Apple Intelligence#Writing Tools

Apple Intelligence consists of an on-device model as well as a cloud model running on servers primarily using Apple silicon. Both models consist of a generic foundation model, as well as multiple adapter models that are more specialized to particular tasks like text summarization and tone adjustment.{{Cite web |date=June 10, 2024 |title=Introducing Apple's On-Device and Server Foundation Models |url=https://machinelearning.apple.com/research/introducing-apple-foundation-models |url-status=live |archive-url=https://web.archive.org/web/20240615023523/https://machinelearning.apple.com/research/introducing-apple-foundation-models |archive-date=June 15, 2024 |access-date=2024-06-15 |website=Apple Machine Learning Research |language=en-US}}

According to a human evaluation done by Apple's machine learning division, the on-device foundation model beat or tied equivalent small models by Mistral AI, Microsoft, and Google, while the server foundation models beat the performance of OpenAI's GPT-3, while roughly matching the performance of GPT-4.{{Cite web |last=Lambert |first=Nathan |date=June 12, 2024 |title=AI for the rest of us |url=https://www.interconnects.ai/p/apple-intelligence |access-date=2024-06-15 |website=Interconnects |language=en |archive-date=June 15, 2024 |archive-url=https://web.archive.org/web/20240615024027/https://www.interconnects.ai/p/apple-intelligence |url-status=live }}

Apple's cloud models are built on a Private Cloud Compute platform which is designed heavily with user privacy and end-to-end encryption in mind. Unlike other generative AI services like ChatGPT which use servers from third-parties, Apple Intelligence's cloud models are run entirely on Apple servers with custom Apple silicon hardware built for end-to-end encryption. It was also designed to make sure that the software running on said servers matches the independently verifiable software accessible to researchers. In case of a software mismatch, Apple devices will refuse to connect to the servers.{{Cite web |date=June 10, 2024 |title=Private Cloud Compute: A new frontier for AI privacy in the cloud |url=https://security.apple.com/blog/private-cloud-compute/ |url-status=live |archive-url=https://web.archive.org/web/20240611010828/https://security.apple.com/blog/private-cloud-compute/ |archive-date=June 11, 2024 |access-date=2024-06-11 |website=Apple Security Research |language=en-US}}

Apple Intelligence features writing tools that are powered by LLMs. Selected text can be proofread, rewritten, made more friendly, concise or professional, similar to Grammarly's AI writing features. It can also be used to generate summaries, key points, tables, and lists from an article or piece of writing.{{Cite web |last=Chedraoui |first=Katelyn |date=June 11, 2024 |title=Did Apple Intelligence's 'Rewrite' Tool Just Kill Grammarly? |url=https://www.cnet.com/tech/services-and-software/did-apple-intelligences-rewrite-tool-just-kill-grammarly/ |access-date=2024-06-12 |website=CNET |language=en |archive-date=June 12, 2024 |archive-url=https://web.archive.org/web/20240612184111/https://www.cnet.com/tech/services-and-software/did-apple-intelligences-rewrite-tool-just-kill-grammarly/ |url-status=live }}{{Cite web |last=Lovejoy |first=Ben |date=2024-06-11 |title=Apple Intelligence: The features I can't wait to try |url=https://9to5mac.com/2024/06/11/apple-intelligence-features/ |access-date=2024-06-12 |website=9to5Mac |language=en-US |archive-date=June 12, 2024 |archive-url=https://web.archive.org/web/20240612185427/https://9to5mac.com/2024/06/11/apple-intelligence-features/ |url-status=live }} In iOS 18.2 and macOS 15.2, a ChatGPT integration was added to Writing Tools through "Compose" and "Describe your change" features.{{Cite web |title=Use Writing Tools with Apple Intelligence on iPhone |url=https://support.apple.com/en-in/guide/iphone/iph6f08da1d2/ios |access-date=2025-01-30 |website=Apple Support |language=en}} Writing Tools has been replicated by Xiaomi,{{Cite web |title=Xiaomi Community |url=https://new.c.mi.com/pk/post/60429 |access-date=2025-01-30 |website=new.c.mi.com}} and an open-source PC program brings similar functionality to Windows, Linux, and older Macs.{{Citation |last=Tarun |first=Jesai |title=theJayTea/WritingTools |date=2025-01-30 |url=https://github.com/theJayTea/WritingTools |access-date=2025-01-30}}{{Cite web |last=Kumar |first=Aman |date=2025-01-19 |title=If You Like Apple Intelligence's Writing Tool, Try This Open-Source App as Its Windows Counterpart |url=https://www.howtogeek.com/if-you-like-apple-intelligences-writing-tool-try-this-open-source-app-as-its-windows-counterpart/ |access-date=2025-01-30 |website=How-To Geek |language=en}}{{Cite web |last=Naskar |first=Rahul |date=2024-10-16 |title=This Windows app brings Apple Intelligence's text tools to your PC |url=https://www.xda-developers.com/windows-pc-can-now-deliver-instant-free-writing-help-across-all-apps/ |access-date=2025-01-30 |website=XDA |language=en}}

