Atari SA#Atari Chain

File:Bruno_Bonnell.jpg

The company was founded by Bruno Bonnell and Christophe Sapet.{{Cite web |title=Presentation of Infogrames by Bruno Bonnell and Christophe Sapet |url=https://mediaclip.ina.fr/en/cpc85104727-presentation-of-infogrames-by-bruno-bonnell-and-christophe-sapet.html |access-date=2024-09-13 |website=Institut national de l'audiovisuel |language=en}} They wanted to christen the company Zboub Système (which can be approximately translated to Dick System in English), but were dissuaded by their legal counsel.[https://books.google.com/books?id=Lacnui_7yp0C&dq=Zboub+Syst%C3%A8me&pg=PT75 Excerpt] {{Webarchive|url=https://web.archive.org/web/20190717212616/https://books.google.com/books?id=Lacnui_7yp0C&pg=PT75&lpg=PT75&dq=Zboub+Syst%C3%A8me&source=bl&ots=uEAJzMOtuN&sig=7wfo3eT5oQS2K8PZ5_KuXHyE0JE&hl=fr&sa=X&ei=RvAlVJ-WBMreaqv6gIAL#v=onepage&q=Zboub%20Syst%C3%A8me&f=false |date=17 July 2019 }} from Daniel Ichbiah, La saga des jeux vidéo. Vuibert. 2004. {{ISBN|2-7117-4825-1}} {{in lang|fr}} According to Bonnell in a TV interview, they then used a mix-and-match computer program to suggest other names, one of which was "Infogramme": a portmanteau of the French words "informatique" (information technology) and "programme" (computer program). The final choice, Infogrames, was a slightly modified version of that suggestion.

The company logo and mascot is an armadillo (tatou in French), chosen when the company was moved to Villeurbanne. Bonnell commented: "This dinosaur{{sic}} is our symbol. The armadillo has always survived changes to its environment, from the melting of glaciers to the worst of heat waves."

In the late 1980s, Infogrames was noted for its French computer games that often featured original game ideas and occasionally humorous content. They had acquired several licences for popular Franco-Belgian comics. In 1992, they released Alone in the Dark, a 3D horror adventure game, to international attention.Fahs, Traves. [http://uk.ign.com/articles/2008/06/23/alone-in-the-dark-restrospective?page=2 Alone in the Dark Restrospective[sic]], IGN, 23 June 2008

By 1995, Infogrames was held by many shareholders, including a 20% stake from Pathé Interactive (joint-venture between Phillips Media and Chargeurs) and 3.3% by Productions Marcel Dassault.{{Cite web|url=https://www.telecompaper.com/news/infogrames-has-stake-acquired-by-dassault--56756|title = Infogrames Has Stake Acquired by Dassault}} By August, Phillips Media acquired Chargeurs' stake in Pathé Interactive, which led to the 20% shareholding stake of the company transferring fully over to Phillips.{{Cite web|url = https://techmonitor.ai/technology/philips_media_buys_20_stake_in_infogrames_entertainment|title = Philips Media Buys 20% Stake in Infogrames Entertainment|date = August 1995|access-date = 16 November 2021|archive-date = 16 November 2021|archive-url = https://web.archive.org/web/20211116002221/https://techmonitor.ai/technology/philips_media_buys_20_stake_in_infogrames_entertainment|url-status = dead}}

File:Infogrames Logo 1996-2000.svg

In 1996, Infogrames embarked on an acquisition campaign that would last seven years and cost more than $500 million; the objective was to become the world's leading interactive entertainment publisher.{{cite press release|url=http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/02-16-2000/0001142857&EDATE= |title=Infogrames Launches Infogrames.com |publisher=PR Newswire |date=16 February 2000 |access-date=7 January 2020 |archive-url=https://web.archive.org/web/20120918011107/http://www.prnewswire.com/news-releases/infogrames-launches-infogramescom-72624677.html |archive-date=18 September 2012 |url-status=dead }} While the company's debt increased from $55 million in 1999 to $493 million in 2002, the company's revenue also increased from $246 million to $650 million during the same period.{{cite web |url=http://www.gamasutra.com/view/news/13471/The_Euro_Vision_ByeBye_Bruno.php |title=The Euro Vision: 'Bye-Bye Bruno' |publisher=Gamasutra |date=11 April 2007 |access-date=3 January 2018 |archive-date=18 October 2012 |archive-url=https://web.archive.org/web/20121018205635/http://www.gamasutra.com/view/news/13471/The_Euro_Vision_ByeBye_Bruno.php |url-status=dead }}

In July 1996, the company announced that it would purchase the British-based holding company Ocean International Ltd. for $100 million, beginning Infogrames' status as a major publisher.{{cite web |url=http://www.ukbusinesspark.co.uk/bpmerg96.htm |title=Mergers & Acquisitions — UK News 1996 |publisher=Ukbusinesspark.co.uk |access-date=3 January 2018 |archive-date=9 February 2012 |archive-url=https://web.archive.org/web/20120209085234/http://www.ukbusinesspark.co.uk/bpmerg96.htm |url-status=dead }}{{cite magazine |title=European Super Publisher Emerges |magazine=Next Generation |issue=19 |date=July 1996 |page=21}} Ocean International consisted of British developer and publisher Ocean Software and its North American division Ocean of America. After the deal was closed, Ocean became a standalone subsidiary of Infogrames and continued releasing its own titles distant from those of Infogrames. Both Ocean subsidiaries soon became the official distributors for Infogrames in both territories.{{fact|date=February 2025}}

In 1997, Infogrames Télématique launched Oceanline, a website that would offer simplified online versions of Infogrames titles.{{cite web |url=http://www.oceanline.com/s_new/html/index_new_1.html |title=Index Summary |website=www.oceanline.com |access-date=11 January 2022 |archive-url=https://web.archive.org/web/19980209185059/http://www.oceanline.com/s_new/html/index_new_1.html |archive-date=9 February 1998 |url-status=dead}} On 3 February, Infogrames announced that they would purchase the French division of Phillips Media BV for 191.5 million F{{Cite web |last=NOYER |first=Stanislas |title=Les malheurs de Philips font le bonheur d'InfogramesLe géant néerlandais solde ses logiciels de jeu au francais. |url=https://www.liberation.fr/futurs/1997/02/01/les-malheurs-de-philips-font-le-bonheur-d-infogramesle-geant-neerlandais-solde-ses-logiciels-de-jeu-_198199/ |access-date=2024-05-06 |website=Libération |language=fr}}{{cite web |url=https://www.thefreelibrary.com/Philips+Media+Transferred+Multimedia+Assets+to+Infogrames.-a019082032 |title=Philips Media Transferred Multimedia Assets to Infogrames |date=3 February 1997 |author=Staff writer |website=Business Wire |location=San Jose, California |archive-url=https://archive.today/20130204102128/http://www.thefreelibrary.com/Philips+Media+Transferred+Multimedia+Assets+to+Infogrames.-a019082032 |archive-date=4 February 2013 |via=The Free Library |df=mdy-all }} with the deal closing on 9 June.{{Cite web|url=https://www.telecompaper.com/news/infogrames-to-acquire-philips-media--110154|title = Infogrames to Acquire Philips Media}} Phillips Media France, in addition to holding a 20% shareholding stake in Infogrames, also owned the distributors Ecudis (France), Leisuresoft (UK), Bomico Entertainment Software (Germany and Holland),{{Cite web|url=https://ogdb.eu/index.php?section=company&companyid=1006|title = OGDB - Firmenübersicht: Bomico Entertainment Software GMBH}} and German publisher Laguna Video Games.{{Cite web|url=https://ogdb.eu/index.php?section=company&companyid=1181|title = OGDB - Firmenübersicht: Laguna Video Games}} Leisuresoft was however not included in the sale, and was shuttered following the purchase.{{Cite web |title=Telecompaper |url=https://www.telecompaper.com/news/leisuresoft-to-close-by-mid-june-1997--105835 |access-date=2024-05-06 |website=www.telecompaper.com}}

On 30 January 1998, Infogrames signed a licensing deal with Warner Bros. Interactive Entertainment to publish and develop five titles based on the Looney Tunes franchise.{{Cite web |author=I. G. N. Staff |date=1998-01-30 |title=What do the French Know About Bugs Bunny? |url=https://www.ign.com/articles/1998/01/30/what-do-the-french-know-about-bugs-bunny |access-date=2024-05-06 |website=IGN |language=en}} On 8 February, Infogrames rebranded its subsidiaries under its own banner, with Ocean Software becoming Infogrames United Kingdom,{{cite web |url=https://variety.com/1998/biz/news/infogrames-in-milia-spotlight-1117467515/ |title = Infogrames in Milia spotlight - Variety| date=9 February 1998 }}{{Cite web|url=https://beta.companieshouse.gov.uk/company/02133521|title=BANDAI NAMCO ENTERTAINMENT UK LTD. - Overview (free company information from Companies House)|website=beta.companieshouse.gov.uk|language=en|access-date=20 April 2020}} Ocean of America becoming Infogrames Entertainment, Inc.{{Cite web|url=https://company-datas.com/companies/infogrames-entertainment-333-w-santa-clara-st-suite-820-san-jose-california-united-states|archive-url=https://web.archive.org/web/20211215000208/https://company-datas.com/companies/infogrames-entertainment-333-w-santa-clara-st-suite-820-san-jose-california-united-states|url-status=usurped|archive-date=15 December 2021|title=Infogrames Entertainment, 333 W. Santa Clara St. Suite 820, San Jose, California, United States | Company-Datas.Com -Find a Company Data|website=company-datas.com}}{{Cite web |title=Infogrames Entertainment |url=https://www.mocagh.org/miscgame/infogrames-regcard.pdf |website=mocagh.org}} and Bomico Entertainment Software becoming Infogrames Deutschland. On the same day, the company announced a two-year distribution deal with Canal+ Multimedia to distribute the company's titles in the UK, France and Germany.{{Cite web |last=Boehm |first=Erich |date=1998-02-09 |title=Infogrames in Milia spotlight |url=https://variety.com/1998/biz/news/infogrames-in-milia-spotlight-1117467515/ |access-date=2024-05-06 |website=Variety |language=en-US}} Later on in the year the company purchased the distributors ABS Multimedia, Arcadia, and the Swiss Gamecity GmbH{{cite web |url=http://www.claimexam.com/links/Done/accolade.htm |title=Portail d'informations |publisher=Claimexam.com |date=5 August 1973 |access-date=3 January 2018 |archive-date=5 January 2016 |archive-url=https://web.archive.org/web/20160105164833/http://www.claimexam.com/links/Done/accolade.htm |url-status=live }}{{cite web |url=http://corporate.infogrames.com/uk/download/reports/infogrames_entertainment_annual_report_99_00.pdf |title=Infogrames Entertainment Annual Report 99 |access-date=3 January 2018 |archive-date=9 July 2007 |archive-url=https://web.archive.org/web/20070709174620/http://corporate.infogrames.com/uk/download/reports/infogrames_entertainment_annual_report_99_00.pdf |url-status=dead }} and ending the year off with the purchase of a 62.5% in Australian game distributor Ozisoft, following its then-recent relinquishment from Sega.{{cite web |url=http://www.atari.com.au/misc/faq.do |title=Frequently Asked Questions — Atari Australia |publisher=Atari.com.au |access-date=3 January 2018 |archive-date=13 September 2012 |archive-url=https://web.archive.org/web/20120913060727/http://www.atari.com.au/ |url-status=live }}

