Hulu#Hulu + Live TV service

The name Hulu comes from two Mandarin Chinese phrases, {{lang-zh|p=húlu|s={{linktext|葫芦}}|t={{linktext|葫蘆}}|tr=calabash, bottle gourd|labels=no|out=p}} and {{lang-zh|p=hùlù|s=互录|t=互錄|tr=interactive recording|labels=no|out=p}}.{{Cite web|last=Kilar|first=Jason|date=May 13, 2008|title=What's in a name?|url=http://blog.hulu.com/2008/05/13/meaning-of-hulu/|url-status=dead|archive-url=https://web.archive.org/web/20181031160852/http://blog.hulu.com/2008/05/13/meaning-of-hulu/|archive-date=October 31, 2018|access-date=July 7, 2020}}

Jason Kilar, who served as CEO of Hulu, said the name comes from a Chinese proverb:{{cquote|Hulu is Mandarin for gourd. And so when we were launching Hulu, we thought, "what a great name that is." And it had this great sort of symbolism of the holder of precious things, which is the holder of premium content. So that's why we named it Hulu.{{Cite news|date=December 10, 2020|title=Disney Plus blows past expectations for its first year with 73.7 million subscribers|work=The New York Times|url=https://www.nytimes.com/2020/12/10/opinion/sway-kara-swisher-jason-kilar.html?action=click&module=audio-series-bar&pgtype=Article®ion=header&showTranscript=1|url-status=live|access-date=December 14, 2020|archive-url=https://web.archive.org/web/20210813123313/https://www.nytimes.com/2020/12/10/opinion/sway-kara-swisher-jason-kilar.html?action=click&module=audio-series-bar&pgtype=Article®ion=header&showTranscript=1|archive-date=August 13, 2021}}}}

Individuals who were instrumental{{Vague|date=May 2020}} in the founding of Hulu include Bruce Campbell,{{Cite web |title=Leadership – Discovery Communications, Inc. |url=https://corporate.discovery.com/our-company/leadership/ |url-status=live |archive-url=https://web.archive.org/web/20160529041516/https://corporate.discovery.com/our-company/leadership/ |archive-date=May 29, 2016 |access-date=May 25, 2016 |website=corporate.discovery.com}} Peter Chernin,{{Cite web |date=April 5, 2013 |title=Peter Chernin Offers $500M for Hulu |url=https://www.thewrap.com/peter-chernin-offers-500m-hulu-84381/ |url-status=live |archive-url=https://web.archive.org/web/20161020070543/http://www.thewrap.com/peter-chernin-offers-500m-hulu-84381/ |archive-date=October 20, 2016 |access-date=May 25, 2016 |website=TheWrap}} JB Perrette,{{Cite magazine |last=Rose |first=Frank |date=September 22, 2008 |title=Free, Legal and Online: Why Hulu Is the New Way to Watch TV |url=https://www.wired.com/2008/09/mf-hulu/ |url-status=live |magazine=WIRED |archive-url=https://web.archive.org/web/20160527061240/http://www.wired.com/2008/09/mf-hulu/ |archive-date=May 27, 2016 |access-date=May 25, 2016}} Mike Lang,{{Cite web |last=Wauters |first=Robin |date=June 2011 |title=We Happy? Miramax Deal Brings Hundreds Of Movies To Hulu Plus (And To Hulu) |url=https://techcrunch.com/2011/06/01/we-happy-miramax-deal-brings-hundreds-of-movies-to-hulu-hulu-plus/ |url-status=live |archive-url=https://web.archive.org/web/20160503174249/http://techcrunch.com/2011/06/01/we-happy-miramax-deal-brings-hundreds-of-movies-to-hulu-hulu-plus/ |archive-date=May 3, 2016 |access-date=May 25, 2016 |website=TechCrunch}} Beth Comstock, George Kliavkoff, Darren Feher, and Jason Kilar. Rus Yusupov, the lead designer on Hulu's original design team, played a key role in shaping the platform's initial interface and user experience.{{Cite news |last=Kino |first=Carol |date=2009-11-11 |title=A Gallery Gadfly Revives His Act |url=https://www.nytimes.com/2009/11/15/arts/design/15kino.html |access-date=2024-08-17 |work=The New York Times |language=en-US |issn=0362-4331}} Hulu was announced in March 2007 with AOL, NBCUniversal (then co-owned by General Electric and Vivendi), MSN, Myspace (then owned by News Corporation), and Yahoo! planned as "initial distribution partners." Jason Kilar was named Hulu CEO in late 2007.{{Cite press release |title=NBC Universal and News Corp. Announce Deal with Internet Leaders AOL, MSN, MySpace And Yahoo! to Create a Premium Online Video Site with Unprecedented Reach |date=March 22, 2007 |publisher=Business Wire |url=https://www.businesswire.com/news/home/20070322005690/en/NBC-Universal-News-Corp.-Announce-Deal-Internet |access-date=December 12, 2017 |url-status=live |archive-url=https://web.archive.org/web/20110101212907/http://www.businesswire.com/news/home/20070322005690/en/NBC-Universal-News-Corp.-Announce-Deal-Internet |archive-date=January 1, 2011}}{{Cite news |last=Nat Worden |date=March 22, 2007 |title=Google's Still on Top |work=TheStreet.com |url=http://www.thestreet.com/s/googles-still-on-top/newsanalysis/technet/10346071.html |url-status=dead |access-date=August 29, 2007 |archive-url=https://web.archive.org/web/20070930180547/http://www.thestreet.com/s/googles-still-on-top/newsanalysis/technet/10346071.html |archive-date=September 30, 2007}} NBC shut down its earlier online video effort NBBC in order to focus on Hulu.{{cite news|work=TV Week|url=http://tvweek.com/news/2007/07/nbc_u_folding_nbbc_into_new_we.php|archive-url=https://web.archive.org/web/20110807163317/http://tvweek.com/news/2007/07/nbc_u_folding_nbbc_into_new_we.php|url-status=dead|archive-date=2011-08-07|title=NBCU Folding NBBC Into New Web Video Venture|author=Whitney, Daisy|date=2007-07-03}}

The name Hulu was chosen in late August 2007, when the website went live with an announcement only and no content. It invited users to leave their email addresses for the upcoming beta test.{{Cite news |last=Nat Worden |date=August 29, 2007 |title=Google's New Foe: Hulu |work=TheStreet.com |url=http://www.thestreet.com/s/googles-new-foe-hulu/newsanalysis/mediaentertainment/10376991.html |url-status=dead |access-date=August 29, 2007 |archive-url=https://web.archive.org/web/20070904013423/http://www.thestreet.com/s/googles-new-foe-hulu/newsanalysis/mediaentertainment/10376991.html |archive-date=September 4, 2007}} In October 2007, Hulu began the private beta testing by invitation, and later allowed users to invite friends.{{Cite press release |title=Hulu Debuts via Private Beta and on Distribution Partners AOL, Comcast, MSN, MySpace and Yahoo! |date=October 20, 2007 |publisher=Business Wire |url=https://www.businesswire.com/news/home/20071028005079/en/Hulu-Debuts-Private-Beta-Distribution-Partners-AOL |access-date=December 11, 2017 |url-status=live |archive-url=https://web.archive.org/web/20171222050812/https://www.businesswire.com/news/home/20071028005079/en/Hulu-Debuts-Private-Beta-Distribution-Partners-AOL |archive-date=December 22, 2017}} Hulu launched for public access in the United States on March 12, 2008.{{Cite press release |title=Hulu.com Opens to Public, Offers Free Streams of Hit TV Shows, Movies and Clips from More Than 50 Providers Including FOX, NBC Universal, Metro-Goldwyn-Mayer Studios Inc. and Sony Pictures Television |date=March 12, 2008 |publisher=Business Wire |url=https://www.businesswire.com/news/home/20080312005454/en/Hulu.com-Opens-Public-Offers-Free-Streams-Hit |access-date=December 11, 2017 |url-status=live |archive-url=https://web.archive.org/web/20171222051815/https://www.businesswire.com/news/home/20080312005454/en/Hulu.com-Opens-Public-Offers-Free-Streams-Hit |archive-date=December 22, 2017}}

Hulu began an advertising campaign during NBC's broadcast of Super Bowl XLIII with an initial ad starring Alec Baldwin titled "Alec in Huluwood."{{Cite web |last= |title=Hulu TV Ads: Alec in Huluwood |url=http://www.hulu.com/watch/58538/hulu-tv-ads-alec-in-huluwood |url-status=dead |archive-url=https://web.archive.org/web/20090508080115/http://www.hulu.com/watch/58538/hulu-tv-ads-alec-in-huluwood |archive-date=May 8, 2009 |access-date=May 10, 2009 |website=Hulu}} Advertisements have since aired featuring Eliza Dushku, Seth MacFarlane, Denis Leary, and Will Arnett.{{Citation needed|date=May 2020}}

In July 2007, Providence Equity, the owner of Newport Television, became one of the earliest "outside" investors by purchasing a 10% stake in the company for US$100 million equity investment,{{Cite news |last=Brady |first=Shirley |date=August 29, 2006 |title=NBC and Fox Jump Through Hulu Hoop |work=Cable360.net |url=http://www.cable360.net/competition/web/25376.html |url-status=dead |access-date=August 29, 2007 |archive-url=https://web.archive.org/web/20070927190524/http://www.cable360.net/competition/web/25376.html |archive-date=September 27, 2007}} before the company was known as "Hulu."{{Cite news |last=Lawler |first=Ryan |date=May 12, 2012 |title=It's Done: Early Hulu Investor Providence Equity Partners Has Sold Its Stake For $200M |work=techcrunch.com |url=https://techcrunch.com/2012/10/12/providence-equity-sells-its-stake-in-hulu/ |url-status=live |access-date=May 12, 2012 |archive-url=https://web.archive.org/web/20121013055831/http://techcrunch.com/2012/10/12/providence-equity-sells-its-stake-in-hulu/ |archive-date=October 13, 2012}} With its investment came a seat on the board of directors, where Providence was said to act as an "independent voice on the board." In April 2009, the Walt Disney Company joined the Hulu consortium as a stakeholder, with plans to offer content from ABC, ESPN and Disney Channel.{{Cite web |date=April 30, 2009 |title=Disney joins NBC and News Corp. with Hulu stake |url=https://www.sandiegouniontribune.com/sdut-us-disney-hulu-043009-2009apr30-story.html |url-status=live |archive-url=https://web.archive.org/web/20190514233217/https://www.sandiegouniontribune.com/sdut-us-disney-hulu-043009-2009apr30-story.html |archive-date=May 14, 2019 |access-date=May 14, 2019 |website=San Diego Union-Tribune}}{{Cite web |last=Spangler |first=Todd |date=May 2, 2009 |title=Disney Takes Stake In Hulu Video Site |url=https://www.multichannel.com/news/disney-takes-stake-hulu-video-site-298847 |url-status=live |archive-url=https://web.archive.org/web/20190514233207/https://www.multichannel.com/news/disney-takes-stake-hulu-video-site-298847 |archive-date=May 14, 2019 |access-date=May 14, 2019 |website=Multichannel}}{{Cite web |last=McCarthy |first=Caroline |title=Disney signs onto Hulu |url=https://www.cnet.com/news/disney-signs-onto-hulu/ |url-status=live |archive-url=https://web.archive.org/web/20190514233204/https://www.cnet.com/news/disney-signs-onto-hulu/ |archive-date=May 14, 2019 |access-date=May 14, 2019 |website=CNET}}

Early in 2010, Hulu chief executive Jason Kilar said the service had made a profit in two quarters and that the company could top $100 million in revenue by summer 2010, more than its income for all of 2009. ComScore says monthly video streams reached 903 million in January 2010, over three times the figure for a year earlier,{{Cite news |last1=Stelter |first1=Brian |last2=Stone |first2=Brad |date=April 5, 2010 |title=Hulu, the online-video hub, contemplates its future |work=The New York Times |url=http://seattletimes.nwsource.com/html/businesstechnology/2011517934_bthulufuture05.html?syndication=rss |url-status=live |access-date=April 27, 2010 |archive-url=https://web.archive.org/web/20110622021349/http://seattletimes.nwsource.com/html/businesstechnology/2011517934_bthulufuture05.html?syndication=rss |archive-date=June 22, 2011}} and second only to YouTube.{{Cite news |last=Grotticelli |first=Michael |date=April 26, 2010 |title=Hulu plans subscription service |work=Broadcast Engineering |url=http://broadcastengineering.com/news/hulu-plans-subscripiton-service-0426/ |url-status=dead |access-date=April 27, 2010 |archive-url=https://web.archive.org/web/20100704080501/http://broadcastengineering.com/news/hulu-plans-subscripiton-service-0426/ |archive-date=July 4, 2010}} On August 16, 2010, a report revealed that Hulu was planning an initial public offering (IPO) which could value the company at more than $2 billion.{{Cite web |title=U.S. video viewing site Hulu plans an IPO: report |url=https://news.yahoo.com/s/nm/20100816/tc_nm/us_hulu_ipo |url-status=dead |archive-url=https://web.archive.org/web/20100820123350/http://news.yahoo.com/s/nm/20100816/tc_nm/us_hulu_ipo |archive-date=August 20, 2010}}{{Cite news |last=Dealbook |date=August 16, 2010 |title=Hulu Is Said to Be Ready for an I.P.O |publisher=Dealbook.blogs.nytimes.com |url=http://dealbook.blogs.nytimes.com/2010/08/16/hulu-is-said-to-be-ready-for-an-i-p-o/ |url-status=live |access-date=December 29, 2010 |archive-url=https://web.archive.org/web/20101022161929/http://dealbook.blogs.nytimes.com/2010/08/16/hulu-is-said-to-be-ready-for-an-i-p-o/ |archive-date=October 22, 2010}}

In June 2011, an "unsolicited offer" caused Hulu to begin "weighing whether to sell itself".{{Cite news |last=Vascellaro |date=June 21, 2011 |title=Website Hulu Considers Sale |work=The Wall Street Journal |url=https://www.wsj.com/articles/SB10001424052702303936704576400133483416612 |url-status=live |access-date=June 21, 2011 |archive-url=https://web.archive.org/web/20150328030500/http://www.wsj.com/articles/SB10001424052702303936704576400133483416612 |archive-date=March 28, 2015}} However, Hulu and its owners refused to sell the company, as none of the bidders offered an amount that was satisfactory to its owners.{{Cite web |last=Parr |first=Ben |date=October 13, 2011 |title=Hulu Is No Longer For Sale |url=http://mashable.com/2011/10/13/no-hulu-sale/ |url-status=live |archive-url=https://web.archive.org/web/20130521112923/http://mashable.com/2011/10/13/no-hulu-sale/ |archive-date=May 21, 2013 |access-date=June 14, 2013 |website=Mashable |publisher=Mashable, Inc.}} In September of that year, the service launched in Japan; marking Hulu's first and only international expansion.

