phablet

Phablets feature large displays that complement screen-intensive activity such as web browsing, video gaming, and multimedia viewing. They may also include software optimized for an integral self-storing stylus to facilitate sketching, note-taking, drawing and annotation.{{cite magazine |title=Should You Buy a Phablet? |url=https://techland.time.com/2013/11/04/should-you-buy-a-phablet/ |magazine=Time |access-date=26 March 2016}} Phablets were originally designed for the Asian market where consumers could not afford both a smartphone and tablet as in North America; phones for that market are known for having "budget-specs-big-battery" with large low resolution screens and midrange processors, although other phablets have flagship specifications.{{cite web |title=Weighing the Phablet's Potential |url=https://www.pcmag.com/article2/0,2817,2414425,00.asp}}{{cite web |date=27 March 2017 |title=Moto G5 Plus review: The new standard for budget phones |url=https://www.androidcentral.com/moto-g5-plus}}

Since then, phablets in North America have also become successful for several reasons, most notably: Android Ice Cream Sandwich and subsequent releases of Android were suited to large as well as small screen sizes, while older consumers preferred larger screen sizes on phones due to deteriorating eyesight.{{Citation |author=Goode, Lauren Goode |title=Samsung Shows Off 7.7-Inch LTE Tablet and More of That 'Phablet' |date=January 9, 2012 |url=http://allthingsd.com/20120109/samsung-shows-off-7-7-inch-lte-tablet-and-more-of-that-phablet/ |work=AllThingsD}} Examples of earlier devices with similar form factors date to 1993.{{cite news |last=Newman |first=Jared |date=April 2, 2013 |title=Phablets Are a Niche, Not a Fad |publisher=Time |url=https://techland.time.com/2013/04/02/phablets-are-a-niche-not-a-fad/}}{{Citation |author=Olsen, Parmy |title=Why Get A Tablet When You Can Have A Phablet? |date=February 28, 2013 |url=https://www.forbes.com/sites/parmyolson/2012/02/28/why-get-a-tablet-when-you-can-have-a-phablet/ |newspaper=Forbes}}{{cite news |date=April 24, 2013 |title='Phablets' and Fonepads the New Tech Lexicon |newspaper=The Wall Street Journal |url=https://blogs.wsj.com/indiarealtime/2013/04/24/phablets-and-fonepads-the-new-tech-lexicon/?KEYWORDS=phablet}} The term "phablet" was widespread in the industry from 2012 to 2014{{Cite web |date=12 January 2013 |title=Why We Hate the Word 'Phablet' So Much |url=https://www.theatlantic.com/technology/archive/2013/01/what-is-a-phablet/319563/ |website=The Atlantic}} although its usage has declined since average phone sizes eventually morphed into small tablet sizes, up to 6.9 inches.{{Cite web |date=10 November 2017 |title=The mini tablet market is alive and well in your pocket |url=https://www.windowscentral.com/smartphones-didnt-kill-mini-tablets-they-became-mini-tablets}}

File:Huawei Mate 40 RS.jpg]]

File:LG V50 ThinQ (cropped).png]]

The definition of a phablet has changed in recent years due to the proliferation of larger displays on mainstream phones, and phones designed with thin bezels or curved screens to make them more compact than other devices with similar screen sizes. Thus, a device with a "phablet-sized" screen may not necessarily be considered one.

Phablets typically have a diagonal display measurement between {{cvt|4.6|in|mm}} and {{cvt|5.5|in|mm}}. {{cite web | url=http://www.gottabemobile.com/2012/05/24/definition-of-phablet-broadens-as-analysts-predict-208-million-units-to-ship-by-2015 | title=Definition of Phablet Broadens as Analysts Predict 208 Million Units to Ship by 2015 | date=24 May 2012 }}

