Zune#Zune hardware players

Zune music and devices were follow-on to Microsoft's MSN Music service. MSN Music was created in 2004 to compete with Apple's iTunes services and used the Microsoft PlaysForSure DRM protocol. After only two years, Microsoft announced the closing of MSN Music in 2006{{Cite web |last=Neowin · |date=2023-10-22 |title=MSN Music Shutting Down For Zune |url=https://www.neowin.net/news/msn-music-shutting-down-for-zune/ |access-date=2023-10-22 |website=Neowin |language=en}} immediately before announcing the Zune service without PlaysForSure support. In 2008, Microsoft shut down the MSN Music licensing servers for PlaysForSure only two years after promising users the servers would be available for five years.{{Citation needed|date=April 2018}}

The Portable Media Center platform was also a predecessor of Zune, based on a specialized version of Windows CE.{{Cite web |date=2019-07-19 |title=Microsoft Portable Media Center, RIP: 2004 - 2006 |url=https://www.engadget.com/2007-05-08-microsoft-portable-media-center-rip-2004-2006.html |access-date=2023-10-23 |website=Engadget |language=en-US}}

{{Infobox Information appliance

| name = Zune

| logo =

| logo_size = 200px

| manufacturer = Microsoft

| type = Digital media, Portable media player

| lifespan = 2006–2011 (United States)
2008–2011 (Canada)
2010–2011 (Mexico, Brazil, Australia, New Zealand and select markets of Europe and Asia){{cite web | url=https://news.softpedia.com/news/Zune-Goes-International-with-Windows-Phone-7-161460.shtml | title=Zune Goes International with Windows Phone 7 | date=18 October 2010 }}

| releasedate = {{nowrap|November 14, 2006 (Zune 30)}}{{cite web|url=https://news.microsoft.com/2006/09/28/microsoft-to-put-zune-experience-in-consumers-hands-on-nov-14/|title=Microsoft to Put Zune Experience in Consumers' Hands on Nov. 14|website=News Center|publisher=Microsoft|date=September 28, 2006}}

{{nowrap|November 13, 2007 (Zune 4, 8, 80)}}{{cite web|url=http://www.zune.net/en-US/products/buyNow/z/zune80gbblack/|title=Microsoft Release Date For Zune 4, 8, 80 Set For November 13|website=Zune|publisher=Microsoft|url-status=dead|archive-url=https://web.archive.org/web/20080201221136/http://www.zune.net/en-US/products/buyNow/z/zune80gbblack/|archive-date=February 1, 2008}}
June 13, 2008 (Zune 4, 8, 80)

{{nowrap| September 16, 2008 (Zune 16, 120)}}{{cite web|url=https://news.microsoft.com/2008/09/08/zune-takes-music-discovery-to-the-next-level-with-new-ways-to-find-and-access-digital-music/|title=Zune Takes Music Discovery to the Next Level With New Ways to Find and Access Digital Music|website=News Center|publisher=Microsoft|date=September 8, 2008}}{{cite web|url=http://www.marketnews.ca/news_detail.asp?nid=4048|title=New Features for Zune|author=Christine Persaud|url-status=dead|archive-url=https://archive.today/20090105154831/http://www.marketnews.ca/news_detail.asp?nid=4048|archive-date=2009-01-05}}

{{nowrap| September 15, 2009 (Zune HD 16, 32)}}{{cite web|url=http://www.zune.net/en-us/press/2009/0813-zunehdpreorder.htm|title=Zune HD available for pre-order today|website=Zune|publisher=Microsoft|date=August 13, 2009|url-status=dead|archive-url=https://web.archive.org/web/20090816162830/http://www.zune.net/en-us/press/2009/0813-zunehdpreorder.htm|archive-date=August 16, 2009}}

{{nowrap| April 12, 2010 (Zune HD 64)}}

| connectivity = {{nowrap|Wi-Fi (Zune-Zune, Sync-PC, Microsoft Surface)}}
USB

| os = Windows Embedded CE 6.0

| cpu = Freescale i.MX31L processor ARM Core
Nvidia Tegra APX 2600 (Zune HD)

| storage = 4, 8, 16, 32, and 64 GB flash drive
30, 80, and 120 GB hard drive

| display = 1.8in glass LCD screen, resolution 240×320 {{nowrap|(Zune 4, 8, 16)}}
3in QVGA LCD screen, resolution 240×320 (Zune 30)
3.2in glass LCD screen, resolution 240×320 at 4:3 aspect ratio (Zune 80, 120)
3.3in glass OLED touchscreen, resolution 480×272 at 16:9 aspect ratio (Zune HD)

| service = Zune Marketplace

| discontinued = October 2011

| touchpad = Circular directional pad (non-touch)
(30 GB release)
Touch-sensitive Zune Pad
(4, 8, 16, 80, 120 GB releases)
Capacitive touchscreen
(HD release)

| predecessor = Portable Media Center

| successor = Groove Music and Microsoft Movies & TV, Windows Phone 8

| image = Zune HD.jpg

| caption = A Zune HD, the last portable media player in the Zune line

| currentfw = {{cite web | url=https://zuneupdate.com|title=ZuneUpdate.com }}
Zune 30 (Ver. 3.3)
Zune 4, 8, 16 (Ver. 3.3)
Zune 80, 120 (Ver. 3.3)
Zune HD 16, 32, 64 (Ver. 4.5)