File:AppleIntelligenceLandscape.jpg

Apple Intelligence can be used to generate images on-device with the Image Playground app. Similarly to OpenAI's DALL-E, it can be used to generate images using AI, using phrases and descriptions to create an image with customizable styles such as Animation and Sketch.{{Cite web |last=Zivkovic |first=Marko |date=June 17, 2024 |title=How Apple plans to label AI-generated images made through its new Image Playground app |url=https://appleinsider.com/articles/24/06/17/how-apple-will-label-ai-generated-images-made-with-image-playground |access-date=August 25, 2024 |website=AppleInsider |language=en}} In Notes, users can access Image Playground on iPad, MacOS and iPhone through the Image Wand tool in the Apple Pencil palette without having to open the Image Playground app. Rough sketches made with Apple Pencil can be transformed into images.{{Cite web |last=Clover |first=Juli |date=August 23, 2024 |title=iOS 18 Notes App: All the New Features |url=https://www.macrumors.com/guide/ios-18-notes-app/ |access-date=August 25, 2024 |website=MacRumors |language=en}}

File:GenmojiExamplePhone.jpg

Using Apple Intelligence text-to-image models, users can create original "Genmoji" images by typing descriptions.{{Cite web |last=Rutherford |first=Sam |date=2024-06-10 |title=In case there weren't enough emoji already, Apple's Genmoji uses AI to generate even more |url=https://www.engadget.com/in-case-there-werent-enough-emoji-already-apples-genmoji-uses-ai-to-generate-even-more-200011608.html |url-status=live |archive-url=https://web.archive.org/web/20240624200434/https://www.engadget.com/web/20240624200434/https://www.engadget.com/in-case-there-werent-enough-emoji-already-apples-genmoji-uses-ai-to-generate-even-more-200011608.html |archive-date=24 June 2024 |access-date=2024-06-24 |website=Engadget |language=en-US}} Users can pick people in photos and create Genmoji images that resemble them.{{Cite web |last=Jones |first=D. Griffin |date=2024-06-10 |title=Image Playground and Genmoji bring AI images to iMessage and more |url=https://www.cultofmac.com/858965/ai-image-generation-ios-18-announcement/ |url-status=live |archive-url=https://web.archive.org/web/20240611203332/https://www.cultofmac.com/858965/ai-image-generation-ios-18-announcement/ |archive-date=11 June 2024 |access-date=2024-06-24 |website=Cult of Mac |language=en-US}} Similarly to emoji, Genmoji can be added inline to text messages, tapbacks, stickers and can be shared in Messages as well in third-party applications as inline messages or as stickers.{{Cite web |last=Murphy |first=Darragh |date=2024-06-10 |title=WWDC 2024: Genmoji lets you create your own emojis with 'Apple Intelligence' |url=https://mashable.com/article/apple-wwdc-keynote-2024-genmoji |url-status=live |archive-url=https://web.archive.org/web/20240612055539/https://mashable.com/article/apple-wwdc-keynote-2024-genmoji |archive-date=12 June 2024 |access-date=2024-06-24 |website=Mashable |language=en}}{{Cite web |last=Joseph |first=Melwyn |date=2024-06-11 |title=How to Use Genmoji - Steps Explained |url=https://stealthoptional.com/apps/how-to-use-genmoji/ |url-status=live |archive-url=https://web.archive.org/web/20240624202821/https://stealthoptional.com/apps/how-to-use-genmoji/ |archive-date=June 24, 2024 |access-date=2024-06-24 |website=Stealth Optional |language=en}}

