Manila Carnival

{{Short description|Philippine festival (1908–1939)}}

{{Use dmy dates|date=April 2017}}

{{Infobox recurring event

| native_name =

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| logo =

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| image = 1910 Manila Carnival Official Program (cropped).jpg

| image_size = 100px

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| caption = Promotional material released for the 1910 Manila Carnival

| genre = Festival

| frequency = Annual

| venue = Wallace Field

| location = Manila

| coordinates =

| country = Philippine Islands
{{small|(Philippine Commonwealth; from 1935 to 1939)}}

| years_active = 1908–1939 (31 years)

| founder_name =

| activity = Beauty pageant, carnival, fair, and exposition

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Manila Carnival was an annual carnival festival held in Manila during the early American colonial period up to the time before the Second World War. It was organized by the American colonial administration to showcase the economic development of the Philippines. The highlight of the event is the crowning of the Carnival Queens.{{cite web | url=http://manilacarnivals.blogspot.com/2008/07/3-oh-meet-me-at-carnival.html | title=Oh, Meet Me at the Carnival | date=20 July 2008 | publisher=Manila Carnivals, Alex R. Castro | accessdate=20 July 2008}}

History

The Manila Carnival was first held in February 1908. The carnival's original organizer was an American colonel named George T. Langhorne who asked the Philippine Assembly for 50,000 pesos to build a cockpit, exhibit "half-naked" Igorot tribesmen and set up curiosities. Horrified by the plan of the proposed carnival, Governor General James Smith transformed the planned freak show into a ritual celebrating the Philippine-American progress in the islands. Secretary of Commerce Cameron Forbes took charge of the preparation and asked 15,000 instead of 50,000 from the Assembly. He planned to raise another 15,000 by private subscription campaigns such as the Carnival Queen contest.

The site of the Manila Carnival was the old Wallace Field that was just off the present Luneta Park.

During those two weeks of carnival, Wallace Field was walled with amakan and given a decorative facade brilliant with lights and adornments. A variety of shows were presented like circus, vaudevilles, slapstick comedies, and the grand theatrical presentation of Borromeo Lou, the great impresario of the era. Starts such as Atang de la Rama, Katy de la Cruz, Canuplin, and Dionisia Castro often staged performances that audiences loved.{{cite web | url=http://manilacarnivals.blogspot.com/2008/07/2-man-plan-carnival.html | title= A Man, A Plan, A Carnival | date= 16 July 2008 | publisher=Manila Carnivals, Alex R. Castro | accessdate=16 July 2008}}

The entrance fee range from 50 centavos and up and one can buy at the gate a mask, a horn, and a bag of confetti. The children wore a harlequin costume, a clown costume, or a dunce hat, while the elder ones wore dominoes or similar attractive attires.

The scene was like New Year's Eve with all the gaiety, laughter and gossips in old Manila circling around. Everyone seemed to be tooting horns or throwing confetti.

=Parades=

There were five parades during the carnival season:{{cite web | url=http://manilacarnivals.blogspot.com/search/label/Carnival%20floats | title= 1908 Carnival in the Philippines | publisher=Manila Carnivals | accessdate=3 August 2011}}

1. The opening day parade, which was mostly clown and circus

2. The military parade, mostly Americans and Scouts

3. The civic educational parade in which the public schools of Manila participated, and wherein each school compete for the best and most original floats

4. The business and industrial parade in which the international community participated

5. The floral parade, which is the highlight parade of the carnival. The parade featured the competing carnival beauties as well as the newly crowned Carnival Queen, her consort, and her court.

Carnival Queens

The highlight of the Manila Carnival is the crowning of the Carnival Queen by the Carnival mascot Billiken. Cameron Forbes and the carnival promoters established the Carnival Queen contest. The Queen will be selected through purchase of ballots through newspaper clippings. Initially, Forbes decided to restrict the contest to the daughters of the wealthiest families from the capital city of Manila but eventually accepted entries from different parts of the country. The Queen was voted through a system of money ballots or magazine coupons. Philippine magazines like Liwayway, Telembang, and Lipang Kalabaw had such coupons inserted in their pages.{{cite web | url=http://carnivals93.rssing.com/chan-14212637/all_p1.html | title= Manila Carnivals 1908–1939 | publisher=Carnivals RSS | accessdate=12 August 2012}}

The Carnival Queens dressed the most beautiful costumes of the parade, ranging from Egyptian inspired to Siamese to that of the Arabian Scheherazade.