}}

The first-generation Zune device was created by Microsoft in close cooperation with Toshiba, which took the design of the Gigabeat S and redeveloped it under the name Toshiba 1089 as registered with the Federal Communications Commission (FCC) starting in 2006.{{cite news|url=https://www.engadget.com/2006/08/25/fcc-reveals-toshiba-1089-and-its-looking-a-whole-lot-like-a/ |title=Zune revealed by FCC as "Toshiba 1089" |access-date=January 3, 2007 |last=Miller |first=Paul |date=August 25, 2006 |work=Engadget|publisher=Aol }} Xbox 360 overseer J Allard ran the project, codenamed "Argo", staffed with Xbox and MSN Music Store developers{{cite news|url=http://seattletimes.nwsource.com/html/businesstechnology/2003116550_brier10.html|title=Argo aims guns at more than iPod|last=Dudley|first=Brier|date=July 10, 2006|access-date=March 30, 2007|publisher=Seattle Times}} who worked on "Alexandria", finalized as Zune Marketplace.{{cite news|url=http://www.betanews.com/article/October_Debut_for_Microsoft_iPod_Killer/1153418667|title=October Debut for Microsoft 'iPod Killer'|first=Ed|last=Oswald|date=July 20, 2006|publisher=BetaNews|access-date=May 5, 2007}} Both products were later united under the Zune brand name in the U.S. market. While some features were praised, the initial Zune has been regarded with derision and jokes for its bulky size and brown color, with CNET regarding it at best as a "high-profile underdog alternative to Apple's iPod" where other Windows Media MP3 players from Creative, iriver, and Samsung had not succeeded.{{cite web|last=Bell |first=Donald |url=http://reviews.cnet.com/mp3-players/zune-hd-32gb-platinum/4505-6490_7-33665869.html |title=Zune HD Review – Watch CNET's Video Review |publisher=Reviews.cnet.com |date=2009-09-17 |access-date=2013-02-04}}{{cite web|url=http://reviews.cnet.com/mp3-players/zune-30gb-brown/4505-6490_7-32103045.html |title=Zune Review – Watch CNET's Video Review |publisher=Reviews.cnet.com |date=2006-11-13 |access-date=2013-02-04}}

At midnight on December 31, 2008, many{{cite web|url=http://forums.zune.net/412486/ShowPost.aspx |title=Home – Microsoft Answers |work=Zune|publisher=Microsoft |access-date=2011-07-27 |url-status=dead |archive-url=https://web.archive.org/web/20090830061109/http://forums.zune.net/412486/ShowPost.aspx |archive-date=August 30, 2009 }} first generation Zune 30 models froze.{{cite web|author=John Herrman |url=https://gizmodo.com/5121311/30gb-zunes-failing-everywhere-all-at-once |title=30GB Zunes Failing Everywhere, All At Once |work=Gizmodo|publisher=Gawker Media |date=2008-12-31 |access-date=2011-07-27}}{{cite web|last=Geere |first=Duncan |url=http://www.techdigest.tv/2008/12/breaking_zunes.html |title=BREAKING: Zunes worldwide hit by mystery crash : Tech Digest |publisher=Techdigest.tv |date=December 31, 2008 |access-date=2011-07-27}} Microsoft stated that the problem was caused by the internal clock driver written by Freescale and the way the device handles a leap year. It automatically fixed itself 24 hours later, but an intermediate "fix", for those who did not wish to wait, was to drain the device's battery and then recharge after 12 noon GMT on January 1, 2009.{{cite web|url=http://www.zune.net/en-us/support/zune30.htm|title=Zune 30 FAQ|date=December 31, 2008|publisher=Microsoft|access-date=January 1, 2009|url-status=dead|archive-url=https://web.archive.org/web/20090102065939/http://www.zune.net/en-us/support/zune30.htm|archive-date=January 2, 2009}}

{{cite web

|url=http://winjade.net/2009/01/lesson-on-infinite-loops/

|title=A lesson on infinite loops

|date=January 3, 2009

|publisher=AeroXperience

|first=Bryant

|last=Zadegan

|access-date=January 5, 2009

|url-status=dead

|archive-url=https://web.archive.org/web/20091223083344/http://winjade.net/2009/01/lesson-on-infinite-loops/

|archive-date=December 23, 2009}}

The first generation and later Zune devices included a number of social features, including the ability to share songs with other Zune users wirelessly. Songs that had been transferred over Wi-Fi could then be played three times over three days.{{cite news

|url=http://medialoper.com/microsoft-insider-clarifies-zunes-sharing-limitations/

|title=Microsoft Insider Clarifies Zune's Sharing Limitations

|date=September 19, 2006

|newspaper=medialoper

|first=Kirk

|last=Biglione

|access-date=January 5, 2009}}

The first wave of the second-generation (Zune 4, 8, and 80, manufactured by Flextronics), introduced the touch-sensitive Zune Pad, which was shaped like a squircle. The 4 and 8 GB Zune devices use flash memory and are smaller in size than the 80 GB version, which uses a hard drive. The 30 GB Zune was not redesigned, although it received a software update that brought its interface in line with the second generation models. At the same time, the Zune 2.0 software was released for Windows PCs. This version of the software was completely re-written and featured a new user interface.{{cite web | url=http://www.winsupersite.com/reviews/zune2.asp | title=Zune 2 Review, Part 1: Software | date=13 November 2007 | access-date=October 30, 2010 | last=Thurrott|first=Paul | archive-url=https://web.archive.org/web/20100206092520/http://www.winsupersite.com/reviews/zune2.asp | archive-date=February 6, 2010 | url-status=dead|work=Supersite for Windows|publisher=Penton}} File:Zune80and4.jpg

Zune devices feature games developed using an early version of XNA Game Studio 3.0, released in May 2008, allowed developers to work on games for Zune devices.{{cite news|url=http://blogs.msdn.com/xna/archive/2008/05/07/announcing-xna-game-studio-3-0-community-technical-preview-ctp.aspx|title=Announcing: XNA Game Studio 3.0 Community Technical Preview (CTP)|date=May 7, 2008|last=Weller|first=David|work=XNA Team Blog|publisher=Microsoft}}

The second and last wave of the second-generation (Zune 16 and 120) released in September 2008, coinciding with the release of the Zune Software 3.0 update. Included in this firmware update was the ability to tag and later purchase songs heard on FM radio, channels which can be customized to deliver suggested songs for the user, the games Hexic and Texas Hold' em were added, support for audiobooks from online stores such as Audible.com and others that support OverDrive media files,{{cite web|url=http://www.zune.net/en-US/entertainment/audiobooks/default.htm|title=Download audiobooks from sites powered by OverDrive.com, including over 7,500 public libraries|website=Zune|publisher=Microsoft|url-status=dead|archive-url=https://web.archive.org/web/20080919025559/http://www.zune.net/en-US/entertainment/audiobooks/default.htm |archive-date=September 19, 2008 }}{{cite web |url=http://freelibrary.lib.overdrive.com/E653BE24-3DBB-49E1-B666-97481991C9EF/10/270/en/SearchResults.htm?SearchID=21166966 |title=Free Library of Philadelphia Online Audiobook Catalog |access-date=2008-09-17 |archive-date=2020-03-12 |archive-url=https://web.archive.org/web/20200312012937/https://freelibrary.overdrive.com/ |url-status=dead }} a clock, and changed quicklist functionality. The ability to purchase songs from Zune Marketplace on the device while connected to the Internet via Wi-Fi was also introduced. To help push this feature, Microsoft partnered with Wayport to allow Zune devices to access its network of over 10,000 wireless hotspots, including those at McDonald's restaurants.{{cite web |url=http://www.texastechpulse.com/mobilestory.php?storyid=0017411 |title=Wayport Powers Microsoft Zune, McDonalds Service |access-date=November 21, 2008 |publisher=Texas Tech Pulse |date=September 16, 2008 }}

Zune Pass customers in the United States could also now download 10 tracks to keep per month in addition to the existing subscription-dependent unlimited music downloads.

