Yevade Subramanyam
{{EngvarB|date=January 2014}}
{{Use dmy dates|date=January 2014}}
{{Infobox film
| name = Yevade Subramanyam?
| image = Yevade Subramanyam first poster.jpg
| caption = Theatrical release poster
| director = Nag Ashwin
| writer = Nag Ashwin
| cinematography = {{ubl|Rakesh Erukulla|Naveen Yadav}}
| producer = Priyanka Dutt
Swapna Dutt
| starring = Nani
Malvika Nair
Vijay Devarakonda
Ritu Varma
| music = Radhan
Ilayaraaja (1 song)
| editing = Kotagiri Venkateswara Rao
| studio = Swapna Cinema
| released = {{Film date|df=yes|2015|03|21|}}
| country = India
| runtime = 150 minutes
| language = Telugu
| budget = {{INR}}3 crore
| gross = {{Estimation}} {{INR}}18 crore
}}
Yevade Subramanyam? ({{translation|Who is Subramanyam?}}) is a 2015 Indian Telugu-language coming-of-age drama film written and directed by debutant Nag Ashwin. Produced by Priyanka Dutt, and Swapna Dutt, the film stars Nani, Malvika Nair, Vijay Deverakonda (in his lead debut), and Ritu Varma while Krishnam Raju, Nassar, and Kireeti Damaraju play supporting roles.
The plot follows Subramanyam (Nani), a corporate man who sets out on a journey of self-discovery. Much of the filming took place at the Everest Base Camps in Nepal, becoming the first Indian film to be shot at the location.{{cite news |date=2 December 2014 |title=Yevade Subramanyam, the first Telugu film shot in Everest |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Yevade-Subramanyam-the-first-Telugu-film-shot-in-Everest/articleshow/45346986.cms |url-status=live |archive-url=https://web.archive.org/web/20141231062355/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Yevade-Subramanyam-the-first-Telugu-film-shot-in-Everest/articleshow/45346986.cms |archive-date=31 December 2014 |access-date=14 January 2015 |publisher=Times of India}} Released on 21 March 2015, the film received mostly positive reviews from the critics, who praised Nani's performance and the message-oriented script. but, criticized the slow-paced narration.{{Cite web |last=Hooli |first=Shekhar H. |date=22 March 2015 |title=Yevade Subramanyam Review Roundup: Critics have Mixed Opinions on Nag Ashwin's Work |url=https://www.ibtimes.co.in/yevade-subramanyam-review-roundup-critics-have-mixed-opinions-nag-ashwins-work-626949 |url-status=live |archive-url=https://web.archive.org/web/20150815015600/http://www.ibtimes.co.in/yevade-subramanyam-review-roundup-critics-have-mixed-opinions-nag-ashwins-work-626949 |archive-date=15 August 2015 |website=International Business Times |language=en}} The film was a sleeper hit.{{Cite news |date=2019-03-22 |title=4 Years of ‘Yevade Subramanyam’: Interesting trivia that you probably didn’t know |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/4-years-of-yevade-subramanyam-interesting-trivia-that-you-probably-didnt-know/photostory/68516741.cms |access-date=2024-08-13 |work=The Times of India |issn=0971-8257}}{{Cite web |date=2019-02-19 |title=Tollywood Top 10 Box Office Collection Movies In 2015 |url=https://t2blive.com/tollywood-top-10-box-office-collection-movies-in-2015/ |access-date=2024-08-13 |website=T2BLive |language=en-US}}
Plot
Subramanyam "Subbu" is a materialistic and ambitious IIM graduate who is determined to climb the corporate ladder. Subbu works under his boss, Pasupathi, who shares his ruthless drive for success. Together, they aim to acquire the company of Pasupathi’s rival, Ramayya. Though their initial attempts fail, Subbu cleverly manipulates Ramayya's employees into selling their shares, marking Pasupathi's biggest corporate triumph. In recognition of his success, Subbu becomes engaged to Pasupathi's daughter, Rhea.
During the engagement ceremony, Subbu's life takes an unexpected turn when his childhood friend Rishi reenters his life. Rishi is the antithesis of Subbu—an energetic, free-spirited individual who lives life without concern for material success. On the same day, they meet Anandi, a free-spirited but lonely girl, in a pub. Rishi reveals his long-held dream of traveling to Doodh Kasi, a sacred lake in the Himalayas, with Subbu.
