Vox Media#Vox.com

{{Short description|American digital media company}}

{{Use American English|date=August 2018}}

{{Use mdy dates|date=August 2018}}

{{Infobox company

| name = Vox Media, Inc.

| logo = Vox Media Logo 2019.svg

| type = Private

| industry = Mass media

| predecessors = SportsBlogs, Inc.
Group Nine Media

| owner = Penske Media Corporation (20%)
Comcast
Former Group Nine investors, including Warner Bros. Discovery (25%)

| founded = {{Start date and age|2011|11|01}}

| founders = {{Unbulleted list|Jim Bankoff|Trei Brundrett}}

| hq_location = 85 Broad Street
New York, NY 10004
U.S.

| key_people = {{Unbulleted list|class=nowrap

| Pam Wasserstein (president){{Cite web |last=Wallenstein |first=Andrew |date=January 29, 2020 |title=Listen: Pam Wasserstein Brings Her New York State of Mind to Vox Media |url=https://variety.com/2020/biz/news/vox-media-president-interview-1203483417/ |url-status=live |archive-url=https://web.archive.org/web/20210302212445/https://variety.com/2020/biz/news/vox-media-president-interview-1203483417/ |archive-date=March 2, 2021 |access-date=April 7, 2021 |website=Variety}}

| Jim Bankoff (chairman, CEO){{Cite web |last=Bond |first=Shannon |date=October 22, 2017 |title=Jim Bankoff, Vox Media CEO, on moving into TV |url=https://www.ft.com/content/d6327fb0-af4c-11e7-beba-5521c713abf4 |url-status=live |archive-url=https://web.archive.org/web/20190921020145/https://www.ft.com/content/d6327fb0-af4c-11e7-beba-5521c713abf4 |archive-date=September 21, 2019 |access-date=April 7, 2021 |website=Financial Times}}

| Margaret Chu (CFO){{Cite web |last=Guaglione |first=Sara |date=February 21, 2020 |title=Vox Media Names Margaret Chu CFO |url=https://www.mediapost.com/publications/article/347439/vox-media-names-margaret-chu-cfo.html |url-status=live |archive-url=https://web.archive.org/web/20201027162705/https://www.mediapost.com/publications/article/347439/vox-media-names-margaret-chu-cfo.html |archive-date=October 27, 2020 |access-date=April 7, 2021 |website=MediaPost}}

| Ryan Pauley (CRO){{Cite web |last=Bienaimé |first=Pierre |date=February 18, 2020 |title=Vox Media CRO Ryan Pauley on acquiring NY Mag: There is no trade-off between scale and quality |url=https://digiday.com/media/vox-media-cro-ryan-pauley-nymag-acquisition-scale-advertising/ |url-status=live |archive-url=https://web.archive.org/web/20201006121945/https://digiday.com/media/vox-media-cro-ryan-pauley-nymag-acquisition-scale-advertising/ |archive-date=October 6, 2020 |access-date=April 7, 2021 |website=Digiday}}

}}

| brands = {{Hlist|Curbed|The Dodo|Eater|Grub Street|Intelligencer|JASH|New York|NowThis|PopSugar|SB Nation|The Cut|The Strategist|Seeker|Thrillist|The Verge|Vox|Vulture}}

| divisions = {{Hlist|Epic|Vox Creative|Vox Media Studios|Vox Media Podcast Network}}

| website = {{URL|https://www.voxmedia.com/|voxmedia.com}}

}}

Vox Media, Inc. is an American mass media company founded in Washington, D.C. with operational headquarters in Lower Manhattan, New York City.{{Cite news |date=August 13, 2015 |title=Digital Media Hub Vox Valued at $1B as NBCUniversal Invests |work=Inc. |agency=Associated Press |url=https://www.inc.com/associated-press/digital-media-hub-vox-valued-at-1b-as-nbcuniversal-invests.html |url-status=live |access-date=November 10, 2018 |archive-url=https://web.archive.org/web/20180810191713/https://www.inc.com/associated-press/digital-media-hub-vox-valued-at-1b-as-nbcuniversal-invests.html |archive-date=August 10, 2018}} The company was established in November 2011 by CEO Jim Bankoff and Trei Brundrett to encompass SB Nation (a sports blog network founded in 2003 by Tyler Bleszinski, Markos Moulitsas, and Jerome Armstrong) and The Verge (a technology news website launched alongside Vox Media). Bankoff had been the CEO for SB Nation since 2009.

Vox Media owns numerous editorial brands, most prominently New York, The Verge, Vox, SB Nation, and Eater. New York further incorporates the websites Intelligencer, The Cut, Vulture, The Strategist, Curbed, and Grub Street. Recode was integrated into Vox, while Racked was shut down. Vox Media's brands are built on Concert, a marketplace for advertising, and WordPress.{{Cite web |last1=Fischer |first1=Sara |last2=Flynn |first2=Kerry |date=18 July 2023 |title=Vox Media stops using Chorus, proprietary CMS, for its own websites |work=Axios |url=https://www.axios.com/2023/07/18/vox-media-chorus |url-status=live |access-date=May 12, 2025 |archive-url=http://archive.today/2024.11.04-024949/https://www.axios.com/2023/07/18/vox-media-chorus |archive-date=4 November 2024}}

The company's lines of business include Concert, Vox Creative, Vox Entertainment, Vox Media Studios, and the Vox Media Podcast Network. {{As of|2020|post=,}} the company operated additional offices in San Francisco, Chicago, Los Angeles, Austin, and London. In June 2010, the network featured over 300 sites with over 400 paid writers.{{Cite news |last=Plambeck |first=Joseph |date=June 6, 2010 |title=Sports-Centric Web Sites Expand, and Bias Is Welcome |work=The New York Times |url=https://www.nytimes.com/2010/06/07/business/media/07fans.html |url-status=live |access-date=February 26, 2017 |archive-url=https://web.archive.org/web/20170219132647/http://www.nytimes.com/2010/06/07/business/media/07fans.html |archive-date=February 19, 2017}} {{asof|November 2023|post=,}} Comscore ranks Vox Media 35th-most popular media company among users from the United States.{{cite web |title=Rankings |website=Comscore, Inc. |date=2016-05-07 |url=https://www.comscore.com/Insights/Rankings?country=US |archive-url=https://web.archive.org/web/20230831144904/https://www.comscore.com/Insights/Rankings?country=US |archive-date=2023-08-31 |url-status=live |access-date=2023-10-07}}

History

= Background in sports media =

Tyler Bleszinski, a freelance writer, established Athletics Nation in 2003 as a sports blog that sought to cover the baseball team Oakland Athletics from a fan's perspective. The blog quickly became popular, becoming the second-most popular site on the Blogads network, after Daily Kos. Bleszinski, together with Daily Kos creator Markos Moulitsas and political strategist Jerome Armstrong, then established the sports blog network SB Nation around Athletics Nation in 2005. The popularity of the site led to other sports blogs being incorporated.{{Cite news |last=Plambeck |first=Joseph |date=June 6, 2010 |title=Sports-Centric Web Sites Expand, and Bias Is Welcome |work=The New York Times |url=https://www.nytimes.com/2010/06/07/business/media/07fans.html |url-status=live |access-date=February 26, 2017 |archive-url=https://web.archive.org/web/20170219132647/http://www.nytimes.com/2010/06/07/business/media/07fans.html |archive-date=February 19, 2017}}{{Cite news |title=The Raid On AOL: How Vox Pillaged Engadget And Founded An Empire |work=Business Insider |url=http://www.businessinsider.com/vox-2012-1 |url-status=live |access-date=January 20, 2016 |archive-url=https://web.archive.org/web/20130513141636/http://www.businessinsider.com/vox-2012-1 |archive-date=May 13, 2013}} SB Nation hired former AOL executive Jim Bankoff as an advisor in 2008 to assist in its growth. He was promoted to chief executive officer (CEO) in January 2009.{{Cite news | url=https://www.politico.com/media/story/2015/12/tyler-bleszinski-co-founder-of-sb-nation-to-leave-vox-media-004319/ | title=Tyler Bleszinski, co-founder of SB Nation, to leave Vox Media | first=KELSEY | last=SUTTON | work=Politico | date=December 14, 2015}} He showed interest in SB Nation{{'}}s goal of building a network of niche-oriented sports websites.{{Cite web |title=Interview with Jim Bankoff, CEO of SBNation.com |url=http://www.inc.com/news/articles/2010/08/interview-with-jim-bankoff-ceo-of-sbnation.html |url-status=live |archive-url=https://web.archive.org/web/20150828233602/http://www.inc.com/news/articles/2010/08/interview-with-jim-bankoff-ceo-of-sbnation.html |archive-date=August 28, 2015 |access-date=September 4, 2015 |website=Inc.com}} By February 2009, the SB Nation network contained 185 blogs, and in November 2010, Comscore estimated that the site had attracted 5.8 million unique visitors. The 208% increase in unique visitors over November 2009 made SB Nation the fastest-growing sports website the company tracked at the time.{{Cite news |last=Overly |first=Steven |date=December 20, 2010 |title=SB Nation's sports blogger collective sees bias as a plus |newspaper=The Washington Post |url=https://www.washingtonpost.com/wp-dyn/content/article/2010/12/17/AR2010121706202.html |url-status=live |access-date=January 8, 2010 |archive-url=https://web.archive.org/web/20141230231159/http://www.washingtonpost.com/wp-dyn/content/article/2010/12/17/AR2010121706202.html |archive-date=December 30, 2014}}

= Continued growth and expansion into other content areas =

File:Vox Media logo.svg

In 2011, Bankoff hired a number of former writers from AOL's technology blog Engadget, including former editor-in-chief Joshua Topolsky, to build a new technology-oriented website in the same network as SB Nation. These writers had originally left AOL following a series of conflicts between Topolsky and Michael Arrington, the author of TechCrunch (which AOL had previously acquired), and the leak of an internal training document that outlined a content strategy for AOL's blogs that prioritized profitability. Bankoff felt that a technology-oriented website would complement SB Nation due to their overlapping demographics. The Verge was launched on November 1, 2011, with Topolsky as editor-in-chief.{{Cite web |last=Albanesius |first=Chloe |date=April 4, 2011 |title=Engadget's Topolsky, Former Editors Starting New Rival Tech Site |url=https://www.pcmag.com/article2/0,2817,2383012,00.asp |url-status=live |archive-url=https://web.archive.org/web/20120224063723/http://www.pcmag.com/article2/0,2817,2383012,00.asp |archive-date=February 24, 2012 |access-date=May 4, 2013 |website=PC Magazine |publisher=Ziff Davis}} Alongside this launch, Bankoff and Trei Brundrett created Vox Media as the parent company for both SB Nation and The Verge.{{Cite web |last=Ellis |first=Justin |date=November 1, 2011 |title=This is their next: Vox Media becomes the new parent company to SB Nation and The Verge |url=https://www.niemanlab.org/2011/11/this-is-their-next-vox-media-becomes-the-new-parent-company-to-sb-nation-and-the-verge/ |url-status=live |archive-url=https://web.archive.org/web/20180414030036/http://www.niemanlab.org/2011/11/this-is-their-next-vox-media-becomes-the-new-parent-company-to-sb-nation-and-the-verge |archive-date=April 14, 2018 |access-date=March 8, 2021 |website=Nieman Lab}}; {{Cite web |last=Mullin |first=Benjamin |date=July 17, 2018 |title=Vox Media to Begin Licensing Publishing Technology Chorus |url=https://www.wsj.com/articles/vox-media-to-begin-licensing-publishing-technology-chorus-1531828800 |url-status=live |archive-url=https://web.archive.org/web/20181101094755/https://www.wsj.com/articles/vox-media-to-begin-licensing-publishing-technology-chorus-1531828800 |archive-date=November 1, 2018 |access-date=March 8, 2021 |website=The Wall Street Journal}} The previous parent shell to SB Nation, SportsBlogs, Inc., was converted into Vox Media, Inc. for this purpose.{{Cite web |last=Davis |first=Noah |date=November 1, 2011 |title=The New Site From The Engadget Crew And SB Nation Is About To Take The Tech World By Storm |url=https://www.businessinsider.com/the-new-site-from-the-engadget-crew-and-sb-nation-is-about-to-take-the-tech-world-by-storm-2011-10 |url-status=live |archive-url=https://web.archive.org/web/20181204164825/https://www.businessinsider.com/the-new-site-from-the-engadget-crew-and-sb-nation-is-about-to-take-the-tech-world-by-storm-2011-10 |archive-date=December 4, 2018 |access-date=March 8, 2021 |website=Business Insider}} Brundrett, who had been with SB Nation since 2006, became Vox Media's vice president of products and technology, and later chief product officer.{{Cite web |last=Guaglione |first=Sara |date=February 7, 2017 |title=Vox Taps Brundrett As COO To Oversee Video, Native Ad Push |url=https://www.mediapost.com/publications/article/294639/vox-taps-brundrett-as-coo-to-oversee-video-native.html |url-status=live |archive-url=https://web.archive.org/web/20170613015916/https://www.mediapost.com/publications/article/294639/vox-taps-brundrett-as-coo-to-oversee-video-native.html |archive-date=June 13, 2017 |access-date=March 8, 2021 |website=MediaPost}}