The first wave of the third-generation (Zune HD 16 GB and 32 GB) released in September 2009. On the same day, the 4.0 software update of the desktop software was released to support the new devices.{{cite web

|url=http://news.cnet.com/8301-17938_105-10352838-1.html

|title=Zune 4.0 software is live, Zune HDs rejoice

|date=September 15, 2009

|work=CNet

|publisher=CBS Interactive

|first=Donald

|last=Bell

|access-date=September 17, 2009}} In addition, it became possible for Zune Pass subscribers to stream tracks through a computer's web browser.{{cite web|url=http://www.zune.net/en-us/press/2009/0915-zunelaunch.htm|title=Microsoft introduces a powerful new Zune media player, PC software and online services|access-date=September 18, 2009|date=September 15, 2009|work=Zune|publisher=Microsoft|url-status=dead|archive-url=https://web.archive.org/web/20090922190908/http://www.zune.net/en-us/press/2009/0915-zunelaunch.htm|archive-date=September 22, 2009}} Zune 4.0 also supports internet radio streams but this feature is disabled by default and can only be enabled by a third-party patch.{{cite web|url=http://www.withinwindows.com/2009/09/28/tinkering-with-zune-4-0-enabling-the-unfinished-radio/|archive-url=https://web.archive.org/web/20110718070449/http://www.withinwindows.com/2009/09/28/tinkering-with-zune-4-0-enabling-the-unfinished-radio/|url-status=dead|archive-date=July 18, 2011|title=Tinkering with Zune 4.0, enabling the unfinished "Radio"|access-date=September 28, 2009}} This device release marked the first time Zune firmware was released for the Zune line that did not provide new features for older models. These models were given a firmware update as version 3.2.

The second and last wave of the third-generation (Zune HD 64 GB) released in April 2010. The same day, desktop and firmware updates introduced SmartDJ and codec features. The firmware update brought picks and improved the TV-out experience on the Zune HD.{{cite web | url=http://www.zunited.net/content.php?167-Zune-4-5-Announced | title=Zune 4.5 Announced | access-date=March 18, 2010 | archive-url=https://web.archive.org/web/20100407103208/http://zunited.net/content.php?167-Zune-4-5-Announced | archive-date=April 7, 2010 | url-status=dead}}

From Summer 2010, United Airlines started to offer Zune in-flight audio by means of 21 playlists that are very similar to the Zune Channels offered on the Zune Marketplace.{{cite web|url=https://www.engadget.com/2010/06/03/united-airlines-offers-up-zune-inflight-audio-no-actual-zunes/ |title=United Airlines offers up 'Zune inflight audio,' no actual Zunes |work=Engadget|publisher=Aol |date=June 3, 2010 |access-date=2011-07-27}} Each channel offers up to 3 hours of unique programming ranging from classic rock, contemporary pop, opera, electronica, piano jazz, and others.{{cite web |last=Bell |first=Donald |url=http://reviews.cnet.com/8301-12519_7-20006673-49.html |title=Zune set to fly the friendly skies | MP3 Insider – CNET Reviews |work=CNET |publisher=CBS Interactive |date=2010-06-03 |access-date=2011-07-27 |archive-date=2011-11-19 |archive-url=https://web.archive.org/web/20111119140508/http://reviews.cnet.com/8301-12519_7-20006673-49.html |url-status=dead }}

On March 15, 2011, Microsoft announced that no new Zune hardware players would be developed, although existing models would remain for sale. The Zune had failed to capture significant market share after five years against the Apple iPod, and a recent study by NPD Group indicated that the Zune did not make the list of the five best-selling portable music players in the U.S. The iPod has been more successful because of simplicity and had better ratings. It has also been suggested that there is a much larger trend that standalone music players were giving way to smartphones with personalized, app-driven music.{{cite web|url=http://www.hypebot.com/hypebot/2011/03/microsoft-zune-discontinued-amidst-falling-demand.html |title=Microsoft Zune Discontinued Amidst Falling Demand |publisher=hypebot |date=2011-03-14 |access-date=2013-02-04}}

On October 3, 2011, Microsoft announced the discontinuation of all Zune hardware, encouraging users to transition to Windows Phone. Later, the announcement was removed and a Zune Support Team member tweeted that the page was added to the website in error.{{cite web|author=George Ponder |url=http://www.wpcentral.com/rising-ashes-zune-hd-still-lives |title=Rising from the ashes, the Zune HD still lives? |work=Windows Mobile|publisher=Mobile Nations |date=2011-10-05 |access-date=2013-02-04}}{{cite web|author=Sheeds |url=http://www.wpdownunder.com/?p=2743 |title=Zune Hardware stay of execution…..Officially? |publisher=Wpdownunder.com |access-date=2013-02-04|url-status=dead|archive-url=https://web.archive.org/web/20111008045915/http://www.wpdownunder.com/?p=2743|archive-date=October 8, 2011}} Finally, despite previous denials, the original announcement of the Zune hardware's discontinuation was restored to the Zune Support site.{{cite web|url=http://www.zune.net/en-US/support/zuneplayers/supportzuneplayers.htm|title=Zune player support and service – Zune.net – Zune players|date=8 October 2011|url-status=dead|archive-url=https://web.archive.org/web/20111008064358/http://www.zune.net/en-US/support/zuneplayers/supportzuneplayers.htm|archive-date=8 October 2011}}{{cite web|author=Surur |url=http://wmpoweruser.com/zune-hd-and-others-officially-dead-after-all-despite-denials |title=Zune HD and others officially dead after all, despite denials |publisher=Wmpoweruser.com |date=October 4, 2011 |access-date=2013-02-04}}

In Autumn 2009, movies and TV shows became available through streaming or download through Zune Video Marketplace on Xbox 360.{{cite web|url=http://www.technewsworld.com/story/Microsoft-Sharpens-the-Picture-for-Zune-HD-67176.html?wlc=1243478528 |title=Technology News: Handheld Devices: Microsoft Sharpens the Picture for Zune HD |publisher=Technewsworld.com |date=May 27, 2009 |access-date=2011-07-27}} On November 4, 2010, the music portion of the Zune Marketplace was brought to Xbox. This coincided with the launch of the Kinect, and Kinect owners can navigate the application menus using hand gestures, without a controller. Users must have a Zune Pass subscription to play music in the application, and only Zune Pass content is available. Locally saved music must still be played through the Xbox's native media library.

