Max (streaming service)#Latin America and the Caribbean

File:HBO Max Logo.svg

On October 10, 2018, WarnerMedia announced that it would launch an over-the-top streaming service in late 2019, featuring content from its entertainment brands.{{cite web |last1=Faughnder |first1=Ryan |last2=Lee |first2=Wendy |date=October 10, 2018 |title=WarnerMedia announces new streaming service to compete with Netflix and Disney |url=https://www.latimes.com/business/hollywood/la-fi-ct-att-streaming-service-20181010-story.html |url-status=live |archive-url=https://web.archive.org/web/20181013020508/http://www.latimes.com/business/hollywood/la-fi-ct-att-streaming-service-20181010-story.html |archive-date=October 13, 2018 |access-date=October 13, 2018 |website=Los Angeles Times}} The original plan for the service called for three tiers with a late 2019 launch.{{cite news |last=Stelter |first=Brian |date=July 9, 2019 |title=WarnerMedia banks on HBO's brand name for new streaming service |publisher=CNN |url=https://www.cnn.com/2019/07/09/media/hbo-max-warner-media/ |url-status=live |access-date=July 10, 2019 |archive-url=https://web.archive.org/web/20190709200942/https://www.cnn.com/2019/07/09/media/hbo-max-warner-media/ |archive-date=July 9, 2019}} Randall L. Stephenson, chairman and CEO of WarnerMedia's parent, AT&T indicated in mid-May 2019 that it would use the HBO brand and would tie into cable operators as HBO cable subscribers would have access to the streaming service. A beta was expected in the fourth quarter of 2019 and a full launch in the first quarter of 2020 at the time.{{cite news |last=Spangler |first=Todd |date=May 14, 2019 |title=HBO Pay-TV Customers Will Have Access to WarnerMedia SVOD Service, AT&T Chief Says |work=Variety |url=https://variety.com/2019/digital/news/hbo-pay-tv-customers-will-have-access-to-warnermedia-svod-service-att-chief-1203214315/ |url-status=live |access-date=July 9, 2019 |archive-url=https://web.archive.org/web/20190710012806/https://variety.com/2019/digital/news/hbo-pay-tv-customers-will-have-access-to-warnermedia-svod-service-att-chief-1203214315/ |archive-date=July 10, 2019}}

Otter Media was transferred in May 2019 to WarnerMedia Entertainment from Warner Bros. to take over the streaming service as Brad Bentley, executive vice president and general manager of direct-to-consumer development, exited the post after six months. Andy Forssell transferred from being the chief operating officer of Otter to replace Bentley as executive vice president and general manager while still reporting to Otter CEO Tony Goncalves, who would lead development.{{cite news |last=Spangler |first=Todd |date=May 31, 2019 |title=WarnerMedia Reorg Gives Otter Media's Tony Goncalves Oversight of Streaming Service Development |work=Variety |url=https://variety.com/2019/digital/news/warnermedia-streaming-unit-otter-media-tony-goncalves-1203230363/ |url-status=live |access-date=July 9, 2019 |archive-url=https://web.archive.org/web/20190710012811/https://variety.com/2019/digital/news/warnermedia-streaming-unit-otter-media-tony-goncalves-1203230363/ |archive-date=July 10, 2019}}

On July 9, 2019, WarnerMedia announced that the service would be known as HBO Max and that it would launch in spring 2020, while Reese Witherspoon's Hello Sunshine and Greg Berlanti were signed to production deals for the service. (The "Max" moniker is shared with HBO's sister linear pay television service Cinemax, which has alternately identified by its suffix name since the mid-1980s and used it prominently in its branding from 2008 to 2011.){{cite news |last=Spangler |first=Todd |date=July 9, 2019 |title='Friends' to Leave Netflix for WarnerMedia's HBO Max Streaming Service in 2020 |work=Variety |url=https://variety.com/2019/digital/news/warnermedia-hbo-max-friends-exclusive-streaming-1203262335/ |url-status=live |access-date=July 9, 2019 |archive-url=https://web.archive.org/web/20190709173957/https://variety.com/2019/digital/news/warnermedia-hbo-max-friends-exclusive-streaming-1203262335/ |archive-date=July 9, 2019}} On October 29, 2019, it was announced that HBO Max would officially launch in May 2020.{{cite web |last=Solsman |first=Joan E. |date=October 29, 2019 |title=HBO Max will launch in May in the US |url=https://www.cnet.com/news/hbo-max-price-release-date-launch/ |url-status=live |archive-url=https://web.archive.org/web/20191029225119/https://www.cnet.com/news/hbo-max-price-release-date-launch/ |archive-date=October 29, 2019 |access-date=October 30, 2019 |publisher=CNET}}

On January 8, 2020, AT&T announced that Audience, a channel exclusive to subscribers of AT&T-owned television providers such as DirecTV with some original programming, would be sunset on May 22, eventually transitioning to a barker channel for HBO Max.{{cite web |last=Petski |first=Denise |date=January 9, 2020 |title=AT&T Audience Network To End; Will Transition To HBO Max Preview Channel |url=https://deadline.com/2020/01/att-audience-network-to-end-will-transition-to-hbo-max-1202825243/ |url-status=live |archive-url=https://web.archive.org/web/20200111062717/https://deadline.com/2020/01/att-audience-network-to-end-will-transition-to-hbo-max-1202825243/ |archive-date=January 11, 2020 |access-date=January 10, 2020 |website=Deadline |language=en}} Warner Bros. and HBO Max announced the Warner Max film label on February 5, 2020, which would produce eight to ten mid-budget movies per year for the streaming service starting in 2020.{{cite news |last=Rubin |first=Rebecca |date=February 5, 2020 |title=Warner Bros., HBO Max Set New Film Division for Streaming Service |language=en |work=Variety |url=https://variety.com/2020/tv/news/warner-bros-hbo-max-set-new-film-division-for-streaming-service-1203494178/ |url-status=live |access-date=February 5, 2020 |archive-url=https://web.archive.org/web/20200205213015/https://variety.com/2020/tv/news/warner-bros-hbo-max-set-new-film-division-for-streaming-service-1203494178/ |archive-date=February 5, 2020}} On April 20, 2020, WarnerMedia announced HBO Max's launch date as May 27.{{cite news |last=Spangler |first=Todd |date=April 21, 2020 |title=HBO Max Sets Official Launch Date |language=en |work=Variety |url=https://variety.com/2020/tv/news/hbo-max-launch-date-price-streaming-1234585776/ |url-status=live |access-date=April 22, 2020 |archive-url=https://web.archive.org/web/20200422153035/https://variety.com/2020/tv/news/hbo-max-launch-date-price-streaming-1234585776/ |archive-date=April 22, 2020}} Later that year on October 23, it was announced that WarnerMedia decided to consolidate the Warner Max label into the Warner Bros. Pictures Group after its chairman, Toby Emmerich, and his development and production team led by Courtenay Valenti of Warner Bros. Pictures, Richard Brener of New Line and Walter Hamada (who oversees DC-based films), was put to manage the company's entire film output, both theatrical and streaming releases.{{cite web |date=October 23, 2020 |title=Warner Max Restructures as WarnerMedia Consolidates Film Production |url=https://www.hollywoodreporter.com/news/warner-max-shutting-down-as-warnermedia-reorganizes-film-production |url-status=live |archive-url=https://web.archive.org/web/20201203021149/https://www.hollywoodreporter.com/news/warner-max-shutting-down-as-warnermedia-reorganizes-film-production |archive-date=December 3, 2020 |access-date=January 29, 2021 |website=The Hollywood Reporter}}{{cite web |last=Fleming |first=Mike Jr. |date=October 23, 2020 |title=WarnerMedia Film Group Streamline: HBO Max's Jessie Henderson To Exit, While Nikki Ramey Moves To New Line & WB |url=https://deadline.com/2020/10/warnermedia-movie-exec-streamlining-jessie-henderson-exit-nikki-ramey-new-line-wb-1234602566/ |url-status=live |archive-url=https://web.archive.org/web/20220220034855/https://deadline.com/2020/10/warnermedia-movie-exec-streamlining-jessie-henderson-exit-nikki-ramey-new-line-wb-1234602566/ |archive-date=February 20, 2022 |access-date=January 29, 2021 |website=Deadline}}{{cite web |last=Donnelly |first=Matt |date=October 23, 2020 |title=HBO Max Film Shake-Up: Toby Emmerich Consolidates Power, Two Executives Depart |url=https://variety.com/2020/film/news/hbo-max-film-shakeup-toby-emmerich-warnermedia-1234814287/ |url-status=live |archive-url=https://web.archive.org/web/20220220033412/https://variety.com/2020/film/news/hbo-max-film-shakeup-toby-emmerich-warnermedia-1234814287/ |archive-date=February 20, 2022 |access-date=January 29, 2021 |website=Variety |language=en-US}}

In July 2022, as a part of a cost-cutting and strategic move following the merger of Discovery, Inc. with WarnerMedia to form Warner Bros. Discovery (WBD), it was reported that HBO Max had ceased new original series development in Central Europe, Nordic Europe, the Netherlands, and Turkey, as well as removed selected international series from the platform worldwide. It was reported that France and Spain had been largely excluded from these cuts, due to French regulations requiring streaming services to produce domestic content, and Spanish-language content appealing to a wide range of markets served by HBO Max.{{cite web |last=Ravindran |first=Manori |date=July 4, 2022 |title=HBO Max Halts Originals in Parts of Europe in Major Restructure (EXCLUSIVE) |url=https://variety.com/2022/tv/global/hbo-max-europe-originals-development-1235308730/ |url-status=live |archive-url=https://web.archive.org/web/20220704235144/https://variety.com/2022/tv/global/hbo-max-europe-originals-development-1235308730/ |archive-date=July 4, 2022 |access-date=July 5, 2022 |website=Variety}}{{cite web |date=July 8, 2022 |title=HBO Max suspende projeto de novelas no Brasil após fusão Warner e Discovery |trans-title=HBO Max suspends telenovela projects in Brazil after Warner and Discovery merger |url=https://noticiasdatv.uol.com.br/noticia/mercado/hbo-max-suspende-projeto-de-novelas-no-brasil-apos-fusao-warner-e-discovery-84605 |url-status=live |archive-url=https://web.archive.org/web/20220715183751/https://noticiasdatv.uol.com.br/noticia/mercado/hbo-max-suspende-projeto-de-novelas-no-brasil-apos-fusao-warner-e-discovery-84605 |archive-date=July 15, 2022 |access-date=July 19, 2022 |website=Notícias da TV |language=pt}}{{cite web |date=July 15, 2022 |title=Excluídas da HBO Max: Saiba onde vão parar os programas de Angélica e Sandy |trans-title=Removed from HBO Max: Know where will go the programs of Angélica and Sandy |url=https://noticiasdatv.uol.com.br/noticia/televisao/excluidas-da-hbo-max-saiba-onde-vao-parar-os-programas-de-angelica-e-sandy-85040 |url-status=live |archive-url=https://web.archive.org/web/20220718195927/https://noticiasdatv.uol.com.br/noticia/televisao/excluidas-da-hbo-max-saiba-onde-vao-parar-os-programas-de-angelica-e-sandy-85040 |archive-date=July 18, 2022 |access-date=July 19, 2022 |website=Notícias da TV |language=pt}} With the cancellation of Gordita Chronicles later that month, it was reported that the service was also abandoning development of live-action children's and family programming.{{cite web |last=Andreeva |first=Nellie |date=July 29, 2022 |title='Gordita Chronicles' Canceled As HBO Max Pulls Back On Live-Action Kids & Family Programming; Latinx Comedy Will Be Shopped |url=https://deadline.com/2022/07/gordita-chronicles-canceled-hbo-max-no-season-2-1235080860/ |url-status=live |archive-url=https://web.archive.org/web/20220803154247/https://deadline.com/2022/07/gordita-chronicles-canceled-hbo-max-no-season-2-1235080860/ |archive-date=August 3, 2022 |access-date=August 4, 2022 |website=Deadline}}

On August 3, 2022, it was reported that multiple Max Original films and HBO series had been quietly removed from the service without prior notice as part of cuts to direct-to-streaming films. The company then wrote off films and series that had underperformed on the service.{{cite web |last=Spangler |first=Todd |date=August 3, 2022 |title=HBO Max Quietly Removed Six Warner Bros. Streaming-Exclusive Movies |url=https://variety.com/2022/digital/news/hbo-max-removes-warner-bros-films-streaming-exclusive-1235332258/ |url-status=live |archive-url=https://web.archive.org/web/20221104092308/https://variety.com/2022/digital/news/hbo-max-removes-warner-bros-films-streaming-exclusive-1235332258/ |archive-date=November 4, 2022 |access-date=August 4, 2022 |website=Variety}}{{cite web |last=Maglio |first=Tony |date=August 3, 2022 |title=Why HBO Max Removed 6 Streaming-Exclusive Movies, with More to Come |url=https://www.indiewire.com/2022/08/hbo-max-removed-6-streaming-movies-1234747761/ |url-status=live |archive-url=https://web.archive.org/web/20220805000745/https://www.indiewire.com/2022/08/hbo-max-removed-6-streaming-movies-1234747761/ |archive-date=August 5, 2022 |access-date=August 5, 2022 |website=IndieWire}} It was also thought that avoiding payment for residuals played a part.{{cite web |last=Chapman |first=Wilson |date=August 18, 2022 |title=HBO Max to Remove 36 Titles, Including 20 Originals, From Streaming |url=https://variety.com/2022/tv/news/hbo-max-originals-removed-1235344286/ |url-status=live |archive-url=https://web.archive.org/web/20220819020907/https://variety.com/2022/tv/news/hbo-max-originals-removed-1235344286/ |archive-date=August 19, 2022 |access-date=August 19, 2022 |website=Variety |language=en-US}} This followed news that had broken the previous day that then-upcoming Max Original films Batgirl and Scoob! Holiday Haunt had been both abruptly cancelled, despite being nearly complete.{{cite web |date=August 3, 2022 |title='Batgirl' directors 'still can't believe' Warner Bros. scrapped their film |url=https://www.latimes.com/entertainment-arts/movies/story/2022-08-03/batgirl-canceled-warner-bros-dc-directors-statement |url-status=live |archive-url=https://web.archive.org/web/20220804040740/https://www.latimes.com/entertainment-arts/movies/story/2022-08-03/batgirl-canceled-warner-bros-dc-directors-statement |archive-date=August 4, 2022 |access-date=August 4, 2022 |website=Los Angeles Times}}{{cite web |last1=D'Alessandro |first1=Anthony |last2=Kroll |first2=Justin |date=August 2, 2022 |title=The Dish: What's Behind The 'Batgirl' & 'Scoob!' Discard? David Zaslav's Abject Rejection Of Jason Kilar's HBO Max Strategy |url=https://deadline.com/2022/08/batgirl-scoob-discard-warnerbros-discovery-david-zaslav-jason-kilar-hbo-max-strategy-1235084032/ |url-status=live |archive-url=https://web.archive.org/web/20220803034146/https://deadline.com/2022/08/batgirl-scoob-discard-warnerbros-discovery-david-zaslav-jason-kilar-hbo-max-strategy-1235084032/ |archive-date=August 3, 2022 |access-date=August 3, 2022 |website=Deadline Hollywood}} During an earnings call the next day, WBD CEO David Zaslav stated that the company would cut children's programming and emphasize theatrical films over direct-to-streaming releases.{{cite web |last=White |first=Peter |date=August 4, 2022 |title=Warner Bros. Discovery Confirms Kids' Content Cuts |url=https://deadline.com/2022/08/warner-bros-discovery-kids-content-cuts-1235085523/ |url-status=live |archive-url=https://web.archive.org/web/20220805073852/https://deadline.com/2022/08/warner-bros-discovery-kids-content-cuts-1235085523/ |archive-date=August 5, 2022 |access-date=August 5, 2022 |website=Deadline}}{{cite web |last=Spangler |first=Todd |date=August 4, 2022 |title=HBO Max, Discovery+ to Merge Into Single Streaming Platform Starting in Summer 2023 |url=https://variety.com/2022/digital/news/hbo-max-discovery-plus-merger-2023-1235333314/ |url-status=live |archive-url=https://web.archive.org/web/20220805010522/https://variety.com/2022/digital/news/hbo-max-discovery-plus-merger-2023-1235333314/ |archive-date=August 5, 2022 |access-date=August 4, 2022 |website=Variety}}

Later that month, more programs were pulled from the streaming service, including animated and unscripted series such as The Not-Too-Late Show with Elmo, Final Space, Summer Camp Island, Infinity Train, Close Enough, and nearly 200 episodes of Sesame Street, among others,{{cite news |last=White |first=Peter |date=August 17, 2022 |title='Ellen's Next Great Designer', 'The Not-Too-Late Show With Elmo' & 'My Mom, Your Dad' Among Unscripted & Animated Titles Pulled From HBO Max |work=Deadline |url=https://deadline.com/2022/08/hbo-max-titles-pulled-ellens-next-great-designer-the-not-too-late-show-with-elmo-1235094987/ |url-status=live |access-date=August 19, 2022 |archive-url=https://web.archive.org/web/20221125202431/https://deadline.com/2022/08/hbo-max-titles-pulled-ellens-next-great-designer-the-not-too-late-show-with-elmo-1235094987/ |archive-date=November 25, 2022}}{{cite web |last=Graves |first=Sabrina |date=August 17, 2022 |title=Another Loss In The DC Universe: Young Justice Is No More |url=https://gizmodo.com/dc-universe-young-justice-warner-discovery-hbo-max-1849426104 |url-status=live |archive-url=https://web.archive.org/web/20221008032935/https://gizmodo.com/dc-universe-young-justice-warner-discovery-hbo-max-1849426104 |archive-date=October 8, 2022 |access-date=August 18, 2022 |website=Gizmodo}} which was met with heavy backlash from fans, critics, actors, and creators alike.{{cite news |last=Bjornson |first=Greta |date=August 18, 2022 |title=HBO Max Blasted by Animation Fans, Creators After 37 Titles Pulled From Service: "Dumbest Business Decision" |work=Decider |url=https://decider.com/2022/08/18/hbo-max-pulls-summer-camp-island-infinity-train-animation-fans-creators-react/ |url-status=live |access-date=August 21, 2022 |archive-url=https://web.archive.org/web/20220821211718/https://decider.com/2022/08/18/hbo-max-pulls-summer-camp-island-infinity-train-animation-fans-creators-react/ |archive-date=August 21, 2022}}{{cite news |last=Foster |first=George |date=August 20, 2022 |title=Animators React As HBO Max Removes Close Enough, Infinity Train, OK KO, And More |work=TheGamer |url=https://www.thegamer.com/animators-react-hbo-max-removal-infinity-train-close-enough-ok-ko-mao-mao/ |url-status=live |access-date=August 21, 2022 |archive-url=https://web.archive.org/web/20220820204216/https://www.thegamer.com/animators-react-hbo-max-removal-infinity-train-close-enough-ok-ko-mao-mao/ |archive-date=August 20, 2022}}{{cite news |last=Villei |first=Matt |date=August 21, 2022 |title='Infinity Train' Creator Owen Dennis Calls Warner Bros. Removal of Series From HBO Max "Incredibly Unprofessional" |work=Collider |url=https://collider.com/warner-bros-hbo-max-removals-infinity-train-owen-dennis-comments/ |url-status=live |access-date=August 21, 2022 |archive-url=https://web.archive.org/web/20220927065415/https://collider.com/warner-bros-hbo-max-removals-infinity-train-owen-dennis-comments/ |archive-date=September 27, 2022}} On August 24, 2022, the HBO Max original films House Party (which was pulled from its slate just 17 days before its release) and Evil Dead Rise were both shifted to theatrical releases.{{cite web |last=D'Alessandro |first=Anthony |date=August 24, 2022 |title='Aquaman 2' Heads To Christmas 2023, 'Shazam: Fury Of The Gods' Goes To March; HBO Max Pics 'House Party' & 'Evil Dead Rise' Going Theatrical – Warner Bros. Release Date Changes |url=https://deadline.com/2022/08/aquaman-2-shazam-fury-of-the-gods-hbo-max-house-party-evil-dead-rise-1235099521/ |url-status=live |archive-url=https://web.archive.org/web/20220901092842/https://deadline.com/2022/08/aquaman-2-shazam-fury-of-the-gods-hbo-max-house-party-evil-dead-rise-1235099521/ |archive-date=September 1, 2022 |access-date=August 24, 2022 |website=Deadline |language=en-US}} WBD later reached licensing deals with the free ad-supported streaming television (FAST) services The Roku Channel and Tubi (owned by Fox Corporation) in 2023; the deal covers over 2,000 hours of library programming, some of which being shows that had been pulled from HBO Max.{{cite web |last=Jesse Whittock |date=January 31, 2023 |title='Westworld' Gets New Home As Warner Bros. Discovery Strikes Roku & Tubi FAST Channel Deals |url=https://deadline.com/2023/01/westworld-gets-new-home-as-warner-bros-discovery-strikes-roku-tubi-fast-channel-deals-1235245347/ |url-status=live |archive-url=https://web.archive.org/web/20230208043502/https://deadline.com/2023/01/westworld-gets-new-home-as-warner-bros-discovery-strikes-roku-tubi-fast-channel-deals-1235245347/ |archive-date=February 8, 2023 |access-date=February 8, 2023 |website=Deadline Hollywood}}{{cite web |last=Matt Webb Mittovich |date=January 31, 2023 |title=Westworld, The Nevers (All 12 Episodes) and Other HBO Max Castoffs to Stream Free on Roku and Tubi — Find Out When |url=https://tvline.com/2023/01/31/cancelled-westworld-the-nevers-streaming-roku-tubi-release-dates/ |url-status=live |archive-url=https://web.archive.org/web/20230204064618/https://tvline.com/2023/01/31/cancelled-westworld-the-nevers-streaming-roku-tubi-release-dates/ |archive-date=February 4, 2023 |access-date=February 8, 2023 |website=TVLine}}

During its third-quarter earnings report in November 2022, WBD stated that the merged service was now targeting a "Spring 2023" launch in the U.S., ahead of the original schedule. Perrette also stated of a potential price increase for HBO Max's ad-free tier in 2023, explaining that it was "an opportunity, particularly in this environment".{{cite web |last=Forristal |first=Lauren |date=November 4, 2022 |title=Combined HBO Max/Discovery+ service gets an earlier launch date, price hike is to be expected |url=https://techcrunch.com/2022/11/04/combined-hbo-max-discovery-service-gets-an-earlier-launch-date-price-hike-is-to-be-expected/ |url-status=live |archive-url=https://web.archive.org/web/20221124041526/https://techcrunch.com/2022/11/04/combined-hbo-max-discovery-service-gets-an-earlier-launch-date-price-hike-is-to-be-expected/ |archive-date=November 24, 2022 |access-date=November 30, 2022 |website=TechCrunch |language=en-US}} A price hike for the ad-free tier in the U.S. was later announced on January 12, 2023, which saw the price raised by $1 to $15.99 a month (the yearly plan would be unaffected by this move), effective immediately for new subscribers, while current subscribers would see the price hike starting on February 11, 2023.{{cite web |last=Peters |first=Jay |date=January 12, 2023 |title=HBO Max's first price hike raises the monthly rate by $1 |url=https://www.theverge.com/2023/1/12/23551990/hbo-max-ad-free-price-increase-15-99 |url-status=live |archive-url=https://web.archive.org/web/20230210045928/https://www.theverge.com/2023/1/12/23551990/hbo-max-ad-free-price-increase-15-99 |archive-date=February 10, 2023 |access-date=February 10, 2023 |website=The Verge |language=en-US}}

File:Max logo.svg

On March 14, 2022, after Discovery shareholders approved its merger with WarnerMedia, Discovery CFO Gunnar Wiedenfels stated that the company planned to pursue an eventual merger of HBO Max with its own streaming service Discovery+. Wiedenfels stated that this process would most likely begin with a bundle of the two services as a short-term option, with a long-term goal to eventually merge the services into one platform.{{cite web |last=Maas |first=Jennifer |date=March 14, 2022 |title=HBO Max and Discovery Plus Will Be Combined Into One Platform |url=https://variety.com/2022/tv/news/hbo-max-discovery-plus-combined-streaming-service-bundle-1235204060/ |url-status=live |archive-url=https://web.archive.org/web/20220317034833/https://variety.com/2022/tv/news/hbo-max-discovery-plus-combined-streaming-service-bundle-1235204060/ |archive-date=March 17, 2022 |access-date=March 16, 2022 |website=Variety}}

