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Virtual restaurant

{{short description|Delivery-only restaurant}}

{{Globalize|article|US|date=September 2022}}

{{Use mdy dates|date=April 2025}}

File:Ghost restaurant.jpg in 2020]]

A virtual restaurant, also known as a ghost kitchen, cloud kitchen or dark kitchen, is a food service business that serves customers exclusively by delivery and pick-up based on phone and online ordering.{{Cite web |last=Shieber |first=Jonathan |date=November 2018 |title=The next big restaurant chain may not own any kitchens |url=https://techcrunch.com/2018/10/07/the-next-big-restaurant-chain-may-not-own-any-kitchens/ |access-date=2 May 2019 |website=TechCrunch |publisher=Verizon Media |archive-date=26 December 2019 |archive-url=https://archive.today/20191226084659/https://techcrunch.com/2018/10/07/the-next-big-restaurant-chain-may-not-own-any-kitchens/ |url-status=live }} Virtual restaurants are stand-alone businesses that either operate out of an existing restaurant's kitchen or from a separate kitchen set-up away from a restaurant.{{Cite web |last=Coley |first=Ben |date=July 2020 |title=Chuck E. Cheese is Serious About Pasqually's Pizza & Wings |url=https://www.qsrmagazine.com/fast-food/chuck-e-cheese-serious-about-pasquallys-pizza-wings |access-date=2020-11-12 |website=QSR magazine |language=en |archive-date=2020-07-13 |archive-url=https://web.archive.org/web/20200713154817/https://www.qsrmagazine.com/fast-food/chuck-e-cheese-serious-about-pasquallys-pizza-wings |url-status=live }} By not having a full-service restaurant with a storefront and dining room, virtual restaurants can economize by occupying cheaper real estate.{{Cite web |last=Holmes |first=Mona |date=May 23, 2018 |title=Here's Why a Lot of Delivery Food Isn't Coming From Actual Restaurants The incubators are like WeWork for the restaurant industry |url=https://la.eater.com/2018/5/23/17377966/pasadena-kitchen-food-delivery-demand |access-date=2 May 2019 |website=Eater Los Angeles |publisher=Vox Media |archive-date=27 May 2018 |archive-url=https://web.archive.org/web/20180527122711/https://la.eater.com/2018/5/23/17377966/pasadena-kitchen-food-delivery-demand |url-status=live }}{{Cite news |last=Chamlee |first=Virginia |date=September 30, 2016 |title=Are Virtual Restaurants Dining's Next Hot Trend? |work=Eater |url=https://www.eater.com/2016/9/30/12988932/delivery-only-restaurants-munchery-ando-foodcheri |access-date=June 14, 2017 |archive-date=October 2, 2016 |archive-url=https://web.archive.org/web/20161002131211/https://www.eater.com/2016/9/30/12988932/delivery-only-restaurants-munchery-ando-foodcheri |url-status=live }} The reduced space lowers overall overhead and operational costs, thus yielding higher profit margins, as the price of the food provided is typically not changed.{{Cite web |last=Ungerleider |first=Neal |date=2017-01-20 |title=Hold The Storefront: How Delivery-Only "Ghost" Restaurants Are Changing Takeout |url=https://www.fastcompany.com/3064075/hold-the-storefront-how-delivery-only-ghost-restaurants-are-changing-take-out |access-date=2021-04-30 |website=Fast Company |language=en-US |archive-date=2019-06-01 |archive-url=https://web.archive.org/web/20190601040232/https://www.fastcompany.com/3064075/hold-the-storefront-how-delivery-only-ghost-restaurants-are-changing-take-out |url-status=live }} The virtual restaurant's single kitchen format allows for multiple brands to share kitchen space.{{Cite web |last=Olson |first=Alexandra |date=September 28, 2022 |title=The rise of 'ghost kitchens': Here's what the online food ordering boom has produced |url=https://www.usatoday.com/story/tech/2019/10/21/ghost-kitchen-virtual-restaurant-heres-how-works/4053659002/ |access-date=2020-11-12 |website=USA Today |language=en-US |archive-date=2021-02-26 |archive-url=https://web.archive.org/web/20210226005615/https://www.usatoday.com/story/tech/2019/10/21/ghost-kitchen-virtual-restaurant-heres-how-works/4053659002/ |url-status=live }}