Hulu generated $420 million in revenue in 2011, $80 million short of the company's target.{{Cite web |last=Van Grove |first=Jennifer |date=January 31, 2012 |title=Hulu CEO Jason Kilar: Original programming is an important part of the agenda. |url=https://venturebeat.com/2012/01/31/hulu-jason-kilar/ |url-status=live |archive-url=https://web.archive.org/web/20170703055106/https://venturebeat.com/2012/01/31/hulu-jason-kilar/ |archive-date=July 3, 2017 |access-date=August 31, 2017 |website=VentureBeat}} The vacant CEO post was officially filled by former Fox Networks President Mike Hopkins on October 17, 2013.{{Cite press release |title=Mike Hopkins Named CEO of Hulu |date=October 17, 2013 |url=http://www.businesswire.com/news/home/20131017006396/en/Mike-Hopkins-Named-CEO-Hulu |access-date=October 17, 2013 |url-status=live |archive-url=https://web.archive.org/web/20131020060749/http://www.businesswire.com/news/home/20131017006396/en/Mike-Hopkins-Named-CEO-Hulu |archive-date=October 20, 2013}}

In October 2012, Providence sold its 10% stake to "Hulu's media owners" and ceased participation in the board. On February 27, 2014, Nippon Television Network Corporation acquired Hulu's Japanese business. The service would retain the "Hulu" brand and technology in Japan under a subsidiary of Nippon as part of a separate agreement.{{Cite web |title=Huluの日本市場向け事業を承継し定額制動画配信に参入～Huluの作品ラインアップも大幅強化～ |trans-title=Nippon TV to acquire the Japanese division of Hulu, alongside a major content revamp |url=https://www.ntv.co.jp/info/pressrelease/757.html |url-status=live |archive-url=https://web.archive.org/web/20200902030305/https://www.ntv.co.jp/info/pressrelease/757.html |archive-date=September 2, 2020 |access-date=February 27, 2022 |website=Nippon TV Corporate Site |language=ja}}{{Cite news |last=Spangler |first=Todd |date=February 27, 2014 |title=Hulu Japan to Be Acquired by Nippon TV |work=Variety |url=https://variety.com/2014/biz/global/hulu-japan-to-be-acquired-by-nippon-tv-1201122915/ |url-status=live |access-date=October 1, 2016 |archive-url=https://web.archive.org/web/20161002191248/http://variety.com/2014/biz/global/hulu-japan-to-be-acquired-by-nippon-tv-1201122915/ |archive-date=October 2, 2016}}{{Cite web |last=Hopkins |first=Mike |date=February 27, 2014 |title=An International Update From Hulu in Japan |url=http://blog.hulu.com/2014/02/27/an-international-update-from-hulu-in-japan/ |url-status=dead |archive-url=https://web.archive.org/web/20180929110807/http://blog.hulu.com/2014/02/27/an-international-update-from-hulu-in-japan/ |archive-date=September 29, 2018 |access-date=October 1, 2016 |website=Hulu}}

On August 3, 2016, Time Warner (later WarnerMedia, now Warner Bros. Discovery) acquired a 10% stake of Hulu.{{Cite web |last=Spangler |first=Todd |date=August 3, 2016 |title=Time Warner Acquires 10% Stake in Hulu for $583 Million |url=https://variety.com/2016/digital/news/time-warner-hulu-investment-1201829514/ |url-status=live |archive-url=https://web.archive.org/web/20160804195646/http://variety.com/2016/digital/news/time-warner-hulu-investment-1201829514/ |archive-date=August 4, 2016 |access-date=November 14, 2021}} Hopkins exited and was named Sony Pictures TV Chairman.{{Cite web |last=Andreeva |first=Nellie |date=October 24, 2017 |title=Hulu CEO Mike Hopkins Exits To Become Sony Pictures TV Chairman |url=https://deadline.com/2017/10/mike-hopkins-leaves-hulu-sony-pictures-tv-chairman-job-1202193796/ |url-status=live |archive-url=https://web.archive.org/web/20220115064300/https://deadline.com/2017/10/mike-hopkins-leaves-hulu-sony-pictures-tv-chairman-job-1202193796/ |archive-date=January 15, 2022 |access-date=September 22, 2021 |website=Deadline}} Fox Networks Group COO Randy Freer was named CEO on October 24, 2017.{{Cite web |last=Andreeva |first=Nellie |date=October 24, 2017 |title=Hulu Names Randy Freer New CEO To Succeed Mike Hopkins |url=https://deadline.com/2017/10/hulu-randy-freer-named-new-ceo-succeed-mike-hopkins-1202193844/ |url-status=live |archive-url=https://web.archive.org/web/20190624025821/https://deadline.com/2017/10/hulu-randy-freer-named-new-ceo-succeed-mike-hopkins-1202193844/ |archive-date=June 24, 2019 |access-date=June 23, 2019 |website=Deadline Hollywood}}

On March 20, 2019, Disney acquired 21st Century Fox, giving it a 60% majority stake in Hulu. On April 15, 2019, AT&T sold its 10% stake in Hulu back to the company for $1.43 billion,{{Cite web |last=Levy |first=Ari |date=April 15, 2019 |title=AT&T sells Hulu stake, valuing the video streaming company at $15 billion |url=https://www.cnbc.com/2019/04/15/att-sells-hulu-stake-valuing-company-at-15-billion.html |url-status=live |archive-url=https://web.archive.org/web/20190415221531/https://www.cnbc.com/2019/04/15/att-sells-hulu-stake-valuing-company-at-15-billion.html |archive-date=April 15, 2019 |access-date=April 15, 2019 |website=www.cnbc.com}} leaving Disney with 67% and Comcast with 33%. Comcast, the only other shareholder, announced on May 14, 2019, that it had agreed to cede its control to Disney, and reached an agreement for Disney to purchase its 33% stake in Hulu as early as 2024.{{Cite news |last=Jarvey |first=Natalie |date=May 14, 2019 |title=Disney is taking full control of Hulu |work=CNN |url=https://www.cnn.com/2019/05/14/media/disney-buys-comcast-hulu-ownership/index.html |url-status=live |access-date=July 24, 2019 |archive-url=https://web.archive.org/web/20190724181631/https://www.cnn.com/2019/05/14/media/disney-buys-comcast-hulu-ownership/index.html |archive-date=July 24, 2019}}

File:Huluownership.jpg

On May 14, 2019, Comcast relinquished its control in Hulu to Disney effective immediately. As a result, the streaming service became a division of Walt Disney Direct-to-Consumer & International (DTCI) with Comcast effectively becoming a silent partner. Under the agreement, Comcast's 33% stake can be sold to Disney at fair market value as early as 2024. The fair market value will be determined at that time, but Disney guaranteed a minimum valuation of the entire company at $27.5 billion (valuing the Comcast stake as worth at least $9.075 billion).{{Cite web |last=Jarvey |first=Natalie |date=May 22, 2019 |title="Older, Broader, Edgier": What to Expect From Hulu Under Disney's Control |url=https://www.hollywoodreporter.com/news/what-expect-hulu-under-disneys-control-1212776 |url-status=live |archive-url=https://web.archive.org/web/20190606023412/https://www.hollywoodreporter.com/news/what-expect-hulu-under-disneys-control-1212776 |archive-date=June 6, 2019 |access-date=June 23, 2019 |website=The Hollywood Reporter}} Randy Freer would report to Disney executive Kevin Mayer.

Disney stated that its control of Hulu was the third major component of its direct-to-consumer strategy, complementing its sports streaming service ESPN+, and its then-forthcoming Disney+. Hulu would be oriented towards "general" entertainment and content targeting mature audiences.{{Cite web |last=Mike Fleming Jr. |date=February 8, 2018 |title=Disney Unveils Inaugural Streaming Service Launch Slate To Town; No R-Rated Fare |url=https://deadline.com/2018/02/disney-streaming-service-launch-slate-star-wars-marvel-1202281846/ |url-status=live |archive-url=https://web.archive.org/web/20180226065353/http://deadline.com/2018/02/disney-streaming-service-launch-slate-star-wars-marvel-1202281846/ |archive-date=February 26, 2018 |access-date=April 5, 2018 |website=Deadline Hollywood}} NBCUniversal will continue to license its content to the service through at least 2024, but it will have the option to begin transitioning its exclusivity deals with Hulu to non-exclusive terms beginning in 2020, and to end other content deals beginning in 2022.{{Cite news |last1=Feiner |first1=Lauren |last2=Wang |first2=Christine |last3=Sherman |first3=Alex |date=May 14, 2019 |title=Disney to take full control over Hulu, Comcast has option to sell its stake in 5 years |url=https://www.cnbc.com/2019/05/14/comcast-has-agreed-to-sell-its-stake-in-hulu-in-5-years.html |url-status=live |archive-url=https://web.archive.org/web/20190514131620/https://www.cnbc.com/2019/05/14/comcast-has-agreed-to-sell-its-stake-in-hulu-in-5-years.html |archive-date=May 14, 2019 |access-date=May 14, 2019 |work=CNBC}}

File:Kelly Campbell on AdWeek.jpg in 2019.]]

On July 31, 2019, Disney reorganized Hulu's reporting structure, placing Hulu's Scripted Originals team under Disney General Entertainment Content. Under the new structure, Hulu's SVP of Original Scripted Content would report directly to the chairman of Disney Television Studios and ABC Entertainment.{{Cite web |last=Low |first=Elaine |date=July 31, 2019 |title=Walt Disney Television Gains Oversight of Hulu's Scripted Originals Content Team |url=https://variety.com/2019/tv/news/hulu-scripted-originals-disney-tv-erwich-1203287122/ |url-status=live |archive-url=https://web.archive.org/web/20190731225045/https://variety.com/2019/tv/news/hulu-scripted-originals-disney-tv-erwich-1203287122/ |archive-date=July 31, 2019 |access-date=July 31, 2019 |website=Variety}} As of November 2019, FX and Fox Searchlight were assigned to supply Hulu with content.{{Cite news |last=Littleton |first=Cynthia |date=November 7, 2019 |title=FX to Produce Original Series for Hulu as Brands Become More Closely Intertwined |work=Variety |url=https://variety.com/2019/biz/news/fx-hulu-disney-mrs-america-american-horror-story-1203397601/ |url-status=live |access-date=March 11, 2020 |archive-url=https://web.archive.org/web/20200409130820/https://variety.com/2019/biz/news/fx-hulu-disney-mrs-america-american-horror-story-1203397601/ |archive-date=April 9, 2020}} In January 2020, Disney eliminated the role of Hulu CEO, with its top executives to report directly to DTCI and Walt Disney Television.{{Cite web |last=Andreeva |first=Nellie |date=January 31, 2020 |title=Hulu CEO Randy Freer Exits As Streamer Is Integrated Into Disney's Direct-to-Consumer & International Unit |url=https://deadline.com/2020/01/hulu-ceo-randy-freer-exits-streamer-is-integrated-into-disneys-direct-to-consumer-international-1202848283/ |url-status=live |archive-url=https://web.archive.org/web/20200205162715/https://deadline.com/2020/01/hulu-ceo-randy-freer-exits-streamer-is-integrated-into-disneys-direct-to-consumer-international-1202848283/ |archive-date=February 5, 2020 |access-date=January 31, 2020 |website=Deadline Hollywood}} On January 31, 2020, Freer resigned as CEO of Hulu and the position was eliminated; Hulu's top executives now report directly to DTCI and Walt Disney Television.{{Cite news |last=Flint |first=Joe |date=January 31, 2020 |title=Hulu CEO Randy Freer to Exit as Part of Disney Restructuring |work=The Wall Street Journal |url=https://www.wsj.com/articles/hulu-ceo-randy-freer-to-exit-as-part-of-disney-restructuring-11580512202 |url-status=live |access-date=February 3, 2020 |archive-url=https://web.archive.org/web/20200202211741/https://www.wsj.com/articles/hulu-ceo-randy-freer-to-exit-as-part-of-disney-restructuring-11580512202 |archive-date=February 2, 2020}}

In June 2021, Comcast accused Disney of undermining Hulu's growth and value by not engaging in international expansion of the service, having instead added the Star brand as an extension of Disney+ in selected markets.{{Cite web |last=Toonkel |first=Jessica |date=June 7, 2021 |title=Disney's Cancellation of Hulu Overseas Push Triggers Feud with Comcast |url=https://www.theinformation.com/articles/disneys-cancellation-of-hulu-overseas-push-triggers-feud-with-comcast |url-status=live |archive-url=https://web.archive.org/web/20220131200559/https://www.theinformation.com/articles/disneys-cancellation-of-hulu-overseas-push-triggers-feud-with-comcast |archive-date=January 31, 2022 |access-date=June 12, 2021 |website=The Information}}

On September 7, 2021, Hulu announced that the prices of its main video on-demand and ad-free plans would increase by $1 each to $6.99 and $12.99 per-month beginning October 8.{{Cite web |last=Chan |first=J. Clara |date=September 7, 2021 |title=Hulu to Increase Price of Ad-Supported, Ad-Free Subscriptions in October |url=https://www.hollywoodreporter.com/business/digital/hulu-subscription-price-increase-1235008341/ |url-status=live |archive-url=https://web.archive.org/web/20220114201919/https://www.hollywoodreporter.com/business/digital/hulu-subscription-price-increase-1235008341/ |archive-date=January 14, 2022 |access-date=September 7, 2021 |website=The Hollywood Reporter}} In October 2021, Hulu president Kelly Campbell resigned, and was subsequently appointed the president of NBCUniversal's competing service Peacock.{{Cite web |last=Spangler |first=Todd |date=October 6, 2021 |title=NBCU Names Kelly Campbell Peacock President After She Exits Hulu |url=https://variety.com/2021/digital/news/kelly-campbell-peacock-president-nbcu-1235082312/ |url-status=live |archive-url=https://web.archive.org/web/20220410144135/https://variety.com/2021/digital/news/kelly-campbell-peacock-president-nbcu-1235082312/ |archive-date=April 10, 2022 |access-date=October 9, 2021 |website=Variety}}