On 10 February 1999, Infogrames extended its partnership with Canal+ Multimedia by purchasing a 50% stake in the publisher, with the intentions to invest 50 million F into creating titles based on Canal+'s licenses.{{Cite web|url=https://www.lesechos.fr/1999/02/infogrames-et-canal-sassocient-pour-developper-des-jeux-interactifs-763001|title = Infogrames et Canal+ s'associent pour développer des jeux interactifs|date = 10 February 1999}} Infogrames made major purchases for 1999, beginning in March with the purchase of the Gremlin Group for $40 million in March, who owned developers Gremlin Interactive and DMA Design.,{{cite news |url=https://www.thefreelibrary.com/Infogrames+Buys+UK+Games+Company+Gremlin.-a054207493 |title=Infogrames Buys UK Games Company Gremlin. |publisher=TheFreeLibrary.com |date=1999 |access-date=22 March 2018 |archive-date=16 May 2017 |archive-url=https://web.archive.org/web/20170516163702/https://www.thefreelibrary.com/Infogrames+Buys+UK+Games+Company+Gremlin.-a054207493 |url-status=live }} with Gremlin rebranding as Infogrames Sheffield House. On 5 April, Psygnosis' Paris development studio was purchased.{{cite web | url=https://www.ign.com/articles/1999/04/02/psygnosis-france-staff-snagged | title=Psygnosis France Staff Snagged | date=2 April 1999 }} The company's first major purchase of the year came on 20 April, with the purchase of publisher Accolade for $60 million in order to gain a major North American distribution network.{{cite news |url=http://findarticles.com/p/articles/mi_m0CGN/is_1999_April_20/ai_54426666 |title=France's Infogrames Grows in US With $60m Accolade Buy | Computergram International | Find Articles at BNET.com |publisher=Findarticles.com |year=1999 |access-date=3 January 2018 |archive-date=9 July 2012 |archive-url=https://archive.today/20120709060201/http://findarticles.com/p/articles/mi_m0CGN/is_1999_April_20/ai_54426666 |url-status=live }}{{cite web |url=http://www.islandnet.com/~kpolsson/vidgame/vid1999.htm |title=Chronology of Video Game Systems (1999) |publisher=Islandnet.com |access-date=3 January 2018 |archive-date=18 April 2012 |archive-url=https://web.archive.org/web/20120418173655/http://www.islandnet.com/~kpolsson/vidgame/vid1999.htm |url-status=live }} Accolade was rebranded as Infogrames North America, with the company's former North American distribution arm (the ex-Ocean of America) being folded into it. On 24 June, the company extended its Looney Tunes licensing deal with Warner Bros. Interactive Entertainment for five years, with a maximum of twenty titles.{{Cite web |last=Graser |first=Marc |date=1999-06-24 |title=Bugs hopping to 3D |url=https://variety.com/1999/digital/news/bugs-hopping-to-3d-1117503421/ |access-date=2024-05-06 |website=Variety |language=en-US}} later on in the year, the company purchased the video game division of the Australian-based Beam Software, and rebranded it as Infogrames Melbourne House.{{cite web |url=http://www.mobygames.com/company/krome-studios-melbourne |title=Krome Studios Melbourne |publisher=MobyGames |access-date=3 January 2018 |archive-date=21 July 2012 |archive-url=https://web.archive.org/web/20120721133054/http://www.mobygames.com/company/krome-studios-melbourne |url-status=live }} On 29 September, Take-Two Interactive purchased DMA Design from Infogrames for {{US$|11 million}} and transitioned it over to their Rockstar Games subsidiary, soon becoming Rockstar North.

In December 1999, Infogrames made their then-largest purchase with the acquisition of a 70% stake in publisher GT Interactive Software for $135 million, and assumed GT's $75 million bank debt.{{cite news |url=https://www.nytimes.com/1999/11/16/business/infogrames-gets-control-of-gt-interactive.html |title=Infogrames Gets Control of GT Interactive — New York Times |work=The New York Times |date=16 November 1999 |access-date=27 July 2018 |archive-date=18 September 2017 |archive-url=https://web.archive.org/web/20170918160334/http://www.nytimes.com/1999/11/16/business/infogrames-gets-control-of-gt-interactive.html |url-status=live }} IESA justified the purchase by stating that GT Interactive provided Infogrames with a "distribution network for all of its products in the United States, as well as a catalog of products that includes Driver, Duke Nukem, Oddworld, Unreal Tournament and Deer Hunter. The deal also included the developers SingleTrac, Humongous Entertainment,{{cite web |url=http://www.fundinguniverse.com/company-histories/GT-Interactive-Software-Company-History.html |title=GT Interactive Software — Company History |publisher=Fundinguniverse.com |access-date=3 January 2018 |archive-date=4 March 2012 |archive-url=https://web.archive.org/web/20120304141002/http://www.fundinguniverse.com/company-histories/GT-Interactive-Software-Company-History.html |url-status=live }} Cavedog Entertainment, WizardWorks, MacSoft, Legend Entertainment{{cite book |title=Game Design, Second Edition: Bob Bates: Books |isbn = 1592004938|last1 = Bates|first1 = Bob|year = 2004}} and Reflections Interactive.{{cite web |url=http://www.atnewyork.com/news/article.php/249211 |title=Gt Interactive Hires Disney Honcho, Raises Cash |publisher=Atnewyork.com |access-date=3 January 2018 |archive-url=https://web.archive.org/web/20021220080637/http://www.atnewyork.com/news/article.php/249211 |archive-date=20 December 2002 |url-status=dead }}

Infogrames began the new millennium of 2000 with a new identity and branding, while in February GT closed down Cavedog Entertainment as part of its restructuring.{{Cite web |title=Cavedog Caves In |url=https://www.gamespot.com/articles/cavedog-caves-in/1100-2446540/ |access-date=2024-05-06 |website=GameSpot |language=en-US}} In June, The company invested another $30 million in GT Interactive, and renamed the publisher as Infogrames, Inc.{{cite web |url=http://corporate.infogrames.com/MT-3.34-en/mt-static/FCKeditor/UserFiles/File/DOCDEREF05_06GB.pdf |title=Microsoft Word — couverture_GB.doc |access-date=3 January 2018 |archive-date=27 November 2007 |archive-url=https://web.archive.org/web/20071127234614/http://corporate.infogrames.com/MT-3.34-en/mt-static/FCKeditor/UserFiles/File/DOCDEREF05_06GB.pdf |url-status=dead }} On 30 June, Infogrames purchased developer Paradigm Entertainment for $19.5 million and placed them within Infogrames, Inc. operations.{{Cite news |date=2000-06-30 |title=Infogrames buys Paradigm |url=https://www.eurogamer.net/article-28240 |access-date=2024-05-06 |work=Eurogamer.net |language=en}} and soon afterwards purchased in-flight games developer Den-o-Tech Int. (DTI) for $5.6 million, renaming them as Infogrames DTI.{{cite web |url=http://www.mobygames.com/company/atari-uk-ltd |title=Atari UK Ltd |publisher=MobyGames |access-date=3 January 2018 |archive-date=18 August 2012 |archive-url=https://web.archive.org/web/20120818233610/http://www.mobygames.com/company/atari-uk-ltd |url-status=live }} Infogrames was also one of the interested companies in purchasing Eidos Interactive.{{Cite web|url=https://www.gamespot.com/articles/infogrames-speaks-out-on-the-eidos-situation/1100-2593861/|title = Infogrames Speaks out on the Eidos Situation}}

On 6 December 2000, board game manufacturer Hasbro announced that they would sell their struggling Hasbro Interactive division to Infogrames for $100 million, $95 million as 4.5 million common shares of Infogrames and $5 million in cash.{{cite web|url=http://pc.ign.com/news/28701.html|title=Infogrames to Acquire Hasbro Interactive|date=6 December 2000|website=IGN|archive-url=https://web.archive.org/web/20011119190727/http://pc.ign.com/news/28701.html|archive-date=19 November 2001|url-status=dead|access-date=30 September 2019}}{{cite web |url=http://phx.corporate-ir.net/phoenix.zhtml?c=68329&p=irol-newsArticle_Print&ID=137281&highlight= |title=Press Release |publisher=Nasdaq Investor Relations |date=6 December 2000 }}{{Dead link|date=August 2020 |bot=InternetArchiveBot |fix-attempted=yes }} The deal included all of Hasbro Interactive's product library, the Atari and MicroProse brands and titles such as Civilization, Falcon, RollerCoaster Tycoon, Centipede, Missile Command, and Pong, MicroProse's owned developers, the Games.com web portal, third-party video game licenses including Thomas the Tank Engine, Family Feud and various Namco properties, as well as a fifteen-year licensing deal to develop and publish titles based on Hasbro IP such as Dungeons & Dragons, Monopoly, Mr. Potato Head and My Little Pony, with an option for an additional 5 years based on performance.{{cite news|title=Infogrames Picks up Hasbro's Toys |work=IGN|date=7 December 2000 |url=https://www.ign.com/articles/2000/12/07/infogrames-picks-up-hasbros-toys|language=en|access-date=2021-11-19}}[http://phx.corporate-ir.net/phoenix.zhtml?c=68329&p=irol-newsArticle_Print&ID=137281&highlight= "Infogrames Entertainment to Acquire Hasbro Interactive and Games.com"].{{dead link|date=October 2017|bot=InternetArchiveBot|fix-attempted=yes}} Press release archive from Thomson Financial The deal did not include Avalon Hill, which was retained by Hasbro. The deal was closed on 29 January 2001,[https://www.nytimes.com/2001/01/30/business/company-news-hasbro-completes-sale-of-interactive-business.html "Company News; Hasbro Completes Sale Of Interactive Business"]. The New York Times. 30 January 2001. and Hasbro Interactive was rebranded as Infogrames Interactive, Inc.{{cite web |url=http://www.allgame.com/cg/agg.dll?p=agg&sql=3:23597 |title=((( Atari Interactive, Inc. > Overview ))) |publisher=allgame |access-date=3 January 2018 |archive-date=26 August 2014 |archive-url=https://web.archive.org/web/20140826005747/http://allgame.com/company.php?id=23597 |url-status=live }}

On 2 October 2001, Infogrames announced that they would reinvent the Atari brand as a second major publishing label with the launch of three new games featuring prominent Atari branding on their boxarts: Splashdown, MX Rider and TransWorld Surf.{{cite web |title=Infogrames ready to ship first games under Atari brand|work=gamespot.com |date=31 October 2001 |url=https://www.gamespot.com/articles/infogrames-ready-to-ship-first-games-under-atari-brand/1100-2821519/ |access-date=19 May 2018 |archive-date=19 May 2018 |archive-url=https://web.archive.org/web/20180519204858/https://www.gamespot.com/articles/infogrames-ready-to-ship-first-games-under-atari-brand/1100-2821519/ |url-status=live }} Infogrames titles released under the Atari brand would focus within a core 18-34-year-old male audience, while children's and casual games would retain the Infogrames banner.