The first Manila Carnival in 1908 elected two queens representing the Oriental beauty and the Western beauty (called Occident) – Pura Villanueva from Iloilo City, Iloilo (Queen of the Orient) and Marjorie Radcliffe Colton from Galesburg, Illinois (Queen of the Occident). The only other time this happened was in 1920 Manila Carnival. In 1912, for the first time aside from the carnival queen the contest chose four ladies to represent Luzon, Visayas, Mindanao, and America. In 1913, three women representing Luzon, Visayas, and Mindanao were named as co-winners of the Manila Carnival. The first and only American woman to solely win as Carnival Queen was Mela Kamakee Fairchild (born in Oakland, California in 1898) in the 1917 Manila Carnival.{{cite web | url=https://www.flickr.com/photos/7716937@N04/6938260666 | title= 1917 Queen Mela Fairchild | date= 16 April 2012 | publisher=Flickr | accessdate=16 April 2012}} Two queens were also chosen in 1926 to elect the last to be called as the Carnival Queen (Socorro Henson) and the very first Miss Philippines (Anita Agoncillo Noble){{cite web | url=http://viewsfromthepampang.blogspot.com/2007/06/socorro-henson-when-kapampangan-beauty.html | title=SOCORRO HENSON: When Kapampangan Beauty Was In Flower | date=24 June 2007 | publisher=Views From The Pampang, Alex R. Castro | accessdate=24 June 2007}}{{cite web | url=

http://www.filipiknow.net/binibining-pilipinas-trivia/ | title=7 Fascinating Facts About Filipina Beauty Queens | publisher=Filipiknow | accessdate=13 December 2016}}

Manila Carnival Queen is the precursor of various national pageants in the Philippines.

=Titleholders=

class="wikitable"
colspan=7|Manila Carnival Queen titleholders{{cite web | url=

http://www.philstar.com/entertainment/321436/gallery-carnival-queens | title=A Gallery of Carnival Queens | publisher=Philippine Star, Ricky Lo | accessdate=13 February 2006}}

width="50" | Year

! width="150" | Title

! width="280" | Winner

! width="230" | Hometown
{{small|(City / Province or State)}}

! width="70" | Age

! width="280" | Consort

! width="180" | Notes

rowspan="2"|1908

|rowspan="2"|Carnival Queen

|Pura Villanueva (Queen of the Orient)

|Iloilo City, Iloilo

|21

|Manuel Gomez (King of the Orient), Mauro Prieto, Tomas del Rosario (alternative consorts)

|rowspan="2"| Officially First Manila Carnival Queens. Initially, Ms. Leonarda Limjap, aged 17 was named Manila Carnival Queen by the Philippine Assembly but later resigned the title before she was crowned in late January 1908 in favor of her family vacation in Japan. Villanueva was selected as Limjap's replacement who initially refused to take the title but became the official first Manila carnival queen upon coronation.{{cite news|author1=Ocampo, Ambeth|authorlink1=Ambeth Ocampo|title=The Philippines' first beauty queen|url=http://opinion.inquirer.net/101348/philippines-first-beauty-queen|accessdate=23 March 2017|newspaper=Philippine Daily Inquirer|date=3 February 2017}}

Marjorie Radcliffe Colton (Queen of the Occident)

|Galesburg, Illinois

|23

|Col. George T. Langhorne (King of the Occident)

1909

| Carnival Queen

| Julia Guerrero Agcaoili

| Ilocos Norte

| 20

| Francisco Agcaoili

|

rowspan="5"|1912

| Carnival Queen

| Paz Jurado Marquez

| Tayabas (now Quezon)

| 18

| ?

|rowspan="5"|They were the first set of queens to wear national and regional dresses, as opposed to the European-influenced wardrobes of the past Queens.

Reina de Luzon

|Pacita Bantug de Guzman

|San Isidro, Nueva Ecija

|21

| ?

Reina de Visayas

|Amparo Benitez Noel

|Carcar, Cebu

| ?

|Juan Orbeta

Reina de Mindanao

|Remedios Fernandez Reyes

|Mambajao, Camiguin

|19

|Sr. Baldomero Pelaez

Reina del Dia Americana

|Mattie May Law

|US

| ?

| ?

rowspan="3"|1913

| Reina de Luzon

| Julia Otero Arceo

| Batangas

| 18

|

|rowspan="5"|

Reina de Visayas

|Ana Sandoval Palanca

|Iloilo / Cuyo, Palawan

|15

|

Reina de Mindanao

|Inocencia Cabato

|Zamboanga

|?

|

1914

| Carnival Queen

| Dolores dela Cerna Perez Rubio

| Ermita, Manila

|

|

1915

| Carnival Queen

| Concepcion Medina

| Masbate

| 15

| Joseph Manning

1916

| Carnival Queen

| Manolita Barretto

| Bulacan / Zambales

| 16

| Jose Chuidian

|

1917

| Carnival Queen

| Mela Fairchild

| Oakland, California

| 19

| Maj. William Vaughn

| The first and only American woman to solely win the title.