On November 22, 2021, Disney and WarnerMedia reached a deal to let select 20th Century Studios and Searchlight Pictures films stream on Disney+, Hulu and HBO Max in 2022.{{Cite web |last=Spangler |first=Todd |date=November 22, 2021 |title=Disney, WarnerMedia Carve Up Fox Film Slate Streaming Rights Through End of 2022 (Exclusive) |url=https://variety.com/2021/digital/news/disney-warnermedia-fox-movies-streaming-2022-1235117329/ |url-status=live |archive-url=https://web.archive.org/web/20220531221143/https://variety.com/2021/digital/news/disney-warnermedia-fox-movies-streaming-2022-1235117329/ |archive-date=May 31, 2022 |access-date=June 25, 2022 |website=Variety}}{{Cite news |last=Flint |first=Joe |date=November 22, 2021 |title=Comcast Weighs Pulling Some Content From Hulu in Effort to Boost Peacock |work=The Wall Street Journal |url=https://www.wsj.com/articles/comcast-weighs-pulling-some-content-from-hulu-in-effort-to-boost-peacock-11637614368 |url-status=live |access-date=November 22, 2021 |archive-url=https://web.archive.org/web/20220210074400/https://www.wsj.com/articles/comcast-weighs-pulling-some-content-from-hulu-in-effort-to-boost-peacock-11637614368 |archive-date=February 10, 2022}} In March 2022, NBCUniversal decided that it will pull content from Hulu and move them to Peacock, beginning in September.{{Cite web |last=Hayes |first=Dade |date=March 4, 2022 |title=NBCUniversal Cuts Programming Flow To Hulu, Re-Routing 'Saturday Night Live' And Other Shows To Peacock |url=https://deadline.com/2022/03/hulu-nbcuniversal-programming-peacock-snl-1234971236/ |url-status=live |archive-url=https://web.archive.org/web/20220305002651/https://deadline.com/2022/03/hulu-nbcuniversal-programming-peacock-snl-1234971236/ |archive-date=March 5, 2022 |access-date=March 5, 2022 |website=Deadline Hollywood}} In January 2022, Joe Earley became president of Hulu.{{Cite web |last=Spangler |first=Todd |date=January 19, 2022 |title=Disney Reorgs Streaming Business, Names Joe Earley President of Hulu |url=https://variety.com/2022/digital/news/disney-streaming-joe-earley-hulu-1235157532/ |url-status=live |archive-url=https://web.archive.org/web/20220429041535/https://variety.com/2022/digital/news/disney-streaming-joe-earley-hulu-1235157532/ |archive-date=April 29, 2022 |access-date=June 25, 2022 |website=Variety}}

In September 2022, Chapek indicated that Disney is considering merging Hulu into Disney+ because the model had been successful outside the United States without any content friction.{{Cite web |last=Buckley |first=Thomas |date=September 14, 2022 |title=Disney CEO Chapek Considering Merging Company's Hulu and Disney+ Services |url=https://www.bloomberg.com/news/articles/2022-09-14/disney-is-considering-merging-its-hulu-and-disney-services |url-status=live |archive-url=https://web.archive.org/web/20220925160744/https://www.bloomberg.com/news/articles/2022-09-14/disney-is-considering-merging-its-hulu-and-disney-services |archive-date=September 25, 2022 |access-date=September 16, 2022 |website=Bloomberg News}} To accelerate the plan, he said that Disney would love to buy out Comcast's 33.3% stake in Hulu earlier than their previously agreed 2024 timeline. However, Comcast had not offered reasonable terms for an early buyout{{Cite web |last=Chan |first=J. Clara |date=September 13, 2022 |title=Bob Chapek Says Comcast Would Need to Offer "Reasonable Terms" for Disney to Buy Hulu Stake Earlier |url=https://www.hollywoodreporter.com/business/digital/bob-chapek-hulu-disney-1235220848/ |url-status=live |archive-url=https://web.archive.org/web/20220915201238/https://www.hollywoodreporter.com/business/digital/bob-chapek-hulu-disney-1235220848/ |archive-date=September 15, 2022 |access-date=September 16, 2022 |website=The Hollywood Reporter}} and had instead expressed interest in buying Hulu themselves if it were for sale.

On May 18, it was announced that Disney+ and Hulu would remove nearly 60 original films and series on May 26 in order to "cut costs." The news sparked some backlash, mostly towards the initial decision to remove Howard, the documentary on the life of lyricist Howard Ashman, on the eve of Pride Month and the release of the live-action adaptation of The Little Mermaid. However, it was confirmed the next day that film will remain available on the service.{{Cite web |date=May 19, 2023 |title='Howard' Documentary Will Remain On Disney+; List Of Disney Streaming Removals Still Being Finalized – Update |url=https://deadline.com/2023/05/disney-backlash-removal-howard-documentary-little-mermaid-lgbtq-1235373329/ |url-status=live |archive-url=https://web.archive.org/web/20230519173042/https://deadline.com/2023/05/disney-backlash-removal-howard-documentary-little-mermaid-lgbtq-1235373329/ |archive-date=May 19, 2023 |access-date=May 20, 2023 |website=Deadline Hollywood}}{{Cite web |date=May 18, 2023 |title=Disney Removes Dozens Of Series From Disney+ & Hulu, Including 'Big Shot', 'Willow', 'Y' & 'Dollface' |url=https://deadline.com/2023/05/disney-remove-series-streaming-disney-plus-hulu-big-shot-willow-y-dollface-turner-hooch-pistol-1235372512/ |url-status=live |archive-url=https://web.archive.org/web/20230521163859/https://deadline.com/2023/05/disney-remove-series-streaming-disney-plus-hulu-big-shot-willow-y-dollface-turner-hooch-pistol-1235372512/ |archive-date=May 21, 2023 |access-date=May 20, 2023 |website=Deadline Hollywood}}

{{Anchor|Animayhem}}On July 10, 2023, Hulu launched an adult animation and anime hub known as Animayhem, featuring several different 20th Television Animation programs, including American Dad, Bob's Burgers, Family Guy, The Cleveland Show, and King of the Hill, among various others. Additionally, new seasons of Futurama and King of the Hill were commissioned for the service, while the company also showcased an "immersive" experience at San Diego Comic-Con to promote the occasion, titled Hulu Animayhem: Into the Second Dimension.{{Cite web |last=Otterson |first=Joe |date=July 10, 2023 |title=Hulu Launches Adult Animation, Anime Hub Animayhem (EXCLUSIVE) |url=https://variety.com/2023/tv/news/hulu-animayhem-adult-animation-anime-1235664184/ |url-status=live |archive-url=https://web.archive.org/web/20230711000507/https://variety.com/2023/tv/news/hulu-animayhem-adult-animation-anime-1235664184/ |archive-date=July 11, 2023 |access-date=July 11, 2023 |work=Variety}} The hub was also launched on Disney+ internationally the following year.

On September 6, 2023, Comcast CEO Brian L. Roberts announced that Hulu's equity fair value will be assessed as of September 30.{{Cite web |last=Rizzo |first=Lillian |date=September 6, 2023 |title=Comcast, Disney move up deadline to decide Hulu future ownership |url=https://www.cnbc.com/2023/09/06/comcast-disney-move-up-deadline-to-decide-hulu-future-ownership.html |url-status=live |archive-url=https://web.archive.org/web/20230906223343/https://www.cnbc.com/2023/09/06/comcast-disney-move-up-deadline-to-decide-hulu-future-ownership.html |archive-date=September 6, 2023 |access-date=September 7, 2023 |website=CNBC |language=en}} In November 2023, Disney began their acquisition of Comcast's stake in Hulu. The two companies previously agreed to a minimum floor price of $8.6 billion, which was paid for on December 1.{{Cite web |date=November 1, 2023 |title=Disney's spending $8.6 billion to finally buy all of Hulu |url=https://www.avclub.com/disneys-spending-8-6-billion-to-finally-buy-all-of-hul-1850983099 |access-date=November 1, 2023 |website=The A.V. Club |language=en}}{{cite web |last=Goldsmith | first=Jill|date=December 4, 2023 |title=Comcast Has Collected Big Disney Check For Hulu Stake And Expects, Hopes For More; Peacock At 30 Million Subscribers|url=https://deadline.com/2023/12/comcast-disney-hulu-mike-cavanagh-1235650499/ |access-date=December 4, 2023 |website=Deadline |language=en}} As of August 2024, Disney and NBCUniversal remained in a dispute over Hulu's valuation in connection with fully completing the transaction, with an arbitration decision expected in fiscal year 2025.{{Cite web |last=Goldsmith |first=Jill |date=2024-08-07 |title=No Surprise, Disney & NBCUniversal Disagree On Hulu Valuation With $5 Billion In The Balance |url=https://deadline.com/2024/08/disney-nbcuniversal-dispute-hulu-valuation-1236033574/ |access-date=2025-03-30 |website=Deadline |language=en-US}} On December 6, 2023, Disney launched a content hub for Disney+, which contains Hulu content for Disney Bundle subscribers in the United States in beta.{{Cite magazine |last=Weprin |first=Alex |date=December 6, 2023 |title=Disney+ Launches Hulu Hub in Bid to Boost In-House Bundle |url=https://www.hollywoodreporter.com/business/digital/hulu-launches-disney-plus-combined-content-tile-1235712649/ |access-date=December 7, 2023 |magazine=The Hollywood Reporter}} The Disney+ hub officially launched in March 2024; Hulu also continued to be available through its own app.{{Cite web |date=2024-03-27 |title=Hulu on Disney+ officially launches, bringing together Mickey Mouse and The Handmaid's Tale |url=https://www.engadget.com/hulu-on-disney-officially-launches-bringing-together-mickey-mouse-and-the-handmaids-tale-152114434.html |access-date=2024-03-27 |website=Yahoo Finance |language=en-US}} In the summer of 2024, Disney and Warner Bros. Discovery (WBD), which was formed in 2022 after AT&T merged WarnerMedia with Discovery, Inc., announced a streaming bundle that allows access to Disney+, Hulu, and Max (the former HBO Max), but not ESPN+. The bundle starts at $16.99 with ads, and $29.99 a month without ads, although ads will be served in select and linear content.

{{Further|List of Hulu original programming|List of ended Hulu original programming|List of Hulu exclusive international distribution programming|List of Hulu original films}}

From January 17, 2011, to April 24, 2014, Hulu streamed its own in-house web series The Morning After, a light-hearted pop-culture news show. It was produced by Hulu in conjunction with Jace Hall's HDFilms and stars Brian Kimmet and Ginger Gonzaga. Producing the show was a first for the company, which in the past has been primarily a content distributor.{{Cite web |last=Liz Shannon Miller |date=January 18, 2011 |title=New Series The Morning After Nudges Hulu Into Production |url=http://gigaom.com/video/new-series-the-morning-after-nudges-hulu-into-production/ |url-status=dead |archive-url=https://web.archive.org/web/20110718145157/http://gigaom.com/video/new-series-the-morning-after-nudges-hulu-into-production/ |archive-date=July 18, 2011 |access-date=May 2, 2011 |publisher=GigaOM}}

On January 16, 2012, Hulu announced that it would be airing its first original script based program, titled Battleground, which premiered in February 2012. The program aired on Hulu's free web service rather than on the subscription-based Hulu Plus. Battleground is described as a documentary-style political drama.Rother, Larry, January 16, 2012, [http://artsbeat.blogs.nytimes.com/2012/01/16/hulu-announces-first-original-script-based-program/ "Hulu Announces First Original-Script-Based Program".] {{Webarchive|url=https://web.archive.org/web/20171029065859/https://artsbeat.blogs.nytimes.com/2012/01/16/hulu-announces-first-original-script-based-program/ |date=October 29, 2017 }}

Later that same month, Hulu announced it would air The Fashion Fund, a six-part reality series, and the winner of the show would receive $300,000 to start their career.Poggi Jeanine January 27, 2012. [http://adage.com/article/mediaworks/hulu-introduces-fashion-fund-original-reality-series/232384/ Hulu Adds Unscripted Series 'The Fashion Fund,' Accelerating Original Content Effort."] {{Webarchive|url=https://archive.today/20120710210257/http://adage.com/article/mediaworks/hulu-introduces-fashion-fund-original-reality-series/232384/ |date=July 10, 2012 }}

To continue with its original programming movement, Hulu announced that there would be a total of seven original programs that were planned to air on its service: Battleground, Day in the Life, and Up to Speed were previously mentioned; and on April 19, Hulu added four more shows to its list: Don't Quit Your Daydream, Flow, The Awesomes, and We Got Next. Some of these programs began airing in 2012, while others premiered over the next few years.{{Cite news |last=Perez, Sarah |date=April 19, 2012 |title=Hulu Announces Four More Original Series |work=TechCrunch |url=https://techcrunch.com/2012/04/19/hulu-announces-four-more-original-series-will-feature-snl-vets-adrian-grenier-of-hbos-entourage-others/ |url-status=live |access-date=December 11, 2017 |archive-url=https://web.archive.org/web/20171029174512/https://techcrunch.com/2012/04/19/hulu-announces-four-more-original-series-will-feature-snl-vets-adrian-grenier-of-hbos-entourage-others/ |archive-date=October 29, 2017}}

On May 21, 2012, Hulu announced it would be bringing Kevin Smith to its lineup of original programming. Smith hosts a movie discussion show titled Spoilers, which began airing in mid-2012.{{Cite news |last=Wasserman, Todd |date=May 21, 2012 |title=Hulu to Launch New Show With Kevin Smith Plus 9 Other Titles |work=Mashable |url=http://mashable.com/2012/05/21/hulu-new-shows-kevin-smith/ |url-status=live |access-date=December 11, 2017 |archive-url=https://web.archive.org/web/20171029174001/http://mashable.com/2012/05/21/hulu-new-shows-kevin-smith/ |archive-date=October 29, 2017}}

In March 2016, Lionsgate Premiere and Hulu jointly acquired distribution rights to the film Joshy,{{Cite web |last=Busch |first=Anita |date=March 1, 2016 |title=Lionsgate, Hulu Acquire Comedy 'Joshy' |url=https://deadline.com/2016/03/lionsgate-hulu-joshy-1201712664/ |url-status=live |archive-url=https://web.archive.org/web/20160302195219/http://deadline.com/2016/03/lionsgate-hulu-joshy-1201712664/ |archive-date=March 2, 2016 |access-date=March 2, 2016 |website=Deadline Hollywood}} which was later released on August 12, 2016.{{Cite web |date=January 26, 2016 |title=Joshy Sundance 2016 Film Review |url=https://thefilmstage.com/reviews/sundance-review-joshy/ |url-status=live |archive-url=https://web.archive.org/web/20160616225857/https://thefilmstage.com/reviews/sundance-review-joshy/ |archive-date=June 16, 2016 |access-date=May 16, 2016 |website=The Film Stage}}

On May 4, 2016, Hulu acquired The Beatles: Eight Days a Week, as its first documentary acquisition, as part of a planned Hulu Documentary Films collection.{{Cite news |last=Kastrenakes |first=Jacob |date=May 4, 2016 |title=Hulu is getting into documentaries, starting with Ron Howard's Beatles film |work=The Verge |url=https://www.theverge.com/2016/5/4/11589950/hulu-documentaries-ron-howard-the-beatles-eight-days-a-week |url-status=live |access-date=May 16, 2016 |archive-url=https://web.archive.org/web/20160507104718/http://www.theverge.com/2016/5/4/11589950/hulu-documentaries-ron-howard-the-beatles-eight-days-a-week |archive-date=May 7, 2016}} The film premiered theatrically on September 15, before debuting on the streaming service on September 17.{{Cite web |title=Watch the Trailer for The Beatles: Eight Days a Week – The Touring Years |work=The Beatles |url=http://www.thebeatles.com/news/watch-trailer-beatles-eight-days-week-touring-years |url-status=live |archive-url=https://web.archive.org/web/20160624042652/http://www.thebeatles.com/news/watch-trailer-beatles-eight-days-week-touring-years |archive-date=June 24, 2016 |access-date=June 20, 2016 |publisher=The Beatles}}

Since September 2022, selected International programs that released on Disney+'s Star Hub and Disney+ original International content that is over the rating limit (maximum TV-14 and PG-13) in United States market begins to release on Hulu.

