Apple TV app

File:Tv-app-2016.png

TV was announced at an Apple media event on October 27, 2016, and was released in the United States on December 12, 2016, with iOS 10.2 and tvOS 10.1, replacing the "Videos" application in earlier versions of iOS. It aggregates television shows and movies from the iTunes Store with content from installed partner apps, and can track progress across devices using the same Apple ID. Only content from Apple's services opens inside the TV app; other content is opened in the linked app.{{Cite web|url=https://www.theverge.com/2016/10/27/13433478/apple-tv-guide-announced-october-event|title=Apple announces a TV app to put all your content in one place|last=Vincent|first=James|date=2016-10-27|website=The Verge|language=en|access-date=2019-10-26|archive-date=2019-10-26|archive-url=https://web.archive.org/web/20191026054251/https://www.theverge.com/2016/10/27/13433478/apple-tv-guide-announced-october-event|url-status=live}}

The app originally contained five sections: "Watch Now", "Sports", "Library", "Store" and "Search".{{cite web|url=https://appadvice.com/post/apples-tv-app-arrives-in-ios-10-2-beta-2/726481|title=Apple's TV App Arrives in iOS 10.2 Beta 2|last1=Dirks|first1=Brent|date=November 7, 2016|website=AppAdvice|publisher=AppAdvice LLC|archive-url=https://archive.today/20171006173051/https://appadvice.com/post/apples-tv-app-arrives-in-ios-10-2-beta-2/726481|archive-date=October 6, 2017|access-date=October 6, 2017}}{{cite web|url=https://www.macstories.net/news/apple-releases-ios-10-2-with-new-emoji-tv-app-and-more/|title=Apple Releases iOS 10.2 with new Emoji, TV App, and More|last1=Viticci|first1=Federico|date=December 13, 2016|website=MacStories|publisher=Federico Viticci & Friends|archive-url=https://archive.today/20171006173256/https://www.macstories.net/news/apple-releases-ios-10-2-with-new-emoji-tv-app-and-more/|archive-date=October 6, 2017|access-date=October 6, 2017}} Push notifications for sports scores can be enabled.{{Cite web|url=https://support.apple.com/guide/tv/sports-atvbce971f19/tvos|title=Sports in the Apple TV app|website=Apple Support|language=en|access-date=2019-10-28|archive-date=2019-10-28|archive-url=https://web.archive.org/web/20191028060935/https://support.apple.com/guide/tv/sports-atvbce971f19/tvos|url-status=live}}

TV received a major redesign following Apple's March 2019 media event, which refocused it as a hub for Apple-distributed video streaming.{{Cite web|url=https://fortune.com/2019/03/24/watch-apple-event-live-stream-television-news-service/|title=Apple's Two-Word Plan for the Future of the Internet: Subscribe Now|website=Fortune|language=en|access-date=2019-10-28|archive-date=2019-10-28|archive-url=https://web.archive.org/web/20191028052506/https://fortune.com/2019/03/24/watch-apple-event-live-stream-television-news-service/|url-status=live}} The new version added support for Apple TV Channels and debuted a new icon similar to the Apple TV hardware icon, replacing the previous icon resembling a television.{{Cite web|url=https://www.macrumors.com/2019/03/25/redesigned-apple-tv-app-channels/|title=Apple Reveals Redesigned Apple TV App With 'Apple TV Channels' Subscription Feature|last=Broussard|first=Mitchel|website=www.macrumors.com|date=25 March 2019 |language=en|access-date=2019-10-26|archive-date=2019-10-26|archive-url=https://web.archive.org/web/20191026054250/https://www.macrumors.com/2019/03/25/redesigned-apple-tv-app-channels/|url-status=live}}