Starting with the Microsoft KIN ONE and KIN TWO mid 2010, the Zune music services and features from the Zune HD became available on Microsoft's mobile phones. Shortly following the failure of the KIN line, Windows Phone 7 released and included the same Zune music app that was present on KIN. December of that same year, the rerelease of the KIN phones (whose names were denoted simply with "m" as ONEm and TWOm) yet again included the Zune music app, though the phones themselves were now feature-phones instead of smartphones. Each of these first generation Windows Phone smartphones were supported by the Zune desktop software in addition to the Zune devices.

Microsoft announced and released new versions of the Zune devices once a year until 2010. In March 2011, Bloomberg.com published an article{{cite web| url =https://www.bloomberg.com/news/2011-03-14/microsoft-said-to-stop-releasing-new-zune-models-as-demand-ebbs.html| archive-url =https://web.archive.org/web/20110316154354/http://www.bloomberg.com/news/2011-03-14/microsoft-said-to-stop-releasing-new-zune-models-as-demand-ebbs.html| url-status=dead| archive-date =2011-03-16| title =Microsoft Said to Stop Releasing Zune as Demand Ebbs| author =Bass D| date =2011-03-14| publisher =Bloomberg| access-date =2011-03-17}} claiming that Microsoft would stop introducing new versions of the Zune music and video player. The article has been widely quoted over the Internet and by news agencies. However, a Microsoft representative for Zune business development denied this rumor saying that the Windows Phone platform introduction should be considered to be the annual Zune update for 2010.{{cite web |url=http://anythingbutipod.com/2011/03/zune-is-not-dead/ | title = Zune Is Not Dead: Dave McLauchlan's Statement | Anything But iPod | author = Devereux W | date = 2011-03-15 | publisher = anythingbutipod.com | quote = Dave McLauchlan, Senior Business Development Manager for Zune: We have nothing to announce about another Zune device — but most recently have introduced Zune HD to Canada via the Zune Originals store and remain committed to supporting our devices in North America | access-date = 2011-03-17 |url-status=dead|archive-url=https://web.archive.org/web/20110316175659/http://anythingbutipod.com/2011/03/zune-is-not-dead/|archive-date=March 16, 2011}}

All Windows Phone devices include capacitive multi-touch screens, FM radios, Wi-Fi, and certain other features included on the Zune HD. The user interface of the Zune devices, particularly the Zune HD, served as the inspiration for the user interface of Windows Phone. Microsoft refers to the design language of this user interface as Metro and continued to use it in their products moving forward from Zune HD. (Products with elements of Metro: Microsoft Band & Band 2, KIN, WP7, WP8, Windows 8, W10M, Windows 10, Xbox 360, Xbox One and S/X, and Xbox Series S/X.)

On October 11, 2010, Microsoft released Zune software v4.7, which supports syncing of Windows Phone 7 devices with a Windows PC.{{cite web |url=http://www.zuneboards.com/?p=vB54239 |title=Zune Boards |publisher=Zune Boards |date=2011-07-19 |access-date=2011-07-27 |archive-date=2011-07-19 |archive-url=https://web.archive.org/web/20110719161745/http://www.zuneboards.com/?p=vB54239 |url-status=dead }} Zune software was then succeeded as a desktop sync app by the Windows Phone App for Windows Phone 8.

{{Main|Zune 30|Zune 4, 8, 16|Zune 80, 120|Zune HD}}

The first Zune model, the Zune 30, was released in the USA on November 14, 2006, featuring a capacity of 30 gigabytes, FM radio, and a 3-inch screen. The Zune 30 was initially available in black, brown and white. Retail packages contained a pair of basic earbuds, a USB sync cable, a small drawstring pouch, a start-up CD, documentation and a 14-day free trial of the premium Zune Pass streaming service.

The Zune 80 was announced on October 2, 2007,{{cite news|url=http://www.mp3newswire.net/stories/7002/zune-gen2.html|title=Zune 2 Unveiled|first=Richard|last=Menta|date=October 3, 2007|publisher=MP3 Newswire|access-date=October 3, 2007}} along with the smaller Zune 4 and Zune 8 to compete with Apple's iPod nano line. These were to be known as the second generation of Zune devices. The Zune 80 featured a 3.2-inch screen, while the Zune 4 and 8 come with a 1.8-inch screen. Both come with a new touchpad-style input device ("squircle") and new software. Additional file support for H.264 and MPEG-4 formats was also included, whereas the older Zune 30 requires these formats to be transcoded to WMV prior to sync. The ability to sync wirelessly (automatically if connected to a power supply), podcast support, and an upgraded song-sharing licensing became available on all models. The new software also allowed a Zune device to communicate with other Zune devices to share pictures and songs. A free firmware update added the new software features to the original Zune 30, and was released on November 13, 2007.{{cite web|title=Microsoft's new Zunes: officially in 80, 8, and 4 GB sizes|url=https://www.engadget.com/2007/10/02/microsofts-new-zunes-officially-in-80-8-and-4gb-sizes/|work=Engadget|publisher=Aol|date=October 2, 2007|first=Ryan|last=Block}}

The Zune 80 came bundled with a USB connection cord and premium headphones. The Zune 4 and 8 come with a USB connection cord and basic headphones.

The Zune 30, the original Zune music player, has a 30 GB hard drive, 3-inch screen, and a simple directional pad for menu navigation. The second generation of Zune devices includes the Zune 4, 8, 16, 80 and 120. The Zune 4, 8, and 16 are smaller in size and have 4 GB, 8 GB, and 16 GB of flash memory respectively. All second generation Zunes have a Zune Pad instead of the original directional pad that was included on the Zune 30. Microsoft released an upgrade to the software/firmware for all Zune models, including the Zune 30.