In comparison, most flagship phones released in 2022 had a screen size of {{cvt|6.1|in|mm}} and over, with larger versions of mainstream flagships (such as iPhone 14 Pro Max, Pixel 7 Pro, and Galaxy S23 Ultra) using {{cvt|6.7|in|mm}} and over displays. PhoneArena argued that the Galaxy S7 Edge was not a phablet, as it has a narrow and compact build with a physical footprint more in line with the smaller-screened Nexus 5X, due primarily to its use of a display with curved edges.{{cite web|title=Don't call it a phablet: the 5.5" Samsung Galaxy S7 Edge is narrower than many 5.2" devices|url=http://www.phonearena.com/news/Dont-call-it-a-phablet-the-5.5-Samsung-Galaxy-S7-Edge-is-narrower-than-many-5.2-devices_id79482|website=PhoneArena|date=21 March 2016|access-date=3 April 2017}}

In the early 2010s, several manufacturers began to release phones with displays taller than the conventional 3:2 aspect ratio used by the majority of devices, and diagonal screen sizes often around 4 inches. However, in these cases, the sizes of the devices are more compact than the 3:2 aspect ratio devices with equivalent diagonal screen sizes.{{cite web|title=We're gonna need Pythagoras' help to compare screen sizes in 2017|url=https://www.theverge.com/tldr/2017/3/30/15120824/screen-aspect-ratio-mathematics-galaxy-s8-lg-g6|website=The Verge|date=30 March 2017|access-date=3 April 2017}}{{cite web|title=The Samsung Galaxy S8 will change the way we think about display sizes|url=https://www.theverge.com/circuitbreaker/2017/3/30/15121526/samsung-galaxy-s8-vs-google-pixel-iphone-7-screen-size-comparison|website=The Verge|date=30 March 2017|publisher=Vox Media|access-date=3 April 2017}}

File:IFA 2010 Internationale Funkausstellung Berlin 57.JPG received mixed reviews for its large size and dated software despite its pioneering design.]]

In tracing the 10 earliest devices in the history of the phablet concept, PC Magazine called the 1993 AT&T EO 440, "the first true phablet",{{cite news|title= Enter the Phablet: A History of Phone-Tablet Hybrids|newspaper= PC Magazine|date= February 13, 2012|author= Segan, Sasha|url= https://www.pcmag.com/slideshow/story/294004/enter-the-phablet-a-history-of-phone-tablet-hybrids|access-date= September 8, 2017|archive-date= April 11, 2017|archive-url= https://web.archive.org/web/20170411120557/http://www.pcmag.com/slideshow/story/294004/enter-the-phablet-a-history-of-phone-tablet-hybrids|url-status= dead}} followed by the following devices:

• 2007 HTC Advantage (5.0" screen)
• 2007 Nokia N810 WiMAX Edition (4.13" screen)
• 2009 Verizon Hub (7.0" screen)
• 2010 LG GW990 (4.8" screen)
• 2010 Dell Streak (5.0" screen)
• 2011 Dell Streak 7 (7.0" screen)
• 2011 Acer Iconia Smart (4.8" screen)
• 2011 Samsung Galaxy Player 5 (5.0" screen)
• 2011 Pantech Pocket
• 2011 Samsung Galaxy Note (5.3" screen)
• 2013 Nokia Lumia 1520 (16:9 6.0" screen)

File:Samsung Galaxy Note Series (zh-cn).jpg was one of the forerunner of the phablet and then became a leading series in its sector, before its discontinuation in 2021.]]

However, the form factor did not become popular until the arrival of the Galaxy Note in the 2010s. The Android-based Dell Streak included a 5-inch (130 mm), 800 × 480 display and a widescreen-optimized interface. Reviewers encountered issues with its outdated operating system, Android 1.6, which was not yet optimized for such a large screen size, and the device was commercially unsuccessful.{{cite news|last=Elgan|first=Mike|title=Rise of the 'phablet'|url=http://www.computerworld.com/s/article/9224363/Rise_of_the_phablet_|newspaper=Computerworld|date=February 18, 2012}}{{cite news|title=Will 2013 be the year of the phablet as phone screens grow bigger?|url=https://www.theguardian.com/technology/2013/jan/08/2013-year-phablet|publisher=Reuters | location=London|date=January 8, 2013}}{{cite news| title=Dell Streak: A Smartphone With a Tablet Heart| url=http://www.pcworld.com/article/201488/Promising_Dell_Streak_Feels_Both_Innovative_and_Dated.html| newspaper=PC World| access-date=18 January 2013}}

File:Samsung Galaxy Note 10 & Note 10+.jpg series with 6.3-inch and 6.8-inch screens]]