Following the start of its service, Hulu signed deals with several new content providers making additional material available to consumers. On April 30, 2009, the Walt Disney Company announced that it would join the venture, purchasing a 27% stake in Hulu.{{Cite news |last=Kramer, Staci D. |date=April 30, 2006 |title=It's Official: Disney Joins News Corp., NBCU In Hulu; Deal Includes Some Cable Nets |url=https://www.washingtonpost.com/wp-dyn/content/article/2009/04/30/AR2009043001853.html |url-status=live |access-date=October 30, 2006 |archive-url=https://web.archive.org/web/20110504054305/http://www.washingtonpost.com/wp-dyn/content/article/2009/04/30/AR2009043001853.html |archive-date=May 4, 2011}}{{Cite web |last=Lakritz |first=Talia |date=January 28, 2020 |title=14 companies you didn't realize Disney owns |url=https://www.insider.com/companies-disney-owns |url-status=live |archive-url=https://web.archive.org/web/20230311010738/https://www.insider.com/companies-disney-owns |archive-date=March 11, 2023 |access-date=September 22, 2021 |website=Insider}}

Starting August 15, 2011, viewers of content from Fox and related networks are required to authenticate paid cable or satellite service wherever Fox streams episodes, including on Hulu, to be able to watch them the morning after the first airing. Non-subscribers will see those episodes delayed a week before they are viewable.Brian Stelter, The New York Times. "[https://www.nytimes.com/2011/07/27/business/media/fox-to-limit-next-day-streaming-on-hulu.html Fox to Limit Next-Day Streaming on Hulu to Paying Cable Customers] {{Webarchive|url=https://web.archive.org/web/20130531154143/http://www.nytimes.com/2011/07/27/business/media/fox-to-limit-next-day-streaming-on-hulu.html |date=2013-05-31 }}". July 26, 2011. Retrieved July 28, 2011.

On October 28, 2011, Hulu announced that they had signed a five-year deal with The CW, giving the streaming site access to next-day content from five of the six major networks.Wasserman, Todd, Mashable [http://mashable.com/2011/10/28/hulu-gossip-girl-cw/] {{Webarchive|url=https://web.archive.org/web/20111030165419/http://mashable.com/2011/10/28/hulu-gossip-girl-cw/|date=October 30, 2011}} On September 18, 2013, Hulu announced a multi-year deal with the BBC that would deliver 2,000 episodes from 144 different titles in the first 12 months.{{Cite web |date=September 18, 2013 |title=Hulu BBC Deal, A Positive Step After Some Cloudy Times |url=http://ceoworld.biz/2013/09/18/hulu-bbc-deal-a-positive-step-after-some-cloudy-times |url-status=live |archive-url=https://web.archive.org/web/20130928075905/http://ceoworld.biz/2013/09/18/hulu-bbc-deal-a-positive-step-after-some-cloudy-times |archive-date=September 28, 2013 |access-date=August 20, 2013 |website=CEOWORLD Magazine}}

In 2015, Hulu began offering content from Showtime for an additional $8.99/month, which is cheaper than Showtime's own streaming service. On June 16, 2016, Hulu announced a deal with the Disney-ABC Television Group for the exclusive SVOD rights to past seasons of seven Disney Channel, Disney Junior and Disney XD series, and more than 20 Disney Channel original movies.{{Cite web |date=June 16, 2016 |title=Hulu Makes Big Kids Programming Push With New Disney Channel Deal |url=http://www.adweek.com/news/television/hulu-makes-big-kids-programming-push-new-disney-channel-deal-172048 |url-status=live |archive-url=https://web.archive.org/web/20160617144309/http://www.adweek.com/news/television/hulu-makes-big-kids-programming-push-new-disney-channel-deal-172048 |archive-date=June 17, 2016 |access-date=June 17, 2016 |website=Ad Week}}

The CW's agreement with Hulu ended September 18, 2016; in-season streaming of current CW programs moved to the network's own digital platforms, and Netflix began to carry past seasons of The CW's programs through 2019.{{Cite web |date=July 5, 2016 |title=It's Official: Netflix, The CW Reach New Streaming Pact |url=https://www.hollywoodreporter.com/live-feed/official-netflix-cw-reach-new-908442 |url-status=live |archive-url=https://web.archive.org/web/20191105203047/https://www.hollywoodreporter.com/live-feed/official-netflix-cw-reach-new-908442 |archive-date=November 5, 2019 |access-date=March 8, 2020 |website=The Hollywood Reporter}} {{As of|2017|January}}, a limited amount of content from CBS's library is available on-demand, mostly limited to shows that are no longer producing new episodes.{{Cite web |title=CBS shows on Hulu |url=https://help.hulu.com/articles/22330147 |url-status=dead |archive-url=https://web.archive.org/web/20170105084731/https://help.hulu.com/articles/22330147 |archive-date=January 5, 2017 |access-date=January 4, 2017 |website=help.hulu.com}}{{Cite web |title=CBS |url=http://www.hulu.com/companies/cbs |url-status=live |archive-url=https://web.archive.org/web/20170105080054/http://www.hulu.com/companies/cbs |archive-date=January 5, 2017 |access-date=January 4, 2017 |website=Hulu}} A deal was reached to bring live broadcasts of CBS and several affiliated channels to Hulu's upcoming live streaming service{{Cite news |date=January 4, 2017 |title=CBS signs deal to be on Hulu's live-streaming platform |publisher=Reuters |url=https://www.reuters.com/article/us-cbs-corp-hulu-deal-idUSKBN14O1Y1 |url-status=live |access-date=January 4, 2017 |archive-url=https://web.archive.org/web/20170104233511/http://www.reuters.com/article/us-cbs-corp-hulu-deal-idUSKBN14O1Y1 |archive-date=January 4, 2017}} as well as to make more shows available on-demand.{{Cite web |title=Hulu adds CBS to its upcoming live TV service |date=January 4, 2017 |url=https://www.engadget.com/2017/01/04/hulu-adds-cbs-to-its-upcoming-live-tv-service/ |url-status=live |archive-url=https://web.archive.org/web/20170105061502/https://www.engadget.com/2017/01/04/hulu-adds-cbs-to-its-upcoming-live-tv-service/ |archive-date=January 5, 2017 |access-date=January 4, 2017 |publisher=Engadget}}

In April 2018, Hulu announced a partnership with Spotify that allows users to purchase both streaming services for a discounted price per month. This discount also includes an even larger discounted rate for university students.{{Cite news |title=Now you can get Spotify and Hulu together for just $12.99 each month |work=The Verge |url=https://www.theverge.com/2018/4/11/17222646/spotify-hulu-bundle-deal-now-available-pricing |url-status=live |access-date=April 11, 2018 |archive-url=https://web.archive.org/web/20180412001334/https://www.theverge.com/2018/4/11/17222646/spotify-hulu-bundle-deal-now-available-pricing |archive-date=April 12, 2018}}

Hulu distributes video on its own website and syndicates its hosting to other sites,{{Cite news |last=Rebecca Dana and Emily Steel |date=March 11, 2008 |title=Can Hulu Find Its Mojo With Viewers? |work=The Wall Street Journal |url=https://www.wsj.com/articles/SB120519822483125987 |url-status=live |access-date=March 19, 2008 |archive-url=https://web.archive.org/web/20160109235949/http://www.wsj.com/articles/SB120519822483125987 |archive-date=January 9, 2016}} and allows users to embed Hulu clips on their websites. In addition to NBC, ABC and Fox programs and movies, Hulu carries shows from networks: A&E, Big Ten Network, Bravo, E!, Fox Sports 2, FX, PBS, NFL Network, Oxygen, RT America, Fox Sports 1, SundanceTV, Syfy, USA Network, NBCSN, and online comedy sources such as Onion News Network.{{Cite web |date=April 30, 2009 |title=ABC to offer shows on Hulu |url=http://www.thrfeed.com/2009/04/abc-to-offer-shows-on-hulu.html |url-status=live |archive-url=https://web.archive.org/web/20090504084734/http://www.thrfeed.com/2009/04/abc-to-offer-shows-on-hulu.html |archive-date=May 4, 2009 |access-date=December 11, 2017 |publisher=The Live Feed}} Hulu retains between thirty and fifty percent of advertising revenue generated by the shows it distributes.

In November 2009, Hulu also began to establish partnerships with record labels to host music videos and concert performances on the site, including EMI in November 2009,{{Cite news |last=Albanesius |first=Chloe |date=November 18, 2009 |title=Hulu, EMI Strike Deal for Music Videos, Concerts |work=PC Magazine |url=https://www.pcmag.com/article2/0,2817,2356071,00.asp |url-status=live |access-date=December 24, 2009 |archive-url=https://web.archive.org/web/20091121155534/http://www.pcmag.com/article2/0,2817,2356071,00.asp |archive-date=November 21, 2009}} and Warner Music Group in December 2009.{{Cite news |last=Albanesius |first=Chloe |date=December 23, 2009 |title=Hulu, Warner Music Sign Deal for Music Content |work=PC Magazine |url=https://www.pcmag.com/article2/0,2817,2357529,00.asp |url-status=live |access-date=December 24, 2009 |archive-url=https://web.archive.org/web/20091227044623/http://www.pcmag.com/article2/0,2817,2357529,00.asp |archive-date=December 27, 2009}}

In early March 2010, Viacom announced that it was pulling two of the website's most popular shows, The Colbert Report and The Daily Show, off Hulu.New York Daily News article: "[http://www.nydailynews.com/entertainment/2010/03/03/2010-03-03_comedy_central_pulls_daily_show_and_colbert_off_hulu.html Comedy Central's 'The Daily Show' and 'The Colbert Report' off Hulu] {{Webarchive|url=https://web.archive.org/web/20100306151209/http://www.nydailynews.com/entertainment/2010/03/03/2010-03-03_comedy_central_pulls_daily_show_and_colbert_off_hulu.html |date=2010-03-06 }}." The programs had been airing on Hulu since late 2008. A spokesman for Viacom noted that "in the current economic model, there is not that much in it for us to continue at this time. If they can get to the point where the monetization model is better, then we may go back."Multichannel News article: "[http://www.multichannel.com/article/449861-Dauman_Vivendi_Could_Return_To_Hulu.php Dauman: Vivendi Could Return To Hulu]." In February 2011, both shows were made available for streaming on Hulu again. The Daily Show was again removed from Hulu in March 2017 in order to push viewers to watch the program on Viacom and Comedy Central's apps.

In 2012, Viz Media, Aniplex of America, and other distributors teamed up to create Neon Alley.{{Cite web |date=October 2, 2012 |title=Viz Debuts Neon Alley |url=https://animenewsnetwork.com/press-release/2012-10-02/viz-debuts-neon-alley |url-status=live |archive-url=https://web.archive.org/web/20210308113408/https://www.animenewsnetwork.com/press-release/2012-10-02/viz-debuts-neon-alley |archive-date=March 8, 2021 |access-date=April 27, 2021 |website=Anime News Network}} It had launched on October 2, 2012, as a 24/7 web channel, but in 2014 it had switched to Hulu-only. The site contained exclusive dub premieres with anime such as Accel World, Blue Exorcist, Magi: The Labyrinth of Magic, Fate/Zero and the uncut version of Sailor Moon. It also had shows such as Naruto and Naruto: Shippuden, Death Note, Inuyasha, Bakuman, Ranma ½, One Piece, One Punch Man, and Bleach. It went defunct on May 4, 2016. However, Hulu still hosts over 300 anime from Funimation, Aniplex of America, Viz Media, and Sentai Filmworks, and selected anime began resume to release on Hulu following the deal between Disney and Sony Pictures since 2021.