During an earnings call in August 2022, WBD head of Global Streaming and Interactive JB Perrette revealed that Discovery+ and HBO Max would merge "next Summer", with the unified service launching first in the United States, and rolled out to other markets beginning in late-2023. When announcing the merged service, Zaslav did not immediately indicate whether it would continue to carry the HBO brand. He stated that HBO was one of the "great crown jewels of the company" and would "always be the beacon and the ultimate brand that stands for the best of television quality".{{cite web |last=Andreeva |first=Nellie |date=August 5, 2022 |title=WBD Brass Stress Commitment To HBO Brand As They Mull Name For Combined Streaming Service |url=https://deadline.com/2022/08/hbo-brand-combined-streaming-service-name-warner-bros-discovery-1235085690/ |url-status=live |archive-url=https://web.archive.org/web/20220805020803/https://deadline.com/2022/08/hbo-brand-combined-streaming-service-name-warner-bros-discovery-1235085690/ |archive-date=August 5, 2022 |access-date=August 5, 2022 |website=Deadline}} In early-December 2022, it was reported by CNBC via inside sources that multiple names were being considered—including simply "Max".{{cite web |last=Spangler |first=Todd |date=December 5, 2022 |title='Max' Could Be the Name of Merged HBO Max/Discovery+ Service |url=https://variety.com/2022/digital/news/name-of-hbo-max-discovery-plus-merged-service-1235450244/ |url-status=live |archive-url=https://web.archive.org/web/20221217095435/https://variety.com/2022/digital/news/name-of-hbo-max-discovery-plus-merged-service-1235450244/ |archive-date=December 17, 2022 |access-date=December 17, 2022 |website=Variety |language=en}}{{cite web |last1=Sherman |first1=Alex |last2=Rizzo |first2=Lillian |title=Warner Bros. Discovery closes in on 'Max' as the name of its combined HBO Max-Discovery+ streaming service |url=https://www.cnbc.com/2022/12/05/warner-bros-discovery-max-streaming-service-name.html |url-status=live |archive-url=https://web.archive.org/web/20221205154430/https://www.cnbc.com/2022/12/05/warner-bros-discovery-max-streaming-service-name.html |archive-date=December 5, 2022 |access-date=December 6, 2022 |publisher=CNBC |date=December 5, 2022 |language=en}}

In February 2023, Zaslav revealed during an earnings call that WBD would officially announce the service on April 12.{{cite web |last=Hayes |first=Dade |date=February 23, 2023 |title=Discovery+ Economics Justify Continuing It As A Stand-Alone Streamer After Launch Of Merged HBO Max Offering, WBD CEO David Zaslav Says: "Why Would We Shut That Off?" |url=https://deadline.com/2023/02/discovery-economics-justify-continuing-it-as-stand-alone-streamer-after-launch-of-merged-hbo-max-offering-wbd-ceo-david-zaslav-says-why-would-we-shut-that-off-1235269383/ |url-status=live |archive-url=https://web.archive.org/web/20230223235438/https://deadline.com/2023/02/discovery-economics-justify-continuing-it-as-stand-alone-streamer-after-launch-of-merged-hbo-max-offering-wbd-ceo-david-zaslav-says-why-would-we-shut-that-off-1235269383/ |archive-date=February 23, 2023 |access-date=February 24, 2023 |website=Deadline Hollywood}} He also announced that WBD would continue operating Discovery+ in conjunction with the service rather than shut it down, stating that it was profitable, and that its subscribers were "very happy with the product offering". One day before the scheduled announcement, The New York Times confirmed that the service would be called "Max", and that it would retain HBO Max's existing pricing and be available in multiple price tiers for six months (on December 5 its legacy ad-free tier will be removed with former users in this tier downgrading to the ad-free tier after this date).{{cite news |last=Koblin |first=John |date=April 11, 2023 |title='Succession' and 'Dr. Pimple Popper' Together in New Warner Streaming App |work=The New York Times |url=https://www.nytimes.com/2023/04/11/business/media/max-streaming-warner-hbo.html |url-status=live |url-access=limited |access-date=April 11, 2023 |archive-url=https://web.archive.org/web/20230411101428/https://www.nytimes.com/2023/04/11/business/media/max-streaming-warner-hbo.html |archive-date=April 11, 2023 |issn=0362-4331}}{{cite web |last=Welch |first=Chris |date=November 2, 2023 |title=Max is taking 4K away from its legacy ad-free subscribers |url=https://www.theverge.com/2023/11/2/23943859/max-4k-hbo-max-ad-free-subscribers |access-date=November 18, 2023 |website=The Verge |language=en |archive-date=November 18, 2023 |archive-url=https://web.archive.org/web/20231118011041/https://www.theverge.com/2023/11/2/23943859/max-4k-hbo-max-ad-free-subscribers |url-status=live}} WBD acquired the max.com domain name earlier that year from Max International, a nutritional supplement company.{{cite magazine |last=Spangler |first=Todd |date=April 12, 2023 |title=HBO Max to Be Renamed 'Max' With Addition of Discovery+ Content |url=https://variety.com/2023/tv/news/hbo-max-renamed-max-pricing-launch-date-1235532179/ |url-status=live |magazine=Variety |archive-url=https://web.archive.org/web/20230412200245/https://variety.com/2023/tv/news/hbo-max-renamed-max-pricing-launch-date-1235532179/ |archive-date=April 12, 2023 |access-date=April 12, 2023}}

WBD officially unveiled Max on April 12: the new service would first launch in the United States on May 23, and in other regions throughout 2023 and 2024. While the new service maintains similar price points to HBO Max, support for 4K resolution video and Dolby Atmos became exclusive to the new "Ultimate" tier, and the ad-free plan was also reduced from four concurrent streams to two.{{cite web |last=Harding |first=Scharon |date=November 2, 2023 |title=Max users grandfathered into $15.99 ad-free plan lose 4K, HDR next month |url=https://arstechnica.com/gadgets/2023/11/max-users-grandfathered-into-15-99-ad-free-plan-lose-4k-hdr-next-month/ |access-date=November 6, 2023 |website=Ars Technica |language=en-us |archive-date=November 6, 2023 |archive-url=https://web.archive.org/web/20231106123900/https://arstechnica.com/gadgets/2023/11/max-users-grandfathered-into-15-99-ad-free-plan-lose-4k-hdr-next-month/ |url-status=live}} In addition to all Warner Bros. Pictures releases from 2023 onward, WBD plans to have more library films and television series available on Max in 4K.{{cite web |last=Maas |first=Jennifer |date=April 12, 2023 |title=Warner Bros. Discovery Unveils 'Max': Everything Revealed at Combined HBO Max-Discovery+ Streaming Presentation |url=https://variety.com/2023/tv/news/max-streaming-service-hbo-warner-discovery-1235579785/ |url-status=live |archive-url=https://web.archive.org/web/20230424071008/https://variety.com/2023/tv/news/max-streaming-service-hbo-warner-discovery-1235579785/ |archive-date=April 24, 2023 |access-date=April 24, 2023 |website=Variety |language=en-US}}

Perrette explained that the HBO branding had been dropped from the service's name so that it could be associated with its original programming as a flagship brand on Max, rather than having to be associated with the entirety of its library—which included children's and family programming at odds with HBO having traditionally been associated with premium and adult-oriented programming.{{cite news |author=Mark Robichaux |date=September 1, 1996 |title=Channel's Success Breeds Suitors, Imitators While Tim Robertson Has Helped Turn Family Values into Big Business, His Family Connections Are Impeding His Ambitious Plans |url=http://www.highbeam.com/doc/1G1-73151944.html |url-status=dead |archive-url=https://web.archive.org/web/20130508070918/http://www.highbeam.com/doc/1G1-73151944.html |archive-date=May 8, 2013 |newspaper=The Virginian-Pilot}}{{cite web |last=Peters |first=Jay |date=April 12, 2023 |title=Warner Bros. Discovery explains why it's dropping the HBO Max name |url=https://www.theverge.com/2023/4/12/23673475/warner-bros-discovery-max-new-name-hbo |url-status=live |archive-url=https://web.archive.org/web/20230412200257/https://www.theverge.com/2023/4/12/23673475/warner-bros-discovery-max-new-name-hbo |archive-date=April 12, 2023 |access-date=April 12, 2023 |website=The Verge}} The Max logo was designed by the British agency DixonBaxi, and incorporates elements of both the HBO and Warner Bros. logos, including a center-dotted "a" resembling the center-dotted "O" from the HBO logo, and the "m" and "x" letters containing curves based on Warner Bros.' long-time shield logo. The service also changed its corporate color from purple to blue, in homage to Warner Bros.' historical use of blue-colored logos, and to reflect a value of being "premium but accessible".{{cite web |date=April 24, 2023 |title=DixonBaxi's new identity for streaming platform Max looks to the future |url=https://www.creativeboom.com/news/dixon-baxi-hbo-max/ |access-date=July 29, 2023 |website=Creative Boom |language=en}}{{cite web |last=Hayes |first=Dade |date=April 17, 2023 |title=Max Pulls Out Promotional Stops In Rebranding Promo Push As Warner Bros Discovery Looks To Make A 'Second First Impression' |url=https://deadline.com/2023/04/max-hbo-max-streaming-promotional-campaign-warner-bros-discovery-1235325661/ |url-status=live |archive-url=https://web.archive.org/web/20230417100618/https://deadline.com/2023/04/max-hbo-max-streaming-promotional-campaign-warner-bros-discovery-1235325661/ |archive-date=April 17, 2023 |access-date=April 17, 2023 |website=Deadline Hollywood}}

The rebrand was promoted with the tagline "The one to watch".{{cite web |title=Max's national brand campaign is all about (re)introductions |url=https://www.marketingbrew.com/stories/2023/04/18/max-s-national-brand-campaign-is-all-about-re-introductions |access-date=June 1, 2023 |website=Marketing Brew |language=en-us |archive-date=June 1, 2023 |archive-url=https://web.archive.org/web/20230601191448/https://www.marketingbrew.com/stories/2023/04/18/max-s-national-brand-campaign-is-all-about-re-introductions |url-status=live}}{{cite web |last=Maas |first=Jennifer |date=April 17, 2023 |title=Max's Marketing Boss Explains Using Old 'Harry Potter' Logo to Announce New Series, and Boosting Combined Platform's Family Focus |url=https://variety.com/2023/tv/news/max-harry-potter-logo-launch-marketing-kids-content-1235583575/ |access-date=June 1, 2023 |website=Variety |language=en-US |archive-date=June 1, 2023 |archive-url=https://web.archive.org/web/20230601191446/https://variety.com/2023/tv/news/max-harry-potter-logo-launch-marketing-kids-content-1235583575/ |url-status=live}} Pato Spagnoletto, chief marketing officer of Warner Bros. Discovery Streaming, identified the campaign as the largest marketing spend in company history.{{cite web |last1=Maglio |first1=Tony |last2=Welk |first2=Brian |date=May 17, 2023 |title=Netflix's First Upfront Opened with a Dig at 'Max' |url=https://www.indiewire.com/news/business/netflix-competition-max-1234864679/ |url-status=live |archive-url=https://web.archive.org/web/20230519180716/https://www.indiewire.com/news/business/netflix-competition-max-1234864679/ |archive-date=May 19, 2023 |access-date=May 21, 2023 |website=IndieWire |language=en-US}} WBD's stock fell by nearly six percent after Max's announcement.{{cite magazine |last=Vlessing |first=Etan |date=April 12, 2023 |title=Warner Bros. Discovery Stock Slides After Max Streaming Rebrand |url=https://www.hollywoodreporter.com/business/business-news/warner-bros-discovery-stock-max-1235372644/ |url-status=live |magazine=The Hollywood Reporter |archive-url=https://web.archive.org/web/20230412214705/https://www.hollywoodreporter.com/business/business-news/warner-bros-discovery-stock-max-1235372644/ |archive-date=April 12, 2023 |access-date=April 14, 2023}} Within the first 3 months of Max's rebrand, WBD lost 1.8 million subscribers across their streaming platforms, but attributed it to an overlap of subscribers of Max and Discovery+, as well as expected churn.{{cite web |last=Roth |first=Emma |date=August 3, 2023 |title=HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers |url=https://www.theverge.com/2023/8/3/23818429/warner-bros-discovery-subscriber-loss-hbo-max-rebrand-earnings |access-date=August 4, 2023 |website=The Verge |language=en-US |archive-date=August 4, 2023 |archive-url=https://web.archive.org/web/20230804000541/https://www.theverge.com/2023/8/3/23818429/warner-bros-discovery-subscriber-loss-hbo-max-rebrand-earnings |url-status=live}} In November 2023, it was reported that WBD lost 2.5 million subscribers over a six-month period, with their shares falling 19% as a result.{{cite web |title=Warner Bros. Discovery lost 2.5 million streaming subscribers in the last 6 months while its rivals grew—and sports are partly to blame |url=https://fortune.com/2023/11/10/warner-bros-discovery-lost-subscribers-third-quarter-earnings-sports-streaming/ |access-date=November 12, 2023 |website=Fortune |language=en |archive-date=November 12, 2023 |archive-url=https://web.archive.org/web/20231112000314/https://fortune.com/2023/11/10/warner-bros-discovery-lost-subscribers-third-quarter-earnings-sports-streaming/ |url-status=live}}

In May 2024, WBD announced a partnership with Disney Streaming to offer a bundle of Max with Disney+ and Hulu in the United States, It was launched on July 25, 2024, at a price of $16.99 per-month for ad-supported, and $29.99 per-month for ad-free.{{cite web |last=Spangler |first=Todd |title=Disney+, Hulu and Max Streaming Bundle Launches, Priced at Discount of Up to 38% |url=https://variety.com/2024/digital/news/disney-plus-hulu-max-bundle-price-release-date-1236084329/ |access-date=July 28, 2024 |website=Variety |language=en-us |date=July 25, 2024}}{{cite web |last=Spangler |first=Todd |date=May 8, 2024 |title=Disney and Warner Bros. Discovery to Launch Disney+, Hulu, Max Streaming Bundle |url=https://variety.com/2024/digital/news/disney-plus-hulu-max-bundle-1235996533/ |access-date=July 28, 2024 |website=Variety |language=en-us}}

In February 2025, Max soft-launched a rebranding as part of its launch in Australia, changing its corporate colors from blue to monochrome; media outlets noted that this design (which uses silver or black-colored logos) closer-resembled the branding of HBO itself. The rebrand was launched globally on March 30, 2025; WBD stated that the new branding was designed to allow greater flexibility to demonstrate "how the service's high-quality stories uniquely impact viewers" and create "passionate conversations around the world."{{cite news |url=https://www.mediaplaynews.com/max-bows-black-and-white-logo-launches-service-in-australia/ |title=Max Bows Black-and-White Logo, Launches Service in Australia |last=Gruenwedel |first=Erik |date=March 30, 2025 |access-date=April 1, 2025 |work=Media Play News}}{{cite news |last=Murphy |first=J. Kim |date=March 30, 2025 |title=Max, Formerly Known as HBO Max, Launches New Black-and-White Logo and Color Palette, Evoking HBO Branding |url=https://variety.com/2025/digital/news/max-changes-logo-black-and-white-hbo-1236352161/ |access-date=March 30, 2025 |work=Variety |language=en-us}}{{cite news |last=Pérez |first=Darío "Kentaro Darkdox" |date=March 30, 2025 |title=Max cambia su logo, pasando de azul a Blanco y Negro |url=https://www.alertageekchile.cl/2025/03/30/max-cambia-su-logo-pasando-de-azul-a-blanco-y-negro/ |access-date=March 30, 2025 |work=Alerta Geek |language=es}}

Existing HBO Max subscribers were grandfathered under their current plan features for six months, following that period all legacy ad free customers were moved to the ad free tier (currently called standard tier) (existing ad supported were moved to the ad lite tier, now called basic with ads tier).{{cite web |date=April 12, 2023 |title=Max is coming in May |url=https://help.hbomax.com/US/Answer/Detail/000002200 |url-status=live |archive-url=https://web.archive.org/web/20230428050455/https://help.hbomax.com/US/Answer/Detail/000002200 |archive-date=April 28, 2023 |access-date=April 28, 2023 |website=HBO Max Help Center |quote=Current HBO Max subscribers will keep their existing HBO Max plan features for at least 6 months after Max launches.}}

HBO Max was formed under WarnerMedia's Entertainment division, then headed by Robert Greenblatt. Kevin Reilly, president of WarnerMedia Entertainment Networks, which includes most of the company's ad-supported entertainment channels such as TBS, TNT, and TruTV, was also given the role of as chief content officer of HBO Max with responsibility for HBO Max-exclusive original programming and library content. Andy Forssell was named the service's executive vice president and general manager while still reporting to Otter Media CEO Tony Goncalves, who leads development. Casey Bloys, programming president of HBO, retained oversight of the core HBO service but was not initially involved with Max-exclusive programming.

On August 7, 2020, WarnerMedia announced a significant restructuring under new president Jason Kilar, which he described as "leaning into this great moment of change" towards direct-to-consumer services. As a result, Greenblatt and Reilly both left the company. WarnerMedia Entertainment was dissolved, with programming operations combined with Warner Bros. in a new Studios and Networks group under that studio's CEO Ann Sarnoff. Bloys was given complete programming oversight of HBO and HBO Max, as well as Reilly's other previous responsibilities, reporting to Sarnoff. Forssell became the head of a new HBO Max operating business unit, reporting directly to Kilar.{{cite web |last1=Goldberg |first1=Lesley |last2=Jarvey |first2=Natalie |date=August 7, 2020 |title=Bob Greenblatt, Kevin Reilly Out Amid Major WarnerMedia Restructuring |url=https://www.hollywoodreporter.com/live-feed/bob-greenblatt-kevin-reilly-major-warnermedia-restructuring-1306486 |url-status=live |archive-url=https://web.archive.org/web/20200807204145/https://www.hollywoodreporter.com/live-feed/bob-greenblatt-kevin-reilly-major-warnermedia-restructuring-1306486 |archive-date=August 7, 2020 |access-date=August 7, 2020 |website=The Hollywood Reporter}} On April 23, 2021, Adult Swim and HBO Max's adult animation development teams merged under the leadership of Suzanna Makkos.{{cite web |last=Andreeva |first=Nellie |date=April 23, 2021 |title=Adult Swim & HBO Max Merge Animation Development Under Suzanna Makkos |url=https://deadline.com/2021/04/adult-swim-hbo-max-merge-animation-development-suzanna-makkos-1234742033/ |url-status=live |archive-url=https://web.archive.org/web/20220220034751/https://deadline.com/2021/04/adult-swim-hbo-max-merge-animation-development-suzanna-makkos-1234742033/ |archive-date=February 20, 2022 |access-date=April 24, 2021 |website=Deadline Hollywood}}

On August 15, 2022, HBO was reorganized by Warner Bros. Discovery, resulting in layoffs within HBO Max's non-scripted originals, live-action family originals, international originals, and casting units (HBO itself never had an in-house casting department). Makkos also began reporting to HBO's head of comedy Amy Gravitt.{{cite web |last=Andreeva |first=Nellie |date=August 15, 2022 |title=HBO/HBO Max Layoffs Hit Max Reality, Acquisitions, Casting & Int'l; Scripted Operation Gets Restructured |url=https://deadline.com/2022/08/hbo-max-layoffs-reality-amy-gravitt-sarah-aubrey-reorg-acquisitions-casting-international-1235091596/ |url-status=live |archive-url=https://web.archive.org/web/20220816014752/https://deadline.com/2022/08/hbo-max-layoffs-reality-amy-gravitt-sarah-aubrey-reorg-acquisitions-casting-international-1235091596/ |archive-date=August 16, 2022 |access-date=August 16, 2022 |website=Deadline |language=en-US}}{{cite web |last=Andreeva |first=Nellie |date=August 15, 2022 |title=Casey Bloys Addresses HBO/Max Reorg, "Extremely Painful" Layoff Decisions In Memo |url=https://deadline.com/2022/08/casey-bloys-hbo-max-reorg-painful-layoff-decisions-1235092839/ |url-status=live |archive-url=https://web.archive.org/web/20220816014753/https://deadline.com/2022/08/casey-bloys-hbo-max-reorg-painful-layoff-decisions-1235092839/ |archive-date=August 16, 2022 |access-date=August 16, 2022 |website=Deadline |language=en-US}}

{{Main|List of Max original programming|List of Max original films}}

Max features first-run and library content from HBO and other Warner Bros. film and television studios and brands.{{cite web |last=Pedersen |first=Erik |date=October 29, 2019 |title=HBO Max Programming: The TV & Film Titles That Will Stream On WarnerMedia's Service |url=https://deadline.com/2019/10/hbo-max-list-titles-originals-movies-tv-hbo-1202772182/ |url-status=live |archive-url=https://web.archive.org/web/20191030025646/https://deadline.com/2019/10/hbo-max-list-titles-originals-movies-tv-hbo-1202772182/ |archive-date=October 30, 2019 |access-date=October 30, 2019 |website=Deadline |language=en}}{{cite web |last=Solsman |first=Joan E. |title=HBO Max finally sets its launch: May 27 |url=https://www.cnet.com/news/hbo-max-launch-date-may-27-prices-shows-movies-free-trials-promos-friends/ |url-status=live |archive-url=https://web.archive.org/web/20200427000851/https://www.cnet.com/news/hbo-max-launch-date-may-27-prices-shows-movies-free-trials-promos-friends/ |archive-date=April 27, 2020 |access-date=April 27, 2020 |publisher=CNET |language=en}}{{cite news |last=Haselton |first=Todd |date=July 9, 2019 |title=AT&T rolls out a new, super-charged streaming service with HBO shows, 'Friends' and more |publisher=CNBC |url=https://www.cnbc.com/2019/07/09/att-hbo-max-streaming-service-will-include-friends.html |url-status=live |access-date=July 9, 2019 |archive-url=https://web.archive.org/web/20190709180146/https://www.cnbc.com/2019/07/09/att-hbo-max-streaming-service-will-include-friends.html |archive-date=July 9, 2019}} The service also includes films available through HBO's existing pay television rights that are sourced from Warner Bros. Pictures only.{{cite web |last=Whitten |first=Sarah |date=April 21, 2020 |title=Here's what will be available on HBO Max when it launches on May 27 |url=https://www.cnbc.com/2020/04/21/heres-what-will-be-available-on-hbo-max-when-it-launches-on-may-27.html |url-status=live |archive-url=https://web.archive.org/web/20200426164846/https://www.cnbc.com/2020/04/21/heres-what-will-be-available-on-hbo-max-when-it-launches-on-may-27.html |archive-date=April 26, 2020 |access-date=April 27, 2020 |publisher=CNBC |language=en}}{{cite web |last=Shaw |first=Lucas |date=September 1, 2020 |title=Netflix and Amazon Elbow Way Into Talks on Streaming Hollywood Hits |url=https://www.bloomberg.com/news/articles/2020-09-01/flush-with-cash-streaming-giants-prep-mega-bids-for-hollywood-hits |url-status=live |archive-url=https://web.archive.org/web/20200909144122/https://www.bloomberg.com/news/articles/2020-09-01/flush-with-cash-streaming-giants-prep-mega-bids-for-hollywood-hits |archive-date=September 9, 2020 |access-date=September 5, 2020 |website=Bloomberg News |quote=Universal Pictures and Sony Pictures have begun negotiating with streaming services and cable networks to license their next round of theatrical movies for home video, starting with films set to be released in 2022.}}{{cite web |last=Vlessing |first=Etan |date=March 2, 2021 |title=Lionsgate, Summit Label Films Headed to Starz for Exclusive First Window |url=https://www.hollywoodreporter.com/movies/movie-news/lionsgate-summit-label-films-headed-to-starz-for-exclusive-first-window-4141830 |url-status=live |archive-url=https://web.archive.org/web/20200426164846/https://www.hollywoodreporter.com/movies/movie-news/lionsgate-summit-label-films-headed-to-starz-for-exclusive-first-window-4141830 |archive-date=April 26, 2020 |access-date=July 14, 2021 |website=The Hollywood Reporter |language=en}}

As with HBO's other streaming platforms, HBO Go and HBO Now (but as opposed to its add-on services on Prime Video Channels, YouTube Primetime Channels and, until its removal from that platform in 2021, Apple TV Channels), Max originally did not include feeds of HBO's linear cable channels, nor does it include any content from Cinemax.{{cite web |last=Baysinger |first=Tim |date=January 15, 2020 |title=Cinemax Abandons Original Programming, Channel Will Not Be Part of HBO Max |url=https://www.thewrap.com/cinemax-programming-wont-be-on-hbo-max-channel-to-no-longer-produce-original-content/ |url-status=live |archive-url=https://web.archive.org/web/20200128031347/https://www.thewrap.com/cinemax-programming-wont-be-on-hbo-max-channel-to-no-longer-produce-original-content/ |archive-date=January 28, 2020 |access-date=January 27, 2020 |website=TheWrap}} Though Cinemax shares its film content with the linear HBO channel, and therefore the majority of films in the combined library will be on both services in different windows, these films will not necessarily be available on both Max and Cinemax at the same time.{{cite web |date=July 25, 2019 |title=HBO Max OTT platform to include live NBA and MLB |url=https://www.sportspromedia.com/news/hbo-max-ott-platform-live-turner-sport-nba-mlb/ |url-status=live |archive-url=https://web.archive.org/web/20190728222858/http://www.sportspromedia.com/news/hbo-max-ott-platform-live-turner-sport-nba-mlb |archive-date=July 28, 2019 |access-date=July 28, 2019 |website=SportsPro Media}}

On December 4, 2024, Max added a “Channels” tab offering live feeds of HBO and its linear multiplex channels (with the exception of HBO Family and HBO Latino). Initially available on a limited basis to U.S. subscribers of Max’s Ad-Free and Ultimate Ad-Free tiers using adult profiles, the feature will allow users to restart, rewind and fast-forward, and navigate between streams of the linear channel feeds directly from within the player.{{cite web|title=HBO's Cable Channels Begin Streaming on Max|url=https://www.hollywoodreporter.com/business/business-news/hbo-cable-channels-streaming-max-1236077033/|author=Rick Porter|magazine=The Hollywood Reporter|date=December 4, 2024}}{{cite web|title=Max Launches Live Feeds of HBO Programming in New In-App 'Channels' Feature|url=https://www.thewrap.com/max-live-feeds-hbo-programming-in-app-channels-feature/|author=Lucas Manfredi|website=The Wrap|date=December 4, 2024}}

First and third-party content providers for Max. Asterisk (*) denotes third parties while cross (†) denotes former providers.