Siri, Apple's virtual assistant, has been updated with enhanced capabilities made possible by Apple Intelligence. The latest iteration features an updated user interface, improved natural language processing, and the option to interact via text by double tapping the home bar without enabling the feature in the Accessibility menu, or double-clicking the command key on macOS. In a later update, Apple Intelligence will add the ability for Siri to use personal context from device activities to answer queries.{{Cite web |date=June 10, 2024 |title=Introducing Apple Intelligence for iPhone, iPad, and Mac |url=https://www.apple.com/newsroom/2024/06/introducing-apple-intelligence-for-iphone-ipad-and-mac/ |url-status=live |archive-url=https://web.archive.org/web/20240615035500/https://www.apple.com/newsroom/2024/06/introducing-apple-intelligence-for-iphone-ipad-and-mac/ |archive-date=June 15, 2024 |access-date=2024-06-14 |website=Apple Newsroom |language=en-US}}

Apple Intelligence adds a feature called Priority Messages to the Mail app, which shows urgent emails such as same-day invitations or boarding passes, with AI generated summaries of the email. The Mail app also gains the ability to categorize incoming mail into Primary, Transactions, Updates, and Promotions based on what the email contains, which Apple claims is done all on-device.{{Cite web |last=Hardy |first=Ed |date=2024-06-10 |title=Apple Mail for iPhone, Mac and iPad gets a major AI upgrade |url=https://www.cultofmac.com/news/apple-mail-for-iphone-mac-and-ipad-gets-a-major-ai-upgrade#:~:text=%60%60On-device%20categorization%20organizes%20and%20sorts%20incoming%20email,said%20Apple's%20announcement%20of%20the%20new%20features. |access-date=2024-12-27 |website=Cult of Mac |language=en-US}}

Apple's Photos app includes a feature to create custom memory movies and enhanced search capabilities. Users can describe a story, and using Apple Intelligence, Photos selects matching photos, videos, and music. Users can also remove distractions in images with the Clean Up tool in the Photos app. Apple Intelligence identifies background objects and removes them with a tap, brush, or circle. It organizes these into a movie with a narrative arc based on identified themes. Additionally, users can search for specific photos or videos by description and/or keyword, and Apple Intelligence can pinpoint particular moments within video clips.{{Cite web |last=Perez |first=Sarah |date=2024-06-10 |title=Apple revamps its Photos app for iOS 18 |url=https://techcrunch.com/2024/06/10/apple-revamps-its-photos-app-for-ios-18/ |access-date=2024-06-12 |website=TechCrunch |language=en-US}}

Using the Notification Summary feature, Apple Intelligence can summarize notifications from messaging apps and groups of notifications from apps so that users don't have to examine large amounts of notifications.{{Cite web |date=2024-08-28 |title=iOS 18.1 Beta Now Offers Notification Summaries for All Apps |url=https://www.macrumors.com/2024/08/28/ios-18-1-notification-summaries/ |access-date=2024-10-04 |website=MacRumors |language=en}} A new Reduce Interruptions focus mode silences notifications deemed unimportant while letting important notifications go through.{{Cite web |date=2024-07-31 |title=How to use Reduce Interruptions on iOS 18 and what it does |url=https://appleinsider.com/inside/ios-18/tips/how-to-use-reduce-interruptions-on-ios-18-and-what-it-does |access-date=2024-10-04 |website=AppleInsider |language=en}}