Background

With the rise of urbanization and an increasingly busy lifestyle, the demand for food delivery services has surged, resulting in a shift from traditional dining experiences to ordering food online.{{cite web |last1=Ahuja |first1=Kabir |last2=Chandra |first2=Vishwa |last3=Lord |first3=Victoria |last4=Peens |first4=Curtis |title=Ordering in: The rapid evolution of food delivery |url=https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/ordering-in-the-rapid-evolution-of-food-delivery |website=McKinsey & Company |access-date=17 April 2023 |date=22 September 2021 |archive-date=8 April 2023 |archive-url=https://web.archive.org/web/20230408085924/https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/ordering-in-the-rapid-evolution-of-food-delivery |url-status=live }}{{cite web |last1=Fizpatrick |first1=Sarah |title=The rise of dark kitchens |url=https://www.nortonrosefulbright.com/de-de/wissen/publications/b8b6b1bb/the-rise-of-dark-kitchens |website=Norton Rose Fulbright |access-date=2023-03-22 |language=de-DE |date=March 2021 |archive-date=2023-03-22 |archive-url=https://web.archive.org/web/20230322154806/https://www.nortonrosefulbright.com/de-de/wissen/publications/b8b6b1bb/the-rise-of-dark-kitchens |url-status=live }} Virtual restaurants gained significant notice during the COVID-19 pandemic in 2020, when many restaurants were either completely idled due to restrictions on public dining, or curtailed significantly as very low numbers of patrons were permitted to be served on-premises even as the situation recovered.{{Cite web |date=2020-08-10 |title=Struggling foodservice brands must embrace dark kitchens, says GlobalData |url=https://www.globaldata.com/struggling-foodservice-brands-must-embrace-dark-kitchens-says-globaldata/ |access-date=2021-04-30 |website=GlobalData |language=en-GB |archive-date=2021-03-04 |archive-url=https://web.archive.org/web/20210304215019/https://www.globaldata.com/struggling-foodservice-brands-must-embrace-dark-kitchens-says-globaldata/ |url-status=live }} At the same time, demand for home delivery of food expanded as people were required to stay at home. Ghost kitchens helped brick-and-mortar restaurants recoup their losses and minimize employee layoffs by allowing them to prepare food for multiple brands and keep themselves in business.{{Cite web |date=January 9, 2021 |title=Food Theory: MrBeast Burger Is NOT What You Think... |url=https://www.youtube.com/watch?v=uNLwgYG4EdA |website=YouTube |publisher=The Food Theorists |language=en |access-date=2021-04-30 |archive-date=2021-04-17 |archive-url=https://web.archive.org/web/20210417181944/https://www.youtube.com/watch?v=uNLwgYG4EdA |url-status=live }}

Virtual restaurants are set up within existing restaurants, allowing businesses to cut costs by sharing space.{{Cite web |last=King |first=Danny |date=2020-05-06 |title='Ghost' kitchens scare up business as restaurants grapple with social-distancing impact |url=https://www.houstonchronicle.com/business/texas-inc/article/ghost-kitchens-houston-restaurants-stay-at-home-15246141.php |access-date=2020-11-12 |website=Houston Chronicle |language=en-US |archive-date=2021-01-15 |archive-url=https://web.archive.org/web/20210115134554/https://www.houstonchronicle.com/business/texas-inc/article/ghost-kitchens-houston-restaurants-stay-at-home-15246141.php |url-status=live }} Virtual restaurants also save money by avoiding dine-in service through reliance on delivery service. Virtual restaurants rely on their own delivery drivers or third-party delivery apps such as Grubhub, Uber Eats, Postmates and DoorDash to deliver food to customers.{{Cite web |last1=Isaac |first1=Mike |last2=Yaffe-Bellany |first2=David |date=2019-08-14 |title=The Rise of the Virtual Restaurant |url=https://www.nytimes.com/2019/08/14/technology/uber-eats-ghost-kitchens.html |access-date=2020-11-12 |website=The New York Times |language=en-US |archive-date=2022-01-18 |archive-url=https://web.archive.org/web/20220118122340/https://www.nytimes.com/2019/08/14/technology/uber-eats-ghost-kitchens.html |url-status=live }}{{Cite web |date=2020-02-06 |title=Wing Squad Introduces Delivery Only Restaurant Concept |url=https://www.eatinseattle.com/2020/02/06/wing-squad-introduces-delivery-only-restaurant-concept/ |access-date=2020-11-12 |website=EatSeattle |language=en-US |archive-date=2021-01-19 |archive-url=https://web.archive.org/web/20210119122914/https://www.eatinseattle.com/2020/02/06/wing-squad-introduces-delivery-only-restaurant-concept/ |url-status=live }}{{Cite web |last=Jennings |first=Lisa |date=2020-01-31 |title=Planet Hollywood founder Robert Earl builds virtual restaurant empire of delivery-only brands |url=https://www.restaurant-hospitality.com/new-restaurant-concepts/planet-hollywood-founder-robert-earl-build-s-virtual-restaurant-empire |access-date=2020-11-12 |website=Restaurant Hospitality |language=en}}