In April 2002, the company's Japanese division Infogrames Japan K.K. signed a Japanese distribution deal with Konami for select titles{{cite web |url=http://www.infogrames.co.uk/?pg=news&newsID=2&lastID= |title=Agreement Marks Important Step in Infogrames’Long-Term Growth Strategy in Japan |website=www.infogrames.co.uk |access-date=19 April 2022 |archive-url=https://web.archive.org/web/20030221055633/http://www.infogrames.co.uk/?pg=news&newsID=2&lastID= |archive-date=21 February 2003 |url-status=dead}} and soon relaunched the Atari brand in the country with the publication of Splashdown, TransWorld Surf and V-Rally 3 in the region.{{Cite web|url=https://spong.com/article/3361/Infogrames-promotes-Atari-brand-in-Japan|title = Infogrames promotes Atari brand in Japan}} On 25 April, Infogrames purchased Shiny Entertainment from the struggling Interplay Entertainment for $47 million, alongside the exclusive publishing rights to publish games based on The Matrix.{{cite web |url=http://pc.gamezone.com/news/04_25_02_01_49PM.htm |title=Infogrames Acquires both Shiny Entertainment and Exclusive Matrix License|publisher=Pc.gamezone.com |access-date=3 January 2018 |archive-url=https://web.archive.org/web/20050308054244/http://pc.gamezone.com/news/04_25_02_01_49PM.htm |archive-date=8 March 2005 |url-status=dead }} On 28 August, Infogrames purchased the remaining shares in OziSoft for $3.7 million and rebranded the distributor as Infogrames Australia and Infogrames New Zealand.{{cite web |url=http://www.zdnet.com.au/news/business/soa/Ozisoft-becomes-Infogrames-Australia/0,139023166,120267724,00.htm |title=Ozisoft becomes Infogrames Australia: News — Business — ZDNet Australia |publisher=Zdnet.com.au |access-date=3 January 2018 |archive-url=https://web.archive.org/web/20081202093906/http://www.zdnet.com.au/news/business/soa/Ozisoft-becomes-Infogrames-Australia/0,139023166,120267724,00.htm |archive-date=2 December 2008 |url-status=dead }} On 12 September 2002, Infogrames announced the closure of MicroProse's UK studio, then named Infogrames Chippenham.[http://www.gamespot.com/news/2002/09/12/news_2880148.html Gamespot.com] {{webarchive|url=https://web.archive.org/web/20050123032231/http://www.gamespot.com/news/2002/09/12/news_2880148.html |date=23 January 2005 }}, "Infogrames closes UK MicroProse studio", from GameSpot{{cite news | url=https://www.eurogamer.net/article-46672 | title=Last lap for Microprose UK studio | newspaper=Eurogamer.net | date=16 September 2002 }} On 2 October, the company closed Infogrames Lyon House.{{cite web | url=https://www.latimes.com/archives/la-xpm-2002-oct-01-fi-infogrames1-story.html | title=Infogrames to Cut Jobs, Close Sites, Sources Say | website=Los Angeles Times | date=October 2002 }}{{cite web | url=https://www.lesechos.fr/2002/12/jeux-video-le-reveil-des-start-up-704895 | title=Jeux vidéo : Le réveil des start-up | date=9 December 2002 }} and on 22 October, had acquired the remaining 80% of Eden Studios{{cite web |last=Strohm |first=Axel |url=http://www.gamespot.com/ps2/driving/vrally3/news.html?sid=2860904 |title=Infogrames buys Eden Studios — PlayStation 2 News at GameSpot|work=gamespot.com |date=22 October 2002}} for $4.1 million,. In the fiscal year of 2002, IESA had a net loss of $67 million on revenues of $650 million, and in 2003 the net losses increased to $89 million.

On 30 January 2003, Infogrames sold their Mac publishing division MacSoft to Destineer.{{Cite web | url=http://www.macworld.com/article/1009001/macsoft.html |title = Destineer acquires MacSoft|date = 30 January 2003}}{{Cite web | url=http://www.gamasutra.com/view/news/104977/QA_Tamte_On_Destineers_FourPronged_Approach.php | archive-url=https://web.archive.org/web/20190729084131/https://www.gamasutra.com/view/news/104977/QA_Tamte_On_Destineers_FourPronged_Approach.php | url-status=dead | archive-date=29 July 2019 |title = Q&A: Tamte on Destineer's Four-Pronged Approach| date=21 May 2007 }}{{cite web|url=https://www.macobserver.com/tmo/article/Infogrames_Sells_MacSoft_To_Destineer_Peter_Tamte_Once_Again_In_Charge_Of_M |title=Infogrames Sells MacSoft To Destineer, Peter Tamte Once Again In Charge Of Mac Gaming Publisher |publisher=macobserver.com |date=30 January 2003 |access-date=7 March 2012}}{{Cite web | url=https://www.gamespot.com/articles/destineer-buys-macsoft-from-infogrames/1100-2909912/ |title = Destineer buys MacSoft from Infogrames}} On 1 May, the company shuttered the Infogrames Sheffield House development studio.

File:Atari_Logo2.svg

On 7 May 2003, Infogrames officially reorganized all its subsidiaries under the Atari banner. Its two publishing divisions in the United States - Infogrames, Inc., based in Santa Monica (the former GT Interactive) which handled a majority of the company's "core" titles such as Enter the Matrix, Dungeons and Dragons (including Neverwinter Nights) and other movie tie-ins, was rebranded as Atari, Inc.,{{cite web |url=http://www.secinfo.com/dsvr4.28Z7.htm |title=Atari Inc – 10-KT — For 3/31/03 |publisher=SEC Info |access-date=3 January 2018 |archive-date=27 January 2008 |archive-url=https://web.archive.org/web/20080127013429/http://www.secinfo.com/dsvr4.28Z7.htm |url-status=live }} and Infogrames Interactive, Inc., based in Beverly, Massachusetts, which focused on children's and casual titles such as games based on the Dragon Ball franchise and their Hasbro license, was renamed Atari Interactive, Inc.,{{Cite web|url=https://finance.yahoo.com/|title=Yahoo Finance - Stock Market Live, Quotes, Business & Finance News|website=finance.yahoo.com|access-date=17 July 2023}} merging with the previously existing Atari Interactive, Inc. which held all rights to the Atari brand.{{Cite web |title=ATARI, INC. |url=https://www.sec.gov/Archives/edgar/data/1002607/000095012304007364/y98069e10vk.htm |access-date=2024-05-06 |website=www.sec.gov}} Other subsidiaries that rebranded included Infogrames Australia Pty, Ltd. rebranding as Atari Australia Pty, Ltd., Infogrames United Kingdom Limited rebranding as Atari United Kingdom Limited, Infogrames Europe rebranding as Atari Europe and development studio Infogrames Melbourne House Pty Ltd becoming Atari Melbourne House Pty Ltd. The Infogrames Entertainment SA company as a whole remained under its name, and became a holding company for the Atari assets.{{cite web |url=http://corporate.infogrames.com/infogramesgb/2007/04/atari.php |title=Infogrames GB |publisher=Corporate.infogrames.com |access-date=3 January 2018 |archive-date=28 August 2012 |archive-url=https://web.archive.org/web/20120828074652/http://www.atari.com/corporate |url-status=dead }} Atari, Inc.'s majority shareholder was California U.S. Holdings, Inc., a wholly owned subsidiary of Infogrames Entertainment SA. and had exclusive publishing and sublicensing in North America to release titles from Infogrames or its subsidiaries, including Atari Interactive.

File:Infogrames Entertainment.png

In September 2003, Atari announced the closure of the Hunt Valley (the former headquarters of MicroProse) development studio,[http://www.gamesindustry.biz/content_page.php?aid=2515 Atari closes former MicroProse studio] from GamesIndustry.biz as well as Legend Entertainment.{{cite web |last=Thorsen |first=Tor |url=http://www.gamespot.com/pc/action/unrealiise/news_6086665.html |title=Atari closes Legend Entertainment|work=gamespot.com |date=18 December 2003 |access-date=3 January 2018 |archive-date=15 March 2006 |archive-url=https://web.archive.org/web/20060315004009/http://www.gamespot.com/pc/action/unrealiise/news_6086665.html |url-status=live }} On 2 October, following the closure of Sheffield House, Atari sold a majority of Gremlin Interactive's catalogue alongside their brand, logo and trademark, to Zoo Digital Publishing, a then-new publisher founded by Gremlin co-founder Ian Stewart.{{cite web | url=https://www.investegate.co.uk/zoo-digital-group/rns/acquisition/200310010700113796Q/ | archive-url=https://web.archive.org/web/20220104023118/https://www.investegate.co.uk/zoo-digital-group/rns/acquisition/200310010700113796Q/ | archive-date=4 January 2022 | title=Investegate |Zoo Digital Group Announcements | Zoo Digital Group: Acquisition }} On 18 December, Atari announced that they would shutter Legend Entertainment in January 2004.{{cite web |last=Thorsen |first=Tor |url=http://www.gamespot.com/pc/action/unrealiise/news_6086665.html |title=Atari closes Legend Entertainment — PC News at GameSpot |publisher=Gamespot.com |date=18 December 2003 |access-date=3 January 2018 |archive-date=15 March 2006 |archive-url=https://web.archive.org/web/20060315004009/http://www.gamespot.com/pc/action/unrealiise/news_6086665.html |url-status=live }}

Atari continued to close and sell off franchises in 2004. On 30 March, the company shuttered its Minneapolis development studio, formerly WizardWorks, and announced that its titles such as the Deer Hunter franchise would transition off to Atari Interactive.{{cite web|last=Feldman|first=Curt |title=Deer Hunter Publisher Shuttered|url=http://www.gamespot.com/articles/deer-hunter-publisher-shuttered/1100-6092469|website=GameSpot|access-date=17 August 2017|date=29 March 2004}} On 29 July 2004, Epic Games announced that it had ended its publishing agreement with Atari, Inc. for the Unreal, and instead signed a new three-game publishing deal with Midway, beginning with Unreal Championship 2: The Liandri Conflict in 2005. Atari would continue to publish the existing Unreal back catalog.{{cite web | url=https://www.gamesindustry.biz/articles/epic-brings-unreal-franchise-to-midway | title=Epic brings Unreal franchise to Midway | date=29 July 2004 }}{{cite news |author=Game Over is a weekly column by Chris Morris |url=https://money.cnn.com/2005/06/16/commentary/game_over/column_gaming/index.htm |title=The sad, slow fall of Atari — Jun. 17, 2005 |publisher=Money.cnn.com |date=17 June 2005 |access-date=2 August 2020 |archive-date=15 September 2019 |archive-url=https://web.archive.org/web/20190915225504/https://money.cnn.com/2005/06/16/commentary/game_over/column_gaming/index.htm |url-status=live }} On 25 November 2004, Infogrames Entertainment SA announced they had sold the Civilization franchise to an undisclosed buyer for $22.3 million.{{cite news | url=https://www.eurogamer.net/news251104civilizationselloff | title=Infogrames sells Civilisation franchise for $22.3m | newspaper=Eurogamer.net | date=25 November 2004 }}

File:IESA simplified org chart 2005.gif

In January 2005, it was revealed that the buyer for the Civilization franchise was Take-Two Interactive, who acquired distribution rights to the then-upcoming title Civilization IV under their 2K label.{{Cite web |title=Take-Two takes over Civilization |url=https://www.gamespot.com/articles/take-two-takes-over-civilization/1100-6117117/ |access-date=2024-05-06 |website=GameSpot |language=en-US}} On 10 February, Atari announced the closure of their Santa Monica and Beverly publishing offices and that publishing would be reassigned to their main North American offices in New York City.{{Cite web |title=Atari to close Santa Monica, Mass. operations |url=https://www.bizjournals.com/losangeles/stories/2005/02/07/daily46.html |access-date=2024-05-06 |website=www.bizjournals.com}} On 2 May, after signing a new deal with Firaxis Games, 2K announced that they had fully acquired from Atari the full Civilization and prior back catalog of titles. They also announced that they had acquired the publishing rights to the then-recent Sid Meier's Pirates!.{{cite web | url=https://www.gamespot.com/articles/2k-games-claims-pirates/1100-6123393/ | title=2K Games claims Pirates! }}{{cite web |last=Thorsen |first=Tor |url=http://www.gamespot.com/pc/strategy/civilizationiv/news.html?sid=6117117 |title=Take-Two takes over Civilization|work=gamespot.com |date=25 October 2005 |access-date=3 January 2018 |archive-date=25 May 2011 |archive-url=https://web.archive.org/web/20110525081908/http://www.gamespot.com/pc/strategy/civilizationiv/news.html?sid=6117117 |url-status=live }}