On the iPhone 16 and 16 Pro or later, users are able to hold down the Camera Control button and take a picture of an item to then either send to ChatGPT or search with Google. The image taken is not stored on-device, and Apple claims they do not have access to the image either.{{Cite web |title=I Tried the iPhone 16's New Visual Intelligence, and It Feels Like the Future |url=https://www.cnet.com/tech/mobile/i-tried-the-iphone-16s-new-visual-intelligence-and-it-feels-like-the-future/ |access-date=2024-12-27 |website=CNET |language=en}} This is meant to allow people to learn more about items faster.{{Cite web |title=Use visual intelligence with Camera Control on iPhone |url=https://support.apple.com/guide/iphone/use-visual-intelligence-with-camera-control-iph12eb1545e/ios |access-date=2024-12-27 |website=Apple Support |language=en}} This feature was also made available on the iPhone 15 Pro, iPhone 15 Pro Max, and iPhone 16e starting with iOS 18.4 via the action button or in the Control Center.{{Cite web |last=Hall |first=Zac |date=2025-03-03 |title=iOS 18.4 beta 2 brings this AI feature to older iPhones, expands access on new models |url=https://9to5mac.com/2025/03/03/ios-18-4-beta-2-brings-this-ai-feature-to-older-iphones-expands-access-on-new-models/ |access-date=2025-03-03 |website=9to5Mac |language=en-US}}{{Cite web |last=Peters |first=Jay |date=2025-02-20 |title=Apple is bringing Visual Intelligence to the iPhone 15 Pro |url=https://www.theverge.com/news/616665/apple-iphone-15-pro-visual-intelligence |access-date=2025-03-03 |website=The Verge |language=en-US}}

File:Siri with Apple intelligence.png

As a result of the company's partnership with OpenAI, Apple Intelligence also includes a system-wide integration with ChatGPT, allowing Siri to determine when to send certain complex user requests to ChatGPT. This system-wide integration is powered by GPT-4o. ChatGPT integration is opt-in by default, with users being prompted before any data or photos are sent to ChatGPT servers and IP addresses being obscured when requests are sent to OpenAI's servers.{{Cite web |last=Edu |first=Jide |date=2024-06-14 |title=Apple insists its ChatGPT tie-up will protect users' privacy: here are the questions it must answer first |url=http://theconversation.com/apple-insists-its-chatgpt-tie-up-will-protect-users-privacy-here-are-the-questions-it-must-answer-first-232498 |access-date=2024-06-26 |website=The Conversation |language=en-US |archive-date=June 26, 2024 |archive-url=https://web.archive.org/web/20240626094915/http://theconversation.com/apple-insists-its-chatgpt-tie-up-will-protect-users-privacy-here-are-the-questions-it-must-answer-first-232498 |url-status=live }} Using ChatGPT features is free for all users without needing to sign in, however, they will only get a limited number of GPT-4o requests until switching to a less powerful GPT.{{Cite web |last=Heater |first=Brian |date=2024-10-23 |title=Here's how ChatGPT integration works for Apple Intelligence |url=https://techcrunch.com/2024/10/23/heres-how-chatgpt-integration-works-for-apple-intelligence/ |access-date=2024-11-23 |website=TechCrunch |language=en-US}} Paid subscribers can sign in to gain access to paid features systemwide including more requests using GPT-4o. Apple plans to integrate other models such as Google's Gemini into the system in the future.{{Cite web |last=Perry |first=Alex |date=2024-06-11 |title=Apple plans to work with Google's Gemini, other AI models |url=https://mashable.com/article/wwdc-2024-apple-ai-gemini-chatgpt |access-date=2024-06-15 |website=Mashable |language=en |archive-date=June 15, 2024 |archive-url=https://web.archive.org/web/20240615075908/https://mashable.com/article/wwdc-2024-apple-ai-gemini-chatgpt |url-status=live }}