A typical virtual restaurant location is able to accommodate the preparation of several different types of cuisines.{{Cite web |last=Turow-Paul |first=Eve |date=March 24, 2017 |title=That Restaurant On Seamless Might Not Actually Exist |url=https://www.forbes.com/sites/eveturowpaul/2017/03/24/that-restaurant-on-seamless-might-not-actually-exist/#75d7057017a2 |website=Forbes |quote=if you have a 6,000 square foot kitchen you can make very high-quality food and have many different styles of cuisine coming from the same kitchen. |access-date=May 22, 2019 |archive-date=January 28, 2021 |archive-url=https://web.archive.org/web/20210128114907/https://www.forbes.com/sites/eveturowpaul/2017/03/24/that-restaurant-on-seamless-might-not-actually-exist/#75d7057017a2 |url-status=live }}{{Cite web |last=Channick |first=Robert |date=March 27, 2017 |title=9 restaurants, 1 kitchen, no dining room |url=https://www.chicagotribune.com/business/ct-chicago-virtual-restaurants-0328-biz-20170309-story.html |website=Chicago Tribune |publisher=Tribune Publishing Company |quote=Butcher Block, Milk Money and Leafage share the same address, chefs and owner. |access-date=May 22, 2019 |archive-date=March 27, 2017 |archive-url=https://web.archive.org/web/20170327201720/https://www.chicagotribune.com/business/ct-chicago-virtual-restaurants-0328-biz-20170309-story.html |url-status=live }} The strategy of having multiple brands and cuisines can target a broader range of customers. Food can be prepared by specialty chefs or any range of cooks. Virtual restaurants are intended for people looking for professionally-cooked food with the convenience of local delivery.

Function

The lack of a physical customer service location allows companies to experiment with new menus, brands, and concepts with ease and low risk. Menus can be adjusted to match current trends or target multiple demographics with a variety of cuisines. The online nature of ghost kitchens makes it possible for virtual restaurants to track customer data and analytics through the food ordering process and make data-driven decisions. They can track the popularity of items, wait times, and customer feedback via ratings and adjust their menus accordingly.

Criticism

Ghost restaurants have been criticized for unpleasant working conditions, cramped and windowless kitchen spaces, and acting as fronts for other restaurants.{{Cite news |last=Harris |first=John |date=2018-10-09 |title=Are dark kitchens the satanic mills of our era? |language=en-GB |work=The Guardian |url=https://www.theguardian.com/commentisfree/2018/oct/09/dark-kitchens-satanic-mills-deliveroo |access-date=2019-04-15 |issn=0261-3077 |archive-date=2021-01-28 |archive-url=https://web.archive.org/web/20210128012722/https://www.theguardian.com/commentisfree/2018/oct/09/dark-kitchens-satanic-mills-deliveroo |url-status=live }}{{Cite news |last1=Glorioso |first1=Chris |last2=Givens |first2=Ann |last3=Stulberger |first3=Evan |date=November 11, 2015 |title=Restaurants Use False Identities on Food Delivery Websites |work=NBC News |location=New York |url=http://www.nbcnewyork.com/news/local/Seamless-Restaurant-Grubhub-Fake-Eatery-Unregulated-Kitchen-Investigation-I-Team-New-York-City-344708652.html |access-date=October 28, 2017 |archive-date=November 23, 2019 |archive-url=https://web.archive.org/web/20191123094525/https://www.nbcnewyork.com/news/local/Seamless-Restaurant-Grubhub-Fake-Eatery-Unregulated-Kitchen-Investigation-I-Team-New-York-City-344708652.html |url-status=live }}{{cite news |last1=Butler |first1=Sarah |title=How Deliveroo's 'dark kitchens' are catering from car parks |url=https://www.theguardian.com/business/2017/oct/28/deliveroo-dark-kitchens-pop-up-feeding-the-city-london |access-date=10 November 2023 |work=The Guardian |date=28 October 2017 |archive-date=10 November 2023 |archive-url=https://web.archive.org/web/20231110010205/https://www.theguardian.com/business/2017/oct/28/deliveroo-dark-kitchens-pop-up-feeding-the-city-london |url-status=live }}