In 2012, Vox Media launched a video gaming website, Polygon, led by former Joystiq editor Christopher Grant.{{Cite web |last=Brian Solomon |title=The Inside Story Of Polygon, The Verge's New Gaming Sister-Site |url=https://www.forbes.com/sites/briansolomon/2012/10/24/the-inside-story-of-polygon-the-verges-new-gaming-sister-site/ |url-status=live |archive-url=https://web.archive.org/web/20140731022204/http://www.forbes.com/sites/briansolomon/2012/10/24/the-inside-story-of-polygon-the-verges-new-gaming-sister-site/ |archive-date=July 31, 2014 |access-date=September 4, 2015 |website=Forbes}} In November 2013, Vox Media acquired Curbed Network, which consisted of the real-estate blog network Curbed, the food blog Eater, and the fashion blog Racked.{{Cite news |last=Kaufman, Leslie |date=November 10, 2013 |title=Vox Media Buying Curbed.com Network of Sites |work=New York Times |url=https://www.nytimes.com/2013/11/11/business/media/vox-media-buying-curbedcom-network-of-sites.html?smid=tw-share&_r=0 |url-status=live |access-date=November 10, 2013 |archive-url=https://web.archive.org/web/20131114144918/http://www.nytimes.com/2013/11/11/business/media/vox-media-buying-curbedcom-network-of-sites.html?smid=tw-share&_r=0 |archive-date=November 14, 2013}}

In April 2014, the company launched a news website, Vox.{{Cite web |last=Bercovici |first=Jeff |title=Why Do So Many Journalists Hate Vox? |url=https://www.forbes.com/sites/jeffbercovici/2014/05/12/why-do-so-many-journalists-hate-vox/ |url-status=live |archive-url=https://web.archive.org/web/20200823225538/https://www.forbes.com/sites/jeffbercovici/2014/05/12/why-do-so-many-journalists-hate-vox/ |archive-date=August 23, 2020 |access-date=2020-08-31 |website=Forbes |language=en}} Led by former Washington Post columnist Ezra Klein, Melissa Bell and Matthew Yglesias, Vox was positioned as a general interest news service with a focus on providing additional context to recurring subjects within its articles.{{Cite web |last=Barr |first=Jeremy |date=May 19, 2015 |title=Vox Media expands Melissa Bell's role |url=https://www.politico.com/media/story/2015/05/vox-media-expands-melissa-bells-role-003788 |url-status=live |archive-url=https://web.archive.org/web/20180613084728/https://www.politico.com/media/story/2015/05/vox-media-expands-melissa-bells-role-003788 |archive-date=June 13, 2018 |access-date=November 13, 2018 |website=Politico}}; {{Cite news |last=Carr |first=David |author-link=David Carr (journalist) |date=January 26, 2014 |title=Ezra Klein Is Joining Vox Media as Web Journalism Asserts Itself |work=The New York Times |url=https://www.nytimes.com/2014/01/27/business/media/ezra-klein-joining-vox-media-as-web-journalism-asserts-itself.html |url-status=live |access-date=December 26, 2014 |archive-url=https://web.archive.org/web/20150216173600/http://www.nytimes.com/2014/01/27/business/media/ezra-klein-joining-vox-media-as-web-journalism-asserts-itself.html?_r=0 |archive-date=February 16, 2015}}; {{Cite news |last=Kaufman |first=Leslie |date=April 6, 2014 |title=Vox Takes Melding of Journalism and Technology to a New Level |work=The New York Times |url=https://www.nytimes.com/2014/04/07/business/media/voxcom-takes-melding-of-journalism-and-technology-to-next-level.html?_r=0 |url-status=live |access-date=December 26, 2014 |archive-url=https://web.archive.org/web/20150506053843/http://www.nytimes.com/2014/04/07/business/media/voxcom-takes-melding-of-journalism-and-technology-to-next-level.html?_r=1 |archive-date=May 6, 2015}}

In May 2015, Vox Media acquired Recode, a technology industry news website that was founded by Walt Mossberg and Kara Swisher, the former editors of The Wall Street Journal{{'}}s All Things Digital.{{Cite news |last=Ember |first=Sydney |date=May 26, 2014 |title=Vox Media Adds ReCode to Its Stable of Websites |work=The New York Times |url=https://www.nytimes.com/2015/05/27/business/media/vox-media-acquiring-recode.html?_r=1 |url-status=live |access-date=May 29, 2015 |archive-url=https://web.archive.org/web/20150528234632/http://www.nytimes.com/2015/05/27/business/media/vox-media-acquiring-recode.html?_r=1 |archive-date=May 28, 2015}} In February 2017, Vox Media promoted Brundrett as its chief operating officer.{{Cite journal |last=Grinapol |first=Corinne |date=February 6, 2017 |title=Vox Media Names Trei Brundrett as Its First COO |url=http://www.adweek.com/digital/vox-media-names-trei-brundrett-as-its-first-coo/ |url-status=live |journal=Adweek |archive-url=https://web.archive.org/web/20180421233922/http://www.adweek.com/digital/vox-media-names-trei-brundrett-as-its-first-coo/ |archive-date=April 21, 2018 |access-date=April 6, 2018}} In May 2017, Vox Media announced that it had entered into an agreement to provide technology and advertising sales for Bill Simmons' sports website The Ringer, as part of a revenue sharing agreement.{{Cite web |date=May 30, 2017 |title=Bill Simmons' The Ringer Inks Advertising, Tech Pact With Vox Media |url=https://variety.com/2017/digital/news/bill-simmons-vox-media-advertising-technology-1202447469/ |url-status=live |archive-url=https://web.archive.org/web/20170530122454/http://variety.com/2017/digital/news/bill-simmons-vox-media-advertising-technology-1202447469/ |archive-date=May 30, 2017 |access-date=May 30, 2017 |website=Variety}}

In February 2018, it was reported that Vox Media would be laying off around 50 employees, particularly surrounding video production. CEO Jim Bankoff stated previously that the company planned to exit native video for Facebook due to "unreliable monetization and promotion". The memo announcing the layoffs argued that despite its success, native video "won't be viable audience or revenue growth drivers for us relative to other investments we are making", and that the company wanted to focus more on podcasting and Vox Entertainment.{{Cite news |title=Vox Media Laying Off Around 50 Staffers |language=en |work=The Hollywood Reporter |url=https://www.hollywoodreporter.com/news/vox-media-laying-around-50-people-1086869 |url-status=live |access-date=February 21, 2018 |archive-url=https://web.archive.org/web/20180221145119/https://www.hollywoodreporter.com/news/vox-media-laying-around-50-people-1086869 |archive-date=February 21, 2018}} The layoffs represented around 5% of Vox's workforce.{{Cite news |last=Spangler |first=Todd |date=February 21, 2018 |title=Vox Media Lays Off 50 Staffers, or 5% of Workforce |language=en-US |work=Variety |url=https://variety.com/2018/digital/news/vox-media-layoffs-50-employees-1202706362/ |url-status=live |access-date=March 13, 2018 |archive-url=https://web.archive.org/web/20180314104411/http://variety.com/2018/digital/news/vox-media-layoffs-50-employees-1202706362/ |archive-date=March 14, 2018}}

In April 2019, Vox Media acquired Epic magazine, which would become part of a new division called Vox Media Studios, which had also absorbed Vox Entertainment and the Vox Media Podcast Network.{{Cite web |last=Jarvey |first=Natalie |date=April 15, 2019 |title=Vox Media Acquires Epic Magazine (Exclusive) |url=https://www.hollywoodreporter.com/news/vox-media-acquires-epic-magazine-1202218 |url-status=live |archive-url=https://web.archive.org/web/20190417011451/https://www.hollywoodreporter.com/news/vox-media-acquires-epic-magazine-1202218 |archive-date=April 17, 2019 |access-date=April 24, 2019 |publisher=The Hollywood Reporter}} In September 2019, Vox Media agreed to acquire and merge with New York Media, the parent company of New York magazine.{{Cite web |last=Bennett |first=Anita |date=September 25, 2019 |title=New York Magazine Acquired By Vox Media |url=https://deadline.com/2019/09/new-york-magazine-acquired-by-vox-media-1202744120/ |url-status=live |archive-url=https://web.archive.org/web/20190925120104/https://deadline.com/2019/09/new-york-magazine-acquired-by-vox-media-1202744120/ |archive-date=September 25, 2019 |access-date=September 25, 2019 |website=Deadline |language=en}}; {{Cite news |last1=Tracy |first1=Marc |last2=Lee |first2=Edmund |date=2019-09-24 |title=Vox Media Acquires New York Magazine, Chronicler of the Highbrow and Lowbrow |language=en-US |work=The New York Times |url=https://www.nytimes.com/2019/09/24/business/media/vox-buys-nymag.html |url-status=live |access-date=2020-08-31 |archive-url=https://web.archive.org/web/20190925011103/https://www.nytimes.com/2019/09/24/business/media/vox-buys-nymag.html |archive-date=September 25, 2019 |issn=0362-4331}}