1918

| Carnival Queen

| Enriqueta de Vega Aldanese

| Cebu

| 18

| Jose Reyes Galvez

|

rowspan=2|1920

| rowspan=2|Carnival Queen

| Trinidad Roura de Leon
{{small|(Queen of the Orient)}}

| San Miguel, Bulacan

| 16

| –

| {{small|De Leon became the wife and First Lady to President Manuel Roxas}}

Virginia Randolph Harrison
{{small|(Queen of the Occident)}}

|New York City, New York

|18

|Ralph Earnshaw
{{small|(King of the Orient)}}

|

1921

| Carnival Queen

| Carmen Prieto

| Manila

| 16

| Dr. Basilio J. Valdes

|

1922

| Carnival Queen

| Virginia Llamas

| Pagsanjan, Laguna

| 16

| Carlos P. Romulo

| The first carnival queen to marry her king consort.

1923

| Carnival Queen

| Catalina Castillo Apacible

| Balayan, Batangas

| 19

| Eugenio Lopez

|

1924

| Carnival Queen

| Trinidad Rodriguez Fernandez

| Cuyo, Palawan

| 24

| Jose Araneta

|

1925

| Carnival Queen

| Carmen Papa

| San Pedro St., (now "Evangelista") Manila

| 19

| Vicente Mendoza

|

1926

| Carnival Queen

Miss Philippines

Miss Pearl of the Orient Seas

Miss Luzon

Miss Visayas

Miss Mindanao

|Socorro Henson

Anita Noble

Carmen Fargas

Rosario Genato

Aurora Reyes

Bala Amai Miring

| Angeles, Pampanga

Lemery, Batangas

Aplaya, Ayala, Zamboanga, Zamboanga del Sur

Manila

Samar

Lanao

| 18

20

18





| Vicente Rufino

Leopoldo Kahn, Antonio de las Alas (alternate consort)

No Consort

No Consort

No Consort

No Consort

| First national beauty contest. The last winner to be named carnival queen was Socorro Henson while the very first to be named Miss Philippines was Anita Agoncillo Noble.

1927

| Miss Philippines

Miss Luzon

Miss Visayas

Miss Mindanao

| Luisa Fernandez Marasigan

Iluminada Laurel

Lourdes Rodriguez

Nora Maulana

| Gumaca, Tayabas ''(now Quezon)

Laguna

Cebu

Sulu

| 16

?

?

?

| Guillermo Jose

No Consort

No Consort

No Consort

|

1929

| Miss Philippines

| Pacita Ongsiako de los Reyes

| Tondo, Manila

| 17

|

|

1930

| Miss Philippines

Miss Luzon

Miss Visayas

Miss Mindanao

| Consuelo "Monina" Acuña

Estrella Alvarez

Luz Villaluna

Rosario Ruiz Zorilla

| Iloilo

Laoag, Ilocos Norte

Cebu?

| 17





| Emilio Osmeña





Rosendo M. Chanco

|

1931

| Miss Philippines

Miss Luzon

Miss Visayas

Miss Mindanao

| Maria Villanueva Kalaw

Lina Araullo

Luisa Rodriguez

Louise Stevens

| Batangas / Iloilo





| 20





| Teddy Kalaw





| First second-generation queen (mother – daughter carnival queens) in Carnival history.Kalaw became a senator and head of the Board of Censors for Motion Pictures{{Cite web |last=Tariman |first=Pablo A. |title=Beauty search brings back days of famous Misses Manila |url=https://www.philstar.com/entertainment/2014/05/14/1322742/beauty-search-brings-back-days-famous-misses-manila |access-date=2023-02-21 |website=Philstar.com}}

1932

| Miss Philippines

Miss Luzon

Miss Visayas

Miss Mindanao

| Emma Gonzales Zamora

Rosalina C. Lim

Aleli A. Guzman

Violeta Lopez

| Quiapo, Manila

Pangasinan

Paco, Manila

Iloilo

| 19





| Dr. Arturo de Santos

Geronimo Santiago Jr.



|

1933

| Miss Philippines

Miss Luzon

Miss Visayas

Miss Mindanao

| Engracia Arcinas Laconico

Charity O. Crow

Blanquita Opinion

Angelina Biunas

| Sta. Cruz, Manila

Hollister, California / Iloilo



Manila

| 21

17



17

| Dr. Gregorio Y. Zara





| First Miss Philippines and another carnival queen to marry her king consort.

