Rebisco

{{Short description|Philippine multinational snack food company}}

{{Infobox company

| name = Rebisco Group of Companies

| logo = Rebisco logo.svg

| logo_size = 100px

| logo_alt =

| logo_caption = Logo

| image =

| image_size = 250px

| image_alt =

| image_caption = Rebisco headquarters at the Joy-Nostalg Center in Ortigas Center, Pasig.

| trade_name = Rebisco

| native_name =

| native_name_lang =

| romanized_name =

| former_name = {{Plainlist|

England Biscuit Factory (1963–1972)
Republic Biscuit Corporation (1972–1989){{efn|As of 1989, the Republic Biscuit Corporation operates under a holding company structure as the Rebisco Group of Companies.}}

}}

| type = Private

| traded_as =

| ISIN =

| industry = Food

| genre =

| predecessor =

| successor =

| founded = {{Start date and age|1963|8|15}}

| founder = Jacinto L. Ng Sr.

| defunct =

| fate =

| hq_location = 38/F Joy-Nostalg Center, No. 17 ADB Avenue, Ortigas Center

| hq_location_city = Pasig, Metro Manila

| hq_location_country = Philippines

| num_locations =

| num_locations_year =

| area_served = Worldwide

| key_people = {{plainlist|

Jacinto L. Ng Sr. {{small|(CEO)}}
Jonathan C. Ng {{small|(President)}}

}}

| products = {{hlist|Biscuits|Crackers|Cookies|Wafers|Cakes|Donuts|Breads|Candies|Lollipops|Chewing gums|Jellies|Chips|Chocolates|Creampastes|Nuts|Peas|Seeds|Ice cream|Energy drinks|Beverages|Cooking oils|Flours|Baking mixes}}

| production =

| production_year =

| brands =

| services =

| revenue = {{increase}} ₱5.060 million

| revenue_year = 2024

| operating_income =

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| aum =

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| owner =

| members =

| members_year =

| num_employees = 1,705

| num_employees_year = 2024

| parent =

| divisions = Rebisco Foundation Inc.

| subsid = {{Plainlist|

JBC Food Corporation
Suncrest Foods Inc.
Multirich Foods Corporation
SPI Corporation
Agripacific Corporation
SFI Multimix Corporation
Asia United Bank Corporation
Omnipack Industrial Corporation
SFI Fresh Bakers Corporation
RBC Best Baker Foods Inc.
Rebisco Vietnam Ltd.
Action Republic Corporation
RBC Retail Stores Corporation

}}

| module =

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| website = {{URL|https://www.rebisco.com.ph}}

| footnotes =

}}

The Rebisco Group of Companies, doing business as Rebisco (an acronym of its legal name, the Republic Biscuit Corporation) and also known as the Rebisco Group, is a Philippine privately held multinational snack food company headquartered in Ortigas Center, Pasig, Metro Manila. It was founded in 1963 by Jacinto L. Ng Sr.{{cite web|url= http://www.rappler.com/business/211-governance/116390-top-taxpayers-list-2014|title=PH Rebisco's founder is top taxpayer for 2014|publisher=Rappler|date=December 18, 2015|accessdate=October 12, 2023}}

History

File:Rebisco wordmark.png

Rebisco was founded by Jacinto L. Ng Sr. (born 1942) on August 15, 1963, as England Biscuit Factory, producing biscuits from a tiny, rented second-hand bakery, located at F. Blumentritt Street corner M. Salvador Street in the then-municipality of San Juan{{Cite web |date=August 8, 2016 |title=The England Biscuit factory was established on August 15, 1963... |url=https://www.facebook.com/RebiscoOfficialPage/photos/a.385553614928454/634579023359244/?type=3 |website=Rebisco - Facebook|access-date=October 11, 2023}} with only US$5,000 in start-up (approximately ₱15,000 to ₱20,000). The company's first products were Krema (cream-filled crackers) and Sodatine (plain crackers). Eventually, the company moved out of its San Juan site to a new and more spacious factory in Novaliches, Quezon City.