In the United Kingdom, restaurant operators The Restaurant Group and Casual Dining Group were criticised in 2019 over a lack of transparency regarding virtual restaurant brands. The companies were found to be operating several virtual brands which sold similar or identical food to their more popular high-street brands.{{Cite web |last=Lott-Lavigna |first=Ruby |date=January 23, 2019 |title=Why Are Chain Restaurants Using Different Names on Delivery Apps? |url=https://www.vice.com/en/article/8xy93b/why-are-high-street-restaurants-masquerading-as-virtual-takeaways |access-date=2021-02-20 |website=Vice Media |language=en |archive-date=2020-12-05 |archive-url=https://web.archive.org/web/20201205142512/https://www.vice.com/en/article/8xy93b/why-are-high-street-restaurants-masquerading-as-virtual-takeaways |url-status=live }}{{Cite web |last=Beardsworth |first=Luke |date=2019-06-28 |title=Restaurants accused of lacking transparency over 'virtual brands' |url=https://www.lancs.live/whats-on/food-drink-news/restaurant-groups-accused-lacking-transparency-16488888 |access-date=2021-02-20 |website=LancsLive |language=en |archive-date=2021-11-27 |archive-url=https://web.archive.org/web/20211127004701/https://www.lancs.live/whats-on/food-drink-news/restaurant-groups-accused-lacking-transparency-16488888 |url-status=live }}

List of associated chain restaurants

Several virtual restaurant brands have associated brick-and-mortar locations. The following are virtual restaurants known to use ghost kitchens.

=Brazil=

  • Aussie Chicken is a ghost kitchen operated by Outback Steakhouse and Abbraccio.{{cite web |last1=Neris |first1=Jorge |date=2021-12-12 |title=Aussie Grill aposta no delivery com receitas exclusivas. |url=https://www.panoramago.com.br/noticia/1472/aussie-grill-aposta-no-delivery-com-receitas-exclusivas |access-date=2024-05-11 |website=Panorama Goiás }}

=Canada=

  • Durty Dawgs is a ghost kitchen operated by The Pickle Barrel.{{cite web |last1=Powell |first1=Chris |title=Durty Dawgs Enters The Weiners Circle |url=https://www.campaigncanada.ca/article/1854250/durty-dawgs-enters-weiners-circle |website=Campaign |access-date=13 June 2024 |language=en |date=4 August 2021}}

