Apple Music#Other developments

File:Apple Music for Android screenshot.png

Apple Music allows users to stream over 100 million songs to their device on demand. The service offers curated playlists by music experts and recommendations tailored to a users music preference.{{cite web |title=Introducing Apple Music — All The Ways You Love Music. All in One Place. |url=https://www.apple.com/newsroom/2015/06/08Introducing-Apple-Music-All-The-Ways-You-Love-Music-All-in-One-Place-/ |website=Apple Newsroom |publisher=Apple Inc. |date=June 8, 2015 |access-date=June 8, 2017 |archive-date=July 10, 2017 |archive-url=https://web.archive.org/web/20170710054231/https://www.apple.com/newsroom/2015/06/08Introducing-Apple-Music-All-The-Ways-You-Love-Music-All-in-One-Place-/ |url-status=live }} The service provides six live 24-hour radio stations: Apple Music 1 (previously branded as Beats 1), led by DJ Zane Lowe, Apple Music Hits, Apple Music Country, Apple Música Uno, Apple Music Club, and Apple Music Chill, which is broadcast in over 100 countries.{{cite web |title=Apple Music: Our Complete Guide |url=https://www.macrumors.com/guide/apple-music/ |website=MacRumors |access-date= |date=9 May 2022 |first=Juli |last=Clover |archive-date=July 28, 2022 |archive-url=https://web.archive.org/web/20220728141508/https://www.macrumors.com/guide/apple-music/ |url-status=live }}{{cite web|last=Schroeder|first=Stan|date=December 10, 2024|title=Apple Music launches three new radio stations, including Apple Music Chill|url=https://mashable.com/article/apple-music-radio-chill|website=Mashable|access-date=December 11, 2024|archive-date=December 10, 2024|archive-url=https://web.archive.org/web/20241210194907/https://mashable.com/article/apple-music-radio-chill|url-status=live}} The Apple Music Radio service is free for all users, even without an Apple Music subscription. Apple Music subscribers can create a profile to share their music with friends and follow other users to view the music they are listening to on a regular basis.{{cite web|url=https://www.theverge.com/2017/6/5/15727014/apple-music-app-update-social-features-wwdc-2017|title=Apple Music will let you share what you're listening to with your friends|last=Singleton|first=Micah|date=June 5, 2017|website=The Verge|publisher=Vox Media|access-date=June 11, 2017|archive-date=June 5, 2017|archive-url=https://web.archive.org/web/20170605203200/https://www.theverge.com/2017/6/5/15727014/apple-music-app-update-social-features-wwdc-2017|url-status=live}} Apple Music's use of iCloud, which matches a users' songs to those found on the service, allows users to combine their iTunes music library with their Apple Music library and listen to their music all in one place. Additionally, the service is heavily integrated into Apple's own in-house services such as their personal voice assistant Siri as well as their audio and video streaming protocol AirPlay. As of late 2019, users also have the ability to access the full version of Apple Music through an Apple-designed web player in beta.

Apple Music's interface consists of five tabs: "Library", "Home" (Formerly: "Listen Now"), "Browse", "Radio", and "Search". The "Library" tab shows the user's music collection, with options to view songs by "Playlists", "Artists", "Albums", "Songs", or "Downloaded Music". Below these options, the tab also shows music recently added to the user's library. The "Home" tab recommends music for the user based on their music tastes. Human expert selections supplement the algorithmic curation, while users are able to "Like" and "Dislike" songs to further improve music suggestions. "Browse" shows new album releases from artists, playlists curated by the Apple Music team, upcoming album releases, as well as different categories including "Genres", "Moods", "Top Charts", and "Music Videos". In 2024, Apple released a new feature as part of iOS 18 replacing the 'Browse' tab. The 'New' feature is personalized to each listener. The "Radio" tab incorporates Apple Music Radio and other radio stations which play genre-specific or artist-related music, depending on the user's preference. The radio feature in Apple Music allows users to skip songs, view previously played songs on the station, as well as view songs playing next. The "Search" tab features a search box where users can search for artists, albums, Apple Music users, or songs by name or by lyrics.{{Cite web|url=https://appleinsider.com/articles/18/06/05/apple-music-in-ios-12-adds-song-search-by-lyrics-new-artist-pages|title=Apple Music in iOS 12 adds song search by lyrics, new artist pages|first=Roger|last=Fingas|date=June 5, 2018|website=AppleInsider|language=en|access-date=2019-01-21|archive-date=January 21, 2019|archive-url=https://web.archive.org/web/20190121064655/https://appleinsider.com/articles/18/06/05/apple-music-in-ios-12-adds-song-search-by-lyrics-new-artist-pages|url-status=live}} Below the search box, a list of recent user searches and overall trending searches on the service are shown.

When a song is playing, a "Now Playing" bar appears above the bottom navigation bar. When viewed, the Now Playing section allows users to add a song to their library, download it to their device, and like or dislike the song to improve suggestions on the "Home" tab. Other functions of the "Now Playing" section include the ability to control what music plays next and put songs on shuffle or repeat. Additionally, users can view live lyrics of the song they are listening to through the now playing card, which displays the song's lyrics live in sync with the time while it plays to the user.{{Cite web|url=https://appletoolbox.com/time%e2%80%91synced-lyrics-on-apple-music/|title=How to see time‑synced lyrics on Apple Music|last=Sandy Writtenhouse|date=2019-10-10|website=AppleToolBox|language=en-US|access-date=2019-11-20|archive-date=December 23, 2019|archive-url=https://web.archive.org/web/20191223185521/https://appletoolbox.com/time%e2%80%91synced-lyrics-on-apple-music/|url-status=live}}

Each artist page includes a profile banner and a "Play" button which automatically creates a radio station based on the artist. Artist pages also include sections for their featured releases, albums, singles, top songs, and background information. Apple Music users can create their own profile on the service, thus allowing them to follow other users and see what music their followers are listening to.{{Cite web|url=https://www.imore.com/how-see-what-your-friends-are-listening-apple-music|title=How to see what your friends are listening to in Apple Music|date=2017-06-24|website=iMore|language=en|access-date=2019-02-01|archive-date=February 1, 2019|archive-url=https://web.archive.org/web/20190201172016/https://www.imore.com/how-see-what-your-friends-are-listening-apple-music|url-status=live}}

Users also have the ability to view their most played songs, artists, and albums of the entire year through a feature called Apple Music Replay, accessible on the "Listen Now" tab.{{Cite web|url=https://www.fastcompany.com/90431756/apple-music-replay-heres-how-to-get-your-most-played-songs-of-2019|title=Apple Music Replay: Here's how to get your most played songs of 2019|last=Grothaus|first=Michael|date=2019-11-15|website=Fast Company|language=en-US|access-date=2019-11-23|archive-date=November 16, 2019|archive-url=https://web.archive.org/web/20191116172222/https://www.fastcompany.com/90431756/apple-music-replay-heres-how-to-get-your-most-played-songs-of-2019|url-status=live}}{{Cite web |last=F |first=Giuseppe |date=2024-02-25 |title=Che cos'è e come attivare subito Apple Replay, la nuova funzione segreta del tuo iPhone |url=https://www.lamiapartitaiva.it/che-cose-e-come-attivare-subito-apple-replay-la-nuova-funzione-segreta-del-tuo-iphone/ |access-date=2024-10-14 |website=Lamiapartitaiva.it |language=it-IT |archive-date=October 6, 2024 |archive-url=https://web.archive.org/web/20241006042710/https://www.lamiapartitaiva.it/che-cose-e-come-attivare-subito-apple-replay-la-nuova-funzione-segreta-del-tuo-iphone/ |url-status=live }} This feature tracks listening times down to the minute giving users accurate information on how much they may have listened to a specific song, artist, or album. The feature also tells the user specific genres that they listened to throughout the year, placing them in order from most listened-to to least listened-to. Apple Music Replay also provides an interactive system where it plays a generated animation that recaps what your activity was like over the past year, along with a milestone section that shows specific goals you reached. [https://www.fastcompany.com/90431756/apple-music-replay-heres-how-to-get-your-most-played-songs-of-2019]

The service is compatible with iOS devices running version 8.4 or later,{{cite web |first=Serenity |last=Caldwell |title=Apple Music — Everything you need to know right now! |url=https://www.imore.com/apple-music |website=iMore |date=April 3, 2017 |access-date=June 8, 2017 |archive-date=June 1, 2017 |archive-url=https://web.archive.org/web/20170601010354/http://www.imore.com/apple-music |url-status=live }} iPadOS devices running version 13.0 or later, Music app on macOS Catalina or later, iTunes version 12.2 or later for Windows PCs,{{cite web |first=Juli |last=Clover |title=Apple Releases iTunes 12.2 With Apple Music and Beats 1 Support |url=https://www.macrumors.com/2015/06/30/itunes-12-2-apple-music/ |website=MacRumors |date=June 30, 2015 |access-date=June 8, 2017 |archive-date=July 18, 2017 |archive-url=https://web.archive.org/web/20170718173544/https://www.macrumors.com/2015/06/30/itunes-12-2-apple-music/ |url-status=live }} as well as Apple Watch, Apple TV, Apple CarPlay, and Apple HomePod. It is also available for Android devices running version 4.3 or later, ChromeOS devices, Amazon Echo devices, and Sonos speakers. For devices without a native application, Apple Music is available on the web with a [https://beta.music.apple.com web player] in beta.{{Cite web|url=https://techcrunch.com/2019/09/05/apple-music-launches-a-public-beta-on-the-web/|title=Apple Music launches a public beta on the web|website=TechCrunch|date=September 5, 2019|language=en-US|access-date=2019-11-20|archive-date=May 23, 2020|archive-url=https://web.archive.org/web/20200523181956/http://techcrunch.com/2019/09/05/apple-music-launches-a-public-beta-on-the-web/|url-status=live}} On October 27, 2021, Sony announced that Apple Music would become available on the PlayStation 5.{{Cite web|date=2021-10-27|title=Apple Music launches on PS5 today|url=https://blog.playstation.com/2021/10/27/apple-music-launches-on-ps5-today/|access-date=2021-11-06|website=PlayStation.Blog|language=en-US|archive-date=November 6, 2021|archive-url=https://web.archive.org/web/20211106231513/https://blog.playstation.com/2021/10/27/apple-music-launches-on-ps5-today/|url-status=live}} On October 12, 2022, Apple Music became available for the Xbox One and Xbox Series X/S.{{Cite web|date=2022-10-12|title=Apple Music launches new app for Xbox consoles|url=https://www.windowscentral.com/gaming/xbox/apple-music-launches-new-app-for-xbox-consoles|access-date=2022-10-12|website=Windows Central|language=en-US|archive-date=October 12, 2022|archive-url=https://web.archive.org/web/20221012104352/https://www.windowscentral.com/gaming/xbox/apple-music-launches-new-app-for-xbox-consoles|url-status=live}}