TV was added to the pre-tvOS 3rd generation Apple TV in March 2019, though this version lacks the ability to link with other video on demand apps.{{Cite web|last=Owen|first=Malcolm|date=March 27, 2019|title=The new TV App is coming to third generation Apple TV hardware|url=https://appleinsider.com/articles/19/03/27/the-new-tv-app-is-coming-to-third-generation-apple-tv-hardware|url-status=live|archive-url=https://web.archive.org/web/20191116032058/https://appleinsider.com/articles/19/03/27/the-new-tv-app-is-coming-to-third-generation-apple-tv-hardware|archive-date=2019-11-16|access-date=2019-10-26|website=AppleInsider|language=en}} Picture-in-picture and switching between multiple Apple IDs was added in tvOS 13 to fourth generation and newer Apple TVs.{{Cite web|url=https://www.theverge.com/2019/6/17/18682483/apple-tv-picture-in-picture-mode-tvos-developer-beta-feature|title=Apple is adding picture-in-picture mode to the Apple TV|last=Welch|first=Chris|date=2019-06-17|website=The Verge|language=en|access-date=2019-10-27|archive-date=2019-10-02|archive-url=https://web.archive.org/web/20191002024602/https://www.theverge.com/2019/6/17/18682483/apple-tv-picture-in-picture-mode-tvos-developer-beta-feature|url-status=live}}{{Cite web|url=https://www.apple.com/newsroom/2019/06/tvos-13-powers-the-most-personal-cinematic-experience-ever/|title=tvOS 13 powers the most personal cinematic experience ever|website=Apple Newsroom|language=en-US|access-date=2019-10-27|archive-date=2019-11-05|archive-url=https://web.archive.org/web/20191105202810/https://www.apple.com/newsroom/2019/06/tvos-13-powers-the-most-personal-cinematic-experience-ever/|url-status=live}}

TV was released with macOS Catalina on October 7, 2019, as one of three applications created to replace iTunes.{{cite web|url=https://www.nytimes.com/2019/06/03/technology/wwdc-apple.html|title=Apple's WWDC Highlights: Death of iTunes and $6,000 Macs|last1=Chen|first1=Brian X.|last2=Nicas|first2=Jick|newspaper=The New York Times|date=June 3, 2019|access-date=June 3, 2019|archive-date=June 4, 2019|archive-url=https://web.archive.org/web/20190604074008/https://www.nytimes.com/2019/06/03/technology/wwdc-apple.html|url-status=live}} It supports Dolby Atmos, Dolby Vision, and HDR10 on MacBooks released in 2018 or later, while 4K HDR playback is supported on the iMac Pro{{Cite news|url=https://support.apple.com/en-us/HT207949|title=Find and watch movies with 4K, HDR, Dolby Vision, or Dolby Atmos|website=Apple Support|language=en|access-date=2020-01-24|archive-date=2020-01-24|archive-url=https://web.archive.org/web/20200124183031/https://support.apple.com/en-us/HT207949|url-status=live}} and other Macs released in 2018 or later when connected to a compatible display.{{Cite web|url=https://www.theverge.com/2019/6/3/18650205/apple-macos-catalina-10-15-update-announced-features-wwdc-2019|title=Apple unveils new macOS update with iPad apps|last=Warren|first=Tom|date=June 3, 2019|website=The Verge|access-date=June 3, 2019|archive-date=June 3, 2019|archive-url=https://web.archive.org/web/20190603190106/https://www.theverge.com/2019/6/3/18650205/apple-macos-catalina-10-15-update-announced-features-wwdc-2019|url-status=live}}

TV was released for visionOS on February 2, 2024, alongside the release of the Apple Vision Pro, and includes support for viewing 3D versions of selected movies purchased through the service at no extra cost.{{Cite web |last=Spangler |first=Todd |date=2024-01-16 |title=Apple Vision Pro Will Feature 150-Plus 3D Movies at Launch, Immersive Originals, Disney+, Amazon Prime Video and More |url=https://variety.com/2024/digital/news/apple-vision-pro-3d-movies-streaming-apps-disney-plus-1235873608/ |access-date=2024-02-04 |website=Variety |language=en-US}}

