Russ Klein

Klein attended The Ohio State University Fisher College of Business and graduated in 1979 with a degree in business administration.{{Cite web |date=2019-04-16 |title=Klein honored for excellence in marketing |url=https://fisher.osu.edu/news/klein-honored-excellence-marketing |access-date=2022-12-19 |website=Fisher College of Business |language=en}} He later graduated from the Harvard Business School Advanced Management Program in 1998.{{Cite web |last= |date=2018-09-01 |title=How to become a CEO of the American Marketing Association |url=https://howigotjob.com/learn-from-leaders/write-ceos-not-hr-managers-says-russ-klein-ceo-american-marketing-association/ |access-date=2023-04-25 |website=How I Got The Job |language=en}} Klein is a recipient of Ohio State University's Fisher College of Business Distinguished Alumnus Award.{{Cite book |last1=Vaidya |first1=Nick |url=https://books.google.com/books?id=T7I7CwAAQBAJ&q=%22liggett+stashower%… |title=Cultural Transformations: Lessons of Leadership and Corporate Reinvention |last2=Mattone |first2=John |date=2016-01-04 |publisher=John Wiley & Sons |isbn=978-1-119-05576-1 |language=en}}

After graduation, Klein was hired by Liggett Stashower, a Cleveland-based advertising agency.{{Cite web |date=2014-07-28 |title=Russ Klein |url=https://www.chicagobusiness.com/section/people-on-the-move/3189126 |access-date=2022-12-19 |website=Crain's Chicago Business |language=en-US}} He went on to join advertising companies Leo Burnett and Foote, Cone & Belding, where he supervised accounts including United Airlines, Gatorade, MaytagKimberly-Clark, and McDonald’s.{{Cite web |title=7-Eleven's Klein Is New BK CMO |url=https://www.adweek.com/brand-marketing/7-elevens-klein-new-bk-cmo-64411/ |access-date=2022-12-19 |website=Adweek |date=26 May 2003 |language=en-US}}

In 1987, Klein was named head of marketing for Seven-Up USA at age 29. He helped develop and introduce Cherry 7UP.{{Cite news |last=McGill |first=Douglas C. |date=1989-02-11 |title=7-UP GOLD: THE FAILURE OF A CAN'T-LOSE PLAN |language=en-US |work=The New York Times |url=https://www.nytimes.com/1989/02/11/business/7-up-gold-the-failure-of-a-can-t-lose-plan.html |access-date=2022-12-19 |issn=0362-4331}}

In 2002, Klein became Chief Marketing Officer at 7-Eleven{{Cite web |title=RUSS KLEIN: 7-Eleven |url=https://www.mediapost.com/publications/article/24595/russ-klein-7-eleven.html |access-date=2023-08-15 |website=www.mediapost.com |language=en}} before joining Burger King the following year.{{Cite web |title=Burger King Ad Man Russ Klein Talks 'Tension in Advertising' |url=https://www.memphisdailynews.com/news/2015/apr/6/burger-king-ad-man-russ-klein-talks-tension-in-advertising |access-date=2022-12-19 |website=Memphis Daily News}}

At Burger King, Klein served as President of Global Marketing, Strategy, and Innovation. Under Klein's leadership, the company was named by Adweek as “The Advertiser of the Decade” for the 2000s.{{Cite web |date=2009-04-07 |title=Burger King's 'Subservient Chicken' Marketing Campaign{{!}}Marketing{{!}}Case Study{{!}}Case Studies |url=https://www.icmrindia.org/casestudies/catalogue/marketing/Burger%20King%20Subservient%20Chicken%20Marketing%20Campaign.htm |access-date=2022-12-19 |website=www.icmrindia.org}}  Klein also oversaw the development of Burger King's "Subservient Chicken" campaign, which was recognized by several publications including The New York Times,{{Cite news |last=Elliott |first=Stuart |date=2010-11-30 |title=The Best of the Best, Digitally Speaking |language=en-US |work=The New York Times |url=https://www.nytimes.com/2010/11/30/business/media/30adco.html |access-date=2022-12-19 |issn=0362-4331}} The One Show,{{Cite web |date=2014-04-28 |title=Burger King Bets 'Subservient Chicken' Ad Campaign Will Go Viral Again |url=https://www.nbcnews.com/id/wbna55055204 |archive-url=https://web.archive.org/web/20221219052341/https://www.nbcnews.com/id/wbna55055204 |url-status=dead |archive-date=December 19, 2022 |access-date=2022-12-19 |website=NBC News |language=en}} and The Wall Street Journal  as one of the best ads of  the 2000s.

Klein was also responsible for Burger King's "Whopper Freakout" advertising campaign, which won a Grand Effie, the top award for marketing effectiveness.{{Cite web |last=Mersch |first=Amy |title=Russ Klein |url=https://igniteama.com/2018-speakers/russ-klein/ |access-date=2022-12-19 |website=Ignite! 2022 |language=en-US}}{{Cite web |date=2009-06-04 |title='Whopper Freakout' Wins Grand Effie |url=https://adage.com/article/news/whopper-freakout-wins-grand-effie-burger-king-crispin/137066 |access-date=2022-12-19 |website=Ad Age |language=en}}{{Cite web |date=2009-11-10 |title=Global Marketing Chief Russ Klein Exits Burger King |url=https://adage.com/article/news/global-marketing-chief-russ-klein-exits-burger-king/140426 |access-date=2023-08-15 |website=Ad Age |language=en}}

In 2012, Klein became Chief Marketing Officer at Arby's.{{Cite web |date=2014-01-22 |title=Arby's calls Smokehouse Brisket most successful new product |url=https://www.nrn.com/archive/arbys-names-russ-klein-cmo |access-date=2022-12-19 |website=Nation's Restaurant News |language=en}}{{Cite web |date=2012-01-11 |title=Russ Klein Joins Arby's as CMO |url=https://adage.com/article/cmo-strategy/bk-marketing-chief-russ-klein-joins-arby-s-cmo/232048 |access-date=2023-08-15 |website=Ad Age |language=en}}

Klein served as CEO of the American Marketing Association in 2014 to 2021.{{Cite web |title=A Note From Karen Albritton, Chair, AMA Board of Directors |url=https://www.ama.org/a-note-from-karen-albritton-chair-ama-board-of-directors/ |access-date=2022-12-19 |website=American Marketing Association |language=en-US}}

== References ==

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Category:Living people

Category:American corporate directors

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Category:American marketing people

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Category:Year of birth missing (living people)