Before Apple Music, the company's iPod and iTunes were known for having "revolutionized digital music."{{cite web |first1=Ben |last1=Popper |first2=Micah |last2=Singleton |title=Apple announces its streaming music service, Apple Music |url=https://www.theverge.com/2015/6/8/8729481/apple-music-streaming-service-wwdc-15 |website=The Verge |publisher=Vox Media |date=June 8, 2015 |access-date=April 22, 2017 |archive-date=March 30, 2020 |archive-url=https://web.archive.org/web/20200330163713/https://www.theverge.com/2015/6/8/8729481/apple-music-streaming-service-wwdc-15 |url-status=live }} Former Apple CEO Steve Jobs was known to be opposed to the idea of music subscription services.{{Cite web|last=Rosoff|first=Matt|date=Jun 10, 2015|title=Here's what Steve Jobs thought of services like Apple Music|url=https://www.businessinsider.com/steve-jobs-hated-subscription-music-services-2015-6|access-date=2020-10-10|website=Business Insider|archive-date=October 8, 2021|archive-url=https://web.archive.org/web/20211008213800/https://www.businessinsider.com/steve-jobs-hated-subscription-music-services-2015-6|url-status=live}} When Apple bought audio equipment maker Beats Electronics in 2014, Apple gained ownership of Beats' own service Beats Music,{{cite web |first1=Hannah |last1=Karp |first2=Ryan |last2=Dezember |first3=Alistair |last3=Barr |title=Apple Paying Less Than $500 Million for Beats Music Streaming Service |url=https://www.wsj.com/articles/apple-paying-just-under-500-million-for-beats-music-streaming-service-1401403287 |website=The Wall Street Journal |date=May 30, 2014 |access-date=April 22, 2017 |archive-date=April 22, 2017 |archive-url=https://web.archive.org/web/20170422213324/https://www.wsj.com/articles/apple-paying-just-under-500-million-for-beats-music-streaming-service-1401403287 |url-status=live }} and made Beats Music CEO Ian Rogers responsible for the iTunes Radio service.{{cite web |first1=Hannah |last1=Karp |first2=Daisuke |last2=Wakabayashi |title=With Apple-Beats Deal Complete, Ian Rogers To Run iTunes Radio |url=https://blogs.wsj.com/digits/2014/08/01/with-apple-beats-deal-complete-ian-rogers-to-run-itunes-radio/ |website=The Wall Street Journal |date=August 1, 2014 |access-date=April 22, 2017 |archive-date=April 22, 2017 |archive-url=https://web.archive.org/web/20170422213324/https://blogs.wsj.com/digits/2014/08/01/with-apple-beats-deal-complete-ian-rogers-to-run-itunes-radio/ |url-status=live }} Business Insider later reported that Apple was planning to merge the two services. Apple also hired noted New Zealand born British radio DJ Zane Lowe to serve as a music curator.{{cite web |first=James |last=Cook |title=What we're hearing about the new music-streaming service Apple is developing in secret |url=http://www.businessinsider.com/apple-itunes-radio-music-streaming-rumours-2015-2 |website=Business Insider |publisher=Axel Springer SE |date=February 24, 2015 |access-date=April 22, 2017 |archive-date=July 24, 2017 |archive-url=https://web.archive.org/web/20170724161153/http://www.businessinsider.com/apple-itunes-radio-music-streaming-rumours-2015-2 |url-status=live }}

After a period of rumors and anticipation, Sony Music CEO Doug Morris confirmed on June 7, 2015, that Apple had plans to announce a music streaming service, saying "It's happening tomorrow,"{{cite web |first=Chris |last=O'Brien |title=Sony Music CEO confirms launch of Apple's music streaming service tomorrow |url=https://venturebeat.com/2015/06/07/sony-music-ceo-confirms-launch-of-apples-music-streaming-service-tomorrow/ |website=VentureBeat |date=June 7, 2015 |access-date=April 22, 2017 |archive-date=September 22, 2017 |archive-url=https://web.archive.org/web/20170922203913/https://venturebeat.com/2015/06/07/sony-music-ceo-confirms-launch-of-apples-music-streaming-service-tomorrow/ |url-status=live }}{{Cite web |last=Plaugic |first=Lizzie |date=2015-06-07 |title=Sony Music boss confirms Apple will reveal its music streaming service tomorrow |url=https://www.theverge.com/2015/6/7/8742761/apple-music-streaming-launch-confirmation |access-date=2023-02-27 |website=The Verge |language=en-US |archive-date=June 9, 2015 |archive-url=https://web.archive.org/web/20150609033707/http://www.theverge.com/2015/6/7/8742761/apple-music-streaming-launch-confirmation |url-status=live }} with the launch later in the month. Morris emphasized several times that he prefers paid streaming as opposed to ad-supported, from a financial perspective. Furthermore, Morris said he expects the service to be the "tipping point" to accelerate the growth of streaming, along with arguing that Apple has "$178 billion dollars in the bank. And they have 800 million credit cards in iTunes." as opposed to Spotify, which "never really advertised because it's never been profitable". Morris further argued that "Apple will promote this like crazy and I think that will have a halo effect on the streaming business. A rising tide will lift all boats. It's the beginning of an amazing moment for our industry."

Shortly before Apple Music was released, singer-songwriter Taylor Swift wrote an open letter publicly criticizing Apple's decision to not reimburse artists during a user's free trial period and announced that she would be holding back her album 1989 from the service. She said the policy was "unfair" as "Apple Music will not be paying writers, producers, or artists for those months".{{cite magazine |first=Mitchell |last=Peters |title=Taylor Swift Pens Open Letter Explaining Why '1989' Won't Be on Apple Music |url=https://www.billboard.com/articles/news/6605541/taylor-swift-pens-open-letter-explaining-why-1989-wont-be-on-apple-music |magazine=Billboard |publisher=Eldridge Industries |date=June 21, 2015 |access-date=April 22, 2017 |archive-date=June 22, 2015 |archive-url=https://web.archive.org/web/20150622135521/https://www.billboard.com/articles/news/6605541/taylor-swift-pens-open-letter-explaining-why-1989-wont-be-on-apple-music |url-status=live }}{{cite web |first=Dieter |last=Bohn |title=Taylor Swift calls Apple Music free trial 'shocking, disappointing' in open letter |url=https://www.theverge.com/2015/6/21/8820035/taylor-swift-apple-music-free-trial-shocking-disappointing |website=The Verge |publisher=Vox Media |date=June 21, 2015 |access-date=April 22, 2017 |archive-date=April 23, 2017 |archive-url=https://web.archive.org/web/20170423062758/http://www.theverge.com/2015/6/21/8820035/taylor-swift-apple-music-free-trial-shocking-disappointing |url-status=live }} UK independent record label Beggars Group also criticized the trial period, saying it struggled "to see why rights owners and artists should bear this aspect of Apple's customer acquisition costs".{{cite magazine |first=Daniel |last=Kreps |title=Indie Label Beggars Group Expresses Apple Music Concerns |url=https://www.rollingstone.com/music/news/indie-label-beggars-group-expresses-apple-music-concerns-20150618 |magazine=Rolling Stone |date=June 18, 2015 |access-date=April 22, 2017 |archive-date=April 23, 2017 |archive-url=https://web.archive.org/web/20170423062020/http://www.rollingstone.com/music/news/indie-label-beggars-group-expresses-apple-music-concerns-20150618 |url-status=live }}{{cite web |first=Tshepo |last=Mokoena |title=Beggars Group express concern over Apple Music's free trial period |url=https://www.theguardian.com/music/2015/jun/18/beggars-group-statement-apple-music-three-month-free-trial |website=The Guardian |date=June 18, 2015 |access-date=April 22, 2017 |archive-date=April 22, 2017 |archive-url=https://web.archive.org/web/20170422214232/https://www.theguardian.com/music/2015/jun/18/beggars-group-statement-apple-music-three-month-free-trial |url-status=live }}

The day after Swift's letter, Apple Senior Vice President of Internet Software and Services Eddy Cue announced on Twitter that Apple had changed its policy, and that Apple Music "will pay artists for streaming, even during customers' free trial period".{{cite web |first=Eddy |last=Cue |author-link=Eddy Cue |title=#AppleMusic will pay artist for streaming, even during customer's free trial period |url=https://twitter.com/cue/status/612824775220555776 |website=Twitter |date=June 22, 2015 |access-date=April 22, 2017 |archive-date=May 13, 2017 |archive-url=https://web.archive.org/web/20170513123610/https://twitter.com/cue/status/612824775220555776 |url-status=live }}{{cite web |first1=Stuart |last1=Dredge |first2=Hannah |last2=Ellis-Petersen |title=Apple Music to pay royalties during free trial: 'We hear you Taylor Swift' |url=https://www.theguardian.com/technology/2015/jun/22/apple-music-royalties-free-trial-taylor-swift |website=The Guardian |date=June 22, 2015 |access-date=April 22, 2017 |archive-date=April 23, 2017 |archive-url=https://web.archive.org/web/20170423062419/https://www.theguardian.com/technology/2015/jun/22/apple-music-royalties-free-trial-taylor-swift |url-status=live }}{{cite web |first1=Tim |last1=Fernholz |first2=Heather |last2=Timmons |title=Taylor Swift has successfully shamed Apple Music into paying artists all the time |url=https://qz.com/433499/taylor-swift-wont-put-1989-on-apples-streaming-music-app-until-she-gets-paid/ |website=Quartz |publisher=Atlantic Media |date=June 22, 2015 |access-date=April 22, 2017 |archive-date=April 23, 2017 |archive-url=https://web.archive.org/web/20170423062157/https://qz.com/433499/taylor-swift-wont-put-1989-on-apples-streaming-music-app-until-she-gets-paid/ |url-status=live }} On Twitter, Swift wrote "After the events of this week, I've decided to put 1989 on Apple Music... And happily so". She concluded saying it was "the first time it's felt right in my gut to stream my album".{{cite magazine |first=Christopher |last=Rosen |title=Taylor Swift: 1989 will stream on Apple Music |url=https://ew.com/article/2015/06/25/taylor-swift-1989-apple-music/ |magazine=Entertainment Weekly |date=June 25, 2015 |access-date=April 22, 2017 |archive-date=April 22, 2017 |archive-url=https://web.archive.org/web/20170422220230/http://ew.com/article/2015/06/25/taylor-swift-1989-apple-music/ |url-status=live }}

In negotiations with record labels for the new service, Apple allegedly attempted to encourage record labels to pull their content from the free, ad-supported tiers of competing services such as Spotify and Amazon Music in order to drive adoption of Apple Music and offered an incentive to Universal Music Group to pull its content from YouTube. The United States Department of Justice and Federal Trade Commission launched an investigation into this alleged cartel in May 2015.{{cite web|title=Big Music Labels Want to Make Free Music Hard to Get, and Apple Says They're Right|url=http://recode.net/2015/03/06/big-music-labels-want-to-make-free-music-hard-to-get-and-apple-says-theyre-right/|website=Re/code|date=March 6, 2015|access-date=May 6, 2015|archive-date=May 7, 2016|archive-url=https://web.archive.org/web/20160507125005/http://recode.net/2015/03/06/big-music-labels-want-to-make-free-music-hard-to-get-and-apple-says-theyre-right/|url-status=live}}{{cite web |first=Micah |last=Singleton |title=Apple pushing music labels to kill free Spotify streaming ahead of Beats relaunch |url=https://www.theverge.com/2015/5/4/8540935/apple-labels-spotify-streaming |website=The Verge |publisher=Vox Media |date=May 4, 2015 |access-date=April 22, 2017 |archive-date=May 7, 2015 |archive-url=https://web.archive.org/web/20150507000759/http://www.theverge.com/2015/5/4/8540935/apple-labels-spotify-streaming |url-status=live }}

The announcement happened as the signature "one more thing..." reveal at Apple's conference.{{cite web |first=Sam |last=Machkovech |title=Apple Music is "the next chapter in music," debuts June 30 |url=https://arstechnica.com/apple/2015/06/apple-music-is-the-next-chapter-in-music/ |website=Ars Technica |publisher=Condé Nast |date=June 8, 2015 |access-date=June 8, 2017 |archive-date=July 4, 2017 |archive-url=https://web.archive.org/web/20170704111655/https://arstechnica.com/apple/2015/06/apple-music-is-the-next-chapter-in-music/ |url-status=live }} Hip hop artist Drake appeared onstage at the announcement event to elaborate on how he used the Connect platform, and Apple subsequently emphasized how "Independent music can share their music on Connect, too", in contrast to the iTunes Store, where small, independent artists were finding it difficult to participate.