In 1972, England Biscuit Factory was renamed the Republic Biscuit Corporation (Rebisco) and adopted a new image. In 1983, Krema was relaunched as Rebisco Cream Sandwich, that became the flagship product of the company. Through the years, Rebisco put up several companies to dominate other segments of the market: JBC Food Corporation (JBC) in 1989; Suncrest Foods Inc. (SFI) in 1995; Multirich Foods Corporation (MFC) in 1999; and Pinnacle Foods Inc. (PFI) in 2000. In 2003, Rebisco acquired Storck Products Inc. (SPI), which previously produced confectionery products under license from the German company August Storck, and later renamed as SPI Corporation.{{Cite news |date=November 4, 2011|title=What happened to favorite candies of the past?|url= https://business.inquirer.net/28347/what-happened-to-favorite-candies-of-the-past |newspaper=Philippine Daily Inquirer|access-date=October 11, 2023}}{{Cite web |date=June 11, 2017|title=Remembering Storck: or how a menthol candy became a "Cool Kasama" to everyone |url= https://nimblefeeble.blogspot.com/2017/06/remembering-storck-or-how-menthol-candy.html?m=1|website=nimblefeeble.blogspot.com|access-date=October 11, 2023}}

In 2006, Rebisco entered the chocolate segment with the introduction of its own chocolate bar brand, Choco Mucho.

In 2009, Rebisco Foundation Inc. (RFI) and the company's corporate office at the Joy-Nostalg Center in Ortigas Center, Pasig were both established.

In 2012, the company began operations in the global market with the launch of Rebisco Vietnam Ltd., offering Rebisco Extreme biscuits in chocolate and mocha flavors as their first product, with its international factory was opened in 2015 in Ho Chi Minh City, Vietnam, marking the first Rebisco branch outside the Philippines.{{Cite web |date=November 29, 2017|title=The inauguration of REBISCO VIETNAM Plant|url= https://en.baoveauviet.vn/the-inauguration-of-rebisco-vietnam-plant |website=baoveauviet.vn|access-date=October 11, 2023}} In 2015, Agripacific Corporation (APC) was established when the company ventured into the flour mill and oil business, and in the same year, Rebisco entered the ice cream segment with the acquisition of Creamline Dairy Corporation and would be renamed as SFI Multimix Corporation. In 2016, Pinnacle Foods Inc. was absorbed into Suncrest Foods Inc.

In celebration of its 55th anniversary, in 2018, the company opened its first community retail store Snacks To-Go.{{Cite web |date=June 19, 2018 |title=We recently celebrated its initial opening of our first community retail store... |url=https://m.facebook.com/RebiscoOfficialPage/photos/a.385553614928454/1008280915989051/?type=3 |website=Rebisco - Facebook|access-date=October 11, 2023}}{{Cite web |date= August 2, 2018|title=Rebisco marks 55 years in business |url= https://www.chasingcuriousalice.com/rebisco-marks-55-years-business/ |website=Chasingcuriousalice|access-date=October 11, 2023}}{{Cite web |date=August 5, 2018 |title=Rebisco Well-loved Snack Leader Celebrates 55th Anniversary |url=

https://www.oneproudmomma.com/2018/08/rebisco-55th-anniversary/|website=One Proud Momma|access-date=October 11, 2023}}

In 2022, ahead of its 60th anniversary, the company entered the beverage market as the official Philippine importer of Thai beverage company Ichitan.{{Cite web |date=August 24, 2022|title=Thai green tea maker Ichitan sees revenues rising in H2 2022, set eye on expanding into Philippines|url= https://www.thaienquirer.com/43239/thai-green-tea-maker-ichitan-sees-revenues-rising-in-h2-2022-set-eye-on-expanding-into-philippines/ |website=Thai Enquirer|access-date=October 11, 2023}}{{Cite web |date=September 26, 2022|title=Ichitan Hadir di Filipina|url= https://ichitan.co.id/ichitan-hadir-di-filipina/|website=Ichitan Indonesia|access-date=October 11, 2023|language=id}}

In 2023, Rebisco founder and head Jacinto L. Ng Sr. was listed by Forbes magazine as the 32nd richest person in the Philippines, with wealth of US$425 million.{{Cite web |date=August 9, 2023|title=2023 Philippines' 50 Richest, #32 Jacinto Ng|url= https://www.forbes.com/profile/jacinto-ng/|website=Forbes|access-date=February 2, 2024}}{{Cite web |date=August 10, 2023|title='Philippines' 50 Richest combined wealth up to $80B|url= https://www.gmanetwork.com/news/money/companies/878469/philippines-50-richest-combined-wealth-up-to-80b-forbes/story/|website=GMA News|access-date=February 2, 2024}}