In April 2017, Hulu signed a first-run license deal with Annapurna Pictures. Hulu also has output deals with IFC Films and Magnolia Pictures.{{Cite web |date=April 6, 2017 |title=Hulu Inks Annapurna Pictures Pay-One TV Window Movie Output Deal |url=https://variety.com/2017/digital/news/hulu-annapurna-pictures-movie-output-deal-1202024899 |url-status=live |archive-url=https://web.archive.org/web/20190401163733/https://variety.com/2017/digital/news/hulu-annapurna-pictures-movie-output-deal-1202024899/ |archive-date=April 1, 2019 |access-date=April 1, 2019}}

Hulu in May 2018 announced its first-ever license deal with DreamWorks Animation, becoming the exclusive streaming home for future DWA movies feature films, as well as library films. DWA had streamed exclusively through Netflix since 2013. Films will be available on the service in 2019, while original series will be available later in 2020.{{Citation needed|date=March 2021}}

In October 2018, PocketWatch launched 90 22-minute episodes of repackaged content from their YouTube creator partners on Hulu and Amazon Prime Video and partnered with Paramount Pictures to license them to international distributors.{{Cite web |last=Spangler |first=Todd |date=October 11, 2018 |title=Hulu, Amazon Stream Pocket.watch Kids Shows Featuring YouTube Stars (Exclusive) |url=https://variety.com/2018/digital/news/pocketwatch-hulu-amazon-youtube-kids-shows-1202976653/ |url-status=live |archive-url=https://web.archive.org/web/20190927080257/https://variety.com/2018/digital/news/pocketwatch-hulu-amazon-youtube-kids-shows-1202976653/ |archive-date=September 27, 2019 |access-date=July 17, 2019 |website=Variety}}

On December 4, 2018, Hulu confirmed an exclusive multi-year first-look SVOD deal with Funimation.{{Cite web |date=December 4, 2018 |title=Hulu Lands Funimation First-Look Deal for Japanese Anime Series (Exclusive) |url=https://variety.com/2018/digital/news/hulu-funimation-anime-japanese-series-1203079274/ |url-status=live |archive-url=https://web.archive.org/web/20190307173836/https://variety.com/2018/digital/news/hulu-funimation-anime-japanese-series-1203079274/ |archive-date=March 7, 2019 |access-date=March 7, 2019}}

In June 2019, Hulu and FX signed an output deal with Lionsgate, where Hulu and FX would respectably gain the streaming and television rights to films released under the Lionsgate label in 2020 and 2021.{{Cite news |last=McNary |first=Dave |date=June 11, 2019 |title=Lionsgate Pacts With Hulu, FX for Two-Year Output Deal |work=Variety |url=https://variety.com/2019/digital/news/lionsgate-hulu-fx-distribution-deal-1203240225/ |url-status=live |access-date=July 30, 2019 |archive-url=https://web.archive.org/web/20190901235955/https://variety.com/2019/digital/news/lionsgate-hulu-fx-distribution-deal-1203240225/ |archive-date=September 1, 2019}}

In August 2019, Hulu agreed to control the streaming rights to upcoming films released by Bleecker Street.{{Cite web |last=D'Alessandro |first=Anthony |date=August 5, 2019 |title=Hulu & Bleecker Street Partner On Exclusive SVOD Deal |url=https://deadline.com/2019/08/hulu-bleecker-street-partner-on-exclusive-svod-deal-1202661486/ |url-status=live |archive-url=https://web.archive.org/web/20190808133859/https://deadline.com/2019/08/hulu-bleecker-street-partner-on-exclusive-svod-deal-1202661486/ |archive-date=August 8, 2019 |access-date=September 6, 2019}}

On March 2, 2020, Hulu launched a dedicated "hub" for content from FX branded as "FX on Hulu", with the service becoming the exclusive streaming outlet for current and past series from the network. Beginning with Breeders, new episodes of FX original series also become available on Hulu immediately after their television airing, and selected series will also premiere exclusively on the service.{{Cite web |title=FX On Hulu: Check Out The Release Schedule For All Your Favorite New Shows |url=https://www.gamespot.com/articles/fx-on-hulu-check-out-the-release-schedule-for-all-/1100-6472637/ |url-status=live |archive-url=https://web.archive.org/web/20200222191901/https://www.gamespot.com/articles/fx-on-hulu-check-out-the-release-schedule-for-all-/1100-6472637/ |archive-date=February 22, 2020 |access-date=February 22, 2020 |website=GameSpot}}{{Cite web |last=Patten |first=Dominic |date=November 7, 2019 |title=Hulu To Be Official FX Streaming Home Next Year, Bob Iger Says; Cate Blanchett's 'Mrs. America' & 3 Other Series Move Online |url=https://deadline.com/2019/11/disney-fx-hulu-streaming-cate-blanchett-disney-earnings-1202780657/ |url-status=live |archive-url=https://web.archive.org/web/20200408124705/https://deadline.com/2019/11/disney-fx-hulu-streaming-cate-blanchett-disney-earnings-1202780657/ |archive-date=April 8, 2020 |access-date=February 22, 2020 |website=Deadline Hollywood}}{{Cite web |last=White |first=Peter |date=January 9, 2020 |title=John Landgraf Calls FX On Hulu "Transformative Opportunity" For Cabler As Digital Hub Sets March Launch Plans – TCA |url=https://deadline.com/2020/01/john-landgraf-calls-fx-on-hulu-transformative-opportunity-for-cabler-tca-1202825633/ |url-status=live |archive-url=https://web.archive.org/web/20200222191902/https://deadline.com/2020/01/john-landgraf-calls-fx-on-hulu-transformative-opportunity-for-cabler-tca-1202825633/ |archive-date=February 22, 2020 |access-date=February 22, 2020 |website=Deadline Hollywood}}

On January 14, 2021, it was announced that following an exclusive 3-week IMAX engagement, Searchlight's Nomadland would be released on Hulu alongside a regular limited theatrical and drive-in run in the United States on February 19.{{Cite web |last=Lattanzio |first=Ryan |date=January 14, 2021 |title='Nomadland' to Be Released on Hulu and in Theaters February 19 |url=https://www.indiewire.com/2021/01/nomadland-theaters-hulu-february-19-1234609448/ |url-status=live |archive-url=https://web.archive.org/web/20210115001313/https://www.indiewire.com/2021/01/nomadland-theaters-hulu-february-19-1234609448/ |archive-date=January 15, 2021 |access-date=January 16, 2021 |website=IndieWire}}

On April 21, 2021, Disney reached a deal for television and streaming rights to Sony Pictures films from 2022 through 2026, which includes library rights for some of its franchises like Spider-Man, Jumanji and Hotel Transylvania franchises, etc., and licensing anime under Funimation and Crunchyroll brands and anime released by Aniplex of America, and post-pay-one window rights to new releases (after their exclusivity period with Netflix expires). This deal covers Disney+, Hulu, and Disney's television channels.{{Cite web |last=Hayes |first=Dade |date=April 21, 2021 |title=Disney & Sony Reach Windows Deal That Can Sling 'Spider-Man' And Other Franchises To Disney+ For First Time |url=https://deadline.com/2021/04/disney-sony-streaming-spider-man-disney-plus-1234741215/ |url-status=live |archive-url=https://web.archive.org/web/20210421230620/https://deadline.com/2021/04/disney-sony-streaming-spider-man-disney-plus-1234741215/ |archive-date=April 21, 2021 |access-date=April 21, 2021 |website=Deadline Hollywood}} On May 17, 2021, it started Onyx Collective which is a content brand for creators.{{Cite web |last=White |first=Peter |date=May 17, 2021 |title=Disney Sets Onyx Collective, Content Brand For Creators Of Color On Hulu, Led By Freeform Boss Tara Duncan |url=https://deadline.com/2021/05/disney-onyx-collective-content-brand-for-creators-of-color-underrepresented-voices-hulu-tara-duncan-1234758071/ |url-status=live |archive-url=https://web.archive.org/web/20211207002322/https://deadline.com/2021/05/disney-onyx-collective-content-brand-for-creators-of-color-underrepresented-voices-hulu-tara-duncan-1234758071/ |archive-date=December 7, 2021 |access-date=December 7, 2021 |website=Deadline Hollywood}}

On August 31, 2021, Disney announced that it would fold the American version of Hotstar—a niche streaming service targeting Indian Americans—in late-2022, with its original entertainment content migrating to Hulu.{{Cite web |last=Lattanzio |first=Ryan |date=August 31, 2021 |title=Disney to Phase Out Hotstar U.S. Streaming Service, Fold Programming Into Hulu and ESPN Plus |url=https://variety.com/2021/digital/news/disney-phase-out-hotstar-us-espn-hulu-bundle-1235050111/ |url-status=live |archive-url=https://web.archive.org/web/20210903044017/https://variety.com/2021/digital/news/disney-phase-out-hotstar-us-espn-hulu-bundle-1235050111/ |archive-date=September 3, 2021 |access-date=September 3, 2021 |website=Variety}} Since August 2021, Star India Networks programming has been available to Hulu subscribers.

In early 2024, Hulu faced criticism for airing AI-generated advertisements which were seen as promoting a pro-Israel narrative.{{cite magazine |author1-last=Hoover |author1-first=Amanda |language=en |date=2024-01-30 |magazine=Wired |title=Hulu Shows Jarring Anti-Hamas Ad Likely Generated With AI |url=https://www.wired.com/story/hulu-anti-hamas-ad-generative-ai/ |archive-url=https://web.archive.org/web/20240130172219/https://www.wired.com/story/hulu-anti-hamas-ad-generative-ai/ |archive-date=2024-01-30 |url-status=live}}{{cite news |author1-last=Fox |author1-first=Mira |language=en |date=2024-02-01 |newspaper=Forward |title=A new Israeli ad makes Gaza look like a Mediterranean paradise{{spaced en dash}}what's the goal? |url=https://forward.com/culture/578479/hulu-gaza-israel-advertisement-hasbara/ |archive-url=https://web.archive.org/web/20240201211130/https://forward.com/culture/578479/hulu-gaza-israel-advertisement-hasbara/ |archive-date=2024-02-01 |url-status=live}} One such advertisement depicted Gaza as a tourist destination rather than acknowledging its complex geopolitical context. An article by Vice highlighted that many viewers found these advertisements controversial due to perceived factual inaccuracies and insensitivity to the ongoing conflict.{{cite news |author1-last=Krishnan |author1-first=Manisha |language=en |date=2024-02-07 |magazine=Vice |title=Hulu Airs Ad Claiming Gaza Would Be a Tourist Destination if Not for Hamas |url=https://www.vice.com/en/article/hulu-airs-ad-gaza-hamas-war-generative-ai/ |archive-url=https://web.archive.org/web/20240909093611/https://www.vice.com/en/article/hulu-airs-ad-gaza-hamas-war-generative-ai/ |archive-date=2024-09-09 |url-status=live}} This led to calls for boycotting Hulu and its parent company, Disney, which holds a majority stake in Hulu.{{cite news |title=Hulu faces intense backlash, boycotts over controversial ad campaigns |url=https://www.yahoo.com/news/hulu-faces-intense-backlash-boycotts-203202442.html |date=2024-02-10 |publisher=Yahoo News}}

First and third-party content providers for Hulu. Asterisk (*) denotes third parties.

{{Div col|colwidth=21em}}

• 1091 Pictures*
• 20th Century Studios
• A-1 Pictures*
• A24*
• A&E Networks
• A&E
• History Channel
• History en Español
• Lifetime
• LMN
• Military History
• ABC
• ABC News
• American International Pictures*
• Animax*
• Aniplex*
• ABS-CBN Corporation*
• ABS-CBN Studios
• Star Cinema
• All3Media*
• AMC Networks*
• AMC
• HIDIVE
• IFC
• Sundance TV
• We TV
• Angel Studios*
• Ay Yapım*
• Bandai Namco Filmworks*
• BBC Studios*
• Big Ticket Entertainment*
• Castel Film Romania*
• Cineverse*
• CJ ENM*
• CloverWorks*
• Constantin Film*
• Discotek Media*
• Disney+ Star Hub
• Disney Television Studios
• ABC Signature
• 20th Television
• 20th Television Animation
• Disney–ABC Domestic Television
• Disney Channel
• Disney Junior
• Disney Television Animation
• ESPN
• Searchlight Television
• Walt Disney Television
• Erler Film*
• FilmRise*
• Film Roman*
• Fox 2000 Pictures*
• Fox*
• Fuji Television*
• FX Networks
• FX
• FXX
• GKIDS*
• GMA Entertainment Group*
• Gonzo*
• Hallmark Channel*
• Hasbro Entertainment*
• Hotstar
• J.C.Staff*
• Kadokawa Corporation*
• Konami Cross Media NY*
• Kyoto Animation*
• Illumination*
• Lucasfilm
• Lionsgate Studios*
• Lionsgate Films
• Roadside Attractions
• Good Universe
• Lionsgate Television
• Marvel Studios
• Marvel Television
• MarVista Entertainment*
• Media Blasters*
• MediaPro Pictures*
• Munhwa Broadcasting Corporation*
• Amazon MGM Studios*
• MGM Television
• Metro-Goldwyn-Mayer
• Orion Pictures
• American International Pictures
• National Geographic
• Nat Geo Wild
• NBCUniversal*
• DreamWorks Animation
• DreamWorks Animation Television
• DreamWorks Pictures
• NBC
• Telemundo
• Universal Content Productions
• Universal Pictures
• Universal Television
• Nelvana*
• NHK*
• Nihon Ad Systems*
• Nippon Television*
• OLM*
• Paramount Global*
• BET
• CBS
• CBS Studios
• Comedy Central
• MTV
• MTV Entertainment Studios
• Nickelodeon
• Nickelodeon Animation Studio
• Nick Jr. Channel
• Nicktoons
• Paramount Pictures
• TeenNick
• VH1
• PBS*
• PBS Kids
• The Pokémon Company*
• Production I.G*
• Saban Films*
• Samuel Goldwyn Films*
• Screen Media*
• Searchlight Pictures
• Seven Arcs*
• Shochiku*
• Shout! Studios*
• Shin-Ei Animation*
• Skydance Media*
• Star+
• StudioCanal*
• Studio Deen*
• Studio Ghibli*
• Studio Pierrot*
• Studio Trigger*
• STX Entertainment*
• Sony Pictures*
• Aniplex of America
• Columbia Pictures
• Crunchyroll, LLC
• Destination Films
• Screen Gems
• Sony Pictures Animation
• Sony Pictures Classics
• Sony Pictures Television
• Stage 6 Films
• TriStar Pictures
• TriStar Productions
• SynergySP*
• Tatsunoko Production*
• Televisa*
• TMS Entertainment*
• Toei Animation*
• Toei Company*
• Toho*
• Tokyo Broadcasting System*
• Tokyo MX*
• Touchstone Pictures
• Tsuburaya Productions*
• TV Asahi*
• TV Azteca*
• TV Tokyo*
• Viva Communications*
• Viz Media*
• Walt Disney Pictures
• Warner Bros. Discovery*
• Adult Swim
• American Heroes Channel
• Animal Planet
• Boomerang
• Cartoon Network
• Cartoonito
• CNN
• CNN Films
• Cooking Channel
• Destination America
• Discovery Channel
• Discovery Life
• Food Network
• Hanna-Barbera
• HBO
• HBO Films
• HGTV
• Investigation Discovery
• Magnolia Network
• New Line Cinema
• Science Channel
• TLC
• Toonami
• Travel Channel
• Warner Bros. Animation
• Warner Bros. Pictures
• Warner Bros. Television Studios
• Williams Street
• The Weinstein Company
• White Fox*
• WildBrain*

{{Div col end}}

File:Hulu on Disney+ logo.svg

Hulu's subscription service was launched in a software release life cycle on June 29, 2010,{{Cite web |last=Stelter |first=Brian |date=June 29, 2010 |title=Hulu Unveils Subscription Service For $9.99 a Month |url=http://mediadecoder.blogs.nytimes.com/2010/06/29/hulu-unveils-subscription-service-for-9-99-a-month/ |url-status=live |archive-url=https://web.archive.org/web/20141112160157/http://mediadecoder.blogs.nytimes.com/2010/06/29/hulu-unveils-subscription-service-for-9-99-a-month/ |archive-date=November 12, 2014 |access-date=November 12, 2014 |website=The New York Times}} and officially launched on November 17, 2010, under the branding Hulu Plus.{{Cite web |last=Stelter |first=Brian |date=November 27, 2010 |title=Hulu Drops Prices to Compete With Netflix |url=http://mediadecoder.blogs.nytimes.com/2010/11/17/hulu-drops-prices-to-compete-with-netflix/ |url-status=live |archive-url=https://web.archive.org/web/20141112161947/http://mediadecoder.blogs.nytimes.com/2010/11/17/hulu-drops-prices-to-compete-with-netflix/ |archive-date=November 12, 2014 |access-date=November 12, 2014 |website=The New York Times}} The service remained advertising-supported, but it offers an expanded content library including full seasons, day-after access to current season content and more episodes of shows available. Hulu also launched Hulu Plus apps on other types of devices, including mobile, digital media players, and video game consoles. By the end of 2011, Hulu Plus had around 1.5 million subscribers.Nakashima, Ryan January 13, 2012. [http://www.newsday.com/business/hulu-plus-ends-year-with-1-5-million-subscribers-1.3448597 "Hulu Plus ends year with 1.5 million subscribers"].