File:Availability of Apple Music in the World.svg

Apple Music launched on June 30, 2015, in 100 countries.{{Cite magazine |title=This Is Apple's New Spotify Killer |url=https://time.com/3913179/apple-music-streaming/ |access-date=18 July 2023 |magazine=Time |archive-date=July 18, 2023 |archive-url=https://web.archive.org/web/20230718155440/https://time.com/3913179/apple-music-streaming/ |url-status=live }} Earlier, new users used to receive a three-month free trial subscription, which changed to a monthly fee after three months. The trial lasts for a month now.{{cite news |title=Apple Music reduces free-trial period to one month |url=https://indianexpress.com/article/technology/tech-news-technology/apple-music-reduces-free-trial-period-to-one-month-7759177/ |access-date=6 February 2022 |publisher=Indian Express |archive-date=February 7, 2022 |archive-url=https://web.archive.org/web/20220207073753/https://indianexpress.com/article/technology/tech-news-technology/apple-music-reduces-free-trial-period-to-one-month-7759177/ |url-status=live }} A family plan allows six users to share a subscription at a reduced rate. Apple originally sought to enter the market at a lower price point for the service, but the music industry rejected the plan. The service debuted as an updated Music app on the iOS 8.4 update. Apple TV and Android device support was planned for a "fall" 2015 launch. A previously unreleased song by Pharrell Williams, entitled "Freedom", was used in promotional material and announced as an exclusive release on the launch of the service.{{Cite web |last=Britton |first=Luke Morgan |date=2015-06-24 |title=Pharrell Williams to release new single 'Freedom' as Apple Music exclusive |url=https://www.nme.com/news/music/pharrell-williams-9-1225359 |access-date=2023-02-27 |website=NME |language=en-GB |archive-date=February 27, 2023 |archive-url=https://web.archive.org/web/20230227083847/https://www.nme.com/news/music/pharrell-williams-9-1225359 |url-status=live }} The "History of Sound" advert for the launch of the Apple Music service was soundtracked by the tune There Is No Light by Wildbirds & Peacedrums, from their 2009 album The Snake.{{cite web|url=http://www.theleaflabel.com/en/news/view/477/DM|title=Wildbirds & Peacedrums soundtrack Apple Music launch|work=The Leaf Label|date=June 8, 2015|access-date=June 25, 2015|archive-date=August 23, 2016|archive-url=https://web.archive.org/web/20160823171424/http://www.theleaflabel.com/en/news/view/477/DM|url-status=live}} Upon its launch, Beats Music subscriptions and playlists were migrated to Apple Music, and the service was discontinued.{{cite web |first=Josh |last=Constine |title=Beats Music Tells Users To Switch To Apple Music |url=https://techcrunch.com/2015/06/08/beat-it/ |website=TechCrunch |publisher=AOL |date=June 8, 2015 |access-date=April 22, 2017 |archive-date=July 3, 2015 |archive-url=https://web.archive.org/web/20150703164647/http://techcrunch.com/2015/06/08/beat-it/ |url-status=live }}

In May 2016, a student membership was announced, that discounted the regular price of a subscription by 50%. The student plan was initially only available for eligible students in the United States, United Kingdom, Germany, Denmark, Ireland, Australia, and New Zealand,{{cite web |first=Tim |last=Hardwick |title=Apple Introduces Apple Music Student Membership Option With 50% Discount at $4.99 per Month |url=https://www.macrumors.com/2016/05/06/apple-music-student-membership-50-discount/ |website=MacRumors |date=May 6, 2016 |access-date=April 22, 2017 |archive-date=January 25, 2019 |archive-url=https://web.archive.org/web/20190125183701/https://www.macrumors.com/2016/05/06/apple-music-student-membership-50-discount/ |url-status=live }} but was expanded to an additional 25 countries in November 2016.{{cite web |first=Juli |last=Clover |title=Apple Music Student Pricing Expands to 25 More Countries Around the World |url=https://www.macrumors.com/2016/11/29/apple-music-student-pricing-25-countries/ |website=MacRumors |date=November 29, 2016 |access-date=April 22, 2017 |archive-date=January 26, 2019 |archive-url=https://web.archive.org/web/20190126060820/https://www.macrumors.com/2016/11/29/apple-music-student-pricing-25-countries/ |url-status=live }}

In February 2016, Music Business Worldwide reported that, with Apple Music having launched in Turkey and Taiwan in the previous week, the service was available in 113 countries. The publication further wrote that those countries accounted for 59 regions that competing service Spotify did not.{{cite web |first=Tim |last=Ingham |title=Apple Music is now available in 59 countries that Spotify is not |url=https://www.musicbusinessworldwide.com/apple-music-is-now-in-57-countries-that-spotify-isnt |website=Music Business Worldwide |date=February 8, 2016 |access-date=April 22, 2017 |archive-date=April 23, 2017 |archive-url=https://web.archive.org/web/20170423061836/https://www.musicbusinessworldwide.com/apple-music-is-now-in-57-countries-that-spotify-isnt |url-status=live }} In August 2016, Apple Music was launched in Israel{{cite web |first=Tim |last=Hardwick |title=Apple Music Launches in Israel |url=https://www.macrumors.com/2016/08/03/apple-music-streaming-service-launches-in-israel/ |website=MacRumors |date=August 3, 2016 |access-date=June 8, 2017 |archive-date=April 28, 2018 |archive-url=https://web.archive.org/web/20180428181327/https://www.macrumors.com/2016/08/03/apple-music-streaming-service-launches-in-israel/ |url-status=live }} and South Korea.{{cite web |first=Husain |last=Sumra |title=Apple Music Launches in South Korea |url=https://www.macrumors.com/2016/08/04/apple-music-launches-in-korea/ |website=MacRumors |date=August 4, 2016 |access-date=June 8, 2017 |archive-date=April 28, 2018 |archive-url=https://web.archive.org/web/20180428181530/https://www.macrumors.com/2016/08/04/apple-music-launches-in-korea/ |url-status=live }}

On April 21, 2020, Apple announced that Apple Music would be expanding to an additional 52 countries around the world bringing the total to 167 worldwide.{{cite web |first=Tim |last=Ingham |title=Apple Music is now available in 52 new countries |url=https://www.apple.com/newsroom/2020/04/apple-services-now-available-in-more-countries-around-the-world/ |website=Apple Inc |date=April 21, 2020 |access-date=April 21, 2020 |archive-date=August 12, 2021 |archive-url=https://web.archive.org/web/20210812122749/https://www.apple.com/newsroom/2020/04/apple-services-now-available-in-more-countries-around-the-world/ |url-status=live }}

In January 2016, Fortune reported that, six months after launching, Apple Music had reached 10 million paying subscribers, having spent six months reaching the same customer base that took competing music streaming service Spotify six years.{{cite web |first=Michal |last=Addady |title=Apple Music Just Did in Six Months What Took Spotify Six Years |url=http://fortune.com/2016/01/11/apple-music-10/ |website=Fortune |date=January 11, 2016 |access-date=June 8, 2017 |archive-date=February 2, 2016 |archive-url=https://web.archive.org/web/20160202093744/http://fortune.com/2016/01/11/apple-music-10/ |url-status=live }} This customer base increased to 11 million subscribers in February,{{cite web |first=Sean |last=O'Kane |title=Apple Music now has over 11 million subscribers |url=https://www.theverge.com/2016/2/12/10981012/apple-music-11-million-paid-subscriptions |website=The Verge |publisher=Vox Media |date=February 12, 2016 |access-date=April 22, 2017 |archive-date=February 4, 2017 |archive-url=https://web.archive.org/web/20170204211601/http://www.theverge.com/2016/2/12/10981012/apple-music-11-million-paid-subscriptions |url-status=live }} 13 million in April,{{cite web |first=Micah |last=Singleton |title=Apple Music now has 13 million subscribers |url=https://www.theverge.com/2016/4/26/11513410/apple-music-13-million-subscribers |website=The Verge |publisher=Vox Media |date=April 26, 2016 |access-date=April 22, 2017 |archive-date=February 17, 2017 |archive-url=https://web.archive.org/web/20170217141942/http://www.theverge.com/2016/4/26/11513410/apple-music-13-million-subscribers |url-status=live }} 15 million in June,{{cite web |first=Joan E. |last=Salsman |title=Apple Music hits 15 million subscribers |url=https://www.cnet.com/news/apple-music-hits-15-million-subscribers/ |website=CNET |publisher=CBS Interactive |date=June 13, 2016 |access-date=June 8, 2017 |archive-date=February 7, 2018 |archive-url=https://web.archive.org/web/20180207005040/https://www.cnet.com/news/apple-music-hits-15-million-subscribers/ |url-status=live }} 17 million in September,{{cite web |first=Joan |last=Solsman |title=Apple Music hits 17 million subscribers |url=https://www.cnet.com/news/apple-music-hits-17-million-subscribers/ |website=CNET |publisher=CBS Interactive |date=September 8, 2016 |access-date=April 22, 2017 |archive-date=March 25, 2017 |archive-url=https://web.archive.org/web/20170325072946/https://www.cnet.com/news/apple-music-hits-17-million-subscribers/ |url-status=live }} 20 million in December,{{cite web |first=Tim |last=Ingham |title=Apple Music Surpasses 20M Paying Subscribers 17 Months After Launch |url=https://www.musicbusinessworldwide.com/apple-music-surpasses-20m-paying-subscribers-17-months-launch/ |website=Music Business Worldwide |date=December 7, 2016 |access-date=April 22, 2017 |archive-date=April 22, 2017 |archive-url=https://web.archive.org/web/20170422214452/https://www.musicbusinessworldwide.com/apple-music-surpasses-20m-paying-subscribers-17-months-launch/ |url-status=live }}{{cite web |first=Chance |last=Miller |title=Apple Music crosses 20M paying subscribers nearly a year and a half after launch |url=https://9to5mac.com/2016/12/06/apple-music-subscriber-numbers-december/ |website=9to5Mac |date=December 7, 2016 |access-date=December 7, 2016 |archive-date=December 20, 2016 |archive-url=https://web.archive.org/web/20161220123045/https://9to5mac.com/2016/12/06/apple-music-subscriber-numbers-december/ |url-status=live }} 27 million in June 2017,{{cite web|url=https://techcrunch.com/2017/06/05/apple-music-social/|title=Apple Music hits 27M paid subs, adds MusicKit API and social listening|last=Constine|first=Josh|date=June 5, 2017|website=TechCrunch|publisher=AOL|access-date=June 11, 2017|archive-date=June 11, 2017|archive-url=https://web.archive.org/web/20170611085033/https://techcrunch.com/2017/06/05/apple-music-social/|url-status=live}} 36 million in February 2018,{{Cite news|url=https://www.theverge.com/2018/2/4/16971436/apple-music-surpass-spotify-us-subscribers|title=Apple Music is set to surpass Spotify in paid US subscribers this summer|work=The Verge|access-date=2018-02-06|archive-date=February 6, 2018|archive-url=https://web.archive.org/web/20180206100254/https://www.theverge.com/2018/2/4/16971436/apple-music-surpass-spotify-us-subscribers|url-status=live}} 38 million in March 2018 (just five weeks after the previous milestone{{Cite news|url=https://variety.com/2018/biz/news/apple-music-reaches-38-million-subscribers-up-2-million-in-five-weeks-1202725298/|title=Apple Music Reaches 38 Million Subscribers — Up 2 Million in Five Weeks|date=2018-03-13|work=Variety|access-date=2018-06-08|language=en-US|archive-date=March 23, 2018|archive-url=https://web.archive.org/web/20180323230758/http://variety.com/2018/biz/news/apple-music-reaches-38-million-subscribers-up-2-million-in-five-weeks-1202725298/|url-status=live}}), 40 million in April 2018,{{Cite news|url=https://variety.com/2018/music/news/apple-music-40-million-subscribers-oliver-schusser-1202750066/|title=New Apple Music Head Named as Service Surpasses 40 Million Subscribers (EXCLUSIVE)|last=Halperin|first=Shirley|date=2018-04-11|work=Variety|access-date=2018-04-11|language=en-US|archive-date=June 17, 2018|archive-url=https://web.archive.org/web/20180617005153/https://variety.com/2018/music/news/apple-music-40-million-subscribers-oliver-schusser-1202750066/|url-status=live}} 50 million as of May 2018,{{Cite news|url=https://www.ft.com/content/ef2be1bc-809f-11e8-bc55-50daf11b720d|title=Apple slices into Spotify's lead in US music market|last=Nicolaou|first=Anna|website=Financial Times|date=July 9, 2018|language=en-GB|access-date=2018-07-10|archive-date=July 11, 2018|archive-url=https://web.archive.org/web/20180711021946/https://www.ft.com/content/ef2be1bc-809f-11e8-bc55-50daf11b720d|url-status=live}} 56 million as of December 2018,{{Cite magazine|url=https://www.billboard.com/articles/business/8487726/apple-music-56-million-users-report|title=Apple Music Now Has 56 Million Users: Report|magazine=Billboard|access-date=2018-12-29|archive-date=April 1, 2020|archive-url=https://web.archive.org/web/20200401060715/http://www.billboard.com/articles/business/8487726/apple-music-56-million-users-report|url-status=live}} and 60 million as of June 2019.{{Cite web|url=https://www.theverge.com/2019/6/27/18761603/apple-music-60-million-subscribers-eddy-cue-spotify|title=Apple Music has surpassed 60 million subscribers, says Eddy Cue|last=Garun|first=Natt|date=2019-06-27|website=The Verge|language=en|access-date=2020-04-06|archive-date=June 28, 2019|archive-url=https://web.archive.org/web/20190628132703/https://www.theverge.com/2019/6/27/18761603/apple-music-60-million-subscribers-eddy-cue-spotify|url-status=live}}{{Cite web|url=https://www.numerama.com/tech/529295-60-millions-dabonnes-deal-avec-pnl-fin-ditunes-rencontre-avec-eddy-cue-boss-dapple-music.html|title=60 millions d'abonnés, deal avec PNL, fin d'iTunes : rencontre avec Eddy Cue, boss d'Apple Music|last=Cadot|first=Julien|date=2019-06-27|website=Numerama|language=fr-FR|access-date=2020-04-06|archive-date=June 28, 2019|archive-url=https://web.archive.org/web/20190628110931/https://www.numerama.com/tech/529295-60-millions-dabonnes-deal-avec-pnl-fin-ditunes-rencontre-avec-eddy-cue-boss-dapple-music.html|url-status=live}}