The California Assembly Bill 5 was passed in September 2019, and the bill aimed at improving the working conditions for contract workers. In response to this bill, Vox Media announced in December 2019 that it would terminate more than 200 contracts of California-based freelance writers for SB Nation, and replace these writers with 20 full-time staff writers.{{Cite web |last1=Levy |first1=Ari |last2=Sherman |first2=Alex |date=December 16, 2019 |title=Vox Media to cut hundreds of freelance jobs ahead of changes in California gig economy laws |url=https://www.cnbc.com/2019/12/16/vox-media-to-cut-hundreds-of-freelance-jobs-ahead-of-californias-ab5.html |url-status=live |archive-url=https://web.archive.org/web/20200101141305/https://www.cnbc.com/2019/12/16/vox-media-to-cut-hundreds-of-freelance-jobs-ahead-of-californias-ab5.html |archive-date=January 1, 2020 |access-date=January 1, 2020 |website=CNBC}}; {{Cite news |last1=Tracy |first1=Marc |last2=Draper |first2=Kevin |date=December 16, 2019 |title=Vox Media to Cut 200 Freelancers, Citing California Gig-Worker Law |work=The New York Times |url=https://www.nytimes.com/2019/12/16/business/media/vox-media-california-job-cuts.html |url-status=live |access-date=January 2, 2020 |archive-url=https://web.archive.org/web/20200102125215/https://www.nytimes.com/2019/12/16/business/media/vox-media-california-job-cuts.html |archive-date=January 2, 2020}}

On April 17, 2020, Vox Media announced it would furlough 9% of its workforce from May 1 to July 31, 2020 due to the COVID-19 pandemic.{{Cite web |last=Horn |first=Austin |date=April 17, 2020 |title=Popular Blog SB Nation Furloughs Writers With Few Sports to Cover During Pandemic |url=https://www.npr.org/sections/coronavirus-live-updates/2020/04/17/837474747/popular-blog-sb-nation-furloughs-writers-with-few-sports-to-cover-during-coronav |url-status=live |archive-url=https://web.archive.org/web/20200417212201/https://www.npr.org/sections/coronavirus-live-updates/2020/04/17/837474747/popular-blog-sb-nation-furloughs-writers-with-few-sports-to-cover-during-coronav |archive-date=April 17, 2020 |access-date=April 17, 2020 |website=NPR.org |language=en}}; {{Cite web |last=Flynn |first=Kerry |date=April 18, 2020 |title=Vox Media furloughs more than 100 employees for three months |url=https://edition.cnn.com/2020/04/17/media/vox-media-furloughs/index.html |url-status=live |archive-url=https://web.archive.org/web/20200419071113/https://edition.cnn.com/2020/04/17/media/vox-media-furloughs/index.html |archive-date=April 19, 2020 |access-date=April 19, 2020 |website=CNN}}

In January 2021, Lindsay Peoples Wagner was hired to be the new editor-in-chief of The Cut.{{Cite news |last=Robertson |first=Katie |date=2021-01-04 |title=The Cut Finds Its New Top Editor at Teen Vogue |language=en-US |work=The New York Times |url=https://www.nytimes.com/2021/01/04/business/media/the-cut-editor-lindsay-peoples-wagner.html |url-status=live |access-date=2021-03-17 |archive-url=https://web.archive.org/web/20210330134549/https://www.nytimes.com/2021/01/04/business/media/the-cut-editor-lindsay-peoples-wagner.html |archive-date=March 30, 2021 |issn=0362-4331}} At the same time, Vox Media also banned fossil fuel advertising to tackle climate change.{{cite news |last=Noor |first=Dharna |url=https://www.theguardian.com/media/article/2024/jun/07/united-nations-fossil-fuel-ads-news-tech-media |title=News and tech media mostly quiet after UN chief calls for ban on ads for oil and gas |newspaper=The Guardian |date=June 7, 2024 |access-date=September 21, 2024 }} In February 2021, Swati Sharma—former managing editor of The Atlanticwas hired to be the new editor-in-chief of Vox.{{Cite news |last=Tracy |first=Marc |date=2021-02-16 |title=Vox Finds Its Next Top Editor at The Atlantic |language=en-US |work=The New York Times |url=https://www.nytimes.com/2021/02/16/business/media/vox-editor-swati-sharma.html |url-status=live |access-date=2021-03-17 |archive-url=https://web.archive.org/web/20210311235217/https://www.nytimes.com/2021/02/16/business/media/vox-editor-swati-sharma.html |archive-date=March 11, 2021 |issn=0362-4331}} Vox Media purchased Cafe Studios, the publisher of Preet Bharara's podcast Stay Tuned with Preet, in April 2021, making it part of the Vox Media Podcast Network.{{Cite news |last=Journal |first=Benjamin Mullin |date=2021-04-11 |title=Vox Media to Buy Owner of Preet Bharara's Podcast |language=en-US |work=Wall Street Journal |url=https://www.wsj.com/articles/vox-media-to-buy-owner-of-preet-bhararas-podcast-11618180200 |url-status=live |access-date=2021-04-14 |archive-url=https://web.archive.org/web/20210416152909/https://www.wsj.com/articles/vox-media-to-buy-owner-of-preet-bhararas-podcast-11618180200 |archive-date=April 16, 2021 |issn=0099-9660}}

In August 2021, Vox Media announced its purchase of Punch, a mixology website established by Bertelsmann-owned Random House, to undisclosed terms. Punch is to assist the expansion of Vox Media's Eater website.{{Cite news |last=Mullin |first=Benjamin |date=2021-08-23 |title=Vox Media Agrees to Acquire Punch, Weighs Going Public |language=en-US |work=Wall Street Journal |url=https://www.wsj.com/articles/vox-media-agrees-to-acquire-punch-weighs-going-public-11629734445 |access-date=2021-08-24 |issn=0099-9660}}; {{Cite web |last=Stenberg |first=Mark |title=Vox Media Acquires Drinks Publisher Punch |date=August 23, 2021 |url=https://www.adweek.com/media/vox-media-acquires-publisher-punch/ |access-date=2021-08-24}}

On 13 December 2021, it was announced that Vox Media would acquire Group Nine Media.{{Cite web |title=Vox Media to Merge with Group Nine, Home to Leading Collection of Multi-Platform Media Brands |url=https://www.groupninemedia.com/press/vox-media-to-merge-with-group-nine-home-to-leading-collection-of-multi-platform-media-brands |access-date=2 February 2022 |website=Group Nine Media|archive-date=December 10, 2022|archive-url=https://web.archive.org/web/20221210032932/https://www.groupninemedia.com/press/vox-media-to-merge-with-group-nine-home-to-leading-collection-of-multi-platform-media-brands}} The acquisition was completed on 22 February 2022.{{Cite web |date=2022-02-22 |title=Completes Acquisition of Group Nine |url=https://www.voxmedia.com/2022/2/22/22945736/vox-media-completes-acquisition-of-group-nine |access-date=2022-03-01 |publisher=Vox Media}} Investors in Group Nine, including Warner Bros. Discovery, now own 25 percent of Vox.{{Cite web |date=December 13, 2021 |title=Why is Vox Media buying Group Nine? |url=https://www.vox.com/recode/2021/12/13/22833341/vox-media-group-nine-deal-explained}} In February 2023, Penske Media Corporation became the largest shareholder in Vox Media, acquiring a 20% stake in the company, and Jay Penske joined Vox's board.{{cite news |last1=Sakoui |first1=Anousha |title=Penske's media roll-up continues with purchase of Vox stake |url=https://www.latimes.com/entertainment-arts/business/story/2023-02-06/penske-media-becomes-vox-media-largest-shareholder-with-stake-purchase |access-date=March 27, 2023 |work=Los Angeles Times |date=February 6, 2023}}

In May 2025, Vox Media sold Polygon to Valnet, while also laying off most of their staff including Editor-in-Chief Christopher Plante.{{Cite web |last=Gach |first=Ethan |date=May 1, 2025 |title=Polygon Sold To Valnet And Hit With Mass Layoffs [Update] |url=https://kotaku.com/polygon-sold-vox-media-valnet-layoffs-digital-gaming-1851778655 |url-status=live |archive-url=https://web.archive.org/web/20250501152818/https://kotaku.com/polygon-sold-vox-media-valnet-layoffs-digital-gaming-1851778655 |archive-date=May 1, 2025 |access-date=May 1, 2025 |website=Kotaku |language=en}}{{Cite web |last=Peters |first=Jay |date=May 1, 2025 |title=Polygon sold to GameRant owner Valnet |url=https://www.theverge.com/news/659575/polygon-vox-media-sold-valnet-gamerant |url-status=live |archive-url=https://web.archive.org/web/20250501162231/https://www.theverge.com/news/659575/polygon-vox-media-sold-valnet-gamerant |archive-date=May 1, 2025 |access-date=May 1, 2025 |website=The Verge |language=en-US}}{{Cite web |last=MacLeod |first=Riley |date=May 1, 2025 |title=Polygon Sold To Valnet |url=https://aftermath.site/polygon-layoffs-sale |access-date=May 1, 2025 |website=Aftermath |language=en}} Aftermath reported they were informed by a "former employee" that "at least 25 people have been let go" and noted many of the laid off staff "were union members". The Vox Media Union is negotiating a new contract with Vox Media; Kotaku commented that the union "blasted the sale and layoffs". Group Publisher for Polygon & The Verge Chris Grant shared his frustrations on Bluesky, stating that Valnet had refused to meet with him or answer questions during the process, adding "this is the end of my journey with the thing I created".

Corporate affairs

= Funding =

In December 2014, Vox Media raised a {{US$|46.5 million|link=yes}} round led by the growth equity firm General Atlantic, estimating the media company's value at around {{US$|380 million|long=no}}.{{Cite web |last=Catherine Shu |title=Vox Media Raises $46.5M At A Reported $380M Valuation |url=https://techcrunch.com/2014/11/30/vox-media-raises-46-5m-at-a-reported-380m-valuation |url-status=live |archive-url=https://web.archive.org/web/20150905210903/http://techcrunch.com/2014/11/30/vox-media-raises-46-5m-at-a-reported-380m-valuation |archive-date=September 5, 2015 |access-date=September 4, 2015 |website=TechCrunch |date=December 2014 |publisher=AOL}} Participants in Vox Media's previous rounds include Accel Partners, Comcast Ventures, and Khosla Ventures. Other funders are Allen & Company, Providence Equity Partners, and various angel investors, including Ted Leonsis, Dan Rosensweig, Jeff Weiner, and Brent Jones.{{Cite web |date=October 29, 2008 |title=Blog network SportsBlog Nation scores funding |url=http://news.cnet.com/8301-13577_3-10077904-36.html |url-status=live |archive-url=https://web.archive.org/web/20090805001737/http://news.cnet.com/8301-13577_3-10077904-36.html |archive-date=August 5, 2009 |access-date=November 7, 2008 |publisher=CNET.com}}; {{Cite web |last=Ali |first=Rafat |date=July 16, 2009 |title=Sports Blog Site SBNation Gets $8 Million More, From Comcast And Others |work=paidContent |url=http://paidcontent.org/article/419-sports-blog-site-sbnation-gets-8-million-more |url-status=live |archive-url=https://web.archive.org/web/20101019104730/http://paidcontent.org/article/419-sports-blog-site-sbnation-gets-8-million-more |archive-date=October 19, 2010 |access-date=November 14, 2010 |publisher=Paid Content}} According to sources, the Series C in May 2012, valued Vox Media at $140 million.{{Cite web |last=Solomon |first=Brian |date=December 6, 2012 |title=Meet The Digital Upstart That Thinks Millions Of Rowdy Fans Are The Future Of The Web |url=https://www.forbes.com/sites/briansolomon/2012/12/06/meet-the-digital-upstart-that-thinks-millions-of-rowdy-fans-are-the-future-of-the-web |url-status=live |archive-url=https://web.archive.org/web/20121209010822/http://www.forbes.com/sites/briansolomon/2012/12/06/meet-the-digital-upstart-that-thinks-millions-of-rowdy-fans-are-the-future-of-the-web |archive-date=December 9, 2012 |access-date=December 7, 2012 |website=Forbes}} A Series D valued the company north of {{US$|200 million|long=no}}, raising an additional {{US$|40 million|long=no}}.{{Cite web |date=October 16, 2013 |title=Vox Media aims to obtain USD40 million funding via Accel Partners |url=http://www.vcpost.com/articles/16544/20131016/vox-media-aims-obtain-usd40-million-funding-via-accel-partners.htm |url-status=live |archive-url=https://web.archive.org/web/20151117021408/http://www.vcpost.com/articles/16544/20131016/vox-media-aims-obtain-usd40-million-funding-via-accel-partners.htm |archive-date=November 17, 2015 |access-date=September 4, 2015 |website=Venture Capital Post}}