On 9 June, Hasbro announced they had purchased back Atari's exclusive digital gaming rights to their properties for $65 million.[https://www.mcvuk.com/news/280/Hasbro-buys-back-digital-rights-from-Infogrames Hasbro buys back digital rights from Infogrames] from MCVUK.com{{cite web |last=Thorsen |first=Tor |url=http://www.gamespot.com/news/6127273.html |title=Atari locks down D&D; Hasbro buys back Transformers|work=GameSpot.com |date=9 June 2005 |access-date=3 January 2018 |archive-date=25 July 2008 |archive-url=https://web.archive.org/web/20080725024706/http://www.gamespot.com/news/6127273.html |url-status=live }} As part of the sale, Hasbro purchased back the video game rights to the Transformers, My Little Pony, Tonka, Magic: The Gathering, Connect Four, Candy Land and Playskool franchises and brands, while Atari would obtain a seven-year exclusive agreement to produce video games based on select Hasbro board games, including Monopoly, Scrabble, The Game of Life, Battleship, Clue, Yahtzee, Simon, Risk and Boggle. Hasbro also secured a separate deal with Atari for the expansion of their Dungeons & Dragons license. On 22 August, Atari, Inc. sold Humongous Entertainment to Infogrames Entertainment SA for shares worth {{US$|10.3 million}}. With this, Infogrames laid off all remaining employees at the company and transferred the Humongous assets to a self-owned subsidiary Humongous, Inc. with intentions to sell off the assets outright.{{cite web |url=https://www.bloomberg.com/news/articles/2005-08-28/atari-sells-humongous-to-infogrames-for-10-dot-3-million |title=Atari Sells Humongous to Infogrames for $10.3 Million |date=2005-08-28 |access-date=2014-01-27 |publisher=Business Week |archive-date=2018-09-23 |archive-url=https://web.archive.org/web/20180923200601/https://www.bloomberg.com/news/articles/2005-08-28/atari-sells-humongous-to-infogrames-for-10-dot-3-million |url-status=live }} Atari would continue to distribute the company's titles for a period until March 2006, and was later extended to March 2007.{{cite web |url=https://www.sec.gov/Archives/edgar/data/1002607/000095012306008390/y22324e10vk.htm |title=Form 10-K |publisher=Atari, Inc. |date=29 June 2006 |via=Electronic Data Gathering, Analysis, and Retrieval |access-date=4 December 2023}}

During this period, Atari's most profitable titles in the North American market were Dragon Ball games, which accounted for the largest share of Atari's earnings at the time.{{cite web |title=Atari, Inc. {{ndash}} 10-K Annual Report - 03/31/2005 |url=http://getfilings.com/o0000950123-05-007346.html |website=Get Filings |publisher=U.S. Securities and Exchange Commission |date=10 June 2005 |access-date=24 February 2019}}{{cite web |title=Annual Report on Form 10-K for the fiscal year ended March 31, 2008 |url=https://www.sec.gov/Archives/edgar/data/1002607/000095012308010674/y64708dfdefm14a.htm |website=U.S. Securities and Exchange Commission |publisher=Atari |date=5 September 2008 |access-date=24 February 2019}}

Infogrames through the remainder of 2006{{clarify|the remainder of 2006, when he resigned in 2007?|date=May 2013}} sold intellectual properties and some studios in order to raise cash and stave off the threat of bankruptcy.{{cite web |last=Brightman |first=James |url=http://www.gamedaily.com/articles/features/atari-to-sell-off-studios-in-turnaround-attempt/68582/ |title=Video Game Features, PC Game Features |publisher=Gamedaily.com |date=17 February 2006 |access-date=3 January 2018 |archive-date=2 December 2008 |archive-url=https://web.archive.org/web/20081202052042/http://www.gamedaily.com/articles/features/atari-to-sell-off-studios-in-turnaround-attempt/68582/ |url-status=live }} On 10 May 2006, the company began their sales of their studios and properties with the sale of the Games.com website to AOL,[https://gigaom.com/2006/05/10/aol-buys-gamescom-from-infogrames-atari/ AOL buys Games.com] gigaom.com {{Webarchive|url=https://web.archive.org/web/20211116002218/https://gigaom.com/2006/05/10/aol-buys-gamescom-from-infogrames-atari/ |date=16 November 2021 }} Paradigm Entertainment and the Stuntman franchise to THQ{{cite web |url=http://www.gamesindustry.biz/content_page.php?aid=16870 |title=THQ buys Paradigm and Stuntman // News // GamesIndustry.biz |publisher=Gamesindustry.biz |access-date=3 January 2018 |archive-date=29 June 2006 |archive-url=https://web.archive.org/web/20060629134547/http://www.gamesindustry.biz/content_page.php?aid=16870 |url-status=live }} and the publishing rights to TimeShift to Vivendi Games. The sales generated $25 million in revenue.{{Cite web|url=https://www.gamedeveloper.com/pc/e3-atari-infogrames-sell-i-stuntman-timeshift-i-games-com-paradigm|title=E3: Atari, Infogrames Sell Stuntman, Timeshift, Games.com, Para|date=10 May 2006|website=Game Developer|access-date=17 July 2023}} On 17 June, Midway acquired the back publishing rights to the Unreal back catalog from Infogrames and Atari.{{cite web | url=https://www.neowin.net/news/midway-acquires-rights-to-epic-back-catalogue/ | title=Midway acquires rights to Epic back catalogue | date=11 July 2023 }} In July, Reflections Interactive and the Driver franchise were sold to Ubisoft for $21.6 million.{{cite web |last=Thorsen |first=Tor |url=http://www.gamespot.com/news/6161434.html |title=Cost-cutting puts Atari in black-barely — Xbox 360 News at GameSpot .com |date=9 November 2006 |access-date=3 January 2018 |archive-date=8 December 2008 |archive-url=https://web.archive.org/web/20081208181312/http://www.gamespot.com/news/6161434.html |url-status=live }} On 1 September, Atari, Inc. announced that its stock faced delisting from the Nasdaq stock exchange due to its price having fallen below $1.00.{{cite web |url=https://www.gamedeveloper.com/game-platforms/atari-to-fight-nasdaq-delisting-notice |title=Atari to Fight NASDAQ Delisting Notice |first=Simon |last=Carless |website=Gamasutra |date=1 September 2006|access-date=7 July 2019}}

On 5 September 2006, David Pierce was appointed as new CEO of Atari, replacing Bruno Bonnell. Pierce previously worked as an executive at Universal Pictures, Metro-Goldwyn-Mayer, Sony Pictures, Sony Music, and Sony Wonder.{{cite web|url=http://ds.ign.com/articles/730/730521p1.html |title=Atari Names New CEO |website=IGN |url-status = dead|archive-url=https://web.archive.org/web/20120205021903/http://ds.ign.com/articles/730/730521p1.html |archive-date=2012-02-05 }} On 2 October, Shiny Entertainment was acquired by Foundation 9 Entertainment for $1.6 million.[https://www.gamedeveloper.com/game-platforms/foundation-9-acquires-shiny-from-atari Foundation 9 Acquires Shiny From Atari] , GamaSutra, 2 October 2006 The last studio put up for sale — Atari Melbourne House — was sold to Krome Studios in November, and was renamed to Krome Studios Melbourne. Atari retained ownership of Eden Games, while Infogrames still held the assets of Humongous, Inc.

In April 2007, Infogrames' founding chairman Bruno Bonnell left the company after 24 years; on the day of the announcement of his departure IESA's shares jumped 24%.{{cite news |url=https://www.reuters.com/article/technology-media-telco-SP/idUSL052812320070405 |title=Infogrames shares shine after chairman leaves | Reuters |publisher=Reuters |date=5 April 2007 |access-date=3 January 2018 |archive-date=10 January 2009 |archive-url=https://web.archive.org/web/20090110211637/http://www.reuters.com/article/technology-media-telco-SP/idUSL052812320070405 |url-status=live }} In the same year, Infogrames fired the majority of Atari's directors and laid off 20% of its workforce. For the 2006–2007 fiscal year, Atari posted a net loss of $70 million.{{cite web |last=Magrino |first=Tom |url=http://www.gamespot.com/news/6180598.html |title=Infogrames overhauls Atari's board|work=gamespot.com |date=8 October 2007 |access-date=3 January 2018 |archive-date=11 October 2007 |archive-url=https://web.archive.org/web/20071011144942/http://www.gamespot.com/news/6180598.html |url-status=live }} In July 2007, Atari sold their exclusive licensing deal with Hasbro back to them for $19 million,{{cite web | url=https://www.gamespot.com/articles/ea-hasbro-enter-into-casual-relationship/1100-6176536/ | title=EA, Hasbro enter into casual relationship }} which concluded with Hasbro signing a new casual game deal with Electronic Arts a month later.{{cite web | url=https://investor.hasbro.com/news-releases/news-release-details/ea-and-hasbro-partner-bring-casual-games-global-audience | title=EA and Hasbro Partner to Bring Casual Games to Global Audience | Hasbro, Inc }} On 7 November, GameSpot reported that Atari was beginning to run out of money, losing 12 million dollars in the first fiscal quarter of 2008.Sinclair, Brendan (7 November 2007). [http://www.gamespot.com/news/6182469.html? Atari running out of quarters?]. GameSpot. Retrieved on 7 November 2007.

On 6 March 2008, Infogrames made an offer to Atari Inc. to buy out all remaining public shares for a value of US$1.68 per share or US$11 million total. The offer would make Infogrames the sole owner of Atari Inc., making it a privately held company.[http://biz.yahoo.com/prnews/080306/nyth121.html?.v=101 Atari, Inc. Reports Receipt of Non-Binding Offer from Infogrames Entertainment S.A.: Financial News] Yahoo! Finance {{webarchive |url=https://web.archive.org/web/20080529210707/http://biz.yahoo.com/prnews/080306/nyth121.html?.v=101 |date=29 May 2008 }} On 30 April, Atari Inc. announced its intentions to accept Infogrames' buyout offer and merge with Infogrames,[http://biz.yahoo.com/prnews/080430/nyw164.html?.v=1 Infogrames Entertainment S.A. and Atari, Inc. Announce Agreement to Merge: Financial News] Yahoo! Finance {{webarchive |url=https://web.archive.org/web/20080527190525/http://biz.yahoo.com/prnews/080430/nyw164.html?.v=1 |date=27 May 2008 }} which was completed by 9 October.{{cite web |url=http://corporate.infogrames.com/infogramesgb/2008/10/infogrames_entertainment_sa_an_1.php |title=Atari GB |publisher=Corporate.infogrames.com |date=9 October 2008 |access-date=3 January 2018 |archive-date=19 February 2009 |archive-url=https://web.archive.org/web/20090219211304/http://corporate.infogrames.com/infogramesgb/2008/10/infogrames_entertainment_sa_an_1.php |url-status=dead }} With that acquisition Infogrames was the only owner of the Atari brand.{{cite web |url=http://www.gamesindustry.biz/articles/infogrames-completes-atari-inc-acquisition |title=Infogrames completes Atari Inc acquisition // News |date=11 October 2008 |publisher=Gamesindustry.biz |access-date=3 January 2018 |archive-date=1 July 2017 |archive-url=https://web.archive.org/web/20170701172723/http://www.gamesindustry.biz/articles/infogrames-completes-atari-inc-acquisition |url-status=live }} Infogrames said that it planned to reduce administrative costs and to focus on online gaming.{{cite web |last=Magrino |first=Tom |url=http://www.gamespot.com/news/6199366.html |title=Infogrames concludes Atari acquisition|work=gamespot.com |date=13 October 2008 |access-date=3 January 2018 |archive-date=7 June 2009 |archive-url=https://web.archive.org/web/20090607034624/http://www.gamespot.com/news/6199366.html |url-status=live }} On 9 May 2008, it was revealed that NASDAQ would be removing Atari from the NASDAQ stock exchange.{{cite web|url=http://www.next-gen.biz/news/atari-booted-nasdaq|title=Atari Booted from Nasdaq|website=edge-online.com|date=8 May 2008|access-date=7 July 2019}} Atari has stated its intentions to appeal the decision. Atari was notified of NASDAQ's final decision on 24 April 2008, and the appeal hearing took place on 1 May 2008. Atari was expected to raise its value to $15 million USD from the period of 20 December 2007 through to March 2008. Atari received notice of its absolute delisting on 12 September 2008.[http://www.globenewswire.com/newsroom/news.html?d=150239 Delisting of Securities of Atari, Inc. From the NASDAQ Stock Market] {{Webarchive|url=https://web.archive.org/web/20090907170551/http://www.globenewswire.com/newsroom/news.html?d=150239 |date=7 September 2009 }} Source: The NASDAQ OMX Group, Inc. - GlobeNewswire, Inc.