=United States=

  • Burger Den and Melt Down are ghost kitchen brands owned and operated by Denny's.{{Cite web |last=Ruggless |first=Ron |date=13 January 2021 |title=Denny's to offer Burger den, Melt Down virtual brands |url=https://www.nrn.com/family-dining/denny-s-offer-burger-den-melt-down-virtual-brands |website=Nation's Restaurant News |access-date=5 September 2022 |archive-date=5 September 2022 |archive-url=https://web.archive.org/web/20220905205134/https://www.nrn.com/family-dining/denny-s-offer-burger-den-melt-down-virtual-brands |url-status=live }}
  • Conviction Chicken is a ghost kitchen operated by TGI Fridays.{{Cite web |last=Durbin |first=Dee-Ann |date=February 17, 2021 |title=Delivery-only restaurant brands see pandemic-fueled growth |url=https://abcnews.go.com/Business/wireStory/delivery-restaurant-brands-pandemic-fueled-growth-75944109 |website=ABC News |url-status=dead |archive-url=https://web.archive.org/web/20210217134254/https://abcnews.go.com/Business/wireStory/delivery-restaurant-brands-pandemic-fueled-growth-75944109 |archive-date=February 17, 2021}}
  • Cosmic Wings and Neighborhood Wings are ghost kitchens operated by Applebee's.{{Cite web |last=Tyko |first=Kelly |date=February 17, 2021 |title=Cheetos-flavored wings are now a thing from new online concept Cosmic Wings via Uber Eats |url=https://www.usatoday.com/story/money/food/2021/02/17/cosmic-wings-flamin-hot-cheetos-wings-applebees-uber-eats/6707247002/ |website=USA Today |access-date=September 5, 2022 |archive-date=July 13, 2022 |archive-url=https://web.archive.org/web/20220713102740/https://www.usatoday.com/story/money/food/2021/02/17/cosmic-wings-flamin-hot-cheetos-wings-applebees-uber-eats/6707247002/ |url-status=live }}{{cite web |last1=Pomranz |first1=Mike |title=Applebee's Side Hustle Restaurant Appears on Delivery Apps as 'Neighborhood Wings' |url=https://www.foodandwine.com/news/applebees-delivery-app-ghost-restaurant-neighborhood-wings |website=Food & Wine |access-date=20 April 2023 |language=en |date=19 May 2020 |archive-date=23 January 2021 |archive-url=https://web.archive.org/web/20210123192924/https://www.foodandwine.com/news/applebees-delivery-app-ghost-restaurant-neighborhood-wings |url-status=live }}
  • Dockside Charlie's, Coop & Run, and Underground Chuck's are ghost kitchens operated by O'Charley's.{{Cite web |last=Dominko |first=Mura |date=18 June 2021 |title=This Beloved Southern Chain Has Launched Two New Fast-Food Brands |url=https://www.eatthis.com/news-ocharleys-launches-two-new-fast-food-brands/ |website=Eat This, Not That |access-date=5 September 2022 |archive-date=10 December 2023 |archive-url=https://archive.today/20231210023048/https://www.eatthis.com/news-ocharleys-launches-two-new-fast-food-brands/ |url-status=live }}
  • Fresh Set, Chicken Sammy's, and The Wing Dept. are ghost kitchens operated by Red Robin.{{Cite web |last=Hamstra |first=Mark |date=10 March 2021 |title=Red Robin Gourmet Burgers rolls out three virtual restaurant brands nationwide |url=https://www.nrn.com/restaurants-ready/red-robin-gourmet-burgers-rolls-out-three-virtual-restaurant-brands-nationwide |website=Nation's Restaurant News |access-date=5 September 2022 |archive-date=5 September 2022 |archive-url=https://web.archive.org/web/20220905205144/https://www.nrn.com/restaurants-ready/red-robin-gourmet-burgers-rolls-out-three-virtual-restaurant-brands-nationwide |url-status=live }}
  • Guy Fieri's Flavortown Sports Kitchen is a virtual restaurant chain operated by chef Guy Fieri.{{cite web |last1=Poiuso |first1=Pailo |title=The Surprising Restaurant Chain Guy Fieri Is Operating Ghost Kitchens Out Of |url=https://www.mashed.com/332589/the-surprising-restaurant-chain-guy-fieri-is-operating-ghost-kitchens-out-of/ |website=Mashed |access-date=6 May 2023 |date=11 February 2021 |archive-date=6 May 2023 |archive-url=https://web.archive.org/web/20230506230128/https://www.mashed.com/332589/the-surprising-restaurant-chain-guy-fieri-is-operating-ghost-kitchens-out-of/ |url-status=live }}