Apple Music's biggest competition is Spotify. However, by July 2018, Apple Music had surpassed Spotify in the number of paying users in the United States.{{Cite news|url=https://mashable.com/2018/07/06/apple-music-beating-spotify-us-subscribers/?europe=true|title=Apple Music has reportedly overtaken Spotify in U.S. subscribers|last=Krol|first=Jake|work=Mashable|access-date=2018-07-24|language=en|archive-date=April 21, 2021|archive-url=https://web.archive.org/web/20210421003009/https://mashable.com/2018/07/06/apple-music-beating-spotify-us-subscribers/?europe=true|url-status=live}}

In October 2015, Drake and Apple signed a deal to release the music video for "Hotline Bling" exclusively on Apple Music.{{cite web |first=Micah |last=Singleton |title=Drake misses out on his first No. 1 hit with 'Hotline Bling' thanks to Apple Music |url=https://www.theverge.com/2015/10/26/9618120/drake-misses-out-on-his-first-no-1-hit-with-hotline-bling-thanks-to |website=The Verge |publisher=Vox Media |date=October 26, 2015 |access-date=June 30, 2017 |archive-date=June 28, 2017 |archive-url=https://web.archive.org/web/20170628064125/https://www.theverge.com/2015/10/26/9618120/drake-misses-out-on-his-first-no-1-hit-with-hotline-bling-thanks-to |url-status=live }} In December, Apple released an exclusive Taylor Swift tour documentary, called The 1989 World Tour, on Apple Music.{{cite web |first=Dante |last=D'Orazio |title=Taylor Swift's 1989 World Tour documentary is now streaming on Apple Music |url=https://www.theverge.com/2015/12/20/10629642/taylor-swift-1989-world-tour-documentary-apple-music-stream |website=The Verge |publisher=Vox Media |date=December 20, 2015 |access-date=April 22, 2017 |archive-date=January 13, 2017 |archive-url=https://web.archive.org/web/20170113203631/http://www.theverge.com/2015/12/20/10629642/taylor-swift-1989-world-tour-documentary-apple-music-stream |url-status=live }} In February 2016, The Hollywood Reporter reported that Dr. Dre would be starring in and executive producing a "dark semi-autobiographical drama" called Vital Signs. The production was described as "Apple's first scripted television series".{{cite web |first1=Michael |last1=O'Connell |first2=Lesley |last2=Goldberg |title=Dr. Dre Filming Apple's First Scripted Television Series (Exclusive) |url=https://www.hollywoodreporter.com/live-feed/dr-dre-filming-apples-first-864502 |work=The Hollywood Reporter |publisher=Eldridge Industries |date=February 12, 2016 |access-date=June 30, 2017 |archive-date=June 18, 2017 |archive-url=https://web.archive.org/web/20170618214957/http://www.hollywoodreporter.com/live-feed/dr-dre-filming-apples-first-864502 |url-status=live }} Recode subsequently reported a few days later that the announcement of Dr. Dre's production was an effort to "extend Apple Music" in promotional ways rather than Apple actively exploring original television content. Citing Apple's deals with Drake and Swift in October and December 2015, respectively, the report referenced a Twitter user describing Apple's efforts as "content marketing".{{cite web |first=Peter |last=Kafka |title=Apple Got Into the TV Business So It Could Make TV Commercials for Apple Music |url=https://www.recode.net/2016/2/15/11587874/apple-got-into-the-tv-business-so-it-could-make-tv-commercials-for |website=Recode |publisher=Vox Media |date=February 15, 2016 |access-date=June 30, 2017 |archive-date=September 22, 2017 |archive-url=https://web.archive.org/web/20170922100416/https://www.recode.net/2016/2/15/11587874/apple-got-into-the-tv-business-so-it-could-make-tv-commercials-for |url-status=live }}

In July 2016, Apple bought Carpool Karaoke from The Late Late Show with James Corden, with Variety writing that Apple was planning to distribute the series through Apple Music.{{cite web |first=Cynthia |last=Littleton |title=Apple Music Buys 'Carpool Karaoke' TV Series |url=https://variety.com/2016/tv/news/carpool-karaoke-apple-music-buys-series-1201823423/ |website=Variety |date=July 26, 2016 |access-date=June 8, 2017 |archive-date=June 6, 2017 |archive-url=https://web.archive.org/web/20170606054152/http://variety.com/2016/tv/news/carpool-karaoke-apple-music-buys-series-1201823423/ |url-status=live }} Apple's adaptation of the series was originally supposed to premiere in April 2017, but was delayed without explanation.{{cite web |first=Piya |last=Sinha-Roy |title=Apple delays release of first original series 'Carpool Karaoke' |url=https://www.reuters.com/article/us-apple-video-idUSKBN17R02R |website=Reuters |publisher=Thomson Reuters |date=April 24, 2017 |access-date=June 8, 2017 |archive-date=June 5, 2017 |archive-url=https://web.archive.org/web/20170605030809/http://www.reuters.com/article/us-apple-video-idUSKBN17R02R |url-status=live }}{{cite web |first=Juli |last=Clover |title=Apple Delays Launch of 'Carpool Karaoke' Series |url=https://www.macrumors.com/2017/04/24/apple-delays-launch-of-carpool-karaoke-series/ |website=MacRumors |date=April 24, 2017 |access-date=June 8, 2017 |archive-date=September 3, 2017 |archive-url=https://web.archive.org/web/20170903163624/https://www.macrumors.com/2017/04/24/apple-delays-launch-of-carpool-karaoke-series/ |url-status=live }} The series instead premiered on August 8, 2017.{{cite web |first=Anthony |last=Ha |title=Apple Music's 'Carpool Karaoke' will premiere on August 8 |url=https://techcrunch.com/2017/05/30/carpool-karaoke-premiere-date/ |website=TechCrunch |publisher=AOL |date=May 30, 2017 |access-date=June 8, 2017 |archive-date=June 2, 2017 |archive-url=https://web.archive.org/web/20170602233156/https://techcrunch.com/2017/05/30/carpool-karaoke-premiere-date/ |url-status=live }}{{cite web |first=Valentina |last=Palladino |title=Carpool Karaoke series rolls into Apple Music on August 8 |url=https://arstechnica.com/apple/2017/05/carpool-karaoke-series-rolls-into-apple-music-on-august-8/ |website=Ars Technica |publisher=Condé Nast |date=May 31, 2017 |access-date=June 8, 2017 |archive-date=June 3, 2017 |archive-url=https://web.archive.org/web/20170603054227/https://arstechnica.com/apple/2017/05/carpool-karaoke-series-rolls-into-apple-music-on-august-8/ |url-status=live }}

In January 2017, The Wall Street Journal reported that Apple was exploring original video content, including its own television series and movies.{{cite web |first1=Ben |last1=Fritz |first2=Tripp |last2=Mickle |first3=Hannah |last3=Karp |title=Apple Sets Its Sights on Hollywood With Plans for Original Content |url=https://www.wsj.com/articles/apple-sets-its-sights-on-hollywood-with-plans-for-original-content-1484217007 |website=The Wall Street Journal |date=January 12, 2017 |access-date=June 8, 2017 |archive-date=June 17, 2017 |archive-url=https://web.archive.org/web/20170617041325/https://www.wsj.com/articles/apple-sets-its-sights-on-hollywood-with-plans-for-original-content-1484217007 |url-status=live }}{{subscription required}} A few days later, Apple Music executive Jimmy Iovine confirmed the reports about the move towards video,{{cite web |first=Kate |last=Stanhope |title=Jimmy Iovine Addresses Apple Music Expansion Reports |url=https://www.hollywoodreporter.com/live-feed/jimmy-iovine-apple-music-expansion-reports-964383 |work=The Hollywood Reporter |publisher=Eldridge Industries |date=January 14, 2017 |access-date=June 8, 2017 |archive-date=May 9, 2017 |archive-url=https://web.archive.org/web/20170509205655/http://www.hollywoodreporter.com/live-feed/jimmy-iovine-apple-music-expansion-reports-964383 |url-status=live }} and in February, he announced that Apple Music would launch its first two television-style series in 2017, with the aim to turn Apple Music into a "cultural platform".{{cite web |first=Vindu |last=Goel |title=Apple Tiptoes Into Producing Original Video but Plans to Pick Up Pace |url=https://www.nytimes.com/2017/02/14/business/apple-video-amazon-netflix.html |website=The New York Times |date=February 14, 2017 |access-date=June 8, 2017 |archive-date=April 7, 2017 |archive-url=https://web.archive.org/web/20170407093352/https://www.nytimes.com/2017/02/14/business/apple-video-amazon-netflix.html |url-status=live }} In March, The Information reported that Apple had recently hired several people to help evolve its video platform, including YouTube product manager Shiva Rajaraman.{{cite web |first=Amir |last=Efrati |title=Apple Hires Former YouTube Exec to Boost Video Effort |url=https://www.theinformation.com/apple-hires-former-youtube-exec-to-boost-video-effort |website=The Information |date=March 30, 2017 |access-date=June 8, 2017 |archive-date=May 6, 2017 |archive-url=https://web.archive.org/web/20170506034950/https://www.theinformation.com/apple-hires-former-youtube-exec-to-boost-video-effort |url-status=live }} In April, it was announced that Apple Music would be the exclusive home to Sean Combs's documentary "Can't Stop, Won't Stop: A Bad Boy Story", which premiered June 25.{{cite web |first=Roger |last=Fingas |title='Can't Stop, Won't Stop: A Bad Boy Story' confirmed as Apple Music exclusive |url=https://appleinsider.com/articles/17/04/27/cant-stop-wont-stop-a-bad-boy-story-confirmed-as-apple-music-exclusive |website=AppleInsider |date=April 27, 2017 |access-date=June 13, 2017 |archive-date=June 10, 2017 |archive-url=https://web.archive.org/web/20170610101824/http://appleinsider.com/articles/17/04/27/cant-stop-wont-stop-a-bad-boy-story-confirmed-as-apple-music-exclusive |url-status=live }}{{cite magazine |first=Andy |last=Gensler |title=Puff Daddy's 'Can't Stop Won't Stop' Documentary Coming Exclusively to Apple Music |url=https://www.billboard.com/articles/business/7775633/sean-combs-bad-boy-documentary-apple-music-cant-stop-wont-stop |magazine=Billboard |publisher=Eldridge Industries |date=April 27, 2017 |access-date=June 13, 2017 |archive-date=June 11, 2017 |archive-url=https://web.archive.org/web/20170611170338/http://www.billboard.com/articles/business/7775633/sean-combs-bad-boy-documentary-apple-music-cant-stop-wont-stop |url-status=live }} On the same day, Bloomberg Businessweek reported that artist Will.i.am would make a reality show for Apple Music, in an effort to turn the service into a "one-stop shop for pop culture".{{cite web |first1=Lucas |last1=Shaw |first2=Alex |last2=Webb |title=Apple Music Goes Hollywood: Inside Jimmy Iovine's Video Plans |url=https://www.bloomberg.com/news/articles/2017-04-27/apple-music-goes-hollywood-inside-jimmy-iovine-s-video-plans |website=Bloomberg Businessweek |publisher=Bloomberg L.P. |date=April 27, 2017 |access-date=June 8, 2017 |archive-date=June 10, 2017 |archive-url=https://web.archive.org/web/20170610115102/https://www.bloomberg.com/news/articles/2017-04-27/apple-music-goes-hollywood-inside-jimmy-iovine-s-video-plans |url-status=live }} The reality show was later revealed to be called Planet of the Apps, and will focus on the "app economy".{{cite web |first=Emily |last=Steel |title=Apple's First Foray Into Original TV Is a Series About Apps |url=https://www.nytimes.com/2016/03/25/business/media/apples-first-foray-into-original-tv-is-a-series-about-apps.html |website=The New York Times |date=March 24, 2016 |access-date=June 8, 2017 |archive-date=June 24, 2017 |archive-url=https://web.archive.org/web/20170624062723/https://www.nytimes.com/2016/03/25/business/media/apples-first-foray-into-original-tv-is-a-series-about-apps.html |url-status=live }}{{cite web |first=Chance |last=Miller |title=Apple announces first original TV show focused on the 'app economy' with music artist Will.i.am |url=https://9to5mac.com/2016/03/24/apple-app-economy-show/ |website=9to5Mac |date=March 24, 2016 |access-date=June 8, 2017 |archive-date=September 22, 2017 |archive-url=https://web.archive.org/web/20170922100549/https://9to5mac.com/2016/03/24/apple-app-economy-show/ |url-status=live }} The series has cast 100 developers,{{cite web |first=Todd |last=Spangler |title=Apple's First TV Show, 'Planet of the Apps,' Will Feature 100 Developers in Competition Series |url=https://variety.com/2016/digital/news/apple-planet-of-the-apps-tv-show-developers-1201813365/ |website=Variety |date=July 13, 2016 |access-date=June 8, 2017 |archive-date=June 6, 2017 |archive-url=https://web.archive.org/web/20170606054150/http://variety.com/2016/digital/news/apple-planet-of-the-apps-tv-show-developers-1201813365/ |url-status=live }} and premiered on June 6, 2017.{{cite web |first=Richard |last=Lawler |title=Apple Music's 'Planet of the Apps' reality show debuts tonight |url=https://www.engadget.com/2017/06/06/apple-music-planet-of-the-apps-premiere/ |website=Engadget |publisher=AOL |date=June 6, 2017 |access-date=June 8, 2017 |archive-date=June 13, 2017 |archive-url=https://web.archive.org/web/20170613022419/https://www.engadget.com/2017/06/06/apple-music-planet-of-the-apps-premiere/ |url-status=live }}{{cite web |first=Natasha |last=Lomas |title=Apple's debut TV series, Planet of the Apps, kicks off |url=https://techcrunch.com/2017/06/07/apples-debut-tv-series-planet-of-the-apps-kicks-off/ |website=TechCrunch |publisher=AOL |date=June 7, 2017 |access-date=June 8, 2017 |archive-date=June 13, 2017 |archive-url=https://web.archive.org/web/20170613105648/https://techcrunch.com/2017/06/07/apples-debut-tv-series-planet-of-the-apps-kicks-off/ |url-status=live }}