On May 26, 2009, Microsoft announced the Zune HD, the first Zune with touch screen. The Zune HD has HD Radio and the ability to display video in high definition through a docking station (sold separately). The screen is multi-touch enabled and uses gestures such as swiping and pinching throughout the player. The device comes with 16 GB, 32 GB, or 64 GB of flash memory. The screen is OLED, 3.3 inches, and has a 480×272 16:9 resolution. Also included are Wi-Fi, a custom Internet Explorer browser, and an accelerometer.

Zune devices featured preloaded audio and video content from various artists, including Wisin & Yandel, BT, The Thermals, Paul Oakenfold, and CSS. Limited edition, promotional, and employee-gift Zune devices also featured unique content of varying kinds (i.e. pictures, videos, music, and/or audio/video podcasts).

The standard Zune devices come with basic headphones and a proprietary USB data cable. The Zune 30 comes with these items as well as a carrying bag, and the Zune 80 model has upgraded "Zune Premium" headphones. Accessories that were sold separately included, but are not limited to:

• Charging devices (car adapter, AC wall-socket adapters, external battery)
• I/O adapters (A/V composite, FM transmitters, headphones, USB data cable)
• Docks (charging, multimedia large speaker, vertical hands-free assist)
• Protection (glass screen protection, hardened/cushioning material case protection)
• Carrying cases (standard issue, armband type, and belt clip)
• Replacement parts and upgrades (battery, hard drive, LCD, etc.)

Among the firms that made Zune accessories were Microsoft, Altec Lansing, Belkin, Digital Lifestyle Outfitters (DLO), Dual Electronics, Griffin Technology, Harman Kardon, JBL, Integrated Mobile Electronics, Jamo International, Klipsch Audio Technologies, Logitech, Monster Cable Products Inc., Speck, Targus, Kicker and VAF Research.{{cite web

|url=https://news.microsoft.com/2006/09/14/microsofts-zune-delivers-connected-music-and-entertainment-experience/

|title=Microsoft's Zune Delivers Connected Music and Entertainment Experience

|date=September 14, 2006

|work=News Center

|publisher=Microsoft

}}

According to Microsoft, the most up-to-date firmware version is 4.5 (114) for the Zune HD, which replaces the original player firmware that ships on the device, 4.0 (356). In the case of the Zune 4, 8, 16, 30, 80, and 120 players, the most current player software version is 3.3, which provides compatibility with Zune 4.2.{{cite web|url=http://support.microsoft.com/kb/926770|title=How to update your Zune player|access-date=September 17, 2009|website=Support|publisher=Microsoft|date=December 20, 2006|url-status=dead|archive-url=https://web.archive.org/web/20070116231428/http://support.microsoft.com/kb/926770|archive-date=January 16, 2007}} Version 3.3 was primarily a bug fix release and was released on January 26, 2010.

The operating system for the Zune devices is based on the Windows CE kernel for ARM architecture and uses a distribution similar to the Portable Media Center found on the Gigabeat S. Zune's native file compatible formats are:

• JPEG for images;
• WMV (Used by Zune Marketplace)
• MPEG-4 – supported on all models except the Zune 30 device
• H.264 – supported on all models except the Zune 30 device
• Avi video (Xvid) support is included on the Zune HD (firmware versions 4.5 and later).
• MP3 (used by Zune Marketplace)
• AAC (unprotected) not AAC (.m4a)
• WMA Pro (2-channel)
• WMA Standard (used by Zune Marketplace)
• WMA lossless

The graphical user interface (GUI) (called the "twist interface" by Microsoft) has sections for music, videos, pictures, social, radio, podcasts, marketplace, games and settings. It is said to provide "two-dimensional navigation" for scrolling through items with its directional pad.{{cite web

|url=http://www.oreillynet.com/mac/blog/2007/01/a_half_dozen_lessons_that_appl.html

|title=A Half Dozen Lessons that Apple should take from the Zune|date=January 26, 2007|publisher=O'Reilly Media|first=Erica|last=Sadun

}} In the music section, users can add songs to a quick playlist without reconnecting to the desktop software. In the picture section, the background can be customized using any image stored on the device (for viewing) as wallpaper. In the radio section, users can receive and play FM radio internally, with North American, Japanese, and European tuning ranges, and display Radio Data System information (usually artist and song) when available. When artist/song information are available, the device can search for the song in the Zune Marketplace for download or purchase. In the social section, users can broadcast the user's profile and recent activity to others nearby.

The first updates to the firmware added sharing features (send, community, list nearby Zune users) as described in FCC filings.{{cite web|url=http://www.appleinsider.com/article.php?id=1993|title=Clunky-looking Microsoft Zune player revealed in filing|date=August 25, 2006|publisher=AppleInsider|access-date=April 6, 2007|archive-date=March 3, 2007|archive-url=https://web.archive.org/web/20070303103602/http://www.appleinsider.com/article.php?id=1993|url-status=dead}}{{cite web|url=https://www.engadget.com/2006/11/15/zune-review/|title=Zune review|work=Engadget|publisher=Aol|date=November 15, 2006|access-date=May 5, 2007}} Firmware 1.1 allowed the device to inherit sharing capabilities described by codename Pyxis. Early firmware releases patched software bugs. About a year later, the much anticipated 2.2 firmware release added support for DVR-MS (Media Center Recorded TV) files, lossless playback, added wireless syncing, and GUI interface improvements.{{Citation needed|date=October 2007}}

Zune supports the Windows Media DRM digital rights management system, which is not compatible with other DRM systems and is not part of the PlaysForSure platform or program.{{cite web|url=http://reviews.cnet.com/Zune_30GB_black/4505-6490_7-32068976.html|title=Zune (30 GB, black) Reviews|date=November 14, 2006|first=James|last=Kim|work=CNET|publisher=CBS Interactive}}  Multimedia content is transferred through Media Transfer Protocol (MTP); however, its proprietary MTP extensions ("MTPZ") place an interoperability barrier between the Zune and previous MTP-based software.