In August 2015, NBCUniversal made a {{US$|200 million|long=no}} investment in Vox Media, valuing the company at more than {{US$|1 billion|long=no}}. Comcast, which owns NBCU, additionally already owned 14% of Vox through other subsidiaries.{{Cite web |last=Stelter |first=Brian |date=2015-08-12 |title=NBCUniversal invests big in Vox Media |url=https://money.cnn.com/2015/08/12/media/nbcuniversal-vox-buzzfeed/index.html |url-status=live |archive-url=https://web.archive.org/web/20190324214014/https://money.cnn.com/2015/08/12/media/nbcuniversal-vox-buzzfeed/index.html |archive-date=March 24, 2019 |access-date=2019-03-24 |website=CNNMoney |df=mdy-all}}

= Union =

In January 2018, Vox Media agreed to recognize a labor union, the Vox Media Union, which had been formed by its editorial staff with help from the Writers Guild of America, East.{{Cite news |date=January 11, 2018 |title=Vox Media agrees to recognize labor union |language=en-US |work=New York Post |url=https://nypost.com/2018/01/11/vox-media-agrees-to-bargain-with-labor-union |url-status=live |access-date=February 21, 2018 |archive-url=https://web.archive.org/web/20180221231721/https://nypost.com/2018/01/11/vox-media-agrees-to-bargain-with-labor-union |archive-date=February 21, 2018}} On June 6, 2019, more than 300 employees under the Vox Media Union staged a walkout over failed labor agreements between the union and Vox Media, leading to most Vox Media websites temporarily ceasing operation.{{Cite web |last=Darcy |first=Oliver |date=June 6, 2019 |title=Some Vox Media websites go dark as hundreds of employees stage walkout to demand union deal |url=https://edition.cnn.com/2019/06/06/media/vox-media-union-walkout/index.html |url-status=live |archive-url=https://web.archive.org/web/20190901215606/https://edition.cnn.com/2019/06/06/media/vox-media-union-walkout/index.html |archive-date=September 1, 2019 |access-date=September 7, 2019 |website=CNN Business}}; {{Cite web |last=Tani |first=Maxwell |date=June 6, 2019 |title=Vox Media Employees Walk Out Over Union Contract Dispute |url=https://www.thedailybeast.com/vox-media-employees-walk-out-over-union-contract-dispute |url-status=live |archive-url=https://web.archive.org/web/20210104141403/https://www.thedailybeast.com/vox-media-employees-walk-out-over-union-contract-dispute |archive-date=January 4, 2021 |access-date=November 8, 2019 |website=The Daily Beast}}

The Vox Media Union negotiated with management during the widespread furloughs caused by the COVID-19 pandemic in the spring of 2020. The union "won a guarantee of no layoffs, no additional furloughs, and no additional pay cuts through July 31, along with enhanced severance for any layoffs that occur in August–December."{{Cite web |last=Ha |first=Anthony |title=Vox Media is cutting pay and furloughing 9% of employees |url=https://techcrunch.com/2020/04/17/vox-media-furloughs |url-status=live |archive-url=https://web.archive.org/web/20200417230045/https://techcrunch.com/2020/04/17/vox-media-furloughs |archive-date=April 17, 2020 |access-date=17 April 2020 |website=techcrunch.com |date=April 17, 2020 }} Staffers at New York Magazine are represented by a separate union, under Newsguild.{{Cite web |title=New York Mag Union |url=https://nymagunion.org/ |access-date=2025-02-14 |website=New York Mag Union |language=en-US}}

= Litigation =

In September 2017, Vox Media was sued by Cheryl Bradley, a former manager of the "Mile High Hockey" site for SB Nation, which covered the Colorado Avalanche team.{{Cite web |last=Wagner |first=Laura |date=September 1, 2017 |title=Former SB Nation Site Manager Files Lawsuit Against Vox Media For Alleged Labor Law Violations |url=https://deadspin.com/former-sb-nation-site-manager-files-lawsuit-against-vox-1798715721 |url-status=live |archive-url=https://web.archive.org/web/20191111220207/https://deadspin.com/former-sb-nation-site-manager-files-lawsuit-against-vox-1798715721 |archive-date=November 11, 2019 |access-date=November 8, 2019 |website=Deadspin}}{{Cite web |last=Worthington |first=Danika |date=September 2, 2017 |title=Centennial woman who ran Avalanche website sues Vox Media on claims that SB Nation broke labor laws |url=https://www.denverpost.com/2017/09/02/cheryl-bradley-vox-media-lawsuit |url-status=live |archive-url=https://web.archive.org/web/20191108175438/https://www.denverpost.com/2017/09/02/cheryl-bradley-vox-media-lawsuit |archive-date=November 8, 2019 |access-date=November 8, 2019 |website=The Denver Post}} The suit alleged that Vox Media had only paid Bradley a $125 stipend per month, despite her being an employee of the company working 30–40 hours (and sometimes up to 50 hours) a week, and had therefore failed to reach obligatory wage and hour protections. Fellow former site managers John Wakefield and Maija Varda were later added to the suit as plaintiffs, and Vox Media unsuccessfully tried to have the case dismissed.{{Cite web |last=Flood |first=Brian |date=March 7, 2019 |title=SB Nation Writers, Editors Win Class Status in Overtime Suit |url=https://news.bloomberglaw.com/class-action/sb-nation-writers-editors-win-class-status-in-overtime-suit |url-status=live |archive-url=https://web.archive.org/web/20191108194541/https://news.bloomberglaw.com/class-action/sb-nation-writers-editors-win-class-status-in-overtime-suit |archive-date=November 8, 2019 |access-date=November 8, 2019 |website=Bloomberg Law}} The suit was granted class action status by the United States District Court for the District of Columbia in March 2019.

A second labor suit was filed as a class action lawsuit in California in September 2018, citing the Fair Labor Standards Act.{{Cite web |last=Wagner |first=Laura |date=April 17, 2019 |title=Court Docs: SB Nation Bosses Detail How Much Money Team-Site Workers Could Be Owed In Lawsuit |url=https://deadspin.com/court-docs-sb-nation-bosses-detail-how-much-money-team-1834062227 |url-status=live |archive-url=https://web.archive.org/web/20191104190508/https://deadspin.com/court-docs-sb-nation-bosses-detail-how-much-money-team-1834062227 |archive-date=November 4, 2019 |access-date=November 8, 2019 |website=Deadspin}} Because this lawsuit could have covered 258 plaintiffs and damages of up to {{US$|6.3 million|long=no}}, Vox Media had the suit moved to the United States federal court under the Class Action Fairness Act.

In several cases, plaintiffs represented by the attorney Richard Liebowitz sued Vox Media over copyright infringement claims.{{Cite web |last=Peters |first=Justin |date=May 24, 2018 |title=Why Every Media Company Fears Richard Liebowitz |url=https://slate.com/news-and-politics/2018/05/richard-liebowitz-why-media-companies-fear-and-photographers-love-this-guy.html |url-status=live |archive-url=https://web.archive.org/web/20191030181539/https://slate.com/news-and-politics/2018/05/richard-liebowitz-why-media-companies-fear-and-photographers-love-this-guy.html |archive-date=October 30, 2019 |access-date=November 8, 2019 |website=Slate}}

Properties

Vox Media is made up of five large media brands: The Verge (technology, culture, and science), Vox (general interest news), SB Nation (sports), Eater (food and nightlife), and Curbed (real estate and home).{{Cite news |last=Lukas I. Alpert |date=August 12, 2015 |title=Comcast Invests $200 Million in Vox Media |work=WSJ |url=https://blogs.wsj.com/cmo/2015/08/12/comcast-invests-200-million-in-vox-media-valuing-digital-media-firm-at-1-billion/ |url-status=live |access-date=September 4, 2015 |archive-url=https://web.archive.org/web/20150901142945/http://blogs.wsj.com/cmo/2015/08/12/comcast-invests-200-million-in-vox-media-valuing-digital-media-firm-at-1-billion/ |archive-date=September 1, 2015}} It also owns the online publications Select All, The Strategist, New York Magazine (and its affiliated websites), Daily Intelligencer (up-to-date news), The Cut (fashion and beauty), Grub Street (food and restaurants), and Vulture (pop culture).{{Cite news |last1=Tracy |first1=Marc |last2=Lee |first2=Edmund |date=2019-09-24 |title=Vox Media Acquires New York Magazine, Chronicler of the Highbrow and Lowbrow |language=en-US |work=The New York Times |url=https://www.nytimes.com/2019/09/24/business/media/vox-buys-nymag.html |url-status=live |access-date=2019-12-23 |archive-url=https://web.archive.org/web/20190925011103/https://www.nytimes.com/2019/09/24/business/media/vox-buys-nymag.html |archive-date=September 25, 2019 |issn=0362-4331}}; {{Cite web |date=2019-09-06 |title=Terms of Use: New York Media |url=https://nymag.com/promo/terms.html |url-status=live |archive-url=https://web.archive.org/web/20190909050219/https://nymag.com/promo/terms.html |archive-date=September 9, 2019 |access-date=2019-12-23 |website=New York Magazine |language=en-us}} Vox Media also previously owned or operated the online publications Racked (retail and shopping), Recode (technology news) and Polygon (gaming).{{Cite news |last=Hempel |first=Jessi |date=November 11, 2013 |title=Vox Media acquires Curbed Network for $20-30M |work=Fortune |url=http://fortune.com/2013/11/11/vox-media-acquires-curbed-network-for-20-30m/ |url-status=live |access-date=May 27, 2015 |archive-url=https://web.archive.org/web/20150428004904/http://fortune.com/2013/11/11/vox-media-acquires-curbed-network-for-20-30m/ |archive-date=April 28, 2015}}