In June 2017, Apple hired two television executives from Sony, Jamie Erlicht and Zack Van Amburg. The two have jointly held the title of "President" at Sony, and have helped develop shows including Breaking Bad and Shark Tank. The hiring was noted by the media as another significant effort by Apple to expand into original video productions.{{cite web |first=Peter |last=Kafka |title=Apple has hired two well-regarded TV execs to ramp up its original video plans |url=https://www.recode.net/2017/6/16/15814908/apple-tv-sony-jamie-erlicht-zack-van-amburg-eddy-cue |website=Recode |publisher=Vox Media |date=June 16, 2017 |access-date=June 16, 2017 |archive-date=August 30, 2017 |archive-url=https://web.archive.org/web/20170830015923/https://www.recode.net/2017/6/16/15814908/apple-tv-sony-jamie-erlicht-zack-van-amburg-eddy-cue |url-status=live }}{{cite web |first=Mitchel |last=Broussard |title=Apple Hires Executives From Sony Pictures TV to Lead Push Into Original Programming |url=https://www.macrumors.com/2017/06/16/apple-hires-sony-tv-original-programming/ |website=MacRumors |date=June 16, 2017 |access-date=June 16, 2017 |archive-date=June 16, 2017 |archive-url=https://web.archive.org/web/20170616130359/https://www.macrumors.com/2017/06/16/apple-hires-sony-tv-original-programming/ |url-status=live }}{{cite web |first=Brooks |last=Barnes |title=Apple, Moving In on Prestige TV, Poaches Two Sony Executives |url=https://www.nytimes.com/2017/06/16/business/media/apple-tv-studio-executives-sony.html |website=The New York Times |date=June 16, 2017 |access-date=June 16, 2017 |archive-date=June 17, 2017 |archive-url=https://web.archive.org/web/20170617093428/https://www.nytimes.com/2017/06/16/business/media/apple-tv-studio-executives-sony.html |url-status=live }} In early December 2017, Apple hired Michelle Lee, a programming veteran, as a creative executive of Apple's original video team,{{cite web |first=Daniel |last=Holloway |title=TV Veteran Michelle Lee Joins Apple Worldwide Video |url=https://variety.com/2017/tv/news/michelle-lee-apple-1202631849/ |website=Variety |date=December 6, 2017 |access-date=December 8, 2017 |archive-date=December 7, 2017 |archive-url=https://web.archive.org/web/20171207201740/http://variety.com/2017/tv/news/michelle-lee-apple-1202631849/ |url-status=live }}{{cite web |first=Juli |last=Clover |title=Apple's Video Team Gains TV Programming Veteran Michelle Lee |url=https://www.macrumors.com/2017/12/06/apple-video-team-michelle-lee/ |website=MacRumors |date=December 6, 2017 |access-date=December 8, 2017 |archive-date=December 8, 2017 |archive-url=https://web.archive.org/web/20171208231516/https://www.macrumors.com/2017/12/06/apple-video-team-michelle-lee/ |url-status=live }} and a few days later, also hired Philip Matthys and Jennifer Wang Grazier from Hulu and Legendary Entertainment, respectively.{{cite web |first=Todd |last=Spangler |title=Apple Raids Hulu, Legendary to Fill Business Affairs Posts on Content Team (EXCLUSIVE) |url=https://variety.com/2017/digital/news/apple-philip-matthys-hulu-jennifer-wang-grazier-legendary-1202637357/ |website=Variety |date=December 12, 2017 |access-date=December 13, 2017 |archive-date=December 12, 2017 |archive-url=https://web.archive.org/web/20171212214057/http://variety.com/2017/digital/news/apple-philip-matthys-hulu-jennifer-wang-grazier-legendary-1202637357/ |url-status=live }}{{cite web |first=Juli |last=Clover |title=Apple Bolsters Video Team With Hires From Hulu and Legendary Entertainment |url=https://www.macrumors.com/2017/12/12/apple-video-team-hulu-legendary-hires/ |website=MacRumors |date=December 12, 2017 |access-date=December 13, 2017 |archive-date=December 13, 2017 |archive-url=https://web.archive.org/web/20171213143354/https://www.macrumors.com/2017/12/12/apple-video-team-hulu-legendary-hires/ |url-status=live }}

On October 19, 2020, Apple launched Apple Music TV via Apple Music and the Apple TV app in the United States. Apple Music TV is a free, continuous 24/7 livestream focused on music videos, akin to the early days of MTV. Apple Music TV plans on having premieres of new music videos occur every Friday at 12PM ET, as well as occasional artist and themed takeovers, airings of Apple Music original documentaries and films, live events and shows, and chart countdowns. The service launched with a countdown of the 100 most streamed songs in the US of all time on Apple Music.{{cite web |last1=Aswad |first1=Jem |title=Apple Launches 'Apple Music TV,' a 24-Hour Music Video Livestream |url=https://variety.com/2020/music/news/apple-music-tv-launch-videos-1234809088/ |website=Variety |access-date=20 October 2020 |language=en |date=19 October 2020 |archive-date=October 20, 2020 |archive-url=https://web.archive.org/web/20201020084214/https://variety.com/2020/music/news/apple-music-tv-launch-videos-1234809088/ |url-status=live }} On May 17, 2022, Apple Music announced Apple Music Live, a new concert series that kicks off with Harry Styles live from New York on May 20.{{Cite web |date=2022-05-17 |title=Introducing #AppleMusicLive, a new concert series with your favorite artists... |url=https://twitter.com/AppleMusic/status/1526548422010064896/ |url-status=live |archive-url=https://web.archive.org/web/20220715204756/https://twitter.com/AppleMusic/status/1526548422010064896/ |archive-date=July 15, 2022 |access-date=2022-07-15 |website=Twitter |language=en-US}}

On October 19, 2021, Apple introduced the discounted Apple Music Voice plan at $4.99/month, which limits subscribers to only accessing the service's music library and playback features through Siri.{{Cite web |last=Antonelli |first=William |title=Apple Music Voice: How to get Apple Music for half the price |url=https://www.businessinsider.com/guides/streaming/apple-music-voice-plan |access-date=2022-12-16 |website=Business Insider |language=en-US |archive-date=December 16, 2022 |archive-url=https://web.archive.org/web/20221216144824/https://www.businessinsider.com/guides/streaming/apple-music-voice-plan |url-status=live }} On November 1, 2023, Apple discontinued the Apple Music Voice plan with no explanation.{{Cite web | last = Peters | first = Jay | title = Apple no longer offers the Apple Music Voice Plan | url = https://www.theverge.com/2023/11/1/23942369/apple-music-voice-plan-discontinued | website = The Verge | publisher = Vox Media | date = November 1, 2023 | access-date = November 14, 2023 | archive-date = November 14, 2023 | archive-url = https://web.archive.org/web/20231114211030/https://www.theverge.com/2023/11/1/23942369/apple-music-voice-plan-discontinued | url-status = live }}

On June 24, 2022, Apple Music increased the price of its student plan, available for eligible college students, from $4.99 to $5.99 per month in the U.S. It represented the first price increase for any plan since Apple Music's launch in the country. Similar price increases also occurred to student plans in the U.K. and Canada at the same time.{{Cite web |date=June 24, 2022 |title=Apple Music is raising the price of its student plan in the US, UK and Canada – TechCrunch |url=https://techcrunch.com/2022/06/24/apple-music-raising-price-student-plan-us-uk-canada/ |url-status=live |archive-url=https://web.archive.org/web/20220625202155/https://techcrunch.com/2022/06/24/apple-music-raising-price-student-plan-us-uk-canada/ |archive-date=June 25, 2022 |access-date=2022-06-25}} On October 24, 2022, Apple announced it was to increase pricing of standard Apple Music subscriptions (along with Apple TV+ and Apple One) in many regions. The Individual plan increased $1 to $10.99/month, the Family plan increased $2 to $16.99/month, and the Annual plan for individuals increased $10 to $109/year.{{cite web |author=Juli Clover |date=October 24, 2022 |title=Apple Increasing Pricing of Apple Music, Apple TV+, and Apple One |url=https://www.macrumors.com/2022/10/24/apple-price-increase-services |access-date=November 9, 2022 |publisher=MacRumors |archive-date=November 7, 2022 |archive-url=https://web.archive.org/web/20221107103013/https://www.macrumors.com/2022/10/24/apple-price-increase-services/ |url-status=live }}

In November 2015, Apple launched the Android version of Apple Music, touted by reporters as Apple's first "real" or "user-centric" Android app.{{cite web |last=Kastrenakes |first=Jacob |date=November 10, 2015 |title=Apple Music launches on Android |url=https://www.theverge.com/2015/11/10/9705434/apple-music-android-launch |url-status=live |archive-url=https://web.archive.org/web/20200330163720/https://www.theverge.com/2015/11/10/9705434/apple-music-android-launch |archive-date=March 30, 2020 |access-date=April 22, 2017 |website=The Verge |publisher=Vox Media}}{{cite web |last=Panzarino |first=Matthew |date=November 10, 2015 |title=Apple Music Comes To Android As An Emissary |url=https://techcrunch.com/2015/11/10/apple-music-comes-to-android/ |url-status=live |archive-url=https://web.archive.org/web/20170422213354/https://techcrunch.com/2015/11/10/apple-music-comes-to-android/ |archive-date=April 22, 2017 |access-date=April 22, 2017 |website=TechCrunch |publisher=AOL}} The app was updated in April 2017 to match the service's iOS 10 design.{{cite web |last=Clover |first=Juli |date=April 4, 2017 |title=Apple Music for Android Gets Major iOS-Style Design Revamp |url=https://www.macrumors.com/2017/04/04/apple-music-android-ios-style-revamp/ |url-status=live |archive-url=https://web.archive.org/web/20170624003212/https://www.macrumors.com/2017/04/04/apple-music-android-ios-style-revamp/ |archive-date=June 24, 2017 |access-date=June 8, 2017 |website=MacRumors}}{{cite web |last=Garun |first=Natt |date=April 4, 2017 |title=Apple Music for Android gets updated with iOS 10 features |url=https://www.theverge.com/2017/4/4/15181110/apple-music-android-update-ios-10-features-lyrics |url-status=live |archive-url=https://web.archive.org/web/20170619194057/https://www.theverge.com/2017/4/4/15181110/apple-music-android-update-ios-10-features-lyrics |archive-date=June 19, 2017 |access-date=June 8, 2017 |website=The Verge |publisher=Vox Media}} On November 30, 2018, Apple added support for Apple Music on Amazon Echo speakers, after previously only being accessible on Apple's own HomePod speakers.{{Cite news |last=Lovejoy |first=Ben |date=November 30, 2018 |title=Apple Music coming to Amazon Echo speakers in time for the holidays |work=9to5Mac.com |url=https://9to5mac.com/2018/11/30/apple-music-on-echo/ |url-status=live |access-date=November 30, 2018 |archive-url=https://web.archive.org/web/20200330163724/https://9to5mac.com/2018/11/30/apple-music-on-echo/ |archive-date=March 30, 2020}}