{{Main|Zune Software}}

The Zune software functions as management software for the device, a full media player application with a library, an interface to the Zune Marketplace, and as a media streaming server.{{cite web |url=http://www.zune.net/en-us/support/usersguide/sharing/mediasharingfaq.htm |title=Media Sharing FAQ |access-date=November 21, 2008 |work=Zune|publisher=Microsoft |archive-url=https://web.archive.org/web/20080822183517/http://www.zune.net/en-us/support/usersguide/sharing/mediasharingfaq.htm |archive-date = August 22, 2008}} Zune Software is used to sync with all devices with Zune functionality, including the Zune devices, Windows Phone 7, and Microsoft Kin. Zune devices work exclusively with the Zune software and Marketplace.

The Zune software organizes the media in its library and allows users to add to the library by ripping from CDs, syncing with a Zune device, and downloading from the Zune Marketplace. The Zune software also allows one to organize song metadata. It can automatically download album art and metadata tag data for content in the library.

Any file in one's Collection that has a non-Zune compatible format is automatically transcoded into a compatible format upon syncing the files to a Zune compatible device. This feature still works as of the release of Windows 11, however, in Windows 10 and 11 the ability to convert videos, specifically, is broken.

On the PC, the Zune software streams files to other PCs, the Xbox 360, and other compatible devices. The Zune software also connects with the Zune social and keeps track of files swapped with other users.

The Zune software runs only on 32-bit Windows XP or 32-bit/64-bit, Windows Vista, Windows 7, and Windows 8.{{cite web|url=http://nerdsmagazine.com/zune-system-requirement/|title=Zune Software: System Requirements|date=March 3, 2014|first=Viney|last=Dhiman|work=Nerds Magazine}} Windows XP Professional x64 Edition is not supported.

Zune Software was succeeded by the Windows Phone App as a desktop sync service for Windows Phone 8. Windows Phone 7, Kin, and all previous Zune devices will still use the Zune software, which is still available for download on the Windows Phone website.

{{Main|Zune Marketplace}}

{{Main|Groove Music|Microsoft Movies & TV}}

As of October 16, 2012, all Zune Marketplace products and services have been replaced by Xbox Music, Xbox Music Pass, Xbox Video, and Windows Phone Store.

File:Zune software.png

The Zune Marketplace was an online store that offered music, podcasts, TV shows, movies, music videos, movie trailers and mobile applications. Content can be viewed or purchased on Windows PCs with the Zune software installed, Zune devices, the Xbox 360, the Microsoft Kin phones, or Windows Phone phones.{{cite web |title=Microsoft Introduces a Powerful New Zune Media Player, PC Software and Online Services |url=https://news.microsoft.com/2009/09/15/microsoft-introduces-a-powerful-new-zune-media-player-pc-software-and-online-services/ |work=News Center|publisher=Microsoft|date=September 15, 2009}}

It offered a selection of 14 million songs{{cite web|title=Zune expands to Canada, drops Zune Pass price in US |url=http://windowsteamblog.com/windows_phone/b/windowsphone/archive/2011/09/29/zune-expands-to-canada-drops-zune-pass-price-in-us.aspx |access-date=2012-09-19 |url-status=dead |archive-url=https://web.archive.org/web/20120202221006/http://windowsteamblog.com/windows_phone/b/windowsphone/archive/2011/09/29/zune-expands-to-canada-drops-zune-pass-price-in-us.aspx |archive-date=February 2, 2012 }} and the Zune Pass music subscription service.

Zune Marketplace was originally only available in the United States. In October 2010, certain Zune Marketplace content became available in additional countries: the United Kingdom, France, Italy, Spain, Germany, Austria, Belgium, Ireland, the Netherlands, Switzerland, Mexico, Canada, Australia, and New Zealand. However, not all content was available in all countries; for example, podcasts and TV shows were not offered at all outside the United States.{{cite web|url=https://news.microsoft.com/2010/09/20/zune-to-expand-multiscreen-entertainment-services-into-international-markets/ |title=Zune to Expand Multiscreen Entertainment Services Into International Markets|work=News Center|publisher=Microsoft |date=2010-09-20 |access-date=2011-07-27}}

Microsoft launched several campaigns to jump-start the Zune. It had a major campaign to promote Zune with "Music the way it wants to be" as a major theme and "Welcome to the social" as an advertisement tagline. Also, the company enlisted about 200 "Zune-masters" to advertise the device on American college campuses, to promote the item, and to run Zune-related events. In exchange, they received free merchandise, including a Zune.{{cite news|url=http://zuneinfo.com/microsoft-zune/zune-masters-program/|title=Zune Masters Program|date=December 28, 2006|publisher=ZuneInfo.com|url-status=dead|archive-url=https://web.archive.org/web/20070117133224/http://zuneinfo.com/microsoft-zune/zune-masters-program/|archive-date=January 17, 2007}}

Additionally, Microsoft launched an attempt at viral marketing with its [https://web.archive.org/web/20180821011315/http://www.comingzune.com/ comingzune] site, complete with several videos in succession.{{cite web | url=http://www.neowin.net/forum/index.php?showtopic=480842 | title=Microsoft "Zune" Viral Marketing Website | date=July 21, 2006 | last=benac}} Along with [https://web.archive.org/web/20060805090753/http://www.zuneinsider.com/ ZuneInsider], and several other ad hoc events, Microsoft hoped to generate buzz for the product outside of the normal marketing avenues, and market its product as a part of a social construct.{{cite web|url=http://www.hunterstrat.com/news/2006/07/22/microsoft-admits-to-zune/|title=Microsoft admits to Zune|first=David|last=Hunter|date=July 22, 2006|access-date=July 18, 2008|archive-date=July 24, 2008|archive-url=https://web.archive.org/web/20080724202609/http://www.hunterstrat.com/news/2006/07/22/microsoft-admits-to-zune/|url-status=dead}}

The choice of branding and distribution were part of the Zune as a decision of "two strategies in the market right now: cross-brand ecosystems... and singular brand ecosystems... The former is gaining in share and units sold, but the latter has enormous share and won't give that up easily."{{cite web|url=http://createdigitalmusic.com/2006/07/31/microsoft-not-turning-back-on-playsforsure-with-zune-player/|title=Microsoft Not Turning Back on PlaysForSure with Zune Player|last=Kirn|first=Peter|date=July 31, 2006}}

Microsoft normally follows a platform (cross-brand) strategy, as exemplified by the PlaysForSure system. However, its Xbox division has gained some experience with the vertically integrated strategy in which it controls everything end-to-end from the hardware to the online store. With Apple dominating the audio market with its vertically integrated iPod system, the Xbox division won permission to try the same approach, separately from PlaysForSure and PlayReady.