Apple announced in January 2019 that the TV app would be made available on non-Apple platforms for the first time.{{Cite web|url=https://www.cnet.com/news/apple-itunes-airplay-2-coming-to-samsung-tvs-2019/|title=Apple bringing iTunes, AirPlay 2 to Samsung's 2019 TVs|last=Tibken|first=Shara|website=CNET|language=en|access-date=2019-10-26|archive-date=2019-10-26|archive-url=https://web.archive.org/web/20191026054253/https://www.cnet.com/news/apple-itunes-airplay-2-coming-to-samsung-tvs-2019/|url-status=live}}{{cite news|last=Dillet|first=Romain|date=March 25, 2019|title=The Apple TV app to launch on smart TVs, Roku, Fire TV and computers|website=TechCrunch|url=https://techcrunch.com/2019/03/25/the-apple-tv-app-to-launch-on-smart-tvs-roku-fire-tv-and-computers/|url-status=live|access-date=March 25, 2019|archive-url=https://web.archive.org/web/20190325200832/https://techcrunch.com/2019/03/25/the-apple-tv-app-to-launch-on-smart-tvs-roku-fire-tv-and-computers/|archive-date=March 25, 2019}} The decision to expand to other platforms was cited as part of Apple's efforts to expand its service revenues by making video content available widely to the public.{{Cite web|last=Greenwald|first=Will|date=March 26, 2019|title=Apple TV Is the Death of Apple TV|url=https://www.pcmag.com/commentary/367380/apple-tv-is-the-death-of-apple-tv|url-status=live|archive-url=https://web.archive.org/web/20190614151248/https://www.pcmag.com/commentary/367380/apple-tv-is-the-death-of-apple-tv|archive-date=2019-06-14|access-date=2019-10-26|website=PCMag|language=en}}

It launched on Roku on October 15, 2019, on models with a 3800 model number or higher, and on the Roku TV platform.{{Cite web|title=The Apple TV app arrives on Roku, ahead of Apple TV+ streaming service launch|url=https://techcrunch.com/2019/10/15/the-apple-tv-app-arrives-on-roku-ahead-of-apple-tv-streaming-service-launch/|first=Sarah|last=Perez|access-date=2023-08-08|website=TechCrunch|date=15 October 2019|language=en-US}}{{Cite web|title=Apple TV app - Devices|url=https://www.apple.com/apple-tv-app/devices/|url-status=live|archive-url=https://web.archive.org/web/20191101183103/https://www.apple.com/apple-tv-app/devices/|archive-date=2019-11-01|access-date=2019-11-02|website=Apple|language=en-US}}{{cite news|last=Spangler|first=Todd|date=October 15, 2019|title=Roku Adds Apple TV App, Just in Time For Apple TV Plus Streaming Launch|url=https://variety.com/2019/digital/news/roku-apple-tv-app-streaming-1203371013/|url-status=live|access-date=October 15, 2019|archive-url=https://web.archive.org/web/20191015155533/https://variety.com/2019/digital/news/roku-apple-tv-app-streaming-1203371013/|archive-date=October 15, 2019}} It became available on Amazon Fire TV on October 24, 2019, though limited to Fire TV devices released in 2016 or later, and on the Fire TV Edition platform.{{Cite web|last=Haselton|first=Todd|date=2019-10-24|title=Apple's TV app is now on Amazon Fire TV devices ahead of next week's streaming service launch|url=https://www.cnbc.com/2019/10/24/apple-tv-app-launches-on-amazon-fire-tv.html|url-status=live|archive-url=https://web.archive.org/web/20191026030544/https://www.cnbc.com/2019/10/24/apple-tv-app-launches-on-amazon-fire-tv.html|archive-date=2019-10-26|access-date=2019-10-26|website=CNBC|language=en}}{{cite web|last1=Kastrenakes|first1=Jacob|date=24 October 2019|title=Apple TV app launches on Amazon Fire TV devices|url=https://www.theverge.com/2019/10/24/20930244/apple-tv-app-amazon-fire-tv-stick-models-now-available|url-status=live|archive-url=https://web.archive.org/web/20191024142456/https://www.theverge.com/2019/10/24/20930244/apple-tv-app-amazon-fire-tv-stick-models-now-available|archive-date=24 October 2019|access-date=24 October 2019|website=The Verge|language=en}}