Apple first implemented artificial intelligence features in its products with the release of Siri in the iPhone 4S in 2011.{{Cite web |last=Olson |first=Parmy |title=Steve Jobs Leaves A Legacy In A.I. With Siri |url=https://www.forbes.com/sites/parmyolson/2011/10/06/steve-jobs-leaves-a-legacy-in-a-i-with-siri/ |access-date=2024-07-06 |website=Forbes |language=en |archive-date=November 28, 2023 |archive-url=https://web.archive.org/web/20231128050247/http://www.forbes.com/sites/parmyolson/2011/10/06/steve-jobs-leaves-a-legacy-in-a-i-with-siri/ |url-status=live }} In the years after its release, Apple engaged in efforts to ensure its artificial intelligence operations remained covert; according to University of California, Berkeley professor Trevor Darrell, the company's secrecy deterred graduate students.{{Cite web |url=https://www.bloomberg.com/news/articles/2015-10-29/apple-s-secrecy-hurts-its-ai-software-development |title=Apple's Deep Learning Curve |date=October 29, 2015 |last=Clark |first=Jack |publisher=Bloomberg News |access-date=June 10, 2024 |archive-date=May 26, 2023 |archive-url=https://web.archive.org/web/20230526003452/https://www.bloomberg.com/news/articles/2015-10-29/apple-s-secrecy-hurts-its-ai-software-development |url-status=live }} The company started expanding its artificial intelligence team in 2015,{{Cite web |last=Love |first=Julia |date=September 7, 2015 |title=Exclusive: Apple ups hiring, but faces obstacles to making phones smarter |url=https://www.reuters.com/article/2015/09/07/us-apple-machinelearning-idUSKCN0R71H020150907/ |website=Reuters |access-date=July 6, 2024 |archive-date=November 19, 2015 |archive-url=https://web.archive.org/web/20151119115312/http://www.reuters.com/article/2015/09/07/us-apple-machinelearning-idUSKCN0R71H020150907? |url-status=live }} opening up its operations by publishing more scientific papers and joining AI industry research groups.{{Cite news |date=2017-01-26 |title=Apple Set to Join Amazon, Google, Facebook in AI Research Group |url=https://www.bloomberg.com/news/articles/2017-01-26/apple-said-to-join-amazon-google-facebook-in-ai-research-group |access-date=2024-07-06 |work=Bloomberg.com |language=en |archive-date=July 6, 2024 |archive-url=https://web.archive.org/web/20240706094922/https://www.bloomberg.com/news/articles/2017-01-26/apple-said-to-join-amazon-google-facebook-in-ai-research-group |url-status=live }} Apple reportedly acquired more AI companies from 2016 to 2020.{{Cite web |date=2021-03-25 |title=Apple Bought the Most AI Companies From 2016 to 2020 |url=https://www.macrumors.com/2021/03/25/apple-ai-acquisitions-2016-to-2020/ |access-date=2024-07-06 |website=MacRumors |language=en |archive-date=May 20, 2024 |archive-url=https://web.archive.org/web/20240520035940/https://www.macrumors.com/2021/03/25/apple-ai-acquisitions-2016-to-2020/ |url-status=live }} In 2017, Apple released the iPhone 8 and the iPhone X with the A11 Bionic processor, which featured its first dedicated Neural Engine for accelerating common machine learning tasks.{{Cite web |title=The future is here: iPhone X |url=https://www.apple.com/newsroom/2017/09/the-future-is-here-iphone-x/ |access-date=2024-07-06 |website=Apple Newsroom |language=en-US |archive-date=April 1, 2018 |archive-url=https://web.archive.org/web/20180401112702/https://www.apple.com/newsroom/2017/09/the-future-is-here-iphone-x/ |url-status=live }} Despite its investments in artificial intelligence, Siri was criticized both by reviewers{{Cite web |last=Vincent |first=James |date=2021-10-04 |title=Hey Siri, what happened? |url=https://www.theverge.com/22704233/siri-apple-digital-assistant-10-years-development-problems-why |access-date=2024-07-06 |website=The Verge |language=en |archive-date=June 12, 2024 |archive-url=https://web.archive.org/web/20240612115601/https://www.theverge.com/22704233/siri-apple-digital-assistant-10-years-development-problems-why |url-status=live }} and internally at Apple{{Cite web |date=2018-03-14 |title=Former Apple Employees Reflect on Siri's 'Squandered Lead' Over Amazon Alexa and Google Assistant |url=https://www.macrumors.com/2018/03/14/siri-has-turned-sour-report/ |access-date=2024-07-06 |website=MacRumors |language=en |archive-date=February 23, 2024 |archive-url=https://web.archive.org/web/20240223214244/https://www.macrumors.com/2018/03/14/siri-has-turned-sour-report/ |url-status=live }} for lagging behind other AI assistants.