= ''SB Nation'' =

{{Main|SB Nation}}

SB Nation (originally known as Sports Blog Nation) is a sports blogging network, founded by Tyler Bleszinski and Markos Moulitsas in 2005. The blog from which the network formed was started by Bleszinski as Athletics Nation in 2003, and focused solely on the Oakland Athletics.{{Cite journal |last=Orlando |first=Dan |date=July 12, 2013 |title=What's the future of the sports-blogging industry? Here are 3 different answers from rival contenders |url=https://www.bizjournals.com/newyork/news/2013/07/11/3-companies-with-nyc-ties-that-have.html?page=all |url-status=live |journal=New York Business Journal |publisher=American City Business Journals |archive-url=https://web.archive.org/web/20160808063920/http://www.bizjournals.com/newyork/news/2013/07/11/3-companies-with-nyc-ties-that-have.html?page=all |archive-date=August 8, 2016 |access-date=March 20, 2018}} It has since expanded to cover sports franchises on a national scale, including all Major League Baseball, National Basketball Association, National Football League, and National Hockey League teams, as well as college and soccer teams, totaling over 300 community sites.{{Cite news |last=Lincoln |first=Kevin |date=January 9, 2012 |title=The Raid on AOL: How Vox Pillaged Engadget and Founded an Empire |work=Business Insider |publisher=Axel Springer SE |url=http://www.businessinsider.com/vox-2012-1 |url-status=live |access-date=March 21, 2018 |archive-url=https://web.archive.org/web/20130513141636/http://www.businessinsider.com/vox-2012-1 |archive-date=May 13, 2013}}{{Cite journal |last=Warzel |first=Charlie |date=September 25, 2012 |title=SB Nation Relaunches, Hires First Editorial Director |url=http://www.adweek.com/digital/sb-nation-relaunches-hires-first-editorial-director-143967/ |url-status=live |journal=Adweek |archive-url=https://web.archive.org/web/20171205233629/http://www.adweek.com/digital/sb-nation-relaunches-hires-first-editorial-director-143967/ |archive-date=December 5, 2017 |access-date=March 22, 2018}} In 2011, the network expanded into technology content with The Verge, leading to the parent company Sports Blogs Inc. being rebranded as Vox Media.{{Cite web |last=Swisher |first=Kara |date=April 3, 2011 |title=SB Nation Sacks AOL in Raid of Former Engadget Team for Competing New Tech Site, As AOL Zeroes in on New EiC |url=http://allthingsd.com/20110403/sb-nation-sacks-aol-in-raid-of-former-engadget-team-for-competing-new-tech-site/ |url-status=live |archive-url=https://web.archive.org/web/20130505070416/http://allthingsd.com/20110403/sb-nation-sacks-aol-in-raid-of-former-engadget-team-for-competing-new-tech-site/ |archive-date=May 5, 2013 |access-date=March 21, 2018 |website=All Things Digital}} Vox Media's chief executive, Jim Bankoff, has been SB Nation{{'s}} CEO since 2009. The network expanded into radio programming in mid-2016 with SB Nation Radio, in partnership with Gow Media.{{Cite web |last=Fox |first=Brooke |date=July 18, 2016 |title=SB Nation Expands Into Radio Programming With Gow Media Accord |url=https://www.bloomberg.com/news/articles/2016-07-18/sb-nation-expands-into-radio-programming-with-gow-media-accord |url-status=live |archive-url=https://web.archive.org/web/20171125162258/https://www.bloomberg.com/news/articles/2016-07-18/sb-nation-expands-into-radio-programming-with-gow-media-accord |archive-date=November 25, 2017 |access-date=March 22, 2018 |website=Bloomberg.com |publisher=Bloomberg L.P.}}

= ''The Verge'' =

{{Main|The Verge}}

The Verge is a technology news site, which launched on November 1, 2011; it was originally staffed by former employees of Engadget, including former editor Joshua Topolsky and the new site's editor-in-chief Nilay Patel.{{Cite news |last=Carr |first=David |date=April 3, 2011 |title=Team From Engadget Makes Jump to SB Nation |work=The New York Times |url=https://www.nytimes.com/2011/04/04/business/media/04carr.html |url-status=live |access-date=February 26, 2017 |archive-url=https://web.archive.org/web/20170103130232/http://www.nytimes.com/2011/04/04/business/media/04carr.html |archive-date=January 3, 2017}} While Topolsky and his team were developing the new site, a "placeholder" site called This Is My Next was created to allow them to continue writing articles and producing podcasts.{{Cite web |title=Latest Gadget Reviews – The Verge |url=http://thisismynext.com/ |url-status=live |archive-url=https://web.archive.org/web/20111031032330/http://thisismynext.com/ |archive-date=October 31, 2011 |access-date=September 17, 2014}} Topolsky described the site as being an "evolved version of what we [had] been doing [at AOL]."{{Cite web |title=Topolsky and Bankoff on Engadget, SB Nation, and the new tech site that's bringing them together » Nieman Journalism Lab |url=http://www.niemanlab.org/2011/05/topolsky-and-bankoff-on-engadget-sb-nation-and-the-new-tech-site-thats-bringing-them-together/ |url-status=live |archive-url=https://web.archive.org/web/20140921213848/http://www.niemanlab.org/2011/05/topolsky-and-bankoff-on-engadget-sb-nation-and-the-new-tech-site-thats-bringing-them-together/ |archive-date=September 21, 2014 |access-date=September 17, 2014 |website=Nieman Lab}}; {{Cite web |title=With The Verge, SB Nation looks beyond just gadgets |url=http://tech.fortune.cnn.com/2011/10/26/the-verge-sb-nation/ |url-status=dead |archive-url=https://web.archive.org/web/20130401161210/http://tech.fortune.cnn.com/2011/10/26/the-verge-sb-nation/ |archive-date=April 1, 2013 |access-date=September 17, 2014 |website=Fortune}}

In February 2014, The Verge had 7.9 million unique visitors according to ComScore.{{Cite web |date=March 24, 2014 |title=Vox Media's The Verge Staffs Up Culture Coverage |url=http://adage.com/article/media/vox-media-s-verge-staffs-culture-coverage/292278/ |url-status=live |archive-url=https://web.archive.org/web/20171119030420/http://adage.com/article/media/vox-media-s-verge-staffs-culture-coverage/292278/ |archive-date=November 19, 2017 |access-date=June 20, 2017 |website=Advertising Age}}

= ''Vox'' =

{{Main|Vox (website)|Recode}}

Vox was launched in April 2014; it is a news website that employs explanatory journalism. The site's editor-in-chief is Swati Sharma.{{Cite web |last=Bell |first=Melissa |date=March 25, 2014 |title=Masthead |url=https://www.vox.com/pages/masthead |access-date=2021-05-17 |website=Vox |language=en}}

Vox Media acquired technology industry news website Recode in May 2015.{{Cite news |last=Ember |first=Sydney |date=May 26, 2015 |title=Vox Media Adds ReCode to Its Stable of Websites |work=The New York Times |url=https://www.nytimes.com/2015/05/27/business/media/vox-media-acquiring-recode.html?_r=1 |url-status=live |access-date=May 27, 2015 |archive-url=https://web.archive.org/web/20150528234632/http://www.nytimes.com/2015/05/27/business/media/vox-media-acquiring-recode.html?_r=1 |archive-date=May 28, 2015}} Recode hosts the annual invite-only Code Conference, at which editors of the site interview prominent figures of the technology industry.{{Cite web |last=Hoffman |first=Claire |date=May 31, 2018 |title=Inside This Year's Invite-Only Code Conference |url=https://www.bizbash.com/inside-this-years-invite-only-code-conference/los-angeles/story/35700/ |url-status=live |archive-url=https://web.archive.org/web/20181112223345/https://www.bizbash.com/inside-this-years-invite-only-code-conference/los-angeles/story/35700/ |archive-date=November 12, 2018 |access-date=October 30, 2018 |website=BizBash}} Recode was integrated into Vox in May 2019 under the name Recode by Vox.{{Cite web |title=Vox Media integrates Recode with flagship brand, four years after purchase |url=https://www.thedrum.com/news/2019/05/01/vox-media-integrates-recode-with-flagship-brand-four-years-after-purchase |url-status=live |archive-url=https://web.archive.org/web/20190512155350/https://www.thedrum.com/news/2019/05/01/vox-media-integrates-recode-with-flagship-brand-four-years-after-purchase |archive-date=May 12, 2019 |access-date=May 12, 2019}}

= ''Eater'' =

{{Main|Eater (website)}}

Eater is a food and dining network of sites, offering reviews and news about the restaurant industry. The network was founded by Lockhart Steele and Ben Leventhal in 2005, and originally focused on dining and nightlife in New York City. Eater launched a national site in 2009,{{Cite news |last=Druckman |first=Charlotte |date=October 6, 2009 |title=The Insiders: Ben Leventhal and Lockhart Steele |work=The New York Times |url=https://tmagazine.blogs.nytimes.com/2009/10/06/the-insiders-ben-leventhal-and-lockhart-steele/ |url-status=live |access-date=March 13, 2018 |archive-url=https://web.archive.org/web/20180713170355/https://tmagazine.blogs.nytimes.com/2009/10/06/the-insiders-ben-leventhal-and-lockhart-steele/ |archive-date=July 13, 2018}} and covered nearly 20 cities by 2012.{{Cite news |last=Midson |first=Lori |date=December 1, 2011 |title=Eater launches Denver food site |work=Westword |publisher=Voice Media Group |url=http://www.westword.com/restaurants/eater-launches-denver-food-site-5728399 |url-status=live |access-date=March 14, 2018 |archive-url=https://web.archive.org/web/20180713200004/http://www.westword.com/restaurants/eater-launches-denver-food-site-5728399 |archive-date=July 13, 2018}} Vox Media acquired Eater, along with two others comprising the Curbed Network, in late 2013.{{Cite journal |last=Hempel |first=Jessi |date=November 11, 2013 |title=Vox Media acquires Curbed Network for $20-30M |url=http://fortune.com/2013/11/11/vox-media-acquires-curbed-network-for-20-30m/ |url-status=live |journal=Fortune |publisher=Meredith Corporation |issn=0015-8259 |archive-url=https://web.archive.org/web/20180322214901/http://fortune.com/2013/11/11/vox-media-acquires-curbed-network-for-20-30m/ |archive-date=March 22, 2018 |access-date=March 13, 2018}} In 2017, Eater had 25 local sites in the United States in Canada, and launched its first international site in London.{{Cite news |last=Guaglione |first=Sara |date=July 12, 2017 |title=Vox Launches 'Eater London,' Company's First |publisher=MediaPost Communications |url=https://www.mediapost.com/publications/article/304214/vox-launches-eater-london-companys-first.html?edition=104191 |url-status=live |access-date=March 13, 2018 |archive-url=https://web.archive.org/web/20180713173109/https://www.mediapost.com/publications/article/304214/vox-launches-eater-london-companys-first.html?edition=104191 |archive-date=July 13, 2018}} The site has been recognized four times by the James Beard Foundation Awards.{{Cite web |date=May 4, 2015 |title=The 2015 James Beard Award Winners! |url=https://www.jamesbeard.org/blog/2015-james-beard-award-winners |url-status=live |archive-url=https://web.archive.org/web/20180108040437/https://www.jamesbeard.org/blog/2015-james-beard-award-winners |archive-date=January 8, 2018 |access-date=April 9, 2018 |publisher=James Beard Foundation}}; {{Cite web |date=May 2, 2016 |title=The 2016 James Beard Award Winners! |url=https://www.jamesbeard.org/blog/2016-james-beard-award-winners |url-status=live |archive-url=https://web.archive.org/web/20160711145730/https://www.jamesbeard.org/blog/2016-james-beard-award-winners |archive-date=July 11, 2016 |access-date=April 9, 2018 |publisher=James Beard Foundation}} Eater is led by editor-in-chief Amanda Kludt.{{Cite news |last=Bhuiyan |first=Johana |date=April 16, 2014 |title=Food site Eater 'Vox-ifies' |work=Politico |publisher=Capitol News Company |url=https://www.politico.com/media/story/2014/04/food-site-eater-vox-ifies-002058 |url-status=live |access-date=November 13, 2018 |archive-url=https://web.archive.org/web/20181223174745/https://www.politico.com/media/story/2014/04/food-site-eater-vox-ifies-002058 |archive-date=December 23, 2018}}; {{Cite news |last=Vora |first=Shivani |date=February 2, 2018 |title=How Amanda Kludt, Editor in Chief of Eater, Spends Her Sundays |work=The New York Times |url=https://www.nytimes.com/2018/02/02/nyregion/how-amanda-kludt-editor-in-chief-of-eater-spends-her-sundays.html |url-status=live |access-date=November 13, 2018 |archive-url=https://web.archive.org/web/20180713171242/https://www.nytimes.com/2018/02/02/nyregion/how-amanda-kludt-editor-in-chief-of-eater-spends-her-sundays.html |archive-date=July 13, 2018}}