On September 5, 2019, Apple released the first version of an Apple Music web player in beta. The web player gives users full access to their music libraries along with similar features from the Apple Music app, while it is missing key features that are expected to be added later. A Windows 11 app was released in beta in January 2023, to replace the aging iTunes for Windows.{{Cite web |last=Aguilar |first=Nelson |title=New Apple Music, TV and Devices Apps Now Available on Windows |url=https://www.cnet.com/tech/services-and-software/new-apple-music-tv-and-devices-apps-now-available-on-windows/ |access-date=2023-02-27 |website=CNET |language=en |archive-date=February 27, 2023 |archive-url=https://web.archive.org/web/20230227083844/https://www.cnet.com/tech/services-and-software/new-apple-music-tv-and-devices-apps-now-available-on-windows/ |url-status=live }}

Apple has added personalized music playlists to the service, with the September 2016 launch of "My New Music Mix",{{cite web |first=Sarah |last=Perez |title=Apple rolls out its new, personalized playlists to Apple Music subscribers on iOS, macOS betas |url=https://techcrunch.com/2016/09/05/apple-rolls-out-its-new-personalized-playlists-to-apple-music-subscribers-on-ios-macos-betas/ |website=TechCrunch |publisher=AOL |date=September 5, 2016 |access-date=April 22, 2017 |archive-date=April 19, 2017 |archive-url=https://web.archive.org/web/20170419094826/https://techcrunch.com/2016/09/05/apple-rolls-out-its-new-personalized-playlists-to-apple-music-subscribers-on-ios-macos-betas/ |url-status=live }} and the June 2017 launch of "My Chill Mix".{{cite web |first=Matthew |last=Panzarino |title=Apple Music's first new personalized playlist wants you to Chill |url=https://techcrunch.com/2017/06/27/apple-musics-first-new-personalized-playlist-wants-you-to-chill/ |website=TechCrunch |publisher=AOL |date=June 27, 2017 |access-date=June 28, 2017 |archive-date=June 28, 2017 |archive-url=https://web.archive.org/web/20170628025147/https://techcrunch.com/2017/06/27/apple-musics-first-new-personalized-playlist-wants-you-to-chill/ |url-status=live }}{{cite web |first=Mitchel |last=Broussard |title=Apple Music's New Curated Playlist 'My Chill Mix' Begins Appearing for Some Subscribers |url=https://www.macrumors.com/2017/06/27/apple-music-my-chill-mix/ |website=MacRumors |date=June 27, 2017 |access-date=June 28, 2017 |archive-date=November 21, 2017 |archive-url=https://web.archive.org/web/20171121125350/https://www.macrumors.com/2017/06/27/apple-music-my-chill-mix/ |url-status=live }}

On December 13, 2018, Apple discontinued Apple Music's "Connect" feature in favor for their redesigned approach to artist profiles and the ability for users to share their music and playlists with friends and followers introduced in iOS 11.{{Cite web|url=https://variety.com/2018/digital/news/apple-music-connect-dsicontinued-1203089337/|title=Apple Music Phases Out Connect Social Feed|last=Roettgers|first=Janko|date=2018-12-13|website=Variety|language=en|access-date=2018-12-27|archive-date=January 2, 2019|archive-url=https://web.archive.org/web/20190102095444/https://variety.com/2018/digital/news/apple-music-connect-dsicontinued-1203089337/|url-status=live}}

On November 15, 2019, Apple released a new Apple Music feature called Apple Music Replay, which is a year-end playlist showing users their favorite tracks of the entire year, a feature similar to Spotify Wrapped. On November 20, 2019, Apple introduced Apple Music for Business, offering customized playlists for partnered retailers,{{Cite web|url=https://www.digitalmusicnews.com/2019/11/20/apple-music-for-business-launches/|title=Apple announces plan to sell custom playlists of muzak for business|last=Thomsen|first=Michael|date=2019-11-20|website=Digital Music News|access-date=2019-11-22|archive-date=July 26, 2020|archive-url=https://web.archive.org/web/20200726070247/https://www.digitalmusicnews.com/2019/11/20/apple-music-for-business-launches/|url-status=live}} while also revealing that the platform's catalog now hosted over 60 million songs.{{Cite web |title=Music |url=https://www.apple.com/music/ |url-status=live |archive-url=https://web.archive.org/web/20200330163728/https://www.apple.com/music/ |archive-date=March 30, 2020 |access-date=2019-11-20 |website=Apple |language=en-US}}

In 2020, Apple Music sealed deals with Universal Music Group, Sony Music and Warner Music Group for further promotion and streaming allowance of songs from artists on their labels.{{Cite news|url=https://www.ft.com/content/2b57fc8c-ef3b-40f5-83a5-2373ff203bfb|title=Apple Music strikes new multiyear deals with major record labels|newspaper=Financial Times|date=March 12, 2020|last1=Nicolaou|first1=Anna|access-date=March 12, 2020|archive-date=March 30, 2020|archive-url=https://web.archive.org/web/20200330163728/https://www.ft.com/content/2b57fc8c-ef3b-40f5-83a5-2373ff203bfb|url-status=live}}{{cite news|title=Apple Music renews contract with Universal, Sony and Warner|url=https://musicbiznation.com/news/apple-music-renews-contract-universal-sony-warner/|publisher=Music Biz Nation|date=March 15, 2020|access-date=October 21, 2020|archive-date=September 19, 2020|archive-url=https://web.archive.org/web/20200919160050/https://musicbiznation.com/news/apple-music-renews-contract-universal-sony-warner/|url-status=live}}

From October 30, 2020, Apple Music was included in the Apple One bundle along with several other Apple services such as News, iCloud, Arcade, and TV Plus.{{Cite web|last=Rayome|first=Alison DeNisco|title=Apple One subscription bundle: Everything included and how to sign up now|url=https://www.cnet.com/how-to/apple-one-subscription-bundle-everything-included-and-how-to-sign-up-now/|access-date=2021-06-27|website=CNET|language=en|archive-date=May 16, 2021|archive-url=https://web.archive.org/web/20210516121448/https://www.cnet.com/how-to/apple-one-subscription-bundle-everything-included-and-how-to-sign-up-now/|url-status=live}}

On May 17, 2021, Apple announced that Apple Music would begin offering lossless audio via the ALAC codec in June 2021, along with music mixed in Dolby Atmos, all at no additional cost to Apple Music subscribers.{{cite web |title=Apple Music announces Spatial Audio and Lossless Audio |url=https://www.apple.com/newsroom/2021/05/apple-music-announces-spatial-audio-and-lossless-audio/ |website=Apple Newsroom |access-date=17 May 2021 |archive-date=May 25, 2021 |archive-url=https://web.archive.org/web/20210525190429/https://www.apple.com/newsroom/2021/05/apple-music-announces-spatial-audio-and-lossless-audio/ |url-status=live }} In July 2021, the Android version of the app also received support for lossless and spatial audio with Dolby Atmos, though the features were not mentioned in the update release notes.{{cite web |last=Moon |first=Mariella |title=Apple Music's lossless and spatial audio streaming arrive on Android devices |url=https://www.engadget.com/apple-music-lossless-spatial-audio-streaming-android-034510410.html |website=Engadget |date=23 July 2021 |access-date=23 July 2021 |archive-date=July 23, 2021 |archive-url=https://web.archive.org/web/20210723093523/https://www.engadget.com/apple-music-lossless-spatial-audio-streaming-android-034510410.html |url-status=live }} By December 28, 2021, Apple Music had upgraded its entire catalogue of 90 million tracks to have lossless audio.{{Cite web|date=2021-12-29|title=Apple Music Is 100% Lossless: Entire 90 Million Song Catalog Upgraded|url=https://www.digitalmusicnews.com/2021/12/29/apple-music-lossless-entire-catalog-goal-2021/|access-date=2022-01-09|website=Digital Music News|language=en-US|archive-date=December 30, 2021|archive-url=https://web.archive.org/web/20211230203124/https://www.digitalmusicnews.com/2021/12/29/apple-music-lossless-entire-catalog-goal-2021/|url-status=live}}

On September 22, 2022, Apple announced that it has signed a multi-year deal with the NFL to have Apple Music become the main sponsor of the Super Bowl halftime show beginning with Super Bowl LVII.{{Cite web |date=September 22, 2022 |title=NFL Introduces the Apple Music Super Bowl Halftime Show |url=https://nflcommunications.com/Pages/NFL-Introduces-the-Apple-Music-Super-Bowl-Halftime-Show.aspx |access-date=2022-09-23 |website=NFL Communications (press release) |archive-date=September 23, 2022 |archive-url=https://web.archive.org/web/20220923190527/https://nflcommunications.com/Pages/NFL-Introduces-the-Apple-Music-Super-Bowl-Halftime-Show.aspx |url-status=live }}

With the release of iOS 16.2 on December 13, 2022, Apple introduced the "Apple Music Sing" karaoke feature, which introduces real-time lyrics and on supported devices a new slider which allows for the volume of vocals to be adjusted independently from a track's instrumentals on supported songs.{{Cite web |last=Potuck |first=Michael |date=2022-12-13 |title=Hands-on: How to use Apple Music Sing karaoke feature in iOS 16.2 |url=https://9to5mac.com/2022/12/13/how-to-use-apple-music-sing-karaoke-feature/ |access-date=2022-12-16 |website=9to5Mac |language=en-US |archive-date=December 16, 2022 |archive-url=https://web.archive.org/web/20221216144212/https://9to5mac.com/2022/12/13/how-to-use-apple-music-sing-karaoke-feature/ |url-status=live }}

Apple is partnering with Bharti Airtel to provide its music and video streaming services to the telecom company's premium clients in India from 2024 at no cost.{{Cite web |last1=Kalra |first1=Aditya |last2=Vengattil |first2=Munsif |date=28 August 2024 |title=Apple eyes bigger slice of India's streaming, music market with Airtel deal |url=https://www.reuters.com/business/media-telecom/indias-bharti-airtel-announces-content-partnership-with-apple-2024-08-27/ |access-date=2 September 2024 |website=Reuters}}

In February 2024, Djay added support for DJing with tracks from Apple Music on MacOS, Windows, Android, iPad, iPhone, and Vision Pro.{{Cite web |last=Morse |first=Phil |date=2024-02-01 |title=Apple Music Streaming Comes To Djay Pro On All Platforms |url=https://www.digitaldjtips.com/apple-music-streaming-djay-pro-all-platforms/ |access-date=2025-05-01 |website=Digital DJ Tips |language=en-US}} In March 2025, Apple announced "DJ with Apple Music", expanding compatibility with DJ software to Rekordbox, Serato, and Engine DJ and adding support for some stand-alone DJ hardware from AlphaTheta (OMNIS-DUO and XDJ-AZ),{{Cite web |title=Apple Music support added to rekordbox and all-in-one DJ systems OMNIS-DUO and XDJ-AZ - AlphaTheta |url=https://alphatheta.com/en/information/apple-music-support-added-to-rekordbox-and-all-in-one-dj-systems-omnis-duo-and-xdj-az/ |access-date=2025-05-15 |website=alphatheta.com |language=en-US}} Denon, and Numark.{{Cite web |last=Morse |first=Phil |date=2025-03-25 |title=Apple Music Comes To Serato, Rekordbox, EngineDJ, AlphaTheta... |url=https://www.digitaldjtips.com/apple-music-serato-rekordbox-alphatheta-numark-denondj-enginedj/ |access-date=2025-05-01 |website=Digital DJ Tips |language=en-US}}{{Cite web |last=will |date=2025-03-25 |title=Apple Music Streaming Arrives in Rekordbox, Serato & Engine DJ |url=https://wearecrossfader.co.uk/blog/apple-music-update/ |access-date=2025-05-01 |website=We Are Crossfader - Learn How To DJ Online |language=en-GB}} However, stem mixing functionality is disabled with streaming music.{{Cite web |last=Morse |first=Phil |date=2024-02-02 |title=First Look At Algoriddim Djay Pro's Apple Music Integration |url=https://www.digitaldjtips.com/first-look-at-algoriddim-djay-pros-apple-music-integration/ |access-date=2025-05-01 |website=Digital DJ Tips |language=en-US}}

{{As of|2025|04}}, the most streamed song of all time on Apple Music is "Blinding Lights" by The Weeknd with more than 5 billion plays worldwide.{{Cite web |title=Apple Music Live returns for a brand-new season with Ed Sheeran |url=https://www.apple.com/pt/newsroom/2023/05/apple-music-live-returns-for-a-brand-new-season-with-ed-sheeran/ |access-date=2023-05-11 |website=Apple Newsroom (Portugal) |language=pt-PT |archive-date=May 11, 2023 |archive-url=https://web.archive.org/web/20230511133803/https://www.apple.com/pt/newsroom/2023/05/apple-music-live-returns-for-a-brand-new-season-with-ed-sheeran/ |url-status=live }} It overtook Ed Sheeran's "Shape of You" in 2023 and remains the most-streamed song.