Products

File:9740Home cooking in the Philippines 06.jpg

The company's products include biscuits, crackers, cookies, wafers, cakes, donuts, breads, candies, lollipops, chewing gums, jellies, chips, chocolates, creampastes, nuts, peas, seeds, ice cream, energy drinks, beverages, cooking oils, flours and baking mixes.{{Cite web |date=November 5, 2020|title=Great News! Our Rebisco products are now a click away! |url= https://m.facebook.com/story.php?story_fbid=pfbid02Y3otydYJLqPDS6WE7MbTFyWDEzf73adWdjM6t3B2BxbuMRG7AmuHpDC5WyZ9Bu4xl&id=385535478263601 |website=Facebook|access-date=November 30, 2023}} All of their products are available in the Philippines and other parts of the world.

Operations

Since 2009, Rebisco has been headquartered at the 38th floor of the Joy-Nostalg Center, which is located in No. 17 ADB Avenue, Ortigas Center, Pasig, Metro Manila. In addition, it also has eight factories in Asia, including Quezon City, Caloocan, Valenzuela, Marilao (Bulacan), Calamba (Laguna), Clark (Pampanga), Tanza (Cavite), and Ho Chi Minh City (Vietnam).{{Cite web |date=July 30, 2023|title=The Rebisco Family: Bringing 60 Years of Delight to Filipino Families|url= https://www.rebisco.com.ph/blog/28_the-rebisco-family-bringing-60-years-of-delight-to-filipino-families.html |website=Rebisco|access-date=October 8, 2023}} As of 2023, the company has a presence in 48 countries across Asia, Africa, Europe, the Middle East, Oceania and the Americas.{{Cite web |title=Partner With Us|url= https://www.rebisco.com.ph/cms/6/partner-with-us#partner-locations-content |website=Rebisco|access-date=October 8, 2023}}{{Cite web |date=November 25, 2018 |title=Rebisco Goes Global |url=https://www.thekitchengoddess.net/2018/11/rebisco-goes-global.html?m=1|website=The Kitchen Goddess|access-date=October 11, 2023}}{{Cite web |date=December 1, 2018 |title=Rebisco Spreading the Love for Filipino-made Snacks Globally |url=

https://www.oneproudmomma.com/2018/12/rebisco-spreading-the-love-for-filipino-made-snacks-globally/|website=One Proud Momma|access-date=October 11, 2023}}

Subsidiaries

Rebisco Group of Companies
Republic Biscuit Corporation (division)
JBC Food Corporation
Suncrest Foods Inc.
Multirich Foods Corporation
SPI Corporation
Agripacific Corporation
SFI Multimix Corporation
Asia United Bank Corporation
Omnipack Industrial Corporation
SFI Fresh Bakers Corporation
RBC Best Baker Foods Inc.
Rebisco Foundation Inc.
Rebisco Vietnam Ltd.
Action Republic Corporation
RBC Retail Stores Corporation

=Former subsidiary=

Pinnacle Foods Inc.

Sports teams

Choco Mucho Flying Titans (Premier Volleyball League)
Creamline Cool Smashers (Premier Volleyball League)
Criss Cross King Crunchers (Spikers' Turf)
Rebisco-PSL Manila (2017 Asian Women's Club Volleyball Championship){{cite web |last=Terrado |first=Reuben |date=May 13, 2017 |title=Rebisco-PSL coach Francis Vicente keeps modest expectations in Asian Women's Club tilt |url=https://www.spin.ph/volleyball/super-liga/rebisco-francis-vicente-exposure-for-psl-top-players-asian-club |work=Sports Interactive Network |access-date=September 16, 2023}}
Rebisco Volleyball League National Championship{{cite web |last=Agcaoili |first=Lance |date=November 23, 2018 |title=Kings' Montessori caps perfect run to RVL title with rout of Hawaii side |url=https://www.spin.ph/volleyball/kings-montessori-school-champion-rebisco-volleyball-league-aloha-region-juniors-team-a2522-20181123 |work=Sports Interactive Network |access-date=September 16, 2023}}

Other developments

On February 21, 2011, Y&R Philippines won the branding work for Rebisco. Y&R was tasked to create a new global brand for Rebisco. It will include the creation of a new logo and packaging unified mark to strongly identify the vast array of products.{{Cite web |date=February 21, 2011 |title=Y&R Philippines wins Rebisco global branding work |url= http://www.adobomagazine.com/global/module.php?LM=news.level1&id=1298264262826 |website=Adobo Magazine|access-date=October 11, 2023}}