The app launched on Samsung TVs on their customized version of the Tizen OS platform on May 13, 2019.{{cite web|last=Hall|first=Zac|date=May 13, 2019|title=Apple TV app and AirPlay 2 debut on Samsung Smart TVs alongside iOS 12.3 and tvOS 12.3 release|url=https://9to5mac.com/2019/05/13/samsung-smart-tv-airplay-2-apple-tv-app/|url-status=live|archive-url=https://web.archive.org/web/20191114193337/https://9to5mac.com/2019/05/13/samsung-smart-tv-airplay-2-apple-tv-app/|archive-date=November 14, 2019|access-date=October 15, 2019|website=9to5Mac}}{{Cite web|url=https://news.samsung.com/global/samsung-becomes-first-tv-manufacturer-to-launch-the-apple-tv-app-and-airplay-2|title=Samsung Becomes First TV Manufacturer to Launch The Apple TV App and AirPlay 2|website=news.samsung.com|language=en|access-date=2019-10-26|archive-date=2019-10-26|archive-url=https://web.archive.org/web/20191026054252/https://news.samsung.com/global/samsung-becomes-first-tv-manufacturer-to-launch-the-apple-tv-app-and-airplay-2|url-status=live}} It became available on the LG webOS platform on February 3, 2020. It was added to the Vizio SmartCast platform on September 8, 2020.

The app also launched on select 2020 Sony Bravia Android TV models on October 14, 2020.{{Cite press release|url=https://www.prnewswire.com/news-releases/sony-launches-the-apple-tv-app-on-select-smart-tvs-301152142.html|title = Sony Launches the Apple TV App on Select Smart TVS}} On December 16, 2020, Google announced that the Android TV version of the app would be widely made available to other devices running Android TV, beginning with the Chromecast with Google TV in early 2021.{{cite web |title=The Apple TV app is on its way to Chromecast with Google TV |url=https://blog.google/products/google-tv/apple-tv/ |website=blog.google |access-date=5 January 2021 |language=en |date=16 December 2020}} It became available on nearly all Android TV models and devices running on Android TV 8.0 on June 1, 2021.{{cite web |title=Apple TV app comes to Android TV devices|url=https://appleinsider.com/articles/21/06/02/apple-tv-app-comes-to-android-tv-devices |website=App Insider |access-date=15 August 2021 |language=en |date=2 June 2021}}

The app became available on the PlayStation 4 and PlayStation 5 in November 2020,{{Cite web|date=2020-10-22|title=New media experience and top entertainment streaming apps coming to PS5|url=https://blog.playstation.com/2020/10/22/new-media-experience-and-top-entertainment-streaming-apps-coming-to-ps5/|access-date=2020-10-22|website=PlayStation.Blog|language=en-US}} as well as the Xbox One, and the Xbox Series X/S on November 10, 2020.{{cite web |last1=Tuttle |first1=Will |title=Apple TV and Your Favorite Streaming Apps Available on Xbox Series X{{!}}S at Launch |url=https://news.xbox.com/en-us/2020/11/02/apple-tv-and-favorite-streaming-apps-available-at-launch/ |website=Xbox Wire |access-date=2 November 2020 |date=2 November 2020}}