In September 2008, Namco Bandai Games and Infogrames formed a joint venture called Distribution Partners.{{cite web |url=http://www.gamasutra.com/php-bin/news_index.php?story=20155 |title=News — Infogrames And Namco Bandai Team Up For Distribution Deal |publisher=Gamasutra |date=9 September 2008 |access-date=3 January 2018 |archive-date=12 August 2018 |archive-url=https://web.archive.org/web/20180812041816/http://www.gamasutra.com/php-bin/news_index.php?story=20155 |url-status=dead }} Distribution Partners was defined by Infogrames as a regrouping of "Infogrames' distribution operations in Europe, Asia, Africa and South America."{{cite web |title=Signature with Namco Bandai Games Europe of a definitive agreement establishing strategic partnership for distribution operations in Europe, Australia, New Zealand and Africa |url=https://www.atari.com/sites/default/files/IESA_NBG_signing_GB_def2.pdf |publisher=Infogrames |date=3 February 2009 |access-date=22 May 2018 |archive-date=25 October 2012 |archive-url=https://web.archive.org/web/20121025053819/http://atari.com/sites/default/files/IESA_NBG_signing_GB_def2.pdf |url-status=dead }} This new entity consisted mainly of Infograme's distribution network in the PAL region.{{cite web |url=https://www.mcvuk.com/business/infogrames-strikes-namco-bandai-deal |title=Infogrames strikes Namco Bandai deal | Games Industry | MCV |publisher=Mcvuk.com |date=9 September 2008}} Distribution Partners was 34% owned by Namco Bandai and 66% owned by Atari. Later in May 2009, Namco Bandai acquired Atari Europe from Infogrames.{{cite web |date=14 May 2009 |title=Goodbye Atari, hello Namco | Games Industry | MCV |url=https://www.mcvuk.com/business/goodbye-atari-hello-namco |publisher=Mcvuk.com}} Its sale and marketing personnel were transferred to Distribution Partners. In March 2009, Infogrames announced that it was getting out of the distribution business in the PAL region with its decision to sell its 66% stake at Distribution Partners. According to an Infogrames press-release, this sale allowed "Atari to focus its financial resources and creative energy exclusively on developing and publishing online-enabled games".{{cite web |date=25 March 2009 |title=INFOGRAMES TO ACCELERATE ITS TRANSFORMATION INTO A CONTENT-LED ONLINE GAME COMPANY BY SELLING ITS REMAINING 66% STAKE IN "DISTRIBUTION PARTNERS" TO STRATEGIC PARTNER NAMCO BANDAI GAMES EUROPE |url=https://www.atari.com/sites/default/files/032509_PR_GB.pdf |url-status=dead |archive-url=https://web.archive.org/web/20121025053035/http://atari.com/sites/default/files/032509_PR_GB.pdf |archive-date=25 October 2012 |access-date=22 May 2018 |publisher=Infogrames}} In July, the deal valued at €37 million was completed;{{cite web |date=2 July 2009 |title=Atari announces the signing of the divestiture of its remaining 66% stake in Distribution Partners. |url=https://www.atari.com/sites/default/files/070209-signing_put_final%20GB.pdf |url-status=dead |archive-url=https://web.archive.org/web/20121025053358/http://atari.com/sites/default/files/070209-signing_put_final%20GB.pdf |archive-date=25 October 2012 |access-date=22 May 2018 |publisher=Atari}} Distribution Partners was renamed to Namco Bandai Partners. At that time the company had operations in 50 countries and 17 dedicated offices.{{cite web |date=7 July 2009 |title=Namco completes takeover of Atari distribution business // News |url=https://www.gamesindustry.biz/articles/namco-completes-takeover-of-atari-distribution-business |archive-url=https://web.archive.org/web/20180523100104/https://www.gamesindustry.biz/articles/namco-completes-takeover-of-atari-distribution-business |archive-date=23 May 2018 |access-date=22 May 2018 |publisher=Gamesindustry.biz}}

In December 2008, Infogrames bought Cryptic Studios for $26.7 million in cash plus performance bonuses. Cryptic Studios is a massively multiplayer online game developer and its acquisition is in line with the company's new business strategy which focuses on online games.{{cite web |url=http://www.gamesindustry.biz/articles/atari-acquires-cryptic-studios |title=Atari acquires Cryptic Studios // News |date=9 December 2008 |publisher=Gamesindustry.biz |access-date=3 January 2018 |archive-date=30 August 2009 |archive-url=https://web.archive.org/web/20090830214715/http://www.gamesindustry.biz/articles/atari-acquires-cryptic-studios |url-status=live }}

Despite restructuring, Infogrames continued to struggle to become profitable. For the 2008 fiscal year, the company posted €51.1 million ($72.17 million) in net losses, and for the 2009 fiscal year, which ended in March, Infogrames posted losses of €226.1 million ($319.33 million).{{cite web |url=http://www.gamasutra.com/php-bin/news_index.php?story=23813 |title=News — Infogrames Renames To Atari, Posts Heavy Losses, Envisages Profit |publisher=Gamasutra |date=29 May 2009 |access-date=3 January 2018 |archive-date=4 January 2018 |archive-url=https://web.archive.org/web/20180104073340/https://www.gamasutra.com/php-bin/news_index.php?story=23813 |url-status=dead }}

During their fiscal year meeting in May 2009, IESA announced that it would be changing its corporate name to an Atari branded name, in line with the use of the name for its subsidiaries. In reference to this, Atari, Inc.'s CEO Jim Wilson said: "We've gotten rid of the Infogrames and Atari duality, the confusion around that. We are one simplified company, under one management team, under one brand."{{cite web |last1=Haywald |first1=Justin |title=Atari Sheds Infogrames Branding |url=http://www.1up.com/news/atari-sheds-infogrames-branding |publisher=1UP.com |date=29 May 2009 |access-date=22 May 2018 |archive-url=https://web.archive.org/web/20160608160103/http://www.1up.com/news/atari-sheds-infogrames-branding |archive-date=8 June 2016}}

Infogrames' 29 May earnings report stated:

:"The Board agreed to change Infogrames Entertainment's name to Atari. This decision will enable us to make the best use of the Atari brand, capitalising on worldwide strong name recognition and affinity, which are keys drivers to implement the Company's online, product and licensing strategies."{{cite web |url=http://files.atari.com/corporate/0908-GB_annual%20report.pdf |archive-url=https://web.archive.org/web/20121025051505/http://files.atari.com/corporate/0908-GB_annual%20report.pdf |title=Infogrames Entertainment Fiscal Year 2008/2009 Earnings |publisher=Infogrames |date=29 May 2009 |archive-date=25 October 2012}}

An earnings press release on 24 July 2009 also provided clarification regarding the ensuing name change that was initially announced some two months prior, rebranding themselves as Atari, SA from Infogrames Entertainment, SA. Furthermore, this release also stated their intentions of henceforth utilising the much more recognisable 'Atari Group' moniker with all Atari-related brands and similar such subsidiaries already under their control.{{cite web |title=Atari announces 30.1% revenue growth to €54.5 million for the 1st quarter of fiscal year 2009/2010 |url=https://www.atari.com/sites/default/files/D2-072409PR_FY09_1Q_revenues_GB_FINAL.pdf |publisher=Atari SA |date=24 July 2009 |access-date=22 May 2018 |archive-date=25 October 2012 |archive-url=https://web.archive.org/web/20121025053142/http://atari.com/sites/default/files/D2-072409PR_FY09_1Q_revenues_GB_FINAL.pdf |url-status=dead }}

On 21 October 2010, Atari announced Atari's reference shareholders BlueBay Value Recovery (Master) Fund Limited and BlueBay Multi-Strategy (Master) Fund Limited are exploring a disposal of the shares and equity-linked instruments held by them.{{cite web |title=ATARI: Atari: Proposed transfer by BlueBay of its holding in ATARI |url=https://www.reuters.com/article/2010/10/21/idUS217241+21-Oct-2010+HUG20101021 |publisher=Reuters |date=21 October 2010 |access-date=30 June 2017 |archive-date=15 July 2015 |archive-url=https://web.archive.org/web/20150715091422/https://www.reuters.com/article/2010/10/21/idUS217241+21-Oct-2010+HUG20101021 |url-status=dead }} However, BlueBay shareholders later interrupted the sale process of its holding in Atari.{{cite web |title=BlueBay to interrupt the sale process of its holding in Atari |url=https://www.reuters.com/article/2011/01/31/idUS226437+31-Jan-2011+HUG20110131 |publisher=Reuters |date=31 January 2011 |access-date=30 June 2017 |archive-date=15 July 2015 |archive-url=https://web.archive.org/web/20150715065506/https://www.reuters.com/article/2011/01/31/idUS226437+31-Jan-2011+HUG20110131 |url-status=dead }} BlueBay later converted the conversion of a portion of the ORANEs held by them.{{cite web |title=1 ST HALF OF FY 2011/2012 RESULTS |url=https://www.atari.com/sites/default/files/ATA_20112011-HY_Results_20111108_UK.pdf |publisher=Atari SA |date=8 November 2011 |access-date=23 May 2018 |archive-date=9 March 2016 |archive-url=https://web.archive.org/web/20160309223300/https://www.atari.com/sites/default/files/ATA_20112011-HY_Results_20111108_UK.pdf |url-status=dead }}

On 4 April 2012, Glu Mobile acquired the Deer Hunter franchise from Atari.{{Cite press release|url=https://www.businesswire.com/news/home/20120404006539/en/Glu-Mobile-Acquires-Deer-Hunter%C2%AE-Brand|title = Glu Mobile Acquires Deer Hunter® Brand|date = 4 April 2012}} On 12 April, Eden Games began negotiations as an attempt to separate from Atari SA{{Cite web |url=http://www.gamekult.com/actu/atari-se-separe-deden-games-A101364.html |title=Atari se sépare d'Eden Games |date=11 May 2012 |access-date=2020-03-06 |archive-date=2012-06-18 |archive-url=https://web.archive.org/web/20120618143422/http://www.gamekult.com/actu/atari-se-separe-deden-games-A101364.html |url-status=live }} following a prior strike after Atari laid off a majority of the studios' employees the prior April.Maria Kalash et Netsabes, Le Salaire du labeur, 15 février 2018, Canard PC n°375. On 28 September, Atari, SA, BlueBay Value Recovery (Master) Fund Limited, and The BlueBay Multi-Strategy (Master) Fund Limited reached an agreement following their negotiations regarding the restructuring of the debt and capital structure of the Atari group. As part of the agreement, the €20.9 million Credit Facility Agreement was extinguished via €10.9 million loan forgiveness from BlueBay Value Recovery (Master) Fund Limited and Atari's payment of €10 million; the cancellation of the dilutive effect of the ORANEs held by BlueBay; €20 million capital increases to be submitted to the vote of Atari shareholders (of which €10 million with preferential subscription right).{{cite web |title=Atari SA and BlueBay reached a agreement for the restructuring of the debt and capital structure of the group |url=https://www.atari.com/sites/default/files/Atari_pr_restructuring_20120928_UK.pdf |publisher=Atari SA |date=28 September 2012 |access-date=23 May 2018 |archive-date=5 March 2016 |archive-url=https://web.archive.org/web/20160305112519/https://www.atari.com/sites/default/files/Atari_pr_restructuring_20120928_UK.pdf |url-status=dead }}