The rapid development of generative artificial intelligence and the release of ChatGPT in late 2022 reportedly blindsided Apple executives and forced the company to refocus its efforts on AI.{{Cite news |date=2023-07-19 |title=Apple Tests 'Apple GPT,' Develops Generative AI Tools to Catch OpenAI |url=https://www.bloomberg.com/news/articles/2023-07-19/apple-preps-ajax-generative-ai-apple-gpt-to-rival-openai-and-google |access-date=2024-07-06 |work=Bloomberg.com |language=en |archive-date=July 6, 2024 |archive-url=https://web.archive.org/web/20240706094920/https://www.bloomberg.com/news/articles/2023-07-19/apple-preps-ajax-generative-ai-apple-gpt-to-rival-openai-and-google |url-status=live }}{{Cite web |date=2023-10-22 |title=Apple Generative AI Features and Smarter Siri Could Launch Next Year |url=https://www.macrumors.com/2023/10/22/apple-generative-ai-features-and-smarter-siri/ |access-date=2024-07-06 |website=MacRumors |language=en |archive-date=June 14, 2024 |archive-url=https://web.archive.org/web/20240614045429/https://www.macrumors.com/2023/10/22/apple-generative-ai-features-and-smarter-siri/ |url-status=live }} In an interview with Good Morning America, Apple CEO Tim Cook stated that generative AI had "great promise" but had some potential dangers, and that it was "looking closely" at ChatGPT. It was first reported in July 2023 that Apple was creating its own internal large language model, codenamed "Ajax". In October 2023, Apple was reportedly on track to release new generative AI features into its operating systems by 2024, including a significantly redeveloped Siri. In an earnings call in February 2024, Cook stated that the company was spending a "tremendous amount of time and effort" into AI features that would be shared "later that year".{{Cite web |date=2024-02-01 |title=Apple Spending a 'Tremendous Amount of Time and Effort' on AI, Details Coming 'Later This Year' |url=https://www.macrumors.com/2024/02/01/apple-ai-details-coming-later-this-year/ |access-date=2024-07-06 |website=MacRumors |language=en |archive-date=July 6, 2024 |archive-url=https://web.archive.org/web/20240706094921/https://www.macrumors.com/2024/02/01/apple-ai-details-coming-later-this-year/ |url-status=live }}