{{Infobox online service

| name = Apple Music Classical

| logo =

| logo_size = 150px

| image = Apple Music Classical for Android.png

| image_size = 130px

| caption = Screenshot of the Apple Music Classical app on Android 15

| launched = {{Start date and age|2023|3|28}}

| developer = Apple Inc.

| key_people =

| pricing = Included with Apple Music subscription

| platform = iOS, iPadOS, Android

| availability = 161 countries Widely in the Americas, Europe, Asia, and Oceania, and in parts of Africa and the Middle East

| website = {{Unbulleted list

| Home Page: {{URL|https://learn.applemusic.apple/apple-music-classical}}

}}

| updated =

}}

On August 13, 2021, Apple acquired classical music streaming service Primephonic, and announced that it would become the basis for a new Apple Music app dedicated to classical music, planned to launch in 2022.{{Cite web |title=Apple Acquires Classical Music Service Primephonic, Will Launch Dedicated Classical Music App |url=https://www.macrumors.com/2021/08/30/apple-acquires-primephonic-classical-music-service/ |access-date=2023-01-23 |website=MacRumors |date=August 30, 2021 |language=en |archive-date=January 23, 2023 |archive-url=https://web.archive.org/web/20230123204218/https://www.macrumors.com/2021/08/30/apple-acquires-primephonic-classical-music-service/ |url-status=live }} The Apple Music Classical app was released for iOS on March 28, 2023;{{cite web |last1=Peters |first1=Jay |title=Apple Music Classical is now available from the App Store |url=https://www.theverge.com/2023/3/27/23659326/apple-music-classical-available-download-app-store-ios/ |access-date=28 March 2023 |website=The Verge |date=March 28, 2023 |language=en |archive-date=September 6, 2023 |archive-url=https://web.archive.org/web/20230906063405/https://www.theverge.com/2023/3/27/23659326/apple-music-classical-available-download-app-store-ios |url-status=live }} for Android on May 30, 2023;{{Cite web |last=Malik |first=Aisha |date=2023-05-30 |title=Apple Music Classical is now available on Android |url=https://techcrunch.com/2023/05/30/apple-music-classical-is-now-available-on-android/ |access-date=2023-09-06 |website=TechCrunch |language=en-US |archive-date=June 27, 2023 |archive-url=https://web.archive.org/web/20230627133450/https://techcrunch.com/2023/05/30/apple-music-classical-is-now-available-on-android/ |url-status=live }} and for iPad on November 16, 2023.{{cite web |last1=Roth |first1=Emma |title=Apple Music Classical for the iPad is here |url=https://www.theverge.com/2023/11/16/23963659/apple-music-classical-available-ipads |access-date=16 November 2023 |date=2023-11-16 |website=The Verge |language=en |archive-date=November 16, 2023 |archive-url=https://web.archive.org/web/20231116173028/https://www.theverge.com/2023/11/16/23963659/apple-music-classical-available-ipads |url-status=live }} The Apple Music Classical app is currently translated only in English, German, Spanish, French, Italian, Brazilian Portuguese, and Dutch.{{Cite web |date=2023-12-12 |title=Availability of Apple Media Services |url=https://support.apple.com/en-us/HT204411 |access-date=2024-01-05 |website=Apple Support |language=en |archive-date=November 2, 2019 |archive-url=https://web.archive.org/web/20191102165409/https://support.apple.com/en-us/HT204411 |url-status=live }}

The app is available for Apple Music subscribers exclusively and provides a customized user experience based on allowing users to browse works by individual pieces and movements (including individual and "Editor's Choice" selections of recordings), composers, performers (including soloists, orchestras, ensembles, choirs, and conductors), periods, and instruments. The app also features biographical profiles of composers (including specially-commissioned portraits), and curated playlists. Recordings are also being remastered for spatial audio, with at least one new album with spatial audio released per-week.{{Cite web |last=Perez |first=Ivan Mehta and Sarah |date=2023-03-28 |title=Apple Music Classical is now available for download to everyone |url=https://techcrunch.com/2023/03/28/apple-music-classical-is-now-available-for-download-to-everyone/ |access-date=2023-09-06 |website=TechCrunch |language=en-US |archive-date=September 6, 2023 |archive-url=https://web.archive.org/web/20230906031204/https://techcrunch.com/2023/03/28/apple-music-classical-is-now-available-for-download-to-everyone/ |url-status=live }}

On September 5, 2023, Apple acquired the classical music label BIS Records.{{Cite web |last=Lunden |first=Ingrid |date=2023-09-05 |title=Apple's BIS acquisition is a bet on a classical music catalogue, and on building cred in the industry |url=https://techcrunch.com/2023/09/05/apples-bis-acquisition-is-a-bet-on-a-classical-music-catalogue-and-on-building-cred-in-the-industry/ |access-date=2023-09-05 |website=TechCrunch |language=en-US |archive-date=September 5, 2023 |archive-url=https://web.archive.org/web/20230905221109/https://techcrunch.com/2023/09/05/apples-bis-acquisition-is-a-bet-on-a-classical-music-catalogue-and-on-building-cred-in-the-industry/ |url-status=live }}

{{Update|section|date=December 2020}}

Apple Music received mixed reviews at launch. Among the criticism, reviewers wrote that the user interface was "not intuitive",{{cite web |first=Daniel B. |last=Kline |title=Apple Music: The Good, the Bad, and the Ugly |url=https://www.fool.com/investing/general/2015/07/20/apple-music-the-good-the-bad-and-the-ugly.aspx |website=The Motley Fool |date=July 20, 2015 |access-date=June 8, 2017 |archive-date=July 9, 2017 |archive-url=https://web.archive.org/web/20170709064135/https://www.fool.com/investing/general/2015/07/20/apple-music-the-good-the-bad-and-the-ugly.aspx |url-status=live }} and an "embarrassing and confusing mess".{{cite web |first=Yoni |last=Heisler |title=Apple Music on iTunes is an embarrassing and confusing mess |url=https://bgr.com/2015/07/09/apple-music-problems-itunes/ |website=Boy Genius Report |publisher=Penske Media Corporation |date=July 9, 2015 |access-date=June 8, 2017 |archive-date=June 19, 2017 |archive-url=https://web.archive.org/web/20170619163117/https://bgr.com/2015/07/09/apple-music-problems-itunes/ |url-status=live }} They also wrote about battery life problems.{{cite web |first=Lisa |last=Eadicicco |title=I ditched Spotify to use Apple Music — and I don't miss it |url=http://www.businessinsider.com/apple-music-review-2015-7 |website=Business Insider |publisher=Axel Springer SE |date=July 5, 2015 |access-date=June 8, 2017 |archive-date=July 24, 2017 |archive-url=https://web.archive.org/web/20170724094949/http://www.businessinsider.com/apple-music-review-2015-7 |url-status=live }} However, the service was praised for its smart functions. Christina Warren of Mashable noted the emphasis on human curation in Apple Music, pointing out the various human-curated radio stations and the accuracy of the curated playlists recommended to users in the "For Me" section. The author concluded saying "[The] For Me section alone has made me excited about music for the first time in a long time."{{cite web |first=Christina |last=Warren |title=Apple Music first look: It's all about curation, curation, curation |url=http://mashable.com/2015/06/30/apple-music-hands-on/ |website=Mashable |date=June 30, 2015 |access-date=June 8, 2017 |archive-date=July 21, 2015 |archive-url=https://web.archive.org/web/20150721173406/http://mashable.com/2015/06/30/apple-music-hands-on/ |url-status=live }} Sam Machkovech of Ars Technica wrote that Apple's emphasis on unsigned artist participation in the Connect feature could be an effort to restore the company's former reputation as a "tastemaker" in the mid-2000s.

Apple Music's major redesign in iOS 10 received more positive reviews. Caitlin McGarry of Macworld praised Apple for having "cleaned up the clutter, reconsidered the navigation tools, put your library front and center, and added algorithmically created playlists to rival Spotify's." She noted bigger fonts, large amounts of white space, and she welcomed changes to various functionalities, concluding with the statement that "Apple Music's redesign is a huge improvement over its previous incarnation, and a clear sign that Apple is listening to its customers".{{cite web|url=https://www.macworld.com/article/3120412/ios/apple-music-ios-10-overview.html|title=Apple Music in iOS 10: Smart, simple, but still imperfect|last=McGarry|first=Caitlin|date=September 15, 2016|website=Macworld|publisher=International Data Group|access-date=June 8, 2017|archive-date=June 2, 2017|archive-url=https://web.archive.org/web/20170602063654/http://www.macworld.com/article/3120412/ios/apple-music-ios-10-overview.html|url-status=live}} However, another Macworld editor, Oscar Raymundo, criticized the new design, writing that "Apple Music in iOS 10 is not as elegant or intuitive as Apple promised. The music service added more needless options, key actions like repeat got buried, and the For You section leaves a lot to be desired".{{cite web |first=Oscar |last=Raymundo |title=Apple Music's big iOS 10 redesign fails to impress |url=https://www.macworld.com/article/3099242/iphone-ipad/apple-musics-big-ios-10-redesign-fails-to-impress.html |website=Macworld |publisher=International Data Group |date=July 26, 2016 |access-date=June 8, 2017 |archive-date=December 11, 2017 |archive-url=https://web.archive.org/web/20171211160855/https://www.macworld.com/article/3099242/iphone-ipad/apple-musics-big-ios-10-redesign-fails-to-impress.html |url-status=live }} Jordan Novet of VentureBeat wrote positively about the changes, stating "Apple has improved the overall design, as well as the experience".{{cite web |first=Jordan |last=Novet |title=Apple Music in iOS 10: Refined in both look and feel |url=https://venturebeat.com/2016/09/06/apple-music-ios-10-review/ |website=VentureBeat |date=September 6, 2016 |access-date=June 8, 2017 |archive-date=May 11, 2017 |archive-url=https://web.archive.org/web/20170511185228/https://venturebeat.com/2016/09/06/apple-music-ios-10-review/ |url-status=live }}

In December 2017, singer-songwriter Neil Young released a new archive as part of his Neil Young Archives project and criticized Apple for the audio quality offered by its Apple Music streaming service, stating: "Apple Music controls the audio quality that is served to the masses and chooses to not make high quality available, reducing audio quality to between 5 percent and 20 percent of the master I made in the studio in all cases. So, the people hear 5 percent to 20 percent of what I created. ... Apple not offering a top-quality tier has led labels to stop making quality products available to the masses".{{cite web |first=Chris |last=Matyszcyk |title=Neil Young savages Apple over audio quality |url=https://www.cnet.com/news/neil-young-savages-apple-over-audio-quality/ |website=CNET |publisher=CBS Interactive |date=December 5, 2017 |access-date=December 8, 2017 |archive-date=December 7, 2017 |archive-url=https://web.archive.org/web/20171207061247/https://www.cnet.com/news/neil-young-savages-apple-over-audio-quality/ |url-status=live }} Young's claim, however, did not stand up to technical scrutiny, with Apple delivering an industry-standard high-quality bitrate of 256 kbit/s AAC, slightly edging out Spotify in quality, which uses a 320 kbit/s Ogg Vorbis bitrate.{{Cite web|url=https://www.theverge.com/this-is-my-next/2018/10/5/17927798/best-music-streaming-service-price-comparison-features|title=Spotify vs. Apple Music: the best music streaming service|last=Etienne|first=Stefan|date=2018-10-05|website=The Verge|language=en|access-date=2020-02-15|archive-date=April 5, 2020|archive-url=https://web.archive.org/web/20200405024159/https://www.theverge.com/this-is-my-next/2018/10/5/17927798/best-music-streaming-service-price-comparison-features|url-status=live}}