On 21 January 2013, the North American divisions of Atari SA - Atari, Inc., Atari Interactive, Inc., Humongous, Inc. and California US Holdings, Inc. all filed petitions for relief under Chapter 11 of the United States Bankruptcy Code in the United States Bankruptcy Court for the Southern District of New York.{{cite web |url=http://www.prnewswire.com/news-releases/atari-files-for-chapter-11-to-separate-from-french-parent-187698581.html |title=Atari Files For Chapter 11 To Separate From French Parent |publisher=PR Newswire |date=21 January 2013 |access-date=12 February 2014 |archive-date=26 September 2013 |archive-url=https://web.archive.org/web/20130926195436/http://www.prnewswire.com/news-releases/atari-files-for-chapter-11-to-separate-from-french-parent-187698581.html |url-status=live }} The following week on 29 January, Eden Games filed for judicial liquidation, effectively closing the studio down.{{Cite web|url=https://www.societe.com/societe/eden-games-414659607.html|title=EDEN GAMES (LYON 3EME) Chiffre d'affaires, résultat, bilans sur SOCIETE.COM - 414659607|website=www.societe.com|access-date=2023-02-03|archive-date=2023-01-31|archive-url=https://web.archive.org/web/20230131034815/https://www.societe.com/societe/eden-games-414659607.html|url-status=live}} On 23 May, Atari announced that they would sell their game assets, developers, the famous "Fuji" logo, and the Atari name in a bankruptcy auction.{{cite web |last1=Matthew |first1=Handrahan |title=Atari seeks $22.2 million in bankruptcy auctions |url=https://www.gamesindustry.biz/articles/2013-05-23-atari-seeks-USD22-2-million-in-bankruptcy-auctions |website=GamesIndustry.biz |language=en |date=23 May 2013 |access-date=24 May 2018 |archive-date=24 May 2018 |archive-url=https://web.archive.org/web/20180524151408/https://www.gamesindustry.biz/articles/2013-05-23-atari-seeks-USD22-2-million-in-bankruptcy-auctions |url-status=live }} Prior to the bankruptcy sale in July, Nordic Games purchased the Desperados franchise and Silver on 24 June{{Cite web|url=https://www.polygon.com/2013/6/24/4459240/nordic-games-atari-desperados-silver-acquisition|title = Nordic Games acquires rights to Atari's Desperados and Silver|website = Polygon|date = 24 June 2013}} while Appeal Studios purchased the full rights to Outcast on 4 July.{{Cite web|url=https://www.mcvuk.com/business-news/publishing/outcast-dev-acquires-ip-from-atari|title = Outcast dev acquires IP from Atari|website = MCV|date = 15 May 2019}}

The company's bankruptcy sale took place on 22 July 2013, leading to different titles gaining new homes. A majority of Atari's assets were sold to Tommo, which included a portfolio of over 100 titles and IPs mostly belonging to Accolade and MicroProse, Atari's Math Gran Prix, Humongous Entertainment's "Junior Adventure" titles, and the Accolade and GT Interactive brands. Other companies that bought assets were Rebellion Developments purchasing Atari's Battlezone franchise and Humongous title MoonBase Commander,{{cite web |last1=Lee |first1=Aaron |title=Wargaming and Rebellion claim Atari IPs |url=https://www.mcvuk.com/development/wargaming-and-rebellion-claim-atari-ips |website=MCV |language=en-us |date=22 July 2013 |access-date=24 May 2018 |archive-date=8 January 2019 |archive-url=https://web.archive.org/web/20190108211944/https://www.mcvuk.com/development/wargaming-and-rebellion-claim-atari-ips |url-status=live }} Devolver Digital purchasing Marc Ecko's Getting Up: Contents Under Pressure, Epic Gear LLC (and later Day 6 Sports Group LLC) purchasing the Backyard Sports franchise, Wargaming purchasing the Total Annihilation and Master of Orion franchises, and Stardock purchasing Star Control. The Test Drive franchise and publishing rights to the RollerCoaster Tycoon franchise were also put up for sale, although no bids were offered for either franchise. In October, Eden Games reopened as an independent developer by its founder, David Nadal.{{cite web |last1=Beecham |first1=Matthew |title=Eden Games gears up for mobile devices |url=https://www.just-auto.com/interview/eden-games-gears-up-for-mobile-devices_id174363.aspx |website=Just-auto.com |date=16 January 2017 |access-date=24 May 2018 |archive-date=24 May 2018 |archive-url=https://web.archive.org/web/20180524151303/https://www.just-auto.com/interview/eden-games-gears-up-for-mobile-devices_id174363.aspx |url-status=live }}

In 2014, all three of the North American Atari subsidiaries emerged from bankruptcy under the ownership of Frédéric Chesnais, who headed the slimmed-down companies with their entire operations consisting of a staff of 10 people. Atari announced in March that they had entered the social casino gaming industry with the launch of Atari Casino.{{cite web |url=https://www.usatoday.com/story/tech/gaming/2014/03/26/atari-social-casino/6915065/ |title=Atari resets with jump into social casino gaming |author=Brett Molina |work=USA Today |date=26 March 2014 |access-date=30 August 2017 |archive-date=26 March 2014 |archive-url=https://web.archive.org/web/20140326225045/http://www.usatoday.com/story/tech/gaming/2014/03/26/atari-social-casino/6915065/ |url-status=live }}{{cite web |url=https://venturebeat.com/2014/03/26/atari-and-flowplay-team-up-to-offer-social-casino-games/ |title=Atari and FlowPlay team up to offer social casino games – GamesBeat – Games – by Dean Takahashi |work=VentureBeat |date=26 March 2014 |access-date=30 August 2017 |archive-date=26 November 2016 |archive-url=https://web.archive.org/web/20161126062413/http://venturebeat.com/2014/03/26/atari-and-flowplay-team-up-to-offer-social-casino-games/ |url-status=live }} In 2015, Atari announced a new turnaround strategy that would focus on "download games, MMO games, mobile games and licensing activities, based in priority around traditional franchises."{{cite web |title=2014-15 full-year consolidated earnings |url=http://news.calyptus.net/wp-content/uploads/2015/06/ATA-PressRelease_FY14-15_20150629_EN.pdf |publisher=Atari SA |date=29 June 2015 |access-date=11 July 2015 |archive-date=13 July 2015 |archive-url=https://web.archive.org/web/20150713004048/http://news.calyptus.net/wp-content/uploads/2015/06/ATA-PressRelease_FY14-15_20150629_EN.pdf |url-status=live }}{{primary source inline|date=August 2021}} Projects within the strategy included Alone in the Dark: Illumination, RollerCoaster Tycoon World, and a mobile game based on Lunar Lander.

On 14 December 2016, fellow-French publisher Bigben Interactive announced they had purchased the Test Drive franchise from Atari. The deal allowed for BigBen to publish new installments in the franchise, while Atari would retain all rights to previous entries in the franchise.{{cite web |last1=Kerr |first1=Chris |title=Bigben Interactive acquires rights to the Test Drive brand from Atari |url=https://www.gamedeveloper.com/business/bigben-interactive-acquires-rights-to-i-test-drive-i-brand-from-atari |website=Gamasutra |language=en |date=15 December 2016 |access-date=24 May 2018 |archive-date=25 May 2018 |archive-url=https://web.archive.org/web/20180525062749/https://www.gamasutra.com/view/news/287757/Bigben_Interactive_acquires_rights_to_Test_Drive_brand_from_Atari.php |url-status=live }}

On 3 January 2017, TMZ reported that Frontier Developments, the developer for RollerCoaster Tycoon 3, sued Atari, Inc. for not paying the company enough for royalties for the game; Frontier reported that they only received $1.17 million when they needed $3.37 million. Frontier's Chief Operating Officer David Walsh confirmed the report in a GameSpot interview, stating that they had previously attempted to resolve the issue without legal action since April 2016.{{cite news|last1=Hussain|first1=Tamoor|title=Atari Being Sued for Alleged Unpaid Rollercoaster Tycoon Royalties|url=http://www.gamespot.com/articles/atari-being-sued-for-alleged-unpaid-rollercoaster-/1100-6446579/|access-date=3 January 2017|work=GameSpot|date=3 January 2017}} In 2017, Piko Interactive acquired several titles from Atari: 40 Winks, Bubble Ghost, Chamber of the Sci-Mutant Priestess, Death Gate, Drakkhen, Eternam, Glover, Monty Mole, Hostage: Rescue Mission, Marco Polo and Time Gate: Knight's Chase.{{cite web |last1=Dring |first1=Christopher |title=Why release a new N64 game in 2018? |url=https://www.gamesindustry.biz/articles/2018-02-22-why-release-a-new-n64-game-in-2018 |website=GamesIndustry.biz |language=en |date=22 February 2018 |access-date=24 May 2018 |archive-date=25 May 2018 |archive-url=https://web.archive.org/web/20180525063139/https://www.gamesindustry.biz/articles/2018-02-22-why-release-a-new-n64-game-in-2018 |url-status=live }}{{cite press release |title=Classics Digital |url=https://www.gamasutra.com/view/pressreleases/313347/Classics_Digital.php |website=Gamasutra |language=en |date=18 January 2017 |access-date=24 May 2018 |archive-date=25 May 2018 |archive-url=https://web.archive.org/web/20180525132730/https://www.gamasutra.com/view/pressreleases/313347/Classics_Digital.php |url-status=dead }}{{cite web |last1=Estrada |first1=Marcus |title=DOS Adventure Death Gate Now Available on GOG|url=https://www.hardcoregamer.com/2018/01/03/dos-adventure-death-gate-now-available-on-gog/285413/ |website=Hardcore Gamer |date=3 January 2018 |access-date=24 May 2018 |archive-date=25 May 2018 |archive-url=https://web.archive.org/web/20180525062629/https://www.hardcoregamer.com/2018/01/03/dos-adventure-death-gate-now-available-on-gog/285413/ |url-status=live }}{{cite web |title=Happy 2018! Important Announcements for 2018 and the Future |url=https://pikointeractive.com/blog/happy-2018-important-announcements-for-2018-and-the-future/ |website=pikointeractive.com |date=2 January 2018 |access-date=24 May 2018 |archive-date=19 February 2018 |archive-url=https://web.archive.org/web/20180219101403/https://pikointeractive.com/blog/happy-2018-important-announcements-for-2018-and-the-future/ |url-status=live }}{{cite web |last1=Bucacek |first1=Jacob |title=Glover Might See A Comeback Soon|url=https://www.hardcoregamer.com/2018/04/17/glover-might-see-a-comeback-soon/296846/ |website=Hardcore Gamer|date=17 April 2018 |access-date=24 May 2018 |archive-date=25 May 2018 |archive-url=https://web.archive.org/web/20180525062741/https://www.hardcoregamer.com/2018/04/17/glover-might-see-a-comeback-soon/296846/ |url-status=live }} On 8 June, a short teaser video was released, promoting a new product;{{citation |url=https://www.youtube.com/watch?v=5WNsmCpdhhY |title=First look: A brand new Atari product. Years in the making |work=Ataribox |via=YouTube |date=8 June 2017 |access-date=17 July 2017 |archive-date=18 July 2017 |archive-url=https://web.archive.org/web/20170718015002/https://www.youtube.com/watch?v=5WNsmCpdhhY |url-status=live }}{{primary source inline|date=August 2021}} and the following week CEO Fred Chesnais confirmed the company was developing a new game console – the hardware was stated to be based on PC technology, and be still under development.{{cite web |last1=Takahashi |first1=Dean |title=Atari CEO confirms the company is working on a new game console |url=https://venturebeat.com/2017/06/16/atari-ceo-confirms-the-company-is-working-on-a-new-game-console/ |website=VentureBeat |date=16 June 2017 |access-date=23 June 2017 |archive-date=22 June 2017 |archive-url=https://web.archive.org/web/20170622125453/https://venturebeat.com/2017/06/16/atari-ceo-confirms-the-company-is-working-on-a-new-game-console/ |url-status=live }}