{{div col|colwidth=21em}}

• 9 Story Media Group*
• A24*{{cite news |last1=Spangler |first1=Todd |title=A24 Movies to Stream Exclusively on HBO and Max Under New Deal, Including 'Priscilla' and 'Iron Claw' |url=https://variety.com/2023/tv/news/a24-hbo-max-stream-exclusively-output-deal-priscilla-iron-claw-1235824282/ |access-date=March 11, 2024 |work=Variety |date=December 6, 2023 |archive-date=March 12, 2024 |archive-url=https://web.archive.org/web/20240312001945/https://variety.com/2023/tv/news/a24-hbo-max-stream-exclusively-output-deal-priscilla-iron-claw-1235824282/ |url-status=live}}
• ABS-CBN Studios*
• AMC Networks*
• Adult Swim
• American International Pictures*
• All3Media*{{cite news |last1=Spangler |first1=Todd |title=Jeff Zucker's RedBird IMI Closes $1.45 Billion Acquisition of U.K.'s All3Media |url=https://variety.com/2024/biz/global/redbird-imi-jeff-zucker-all3media-acquisition-close-1236006184/ |access-date=May 26, 2024 |work=Variety |date=May 16, 2024 |archive-date=May 26, 2024 |archive-url=https://web.archive.org/web/20240526164352/https://variety.com/2024/biz/global/redbird-imi-jeff-zucker-all3media-acquisition-close-1236006184/ |url-status=live}}
• Animal Planet
• Amazon MGM Studios*
• Asian Food Network
• Ay Yapım*
• Bad Robot Productions*
• BBC Studios*
• Big Idea Entertainment*
• Boomerang
• Cartoon Network
• Cartoonito{{cite press release |title=WarnerMedia Expands Kids & Family Offerings on Cartoon Network and HBO Max Under New Tagline Redraw Your World |date=February 17, 2021 |url=https://pressroom.warnermedia.com/us/media-release/warnermedia-expands-kids-family-offerings-cartoon-network-and-hbo-max-under-new?language_content_entity=en&fb |access-date=February 17, 2021 |url-status=live |archive-url=https://web.archive.org/web/20210217180550/https://pressroom.warnermedia.com/us/media-release/warnermedia-expands-kids-family-offerings-cartoon-network-and-hbo-max-under-new |archive-date=February 17, 2021 |website=WarnerMedia}}
• Sesame Workshop*{{efn|Only in a few countries, while second-run rights are held by PBS Kids and YouTube Kids.}}{{cite web |date=May 28, 2020 |title=HBO Max: From DC to 'Sesame Street,' These Are All the Content Hubs on the Streaming Service |url=https://www.cheatsheet.com/entertainment/hbo-max-from-dc-to-sesame-street-these-are-all-the-content-hubs-on-the-streaming-service.html/ |url-status=live |archive-url=https://web.archive.org/web/20220326021659/https://www.cheatsheet.com/entertainment/hbo-max-from-dc-to-sesame-street-these-are-all-the-content-hubs-on-the-streaming-service.html/ |archive-date=March 26, 2022 |access-date=March 26, 2022 |website=Cheat Street}}{{cite web |title=HBO Max e Cartoonito trazem o conteúdo da Vila Sésamo |url=https://paideverdade.com.br/2022/03/25/hbo-max-trazem-o-conteudo-da-vila-sesamo/ |url-status=live |archive-url=https://web.archive.org/web/20230205030321/https://paideverdade.com.br/2022/03/25/hbo-max-trazem-o-conteudo-da-vila-sesamo/ |archive-date=February 5, 2023 |access-date=March 26, 2022 |website=Pai de Verdade |date=March 25, 2022 |language=pt}}
• Castel Film Romania*
• Castle Rock Entertainment
• Cinemax
• CJ ENM*
• Comedy Central*
• Constantin Film*
• Cooking Channel
• CNN Films
• The Criterion Collection*
• The CW
• DC Entertainment
• Destination America
• Discovery Channel
• Discovery Family/Kids
• Discovery Life
• Edko Films*
• Elevation Pictures*
• Emtek*
• Entertainment One*
• Eurosport
• Erler Film*
• Fifth Season*
• Five Star Production*
• Food Network
• GKIDS*{{cite web |title=HBO Max Adds Promare, Ride Your Wave, Re:Zero, 'Night is Short, Walk on Girl' Anime in January |url=https://www.animenewsnetwork.com/news/2020-12-24/hbo-max-adds-promare-ride-your-wave-re-zero-night-is-short-walk-on-girl-anime-in-january/.167795 |url-status=live |archive-url=https://web.archive.org/web/20210106223931/https://www.animenewsnetwork.com/news/2020-12-24/hbo-max-adds-promare-ride-your-wave-re-zero-night-is-short-walk-on-girl-anime-in-january/.167795 |archive-date=January 6, 2021 |access-date=January 8, 2021 |website=Anime News Network |language=en}}
• GMA Entertainment Group*
• GMM Grammy*
• Gravitas Ventures*
• Hanna-Barbera
• HBO
• Hello Sunshine*
• Hasbro Entertainment*
• HGTV
• HLN
• ITV Studios*
• Illumination*
• ImageMovers*
• Investigation Discovery
• Lionsgate Films*
• Magnolia Network
• Mattel Television*
• Media Asia*
• Mediacorp*
• MediaPro Pictures*
• Mei Ah Entertainment*
• Metro-Goldwyn-Mayer*
• MGM+ Studios*
• MNC Media*
• MotorTrend{{cite web |last=Spangler |first=Todd |title=MotorTrend+ Streaming Service Will Shut Down, With Most Subscribers to Be Migrated to Discovery+ |url=https://variety.com/2024/digital/news/motortrend-plus-shutting-down-discovery-plus-1235921047/ |website=Variety |date=February 23, 2024 |access-date=February 24, 2024 |archive-date=February 23, 2024 |archive-url=https://web.archive.org/web/20240223230929/https://variety.com/2024/digital/news/motortrend-plus-shutting-down-discovery-plus-1235921047/ |url-status=live}}
• MQ Studios*
• NBCUniversal*
• NFB Productions*
• New Line Cinema
• Next Entertainment World*
• Nine Entertainment*
• Nordisk Film*
• Oprah Winfrey Network
• Orion Pictures*
• Paramount Pictures*
• Pathé*
• Rapi Films*
• Regal Entertainment*
• Rooster Teeth*
• RS Group*
• Saban Films*
• Sahamongkol Film International*
• Seven West Media*
• Science Channel
• SF Studios*
• Shochiku*
• Shout! Studios*
• Showbox*
• Sky*
• SLL*
• Sony Pictures*
• StudioCanal*
• Studio Ghibli* (through GKIDS in United States)
• TBS
• Teletoon*
• TelevisaUnivision*
• TF1 Group*
• TLC
• TNT
• Toei Company*
• Toho*
• Trans Media*
• Travel Channel
• TruTV
• Turner Classic Movies
• Turner Entertainment
• TV Globo* (Latin America and the Caribbean only, except Brazil) †
• United Artists*
• Universal Pictures*
• Viva Communications*
• Warner Bros.
• Wizarding World

{{div col end}}

{{further|List of Max original programming|List of Max original films|List of Max exclusive international distribution programming}}

Original content produced will be under the banner Max Originals, including series, films, and specials. Original episodic content is released weekly, eschewing the "binge" format made popular by Netflix. Kevin Reilly stated this was to ensure that originals would remain in the spotlight for extended periods, by letting said shows "breathe" as opposed to "fading quickly after a binge and burn". He also noted that the weekly schedule helped to drive the success of past HBO shows like Succession and Chernobyl which they co-produced with Sky UK, and became hits precisely due to their staying power.{{cite web |date=October 29, 2019 |title=HBO Max Original Shows Will Release New Episodes Weekly, Won't Drop Seasons All at Once |url=https://www.slashfilm.com/570108/hbo-max-release-model/ |url-status=live |archive-url=https://web.archive.org/web/20200301115217/https://www.slashfilm.com/hbo-max-release-model/ |archive-date=March 1, 2020 |access-date=March 1, 2020 |website=/Film}}

A slate of 31 original series were planned for its first year, with plans to expand to 50 for its next year, but production timelines may have been interrupted by the COVID-19 pandemic. Max also has podcasts about the films and TV series on the service.{{cite web |last=Alexander |first=Julia |date=October 29, 2019 |title=Here's what HBO Max looks like |url=https://www.theverge.com/2019/10/29/20939183/hbo-max-interface-warnermedia-disney-netflix-launch-date-ui-gallery |url-status=live |archive-url=https://web.archive.org/web/20191030033130/https://www.theverge.com/2019/10/29/20939183/hbo-max-interface-warnermedia-disney-netflix-launch-date-ui-gallery |archive-date=October 30, 2019 |access-date=October 30, 2019 |website=The Verge |language=en}} It also produces original podcasts exclusively for the service, with Batman: The Audio Adventures being the first.{{cite web |last=Carman |first=Ashley |date=August 4, 2021 |title=HBO Max is getting its own exclusive podcasts, starting with Batman |url=https://www.theverge.com/2021/8/4/22609212/hbo-max-podcast-exclusive-batman-audio-jeffrey-wright |url-status=live |archive-url=https://web.archive.org/web/20210804190115/https://www.theverge.com/2021/8/4/22609212/hbo-max-podcast-exclusive-batman-audio-jeffrey-wright |archive-date=August 4, 2021 |access-date=September 9, 2021 |website=The Verge |language=en}}

New Warner Bros.-produced television series that have premiered on The CW since the 2019–20 season beginning with Batwoman, Nancy Drew and Katy Keene (which was cancelled in July 2020) will have their past seasons placed on Max about a month after the season finale airs on television (streaming rights to existing series remains with Netflix under an existing deal). Although the All American spin-off, All American: Homecoming, which premiered on the CW in 2022, was placed on Netflix with its parent show. On July 9, 2019, HBO Max acquired the U.S. streaming rights to Friends in a $425 million deal, and on September 17, 2019, acquired the U.S. streaming rights to The Big Bang Theory, as part of a deal that also extends TBS's off-network rights to the series through 2028.{{cite web |last=Andreeva |first=Nellie |date=September 17, 2019 |title=HBO Max Lands 'The Big Bang Theory' Streaming Rights, TBS Extends Cable Window In Mega WarnerMedia Deal |url=https://deadline.com/2019/09/hbo-max-l-the-big-bang-theory-streaming-rights-tbs-extends-cable-window-mega-deal-warnermedia-1202736725 |url-status=live |archive-url=https://web.archive.org/web/20190928231232/https://deadline.com/2019/09/hbo-max-l-the-big-bang-theory-streaming-rights-tbs-extends-cable-window-mega-deal-warnermedia-1202736725/ |archive-date=September 28, 2019 |access-date=October 3, 2019 |website=Deadline Hollywood}}

Outside of Warner Bros. Discovery, the service also offers titles from The Criterion Collection,{{cite web |last=Perez |first=Sarah |date=October 30, 2019 |title=HBO Max Will Cost $14.99 Per Month and Launch in May 2020 |url=https://techcrunch.com/2019/10/29/hbo-max-will-cost-14-99-per-month-and-will-launch-in-may-2020/ |url-status=live |archive-url=https://web.archive.org/web/20191226185314/https://techcrunch.com/2019/10/29/hbo-max-will-cost-14-99-per-month-and-will-launch-in-may-2020/ |archive-date=December 26, 2019 |access-date=December 26, 2019 |website=TechCrunch |language=en}} and has a long-term partnership with BBC Studios (which HBO had previously partnered with to create His Dark Materials). Over 700 episodes of BBC content were available on the service at launch, including the first 11 seasons of the 2005 Doctor Who revival, as well as future seasons twelve through fourteen, and a variety of other shows including The Honourable Woman, Luther, Top Gear, and the original British version of The Office. Additionally, future shows by BBC Studios will be co-produced with Max.{{cite web |last=Porter |first=Rick |date=August 1, 2019 |title='Luther,' 'Doctor Who,' U.K. 'Office' Libraries Head to HBO Max in BBC Deal |url=https://www.hollywoodreporter.com/live-feed/luther-doctor-who-uk-office-libraries-head-hbo-max-bbc-deal-1228564 |url-status=live |archive-url=https://web.archive.org/web/20190801213448/https://www.hollywoodreporter.com/live-feed/luther-doctor-who-uk-office-libraries-head-hbo-max-bbc-deal-1228564 |archive-date=August 1, 2019 |access-date=August 2, 2019 |website=The Hollywood Reporter}}

HBO also extended their existing partnership with Sesame Workshop, while moving said content to the front of the Max brand. Select episodes from all fifty seasons of Sesame Street (dating back to 1969) are available to stream on the service for the first time ever.{{cite web |date=October 3, 2019 |title=HBO Max and Sesame Workshop Announce New Content Partnership Cementing a Shared Commitment to Kids and Families |url=https://www.sesameworkshop.org/press-room/press-releases/hbo-max-and-sesame-workshop-announce-new-content-partnership-cementing |url-status=live |archive-url=https://web.archive.org/web/20200422043454/https://www.sesameworkshop.org/press-room/press-releases/hbo-max-and-sesame-workshop-announce-new-content-partnership-cementing |archive-date=April 22, 2020 |access-date=May 7, 2020 |website=Sesame Workshop}} Additionally, future seasons of Sesame Street will stream exclusively on Max until 2025, alongside Esme & Roy, and several new spin-offs starting with The Not-Too-Late Show with Elmo, Sesame Street: Mecha Builders, and The Monster at the End of This Story.{{cite web |last=Alexander |first=Julia |date=October 3, 2019 |title=HBO Max Locks Down Exclusive Access to New Sesame Street Episodes |url=https://www.theverge.com/2019/10/3/20897104/sesame-street-streaming-hbo-mwarnermedia-pbs-disney-apple-streaming-wars |url-status=live |archive-url=https://web.archive.org/web/20201113192856/https://www.theverge.com/2019/10/3/20897104/sesame-street-streaming-hbo-max-warnermedia-pbs-disney-apple-streaming-wars |archive-date=November 13, 2020 |access-date=May 26, 2020 |website=The Verge}} On March 8, 2022, WarnerMedia and Sesame Workshop announced they will plan new shows for Cartoon Network for the new original series run and a second run acquisition rights HBO Max, including Charlotte's Web, and Bea's Block as well as the animation special Sesame Street: The Nutcracker. In addition, new episodes to start of the 53rd season of Sesame Street and spin-offs will be available to stream on HBO Max in selecting Asian territories while holding the second run acquisition rights to replace PBS, more than a new first run for Cartoon Network.{{cite press release |title=WarnerMedia Kids & Family and Sesame Workshop Expand Content Partnership with New Animated Adventures and Fresh Takes on Family Classics |date=March 8, 2022 |publisher=Sesame Workshop |url=http://www.thefutoncritic.com/news/2022/03/08/warnermedia-kids-and-family-and-sesame-workshop-expand-content-partnership-with-new-animated-adventures-and-fresh-takes-on-family-classics-722114/20220308warnermedia01/ |access-date=April 2, 2022 |via=The Futon Critic}}

Max has acquired the streaming rights to several Comedy Central series, including South Park, Awkwafina Is Nora from Queens, South Side, and The Other Two; with the latter two becoming Max Original series.{{cite web |last=Andreeva |first=Nellie |date=August 13, 2020 |title='The Other Two' & 'South Side' Move to HBO Max, Streamer Nabs 'Awkwafina Is Nora from Queens' SVOD Rights in Comedy Central Prods. Deal |url=https://deadline.com/2020/08/comedy-central-the-other-two-south-side-hbo-max-originals-awkwafina-is-nora-from-queens-svod-rights-1203012460/ |url-status=live |archive-url=https://web.archive.org/web/20200823235557/https://deadline.com/2020/08/comedy-central-the-other-two-south-side-hbo-max-originals-awkwafina-is-nora-from-queens-svod-rights-1203012460/ |archive-date=August 23, 2020 |access-date=August 24, 2020}}

In November 2021, HBO Max acquired the rights to Globo's telenovelas and series for Latin America and the Caribbean outside of Brazil.{{cite web |date=November 24, 2021 |title=Globo fecha acordo e HBO Max vai exibir novelas e séries da emissora |url=https://www.tvpop.com.br/31032/globo-fecha-acordo-e-hbo-max-vai-exibir-novelas-e-series-da-emissora/ |url-status=live |archive-url=https://web.archive.org/web/20211124174910/https://www.tvpop.com.br/31032/globo-fecha-acordo-e-hbo-max-vai-exibir-novelas-e-series-da-emissora/ |archive-date=November 24, 2021 |access-date=November 24, 2021}}

In February 2022, Sony Pictures and WarnerMedia announced that they will extend their agreement to carry films from its subsidiary companies in its Central and Eastern Europe pay television window rights window along with the library of television series produced by its sister company Sony Pictures Television Studios, the deal will also include the rights to its releases beginning in 2022 for broadcasting on its channels and will be streaming it on HBO Max throughout Central and Eastern Europe.{{cite web |last=Ramachandran |first=Naman |date=February 10, 2022 |title=Sony, WarnerMedia Set Blockbuster Film Deal for HBO Max Central Europe |url=https://variety.com/2022/tv/global/sony-hbo-max-central-europe-film-deal-spider-man-ghostbusters-1235176770/ |url-status=live |archive-url=https://web.archive.org/web/20220319194806/https://variety.com/2022/tv/global/sony-hbo-max-central-europe-film-deal-spider-man-ghostbusters-1235176770/ |archive-date=March 19, 2022 |access-date=February 18, 2022 |website=Variety}}

The service also features many hubs for animated programming, drawing largely from the libraries of Warner Bros. Animation (including the Looney Tunes franchise and Hanna-Barbera productions, such as Scooby-Doo, Tom and Jerry and Tex Avery's cartoons as well) and Cartoon Network, along with Adult Swim. Original animated series (including the Adventure Time epilogue specials Adventure Time: Distant Lands, Jellystone!, Looney Tunes Cartoons, continuations of Infinity Train, and Summer Camp Island, and a reboot of The Boondocks produced by Sony Pictures Animation) for both network sections were also announced for HBO Max,{{cite web |last=Hipes |first=Patrick |date=October 29, 2019 |title=HBO Max Sets New Looney Tunes, Hanna-Barbera Cartoons, Robert Zemeckis Hybrid Series 'Tooned Out', More For Kids & Family Slate |url=https://deadline.com/2019/10/hbo-max-looney-tunes-jellystone-the-fungies-tig-n-seek-kids-family-series-1202771895/ |url-status=live |archive-url=https://web.archive.org/web/20200507161215/https://deadline.com/2019/10/hbo-max-looney-tunes-jellystone-the-fungies-tig-n-seek-kids-family-series-1202771895/ |archive-date=May 7, 2020 |website=Deadline Hollywood}}{{cite web |date=October 30, 2019 |title=Warnermedia's Streaming Service HBO Max Is Going To Be Jam-Packed With Animation |url=https://www.cartoonbrew.com/streaming/warnermedias-streaming-service-hbo-max-is-going-to-be-packed-with-animation-181633.html |url-status=live |archive-url=https://web.archive.org/web/20200423035404/https://www.cartoonbrew.com/streaming/warnermedias-streaming-service-hbo-max-is-going-to-be-packed-with-animation-181633.html |archive-date=April 23, 2020 |access-date=March 9, 2020 |website=Cartoon Brew}} and the service beat out competitors to acquire exclusive domestic streaming rights to South Park and its next three seasons for $500 million–with first-run episodes being added 24 hours after their premiere on Comedy Central.{{cite web |last=Hayes |first=Dade |date=October 29, 2019 |title='South Park' Vault And 3 New Seasons Go To HBO Max In Split Deal With Viacom |url=https://deadline.com/2019/10/south-park-vault-3-new-seasons-hbo-max-split-deal-with-viacom-1202771732/ |url-status=live |archive-url=https://web.archive.org/web/20191029231515/https://deadline.com/2019/10/south-park-vault-3-new-seasons-hbo-max-split-deal-with-viacom-1202771732/ |archive-date=October 29, 2019 |access-date=October 30, 2019 |website=Deadline |language=en}} Fellow Otter Media company Rooster Teeth also contributes content, with season two of Gen:Lock to be a timed exclusive for HBO Max.{{cite web |date=October 24, 2019 |title='Gen:Lock' Renewed for Season 2 as HBO Max, Rooster Teeth Set First Partnership |url=https://www.hollywoodreporter.com/live-feed/genlock-renewed-season-2-hbo-max-rooster-teeth-1249763 |url-status=live |archive-url=https://web.archive.org/web/20200424152405/https://www.hollywoodreporter.com/live-feed/genlock-renewed-season-2-hbo-max-rooster-teeth-1249763 |archive-date=April 24, 2020 |access-date=May 1, 2020 |website=The Hollywood Reporter |language=en}}

All eight films in the Harry Potter series were available to stream on the service on launch day, despite earlier reports indicating that the films, although produced by Warner Bros., would not be available due to a prior broadcast rights agreement with NBCUniversal.{{cite magazine |last=Nick Romano |date=May 27, 2020 |title=All eight Harry Potter films magically arrive on HBO Max for platform launch |url=https://ew.com/movies/harry-potter-films-hbo-max/ |url-status=live |archive-url=https://web.archive.org/web/20200529093051/https://ew.com/movies/harry-potter-films-hbo-max/ |archive-date=May 29, 2020 |access-date=May 27, 2020 |magazine=Entertainment Weekly}} It was later announced that the films would be removed on August 25 and made available on NBCUniversal's streaming service Peacock.{{cite web |last=Spangler |first=Todd |date=July 20, 2020 |title=All Eight 'Harry Potter' Movies Are Leaving HBO Max Next Month |url=https://variety.com/2020/digital/news/hbo-max-expiring-harry-potter-movies-1234711239/ |url-status=live |archive-url=https://web.archive.org/web/20200721150709/https://variety.com/2020/digital/news/hbo-max-expiring-harry-potter-movies-1234711239/ |archive-date=July 21, 2020 |access-date=July 22, 2020 |website=Variety |language=en}} However, it officially brought them back on September 1, 2021, after an adjustment in the agreement.{{cite news |last=Spangler |first=Todd |date=August 26, 2021 |title=All 'Harry Potter' Movies Streaming on HBO Max Starting Sept. 1, After Flying Off NBCU's Peacock |work=Variety |url=https://variety.com/2021/digital/news/harry-potter-streaming-hbo-max-1235049603/ |url-status=live |access-date=September 25, 2021 |archive-url=https://web.archive.org/web/20210925102406/https://variety.com/2021/digital/news/harry-potter-streaming-hbo-max-1235049603/ |archive-date=September 25, 2021}} On May 29, 2020, HBO Max acquired the exclusive streaming rights to The Big Bang Theory spin-off Young Sheldon.{{cite web |last=Thorne |first=Will |date=May 29, 2020 |title=HBO Max Acquires 'Young Sheldon' Streaming Rights |url=https://variety.com/2020/tv/news/young-sheldon-big-bang-theory-streaming-rights-hbo-max-1234620020/ |url-status=live |archive-url=https://web.archive.org/web/20200529202629/https://variety.com/2020/tv/news/young-sheldon-big-bang-theory-streaming-rights-hbo-max-1234620020/ |archive-date=May 29, 2020 |access-date=June 2, 2020 |website=Variety |language=en}}