The features available through the software on non-Apple devices are more limited than those on Apple devices, such as a lack of Dolby Atmos and Dolby Vision support, but additional updates have lessened the differences over time.{{Cite web|url=https://www.cnet.com/news/apples-tv-app-is-on-roku-fire-tv-and-samsung-but-only-apple-devices-get-every-feature/|title=Apple TV app: Do Roku and Fire TV's features match Apple TV 4K?|last=Katzmaier|first=David|website=CNET|language=en|access-date=2019-10-30|archive-date=2019-10-30|archive-url=https://web.archive.org/web/20191030024539/https://www.cnet.com/news/apples-tv-app-is-on-roku-fire-tv-and-samsung-but-only-apple-devices-get-every-feature/|url-status=live}}{{cite web|last=Larsen|first=Rasmus|date=February 6, 2020|title=LG: Dolby Atmos support coming to Apple TV app, AirPlay 2 later this year|url=https://www.flatpanelshd.com/news.php?subaction=showfull&id=1580989784|access-date=October 24, 2020|website=FlatPanelsHD}}

TV supports 4K, Dolby Atmos, Dolby Vision, and HDR10 on the Apple TV 4K.{{Cite web |last=Hall |first=Zac |date=2018-09-17 |title=tvOS 12 now available for Apple TV 4 and Apple TV 4K, brings Dolby Atmos audio, screensaver updates, more |url=https://9to5mac.com/2018/09/17/tvos-12-features/ |url-status=live |archive-url=https://web.archive.org/web/20191026054251/https://9to5mac.com/2018/09/17/tvos-12-features/ |archive-date=2019-10-26 |access-date=2019-10-26 |website=9to5Mac |language=en-US}} Dolby Vision and HDR10 are supported on iPad Pro and iPhone models{{refn|iPhone 8 and 8 Plus, XR, 11, and SE (2nd generation) can play HDR10 and Dolby Vision content despite not having an HDR-ready display, done by down-converting the HDR content to fit the display while still having some enhancements to dynamic range, contrast, and wide color gamut compared to standard content.{{Cite web|url=https://mashable.com/2017/09/22/netflix-hdr-not-real-iphone-8-plus/|title=The iPhone 8 and 8 Plus don't really support true HDR video playback|last=Wong|first=Raymond|website=Mashable|date=22 September 2017|language=en|access-date=2019-10-26|archive-date=2019-10-26|archive-url=https://web.archive.org/web/20191026231936/https://mashable.com/2017/09/22/netflix-hdr-not-real-iphone-8-plus/|url-status=live}}|group=n}} released in 2017 or later, and Dolby Atmos on 2018 iPad Pro models and iPhones.{{Cite web |date=2019-09-11 |title=Apple TV+ supports Dolby Vision and Dolby Atmos, but device support varies |url=https://www.imore.com/apple-tv-supports-dolby-vision-and-dolby-atmos-device-support-varies |url-status=live |archive-url=https://web.archive.org/web/20191026080346/https://www.imore.com/apple-tv-supports-dolby-vision-and-dolby-atmos-device-support-varies |archive-date=2019-10-26 |access-date=2019-10-26 |website=iMore |language=en}}

Content from the TV app may also be streamed via Apple's AirPlay 2 protocol from a device supporting the TV app to particular smart television sets from Sony, Vizio, LG, and Samsung.

As an aggregation service, the TV app pulls content from a variety of sources and streaming platforms for viewing. Content can be rented or purchased directly through the "Store" tab in the app, while in versions before iOS 17.2 films and TV shows would instead have to be purchased through the iTunes Store.{{Cite web |date=2023-12-11 |title=Apple Removes Option to Buy TV Shows and Movies in iOS 17.2 iTunes Store App |url=https://www.macrumors.com/2023/12/11/ios-17-2-itunes-store-tv-movie-removed/ |access-date=2024-02-04 |website=MacRumors |language=en}} TV also serves as the hub for the Apple TV+ subscription service, featuring original content created for Apple including productions by their own Apple Studios.