= ''New York'' magazine =

{{Main|New York (magazine)}}

New York is an American biweekly magazine concerned with life, culture, politics, and style generally, and with a particular emphasis on New York City. On September 24, 2019, it was announced that the magazine's parent company, New York Media, was acquired by Vox Media.{{Cite news |last1=Tracy |first1=Marc |last2=Lee |first2=Edmund |date=2019-09-24 |title=Vox Media Acquires New York Magazine |language=en-US |work=The New York Times |url=https://www.nytimes.com/2019/09/24/business/media/vox-buys-nymag.html |url-status=live |access-date=2019-09-25 |archive-url=https://web.archive.org/web/20190925011103/https://www.nytimes.com/2019/09/24/business/media/vox-buys-nymag.html |archive-date=September 25, 2019 |issn=0362-4331}}

The magazine's website, NYMag.com, was a companion to the magazine until it was relaunched as a news site in 2006. It further includes several branded sites:

  • Intelligencer: news
  • The Cut: women's issues
  • Grub Street: food and restaurants
  • The Strategist: internet shopping companion
  • Vulture: pop culture
  • Curbed: real-estate. The brand originated as a real-estate and home website that reached beyond New York City to publish in 32 markets across the U.S. It was founded in 2004 as a side project by Lockhart Steele, managing editor of Gawker Media. Vox Media would later acquire Curbed{{'}}s parent company, Curbed Network, in November 2013 for {{US$|20–30 million|long=no}} in cash and stock, accumulating sister brands Eater and Racked as well. In May 2020, Vox Media announced it was merging Curbed into New York magazine's website, NYMag.com as a vertical.{{Cite web |date=April 29, 2020 |title=Vox Media site Curbed to be merged into New York magazine |url=https://nypost.com/2020/04/28/vox-media-site-curbed-to-be-merged-into-new-york-magazine/ |url-status=live |archive-url=https://web.archive.org/web/20210111144122/https://nypost.com/2020/04/28/vox-media-site-curbed-to-be-merged-into-new-york-magazine/ |archive-date=January 11, 2021 |access-date=2020-05-23 |website=nypost.com}}

= Former =

Technology industry news website Recode was acquired by Vox Media in May 2015. The property was then integrated into the company's namesake brand Vox under the name Recode by Vox in May 2019.

== ''Polygon'' ==

{{Main|Polygon (website)}}

The video game website Polygon launched in 2012 as Vox Media's third property, and publishes news, culture, reviews, and videos.{{Cite web |last=Duryee |first=Tricia |date=October 24, 2012 |title=Let the Games Begin: Vox Media Launches a New Site Covering Videogames |url=http://allthingsd.com/20121024/let-the-games-begin-vox-media-launches-a-new-site-covering-videogames/ |url-status=live |archive-url=https://web.archive.org/web/20140731123451/http://allthingsd.com/20121024/let-the-games-begin-vox-media-launches-a-new-site-covering-videogames/ |archive-date=July 31, 2014 |access-date=August 3, 2014 |website=All Things Digital}}{{Cite web |last=Swisher |first=Kara |date=February 21, 2012 |title=On the Verge Again: Vox Media Officially Launches Into Videogames Content Arena |url=http://allthingsd.com/20120221/on-the-verge-again-vox-media-officially-launches-into-video-games-content-arena/ |url-status=dead |archive-url=https://web.archive.org/web/20140911030501/http://allthingsd.com/20120221/on-the-verge-again-vox-media-officially-launches-into-video-games-content-arena/ |archive-date=September 11, 2014 |access-date=August 3, 2014 |website=All Things Digital}} The site's founding staff included the editors-in-chief of the gaming sites Joystiq, Kotaku (Brian Crecente), and The Escapist.{{Cite web |last=Solomon |first=Brian |date=October 24, 2012 |title=The Inside Story Of Polygon, The Verge's New Gaming Sister-Site |url=https://www.forbes.com/sites/briansolomon/2012/10/24/the-inside-story-of-polygon-the-verges-new-gaming-sister-site/ |url-status=live |archive-url=https://web.archive.org/web/20140731022204/http://www.forbes.com/sites/briansolomon/2012/10/24/the-inside-story-of-polygon-the-verges-new-gaming-sister-site/ |archive-date=July 31, 2014 |access-date=August 3, 2014 |website=Forbes}} Staff published on The Verge as "Vox Games" beginning in February 2012, and launched as Polygon in October. The network features long-form journalism that focuses on the people making and playing the games rather than the games alone, and uses a "direct content sponsorship" model of online advertising.{{Cite web |last=Stark |first=Chelsea |date=October 25, 2012 |title=Veteran Game Journalists Unite to Launch Vox's 'Polygon' |url=https://mashable.com/2012/10/25/polygon/ |url-status=live |archive-url=https://web.archive.org/web/20150104181645/http://mashable.com/2012/10/25/polygon/ |archive-date=January 4, 2015 |access-date=August 3, 2014 |website=Mashable}} Chris Grant was the Editor-in-Chief (EIC) from 2012 to 2019; Grant was elevated to the position of Senior Vice President of Polygon and The Verge by Vox Media in July 2019.{{Cite news |last=Beaujon |first=Andrew |date=October 25, 2012 |title=Why Polygon takes video-games journalism seriously |work=Poynter |url=https://www.poynter.org/news/why-polygon-takes-video-games-journalism-seriously |url-status=dead |access-date=August 21, 2018 |archive-url=https://web.archive.org/web/20140819211519/http://www.poynter.org/latest-news/mediawire/192834/why-polygon-takes-video-games-journalism-seriously/ |archive-date=August 19, 2014}}{{cite web |date=July 18, 2019 |title=Vox Media Elevates Editorial Leadership |url=https://www.voxmedia.com/about-vox-media/2019/7/18/20699314/vox-media-promotions-eater-curbed-sb-nation-verge-polygon-recode |url-status=live |archive-url=https://web.archive.org/web/20190930191658/https://www.voxmedia.com/about-vox-media/2019/7/18/20699314/vox-media-promotions-eater-curbed-sb-nation-verge-polygon-recode |archive-date=September 30, 2019 |access-date=September 30, 2019}} He was replaced by Christopher Plante who was the EIC from 2019 to 2025. Vox Media sold the website to Valnet in May 2025.

== ''Racked'' ==

{{Redirect|Racked|the wine production method|Racking}}

Racked was a retail and shopping website which covered style. It was acquired by Vox Media when the company acquired Curbed Network in November 2013. In December 2014, the site had 11.2 million page views and 8 million unique visitors.{{Cite web |last=Steigrad |first=Alexandra |date=February 10, 2015 |title=Vox Media Looks to Racked for Growth |url=http://wwd.com/globe-news/fashion-memopad/vox-media-looks-to-racked-for-growth-8165695/ |url-status=live |archive-url=https://web.archive.org/web/20151024153939/http://wwd.com/globe-news/fashion-memopad/vox-media-looks-to-racked-for-growth-8165695/ |archive-date=October 24, 2015 |access-date=June 2, 2015 |website=WWD}} In addition to the national site, Racked had local sites for Los Angeles, New York City, Miami, and San Francisco.{{Cite web |last=Steigrad |first=Alexandra |date=January 11, 2016 |title=Racked Poaches New Editor in Chief From Yahoo Style |url=http://wwd.com/business-news/media/racked-hires-editor-in-chief-britt-aboutaleb-yahoo-style-joe-zee-marissa-mayer-10311033/ |url-status=live |archive-url=https://web.archive.org/web/20180421232451/http://wwd.com/business-news/media/racked-hires-editor-in-chief-britt-aboutaleb-yahoo-style-joe-zee-marissa-mayer-10311033/ |archive-date=April 21, 2018 |access-date=April 9, 2018 |website=Women's Wear Daily}}; {{Cite news |last=Meltzer |first=Marisa |date=May 18, 2016 |title=The Last Days of Scoop |work=The New York Times |url=https://www.nytimes.com/2016/05/19/fashion/scoop-nyc-boutique-closing.html |url-status=live |access-date=April 21, 2018 |archive-url=https://web.archive.org/web/20180421234829/https://www.nytimes.com/2016/05/19/fashion/scoop-nyc-boutique-closing.html |archive-date=April 21, 2018}} The editor-in-chief was Britt Aboutaleb.{{Cite web |last=Shepard |first=Eliot |date=January 29, 2015 |title=About |url=http://www.racked.com/masthead |url-status=live |archive-url=https://web.archive.org/web/20160601211636/http://www.racked.com/masthead |archive-date=June 1, 2016 |access-date=June 8, 2016}} Racked was folded into Vox in September 2018.{{Cite web |last=Hays |first=Kali |date=June 19, 2018 |title=Vox Media Is Folding Racked |url=https://wwd.com/business-news/media/vox-is-folding-racked-1202720434/ |url-status=live |archive-url=https://web.archive.org/web/20181005030837/https://wwd.com/business-news/media/vox-is-folding-racked-1202720434/ |archive-date=October 5, 2018 |access-date=October 4, 2018}}