The Samsung Galaxy Note{{cite web |url=http://www.gsmarena.com/samsung_announces_galaxy_note_and_nexus_roll_out_schedules-news-3322.php |title=Samsung announces Galaxy Nexus and Note roll-out schedules |publisher=GSMArena|date=2011-10-27}} used a {{convert|5.3|in|mm|adj=on}} screen. While some media outlets questioned the viability of the device,{{cite web|url=http://www.pcworld.idg.com.au/review/mobile_phones/samsung/galaxy_note/401248|title=Samsung Galaxy Note Android phone|newspaper=PC World Australia|access-date=December 4, 2011|archive-date=December 4, 2011|archive-url=https://web.archive.org/web/20111204061618/http://www.pcworld.idg.com.au/review/mobile_phones/samsung/galaxy_note/401248|url-status=dead}}{{cite web|url=http://www.techradar.com/news/mobile-computing/tablets/hands-on-samsung-galaxy-note-review-1008827|title=Hands on: Samsung Galaxy Note review|publisher=techradar.com|author=Dan Grabham|date=2011-09-01|access-date=2011-09-27}} the Note received positive reception for its stylus functionality, the speed of its 1.5 GHz dual-core processor, and the advantages of its high resolution display. The Galaxy Note was a commercial success; Samsung announced in December 2011 that the Galaxy Note had sold 1 million units in two months. In February 2012, Samsung debuted a Note version with LTE support.{{cite web|url=https://www.engadget.com/2011/12/29/1-million-galaxy-notes-shipped-worldwide-us-fans-throw-money-at/|title=1 million Galaxy Notes shipped worldwide, US fans throw money at their screens|author=Mat Smith|publisher=Engadget|date=December 29, 2011}} By August 2012, the Note had sold 10 million units worldwide.{{cite web|title=Samsung: 10M Galaxy Notes sold in nine months|url=http://news.cnet.com/8301-1035_3-57493718-94/samsung-10m-galaxy-notes-sold-in-nine-months/|publisher=CNET|access-date=18 January 2013}}

In late 2012, Samsung introduced the Galaxy Note II, featuring a 1.6 GHz quad-core processor, a {{convert|5.55|in|mm|adj=on}} screen and the ability to run two applications at once via a split-screen view. The Note II also incorporated a refreshed hardware design based on the Galaxy S III, with a narrower, smoother body.{{cite web|title=Samsung Galaxy Note 2 Review (T-Mobile) - The Phablet Returns|url=http://www.anandtech.com/show/6386/samsung-galaxy-note-2-review-t-mobile-|website=Anandtech|access-date=24 September 2014}}{{cite web|title=Multi-window update comes to AT&T Galaxy Note II starting today|date=27 December 2012|url=http://bgr.com/2012/12/27/att-galaxy-note-ii-update-270625/|publisher=Boy Genius Report|access-date=18 January 2013}} International sales of the Galaxy Note II reached 5 million in two months.{{cite news|title=Samsung Galaxy Note II Tops 5 Million in Sales|url=https://www.pcmag.com/article2/0,2817,2412452,00.asp|newspaper=PC Magazine|access-date=18 January 2013}} The 2012 LG Optimus Vu used a 5-inch (130 mm) display with an unusual 4:3 aspect ratio{{snd}}in contrast to the 3:2 aspect ratio used by most phones. Joining the Galaxy Note II on many carriers' lineups in 2013 was the nearly-identically sized LG Optimus G Pro, released in April.{{cite web|title=LG Optimus G Pro E985|url=http://www.gsmarena.com/lg_optimus_g_pro_e985-5254.php|publisher=GSMArena|access-date=August 7, 2013}}