All Macs and iPads with an M-series Apple silicon chip support Apple Intelligence with macOS 15.1 and iPadOS 18.1 and later, respectively. iPhones and iPads with the A17 Pro chip or later are also supported with iOS 18.1 and later{{Cite web |last=Nield |first=David |date=2024-06-11 |title=Apple Intelligence: here's a full list of the iPhones, iPads and Macs that'll get Apple's new AI powers |url=https://www.techradar.com/tech/apple-intelligence-heres-a-full-list-of-the-iphones-ipads-and-macs-thatll-get-apples-new-ai-powers |access-date=2024-06-15 |website=TechRadar |language=en |archive-date=June 11, 2024 |archive-url=https://web.archive.org/web/20240611112905/https://www.techradar.com/tech/apple-intelligence-heres-a-full-list-of-the-iphones-ipads-and-macs-thatll-get-apples-new-ai-powers |url-status=live }} Apple claims the less capable Neural Engine of older chips, which is used for AI tasks, are not powerful enough for Apple Intelligence features.{{Cite web |last=Hardy |first=Ed |date=2024-06-25 |title=Apple, why can't older iPhones handle 'Apple Intelligence' AI features? |url=https://www.cultofmac.com/news/older-iphones-apple-intelligence-ai-why |access-date=2025-01-09 |website=Cult of Mac |language=en-US}} Analyst Ming-Chi Kuo speculates that the RAM requirements of the on-device model prohibits Apple Intelligence from running on older iPhone models.{{Cite web |last=Kuo |first=Ming-Chi |date=2024-06-11 |title=How Apple defines on-device AI and future trends — from the perspective of analyzing supported models of Apple Intelligence |url=https://medium.com/@mingchikuo/how-apple-defines-on-device-ai-and-future-trends-from-the-perspective-of-analyzing-supported-002efd264938 |access-date=2024-06-15 |website=Medium |language=en |archive-date=June 15, 2024 |archive-url=https://web.archive.org/web/20240615113825/https://medium.com/@mingchikuo/how-apple-defines-on-device-ai-and-future-trends-from-the-perspective-of-analyzing-supported-002efd264938 |url-status=live }} On March 31, 2025, Apple Intelligence was introduced to the Apple Vision Pro with the release of visionOS 2.4.{{Cite web |title=Apple Intelligence and new spatial experiences come to Apple Vision Pro today with visionOS 2.4 |url=https://www.apple.com/newsroom/2025/03/apple-intelligence-comes-to-apple-vision-pro-today-with-visionos-2-4/ |url-status=live |archive-url=https://web.archive.org/web/20250512124101/https://www.apple.com/newsroom/2025/03/apple-intelligence-comes-to-apple-vision-pro-today-with-visionos-2-4/ |archive-date=2025-05-12 |access-date=2025-05-14 |website=Apple}}

Apple Intelligence cannot be used on Macs if the operating system is booted off of an external drive, but workarounds exist to circumvent the limitation.{{Cite web |last=Chachad |first=Om |date=2024-11-28 |title=How to enable Apple Intelligence on an External Drive. (Without SIP Disable) |url=https://www.itecheverything.com/post/how-to-enable-apple-intelligence-on-an-external-drive-without-sip-disable |access-date=2025-01-09 |website=iTech Everything |language=en}}

File:MacOS Apple Intelligence Logo.png

• MacBook Air (M1, 2020) or later
• MacBook Pro (M1, 2020) or later
• Mac Mini (M1, 2020) or later
• Mac Pro (M2 Ultra, 2023)
• Mac Studio (M1 Max/Ultra, 2022) or later
• iMac (M1, 2021) or later

• iPad Pro (M1, 5th generation, 2021) or later
• iPad Air (M1, 5th generation, 2022) or later
• iPad mini (A17 Pro, 7th generation, 2024) or later

• iPhone 15 Pro and 15 Pro Max or later
• iPhone 16e, 16 and 16 Plus or later

• Apple Vision Pro

Apple Intelligence received mixed reviews upon its release.{{Cite web |title=Apple Intelligence Early Review: Don't Expect Your iPhone to Feel Radically Different |url=https://www.cnet.com/tech/mobile/apple-intelligence-early-review-dont-expect-your-iphone-to-feel-radically-different/ |access-date=2025-01-18 |website=CNET |language=en}}{{Cite web |date=2024-10-28 |title=Apple Intelligence .1 Review: A small start of something big? |url=https://sixcolors.com/post/2024/10/apple-intelligence-1-review-a-small-start-of-something-big/ |access-date=2025-01-18 |website=Six Colors |language=en-us}} Allison Johnson of The Verge found the release "underwhelming", but noted that features like notification summarization was "a little more promising".{{Cite web |last=Johnson |first=Allison |date=2024-10-28 |title=Apple Intelligence is here, but it still has a lot to learn |url=https://www.theverge.com/2024/10/28/24279804/apple-intelligence-ios-18-1-siri-ai |access-date=2025-01-18 |website=The Verge |language=en}}