  • Hootie's Burger Bar, Hootie's Bait and Tackle, and Hootie's Chicken Tenders are ghost kitchen brands owned and operated by Hooters.{{cite web |last=Lucas |first=Amelia |date=2021-09-06 |title=The new restaurant that just delivered dinner could be a spinoff of one of these popular chains |url=https://www.cnbc.com/2021/09/06/these-restaurant-chains-have-created-spinoff-virtual-brands-.html |access-date=2021-12-13 |website=CNBC |archive-date=2021-12-08 |archive-url=https://web.archive.org/web/20211208065041/https://www.cnbc.com/2021/09/06/these-restaurant-chains-have-created-spinoff-virtual-brands-.html |url-status=live }}
  • It's Just Wings and Maggiano's Italian Classics are ghost kitchens operated by Brinker International, which owns Chili's and Maggiano's Little Italy.{{Cite web |last=Garcia |first=Tonya |date=2020-08-14 |title=Chili's parent says its weeks-old virtual chicken chain It's Just Wings will soon be a $150 million brand |url=https://www.marketwatch.com/story/chilis-parent-says-its-weeks-old-virtual-chicken-chain-its-just-wings-will-soon-be-a-150-million-brand-2020-08-13 |access-date=2021-04-27 |website=MarketWatch |archive-date=2021-04-27 |archive-url=https://web.archive.org/web/20210427025250/https://www.marketwatch.com/story/chilis-parent-says-its-weeks-old-virtual-chicken-chain-its-just-wings-will-soon-be-a-150-million-brand-2020-08-13 |url-status=live }}
  • Libby's BBQ is a ghost kitchen operated by Ruby Tuesday.{{Cite web |date=2021-07-15 |title=The Truth About Ruby Tuesday's New 'Libby's BBQ' Menu |url=https://www.mashed.com/462301/the-truth-about-ruby-tuesdays-new-libbys-bbq-menu/ |access-date=2023-07-17 |website=Mashed |language=en-US |archive-date=2023-07-17 |archive-url=https://web.archive.org/web/20230717225721/https://www.mashed.com/462301/the-truth-about-ruby-tuesdays-new-libbys-bbq-menu/ |url-status=live }}
  • Pasqually's Pizza & Wings is a ghost kitchen brand owned and operated by Chuck E. Cheese.
  • Rotisserie Roast is a ghost kitchen operated by Boston Market.{{Cite web |title=Some chain restaurants have turned to food delivery apps but they're hidden behind different names |url=https://www.cnn.com/2020/05/22/us/grubhub-chuck-e-cheese-pasquallys-applebees-restaurants-trnd/index.html |website=CNN |last=Lee |first=Alicia |date=22 May 2020 |access-date=5 September 2022 |archive-date=28 September 2022 |archive-url=https://web.archive.org/web/20220928184635/https://www.cnn.com/2020/05/22/us/grubhub-chuck-e-cheese-pasquallys-applebees-restaurants-trnd/index.html |url-status=live }}
  • The Shake Bar is a ghost kitchen brand that is owned and operated by Steak and Shake{{Cite web |last=Smoaky_Bloke |date=2023-07-17 |title=Fake Restaurants |url=https://www.reddit.com/r/grubhub/comments/151opbq/fake_restaurants/?rdt=40132 |access-date=2024-12-09 |website=r/grubhub}}{{Unreliable source?|sure=y|reason=Source is a forum.|date=December 2024}}
  • Slo Roast is a ghost kitchen operated by BJ's Restaurants.
  • Tender Shack is a ghost kitchen operated by Outback Steakhouse.{{cite web |last1=Haddon |first1=Heather |last2=Rana |first2=Preetika |date=2021-03-28 |title=Those Cosmic Wings You Had Delivered? They're Really From Applebee's. |url=https://www.morningstar.com/news/dow-jones/202103282310/those-cosmic-wings-you-had-delivered-theyre-really-from-applebees |access-date=2021-04-27 |website=Morningstar |archive-date=2021-04-27 |archive-url=https://web.archive.org/web/20210427025252/https://www.morningstar.com/news/dow-jones/202103282310/those-cosmic-wings-you-had-delivered-theyre-really-from-applebees |url-status=dead }}
  • Thighstop is a ghost kitchen operated by Wingstop.{{Cite web |title=There's a chicken wing shortage. So this chain wants you to start loving thighs |url=https://www.cnn.com/2021/06/21/business/chicken-thighs-wingstop/index.html |website=CNN |date=21 June 2021 |last=Wiener-Bronner |first=Danielle |access-date=5 September 2022 |archive-date=18 August 2022 |archive-url=https://web.archive.org/web/20220818144655/https://www.cnn.com/2021/06/21/business/chicken-thighs-wingstop/index.html |url-status=live }}