Businesses

= Chorus =

Conceived in 2008, Chorus was built to be a "next-generation" publishing platform.{{Cite news |last=Eldon |first=Eric |date=May 7, 2012 |title=A Closer Look at Chorus, the Next-Generation Publishing Platform That Runs Vox Media |work=TechCrunch |url=https://techcrunch.com/2012/05/07/a-closer-look-at-chorus-the-next-generation-publishing-platform-that-runs-vox-media/ |url-status=live |access-date=November 13, 2018 |archive-url=https://web.archive.org/web/20170614092255/https://techcrunch.com/2012/05/07/a-closer-look-at-chorus-the-next-generation-publishing-platform-that-runs-vox-media/ |archive-date=June 14, 2017}}{{Cite news |last=Kaufman |first=Leslie |date=April 6, 2014 |title=Vox Takes Melding of Journalism and Technology to a New Level |work=The New York Times |url=https://www.nytimes.com/2014/04/07/business/media/voxcom-takes-melding-of-journalism-and-technology-to-next-level.html |url-status=live |access-date=November 13, 2018 |archive-url=https://web.archive.org/web/20180130132329/https://www.nytimes.com/2014/04/07/business/media/voxcom-takes-melding-of-journalism-and-technology-to-next-level.html |archive-date=January 30, 2018}} Developed specifically for SB Nation, it facilitates content creation, and implemented commenting and forums, which allowed for company growth, later evolving to analyze viewership and distribute content via various multimedia platforms.{{Cite journal |last=Solomon |first=Brian |date=December 6, 2012 |title=Meet Vox Media: The Digital Upstart That Wants to Be Conde Nast 2.0 |url=https://www.forbes.com/sites/briansolomon/2012/12/06/meet-the-digital-upstart-that-thinks-millions-of-rowdy-fans-are-the-future-of-the-web/#113443a47e56 |url-status=live |journal=Forbes |archive-url=https://web.archive.org/web/20181215224810/https://www.forbes.com/sites/briansolomon/2012/12/06/meet-the-digital-upstart-that-thinks-millions-of-rowdy-fans-are-the-future-of-the-web/#113443a47e56 |archive-date=December 15, 2018 |access-date=November 13, 2018}}{{Cite news |last=Mullin |first=Benjamin |date=July 17, 2018 |title=Vox Media to Begin Licensing Publishing Technology Chorus |work=The Wall Street Journal |url=https://www.wsj.com/articles/vox-media-to-begin-licensing-publishing-technology-chorus-1531828800 |url-status=live |access-date=November 13, 2018 |archive-url=https://web.archive.org/web/20181101094755/https://www.wsj.com/articles/vox-media-to-begin-licensing-publishing-technology-chorus-1531828800 |archive-date=November 1, 2018}} In 2014, Ezra Klein and Melissa Bell left The Washington Post to join Vox Media, in part because of the publishing platform.{{Cite news |last=Ember |first=Sydney |date=May 26, 2015 |title=Vox Media Adds ReCode to Its Stable of Websites |work=The New York Times |url=https://www.nytimes.com/2015/05/27/business/media/vox-media-acquiring-recode.html |url-status=live |access-date=December 10, 2018 |archive-url=https://web.archive.org/web/20181204165258/https://www.nytimes.com/2015/05/27/business/media/vox-media-acquiring-recode.html |archive-date=December 4, 2018}} Additionally, the founders of Curbed, Eater, and The Verge said Chorus was a key reason for partnering with Vox Media. In 2018, Vox Media began to license Chorus as a software as a service (SaaS) business to other publishers,{{Cite web |last=Knight |first=Jesse |date=November 20, 2018 |title=Is it finally time for media companies to adopt a common publishing platform? |url=http://www.niemanlab.org/2018/11/is-it-finally-time-for-media-companies-to-adopt-a-common-publishing-platform/ |url-status=live |archive-url=https://web.archive.org/web/20181209190831/http://www.niemanlab.org/2018/11/is-it-finally-time-for-media-companies-to-adopt-a-common-publishing-platform |archive-date=December 9, 2018 |access-date=December 10, 2018 |website=Nieman Lab |publisher=Nieman Foundation for Journalism}} including Funny or Die and The Ringer. The Chicago Sun-Times signed on as the first traditional newspaper to launch on the platform in October 2018.{{Cite news |last=Fuller |first=Melynda |date=October 12, 2018 |title='Chicago Sun-Times' To Redesign Site, Join Vox Media's Ad Marketplace |work=Publishers Daily |publisher=MediaPost |url=https://www.mediapost.com/publications/article/326477/chicago-sun-times-to-redesign-site-join-vox-med.html |url-status=live |access-date=November 13, 2018 |archive-url=https://web.archive.org/web/20181215224421/https://www.mediapost.com/publications/article/326477/chicago-sun-times-to-redesign-site-join-vox-med.html |archive-date=December 15, 2018}}{{Cite news |last=Armentrout |first=Mitchell |date=October 11, 2018 |title=Sun-Times to launch redesigned website powered by Vox Media platform |work=Chicago Sun-Times |url=https://chicago.suntimes.com/business/sun-times-vox-media-new-website-2019/ |url-status=live |access-date=November 13, 2018 |archive-url=https://web.archive.org/web/20181012130110/https://chicago.suntimes.com/business/sun-times-vox-media-new-website-2019/ |archive-date=October 12, 2018}} Vox announced it would "wind down" Chorus in December 2022 amid a slump in advertising demand, stating that no new customers would be added and that existing customers had 18 months to depart the platform.{{cite web|first=Mark|last=Stenberg|date=December 9, 2022|website=Adweek|access-date=2022-12-13|title=Vox Media Will No Longer License Chorus, Its CMS Software|url=https://www.adweek.com/media/vox-media-chorus-license/}} Vox moved its own publications off Chorus onto WordPress VIP in 2023.

= Concert =

In April 2016, Vox Media and NBCUniversal launched Concert as a "premium, brand-friendly ad network" to reach more than 150 million people across their digital properties.{{Cite news |last=Shields |first=Mike |date=April 4, 2016 |title=NBCU and Vox Will Start Selling Ads on Each Other's Sites |work=The Wall Street Journal |url=https://www.wsj.com/articles/nbcu-and-vox-will-start-selling-ads-on-each-others-sites-1459764000 |url-status=live |access-date=November 13, 2018 |archive-url=https://web.archive.org/web/20181027135115/https://www.wsj.com/articles/nbcu-and-vox-will-start-selling-ads-on-each-others-sites-1459764000 |archive-date=October 27, 2018}} New York Media, PopSugar, Quartz and Rolling Stone joined the marketplace in May 2018. In May 2018, Comscore estimated the network reaches almost 90 percent of all internet users.{{Cite journal |last=Jerde |first=Sara |date=May 31, 2018 |title=New York Media, Rolling Stone Join Expanding Digital Ad Marketplace |url=https://www.adweek.com/digital/new-york-media-rolling-stone-join-expanding-digital-ad-marketplace/ |url-status=live |journal=Adweek |archive-url=https://web.archive.org/web/20181123014526/https://www.adweek.com/digital/new-york-media-rolling-stone-join-expanding-digital-ad-marketplace/ |archive-date=November 23, 2018 |access-date=November 13, 2018}} With the new partners, Concert launched C-Suite to reach executives among brands such as CNBC, Recode, The Verge, and Vox.{{Cite journal |last=Jerde |first=Sara |date=May 8, 2018 |title=Quartz Joins Digital Ad Marketplace Concert to Reach Top Execs |url=https://www.adweek.com/digital/quartz-joins-digital-ad-marketplace-concert-to-reach-top-execs/ |url-status=live |journal=Adweek |archive-url=https://web.archive.org/web/20181130005304/https://www.adweek.com/digital/quartz-joins-digital-ad-marketplace-concert-to-reach-top-execs/ |archive-date=November 30, 2018 |access-date=November 13, 2018 |quote=The new partnership allows for a vertical on Concert called, "Concert C-Suite" to reach top executives and, as the companies claimed, the ability to reach 86 million unique monthly visitors among brands that include Recode, Vox, The Verge and CNBC.}}

= Vox Creative =

Vox Creative is Vox Media's branded entertainment business.{{Cite journal |last=Rooney |first=Jenny |date=September 24, 2018 |title=CMO Next 2018: The Full List Of 50 Chief Marketers |url=https://www.forbes.com/sites/jenniferrooney/2018/09/24/cmo-next-2018-the-full-list-of-50-chief-marketers/ |url-status=dead |journal=Forbes |archive-url=https://web.archive.org/web/20181216030835/https://www.forbes.com/sites/jenniferrooney/2018/09/24/cmo-next-2018-the-full-list-of-50-chief-marketers/ |archive-date=December 16, 2018 |access-date=December 12, 2018}} In October 2017, Vox Creative expanded to launch The Explainer Studio to bring the explainer format to brand partners.{{Cite news |last=Mullin |first=Benjamin |date=October 13, 2017 |title=Vox Media Pitches Signature 'Explainer' Format to Advertisers |work=The Wall Street Journal |url=https://www.wsj.com/articles/vox-media-pitches-signature-explainer-format-to-advertisers-1507892401 |url-status=live |access-date=December 12, 2018 |archive-url=https://web.archive.org/web/20190104132153/https://www.wsj.com/articles/vox-media-pitches-signature-explainer-format-to-advertisers-1507892401 |archive-date=January 4, 2019}} In 2016, Vox Creative's ad for "Applebee's Taste Test" won the Digiday Video Award for Best Video Ad.{{Cite news |date=January 20, 2016 |title=Valspar wins Best in Show at the Digiday Video Awards gala |work=Digiday |url=https://digiday.com/announcement/valspar-wins-best-show-digiday-video-awards-gala/ |url-status=live |access-date=December 12, 2018 |archive-url=https://web.archive.org/web/20181216030854/https://digiday.com/announcement/valspar-wins-best-show-digiday-video-awards-gala/ |archive-date=December 16, 2018}}

= Vox Media Studios =

In April 2019, Vox Media opened an operation unit known as Vox Media Studios. It is run by company president Marty Moe and is an umbrella for the Vox Entertainment, Vox Media Podcast, and simultaneously acquired Epic units.{{Cite web |last=Fuller |first=Melynda |date=April 16, 2019 |title=Vox Media Launches Vox Media Studios, Acquires Epic Magazine |url=https://www.mediapost.com/publications/article/334574/vox-media-launches-vox-media-studios-acquires-epi.html |url-status=live |archive-url=https://web.archive.org/web/20200221122138/https://www.mediapost.com/publications/article/334574/vox-media-launches-vox-media-studios-acquires-epi.html |archive-date=February 21, 2020 |access-date=January 8, 2020 |website=MediaPost}}{{Cite web |last=Vox Media |date=April 15, 2019 |title=Introducing Vox Media Studios |url=https://www.voxmedia.com/2019/4/15/18311695/introducing-vox-media-studios |url-status=live |archive-url=https://web.archive.org/web/20191210210357/https://www.voxmedia.com/2019/4/15/18311695/introducing-vox-media-studios |archive-date=December 10, 2019 |access-date=January 8, 2020 |website=Vox Media}} Vox Media Studios soon announced a new show, Retro Tech, hosted by Marques Brownlee on YouTube.{{Cite web |last=Vox Media |date=April 19, 2019 |title=Youtube Greenlights Vox Media Studios-Produced, Original Series 'Retro Tech' Starring Youtube Creator Marques Brownlee |url=https://www.voxmedia.com/about-vox-media/2019/4/19/18507832/youtube-vox-media-studios-original-series-retro-tech-marques-brownlee |url-status=live |archive-url=https://web.archive.org/web/20210115150037/https://www.voxmedia.com/about-vox-media/2019/4/19/18507832/youtube-vox-media-studios-original-series-retro-tech-marques-brownlee |archive-date=January 15, 2021 |access-date=January 8, 2020 |website=Vox Media}}

