E.Leclerc

In 1949, Édouard Leclerc opened his first store, in Landerneau, in Brittany,vidéo: [http://www.ina.fr/fresques/ouest-en-memoire/video/Region00370/l-aventure-d-edouard-leclerc L'Ouest en mémoire (Ina) - L'aventure d'Edouard Leclerc 1959], reportage réalisé à Landerneau en 1959. on the same model as the self-service grocery store invented by Félix Potin in 1844.{{cite book|author=Gérard Cliquet|date=2007|page=6|title=Recherches sur la distribution moderne|publisher=L'univers du livre |isbn=9789973786890 |url=https://books.google.com/books?id=8BO3uWdO0OkC}}. Subsequently, in the 1950s, a new brand called E.Leclerc clothing opens its doors and the sixtieth E.Leclerc centre also opens its doors in Issy-les-Moulineaux by Jean-Pierre Le Roch. In 1962, the E.Leclerc Centres Purchasing Group (GALEC) was created.{{cite web|title=- E. Leclerc Histoire et Archives|url=https://www.histoireetarchives.leclerc/a-la-une/histoire-du-galec-la-fondation-et-les-premieres-annees-1ere-partie-1962-1968|website=www.histoireetarchives.leclerc|access-date=2021-05-09|publication-date=}}. In 1964, the Landerneau store expanded, becoming the first E.Leclerc hypermarket. From 1969, 75 centres withdrew to form the future Intermarché.{{cite journal|title=15 septembre 1969: ce jour qui lança le Groupement des Mousquetaires|url=https://www.lsa-conso.fr/15-septembre-1969-ce-jour-qui-lanca-le-groupement-des-mousquetaires,327716|website=lsa-conso.fr|date=15 September 2019 |language=fr|access-date=2021-05-09|last1=Conso |first1=L. S. A. }}{{cite journal|title=55 ans du supermarché: Les dates clés|url=https://www.lsa-conso.fr/55-ans-du-supermarche-les-dates-cles,150830|website=lsa-conso.fr|date=24 October 2013 |language=fr|access-date=2021-05-09|last1=Conso |first1=L. S. A. }} Over the years, several spaces were founded such as Le Manège à Bijoux in 1986, E.Leclerc Voyages in 1987, L'auto E.Leclerc in 1988 and the Parapharmacy E.Leclerc in 1988 after the end of the pharmacists' monopoly on sales. parapharmacy products. In 1973, Édouard Leclerc invented the concept of wine fairs, which he launched in his supermarkets.[https://www.challenges.fr/entreprise/20140912.CHA7682/les-foires-aux-vins-ont-anobli-notre-profession.html « Les foires aux vins ont anobli notre profession »], challenges.fr, 16 septembre 2014.

In 1991, E.Leclerc launched a first-price range and created the Tisaia brand, the first E.Leclerc clothing brand. In 1992, he opened his first store in Pamplona in Spain and began to expand in Europe. The first E.Leclerc Cultural Centre opened its doors in 1994. Leclerc opened its first store in Warsaw, Poland. E.Leclerc stopped distributing disposable plastic bags in 1996. The Repère brand was launched for the first time in 1997 by the brand. The following year, opening of the first E.Leclerc perfumery "One hour for oneself". During 1998, E.Leclerc and the Système U group joined forces and created a common purchasing centre called "Lucie". The agreement would last only three years. Only the fuel purchase activity survived and the entity was renamed "Synergie" without publicity.Frédéric Carluer-Lossouarn, Lucie aurait 10 ans : retour sur un fiasco, Linéaires, No. 239, septembre 2008, {{p.|33}}.

The E.Leclerc cooperative is composed of several regional central buying services that operate the group's stores in their respective areas. There are currently nineteen central buying services in activity. (The geographic zoning is not strictly defined, therefore two E.Leclerc-branded stores in the same region may be operated by different central buying services)

File:2022-05 Katowice - Piotrowice-Ochojec 075.jpg, Poland]]

As of 2024, there are 726 E.Leclerc stores in France, along with 690 DRIVE stores. There are 112 stores outside of France.{{Cite web|url=https://www.lsa-conso.fr/les-ventes-2019-d-e-leclerc-en-hausse-de-2-9-et-des-hypers-en-pleine-forme,339651|title=Beau bilan 2019 pour E.Leclerc avec des hypers en pleine forme|date=11 February 2020 |last1=Conso |first1=L. S. A. }} The first store outside of France was opened in Pamplona, Spain in 1992.

File:Luxembourg, E.Leclerc Gasperich.jpg, Luxembourg]]

In 2023, E.Leclerc expanded into Luxembourg by acquiring the local branch of the Louis Delhaize Group, which operated 2 Cora hypermarkets and 25 Match and Smatch supermarkets. Stores started to operate under the E.Leclerc brand in the spring of 2024; this was the retailer's first international expansion in 13 years.

Until 2014, supermarket chain Conad also operated 30 stores in Italy under the E.Leclerc brand.{{Cite journal |last=conso |first=L. S. A. |date=2014-09-26 |title=Leclerc et Conad divorcent en Italie |url=https://www.lsa-conso.fr/leclerc-et-conad-divorcent-en-italie,186252 |language=fr}}

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• [http://www.e.leclerc Official site]

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Category:Hypermarkets of France

Category:Retail companies established in 1948

Category:French companies established in 1948

Category:Companies based in Île-de-France

Category:French brands

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