On June 9, 2020, Gone with the Wind was temporarily removed from HBO Max's library amid the George Floyd protests, following an op-ed in the Los Angeles Times by 12 Years a Slave screenwriter John Ridley.{{cite web |date=June 8, 2020 |title=John Ridley: Why HBO Max should remove 'Gone With the Wind' for now |url=https://www.latimes.com/opinion/story/2020-06-08/hbo-max-racism-gone-with-the-wind-movie |url-status=live |archive-url=https://web.archive.org/web/20200616031830/https://www.latimes.com/opinion/story/2020-06-08/hbo-max-racism-gone-with-the-wind-movie |archive-date=June 16, 2020 |access-date=June 15, 2020 |website=Los Angeles Times |language=en-US}}{{cite web |last=Fleming |first=Mike Jr. |date=June 12, 2020 |title=After His Op-Ed Got 'Gone With The Wind' Pulled From HBO Max, John Ridley Ponders Permanent Hollywood Change As ABC Re-Airs His L.A. Riots Docu 'Let It Fall' – Deadline Q&A |url=https://deadline.com/2020/06/john-ridley-gone-with-the-wind-hbo-max-los-angeles-riots-abc-airing-let-it-fall-1202957988/ |url-status=live |archive-url=https://web.archive.org/web/20200615075518/https://deadline.com/2020/06/john-ridley-gone-with-the-wind-hbo-max-los-angeles-riots-abc-airing-let-it-fall-1202957988/ |archive-date=June 15, 2020 |access-date=June 15, 2020 |website=Deadline |language=en}} On June 25, the film returned in its original form with, as suggested by Ridley, a new introduction by Turner Classic Movies host Jacqueline Stewart discussing the film's treatments of the American Civil War, the Reconstruction era, and American slavery of African people.{{cite web |last=Vanacker |first=Rebecca |date=June 9, 2020 |title=HBO Max Silently Removes Gone With The Wind |url=https://screenrant.com/hbo-max-removes-gone-wind-protests-racist/ |url-status=live |archive-url=https://web.archive.org/web/20200610024650/https://screenrant.com/hbo-max-removes-gone-wind-protests-racist/ |archive-date=June 10, 2020 |access-date=June 9, 2020 |website=ScreenRant}}{{cite web |last=Tapp |first=Tom |date=June 9, 2020 |title=HBO Max Removes 'Gone With the Wind' From Streaming Platform, Says Film Will Return With "Discussion Of Its Historical Context" |url=https://deadline.com/2020/06/hbo-max-removes-gone-with-the-wind-1202955106/ |url-status=live |archive-url=https://web.archive.org/web/20200610035615/https://deadline.com/2020/06/hbo-max-removes-gone-with-the-wind-1202955106/ |archive-date=June 10, 2020 |access-date=June 10, 2020 |website=Deadline}}{{cite news |last=Bailey |first=Jason |date=June 25, 2020 |title='Gone With the Wind' Returns to HBO Max With a Few Additions |work=The New York Times |url=https://www.nytimes.com/2020/06/25/movies/gone-with-the-wind-hbo-max.html |url-status=live |access-date=July 1, 2020 |archive-url=https://web.archive.org/web/20200701192052/https://www.nytimes.com/2020/06/25/movies/gone-with-the-wind-hbo-max.html |archive-date=July 1, 2020}}

On June 27, 2020, it was revealed that DC Universe original Harley Quinn would stream its first two seasons on HBO Max.{{cite web |title=Harley Quinn Coming Soon to HBO Max |url=https://comicbook.com/tv-shows/news/harley-quinn-animated-series-coming-to-hbo-max/ |url-status=live |archive-url=https://web.archive.org/web/20200713074710/https://comicbook.com/tv-shows/news/harley-quinn-animated-series-coming-to-hbo-max/ |archive-date=July 13, 2020 |access-date=July 8, 2020 |website=TV Shows |date=June 27, 2020}} On June 29, 2020, HBO Max secured the exclusive streaming rights of the Oprah Winfrey Network series David Makes Man.{{cite web |last=Thorne |first=Will |date=June 29, 2020 |title='David Makes Man' Streaming Rights Acquired by HBO Max |url=https://variety.com/2020/tv/news/david-makes-man-streaming-rights-hbo-max-1234693340/ |url-status=live |archive-url=https://web.archive.org/web/20200705022044/https://variety.com/2020/tv/news/david-makes-man-streaming-rights-hbo-max-1234693340/ |archive-date=July 5, 2020 |access-date=July 8, 2020}} On September 18, 2020, it was announced that all DC Universe content would be migrating to HBO Max, including original shows like Titans and Young Justice, which will have their newest seasons air exclusively on the service. In addition, both Doom Patrol and Harley Quinn have been renewed for third seasons exclusively for the service.{{cite web |date=September 18, 2020 |title=DC Universe transforms into DC Universe Infinite, the ultimate comic book subscription service |url=https://www.dccomics.com/blog/2020/09/18/dc-universe-transforms-into-dc-universe-infinite-the-ultimate-comic-book |url-status=live |archive-url=https://web.archive.org/web/20200920093438/https://www.dccomics.com/blog/2020/09/18/dc-universe-transforms-into-dc-universe-infinite-the-ultimate-comic-book |archive-date=September 20, 2020 |access-date=September 18, 2020 |website=DC |language=en}}{{cite web |last=Otterson |first=Joe |date=September 18, 2020 |title='Harley Quinn' Renewed for Season 3 at HBO Max, DC Universe Transitions Out of Scripted Originals |url=https://variety.com/2020/tv/news/harley-quinn-renewed-season-3-hbo-max-dc-universe-1234774781/ |url-status=live |archive-url=https://web.archive.org/web/20201001082847/https://variety.com/2020/tv/news/harley-quinn-renewed-season-3-hbo-max-dc-universe-1234774781/ |archive-date=October 1, 2020 |access-date=September 18, 2020 |website=Variety |language=en}}

On October 28, 2020, it was announced that the 1990s series Tiny Toon Adventures would be rebooted for Cartoon Network and HBO Max as Tiny Toons Looniversity, featuring older versions of the characters. Steven Spielberg is expected to return as executive producer. The show was given a two-season order.{{cite web |last=Otterson |first=Joe |date=October 28, 2020 |title='Tiny Toon Adventures' Reboot, Genndy Tartakovsky Series Ordered at HBO Max and Cartoon Network |url=https://variety.com/2020/tv/news/tiny-toon-adventures-reboot-genndy-tartakovsky-unicorns-warriors-eternal-hbo-max-1234817737/ |url-status=live |archive-url=https://web.archive.org/web/20201028170454/https://variety.com/2020/tv/news/tiny-toon-adventures-reboot-genndy-tartakovsky-unicorns-warriors-eternal-hbo-max-1234817737/ |archive-date=October 28, 2020 |access-date=October 28, 2020 |website=Variety}}

In February 2021, it was announced that WarnerMedia's international preschool brand Cartoonito would launch in the United States via Cartoon Network and HBO Max later in the year, with a slate of 50 series by 2023.{{cite web |last=Goldberg |first=Lesley |date=February 17, 2021 |title=Cartoon Network, HBO Max Double Down on Preschool Fare |url=https://www.hollywoodreporter.com/live-feed/cartoon-network-hbo-max-double-down-on-preschool-fare |url-status=live |archive-url=https://web.archive.org/web/20210217231532/https://www.hollywoodreporter.com/live-feed/cartoon-network-hbo-max-double-down-on-preschool-fare |archive-date=February 17, 2021 |access-date=February 18, 2021 |website=The Hollywood Reporter}}{{cite web |title=State of the Biz: The rising power of under-fives |url=https://kidscreen.com/2022/03/23/state-of-the-biz-the-rising-power-of-under-fives/ |url-status=live |archive-url=https://web.archive.org/web/20220710230000/https://kidscreen.com/2022/03/23/state-of-the-biz-the-rising-power-of-under-fives/ |archive-date=July 10, 2022 |access-date=July 10, 2022 |website=Kidscreen}}

In June 2021, HBO Max ordered a pilot from John Wells and Animal Kingdom writer Matt Kester for Ke Nui Road, an action drama following a team of lifeguards in the North Shore of O'ahu, Hawaii.{{Cite web |last=White |first=Peter |date=June 28, 2021 |title=John Wells & Matt Kester's Lifeguard Drama Ke Nui Road Picked Up To Pilot At HBO Max |url=https://deadline.com/2021/06/john-wells-matt-kester-lifeguard-drama-ken-nui-road-pilot-hbo-max-1234783059 |access-date=October 18, 2023 |website=Deadline Hollywood}} HBO Max would not go forward with the series, and it would instead be given a series order by Fox as Rescue: HI-Surf.{{cite web |last=Otterson |first=Joe |date=January 18, 2024 |title=Fox Sets Cast for Lifeguard Drama Series Rescue: Hi Surf |url=https://variety.com/2024/tv/news/fox-lifeguard-drama-rescue-hi-surf-cast-1235877059/ |url-status=live |archive-url=https://web.archive.org/web/20240118231523/https://variety.com/2024/tv/news/fox-lifeguard-drama-rescue-hi-surf-cast-1235877059/ |archive-date=January 18, 2024 |access-date=January 18, 2024 |website=Variety}}

In August 2021, Funimation, a subsidiary of Sony, purchased Crunchyroll from AT&T for $1.175 billion, with the intent to create a combined service that caters to anime entertainment.{{cite magazine |last=D'Anstasio |first=Cecelia |date=August 31, 2021 |title=Welcome to the Era of Big Anime |url=https://www.wired.com/story/funimation-crunchyroll-big-anime-era-is-here/ |url-status=live |magazine=Wired |archive-url=https://web.archive.org/web/20220101193610/https://www.wired.com/story/funimation-crunchyroll-big-anime-era-is-here/ |archive-date=January 1, 2022 |access-date=January 3, 2022}} On January 1, 2022, HBO Max removed the Crunchyroll hub, instead redirecting subscribers to a "global animation" page that combines selected anime with other international animated films. Since then, the service has slowly started to remove anime from Crunchyroll's line up.{{cite web |last=Valentine |first=Evan |date=December 3, 2021 |title=HBO Max Set to Lose Crunchyroll Next Year |url=https://comicbook.com/anime/news/hbo-max-drops-crunchyroll-2022/ |url-status=live |archive-url=https://web.archive.org/web/20220104043005/https://comicbook.com/anime/news/hbo-max-drops-crunchyroll-2022/ |archive-date=January 4, 2022 |access-date=January 3, 2022 |website=Comic Book}}

On November 22, 2021, Disney and WarnerMedia reached a deal to amend the pre-existing contract HBO had with 20th Century Studios to allow Disney+ or Hulu and HBO Max to share the streaming rights to half of 20th Century Studios' and Searchlight Pictures' 2022 theatrical slate in the United States during the pay-one window, with Ron's Gone Wrong being the first film under the deal, becoming available on both Disney+ and HBO Max on December 15, 2021.{{cite web |last=Spangler |first=Todd |date=November 22, 2021 |title=Disney, WarnerMedia Carve Up Fox Film Slate Streaming Rights Through End of 2022 (EXCLUSIVE) |url=https://variety.com/2021/digital/news/disney-warnermedia-fox-movies-streaming-2022-1235117329/ |url-status=live |archive-url=https://web.archive.org/web/20220531221143/https://variety.com/2021/digital/news/disney-warnermedia-fox-movies-streaming-2022-1235117329/ |archive-date=May 31, 2022 |access-date=December 21, 2021 |website=Variety}} Disney will still have full streaming rights to any 20th Century Studios and Searchlight Pictures films produced for Disney+ or Hulu, while the Disney deal with WarnerMedia for streaming 20th Century Studios and Searchlight Pictures films on HBO Max ended in 2022, with Disney+ and Hulu assuming the full pay-one rights to those films in the future.

On February 15, 2022, it was announced that first-run episodes of South Park would move to Paramount+ beginning with season 27 in 2024, and the series library would move from HBO Max to the service in the United States in 2025.{{cite web |last=Hailu |first=Selome |date=February 15, 2022 |title='South Park' to Stream Exclusively on Paramount Plus After HBO Max Deal Ends |url=https://variety.com/2022/tv/news/south-park-stream-paramount-plus-1235182902/ |url-status=live |archive-url=https://web.archive.org/web/20220509025129/https://variety.com/2022/tv/news/south-park-stream-paramount-plus-1235182902/ |archive-date=May 9, 2022 |access-date=May 9, 2022 |website=Variety |language=en-US}}

On August 4, 2022, it was announced that selected Magnolia Network programs would become available on HBO Max in September 2022. Discovery+ will remain the main streaming home of its programming.{{cite web |last=Weprin |first=Alex |date=August 4, 2022 |title=Magnolia Network Shows Go to HBO Max and CNN Originals Go to Discovery+ as Warner Bros. Discovery Keeps Streaming Services Separate, For Now |url=https://www.hollywoodreporter.com/tv/tv-news/magnolia-network-hbo-max-cnn-originals-discovery-plus-1235192708/ |url-status=live |archive-url=https://web.archive.org/web/20220804192438/https://www.hollywoodreporter.com/tv/tv-news/magnolia-network-hbo-max-cnn-originals-discovery-plus-1235192708/ |archive-date=August 4, 2022 |access-date=August 4, 2022 |website=The Hollywood Reporter |language=en-US}}{{cite web |last=Maas |first=Jennifer |date=August 4, 2022 |title='Fixer Upper' and Other Magnolia Network Shows Coming to HBO Max in September (EXCLUSIVE) |url=https://variety.com/2022/tv/news/fixer-upper-chip-joanna-gaines-magnolia-hbo-max-1235332338/ |url-status=live |archive-url=https://web.archive.org/web/20220804185601/https://variety.com/2022/tv/news/fixer-upper-chip-joanna-gaines-magnolia-hbo-max-1235332338/ |archive-date=August 4, 2022 |access-date=August 4, 2022 |website=Variety |language=en-US}}

On October 7, 2022, HBO Max announced Harley Quinn: A Very Problematic Valentine's Day Special, which premiered on February 23, 2023.{{cite web |last=Mitovich |first=Matt Webb |date=October 7, 2022 |title=Harley Quinn Valentine's Special Set for February, Will Also Check In on Superman/Lois and Other Couples |url=https://tvline.com/2022/10/07/harley-quinn-valentines-special-release-date-february-2023/ |url-status=live |archive-url=https://web.archive.org/web/20221014095608/https://tvline.com/2022/10/07/harley-quinn-valentines-special-release-date-february-2023/ |archive-date=October 14, 2022 |access-date=October 12, 2022 |website=TVLine |language=en-US}}

With the announced rebrand of HBO Max as Max, WBD announced several new projects, including a television series adaptation of Harry Potter planned to premiere in the 2025–26 season and run for ten years, and It: Welcome to Derry—a prequel series to Andy Muschietti's film adaptation of It. It also announced the animated series Gremlins: Secrets of the Mogwai and Tiny Toons Looniversity, with the former premiering alongside the rebrand on May 23, 2023.{{cite web |last=Tapp |first=Tom |date=April 13, 2023 |title='Harry Potter' TV Series On Max: Everything We Know About The Cast, Release Date, What J.K. Rowling Says & More |url=https://deadline.com/2023/04/harry-potter-tv-series-max-release-date-cast-1235323284/ |url-status=live |archive-url=https://web.archive.org/web/20230429224558/https://deadline.com/2023/04/harry-potter-tv-series-max-release-date-cast-1235323284/ |archive-date=April 29, 2023 |access-date=April 29, 2023 |website=Deadline |language=en-US}}{{cite web |last=D'Alessandro |first=Anthony |date=April 14, 2023 |title=Max 'It' Prequel Series 'Welcome To Derry' Welcomes Madeleine Stowe & Stephen Rider |url=https://deadline.com/2023/04/it-prequel-series-welcome-to-derry-welcomes-madeleine-stowe-stephen-rider-1235325970/ |url-status=live |archive-url=https://web.archive.org/web/20230425211450/https://deadline.com/2023/04/it-prequel-series-welcome-to-derry-welcomes-madeleine-stowe-stephen-rider-1235325970/ |archive-date=April 25, 2023 |access-date=April 29, 2023 |website=Deadline |language=en-US}}{{cite web |last=White |first=Peter |date=April 12, 2023 |title=Max Rebrand Sees Warner Bros. Discovery Return To Kids Space With Reboots & New Parental Controls |url=https://deadline.com/2023/04/max-rebrand-sees-warner-bros-discovery-return-to-kids-space-1235323643/ |url-status=live |archive-url=https://web.archive.org/web/20230429233949/https://deadline.com/2023/04/max-rebrand-sees-warner-bros-discovery-return-to-kids-space-1235323643/ |archive-date=April 29, 2023 |access-date=April 29, 2023 |website=Deadline |language=en-US}}

On October 2, 2024, WBD renewed its contract with professional wrestling promotion All Elite Wrestling (AEW), adding digital rights in the United States to simulcast its weekly television programs Dynamite and Collision on Max beginning in January 2025, and library content such as past episodes and pay-per-view (PPV) events. Later in 2025, Max subscribers will also be able to purchase and stream AEW PPVs through the platform at a discount. While they will be still sold via other outlets and partners (such as television providers), promotion will be focused exclusively on Max.{{cite web |last=Otterson |first=Joe |date=2024-10-02 |title=AEW to Stream on Max Following New Multi-Year Rights Deal With Warner Bros. Discovery |url=https://variety.com/2024/tv/news/aew-stream-on-max-rights-deal-warner-bros-discovery-1236166277/ |access-date=2024-10-05 |website=Variety |language=en-US}}{{cite web |title=Even More On AEW-WBD Media Deal, Details On AEW Rampage's Fate |url=https://411mania.com/wrestling/more-aew-wbd-media-rights-deal-equity-stake/ |access-date=2024-10-22 |website=411Mania |language=en-US}}{{cite web |title=AEW Announces MAX Streaming Details, Past Events To Be Available At Launch |url=https://411mania.com/wrestling/aew-announces-max-streaming-details/ |access-date=2025-03-26 |website=411Mania |language=en-US}}{{cite web |title=Tony Khan Confirms Final AEW Rampage 'For The Foreseeable Future' |url=https://www.fightful.com/wrestling/tony-khan-confirms-final-aew-rampage-foreseeable-future |access-date=2025-01-21 |website=Fightful |language=en}}

In late 2020, due to the COVID-19 pandemic, WarnerMedia moved two Warner Bros. films originally intended as major theatrical releases to either exclusive or simultaneous releases on HBO Max. The Witches was released exclusively on HBO Max in the U.S. on October 22,{{cite news |last=Holt |first=Kris |title='The Witches' skips theaters for an HBO Max debut on October 22nd |language=en |work=Engadget |url=https://www.engadget.com/the-witches-release-date-hbo-max-anne-hathaway-robert-zemeckis-145900255.html |url-status=live |access-date=November 1, 2020 |archive-url=https://web.archive.org/web/20201007230841/https://www.engadget.com/the-witches-release-date-hbo-max-anne-hathaway-robert-zemeckis-145900255.html |archive-date=October 7, 2020}} and Wonder Woman 1984 debuted simultaneously in North American theaters and on HBO Max on December 25, although the latter was initially only available on the service for a month.{{cite web |last=D'Alessandro |first=Anthony |date=November 18, 2020 |title='Wonder Woman 1984' Going In Theatres & HBO Max On Christmas Day, Unprecedented For A Superhero Tentpole |url=https://deadline.com/2020/11/wonder-woman-1984-going-in-theaters-hbo-max-on-christmas-day-1234618288/ |url-status=live |archive-url=https://web.archive.org/web/20201118235549/https://deadline.com/2020/11/wonder-woman-1984-going-in-theaters-hbo-max-on-christmas-day-1234618288/ |archive-date=November 18, 2020 |access-date=November 19, 2020 |website=Deadline}} Week-long free trials were discontinued in December 2020.{{cite web |last=Clark |first=Mitchell |date=December 4, 2020 |title=Hope you weren't planning to watch Wonder Woman 1984 with an HBO Max free trial |url=https://www.theverge.com/2020/12/4/22154553/hbo-max-ditches-one-week-free-trial-ahead-of-wonder-woman-1984 |url-status=live |archive-url=https://web.archive.org/web/20201205171840/https://www.theverge.com/2020/12/4/22154553/hbo-max-ditches-one-week-free-trial-ahead-of-wonder-woman-1984 |archive-date=December 5, 2020 |access-date=December 5, 2020 |website=The Verge |language=en}}

On December 3, 2020, it was announced that the studio's entire 2021 film lineup would see a simultaneous theatrical release and a one-month limited release on the streaming service, starting with The Little Things on January 29.{{cite web |date=January 30, 2021 |title=When Does 'The Little Things' Leave HBO Max? |url=https://collider.com/the-little-things-leaving-hbo-max-when-date/ |url-status=live |archive-url=https://web.archive.org/web/20210205190632/https://collider.com/the-little-things-leaving-hbo-max-when-date/ |archive-date=February 5, 2021 |access-date=February 17, 2021 |website=Collider |language=en-US}} Subsequent films released under the same-day theatrical/streaming window to date were Judas and the Black Messiah (February 12),{{cite web |last=Webb |first=Kevin |title=How to watch 'Judas and the Black Messiah' starring Daniel Kaluuya on HBO Max |url=https://www.businessinsider.com/how-to-watch-judas-and-the-black-messiah |url-status=live |archive-url=https://web.archive.org/web/20210216233244/https://www.businessinsider.com/how-to-watch-judas-and-the-black-messiah |archive-date=February 16, 2021 |access-date=February 17, 2021 |website=Business Insider}}{{cite web |last=Etienne |first=Vanessa |date=February 11, 2021 |title=Here's How You Can Watch 'Judas and the Black Messiah' |url=https://www.menshealth.com/entertainment/a35482746/how-to-watch-judas-and-the-black-messiah/ |url-status=live |archive-url=https://web.archive.org/web/20210216142600/https://www.menshealth.com/entertainment/a35482746/how-to-watch-judas-and-the-black-messiah/ |archive-date=February 16, 2021 |access-date=February 17, 2021 |website=Men's Health |language=en-US}} Tom and Jerry (February 26), Godzilla vs. Kong (March 31), Mortal Kombat (April 23), Those Who Wish Me Dead (May 14), The Conjuring: The Devil Made Me Do It (June 4), In the Heights (June 10), Space Jam: A New Legacy (July 16), The Suicide Squad (August 5), Reminiscence (August 20), Malignant (September 10), Cry Macho (September 17), The Many Saints of Newark (October 1), Dune (October 22), King Richard (November 19), and The Matrix Resurrections (December 22). Standard release windows applied to each film after their initial limited-run streaming release on the service; HBO Max would then reassume streaming rights to the aforementioned Warner Bros. films upon their respective pay television premieres on the linear HBO service in mid-to-late 2021 or 2022, depending on the scheduled start of their individual HBO exhibition agreements.{{cite web |last=D'Alessandro |first=Anthony |date=December 3, 2020 |title=Warner Bros Sets Entire 2021 Movie Slate To Debut On HBO Max Along With Cinemas In Seismic Windows Model Shakeup |url=https://deadline.com/2020/12/warner-bros-2021-movie-slate-hbo-max-matrix-4-dune-in-the-heights-1234649760/ |url-status=live |archive-url=https://web.archive.org/web/20201203194850/https://deadline.com/2020/12/warner-bros-2021-movie-slate-hbo-max-matrix-4-dune-in-the-heights-1234649760/ |archive-date=December 3, 2020 |access-date=December 14, 2020 |website=Deadline |language=en-US}}{{cite web |last=Whitbrook |first=James |date=December 3, 2020 |title=Every 2021 Warner Bros Film Will Stream on HBO Max for Free |url=https://io9.gizmodo.com/every-2021-warner-bros-film-will-stream-on-hbo-max-for-1845800868 |url-status=live |archive-url=https://web.archive.org/web/20201206122833/https://io9.gizmodo.com/every-2021-warner-bros-film-will-stream-on-hbo-max-for-1845800868 |archive-date=December 6, 2020 |access-date=December 7, 2020 |website=Gizmodo}}

This decision, called "Project Popcorn" within Warner Bros.,{{cite web |last=D'Alessandro |first=Anthony |date=January 3, 2022 |title=With Tentpoles Bound To Surge The 2022 Box Office, The Great Theatrical-Streaming Day & Date Experiment Goes Out Like A Dud In 2021 |url=https://deadline.com/2022/01/2022-box-office-theatrical-streaming-day-date-experiment-1234902774/ |url-status=live |archive-url=https://web.archive.org/web/20220103194518/https://deadline.com/2022/01/2022-box-office-theatrical-streaming-day-date-experiment-1234902774/ |archive-date=January 3, 2022 |access-date=January 3, 2022}} was met with backlash from filmmakers, production companies, the Directors Guild of America, the Creative Artists Agency, and movie theater owners as Warner Bros. had not informed anyone about their plan ahead of the announcement.{{cite web |date=December 8, 2020 |title=Christopher Nolan Rips HBO Max as "Worst Streaming Service," Denounces Warner Bros.' Plan |url=https://www.hollywoodreporter.com/news/christopher-nolan-rips-hbo-max-as-worst-streaming-service-denounces-warner-bros-plan |url-status=live |archive-url=https://web.archive.org/web/20201210140654/https://www.hollywoodreporter.com/news/christopher-nolan-rips-hbo-max-as-worst-streaming-service-denounces-warner-bros-plan |archive-date=December 10, 2020 |access-date=December 14, 2020 |website=The Hollywood Reporter}}{{cite web |date=December 7, 2020 |title='Dune' Producer Legendary Entertainment May Sue Warner Bros. Over HBO Max Deal |url=https://variety.com/2020/film/news/legendary-entertainment-warner-bros-hbo-max-deal-dune-godzilla-1234847605/ |url-status=live |archive-url=https://web.archive.org/web/20201211055233/https://variety.com/2020/film/news/legendary-entertainment-warner-bros-hbo-max-deal-dune-godzilla-1234847605/ |archive-date=December 11, 2020 |access-date=December 7, 2020 |website=Variety |language=en-US}}{{cite news |last=McNary |first=Dave |author-link=Dave McNary |date=December 9, 2020 |title=Directors Guild Criticizes Warner Bros. Over HBO Max Deal |language=en-US |work=Variety |url=https://variety.com/2020/film/news/directors-guild-warner-bros-hbo-max-deal-1234849614/ |url-status=live |access-date=December 9, 2020 |archive-url=https://web.archive.org/web/20201211015238/https://variety.com/2020/film/news/directors-guild-warner-bros-hbo-max-deal-1234849614/ |archive-date=December 11, 2020}}{{cite web |last=McNary |first=Dave |author-link=Dave McNary |date=December 10, 2020 |title=CAA President Blasts WarnerMedia Streaming Plan: 'You Are Trying to Take Advantage of Our Clients' |url=https://variety.com/2020/film/news/caa-blasts-warner-bros-hbo-max-1234851004/ |url-status=live |archive-url=https://web.archive.org/web/20201211210529/https://variety.com/2020/film/news/caa-blasts-warner-bros-hbo-max-1234851004/ |archive-date=December 11, 2020 |access-date=December 10, 2020 |website=Variety |language=en-US}}{{cite web |last=D'Alessandro |first=Anthony |date=December 3, 2020 |title=AMC Boss Adam Aron Slams Warner Bros HBO Max 2021 Theatrical Window Concept: Studio Sacrificing "Considerable" Profit |url=https://deadline.com/2020/12/amc-responds-to-hbo-max-warner-bros-theatrical-model-2021-suicide-squad-matrix-4-dune-1234650125/ |url-status=live |archive-url=https://web.archive.org/web/20201210042903/https://deadline.com/2020/12/amc-responds-to-hbo-max-warner-bros-theatrical-model-2021-suicide-squad-matrix-4-dune-1234650125/ |archive-date=December 10, 2020 |access-date=December 14, 2020 |website=Deadline |language=en-US}} Viewership of the films varied, with Mortal Kombat reaching 3.8 million, The Conjuring: The Devil Made Me Do It totaling 1.6 million, and In the Heights totaling 693,000 (according to Samba TV, as WarnerMedia does not report viewership numbers for HBO Max).{{cite news |last=D'Alessandro |first=Anthony |date=June 14, 2021 |title='In The Heights' Has Slow Start On HBO Max In Addition To Soft Box Office Opening, Samba TV Says |work=Deadline Hollywood |url=https://deadline.com/2021/06/in-the-heights-hbo-max-viewership-box-office-opening-1234774865/ |url-status=live |access-date=June 14, 2021 |archive-url=https://web.archive.org/web/20210614181307/https://deadline.com/2021/06/in-the-heights-hbo-max-viewership-box-office-opening-1234774865/ |archive-date=June 14, 2021}}

Warner Bros. spent over $200{{nbsp}}million alone compensating talent for the shift to streaming; Deadline reported in January 2022 that such a business move "will never occur again given its high cost".