In late-2012 and early 2013, companies began to release phones with 5 inch screens at 1080p resolution, such as the HTC Droid DNA and Samsung Galaxy S4.{{Cite news |last=Arthur |first=Charles |date=2014-01-24 |title=Phablets to make a splash in Asia - but appeal in Europe is 'limited' |url=https://www.theguardian.com/technology/2014/jan/24/phablets-to-make-big-splash-in-asia-but-research-finds-appeal-in-europe-limited |access-date=2024-09-20 |work=The Guardian |language=en-GB |issn=0261-3077}} Despite the screen size approaching those of phablets, HTC's design director Jonah Becker said that the Droid DNA was not a phablet.{{cite web |url=http://www.gsmarena.com/samsung_galaxy_s4-review-914.php |title=Samsung Galaxy S4 review: Supernova |date=28 March 2013 |publisher=GSMArena |access-date=14 June 2013}}{{cite web|title=The Droid DNA: It's Not a Phablet, It's a Smartphone|url=http://allthingsd.com/20121113/meet-the-ultimate-droid-droid-dna/|website=AllThingsD|publisher=Dow Jones & Company|access-date=23 September 2014}} HTC would release a proper phablet, the HTC One Max{{snd}}a phone with a {{convert|5.9|in|mm|abbr=on}} screen and a design based on its popular HTC One model, in October 2013.{{cite web|title=HTC One max official with 5.9-inch display and fingerprint scanner|url=https://www.theverge.com/2013/10/14/4836438/htc-one-max-official-with-5-9-inch-display-and-fingerprint-scanner|work=The Verge|date=14 October 2013|publisher=Vox Media|access-date=14 October 2013}}

Examples of Android phablets with screens larger than 6 inches began appearing in 2013 with the Chinese company Huawei unveiling its {{convert|6.1|in|mm|abbr=on}} Ascend Mate at Consumer Electronics Show and Samsung introducing the Galaxy Mega, a phablet with a {{convert|6.3|in|mm|abbr=on}} variant, which has midrange specs and lacks a stylus compared to the flagship Galaxy Note series.{{cite web|url=http://www.gsmarena.com/samsung_galaxy_mega_63-review-939p11.php|title=Samsung Galaxy Mega 6.3 review: Walking tall}}{{cite web|title=Shipments of 'phablets,' or large smartphones, to double in 2013|archive-date=2013-04-16|archive-url=https://web.archive.org/web/20130416094700/http://www.latimes.com/business/technology/la-fi-tn-phablet-shipments-double-2013-20130116,0,6706144.story|newspaper=Los Angeles Times|url=http://www.latimes.com/business/technology/la-fi-tn-phablet-shipments-double-2013-20130116,0,6706144.story|url-status=dead|access-date=August 19, 2015}}{{cite web|author=Aaron Souppouris |url=https://www.theverge.com/2013/4/11/4212122/samsung-galaxy-mega-58-63-pictures-specs-release-date |title=Samsung announces Galaxy Mega 5.8 and 6.3, coming to Europe in May |publisher=The Verge |date=2013-04-11 |access-date=2013-07-11}} Sony Mobile also entered the phablet market with its {{convert|6.4|in|mm|abbr=on}} Xperia Z Ultra.{{cite web|title=Sony Xperia Z Ultra review: Is it a tablet? Is it a phone? Really... do you care?|url=http://www.techradar.com/reviews/phones/mobile-phones/sony-xperia-z-ultra-1161408/review|website=TechRadar|date=8 November 2013|access-date=29 September 2014}}

As a variation of the concept, Asus and Samsung also released otherwise small-sized tablets, the FonePad, Galaxy Note 8.0 and Galaxy Tab 3 8.0, with cellular connectivity and the ability to place voice calls.{{cite web|title=ASUS FonePad official: 7-inch tablet with phone functionality, priced at $249 (hands-on)|url=https://www.engadget.com/2013/02/25/asus-fonepad-announced/|work=Engadget|date=25 February 2013 |access-date=6 November 2013}} Later that year, Nokia also introduced Windows Phone 8 phablets, such as the 6-inch Lumia 1520.{{cite web |author=Smith, Mat |url=https://www.engadget.com/2013/10/22/nokia-lumia-1520/ |title=Nokia Lumia 1520: Windows Phone with 6-inch 1080p display and 20MP camera for $750 |work=Engadget |date=22 October 2013 |access-date=26 October 2013 |archive-url=https://web.archive.org/web/20131022072912/http://www.engadget.com/2013/10/22/nokia-lumia-1520/ |archive-date=22 October 2013}}

File:HTC One Max.jpg, a phablet introduced in 2013]]