Meanwhile, the corporate world of Pasupathi and Subbu is shaken when they lose crucial shares, threatening their acquisition of Ramayya's company. Pasupathi, enraged, threatens to end Subbu's engagement and fire him if he cannot secure the deal. Desperate, Subbu approaches Ramayya, who politely declines to sell his company. Feeling dejected, Subbu considers Rishi's proposal to visit Doodh Kasi. Rishi playfully promises to return the details of a key shareholder if Subbu agrees to the trip. This leads them to Anandi, whose father holds the critical shares needed for the acquisition.
Subbu and Rishi discover that Anandi is lonely and has no close relationships. They befriend her, though Subbu remains focused on getting her to sign over the shares. However, Anandi repeatedly postpones signing the documents, which frustrates Subbu, who is torn between his corporate ambitions and the growing bond with Anandi and Rishi.
One day, Subbu and Rishi come across an injured girl on the road and rush her to the hospital. The girl dies due to delayed medical attention, a tragedy that deeply affects Rishi. This incident sparks a heated argument between the two friends, where Rishi criticizes Subbu's materialistic lifestyle. In response, Subbu accuses Rishi of leading a purposeless life. The argument drives Rishi away.
The next day, Subbu receives a devastating phone call informing him that Rishi has died in a road accident. Shocked and grieving, Subbu and Anandi travel to Kolkata for Rishi's funeral. There, Anandi promises to give Subbu the shares if he accompanies her to Doodh Kasi to scatter Rishi's ashes.
The film then focuses on Subbu and Anandi’s journey to Doodh Kasi, guided by a local named Pemba. Throughout the trek, Subbu begins to transform, shedding his materialistic mindset and learning to appreciate the present moment. Along the way, they meet Robert, a multi-billionaire who regrets spending his life chasing wealth and missing out on meaningful relationships. Robert's story profoundly impacts Subbu, reinforcing the importance of living a fulfilling life.
Subbu's transformation is further deepened when he helps a pregnant woman in labour, experiencing genuine joy as he holds the newborn baby. This journey also allows Subbu and Anandi to grow closer, with love blossoming between them.
Upon returning from Doodh Kasi, a changed Subbu breaks off his engagement with Rhea and returns Ramayya's company to him. He even applies for a job at Ramayya’s firm, symbolizing his shift away from ruthless ambition. In the film's closing scene, Subbu, now embracing a more meaningful life, asks Anandi for a "share" in her life, indirectly proposing marriage.
Cast
{{colbegin}}
- Nani as Subramanyam "Subbu"
- Malavika Nair as Anandi "Nandi"
- Vijay Deverakonda as Rishi
- Ritu Varma as Riya
- Krishnam Raju as Ramayya
- Nassar as Pasupathi
- Rajesh Vivek as Pemba
- Sowcar Janaki as Susheela
- Prathap Pothen as man in butterfly park
- Srinivas Avasarala as Prabhakar
- Pavitra Lokesh as Rishi's mother
- Kireeti Damaraju as Kireeti
- Sivannarayana as Nandi's neighbour
- Sri Sudha Bhimireddy as Naina
- Akhil Kondepudi as young Rishi
- Karate Kalyani as Rama
- Gururaj Manepalli as Mani
- Jayanthi Reddy
- Vaishnavi Merla
- Sindhu Kaza
- Padmaja Lanka
- C. V. L. Narasimha Rao as Gopal Rao
- Gundu Sudarshan as Nandi's neighbour
- Sankalp Gora as Young Subbu
- Ananth as Nandi's neighbour
{{colend}}
Production
Yevade Subramanyam was produced by Priyanka Dutt and her sister Swapna Dutt. They are the daughters of C. Aswini Dutt, a well known Indian film producer and the founder of Vyjayanthi Movies.