The versions of the TV app on iOS, iPadOS, and tvOS can also integrate and curate content from supported third-party video on demand apps installed on the same device, and can track progress across devices using the same Apple ID. Only content from Apple's services opens inside the TV app, for other content it will open the linked app. Support from apps varies by country.{{Cite web |title=Availability of supported apps in the Apple TV app |url=https://support.apple.com/en-us/HT208083 |url-status=live |archive-url=https://web.archive.org/web/20191031092928/https://support.apple.com/en-us/HT208083 |archive-date=2019-10-31 |access-date=2019-10-26 |website=Apple Support |language=en}} Support for Netflix is limited; their television shows and films will appear in search results and play, but other features like curation and progress tracking are unavailable.{{Cite web |last=Hall |first=Zac |date=2017-01-19 |title=No, Netflix still doesn't really work with Apple's new TV app |url=https://9to5mac.com/2017/01/19/tv-app-netflix/ |url-status=live |archive-url=https://web.archive.org/web/20191026075047/https://9to5mac.com/2017/01/19/tv-app-netflix/ |archive-date=2019-10-26 |access-date=2019-10-26 |website=9to5Mac |language=en-US}}

Apple TV Channels is a service that aggregates content from popular video on demand a la carte subscription services and is accessed from the TV app. Announced in March 2019, it is designed to simplify subscriptions by making them purchasable and accessible in one video content hub, so the consumer need not use each service's own sign-up mechanism or view the content through each service's own app or website.{{cite news |last=Haselton |first=Todd |date=March 25, 2019 |title=Apple unveils streaming TV services |url=https://www.cnbc.com/2019/03/25/apple-tv-channels-streaming-tv-service-announced.html |url-status=live |archive-url=https://web.archive.org/web/20190325201440/https://www.cnbc.com/2019/03/25/apple-tv-channels-streaming-tv-service-announced.html |archive-date=March 25, 2019 |access-date=March 25, 2019 |website=CNBC}}{{cite news |last=Miller |first=Chance |date=March 25, 2019 |title=Apple announces 'all-new' TV app with 'Apple TV Channels' and more |url=https://9to5mac.com/2019/03/25/apple-tv-app-upgrade-subscriptions |url-status=live |archive-url=https://web.archive.org/web/20190326130217/https://9to5mac.com/2019/03/25/apple-tv-app-upgrade-subscriptions/ |archive-date=March 26, 2019 |access-date=March 25, 2019 |website=9to5Mac}} It is designed to compete with similar services such as Amazon Channels and Hulu Add-Ons, which similarly make multiple subscription premium networks available in one location. The payment method can also be centralized through Apple's own billing service. Because the content is from paid subscription services, it will be ad-free. Content can also be downloaded to the device for offline viewing, and there is an option to share accounts within families.

Partners include Cinemax, Boomerang, Discovery Channel, Motor Trend, Tastemade, Starz, MGM+, Showtime, Paramount+, Nick+, BET+, PBS, Curiosity Stream, Mubi, Globoplay, BBC Select, BritBox, AMC+, Allblk, Shudder, and Acorn TV. HBO was a launch partner but deprecated their channel following the launch of HBO Max, discontinuing new subscriptions and retaining existing ones for Apple users who registered for the channel before the May 2020 launch of HBO Max (while granting access to HBO Max at no extra charge) until July 22, 2021, when it was discontinued for existing subscriptions.{{Cite web |last=Mayo |first=Benjamin |date=2020-05-27 |title=HBO stops participating in Apple TV Channels, users directed to HBO Max app |url=https://9to5mac.com/2020/05/27/hbo-now-leaves-apple-tv-channels/ |url-status=live |archive-url=https://web.archive.org/web/20200718093902/https://9to5mac.com/2020/05/27/hbo-now-leaves-apple-tv-channels/ |archive-date=2020-07-18 |access-date=2020-07-18 |website=9to5Mac |language=en-US}}{{cite web |last1=Miller |first1=Chance |date=22 July 2021 |title=HBO officially shuts down its Apple TV Channel, cutting off HBO Max access for some users |url=https://9to5mac.com/2021/07/22/hob-apple-tv-channel-shut-down/ |access-date=24 July 2021 |website=9to5Mac}} The broad reach of the 1.4 billion Apple devices in use globally induced major services, some of which already have their own content distribution systems, to make deals with Apple.{{cite news |last=Lee |first=Edmund |date=March 22, 2019 |title=Why Netflix Won't Be Part of Apple TV |url=https://www.nytimes.com/2019/03/22/multimedia/netflix-apple-tv-streaming.html |url-status=live |archive-url=https://web.archive.org/web/20190326020148/https://www.nytimes.com/2019/03/22/multimedia/netflix-apple-tv-streaming.html |archive-date=March 26, 2019 |access-date=March 26, 2019 |newspaper=The New York Times}}