In September 2014, Apple released its first phablet, the {{convert|5.5|in|mm|abbr=on}} iPhone 6 Plus; the introduction of the new model reversed a previous policy under late Apple CEO Steve Jobs not to produce a mid-sized device larger than the iPhone or smaller than the iPad, which were 3.5 inches and 9.7 inches, respectively, at the time of his death. While Apple's iPad heavily dominated the tablet market, the void in their lineup left an opening for intermediate-sized devices, with other handset manufacturers already jumping on the trend of producing larger screen sizes to suit all niches.http://qz.com/41749/apple-refuses-to-make-the-one-mobile-device-taking-over-the-world-but-not-for-long/ {{Webarchive|url=https://web.archive.org/web/20180313153603/https://qz.com/41749/apple-refuses-to-make-the-one-mobile-device-taking-over-the-world-but-not-for-long/ |date=2018-03-13 }}[https://www.pcmag.com/article2/0,2817,2414425,00.asp] {{Webarchive|url=https://web.archive.org/web/20221125232429/https://www.pcmag.com/opinions/weighing-the-phablets-potential|date=2022-11-25}}{{cite news|last=Manjoo|first=Farhad|date=September 17, 2014|title=With the iPhone 6 Plus, Apple Aims for Versatility|work=The New York Times|url=https://www.nytimes.com/2014/09/18/technology/personaltech/review-apple-iphone-6-plus-phablet.html}}

In September 2018, Apple released the iPhone XS Max, the first phablet iPhone to feature the reduced bezel form factor with the larger 6.5-inch display, utilizing the OLED screen found on its predecessor and replacing the Touch ID into the new facial recognition system called Face ID, which is enabled by the TrueDepth front-facing camera since the iPhone X doesn't have a larger variant due to the smaller dimension with the 5.8-inch display larger than the 5.5-inch iPhone 8 Plus (the final phablet iPhone to feature the Touch ID introduced in 2017) and its predecessors.{{Cite web |title=iPhone Xs and iPhone Xs Max bring the best and biggest displays to iPhone |url=https://www.apple.com/newsroom/2018/09/iphone-xs-and-iphone-xs-max-bring-the-best-and-biggest-displays-to-iphone/ |access-date=2023-02-26 |website=Apple Newsroom |language=en-US}}

In November 2020, the iPhone 12 Pro Max have increased the display size from 6.5-inch to 6.7-inch, making it 0.2-inch larger than the display size of both the iPhone XS Max and iPhone 11 Pro Max.{{Cite web |title=Apple introduces iPhone 12 Pro and iPhone 12 Pro Max with 5G |url=https://www.apple.com/newsroom/2020/10/apple-introduces-iphone-12-pro-and-iphone-12-pro-max-with-5g/ |access-date=2025-04-15 |website=Apple Newsroom |language=en-US}}

In October 2022, Apple released the iPhone 14 Plus; the first phablet iPhone to reduce the price as well as lacking the telephoto camera lens and LiDAR sensor since the iPhone XR, iPhone 11, iPhone 12 lineup and iPhone 13 lineup doesn't have a larger display size options as the iPhone XS Max, iPhone 11 Pro Max, iPhone 12 Pro Max and iPhone 13 Pro Max due to the smaller overall size available with 6.1-inch and 5.4-inch display size options.{{Cite web |title=Apple introduces iPhone 14 and iPhone 14 Plus |url=https://www.apple.com/newsroom/2022/09/apple-introduces-iphone-14-and-iphone-14-plus/ |access-date=2023-02-26 |website=Apple Newsroom |language=en-US}} The iPhone 14 Pro Max have been remained as the premium tier counterpart to the iPhone 14 Plus which these iPhone models with larger display size and larger overall size are the first time available in both standard and premium tier options.{{Cite web |title=Apple debuts iPhone 14 Pro and iPhone 14 Pro Max |url=https://www.apple.com/newsroom/2022/09/apple-debuts-iphone-14-pro-and-iphone-14-pro-max/ |access-date=2023-02-26 |website=Apple Newsroom |language=en-US}}