On April 29, 2015, it was announced that the "Hulu Plus" branding would be discontinued, and that the service would be henceforth marketed as simply "Hulu" to place it in-line with its subscription-only competitors. By then, the service had grown to 9 million subscribers.{{Cite web |last=Roettgers |first=Janko |date=June 16, 2015 |title=Hulu Makes Name Change Official, Ditches the Plus |url=https://variety.com/2015/digital/news/hulu-makes-name-change-official-ditches-the-plus-1201520583/ |url-status=live |archive-url=https://web.archive.org/web/20191120073949/https://variety.com/2015/digital/news/hulu-makes-name-change-official-ditches-the-plus-1201520583/ |archive-date=November 20, 2019 |access-date=May 23, 2019 |website=Variety}}{{Cite news |last=Peterson, Tim |date=April 29, 2015 |title=Hulu Will Drop Hulu Plus Brand, Picks up 'Seinfeld' |work=Advertising Age |url=http://adage.com/article/media/hulu-drop-hulu-brand-picks-seinfeld/298305/ |url-status=live |access-date=September 13, 2015 |archive-url=https://web.archive.org/web/20150906123704/http://adage.com/article/media/hulu-drop-hulu-brand-picks-seinfeld/298305/ |archive-date=September 6, 2015}}

In July 2015 Hulu was exploring an advertising-free subscription option for around $12 to $14 a month.{{Cite web |last=Shields |first=Mark |date=July 16, 2015 |title=Hulu Explores Adding Ad-Free Option to Its Service |url=https://www.wsj.com/article_email/hulu-explores-adding-ad-free-option-to-its-service-1437103682-lMyQjAxMTI1MzE1NzIxMDc2Wj |url-status=dead |archive-url=https://web.archive.org/web/20160109235948/http://www.wsj.com/article_email/hulu-explores-adding-ad-free-option-to-its-service-1437103682-lMyQjAxMTI1MzE1NzIxMDc2Wj |archive-date=January 9, 2016 |access-date=March 7, 2017 |newspaper=Wall Street Journal}} This was confirmed as going forward {{as of|2015|September|2|lc=y|df=US}}, with a "No Commercials" plan priced at $11.99, $4 more than the $7.99 monthly rate for a "Limited Commercials" subscription,{{Cite web |title=Hulu – About |url=http://www.hulu.com/about |url-status=live |archive-url=https://web.archive.org/web/20150406223353/http://www.hulu.com/about |archive-date=April 6, 2015 |access-date=April 8, 2015 |website=Hulu}} though a few highlighted network series (fewer than 10) would retain pre-roll and post-roll{{clarify|date=April 2020}} ad pods.{{Cite news |last=Wallenstein |first=Andrew |date=September 2, 2015 |title=Hulu Adds (Mostly) Ad-Free Subscription Service |work=Variety |url=https://variety.com/2015/digital/news/hulu-adds-mostly-ad-free-subscription-service-1201583375/ |url-status=live |access-date=September 2, 2015 |archive-url=https://web.archive.org/web/20150903042841/http://variety.com/2015/digital/news/hulu-adds-mostly-ad-free-subscription-service-1201583375/ |archive-date=September 3, 2015}} Starting in 2019, Hulu plans to begin displaying on-screen ads when the viewer pauses the show, although it is unclear whether this will apply to customers on the $11.99/month No Ads plan.{{Cite web |last=Ha |first=Anthony |date=January 31, 2019 |title=Hulu announces a new ad unit that appears when you pause |url=https://techcrunch.com/2019/01/31/hulu-pause-ad/ |url-status=live |archive-url=https://web.archive.org/web/20190509112251/https://techcrunch.com/2019/01/31/hulu-pause-ad/ |archive-date=May 9, 2019 |access-date=May 15, 2019 |website=TechCrunch}}

In May 2016, Hulu announced that it had reached 12 million subscribers.{{Cite web |last=Stelter |first=Brian |date=May 4, 2016 |title=Hulu closes in on 12 million subscribers; plans cable-like TV option |url=https://money.cnn.com/2016/05/04/media/hulu-subscribers-cable-bundle/ |url-status=live |archive-url=https://web.archive.org/web/20161103234634/http://money.cnn.com/2016/05/04/media/hulu-subscribers-cable-bundle/ |archive-date=November 3, 2016 |access-date=November 1, 2016 |website=CNN Money}} In January 2018, Hulu announced that it had reached 17 million subscribers.{{Cite web |last=Stelter |first=Brian |date=January 9, 2018 |title=Hulu closes in on 12 million subscribers; plans cable-like TV option |url=https://www.theverge.com/2018/1/9/16868864/hulu-17-million-subscribers-announced-2018 |url-status=live |archive-url=https://web.archive.org/web/20180207123153/https://www.theverge.com/2018/1/9/16868864/hulu-17-million-subscribers-announced-2018 |archive-date=February 7, 2018 |access-date=February 6, 2018 |website=theverge.com |publisher=Verge}}

On August 8, 2016, Hulu announced that it would discontinue its free video on-demand content, and syndicate it to Yahoo! on a new website known as Yahoo! Screen. This service featured recent episodes of ABC, Fox, and NBC series until its 2019 discontinuation. The Hulu website is now devoted exclusively to the subscription service.{{Cite news |last=Fung |first=Brian |title=This is the end of Hulu as we know it |newspaper=Washington Post |url=https://www.washingtonpost.com/news/the-switch/wp/2016/08/08/hulu-is-getting-rid-of-what-made-it-famous/ |url-status=live |access-date=August 9, 2016 |archive-url=https://web.archive.org/web/20160809122415/https://www.washingtonpost.com/news/the-switch/wp/2016/08/08/hulu-is-getting-rid-of-what-made-it-famous/ |archive-date=August 9, 2016}}{{Cite web |last=Jarvey |first=Natalie |date=August 8, 2016 |title=Hulu to End Free TV Service |url=https://www.hollywoodreporter.com/news/hulu-end-free-tv-service-917917 |url-status=live |archive-url=https://web.archive.org/web/20160808222239/http://www.hollywoodreporter.com/news/hulu-end-free-tv-service-917917 |archive-date=August 8, 2016 |access-date=August 8, 2016 |website=The Hollywood Reporter}}{{Cite web |last=Brodkin |first=Jon |date=August 8, 2016 |title=Hulu will soon end its free streaming options |url=https://arstechnica.com/information-technology/2016/08/hulus-free-shows-move-to-yahoo-as-it-becomes-a-paid-only-service/ |url-status=live |archive-url=https://web.archive.org/web/20160808160803/http://arstechnica.com/information-technology/2016/08/hulus-free-shows-move-to-yahoo-as-it-becomes-a-paid-only-service/ |archive-date=August 8, 2016 |access-date=August 8, 2016 |website=Ars Technica}}

In May 2018, Hulu introduced 5.1 surround sound on select devices for its original content.[https://help.hulu.com/en-us/sound-quality Audio quality on Hulu] {{Webarchive|url=https://web.archive.org/web/20190125130949/https://help.hulu.com/en-us/sound-quality |date=January 25, 2019 }}. Hulu. In December 2016 Hulu began streaming content in 4K, also limited to its original content.[https://www.hulu.com/press/4k-ultra-hd-now-streaming-on-hulu/ 4K Ultra HD Now Streaming on Hulu] {{Webarchive|url=https://web.archive.org/web/20190125073404/https://www.hulu.com/press/4k-ultra-hd-now-streaming-on-hulu/ |date=January 25, 2019 }}. Hulu Press Release. December 2, 2016. 4K video was quietly rolled back in 2018, and reintroduced in July 2019.[https://bgr.com/2019/07/12/hulu-4k-streaming-devices-original-shows/ Hulu finally brings back 4K streaming after killing it last year] {{Webarchive|url=https://web.archive.org/web/20190712223035/https://bgr.com/2019/07/12/hulu-4k-streaming-devices-original-shows/ |date=July 12, 2019 }}. BGR. July 12, 2019.[https://www.cordcutters.com/can-you-get-4k-hdr-video-hulu Can you get 4K HDR video on Hulu?] {{Webarchive|url=https://web.archive.org/web/20190125020639/https://www.cordcutters.com/can-you-get-4k-hdr-video-hulu |date=January 25, 2019 }} Cord Cutters. October 4, 2018. Hulu added HDR for some of its original content in August 2021.{{Cite web |last=Gartenberg |first=Chaim |date=August 24, 2021 |title=Hulu is adding HDR for some of its original shows and movies |url=https://www.theverge.com/2021/8/24/22639273/hulu-hdr-original-shows-movies-4k-picture-quality |url-status=live |archive-url=https://web.archive.org/web/20210824172247/https://www.theverge.com/2021/8/24/22639273/hulu-hdr-original-shows-movies-4k-picture-quality |archive-date=August 24, 2021 |access-date=August 24, 2021 |website=The Verge}}

On January 23, 2019, Hulu announced a $2 price drop for the basic ad-supported plan to $5.99. The $5.99 monthly plan has previously been offered as a promotional offer since late 2017 where users that signed up (or reactivated accounts that had previously ended their service) during the offer period would keep the price for an entire year before paying the regular rate.{{Cite web |last=Welch |first=Chris |date=January 23, 2019 |title=Hulu drops to just $5.99 per month after Netflix's price hikes |url=https://www.theverge.com/2019/1/23/18193539/hulu-price-change-subscription-ads-live-tv-2019 |url-status=live |archive-url=https://web.archive.org/web/20190123190645/https://www.theverge.com/2019/1/23/18193539/hulu-price-change-subscription-ads-live-tv-2019 |archive-date=January 23, 2019 |access-date=January 23, 2019 |website=The Verge}}

Since the launch of Disney+ in November 2019, the service has been available in the United States in a bundle with Hulu and ESPN+, priced at $12.99 per-month for the ad-supported tier of Hulu, and $18.99 for the ad-free tier of Hulu.{{Cite web |last=Alexander |first=Julia |date=August 6, 2019 |title=Disney announces $12.99 bundle for Disney+, Hulu, and ESPN+ |url=https://www.theverge.com/2019/8/6/20757626/disney-plus-espn-hulu-bundle-price-date-streaming-service |url-status=live |archive-url=https://web.archive.org/web/20190806211748/https://www.theverge.com/2019/8/6/20757626/disney-plus-espn-hulu-bundle-price-date-streaming-service |archive-date=August 6, 2019 |access-date=August 6, 2019 |website=The Verge}}[https://www.theverge.com/2019/11/14/20964587/disney-plus-bundle-hulu-espn-ad-free-ads-how-to-get How to get the Disney+ bundle with ad-free Hulu and ESPN+] {{Webarchive|url=https://web.archive.org/web/20200627114952/https://www.theverge.com/2019/11/14/20964587/disney-plus-bundle-hulu-espn-ad-free-ads-how-to-get |date=June 27, 2020 }} – Barbara Krasnoff, The Verge, November 14, 2019

On September 7, 2021, Disney announced that Hulu would be getting a price increase on October 8, 2021. The ad-supported Hulu plan would increase from $5.99 to $6.99 a month, while the ad-free Hulu plan would increase from $11.99 to $12.99 a month. The Hulu live TV plan and the Disney bundle, which includes Disney+, Hulu with ads and ESPN+ for $13.99 a month, would not get a price increase at this time.