In December 2024, the BBC sent a complaint to Apple over its notification summary feature falsely stating the BBC News app to have reported that Luigi Mangione, then recently arrested following the shooting of UnitedHealthcare CEO Brian Thompson, had killed himself.{{Cite web |title=BBC complains to Apple over misleading shooting headline |url=https://www.bbc.com/news/articles/cd0elzk24dno |access-date=2025-01-18 |website=www.bbc.com |date=December 13, 2024 |language=en-GB}} In January 2025, the BBC followed up its complaint highlighting further incorrect summaries of its stories, such as announcing that Luke Littler had won the PDC World Darts Championship hours before the final had even taken place (though he did win), and that "Brazilian tennis player" Rafael Nadal (who is actually Spanish) had come out as gay, a story that was in reality about Brazilian player João Lucas Reis da Silva.{{Cite web |title=Apple Intelligence falsely claimed Luke Littler had already won |url=https://www.bbc.com/news/articles/cx27zwp7jpxo |access-date=2025-01-18 |website=www.bbc.com |date=January 3, 2025 |language=en-GB}}

In a response to the BBC, an Apple spokesperson clarified that all Apple Intelligence features were still in beta and were being continuously improved, and encouraged users to send feedback for unexpected summaries.{{Cite web |title=Apple urged to withdraw 'out of control' AI news alerts |url=https://www.bbc.com/news/articles/cge93de21n0o |access-date=2025-01-18 |website=www.bbc.com |date=January 7, 2025 |language=en-GB}} Notification summaries for all news applications were later disabled in the iOS 18.3 beta, and a disclaimer was added to the Settings app warning that summaries "may contain errors".{{Cite news |last=Mickle |first=Tripp |date=2025-01-16 |title=Apple Plans to Disable A.I. Features Summarizing News Notifications |url=https://www.nytimes.com/2025/01/16/technology/apple-ai-news-notifications.html |access-date=2025-01-18 |work=The New York Times |language=en-US |issn=0362-4331}}{{Cite web |last=Miller |first=Chance |date=2025-01-16 |title=iOS 18.3 makes 5 changes to Apple Intelligence notification summaries |url=https://9to5mac.com/2025/01/16/ios-18-3-temporarily-disables-apple-intelligence-notification-summaries-for-select-apps-more/ |access-date=2025-01-18 |website=9to5Mac |language=en-US}}

On March 19, 2025, a federal lawsuit was filed in the U.S. District Court in San Jose over allegations of false advertising and unfair competition regarding the delayed launch of some of its Apple Intelligence features.

The suit said that Apple’s ads for Apple Intelligence “saturated the internet, television, and other airwaves to cultivate a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone’s release.”

The suit continued: “This drove unprecedented excitement in the market, even for Apple, as the company knew it would, and as part of Apple’s ongoing effort to convince consumers to upgrade at a premium price and to distinguish itself from competitors deemed to be winning the AI arms race.”{{Cite web|url=https://finance.yahoo.com/news/apple-hit-lawsuit-over-apple-023505227.html|title=Apple hit with lawsuit over Apple Intelligence delay}}

“Apple deceived millions of consumers into purchasing new phones they did not need based on features that do not exist, in violation of multiple false advertising and consumer protection laws,” claimed the lawsuit filing, adding that Apple’s “pervasive marketing campaign” was “built on a lie.”{{cite web | url=https://www.thehindu.com/sci-tech/technology/apple-sued-over-delayed-launch-of-apple-intelligence-in-iphone-16-report/article69357160.ece/ | title=Apple sued over delayed launch of Apple Intelligence in iPhone 16: Report | work=The Hindu | date=March 21, 2025 }}

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{{Reflist|2}}

• {{Official website|https://www.apple.com/apple-intelligence/}}
• [https://developer.apple.com/apple-intelligence/ Apple Developer page]

{{Apple software}}

Apple Intelligence

Category:2024 software

Category:Products introduced in 2024

Category:Applications of artificial intelligence

Category:AI software

Category:Apple Inc. software

Category:OpenAI