In September 2024, the iPhone 16 Pro Max have maintained the overall size (since the iPhone XS Max and iPhone 12 Pro Max) with the larger 6.9-inch display and the thinner bezel considered as the thinnest border of any Apple product to date.{{Cite web |title=Apple debuts iPhone 16 Pro and iPhone 16 Pro Max |url=https://www.apple.com/newsroom/2024/09/apple-debuts-iphone-16-pro-and-iphone-16-pro-max/ |access-date=2025-04-05 |website=Apple Newsroom |language=en-US}}

In January 2021, Samsung Electronics announced the Galaxy S21 Ultra; the first phablet despite the Samsung Galaxy Note series, it supports the S Pen accessory, albeit sold separately and with limited functionality. It features a 6.8" 1440p "Dynamic AMOLED" curved display with HDR10+ support, "dynamic tone mapping" technology, and a variable 120 Hz refresh rate.{{cite web | url=https://www.cnet.com/tech/mobile/samsung-galaxy-s21-ultra-review-5g-phone-pretty-badass/ | title=Galaxy S21 Ultra 5G: Samsung's premier phone earns CNET Editors' Choice award | date=17 May 2021 }}

However, no successor to the 2020 Galaxy Note20/Galaxy Note20 Ultra would be unveiled at the 2021 launch event, which would only focus on unveiling the new foldable phones (including the Galaxy Z Flip 3 and Z Fold 3).{{cite web | url=https://www.techradar.com/news/samsung-confirms-skipping-galaxy-note-21-but-teases-galaxy-z-fold-3-and-flip-3 | title=Samsung Galaxy Note 21 is being replaced by the Galaxy Z Fold 3, exec confirms | date=26 July 2021 }}

In February 2022, the S22 Ultra became the first Samsung Galaxy S phone to include a built-in S Pen and the major upgrade over the 2021 S21 Ultra, becoming the direct successor to the Note series.{{cite web | url=https://www.cnet.com/tech/mobile/samsung-galaxy-s22-ultra-review/ | title=Samsung Galaxy S22 Ultra Review: Finally, a New Note (Kind Of) | date=23 February 2022 }}

File:Talking on a Sony Xperia Z Ultra.jpg)]]

Engadget identified falling screen prices, increasing screen power efficiency and battery life, and the evolving importance of multimedia viewing as critical factors in the popularity of the phablet.{{cite web

|title = The Rise of the Ever-Expanding Smartphone Screen

|publisher = Engadget, Distro Issue 79, p. 50, Jon Fingus

|url = http://stadium.weblogsinc.com/engadget/distro/022213_DISTRO_book.pdf

|url-status = dead

|archive-url = https://web.archive.org/web/20130228062009/http://stadium.weblogsinc.com/engadget/distro/022213_DISTRO_book.pdf

|archive-date = 2013-02-28

}} Phablets also satisfy a consumer need{{snd}}for the perfect sized device, since smartphones may be too small for viewing and tablets lose their portability{{snd}}fuelling their global market growth. Phablets have also been popular with an older demographic of smartphone users{{snd}}their large screens provide a benefit to those with deteriorating eyesight.{{cite web|title=Weighing the Phablet's Potential|url=https://www.pcmag.com/article2/0,2817,2414425,00.asp|website=PC Magazine|access-date=5 July 2014}}{{cite news|last=Smith|first=Edward|title=CES 2013: Huawei Unveils Ascend Mate and D2 Smartphones|url=http://www.ibtimes.co.uk/articles/421606/20130108/ces-2013-huawei-ascend-android-d2-mate.htm|newspaper=International Business Times|date=January 8, 2013 }}

In April 2013, Doug Conklyn, vice president of global design for Dockers told Fox News that "We recently increased the size of our 'coin pocket,' which is the pocket-within-the-pocket on the wearer’s right, from 3×3 to 4×4 to accommodate today’s larger phones".{{Citation| url = http://bgr.com/2013/04/26/phablet-size-study-pants-467278/| title = Is that a phablet in your pocket?|publisher = BGR|author=Epstein, Zach|date=April 26, 2013}} For women, a small handbag can easily accommodate a phablet, but not most tablets.{{cite web|url=https://www.telegraph.co.uk/technology/mobile-phones/10621655/My-two-months-with-a-phablet.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/technology/mobile-phones/10621655/My-two-months-with-a-phablet.html |archive-date=2022-01-12 |url-access=subscription |url-status=live|title=My two months with a 'phablet'|author=Sophie Curtis|publisher=Daily Telegraph|date=2014-02-06|access-date=2014-09-22}}{{cbignore}}