=Development=
Filming near the Himalayas took forty days.{{cite news |last1=staff |date=11 December 2014 |title=When Nani shot at the base camp of Mt Everest for 'Yevade Subramanyam' |url=http://ibnlive.in.com/news/when-nani-shot-at-the-base-camp-of-mt-everest-for-yevade-subramanyam/517636-71-177.html |url-status=dead |archive-url=https://web.archive.org/web/20150422022013/http://ibnlive.in.com/news/when-nani-shot-at-the-base-camp-of-mt-everest-for-yevade-subramanyam/517636-71-177.html |archive-date=22 April 2015 |access-date=14 January 2015 |publisher=IBN Live}} Notably, Yevade Subramanyam is the only Indian film shot at some of Everest's highest points.{{cite news |last1=Reddy |first1=Gayatri |date=29 November 2014 |title=Shooting on Everest: A director's dream |url=https://www.deccanchronicle.com/141129/entertainment-tollywood/article/shooting-everest-director%E2%80%99s-dream |url-status=live |archive-url=https://web.archive.org/web/20141130145009/http://www.deccanchronicle.com/141129/entertainment-tollywood/article/shooting-everest-director%E2%80%99s-dream |archive-date=30 November 2014 |access-date=14 January 2014 |publisher=Deccan Chronicle}}{{cite web |title=When Nani shot at the base camp of Mt Everest for 'Yevade Subramanyam' - IBNLive |url=http://ibnlive.in.com/news/when-nani-shot-at-the-base-camp-of-mt-everest-for-yevade-subramanyam/517636-71-177.html |url-status=dead |archive-url=https://web.archive.org/web/20150422022013/http://ibnlive.in.com/news/when-nani-shot-at-the-base-camp-of-mt-everest-for-yevade-subramanyam/517636-71-177.html |archive-date=22 April 2015 |access-date=17 January 2022 |website=ibnlive.in.com}}
To prepare for the shoot, director Nag Ashwin trained on an inclined treadmill for several months. Of the 33-person crew, only 27 completed the shoot, as several members were affected by altitude sickness and other ailments, requiring treatment in Kathmandu.{{cite news |date=8 December 2014 |title=I showered only 8 times in 40 days: Nani |url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/I-showered-only-8-times-in-40-days-Nani/articleshow/45415661.cms |url-status=live |archive-url=https://web.archive.org/web/20230404040155/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/i-showered-only-8-times-in-40-days-nani/articleshow/45415661.cms |archive-date=4 April 2023 |access-date=14 January 2015 |work=The Times of India}}
The production began by trekking from Lukla to Gokyo and then to Chola Pass. During filming, the cast and crew faced challenges like altitude sickness, cold weather, and limited food options. Despite the hardships, there were lighthearted moments, such as a makeup artist being chased by a baby yak and the director being hit by a horse. A highlight for the director was meeting Amelia Hillary, granddaughter of Sir Edmund Hillary, which he took as a good omen.
= Marketing =
The team behind Yevade Subramanyam came up with a unique promotion strategy for their film as a Sankranti gift where in Nani would read the news bulletin on TV 5 news channel. On January 10, a "first look" motion poster was released featuring Nani.{{cite news|title=Nani's first look of YS on Jan 10|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Nanis-first-look-of-YS-on-Jan-10/articleshow/45763395.cms|work=The Times of India|access-date=15 January 2015|date=5 January 2015|archive-date=8 January 2015|archive-url=https://web.archive.org/web/20150108130334/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Nanis-first-look-of-YS-on-Jan-10/articleshow/45763395.cms|url-status=live}}{{cite news|title=Nani's Yevade Subramanyam first look|url=http://www.andhrawishesh.com/telugu-film-movies/movie-news/48329-nanis-yevade-subramanyam-first-look.html|publisher=Andhra Wishesh|access-date=15 January 2015|date=12 January 2015|archive-date=15 January 2015|archive-url=https://web.archive.org/web/20150115104728/http://www.andhrawishesh.com/telugu-film-movies/movie-news/48329-nanis-yevade-subramanyam-first-look.html|url-status=live}}
Reception
Yevade Subramanyam received positive reviews and was a commercial success. It grossed over ₹1.31 crore (US$212,000) in two weeks at the US box office and was declared a super hit there.{{Cite web |last=Sasi |date=2015-04-05 |title='Yevade Subramanyam' a Super Hit in US |url=https://www.cinejosh.com/news/3/39841/yevade-subramanyam-a-super-hit-in-us.html |access-date=2024-08-13 |website=cinejosh.com |language=english}}