Netflix declined to be involved with the service, with CEO Reed Hastings saying that they chose not to integrate its service's programming into Apple TV Channels because "we prefer to have our customers watch our content in our service." Netflix would have received little or no data about viewers from Apple TV Channels. AT&T CEO Randall Stephenson, during an on-stage discussion with CNBC's Andrew Ross Sorkin at a fintech event, pushed back on the suggestion that content providers like AT&T's HBO would "not have the same level of access to the data" captured from Apple TV Channels that they currently receive through their own apps and websites to "see what everybody's really watching and be able to make certain decisions", instead insisting that AT&T's digital distribution deals provide it "access to data ... critical to advertising delivery, [ ] critical to marketing".{{cite news |last=Miller |first=Chance |date=March 27, 2019 |title=AT&T's Randall Stephenson discusses HBO's deal w/ Apple, claims HBO gets viewer data in return |url=https://9to5mac.com/2019/03/27/hbo-apple-deal-data-sharing |url-status=live |archive-url=https://web.archive.org/web/20190328125252/https://9to5mac.com/2019/03/27/hbo-apple-deal-data-sharing/ |archive-date=March 28, 2019 |access-date=March 28, 2019 |website=9to5Mac}}{{cite AV media |url=https://www.youtube.com/watch?v=IU_Vja8ko6c#t=6m50s |title=AT&T CEO Randall Stephenson at Fintech Ideas Festival – Wednesday, March 27 2019 |date=March 27, 2019 |last1=Sorkin |first1=Andrew Ross |medium=YouTube |publisher=CNBC |author-link=Andrew Ross Sorkin |time=6m 50s |access-date=March 28, 2019 |last2=Stephenson |first2=Randall |author2-link=Randall Stephenson}}

On June 14, 2022, Major League Soccer (MLS) announced that it had signed a 10-year broadcasting deal with Apple that would take effect with the 2023 MLS season, under which Apple would hold the global over-the-top streaming rights to all MLS and Leagues Cup matches, and selected MLS Next and MLS Next Pro matches.{{Cite web |date=2022-06-14 |title=Apple and MLS to present all MLS matches for 10 years, beginning in 2023 |url=https://www.apple.com/newsroom/2022/06/apple-and-mls-to-present-all-mls-matches-for-10-years-beginning-in-2023/ |access-date=November 20, 2022 |website=Apple Newsroom}} The service, known as MLS Season Pass, launched on February 1, 2023 as a channel in the Apple TV app. In addition to offering a discounted rate to Apple TV+ subscribers, a package of MLS and Leagues Cup matches is available for Apple TV+ subscribers, with a subset of these matches available for free.{{Cite web |date=2022-11-16 |title=Apple and Major League Soccer announce MLS Season Pass launches February 1, 2023 |url=https://www.apple.com/newsroom/2022/11/apple-and-major-league-soccer-announce-mls-season-pass-launches-february-1-2023/ |access-date=2022-11-20 |website=Apple Newsroom}}

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{{Portal|Television}}

• [https://www.apple.com/tv-app/ Official page for the Apple TV app] at apple.com

{{Apple}}

{{Apple TV+}}

{{iOS}}

{{CATV USA}}

{{Video digital distribution platforms}}

Category:IOS software

Category:Video on demand services

TV

Category:TvOS software

Category:IOS

Category:IOS-based software made by Apple Inc.