Microsoft also wanted to go beyond Apple's efforts and promote the tagline "the social" and wireless sharing as key differentiators. Chris Stephenson, leader of Zune's marketing and manager of Global Marketing for the Entertainment Business,{{cite web

|url=http://www.zune.net/en-us/press/executivebio/chrisstephenson.htm

|title=Chris Stephenson

|work=Zune

|publisher=Microsoft

|url-status=dead

|archive-url=https://web.archive.org/web/20070116045106/http://www.zune.net/en-us/press/executivebio/chrisstephenson.htm

|archive-date=January 16, 2007

}} said, "we see a great opportunity to bring together technology and community to allow consumers to explore and discover music together." New York Times Magazine columnist Rob Walker agrees that the Zune's "community and togetherness seem like a reasonable counterpunch to iPod's supposed attraction as an individuality enabler that allows owners to wallow in their own tasteful personal soundtracks." But he also sees the Zune as having gained appeal as an individualistic statement against the omnipresent iPod: "The most salient feature of the Zune seems to be that it's not an iPod".{{cite news|last=Walker|first=Rob|author-link=Rob Walker (journalist)|title=AntiPod|url=https://www.nytimes.com/2008/08/10/magazine/10wwln-consumed-t.html|work=The New York Times Magazine|publisher=The New York Times Company|date=August 10, 2008|access-date=October 6, 2008}}

MySpace has added the feature to label music players on personal profiles to Zune-themed or a red Zune 8.

During its launch week, the original Zune, now Zune 30, was the second-most-sold portable media device with a 9% unit share in the United States: behind the market-leading iPod's 63%.{{cite news|url=https://www.engadget.com/2006/11/29/Zune-takes-2-spot-in-retail-launch-week/|title=Zune takes #2 spot in retail launch week|date=November 29, 2006|first=Ryan|last=Block|work=Engadget|publisher=Aol}} For the first 6 months after launch, NPD Group figures show that the Zune 30 achieved approximately 10%{{cite web|url = http://www.informationweek.com/google-news-thinks--zune--is-a-typo/d/d-id/1053263?|title = Google News Thinks "Zune" Is a Typo|last = Claburn|first = Thomas|date = March 22, 2007|access-date = March 31, 2007|publisher = InformationWeek}}{{cite news|url=http://blog.seattlepi.com/microsoft/archives/113293.asp?source=rss|title=Zune market share slips in February|last=Bishop|first=Todd|date=March 28, 2007|access-date=March 31, 2007|publisher=Seattle Post-Intelligencer}}{{cite news|url=https://blogs.forbes.com/digitaldownload/2007/03/apple_says_buy_.html|title=Apple Says Buy Another iPod|last=Rosmarin|first=Rachel|date=March 30, 2007|access-date=March 31, 2007|work=Forbes|archive-url=https://web.archive.org/web/20080419003358/http://blogs.forbes.com/digitaldownload/2007/03/apple_says_buy_.html|archive-date=April 19, 2008}} market share in the Hard Drive-based MP3 market and 3%{{cite news|url=https://www.bloomberg.com/apps/news?pid=conewsstory&refer=conews&tkr=AAPL:US&sid=ap0bqJw2VpwI|title=U.S. Top Selling Computer Hardware for January 2007|last=Cruz|first=Phillip|date=March 13, 2007|access-date=March 31, 2007|publisher=Bloomberg|url-status=dead|archive-url=https://web.archive.org/web/20070320164041/http://www.bloomberg.com/apps/news?pid=conewsstory&refer=conews&tkr=AAPL%3AUS&sid=ap0bqJw2VpwI|archive-date=March 20, 2007}}{{cite web|url=http://www.roughlydrafted.com/RD/RDM.Tech.Q1.07/FFE4A8E2-9816-4344-9FB0-61BED246674C.html|title=Market Share Myth 2007: iPod vs Zune and Mac vs PC|date=March 16, 2007|access-date=March 31, 2007|last=Eran|first=Daniel}} in the overall MP3 player market. As early as December 2006, it was reported that the Zune was struggling not just against the iPod but also other competitors, the Creative Zen and SanDisk Sansa.{{cite web | last=Merrett | first=Andy | title=Microsoft Zune struggling against the mighty iPod? | website=Tech Digest | date=2006-12-07 | url=https://www.techdigest.tv/2006/12/microsoft_zune.html | access-date=2025-03-18}}

According to Bloomberg Television 1.2 million Zune 30 players were sold between November 2006 and June 2007,{{cite web|last=Bass |first=Dina |url=https://www.bloomberg.com/apps/news?pid=newsarchive&sid=aKNQROlvcaOM |title=News |publisher=Bloomberg.com |date=2007-10-03 |access-date=2011-07-27|url-status=dead|archive-url=https://web.archive.org/web/20110920055812/http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aKNQROlvcaOM|archive-date=September 20, 2011}} surpassing a milestone.{{cite web|last=Fried |first=Ina |url=https://www.cnet.com/news/microsoft-zune-sales-to-top-1-million-by-june/ |title=Microsoft: Zune sales to top 1 million by June |work=CNET |publisher=CBS Interactive |date=December 7, 2006 |access-date=2011-07-27}}

On May 6, 2008, Microsoft announced that it had sold just over 2 million Zunes. Roughly one million of those were sold since the second generation Zunes launched in November 2007.{{cite news|url=http://ap.google.com/article/ALeqM5jB1eereM-bG8mw-O6FwoATK3mv9gD90FTHJ02|title=Microsoft adds TV shows to Zune Marketplace|url-status=dead|archive-url=https://web.archive.org/web/20080516073436/http://ap.google.com/article/ALeqM5jB1eereM-bG8mw-O6FwoATK3mv9gD90FTHJ02 |archive-date=May 16, 2008 }}

On May 22, 2008, it was reported that GameStop "has decided to stop selling Microsoft's Zune players at its stores due to what it sees as insufficient demand from customers." A statement issued by Adam Sohn, Zune marketing manager said "We have a set of great partnerships...Best Buy, Target, Wal-Mart, and others."{{cite web|title=GameStop to Stop Zune Sales|url=https://www.thestreet.com/story/10418052/1/gamestop-to-stop-zune-sales.html|publisher=TheStreet.com|date=May 22, 2008|access-date=May 23, 2008}}

