cite web|url=https://peopleenespanol.com/chica/tim-cook-the-power-of-diversity/|title=Tim Cook: The Power of Diversity|last=Correa|first=Armando|date=October 24, 2019|website=People en Español|language=EN|url-status=live|archive-url=https://web.archive.org/web/20191027065908/https://peopleenespanol.com/chica/tim-cook-the-power-of-diversity/|archive-date=October 27, 2019|access-date=October 27, 2019}} Cook had been open about his sexuality "for years", and while many people at the company were aware of his sexual orientation, he sought to focus on Apple's products and customers rather than his personal life. He ended his op-ed by writing, "We pave the sunlit path toward justice together, brick by brick. This is my brick."
In September 2015, Cook clarified on The Late Show with Stephen Colbert, "Where I valued my privacy significantly, I felt that I was valuing it too far above what I could do for other people, so I wanted to tell everyone my truth."{{Citation |title=Apple CEO tells Colbert why he came out as gay | date=September 16, 2015 |url=https://www.youtube.com/watch?v=PAWUitFgOIM |language=en |access-date=August 15, 2019 |archive-url=https://web.archive.org/web/20190102101115/https://www.youtube.com/watch?v=PAWUitFgOIM |archive-date=January 2, 2019 |url-status=live }} In October 2019, he talked about the decision and remarked on how it was thanks to LGBTQ people who had fought for their rights before him that paved the way for his success, and that he needed to let younger generations know that—in a coding analogy—he saw being gay as a feature his life had to offer rather than any problem. He hoped his openness could help LGBTQ youth dealing with homelessness and suicide hope that their situation could get better.
Awards and honors
- Financial Times Person of the Year (2014){{Cite news |url=https://next.ft.com/cms/s/2/4064a6fe-7fd7-11e4-adff-00144feabdc0.html |title=Person of the Year: Tim Cook of Apple - FT.com |newspaper=Financial Times |date=December 11, 2014 |access-date=July 7, 2016 |last1=Bradshaw |first1=Tim |last2=Waters |first2=Richard |archive-date=October 9, 2022 |archive-url=https://web.archive.org/web/20221009205406/https://www.ft.com/content/4064a6fe-7fd7-11e4-adff-00144feabdc0 |url-status=live }}{{Cite web |url=https://9to5mac.com/2014/12/11/financial-times-names-tim-cook-person-of-the-year/ |title=Financial Times names Tim Cook 'Person of the Year' |last=Hall |first=Zac |date=December 11, 2014 |website=9to5Mac |access-date=July 9, 2016 |archive-url=https://web.archive.org/web/20200421023904/https://9to5mac.com/2014/12/11/financial-times-names-tim-cook-person-of-the-year/ |archive-date=April 21, 2020 |url-status=live }}{{Cite web |url=https://twitter.com/financialtimes/status/543758476657582081 |title=Financial Times on Twitter |access-date=July 9, 2016 |archive-url=https://web.archive.org/web/20190102101044/https://twitter.com/financialtimes/status/543758476657582081 |archive-date=January 2, 2019 |url-status=live }}
- Ripple of Change Award (2015){{Cite web |url=http://www.recode.net/2015/11/30/11621026/apple-ceo-tim-cook-to-receive-robert-f-kennedy-human-rights-award |title=Apple CEO Tim Cook to Receive Robert F. Kennedy Center Award |last=Chmielewski |first=Dawn |date=November 30, 2015 |website=Recode |access-date=June 25, 2016 |archive-url=https://web.archive.org/web/20160914144814/http://www.recode.net/2015/11/30/11621026/apple-ceo-tim-cook-to-receive-robert-f-kennedy-human-rights-award |archive-date=September 14, 2016 |url-status=live }}{{Cite web |url=https://www.macrumors.com/2015/12/09/tim-cook-2015-ripple-of-hope-award/ |title=Tim Cook Accepts 2015 Ripple of Hope Award at RFK Center for Justice and Human Rights |last=Rossignol |first=Joe |date=December 9, 2015 |access-date=July 9, 2016 |archive-url=https://web.archive.org/web/20191221153344/https://www.macrumors.com/2015/12/09/tim-cook-2015-ripple-of-hope-award/ |archive-date=December 21, 2019 |url-status=live }}