  • Thrilled Cheese, Super Mega Dilla, Pardon My Cheesesteak, and Tender Fix are all ghost kitchens operated by IHOP.{{Cite web|last=Coley|first=Ben|date=March 7, 2022|url=https://www.fsrmagazine.com/chain-restaurants/ihop-transforms-sophisticated-digital-company|title=IHOP Transforms into Sophisticated Digital Company|website=FSR magazine|access-date=September 5, 2022|archive-date=October 6, 2022|archive-url=https://web.archive.org/web/20221006193330/https://www.fsrmagazine.com/chain-restaurants/ihop-transforms-sophisticated-digital-company|url-status=live}}{{Cite web |last=Bilyeu |first=Jack |date=2023-03-14 |title=Ghost kitchens on the rise in Memphis |url=https://www.fox13memphis.com/news/ghost-kitchens-on-the-rise-in-memphis/article_d76bed24-c2d0-11ed-8d2f-63d3d2b0e1ac.html |access-date=2023-03-19 |website=WHBQ-TV |language=en |archive-date=2023-03-19 |archive-url=https://web.archive.org/web/20230319132901/https://www.fox13memphis.com/news/ghost-kitchens-on-the-rise-in-memphis/article_d76bed24-c2d0-11ed-8d2f-63d3d2b0e1ac.html |url-status=live }}
  • Twisted Tenders and Embers BBQ are ghost kitchens operated by Logan's Roadhouse.{{cite web |date=December 16, 2020 |title=Logan's Roadhouse Owner Launches Virtual Chicken Tenders Concept |url=https://www.fsrmagazine.com/content/logans-roadhouse-owner-launches-virtual-chicken-tenders-concept |website=FSR magazine |access-date=September 5, 2022 |archive-date=July 17, 2022 |archive-url=https://web.archive.org/web/20220717004829/https://www.fsrmagazine.com/content/logans-roadhouse-owner-launches-virtual-chicken-tenders-concept |url-status=live }}
  • Wild Burger is a ghost kitchen operated by Buffalo Wild Wings.{{cite web |last1=Wyatt |first1=Megan |title=Never heard of ghost kitchens? Boosted by pandemic, Lafayette's virtual restaurant scene expanding |url=https://www.theadvocate.com/acadiana/news/business/mrbeast-burger-joins-ghost-kitchens-in-lafayette-louisiana/article_589b6de0-69ec-11ed-9a23-47f6ba59bc68.html |website=The Advocate |access-date=25 October 2024 |archive-url=https://web.archive.org/web/20230603105018/https://www.theadvocate.com/acadiana/news/business/mrbeast-burger-joins-ghost-kitchens-in-lafayette-louisiana/article_589b6de0-69ec-11ed-9a23-47f6ba59bc68.html |archive-date=3 June 2023 |language=en |date=29 November 2022 |url-status=live}}
  • Wing Nut is a ghost kitchen operated by Primanti Bros.{{cite web |title=After 90 years, Primanti Bros. is still evolving |url=https://www.restaurantbusinessonline.com/operations/after-90-years-primanti-bros-still-evolving |website=Restaurant Business Online |date=15 March 2023 |last=Guszkowski |first=Joe |access-date=14 June 2023 |archive-date=14 June 2023 |archive-url=https://web.archive.org/web/20230614020230/https://www.restaurantbusinessonline.com/operations/after-90-years-primanti-bros-still-evolving |url-status=live }}
  • Wow Bao, Wingville, and Macaroniville are ghost kitchens operated by Fazoli's.{{cite web |last=Ferguson |first=Christa |date=2021-02-22 |title=Ghost kitchens bring Chicago's Wow Bao to West Michigan |url=https://www.woodtv.com/news/kent-county/ghost-kitchens-bring-chicagos-wow-bao-to-west-michigan/ |access-date=2021-04-27 |website=woodtv |archive-date=2021-03-06 |archive-url=https://web.archive.org/web/20210306235712/https://www.woodtv.com/news/kent-county/ghost-kitchens-bring-chicagos-wow-bao-to-west-michigan/ |url-status=live }}{{cite web |last=Coley |first=Ben |date=April 12, 2021 |title=Why Fazoli's is One of the Pandemic's Restaurant Winners |url=https://www.qsrmagazine.com/exclusives/why-fazolis-one-pandemics-restaurant-winners |website=QSR magazine |access-date=September 5, 2022 |archive-date=July 13, 2022 |archive-url=https://web.archive.org/web/20220713102741/https://www.qsrmagazine.com/exclusives/why-fazolis-one-pandemics-restaurant-winners |url-status=live }}{{cite web |date=September 28, 2020 |title=Fazoli's Launches New Chicken Wing Concept 'Wingville' |url=https://www.qsrmagazine.com/news/fazolis-launches-new-chicken-wing-concept-wingville |website=QSR magazine |access-date=September 5, 2022 |archive-date=September 12, 2022 |archive-url=https://web.archive.org/web/20220912213416/https://www.qsrmagazine.com/news/fazolis-launches-new-chicken-wing-concept-wingville |url-status=live }}

See also

References

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Category:Virtual restaurant

Category:Online food ordering

Category:Restaurant terminology

Category:Restaurants by type