The implementation of iCloud Music Library caused significant issues for users. There were reports about music libraries being impacted by issues such as tracks moved to other albums, album art not matching the music, duplicate artists{{cite web |first=Ronald |last=Chavez |title=Major iTunes 12.2 bug is ruining music libraries |url=http://mashable.com/2015/07/01/itunes-icloud-music-library-bug/ |website=Mashable |date=July 1, 2015 |access-date=June 8, 2017 |archive-date=June 29, 2017 |archive-url=https://web.archive.org/web/20170629164141/http://mashable.com/2015/07/01/itunes-icloud-music-library-bug/ |url-status=live }} and songs, missing tracks, and synchronization problems.{{cite web |first=Ronald |last=Chavez |title=Influential Apple fan trashes Apple Music, calls it a nightmare |url=http://mashable.com/2015/07/23/apple-music-nightmare/ |website=Mashable |date=July 23, 2015 |access-date=June 8, 2017 |archive-date=June 14, 2017 |archive-url=https://web.archive.org/web/20170614004314/http://mashable.com/2015/07/23/apple-music-nightmare/ |url-status=live }}{{cite web |first=Chris |last=Welch |title=Apple Music has an iCloud problem |url=https://www.theverge.com/2015/7/1/8877129/apple-music-icloud-problems |website=The Verge |publisher=Vox Media |date=July 1, 2015 |access-date=June 8, 2017 |archive-date=September 21, 2017 |archive-url=https://web.archive.org/web/20170921122714/https://www.theverge.com/2015/7/1/8877129/apple-music-icloud-problems |url-status=live }} Mashable wrote that "Apple has not yet publicly acknowledged the problem or responded to our request for comment".

iCloud Music Library has also been reported to delete music from users' local storage,{{cite web |first=Roger |last=Fingas |title=Apple Music users complain iCloud Music Library deletes, renames iTunes content |url=https://appleinsider.com/articles/15/07/01/apple-music-users-complain-icloud-music-library-deletes-renames-itunes-content |website=AppleInsider |date=July 1, 2015 |access-date=June 8, 2017 |archive-date=June 16, 2017 |archive-url=https://web.archive.org/web/20170616083035/http://appleinsider.com/articles/15/07/01/apple-music-users-complain-icloud-music-library-deletes-renames-itunes-content |url-status=live }} though this has been disputed by other publications as caused by user error or another application.{{cite web |first=Kirk |last=McElhearn |title=Apple Music doesn't delete your music files |url=https://www.macworld.com/article/3066789/streaming-media/apple-music-doesnt-delete-your-music-files.html |website=Macworld |publisher=International Data Group |date=May 6, 2016 |access-date=June 8, 2017 |archive-date=June 9, 2017 |archive-url=https://web.archive.org/web/20170609081331/http://www.macworld.com/article/3066789/streaming-media/apple-music-doesnt-delete-your-music-files.html |url-status=live }} Additionally, the feature was reported to have replaced uploaded content with a version locked with digital rights management. In July 2016, Apple switched the matching technology to incorporate features identical to iTunes Match, specifically the use of "audio fingerprints" to scan sound data. The new technology also removed DRM from downloaded matched songs.{{cite web |first=Benjamin |last=Mayo |title=Apple rolling out more accurate song matching algorithm to Apple Music subscribers, identical to iTunes Match |url=https://9to5mac.com/2016/07/18/apple-rolling-out-more-accurate-song-matching-algorithm-to-apple-music-subscribers-identical-to-itunes-match/ |website=9to5Mac |date=July 18, 2016 |access-date=July 8, 2017 |archive-date=April 5, 2018 |archive-url=https://web.archive.org/web/20180405030528/https://9to5mac.com/2016/07/18/apple-rolling-out-more-accurate-song-matching-algorithm-to-apple-music-subscribers-identical-to-itunes-match/ |url-status=live }}{{cite web |first=Sarah |last=Perez |title=One of Apple Music's biggest problems is getting fixed |url=https://techcrunch.com/2016/07/18/one-of-apple-musics-biggest-problems-is-getting-fixed/ |website=TechCrunch |publisher=AOL |date=July 18, 2016 |access-date=July 8, 2017 |archive-date=September 18, 2017 |archive-url=https://web.archive.org/web/20170918115019/https://techcrunch.com/2016/07/18/one-of-apple-musics-biggest-problems-is-getting-fixed/ |url-status=live }}

In August 2016, Frank Ocean released Blonde exclusively on Apple Music. The decision was made by Ocean independently, without Def Jam Recordings, his former label, being a part of the deal. The exclusive deal reportedly "ignited a music streaming war".{{cite web |first=Natalie |last=Robehmed |title=Frank Ocean Just Went Independent And Ignited A Music Streaming War |url=https://www.forbes.com/sites/natalierobehmed/2016/08/23/frank-ocean-just-ignited-a-streaming-war-with-apple-and-universal-music/ |website=Forbes |date=August 23, 2016 |access-date=June 9, 2017 |archive-date=August 25, 2016 |archive-url=https://web.archive.org/web/20160825155931/http://www.forbes.com/sites/natalierobehmed/2016/08/23/frank-ocean-just-ignited-a-streaming-war-with-apple-and-universal-music/ |url-status=live }} The move followed in the footsteps of other artists, including Adele, Coldplay, Future, Drake, Beyoncé, Rihanna, and Kanye West, who released albums on exclusive terms with music streaming competitors of leading service Spotify. Jonathan Prince, Spotify's head of communications, told The Verge that "We're not really in the business of paying for exclusives, because we think they're bad for artists and they're bad for fans. Artists want as many fans as possible to hear their music, and fans want to be able to hear whatever they're excited about or interested in — exclusives get in the way of that for both sides. Of course, we understand that short promotional exclusives are common and we don't have an absolute policy against them, but we definitely think the best practice for everybody is wide release".{{cite web |first=Micah |last=Singleton |title=Does Spotify need to go after exclusive content? |url=https://www.theverge.com/2016/2/18/11054460/spotify-exclusive-content-apple-tidal |website=The Verge |publisher=Vox Media |date=February 18, 2016 |access-date=June 9, 2017 |archive-date=April 22, 2017 |archive-url=https://web.archive.org/web/20170422030231/http://www.theverge.com/2016/2/18/11054460/spotify-exclusive-content-apple-tidal |url-status=live }} After a 2 week period, Blonde was released on Spotify.{{Cite web |last=Plaugic |first=Lizzie |date=2016-09-09 |title=Frank Ocean's Blonde is now on Spotify |url=https://www.theverge.com/2016/9/9/12865270/frank-ocean-blonde-spotify-stream |access-date=2023-10-30 |website=The Verge |language=en |archive-date=August 27, 2017 |archive-url=https://web.archive.org/web/20170827001347/https://www.theverge.com/2016/9/9/12865270/frank-ocean-blonde-spotify-stream |url-status=live }}

Ocean's independent move to Apple Music exclusivity caused "a major fight in the music industry",{{cite web |first=Micah |last=Singleton |title=Frank Ocean's release of Blonde marks the start of a major fight in the music industry |url=https://www.theverge.com/2016/8/24/12627578/frank-ocean-blonde-apple-music-exclusive-universal |website=The Verge |publisher=Vox Media |date=August 24, 2016 |access-date=June 9, 2017 |archive-date=May 4, 2017 |archive-url=https://web.archive.org/web/20170504212057/https://www.theverge.com/2016/8/24/12627578/frank-ocean-blonde-apple-music-exclusive-universal |url-status=live }} and Universal Music Group reportedly banned the practice of exclusive releases for its signed artists.{{cite web |first=Edward |last=Helmore |title=Universal reportedly outlaws streaming 'exclusives' after Frank Ocean release |url=https://www.theguardian.com/business/2016/aug/23/universal-streaming-exclusives-frank-ocean-release |website=The Guardian |date=August 23, 2016 |access-date=June 9, 2017 |archive-date=June 11, 2017 |archive-url=https://web.archive.org/web/20170611005638/https://www.theguardian.com/business/2016/aug/23/universal-streaming-exclusives-frank-ocean-release |url-status=live }} Soon after, several major record labels followed Universal, marking a significant change in the industry.{{cite web |first=Hannah |last=Karp |title=Music Industry Hits Pause on Exclusive Album-Release Deals |url=https://www.wsj.com/articles/music-industry-hits-pause-on-exclusive-album-release-deals-1473327004 |website=The Wall Street Journal |date=September 8, 2016 |access-date=June 9, 2017 |archive-date=June 2, 2017 |archive-url=https://web.archive.org/web/20170602082911/https://www.wsj.com/articles/music-industry-hits-pause-on-exclusive-album-release-deals-1473327004 |url-status=live }}{{subscription required}} According to unnamed label executives, Spotify had also introduced a new policy that said that the service would not give the same level of promotion once an album arrives on Spotify after other services, including not being prominently featured in playlists.{{cite web |first=Ben |last=Sisario |title=Frank Ocean's 'Blonde' Amplifies Discord in the Music Business |url=https://www.nytimes.com/2016/08/26/business/media/frank-oceans-blonde-amplifies-discord-in-the-music-business.html |website=The New York Times |date=August 25, 2016 |access-date=June 9, 2017 |archive-date=May 19, 2017 |archive-url=https://web.archive.org/web/20170519212443/https://www.nytimes.com/2016/08/26/business/media/frank-oceans-blonde-amplifies-discord-in-the-music-business.html |url-status=live }} Rolling Stone wrote in October 2016 that "if you wanted to keep up with new albums by Beyoncé, Drake, Frank Ocean, and Kanye West, among many others, you would have had to subscribe to not one but two streaming services", adding, "But over the past few months, a backlash has developed against this new reality".{{cite magazine |first=Steve |last=Knopper |title=How Apple Music, Tidal Exclusives Are Reshaping Music Industry |url=https://www.rollingstone.com/music/news/inside-the-war-over-album-exclusives-w443385 |magazine=Rolling Stone |date=October 5, 2016 |access-date=June 9, 2017 |archive-date=June 22, 2017 |archive-url=https://web.archive.org/web/20170622001858/http://www.rollingstone.com/music/news/inside-the-war-over-album-exclusives-w443385 |url-status=live }} Lady Gaga told Apple Music's Beats 1 radio, "I told my label that if they signed those contracts with Apple Music and Tidal, I'd leak all my own new music".

In May 2017, Apple Music executive Jimmy Iovine told Music Business Worldwide, "We tried it. We'll still do some stuff with the occasional artist. The labels don't seem to like it and ultimately it's their content."{{cite web |first=Tim |last=Ingham |title=Jimmy Iovine: 'Musicians taught me everything. Without them, I'm working on the docks.' |url=https://www.musicbusinessworldwide.com/im-nothing-without-musicians-id-be-working-on-the-docks-without-musicians/ |website=Music Business Worldwide |date=May 16, 2017 |access-date=June 9, 2017 |archive-date=June 10, 2017 |archive-url=https://web.archive.org/web/20170610130201/https://www.musicbusinessworldwide.com/im-nothing-without-musicians-id-be-working-on-the-docks-without-musicians/ |url-status=live }}{{cite web |first=Lizzie |last=Plaugic |title=Apple Music is moving away from album exclusives |url=https://www.theverge.com/2017/5/17/15654064/apple-music-exclusives-cutting-back-jimmy-iovine |website=The Verge |publisher=Vox Media |date=May 17, 2017 |access-date=June 9, 2017 |archive-date=June 21, 2017 |archive-url=https://web.archive.org/web/20170621182711/https://www.theverge.com/2017/5/17/15654064/apple-music-exclusives-cutting-back-jimmy-iovine |url-status=live }}

• Apple Music 1 – Apple Music's live radio station
• iTunes Radio – Apple's discontinued free radio service within the Music app
• Comparison of music streaming services
• List of Internet radio stations
• List of online music databases

{{reflist|group=lower-alpha}}

{{Reflist|30em}}

• {{Official website|https://www.apple.com/music|Apple Music}} – official site

{{Apple}}

{{Music streaming services}}

{{Music digital distribution platforms}}

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