In March 2021, it was announced that Warner Bros. would discontinue same-day releases in 2022, as part of an agreement the studio reached with Cineworld (who operates Regal Cinemas) and will instead use a 45-day exclusive release window for theaters.{{cite web |last1=D'Alessandro |first1=Anthony |last2=Tartaglione |first2=Nancy |date=March 23, 2021 |title=Regal Cinemas To Reopen In April; Parent Cineworld & Warner Bros Reach Multi-Year Deal To Show WB Films In U.S. & UK |url=https://deadline.com/2021/03/cineworld-regal-warner-bros-deal-theatrical-windows-us-cinemas-reopening-1234719255/ |url-status=live |archive-url=https://web.archive.org/web/20210909212321/https://deadline.com/2021/03/cineworld-regal-warner-bros-deal-theatrical-windows-us-cinemas-reopening-1234719255/ |archive-date=September 9, 2021 |access-date=March 24, 2021 |website=Deadline |quote=Cineworld and Warner Bros have also hatched a multi-year agreement that will see the No. 2 global exhibitor show the studio's 2021 theatrical and HBO Max day-and-date titles in the U.S. as of their theatrical release. Then, beginning in 2022, Warner Bros theatrical films will have a 45-day window of theatrical exclusivity at Cineworld's Regal chain.}} The Matrix Resurrections was the final film released in 2021 as part of Project Popcorn. The 45-day release window for HBO Max was only used for two films (The Batman and Fantastic Beasts: The Secrets of Dumbledore) before it was reported in August 2022 that as part of a restructuring of Warner Bros' film distribution strategy following the merger of WarnerMedia and Discovery, Inc, the length of the window would now be decided for each film on a case-by-case basis.{{cite web |date=August 5, 2022 |title=Warner Bros. Movies No Longer Moving to HBO Max After 45 Days in Theaters |url=https://collider.com/warner-bros-movies-hbo-max-45-day-release-release-window-cancelled/ |url-status=live |archive-url=https://web.archive.org/web/20220805210713/https://collider.com/warner-bros-movies-hbo-max-45-day-release-release-window-cancelled/ |archive-date=August 5, 2022 |access-date=September 7, 2022 |website=Collider}}

File:CNN Max.svg

On August 13, 2023, CNN announced a new streaming news hub on Max known as CNN Max to launch on September 27, which features a mix of original news programs and simulcasts of primetime programs from CNN's U.S. and international linear networks.{{cite web |last=Steinberg |first=Brian |date=August 24, 2023 |title=Live-Streamed CNN Channel With New Shows Set to Debut on Max |url=https://variety.com/2023/tv/news/cnn-live-streamed-news-max-1235703599/ |access-date=September 6, 2023 |website=Variety |language=en-US |archive-date=September 7, 2023 |archive-url=https://web.archive.org/web/20230907013706/https://variety.com/2023/tv/news/cnn-live-streamed-news-max-1235703599/ |url-status=live}}{{cite web |last=Darcy |first=Oliver |url=https://www.cnn.com/2023/08/24/media/cnn-max-streaming/index.html |title=CNN is launching a live service on Max with new programming as the network reboots its streaming efforts |date=August 25, 2023 |accessdate=November 7, 2023 |publisher=CNN |language=en-US |archive-date=November 7, 2023 |archive-url=https://web.archive.org/web/20231107094330/https://www.cnn.com/2023/08/24/media/cnn-max-streaming/index.html |url-status=live}} CNN International will be also available through Max in European countries such as France and Poland.

CNN had previously attempted a standalone subscription service in 2022, CNN+, but was closed almost immediately after the completion of the WarnerMedia/Discovery merger due to it conflicting with the company's goal of having one streaming service to encompass all WBD properties.{{cite web |last=Sherman |first=Alex |date=April 21, 2022 |title=CNN+ is shutting down, effective April 30, sources say |url=https://www.cnbc.com/2022/04/21/cnn-is-shutting-down-effective-april-30-sources-say.html |url-status=live |archive-url=https://web.archive.org/web/20220506183631/https://www.cnbc.com/2022/04/21/cnn-is-shutting-down-effective-april-30-sources-say.html |archive-date=May 6, 2022 |access-date=April 21, 2022 |publisher=CNBC}}{{cite news |last1=Grynbaum |first1=Michael |last2=Koblin |first2=John |last3=Mullin |first3=Benjamin |date=April 21, 2022 |title=CNN+ Streaming Service Is Set to Shut Down |url=https://www.nytimes.com/2022/04/21/business/cnn-plus-shutting-down.html |url-status=live |archive-url=https://web.archive.org/web/20220421155004/https://www.nytimes.com/2022/04/21/business/cnn-plus-shutting-down.html |archive-date=April 21, 2022 |access-date=April 21, 2022 |work=The New York Times |issn=0362-4331}}

Beginning on March 30, 2025, Max announced that it will be removing this feature on the Basic with ads plan.{{cite web |last=Vlessing |first=Etan |date=2025-02-26 |title=Max Pulls CNN and Sports From Ad Tier in Streaming Pivot |url=https://www.hollywoodreporter.com/business/business-news/max-sports-news-content-1236147664/ |access-date=2025-02-27 |website=The Hollywood Reporter |language=en-US}}

{{Main|TNT Sports (United States)}}

On March 1, 2022, Turner Sports announced an eight-year deal to hold rights to United States men's and women's national soccer team home matches, such as FIFA World Cup qualifying and international friendlies. This excludes FIFA and CONCACAF events, whose rights are held by Fox, and away matches. It was stated that at least half the matches per-season would be exclusive to HBO Max.{{cite web |date=March 1, 2022 |title=WarnerMedia signs eight-year deal with U.S. Soccer for men's and women's national team matches |url=https://awfulannouncing.com/soccer/warner-media-us-soccer-deal-hbo-max-tnt-tbs.html |url-status=live |archive-url=https://web.archive.org/web/20220302063912/https://awfulannouncing.com/soccer/warner-media-us-soccer-deal-hbo-max-tnt-tbs.html |archive-date=March 2, 2022 |access-date=March 2, 2022 |website=Awful Announcing |language=en-US}} The first match was streamed on January 17, 2023.{{cite web |last=Forristal |first=Lauren |date=January 17, 2023 |title=HBO Max subscribers can now livestream US national soccer games |url=https://techcrunch.com/2023/01/17/hbo-max-livestream-us-national-soccer-games/ |url-status=live |archive-url=https://web.archive.org/web/20230117144516/https://techcrunch.com/2023/01/17/hbo-max-livestream-us-national-soccer-games/ |archive-date=January 17, 2023 |access-date=December 14, 2023 |website=TechCrunch |language=en-US}}

On October 5, 2023, Max announced plans to launch a new sports-focused tier in the United States, to be known initially as the Bleacher Report Sports add-on. The tier would feature live sporting events and studio shows from TNT Sports, including Major League Baseball (MLB), the National Basketball Association (NBA), the National Hockey League (NHL), and the NCAA Division I men's basketball tournament, as well as exclusive USA Soccer matches and programs, and select on-demand content.{{Cite web |last=Bucholtz |first=Andrew |date=2024-09-05 |title=WBD reportedly set to start charging for Max sports add-on in September |url=https://awfulannouncing.com/warner-bros-discovery/max-sports-add-on-charge.html |access-date=2025-02-27 |website=Awful Announcing |language=en-US}}{{cite web |date=September 19, 2023 |title=Max will start offering a live sports tier in October |url=https://www.theverge.com/2023/9/19/23880831/max-live-sports-tier-launch-date-price |access-date=September 19, 2023 |website=The Verge |language=en-US |archive-date=September 19, 2023 |archive-url=https://web.archive.org/web/20230919191224/https://www.theverge.com/2023/9/19/23880831/max-live-sports-tier-launch-date-price |url-status=live}} On December 14, 2023, amid the closure of the GCN+ service, WBD announced that its programming rights would be consolidated into the sports add-on in February 2024, including the Giro d'Italia and various UCI tours and events.{{cite web |date=December 15, 2023 |title=Max To Welcome Live Cycling in the U.S. in February 2024 |url=https://www.sportsvideo.org/2023/12/15/max-to-welcome-live-cycling-in-the-us-in-february-2024/ |access-date=April 5, 2024 |website=Sports Video Group |language=en |archive-date=April 5, 2024 |archive-url=https://web.archive.org/web/20240405003059/https://www.sportsvideo.org/2023/12/15/max-to-welcome-live-cycling-in-the-us-in-february-2024/ |url-status=live}}

The service was to be available as a free preview until February 29, 2024, after which it was to become an $9.99 add-on on top of an existing Max subscription. However, amid changes to TNT Sports' portfolio (including its impending loss of rights to the NBA in 2025, and other acquisitions such as college sports and international events such as the French Open), the launch of the sports add-on as a paid service was delayed indefinitely. On February 26, 2025, it was announced that the add-on had been scrapped as part of a change in strategy, and that live sports content would be available at no additional charge as part of the "Standard" and "Premium" tiers of Max (as B/R sports on Max). JB Perrette stated that WBD had been "actively involved in exploring ways to evolve the sports distribution ecosystem in the U.S.", and that offering sports content as part of the existing tiers was the best option for subscribers.{{Cite web |last=Steinberg |first=Brian |date=2025-02-26 |title=Warner Bros. Discovery's Max Scraps Plan to Launch Separate Sports Tier |url=https://variety.com/2025/tv/news/warner-bros-discovery-max-scraps-separate-sports-tier-launch-1236321101/ |access-date=2025-02-27 |website=Variety |language=en-US}}{{cite web |last=Lerner |first=Drew |date=2025-02-26 |title=Max ditches B/R Sports add-on, will include sports in Standard and Premium tiers |url=https://awfulannouncing.com/tnt-sports/max-ditches-sports-add-on-include-standard-premium-tiers.html |access-date=2025-02-27 |website=Awful Announcing |language=en-US}}

Similar to the Bleacher Report Sports add-on in the United States, a sports-focused tier will be added to Max in Europe during its launch over the summer of 2024 in conjunction with its pan-European sports brand Eurosport. This tier will offer the linear channels Eurosport 1 and Eurosport 2, and coverage for various sports events including the 2024 Summer Olympics, Giro d'Italia, Vuelta a España, and Tour de France.

On July 9, 2024, Warner Bros. Discovery announced that TNT Sports will arrive at Max in Chile the week of July 15 with an innovative proposal where sports fans will be able to subscribe independently or by adding it to the platform's available plans. It will include live events and original content.

The most relevant Chilean soccer competitions are added, such as the Chilean Primera División, Primera B, Copa Chile and original programming, among others.[https://tntsports.cl/nacional/TNT-Sports-llega-a-Max-con-lo-mejor-del-futbol-chileno-20240709-0017.html]

From February 2025, TNT Sports content will be available to users with a subscription to Pack Fútbol with their enabled cable operator and to TNT Sports subscribers independently.

From October 24, 2024, in Spain, Max has added a new Max DAZN package that will cost €44.99 per month, in addition to the Sports package that is optional for the Standard and Premium plans, it includes four DAZN channels in addition to Eurosport with the best sport that fans could wish for.

LaLiga, the UFC, or the Formula 1 and MotoGP world championships will be available to subscribers of the Max DAZN Package, in addition to having all the movies, series and documentaries on the platform with the same advantages as the Premium Plan{{cite web |last=Cazallas |first=Javier |date=2024-10-24 |title=Max deporte que nunca con la llegada de DAZN como plan de suscripción a la plataforma: LaLiga, F1, MotoGP… |url=https://www.hobbyconsolas.com/noticias/max-deporte-nunca-llegada-dazn-como-plan-suscripcion-plataforma-laliga-f1-motogp-1413951?0= |access-date=2024-10-27 |website=Hobby Consolas |language=es}}

At launch, HBO Max did not support 4K, HDR, Dolby Vision, or Dolby Atmos, but support for these technologies were planned as "part of the HBO Max product roadmap".{{cite web |last=Machkovech |first=Sam |date=May 28, 2020 |title=HBO Max is live: $15/mo for a massive library, significant headaches |url=https://arstechnica.com/gaming/2020/05/hbo-max-impressions-the-blockbuster-video-of-streaming-not-a-compliment/ |url-status=live |archive-url=https://web.archive.org/web/20200529072611/https://arstechnica.com/gaming/2020/05/hbo-max-impressions-the-blockbuster-video-of-streaming-not-a-compliment/ |archive-date=May 29, 2020 |access-date=May 29, 2020 |website=Ars Technica |language=en-us}}{{cite web |last=Heller |first=Emily |date=May 27, 2020 |title=Everything you need to know about HBO Max |url=https://www.polygon.com/2020/5/27/21266205/hbo-max-pricing-devices-launch-date-free-upgrade-shows |url-status=live |archive-url=https://web.archive.org/web/20200531071824/https://www.polygon.com/2020/5/27/21266205/hbo-max-pricing-devices-launch-date-free-upgrade-shows |archive-date=May 31, 2020 |access-date=May 29, 2020 |website=Polygon |language=en}} Support for 4K, HDR, and Atmos was added starting with the release of Wonder Woman 1984,{{cite web |title=Excited to announce that #WW84 will be the first film on HBO Max available in 4K Ultra HD, HDR 10, Dolby Vision AND Dolby Atmos! Can't wait. IN THEATERS on Dec. 25th and exclusively streaming in the US on @hbomax. PLEASE find the biggest and highest quality screen you can!! |url=https://twitter.com/PattyJenks/status/1333861228695875584 |url-status=live |archive-url=https://web.archive.org/web/20220811054656/https://twitter.com/PattyJenks/status/1333861228695875584 |archive-date=August 11, 2022 |access-date=December 1, 2020 |via=Twitter |language=en}}{{Primary source inline|date=June 2024}} with WarnerMedia promising to add more content in these formats throughout 2021 and beyond.{{cite web |last=Welch |first=Chris |date=December 1, 2020 |title=Wonder Woman 1984 will be the first title that HBO Max streams in 4K |url=https://www.theverge.com/2020/12/1/21813364/wonder-woman-1984-4k-ultra-hd-dolby-vision-atmos-announced |url-status=live |archive-url=https://web.archive.org/web/20210217135100/https://www.theverge.com/2020/12/1/21813364/wonder-woman-1984-4k-ultra-hd-dolby-vision-atmos-announced |archive-date=February 17, 2021 |access-date=January 31, 2021 |website=The Verge |language=en |quote=This is the very start, and HBO Max will "expand these capabilities to further films and TV series, as well as adding support for additional devices, throughout 2021."}}

The service provided closed captioning support at launch, but initially lacked support for audio description (AD) for those with visual impairments.{{cite web |date=May 27, 2020 |title=Streaming Video Services Offering Audio Description |url=https://acb.org/adp/streaming.html |url-status=live |archive-url=https://web.archive.org/web/20200506141216/https://www.acb.org/adp/streaming.html |archive-date=May 6, 2020 |access-date=May 30, 2020 |website=The Audio Description Project |publisher=American Council of the Blind |quote=[U]sers report that there is no AD in this [HBO Max] App, and it is not very accessible.}} In October 2020, the American Council of the Blind announced it had reached a settlement with WarnerMedia whereby at least 1,500 hours of HBO Max content will be available with AD by the end of March 2021, increasing to at least 6,000 hours by March 2023, along with other accessibility enhancements to the website and apps by September 2021.{{cite web |last=American Council of the Blind |date=October 19, 2020 |title=Accessibility Enhancements on the Horizon for HBO Max Customers Who are Blind |url=https://acb.org/HBO-accessibility |url-status=live |archive-url=https://web.archive.org/web/20201101025135/https://acb.org/HBO-accessibility |archive-date=November 1, 2020 |access-date=October 30, 2020}} HBO Max later began rolling out AD on select titles on March 26, 2021.{{cite web |date=March 26, 2021 |title=HBO Max Rolls Out Audio Described Content |url=https://acb.org/HBO-Max-audio-description |url-status=live |archive-url=https://web.archive.org/web/20210329132616/https://www.acb.org/HBO-Max-audio-description |archive-date=March 29, 2021 |access-date=April 2, 2021 |publisher=American Council of the Blind}}

The majority of active subscribers to the HBO pay TV service (which previously included HBO Go), and most customers that were subscribed to HBO Now at time of launch, can access HBO Max for no extra charge, with all three services generally sharing the same price point of $14.99 per month. However, this transition is contingent on the customer's current provider or biller having signed a new distribution agreement for HBO Max with WarnerMedia.{{cite web |last1=Spangler |first1=Todd |last2=Schneider |first2=Michael |date=October 30, 2019 |title=HBO Max vs. HBO Now vs. HBO Go: Why WarnerMedia's Strategy May Lead to Brand Confusion |url=https://variety.com/2019/tv/news/hbo-max-now-go-warnermedia-price-branding-1203388699/ |url-status=live |archive-url=https://web.archive.org/web/20191031005101/https://variety.com/2019/tv/news/hbo-max-now-go-warnermedia-price-branding-1203388699/ |archive-date=October 31, 2019 |access-date=October 31, 2019 |website=Variety}}{{cite web |last=Munson |first=Ben |date=November 20, 2019 |title=WarnerMedia chief pitches HBO Max to Comcast and other distributors |url=https://www.fiercevideo.com/cable/warnermedia-chief-pitches-hbo-max-to-comcast-and-other-distributors |url-status=live |archive-url=https://web.archive.org/web/20200101174325/https://www.fiercevideo.com/cable/warnermedia-chief-pitches-hbo-max-to-comcast-and-other-distributors |archive-date=January 1, 2020 |access-date=January 1, 2020 |website=FierceVideo}}

On May 27, 2020, as part of an agreement with Time Warner that renewed its carriage contract for the Turner Broadcasting System networks and gave its over-the-top television service Sling TV distribution rights to the linear HBO channel. Dish Network secured an option to become a distribution partner for HBO Max following the exclusivity period with Apple.{{cite news |last1=Joe Flint |last2=Shalini Ramachandran |date=May 27, 2020 |title=Turner and Dish Reach New Distribution Pact |work=The Wall Street Journal |publisher=News Corp. |url=https://www.wsj.com/articles/turner-and-dish-reach-new-distribution-pact-1427905296 |url-status=live |access-date=May 27, 2020 |archive-url=https://web.archive.org/web/20200801201621/https://www.wsj.com/articles/turner-and-dish-reach-new-distribution-pact-1427905296 |archive-date=August 1, 2020}}{{subscription required}}{{cite news |last=Chris Welch |date=May 27, 2020 |title=HBO is coming to Sling TV this month |work=The Verge |url=https://www.theverge.com/2015/4/1/8326089/hbo-coming-to-sling-tv |url-status=live |access-date=May 27, 2020 |archive-url=https://web.archive.org/web/20200801125457/https://www.theverge.com/2015/4/1/8326089/hbo-coming-to-sling-tv |archive-date=August 1, 2020}} HBO content is also available as a premium add-on for DirecTV Stream and Hulu for the same $14.99 price as HBO Max.[https://www.consumerreports.org/movies-tv/ways-to-watch-hbo/ 6 Ways to Watch HBO] {{webarchive |url=https://web.archive.org/web/20211101020806/https://www.consumerreports.org/movies-tv/ways-to-watch-hbo/ |date=November 1, 2021}}. Consumer Reports.

In announcing HBO Max, WarnerMedia immediately confirmed that HBO subscribers on AT&T-owned platforms (including AT&T TV, DirecTV, U-verse, and AT&T Mobility) would receive HBO Max on-launch at no additional charge.{{cite web |last=Katzmaier |first=David |title=Millions of HBO and HBO Now subscribers will get HBO Max for free |url=https://www.cnet.com/how-to/heres-how-hbo-max-will-work-for-hbo-and-hbo-now-subscribers-next-year/ |url-status=live |archive-url=https://web.archive.org/web/20191030202302/https://www.cnet.com/how-to/heres-how-hbo-max-will-work-for-hbo-and-hbo-now-subscribers-next-year/ |archive-date=October 30, 2019 |access-date=October 30, 2019 |publisher=CNET |language=en}}{{cite web |last=Blumenthal |first=Eli |title=AT&T plans to include HBO Max for free at launch for 10M current subscribers |url=https://www.cnet.com/news/at-t-plans-to-include-hbo-max-for-free-at-launch-for-10-million-current-subscribers/ |url-status=live |archive-url=https://web.archive.org/web/20191030202259/https://www.cnet.com/news/at-t-plans-to-include-hbo-max-for-free-at-launch-for-10-million-current-subscribers/ |archive-date=October 30, 2019 |access-date=October 30, 2019 |publisher=CNET |language=en}} AT&T customers who are subscribed to their highest-tiered internet, TV and wireless plans would also receive HBO Max for free, while those on lower-tiered plans will get a free trial ranging from one month to one year.{{cite web |last=Solsman |first=Joan E. |title=AT&T wireless, internet customers can get one month of HBO Max free |url=https://www.cnet.com/news/at-t-wireless-internet-customers-can-get-one-month-of-hbo-max-free/ |url-status=live |archive-url=https://web.archive.org/web/20200518021448/https://www.cnet.com/news/at-t-wireless-internet-customers-can-get-one-month-of-hbo-max-free/ |archive-date=May 18, 2020 |access-date=May 18, 2020 |publisher=CNET |language=en}} Existing HBO Now subscribers billed directly by HBO were also migrated to HBO Max on-launch at no additional charge. On April 27, 2020, an agreement was announced for HBO Now subscribers via Apple (both in-app subscriptions and Apple TV Channels) to be migrated to HBO Max. Content from HBO Max would be listed in the Apple TV app along with there being a dedicated HBO Max hub in the app.{{cite web |last=Hayes |first=Dade |date=April 27, 2020 |title=HBO Max Sets Apple Deal For Streaming Distribution |url=https://deadline.com/2020/04/hbo-max-apple-streaming-distribution-1202918784/ |url-status=live |archive-url=https://web.archive.org/web/20200427182744/https://deadline.com/2020/04/hbo-max-apple-streaming-distribution-1202918784/ |archive-date=April 27, 2020 |access-date=April 27, 2020 |website=Deadline |language=en}}{{cite web |last=Gartenberg |first=Chaim |date=April 27, 2020 |title=WarnerMedia expands free HBO Max deal to HBO subscribers who pay through Apple's services |url=https://www.theverge.com/2020/4/27/21238601/hbo-max-apple-subscribers-free-now-in-app-purchase-tv-channel |url-status=live |archive-url=https://web.archive.org/web/20200428071900/https://www.theverge.com/2020/4/27/21238601/hbo-max-apple-subscribers-free-now-in-app-purchase-tv-channel |archive-date=April 28, 2020 |access-date=April 27, 2020 |website=The Verge |language=en}} On Apple TV devices, HBO Max is available to the regular fourth generation Apple TV and fifth and sixth generation Apple TV 4K; earlier versions which do not support third-party app download are not supported.