In mid July 2017 an Atari press release confirmed the existence of new hardware, referred to as the Ataribox. The casing design was inspired by the original Atari 2600, with a ribbed top surface, and a rise at the back of the console.{{cite web |last1=Walker |first1=Alex |title=The First Look At The Ataribox, Atari's New Console |url=https://www.kotaku.com.au/2017/07/the-first-look-at-the-ataribox-ataris-new-console/ |website=Kotaku Australia |language=en |date=18 July 2017 |access-date=17 July 2017 |archive-date=17 July 2017 |archive-url=https://web.archive.org/web/20170717110728/https://www.kotaku.com.au/2017/07/the-first-look-at-the-ataribox-ataris-new-console/ |url-status=dead }} According to an official company statement of 22 June 2017 the product was to initially launch via a crowdfunding campaign in order to minimize financial risk to the parent company.{{cite press release |url=http://www.atari-investisseurs.fr/download/21/2017/1813/cp-2017-06-22-strategie-final-cp.pdf |title=Le Groupe Atari réaffirme sa stratégie de croissance rentable à l'issue du salon des jeux vidéo E3 de juin 2017 |date=22 June 2017 |publisher=Atari SA |quote=Le 30 mai 2017, à l'occasion de la publication de son chiffre d'affaires annuel, le groupe Atari a annoncé la "(...) préparation d'une campagne de relations publiques et de crowdfunding pour tester la viabilité d'un nouveau produit hardware pour les jeux vidéo". Le Groupe a depuis diffusé une vidéo dévoilant un premier design de ce nouveau produit, dont les fonctionnalités et les caractéristiques techniques seront annoncées selon l'avancement des travaux. www.ataribox.com Le Groupe estime qu'il est en mesure de développer un produit attrayant, utilisant la notoriété de la marque Atari dans le domaine du hardware. Pour limiter la prise de risque, ce produit sera initialement lancé dans le cadre d'une campagne de crowdfunding. |language=fr |access-date=17 July 2017 |archive-date=28 June 2018 |archive-url=https://web.archive.org/web/20180628100623/http://www.atari-investisseurs.fr/download/21/2017/1813/cp-2017-06-22-strategie-final-cp.pdf |url-status=live }} In March 2018, the Ataribox was renamed the Atari VCS and it was released in June 2021. It was developed by a new subsidiary based in the U.S., named Atari VCS, LLC.{{Cite web |title=Terms of Use |url=https://atari.com/pages/terms-conditions |access-date=2024-09-15 |website=Atari® |language=en}} Within the same month, it was revealed that Atari had also sold the V-Rally series to BigBen Interactive with an announcement of a new entry in the franchise from the latter.{{cite web |last1=Walsh |first1=Alan |title=V-Rally 4 Revives Long Dormant Off-Road Racing Series This September For PC & Consoles|url=https://www.fullthrottlemedia.co.uk/article/vrally-revival |website=FullThrottle Media|language=en |date=13 March 2018 |access-date=24 May 2018 |archive-date=8 January 2019 |archive-url=https://web.archive.org/web/20190108211943/https://www.fullthrottlemedia.co.uk/article/vrally-revival |url-status=live }} On 19 September, THQ Nordic announced they had acquired the Alone in the Dark franchise and Act of War.{{cite web |url=https://www.eurogamer.net/articles/2018-09-19-thq-nordic-has-now-acquired-survival-horror-classic-alone-in-the-dark |title=THQ Nordic has now acquired survival horror classic Alone In The Dark |first=Matt |last=Wales |website=Eurogamer |date=19 September 2018 |access-date=27 September 2018 |archive-date=20 September 2018 |archive-url=https://web.archive.org/web/20180920045458/https://www.eurogamer.net/articles/2018-09-19-thq-nordic-has-now-acquired-survival-horror-classic-alone-in-the-dark |url-status=live }}

In March 2020, Wade Rosen, the founder of Ziggurat Interactive, became the new chair of the board of directors upon purchasing a substantial share of the company from Chesnais.{{cite web|url=https://atari-investisseurs.fr/download/34/2020/3496/atari-addition-of-new-major-shareholder.pdf|title=Atari: Addition of New Major Shareholder|date=24 March 2020|access-date=22 December 2022}} Within that year, the company launched the Atari Token Cryptocurrency,{{Cite press release|date=2020-05-14|title=Atari Teams Up with Arkane Network to Integrate the Atari Token Across Digital Entertainment Ecosystem|url=https://www.globenewswire.com/news-release/2020/05/14/2033545/0/en/Atari-%EF%B8%8F-Teams-Up-with-Arkane-Network-to-Integrate-the-Atari-Token-Across-Digital-Entertainment-Ecosystem.html|access-date=2021-04-04|website=GlobeNewswire News Room|language=en}} in equal partnership with the ICICB Group.{{Cite web|last=MarketScreener|title=Atari :® Partners with ICICB Group and Grants Licensing Rights to Build Atari : Hotels in Dubai, Gibraltar, and Spain {{!}} MarketScreener|url=https://www.marketscreener.com/quote/stock/ATARI-S-A-2168735/news/Atari-nbsp-Partners-with-ICICB-Group-and-Grants-Licensing-Rights-to-Build-Atari-nbsp-Hotels-in-32653607/|access-date=2021-04-04|website=www.marketscreener.com|date=10 March 2021 |language=en}} The group was licensed to launch an online gaming platform using crypto currencies, including the Atari Token.{{Cite web|last=Hainzinger|first=Brittany|title=Atari expands partnership with Chain Games|url=https://appdevelopermagazine.com/atari-expands-partnership-with-chain-games/|access-date=2021-04-04|website=App Developer Magazine|language=en-US}}{{Cite web|date=2020-03-19|title=Crypto Currency Casino Launch One Of 2020 Goals For Atari Group|url=https://www.gamblingnews.com/news/crypto-currency-casino-launch-one-of-2020-goals-for-atari-group/|access-date=2021-04-05|website=GamblingNews|language=en}} Also, Ziggurat Interactive acquired dozens of ex-Atari-owned titles, including Deadly Dozen.{{Cite press release |title=New Gaming Publisher Ziggurat Interactive to Bring Massive List of Classic and New Games to Modern Platforms |date=3 March 2020 |url=https://www.globenewswire.com/en/news-release/2020/03/03/1994352/0/en/New-Gaming-Publisher-Ziggurat-Interactive-to-Bring-Massive-List-of-Classic-and-New-Games-to-Modern-Platforms.html}}

In March 2021, Atari extended its partnership with ICICB Group for the development of Atari branded hotels, with the first hotels to be constructed in Dubai, Gibraltar and Spain.{{Cite web|title=Teams Up with Karma the Game of Destiny to Support In-Game Purchases Using Atari Token|url=https://www.gamasutra.com/view/pressreleases/373023/Atari__Teams_Up_with_Karma_the_Game_of_Destiny___to_Support_InGame_Purchases_Using_Atari_Token.php|archive-url=https://web.archive.org/web/20210301134847/https://www.gamasutra.com/view/pressreleases/373023/Atari__Teams_Up_with_Karma_the_Game_of_Destiny___to_Support_InGame_Purchases_Using_Atari_Token.php|url-status=dead|archive-date=1 March 2021|access-date=2021-04-04|website=www.gamasutra.com|language=en}}{{Cite press release|date=2021-03-23|title=Atari, ICICB Group Expand Hotel Partnership|url=https://www.licenseglobal.com/video-games/atari-icicb-group-expand-hotel-partnership|access-date=2021-04-05|website=licenseglobal.com|language=en}}{{Cite press release|date=2021-03-10|title=ATARI: Atari® Partners with ICICB Group and Grants Licensing Rights to Build Atari Hotels in Dubai, Gibraltar, and Spain|language=en|work=Bloomberg.com|url=https://www.bloomberg.com/press-releases/2021-03-10/atari-atari-partners-with-icicb-group-and-grants-licensing-rights-to-build-atari-hotels-in-dubai-gibraltar-and-spain|access-date=2021-04-05}}{{Cite web|title=Videogame pioneers, formally announce plans for an Atari-themed hotel to be built in Gibraltar|url=https://www.gbc.gi/news/videogame-pioneers-formally-announce-plans-atari-themed-hotel-be-built-gibraltar|access-date=2021-04-05|website=www.gbc.gi|language=en}}{{Cite web|title=Atari Expands Hotel Licencing Deal with ICICB to More Countries; Shares Jump 16% {{!}} MarketScreener|url=https://www.marketscreener.com/quote/stock/ATARI-S-A-2168735/news/Atari-Expands-Hotel-Licencing-Deal-with-ICICB-to-More-Countries-Shares-Jump-16-32751795/|access-date=2021-04-05|website=www.marketscreener.com|date=22 March 2021 |language=en}} The licensing agreement includes potential additional countries in Europe, Africa, and Asia.{{Cite press release|date=2021-03-22|title=Atari Extends Hotel Partnership with ICICB Group to more Countries in Europe and Africa, and Asia|url=https://www.globenewswire.com/news-release/2021/03/22/2196572/0/en/Atari-Extends-Hotel-Partnership-with-ICICB-Group-to-more-Countries-in-Europe-and-Africa-and-Asia.html|access-date=2021-04-05|website=GlobeNewswire News Room|language=en}} In April, Rosen replaced Chesnais as CEO and restructured the company into two units: Atari Gaming, who will focus on video games, and Atari Blockchain, who will focus on blockchain and other businesses.{{Cite web|url=https://www.gamesindustry.biz/articles/2021-04-08-atari-changes-ceo-and-sets-up-separate-gaming-and-blockchain-divisions|title=Atari restructures, names new CEO|date=8 April 2021 }} On 5 July 2021, Atari Gaming announced a plan to fully reenter the console and handheld game publishing industry and reduce emphasis on free-to-play and mobile games, leading to possible titles being closed or sold, alongside the closure of Atari Casino.{{Cite web|url=https://www.gamesindustry.biz/articles/2021-07-05-atari-gaming-moving-away-from-free-to-play-and-mobile-games|title = Atari Gaming moving away from free-to-play and mobile games| date=5 July 2021 }} Chesnais later resigned from the company, though remained as a consultant through his new company, Crypto Blockchain Industries (CBI).{{cite web|url=https://atari-investisseurs.fr/download/45/2021/4622/new-stage-in-the-strategic-development-of-ataris-blockchain-division.pdf|title=New stage in the strategic development of Atari's blockchain division|date=7 June 2021|access-date=22 December 2022}} On 24 November, Atari announced they had invested $500,000 in retro gaming streaming platform Antstream, and a deal to potentially purchase MobyGames for $1.5 million through to the end of March 2022.{{Cite web |last=Dealessandri |first=Marie |date=24 November 2021 |title=Atari invests in Anstream, may buy MobyGames |url=https://www.gamesindustry.biz/articles/2021-11-24-atari-invests-in-anstream-may-buy-mobygames |website=GamesIndustry.biz}} The purchase was completed on 8 March 2022, with Freyholtz remaining as general manager.{{Cite press release |title=Atari Completes MobyGames Acquisition, Details Plans for the Site's Continued Support |date=8 March 2022 |publisher=Atari |url=https://www.atari.com/atari-completes-mobygames-acquisition-details-plans-for-the-sites-continued-support/ |access-date=8 March 2022 |archive-url=https://web.archive.org/web/20220308202449/https://www.atari.com/atari-completes-mobygames-acquisition-details-plans-for-the-sites-continued-support/ |archive-date=8 March 2022}}