In January 2013, IHS reported that 25.6 million phablet devices were sold in 2012 and estimated that these figures would grow to 60.4 million in 2013, and 146 million by 2016. Barclays projected sales of phablets rising from 27 million in 2012 to 230 million in 2015.{{cite news| url = https://www.forbes.com/sites/haydnshaughnessy/2013/02/05/will-an-iphone-hybrid-hurt-apple-more-than-it-will-help/| title = Will Making An iPhone Phablet Hurt Apple More Than It Will Help? |newspaper= Forbes|author=Shaughnessy, Haydn|date=February 5, 2013}} In September 2013 International Data Corporation (IDC) reported that its research indicated that phablets "overtook shipments of both laptops and tablets in Asia in the second quarter of 2013".{{cite news| last=Curtis| first=Sophie| title='Phablets' overtake tablets and laptops in Asia| url=https://www.telegraph.co.uk/technology/news/10281036/Phablets-overtake-tablets-and-laptops-in-Asia.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/technology/news/10281036/Phablets-overtake-tablets-and-laptops-in-Asia.html |archive-date=2022-01-12 |url-access=subscription |url-status=live| access-date=September 4, 2013| newspaper=The Daily Telegraph| date=September 2, 2013| quote=Device makers shipped 25.2 million phablets in Asia/Pacific excluding Japan (APEJ) in the second quarter of 2013, compared with 12.6 million tablets, and 12.7 million laptops.| location=London}}{{cbignore}}

In 2014, Business Insider predicted phablets would outsell smartphones by 2017.{{cite news

| title = Headache Coming On? Apple's Phablet Could Be Just The Remedy It Needs

| publisher = Forbes, Mark Rogowsky, June 18, 2014

| url = https://www.forbes.com/sites/markrogowsky/2014/06/18/apple-180-absolutely-phablet-why-the-iphone-lineup-is-growing/}} Speaking with CNET in 2014, David Burke, Vice President of Engineering at Google, said "If you gave them a phablet for a week, 50 percent of [consumers] would say they like it and not go back".{{cite news|title=Android and Chrome may come together, but don't expect changes yet, Google says|url=http://www.cnet.com/news/android-and-chrome-may-come-together-but-dont-expect-changes-yet-google-says/|access-date=14 January 2015|work=CNET|publisher=CBS Interactive}}

In Q1 2014, phablets made up 6% of US phones sold. In the first quarter of 2015, phablets accounted for 21% of all phones sold in the US, with the iPhone 6 Plus making up 44 percent of those phablets sold.[https://www.zdnet.com/article/iphone-6-plus-leads-a-surge-in-us-phablet-sales/ iPhone 6 Plus leads a surge in US phablet sales] . ZDNet. Retrieved 8 May 2015. By 2016, the majority of the phones sold were phablets,{{Cite web |url=https://techcrunch.com/2017/05/31/phables-are-the-phuture/ |title=Smartphone screens find their size sweet spot |date=31 May 2017 |access-date=2022-10-07 |archive-date=2022-11-25 |archive-url=https://web.archive.org/web/20221125232427/https://techcrunch.com/2017/05/31/phables-are-the-phuture/ |url-status=live }} and by 2018 they had come to dominate the market to the extent the term 'phablet' has largely fallen out of use.{{Cite web |url=https://www.fastcompany.com/90216720/samsungs-galaxy-note-9-and-the-triumph-of-the-phablet |title=Samsung's Galaxy Note 9 and the triumph of the phablet |access-date=2022-10-07 |archive-date=2022-11-25 |archive-url=https://web.archive.org/web/20221125232428/https://www.fastcompany.com/90216720/samsungs-galaxy-note-9-and-the-triumph-of-the-phablet |url-status=live }}{{Better citation needed |reason=Because, in fact, one might say that the word phablet was never used at all outside of tech blogs and obvious advertisement "articles" in magazines, certainly not by end users, and not by the companies making the supposed things either.|date=January 2024}}

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• Foldable smartphone
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• {{Commons category-inline|Phablets}}
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