WarnerMedia subsequently negotiated with other pay TV providers for similar arrangements. On February 20, 2020, WarnerMedia announced a distribution deal with YouTube TV that would allow members to add HBO and Cinemax, while also being able to include HBO Max as an add-on.{{cite web |last=Alexander |first=Julia |date=February 20, 2020 |title=HBO and HBO Max are headed to YouTube TV |url=https://www.theverge.com/2020/2/20/21145651/youtube-tv-hbo-streaming-max-cinemax-carriage-deal |url-status=live |archive-url=https://web.archive.org/web/20200222033737/https://www.theverge.com/2020/2/20/21145651/youtube-tv-hbo-streaming-max-cinemax-carriage-deal |archive-date=February 22, 2020 |access-date=May 3, 2020 |website=The Verge |language=en}} On April 15, 2020, WarnerMedia announced a similar deal with Charter Spectrum (which acquired Warner's former cable division after it was spun off in 2009, in May 2016) to give access to HBO Max for HBO subscribers via their TV Everywhere credentials.{{cite news |last=Alexander |first=Julia |date=April 15, 2020 |title=Charter customers who pay for HBO will get HBO Max free when it launches next month |publisher=The Verge |url=https://www.theverge.com/2020/4/15/21222618/hbo-max-charter-free-customers-subscribers-warnermedia-comcast-peacock |url-status=live |access-date=April 16, 2020 |archive-url=https://web.archive.org/web/20200416071936/https://www.theverge.com/2020/4/15/21222618/hbo-max-charter-free-customers-subscribers-warnermedia-comcast-peacock |archive-date=April 16, 2020}} A similar agreement was announced with Hulu on May 1 for most existing subscribers via Hulu + Live TV, as well as being available as an add-on to all other plans on the service.{{cite web |last=Spangler |first=Todd |date=May 1, 2020 |title=Hulu to Offer HBO Max at Launch, Free to Most Current HBO Customers |url=https://variety.com/2020/digital/news/hulu-hbo-max-launch-free-current-subscribers-1234595511/ |url-status=live |archive-url=https://web.archive.org/web/20200502022128/https://variety.com/2020/digital/news/hulu-hbo-max-launch-free-current-subscribers-1234595511/ |archive-date=May 2, 2020 |access-date=May 2, 2020 |website=Variety |language=en}} On May 20, 2020, it was announced that WarnerMedia had made distribution deals with Altice USA, Cox Communications, Xbox, Samsung, PlayStation, Verizon Communications and the National Cable Television Cooperative (NCTC).{{cite web |last=Hayes |first=Dade |date=May 20, 2020 |title=WarnerMedia Locks HBO Max Distribution Deals With Seven New Partners, From Pay-TV To PlayStation, Xbox And Samsung |url=https://deadline.com/2020/05/warnermedia-locks-hbo-max-distribution-deals-with-seven-new-partners-from-pay-tv-to-playstation-xbox-and-samsung-1202939401/ |url-status=live |archive-url=https://web.archive.org/web/20200520170853/https://deadline.com/2020/05/warnermedia-locks-hbo-max-distribution-deals-with-seven-new-partners-from-pay-tv-to-playstation-xbox-and-samsung-1202939401/ |archive-date=May 20, 2020 |access-date=May 27, 2020 |website=Deadline |language=en}} An agreement with Comcast (Xfinity) was announced a few hours after the platform's launch.{{cite news |last=Keys |first=Matthew |date=November 19, 2020 |title=HBO Max Leaves AT&T at Odds With Amazon and Roku |url=https://thedesk.matthewkeys.net/2020/11/roku-hbo-max-deal-close/ |url-status=live |archive-url=https://web.archive.org/web/20201202111956/https://thedesk.matthewkeys.net/2020/11/roku-hbo-max-deal-close/ |archive-date=December 2, 2020 |access-date=December 1, 2020 |website=The Desk}} Max is also available on Xfinity Flex and Cox Contour Stream Player.{{cite news |last=Spangler |first=Todd |date=December 15, 2020 |title=HBO Max Available Directly on Comcast Xfinity Set-Tops |work=Variety |url=https://variety.com/2020/digital/news/hbo-max-comcast-xfinity-set-tops-1234853907/ |url-status=live |access-date=May 21, 2021 |archive-url=https://web.archive.org/web/20210521021634/https://variety.com/2020/digital/news/hbo-max-comcast-xfinity-set-tops-1234853907/ |archive-date=May 21, 2021}}{{cite news |last=Spangler |first=Todd |date=March 10, 2021 |title=HBO Max Now Available on Cox Cable TV Set-Tops |work=Variety |url=https://variety.com/2021/digital/news/hbo-max-cox-contour-set-tops-1234927227/ |url-status=live |access-date=May 21, 2021 |archive-url=https://web.archive.org/web/20210521021618/https://variety.com/2021/digital/news/hbo-max-cox-contour-set-tops-1234927227/ |archive-date=May 21, 2021}}

The most prominent platforms without agreements to carry HBO Max at the launch were Amazon (maker of the Fire TV and Fire HD devices) and Roku, which together are estimated to control 70% of the U.S. streaming player market. With both platforms, non-Max HBO content remained available as usual through the companies' respective channels platforms and/or through HBO Now (which was rebranded to just "HBO" on July 31, 2020) while deals for HBO Max were being worked out. On May 13, 2020, John Stankey, CEO of AT&T, revealed to Variety that Amazon was very unlikely to become a launch partner for HBO Max; the parties have remained at an impasse following the launch, reportedly due to a disagreement about whether Amazon can host the additional Max programming directly on its Amazon Prime Video Channels platform as it does for HBO currently.{{cite web |last=Littleton |first=Cynthia |date=May 13, 2020 |title=John Stankey: AT&T's SVOD and Linear TV Platforms to 'Become One' in Future |url=https://variety.com/2020/tv/news/john-stankey-att-hbo-max-warnermedia-1234605349/ |url-status=live |archive-url=https://web.archive.org/web/20200516185237/https://variety.com/2020/tv/news/john-stankey-att-hbo-max-warnermedia-1234605349/ |archive-date=May 16, 2020 |access-date=May 13, 2020 |website=Variety |language=en}} On November 16, 2020, it was announced that WarnerMedia and Amazon had reached an agreement to make HBO Max available on Fire TV and Fire Tablet devices beginning the following day, while also allowing subscribers of HBO via Prime Video Channels access to the HBO Max app at no extra cost (although the additional Max programming will still not be hosted on the Prime Video Channels platform).{{cite web |last=Spangler |first=Todd |date=November 16, 2020 |title=HBO Max Is Finally Coming to Amazon Fire TV |url=https://variety.com/2020/digital/news/hbo-max-launch-amazons-fire-tv-1234832829/ |url-status=live |archive-url=https://web.archive.org/web/20201117180313/https://variety.com/2020/digital/news/hbo-max-launch-amazons-fire-tv-1234832829/ |archive-date=November 17, 2020 |access-date=November 18, 2020 |website=Variety}} The dispute with Roku was reported to hinge on carriage commissions and advertising sales on the future ad-supported tier. On December 16, 2020, it was announced that WarnerMedia and Roku had reached an agreement to make HBO Max available on Roku devices beginning the following day, while also allowing subscribers of HBO via Roku Channels access to the HBO Max app at no extra cost (although the additional Max programming would still not be hosted on the Roku Channels platform); conversely, Roku remote controls from the past five years which included an HBO Now app shortcut button now route viewers directly to the HBO Max app instead.{{cite web |date=December 16, 2020 |title=HBO Max Seals Deal With Roku, Making Streaming Distribution Footprint Complete |url=https://deadline.com/2020/12/hbo-max-roku-streaming-warnermedia-wonder-woman-1984-1234657874/ |url-status=live |archive-url=https://web.archive.org/web/20201216220841/https://deadline.com/2020/12/hbo-max-roku-streaming-warnermedia-wonder-woman-1984-1234657874/ |archive-date=December 16, 2020 |access-date=December 16, 2020}} Dish Network was also erroneously mentioned as a holdout in some media reports; HBO has not been available at all from Dish since late 2018 due to a separate dispute.{{cite news |last=Fung |first=Brian |date=November 9, 2018 |title=Why millions of Dish Network's customers have been cut off from HBO |newspaper=The Washington Post |url=https://www.washingtonpost.com/technology/2018/11/09/why-millions-dish-networks-customers-have-been-cut-off-hbo/ |url-status=live |access-date=May 29, 2020 |archive-url=https://web.archive.org/web/20200813065911/https://www.washingtonpost.com/technology/2018/11/09/why-millions-dish-networks-customers-have-been-cut-off-hbo/ |archive-date=August 13, 2020}} On July 29, 2021, WarnerMedia and Dish announced that they had reached an agreement to resolve the dispute and restore HBO to Dish's satellite service, along with offering access to HBO Max to HBO subscribers via Dish at no extra cost.{{cite web |last=Hayes |first=Dade |date=July 29, 2021 |title=HBO And Dish Network Resolve Nearly 3-Year Carriage Impasse, Firming Up New Deal Including Promo Discounts |url=https://deadline.com/2021/07/hbo-max-dish-network-resolve-carriage-impasse-streaming-1234802301/ |url-status=live |archive-url=https://web.archive.org/web/20220928014100/https://deadline.com/2021/07/hbo-max-dish-network-resolve-carriage-impasse-streaming-1234802301/ |archive-date=September 28, 2022 |access-date=July 29, 2021 |website=Deadline Hollywood}}

There were plans for HBO Max to introduce an ad-supported tier by 2021,{{cite web |last=Spangler |first=Todd |date=October 29, 2019 |title=HBO Max Sets Monthly Pricing, May 2020 Launch Date |url=https://variety.com/2019/digital/news/hbo-max-price-launch-date-may-2020-1203387216/ |url-status=live |archive-url=https://web.archive.org/web/20191225071501/https://variety.com/2019/digital/news/hbo-max-price-launch-date-may-2020-1203387216/ |archive-date=December 25, 2019 |access-date=December 24, 2019 |website=Variety |language=en}} with AT&T later announcing during their Investor Day event on March 12, 2021, that the tier would launch in June of the same year.{{cite web |date=March 12, 2021 |title=AT&T Provides Update on Strategy, Financial Outlook |url=https://www.businesswire.com/news/home/20210312005246/en/ATT-Provides-Update-on-Strategy-Financial-Outlook |url-status=live |archive-url=https://web.archive.org/web/20210312131646/http://www.businesswire.com/news/home/20210312005246/en/ATT-Provides-Update-on-Strategy-Financial-Outlook/ |archive-date=March 12, 2021 |access-date=March 13, 2021 |website=Business Wire |language=en |quote=Also in June, the company expects to launch in the U.S. market an advertising-supported (AVOD) version of HBO Max.}} HBO original programming will continue to be ad-free for subscribers of the tier, but the tier will not allow access to Same-Day Premieres.{{cite web |last=Alexander |first=Julia |date=March 12, 2021 |title=HBO Max will debut its cheaper, ad-supported tier in June |url=https://www.theverge.com/2021/3/12/22327217/hbo-max-ad-supported-tier-launch-date-international-price-subscriber-growth |url-status=live |archive-url=https://web.archive.org/web/20210312203829/https://www.theverge.com/2021/3/12/22327217/hbo-max-ad-supported-tier-launch-date-international-price-subscriber-growth |archive-date=March 12, 2021 |access-date=March 13, 2021 |website=The Verge |language=en |quote=The main difference between the ad-supported tier and the normal plan is access to same-day theatrical releases, Kilar added. Customers on the ad-supported plan won't be able to watch Dune on HBO Max when it lands, for example. Kilar also confirmed that ads won't play on HBO original titles like Euphoria, The Sopranos, and Game of Thrones.}} WarnerMedia later announced during their 2021 upfront presentation on May 19 that the ad-supported tier would launch during the first week of June at a price point of $9.99 a month.{{cite web |date=May 19, 2021 |title=HBO Max Announces Ad-Supported Tier Pricing, Previews New Original Series and Content Premieres And Debuts Advertising Experience at 2021 WarnerMedia Upfront |url=https://pressroom.warnermedia.com/us/media-release/hbo-max-announces-ad-supported-tier-pricing-previews-new-original-series-and-content |url-status=live |archive-url=https://web.archive.org/web/20210519175218/https://pressroom.warnermedia.com/us/media-release/hbo-max-announces-ad-supported-tier-pricing-previews-new-original-series-and-content |archive-date=May 19, 2021 |access-date=June 10, 2021 |website=WarnerMedia Pressroom |language=en}} The tier would end up launching on June 3, while also adding a yearly option for both tiers (priced at $99.99 a year for the ad-supported tier and $149.99 a year for the ad-free tier).{{cite web |date=June 3, 2021 |title=New HBO Max Ad-Supported Tier Is Available Today |url=https://pressroom.warnermedia.com/us/media-release/hbo-max/new-hbo-max-ad-supported-tier-available-today |url-status=live |archive-url=https://web.archive.org/web/20210610144107/https://pressroom.warnermedia.com/us/media-release/hbo-max/new-hbo-max-ad-supported-tier-available-today |archive-date=June 10, 2021 |access-date=June 10, 2021 |website=WarnerMedia Pressroom}}

{{See also|List of HBO international channels}}

Localized versions of HBO Max launched on June 29, 2021, in Latin America and the Caribbean,{{cite web |date=May 26, 2021 |title=HBO Max chega ao Brasil em 29 de junho a partir de R$19,97 |trans-title=HBO Max comes to Brazil in June 29 starting with R$19,97 |url=https://www.tudocelular.com/meego/noticias/n174950/hbo-max-chega-em-junho-ao-brasil-por-27-90-rumor.html |url-status=live |archive-url=https://web.archive.org/web/20210526123645/https://www.tudocelular.com/meego/noticias/n174950/hbo-max-chega-em-junho-ao-brasil-por-27-90-rumor.html |archive-date=May 26, 2021 |access-date=May 26, 2021 |website=TudoCelular |language=pt}} on October 26, 2021, in Andorra, Spain and the Nordics (excluding Iceland), and on March 8, 2022, in Central and Eastern Europe and Portugal, in part by converting existing streaming services operated by HBO in some of those markets to the HBO Max platform.{{cite web |last=Hayes |first=Dade |date=October 29, 2019 |title=WarnerMedia Confirms May 2020 Launch Of HBO Max Along With Growth Goals |url=https://deadline.com/2019/10/warnermedia-confirms-may-2020-launch-of-hbo-max-along-with-growth-goals-1202771551/ |url-status=live |archive-url=https://web.archive.org/web/20191029231501/https://deadline.com/2019/10/warnermedia-confirms-may-2020-launch-of-hbo-max-along-with-growth-goals-1202771551/ |archive-date=October 29, 2019 |access-date=October 29, 2019 |website=Deadline}}{{cite web |last1=Middleton |first1=Richard |last2=Easton |first2=Jonathan |date=December 4, 2020 |title=WarnerMedia reveals HBO Max global plans, as streamer gains studio's movie slate |url=https://tbivision.com/2020/12/04/warnermedia-reveals-hbo-max-global-plans-as-streamer-gains-studios-movie-slate/ |url-status=live |archive-url=https://web.archive.org/web/20201205102629/https://tbivision.com/2020/12/04/warnermedia-reveals-hbo-max-global-plans-as-streamer-gains-studios-movie-slate/ |archive-date=December 5, 2020 |access-date=December 10, 2020 |website=Television Business International |publisher=Informa}} In the interim, some HBO Max original programs have been made available on WarnerMedia's existing international platforms, also including HBO Asia.{{cite web |last=Brzoznowski |first=Kristin |date=May 29, 2020 |title=WarnerMedia Brings HBO Max Originals to Channels & HBO GO in Asia |url=https://worldscreen.com/tvasia/warnermedia-brings-hbo-max-originals-to-channels-hbo-go-in-asia/ |url-status=live |archive-url=https://web.archive.org/web/20200604003319/https://worldscreen.com/tvasia/warnermedia-brings-hbo-max-originals-to-channels-hbo-go-in-asia/ |archive-date=June 4, 2020 |access-date=June 3, 2020 |website=TVAsia.ws |publisher=WorldScreen}}{{cite tweet |number=1263423844532072448 |user=HBO_ES |title=Cada romance tiene su propia historia. #LoveLife, con Anna Kendrick, llega el 28 de mayo a #HBOEspaña. |author=HBO Max España |date=May 21, 2020}} The European launches of HBO Max featured a notable promotion, offering the service with a 50% discount "for life" for new subscribers as long as they maintain their subscription.{{cite web |last1=Hopewell |first1=John |last2=Lang |first2=Jamie |date=October 26, 2021 |title=HBO Max Europe Launch: Service Debuts Aggressive Half Price Offer in Nordics, Spain |url=https://variety.com/2021/streaming/news/hbo-max-half-price-nordics-spain-1235097447/ |access-date=October 26, 2023 |website=Variety |language=en-US |archive-date=April 28, 2023 |archive-url=https://web.archive.org/web/20230428004919/https://variety.com/2021/streaming/news/hbo-max-half-price-nordics-spain-1235097447/ |url-status=live}}

In other countries, HBO and/or Max original programs are licensed to third-party networks and streaming services under long-term deals. In these cases, Max has left it up to individual rightsholders to decide whether to offer its programming on an over-the-top basis. The extent and lengths of the deals vary by country; not all networks that carry HBO programs also carry Max programs, and in some cases individual programs are carried by different services.{{cite web |last=Friend |first=David |date=October 30, 2019 |title=Bell Media bolsters Crave's streaming library under new deal with HBO |url=https://www.cbc.ca/news/entertainment/bell-hbo-deal-crave-1.5340676 |url-status=live |archive-url=https://web.archive.org/web/20191030232903/https://www.cbc.ca/news/entertainment/bell-hbo-deal-crave-1.5340676 |archive-date=October 30, 2019 |access-date=October 30, 2019 |website=The Canadian Press (via CBCNews.ca)}}{{cite web |last=Stead |first=Chris |date=May 8, 2020 |title=New Foxtel HBO Warner Bros streaming TV deal explained |url=https://www.finder.com.au/foxtel-hbo-warner-australia-deal-explained |url-status=live |archive-url=https://web.archive.org/web/20200522052800/https://www.finder.com.au/foxtel-hbo-warner-australia-deal-explained |archive-date=May 22, 2020 |access-date=May 8, 2020 |website=Finder.com.au}}{{cite web |last=Clarke |first=Stewart |date=October 30, 2019 |title=Sky and HBO Strike New Programming Deal |url=https://variety.com/2019/tv/news/game-of-thrones-sky-hbo-programming-deal-1203388088/ |url-status=live |archive-url=https://web.archive.org/web/20191030102105/https://variety.com/2019/tv/news/game-of-thrones-sky-hbo-programming-deal-1203388088/ |archive-date=October 30, 2019 |access-date=October 30, 2019 |website=Variety}}

WarnerMedia said in late 2019 that it planned to continue HBO's existing international licensing partnerships for the time being.{{cite web |last=Szalai |first=Georg |date=October 30, 2019 |title=How HBO Max May Approach Its Global Rollout |url=https://www.hollywoodreporter.com/news/how-hbo-max-may-approach-global-rollout-1250697 |url-status=live |archive-url=https://web.archive.org/web/20191030155530/https://www.hollywoodreporter.com/news/how-hbo-max-may-approach-global-rollout-1250697 |archive-date=October 30, 2019 |access-date=November 2, 2019 |website=The Hollywood Reporter}} However, as part of the WarnerMedia further restructuring announced in August 2020, WarnerMedia president Jason Kilar said HBO Max would be expanding its scope globally. Operations chief Andy Forssell indicated later that year that the company ultimately plans to have HBO Max active in 190 countries, but that a timeline for most of the remaining countries had not been decided.

Following the merger of WarnerMedia with Discovery, Inc. in April 2022, Warner Bros. Discovery has decided to halt international expansion of HBO Max in favor of waiting to replace the existing service, as well as HBO Go in Asia-Pacific region, with Max, and instead continuing to license its content to other international distributors such as Sky Europe and Foxtel in markets where HBO Max isn't available, in an attempt to reach financial stability for the company. This also included postponing the launch of Max in France and Belgium until the summer 2024, despite there already being plans to launch the service as HBO Max in 2023. Plans for expansion of Max are expected to restart sometime in 2026, beginning with the regions where Sky Europe operates,{{cite web |last=Littleton |first=Cynthia |date=February 23, 2024 |title=Warner Bros. Discovery's Good News Couldn't Obscure the Warning Signs in Q4 Results |url=https://variety.com/2024/tv/news/warner-bros-discovery-zaslav-q4-earnings-warning-1235921220/ |access-date=February 23, 2024 |website=Variety |language=en-US |archive-date=February 24, 2024 |archive-url=https://web.archive.org/web/20240224031349/https://variety.com/2024/tv/news/warner-bros-discovery-zaslav-q4-earnings-warning-1235921220/ |url-status=live}} although the service has continued to expand before then, but in the form of an additional VOD hub for existing pay TV operators in countries like New Zealand, Japan and Greece.

HBO Max was launched on June 29, 2021, in the 39 territories of Latin America and the Caribbean, where HBO already operated directly its streaming service HBO Go, and premium television channels.{{cite web |date=February 11, 2021 |title=oficial: HBO Max llegará a México en junio de este año para sustituir a HBO Go |url=https://www.xataka.com.mx/streaming/oficial-hbo-max-llegara-a-mexico-junio-este-ano-para-sustituir-a-hbo-go |url-status=live |archive-url=https://web.archive.org/web/20220705203030/https://www.xataka.com.mx/streaming/oficial-hbo-max-llegara-a-mexico-junio-este-ano-para-sustituir-a-hbo-go |archive-date=July 5, 2022 |access-date=July 5, 2022 |website=Xataka.com.mx}}{{cite web |date=October 29, 2019 |title=WarnerMedia Confirms Price And Launch Date For HBO Max |url=https://deadline.com/2019/10/hbo-max-pricing-launch-date-1202771551/ |url-status=live |archive-url=https://web.archive.org/web/20220705203028/https://deadline.com/2019/10/hbo-max-pricing-launch-date-1202771551/ |archive-date=July 5, 2022 |access-date=July 5, 2022 |website=Deadline}} HBO Max in Latin America and the Caribbean was rebranded as Max on February 27, 2024.

Max does not operate in Canada;{{cite web |last=Townsend |first=Kelly |date=August 5, 2022 |title=HBO Max, Discovery+ merger not planned for Canada |url=https://playbackonline.ca/2022/08/05/hbo-max-discovery-merger-not-planned-for-canada/ |url-status=live |archive-url=https://web.archive.org/web/20220810231355/https://playbackonline.ca/2022/08/05/hbo-max-discovery-merger-not-planned-for-canada/ |archive-date=August 10, 2022 |access-date=January 28, 2023}} rights to most Max Original programming produced by Warner Bros. or its subsidiaries are held by Bell Media, which distributes them via its OTT service Crave, and its English- and French-language pay television services Crave and Super Écran (which themselves include access to the OTT version of Crave via TV Everywhere credentials). The agreement was first announced in 2019, also renewing Crave's existing rights to first-run HBO programming (Bell operates an HBO channel as a multiplex of Crave) and pay-one rights to Warner Bros. Pictures releases. It does not include the rights to series produced for the service by third-party studios.{{cite web |last=Friend |first=David |date=October 26, 2021 |title=Crave does away with $9.99 basic package, adds mobile-only streaming option instead |url=https://www.piquenewsmagazine.com/national-business/crave-does-away-with-999-basic-package-adds-mobile-only-streaming-option-instead-4553494 |access-date=October 27, 2021 |agency=The Canadian Press}}{{cite web |last=Shankar |first=Bradly |date=October 26, 2021 |title=Crave launches $9.99 mobile-only plan that includes most content |url=https://mobilesyrup.com/2021/10/26/crave-mobile-plan-launch/ |access-date=October 27, 2021 |work=MobileSyrup |publisher=Blue Ant Media}} The agreement was most recently renewed in 2024 for an unspecified length.{{cite web |last=Whittock |first=Jesse |date=2024-10-08 |title=Bell Expands Warner Bros Discovery Pact For HBO & Max Content And Ends Legal Action Over Rogers Deal |url=https://deadline.com/2024/10/bell-warner-bros-discovery-hbo-max-deal-expands-1236109976/ |access-date=2024-10-08 |website=Deadline |language=en-US}}

The Bell agreement has excluded some of Max's youth, family, and animation programming, which have often been picked up by Corus Entertainment for its specialty channels, such as Cartoon Network, Treehouse, and Adult Swim{{cite web |last=Milligan |first=Mercedes |date=2022-06-08 |title=Corus Upfronts Slate More Adult Swim & Kids Toons for Canada |url=https://www.animationmagazine.net/2022/06/corus-upfronts-slate-more-adult-swim-kids-toons-for-canada/ |access-date=2023-02-23 |website=Animation Magazine |language=en-US}} (in conjunction with the company's long-standing output agreement with Cartoon Network).{{cite web |title=Corus Entertainment's Powerful Specialty Portfolio Announces Lineup of 2019–2020 Orders |url=https://www.newswire.ca/news-releases/corus-entertainment-s-powerful-specialty-portfolio-announces-lineup-of-2019-2020-orders-887531178.html |url-status=live |archive-url=https://web.archive.org/web/20211204020021/https://www.newswire.ca/news-releases/corus-entertainment-s-powerful-specialty-portfolio-announces-lineup-of-2019-2020-orders-887531178.html |archive-date=December 4, 2021 |access-date=December 21, 2021}}{{cite web |last=Milligan |first=Mercedes |date=June 23, 2020 |title=Corus Ent. Bolsters Specialty Portfolios, Including Toons for All Ages |url=https://www.animationmagazine.net/tv/corus-ent-bolsters-specialty-portfolios-including-toons-for-all-ages/ |url-status=live |archive-url=https://web.archive.org/web/20200823031027/https://www.animationmagazine.net/tv/corus-ent-bolsters-specialty-portfolios-including-toons-for-all-ages/ |archive-date=August 23, 2020 |access-date=December 21, 2021}}{{cite web |title=Ytv, Teletoon, and Treehouse Deliver Non-Stop Fun This Fall |url=https://www.corusent.com/news/ytv-teletoon-and-treehouse-deliver-non-stop-fun-this-fall/ |url-status=dead |archive-url=https://web.archive.org/web/20210913222224/https://www.corusent.com/news/ytv-teletoon-and-treehouse-deliver-non-stop-fun-this-fall/ |archive-date=September 13, 2021 |access-date=December 21, 2021}}{{Cite web |title=Corus acquires three legacy-brand kids series for fall |url=https://kidscreen.com/2022/06/08/corus-acquires-three-legacy-brand-kids-series-for-fall/ |access-date=2025-01-15 |website=Kidscreen}}{{cite web |last=Kolm |first=Josh |title=Corus rebrands its animation networks, taking Teletoon off linear TV |url=https://mediaincanada.com/2023/02/22/corus-rebrands-its-animation-networks-taking-teletoon-off-linear-tv/ |access-date=2023-02-22 |website=Media in Canada}}

Under a long-term agreement until 2024 between HBO and Sky Group (Comcast), Sky operates Sky Atlantic which broadcasts the majority of HBO's programming. Sky Atlantic is available in the UK, Ireland, Germany, Switzerland, Austria, and Italy. In February 2011, Sky Atlantic launched on the Sky platforms in the United Kingdom and Ireland, which maintains a distribution deal with HBO to offer the majority of its programming on the channel. Under the five-year agreement between HBO and Sky, newer HBO programs will air on Sky Atlantic before airing on other television channels within the United Kingdom and Ireland. Before 2011, TG4 in Ireland had a long-term agreement to broadcast HBO programming free-to-air, this ceased following the creation of Sky Atlantic. In many other countries, Max has licensed exclusive rights to its programming to television networks owned by third parties, including Sky Atlantic in the United Kingdom.