= Vox Entertainment =

In March 2015, Vox Media formed a new division known as Vox Entertainment. The division was created to expand the company's presence in developing online video programming.{{Cite news |title=Vox Media Launches Entertainment Division, Signs With WME (Exclusive) |language=en |work=The Hollywood Reporter |url=https://www.hollywoodreporter.com/news/vox-media-launches-entertainment-division-780383 |url-status=live |access-date=February 21, 2018 |archive-url=https://web.archive.org/web/20180222055610/https://www.hollywoodreporter.com/news/vox-media-launches-entertainment-division-780383 |archive-date=February 22, 2018}} Vox Entertainment announced new shows in 2018, including American Style on CNN,{{Cite news |last=Levine |first=Jon |date=April 11, 2018 |title=Vox Entertainment to Produce New CNN Original Series 'American Style' |work=TheWrap |url=https://www.thewrap.com/vox-entertainment-produce-new-cnn-original-series-american-style/ |url-status=live |access-date=November 28, 2018 |archive-url=https://web.archive.org/web/20181215224707/https://www.thewrap.com/vox-entertainment-produce-new-cnn-original-series-american-style/ |archive-date=December 15, 2018}} Explained on Netflix,{{Cite news |last=Jarvey |first=Natalie |date=January 19, 2018 |title=Netflix Grows Docuseries Lineup with 'Flint Town,' Ezra Klein-Produced Explainer Show |work=The Hollywood Reporter |url=https://www.hollywoodreporter.com/live-feed/netflix-grows-docuseries-lineup-flint-town-ezra-klein-produced-explainer-show-1075888 |url-status=live |access-date=November 28, 2018 |archive-url=https://web.archive.org/web/20180119174221/https://www.hollywoodreporter.com/live-feed/netflix-grows-docuseries-lineup-flint-town-ezra-klein-produced-explainer-show-1075888 |archive-date=January 19, 2018}} No Passport Required (hosted by chef Marcus Samuelsson) on PBS,{{Cite news |last=Patel |first=Sail |date=May 24, 2018 |title='A meaningful business with real money': How Vox approaches producing for TV and streaming |work=Digiday |url=https://digiday.com/media/a-meaningful-business-with-real-money-how-vox-is-approaching-producing-for-tv-and-streaming/ |url-status=live |access-date=November 28, 2018 |archive-url=https://web.archive.org/web/20181130161933/https://digiday.com/media/a-meaningful-business-with-real-money-how-vox-is-approaching-producing-for-tv-and-streaming/ |archive-date=November 30, 2018}} and another named "Glad You Asked" series on YouTube.{{Cite news |date=September 23, 2019 |title=Vox's newest show Glad You Asked launches on YouTube |work=Vox |url=https://www.vox.com/2019/9/23/20880377/vox-glad-you-asked-youtube-originals |url-status=live |access-date=January 7, 2019 |archive-url=https://web.archive.org/web/20191003021849/https://www.vox.com/2019/9/23/20880377/vox-glad-you-asked-youtube-originals |archive-date=October 3, 2019}} Vox Entertainment is helmed by Vox Media president Marty Moe.{{Cite news |last=Patel |first=Sahil |date=February 9, 2018 |title=Publishers with TV ambitions are pursuing Netflix |work=Digiday |url=https://digiday.com/media/publishers-eyeing-netflixs-8-billion-content-budget/ |url-status=live |access-date=December 12, 2018 |archive-url=https://web.archive.org/web/20181215224343/https://digiday.com/media/publishers-eyeing-netflixs-8-billion-content-budget/ |archive-date=December 15, 2018}} In 2016, vice president of Vox Entertainment, Chad Mumm, was named to the Forbes 30 Under 30 and Variety{{'s}} "30 Execs to Watch" list.{{Cite journal |title=2016 30 Under 30: Media: Chad Mumm, 29 |url=https://www.forbes.com/pictures/flji45ffil/chad-mumm-29/#37ac71092b05 |url-status=live |journal=Forbes |archive-url=https://web.archive.org/web/20181215225037/https://www.forbes.com/pictures/flji45ffil/chad-mumm-29/#37ac71092b05 |archive-date=December 15, 2018 |access-date=December 12, 2018}}{{Cite journal |date=January 5, 2016 |title=Digital Entertainment Impact Report: 30 Execs to Watch: Chad Mumm |url=https://variety.com/gallery/digital-entertainment-execs-to-watch/#!21/the-verge-2013-2 |url-status=live |journal=Variety |archive-url=https://web.archive.org/web/20181215231143/https://variety.com/gallery/digital-entertainment-execs-to-watch/#!21/the-verge-2013-2 |archive-date=December 15, 2018 |access-date=December 12, 2018}}

= Vox Media Podcast Network =

The Vox Media Podcast Network is Vox Media's non-fiction audio programming business and has a broad portfolio of audio programming across business, technology, news and policy, sports, and dining.{{Cite web |date=November 13, 2018 |title=Vox Picks Panoply's Megaphone for Podcast Distribution. |url=http://www.insideradio.com/free/vox-picks-panoply-s-megaphone-for-podcast-distribution/article_4b913d46-e719-11e8-81e4-27b3370495a7.html |url-status=live |archive-url=https://web.archive.org/web/20190303233126/http://www.insideradio.com/free/vox-picks-panoply-s-megaphone-for-podcast-distribution/article_4b913d46-e719-11e8-81e4-27b3370495a7.html |archive-date=March 3, 2019 |access-date=December 12, 2018 |website=Inside Radio}} Shows include Stay Tuned with Preet by Preet Bharara, Recode Media with Peter Kafka{{Cite web |title=Recode Media with Peter Kafka |url=https://www.vox.com/recode-media-podcast |url-status=live |archive-url=https://web.archive.org/web/20210408142336/https://www.vox.com/recode-media-podcast |archive-date=April 8, 2021 |access-date=2021-03-10 |website=www.vox.com |language=en}} and Recode Daily;{{Cite web |title=Recode Daily |url=https://www.vox.com/recode-daily |url-status=live |archive-url=https://web.archive.org/web/20201107165216/https://www.vox.com/recode-daily |archive-date=November 7, 2020 |access-date=2021-03-10 |website=www.vox.com |language=en}} The Verge{{'s}} The Vergecast; and Vox{{'s}} The Weeds,{{Cite journal |last=Grinapol |first=Corinne |date=October 2, 2015 |title=Vox Debuts Its First Podcast on Panoply |url=https://www.adweek.com/digital/vox-debuts-its-first-podcast-on-panoply/ |url-status=live |journal=Adweek |archive-url=https://web.archive.org/web/20181210080852/https://www.adweek.com/digital/vox-debuts-its-first-podcast-on-panoply/ |archive-date=December 10, 2018 |access-date=December 12, 2018}} Vox Conversations,{{Cite web |title=Conversations |url=https://www.vox.com/conversations |url-status=live |archive-url=https://web.archive.org/web/20210309050715/https://www.vox.com/conversations |archive-date=March 9, 2021 |access-date=2021-03-10 |website=www.vox.com |language=en}} Today, Explained, Switched on Pop,{{Cite web |last=Seaton |first=Claire |date=24 July 2020 |title=Vox Joins Pulitzer Center, Diversify Photo for Eyewitness Photojournalism Grant |url=https://pulitzercenter.org/blog/vox-joins-pulitzer-center-diversify-photo-eyewitness-photojournalism-grant |url-status=live |archive-url=https://web.archive.org/web/20200812071507/https://pulitzercenter.org/blog/vox-joins-pulitzer-center-diversify-photo-eyewitness-photojournalism-grant |archive-date=August 12, 2020 |access-date=14 August 2020 |website=Pulitzer Center |language=en}} Impeachment, Explained,{{Cite web |title=Impeachment, explained |url=https://www.vox.com/impeachment-explained-podcast |url-status=live |archive-url=https://web.archive.org/web/20191124054249/https://www.vox.com/impeachment-explained-podcast |archive-date=November 24, 2019 |access-date=2019-11-23 |website=www.vox.com |language=en}} Unexplainable,{{Cite web |last=Resnick |first=Brian |date=2021-03-10 |title=Unexplainable: A new podcast about the most fascinating unanswered questions in science |url=https://www.vox.com/science-and-health/2021/3/10/22264447/unexplainable-podcast-premiere-science-mysteries |url-status=live |archive-url=https://web.archive.org/web/20210310181951/https://www.vox.com/science-and-health/2021/3/10/22264447/unexplainable-podcast-premiere-science-mysteries |archive-date=March 10, 2021 |access-date=2021-03-10 |website=Vox |language=en}} Pivot by Kara Swisher and Scott Galloway,{{Cite web |date=2020-04-13 |title=Pivot Podcast Joins New York Magazine |url=https://nymag.com/press/2020/04/pivot-podcast-joins-new-york-magazine.html |access-date=2024-11-22 |website=New York Press Room |language=en}} and Vox Quick Hits.{{Cite web |last=Maycan |first=Taylor |date=2021-01-19 |title=Start your day with our new, bite-sized podcasts, Vox Quick Hits |url=https://www.vox.com/22219152/vox-quick-hits-short-form-podcasts |url-status=live |archive-url=https://web.archive.org/web/20210311193418/https://www.vox.com/22219152/vox-quick-hits-short-form-podcasts |archive-date=March 11, 2021 |access-date=2021-03-10 |website=Vox |language=en}} The network won "Podcast Network of the Year" at the 2020 Adweek Podcast Awards.{{Cite web |last1=Griner |first1=David |last2=Gamboa |first2=Julian |date=October 26, 2020 |title=Adweek's Podcasts of the Year for 2020 |url=https://www.adweek.com/agencies/these-are-adweeks-podcasts-of-the-year-for-2020/ |access-date=2022-12-09 |language=en-US}}

= Forte =

In December 2019, Vox Media announced a first-party marketing platform named Forte, in order to offer marketers access to Vox Media's direct-to-consumer relationships.

{{Cite web |date=Dec 30, 2019 |title=Vox Media announces first-party marketing platform, Forte |url=https://www.voxmedia.com/2019/12/30/21041626/vox-media-announces-first-party-marketing-platform-forte |url-status=live |archive-url=https://web.archive.org/web/20200123005640/https://www.voxmedia.com/2019/12/30/21041626/vox-media-announces-first-party-marketing-platform-forte |archive-date=January 23, 2020 |access-date=February 19, 2020 |website=Vox Media}}

Reception

In 2016, business magazine Inc. nominated Vox Media for "Company of the Year", citing that the company generated approximately {{US$|100 million|long=no}} in revenue in 2015, and was attracting 170 million unique users and 800 million content views monthly by 2016.{{Cite journal |last=Matthews |first=Melissa |date=November 22, 2016 |title=Vox Media: From Sports Blog Hobby to Multimillion-Dollar Media Company |url=https://www.inc.com/melissa-matthews/vox-2016-company-of-the-year-nominee.html |url-status=live |journal=Inc. |archive-url=https://web.archive.org/web/20181122214517/https://www.inc.com/melissa-matthews/vox-2016-company-of-the-year-nominee.html |archive-date=November 22, 2018 |access-date=October 31, 2018}} Vox Media was named one of the world's "most innovative" media companies in 2017 by Fast Company for "doubling down on quality content while expanding".{{Cite journal |title=Most Innovative Companies 2017 |url=https://www.fastcompany.com/most-innovative-companies/2017/sectors/media |url-status=live |journal=Fast Company |archive-url=https://web.archive.org/web/20181110160208/https://www.fastcompany.com/most-innovative-companies/2017/sectors/media |archive-date=November 10, 2018 |access-date=October 31, 2018}} Vox Media was also named one of the "50 Great Places to Work" in Washington, D.C., by magazine Washingtonian.{{Cite journal |last=Dalphonse |first=Sherri |date=March 7, 2017 |title=50 Great Places to Work in Washington, DC |url=https://www.washingtonian.com/2017/03/07/50-great-places-work-washington-dc/ |url-status=live |journal=Washingtonian |archive-url=https://web.archive.org/web/20181029000310/https://www.washingtonian.com/2017/03/07/50-great-places-work-washington-dc/ |archive-date=October 29, 2018 |access-date=October 31, 2018}} The company gained a rating of 95 out of 100 on the Human Rights Campaign's Corporate Equality Index, which rates businesses on their treatment of LGBT personnel.{{Cite web |title=Buyers Guide: Vox |url=https://www.hrc.org/apps/buyersguide/profile.php?orgid=67476 |access-date=October 31, 2018 |publisher=Human Rights Campaign}}

References

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