Vyjayanthi Movies

File:Vyjayanthi Movies Old.jpg

Aswini Dutt began his film career as an executive producer for a black-and-white film directed by K. Viswanath.{{Cite web |date=17 August 2002 |title=Interview with Aswini Dutt by Jeevi |url=http://www.idlebrain.com/celeb/interview/inter_aswinidutt1.html |url-status=live |archive-url=https://web.archive.org/web/20220903181419/http://www.idlebrain.com/celeb/interview/inter_aswinidutt1.html |archive-date=3 September 2022 |access-date=3 September 2022 |website=Idlebrain.com}} Aspiring to produce a film with his favourite actor, N. T. Rama Rao, he approached him with the idea.{{Citation |title=First story about the inception of Vyjayanthi Movies presented by Rana {{!}} #VintageVyjayanthi |url=https://www.youtube.com/watch?v=H3EUeTYFnqA |access-date=4 September 2022 |archive-url=https://web.archive.org/web/20220904192048/https://www.youtube.com/watch?v=H3EUeTYFnqA |archive-date=4 September 2022 |url-status=live |language=en}} Rama Rao named the company Vyjayanthi Movies, which was founded under Dutt's proprietorship and debuted with the successful Eduruleni Manishi (1975). The company's logo features Rama Rao as Lord Krishna, holding a sankha, with the Earth behind him.

Vyjayanthi Movies established itself as a leading production house by consistently working with the top actors of Telugu cinema, including N. T. Rama Rao, Akkineni Nageswara Rao, Krishna, Sobhan Babu, Krishnam Raju, Chiranjeevi, and Nagarjuna.{{Citation |title=Journey Of Vyjayanthi Movies in Tollywood From 1974 To Till Now |url=https://www.youtube.com/watch?v=1vDHdfdzqqM |access-date=4 September 2022 |archive-url=https://web.archive.org/web/20220904204017/https://www.youtube.com/watch?v=1vDHdfdzqqM |archive-date=4 September 2022 |url-status=live |language=en}} Many of its films were directed by directors such as K. Bapayya and K. Raghavendra Rao.

Over the years, the company produced several box-office successes, including Agni Parvatam (1985), Jagadeka Veerudu Athiloka Sundari (1990), and Indra (2002). Vyjayanthi Movies also introduced popular actors, such as Mahesh Babu, Allu Arjun, Jr. NTR, Ram Charan, and Nara Rohit.

The production house enjoyed a long run of success until it faced challenges with the film Jr. NTR-starrer Sakthi in 2011, prompting Aswini Dutt to take a seven-year hiatus. He made a notable comeback with Mahanati in 2018, which went on to become one of the highest-grossing films of the year.{{Cite news |last=Mary |first=S. B. Vijaya |date=7 May 2020 |title=Celebrating 30 years of the Chiranjeevi-Sridevi Telugu blockbuster 'Jagadeka Veerudu Athiloka Sundari' |url=https://www.thehindu.com/entertainment/movies/celebrating-30-years-of-the-chiranjeevi-sridevi-telugu-blockbuster-jagadeka-veerudu-athiloka-sundari/article31524731.ece |url-status=live |archive-url=https://web.archive.org/web/20201013080042/https://www.thehindu.com/entertainment/movies/celebrating-30-years-of-the-chiranjeevi-sridevi-telugu-blockbuster-jagadeka-veerudu-athiloka-sundari/article31524731.ece |archive-date=13 October 2020 |access-date=9 August 2020 |work=The Hindu |language=en-IN |issn=0971-751X}}

In 2014, Aswini Dutt's elder daughter, Swapna Dutt, inherited Swapna Cinema from her father. Under this banner, Swapna and her sister, Priyanka Dutt produced Yevade Subramanyam. This was a big success story at the box office in 2015. In 2018, this banner produced a biopic on the late actress, Savitri. The biopic, titled Mahanati stars Keerthi Suresh, Dulquer Salmaan, Samantha Ruth Prabhu, and Vijay Devarakonda. It was critically acclaimed and highly successful at the box office.

Aswini Dutt's younger daughter, Priyanka Dutt launched a new production house named Three Angels Studio in 2008.{{cite web |date=23 July 2009 |title=Aswini Dutt's daughter announces 2 projects |url=http://www.indiaglitz.com/channels/telugu/article/48510.html |archive-url=https://web.archive.org/web/20090726041853/http://www.indiaglitz.com/channels/telugu/article/48510.html |url-status=dead |archive-date=26 July 2009 |access-date=11 February 2012 |website=IndiaGlitz}} She produced her first film, Baanam (2009), through this company and introduced Nara Rohit to Telugu Cinema. The film was critically acclaimed, but did not do well at the box office. She then produced the anthology film Om Shanti in 2010. It stars Nikhil Siddhartha, Kajal Aggarwal, Bindu Madhavi and Navdeep.

Swapna Dutt and Priyanka Dutt ventured into web series with the Nithya Menen starrer Kumari Srimathi (2023). The series that premiered on Amazon Prime has garnered positive reviews with a 7.2 rating on IMDb. {{cite web |date=28 September 2023 |title=Kumari Srimathi |url=https://m.imdb.com/title/tt29225030/}}

Following the success of Jagadeka Veerudu Athiloka Sundari (1990), Aswini Dutt aimed to produce another fantasy film, this time with an emphasis on CGI. The project, titled Bhooloka Veerudu, was launched with Chiranjeevi in the lead role and Singeetam Srinivasa Rao as the director. After completing two schedules, the team realised that they lacked a strong storyline, leading to the film being shelved.

Ram Gopal Varma narrated a story to Aswini Dutt which he liked. Varma was making Daud at that time and felt that the shooting of Daud might be stalled due to Sanjay Dutt's legal issues. So Varma narrated the story to Aswini Dutt and Chiranjeevi which they liked. Aswini Dutt started the project with Chiranjeevi as the lead in the direction of Ram Gopal Varma. After Sanjay Dutt's release, the shooting of Daud resumed. Then Aswini Dutt realised that the storylines for these two films are similar. As he was not comfortable in doing a film which had the same storyline to another film, he stalled the project.

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(Aswini Dutt, Allu Aravind, and K. Raghavendra Rao){{Cite web |date=17 August 2002 |title=Interview with Aswini Dutt by Jeevi |url=http://www.idlebrain.com/celeb/interview/inter_aswinidutt1.html |access-date=3 September 2022 |website=Idlebrain.com |archive-date=3 September 2022 |archive-url=https://web.archive.org/web/20220903181419/http://www.idlebrain.com/celeb/interview/inter_aswinidutt1.html |url-status=live }}

(Aswini Dutt and Allu Aravind)

{{Reflist}}

• {{IMDb name|id=0037123|name=Vyjayanthi Movies}}
• {{IMDb name|id=0283969/|name=Three Angels Studio}}
• {{IMDb name|0244866|Ashwini Dutt}}

Category:Film production companies based in Hyderabad, India

Category:Film production companies of India

Category:Mass media companies established in 1974

Category:Indian companies established in 1974

Category:1974 establishments in Andhra Pradesh