In March 2021, WarnerMedia confirmed that HBO Max would not launch in the UK, Ireland, Germany, Switzerland, Austria, and Italy before 2025 due to an existing deal for HBO programming with Sky Group which was renewed in 2019 but does not automatically include Max Originals produced by third-party companies or Warner Bros. Television themselves.{{cite web |date=March 24, 2021 |title=HBO Max UK launch delayed until 2025 |work=RXTV |url=https://rxtvinfo.com/2021/hbo-max-uk-launch-delayed-until-2025 |url-status=live |archive-url=https://web.archive.org/web/20210324115949/https://rxtvinfo.com/2021/hbo-max-uk-launch-delayed-until-2025 |archive-date=March 24, 2021 |access-date=March 24, 2021 |publisher=RX:TV}}{{cite web |last=Easton |first=Jonathan |date=March 23, 2021 |title=Sky deal behind delayed HBO Max rollout, Kilar confirms |url=https://www.digitaltveurope.com/2021/03/23/sky-deal-behind-delayed-hbo-max-rollout-kilar-confirms/ |url-status=live |archive-url=https://web.archive.org/web/20210323202716/https://www.digitaltveurope.com/2021/03/23/sky-deal-behind-delayed-hbo-max-rollout-kilar-confirms/ |archive-date=March 23, 2021 |access-date=March 24, 2021 |website=Digital TV Europe}}{{cite news |last1=Nicolaou |first1=Anna |last2=Barker |first2=Alex |date=March 23, 2021 |title=Licensing deals put brakes on HBO Max rollout in Europe |work=Financial Times |url=https://www.ft.com/content/753098d2-2b26-425f-92af-6e413800f74e |url-status=live |access-date=March 24, 2021 |archive-url=https://web.archive.org/web/20210324113807/https://www.ft.com/content/753098d2-2b26-425f-92af-6e413800f74e |archive-date=March 24, 2021}}

On December 9, 2024, Warner Bros. Discovery and Sky announced a brand new non-exclusive bundling partnership in the UK and Ireland, where Max is expected to launch in mid-2025. Following its launch, Sky customers will gain access to the ad-supported version of Max at no additional cost.

On August 15, 2012, HBO announced plans to launch HBO Nordic, a multiplatform video distribution service serving Norway, Denmark, Sweden and Finland that was created through a joint venture with Parsifal International.[https://www.latimes.com/entertainment/envelope/la-xpm-2012-aug-15-la-et-ct-hbo20th-20120815-story.html HBO and 20th Century Fox renew output deal] {{webarchive |url=https://web.archive.org/web/20120818102433/http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-hbo20th-20120815,0,5442974.story |date=August 18, 2012}}, Los Angeles Times, August 15, 2012.[http://in.reuters.com/article/us-netflixinc-scandinavia-idINBRE87E0JL20120815 Netflix, HBO to battle for Nordic viewers] {{webarchive |url=https://web.archive.org/web/20160426062137/http://in.reuters.com/article/us-netflixinc-scandinavia-idINBRE87E0JL20120815 |date=April 26, 2016}}, Reuters, August 16, 2012. The video on demand service launched in December 2012.[https://arcticstartup.com/2013/01/08/hbo-nordics-underwhelms-early-adopters HBO Nordic Underwhelms Early Adopters] {{webarchive |url=https://web.archive.org/web/20150511144258/http://www.arcticstartup.com/2013/01/08/hbo-nordics-underwhelms-early-adopters |date=May 11, 2015}}, ArcticStartup, January 8, 2013. HBO programming also airs in Iceland on Stöð 2.{{cite web |date=March 12, 2014 |title=Stöð 2 í samstarf við HBO – Vísir |url=https://www.visir.is/g/2014483711d |url-status=live |archive-url=https://web.archive.org/web/20220521091447/https://www.visir.is/g/2014483711d |archive-date=May 21, 2022 |access-date=October 29, 2021}} In Spain, HBO programs were previously broadcast on pay television service Canal+, since 2011.[https://www.elcorreogallego.es/movil/hemeroteca/canal-plus-firma-un-acuerdo-hbo-emitir-primicia-mejores-peliculas-emisora-estadounidense-LACG627518 Canal Plus firma un acuerdo con HBO para emitir en primicia las mejores películas de la emisora estadounidense] {{webarchive |url=https://web.archive.org/web/20211029183635/https://www.elcorreogallego.es/movil/hemeroteca/canal-plus-firma-un-acuerdo-hbo-emitir-primicia-mejores-peliculas-emisora-estadounidense-LACG627518 |date=October 29, 2021}}, elcorreogallego.es In 2016, during the discontinuation of the Canal+ branding in Spain, HBO launched a standalone streaming service called HBO España, which was the Spanish equivalent of HBO Now and HBO Nordic.

HBO Europe had announced on multiple occasions that they were not aware that they were going to replace their current service with HBO Max, nor would their rates be increased.{{cite web |date=April 21, 2020 |title=HBO Max has a release date to stand up to Netflix |url=https://www.lavanguardia.com/series/20200421/48673002356/hbo-max-fecha-lanzamiento.html |url-status=live |archive-url=https://web.archive.org/web/20211208222507/https://www.lavanguardia.com/series/20200421/48673002356/hbo-max-fecha-lanzamiento.html |archive-date=December 8, 2021 |access-date=April 30, 2020 |website=La Vanguardia |language=en}} However, in December 2020, the head of HBO Max, Andy Forssell, revealed that all HBO services in Europe, including HBO España and HBO Nordic, would be replaced by HBO Max. On October 26, 2021, HBO Max was launched in the Nordics (excluding Iceland) and Spain and Andorra.{{cite web |last=Keslassy |first=Elsa |date=January 13, 2022 |title=HBO Max France: Arte Executive Clementine Bobin Appointed Senior |url=https://variety.com/2022/tv/global/hbo-max-france-arte-1235153175/ |url-status=live |archive-url=https://web.archive.org/web/20220409004709/https://variety.com/2022/tv/global/hbo-max-france-arte-1235153175/ |archive-date=April 9, 2022 |access-date=April 9, 2022 |website=Variety}}{{cite web |title=HBO Max arrives in Spain on October 26 |url=https://www.adslzone.net/noticias/streaming-tv/hbo-max-espana-26-octubre/ |url-status=live |archive-url=https://web.archive.org/web/20220120220941/https://www.adslzone.net/noticias/streaming-tv/hbo-max-espana-26-octubre/ |archive-date=January 20, 2022 |access-date=September 8, 2021 |website=ADSLZone |language=es}}

Starting in 2024, HBO Max's programming began to be integrated as part of more expensive packages in the Spanish TV service Movistar Plus+ with all programming from the service becoming available on Movistar Plus+ by April 2024.{{cite news |title=Movistar Plus+ y Warner Bros. Discovery alcanzan un acuerdo estratégico que formulará la oferta de entretenimiento más competitiva de España|url=https://comunicacion.movistarplus.es/nota-de-prensa/movistar-plus-y-warner-bros-discovery-alcanzan-un-acuerdo-estrategico-que-formulara-la-oferta-de-entretenimiento-mas-competitiva-de-espana/ |agency=Movistar Plus+ |date=December 15, 2023 |access-date=December 18, 2023 |location=Madrid |language=es}}{{cite news |date=April 1, 2024 |title=HBO Max llega a Movistar Plus+ |url=https://comunicacion.movistarplus.es/nota-de-prensa/movistar-plus-ya-ofrece-hbo-max-2/ |access-date=April 3, 2024 |location=Madrid |language=es |work=Movistar Plus+ |archive-date=April 3, 2024 |archive-url=https://web.archive.org/web/20240403221130/https://comunicacion.movistarplus.es/nota-de-prensa/movistar-plus-ya-ofrece-hbo-max-2/ |url-status=live}} The rebranding to Max went into effect on May 21, 2024.{{cite web |last1=García |first1=Pedro J. |title=Adiós a HBO Max: Max ya tiene fecha de lanzamiento y planes de suscripción en España |url=https://www.ecartelera.com/noticias/hbo-max-lanzara-espana-mayo-streaming-76704/ |website=eCartelera |access-date=March 21, 2024 |language=Spanish |date=March 21, 2024 |archive-date=March 21, 2024 |archive-url=https://web.archive.org/web/20240321185351/https://www.ecartelera.com/noticias/hbo-max-lanzara-espana-mayo-streaming-76704/ |url-status=live}} On September 17, 2024, a linear TV channel dedicated to broadcasting HBO and Max content was launched, exclusively on Movistar Plus+, as Max Avances.{{cite web |url=https://www.mundoplus.tv/tv-digital/hoy-empieza-a-emitir-max-avances-en-movistar-plus-y-esta-es-su-programacion/ |title=Hoy empieza a emitir Max Avances en Movistar Plus+ y esta es su programación |language=es |work=MundoPlus.tv |date=September 17, 2024 |access-date=February 21, 2025}}

In the 2010s, HBO Europe launched streaming service HBO Go in 13 Central and Eastern European countries. HBO programs in Portugal were previously broadcast on the premium television channel TVSéries from the services of TVCine, since 2015. In 2019, less than a year before the discontinuation of TVSeries, HBO Europe launched a standalone streaming service called HBO Portugal. Similarly to the Nordics and Spain, HBO Max was launched in Portugal{{cite web |title=HBO Max chega a Portugal em março |url=https://mag.sapo.pt/tv/atualidade-tv/artigos/hbo-max-chega-a-portugal-em-marco |url-status=live |archive-url=https://web.archive.org/web/20220204170149/https://mag.sapo.pt/amp/tv/atualidade-tv/artigos/hbo-max-chega-a-portugal-em-marco |archive-date=February 4, 2022 |access-date=February 4, 2022 |website=mag.sapo.pt}} and Central and Eastern Europe on March 8, 2022,{{cite web |date=February 2022 |title=HBO Max is expanding to 15 more countries in March – TechCrunch |url=https://techcrunch.com/2022/02/01/hbo-max-is-expanding-to-15-more-countries-in-march/ |url-status=live |archive-url=https://web.archive.org/web/20220204152846/https://techcrunch.com/2022/02/01/hbo-max-is-expanding-to-15-more-countries-in-march/ |archive-date=February 4, 2022 |access-date=February 4, 2022}} replacing HBO Portugal and HBO Go.

The rebranding to Max went into effect on May 21, 2024, except in Poland where it took place on June 11.{{cite web |url=https://www.broadbandtvnews.com/2024/05/07/max-to-be-distributed-by-canal-and-prime-video-in-france-new-launches-announced/ |title=Max to be distributed by Canal and Prime Video in France; new launches announced |language=en |work=Broadband TV News |date=May 7, 2024 |access-date=May 7, 2024 |archive-date=May 8, 2024 |archive-url=https://web.archive.org/web/20240508021536/https://www.broadbandtvnews.com/2024/05/07/max-to-be-distributed-by-canal-and-prime-video-in-france-new-launches-announced/ |url-status=live}} The Max rebranding in Poland also gave the option to live stream all of TVN Warner Bros. Discovery's linear television networks as part of the Sports add-on, except Cinemax 1 and Cinemax 2. Meanwhile, Polish users not subscribed to extra add-on will be able to only live stream the three HBO channels in Poland and the free to air network TVN.

On November 13, 2008, Orange launched Orange Cinéma Séries (renamed OCS in 2012), a five-channel package, dedicated to movie and series. The same year, OCS signed a long-term agreement with HBO. On October 10, 2013, they launched the channel OCS City (initially nicknamed Génération HBO) to broadcast only HBO productions. The HBO catalog was also available to stream on their streaming service. From 2019 to 2023, OCS had the complete exclusivity on the HBO catalog in France. Before that, other channels like Canal+, Canal+ Séries or NT1 could aired reruns of selected HBO series after their original run on OCS.{{cite news |date=October 9, 2008 |title=Orange sets November launch for movie bouquet |publisher=broadbandtvnews.com |url=https://www.broadbandtvnews.com/2008/10/09/orange-sets-november-launch-for-movie-bouquet/ |url-status=live |access-date=December 18, 2021 |archive-url=https://web.archive.org/web/20230205030316/https://www.broadbandtvnews.com/2008/10/09/orange-sets-november-launch-for-movie-bouquet/ |archive-date=February 5, 2023}} However, OCS didn't have the rights on the Max catalogue. The deal ended in December 2022, with HBO productions leaving OCS from January 2023 onwards.{{cite web |last=Elsa Keslassy |date=October 19, 2021 |title=HBO Max France: Canal Plus Executive Vera Peltekian Set to Lead Original Programming (EXCLUSIVE) |url=https://variety.com/2021/global/global/hbo-max-france-vera-peltekian-canal-plus-1235092381/ |url-status=live |archive-url=https://web.archive.org/web/20211019090147/https://variety.com/2021/global/global/hbo-max-france-vera-peltekian-canal-plus-1235092381/ |archive-date=October 19, 2021 |access-date=October 26, 2021 |website=Variety}}

In October 2021, former Canal+ executive Vera Peltekian was appointed as VP and commissioning editor of original HBO Max programming for France. HBO Max's launch in France was set for 2023, but this ended up getting delayed after Warner Bros. Discovery decided to halt the global rollout of HBO Max to replace the existing service with Max first.{{cite web |date=August 5, 2022 |title=HBO Max ne sortira jamais en France, c'est confirmé |url=https://www.phonandroid.com/hbo-max-ne-sortira-jamais-en-europe-cest-confirme.html |url-status=live |archive-url=https://web.archive.org/web/20230113195010/https://www.phonandroid.com/hbo-max-ne-sortira-jamais-en-europe-cest-confirme.html |archive-date=January 13, 2023 |access-date=February 4, 2023}} Meanwhile, Canal+, the TF1 Group, and Warner TV broadcast a selection of the Warner Bros.-produced scripted live-action Max Original series, certain films and reunion specials. Programs not owned by Warner Bros. (like Lionsgate's Love Life) have been licensed separately to other French broadcasters.

In October 2022, Amazon Prime Video signed a deal with Warner Bros. Discovery to distribute the HBO Max programs owned by Warner Bros. in France.{{cite web |last=Adrien Delage |date=October 18, 2022 |title=Une partie du catalogue HBO Max arrive en France sur Prime Video |url=https://www.konbini.com/biiinge/une-partie-du-catalogue-hbo-max-arrive-en-france-sur-prime-video/ |url-status=live |archive-url=https://web.archive.org/web/20221231173002/https://www.konbini.com/biiinge/une-partie-du-catalogue-hbo-max-arrive-en-france-sur-prime-video/ |archive-date=December 31, 2022 |access-date=December 31, 2022 |website=Konbini}} In January 2023, it was announced that the deal was extended to all HBO productions, following the expiration of the deal with OCS for HBO productions, but also to Warner Bros. Discovery's linear TV channels, following the end of the deal with Canal+ for their carriage. All this content where available on the service through Le Pass Warner ("The Warner Pass"), a subscription-based channel, launched on March 16, 2023. Selected programs (like The Last of Us, Peacemaker, Pretty Little Liars: Original Sin and The Sex Lives of College Girls) where released without a subscription to the channel for a limited time. The Warner Pass was removed from the service following the launch of Max in France with its subscribers automatically transferred to a Max subscription.{{cite web |last=Thibaud Gomès-Léal |date=January 16, 2023 |title=Amazon Prime Video : tout savoir sur le futur Pass Warner |url=https://www.lesnumeriques.com/svod/amazon-prime-video-tout-savoir-sur-le-futur-pass-warner-n203407.html |url-status=live |archive-url=https://web.archive.org/web/20230115163647/https://www.lesnumeriques.com/svod/amazon-prime-video-tout-savoir-sur-le-futur-pass-warner-n203407.html |archive-date=January 15, 2023 |access-date=January 16, 2023 |website=Les Numériques}}

The service was launched as Max in France on June 11, 2024. In France, the service also include an access to Warner Bros. Discovery's French linear TV channels (Warner TV, Warner TV Next and others), similar to the service's offer in Poland, and the option to subscribe to a sports-focused add-on that include various live sports events and an access to Eurosport's linear channels. During the 2024 Summer Olympics, the service shared the broadcast with France Télévisions, and covered the event for all subscribers, even those without the sports add-on. The service's ad-free plan is also available as a subscription-based channel on others services like Amazon Prime Video or Canal+.

File:HBO Max 2025.svg

File:HBO Max 2024.svg

On February 9, 2012, HBO Netherlands started as a joint venture between HBO and Dutch cable operator Ziggo. HBO Netherlands aired as a three-channel multiplex service in addition to offering a localized version of HBO Go to subscribers. HBO Netherlands was not limited to subscribers of Ziggo, instead, many Dutch cable operators offered HBO Netherlands. However, on September 28, 2016, HBO Netherlands announced that it would cease operations on December 31, 2016. That same day, it was announced that Ziggo had bought exclusive rights to HBO programming.{{cite news |title=HBO-content vanaf 2017 bij Ziggo |date=September 28, 2016 |publisher=Totaal TV |access-date=October 29, 2023 |url=https://www.totaaltv.nl/nieuws/hbo-films-en-series-vanaf-2017-in-nederland-exclusief-bij-ziggo/ |language=nl |archive-date=October 29, 2023 |archive-url=https://web.archive.org/web/20231029224640/https://www.totaaltv.nl/nieuws/hbo-films-en-series-vanaf-2017-in-nederland-exclusief-bij-ziggo/ |url-status=live}} On November 1, 2016, it was announced that Ziggo will offer HBO programming exclusively as part of their new Movies & Series service starting from January 2017.{{cite web |title=Ziggo breidt TV Royaal uit met content van HBO en verhoogt prijs – update |url=https://tweakers.net/nieuws/117397/ziggo-breidt-tv-royaal-uit-met-content-van-hbo-en-verhoogt-prijs.html |url-status=live |archive-url=https://web.archive.org/web/20211215163111/https://tweakers.net/nieuws/117397/ziggo-breidt-tv-royaal-uit-met-content-van-hbo-en-verhoogt-prijs.html |archive-date=December 15, 2021 |access-date=December 15, 2021 |website=Tweakers |language=NL}} In September 2021, it was reported that Ziggo's rights to HBO programming is set to expire at the end of the year.{{cite news |title=Ziggo: 'HBO Max in 2022 als streamingdienst in Nederland' |date=September 13, 2021 |publisher=Totaal TV | accessdate=October 29, 2023 |url=https://www.totaaltv.nl/nieuws/ziggo-hbo-max-in-2022-als-streamingdienst-in-nederland/ |language=nl |archive-date=October 29, 2023 |archive-url=https://web.archive.org/web/20231029224640/https://www.totaaltv.nl/nieuws/ziggo-hbo-max-in-2022-als-streamingdienst-in-nederland/ |url-status=live}} Ziggo confirmed that its HBO programming rights are set to expire on January 1, 2022, as a result of WarnerMedia launching HBO Max in The Netherlands in 2022. However, some recently aired seasons will remain on the Movies & Series service.{{cite web |title=Ziggo neemt volgend jaar afscheid van meeste HBO-series en -films |url=https://tweakers.net/nieuws/190444/ziggo-neemt-volgend-jaar-afscheid-van-meeste-hbo-series-en-films.html |url-status=live |archive-url=https://web.archive.org/web/20211231105332/https://tweakers.net/nieuws/190444/ziggo-neemt-volgend-jaar-afscheid-van-meeste-hbo-series-en-films.html |archive-date=December 31, 2021 |access-date=December 31, 2021 |website=Tweakers |language=NL}}

On February 1, 2022, the launch date was officially announced for March 8, 2022.