1934

| Miss Philippines

Miss Luzon

Miss Visayas

Miss Mindanao

| Clarita Tankiang

Luisa Laconico

Marcelina Cuenca

Consuelo Villamor

| Marilao, Bulacan



Manila

Bangued, Abra

| 15





22

| Arturo Tolentino

Hector Gomez

Antonio Albert

|

1935

| Miss Philippines

Miss Luzon

Miss Visayas

Miss Mindanao

| Conchita Chuidian Sunico

Catalina Zabala

Julieta Lugod Abad

Celia Araullo

| Binondo, Manila





| 18





| Antonio Bayot

Pedro Chanco Jr.

Jose Feliciano

Jose Zamora

| Carmen del Rosario was the original Miss Mindanao. She reigned for a few days before relinquishing her title in favor of her studies. Celia Araullo was chosen in her place as Miss Mindanao.

1936

| Miss Philippines

Miss Luzon

Miss Visayas

Miss Mindanao

| Mercedes Montilla

Amparo Reyes Karagdag

Helen Cutaran Bennett

Cleofe Jaime Balingit

| Kabankalan, Negros Occidental

Malolos, Bulacan

Nueva Vizcaya

Macabebe, Pampanga

| 20

20

24

| Zafiro Ledesma

Ricardo Manotok

Francisco Chanco

Ricardo Paras

|

1937

| Miss Philippines

Miss Luzon

Miss Visayas

Miss Mindanao

| Carmen Zaldarriaga

Elisa Manalo

Sonia Ortaliz Gamboa

Adelaida Coscolluela

| Manila

Pampanga

Silay, Negros Occidental

Negros Occidental

| 17





| Col. Antonio Arnaiz





| Manila Carnival is now called as Philippine Exposition. Another Miss Philippines marrying her king consort later.

1938

| Miss Philippines

Miss Luzon

Miss Visayas

Miss Mindanao

| Guia Gonzales Balmori

Rosario Ferro

Belen de Guzman

Marina Lopez

| Pampanga / Pangasinan





| 17





| Ernesto Santos





|

1939

| Miss Philippines

Miss Luzon

Miss Visayas

Miss Mindanao

| Iluminada Tuason

Estrella Santos Fabon

Adela Planas

Herminia Cajulis

| Indang, Cavite





Binakayan, Cavite

| –





20

| –





| The last Manila Carnival or Philippine Exposition to take place few years before World War II. The last carnival queen to be crowned.

=National Beauty Contest=

These are the candidates for the national beauty contests of the Manila Carnival.{{cite web | url=http://manilacarnivals.blogspot.com/2009/02/55-1927-candidates-of-2nd-national.html | title=Candidates of the 2nd National Beauty Contest | date=4 February 2009 | publisher=Manila Carnivals, Alex R. Castro | accessdate=4 February 2009}}

==1st National Beauty Contest==

class="wikitable"
width="50" | Year

! width="250" | Name

! width="300" | Candidate

! width="250" | Notes

1926

|Miss Agusan

Miss Albay

Miss Baguio

Miss Bataan

Miss Batangas

Miss Bohol

Miss Bukidnon

Miss Bulacan

Miss Camarines Sur

Miss Capiz

Miss Cebu

Miss Davao

Miss Ilocos Norte

Miss Ilocos Sur

Miss Iloilo

Miss Isabela

Miss Laguna

Miss Lanao

Miss La Union

Miss Leyte

Miss Manila

Miss Marinduque

Miss Masbate

Miss Misamis

Miss Negros Occidental

Miss Nueva Ecija

Miss Nueva Vizcaya

Miss Palawan

Miss Pampanga

Miss Pangasinan

Miss Rizal

Miss Romblon

Miss Sulu

Miss Surigao

Miss Tarlac

Miss Tayabas

Miss Zamboanga

| Leonila Reyes



Cristina Victoria

Rosa Reyes

Anita Noble

Ascension Gaviola

Isabel Melendez

Leonor Reyes

Andrea Baduria

Rosario Picazo



Lucille Maxey



Rosario Cadiz

Aida Kilayko

Ernestina Pardel Nieto

Loreto Relova

Bala Amai Miring

Manuela Ortega

Aurora Reyes

Rosario Genato

Rosario Cayetano

Elia Sanchez

Amparo Nery

Margarita Lacson



Martha Maddela

Carmen Fernandez

Rosario Panganiban

Corazon Sison

Remedios Santos



Scott Rasul

Sol Soriano

Isolina Palma

Nita San Agustin

Carmen Fargas

| Miss Bulacan, Leonor Reyes is from Malolos who is a teacher all her life. She died a single on 27 February 2006 at the age of 96.