Soundtrack
The soundtrack was composed by Radhan of Andala Rakshasi fame and released by Lahari Music.{{cite web |title=Yevade Subramanyam |url=https://www.saavn.com/album/yevade-subramanyam/s-Pr7nej9YY_ |website=saavn |access-date=29 October 2018 |date=21 February 2015 |archive-date=4 October 2023 |archive-url=https://web.archive.org/web/20231004095849/https://www.jiosaavn.com/album/yevade-subramanyam/s-Pr7nej9YY_ |url-status=live }}
Ilayaraaja composed one song "Challa Gaali" adapted from his own song "Thendral Vanthu" which was composed for the Tamil film Avatharam (1995).{{Cite web |last=Karthik |date=25 February 2015 |title=Yevade Subramanyam (Music review), Telugu – Radhan & Ilayaraja |url=https://milliblog.com/2015/02/25/yevade-subramanyam-music-review-telugu-radhan-ilayaraja/ |url-status=live |archive-url=https://web.archive.org/web/20231004093936/https://milliblog.com/2015/02/25/yevade-subramanyam-music-review-telugu-radhan-ilayaraja/ |archive-date=4 October 2023 |access-date=4 October 2023 |website=Milliblog!}}
{{Infobox album
| name = Yevade Subramanyam
| type = Soundtrack
| artist = Radhan
| cover =
| alt =
| released = 2015
| recorded = 2015
| venue =
| studio =
| genre = Soundtrack
| length = 22:19
| label = Lahari Music
| producer = Radhan
| chronology = Radhan
| prev_title = Valeba Raja
| prev_year = 2014
| next_title = Darling 2
| next_year = 2016
| misc = {{Extra chronology
| artist = Ilaiyaraaja
| type = Soundtrack
| prev_title = Mythri
| prev_year = 2015
| title = Yevade Subramanyam
| year = 2015
| next_title = Rudhramadevi
| next_year = 2015
}}
}}
{{track listing
| headline = Track listing
| extra_column = Singer(s)
| title1 = Beautiful Zindagi
| music1 = Radhan
| length1 = 2:54
| lyrics1 = Vasishta Sharma
| extra1 = Nikhita Gandhi
| title2 = Idhera
| music2 = Radhan
| length2 = 5:46
| lyrics2 = Ramajogayya Sastry
| extra2 = Mohit Chauhan
| title3 = Nuvvu Nuvvu Kadhu
| music3 = Radhan
| length3 = 3:59
| lyrics3 = Ramajogayya Sastry
| extra3 = Ranjith, Ramy
| title4 = O Kala
| music4 = Radhan
| length4 = 3:42
| lyrics4 = Ananta Sriram
| extra4 = Harini
| title5 = Yevade Subramanyam
| music5 = Radhan
| length5 = 1:51
| lyrics5 = Ramajogayya Sastry
| extra5 = Ramy
| title6 = Challa Gaali Thakuthunna
| music6 = Ilayaraaja
| length6 = 4:07
| lyrics6 = Ananta Sriram
| extra6 = Senthil, Rakshita Suresh
| total_length = 22:19
}}
Awards and nominations
| class="wikitable sortable"
!Date of ceremony !Award !Category !Recipient(s) and nominee(s) !Result !Ref. |
| rowspan="4"|24 & 25 January 2016
| rowspan="4"|1st IIFA Utsavam | Best Picture - Telugu | Yevade Subramanyam | {{nom}} |
| Best Actress in Supporting Role - Telugu
| {{nom}} |
| Best Lyricist - Telugu
| {{nom}} |
| Best Playback Singer Female - Telugu
| {{nom}} |
| rowspan="4"|30 June and 1 July 2016
| rowspan="4"|5th South Indian International Movie Awards | Best Debut Director - Telugu | {{nom}} | rowspan="4"|{{cite web|title=SIIMA 2016 Telugu movie nominations revealed; 'Baahubali,' 'Srimanthudu' lead the list5|website=International Business Times |url=http://www.ibtimes.co.in/siima-2016-telugu-movie-nominations-revealed-baahubali-srimanthudu-lead-list-680040|archive-url=https://web.archive.org/web/20160526120833/http://www.ibtimes.co.in/siima-2016-telugu-movie-nominations-revealed-baahubali-srimanthudu-lead-list-680040|url-status=dead|archive-date=2016-05-26}} |
| Best Debut Actor - Telugu
| {{nom}} |
| Best Debut Actress - Telugu
| {{nom}} |
| Best Lyricist - Telugu
| Ramajogayya Sastry | {{nom}} |
| rowspan=2|2015
|rowspan=2|Nandi Awards |{{won}} |
| Best Feature Film (Second)
|Priyanka Dutt |{{won}} |
References
{{Reflist|30em}}
External links
- {{IMDb title|4515070}}
{{Nag Ashwin}}
Category:2010s Telugu-language films
Category:Indian adventure drama films
Category:Climbing and mountaineering films
Category:Films based on French novels
Category:Films scored by Radhan
Category:Films set in West Bengal
Category:Indian business films
Category:2010s adventure drama films
Category:2015 directorial debut films
Category:Films about Mount Everest