In January 2009, Microsoft's quarterly earnings filing with the SEC indicated that Zune sales had fallen $100 million from 2007 to 2008 during the fourth quarter of the calendar year. The Wall Street Journal estimated that sales appear to have dropped from about $185 million during the holiday period in 2007 to just $85 million in 2008. This may be due to the company's decision not to substantially update the Zune hardware in the fall of 2008.{{cite news|title=Microsoft's Zune Slips|url=https://blogs.wsj.com/digits/2009/01/23/microsofts-zune-slips|work=Wall Street Journal |access-date=January 24, 2009 | first=Nick | last=Wingfield|date=January 23, 2009}}

Zune market share decreased to 2% in the first half of 2009, according to the NPD Group.{{cite web|title=Microsoft's Zune continues to struggle|url=http://www.marketwatch.com/story/microsofts-zune-continues-to-struggle-2009-07-29|publisher=MarketWatch|date=July 29, 2009|access-date=January 27, 2010}} From January to September 2009 in the U.S., Microsoft only held 2% sales share, compared to Apple's 73%, SanDisk's 9%, and 3% for Sony's Walkman line.{{cite news | url=https://www.ft.com/content/76f98ae8-d205-11de-a0f0-00144feabdc0 | archive-url=https://ghostarchive.org/archive/20221212001206/https://www.ft.com/content/76f98ae8-d205-11de-a0f0-00144feabdc0 | archive-date=2022-12-12 | url-access=subscription | url-status=live | title=Zune to launch outside US | newspaper=Financial Times | date=16 November 2009 | access-date=2022-05-02 }}

Microsoft released the Zune to Canadian consumers on June 13, 2008, marking the first time it was available outside the U.S. Microsoft has even made efforts to ban visitors outside the United States from Zune Originals. Users wishing to sign up for a Zune Tag could easily circumvent most problems by signing up for a US-based account.{{cite web|url=http://www.zunethoughts.com/news/show/23506/no-joining-the-social-for-you-non-american-zune-lovers.html |title=No Joining The Social For You, Non-American Zune Lovers! |publisher=Zune Thoughts |date=2007-11-13 |access-date=2011-07-27}}

The Zune 2.0–3.* firmware does not support non-romanized fonts other than Cyrillic. East Asian characters used in Chinese and Japanese, for example, show up on the Zune device as mojibake instead of characters. Users have improvised ways to downgrade the firmware on the Zune device to older version that support Asian characters (V1 Zunes can be hacked to display Asian font). This is, however, not recommended by anyone.{{Citation needed|date=November 2019}}

In June 2012, Microsoft announced plans to discontinue all "Zune" products, and instead, Microsoft would distribute its digital media content and services under the Xbox Music and Xbox Video names, available on their line of products, including Windows 8 PCs and tablets, Xbox 360 game console, and Windows Phone smart phones. The www.zune.net domain now redirects to Xbox's website, but the software retained the Zune name. The Windows Phone App succeeded Zune Software as the desktop sync service for Windows Phone 8, as part of Microsoft's discontinuation of the Zune brand. However, Zune Software must still be used for Windows Phone 7 desktop sync, and is still available to download from the Windows Phone website for all Windows Phone 7 devices. In November 2015, Microsoft retired the Zune music download and streaming service. Remaining Zune subscribers were switched over to Microsoft's Groove Music platform, whose subscription services closed on December 31, 2017.{{cite web |last1=Lardinois |first1=Frederic |date=October 2, 2017 |title=Microsoft will soon shutter its music store and streaming service, move users to Spotify |url=https://techcrunch.com/2017/10/02/microsoft-will-soon-shutter-its-music-store-and-streaming-service-move-users-to-spotify/ |access-date=October 3, 2017 |website=TechCrunch}}

In 2012, Slate ran a reader poll inviting them to select a piece of defunct technology worthy of a reappraisal, where the Zune beat out Myspace, the PalmPilot, feature phones ("dumbphones") and older versions of Internet Explorer. Farhad Manjoo, the site's technology columnist, went to considerable lengths to acquire a Zune HD. "[It] wasn't as complete a failure as you may believe," he wrote. "If you purchased one over the iPod Touch back in 2009, you wouldn't have regretted it."{{cite news|last=Majoo|first=Farhad|author-link=Farhad Manjoo|title=The Flop That Saved Microsoft|url=http://www.slate.com/articles/technology/technology/2012/10/microsoft_zune_how_one_of_the_biggest_flops_in_tech_history_helped_revive.html|newspaper=Slate|date=October 26, 2012|access-date=November 15, 2012}}

Had Microsoft brought the first Zune to market at the same time as the iPod, or even the Zune HD at the time of the iPod Touch, it might have been a serious competitor to those players. Manjoo wrote: "By that point, iPod had become the world's de facto digital entertainment device," he recalled. "To beat it, Microsoft needed to offer something that would make Apple's device look pitifully old-fashioned. The Zune HD didn't do that. Its design marked it as being different from an iPod, but that was pretty much the only difference. There was no reason to buy the Zune unless you wanted to stand apart from the Apple cult. And there was a cost to standing apart from Apple: Because of its popularity, there were millions of apps and accessories for the iPod. As good as it was, the Zune HD couldn’t match Apple’s sheer market power." Nevertheless, it was an effective enough product that Manjoo had started using it as his backup music player ("when my iPhone's battery dies").

Like the Edsel, to which it has sometimes been likened, Manjoo said the Zune's failure may have led the way to eventual success with other products. The HD's user interface, he noted, was the first such Microsoft product to rely on text rather than icons, and it would form the basis for Windows Phone, Windows 8, Xbox and all of the company's web-based services. The Segoe typeface that is now used in all of them, as well as Microsoft's current logo, was first used on the Zune.

Business consultant Simon Sinek discusses the Zune in his 2019 book The Infinite Game, describing the Zune as a triumph of design but a failure of long-term strategic thinking. Microsoft was focused on beating Apple's portable music player, while Apple was behind the scenes focused on the iPhone that was introduced a year after the Zune's debut and, to a large extent, rendered obsolete handheld MP3 players by popularizing smartphones.Simon Sinek (2019). The Infinite Game. Portfolio, {{ISBN|073521350X}}

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