Miss Pampanga, Rosario Panganiban became the wife of film director Vicente Salumbides and starred in some of his movies like "Miracle of Love".

Miss Tarlac, Isolina Palma is the daughter of Genoveva Puno and Gregorio Palma, former Bacolor mayor. She married Dr. Valeriano Calma PhD in agriculture and agronomy and they settled in Los Baños, Laguna.

==2nd National Beauty Contest==

class="wikitable"
width="50" | Year

! width="250" | Name

! width="300" | Candidate

! width="250" | Notes

1927

| Miss Abra

Miss Albay

Miss Baguio

Miss Bataan

Miss Bukidnon

Miss Bulacan

Miss Cagayan

Miss Cavite

Miss Capiz

Miss Cebu

Miss Ilocos Norte

Miss Ilocos Sur

Miss Iloilo

Miss Isabela

Miss La Union

Miss Laguna

Miss Lanao

Miss Leyte

Miss Manila

Miss Marinduque

Miss Mindoro

Miss Misamis

Miss Mountain Province

Miss Negros Oriental

Miss Nueva Ecija

Miss Nueva Vizcaya

Miss Palawan

Miss Pampanga

Miss Pangasinan

Miss Rizal

Miss Romblon

Miss Samar

Miss Sulu

Miss Surigao

Miss Tarlac

Miss Zamboanga

| Consolacion Purugganan

Rosario Imperial

Beatrice Sanup

Rosalina Fonacier

Isabel Melendez

Pacita Mateo

Carmen Quinto

Leonor Bustamante

Rosario Picazo

Lourdes Rodriguez

Petra Molina

Susana Tugade

Julieta Lopez

Arminda Martinez

Carmen Campos

Iluminada Laurel

Manuki Makarimbang

Amelia Romualdez

Luisa Marasigan

Mercedes de Jesus

Caridad Morente

Consuelo Roa

Juliet Linney

Rizalina Calumpang

Julita Matias

Josefina Tolentino

Elvira Manalo

Rosario Manuel

Asuncion Gonzales

Encarnacion Johnson Ibañez

Isabel Bowers

Rosie McGuire

Nora Maulana

Sol Soriano

Luz Besa

Manolita Villaescusa

|Miss Bulacan Pacita Mateo is from Baliuag daughter of the legendary beauty Josefa Lara Tiongson aka Pepitang Himala, the subject of a popular kundiman, "Joselynang Baliwag".

Miss Leyte, Amelia Romualdez is the first cousin of former first lady and congresswoman Imelda Romualdez Marcos and married to Col. Maximiano Jenairo and settled in Maryland, US.

Miss Mindoro from Pinamalayan Caridad Morente was born 7 January 1906. She finished pre-med zoology from the University of the Philippines. Married Atty. Jesus Pineda and settled in Concepcion, Tarlac. At 100 years old, she was the oldest alumni of St. Scholastica High School.

Miss Pampanga, Rosario Manuel is from Bacolor and daughter of Generosos Manuel and Gliceria Laxamana. Lived all her life in Pampanga and died single.

Miss Pangasinan, Asuncion Gonzales is a direct relative of Nieves Gonzales, 1919 Pangasinan Carnival Queen and grandmother of 1973 Miss Universe Margie Moran.

Miss Rizal, Encarnacion Johnson Ibañez married the king consort of Miss Philippines 1927, Guillermo Jose. Their sons became national tennis and pelota champions.

Miss Tarlac, Luz Besa was born on 7 November 1907 to Tomas Besa Sr. and Fabiana Salak. She married her escort Engr. Arturo Ilagan. She died in 2002.

See also

Further reading and viewing

=Books and magazines=

  • Lipang Kalabaw Vol.3, No. 56 1923 (carries interesting articles about the Manila Carnivals)
  • Telembang Magazine 1922–24
  • Joaquin, Nick "Manila, My Manila", 1979, Manila Philippines
  • McCoy Alfred and Roces Alfredo, "Philippine Cartoons" 1983, Manila, Philippines

References

{{reflist}}