In Belgium, HBO and Max programing was broadcast through the pay TV operators BeTV and Streamz (Telenet).{{cite web |date=February 19, 2018 |title=Proximus secures HBO shows with Be TV deal |url=https://www.digitaltveurope.com/2018/02/19/proximus-secures-hbo-shows-with-be-tv-deal/ |url-status=live |archive-url=https://web.archive.org/web/20230228221057/https://www.digitaltveurope.com/2018/02/19/proximus-secures-hbo-shows-with-be-tv-deal/ |archive-date=February 28, 2023 |access-date=February 28, 2023 |publisher=digitaltveurope.com}}{{cite web |date=September 3, 2020 |title=Streamz lanceert op 14 September 2020 in België, vervangt Telenet Play, voegt VRT NU toe |work=MoviePulp |url=https://www.moviepulp.be/356905/streamz-lanceert-op-14-september-2020-in-belgie-vervangt-telenet-play.html |url-status=live |archive-url=https://web.archive.org/web/20210920222331/https://www.moviepulp.be/356905/streamz-lanceert-op-14-september-2020-in-belgie-vervangt-telenet-play.html |archive-date=September 20, 2021 |access-date=September 26, 2021 |author1=Redactie }}

The Max rebranding in the Netherlands took place on June 11, 2024, alongside a soft launch in Belgium, before its full launch on July 1, but the "HBO Max" name retained due to trademark conflicts with Omroep MAX, a member of the Dutch public broadcasting system, as well as VRT MAX, a streaming platform by the VRT.{{cite web |title=HBO Max wijzigt in Nederland naam toch niet vanwege publieke omroep Max |url=https://tweakers.net/nieuws/214360/hbo-max-wijzigt-in-nederland-naam-toch-niet-vanwege-publieke-omroep-max.html |access-date=October 16, 2023 |website=Tweakers |language=nl |archive-date=October 16, 2023 |archive-url=https://web.archive.org/web/20231016173958/https://tweakers.net/nieuws/214360/hbo-max-wijzigt-in-nederland-naam-toch-niet-vanwege-publieke-omroep-max.html |url-status=live}}{{cite web |title=Streamingdienst HBO Max wordt in 2024 beschikbaar in België |url=https://tweakers.net/nieuws/214642/streamingdienst-hbo-max-wordt-in-2024-beschikbaar-in-belgie.html |access-date=October 16, 2023 |website=Tweakers |language=nl}}

Plans to introduce HBO Max in certain Eastern European countries where HBO Go was absent, such as Turkey and Greece were announced in October 2021,{{cite news |last=Lang |first=Jamie |date=October 5, 2021 |title=HBO Max Unveils New Territories, Pricing and 45-Day Theatrical-to-Streaming Window in Europe |url=https://variety.com/2021/streaming/global/hbo-max-territories-pricing-theatrical-europe-1235081132/ |url-status=live |archive-url=https://web.archive.org/web/20211005095323/https://variety.com/2021/streaming/global/hbo-max-territories-pricing-theatrical-europe-1235081132/ |archive-date=October 5, 2021 |access-date=October 5, 2021 |work=Variety}} but these plans were later halted, with Vodafone TV in Greece and various TV operators in Turkey, including Digiturk, instead getting the rights for various HBO and Max programming.{{cite news |last=Αχείλα |first=Κωνσταντίνα |date=February 7, 2023 |title=Οι ταινίες της Warner Bros. διαθέσιμες μέσω του Vodafone TV |url=https://gr.ign.com/warner-bros/104253/news/oi-tainies-tes-warner-bros-diathesimes-meso-tou-vodafone-tv |url-status=live |archive-url=https://web.archive.org/web/20230209185003/https://gr.ign.com/warner-bros/104253/news/oi-tainies-tes-warner-bros-diathesimes-meso-tou-vodafone-tv |archive-date=February 9, 2023 |access-date=February 7, 2023 |work=IGN}}{{cite news |date=October 6, 2022 |title=House of Dragon'un Türkiye'deki yayın adresi belli oldu: 7 Ekim'de Bein Connect'te |url=https://www.diken.com.tr/house-of-dragonun-turkiyedeki-yayin-adresi-belli-oldu-7-ekimde-bein-connectte/ |url-status=live |archive-url=https://web.archive.org/web/20230209192630/https://www.diken.com.tr/house-of-dragonun-turkiyedeki-yayin-adresi-belli-oldu-7-ekimde-bein-connectte/ |archive-date=February 9, 2023 |access-date=February 9, 2023}}

On December 6, 2023, Warner Bros. Discovery (WBD) fully acquired the Turkish streaming service BluTV,{{cite web |date=December 7, 2023 |title=Warner Bros-Discovery Fully Acquires BluTV |url=https://www.medyaradar.com/warner-bros-discovery-blutvnin-tamamini-satin-aldi-haberi-2151522 |url-status=live |archive-url=https://web.archive.org/web/20231207181116/https://www.medyaradar.com/warner-bros-discovery-blutvnin-tamamini-satin-aldi-haberi-2151522 |archive-date=December 7, 2023 |access-date=December 7, 2023 |work=medyaradar.com |language=tr-TR}}{{cite web |last=Shafer |first=Ellise |date=December 29, 2023 |title=Warner Bros. Discovery Acquires Turkish Streaming Service BluTV |url=https://variety.com/2023/streaming/global/warner-bros-discovery-acquires-blutv-turkey-1235857579/ |url-status=live |archive-url=https://web.archive.org/web/20231230032435/https://variety.com/2023/streaming/global/warner-bros-discovery-acquires-blutv-turkey-1235857579/ |archive-date=December 30, 2023 |access-date=January 2, 2024 |work=Variety |language=en-US}} and on March 4, 2025, it was announced that BluTV would be relaunched as Max on April 15, 2025, as part of WBD's global streaming consolidation strategy.{{Cite web |last=Whittock |first=Jesse |date=March 4, 2024 |title=Max debut in Turkey confirmed for April 15; WBD commits to increase originals investment |url=https://deadline.com/2025/03/max-turkey-launch-april-15-originals-investment-1236310203/ |access-date=December 9, 2024 |website=Deadline |language=en-US}}

In Greece, the offer present in Vodafone TV was relaunched as Max on February 20, 2025. Now all Max content is available across all TV packages in Vodafone Greece.{{cite web |last=Clover |first=Julian |title=Vodafone TV partners with Warner Bros. Discovery for Max Greece launch|url=https://www.broadbandtvnews.com/2025/02/21/vodafone-tv-partners-with-warner-bros-discovery-for-max-greece-launch/ |language=en |work=Broadband TV News |date=February 21, 2025 |access-date=February 21, 2025}}

Fox Showcase, an Australian premium television service, began airing HBO original programming in 2012, through a licensed distribution arrangement with subscription television provider Foxtel. Before this, limited HBO content was broadcast through the now-defunct Movie Network, which was founded by HBO (through Time Warner), Village Roadshow, Metro-Goldwyn-Mayer and Disney–ABC International Television. HBO Originals are also available on-demand via Foxtel services Foxtel Now and Binge. Sky Movies in New Zealand originally operated as a joint venture between HBO and Sky Network Television. The channel was renamed HBO in 1993; Time Warner later sold its share in the service to Sky in 1998, and it was renamed back to Sky Movies. HBO programming is currently shown by Sky channel HBO, and its subscription streaming service Neon, in New Zealand. Deals with some other partners including Foxtel in Australia and Sky in New Zealand which includes a significant portion of HBO Max's original programming were agreed or renewed between 2019 and 2021.{{cite web |last=Pullar-Strecker |first=Tom |date=August 27, 2021 |title=HBO Max shows heading to Sky TV after it extends and expands Warner deal |url=https://www.stuff.co.nz/business/126201902/hbo-max-shows-heading-to-sky-tv-after-it-extends-and-expands-warner-deal |url-status=live |archive-url=https://web.archive.org/web/20210911141054/https://www.stuff.co.nz/business/126201902/hbo-max-shows-heading-to-sky-tv-after-it-extends-and-expands-warner-deal |archive-date=September 11, 2021 |access-date=September 11, 2021 |website=Stuff}}{{cite web |title=Sky New Zealand and Warner Bros Discovery announce new partnership |url=https://stoppress.co.nz/news/sky-new-zealand-and-warner-bros-discovery-announce-new-partnership/ |website=StopPress |access-date=23 October 2024 |date=22 October 2024}}

Foxtel and Warner Bros Discovery renewed their partnership in February 2023, making HBO and Warner Bros. content available across Foxtel's pay-TV channels as well as its Foxtel Now and Binge streaming services.{{cite web |last=patrick Brzeski |date=February 28, 2023 |title=Australia's Foxtel Inks Multi-Year Deal to Retain Warner Bros. Discovery Content |url=https://www.hollywoodreporter.com/business/business-news/foxtel-deal-warner-bros-discovery-hbo-max-content-1235338393/ |url-status=live |archive-url=https://web.archive.org/web/20230303204016/https://www.hollywoodreporter.com/business/business-news/foxtel-deal-warner-bros-discovery-hbo-max-content-1235338393/ |archive-date=March 3, 2023 |access-date=March 3, 2023 |website=The Hollywood Reporter}} In mid-October 2024, Warner Bros Discovery and Sky New Zealand signed a new partnership agreement that would allow Sky to remain the exclusive distributor of both HBO and Max content in New Zealand from October 30, 2024. Under the partnership, Sky New Zealand would host Max as a hub on its Sky Box, Sky Pod and Sky Go platforms and its Neon streaming service. The SoHo channel would also be revamped as a linear HBO channel featuring HBO Original content.{{cite news |last1=Keall |first1=Chris |title=Sky TV heads off local launch of HBO's direct-to-consumer Max app with new Warner Bros Discovery deal |url=https://www.nzherald.co.nz/business/sky-tv-heads-off-local-launch-of-hbos-direct-to-consumer-max-with-expanded-warner-bros-discovery-deal/JLZKAOARHZCK3MVMVJRCTXVKRU/ |access-date=23 October 2024 |work=The New Zealand Herald |date=22 October 2024}}

On February 25, 2025, Warner Bros. Discovery (WBD) announced that Max would be launched as a standalone service in Australia on March 31, 2025.{{cite web |date=2025-02-25 |title=Warner Bros. Discovery To Launch Max Streaming Service In Australia On March 31 |url=https://press.wbd.com/us/media-release/warner-bros-discovery-launch-max-streaming-service-australia-march-31 |url-status=live |archive-url=https://web.archive.org/web/20250226124351/https://press.wbd.com/us/media-release/warner-bros-discovery-launch-max-streaming-service-australia-march-31 |archive-date=2025-02-26 |access-date=2025-02-26 |website=Warner Bros. Discovery Pressroom |language=en}} Foxtel and Binge will lose access to most HBO and Max Originals, but Foxtel subscribers will be provided a 'Basic with Ads' plan at no extra cost if they have a compatible Foxtel IQ box.{{cite web |last=Crismale |first=Dylan |date=2025-02-26 |title=Binge will lose all HBO titles following Max launch |url=https://www.whistleout.com.au/PayTV/News/Binge-to-lose-HBO-content-when-Max-launches |url-status=live |archive-url=https://web.archive.org/web/20250226124959/https://www.whistleout.com.au/PayTV/News/Binge-to-lose-HBO-content-when-Max-launches |archive-date=2025-02-26 |access-date=2025-02-26 |website=WhistleOut |language=en}}{{cite web |date=2025-02-26 |title=Max Coming to Foxtel 31 March 2025 |url=https://www.foxtel.com.au/hbo-max.html |url-status=live |archive-url=https://web.archive.org/web/20250226123802/https://www.foxtel.com.au/hbo-max.html |archive-date=2025-02-26 |access-date=2025-02-26 |website=Foxtel |language=en}}

In June 2021, WarnerMedia appointed a managing director for the launch of HBO Max in eight territories across Southeast Asia and the exploration of the possibilities to launch HBO Max in the Indian market.{{cite web |last=Frater |first=Patrick |date=June 3, 2021 |title=Amit Malhotra to Lead HBO Max Rollout in Southeast Asia |url=https://variety.com/2021/streaming/asia/amit-malhotra-hbo-max-asia-1234988598/ |url-status=live |archive-url=https://web.archive.org/web/20211102034027/https://variety.com/2021/streaming/asia/amit-malhotra-hbo-max-asia-1234988598/ |archive-date=November 2, 2021 |access-date=November 2, 2021 |website=Variety}}

Warner Bros. Discovery India decided to premiere their HBO Max original programming, including their original films, on Amazon Prime Video,{{cite web |last=Ramachandran |first=Naman |date=July 18, 2022 |title='The Flight Attendant,' 'Peacemaker' Among HBO Max Shows Premiering on Amazon Prime Video India – Global Bulletin |url=https://variety.com/2022/tv/global/hbo-max-shows-amazon-prime-video-india-1235318673/#! |url-status=live |archive-url=https://web.archive.org/web/20220804165119/https://variety.com/2022/tv/global/hbo-max-shows-amazon-prime-video-india-1235318673/#! |archive-date=August 4, 2022 |access-date=August 4, 2022 |website=Variety}} and on Disney+ Hotstar (until 2023) due to a previously established deal in 2016.{{cite news |last=Sn |first=Vikas |title=Hotstar launches monthly subscriptions to offer US TV shows & movies |work=The Economic Times |url=http://tech.economictimes.indiatimes.com/news/internet/hotstar-subscriptions-us-tv-shows-movies/51973979 |url-status=live |access-date=May 29, 2019 |archive-url=https://web.archive.org/web/20190529211203/https://tech.economictimes.indiatimes.com/news/internet/hotstar-subscriptions-us-tv-shows-movies/51973979 |archive-date=May 29, 2019}} It later moved to Viacom18's JioCinema on May 1, 2023.{{cite web |last=Singh |first=Manish |date=April 27, 2023 |title=Warner Bros. partners with James Murdoch-backed Viacom18 to bring Succession, other HBO content to India |url=https://techcrunch.com/2023/04/27/warner-bros-partners-with-james-murdoch-backed-viacom18-to-bring-succession-other-hbo-content-to-india/ |url-status=live |archive-url=https://web.archive.org/web/20230427081651/https://techcrunch.com/2023/04/27/warner-bros-partners-with-james-murdoch-backed-viacom18-to-bring-succession-other-hbo-content-to-india/ |archive-date=April 27, 2023 |access-date=April 27, 2023 |website=TechCrunch |language=en-US}}{{cite web |last1=Ramachandran |first1=Naman |last2=Frater |first2=Patrick |date=April 27, 2023 |title=Viacom18-JioCinema Secures HBO, Max Original and Warner Bros. Content for India |url=https://variety.com/2023/global/news/viacom18-jiocinema-india-hbo-warner-1235596330/ |url-status=live |archive-url=https://web.archive.org/web/20230427200723/https://variety.com/2023/global/news/viacom18-jiocinema-india-hbo-warner-1235596330/ |archive-date=April 27, 2023 |access-date=April 28, 2023 |website=Variety}} On February 14, 2025, JioCinema merged with Disney+ Hotstar to form JioHotstar which integrates HBO contents that were previously on JioCinema.{{cite news |date=February 14, 2025 |title=JioHotstar launch: Here's what happens to your existing JioCinema, Disney+ Hotstar subscription |newspaper=Hindustan Times |url=https://www.hindustantimes.com/business/jiohotstar-launch-heres-what-happens-to-your-existing-jiocinema-disney-hotst-subscription-101739524953891.html}}

Originally, HBO Max was planned to launch in Southeast Asia, but was halted. Instead, it launched as Max in Malaysia, Indonesia, Thailand, Singapore, Philippines, Hong Kong, and Taiwan on November 19, 2024, replacing the HBO Go Asia services.{{cite web |last=Frater |first=Patrick |date=2024-10-15 |title=Max Confirmed to Launch in Seven Asian Territories in November |url=https://variety.com/2024/tv/news/max-launch-asia-territories-november-1236178181/ |access-date=2024-10-15 |website=Variety |language=en-US}}

In Japan, U-Next reached a deal to carry HBO and HBO Max original programs in Japan beginning on April 1, 2021. This replaced a previous deal between HBO and Amazon Prime Video Japan.{{cite web |last=Schilling |first=Mark |date=March 31, 2021 |title=HBO Max Content to Stream on Japan's U-Next Platform |url=https://variety.com/2021/streaming/asia/hbo-max-content-japan-u-next-platform-1234941502/ |url-status=live |archive-url=https://web.archive.org/web/20210402073026/https://variety.com/2021/streaming/asia/hbo-max-content-japan-u-next-platform-1234941502/ |archive-date=April 2, 2021 |access-date=April 5, 2021 |website=Variety}} This deal between Warner Bros. Discovery and U-Next was renewed in March 2023, making the streaming service the home of HBO content in the country in a "multi-year" deal between the two. On September 18, 2024, Warner Bros. Discovery signed an exclusive partnership agreement with U-Next. The deal will allow Max to launch within the U-Next system featuring a library of more than 2,500 works and 16,000 episodes from 8 brands including HBO, Max Originals, Harry Potter, DC, Warner Bros., Cartoon Network, Discovery Channel, and Animal Planet. It officially launched on September 25, 2024 at 2:00 p.m.{{cite web |title=全世界1億人超の会員を有するワーナー・ブラザース・ディスカバリー。主力の動画サービス「Max」が日本上陸、U-NEXT内に登場。日本コンテンツの海外配信においても協業し、U-NEXTから日本IPを世界に発信 |url=https://www.unext.co.jp/ja/press-room/max-coming-to-unext-2024-09-19 |website=U-NEXTコーポレート |access-date=2024-09-19 |publisher=株式会社U-NEXT |date=2024-09-19 |language=ja}}{{cite web |title=U-NEXT 、動画配信サービス「Max」独占配信 |url=https://www.nikkei.com/article/DGXZQOUC193A10Z10C24A9000000/ |website=日本経済新聞 |date=2024-09-19 |access-date=2024-09-21 |language=ja}}

OSN currently carries HBO content across 22 countries in the Middle East and North Africa region on its linear channels as well as its OSN+ streaming service. An exclusive, multi-year licensing deal was renewed in March 2023, meaning a Max launch is unlikely in this region in the near future.

File:Availability of Max in the World.svg

HBO Max received mixed reception from media observers on launch. The range of available content was generally well received, but many commented on the likelihood of confusion with HBO's other since-deprecated streaming platforms, HBO Go and HBO Now, and the service's higher subscription price compared to other newly launched streaming platforms like Disney+.{{cite web |last=Alexander |first=Julia |date=May 26, 2020 |title=HBO Max is full of potential, but its biggest hurdle remains AT&T's messy execution |url=https://www.theverge.com/2020/5/26/21268490/hbo-max-launch-price-warnermedia-att-dc-harry-potter-friends-disney-netflix-peacock |url-status=live |archive-url=https://web.archive.org/web/20200911170743/https://www.theverge.com/2020/5/26/21268490/hbo-max-launch-price-warnermedia-att-dc-harry-potter-friends-disney-netflix-peacock |archive-date=September 11, 2020 |access-date=September 10, 2020 |website=The Verge}}{{cite web |last=Jurgensen |first=John |date=May 27, 2020 |title=HBO Max Is Here: What You Need to Know |url=https://www.wsj.com/articles/hbo-max-is-here-what-you-need-to-know-11590580677 |url-status=live |archive-url=https://web.archive.org/web/20200820234622/https://www.wsj.com/articles/hbo-max-is-here-what-you-need-to-know-11590580677 |archive-date=August 20, 2020 |access-date=September 10, 2020 |website=The Wall Street Journal}} Television critics also expressed frustration that the library of original series (not including its former late night adult content) for sister network Cinemax was not originally available on HBO Max, though much of its output had arrived on the service by the end of 2021.{{cite news |last=Thomas |first=Kaitlin |date=October 2, 2020 |title=A Plea for HBO Max to Add Banshee and More Great Cinemax Originals to Its Streaming Library |work=TV Guide |url=https://www.tvguide.com/news/hbo-max-should-add-cinemax-shows-banshee-the-knick-strike-back/ |url-status=live |access-date=December 13, 2020 |archive-url=https://web.archive.org/web/20210112004213/https://www.tvguide.com/news/hbo-max-should-add-cinemax-shows-banshee-the-knick-strike-back/ |archive-date=January 12, 2021}}

AT&T announced in July 2020 that HBO Max had nominally achieved 26.6 million subscribers after its first month of operation, including 23.6 million wholesale customers, primarily legacy HBO pay TV subscribers that were covered by new agreements that added access to HBO Max at no extra charge.{{cite web |last=Bridge |first=Gavin |date=July 23, 2020 |title=HBO Max Subscriber Math Demystified |url=https://variety.com/vip/hbo-max-subscriber-math-demystified-1234715002/#! |archive-url=https://web.archive.org/web/20200725001440/https://variety.com/vip/hbo-max-subscriber-math-demystified-1234715002/ |archive-date=July 25, 2020 |access-date=September 23, 2020 |website=Variety Intelligence Platform}} However, only 4.1 million customers had activated their HBO Max accounts by the same date. The latter figure was seen by many observers as a disappointment, particularly in light of Disney+ having reached 10 million subscribers within a day of launch; The New York Times's media critic Ben Smith wrote that WarnerMedia had "badly botched" the launch.{{cite web |last=Smith |first=Ben |author-link=Ben Smith (journalist) |date=August 16, 2020 |title=The Week Old Hollywood Finally, Actually Died |url=https://www.nytimes.com/2020/08/16/business/media/hollywood-studios-firings-streaming.html |url-status=live |archive-url=https://web.archive.org/web/20200909133853/https://www.nytimes.com/2020/08/16/business/media/hollywood-studios-firings-streaming.html |archive-date=September 9, 2020 |access-date=September 10, 2020 |website=The New York Times}}

However, AT&T executives contended that it had been a "flawless launch" citing increased customer engagement compared to HBO Now and overall growth in total subscriptions to either HBO or HBO Max (36.3 million, vs. 34.6 million HBO or HBO Now subscribers at the end of 2019), while acknowledging that there was more to do to persuade existing HBO subscribers to start using the HBO Max apps.{{cite web |last1=Spangler |first1=Todd |last2=Littleton |first2=Cynthia |date=July 23, 2020 |title=HBO Max and HBO Have 36.3 Million Subscribers, Up 5% From End of 2019, AT&T Says |url=https://variety.com/2020/digital/news/hbo-max-subscribers-subscribers-q2-att-1234714316/ |url-status=live |archive-url=https://web.archive.org/web/20200915100822/https://variety.com/2020/digital/news/hbo-max-subscribers-subscribers-q2-att-1234714316/ |archive-date=September 15, 2020 |access-date=September 10, 2020 |website=Variety}} Executives had previously noted that HBO Max was starting from a different place than other streaming services as it was building on the existing HBO subscriber base, and had to work within the constraints of many of HBO's pre-existing deals (such as those with Amazon and Roku).{{cite web |last=Alexander |first=Julia |date=July 23, 2020 |title=HBO Max has more than 4 million subscribers, AT&T says |url=https://www.theverge.com/2020/7/23/21334541/hbo-max-subscribers-att-earnings-amazon-roku-warnermedia |url-status=live |archive-url=https://web.archive.org/web/20200916154609/https://www.theverge.com/2020/7/23/21334541/hbo-max-subscribers-att-earnings-amazon-roku-warnermedia |archive-date=September 16, 2020 |access-date=September 10, 2020 |website=The Verge}}

In October 2020, AT&T revealed that the number of activated HBO Max subscribers had reached 8.6 million by the end of September, while the number of nominal (eligible) subscribers reached 28.7 million. The total number of HBO / HBO Max subscriptions in the U.S. also increased to 28 million.{{cite web |last=Spangler |first=Todd |date=October 22, 2020 |title=HBO Max Hits 28.7 Million Subscribers in Q3, Warner Bros. Revenue Down 28% |url=https://variety.com/2020/digital/news/hbo-max-28-million-subscribers-q3-att-earnings-1234813032/ |url-status=live |archive-url=https://web.archive.org/web/20201022122229/https://variety.com/2020/digital/news/hbo-max-28-million-subscribers-q3-att-earnings-1234813032/ |archive-date=October 22, 2020 |access-date=October 22, 2020 |website=Variety}} With an agreement being reached the following month with Amazon (which is reported to have had 5 million HBO subscribers through Prime Video Channels), the number of HBO Max-eligible subscribers is understood to have increased to over 33 million. In September 2022, Warner Bros. Discovery was sued by a shareholder, alleging that WarnerMedia had overstated the number of HBO Max subscribers by including unactivated subscriptions bundled with AT&T services.{{cite web |date=September 28, 2022 |title=Warner Bros. Discovery faces suit alleging inflated HBO Max numbers |url=https://www.latimes.com/entertainment-arts/business/story/2022-09-28/warner-bros-discovery-shareholder-lawsuit-hbo-subscribers |url-status=live |archive-url=https://web.archive.org/web/20220929155042/https://www.latimes.com/entertainment-arts/business/story/2022-09-28/warner-bros-discovery-shareholder-lawsuit-hbo-subscribers |archive-date=September 29, 2022 |access-date=September 29, 2022 |website=Los Angeles Times |language=en-US}}{{cite web |date=September 27, 2022 |title=Warner Bros. Discovery Inflated HBO Max Subscribers, Lawsuit Claims |url=https://www.thewrap.com/warner-bros-discovery-hbo-max-subscribers-class-action-lawsuit/ |url-status=live |archive-url=https://web.archive.org/web/20220929155044/https://www.thewrap.com/warner-bros-discovery-hbo-max-subscribers-class-action-lawsuit/ |archive-date=September 29, 2022 |access-date=September 29, 2022 |website=TheWrap |language=en-US}}

Upon its launch, it was noted that Max had grouped directors and writers for its films and television series under a singular "creators" credit.{{cite web |last=Sakoui |first=Anousha |date=May 24, 2023 |title=Max vows to change back credits as writers and directors blast streamer |url=https://www.latimes.com/entertainment-arts/business/story/2023-05-24/max-new-credits-writers-directors-angry |access-date=May 25, 2023 |website=Los Angeles Times |language=en-US}} The Directors Guild of America and Writers Guild of America West condemned the move amidst the 2023 Hollywood labor disputes. Max announced that they would fix the credits, agreeing with the outcry from the guilds regarding proper credit for its creators, noting the altered credits were a result of "an oversight in the technical transition" from HBO Max to Max.{{cite web |last=Spangler |first=Todd |date=May 24, 2023 |title=Max Will Change Film Credit Listings to Break Out Directors and Writers After Backlash Over 'Creators' Heading |url=https://variety.com/2023/digital/news/max-film-credit-listings-change-directors-writers-backlash-1235624049/ |access-date=May 25, 2023 |website=Variety |language=en-US |archive-date=May 25, 2023 |archive-url=https://web.archive.org/web/20230525074733/https://variety.com/2023/digital/news/max-film-credit-listings-change-directors-writers-backlash-1235624049/ |url-status=live}} Deadline Hollywood reported the consolidation was a result of WBD's IT departments creating the "catch all" for the credits to be in place for launch, and that executives, who could have intervened, had been unaware of the single credit until the discourse arose online after its launch. Additionally, it was reported that it would take "weeks" to fix, given the service would need to make the adjustment on each platform.{{cite web |last=Patten |first=Dominic |date=May 26, 2023 |title=Max Credits Snafu Could Take Weeks To Fix; Execs Didn't Know About New "Creators" Label Until After Launch |url=https://deadline.com/2023/05/succession-max-credits-error-fix-writers-strike-hbo-david-zaslav-wga-dga-1235381411/ |access-date=May 26, 2023 |website=Deadline Hollywood}} The credits would later be fixed, beginning in late June.{{cite web |last=Patten |first=Dominic |date=June 28, 2023 |title=Warner Bros Discovery's Fix Of Insulting "Creator" Credits On Max Finally Begins Rollout |url=https://deadline.com/2023/06/succession-credits-fix-creators-max-hbo-warner-bros-discovery-wga-1235426330/ |access-date=June 29, 2023 |website=Deadline Hollywood |archive-date=June 29, 2023 |archive-url=https://web.archive.org/web/20230629023700/https://deadline.com/2023/06/succession-credits-fix-creators-max-hbo-warner-bros-discovery-wga-1235426330/ |url-status=live}}

• List of streaming media services

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