In March 2022, Atari ended all ties with former CEO Chesnais and CBI.{{cite web|url=https://atari-investisseurs.fr/download/47/2022/4921/atari-announces-the-termination-of-its-relationships-with-crypto-blockchain-industries.pdf|title=Atari announces the termination of its relationships with Crypto Blockchain Industries|date=30 March 2022|access-date=22 December 2022}} The following month, they also announced the termination of all license agreements with ICICB, including the end of hotel licenses, and the dissolution of their blockchain joint venture. The Atari Token was disclaimed as "unlicensed" and a replacement would be developed.{{cite web|url=https://atari-investisseurs.fr/download/47/2022/4964/planned-creation-of-new-token-and-joint-venture-termination.pdf|title=Atari Announces Planned Creation of New Token and Termination of Joint Venture|date= 18 April 2022|access-date=22 December 2022}}

In 2023, Atari began a series of IP acquisitions. In March, they acquired the intellectual property rights to 12 Stern Electronics titles, including Berzerk and Frenzy.{{Cite press release |title=Atari Announces Acquisition of Berzerk and Frenzy IP |date=16 March 2023 |publisher=Atari |url=https://atari.com/blogs/newsroom/atari-announces-acquisition-of-berzerk-and-frenzy-ip |access-date=1 April 2023}} Later that month, Atari announced that it would acquire Nightdive Studios for $10 million. Nightdive had released several ports and remasters of Atari's divested games.{{cite press release |url=https://finance.yahoo.com/news/atari-enters-agreement-acquire-night-220300554.html |title=Atari enters into an agreement to acquire Night Dive Studios and announces its intention to proceed with the issuance of €30 M bonds convertible into new Atari shares |publisher=Atari SA |date=22 March 2023 |via=Yahoo! Finance |access-date=23 March 2023 |archive-date=23 March 2023 |archive-url=https://web.archive.org/web/20230323081946/https://finance.yahoo.com/news/atari-enters-agreement-acquire-night-220300554.html |url-status=live}} The following month, they had re-acquired over one hundred video games from the Accolade, MicroProse, GT Interactive, and Infogrames catalogues that were formerly owned by Tommo/Billionsoft. This included the Bubsy series and the Accolade and GT Interactive brands.{{cite press release |title=Atari Announces Acquisition of More than 100 PC and Console Titles from the 80s and 90s |url=https://www.globenewswire.com/news-release/2023/04/19/2650476/0/en/Atari-Announces-Acquisition-of-More-than-100-PC-and-Console-Titles-from-the-80s-and-90s.html |website=GlobeNewswire |date=19 April 2023 |access-date=20 April 2023}} The copyright and trademarks of these titles transitioned to a holding business named GT Interactive, LLC.{{cite web |title=GT INTERACTIVE LLC Trademarks |url=https://trademarks.justia.com/owners/gt-interactive-llc-5098965/ |website=Justia}} In May, the company obtained rights for over a dozen M Network games, including Armor Ambush, Astroblast, Frogs and Flies, Space Attack, and Star Strike.{{Cite press release |title=Atari Announces Acquisition of M Network Atari 2600 Titles and Related Trademarks |date=4 May 2023 |publisher=Atari |url=https://finance.yahoo.com/news/atari-announces-acquisition-m-network-191500067.html |access-date=5 May 2023 |via=Yahoo! Finance}} Within the latter part of 2023, the company also formed a partnership with and made a minority investment into Playmaji, Inc. the company behind the Polymega retro console,{{Cite web |date=2023-07-05 |title=Atari Announces Strategic Collaboration with Playmaji |url=https://atari.com/blogs/newsroom/atari-announces-strategic-collaboration-with-playmaji |access-date=2024-08-17 |website=Atari® |language=en}}{{cite web |last=McEvoy |first=Sophie |title=Atari makes minority investment into Playmaji |url=https://www.gamesindustry.biz/atari-makes-minority-investment-into-playmaji |website=GamesIndustry.biz |access-date=11 August 2023 |date=6 July 2023}} acquired AtariAge, a website dedicated to the history of Atari games,{{cite web |last=Sinclair |first=Brendan |date=7 September 2023 |title=Atari acquires AtariAge |url=https://www.gamesindustry.biz/atari-acquires-atariage |website=GamesIndustry.biz}} Awesomenauts and Swords & Soldiers from Ronimo Games and Digital Eclipse, a developer that specialized in remakes of older games.{{cite web | url = https://www.gamesindustry.biz/atari-to-acquire-digital-eclipse-in-20m-deal | title = Atari to acquire Digital Eclipse in $20m deal | first = James | last = Batchelor | date = 31 October 2023 | access-date = 31 October 2023 | work = GamesIndustry.biz }}

On 2 April 2024, Atari re-purchased the publishing rights to RollerCoaster Tycoon 3 from Frontier Developments as part of RollerCoaster Tycoon's 25th anniversary, giving Atari full publishing control of the series once more.{{Cite web |last=Rousseau |first=Jeffrey |date=2024-04-02 |title=Atari acquires RollerCoaster Tycoon 3 publishing rights |url=https://www.gamesindustry.biz/atari-acquires-rollercoaster-tycoon-3-publishing-rights |access-date=2024-04-30 |website=GamesIndustry.biz |language=en}} Later that month, Atari relaunched the Infogrames brand as a second publishing label to publish titles outside the main Atari brands, along with the acquisition of Totally Reliable Delivery Service from tinyBuild, to be published under the new label.{{Cite web |last=Dealessandri |first=Marie |date=2024-04-23 |title=Atari relaunches Infogrames, acquires Totally Reliable Delivery Service |url=https://www.gamesindustry.biz/atari-relaunches-infogrames-acquires-totally-reliable-delivery-service |access-date=2024-04-30 |website=GamesIndustry.biz |language=en}}{{Cite web |last=Scullion |first=Chris |date=2024-04-23 |title=Atari has brought back the Infogrames brand as a publishing label |url=https://www.videogameschronicle.com/news/atari-has-brought-back-the-infogrames-brand-as-a-publishing-label/ |access-date=2024-04-30 |website=Video Games Chronicle |language=en-GB}} Atari also took a 7.9% ownership stake in tinyBuild around the same time.{{Cite web |title=Major Shareholders |url=https://www.tinybuildinvestors.com/key-shareholders |access-date=2024-08-17 |website=tinyBuild |language=en}} On 23 May, Atari announced the acquisition of the Intellivision brand name and its game library from Intellivision Entertainment. This respective company and the Amico console were not included in the sale, and would be renamed. The company would secure a licensing deal with Atari to continue to release updated versions of the Intellivision catalog on the system.{{cite web|title=Atari Acquires Intellivision Brand and Over 200 games|first=Christopher|last=Dring|work=GamesIndustry.biz|url= https://www.gamesindustry.biz/atari-acquires-intellivision-brand-and-over-200-games|access-date=23 May 2024|date=23 May 2024}}{{cite web|url=https://finance.yahoo.com/news/atari-acquires-intellivision-brand-120000940.html|title=Atari Acquires Intellivision Brand|work=Yahoo! News|date=23 May 2024|access-date=23 May 2024}} On 26 June 2024, Infogrames acquired the Surgeon Simulator IP from tinyBuild.{{Cite web |last=B2B |first=Christopher Dring Head of Games |date=2024-06-26 |title=Infogrames buys Surgeon Simulator franchise from TinyBuild |url=https://www.gamesindustry.biz/infogrames-buys-surgeon-simulator-franchise-from-tinybuild |access-date=2024-08-17 |website=GamesIndustry.biz |language=en}} On 1 November 2024, Atari acquired Transport Tycoon from Chris Sawyer{{cite web | url=https://worthplaying.com/article/2024/11/1/news/144073-atari-acquires-chris-sawyers-transport-tycoon/ | title=Atari Acquires Chris Sawyers' Transport Tycoon }} and was followed with Infogrames acquiring the publishing rights to Bread & Fred from Apogee Entertainment.{{cite web | url=https://www.stocktitan.net/news/PONGF/infogrames-acquires-publishing-rights-of-co-op-hit-bread-fyy7g2btgqtw.html | title=Infogrames Acquires Publishing Rights of Co-op Hit Bread & Fred | PONGF Stock News | date=4 November 2024 }}

{{Main|List of Atari SA subsidiaries}}

Information about developers owned by Atari, Inc. and Atari Interactive are listed on their pages.

{{main|List of Atari video games (2001–present)|List of Infogrames video games}}

As of 2018, Atari SA owns the rights to the following games and game franchises. The majority of these are original works by Atari, Hasbro Interactive or Infogrames, however the most notable outside of these are a large number of intellectual properties formerly belonging to Accolade, Inc., GT Interactive, and Ocean Software, to which Atari SA never lost the rights. Some former franchises, such as Test Drive and Alone in the Dark, have since been sold.

{{div col | colwidth=15em}}

• Citytopia (Atari, Inc.)
• Days of Doom (Atari, Inc.)
• Lunar Battle (Atari, Inc.)
• Mob Empire (Atari, Inc.)

{{div col end}}

{{div col | colwidth=15em}}

• Adventure
• Air-Sea Battle
• Asteroids
• Avalanche
• Battlezone
• Black Widow
• Breakout
• Canyon Bomber
• Caverns of Mars
• Centipede
• Circus
• Combat
• Crystal Castles
• Food Fight
• Gravitar
• Haunted House
• I, Robot
• Indy
• Jet Fighter
• Liberator
• Lunar Lander
• Missile Command
• Night Driver
• Outlaw
• Pong
• Quadrun
• RealSports
• Sprint 2
• Star Raiders
• Swordquest
• Tank
• Tempest
• Video Olympics
• Warlords
• Yars' Revenge

{{div col end}}

{{div col | colwidth=15em}}

• Alien Brigade
• Cybermorph
• Desert Falcon
• Dracula the Undead
• Fatal Run
• Fight for Life
• Hover Strike
• Ninja Golf
• Save Mary
• Secret Quest
• Ultra Vortek
• Warbirds

{{div col end}}

{{div col | colwidth=15em}}

• Bubsy
• Demolition Racer

{{div col end}}

• Bedlam

{{div col | colwidth=15em}}

• Cheesy
• Fighters Destiny
• Hunchback
• Match Day
• Mr. Nutz
• Where Time Stood Still
• Wizball

{{div col end}}

{{div col | colwidth=15em}}

• Alpha Waves
• Lee Enfield
• Metal Masters
• Zapper: One Wicked Cricket
• Starshot: Space Circus Fever

{{div col end}}

{{div col | colwidth=15em}}

• Gunship
• Gunship 2000

{{div col end}}

{{div col | colwidth=15em}}

• Gunship!
• RollerCoaster Tycoon

{{div col end}}

{{div col | colwidth=15em}}

• I Have No Mouth, and I Must Scream
• Noctropolis
• PowerSlave
• Sin
• Strife
• System Shock

{{div col end}}

• Sea Battle{{Cite web |title=Intellivision |url=https://atari.com/pages/intellivision?srsltid=AfmBOoo3cFHlZiHKUijIwjE3nMJ1C8HgH7UaIczyjXPwivXkl6qYwdyX |access-date=2024-10-05 |website=Atari® |language=en}}
• Night Stalker
• Star Strike

• Berzerk
• Frenzy

• Surgeon Simulator
• Totally Reliable Delivery Service

• Awesomenauts
• Swords & Soldiers

{{div col | colwidth=15em}}

• Bread & Fred (Apogee Entertainment)
• Gateway (Legend Entertainment)
• Section 8 (Timegate Studios)
• Transport Tycoon (Chris Sawyer){{cite news |last1=Batchelor |first1=James |title=Atari acquires Transport Tycoon IP |url=https://www.gamesindustry.biz/atari-acquires-transport-tycoon-ip |access-date=19 December 2024 |work=GamesIndustry.biz |date=4 November 2024}}

{{div col end}}

{{Reflist}}

• {{Official website|https://www.atari-investisseurs.fr/en/}}
• [https://web.archive.org/web/20011124162603/http://www.infogrames.com:80/corp_aboutinfogrames.php Official 'about' Infogrames page (archived 2001)]

{{Atari}}

{{Authority control}}

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