On May 4, 2016, Hulu announced that it planned to begin offering an over-the-top "live programming from broadcast and cable brands" some time in 2017.{{Cite web |date=May 4, 2016 |title=Hulu confirms plan to stream live TV next year |url=https://www.theverge.com/2016/5/4/11590306/hulu-confirms-live-tv-2017-plans |url-status=live |archive-url=https://web.archive.org/web/20160810115549/http://www.theverge.com/2016/5/4/11590306/hulu-confirms-live-tv-2017-plans |archive-date=August 10, 2016 |access-date=August 10, 2016 |website=The Verge |publisher=Vox Media}} On November 1, 2016, co-owners 21st Century Fox, including Fox Networks Group (Fox, Fox Sports, Fox News Channel, FX Networks, and National Geographic) and the Walt Disney Company, including Disney–ABC Television Group and ESPN Inc. (ABC, Disney Channel, Disney Junior, Disney XD, Freeform, ESPN, ESPN2, ESPNU, SEC Network, and ESPN3) agreed to supply their channels to the streaming service, joined by Warner Bros. Discovery, including Turner Broadcasting System (TBS, TNT, Turner Classic Movies, TruTV, CNN, HLN, CNN International, Cartoon Network, Adult Swim, and Boomerang) on August 3, 2016, which previously reached an agreement with Hulu.{{Cite news |last=Lieberman |first=David |date=November 1, 2016 |title=Disney And Fox Agree To Provide Sports And Broadcast Channels To Hulu |work=Deadline Hollywood |url=https://deadline.com/2016/11/disney-fox-agree-provide-sports-other-channels-hulu-1201846186/ |url-status=live |access-date=January 24, 2017 |archive-url=https://web.archive.org/web/20170202030818/http://deadline.com/2016/11/disney-fox-agree-provide-sports-other-channels-hulu-1201846186/ |archive-date=February 2, 2017}}

The service, originally marketed as "Hulu with Live TV," launched in Software testing on May 3, 2017, featuring content from NBCUniversal (Bravo, Cozi TV, NBC, Oxygen, SYFY, Universal Kids, and Telemundo), A+E Networks (A&E, History, and Lifetime), CBS Corporation (CBS, Pop TV, Smithsonian Channel, and Showtime), and Scripps Networks Interactive (Cooking Channel, Food Network, and HGTV). The service was later renamed "Hulu + Live TV" and included live streams of more than 75 broadcast and cable-originated channels, including feeds of the five major broadcast networks – ABC, CBS, NBC, Fox and The CW – as well as cable channels owned by Hulu-part-owner Disney, along with NFL Network, Paramount Global with Showtime, A+E Networks, Comcast's NBCUniversal, Fox Corporation, Warner Bros. Discovery with HBO, Cinemax,{{Cite web |last=Petski |first=Denise |date=July 6, 2017 |title=Hulu Adds HBO In Time For 'Game Of Thrones' Season 7 Premiere |url=https://deadline.com/2017/07/hulu-adds-hbo-game-of-thrones-season-7-premiere-cinemax-streaming-1202124374/ |url-status=live |archive-url=https://web.archive.org/web/20200801214241/https://deadline.com/2017/07/hulu-adds-hbo-game-of-thrones-season-7-premiere-cinemax-streaming-1202124374/ |archive-date=August 1, 2020 |access-date=May 2, 2020 |website=Deadline Hollywood}} and Starz available as add-ons for an extra fee. Hulu representatives stated that it intends to negotiate carriage agreements with independently owned broadcasting groups to gain distribution rights to local stations from additional markets.{{Cite web |last=Mike Snider |date=May 3, 2017 |title=You can now watch 50-plus channels of live TV on Hulu with $39.99 upgrade |url=https://www.usatoday.com/story/tech/news/2017/05/03/net-video-streamer-hulu-gets-3999-live-tv-upgrade/101218510/ |url-status=live |archive-url=https://web.archive.org/web/20170508210018/https://www.usatoday.com/story/tech/news/2017/05/03/net-video-streamer-hulu-gets-3999-live-tv-upgrade/101218510/ |archive-date=May 8, 2017 |access-date=May 9, 2017 |newspaper=USA Today}}{{Cite news |last=Jared Newman |date=May 3, 2017 |title=Hulu Live TV launches in beta: What you need to know |work=TechHive |url=http://www.techhive.com/article/3193912/streaming-services/hulu-live-tv-launches-in-beta-what-you-need-to-know.html |url-status=live |access-date=May 9, 2017 |archive-url=https://web.archive.org/web/20170509022030/http://www.techhive.com/article/3193912/streaming-services/hulu-live-tv-launches-in-beta-what-you-need-to-know.html |archive-date=May 9, 2017}}{{Cite web |last=Todd Spangler |date=May 3, 2017 |title=Hulu Live TV Service Launches With 50 Channels for $40 Monthly |url=https://variety.com/2017/digital/news/hulu-live-tv-service-launch-channels-1202407778/ |url-status=live |archive-url=https://web.archive.org/web/20170508083536/http://variety.com/2017/digital/news/hulu-live-tv-service-launch-channels-1202407778/ |archive-date=May 8, 2017 |access-date=May 9, 2017 |website=Variety}}

By May 2018, the service had reached 800,000 subscribers.{{Cite web |last=Hayes |first=Dade |date=May 30, 2018 |title=Hulu Pay-TV Bundle Hits 800K Subscribers |url=https://deadline.com/2018/05/hulu-pay-tv-bundle-hits-800k-subscribers-1202400295/ |url-status=live |archive-url=https://web.archive.org/web/20200801163846/https://deadline.com/2018/05/hulu-pay-tv-bundle-hits-800k-subscribers-1202400295/ |archive-date=August 1, 2020 |access-date=March 7, 2020 |website=Deadline Hollywood}}

On November 29, 2018, Hulu + Live TV added the Discovery Networks (Discovery, TLC, MotorTrend, Animal Planet and Investigation Discovery) to the Scripps Networks Interactive package featured within the Hulu + Live TV core offering. More Discovery-brand channels were also made available through add-on packages; Destination America, Discovery Family, Science Channel, Discovery Life, and American Heroes Channel were added to the $7.99-per-month Entertainment package and Discovery Channel and Discovery Familia were added to the $4.99-per-month Spanish language package.{{Cite web |title=Hulu Live TV adds a few channels from Discovery |url=https://www.engadget.com/2018-11-29-hulu-live-tv-discovery-channels.html |url-status=live |archive-url=https://web.archive.org/web/20210228072249/https://www.engadget.com/2018-11-29-hulu-live-tv-discovery-channels.html |archive-date=February 28, 2021 |access-date=February 5, 2021 |website=Engadget|date=November 30, 2018 }}

In the third quarter of 2019, Hulu overtook Sling TV as the top OTT pay television service in the United States, with 2.7 million subscribers.{{Cite web |last=Spangler |first=Todd |date=November 15, 2019 |title=Hulu Live TV Tops Sling TV as No. 1 Streaming Pay-TV Service, Analysts Estimate |url=https://variety.com/2019/digital/news/hulu-live-tv-beats-sling-top-streaming-pay-tv-research-1203406138/ |url-status=live |archive-url=https://web.archive.org/web/20200307122744/https://variety.com/2019/digital/news/hulu-live-tv-beats-sling-top-streaming-pay-tv-research-1203406138/ |archive-date=March 7, 2020 |access-date=March 7, 2020 |website=Variety}}

The service was initially priced at $39.99 per-month. In December 2019, the price had been increased to $54.99 per month (after having previously been raised to $44.99).{{Cite news |date=January 23, 2019 |title=Hulu will raise price of live TV packages, but lower the cost of basic streaming |work=Los Angeles Times |url=https://www.latimes.com/business/hollywood/la-fi-ct-hulu-20190122-story.html |url-status=live |access-date=December 20, 2019 |archive-url=https://web.archive.org/web/20191220023503/https://www.latimes.com/business/hollywood/la-fi-ct-hulu-20190122-story.html |archive-date=December 20, 2019}}{{Cite news |last=Cosgrove |first=Elly |date=November 15, 2019 |title=Hulu is increasing the price of its Hulu + Live TV 22% starting Dec. 18 |work=CNBC |url=https://www.cnbc.com/2019/11/15/hulu-is-increasing-the-price-of-its-hulu-live-stream-starting-dec-18.html |url-status=live |access-date=November 17, 2019 |archive-url=https://web.archive.org/web/20191117050409/https://www.cnbc.com/2019/11/15/hulu-is-increasing-the-price-of-its-hulu-live-stream-starting-dec-18.html |archive-date=November 17, 2019}} In November 2020, the rate for Hulu + Live TV increased to $64.99 per month. The rate for the ad-free plan with Live TV included also increased to $70.99.{{Cite web |last=Spangler |first=Todd |date=November 16, 2020 |title=Hulu Hikes Prices of Live TV Packages by $10 per Month |url=https://variety.com/2020/digital/news/hulu-live-tv-price-increase-1234833102/ |url-status=live |archive-url=https://web.archive.org/web/20210127212224/https://variety.com/2020/digital/news/hulu-live-tv-price-increase-1234833102/ |archive-date=January 27, 2021 |access-date=February 28, 2021 |website=Variety}}

On January 19, 2021, Nexstar's NewsNation launched on Hulu + Live TV.{{Cite web |last=Hayes |first=Dade |date=December 18, 2020 |title=Hulu And Top Station Group Nexstar Set Carriage Deal For ABC Affiliates, Cable Network WGN America |url=https://deadline.com/2020/12/hulu-nexstar-carriage-deal-abc-wgn-america-1234658914/ |url-status=live |archive-url=https://web.archive.org/web/20210207135724/https://deadline.com/2020/12/hulu-nexstar-carriage-deal-abc-wgn-america-1234658914/ |archive-date=February 7, 2021 |access-date=April 6, 2021 |website=Deadline Hollywood}} On April 30, the service added nine ViacomCBS (now Paramount) networks (BET, Comedy Central, MTV, Nickelodeon, Paramount Network, VH1, CMT, Nick Jr. Channel, and TV Land) to the base package, along with BET Her, MTV2, MTV Classic, Nicktoons and TeenNick on the Entertainment add-on.{{Cite web |last=Spangler |first=Tod |date=April 30, 2021 |title=Hulu Finally Adds ViacomCBS Networks to Live TV Service |url=https://variety.com/2021/digital/news/hulu-viacomcbs-networks-live-tv-1234963887/ |url-status=live |archive-url=https://web.archive.org/web/20210430153205/https://variety.com/2021/digital/news/hulu-viacomcbs-networks-live-tv-1234963887/ |archive-date=April 30, 2021 |access-date=April 30, 2021 |website=Variety}} On November 10, Disney stated that Hulu + Live TV had reached four million subscribers.{{Cite web |date=November 10, 2021 |title=Hulu with Live TV Reaches 4M Subscribers in Q4 2021 |url=https://www.cordcuttersnews.com/hulu-with-live-tv-reaches-4m-subscribers-in-q4-2021/ |url-status=live |archive-url=https://web.archive.org/web/20211110220058/https://www.cordcuttersnews.com/hulu-with-live-tv-reaches-4m-subscribers-in-q4-2021/ |archive-date=November 10, 2021 |access-date=November 10, 2021 |website=Cord Cutters News}} On December 21, it was announced that unlimited DVR, Disney+ and ESPN+ will be included with Hulu + Live TV moving forward, but the price of the service would be increased by $5.{{Cite web |last=Hayes |first=Dade |date=November 19, 2021 |title=Disney Adds Disney+ And ESPN+ To Hulu + Live TV, Raises Bundle's Monthly Price By $5 |url=https://deadline.com/2021/11/disney-hulu-live-tv-plus-espn-bundle-streaming-1234877153/ |url-status=live |archive-url=https://web.archive.org/web/20211119223452/https://deadline.com/2021/11/disney-hulu-live-tv-plus-espn-bundle-streaming-1234877153/ |archive-date=November 19, 2021 |access-date=November 20, 2021 |website=Deadline Hollywood}}

On November 14, 2022, Hulu announced that it had added The Weather Channel and Comedy.TV at the start of the month and that Hallmark Channel and Hallmark Movies & Mysteries would be added that day. Hallmark Drama also became available in the Entertainment Add-On. Hulu also announced that on December 1, five Vevo music video channels would be launched, along with theGrio Television Network, JusticeCentral.TV, and The Weather Channel en Español.{{Cite web |date=November 14, 2022 |title=Hulu Adds 14 New Channels To Live TV Line-up |url=https://press.hulu.com/news/2022/11/14/hulu-adds-14-new-channels-to-live-tv-line-up/ |url-status=live |archive-url=https://web.archive.org/web/20221121130446/https://press.hulu.com/news/2022/11/14/hulu-adds-14-new-channels-to-live-tv-line-up/ |archive-date=November 21, 2022 |access-date=November 22, 2022 |website=Hulu}}

On January 6, 2025, FuboTV agreed to sell a 70% majority stake in its vMVPD business to Disney and merge with Hulu's live TV service. The merged company will be led by Fubo's executive team and remain a public company, but with Disney holding majority control of its board. Both the Fubo and Hulu + Live TV services will continue to operate under their respective brands, with Fubo being responsible for carriage negotiations. The deal excludes the Hulu video on-demand service, which will continue to be exclusively held by Disney. As part of the agreement, Fubo also settled with a lawsuit against ESPN Inc. (majority-owned by Disney), Fox Corporation, and Warner Bros. Discovery due to their announcement of a sports streaming joint venture, with Fubo winning a lawsuit in August 2024 and being granted a preliminary injection to stop its launch. The consortium plans to make a one-time payment of $220 million. Fubo also reached a carriage agreement for Disney's suite of channels. The merger is expected to be completed between 12 and 18 months, pending regulatory approval.{{Cite web |last=Weprin |first=Alex |date=2025-01-06 |title=Disney to Merge Hulu + Live TV With Fubo, Taking on YouTube TV and Ending Venu Lawsuit |url=https://www.hollywoodreporter.com/business/business-news/disney-hulu-live-tv-with-fubo-1236100636/ |access-date=2025-01-06 |website=The Hollywood Reporter |language=en-US}}{{Cite web |last=Spangler |first=Todd |date=2025-01-06 |title=Disney Inks Deal to Merge Hulu Live TV With Fubo, Ending Lawsuit Seeking to Block Venu Sports Streamer |url=https://variety.com/2025/tv/news/disney-hulu-live-tv-fubo-merger-ending-venu-lawsuit-1236266843/ |access-date=2025-01-06 |website=Variety |language=en-US}}

On March 3, 2025, Hulu streamed 97th Academy Awards, making the first time that the Oscars were streamed online. However, the airing was plagued with multiple technical problems. These included some server outages in the beginning of the award ceremony, as well as the live event ending just before the Best Actress nominees were announced.{{Cite web |last=Dolak |first=Kevin |date=2025-03-03 |title=Hulu's Oscars Livestream Glitches Out as Ceremony Begins, Then Cuts Off Best Actress and Best Picture Winners |url=https://www.hollywoodreporter.com/news/general-news/2025-oscars-hulu-livestream-academy-awards-glitch-1236152288/ |access-date=2025-03-03 |website=The Hollywood Reporter |language=en-US}}{{Cite web |last=Joseph |first=Andrew |title=Oscars fans were absolutely livid as Hulu went down at the start of the Academy Awards |url=https://ftw.usatoday.com/story/entertainment/pop-culture/2025/03/02/oscars-hulu-down-streaming-academy-awards-reaction/81098798007/ |access-date=2025-03-03 |date=2025-03-02|website=For The Win |language=en-US}}