- Fortune's World's Greatest Leader (2015){{Cite web |url=http://fortune.com/worlds-greatest-leaders/tim-cook-1/ |title=Tim Cook |website=Fortune |access-date=October 19, 2015 |archive-url=https://web.archive.org/web/20151010151052/http://fortune.com/worlds-greatest-leaders/tim-cook-1/ |archive-date=October 10, 2015 |url-status=live }}{{Cite news |url=https://www.washingtonpost.com/news/on-leadership/wp/2016/03/24/fortunes-ranking-of-the-worlds-greatest-leaders-is-nearly-half-women/ |title=Fortune's ranking of the 'World's Greatest Leaders' is nearly half women |newspaper=Washington Post |access-date=July 9, 2016 |archive-url=https://web.archive.org/web/20160731203418/https://www.washingtonpost.com/news/on-leadership/wp/2016/03/24/fortunes-ranking-of-the-worlds-greatest-leaders-is-nearly-half-women/ |archive-date=July 31, 2016 |url-status=live }}
- Alabama Academy of Honor: Inductee (2015)
- Human Rights Campaign's Visibility Award (2015){{Cite web |url=https://appleinsider.com/articles/15/10/04/apples-tim-cook-accepts-visibility-award-at-human-rights-campaign-dinner |title=Apple's Tim Cook accepts Visibility Award at Human Rights Campaign dinner |website=AppleInsider |date=October 4, 2015 |language=en-US |access-date=July 7, 2016 |archive-url=https://web.archive.org/web/20191221153827/https://appleinsider.com/articles/15/10/04/apples-tim-cook-accepts-visibility-award-at-human-rights-campaign-dinner |archive-date=December 21, 2019 |url-status=live }}{{Cite web |url=http://www.hrc.org/blog/apple-ceo-tim-cook-to-be-honored-at-the-19th-annual-human-rights-campaign-n |title=Apple CEO Tim Cook To Be Honored at the 19th Annual Human Rights Campaign National Dinner |website=Human Rights Campaign |access-date=July 9, 2016 |archive-url=https://web.archive.org/web/20160706201433/http://www.hrc.org/blog/apple-ceo-tim-cook-to-be-honored-at-the-19th-annual-human-rights-campaign-n |archive-date=July 6, 2016 |url-status=dead }}
- Honorary Doctor of Science from University of Glasgow in Glasgow, Scotland (2017){{Cite web |url=https://www.gla.ac.uk/news/archiveofnews/2017/march/headline_513042_en.html |title=Apple CEO Tim Cook receives honorary Doctorate of Science |website=University of Glasgow |language=en-US |access-date=January 10, 2019 |archive-url=https://web.archive.org/web/20190110183940/https://www.gla.ac.uk/news/archiveofnews/2017/march/headline_513042_en.html |archive-date=January 10, 2019 |url-status=live }}
- Courage Against Hate award from Anti-Defamation League (2018){{Cite web |url=https://www.cnbc.com/2018/12/04/apple-ceo-tim-cook-says-hate-has-no-place-on-tech-platforms-at-adl.html |title=Apple CEO Tim Cook, at ADL, says hate has no place on tech platforms |last=Feiner |first=Lauren |date=December 4, 2018 |website=CNBC |access-date=January 12, 2019 |archive-url=https://web.archive.org/web/20190112095053/https://www.cnbc.com/2018/12/04/apple-ceo-tim-cook-says-hate-has-no-place-on-tech-platforms-at-adl.html |archive-date=January 12, 2019 |url-status=live }}
- Honorary Master’s degree in Innovation and International Management from University of Naples Federico II in Naples, Italy (2022){{cite web |title=Tim Cook picks up a Master's degree in Innovation and International Management while in Italy |url=https://9to5mac.com/2022/09/29/tim-cook-master-degree-italy/ |website=9to5mac.com |date=September 29, 2022 |access-date=30 September 2022 |archive-date=September 30, 2022 |archive-url=https://web.archive.org/web/20220930233349/https://9to5mac.com/2022/09/29/tim-cook-master-degree-italy/ |url-status=live }}{{cite news |title=Tim Cook riceve la laurea honoris causa alla Federico II |url=https://www.agi.it/vista-tv/video/2022-09-29/tim-cook-riceve-laurea-honoris-causa-federico-ii-18260323/ |access-date=30 September 2022 |agency=agi.it |publisher=agi.it |date=29 September 2022 |archive-date=October 9, 2022 |archive-url=https://web.archive.org/web/20221009205411/https://www.agi.it/vista-tv/video/2022-09-29/tim-cook-riceve-laurea-honoris-causa-federico-ii-18260323/ |url-status=live }}
See also
References
{{Reflist|30em}}
Further reading
Matt Richtel, Brian X. Chen (15 June 2015). [https://www.nytimes.com/2014/06/15/technology/tim-cook-making-apple-his-own.html "Tim Cook, Making Apple His Own"]. The New York Times.
External links
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- [https://www.forbes.com/profile/tim-cook/ Forbes Profile]
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