Viewership numbers for the site are tracked by measurement firms such as YouGov, Comscore, Nielsen Media Research, and Quantcast. In partnership with comScore, Hulu is the first digital company to receive multi-platform measurement at an individual level that includes co-viewing for living room devices.{{Citation needed|date=May 2020}}

The reliability of these metrics has been drawn into question, partly due to widely divergent estimates. For example, between May and June 2010, ComScore updated its scoring methodology and its estimates for Hulu. Hulu's viewers would go from 43.5 million to 24 million in one month.{{Cite news |last=Dawn C. Chmielewski |date=July 26, 2010 |title=Hulu's sharp decline in viewership underscores inconsistency in measuring size of online audience |newspaper=LA Times |url=https://www.latimes.com/archives/la-xpm-2010-jul-26-la-fi-ct-hulu-20100721-story.html |url-status=live |access-date=November 1, 2013 |archive-url=https://web.archive.org/web/20170311095132/http://articles.latimes.com/2010/jul/26/business/la-fi-ct-hulu-20100721 |archive-date=March 11, 2017}} In a comScore digital trends report in 2010, comScore's Digital Year in Review report found that Hulu was watched twice as much as viewers who watched on the websites of the five major TV networks combined.{{Cite news |last=Schonfeld |first=Erick |date=February 7, 2011 |title=ComScore: Hulu Is Watched Twice As Much As The 5 Major TV Networks Online Combined |publisher=TechCrunch |url=https://techcrunch.com/2011/02/07/comscore-hulu-tv-networks/ |url-status=live |access-date=December 11, 2017 |archive-url=https://web.archive.org/web/20171212031532/https://techcrunch.com/2011/02/07/comscore-hulu-tv-networks/ |archive-date=December 12, 2017}}

Hulu in May 2018 announced it has surpassed 20 million subscribers in the United States.{{Cite news |last=Gruenwedel |first=Erik |date=May 2, 2018 |title=Hulu Tops 20 Million Subs, Inks First Deal with DreamWorks Animation |work=Media Play News |url=https://www.mediaplaynews.com/hulu-tops-20-million-subs-inks-first-deal-with-dreamworks-animation/ |url-status=live |access-date=May 2, 2018 |archive-url=https://web.archive.org/web/20180503041617/https://www.mediaplaynews.com/hulu-tops-20-million-subs-inks-first-deal-with-dreamworks-animation/ |archive-date=May 3, 2018}} The tally, which puts the company about 36 million subscriptions behind Netflix, was disclosed at a media presentation at the newly named Hulu Theater at Madison Square Garden in New York. Hulu said it has grown total engagement by more than 60%, with 78% of viewing taking place in the living room on connected TVs.{{Citation needed|date=May 2020}}

Hulu original series The Handmaid's Tale won two awards at the 33rd annual Television Critics Association Awards for Program of the Year and Outstanding Achievement in Drama.{{Cite web |last=Turchiano |first=Danielle |date=August 5, 2017 |title=TCA Award Winners: 'The Handmaid's Tale,' 'This Is Us,' 'Atlanta,' Carrie Coon Take Top Honors |url=https://variety.com/2017/tv/news/tca-awards-winners-carrie-coon-the-handmaids-tale-this-is-us-atlanta-1202516771/ |url-status=live |archive-url=https://web.archive.org/web/20171004030647/http://variety.com/2017/tv/news/tca-awards-winners-carrie-coon-the-handmaids-tale-this-is-us-atlanta-1202516771/ |archive-date=October 4, 2017 |access-date=October 4, 2017 |website=Variety}}{{Cite web |last=Goldberg |first=Lesley |date=August 5, 2017 |title='Handmaid's Tale' Wins Top Honor at 2017 TCA Awards |url=https://www.hollywoodreporter.com/lists/handmaids-tale-wins-top-honor-at-2017-tca-awards-1027101/item/outstanding-achievement-drama-1027110 |url-status=live |archive-url=https://web.archive.org/web/20170911075757/http://www.hollywoodreporter.com/lists/handmaids-tale-wins-top-honor-at-2017-tca-awards-1027101/item/outstanding-achievement-drama-1027110 |archive-date=September 11, 2017 |access-date=October 4, 2017 |website=The Hollywood Reporter}} At the 69th Primetime Emmy Awards, Hulu earned a total of eight awards for the series and became the first streaming service to win Outstanding Drama Series.{{Cite web |last=Hipes |first=Patrick |date=September 17, 2017 |title=Hulu's 'The Handmaid's Tale' Win Marks First Best Series Emmy For A Streaming Service |url=https://deadline.com/2017/09/the-handmaids-tale-wins-emmy-best-drama-series-hulu-streaming-service-1202171581/ |url-status=live |archive-url=https://web.archive.org/web/20171002002658/http://deadline.com/2017/09/the-handmaids-tale-wins-emmy-best-drama-series-hulu-streaming-service-1202171581/ |archive-date=October 2, 2017 |access-date=October 4, 2017 |website=Deadline Hollywood}}{{Cite web |last=Stelter |first=Brian |date=September 18, 2017 |title=And the top award goes to ... Hulu? |url=https://money.cnn.com/2017/09/18/media/hulu-emmy-win/index.html |url-status=live |archive-url=https://web.archive.org/web/20171005120828/http://money.cnn.com/2017/09/18/media/hulu-emmy-win/index.html |archive-date=October 5, 2017 |access-date=October 4, 2017 |website=CNN}} The Handmaid's Tale also received Emmys for Outstanding Directing, Outstanding Writing, Outstanding Cinematography and Outstanding Production Design. Elisabeth Moss won the Emmy for Outstanding Lead Actress, and Ann Dowd the award for Outstanding Supporting Actress.{{Cite web |last=Chow |first=Andrew R. |date=September 17, 2017 |title=Emmys 2017 Winners List |url=https://www.nytimes.com/2017/09/17/arts/television/emmy-winners-list.html |url-status=live |archive-url=https://web.archive.org/web/20180106073636/https://www.nytimes.com/2017/09/17/arts/television/emmy-winners-list.html |archive-date=January 6, 2018 |access-date=October 4, 2017 |website=The New York Times}}{{Cite web |date=September 17, 2017 |title=The complete list of 2017 Emmy winners and nominees |url=https://www.latimes.com/entertainment/tv/la-et-st-emmys-nominees-winners-list-2017-story.html |url-status=live |archive-url=https://web.archive.org/web/20170714020129/http://www.latimes.com/entertainment/tv/la-et-st-emmys-nominees-winners-list-2017-story.html |archive-date=July 14, 2017 |access-date=October 4, 2017 |website=Los Angeles Times}} At the 75th Golden Globe Awards The Handmaid's Tale took home two awards, Best TV Drama and Best Actress in a Drama TV Series{{Cite web |title=Winners & Nominees 2018 |url=https://www.goldenglobes.com/winners-nominees/2018/all |url-status=live |archive-url=https://web.archive.org/web/20180114092934/https://www.goldenglobes.com/winners-nominees/2018/all |archive-date=January 14, 2018 |access-date=January 15, 2018 |website=www.goldenglobes.com}} (Elisabeth Moss).

At the 2016 Critics' Choice Documentary Awards, Hulu's first-released documentary, The Beatles: Eight Days A Week – The Touring Years won the award for Best Music Documentary.{{Cite web |date=October 9, 2017 |title=Critics' Choice Documentary Awards Featured on CBS Sunday Morning, Oct 29 |url=http://www.criticschoice.com/documentary-awards/ |url-status=dead |archive-url=https://web.archive.org/web/20171008154909/http://www.criticschoice.com/documentary-awards/ |archive-date=October 8, 2017 |access-date=October 4, 2017 |website=Critic's Choice}}{{Cite web |date=November 4, 2016 |title=Critics' Choice Documentary Awards: 'O.J.: Made In America' & '13th' Dominate |url=https://deadline.com/2016/11/critics-choice-documentary-awards-o-j-made-in-america-13th-1201848408/ |url-status=live |archive-url=https://web.archive.org/web/20171106124126/http://deadline.com/2016/11/critics-choice-documentary-awards-o-j-made-in-america-13th-1201848408/ |archive-date=November 6, 2017 |access-date=October 4, 2017 |website=Deadline Hollywood}} The documentary also received Grammy Awards for Best Music Film at the 2017 Grammy Awards and Best Documentary at the 16th Annual Movies for Grownups Awards.{{Cite web |date=February 12, 2017 |title=Grammys 2017: Complete list of winners and nominees |url=https://www.latimes.com/entertainment/music/la-et-ms-grammys-2017-nominations-winners-list-20161205-story.html |url-status=live |archive-url=https://web.archive.org/web/20161206205501/http://www.latimes.com/entertainment/music/la-et-ms-grammys-2017-nominations-winners-list-20161205-story.html |archive-date=December 6, 2016 |access-date=October 4, 2017 |website=Los Angeles Times}}{{Cite magazine |date=December 6, 2016 |title='The Beatles: Eight Days a Week' Producer Nigel Sinclair 'Honored' by Best Music Film Grammy Nomination |url=https://www.billboard.com/articles/news/grammys/7603856/beatles-eight-days-a-week-producer-nigel-sinclair-grammys-2017-nomination |url-status=live |magazine=Billboard |archive-url=https://web.archive.org/web/20171104051948/http://www.billboard.com/articles/news/grammys/7603856/beatles-eight-days-a-week-producer-nigel-sinclair-grammys-2017-nomination |archive-date=November 4, 2017 |access-date=October 4, 2017}} At the Creative Arts Emmy Awards, the documentary earned two Emmys including Outstanding Sound Editing and Outstanding Sound Mixing.{{Cite web |last=Otterson |first=Joe |date=September 17, 2017 |title=Hulu Carried to Emmys Glory by Eight Wins for 'Handmaid's Tale' |url=https://variety.com/2017/tv/news/emmys-2017-hulu-handmaids-tale-1202557512/ |url-status=live |archive-url=https://web.archive.org/web/20171003004312/http://variety.com/2017/tv/news/emmys-2017-hulu-handmaids-tale-1202557512/ |archive-date=October 3, 2017 |access-date=October 4, 2017 |website=Variety}}{{Cite magazine |last=Romano |first=Nick |date=September 9, 2017 |title=2017 Creative Arts Emmy winners include Carpool Karaoke, RuPaul's Drag Race, SNL |url=https://ew.com/tv/2017/09/09/creative-arts-emmy-awards-2017-winners-list/ |url-status=live |magazine=Entertainment Weekly |archive-url=https://web.archive.org/web/20171014151028/http://ew.com/tv/2017/09/09/creative-arts-emmy-awards-2017-winners-list/ |archive-date=October 14, 2017 |access-date=October 4, 2017}}

At the 68th Primetime Emmy Awards in 2016, Hulu received its first Emmy Award nominations for its Original series, 11.22.63 and for Triumph's Election Special 2016.{{Cite web |title=68th Emmy Awards Nominees and Winners |url=https://www.emmys.com/awards/nominees-winners/2016/outstanding-special-visual-effects-in-a-supporting-role |url-status=live |archive-url=https://web.archive.org/web/20171001235315/http://www.emmys.com/awards/nominees-winners/2016/outstanding-special-visual-effects-in-a-supporting-role |archive-date=October 1, 2017 |access-date=October 4, 2017 |website=Emmys}}{{Cite web |last=Lewis |first=Dave |date=July 14, 2016 |title=Complete list of 2016 Emmy nominations and winners |url=https://www.latimes.com/entertainment/tv/la-et-st-emmys-2016-nominees-winners-list-20160714-snap-story.html |url-status=live |archive-url=https://web.archive.org/web/20160714190232/http://www.latimes.com/entertainment/tv/la-et-st-emmys-2016-nominees-winners-list-20160714-snap-story.html |archive-date=July 14, 2016 |access-date=October 4, 2017 |website=Los Angeles Times}} In 2016, Hulu received its first Golden Globe Awards nomination for its original series Casual for TV series, Comedy.{{Cite web |last=Nededog |first=Jethro |date=December 10, 2015 |title=Hulu just got its first Golden Globes nomination and it's a huge blow to the major networks |url=http://www.businessinsider.com/golden-globes-hulus-first-nomination-for-casual-2015-12 |url-status=live |archive-url=https://web.archive.org/web/20180106064620/http://www.businessinsider.com/golden-globes-hulus-first-nomination-for-casual-2015-12 |archive-date=January 6, 2018 |access-date=October 4, 2017 |website=Business Insider}}{{Cite web |last=Birnbaum |first=Debra |date=December 10, 2015 |title=Golden Globes: 'Casual' Comedy Series Nom Marks Hulu's Awards Arrival |url=https://variety.com/2015/tv/news/golden-globes-hulu-casual-mike-hopkins-1201658366/ |url-status=live |archive-url=https://web.archive.org/web/20170925205945/http://variety.com/2015/tv/news/golden-globes-hulu-casual-mike-hopkins-1201658366/ |archive-date=September 25, 2017 |access-date=October 4, 2017 |website=Variety}}

In 2020, Hulu original series The Bravest Knight won the GLAAD Media Award for Outstanding Kids and Family Programming.{{Cite news |date=August 5, 2020 |title=The Bravest Knight, Star Wars Doctor Aphra win 2020 GLAAD Media Awards |url=https://www.diversetechgeek.com/2020-glaad-media-award-winners/ |url-status=live |access-date=February 16, 2022 |archive-url=https://web.archive.org/web/20220217171828/https://www.diversetechgeek.com/2020-glaad-media-award-winners/// |archive-date=February 17, 2022}}

U.S. News & World Report ranked Hulu its 'Best Live Streaming Service' of 2022.{{Cite web |title=Best Live TV Streaming Services of 2022 |url=https://www.usnews.com/360-reviews/technology/streaming-services/best-live-streaming-tv |url-status=live |archive-url=https://web.archive.org/web/20221001123601/https://www.usnews.com/360-reviews/technology/streaming-services/best-live-streaming-tv |archive-date=October 1, 2022 |access-date=October 18, 2022 |website=U.S. News & World Report}}{{Cite web |title=Hulu Review and Prices |url=https://www.usnews.com/360-reviews/technology/streaming-services/hulu |url-status=live |archive-url=https://web.archive.org/web/20221001123602/https://www.usnews.com/360-reviews/technology/streaming-services/hulu |archive-date=October 1, 2022 |access-date=October 18, 2022 |website=U.S. News & World Report}}

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